PMT I/ 2018 EN

ISSN 0860-0023

pmt

poznań fair magazine

No. 1 (341) | 2018

Arena Hall in the MTP portfolio Creative concepts for stands

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Table of contents pmt | Poznań Fair Magazine | No. 1 (341) | 2018

4_let them do the talking _I like trade fairs because… Jarosław Skrzyczyński, horse rider and holder of multiple titles, Polish Horse Jumping Champion, four-time winner of the Cavaliada Tour

5_news 14_photo story _Motoring of tomorrow

16_famous people at the fair _E as in emotions

18_fairs _From head to toes – POZNAŃ FASHION FAIR _Give your interior some mood – MOOD CONCEPT _Baking and confectionery in the spotlight – POLAGRA-TECH _Woodchips all around! – DREMA, FURNICA, SOFAB _Use modern printing techniques! – 4 PRINT WEEK _Enthusiastically on classic vehicles – RETRO MOTOR SHOW _Ease of traveling – CARAVANS SALON POLAND _Future lies in eco transport – POL-ECO SYSTEM

23_services _MTP magazines – long live the press! _Discover the flavors of GARDENcity!

28_competition and awards at the fair _Gold Medals go to the best – 2018 Gold Medal Consumers’ Choice Gala

32_IdeaExpo.MTP provides advice _On creative concepts for stands

36_fair after hours _Discover Poznań!

38_congresses / events / concerts _ Events all year around _Arena to become the pride of Poznań once again – interview with Tomasz Kobierski, Vice President of the MTP board

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poznań fair magazine

Poznań Fair Magazine 1/2018 (341) An official magazine of Poznań Internetional Fair. Issued from 1959.

Editor-in-Chief: Katarzyna Supa, katarzyna.supa@mtp.pl | Editing: Łukasz Cholewicki, Ewa Kozłowska, Maria Marcinkowska, Marzanna Wiśniewska | Advertising: Katarzyna Probala, katarzyna.probala@mtp.pl | Graphic project: Wydawnictwo INWESTOR | Photography: Archiwum MTP, Maja Kasztelan, Piotr Pasieczny, Piotr Piosik | Print: BETMOR Poligrafia | Editorial office: Głogowska 14, 60-734 Poznań | Publisher: Międzynarodowe Targi Poznańskie sp. z o.o., Głogowska 14, 60-734 Poznań, tel. +48 61 2000, e-mail: info@mtp.pl, www.mtp.pl

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let them do the talking

I like trade fairs, because...

I

associate the trade fair with the excitement of the horse

competition always arrange ambitious and demanding tracks.

riding event, CAVALIADA. This is a top-class event! Perfectly

I enjoy those challenges, and I am very happy with every victory

prepared and participated in by great people. Every time

and every point won in the FEI (World Equestrian Federation)

I take part in a CAVALIADA competition, it is also exciting for

ranking.

me and the horses I take to that competition. The hosts of the

I also appreciate the efforts of the CAVALIADA organizers to popularize horse riding as a sports discipline as well as activities related to education in the field of horse riding, such as the action tagged as #zawszewkasku (always with the helmet on).

Jarosław Skrzyczyński Title-winning rider, Polish Champion in horse jumping, four-time winner of the Cavaliada Tour series

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New Vice-President of the MTP Board The Supervisory Board of the Poznań International Fair adopted a resolution to appoint Elżbieta Roeske as Vice-President of the Management Board until the end of the current term of office in 2019. The new Vice President will take office on 1st May 2018.

Among other things, she will be responsible for supervising the work of the exhibition and congress center.

Elżbieta Roeske is a graduate of the Poznań University of Economics. She graduated in management and marketing and has been

with the Poznań International Fair since 1995.

She was responsible for managing and organizing trade fairs from the level of the clerk, through the position of the head of the trade fair project team, to being a project manager.

Since 2007, she has been employed as the MTP Product Group Director, managing nearly 20 projects, including trade fairs for the furniture, medical and fashion industries. She is also the director of the Poznań Congress Center, i.e. a unit of MTP specialized in the organization of congresses and events.

Integration of the aerospace and automotive sectors under MTP and Aviation Valley While the aviation and automotive sectors are developing very dynamically, Polish companies are showing huge potential, which can be used on a large scale.

Therefore, from 6 th to 7 th March 2019, the G2 Arena in Rzeszów will house the largest meeting of representatives of the aerospace and automotive industries in Poland and Central Europe – ASA Meetings.

ASA Meetings – International Aerospace & Automotive Supply Chain Fairs – is an initiative of the Poznań International Fair, the leader of the Polish fair industry, and the Association of Aviation Industry Entrepreneurs „Aviation Valley” – the National

Key Cluster. The event will include an exhibition of companies from the aviation and automotive industries, as well as matchmaking meetings aimed at facilitating cooperation and business talks.

The Polish aviation and automotive sector is one of the most modern in the world with a crucial role for innovation.

The production potential of the companies

lies primarily in the quality of products (resulting from the knowledge of materials processing, casting, mechanics and electronics), qualified staff, very modern machine fleets and high-class technological and construction software.

Thanks to the continuous improvement process, Polish companies are geared towards technical solutions used in Industry 4.0.

PGA recognized by the event industry Poznań Game Arena, the largest gaming and multimedia fair in Central and Eastern Europe, was nominated to the category of “Trade fairs” in the MP Power Awards® competition. The Jury of MP Power Awards®, composed of representatives of clients, i.e. corporations and institutions, universities and the organizer – MeetingPlanner.pl, selected the projects nominated in the competition from over one hundred twenty submitted works.

It is worth reminding that in 2017 Poznań Game Arena received the annual award of the Minister of Culture and National Heritage for Patrons of Culture in the category of „Digital Culture”.

About the competition: Meeting Planner Power Awards is a competition dedicated to the event industry and looking for the best implementations and practices in all its sectors. The purpose of the Competition is to award the best events and projects related to event marketing, to identify places with special event potential and to award personalities and industry experts.

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Poznań International Fair to enter the real estate sector The Poznań International Fair, the largest trade fair organizer and leader of the Polish exhibition industry, has signed an agreement to purchase a majority stake of Nowy Adres S.A., a Warsaw-based company organizing the largest real estate trade fairs in five major Polish cities.

Over 40 specialists who contribute to the development of Nowy Adres S.A. will strengthen the position of the Poznań International Fair on the Warsaw market and expand MTP’s portfolio by the real estate sector. Nowy Adres is the oldest real estate trade fair organizer in Poland, which has for nearly 15 years been providing professional tools for the real estate sector. These are five main groups: trade shows, conferences, market research, trade publications and thematic websites. All of them serve the same mission: to provide knowledge, contacts and source marketrelated information.

The flagship product of New Adres is the Housing Exhibition organized in the largest Polish cities – Kraków, Poznań, Tri-city, Warsaw and Wrocław. “By acquiring the company Nowy Adres, we will expand our portfolio of trade fair and conference events, thus increasing the range of our operations,” says Tomasz Kobierski, VicePresident of Poznań International Fair.

“Nowy Adres is an established entity with many years of experience and excellent knowledge of the Polish real estate market.

The MTP-like operational philosophy and a stable team of employees were important factors when it came to making the purchase decision. We are very pleased that the MTP staff will be strengthened by highly experienced managers, Mrs. Katarzyna Cyprynowska and Mr. Andrzej Łuczyszyn, who created the company Nowy Adres. We are confident that they will make a significant contribution to the group’s activities. This acquisition may mark the beginning of a new way for MTP to expand in the future,” says Przemysław Trawa, President of the Management Board of the Poznań International Fair.

“We are very pleased that we are joining

the Poznań International Fair, the largest and oldest trade fair organizer in Poland.

The experience of our new partner is impressive! As a result of the 95 years of tradition, there is no single person in Poland who would not recognize the MTP brand. The combination of our specialized company with such a renowned and experienced partner is a great decision.

By joining forces with MTP we are increasing chances for development. We also see a lot of win-win opportunities. There is a lot of interesting work, new challenges and many new projects ahead of us,” says Katarzyna Cyprynowska, President of the Management Board of Nowy Adres S.A.

Portfolio of the Poznań International Fair got extended by the real estate sector

Hesse rewarding the Poznań International Fair Hessen Agentur - the Hesse Tourist Agency – awarded the Poznań International Fair and the Wielkopolska Tourist Organization for their good cooperation and partnership over the years. The awards were presented

by Folke Mühlhölzer, CEO of Hessen

Agentur, at Tour Salon (9.02-11.02), who also gave the best wishes from Lucia Puttrich, Minister for European Affairs of Hesse. “The partnership between Hesse and the Wielkopolska region is a real success story. We want to deepen good and close

(from the left) President of the Wielkopolska Tourist Organization Tomasz Wiktor, CEO of Hessen Agentur Folke Mühlhölzer and President of the Board of the Poznań International Fair Przemysław Trawa

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relations with our Polish partner region,” said Folke Mühlhölzer. On behalf of MTP, the award was received by Przemysław Trawa, President of the MTP Management Board.

