PMT I / 2017 EN

ISSN 0860-0023

pmt

poznań fair magazine

No. 1 (339) | 2017

I like the fair because…

Entertaining top league A YES! YES! for innovation

read on-line

Discover all the flavors of GARDEN City!

In this issue pmt | Poznań Fair Magazine | No. 1 (339) | 2017

3_let them do the talking _I like the fair because… Filip Wojciechowski, CEO of Black Red White S.A.

4_current news 8_famous people at the fair events _Exciting meetings

12_photoreports _Good climate for the construction industry _European league

16_competitions and awards at the fair _A YES! YES! for innovation – a splendid Gold Medal – Consumers’ Choice Gala _To make life simpler… interview with Dr hab. Marzena Wolińska, professor at the University of Arts in Poznań and an expert member of the Gold Medal MTP Competition Jury

22_fair events

_Innovations for start – ITM POLAND _Logistics for the industry – MODENLOG _Go for quality! – FURNISHOW _Following the trends – BAKEPOL _Let’s talk about polymers – POLIMER TECH _Consolidation of the food industry – POLAGRA-TECH _VR in games – POZNAŃ GAME ARENA

26_ideaExpo.MTP provides advice

_Interactive fairs – new technologies at your stand

30_affiliate program – Targi Po Godzinach _The best services in Poznań are waiting for You!

32_marketing _Directly to your clients – direct marketing campaigns

36_services _Discover all the flavors of GARDEN City!

41_tastes of Poland _Delicacies from the Lublin region

44_congresses / events/ concerts _The center of many opportunities – interview with Sabrina Żymierska, the manager of Poznań Congress Center _Entertaining top league _Current news

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poznań fair magazine

Poznań Fair Magazine 1/2017 (339) An official magazine of Poznań Internetional Fair. Issued from 1959.

Editor-in-Chief: Katarzyna Supa, katarzyna.supa@mtp.pl | Editing: Łukasz Cholewicki, Ewa Kozłowska, Maria Marcinkowska, Marzanna Wiśniewska | Advertising: Katarzyna Probala, katarzyna.probala@mtp.pl | Graphic project: Wydawnictwo INWESTOR | Photography: Archiwum MTP, Maja Kasztelan, Piotr Pasieczny, Piotr Piosik | Print: Drukarnia BEYGA | Editorial office: Głogowska 14, 60-734 Poznań | Publisher: Międzynarodowe Targi Poznańskie sp. z o.o., Głogowska 14, 60-734 Poznań, tel. +48 61 2000, e-mail: info@mtp.pl, www.mtp.pl

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let them do the talking

I like the fair because…

T

he Furniture Fair “MEBLE POLSKA 2017” in Poznań

judges who presented us with the Acanthus Aureus award

is a world-class event which gathers furniture

for the best exposition which just goes to show our actions

producers, designers, architects, freelancers and

are headed in the right direction. We are proud that the

contractors from around the world who come in order

Possi Light system was awarded with the MTP Gold Medal in

to search for new business partners all in one place. One

the “Premiers’’ category. This collection offers a chance to

of the strategic elements for Black Red White at the moment

freely combine particular elements by mixing and matching

is export and that is why we could not miss the event. Black

them to specific interiors. We are happy the system, which

Red White has made the best possible comeback after

we consider to be our flagship product, received the

8 years of not having attended the event! Our stand was

recognition of the judges. It is a great distinction for

arranged to demonstrate a variety of furniture and provide

us and a great prestige, especially in light of the fact that we

lots of attractions for the visitors. We presented our latest

came back to the fair after being gone for such a long time.

and best-selling products. On top of that, our visitors were

MEBLE POLSKA 2017 was a time of hard work due to the fact

able to enjoy a multimedia presentation at the Possi Light

that it was also participated in by many potential foreign

exposition and make use of a specially-arranged chill-out

contractors. It must be said that our team had business talks

zone where they could relax and listen to live music. With

from dawn to dusk and the fair was a fruitful time for us!

such an arrangement we can easily present ourselves at Filip Wojciechowski

for instance! We managed to gain the recognition of the

CEO of Black Red White S.A.

Photo: Black Red White’s press services

key furniture shows around the world, like the one in Milan

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current news

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MTP as the technical organizer of the Polish National Arabian Horse Show in Janów Podlaski Poznań International Fair will be responsible for preparation of infrastructure for the event, its promotion, catering and organization of the fair of equestrian accessories.

However, the national studs of pure Arabian horses, which were represented by the President of the Stud in Janów Podlaski, Professor Sławomir Pietrzak, upon signing the contract, will be responsible for the business aspect of the show, i.e. sale of horses and contacts with buyers.

The Arabian Horse Show is a cycle of events dedicated to Arabian horse breeders and their fans. Programme of the event traditionally includes the Polish National Show of Pure-blood Arabian Horses, auction Pride of Poland and Summer Auction of Arabian Horses. This year’s edition, which will take place on 11- 14 August, will also be the final

of the celebrations of the 200th anniversary of the stud in Janów Podlaski.

Poznań International Fair already for the second time established cooperation in organization of the Arabian Horse Show.

The fact of mandating MTP the technical preparation of the event is a consequence of a long-term cooperation with the Ministry of

Agriculture and Rural Development on the promotion of Polish agriculture e.g. during organization of agricultural machinery fair Polagra Premiery, food fair Polagra Food or fair of regional products Tastes of the Regions. MTP, since 2001, at the request of the Ministry, has been organizing the National Animal Breeding Exhibition.

