Midwest Rider
EDITOR’S NOTES
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8 Midwest Rider 2022
THE BOOM IS BACK
s we close the door to one riding season – an incredible one at that, the door to the offroad season is swinging open like never before. While the sport has previously experienced rapid growth during the 1990s when the ATV came of age and the boot squashing effects of the Consumer Products Safety Commission’s (CPSC) Consent Decree wore off, this is a different kind of growth.
The sport is now considered mature, with vehicles that are light years ahead of those simple ATVs from nearly three decades ago. We now have improved infrastructure in place, more clubs, more associations, more trails, more destinations, and more manufacturers. Unlike the 90s, when recreational ATV riders were often viewed as a nuisance, businesses and communities have learned how to embrace and profit from riders. Destinations like the Black Hills of South Dakota, which is featured in this issue, have exploded in popularity as riders flock to these areas where they feel welcome, and the trails roll on seemingly forever. Most importantly, we now have more riders. With better vehicles, more places to use them, and the unexpected pandemic benefit of new riders entering the sport over the past two years, the off-road boom is back and better than ever. In this issue we feature some of the best OHV riding destinations in the Midwest. Places that welcome riders with open arms and beaming smiles. Where tavern and restaurant parking lots are packed with ATVs and side-by-sides, and you’ll find a boot scraper at the door and tables and bar stools filled with riding enthusiasts just like you inside. Hopefully, we’ll see you there.