The Wielkopolska region has been a partner region for Hesse since 2000. Both the regions support European integration through cooperation and exchanges of experiences.

Poland is a popular tourist destination for Germans; according to the Ministry of Sports and Tourism, a total of 17.5 million tourists came to Poland in 2016, including 1.6 million from Germany. Wielkopolska itself was visited by 1.1 million foreign tourists, a third of whom were our western neighbors.

HA Hessen Agentur GmbH is a public service company. It carries out projects, campaigns and promotional activities, and also acts as a consulting body and a think tank. Its main objective is to help Hesse and other public institutions to achieve their objectives in the context of their economic development to the best of their ability.

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Marketing success of the Cavaliada Tour According to the UFI Global Association of the Exhibition Industry, an association of event organizers from 87 countries, the Cavaliada Tour is one of the three best events in terms of marketing. The event organized by the Poznań International Fair was amongst the three projects nominated in the finals of the „The UFI Marketing Award” competition.

This year „The UFI Marketing Award” focused on „Innovative formats leading to marketing success”. The jury assessed statistical data proving the effectiveness of

marketing activities, but also information on the use of innovative ideas, new technologies and services.

“Cavaliada is a feast for horse lovers, which combines elements of sports competition, show and fairs. It is the only indoor horse riding series in Poland to have been approved by the International Federation for Equestrian Sports. The Tour takes place in three cities: Poznań, Lublin and Warsaw.

Thanks to using marketing techniques to develop the project, the number of exhibitors and spectators is growing year

by year, and so is the prestige of the event,” says Karolina Nawrot from the MTP Press Centre.

The Global Association of the Exhibition Industry represents 50,000 people employed in the exhibition industry globally and cooperates with 50 national and regional trade fair organizations.

The UFI has 754 members from 87 countries.

Nearly a thousand international trade fairs proudly bear the „UFI Approved” label, a quality guarantee for visitors and exhibitors.

CAVALIADA among the best Early January saw the Poznań Sports Gala summarize the most important sports events of the past year. CAVALIADA, the popular International Indoor Horse Jumping Competition, organized at the Poznań International Fair, was recognized by the competition jury as the most important event in Poznań. Presented by Mayor of Poznań Jacek Jaśkowiak, the award was received by Przemysław Trawa, the President of the MTP Board, and Dominik Nowacki, the Cavaliada Tour Manager.

The Poznań Sports Gala was organized by the Sports Department of the City of Poznań on January 3rd in the Grand Hall of the Zamek Culture Center.

A month later, February 2nd, during the Sportsman’s Gala, Tomasz Kobierski, VicePresident of Poznań International Fair and Dominik Nowacki, Manager of Cavaliada, received the award in the 60th poll for the best sports events of the Wielkopolska Region in 2017 participated in by the readers of Głos Wielkopolski. “We are glad that the formula of the event, which combines sports at the highest level with entertainment for whole families, proves itself and is appreciated!” said Tomasz Kobierski.

It is worth noting that the fourth place in the competition for the Wielkopolska sportsman went to Jarosław Skrzyczyński, the winner of the Cavaliada Tour 2016/2017, who has never been so high in this ranking.

All these awards are the best illustration of the fact that Poznań and the Wielkopolska region offer a good climate for horse riding!

What a night! CAVALIADA was chosen the sports event of the year 2017 in Poznań during the Poznań Sports Gala

For more information on Cavaliada go to www.cavaliada.pl and facebook.com/ Cavaliada

CAVALIADA was chosen as the sports event of 2017 in the poll by Głos Wielkopolski

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A win-win of IDEAEXPO.MTP The Exposition of the Year 2018 Competition Jury of the Polish Chamber of Exhibition Industry (PIPT) evaluated and selected the best trade fair and event exhibitions of 2017. The competition was entered by leading companies involved in the design and construction of trade fair stands and exhibitions, which are members of PIPT, the only nationwide exhibition industry association in Poland.

Two prizes in this prestigious competition were awarded to IDEAEXPO.MTP: – First prize in the category of „Foreign trade fair exhibition over 50m2” for the Polish National Stand at the Hannover Messe 2017 made for the Polish Agency for Enterprise Development designed

by Magdalena Gyurkovich.

– Second prize in the category of „Domestic trade fair exhibition over 50m2” for the Black Red White stand at Meble Poland 2017 designed by Agnieszka Kuśmierkiewicz.

The aim of the competition organized by the PIPT is to promote the best Polish companies providing design and construction services, both at trade fairs and exhibitions during business and cultural events. This service sector is highly valued by customers in Poland and abroad; it is one of the most prominent Polish export specializations in the field of services, having a significant competitive advantage on the European Union market and beyond.

Przemysław Trawa and Cavaliada – holders of Success of the Year 2018 statuettes

Photo: Łukasz Giersz

During the „Personalities and Successes of the Year 2018” Gala, which took place on 7th April at the Łochów Palace and Manor Farm near Warsaw, Przemysław Trawa was awarded in the category „Personality of the year 2018”, whereas Cavaliada was honored in the category „Success of the year 2018”.

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City marketing together with the fair On March 17th, following the decision of the City Council, the Poznań International Fair took over the governance of bus stops in Poznań. The fair was commissioned with this task for a period of 10 years. This should help to maintain spatial order as well as facilitate the exchange and renovation of the existing structures. Also, in March, the City leased the advertising poles to MTP. Acquisition of the advertising media will, among other things, make it possible to promote trade fairs and other events more broadly. Part of the advertising space of the advertising poles will be made available to housing estate councils for information on the life of the neighborhoods and for community purposes.

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MTP support Malta Festival The fourth edition of the Crown of Poznań was held this year. It is an accompanying project of the Malta Festival, which the Poznań International Fair has been involved in for many years now, thus opening up to all Poznanians. On June 24th, the guests could observe the panorama of Poznań from the Spire located on the premises of the Fair.

Looking down on the city, the participants discussed the future of the city, what it could look like and what functions it could serve.

Designed by Bolesław Szmidt, the spire was built between 1954 and 1955 using original steel structures of the Upper Silesian Tower, which had been situated here before World War II. The riveted joints were patterned on the Parisian Eiffel Tower structure. The spire is 64 meters high. It is a tradition that during every fair the Spire is decorated with the flags of all the countries the exhibitors came from, with the Polish flag being always at the very top of it. During trade fair days and on special occasions the spire is illuminated in different colors. Today, the building houses trade fairs and special events.

In 2018, as part of cooperation with the Malta Festival, the „Messiah” performance will also take place on the premises of the Poznań International Fair. It is a staging of Györgi Spiró’s novel which talks about Polish emigration in France in the middle

Vertical garden at the fair One of the walls of Hall 15, above the entrance to GARDENcity, was used to construct a green wall – one of only a few vertical gardens in Poland. The 33 m2 wall was designed and built by GARTE. There are many advantages of this living façade. In addition to looking beautiful, it captures carbon dioxide and airborne dust, produces oxygen, cools the building down in summer and insulates it in winter. In vertical gardens, plants do not need soil as they are supplied with a special system of watering enriched with mineral salts.

of the 19th century. A tragicomic fantasy, an assembly of sources and a historical story about the Polish soul in a single piece.

The performance is a co-production of the Poznań Malta Festival and the Zagłębie Theatre from Sosnowiec.

TARGI DAJĄ WIĘCEJ Sprawdź czego na:

www.targidajawiecej.pl

facebook.com/targidajawiecej

680 000 jobs are provided by the exhibition industry

Przemysław Trawa becomes chairman of the International Trade Fair Statistics Association CENTREX CENTERX International Union Statistics of Trade Fair Events was founded in 1997. It is a non-profit organization representing the trade fair industry in Central and Eastern Europe.

Replacing Andrzej Mochonia - president of Targi Kielce. Przemysław Trawa will hold a new function for two years. Election meeting have been held in Lviv, Ukraine.

CENTREX works for members and industry, promoting transparency, reliability and value of exhibition statistics as well as presenting the fair as an effective marketing tool. CENTREX is responsible for regulating the transparency of statistics in Central and Eastern Europe, compliant with international standards and through specialized auditing services.

CENTREX also disseminates statistics at the international level and supports its members in the field of information and research on the trade fair industry and through dedicated training programs.

CENTREX has members representing 6 countries: Bulgaria, Poland, the Czech Republic, Romania, Ukraine, Hungary.

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Poznań Fair to commemorate the centenary of regaining independence F-16 at MTP An F-16 aircraft was parked in the Eastern Hall, the main entrance to the Poznań International Fair, at the beginning of the year, to mark three beautiful anniversaries: the 100th anniversary of the Wielkopolska Uprising, the 100th anniversary of Poland’s regaining independence, and the 100th anniversary of Polish Aviation. It was also a forerunner of the unique festival of Polish aviation – Poznań Air Show 2018 – which took place 19th-20th May. Never before has any of the F-16 multi-purpose aircraft, the backbone of the Polish Air Force, been exhibited outside the military base.

