12 26 34 Inspirational Support Transparency meetings
for innovations
in business
IN THIS ISSUE
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WHY FAIRS TICKLE MY FANCY…
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NEWS
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CELEBRITIES AT THE FAIR
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PHOTOS > Little Geneva in Poznań – MOTOR SHOW > Air Show – AEROFESTIVAL > Kołobrzeg: Poland’s (Equestrian) Miami – CAVALIADA SUMMER JUMPING > Export much? Check out the market demands – MEBLE POLSKA > Innovations in the industry – It’s worth it! CONTESTS AND AWARDS AT THE FAIR > Consumers vote for the best: Gold Medals awarded > A history of supporting innovation
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EXHIBITIONS ABROAD > Polish military forces promote themselves with the MTP > New edition of Trade Sector Promotional Programs GOOD LEADERSHIP PRACTICE > Transparency pays in business DRESS CODE > Formal Collections by Polish Brands SERVICES > Labeling an exhibition area CONGRESSES / EVENTS / FAIRS > A cultural feast at the Earth Hall > A fair event LOVE story on Global Exhibitions Day 2016 > News
Poznań Fair Magazine 1/2016 (337) The official magazine of the Poznań International Fair since 1959. Editor-in-Chief: Katarzyna Supa, katarzyna.supa@mtp.pl / Editors: Karolina Bartold-Michalak, Łukasz Cholewicki, Renata Hille, Ewa Kozłowska, Karolina Niementowska, Marzanna Wiśniewska / Advertising: Katarzyna Probala, katarzyna.probala@mtp.pl / Graphic Design: Wydawnictwo INWESTOR
/ Photography: Archiwum MTP, Karolina Filipowicz, Izabela Kalinowska,
Maja Kasztelan, Piotr Pasieczny, Piotr Piosik / Print: Zakłady Poligraficzne Seriograf / Editorial Office: Głogowska 14, 60-734 Poznań / Publisher: Międzynarodowe Targi Poznańskie sp. z o.o., Głogowska 14, 60-734 Poznań, tel. +48 61 2000, e-mail: info@mtp.pl, www.mtp.pl POZNAŃ fair Magazine / 3
THEY SAY
WHY FAIRS TICKLE MY FANCY… The BUDMA Poznań International Fair is not only one of the largest fairs in Poland but also a pivotal business affair. Being the largest producer of steel roofing and façade materials forces you to take care of your image. Attending the fair in Poznań is a necessary step in helping to guard and nurture that image. It is not a coincidence we are speaking about the image here, as over the last decade the role of exhibitions has developed in that particular direction. It is not so much about gaining new clients anymore as it is about demonstrating your position in the market and meeting lifelong clients; it is practically the only opportunity each year when our clients come to us and not the other way around. Year in and year out, we do our best to make our stand a hallmark of our company. For that reason it is constructed solely out of our products and we consider it the best way to show them off. For years our ideas have gained the recognition of the fair judges who, on several occasions, have awarded us the Acanthus Aureus for the best stand in terms of company marketing strategy. The awards given during the BUDMA Fair are another prestigious part of participating in the event. For years the MTP Gold Medals have been well-renowned and respected. They are some of the most highly sought after awards in the industry. We take pride in each of the six Gold Medals we have earned and you can be sure that each has its special place in our trophy display. Every year we enjoy welcoming back multitudes of our loyal clients proving the invaluable importance of our presence in Poznań.
Photo: Blachy Pruszyński press service
Małgorzata Lubczyńska Marketing Director at Blachy Pruszyński
4 / POZNAŃ fair Magazine
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All Eyes on Poznań The National Assembly at the Poznań International Fair In order to commemorate the 1050th anniversary of the christening of Poland and the beginnings of the Polish state, a solemn National Assembly was held at the Poznań International Fair on 15 April 2016. During this exceptional meeting of the Sejm and the Senat, the first in history to be held outside Warsaw, the President of Poland, Andrzej Duda, delivered a speech. The meeting was presided over by Marshals of the Sejm and the Senat: Marek Kuchciński and Stanisław Karczewski. Apart from the Head of State and members of parliament, the National Assembly was attended by the Council of Ministers, led by Prime Minister, Beata Szydło, members of the Polish Episcopate led by Stanisław Gądecki, the Archbishop of Poznań, as well as
representatives of other European parliaments and diplomatic corps. Following the ceremony the participants listened to the Poznań Philharmonic perform the premiere Oratorio 996.pl, composed exclusively for this occasion. Similarly, a plate commemorating the National Assembly was unveiled with a ceremony also participated in by the President and Marshals, among others.
The organizers hosted about 1,200 people at the MTP during the jubilee ceremony. These included heads of European parliaments, representatives of national episcopates, the Papal legate and representatives of Polish authorities
“We have a great duty to protect the foundations of our tradition and our culture. We have a duty to build a strong country, a great community on the basis of what we grew up with and how we were raised, on the basis of our tradition for mutual respect, honesty, reliability, and even heroism to protect the country should there ever be a need,” proclaimed President Andrzej Duda in Poznań during the 1050th anniversary of the christening of Poland During the National Assembly, the text of a resolution which had been earlier adopted by the Sejm and the Senat was read. The resolution conveyed gratitude to the creators of the state and all generations of Polish citizens who have faithfully followed the precepts guiding Polish identity
The Earth Hall housed the meeting of both chambers of parliament - design and implementation by IDEAEXPO.MTP
After the National Assembly, the participants of the 1050th anniversary of the christening of Poland and the conception of Poland enjoyed listening to the Poznań Philharmonic perform the premiere Oratorio 996.pl composed by Jacek Sykulski and professor Sylwester Dworacki exclusively for this occasion POZNAŃ fair Magazine / 5
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Tools of a modern marketer On 15 and 16 November the Earth Hall in Poznań will host managers, marketing and advertising specialists from various sectors of the industry, as well as representatives of advertising agencies, media houses, and advertising studios. In addition, the event will also be attended by graphic specialists, speakers, event organizers and more. They will take part in the Golden Marketing Conference and the Golden Marketing Expo which will be held in the foyer of pavilion 15. Who is a modern marketer? This is a person who wants to continually be developing their knowledge and competencies, a person who has a great impact on the image of a company and its sales efficiency. Therefore, this person is constantly searching for new tools to help the company or brand maintain a respectable level among its competition while continuing to develop. Marketing of the 21st century offers a wide range of such tools. These include traditional items such as T-shirts, sweets, pens, but also ones which use technology, for example, digital and 3D print and video360. Some other things which are becoming more important for marketers include various applications, CMS systems and IT
software for data analysis, all of which are used to boost e-commerce. At the Golden Marketing Expo we will witness a combination of tools used by a modern marketer who additionally will impart on us their prized personal knowledge. For more information on the event, please visit www.goldenmarketingexpo.pl
The above is the slogan of a nationwide campaign by the Polish Chamber of Exhibition Industry, whose objective is to encourage Polish people to visit the fair and take advantage of what it has to offer. The fair gives you more time, contacts and money! Despite the development of e-commerce and other internet tools, entrepreneurs still attend fairs which can be seen in the statistics of nearly 1.5 million visitors, 28 thousand exhibitors and over 760 thousand square meters of rented exhibition area in over 200 events. These are the figures on fairs covering several sectors during 2015. Exhibitions and events in Poland are experiencing an Age of Renaissance and their level is comparable to those organized in Germany, the United States and distant China. For two years the Polish exhibition market has been systematically developing, showing upward tendencies. This is by and large the result of a better economic situation, acknowledged by a systematic increase of GDP as well as the fact that Poland is a member of the European Union and has a favorable geopolitical location. Polish entrepreneurs, especially small and medium-sized companies who have for years constituted a large part of the exhibitors at the fairs, are experiencing economic improvement. 84% of these companies believe that attending professional fairs in our country is effective for marketing and communication.
The fairs in Poland play an important role as a venue of international trade, sales and services. The statistical data proves the attractiveness and usefulness of the Polish fairs as a means for business communication and marketing for entrepreneurs including foreign and domestic exhibitors and visitors alike, says Przemysław Trawa, President of the Polish Chamber of Exhibition Industry. According to the PIPT (the Polish Chamber of Exhibition Industry), the number of people visiting fairs has been on the rise in recent years. In 2015 the figure increased by 15%. In terms of the number of exhibitors present, however, 2015 saw an increase of only 2% compared to 2014. Moreover, there has been a significant change as far as the origin of the exhibitors is concerned. The number of foreign exhibitors taking part in Polish exhibitions has increased by 7%. Fairs in Poland have been evolving with respect to what clients expect and how the global trends are changing. For example, fairs get extended by numerous accompanying events, including professional conferences and seminars participated in by experts operating in various sectors as well as other entertaining events. Apart from that, fairs in Poland invite exhibitors and visitors to attractive, modern, fully-equipped and professionally designed exhibition and conference facilities. Over the last few years many new facilities have either been built or extended or remodeled, adds Mr. Trawa. For more information please visit targidajawiecej.pl
One to see them all The Poznań International Fair is offering a year-round ticket which grants access to 18 separate events dedicated to a myriad of themes and hobbies. The ticket allows its holder to enter each event once on a chosen day from a list of dates printed on the ticket. More detailed information is available at the Exhibitor’s Reception Desk, +48 61 869 25 23 or +48 61 869 26 58. 6 / POZNAŃ fair Magazine
news
Poland’s largest conference on modern marketing Whoever said you should master marketing to make your business grow at the speed of light was wrong! Don’t waste your time. The best you can do is to stay up to date and ahead of the pack! “Soon”, reads a text message sent by a teenager occupying the second floor of our house after I headed towards the stairs and asked him to come down. That means he can hear me at least. After fifteen minutes I replied, “My ‘soon’ is over. How long is yours?” So far I have no idea how long it is because as a reply, I heard my Facebook messenger beep and I received a screenshot of a game which, apparently, was much more interesting than me. “Well, I must act,” I thought. I crossed my eyes, grinned, clenched my fists showing my readiness to fight to the death, and snapped my fingers. Done. Easy. The life of a snap is very short. This is a situation which, contrary to common belief, pulls generations together. These days reaching someone with your message and getting the desired effect requires creativity in terms of the means of communication and the message altogether. We are living in times when new communication avenues are popping-up almost every moment, but at the same time when end user expectations keep changing as never before and when new groups and generations of consumers are joining in on the game. Wishing to be successful in the field of sales and marketing in five to ten years, you have to come up with an anticipatory marketing strategy based on the New Marketing right now. Even if you are certain your knowledge is based on the latest trends, be aware of the fact that something “newer” will inevitably come along and it will shift the marketing world towards even more innovative concepts. Marketers never sleep and if they ever do, they are very vigilant. There are many brands which do not perceive the changes and keep treating them as whims of today. Many brands do not take seriously these situations which require a new approach. These days, Generation X is creating products for Generation Z and vice versa. New trends, technological development, the need for “real time” communication and reaching consumers where they are in a given moment are a must in the world of consumers aware of their value. You’ve got to keep up! What is the scientific basis and what do we already know? Every single day we learn more about how the human brain functions. You will find out about what tools to use and which are not worth your time or money during this year’s largest conference devoted to the New Marketing in Poznań. The 2nd annual Golden Marketing Conference will take place on 15 and 16 November at the Poznań International Fair. The New Marketing, based on innovativeness,
personalization and neuroscience presented by Poland’s top marketing stars, will be a two-day event packed full of practical knowledge and experience from around the globe including presentations on how to reach your goals, what leads to failure and instantly usable tools for implementation all amidst inspiring examples. The first day will focus on psychological marketing basics, the latest developments in the field of neuropsychology and its practical application to marketing. You will gain a better understanding of consumers brought up in the digital era who are fully aware of their value. The second day will be filled with practical lectures on today’s plethora of marketing options (e.g. videos, mobile technology, social media, marketing automation and monitoring of advertising campaigns and Google analysis) as well as trainings which will give you opportunities to gain further practical knowledge while interacting with the lecturers. Given the success of last year’s conference and recommendations by representatives of brands such as KPMG, Amica, the Polish Energy Group (PGE) and the Poznań University of Economics, the Poznań International Fair was beseeched to host the next edition which would involve no less a degree of standard as its predecessor amidst a magnificent backdrop.