Poznań International Fair was chosen for the technical organizer of the Polish National Arabian Horse Show in Janów Podlaski. In the picture: Przemysław Trawa, President of the Management Board of MTP and Sławomir Pietrzak, President of the Stud in Janów Podlaski

Polish IT/ ICT sector on foreign markets Poznań International Fair in the years 20172018, at the request of the Polish Agency for Enterprise Development, will be preparing information and promotion stands under the Industry Program for Promotion of the IT/ICT sector. Presence at the leading industry events is only one of many activities connected with popularization of Polish products and information technologies on foreign markets.

You will be able to see Polish stands and IT solutions at the following fair:

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Do you work at the fair?

Then this is Your Day! • CeBIT in Hannover (Germany), 20-24 April 2017 • IoT World in Santa Clara (United States), 16-18 May 2017 • Gamescom in Cologne (Germany), 23-27 August 2017 • Futurecom in Sao Paulo (Brazil) in October 2017 • Mobile World Congress in Barcelona (Spain) in February 2018.

Just like last year, this year, national and international trade fair organizations united in UFI – the Global Association of the Exhibition Industry, will celebrate their holiday. We invite everyone to joint celebration of the Global Exhibitions Day – already on 7 June 2017.

The goal is to attract the attention of the global public opinion and the industry to benefits that the exhibition industry brings for the economic development as well as to present the attractiveness of working in the exhibition industry.

At the same time, the Global Exhibition Day is to constitute an opportunity for honouring all people working in the exhibition industry around the world and show everyone the attractiveness of such work and possibilities of making career in companies from this industry. On 7 June, exhibition centres all over the world will speak with one voice – today is our day!

current news

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The city of Poznań, MPK (Municipal Transport Company) and MTP in the second stage of the contest for organizing the UITP Global Public Transport Summit!

The city of Poznań, Municipal Transport Company in Poznań and Poznań International Fair are getting closer to organizing the UITP Global Public Transport Summit in 2021.

The jointly submitted offer was classified to the second stage of the contest for organization of this three day event addressed to over 3 thousand people from all over the world.

The other candidate cities are Hamburg, Moscow and Melbourne. The winner will be announced in the second half of the 2017, and the final decision will be preceded by a study visit, during which the representatives of UITP (International Association of Public Transport) will acquaint themselves

with the city and premises of Poznań International Fair.

The Global Public Transport Summit is a unique event which thematic scope covers all municipal and regional types of transportation. The open air sessions and lectures will be accompanied by the exhibition of over 300 companies presenting the latest solutions and innovations in the field of public transport. The Summit itself has a very long tradition, coming back even to 1886. The event constitutes an opportunity for a debate, examination of the strategic vision and economic activity of the sector. It is targeted at the

international community of public transport.

We are extremely proud of the fact that together with the City of Poznań and the Municipal Transport Company, we have the opportunity to candidate for organization of such prestigious event as the Global Public Transport Summit 2021.

IDEAEXPO.MTP constructed the Polish national stand at the Hannover Messe 2017 Poland, which is a partner country of the industrial trade fair Hannover Messe 2017, can pride itself on the impressive national stand with an area of 1200 sq. m. Works connected with preparation of the stand were performed by the company Idea Expo, a brand forming part of Poznań International Fair.

Hannover Messe is the largest and most important industrial trade fair held in Hannover for over 60 years now. The Polish stand at this year’s edition of the fair was ceremonially opened by the Chancellor of Germany, Angela Merkel, and Polish Prime Minister Beata Szydło. 11 Polish companies presented

their innovative products and solutions at the stand. Apart from them, at the stand was also present the Ministry of Science and Higher Education, eight regions, five Special Economic Zones and the Office of Technical Inspection.

The fair in Hannover constitutes a perfect opportunity for a comprehensive promotion of Polish economy at the international arena and for building strong Polish brands in the field of high-tech technologies, which has for years been the specialty of Poznań International Fair.

Concept of the Polish national stand prepared

by IdeaExpo.MTP is based on the leading motto “SMART MEANS POLAND”. The logo

Polish stand at this year’s edition of Hannover Messe was ceremonially opened by the Chancellor of Germany Angela Merkel (on the left) and Polish Prime Minister Beata Szydło (on the right)

is K-dron – an ideal figure which is a square inscribed into another square. Its area is both symmetrical and unsymmetrical, concave and convex. Use of the Polish national colours in the K-dron symbolizes creative and innovative potential of the Polish economy.

IdeaExpo.MTP is a division of Poznań International Fair which deals with construction of stands, arrangement of spaces and provision of technical services for events. Its portfolio includes many spectacular projects, such as e.g. technical organization of the United Nations Climate Change Conference in Poznań in 2008 and in 2013 at the PGE Narodowy in Warsaw, technical and logistic preparation of the Arabian Horse Show in Janów Podlaski in 2016 and first in Europe horse competitions held on the beach – Cavaliada Kołobrzeg.

In previous years Idea Expo also prepared Polish stands at international fairs, among others during International Fair of Food, Agriculture and Gardening Grüne Woche in Berlin and during fair of the IT and communication sector CeBIT in Hannover.