Neither has the Eastern Hall hosted such a unique exhibit of this impressive size ever before. The wingspan of the F-16 is 9.8 m, the length is 14.8 m and the height is 4.8 m.

The F-16 was on display in the Eastern Hall until June.

Spectacular historical performance at CAVALIADA A spectacular show for lovers of horses and Polish history – a historical performance „Together for ages” – created in 2.5 and 3D video mapping and animation technology marked the centenary of Poland’s regaining independence during CAVALIADA in Warsaw.

The animation projection covered the whole area of the park. The show referred to selected moments in the Polish

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history, events which shaped the history the thump of hooves, and feel the strength of our country as well as the historical of the Uhlan charge. The visual effects of perception and national pride of Poles. the full HD movie were breathtaking.

The visitors watched scenes from the three most important battles in the history of Poland: the Battle of Grunwald in 1410 Scan the QR code to see the performance and the Battle of Vienna in 1683, and the “Together for ages” Battle of Warsaw in 1920. Horses, knights and hussars emerged from clouds of sand, one could hear the clang of armor,

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Poznań Air Show – unique aviation shows participants for many years. The program of this year’s Poznań Air Show was based on three thematic blocks: • centenary of the Wielkopolska Uprising • NATO Tiger Meet • centenary of Polish Aviation

a team of highly creative SkyMagic parachute jumpers, Marek Choim, 57th flying team consisting of three autogiros.

The event gave an opportunity to admire: PZL TS-11 Iskra, the first Polish jet plane designed in the middle of the last century, Artur Kielak, one of the most recognizable Polish solo pilots, 3AT3 Formation Flying Team, Mateusz Strama Yak-11, Czech Pterodactyl Flight team, which specializes in replicas of machines from the First and Second World Wars, Czech Flying Legends MiG-15, Spitfire, Yak-3, CA 13 Boomerang, the legendary Polish acrobatic team Grupa Żelazny,

Foto: © HOCOO.CO - Malwina Kaszubska & Sebastian Rzepiel

Poznań Air Show 2018 was a unique event in many respects. It took place at the Poznań Airport, in a place that can be called the cradle of Polish aviation.

The shows were an excellent opportunity to commemorate the following anniversaries: 100th anniversary of Poland’s regaining independence, 100th anniversary of Polish Aviation and 100th anniversary of the Wielkopolska Uprising. Moreover, in connection with NATO TIGER MEET, which Poland hosted for the first time from 14th to 25th May 2018, the best pilots serving in the air forces of the member states of the North Atlantic Alliance could be seen in the Poznań sky.

Air Show is a unique event, providing guests with unparalleled emotions, remaining in the memory of the

We’re changing for you!

Help us to improve the Poznań Fair Magazine. Tell us what you would like to read about – complete the anonymous survey!

The Poznań Fair Magazine (PMT) has been supporting the reputation of the MTP brand since 1959. Based on tradition, knowledge and experience of the exhibition industry leader, it addresses the current issues of the

exhibition marketing. The magazine is published twice a year, in June and at the end of November. Once a year, a special edition of the so-called trade fair calendar is prepared, containing a description of all trade fair events in a given calendar year.

Would you prefer to receive the Poznań Fair Magazine in the printed or electronic form?

Feel free to contact us:

The printed version of the magazine is delivered to the readers by direct post and distributed during events at the MTP fairgrounds in the Exhibition Service Offices, VIP Zones and the Press Centre.

The online version of the magazine is available by e-mail, on the websites of individual trade fair events and on www.pmt.mtp.pl.

Scan the QR code to go to the survey

Redakcja „Poznańskiego Magazynu Targowego” ul. Głogowska 14, 60-734 Poznań, tel. +48 61 869 2000, e-mail: info@mtp.pl

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Where the sun always shines!

Summer at the Fair and the Poznań Fan Zone This season marks 6 years that Poznanians and inhabitants of the surrounding areas have been spending their holidays at the Fair! This year will be no different. The agenda will kick-start with a strong focus on football. The FIFA World Cup 2018 Fan Zone will be opened at Mark’s Square on June 14th.

It will be fitted with grandstands and a massive screen of over 112 m2, the largest screen to have ever been installed in the history of Poznań, which will provide visitors with lots of exciting moments while watching World Cup football matches.

S

ummer at the Fair is also a place to relax or play beach

on June 14th, when the largest fan zone in Poznań will be

volleyball. It provides a playground for children and,

opened. MTP will provides fans and visitors with more

most of all, a lot of activities every single day, from 10

than 15,000 m2 of space at the Fair! In addition to the large

am to 8 pm. Every person will find something for themselves,

screen and the possibility to follow football matches on

be it the summer cinema to operate on Thursdays, a room for

a specially-designed pitch with artificial turf surface,

reading or a rest zone.

Summer at the Fair will also include football tournaments

In the World Cup mood This year’s edition of „Summer at the Fair” will kick off

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for primary schools and children participating in summer schools, as well as football classes with the Reiss Academy.

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No boredom

Therefore, the outdoor cinema will display films related

Guests visiting the Poznań Fan Zone and Summer at the Fair

to sports. Since football itself is not the main attraction

will have a chance to take advantage of various catering

for all people, Summer at the Fair will offer a beach

services, a relaxation zone and a beach equipped with deck

volleyball court as well as an indoor activity zone. The area

chairs. The youngest fans and participants of Summer at

of 3,600 m2 will be used for classes in roller skating and

the Fair will have plenty of fun outdoors; they will have an

table tennis, and will include a sports zone arranged by

opportunity to take part in art workshops, meet cartoon

DECATHLON, where basketball, badminton and indoor

characters and play board games. Other activities will

football matches will be played.

include classes for enthusiasts of DIY, chemical experiments and handicrafts.

Not only on the big screen The first month will concentrate on the World Cup.

Feel encouraged to follow us on Facebook

www.facebook.com/TargiPoznanskie/ and www.facebook.com/StrefaKibicaPoznan/

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photo stories

Poznań Motor Show 2018 saw the first such launch of the new Volkswagen Touareg in Europe, a car that just a few days before had its world premiere in Beijing

Motoring of tomorrow POZNAŃ MOTOR SHOW Numbers do not lie! Poznań Motor Show is a huge event, which again attracted crowds of horsepower enthusiasts.

The event set new records in every respect: participation, number of automotive premieres and the involvement of importers. There is no doubt that Poznań Motor Show 2018 was the largest automotive fair in Poland and the fourth largest in Europe.

T

his edition unveiled vehicles through four exhibitions

products – the Automotive Videoblogger Arena or the Polish

involving cars, motorcycles, caravans and trucks.

Championships of Mechanics.

Motoring enthusiasts also had the opportunity to

The exhibition was also accompanied by the MOVE Congress

actively participate in numerous accompanying events

participated in by representatives of public administration,

including off-road tracks, the international Stunt Wars

industry associations and the world of science, who

Poland competition, the BlackzONE tuning zone, Poznań

discussed the directions of electromobility development

Bike Show – a competition of exceptional, manually-

in Poland together with the entrepreneurs. After a two-year

modified motorcycles, as well as this year’s newest

break, the fairgrounds saw the comeback of the TTM

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The Poznań automotive fair is an opportunity to take a closer look at concept vehicles and see how designers and engineers of the future envision the automotive industry

Alternative drives are the future of motoring

Poznań Motor Show 2018 in figures

151,437

15 60

motoring enthusiasts to have visited the exhibition

exhibition halls filled with plenty of motoring-related excitement motoring premieres including 10 concept cars

Automotive Technology Fair, thus providing expertise, new skills and innovations in the area of a modern garage. It was possible to test tools, parts, subassemblies and accessories used in the modern automotive industry at the stands of

the

manufacturers.

The

Polish

Championships

of Mechanics, the Polish Tournament of Automotive Knowledge, the Polish Tournament of Automotive Diagnostics or the Garage Live all brought a lot of excitement.

For more information go to www.motorshow.pl See you at Poznań Motor Show 2019, 28th-31st March 2019!

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the famous at the fair

E as in emotions Genuine and exciting meetings that bring together people from different industries from almost all over the world, are the very essence of trade fairs. At the fair you can meet politicians, scientists, prominent designers, distinguished architects, artists, athletes, journalists, authors of great books, stage stars, TV personalities and celebrities.