Find out more at: www.goldenmarketing.pl
It’s worth reading Poznań Fair Magazine (PMT)! While registering for the General Marketing Conference remember to use the codename “CzytamPMT” to receive a 10% discount. Offer valid until the end of September.
POZNAŃ fair Magazine / 7
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World Congress of Political Scientists in Poznań Due to the 24th World Congress of Political Scientists which will be held from 23 to 28 July on the grounds of the Poznań International Fair, the city of Poznań will be transformed into the world capital of political science. This is a huge honor for the MTP, Mazurkas Travel and city of Poznań. It is the first time in history the congress will take place in Central-Eastern Europe. This prestigious event is possible thanks to joint efforts of the Mazurkas
Congress & Conference which specializes in organizing and carrying out congresses of various sorts, the city of Poznań and the Poznań International Fair. While competing for this privilege, Poznań managed to come out on top of eight other European cities. The capital of the Greater Poland region was chosen thanks to its professional conference facilities, veteran experience in organizing sizeable international events, its successful university center, and convenient flight connections.
The World Congress of Political Sciences is held every two years and is one of the most important events for political scientists. Its 24th edition will be devoted to the understanding of politics in a world ridden with inequality while gathering roughly 2,000 scientists from around the world. It will take place in the MTP congress center and will last for six days.
Global Exhibitions Day The Global Association of Exhibition Industry (UFI), with its headquarters in Paris and the International Association of Exhibitions and Events (IAEE)(Dallas, Texas, USA), has announced that 8 June will be Global Exhibitions Day. This is the first global initiative for the exhibition industry. Global Exhibitions Day was celebrated by exhibition centers worldwide, including the Polish Chamber of Exhibition Industry and the Poznań International Fair. The Global Exhibitions Day campaign, which is also planned to take place in the coming years, aims at emphasizing the importance of the exhibition industry to different groups of interest including business, particularly small and medium-sized companies as potential
exhibitors, state and local authorities and the upcoming generation of exhibition sector employees. The campaign’s key messages: • Exhibitions are the most effective marketing tool, especially for small and medium-sized companies. • They stimulate innovation and competition while supporting trade development. Exhibitions are a means of internationalization. • They support economic development and generate social and economic benefits. • Exhibitions connect people, offering face-to-face contact and are so full of fun that you’ll just love them.
Fairs with the best quality label As many as 56 fairs held by the Poznań International Fair were certified as “Fair recommended by the Polish Chamber of Exhibition Industry (PIPT),” which is Poland’s most important entrepreneur organization in the industry. The certificate “Fair recommended by the Polish Chamber of Exhibition Industry” is an essential quality certificate for exhibitions organized by the PIPT members which is awarded on request of the fair organizer
8 / POZNAŃ fair Magazine
once all terms and conditions are fulfilled. Below we present an alphabetically-ordered list of events organized by the Poznań International Fair and recommended by the Polish Chamber of Exhibition Industry: Agro-Park, Arena Design, Bakepol, Budma, Cavaliada Tour, Drema, Dremasilesia, Eko-Las, EPLA, Expopower, Festiwal Sztuki i Przedmiotów Artystycznych, Fit Expo, Focast, Furnica, Gardenia, Greenpower, Happy Baby, Hobby/Aquazoo, Home Decor, Instalacje, Intermasz, Intermic,
Invest Hotel, ITM, Kominki, Look, Meble Polska, Memento Poznań, Motor Show, Optyka, Pakfood, Polagra Food, Polagra Gastro, Polagra Premiery, Polagra Tech, Pol-Eco-System, Poznan Sport Expo, Poznań Game Arena, Poznański Salon Optyczny, Reklama 360, Rybomania Lublin, Rybomania Poznań, Sakralia, Salmed, Sawo, Securex, Smaki Regionów, Special Days, Stone, Subcontracting, Targi Edukacyjne, Targi Mody Poznań, Taropak, Tour Salon, TTM, Viva Seniorzy.
reklama
An excellent tri-level food court In early autumn the guests of exhibitions, congresses, conferences and events will have a chance to use a new gastronomical area located in the northern wing of pavilion 15. Its three levels, each constructed in a different style, will house a bistro restaurant, catering zone and gastronomic area as well as two VIP clubs - the Air and Flame Rooms. Thanks to this, a joint event will now be able to be held on all three levels simultaneously. - The modernization of the northern wing of pavilion 15 is a necessary addition to the whole Congress Center infrastructure and the Earth Hall which has become a concert hall. The investment boosts the attractiveness of the exhibition infrastructure and the scope of the services offered not only for the exhibitors and visitors to our events but all guests and inhabitants of Poznań. Live music and cooking will be two perpetual elements which will definitely make an impression on people’s experience, says Przemysław Trawa, President of the Poznań International Fair Board.
POZNAŃ fair Magazine / 9
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Read the jubilee edition of Poznań Fair Magazine (PMT) News, the most interesting historical facts and photos of the fairs which have never been published before are waiting for you in the jubilee edition of Poznań Fair Magazine. This special edition was prepared to commemorate the 95th anniversary of the Poznań International Fair. In this issue, many interesting and surprising facts as well as never before published photos are presented. The issue begins with a congratulations letter by the President of Poland, Andrzej Duda. wherein he writes: The Poznań International Fair is the pride of the region where the idea of organic work originated […].I am happy that despite such a variety of forms and themes at the fairs, they still follow the same guiding principle - to present Poland as a modern and prosperous country which continues to set for itself new and ambitious goals […]
Read Poznań Fair Magazine online - scan the QR code
Find tickets at RUCH kiosks Kiosks will become the main ticket distribution network for events such as sporting competitions, fairs and shows. The Poznań International Fair has commenced cooperation with RUCH S.A. This partnership now makes it possible to more easily offer public events to potential spectators, especially those residing in small towns. Now, MTP tickets including those for the Poznań Game Arena, Rybomania and Motor Show will be available at over two thousand kiosks and newsstands nationwide. - We are very pleased to be working closely with RUCH and the Poznań International
Fair. We are convinced that it will help our visitors acquire tickets more easily all throughout Poland, says Tomasz Kobierski, Vice-President of the Poznań International Fair Board. - Both companies have nearly a century-long history and they know how to take care of their clients’ needs. The events organized by the Poznań International Fair are visited by people from all over Poland and abroad so it will be much more convenient for them to have the opportunity to buy these tickets at our stores, says Dariusz Stolarczyk, Vice-President of RUCH S.A.
Doodle for the 95th anniversary of the MTP Commemorating the 95th anniversary of the Poznań International Fair, internet users were asked to join in on the fun of an artistic competition called “Doodle for the 95th anniversary of the MTP”. Doodle is an English word meaning pointless writing or drawn lines. The aim of the contest was to create a new design while modifying the existing logo of the Poznań International Fair and the number 95. Anyone could take part in this contest and the doodling could be done by any artistic means, be it drawing or computer graphics, for instance. The works were assessed by judges who gave a total of six awards to the most interesting creations based on their artistic value and ingenuity. The works can be seen at www.mtp.pl through November. In November, internet users will have a chance to vote for their favorite work online. The voting will start on 2 November and will go until the end of the month. 10 / POZNAŃ fair Magazine
author: Aneta Trzebiatowska
author: Amanda Magdziak
author: Marcin Mielcarek
author: Aneta Trzebiatowska
author: Ola Zmudzińska
author: Marek Błaszczyk
news
Musical Birthday Bash The MTP launches a CD 1921 is considered to be the start of the Poznań International Fair. It was when the First Poznań Fair, Poland’s first ever domestic fair event, was held thanks to the merchants of Poznań. In 2016, the Fair will celebrate its 95th anniversary! With the goal of bringing its important and interesting history to the forefront, it’s planning several activities including a doodling competition, fair memories in 95 words, and small intimate concerts to be held in the homes of local Poznanians.