See the opening ceremony – scan the QR code

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current news

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IDEAEXPO.MTP again awarded in the contest Exposition of the Year 2016 IDEAEXPO.MTP once again triumphed in the contest Exposition of the Year organized by the Polish Chamber of Exhibition Industry and won three awards.

• 1st place in category “Stand over 50 m2” took the stand of company SOMFY, which was designed by Magdalena Gyurkowich and constructed by IdeaExpo.MTP at BUDMA 2016 fair.

The company Somfy delivers advanced technologies for managing a house using smartphone or tablet from any place in the world. To enable the best possible presentation of its solutions, the stand was constructed in form of an actual house equipped with technologies for controlling the gate, roller shutters and lights.

• 1st place in category “Event exposition” took Cavaliada Summer Jumping, organized in Kołobrzeg by Poznań International Fair. IdeaExpo.MTP is the General Contractor of Technical Infrastructure during all editions of Cavaliada.

The director of Cavaliada is Dominik Nowacki, and technical coordinator is Zbigniew Józefiok – the Director of IdeaExpo.MTP. The only horse jumping show over obstacles in Europe organized on a beach constitutes a real pearl in the portfolio of Poznań International Fair.

• 3rd award in category “Event exposition”– for arrangement and provision of technical services during first ever away meeting of the National Assembly, which took place on 15 April 2016 in Poznań at premises of Poznań International Fair in Earth Hall, on the occasion of 1050th anniversary of Christianization of Poland and beginnings of Polish statehood.

The event was organized by the Chancellery of the Sejm and apart from the head of the country, President Andrzej Duda, and Members of Parliament, was

participated among others by the Council of Ministers with Prime Minister Beata Szydło at its head, members of the Polish Episcopate, Cardinal Secretary of State and representatives of the most important Polish state institutions, European parliaments, Diplomatic Corps and Polish diaspora.

In the contest Exposition of the Year take part companies that provide services including design and construction of fair and event expositions that are associated in PIPT (Polish Chamber of Exhibition Industry) – the only nationwide organization of the exhibition industry in Poland. Jury of the Contest is composed of representatives of three circles: practitioners specializing in design of fair stands, experts from higher education institutions and institutions specializing in interior design and art exhibition as well

Take up the challenge, join the game The Fair offers more! The board game TARGI. TAKTYKA.OKAZJA (Fair.Tactic.Opportunity) of company Extend Vision perfectly fits into the current trend of promoting the fair and exhibition activities, educates and first of all, delivers many moments of unforgettable fun for whole families.

The player impersonates into a fair guest and experiences many adventures in the world of modern business and eye-catching expositions: visits stands, watches catalogues, uses the opportunities, participates in conferences,

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chooses tactic, competes and gains points! And they do it all under time pressure to get to the exit prior to closing of the fair halls. The game is primarily addressed to all people connected with the exhibition industry – both to participants of fairs, conferences, events and exhibitors and their families. It can become an unusual memento from participation in a fair event.

as representatives of the media connected with interior design and marketing.

This year, members of the Polish Chamber of Exhibition Industry in total put forward 23 expositions in three categories – stands up to 50 m, stands above 50 m and event expositions.

See the awarded expositions – scan the QR code

current news

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Find your Love!

New promotional campaign of the Polish Fashion project The Polish Fashion project that accompanies the Fashion Fair in Poznań, aids customers in finding high quality products manufactured in 100% in Poland. In the latest campaign promoting Polish brands appeared the dancers from You Can Dance – Julia Adamczyk and Bartosz Wójcik. With their choreography they proved that the structure and quality of materials of clothes and accessories that we wear every day, have a huge influence on our comfort.

– The movie promotes the idea “I choose Poland”, presents perfect structures, but

also the stylistic variety of the domestic manufacturers. In the spot you can see every day, cocktail party, casual elegance sets and evening gowns. Our goal was also to show the full range of companies that received the Polish Fashion award – explains Edyta Bonin-Kanikowska, the Project Coordinator.

The movie presents new collections of the following brands: mapepina, Carl Verssen, Lanieri Fashion, Sempre, KASTOR, Dorota Goldpoint, Gioiello, L’Ame de Femme and VIZARD. The spot was recorded in loft -type halls of Poznań International Fair.

The production was developed by the Polish Film Studio.

Photo: Jakub Wittchen

See the spot – scan the QR code

Summer at MTP!

More information about the industries of the Polish economy is available at www.strefawystawcy.pl

Technologies: what is going to surprise us soon Technologies about which we hear for the first time today, will become common in the years to come – says the article at businessinsider.com, referring to the report of the Global Agenda Council on the Future of Software & Society, a group of advisors working at the World Economic Forum. The group surveyed the representatives of the technological sector, who indicated the areas of our everyday life that easily adopt the latest technology inventions. We will quote just some of their findings – you will find all of them on the website of Business Insider Polska.

By 2024 the first transplant of a liver using a 3D-printed organ will have been performed.

3D printers will also aid the medical industry. Works on a 3D-printed bone or human organs have already been started. Doctors have already used 3D printing to create a patient’s

rib cage and bone implants. And the bio-printing, which is a combination of bioengineering with 3D printing, may in the future enable researchers to grow artificial organs.

By 2022 the first 3D-printed car will be in production. 3D printers are capable of printing objects from all kinds of materials.

Many car companies are already using 3D prints to create prototypes or some of the car parts. A while ago Audi presented a miniature car which was produced using a 3D metal printer.