The POLAGRA PREMIERY International Agricultural Fair was visited by Jacek Bogucki, Secretary of State at the Ministry of Agriculture and Rural Development. The Minister participated in the opening ceremony of the fair and he visited the exhibition

Photo: Blanka Mazana

During the TOUR SALON 2018, Jarosław Kuźniar, a journalist of Radio Trójka, Radio ZET, TVN24, TVN and Onet, who has for several years been propagating the philosophy of wise travel, explained what conscious travel is

Dorota Gardias, a popular weather forecast presenter, and TVN visited CAVALIADA Warsaw

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During the LOOK and beautyVISION fairs a meeting was held with the ambassador of the Semilac brand, Agnieszka Woźniak-Starak, who is a journalist, TV and radio presenter

Fokke Moerel, an architect from the Dutch Design Studio MVRDV that creates sophisticated contemporary architecture projects such as the Poznań Baltic Tower, was the special guest of BUDMA 2018

Scan the QR code – see the interview with Fokke Moerel

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the famous at the fair

Scan the QR Code – see the movie of Minister Kwieciński visiting the fair

Luca Mazza (the first on the left), creative director of the Slamp brand, and Job Smeets (in the middle) from Studio Job, one of the authors of the projects presented in Poznań, discussed the need for cooperation between the creative and business circles during a discussion panel at the FORUM zone of arenaDESIGN moderated by Dr Krystyna Łuczak-Surówka, a historian and design critic

Adam Wajrak, the favorite Polish journalistnaturalist living in Teremiski, a village in the Białowieża Forest, for 20 years talked about the Polish wilderness during TOUR SALON 2018

Photo: Blanka Mazana

Ministers Jerzy Kwieciński (Ministry of Investment and Development, on the right) and Andrzej Adamczyk (Ministry of Infrastructure, on the left) visited the BUDMA International Trade Fair of Construction and Architecture, the KOMINIKI International Fireplace Exhibition and the INTERMASZ International Trade Fair of Construction Machinery, Vehicles and Specialized Equipment.

Meetings with world-renowned designers are already the trademark of Arena DESIGN. The duo, Patrice Bert and Christian Werner, cooperating with the Ligne Roset brand, were the special guests on the first day of the event

Many of those fond of travelling eastwards, to the countries of the former Soviet Union, attended the meeting with Jacek Hugo-Bader at TOUR SALON 2018. The traveler’s distinctive feature is his journalistic skill in telling stories about the expeditions, places and people he met during his trips

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fair

From head to toes The end of August is a key period for clothing and footwear stores. This is when the owners make crucial decisions about choosing a collection for the next season or they order bestsellers to complement their current stock. They will all come to the Poznań Fashion Fair, held between 28th and 29th August, to look for inspirations and fashionable assortment. The event is a prime opportunity to learn about customer expectations, get instant feedback about the company’s products, find local representatives and distributors of products, and to showcase products on the basis of all five senses.

For more information go to www.targimodypoznan.pl

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fair

MOOD CONCEPT | 19th-21st October, Warsawa

Give your interior some mood Whether Klose, Kartell, Smeg, Natuzzi, Team 7, Hülsta, Artemide or Bretz – the names of these brands ensure that guests experience a unique event related to the best and most original design. This is where visitors will find a selected offer of the latest collections of furniture, decorations, lighting, kitchen and bathroom equipment, as well as services in the field of interior design. Prominent individuals from the field of design will perform on the fair stage. The event will also be accompanied by an exhibition of works of this year’s Top Design Award laureates, the Light Zone, as well as the conference „Inspiration or plagiarism” organized in cooperation with the LOVE Originals Association.

For more information go to www.moodconcept.pl

POLAGRA-TECH | 30th September – 4th October

Baking and confectionery in the spotlight Who is the new Polish Champion in Forming a Yeast Pastry with One Hand will be announced at the beginning of October during the POLAGRA-TECH trade fair. At the event, business talks will feature lots of sports and industry-related excitement.

This event will familiarize representatives of food producers with a wide range of machines, equipment, components and additives.

Two showrooms will be held as part of POLAGRA TECH. The first one, the Exhibition of Baking and Confectionery Technologies, will commence on September 30th with the Baker’s and Confectioner’s Day. The specialized solutions that will be presented here will be supplemented by the products offered by the exhibitors of the Exhibition of Food Technologies, which will start the following day, October 1st. Both events will last until October 4th.

This year, most emphasis will be placed on specialist technological solutions used in the baking and confectionery industries. The trade fair will also include a Baking and Confectionery Forum, where industry specialists will share their practical knowledge and skills that are useful in their everyday work. Demonstrations and workshops have also been planned.

Other complementary trade fairs will be held simultaneously, including Taropak, Polimer Tech, 4 Print Week, Polagra Gastro, Invest Hotel and Tastes of Regions.

For more information go to www.polagra-tech.pl

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fair

DREMA, FURNICA, SOFAB | 11th-14th September

Woodchips all around!

FURNICA and SOFAB, together with DREMA held in Poznań at the same time, are the most important events for purchasing machines, components and materials for furniture production for manufacturers from all over Eastern Europe. The 2018 edition will be attended by over 500 exhibitors from several dozen countries.

The exhibitors will present new, more efficient machines and tools for furniture production, innovative fittings and accessories, as well as modern fabrics, materials and decorations in line with the latest trends. The organizers are expecting over 15,000 professional visitors, mainly from Poland and Eastern European countries.

For more information go to www.drema.pl, www.furnica.pl, www.sofab.pl

4 PRINT WEEK | 1st-4th October

Use modern printing techniques!

The POLIGRAFIA International Fair of Printing Machines, Materials and Services has changed its name to 4PRINT WEEK. Digital. Industrial. Offset. Flexo. 3D. This is a new chapter in the tradition of printing meetings held at the Poznań International Fair. The event focuses on modern technologies, 3D printing, solutions dedicated to various industry sectors and offset techniques. At the same time, the second edition of the ART OF COLOR – NEW PRINTING DIMENSION Congress will take place. The theme of the trade fair and the accompanying congress will be attractive primarily for the participants of the printing sector, owners and technical directors of printing plants, designers, packaging and label designers, as well as for advertising agencies and publishing houses. On top of that, the TAROPAK International Trade Fair of Packaging Technology and Labeling and the POLIMER TECH Technology Fair for Polymer Processing will also be held at the same time.

All of them will constitute a comprehensive presentation of the packaging industry, printing and offset technologies, as well as technologies related to the processing of polymers.

For more information go to www.4printweek.pl

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fair

RETRO MOTOR SHOW | 26th-28th October

Enthusiastically on classic vehicles

The RETRO MOTOR SHOW is growing in scale with every single edition. It is a real treat for lovers of classic motoring. Last year, the event attracted as many as 25,347 enthusiasts. For three days, the visitors could admire over 600 vehicles showcased in six exhibition halls, took part in inspiring shows and meetings with enthusiasts who shared their love for historic motoring.

The organizers announce that the exhibition will be equally diverse this year. At the RETRO MOTOR SHOW you will see historic bicycles, mopeds, motorcycles, cars, trucks, buses, fire engines, tractors and even military vehicles.

For more information go to www.retromotor.pl

CARAVANS SALON POLAND | 21st-23rd September

Ease of traveling CARAVANS SALON has been an integral part of POZNAĹƒ MOTOR SHOW for many years. The growing interest in caravanning and the development of camping and caravan tourism led the organizers to prepare an additional edition of the Caravans Salon in September.

The event will be an ideal place to order a dream camper and see the latest offerings straight from the Caravans Salon in DĂźssedorf.

Additionally, the event will be accompanied by the 7th Polish Caravanning Rally, Camper Drivers Championships, meetings with travelers, lectures, trainings, and an exchange of second-hand campers.

For more information go to www.caravanssalon.pl

POL-ECO SYSTEM | 23th-25th October

Future lies in eco transport

The POL-ECO SYSTEM International Trade Fair for Environmental Protection is dedicated to presenting advanced technologies, solutions

and

products

for

sustainable

development.

The upcoming trade fair will highlight eco mobility, i.e. systems and measures related to mobility in urban agglomerations that are environmentally friendly, do not emit greenhouse gases, consume little energy and take into account the needs of people with reduced mobility. Solutions related to ecological mobility will be presented as part of the Eco-Transport Exhibition.

For more information go to www.polecosystem.pl

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services

Long live the press!

MTP magazines help you to succeed Opinions differ; some say that the press is dying, others that it is doing pretty well and that it will never die. At the Poznań International Fair, we believe in the strength of printed publications and we boldly develop this area of our activity by building a portfolio of sector-specific magazines, but... not only. Trust in our knowledge and contacts we have. Feel free to take a look!

P

ublications made by the Poznań International Fair reach a wide range of target groups – professionals

Publishing Portfolio of Poznań International Fair:

of particular industries and residents of Poznań and

its vicinity. Each item is targeted at the needs of a different

• Sukces po poznańsku

sector. However, they all share a common goal: to have regular

• Lider biznesu. Ogrodniczy magazyn branżowy

contacts with readers, and to maintain and build networks of

• Wszystko działa! Magazyn nowoczesnego instalatora

new relationships. Each of the sector-specific magazines is

• Horse&Business Magazine

a source of inspiring knowledge for those professionals who

• Rybomania magazyn. Wędkarstwo. Biznes. Pasja

are boldly looking ahead. We invite you to take advantage of

• Omega. Idea Book dla branży funeralnej

our promotional and advertising potential and to engage in

• FASON. Sprzedaż. Marketing. Inspiracje

cooperation with our editors. We fine-tune the message and

• Poznański Magazyn Targowy

prepare offers according to the needs and possibilities.

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services

Sukces po Poznańsku

Wszystko działa!

