I digitally rendered my final illustration and then began bringing colour into it.
I experimented with removing the black stroke as I felt the illustration was slightly garish. I much prefered the white stroke effect.
I really wasn’t sure where to go in terms of colour. I experimented with the original colour scheme but didn’t really feel it worked. I also developed new text as I really didn’t like the original.
I had also planned to contain the illustration in a shape, but this didn’t seem to work as well with colour digitally.
I also felt the character was looking quite fat, so gave him a large neck to give him more of a strong, muscly body shape.
I experimented with a half circle shape and gradients, which I felt worked much better in terms of a full logo.
Final logo decisions.