By 2022 10 % of the world’s population will be wearing clothes connected to the internet… and by 2023 10 % of the reading glasses will be connected to the internet.

These are only some of the apparently surprising forecasts. To learn more, visit the Business Insider’s website and come ITM Polska fair.

Next edition of the event “Summer at MTP” starts already on 23 June! Just like in the previous years, citizens of Poznań and its vicinity will find a cozy summer retreat in the heart of the city. The premises and garden of MTP will again turn into a sandy beach and courts for team games. For the youngest will be prepared a special game and didactic activities programme, however the adults will certainly get interested in the repertoire of the open air cinema.

For more information visit www.mtp.pl/lato

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famous people at fair events

Exciting meetings With their energy, fair events attract outstanding guests – politicians, scientists, writers, sports and music stars, fashion and industrial form designers, eminent architects, artists, performers, TV personalities and celebrities.

The grand opening of BUDMA trade fair was held by the Minister of Infrastructure and Construction Andrzej Adamczyk and undersecretary of State Tomasz Żuchowski. The ministers also granted the Award of the Ministry of Infrastructure and Construction for exceptional accomplishments in the field of architecture, construction, planning and spatial planning

The special guest who honoured MEBLE POLSKA fair, interior design fair HOME DECOR and arena DESIGN with her presence, was the Vice-minister Jadwiga Emilewicz, the Undersecretary of State in the Ministry of Development

Scan the QR code – see the report from this visit 8_

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- When you create something, do not focus just on your building.

A block has to be more than functional. It should also be a part of the surroundings – said Spanish architect Fernando Menis, special guest of BUDMA trade fair, during his performance in Poznań

Imagination of the youngest fans of long journeys at TOUR SALON with his stories excited Szymon „Simon” Radzimierski – 10 year-old blogger and traveller, fan of trekking and exotic animals

famous people at fair events

Marek Kamiński – the most famous Polish polar explorer, traveller, the man who as the only one reached two poles in one year and in 2015 walked 4 thousand km from Kaliningrad to Santiago de Compostela, visited TOUR SALON fair

Mateusz Kusznierewicz, Polish sports sailor, Olympic and World champion, currently active in the area of new technologies, participated in the discussion panel “New Tech, New Travel” at TOUR SALON – Inspirations for creating things are everywhere. One just needs to have a good eye to find them even in the most unexpected places – said the designer Nipa Doschi in Poznań. The co-founder of studio Doshi Levien was the special guest of the first day of arena DESIGN fair

The man who works for the biggest brands in Europe and co-works with the glassworks in Krosno – Constantin Vortmann was the guest of arena DESIGN and exhibition VIVA light, during which was a premiere presentation of his latest lamps inspired by a drop of water

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famous people at fair events

Adam Małysz “jumped” on BUDMA. The Olympic multi-medalist, one of the most titled contestants in the history of individualski jumping contests under the World Cup, the best Polish sportsman of the 1st decade of the 21 century and roofer by a profession, is the ambassador of BLACHPROFIL 2 Masters’ Academy

He does not smile a lot in the ring, but at BUDMA this professional World Champion, boxer Krzysztof Głowacki, showed his other, cheerful side

The special guest of the Fair of Books for Children, Youth and Parents was Małgorzata Musierowicz, author of the cult “Jeżycjada”, which has been read by a few generations of readers, winner of almost 40 awards and distinctions, including the Order of Smile granted by children. She has written approximately 50 cult books and drew hundreds of illustrations At the stand of Otomoto during POZNAŃ MOTOR SHOW one could meet the legend of the Polish football – Jerzy Dudek

At HOME DECOR fair, Małgorzata Rozenek-Majdan, known from a TV show as the “perfect housewife” was the special guest at the stand of company Fargotex, where she gave a lecture on interior design

During POZNAŃ MOTOR SHOW company Mitsubishi celebrated its hundredth birthday. On this occasion, at the stand was Hiroshi Masuoka, double winner of the Dakar rally

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famous people at fair events

Cleo

Agnieszka Kaczorowska

Edyta Górniak

Margaret

Photo: Music Theatre / Zofia Zija

The LOOK and beautyVISION fairs were visited by ambassadors of cosmetic brands: singer Edyta Górniak, singer and fashion designer Cleo, music stage star Margaret and dancer and actress, Agnieszka Kaczorowska

During GARDENIA fair, about his 20 year experience in gardening spoke journalist Marek Jezierski, co-author of the programme “Year in the garden” released on TVP1

The star of Viva Seniorzy! fair was Ewa Bem. First lady of Polish jazz performed in the Earth Hall

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photoreports

Good climate for the construction industry

BUDMA and WINDOOR-TECH Over 800 exhibitors from 26 countries came to Poznań for Budma and Windoor-Tech fair.

They presented hundreds of new products and several dozen market premieres to almost 45 thousand professionals from 27 countries and four continents!