Contact: Joanna Małecka, editor-in-chief

Contact: Michał Cieślak, editor-in-chief

tel: +48 539 190 081, email: joanna.malecka@mtp.pl

tel. + 48 691 029 340, e-mail. michal.cieslak@mtp.pl

A modern, urban magazine about lifestyle addressed both

The item is addressed to installers who want not only to get

to Poznanians and to people who come to Poznań and stay here.

a deeper insight into the technicalities of new solutions, but

It is always close to people, their concerns, failures and successes.

also to increase their business competences, integrate with

It will show you what the city is like, what life behind the scenes is

the community of specialists, and relax. „Wszystko działa!”

like, and it will show you interesting people and places. „Sukces

stands for a new quality in the publishing market, which is

po poznańsku” includes businesses, both small and large, which

not the only offer in this sector. However, it is totally different,

are dynamically developing in Poznań. It is a magazine showing

which is its advantage!

the human face of business, culture and art. You will find the magazine in restaurants, pubs and public places.

Lider Biznesu. Ogrodniczy Magazyn Branżowy

Horse&Business Magazine

Contact: Ilona Rosiak-Łukaszewicz, editor-in-chief

Contact: Ilona Rosiak-Łukaszewicz, editor-in-chief

tel. +48 691 030 267, email. ilona.rosiak@mtp.pl

tel. +48 691 030 267, e-mail. ilona.rosiak@mtp.pl

A read for ambitious people, many of whom are in the horticultural

The project brings together the leaders of the equestrian

sector. Thanks to close cooperation with the Gardenia Trade Fair,

sector. It is only a step away from being the most influential

it builds and creates tools for business development that have

magazine in the industry. It is created by means of individual

been completely absent so far. These include the Garden Business

meetings with icons of business, sport and recreation. Each

Club, the Congress of Horticultural Industry Leaders, trainings for

issue is very satisfying thanks to the number of people

management staff, and surveys among horticultural enthusiasts.

involved. Real meetings are its asset.

The biggest challenge here is to carry out ideas originating from the broad imagination of the project and editorial team.

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services

Omega Idea book for funeral industry

Rybomania magazyn. Wędkarstwo. Biznes. Pasja

Contact: Katarzyna Supa, editor-in-chief

Contact: Michał Cieślak, editor-in-chief

tel. +48 609 297 718, e-mail. katarzyna.supa@mtp.pl

tel. + 48 691 029 340, e-mail. michal.cieslak@mtp.pl

With its emergence on the publishing market, it has

The magazine which was the first on the publishing market

completely changed the perception of the funeral industry.

to deprive angling of fish. It brutally dissociates itself from

It destroys routine and breaks stagnant canons. It opens

passion, instead focusing on business, weighing its potential

a window to the world of a sector which is considered to

and development opportunities. Although it is time consuming

be one of the most conservative industries in Poland.

to break the wall between the ambitions of the editorial office

Omega has no taboo topics. On the other hand, it presents

and the mentality of anglers behind shop counters, it is worth

absolutely phenomenal discoveries from foreign markets,

carrying out business education, hoping that the industry’s

which challenge Polish funeral companies and producers of

importance will grow, because at the moment emotions are still

dedicated solutions.

more important than economic calculation.

FASON. Sprzedaż. Marketing. Inspiracje

Poznań Fair Magazine

Contact: Katarzyna Supa, editor-in-chief

Contact: Katarzyna Supa, editor-in-chief

tel. +48 609 297 718, e-mail. katarzyna.supa@mtp.pl

tel. +48 609 297 718, e-mail. katarzyna.supa@mtp.pl

Learn about good practices in fashion commerce for small

The oldest, most interdisciplinary and most involving publication,

and medium-sized multi-brand stores. We show the options,

which was the starting point for all the others. Nothing changes as

suggest how to counter-balance chain stores and meet

dynamically as that content because everyone is involved in building

the challenges faced by traders and owners of small and

it. However, the main purpose for PMT released halfway through the

medium-sized stores. We follow the notion that the seller

year is to keep both the paper and the interactive edition up to

in the fashion store is not only to sell the goods, but above

date as much as possible. It contains the agenda of trade fairs and

all, to DRESS the customer, as well as to build a positive and

reports on the most interesting corporate and economic events.

lasting relationship with him.

In a nutshell, it’s a collection of everything you need to know.

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competitions and awards at the fair

All winners of the Gold Medal Consumers’ Choice Award together on the stage. Congratulations!

Gold Medals go to the best 2018 Gold Medal Consumers’ Choice Gala A 3D body scanner, OUTLAST collection or YABU Natural Energy Drink are examples of products exhibited last year at the Poznań trade shows that consumers found to be the most innovative. On March 20th, Garden City hosted a ceremonial gala of awarding the „Gold Medal – Consumers’ Choice” statuettes. It was a summary of the contests held during 22 trade and consumer fairs in 2017.

Author Karolina Nawrot

I

nnovation is undoubtedly a factor driving development.

commercial decisions. Another product that contributes

It was exactly what pushed the creators of business

to increased productivity is the SL4 FF EVO contour sealer,

ideas awarded with the „MTP Gold Medals - Consumers’

which combines PVC profiles of any shape and on a wide

Choice” to success. These include advanced technologies

range of surfaces without the need for further cleaning.

such as 7MES, a tool for managing meat processing plants

The Fenix ZK1 grinder, on the other hand, gained consumer

and slaughterhouses. The application guarantees precise

recognition thanks to its very attractive price compared to the

controlling, planning and settlement of production, it collects

wide range of technical capabilities and the versatility of its

data in real time facilitating management and making

applications.

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competitions and awards at the fair

The banquet finished with an atmospheric concert by Kasia Klich

The gala was hosted by Tomasz Wolny, presenter of the information program „Panorama” and chairman of the morning program titled „Pytanie na śniadanie”

The gala was accompanied by a contemporary dance show with elements of acrobatics, inspired by Mondrian’s painting

The coverage from the Gold Medal - Consumers’ Choice Gala could be viewed on the Polish Television channel and on the mtp.tv fair television

environmental

dimensioning of human silhouettes in 3D technology.

protection certainly contributed to the development of

Together with a dedicated mobile app, the scanner allows

the innovative TOPBUXUS HEALTH-MIX fertilizer, which is

you to verify the progress, helps to motivate and achieve the

entirely based on natural ingredients. The fertilizer offered

dream slimming goals. Another very popular product during

by TOPBUXUS Growing Solutions is a comprehensive

the beautyVision trade fair was the Sunny Mist Revolution

help and protection for boxwoods, harmless for insects,

Cab, which was also awarded by consumers in a poll. It is

animals and people. PV ENERGIA OPTIMA is another highly

the only cabin on the market that provides such a fast and

ecological solution, which has been accompanied by the

even application of cosmetics. Just stand in one position

motto „Heat, save, change the world - with solar energy”.

for 30 seconds to enjoy an even tan. Another award was

This heating system will supply the required amount of

given to the ‘Pride of Polish Orchard Holders’, YABU Natural

heat and electricity to the building; no exhaust fumes,

Energy Drink, a natural, cold pressed, undiluted apple juice

no need to purchase fuel or operate the unit. The Gold

combined with caffeine from firm and refreshing green tea

Medal - Consumers’ Choice statuette was also awarded

leaves and guarana extract.

to unique thermo-active duvets and pillows from the

The sixth Gold Medal - Consumers’ Choice Gala was

OUTLAST collection by AMZ. These products adjust to our

inspired by the works of the Dutch painter Piet Mondrian,

needs depending on the body temperature, either heating

the creator of neoplasticism. His works were characterized

or cooling it, thus optimizing the temperature within the

by innovation, courage and overcoming schematic patterns;

range of 37 degrees Celsius.

they combined order with an artistic concept of self-

Increasing

consumer

awareness

of

expression. Similar features characterize the products that Consumers also liked products from the cosmetics, health

got awarded in the MTP Gold Medal competition, including

and sports sectors. Their attention was drawn by the

a creative idea and overcoming schematic patterns, yet at

unusual 3D Body scanner, presented at Fit Expo, Project

the same time keeping order needed to implement the idea

Tiger’s World for contact-free and real-time imaging and

into production.

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competitions and awards at the fair

One of the most important economic awards

and functionality, environmental impact of the product and savings of materials. In the next selection, the products

The MTP Gold Medal is one of the most prestigious and valued

compete for the title of „Gold Medal - Consumers’ Choice”.

awards on the Polish market. For years, it has remained a symbol

Consumers vote in online polls and thus share the positive

of promoting innovative products and innovation itself. It is the

experience gained from the use of products and services

contest having the longest tradition of nearly 40 years. The

promoted by exhibitors. The involvement of consumers is

consumer poll, however, was organized for the sixth time. In

reflected in the number of votes cast in ongoing contests. Since

the first stage, the product submitted a month before the fair

2012, consumers, users and visitors to the trade fair have cast

is subject to an in-depth assessment by the experts sitting on

a total of half a million votes!

the Competition Jury, who award the „Gold Medals” to the best.