The Poznań International Fair’s anniversary will focus on music in connection with its patronization of this year’s International Henryk Wieniawski Violin and Lute Competitions. Aiming at popularizing the violin and the music it creates the MTP decided to present these to the public in a more modern form. As part of the project “Invite music to your house”, the MTP invites inhabitants of Poznań and its surroundings to hold intimate house-parties with their friends, where music is provided for by the Poznań International Fair and an electrifying 2be Violin Duo. These mini concerts are to include classic and modern hits played according to violin arrangements. The 95th anniversary of the MTP will conclude with GALA 9.5 which will be held on 26 October at the Earth Hall. Poznanianki, a specially-prepared music project, will be the main attraction of the evening. It will be a timeless one-of-a-kind project which will bring generations together. All of this thanks to various pieces associated with Poznań, either owing to the
composer or the author of the lyrics, the performer, or all the above. Poznanianki will be participated in by such soloists as Kasia Klich, Kasia Wilk, Kasia Kościńska, Marta Podulka, Ewa Nawrot, Agnieszka Czyż and musician Daniel Moszczyński. Their cooperation will lead to the creation of a unique CD consisting of 8 well-known modern, jazz and chill-out pieces associated with Poznań which topped music charts in the recent past. The CD made under the musical supervision of Jacek Piskorz will be phenomenal, womanly, complete, full of beauty, emotion and great style. Each track featured on the CD will be performed live during the jubilee GALA 9.5 at the MTP.
For
95
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we act with passion and support musical passions #mtp95
POZNAŃ fair Magazine / 11
NEWS
A beach in the heart of the city Summer at the Fair Sand, a playground, a summer cinema plus sports, education and fun activities – the “Summer at the Fair” project starts with the beginning of the summer holiday on the Poznań International Fair premises which get partly transformed into a sandy beach. Regardless the weather, there are many attractions for the visitors of all ages including sport, scientific and cultural activities held under three themes: • Sports and recreation – football, roller skating, animated fun and games, sandy pitches and courts for playing football, volleyball and boules, playgrounds and a sand pit, activities for mums and kids, Zumba and Saturday barbecue sessions for families;
• Education – chemical trainings, trainings featuring programming and mechatronics for children, animated fun, games and competi tions featuring English and Spanish; • Culture – reading sessions for children and meetings with writers for adults under the program known as “Summer with the Book” prepared in cooperation with Poznań publishers, bookcrossing, “Games Rooms” – board games for beginners and advanced players, as well as an “Outdoor Cinema” by SGB Bank Group. All the activities of the “Summer at the Fair” are free.
For more information visit www.mtp.pl/lato
Tons of sand were scattered around the garden to make the beach and sports playgrounds. The youngest ones love using the playground, participating in lots of different competitions and instructor-led fun and games 12 / POZNAŃ fair Magazine
news
What is innovation? What does it mean to be innovative? photo: private archives / Dana Puciłowska
These are intriguing questions which cannot be answered. Dorota Wallusch, a coordinator for innovation at the Poznań International Fair, on a new program for start-up companies For the Poznań International Fair innovation is looking into the future, searching for places which others consider problematic and using the existing potential to implement new ideas. Being innovative means not giving up and going upstream. Research and development, new technologies, international patents, commercialization of inventions, transferring knowledge onto the economiclevel and shaping higher education for business are and will continue to be crucial to the economic development of Poland. Knowledge, ideas, needs and research shaped in the minds of young people have to be supported by experienced and successful enterprises which are willing to share them with the coming generations. Looking ahead and trying to fulfill the needs of start-up companies, the Poznań International Fair will launch the SMART WAY acceleration program for start-ups as the first exhibition center in Europe. Its aim is to introduce start-ups to Poland in order to power up business in Europe and beyond. Considering young companies as the future, the Poznań
Fair wants to become a part of their ecological awareness. The events organized by the MTP are a real business platform and venue where consumers meet suppliers, investors meet customers and sellers meet buyers all at the same time.Here, at an array of events held by the Poznań International Fair, 650 thousand world professionals get together annually. They discuss new solutions, present their products, search for development possibilities at home and abroad and stimulate innovation. It is time to come up with new perspectives for young entrepreneurs and beginning start-ups in order to give them possibilities to commercialize innovation, transfer science and knowledge into the area of business, most of all, however, to give chances to accelerate, which is a natural consequence of using fair events as a direct marketing measure for the promotion of a company. SECTORS SUPPORTED BY THE SMART WAY PROGRAM: Construction, energy/environment protection, computer games, medicine/life science, automotive, industry, agriculture, food, transport/storage/logistics.
The MTP cooperates with Poland’s largest opinion-making network gathering start-up companies. Participation in the SMART WAY Acceleration Program for Start-Ups means access to: -more than 2.5 million direct business contacts classified according to 1,000 indicators (including, e.g., market sector, type of activities, size of the company and work post); - direct marketing tools: a multi-channel electronic promotion system, call center, logistics center, its very ownprinting house offering digital and offset printing services and a direct sale network; - ATL marketing tools: professional press (its own distribution network and database of contacts), digital signage, outdoor; - experienced staff providing economic and financial back-up, experienced marketing and PR teams.
Want to know more? Visit www.smart-way.com.pl or follow on Twitter @SmartWayMTP Contact: Dorota Wallusch tel. +48 61 869 2181 e-mail: dorota.wallusch@mtp.pl POZNAŃ fair Magazine / 13
CELEBRITIES AT THE FAIR
Inspirational meetings Different fairs are willingly participated in by prominent guests such as politicians, scientists, writers, fashion and industrial designers, famous sports people, artists, stars, TV personalities and celebrities. Jacek Bogucki, the Secretary of State at the Ministry of Agriculture and Rural Development, visited the POLAGRA-PREMIERY fair and participated in a solemn opening ceremony awarding the Gold Medals to the best products presented during the exhibition
Jakub Vágner, a Discovery Channel presenter who travels the world in search of giant fish, was a special guest at this year’s RYBOMANIA fair. He spoke of his many expeditions and revealed some techniques he uses to lure in some of those whopping fish
French designer, Inga Sempé, special guest at arenaDESIGN, gave a lecture on making various objects. There was also an opportunity to observe an exhibition consisting of the designer’s works
Foto: Materiały prasowe, AKPA
Captain Krzysztof Baranowski who sailed alone around the world twice and founded School Under Sails, a sailing school, spoke about getting prepared for voyages at sea and sailing in the fiercest of weather conditions during the BOATEX fair
Among the guests who attended the CAVALIADA Tour Warsaw were models Renata Kaczoruk and Kamila Szczawińska 14 / POZNAŃ fair Magazine
Minister of Energy, Krzysztof Tchórzewski, opened up the Energi@21 International Congress of Energy, Science and Industry „Innovative economy, modern society, and smart energy sector” which took place at the Poznań Fair on 10 and 11 May
CELEBRITIES AT THE FAIR
Stylist and fashion critic, Tomasz Jacyków, was a guest at the PERSEMPRA - SEMPRE DI PIU stand during FURNITURE FAIR POLAND
Maja Popielarska, TVN presenter of “Maja in the Garden”, stopped by the GARDENIA fair
Undeniable champion and hero, flyer of planes and gliders, Captain Tadeusz Wrona was a guest at the air show AEROFESTIVAL. Fans were able to meet him during his “I, Captain” book signing
The LOOK and beautyVISION fairs were paid a visit by well-known popular personalities. There was a chance to see singer Patrycja Kazadi promoting her latest collection at the NeoNail stand and Natalia Siwiec representing Indygo
Krzysztof Hołowczyc, three-time rally champion of Poland and the first Pole ever to reach the podium at the Dakar rally in the category of cars, was a guest at the Michelin stand during the MOTOR SHOW. Hołowczyc’s rally Ford Fiesta and new Ford Focus R were on display for attendees for the first time
At the MOTOR SHOW there was a chance to come across Polish acting duo and faces of Mitsubishi, Anna Cieślak and Maciej Stuhr POZNAŃ fair Magazine / 15
PHOTO REPORT
Little Geneva in Poznań Record-Breaking Motor Show It was undoubtedly the largest motoring event in Poland. The four days of the fair were filled with much emotion as 10 pavilions were thronged by crowds of engine-revving addicts. Motor Show 2016 showcased vehicles which were impossible to feel indifferent about, leaving people breathless and weak in the knees. Vehicles of nearly all categories were to be seen from small city cars, limousines, SUVs, trucks, campers, motorcycles and scooters to quads. Every type captured attention and found its following amidst the mob. You are invited to the next year’s Motor Show happening 6-9 April 2017!
For more information, please visit www.motorshow.pl This year, come and feel the funk with some retro rides. From 22-23 October motoring legends from around the world and Poland will be strutting their swagger during the RETRO MOTOR SHOW.
For more information, visit www.retromotor.pl
Motor Show 2016 was flocked to by a record-breaking 133,108 fans 16 / POZNAŃ fair Magazine
PHOTO REPORT
Leaders of automotive brands premiered dozens of new cars in Poland including the historic European unveiling of the Hyundai Elantra
MOTOR SHOW 2016 at a glance 10 pavilions and outdoor areas 1 European premiere, the first in Motor Show history 2 concept cars nearly 70 automotive innovations Unbelievable motorcycle and quad stunts amidst a drift show by Europe’s best attracted swarms of onlookers
Motor Show Truck is a look at tuned XXL vehicles. The American Kenworth W900 was the star of the expo
155 exhibitors 133 108 visitors (a new record!)