T

he most important fair of the construction industry

level was the Economic Construction and Architecture Forum

in Poland and Central and Eastern Europe – International

– for the first time the construction industry in large numbers met

Construction and Architecture Fair BUDMA and Fair

with representatives of the government to discuss current situation

of Machines, Tools and Components For Window, Door, Gate

and suggest proposals for development for the next years. At the

and Facade Production WINDOOR-TECH, attracted the attention

fair one could among others see the abundant offer of windows and

of the representatives of retail chains (they constituted 44 % of

doors that for years have been the Polish export hit. Polish windows

the visitors), contractors, professionals, architects, investors and

are most willingly bought by the Germans, British, Czech and Slovaks.

developers. Each of these groups of visitors, apart from watching

Value of the international sale of Polish companies from the window

the exposition, could also participate in the events dedicated for

industry amounts now to more than 1,5 billion USD a year.

them: workshops, meetings with the icons of modern architecture, tests of the equipment, tools and construction materials as well as contests for the contractors. The fair was also accompanied by

For more information go to www.budma.pl, www.windoortech.pl

industry congresses, debates and presentations of respected all

We invite You to participate in the next edition of BUDMA

over the world specialists. An event without precedent at national

fair, which will be held on 30 January – 2 February 2018.

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photoreports

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photoreports

European league MEBLE POLSKA

The furniture fair held in Poznań was included in the elite circle of the most important industry events in Europe. Many participants of MEBLE POLSKA 2017 fair jointly state that it was the best edition of this event in the 21st century.

T

oday, Poland is the sixth manufacturer and fourth

– Meble Polska fair has made unbelievable progress in the

exporter of furniture in the world. Polish furniture

recent years. Today, it can match each fair in Western Europe

has for years been popular among the Germans

and constitutes a presentation of the top quality Polish furni-

(36 % of the total export of the equipment for interior design).

ture industry – said the owner of the German Bega Group, one

The next countries on the list are: the United Kingdom (8 %),

of the largest importers of Polish furniture, Dieter Hilpert, in an

Czech Republic (7 %), France (6 %) and Spain (5 %). Business

interview with fair TV station MTP.TV. Apart from the Germans,

partners from those countries constituted the largest group

the largest groups of traders came from the United Kingdom,

of 21.168 professional visitors at MEBLE POLSKA fair. The offer

Czech Republic, Lithuania, the Netherlands, Slovakia, Ukraine

of the exhibitors was admired by the wholesale distributors of

and Hungary. Quite large groups of furniture merchants also

furniture and representatives of furniture stores from 53 coun-

arrived from Romania, Estonia, Russia, Italy, Belgium, Belarus

tries – the fair was visited by the representatives of the most

and Spain. For many of them it was the first visit at the fair

important German purchasing groups and retail chains.

in Poznań, and often also in Poland.

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photoreports

The exceptionally abundant exposition of 300 compa-

furniture merchants with the largest purchasing budgets.

nies and brands from 12 countries occupied 9 halls with the

From the declarations of individual exhibitors results that this

total area of 45.000 sq. m. In MEBLE POLSKA 2017 fair partici-

year at the fair was set an absolute sales record – One of the

pated almost all leading Polish manufacturers of furniture

exhibitors told me that during the first day of MEBLE POLSKA

and manufacturers of furniture from Belarus, Bulgaria, China,

2017 he sold twice as much furniture as during the whole IMM

Estonia, Ireland, Lithuania, Russia, Slovakia, Turkey, Ukraine,

fair in Cologne. It is hard to receive better recommendation

the United Kingdom and Italy. The biggest stand (1300 sq. m.)

– says Józef Szyszka, the Project Director of MEBLE POLSKA.

was prepared by the company Black Red White, the second largest manufacturer of furniture in Poland, which returned

For more information go to www.meblepolska.pl

to the circle of exhibitors of MEBLE POLSKA after a few years of absence. The exhibitors also had at their disposal the so

We invite You to participate in MEBLE POLSKA 2018,

called secret rooms, i.e. closed spaces available only for key

which will be held on 6-9 March 2018

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competitions and awards at the fair

A YES! YES! for innovation A splendid Gold Medal – Consumers’ Choice Gala

Consumers have chosen the best products showcased at the Fair in the last year. The winners include, amongst others, a razor “sharp blade”, a kit for group cardiology rehab and and a device which electrically stimulates muscles.

Thirty-one products were presented with the Gold Medal – Consumers’ Choice during a solemn Gala which took place on 23 March.

Author Karolina Nawrot

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competitions and awards at the fair

Scan the QR code – see the footage of the Gala

The Gala was accompanied by an audio-visual show

B

ill Gates, founder of Microsoft and one of the richest people around the world, believes innovation is the real drive of development. It was innovation that

drove the inventors to the ideas awarded with the Gold Medal MTP – Consumers’ Choice. The interesting fact is that nearly all the products which received the award come from Polish companies. We are no longer a country which only copies ready solutions or manufactures them for global companies. Polish companies are more often winning other markets thanks to their patents. Consumers are becoming aware of this and are showing their recognition more and more frequently which proves invaluable for the Gold Medalists themselves.

The awarded products feature advanced technologies such as the Watta energy monitor. It is unique for being wireless and its software, VENO, supports security for facilities, integrates fire-protection systems, CCTV cameras, burglary monitoring and access control systems. Another example comes from the decoder EVOBOX by Cyfrowy Polsat, which might replace existing boxes found within the house.

“It is not only a decoder dedicated for satellite channels.

It offers the possibility to display holiday pictures and use online radio stations and services. It is a product geared towards all age groups, for people searching for new technologies and those who are a bit less into the latest gadgets, yet still value comfort,” says Adam Klementowicz, the architect behind the Cyfrowy Polsat decoder.