Several hundred innovative products are registered for the

They are granted only to those who meet the criteria of the

competition for the Gold Medal of Poznań International Fair

regulations and receive positive recommendations from the

every year. In 2017, the Gold Medal was awarded to 197 products,

professional jury. The experts evaluate the submitted products

and consumers chose 22 products worthy of the Gold Medal

in terms of making use of innovative solutions, their aesthetics

– Consumers’ Choice title.

Read ‘Fairs deserving a medal’!

In cooperation with the most popular information portal in Poland Wirtualna Polska and the money.pl economic portal, the Poznań International Fair runs a campaign promoting the Gold Medal competition. The speciallyprepared section of the „Fairs deserving a medal” contains films, photos, and content describing the products awarded in the competition, information on the winners of the Gold Medals and subsequent editions of the fairs organized

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by MTP. Feel encouraged to follow the current publications at www.targinamedal.wp.pl

Scan the QR code – see the Gala

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Idea Expo.MTP provides advice

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On creative concepts for stands The design of a trade fair stand reflects the company’s image.

It determines whether visitors to the trade fair stand can easily identify which company the stand belongs to. Getting a reliable representation of your company’s image is not enough to get noticed. It is the architecture of the stand that attracts visitors first of all. In the previous article we focused on the functionality of the stand, whilst in this publication we will deal with its visual side, namely the design. We will try to answer the question whether it is worth investing in a creative project for just a few days at the trade fair. We will take a closer look at the exemplary projects, which have proved their worth in the exhibition space.

Author Marzanna Wiśniewska, IDEAEXPO.MTP

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Idea Expo.MTP provides advice

Creativity – a trend that’s always in fashion

• a non-typical lighting,

Creativity is nothing but the art of creative thinking,

• well-designed and matching details.

which does not necessarily result in new ideas, unique works or inventions. It is rather an ability to be open-

It must be clear, in line with current trends, but surprising

minded to searching for non-obvious solutions and to

in its form and sometimes provocative. It is absolutely

think out of the box. Creativity is frequently a criterion

necessary, however, that the design be consistent with

in briefs addressed to designers and stand assemblers.

the company’s image, organizational culture and values.

What is more, even in public proceedings, where the

Otherwise, it will only become a one-off surprise for

price would have been the only criterion for choosing

the public, without any contribution to the company’s

a contractor until recently, gradually and timidly the

communication with its customers. This is a fact, de gustibus

criterion of „design and visual value” has started to

non est disputandum, but we know from experience that

appear more and more often.

elegance and taste will be better in the fair space than

Certainly, a very creative design can successfully

just market-like character and exuberance. A degree of

make a company’s stand different from those of other

rationalism should also be taken into account in the design

exhibitors. This is particularly important when a company

process, given the constraints of time, space and cost.

participates in large fairs attended by all competitors. Such projects are usually chosen by market leaders, as their

“The designer is required to be innovative. A creative

implementation requires significant financial resources.

stand is usually understood as visually different,

Such stands can be found at prestigious international

intriguing, and causing a wow-effect!” says Magdalena

fairs, both in Poland and abroad. In Poznań, these are for

Gyurkovich, an experienced trade fair stand designer.

example: BUDMA, ITM Poland - Innovations - Technologies

“These are very important features to be able to stand

- Machines, INSTALACJE or POLAGRA. There are also many

out in the exhibition space and, what is most important,

smaller stands in the exhibition halls, where design plays

to be remembered in a positive way. However, there are

a major role.

two important limitations to be kept in mind. First of all, the framework imposed by the company’s visual identity,

What does creativity stand for in the case of trade show stands?

philosophy and image. Secondly, the design rationality because as much as creativity, understood also as the introduction and use of new technologies, materials and

People are visual. Even unconsciously following the

solutions, means freedom, design experience proves that

world around them, their subconsciousness is filled

it must be based on rational foundations,” she adds.

with images, emotions and feelings assessed by them.

The brain classifies these images, something we like or dislike, something that evokes extreme emotions or does

Is it worthwhile?

not arouse much interest. The same idea of storing images

As with everything else, a creative design has its

is also applicable inside an exhibition hall. Certainly, too

advantages and disadvantages. Therefore, when deciding

much information, which is so common during the fair,

on unconventional solutions, we must take into account:

is the main reason for suppressing the visual impression.

• a long design process,

Not only is it caused by hundreds of brands accumulated

• how difficult it will be for the designer to meet our

in a small space, but also the noise of conversations,

expectations,

music, the voices of speakers or sounds of working

• increased delivery time vs. short lifespan of the structure,

machines. A creative design in such an environment can

• the „over-design” of the stand,

work wonders.

• costs, costs, costs (ideas that designers come up with are not cheap in any way).

Creative design is nothing but the image of the company translated into an impressive spatial form thanks to the

If you look at the list of advantages, it may turn out that

application of:

investing in a project is, however, a win-win situation. It is

• innovative architectural solutions,

because we are benefiting in the following:

• unique or surprising materials,

• distinguishing oneself from the competition (something

• intriguing graphics,

different, something new),

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Idea Expo.MTP provides advice

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• highlighting one’ s position on the market (I can afford it), • possibility of using non-standard materials (element of surprise), • drawing the attention of new customers and media (investment in communication and image), • better chances of winning prizes for the stand design.

As always, an answer to that is a simple cost vs. benefit analysis.

POSITIVE EXAMPLES OF WELL-UNDERSTOOD CREATIVITY Through a hall in a boat The stand of Agrecol is undoubtedly an example of a very creative approach to design. It was built in the shape of a motor boat. Though it may seem overly complicated, the client’s intention was to show the dynamic development of the company and its strong position in the market. Much bigger than others and using a lot of sophisticated details, it proudly „floated” among the less creative ones. It is worth mentioning that in this case the creative project was combined with exemplary functionality.

A house inside the hall?

Yes, yes, yes! All that to show you the best products in the real world. We present an example of an extremely successful stand by IMMERGAS at the INSTALACJE trade fair. The main idea was to present complete installations of boilers, tanks, photovoltaic panels, air conditioners and controllers along with simulated connections between them on the walls and roof, just like in a real house. Compared to the previous stands, we managed to produce not only an effect of surprise, but also to emphasize the innovativeness of the company promoting ecological solutions that are ahead of the current standards.

The theme of the house can successfully become a distinctive feature of this company during subsequent fairs.

Company showroom, i.e. successful launch of a new brand on the market At first glance, this project seems to be relatively simple.

But in case of that concept, creativity has been „hidden”.

The aim for KRISPOL to participate in BUDMA was to promote a new brand, i.e. a chain of showrooms under the KRISHOME brand. And it was precisely half of the stand area that was occupied by a perfectly mapped showroom.

It was supposed not only to illustrate the direction of the company’s development, but also to be an incentive for new partners of the project.

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Too much information during the fair is a common feature. Not only is it caused by hundreds of brands accumulated in a small space, but also the noise of conversations, music, the voices of speakers or the sounds of working machines. Creative design in such an environment can work wonders

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Idea Expo.MTP provides advice

Philosophy 360o Impressive pylons attracted attention to the Perchmann’s stand. However, they were not only a fancy decoration.

Each pylon was located in a circle to reflect an innovative philosophy based on the 360o model, symbolizing a different attribute: instant data access, effortless solution finding, process efficiency, 24/7 availability, work safety and the prevalence of original state-of-the-art tools. Another factor that attracted attention was the exceptional cohesion of the project with the company’s image, which is not accidental.

K-Dron – a perfect figure as the leading theme of the stand What was very interesting and worth discussing was the concept of Poland to participate as a Partner Country at the Hannover Messe 2017 industrial fair, with the slogan SMART MEANS POLAND as the keyword.

Repeatedly reproduced as the stand’s trademark, K-dron – an ideal figure, which is a square inscribed in another square – was the leading theme of the stand.

Its surface is both symmetrical and asymmetrical, concave and convex. The application of the Polish national colors in the K-dron symbolized the creative and innovative potential of the Polish economy. This stand received the first prize in the Exposition of the Year 2017 competition in the category of „Foreign expositions over 150 m 2”.

„Relax in the countryside” folk stand This stand has always been a great success wherever it was set up. It is often used because it promotes the „Relax in the countryside” program sponsored by the Ministry of Agriculture and Rural Development at all tourismrelated trade shows in Poland. It is atmospheric, as if moved entirely from the Polish village, as we remember it from our childhood, which arouses great fondness and a feeling of nostalgia. The goal of promoting agritourism, a form of recreation that has been known for years, to make it fashionable again, has been achieved.

IDEAEXPO.MTP is an integral part of the Poznań International Fair, specialized in the construction of trade fair stands.

We make sure that your participation in the trade fair translates into measurable effects at every stage of the process.

We also provide fully professional and comprehensive event services.

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fair after hours

Discover Poznań!

Together with the Fair After Hours program, we invite you to discover places in the capital of Wielkopolska which are interesting and entertaining as well as those offering something delicious. What do we do, what is it all about and how can we take advantage of the program?