The unexpected cooperation of two brands, Porsche and Lego, resulted in the conception of a uniquely uncommon car, half of which consisted of those beloved little blocks. The creation was on display during Motor Show 2016
This isn’t a lounge in an exclusive hotel. It’s a house on wheels showcased in the Caravan Room, whose every edition is constantly evolving, growing and attracting more participants
Volkswagen Love at Motor Show 2016 – the legendary Volkswagen T1 Westfalia at close range POZNAŃ fair Magazine / 17
PHOTO REPORT
Air Show International Air Show Aerofestival 720 minutes of jaw-dropping performances by fifty aircraft. A massive aviation exhibit of 20,000m2 including both civil and military equipment. An air show featuring aviation’s best from eight different countries. All of that and more combined with a delightful picnic-like family atmosphere is how to describe this year’s International Air Show Aerofestival. The show featured the best pilots of both Poland and the world at large who, putting their skills and experience to the test, left the audience feeling nothing but dizzy. Aircraft of all sorts, from historic to the most modern, took to the skies. Segments performed by acrobatic groups and those piloting supersonic jets enjoyed the greatest attention and applause. 18 / POZNAŃ fair Magazine
Commemorating Veterans Day on 29 May, the Polish Air Force, flying an F-16 Hawk alongside the Tiger Demo Team, dedicated their solo performance to all those who have died in the service of the country. Walking on the wings of a vintage American Grumman G-164 AG-Cat biplane, a female duet of the Scandinavian crew, Airshow Wingwalking, gave a thrilling performance
as the pilot forced the plane into daring loops and rolls. The show concluded with a stint by the Baltic Bees, an acrobatic team flying the Czech L-39 Albatros training jet fighter. Pilots from Latvia also prepared a brand new routine unveiled for the first time in Poznań.
For more information visit www.aerofestival.pl
PHOTO REPORT
The Scandinavian group, Airshow Wingwalking, shows the crowd a good time with no lack of tricks up their sleeve aboard the American Grumman G-164 AG-Cat biplane Meeting the aviation personalities face-to-face was a pleasure enjoyed by many of the air show enthusiasts
An unusual event took place during this year’s Aerofestival. Behind the wheel of a Škoda Octavia coupe, Szymon Sołtysik, editor-in-chief of Top Gear magazine, raced against an Extra 330 LC acrobatic plane piloted by Wojciech Krupa, an experienced commander of the acrobatic group, Żelazny
Aerofestival is more than just an air show; it’s an outdoor history lesson put on by reenactment groups, dawning outfits of the era, bringing the achievements and accomplishments of the military machine throughout the world and Poland to life
And what about the kids? Well, there’s plenty of fun for all at this picnic-like family event
Representatives of the armed forces informed air show goers about the topic of national defense while displaying not only their abilities and practical skills, but the necessary armaments as well. Who says Aerofestival isn’t educational? POZNAŃ fair Magazine / 19
PHOTO REPORT
Kołobrzeg: Poland’s (Equestrian) Miami Cavaliada Summer Jumping A four-day equestrian international event took place amidst a wonderful seaside scenery accompanied by the sound of crashing waves. It was Europe’s first horse-jumping and the only dressage and combined driving contests in the world to have taken place on the beach. As far as its scope is concerned the event is comparable only to that held in Miami, Florida. The event was arranged especially to coincide with the 95th anniversary of the Poznań International Fair, the organizer of the Cavaliada cycle. - “It was our dream to create a unique summer event and take advantage of the beauty of nature. We got inspired by the Longines Global Champions Tour held in Miami,” explains Tomasz Kobierski, the VicePresident of the Poznań International Fair. 20 / POZNAŃ fair Magazine
In total 14,000 people including equestrian fans, competitors from four different continents, business representatives, celebrities and tourists visited the event. - “Organizing the event in Kołobrzeg, a city which is visited by thousands of holidaymakers from Poland, is a good way to popularize horse riding in the environments which have had nothing to do with this sport so far.
I am therefore convinced that many guests will find Cavaliada Summer Jumping an inspiration to take up horse riding,” says Dominik Nowacki, the Cavaliada director. Cavaliada is a recognized brand in the equestrian world and the indoor tournaments held in Poznań, Warsaw and Lublin gather together world-leading competitors. In July, it was the first time in Poland that an eques-
Foto: serwis prasowy firmy Trans-Hall
PHOTO REPORT
trian competition had been held on the beach in Kołobrzeg. Cavaliada Summer Jumping involved dressage and combined driving competitions. However, the horse jumping contest featuring the Power of the Jump competition, where the competitors had to deal with high obstacles including a two-meterhigh wall, was definitely the most exciting one. More than a hundred competitors took part in the event, among them riders from Europe including Belgium, Germany and the Polish national team. The United States and Argentina were also represented. The youngest ones participated in Cavaliada Future riding ponies. On top of that, the organizers arranged for a wide array of shows featuring a presentation of pure-blood Arabian horses from Janów Podlaski and Michałów studs, a music performance by well-known musical actors from Warsaw as well as a horse jumping contest put on by HorseMan Team acrobats. The event also featured an equestrian fair. Coverage of the event was broadcast by NC+.
CAVALIADA’s technical infrastructure was carried out by IDEAEXPO.MTP
Cavaliada Summer Jumping Kołobrzeg 2016 in figures: 120 competitors participated in the horse jumping, dressage and combined driving competitions nearly 260 horses took part in the shows and competitions 14 000 participants 1 200 tons of special-purpose high-quality quartz surface 110 volunteers all over Poland provided assistance during the event more than 100 accredited journalists, photographers and reporters more than 1 000 minutes of live coverage at NC+ platform Feel free to join the indoor edition of CAVALIADA Poznań, held 1-4 December 2016. For more information visit www.cavaliada.pl POZNAŃ fair Magazine / 21
PHOTO REPORT
Innovations in the industry It’s worth it! Year after year Polish production companies pay more attention to innovations in order to become more competitive on both the domestic and foreign markets. With favorable market conditions at these unstable times, Polish entrepreneurs are using more novel technologies and investing in more sophisticated science and technical back-up facilities which give them the possibility to introduce innovative solutions as well as develop and master the goods and services they offer. You’ve got to be here! - These are the words that keep on being repeated by representatives of production automation, metallurgy and metal machining sectors. The Poznań Fair has been attracting future-thinking leaders for years. A very fashionable term at the moment is re-industrialization, meaning the reconstruction of the European industry; European as Poland with its 18% GDP share has nothing to be ashamed of, even though there is still a great deal of room for development. This reconstruction is not only about getting back to the 20th-century industry, but about creating companies for today and the future. In the era of advanced technological development and a wide
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range of innovative solutions, countless domestic and international production companies must keep up with the changing industry needs. They must constantly adjust themselves to meet up-to-date trends and expectations of business partners and consumers. The one thing which does not change is the role of the metal and machine sectors. It is hardly possible to imagine industrial development without these two. Moreover, these sectors must naturally precede the development of the industry. To put it in a nutshell, there is no modern industry if the machine sector fails to come up with, produce and supply modern machines. It is hard to be ahead of the times, especially when the economic reality is changing so fast these days.
PHOTO REPORT
There is one common goal to the generation and development of intelligent technologies for business: to boost the pace of development and the quality of offered services while reducing operational costs and saving time. Production integrated online is the future of the industry. The organizers of the ITM Poland following the Industry 4.0 idea are well aware of that. Keeping to that spirit, we witnessed the debut of a new event called 3D SOLUTIONS devoted to spatial printing technologies. 3D printing, a spatial scanning and printing technology, has stormed the market finding many applications in various sectors, ranging from industry, architecture, clothing, prosthetics and medicine to dentistry. Dedicated to professionals and enthusiasts, 3D SOLUTIONS provided all participants with access to innovative solutions, the most modern devices and related knowledge on 3D printing technology. Another attraction was the possibility to have a look at the MOTH prototype vehicle which was created by students of the Virtual Design Engineering at the Poznań University of Technology. The vehicle is powered only by the most modern BOSCH electric screwdriver and was designed and printed using 3D technology. The project was recognized by leaders and received the support of such companies as Materialise, Resolv3D and 3R Studio. Polish companies seem to appreciate the meaning of innovation. This year’s edition of the ITM Poland was visited by a record-breaking number of 17,500 professionals including a majority of managerial staff, technology experts, constructors and designers. They claimed the fair events are a perfect opportunity to become inspired regarding new solutions and gaining prospective business partners from around the
world. It must be emphasized that nearly 25% of all the ITM Poland visitors were people who participated in the event for the first time and who are willing to come back for the next edition. According to the latest report of the Central Statistical Office (GUS) regarding “Innovative activities of companies 2012-2014” the total investment into innovation in Poland reached PLN 36.7 billion in 2014, including PLN 24.6 billion spent by industrial companies. As much as PLN 18.5 billion was spent on fixed assets such as machines, devices and technical equipment. There has also been a growing interest in production automation and industrial robots (there are more than 8,500 of them already). Machining centers have risen by 20% in Poland, reaching beyond the mark of 15,500. The data shows two positive aspects: the machine industry has taken its chances and that there are still many opportunities for development. Source: www.strefawystawcy.pl
Feel welcome to join the coming editions of the industrial fairs full of innovations. 7-10 February 2017 BUDMA International Construction and Architecture Fair 23-25 May 2017 EXPOPOWER International Power Industry Fair GREENPOWER International Renewable Energy Fair 6 -9 June 2017 ITM POLAND
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PHOTO REPORT
Export much? Check out the market demands Lutz Dietzold, managing director of the German Design Council, was a special guest on the second day of the Furniture Fair Poland, Home Decor and arenaDESIGN. He came to Poland to share some insight into what German customers are looking for and what is in fashion in the West. Germany is the main market for exporting Polish furniture. According to Lutz Dietzold, customers more and more frequently ask producers and traders whether ecological materials have been used for production and whether the materials come from fast-growing plants. They are increasingly more frequently interested in chemicals used for production and opt for higher-quality products which do not use them. If we are supposed to create moods then the production materials used for furniture and everyday objects are very important; therefore, designers need to do their best so that customers enjoy the feel of the surfaces. As far as designing interiors is concerned, we have been observing a tendency toward darker and warmer materials in order to create a more pleasant atmosphere. Such an atmosphere can be accented and emphasized with pillows. Shapes are increasingly more and more round and the materials have to feel pleasurable. Also, satin is making a comeback. The trend might seem appealing mostly to the elderly, but not only. It is like going back in time to the days of our childhood, says Mr. Dietzold. Technology is boldly entering the kitchen. No wonder as the kitchen is becoming a family life hub, which is proven by an increased viewership of cooking programs. Even men are more willing these days to be in the kitchen and many social gatherings end or take place where the food is prepared. Therefore the kitchen is becoming more important in terms of design. Even traditional elements like faucets and sinks are changing significantly and technological solutions are also playing a more important role. More and more often we are speaking about smart materials. Additionally, there is an increas-
Coziness is the key in modern interiors. A nice atmosphere is emphasized by cylindrical pillows made of materials pleasant to the touch
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ingly better cooperation between designers and creators of modern technology, added Lutz. And what about work spaces? These are most often designed to be nice. In fact, in our houses we also create a work space in a way to be the most comfortable. Interior designing trends can be taken from the hotel industry. According to Lutz Dietzold, innovations which become popular with time are first tested in hotels. This is what happened to remote-controlled lighting and air-conditioning. We now have these things at home and today
One of the most important questions for the coming seasons is whether materials used for production are ecological or not
PHOTO REPORT
we control our media with smart phones more and more often. And what about aesthetics? In hotels we can have a look at all the trends, depending on their form. There are uniform hotels where nothing is a surprise for us as we know what to expect. Conversely, there are hotels in which every room is unique in its own way. And one more thing. According to Lutz Dietzold there should be a closer cooperation not only between furniture designers and creators of new technologies, but also between sanitary equipment designers and producers. An example? These days a heater is more often perceived as a visual masterpiece, with no loss to its efficiency. The same goes for faucets, bathtubs and washbasins which must perfectly match useful yet fashionable, good-looking and cozy interiors. Cezary Koprowicz, InfoCredit, source: www.strefawystawcy.pl We invite you to the upcoming edition of the MEBLE POLSKA, HOME DECOR and the arenaDESIGN taking place 14-17 March 2017
Modern technologies are entering the kitchen more and more boldly
Comfort is the most important feature in work spaces. More and more often users are designing their work spaces themselves in order to make them as comfortable as possible
Nowadays a heater is more often perceived as a masterpiece, with no loss to its efficiency. The same concerns faucets, bathtubs and washbasins which must perfectly match useful yet fashionable, goodlooking and cozy interiors
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CONTESTS AND AWARDS AT THE FAIR
Consumers vote for the best: Gold Medals awarded A formal Gala of the Gold Medal – Consumers’ Choice was held on World Consumer Day 2016. It is the third time consumers have chosen the best products presented at the Poznań International Fair. In total, twenty-six innovative products from various economic sectors were honored.