This distinction is given to pioneer projects and those which are patent-protected. An example of this is a collision A solemn gala of presenting the Gold Medal – Consumers’ Choice statuettes was held on 23 March 2017 in Garden City, exhibition hall 15 of the MTP

detector from AWIA Horyzont® System, manufactured by ENTE from Gliwice, which helps prevent accidents between man and machine. This solution makes it possible to operate a machine and detect accidents before they happen even

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competitions and awards at the fair

A ‘family photo’ commemorating the 2017 Gold Medal – Consumers’ Choice Gala. The statuettes went to 31 laureates from various competitions held in 2016. Company profiles, photos and descriptions of the awarded products are available at www.zlotymedal.mtp.pl

when visibility is limited. The other inventions which were

Director of marketing and international contacts during

awarded are due to persistence and long years of hard

the LOOK fair.

work, i.e. “Tasty Raspberry” which is a type of superbly

Consumers also liked the products of the health and sport

tasting tomato introduced by TORSEED – Przedsiębiorstwo

sectors. They were attracted by Miha Bodytec, a device

Nasiennictwa Ogrodniczego i Szkółkarstwa [Horticultural

for working out based on muscle electro-stimulation.

and Nursery Company] from Toruń as well as an efficient

It is enough to use it twice a week for 20 minutes to achieve

and robust type of maize, ROSOMAK, by Hodowla Roślin

the same effect as a three-hour gym session. Similarly,

Smolice [Plant nursery from Smolice].

great results come when using the cardiology rehab system,

Every product has an inspiring story to tell. As is the case with

AsTER, which guarantees individual training and individual

Pronar which received the Gold Medal – Consumers’ Choice for

ECG monitoring even when working out in a group.

its slow-motion crusher, the PRONAR MRW 2.1010, the award usually comes from a thought-through and well-planned out

The Gold Medal is…

process. “We have a great research and development center

...an award boasting a nearly 40-year-long tradition, while

which guarantees a high-level of innovation and lower

the consumer voting has been organized for the fifth time.

costs of production than those our foreign competition

In the initial stage, a product is scrutinized by experts who give

needs to pay,” said Pronar’s Marketing Department Manager,

the Gold Medal only to the best entries. Only those products

Edyta Dworzyńska, during Pol-Eco-System. At other times,

which comply with all requirements and obtain positive

a product is stumbled upon by accident, but entrepreneurs

reviews by the Competition Jury will receive them. The judges

can turn it into a market success. That has been the case

search for innovative products which are produced on the

with the pen razor, RAZOR, by Magia. Its inventors try to

basis of top technologies, yet distinguished by interesting

convince us that it was inspired by a moment. “When beards

design. In the later stage, the products compete for the Gold

and hair tattoos were getting popular in the Polish market

Medal – Consumers’ Choice award. Consumers cast their

we came to understand that we needed a tool which would

votes online and share their positive experience regarding

be easy, yet precise. We started from making our work easy.

the products and services promoted by exhibitors. In 2016,

Later, our friend’s hairdressers took to our idea of a sharp

out of 246 laureates of the Gold Medal MTP, consumers chose

blade. So we decided to introduce the Razor into the

31 products which they believed deserved to be given the

hairdressing sector,” explained Adrian Klinikowski, Magia’s

title “Gold Medal – Consumers’ Choice.”

A sushi preparation demonstration

by Tomasz Zdrenka – such delicacies were available only for the guests of the Gala

18_ pmt

Marta Podulka, vocalist and co-creator of the music project, Poznanianki, was the star during the Gala

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competitions and awards at the fair

To make life simpler…

On the difficulties of making choices today and the significance of the Gold Medal for making purchase decisions with Dr hab. Marzena Wolińska, professor at the University of Arts in Poznań and an expert member of the Gold Medal MTP Competition Jury.

Photo: Private archives / Łukasz Jaskulski

Interviewers Karolina Olech and Katarzyna Supa

Most of the products awarded this year are Polish

competitions, in which their product is awarded, are the tool

products, which represent Polish technological,

for boosting their awareness. I believe the Gold Medal is like

construction and design ingenuity. This goes hand

a crowning moment for having put effort into developing the

in hand with the Polish program for promoting

concept of a product and its implementation. Starting large-

innovation at home. What is the significance of the

scale production requires involvement of interdisciplinary

Gold Medal award for producers?

teams composed of designers, engineers, technology, marketing and sale experts. Usually, there is a long way to go

In my opinion, Polish manufacturers are more aware of the

from the concept itself to final production, which we, general

need to be recognized and appreciated at home before tackling

consumers, do not really see. The Gold Medal is the cherry

foreign markets. For small and medium-size companies such

on top and it honors the efforts put into launching a product

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competitions and awards at the fair

on the market. It is very important that, similarly to productcreation teams, Competition Juries consist of specialists in specific fields. Each of them is a competent expert capable of providing a credible opinion in their sector of interest and each can demonstrate an innovative way of thinking in his or her field. Such opinions make it possible to appreciate every single detail of a product and its multi-dimensional features.