T

he Fair After Hours is the only official program of the

places of relaxation, as well as shops and other entities

Poznań International Fair which recommends interesting

providing services in the city. In all those places you

places and ways of spending free time in Poznań. It is

will benefit from attractive discounts prepared by our

addressed to business people, as well as guests visiting our

partners. In order to receive them, it is enough to present

city on business. Our tips are used by exhibitors and visitors

the Fair after Hours card, which is received together with

alike, as well as by the Poznań inhabitants themselves!

a practical guide during the fair in the offices of the event

The Fair After Hours program is partnered by restaurants

organizer. The card can also be ordered from the program

and cafes, hotels, clubs and pubs, cultural institutions,

website www.targipogodzinach.pl.

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Discover the culinary side of Poznań… eat tasty food… have fun… get together with your clients… chill the way you like it

The Fair After Hours team also directly support business customers in organizing after-work meetings. We help to arrange dinners, meetings and events of both more and less formal character. So, if you want to organize a meeting for your company or business customers outside the MTP fairgrounds or go for a business dinner with them, please contact us at: program@wtcpoznan.pl.

We have contacts with the best places in Poznań!

Contact us:

Come and join us downtown! After all, it’s not business itself that drives people forward, right?

Concierge: + 48 781 312 269

Visit our social media profiles for more information

www.rozrywka.targipogodzinach.pl

targipogodzinach

Reklama

targipogodzinach

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congresses / events / concerts

Events all year around Arena Hall in the MTP portfolio

Does Poznań have the potential to host more sports and entertainment events? Of course! Drawing on their experience in organizing events of various scales, MTP is up for another challenge – to provide Poznanians with even more excitement, opportunities to meet exceptional people and to keep unforgettable memories alive. The Arena Hall has moved under governance of MTP!

I

n the heart of Poznań, surrounded by a vast park, is

operation 23 months later, on 28th June 1974. At that time,

a unique facility, which is a characteristic venue of

similar objects would have been constructed in the course of

Poznań - ARENA Sports and Entertainment Hall; a place

30 months (!). The work was carried out by Poznań residents,

of concerts, sports events, events for children, festivals, fairs

who worked 7,000 hours. Half of them were young people

and integration meetings.

from Poznań. The construction cost was estimated at PLN 80

A facility boasting extraordinary history

million.

Few people know that the shape of the hall was not fashion

The decision to build the ARENA Sports and Entertainment

of the time (Spodek was constructed in Katowice at that

Hall was taken back in 1969. The design of the hall, made

time), but the result of meticulous calculations. It turned out

under the supervision of Jerzy Turzeniecki, was completed in

that such a construction would allow the facility to hold as

2 weeks and had been inspired by the design of the Small

many spectators as possible. The dome itself, on the other

Palace of Sport in Rome (Palazzetto dello Sport). Construction

hand, was covered with tiles that shone in gold. The facility

works started on 1st July 1972. The facility was put into

was fitted with special devices: a moving cab of the central

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congresses / events / concerts

3,600 1,600

250

seats

places on the floor

places for cars

13,500 m2 100 m 28 m

usability area

diameter

height of the dome

The floor with a diameter of 45.5 m and an area of 1,625 m² can host volleyball, basketball, handball, indoor football and boxing matches, concerts, shows, congresses, corporate banquets and much, much more

light platform and a folding screen located in the trapdoor

Universal character

(24m by 15m). Both were unconventional solutions and were

Arena can host events for up to 3,600 people. After

registered with the Patent Office. 2019 will mark the beginning

renovation, the facility will accommodate up to 6,000

of the renovation works in the hall. There are plans to use

spectators. The facility is fully adapted for the needs

many innovative solutions adapted at the most modern

of the disabled. The hall can be arranged in different

event venues throughout Europe.

ways, adjusting the layout to the nature and needs of

Curious fact: until 1998 the hall was heated by a steam engine in a technical building (boiler room) – today it houses a martial arts hall

the event. There is also a large foyer available for trade fairs, exhibitions and other events. Nearby Arena there is a parking lot for up to 250 cars.

The foyer consists of MTP Cafe points, changing rooms, dressing rooms and sanitary infrastructure. The floor with a diameter of 45.5 m and an area of 1,625 m² can host volleyball, basketball, handball, indoor football and

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congresses / events / concerts

Arena is located in the center of Poznań, 1.2 km away from the Poznan International Fair and 3.4 km away from the Old Market Square. The hall is easily accessible both by car and by public transport

The Arena can host events for up to 3,600 people. The hall can be arranged in different ways, adjusting the layout to the nature and needs of the event

boxing matches, concerts, shows, congresses, corporate banquets and much, much more.

Sports and culture Over 60 events take place in the Arena Hall every year; these include stage events, concerts of foreign and Polish

Every year, Arena hosts more than 60 events attended by more than 100,000 people

Curious fact: the impatient and pressing crowd smashed all the glasses at the foyer level before the concert of Izabela Trojanowska

stars, shows and exhibitions. For years, Arena has hosted Polish and European stars such as Iron Maiden, Leonard Cohen and Joe Cocker. Many people celebrated the thrills

the „5 Million Tournament” or the „Sports Bunny”. During

during the World Fencing Championships, the European

the winter holidays, it is the place where young football

Women’s Basketball Championships, AVIS CUP with

players compete in an indoor football tournament.

Wojciech Fibak, the World Bowling Championships, the

On a daily basis, Arena is a training spot for volleyball

European Fencing Championships, the Polish Taekwondo

and basketball teams, boxers of the Poznań Boxing Club,

Championships, ice skating games and cabaret shows.

and a place where the nearby schools organize physical

Children could compete and play at annual events such as

education classes for their students.

Check the program of events in the Arena Hall www.arenapoznan.pl Would you like to organize an event in the Arena Hall, Earth Hall or another facility of the Poznań Congress Center? Feel invited to contact: Sabrina Żymierska, tel. +48 61 869 2131, e-mail: sabrina.zymierska@mtp.pl

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congresses / events / concerts

Arena to become the pride of Poznań once again Since 2018, MTP has been in charge of the Arena sports and entertainment hall. The facility, which is one of the symbols of Poznań, will soon regain its former glory. Tomasz Kobierski, Vice-President of the Board of MTP, talks about the plans to renovate this unique building.

Interviewer Katarzyna Supa

Erected at the beginning of the 1970s, the hall requires a lot of investment and comprehensive renovation to become a modern facility where large sports and cultural events can be organized. Renovation works will begin this year and take two years. What will the new Arena be like in 2020?

We have taken the first step in restoring the splendor and status of the Arena sports and entertainment hall. We are working on the concept of designing the reconstruction as well as preparing the functional plan, so that the facility can host sporting events of such significance as European Championships in various disciplines, as well as concerts and events.

We are aware that Arena is important for the residents of Poznań and that it is a symbol of the city just like the Poznań International Fair. Therefore, we

have

taken

modernization

very

seriously

and will be consulting the residents of Poznań on the pre-approved projects. If everything goes as planned, renovation works of the Poznań sports and entertainment hall will kick off in 2019.

When the works are completed, Arena will have new equipment, new air-conditioning, electrical, water and sewage, lighting installations and a new sound system.

It will also gain catering facilities, more parking spaces which are so desired by Poznanians, and improved accessibility. The new Arena will make it possible to host events for up to 6,000 spectators. Currently, the hall can accommodate 3,500 people. I am convinced that by 2020

_41

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congresses / events / concerts

Poznań will have a modern, multifunctional hall at the

Thanks to this, Poznań will be able to attract organizers

European level.

of sports events and conferences as well as artists interested in organizing competitions, congresses or

Arena’s structure is unique. Its shape is the result of

concerts, who are unable to find a suitable place at the

laborious calculations, the main aim of which was to

moment. I would like to highlight that Arena will primarily

accommodate as many spectators as possible in the

be a sports venue. We look forward to working closely

building. Will the appearance of the hall change as

with sports communities. We have had our first talks with

a result of the renovation works?

representatives of the Polish Olympic Committee. The hall

Arena is a characteristic place on the map of Poznan and we

will host international events such as athletics, fencing

want it to remain that way. The hall is under the supervision

and combat sports. We would also like Poznań Marathon

of the Municipal Monument Conservator, who ensures the

to run through Arena in 2020. The time between sporting

unique appearance of the building is preserved. Of course,

competitions will be filled with entertainment events,

the roof and façade will be renovated, but Arena will retain

concerts of international stars, international e-gaming

its original shape and the unique character of its façade.

tournaments, corporate events, and family festivals. It is

Inside, however, everything will be different. The plan is to

also possible that trade shows, which we will not be able

reconstruct and enlarge the auditorium to accommodate up

to accommodate at MTP, events for the general public,

to 6,000 spectators, enlarge emergency exits, reconstruct

conferences and congresses will take place here. At the

the changing room and create a comfortable space for

moment, the Earth Hall, our most prestigious congress

sport and catering. We are also thinking about movable

and conference venue, is so popular that the dates of

grandstands, which would allow to change the scene

events need to be booked four years upfront.

setting when it comes to concerts. We are also thinking about „slimming” the steel roof structure, which will allow us to install modern audio and video systems.