A commemorative family-style photo concluded the solemn Awards Gala
Over the year, experts who are members of the competition juries at different fairs organized by the MTP bestow this award upon the best products. These products are then entered into the Gold Medal – Consumers’ Choice competition whereby internet users are able to vote for a product. Voting is held online at www.zlotymedal.mtp.pl and at special Champions Zones located throughout the fair pavilions. In 2015 out of 213 laureates of the MTP Gold Medal, consumers chose 26 products which, in their opinion, deserved the title of Gold Medal – Consumers’ Choice. The number of votes cast is the best indicator of how much consumers are involved in the contests. Since 2012, consumers, users and exhibition visitors have cast 250,000 votes altogether! Gazeta Wyborcza, the largest daily opinion-setter in Poland and leader and pioneer of digital solutions in the Polish press, is a proud media partner of the MTP Gold Medal contest. A complete list of laureates is available at www.zlotymedal.mtp.pl 26 / POZNAŃ fair Magazine
Celebrations, hosted by Jerzy Piasny, were attended by local authorities, representatives of varying economic sectors, institutions, associations, and the media as well as the directing management of the Poznań International Fair
CONTESTS AND AWARDS AT THE FAIR
Special guest of the evening, Jerzy Wonka, President of the Board of InfoCredit Service and partner of Business Leverage – Exhibitor’s Zone, gave a speech on “Business and analyst transparency in building company values”
A mini recital by Anna Jankowska concluded the formal affairs of the evening. Following the ceremony, the guests were invited to enjoy Fredro for Adults, a play featuring numerous outstanding Polish actors
Thanks to online streaming, watching the gala live from anywhere in Poland was possible. The MTP.TV exhibition TV crew conducted gala interviews and video reports. In addition, TVP.INFO broadcasted coverage of the Award Gala
Scan the QR Code and watch coverage of the Gold Medal – Consumers’ Choice Gala
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CONTESTS AND AWARDS AT THE FAIR
A history of supporting innovation The MTP Gold Medal is one of the most prestigious and well-recognized awards in the Polish market. It has been a symbol of innovation promoting innovative products for years. At the same time, it is a competition boasting the longest tradition. So, how old is the history of the Gold Medal? The Gold Medal was granted 37 years ago for the first time, however, it dates back much further. The Gold Medal of the Poznań International Fair is a worthy successor to the awards of the interwar period when roughly twenty medals were handed out as distinguishing honors. Half of those were minted during the Polish General Exhibition in 1929. Other medals from the pre-war period were given out during various trade exhibitions held in Poznań. The first medal was designed especially for the First Agricultural-Industrial Exhibition in 1923. Other notable events were the Jubilee Horticultural Exhibition, with medals designed by professor Jan Wysocki, and the First Polish Exhibition of Jewelry, Engraving and Watch Manufacturing thanks to the medal design of Stefan Rufin Koźbielewski. A very rare medal of the Poznań Fair which also deserves mention is the medal glorifying “work and development” dated 1925, likewise designed by professor Jan Wysocki who was one of Poland’s leading medal artists at the time. During the memorable Polish General Exhibition where the greatest achievements of the first decade of independent Poland were demonstrated, Grand and Small Medals were awarded in the traditional colors of gold, silver and bronze. These distinctions were conceived by Poznań’s own, Kazimiera Pajzderska. They have become the model for the MTP Gold Medal of today. The products recognized 28 / POZNAŃ fair Magazine
in 1929 were considered symbols of modernity and achievements of free Poland. The MTP Gold Medal Competition, which is held annually, began in 1979 during the June edition of the Poznań International Fair. It was introduced thanks to a decision by the Ministry of Foreign Trade and the Chairman of the Board of the Polish Federation of Engineering Association (NOT). The trophy was awarded to the best products which had taken part in the contest. The award, designed by sculptor Anna Krzymańska, soon became a valuable distinction for domestic and foreign exhibitors. In a conversation with Poznań Fair Magazine, the sculptor described how the idea for the Gold Medal image was born, “The project I proposed gained the highest recognition in the competition organized by the Poznań International Fair. It was decided that the medal, based on the previous medals from the interwar period, would consist of two parts, an obverse and reverse side,” said Krzymańska. In the second half of the 1980s, the fair organized the MTP Gold Medal competitions at specialized fairs as well. The first such time was during the SALMED International Medical Equipment Trade Fair as well as the POLAGRA International Food Trade Fair. These medals were designed by Aleksandra Oleksiak. The 1990s resulted in other competitions and the new medals were once again created by Anna Krzymańska. The obverse side remained the same for all fairs. It featured the emblem of the Poznań International Fair
CONTESTS AND AWARDS AT THE FAIR
The Gold Medal has for years been a highly-valued exhibition trophy in all sectors
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CONTESTS AND AWARDS AT THE FAIR
Did you know? About 5,000 products presented at Poznań’s fairs have been awarded the Gold Medal by competition judges ever since its genesis in 2015 The reverse side of the Gold Medal from POLAGRA 1992
The obverse side of the Gold Medal of the Poznań International Fair
250 000 votes have been cast online at www.zlotymedal.mtp.pl and at Champion Zones since 2012 in all contests voting for the Gold Medal – Consumers’ Choice
54 % of those who have received the award have declared that winning the Gold Medal and the Gold Medal – Consumer’s Choice resulted in higher sales of their chosen products
The reverse sides of the MTP Gold Medal prepared for varying trade sectors
with its characteristic letter “P” contained within a globe accompanied by the name of the fair in French, Foire Internationale de Poznan, which was the fashionable language at that time. The reverse, however, was designed especially for each of the fairs corresponding to the proper themes. “Each medal had its own individual character. The reverse of one of my first projects for the POLAGRA fair featured an apple and read: MEDAILLE D`OR POLLAGRA,” recalled Anna Krzymańska fondly. Up until 2012 the medal had been made from bronze. In 2012 the MTP Gold Medal was transformed. The form of the contest had changed and the medal itself was replaced with a statuette. Additionally, laureates received new 30 / POZNAŃ fair Magazine
promotion tools included in their medalist packages. According to the new guidelines, products entered in the contest get assessed by expert members of competition juries a month prior to the fair. The products recognized by the experts are then assessed by consumers, users and representatives of specific trade sectors. Products they consider the best can be considered in a separate competition known as the Gold Medal – Consumers’ Choice. The brunt of the contest is held online at www.zlotymedal.mtp. pl with additional means voting via interactive touchscreens at pre-arranged Champions Zones throughout the fair premises. The Gold Medal – Consumers’ Choice award is granted a month after the close of the fair upon the conclusion of tallying all votes.
93 % of the laureates have taken advantage of the awards by using it in their promotional materials such as on packaging, in press adverts, and in outdoor and online campaigns
26 % of people who responded to a survey given by GFK Polonia say that information about the award placed on the packaging had a positive influence on purchasing decisions
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Exhibitions Abroad
The Poznań International Fair supports Polish brands in foreign markets When it comes to promoting the Polish economy in international markets, the Poznań International Fair is a reliable partner for Polish companies, governmental and non-governmental organizations, and other sector-specific organizations. Polish military forces promote themselves with the MTP It has been a standing tradition for the Poznań International Fair and the Ministry of Defense (MON) to cooperate in terms of organizing participation at the most important European exhibitions devoted to defense, security, arms and aviation. This year, the MTP won the bid solicited by the Ministry of Defense thus making it possible to continue this fruitful cooperation between both parties. In May and June, the Poznań Fair prepared the exposition for the MON to participate in the IDEB in Bratislava, Hemus in Plodviv, and ILA in Berlin. MON’s promotional stands created by the MTP attracted the attention of visitors who recognized their aesthetics, similarly to the representatives of other official delegations.