Awarded products may be a source of inspiration for

From a marketing perspective, the image of the Gold Medal found on a product sets it apart and it is the first indicator encouraging consumers to have a closer look into the product and find out about its features and advantages.

other products in a given category so that producers can look to them and improve on various additional functions and features. When evaluating the products, are there any doubts that some things could have been done better?

be extremely absorbing when one wants to make the perfect choice. So, consumers expect to have someone who will help

Certainly it is the case that in some way one edition of

them make a decision, thus making the process simpler for

granting the Gold Medal is related to the previous ones and

them. On top of that, there is this common psychological

certain newer solutions popping up on the market must be

phenomenon that people are not interested in satisfactory

taken into consideration. I hope that when someone takes

solutions only, but that they strive for perfect ones.

a look at the awarded products from a time perspective,

As a result, they do not feel satisfied with their choices which

they will be able to say that “it was innovative, interesting,

then leads to frustration. Due to this we permanently feel

different back in the day and that its features made it stand

emotionally torn regarding our expectations and instead of

out compared to the competition.” Time will certainly tell the

being happy with what we bought we wonder whether we

universality of those products regarding their technology.

could have made a better choice.

What used to be extremely innovative one day is now a standard these days. Today, when making a decision

The Gold Medal seems to be a good signpost and

about granting the award, all these aspects must be taken

recommendation for making purchase decisions based

into consideration so that consumers can be advised that

on experts’ opinions on one hand and from users or

a product will indeed be good for them. Therefore, categories

users-to-be on the other.

of products are created in order to meet the needs of people of different ages whose attitudes to life differ. However, there

That’s right. The Gold Medal – Consumers’ Choice is a type

is a tendency to simplify products providing them with basic

of aid for helping consumers decide what to choose. Clients

functions so as not to complicate life.

receive a double recommendation which should make it easier for them to make a decision. First, specialists choose

And here we come to the question if and how the Gold

a product on the basis of its being innovative, its usability

Medal and the Gold Medal – Consumers’ Choice can

and later, consumers choose the products they consider best.

help consumers to make their life simpler in regards

Both the opinions of experts and consumers are transparent.

to making choices from the abundance of products

That is the strength of the Gold Medal. From a marketing

available on the market?

perspective, the image of the Gold Medal found on a product sets it apart and it is the first indicator encouraging

It is very stressful these days to make a decision. It is getting

consumers to have a closer look into the product and find

more and more difficult to make them as there are too many

out about its features and advantages. Additionally, the Gold

options. Psychologist Barry Schwartz carried out a number

Medal has a long tradition so it is considered prestigious and

of experiments which prove the paradox of choices.

trustworthy. On a daily basis, when we are always in a hurry

For a potential user such a wide variety of products is not good.

and see so many signs and advertisements which influence

People feel unhappy having to choose from several dozens

us, what we need are clear rules and transparency which

of options in different configurations. Thus, potential users

help us put our purchase decisions as well as our life in

waste a lot of time comparing products, which happens to

order, thus filling our life with peace.

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fair events

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Innovations for start

ITM Polska is the only place with the exhibition character where business combines with science, borders do not matter and the 4.0 Industry is not just a phrase, but reality.

All leaders of modern technologies, manufacturers of machinery, fans of technological novelties, passionate of innovations and entrepreneurs, for whom optimization of production, development of advanced science and technical resources and pursuit of possibilities for development are the priority, will meet on 6-9 June.

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fair events

MODERNLOG | 6-9 June

Logistics for the industry Along with ITM Polska fair will be held the only trade fair for logistics in the industry – MODERNLOG International Trade Fair of Logistics, Warehousing and Transport. This is an industry event that favours the synergy of the logistics and industry, which constitutes a response to the growing importance of Poland on the logistics map of Europe and optimization of the material flow in many areas of the industry.

At the exposition will be presented equipment and machines for internal transport and storage, transport management systems, software MES, TMS and WMS, barcodes and automatic data identification systems as well as warehouse, transport and shipping services.

For more information go to www.modernlog.pl

Designer: Alexandre Caldas, Around the Tree, Portuguese ROOTS Chair

FURNISHOW | 26-28 October, Warsaw

Go for quality!

Poznań International Fair is organizing a new event dedicated to the furniture and interior design sectors. The planned exposition area is 4 000 sq. m. The circle of exhibitors will include companies that offer top quality furniture, such as e.g. Portuguese studio Around the Tree. First two days of the event will be held in a B2B formula, the third one however will be addressed to the B2C sector. – We are expecting visitors from Lithuania, Belarus, Estonia and representatives of distant markets: North and South America and the Arabian Peninsula. We are also counting on the designers, developers and investors from Warsaw and its vicinity – says Robert Mieldziuk, the Project Director of Furnishow.

For more information go to www.furnishow.pl

BAKEPOL | 9-12 September, Lublin

Following the trends What are the most important trends in the baking and confectionery industry in 2017? Undoubtedly, one of them is the reduction of sugar.

Baking and Confectionery Industry Fair BAKEPOL supports the following industries: baking, confectionery and ice-cream in implementing solutions that meet the needs of the consumers. At the fair will be presented new, healthy baking and confectionery mixtures, moreover the visitors will be able to see high-tech machines and equipment that not only ease the work in a confectionery, but adjust it to the needs of the market, in operation. The fair will be held in contracting formula.

For more information go to www.bakepol.pl

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fair events

POLIMER TECH | 22-25 November

Let’s talk about polymers In response to the growing demand of the industry for the latest technologies connected with production and processing of polymer elements, we have organized the Trade Fair of Polymers Processing Technologies POLIMER TECH. Fair exposition includes innovative solutions in the following areas: technological, product and organizational. The idea of the event is to increase the sense of responsibility of the industry and society for protection of the climate.

This is to be achieved by efficient energy and raw materials use with simultaneous attempt to eliminate storage of materials as the main way of waste management.