How will the management of the new facility affect the potential of the Poznań fair?

The Earth Hall shows how much interest there is in

What will be the characteristics of the facility after the

cultural events for 2,000 people. Now is the time to get

changes? What events will Arena host?

Poznanians used to larger-scale events. This potential is

We are going to make modern references to the best

connected with the modernization of the Arena sports

traditions of this facility. We want to reintroduce Arena

and entertainment hall. Managing the Arena Hall is

to the city and once more make Poznań residents proud

a natural way for us to grow as a company and for the city.

of it. I am convinced that after renovation works, it will

It will provide chances to obtain new events, to develop

be the most beautiful and the most modern sports and

those that are already in the portfolio of the Poznań fair,

entertainment hall for about 6000 people in Poland.

as well as to create a kind of event culture in Poznań.

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services

Discover the flavors of GARDENcity!

GARDENcity is a three-storey restaurant facility consisting of designer banquet halls. This is where Tomasz Zdrenka, the winner of the Polish Cup and a laureate of many international culinary competitions, serves dishes of unique flavors. He is also the author of a unique banquet and catering menu.

GARDENcity interiors are ideal for organizing events of all kinds

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services

A perfect meeting spot

The

The GARDENcity Restaurant facility has been operating for

representatives

over a year. Its restaurants complement the culinary offering

and presidents of chambers and associations, scholars,

of the Poznań International Fair, intended for exhibitors,

Polish Congress Ambassadors and many other figures from

visitors and cooperating companies. “We are specialized in

the world of politics and culture. They were also the venues

organizing parties and meetings of various nature, ranging

of Christmas parties for companies, including Cermag

from business meetings, through integration events and

Group, Hochtief up to 270 people, a company event for 180

banquets of all kinds, to private and family parties,” says

people for the Polish Agricultural Publishing House, solemn

Tomasz Zdrenka, chef of GARDENcity. “Not only do we offer

galas such as the Jubilee Gala commemorating the 95th

our guests modern well-equipped interiors, which can be

anniversary of the Poznań International Fair and the Gold

arranged in any way, but we also deal with decorations,

Medal – Consumers’ Choice Gala 2017 and 2018.

technical setting and multimedia,” he adds.

Last September, the facility also housed a tasting dinner of

GARDENcity of

restaurants

have

already

hosted

ministries,

local

authorities,

MPs

Poznań Cooks Together: Awaken your senses and discover

Nothing is impossible. This year, it was the first time GARDENcity had serviced the Platinum Zone during Cavaliada in Poznań and Warsaw and during the Poznań Air Show

The sophisticated menu for banquets and events is served in many ways. Guests can try sophisticated finger food snacks or compose their own favorite salad with several dozen ingredients

Tomasz Zdrenka – chef of GARDENcity

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services

the elements! Among the heroes of the evening were: Tomasz

intended for leaders of the horticultural industry, a breakfast

Purol, Dawid Łagowski, Patryk Dziamski, Ernest Jagodziński,

for journalists, carnival balls, and many company meetings,

Artur Skotarczyk, Mateusz Mikuła, Sergiusz Hieronimczak,

including those of Legutko, Profitroom, Drutex, as well as

Roman Kosmalski, Jakub Kasprzak, Dominika Słaboń and

conferences, congresses and trainings.

Grzegorz Olejarka. The evening was hosted by Tomasz Zdrenka, chef of GARDENcity.

Culinary journeys

The Garden City interiors have already hosted two romantic

GARDENcity invites you to join a culinary journey before

Valentine’s Day parties, a reception for residents of Poznań.

and after any major event, spectacle or concert organized

May, on the other hand, is the month when the GARDENcity

in the Earth Hall. Guests can enjoy the restaurant’s Water

calendar is filled with First Communion receptions.

Room, where an a`la carte or buffet menu are served.

Catering, banquets and company events

The chef prepares a special menu, so that you can try interesting combinations of surprising ingredients which

The GARDENcity restaurants offer original banquet menus

compose a symphony of tastes, smells, colors and textures.

prepared for events taking place in the restaurants complex,

During trade shows, both exhibitors and visitors can go to

the stands of the exhibitors ... or in any chosen place.

the bright and spacious interior of the Water Room, where

The services offered by GARDENcity have already been used

tasty and two-course lunch sets are served.

by many companies, including Black Red White, Galeco,

Another proposal for trade fair guests is to book a table in

Volkswagen, Drutex and Ferrari. The company KF Druga

the Fire Room, whose interiors are warmly decorated and

Era celebrated its 20th anniversary in the restaurants.

a fireplace and comfortable armchairs create an intimate

The atmospheric Fire Room was the setting for a dinner

atmosphere that facilitates business talks.

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Plan your visit at the fair

Programme of the trade fair 2018 05.06-08.06

05.06-08.06 05.06-08.06 05.06-08.06 05.06-08.06 18.08-19.08

28.08-29.08 07.09-09.09

01.09–02.09 New event

New date New event

New date

08.09-09.09 11.09-14.09

15.09-16.09 20.09-22.09 21.09-23.09

29.09-01.10 30.09-04.10

01.10-04.10 01.10-04.10 01.10-04.10

12.10-14.10 12.10-14.10 14.10 19.10-20.10

19.10-21.10 23.10-25.10

26.10-28.10 27.10-28.10 November November 14.11-17.11

15.11-17.11 17.11-18.11 23.11-24.11 29.11-02.12

30.11-02.12

INNOVATIONS – TECHNOLOGIES – MACHINES POLAND (ITM POLAND): HAPE – Exhibition of Hydraulics, Pneumatics and Drives MACH – TOOL – Machines and Tools Exhibition METALFORUM – Exhibition of Metallurgy and Metal Industry SURFEX – Exhibition of Surfach Treatment Technologies WELDING RESEARCH FOR INDUSTRY FOCAST – Casting Forum 1) 3D SOLUTION SUBCONTRACTING – Industrial Subcontracting Exhibition MODERNLOG – International Trade Fair of Logistics, Warehousing and Transport Roltechnika – Agricultural Exhibition – Wilkowice near Leszno concurrently: Festival of Old Tractors 2) TARGI MODY POZNAŃ EKO-LAS – Fair of Forestry, Wood Industry and Environmental Protection – Mostki near Świebodzin MDO Apartment, House, Garden. Construction and Arrangement Fair – Kraków Fair of Apartments and Houses 3) DREMA – International Trade Fair of Machines and Tools for Wood and Furniture Industries FURNICA – International Trade Fair of Components for Furniture Production SOFAB – International Trade Fair of Upholstery Fabrics and Components for Upholstered Furniture HAPPY BABY – Fair of Toys and Goods for Children CEDE – Central European Dental Exhibition 4) Caravans Salon Poland – Campers, Caravans, Camping 8th All-Poland Caraving Rally TASTES OF THE REGIONS 5) POLAGRA – TECH – International Trade Fair of Food Processing Technologies, including: Bakery and Confectionery Technologies Exhibition (30.09 – 04.10) Food Processing Technologies Exhibition (01.10 – 04.10) POLAGRA GASTRO and INVEST-HOTEL – International Trade Fair for Gastronomy and Hotel Equipment POLIMER- TECH – Trade Fair of Polymers Processing Technologies TAROPAK – International Fair for Packaging and Labeling Technology 4 PRINT WEEK – 3D, DIGITAL, INDUSTRY, OFFSET POZNAŃ GAME ARENA (PGA) – Entertainment and Multimedia Show POZNAŃ SPORT EXPO 19th Poznań Maraton 6) VIVA SENIORZY! Activity. Health. Prevention MOOD CONCEPT interiors & design – Warsaw POL-ECO SYSTEM – Trade fair of Environmental Protection SALON OF ECO-TRANSPORTARTION RETRO MOTOR SHOW HOBBY – Meeting people with passion STREET FOOD SPOT 7) RYBOMANIA – Angling Fair – Lublin STONE – Industry Fair GLASS – Industry Fair MEMENTO POZNAŃ – Funeral Fair 8) INTERNATIONAL DOG SHOW 9) OPTYKA – Optical Fair 10) CAVALIADA POZNAŃ: CAVALIADA SPORT, including: International Indoor Jumping Competition CSI3*-W CAVALIADA SHOW Horse-Riding Equipment Fair Art & Craft Festival

1. Co-organizer: Polish Casting Association / 2. Organizer: Lipno Municipality / 3. Organizer: Nowy Adres S.A. / 4. Organizer: Exactus sp.j. / 5. Co-organizer: Union of the Provinces of the Republic of Poland / 6. Organizer: Poznań Sport and Recreation Centres / 7. Co-organizer: Targi Piwne Sp. z o.o. / 8. Co-organizer: Polish Funeral Association / 9. Organizer: Związek Kynologiczny Oddział Poznań, Technical Organizer: Międzynarodowe Targi Poznańskie sp. z o.o. / 10. Co-organizer: National Craft Chamber of Optics

Dated 14.06.2018 Before deciding to participate in the fair, please check the date of the event on the

www.mtp.pl