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New edition of Trade Sector Promotional Programs Soon the Ministry of Development will launch the next edition of Trade Sector Promotional Programs (BPP). Experience gained at previous BPPs has made it possible for the ministry to choose the most promising sectors of economy and to update the catalogue of refundable costs. The sectors that have received approval to join the programs are: Polish food specialties, IT/ICT, furniture, yachts and recreational crafts, cosmetics, health services, and medical equipment.Being an expert in promoting various industrial sectors, the Poznań International Fair will submit offers for bids to carryout further promotional programs for the Ministry of Development, and as a potential contractor, the MTP will encourage entrepreneurs to become more familiar with information
regarding the BPPs available at www.mr.gov.pl/ strony/aktualnosci/branzowe-programypromocji/ Participation in the promotional programs will allow entrepreneurs to expand into new prospective non-EU markets which very often happen to be distant, costly and neglected by entrepreneurs who have never taken into account the risks and costs involved into their export schemes. At most of these markets the promotional activities for Polish entrepreneurs will be complemented with informative and media activities which will boost the promotional message. All activities taken within the program will be supported by the Polish Economy Brand in order to build brand awareness and strengthen its position in foreign markets.
We provide comprehensive support for Polish entrepreneurs in foreign markets Companies interested in starting cooperation on foreign markets are invited to visit the website www.zagranica.mtp.pl or contact the MTP Fairs Abroad Team directly. Paweł Tomkowiak, tel. +48 61 869 2671, e-mail: pawel.tomkowiak@mtp.pl
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Good leadership practice
TRANSPARENCY PAYS IN BUSINESS Transparency, regular reports, equal access to information, a clear development strategy and corporate governance are all features that run in the blood of recognized stock-listed companies. Not only because it is their duty, but also because it is just simply profitable. Text: Jerzy Wonka, CEO of InfoCredit Service
Generally, companies which are honest and fair to their investors rate higher when compared to those which prefer not to disclose crucial information. Here, higher refers to their market valuation being relatively better. The stronger their relationship with investors as well as more frequent contact with analysts, investors and the media, the better understanding of the business at hand, and, consequently, the ability to enjoy the benefits of these higher ratings. These benefits reach far beyond, even to affiliates of stock-listed companies who are not listed themselves. Thanks to a policy of transparency, investors know who they are dealing with. If their long-time partner is experiencing a period of turmoil, they will know almost immediately. The same goes for record-breaking gains. Such information is highly necessary while negotiating conditions for new contracts.
As knowledge grows, risk declines Knowledge of the affiliate is the key in Europe and in the most developed economies in the world. The role of business intelligence and data analysis companies in these highly-developed economies is gaining speed. It is in everyone’s interest to be transparent; starting with the authorities and tax administration to the business itself. In countries where risk is high, where the economies are not as highly-developed or whose legal and economic stability is not warranted (e.g. in the East), companies are more willing to hide vital information about themselves resulting in data collection about them proving much more arduous. As a result, it is more difficult for companies from such countries to merit money from the West for further development.
In Europe and the West, it is nearly impossible to win a bid if a company is not transparent. More and more Polish companies are beginning to realize this as well. This particularly concerns small and medium-sized forward-thinking companies which aren’t limiting themselves to the Polish market as far as their development is concerned. Increasingly more often, company owners and managers are turning their gaze globally and realizing the Polish market may turn out to be too small. Therefore, their development has to be transparent if it is to be supported by EU funds or any form of public aid.
Information is Capital InfoCredit was the first business intelligence company in 34 / POZNAŃ fair Magazine
Poland. On many occasions in our 25-year-long history, we have discovered that a transparent policy is just simply beneficial in terms of business. The following is a recent example: a Polish producer and an exporter took part in a bid in Scandinavia. Only companies with a minimum rating of 3 could qualify for the bid. The Polish producer’s rating was only 2 at the time. The reason for this was trifling. The company had failed to submit a financial statement before its deadline. This is something which we consider pure negligence. Once the statement was filed, InfoCredit’s rating of the company jumped to 4 points. Unfortunately for them, the bid was lost. There are many such examples. The trend of Polish companies extending abroad is getting stronger. Poland is no longer merely an export nation. Two years ago Polish companies encountering various
Good leadership practice
trade and investment obstacles in the East headed west. They are no longer only interested in the routes which have been opened up in the European Union. They are looking further, to America, Asia and Africa. What is interesting is the fact that they take over local companies and start creating new ones given the support of the Bank Gospodarstwa Krajowego (BGK). It is no wonder Polish companies are more and more interested in foreign entities.
At InfoCredit, we are observing a constant increase in demand for such information. The number of foreign companies making inquiries about Polish companies has risen by nearly 300% since 2012. The inquiries are mostly from countries that conduct the largest foreign exchanges with Poland. Obviously, these include Germany, France, England, Scandinavia, Italy and Spain. More often than not, though, the inquiries come from business partners who occupy the second and third-tenth rating positions. This proves that Polish business is gaining traction in new markets. Where do the interested parties get their information on the various affiliates? The first and primary sources are, of course, the registry of the KRS (National Court Register), CEIDG (Central Registry and Information about Business Activity), GUS (General Statistical Office) and other public registries. Secondary sources are constituted by the media, press and more and more frequently, the Internet. The third comes from business intelligence companies, rating agencies, economic information bureaus and other analytical companies. Unfortunately, the problem is not all Polish companies are
willing to be so candid with their information. This is often the result of unreasonable fears regarding the competition, which is a mistake. According to data collected by InfoCredit, nearly 50% of the companies in Poland submit their yearly financial statement to the KRS every year. Out of those that submit such a statement, only 70% do it systematically and on time. 20% of such companies submit their statements with a several month delay while the remaining 10% of the statements reach the KRS about half a year late. This makes it more difficult for affiliates to assess the risks involved as far as business contacts are concerned. These statistics will continue to change with time. As Polish company exports increase and the more often they contact the West and try to create their own branches, the more willing they will be to publish information about themselves. More and more managers and owners are realizing this truly is a necessity in today’s age. The model comes from top stock companies and parties of lesser importance. It is very positive that there is practically no issue with communication between new, ambitious and innovative Polish companies which are just starting out in their business ventures. Start-up companies know all too well that, without the necessary support, they will not be capable of carrying out their business aims. This was made clearly visible during this past April’s edition of the Wolves Summit for start-up companies, investors, enterprises and corporate representatives. Small and micro-companies presenting their business ideas were well aware of this fact. Among the visionaries were an increasing number of people who were linguistically capable, who could clearly present their business visions, and who knew the reality of foreign markets. They will soon be the key players for the Polish economy and their companies will continue to grow and excel. They will likewise engage in new enterprises. Existing small and medium-sized companies, on the other hand, will be forced into even greater transparency. It goes unsaid that they will need to turn their sights globally.
Tools Galore
InfoCredit and the MTP promote transparency in business. Together we have devised the Exhibitor’s Zone – Business Leverage which is aimed at boosting business information transparency. We have come up with a set of modern solutions and tools, thanks to which MTP exhibitors can present themselves not only in Poznań but also during fortnight-long fairs and a special annual catalogue of exhibitors. Once logged in, they can search for information about new potential contractors and check their customers’ financial stability to date. Today, by means of the www.strefawystawcy.pl website, exhibitors can get highly credible information on both Polish and foreign companies. We provide data regarding the ownership structure, financial statements, and analytical indicators of such companies. Just a quick analysis of the reports provides information about whether a company is reliable and if its actions are transparent. In April, we increased the scope of information available regarding foreign companies. At the moment, it covers 40 countries and the list is compatible with a ranking of the most popular Polish business destinations. POZNAŃ fair Magazine / 35
DRESS CODE
Formal Collections by Polish Brands Work, an important business meeting and other official situations require formal dress attire. At present, the business dress code is not as strict as it used to be and allows some leeway to vary and diversify your style. However, the line separating what is still acceptable and what already is not is a fine line, indeed. The latest edition of the Polish Fashion project will show you how to present your best self for these formal occasions while emphasizing and smuggling your physical assets which will help to reveal your personal style and unique character. The Polish Fashion campaign was attended by the main proponents who began the initiative: Mr. Poland, a.k.a. Rafał Maślak, and four Polish women who won the nationwide casting: Agnieszka Basińska, Martyna Chmielewska, Alicja Chrząszcz and Katarzyna Fornalkiewicz. The photo session was styled as if
to be in a fashion design studio where a new collection was being created. Sebastian Zieliński took control of the camera as Rafał Orłowicz created the styles. The photo shoot took place in the Balma showroom, a leading producer of quality office furniture in Poland.
From the left: Alicja Chrząszcz (dress by EZURI, bracelet by SEYES and flats by Nord), Martyna Chmielewska (skirt and blouse by Senso, jewelry by SEYES and high-heels by Nord), Rafał Maślak (shirt by KASTOR, trousers by Sempre and shoes by Nord)
A minimalistic white dress and a catchy piece of jewelry worn with dark flats is always a great option for active women who value comfort. It works for both slim and tall women as well as those a little bigger. A loose blouse and below-the-knee flared skirt decorated with subtle flowers speaks universal elegance from the 1950s. High-heels are a must to add some lightness to the all-around silhouette. As for the men, it is best to leave the white shirt and trousers at home and go with a more casual look in which you will feel comfortable at work all day long. Leather shoes matching the shirt are an essential part of completing the outfit.
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DRESS CODE
Even in business dress, you can have fun playing with colors. White goes well with blue. A buttonless jacket and three-quarter pants with snakeskin high-heels will do well for women whereas men should lean towards a navy blue look with blue shoes as well. A classic white dress shirt will go well with a colorful pencil skirt and an attention-grabbing print. If you are going for bold, try a patchwork multi-colored jacket, sparkling silk shirt and red pumps with varnished leather heels. Soften the style a bit with navy blue trousers matching the jacket accesories. In this instance, the stylist went with some black eye-catching jewelry.
From the left: Martyna Chmielewska (white jacket by High Fashion, trousers by EZURI, pumps by NORD and bracelet by SEYES), Rafał Maślak (shirt by KASTOR, trousers by Sempre and shoes by NORD), Agnieszka Basińska (white shirt by Senso, skirt by High Fashion, jewelry by SEYES and shoes by NORD), Alicja Chrząszcz (patchwork jacket and shirt by Paola Collection, trousers by EZURI and shoes by NORD)
White can be used in many ways in official outfits; an all-white look consisting of a jacket and dress combined with pastel, gold and silver accents. A simple gray collarless jacket will match perfectly a white minimalistic shirt and elegant white trousers. As for more formal outfits; subtle, romantic, flowery patterns do quite well also. An original piece of jewelry consisting of delicate beads and a chain, for example, can be an interesting addition which will draw the desired attention. Men can do with a little more ease by combining a leather jacket and white polo shirt with denim elements and blue trousers.
From the left: Alicja Chrząszcz (white jacket and dress by SU), Agnieszka Basińska (light gray jacket, white shirt and trousers by Paola Collection), Rafał Maślak (leather jacket by Carl Verssen, polo shirt by Lanieri Fashion and trousers by Sempre), Katarzyna Fornalkiewicz (dress by Paola Collection and necklace by SEYES), Martyna Chmielewska (dress by High Fashion)
About the Polish Fashion project The Polish Fashion Project was started in mid-2014 by Polish producers who, in a joint effort, wanted to prove the potential of the Polish fashion industry to domestic and foreign customers alike. The Poznań International Fair, being the most seasoned in arranging events for the fashion industry in Poland, was commissioned to carry out the organizational and marketing activities. The project’s main goal was to promote different brands under a common Polish Fashion insignia. Companies that apply for the use of the logo have to prove their production is based entirely in Poland and comply with design regulations and requirements. The brands which earn the privilege of using the sign can be found in stores thanks to a special tag displaying the project’s logo. At www.polskamoda. pl, one can find a list of brands and search capability for boutiques and showrooms where these exclusive Polish products are sold. The initiative has been positively received by both the media and show
business. Model Rafał Maślak, Mr. Poland 2014, accepted the honor of becoming the project’s main representative. He has since been accompanied by four female fashion representatives chosen via a national casting: Katarzyna Fornalkiewicz (Międzychód), Agnieszka Basińska (Paczkowo), Alicja Chrząszcz (Poznań) and Martyna Chmielewska (Poznań). Rafał Maślak and his female counterparts will likewise appear strutting their stuff on the catwalk during the Poznań Fashion Fair, the most important event for the industry in Poland. The Polish Fashion project was also created for domestic and foreign clothes and shoe shop owners who, according to the research done by the MTP, are interested in beginning business contacts with Polish producers. It is wonderful that the Polish Fashion ambassadors are to take part in the Poznań Fashion Fair to be held 29-31 August 2016, in addition to contractual meetings in Prague (5 October 2016) and Vilnius (19 October 2016). So far, thirty brands have received the Polish Fashion insignia. POZNAŃ fair Magazine / 37
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Get Found Labeling an exhibition area The logo is the second most important element to building a company identity after its name. It is a graphic interpretation of the name and, at the same time, an element which identifies the brand, company, product, or any other form of business or economic activity. The main function of the logo is to distinguish an item or service from the competition. A logo consists of two basic elements: a symbol (graphic design) and a logotype (a text, usually in the form of the company’s name). By means of advertising campaigns, entrepreneurs put a lot of effort and money into designing their logo and, consequently, their products are the most recognizable and most often sold. It is important for a company to be recognizable in an exhibition area which is polluted with so much “information noise”. Dozens of stands (such an amount of companies located around a limited space would not
Examples of hanging elements
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even be found on the main street of a city center), tight communication routes, hundreds of visitors all moving around in different directions… On top of all that, the noise of conversations, music, and information broadcasted by the organizers. All of that gives a new meaning to the slogan “Stand Out or Die”. Without branding, even the largest and best designed stands would
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remain anonymous. Only when they are labeled with logotypes, company colors and graphics are they then attributed to particular well-known companies.
How to find the best place for the logo in an exhibition area?
These rules also apply in the case of exhibition presentations. No matter how much of the audience’s attention we would like to draw, the stand design must comply with the guidelines of the book relating to the logotype promotion, its colors and placement on different types of background. Despite these limitations, however, it is possible to find surprisingly creative solutions in reference to your logo placement and chosen materials.
Only in accordance with the CI Every single logotype should be detailed in the corporate identity handbook which clearly states how it should be used.
As high as the sky: attracting attention from a distance A logo placed up high is, no doubt, the most effective way of labeling a booth in an exhibition pavilion. If our logo can be seen from
Show your best side – creative ways of displaying your logo
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Flags with the company logo do well outdoors
nearly anywhere in the pavilion we can be sure our customers will not pass it by. Not so long ago it was almost necessary to have a revolving logo placed above a frieze. However, this method is a relic of the past and the booths of today have definitely stepped up their game. There is quite a variety of hanging elements and multiple options ranging from illuminated cubes, single banners, and banners stretched out on a ramp or even on a wooden or aluminum structure. It must be noted that banners printed on both sides look the best. Not only do they offer a better way of labeling the stand in an exhibition area, but they also complete the stand and provide a means of closing it from the top. A disadvantage of this option is the cost due to fair organizers generally charging extra fees for hanging constructions from the ceiling. Truth be told, however, the most effective constructions are not the cheapest ones. Just like the old saying goes, “You’ve got to spend money to make money.” While planning these hanging elements, it is necessary to take into consideration the technical capacities of the exhibition facility itself.
exhibitors who forsake even the most basic forms of labeling their stands with their logotypes and only decide to use the company name printed in a standard font offered by the organizer. And when they „forget” about the walls and the counter, disaster is certain. In such instances, there is no chance to stand out and be noticed from the dozens of other stands. It is hard to talk about savings in that case. On the contrary, it is rather a waste of money because, apart from the participation costs paid, one must factor in the loss resulting from having had no visitors at the stand.
You are not an island Even if the stand is in the form of an island or a semi-island booth, it is necessary to display the company name, preferably on each side. Not even one wall should remain a nameless surface. Look at it from a financial perspective. If we are investing a large sum of money into participating in a fair, we should make sure every single penny helps add to the value and image of our company.
Label your stand clearly The sides, frieze and counter are the most obvious elements for the placement of the company logo. The most common arrangements are prints on foil, signs cut out of foil, and letters made from extruded polystyrene. In order to add some spice, it is possible substitute the foil or polystyrene with metal, wood or glass. At just a small cost, it is possible to get a captivating effect by illuminating a print on PVC board (counters, pylons, ceiling coffers) or by cutting the logo out of a wooden wall and illuminating the space left. With dark backgrounds the “WOW” effect is a guarantee! A logo placed on the floor is eye-catching but not used often. The most popular technique is use a carpet which has been cut out with the logo or a print placed on special foam which replaces the function of the carpet.
Outdoor Flags, balloons and masts are typical outdoor choices. These do well when we want to mark off our area because the exposition space might be large and the boundaries not clearly visible. High masts will make our stand visible even from a long distance. Prepared by Marzanna Wiśniewska, IDEAEXPO.MTP
The IDEAEXPO.MTP is an integral part of the Poznań International Fair specializing in constructing exhibition booths and stands. At every step of the way, we make sure your participation in the fair results in measurable outcomes. We also offer fully professional and comprehensive services at the events.
“Apparent” Savings At every fair, although in small numbers, there are generally
www.ideaexpo.pl POZNAŃ fair Magazine / 41
CONGRESSES / EVENTS / FAIRS
A cultural feast at the Earth Hall Sold-out tickets, standing ovations and world stars – the Earth Hall is an unusually popular venue for concerts, movie and theater premieres, meetings with celebrated science and art figures as well as countless other culture-oriented events. Over the recent months, the concert hall of the Poznań Congress Center housed an array of stars. Matt Dusk
On 4 April Matt Dusk gave the Earth Hall audience an energetic mixture of jazz, swing at the highest of American standards. The Canadian musician put on a memorable show while bonding with the audience which was swept up into dancing and performing the Mexican wave
Krzysztof Krawczyk
Steven Wilson
Krzysztof Krawczyk, undeniably a king of the Polish stage and one of the most recognized voices in Polish pop music, celebrated his 50th anniversary as a musician in the Earth Hall on 29 April
Steven Wilson, one of the most important pioneers of progressive rock and author of the well-known album Hand. Cannot. Erase., gave a stellar performance in the Earth Hall on 17 April during the second part of his tour promoting the album which debuted in February 2015
The best Polish stand-up artists, including Abelard Giza, Rafał Rutkowski and many others, filled up the Earth Hall of the Poznań International Fair as part of the 3rd STAND-UP COMEDY GALA
Rafał Rutkowski
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Abelard Giza
CONGRESSES / EVENTS / FAIRS
Kuba Badach
On 28 April Natalia Kukulska, Kuba Badach, Kasia Wilk and Piotr Cugowski celebrated alongside Adam Sztuba his 10th anniversary as a music personality. The multi-star concert led by the talented conductor, composer and pianist took place in the Earth Hall Adam Sztaba
Natalia Kukulska
Kasia Wilk
Piotr Cugowski
If you wish to organize a concert or other events in the Earth Hall please contact Ms. Sabrina Ĺťymierska, tel. +48 61 869 2131, e-mail: sabrina.zymierska@mtp.pl
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He asked and she agreed…. A fair event LOVE story on Global Exhibitions Day 2016 While fair organizers struggle with stereotypes of noble businessmen, event industry representatives face the stereotypical image of party goers. So far, however, it has not been a problem for them to find common ground and continue to do business together, until 8 June… when the Polish exhibition and event sectors decided to make their partnership “legal”. According to the data of the Polish Chamber of Exhibition Industry, fairs are held in Poland every day on average. Additional side-events accompany more than half of them. The exhibition and event sectors have much more in common than most people might imagine. In order to prove it, on 8 June,Global Exhibitions Day, representatives from the largest exhibition companies, associations and MICE industry met in Warsaw to discuss common projects, new tasks and to popularize good practices. As no love story can do without its main characters, the common business stage hosted: Magdalena Kondas, editor-in-chief of MeetingPlanner.pl which has organized and promoted events for years, and Przemysław Trawa, president of the Polish Chamber of Exhibition Industryand head of the Poznań International Fair. To prove the sectors are very much in touch and aim at becoming more professional at integrating their environments, the couple updated their Facebook statuses.
Representatives of exhibition and event industriesfrom Poland discussed the current conditions of both the sectors 44 / POZNAŃ fair Magazine
CONGRESSES / EVENTS / FAIRS
The best proof of the good relationship between both the sectors was a commemorative photo with all participants of the meeting
He popped the question and she agreed…. Magdalena Kondas, editor-in-chief of MeetingPlanner.pl and Przemysław Trawa, Polish Chamber of Exhibition Industry president and head of the Poznań International Fair during the climax of the relationship between the exhibition and event sectors, marked a symbolic change of Facebook statuses
Global Exhibitions Day was celebrated worldwide on 8 June. The head of the Polish Chamber of Exhibition Industry, Przemysław Trawa, encouraged all to join in on the festivity
What does picking up girls have to do with the exhibition and event sectors? To date a pretty girl there must first be some event and then you strike up a deal - jested host Rafał Rutkowski, well-known actor and stand-up comedian POZNAŃ fair Magazine / 45
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An apartment downtown or a quiet house in the suburbs? On 15 October the Apartment and House Fair, which will be held in pavilion 3 at the Poznań International Fair, will provide all Poznanians with answers to this and many other questions. The housing fair offers a great source of knowledge for all people who are looking to buy an apartment. It is a great alternative to what is offered in the press, online, and those boring visits to real estate agencies. With special promotional prices for visitors, the fair provides the opportunity to choose and buy your dream flat! For more information visit www.mieszkaniowi.pl/targi-mieszkaniowe/poznan/
A record-breaking congress with PCC
Early July saw the largest European conference on operational research at the Poznań University of Technology which was attended by 2,000 guests from 80 countries. The Poznań Congress Center offered comprehensive services including registration, accommodation, food and transfer.
A regional Jehovah’s Witnesses congress held again at MTP A regional Jehovah’s Witnesses congress featuring numerous prayer sessions, religious symposiums, lectures and movie displays took place in pavilion 3 at the Poznań International Fair in mid-July. Several thousand followers took three days to pray and hold various discussions under the slogan “Let’s be loyal to Jehovah” at this year’s congress. For more information visit: www.jw.org
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The 28th European Conference on Operational Research is a regular meeting of experts from around the world, which has been taking place regularly since the mid-1970s. This year, it was the first ever historic conference held in Poland at the Poznań University of Technology and the Poznań International Fair. The four-day conference involved plenary sessions participated in by renown world specialists, networking sessions, attractive trips and business meetings. Held at the Earth Hall, a plenary lecture given by Nobel Prize laureate in Economic Sciences Robert Aumann of the Hebrew University of Jerusalem was one of the most important happenings of the event. Other speakers included Dimitris Bertsimas (Massachusetts Institute of Technology) and Rolf Möhring (Beijing Institute for Scientific and Engineering Computing). The conference was organized by the European Association of Operational Research Society (EURO), the Polish Operational Research Society and the Poznań University of Technology. The Poznań Congress Center was responsible for the technical services during the event.
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PROGRAMME OF THE TRADE FAIR Plan your visit at the fair in the next 12 months
2016 20.08- 21.08 29.08-31.08 01.09-03.09 07.09-10.09 13.09-16.09 24.09-27.09 25.09-29.09 26.09-29.09 26.09-29.09 26.09-29.09 07.10-09.10 11.10-14.10 21.10-23.10 22.10-23.10 04.11-06.11 NEW 15.11-16.11 16.11-19.11 16.11-18.11 17.11-19.11 18.11-19.11 01.12-04.12 01.12-04.12 02.12-04.12 02.12-04.12 03.12-04.12
Roltechnika – Agricultural Exhibition – Wilkowice near Leszno Festiwal of Old Tractors POZNAŃ FASHION FAIR: NEXT SEASON Exhibition of Clothes and Accessories – Spring-Summer 2017 FAST FASHION Exhibition of Clothes and Accessories – Autumn-Winter 2016/2017 BTS Exhibition of Shoes and Leather Goods EKO-LAS – Fair of Forestry, Wood Industry and Environmental Protection – Janów Lubelski FDI Annual World Dental Congress – FDI 2) DREMA – International Trade Fair of Machines and Tools for Wood and Furniture Industries FURNICA – International Trade Fair of Components for Furniture Production SOFAB – International Trade Fair of Upholstery Fabrics and Components for Upholstered Furniture INTERMIC – Trade Fair of Machines and Components for Textile, Clothes and Shoes TASTES OF THE REGIONS 3) POLAGRA – TECH – International Trade Fair of Food Processing Technologies, including: Food Processing Technologies Exhibition (25.09-29.09) Bakery and Conectionery Technologies Exhibition (26.09-29.09) POLAGRA FOOD – International Trade Fair for Food POLAGRA GASTRO – International Trade Fair for Gastronomy INVEST – HOTEL – Hotel Equipment Trade Fair TAROPAK – International Fair for Packaging and Labelling Technology LOGIPAK – International Fair of Logistics, Warehousing and Transport EPLA – Plastics and Rubber Fair 4) POZNAN SPORT EXPO 17th Poznań Maraton 5) POL-ECO-SYSTEM – International Trade Fair of Technologies and Products for Sustainable Development and Municipal Services: AQUA –TECH – Water management, waste water treatment and anti-ood protection GREENPOWER – Renewable Energy Exhibition ECO-PROTECT – Environmental Protection Technologies RECYKLING – Waste and Recycling Management Exhibition KOMTECHNIKA – Municipal Technologies Exhibition CITY TRANS PROJEKT – Sustainable Transport SMART REGION – Exhibition of Products and Services for Local Governments POZNAŃ GAME ARENA – Entertainment and Multimedia Show HOBBY – Meeting people with passion AQUA & ZOO – Pet Exhibition HAPPY BABY – Fair of Toys and Goods for Children RETRO MOTOR SHOW Golden Marketing Conference Golden Marketing Expo STONE – Industry Fair GLASS – Industry Fair SAKRALIA – Trade Fair of Church Furnishings, Liturgical Objects and Devotional Items MEMENTO POZNAŃ – Funeral Fair 6) OPTYKA – Optical Fair 7) CAVALIADA POZNAŃ: CAVALIADA SPORT, including: International Indoor Jumping Competition CSI3*-W CAVALIADA SHOW Horse-Riding Equipment Fair RYBOMANIA – Angling Fair – Lublin
1) Organiser: Lipno Municipality 2) Organisers: FDI World Dental Federation, Polish Dental Association and Exactus sp.j. 3) Co-organiser: Union of the Provinces of the Republic of Poland 4) Co-organiser: Business Image Publishing House 5) Organiser: Poznań Sport and Recreation Centres 6) Co-organiser: Polish Funeral Asocciation 7) Co-organiser: Chaber of Polish Optican 8) Organiser: Magazyn Ślubny (Wedding Magazine) 9) Co-organiser: Polish Horse-RidingAssociation 10) Co-organiser: Targi Lublin SA 11) Organiser: Inter-Province Gild of Optical Craft - Poznań 12) Organiser: Poznań City Hall
2017 15.01 07.02-10.02 February 17.02-19.02 17.02-19.02 27.02-01.03 02.03-04.03 March 04.03-05.03 March 14.03-17.03 17.03-18.03 24.03-26.03 26.03 24.03-26.03 24.03-25.03 April April 06.04-09.04 22.04-23.04 25.04-26.04 12.05-13.05 NEW DATE 12.05-14.05 12.05-14.05 23.05-25.05 24.05-26.05 24.05-27.05 June 06.06-09.06 06.06-09.06
Wedding Fair 8) BUDMA – International Construction and Architecture Fair WINDOOR-TECH – Fair of Machines, Tools and Components for Window, Door, Gate and Facade Production CAVALIADA LUBLIN TOUR SALON – Fair of Regions and Tourist Products RYBOMANIA – Angling Fair – Poznań KNIEJE – Hunting and Shooting Exhibition BOATEX – Swimming Equipment and Water Sports Exhibition TARGI MODY POZNAŃ: NEXT SEASON Exhibition of Clothes and Accessories – Autumn-Winter 2017/2018 FAST FASHION Exhibition of Clothes and Accessories – Spring-Summer 2017 BTS Exhibition of Shoes and Leather Goods GARDENIA – Garden and Landscape Architecture Trade Fair SPECIAL DAYS – Holiday and Special Occasion Products Fair CAVALIADA WARSZAWA 9) AGRO – PARK – Agricultural Fair – Lublin 10) RYBOMANIA – Angling Fair – Sosnowiec MEBLE POLSKA – Furniture Fair HOME DECOR – Furniture Fair ARENA DESIGN Poznań Optical Exhibition 11) POZNAŃ SPORT EXPO 10. PKO Poznań Halfmarathon 5) EDUCATION FAIR Books for Children, Young Adults and Parents – 16th Poznań Trade Fair Meetings School and Nursery Equipment Exhibition DREMASILESIA – Fair of Woodworking Machines and Tools – Sosnowiec POL-ECO-SYSTEM SILESIA – Katowice MOTOR SHOW LOOK – Hairdressing Forum beautyVISION – Cosmetics Forum DNI PRZEDSIĘBIORCZOŚCI POZNAŃ 12) VIVA SENIORZY! National Breeding Animals Exhibition FIT-EXPO – Fitness & Sport Park SPORT INVEST Sports Infrastructure Forum EXPOPOWER – International Power Industry Fair GREENPOWER – International Renewable Energy Fair POLIGRAFIA – International Fair of Printing Machines, Materials and Services INTERMASZ – International Fair for Construction Machinery, Vehicles and Specialized Equipment AEROFESTIVAL: Conference Aviation fair Air shows INNOVATIONS - TECHNOLOGIES – MACHINES POLAND (ITM POLAND): HAPE – Exhibition of Hydraulics, Pneumatics and Drives MACH – TOOL – Machines and Tools Exhibition METALFORUM – Exhibition of Metallurgy and Metal Industry SURFEX – Exhibition of Surfach Treatment Technologies WELDING RESEARCH FOR INDUSTRY WORK SAFETY IN INDUSTRY SUBCONTRACTING – Industrial Subcontracting Exhibition
Dated: 19.07.2016 r.
Before deciding to participate in the fair, please check the date of the event on the www.mtp.pl