For more information go to www.polimerTech.pl

POLAGRA TECH | 25-28 September

Consolidation of the food industry POLAGRA-TECH and POLAGRA FOOD trade fair will be the biggest industry lounge for the entire food sector, including the meat and fish one, and a perfect place for holding business contracting. This is the place where will arrive the heads of the largest production plants and persons who decide about the way of development of medium, large and also small companies in the incoming years. Formula of the fair will enable one to learn about the modern technological solutions for production of food products as well as establishing and strengthening commercial relations with customers from all over the world.

For more information go to www.polagra-tech.pl

POZNAŃ GAME ARENA | 6-8 October

VR in games Virtual reality (VR) is a relatively young technology, which has already been doing well and has shown its huge possibilities. The organizers are certain that at this year’s event one will be able to experience completely new and very true emotions thanks to this technology. PGA will be the place for meetings and excitement of people from different parts of the world, what will be ensured by leading companies from the gaming industry, independent game creators, You Tubers and organizers of tournaments. Next to impressive stands the attraction will definitely be drawn by the number of players, cosplayers and fans of the latest technologies.

For more information go to www.gamearena.pl

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IdeaExpo.MTP provides advice

Interactive fairs New technologies at your stand It took a while for new technologies to creep into stands‌ Some time ago films displayed on LED screens were the most popular. Then, the first touch screens and touch-operated apps appeared. A real boom came a few years ago when multi-touch screens, tablets and smartphones became more common. It will take a while before they get replaced with VR and AR technologies.

Author Marzanna Wiśniewska, IDEAEXPO.MTP

N

ew technologies used at stands can become

their interactive features can make them more attractive

an effective tool supporting sales or providing

and effective. It seems we are yet to witness a time when

information. Additionally, as the information

a stand is an event-like area.

and adverts can be presented in never-before-seen ways,

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IdeaExpo.MTP provides advice

An impressively large size Although LED screens have become more common, films and multimedia presentations are still a great means of providing information on the company and the product.

The only thing that has changed is the means used for displaying them. Instead of using 40-50” screens, 80-106” screens are getting more and more common. The largest stands are equipped with seamless screen sets, video walls or large-size diode screens. The films displayed on them, recorded with modern cameras and DSLR Full-HD cameras attract visitors from a distance. The screen, additionally, is not only a carrier of information, but also an essential part forming a fully coherent whole with the stand, and sometimes is even its key element. It is widely believed that seamless screens are the best solution, yet it is worth taking notice of the advantages of diode screens. They can be bent into curves, waves or circles, which increases the

Inviting visitors to have fun together is a good way to stay in their memory for a bit longer and pass on some knowledge in an easilyaccessible way

amount of possible arrangements. Moreover, diode screen technology has become so developed that diode screens of the highest quality (i.e. P2, in which the space between diodes is only 2.5mm) can display a full-HD and even 4K picture. Undoubtedly, another advantage of such screens is the fact that they can be used outdoors. The only thing they need is a light quadro-system structure. The screens offer a high contrast which makes it possible to use them in full sunlight – no glare effect and no lines separating the picture, which cannot be avoided with seamless screens.

Diode screens are better for stands in instances when they are suspended up high; this way they offer more comfort to watch the picture. However, if we care about image clarity from a short range, it is better to use seamless screens.

The possibility to use diode screens outdoors is definitely their advantage

A set of four seamless screens makes it possible to present an image at a large stand

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IdeaExpo.MTP provides advice

A small size also does the trick The time when a product description would be placed on a pulpit or in a display is slowly coming to its end. For some time now, tablets have been an attractive means of information at the fair as their greatest advantage is their capacity to store an unlimited amount of information. Such modern information boards have become popular with, for instance, automotive companies. It is worth bearing in mind that today every visitor owns their own smartphone or tablet. Therefore, there is no problem to create apps especially for the fair which could be downloaded from Google Play or the App Store.

The only thing we are then limited to here is our imagination and Internet access (preferably free) within the exhibition halls; however, this is not a problem any longer as Internet access is

Full-HD films displayed on video walls or on large-size diode screens attract attention from a distance

now available. Good examples here will be apps for interior arrangement using the products demonstrated during the fair.

A little cheaper for us, a bit less involving for the visitors and less demanding for the storage memory of the mobile apps will be the popular QR codes, which will swiftly redirect the client Photo courtesy of 180heartbeats + Jung v. Matt

to a specific website or a full company offer. While making use of them, though, one must remember that if QR codes are to be linked to specific information online, they must be easy to scan with a smartphone. For this reason, they cannot be placed either too high or too low. They cannot be too small or too big (unless we want them to be decorative, not practical).

Apps for touch screens Touch devices such as screens, kiosks, tables, interactive floors and info-kiosks are more and more frequently used at stands.

Virtual reality technology at the stand of DS during the Poznań Motor Show 2017

These devices are featured with applications supporting multimedia offers, extended product presentations, films and examples of how to use the product, 3D images, films and computer animations. There are also games and quizzes for the audience. Inviting visitors to have fun together is a good way to stay in their memory for a bit longer and pass on some knowledge in an easily-accessible way.

AR and VR solutions are boldly entering exhibition stands and are very popular with the audience

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IdeaExpo.MTP provides advice

Spectacular video mapping

The future holds a ‘different’ reality

Simply speaking, video mapping is about illuminating

Augmented reality (AR) and virtual reality (VR) solutions

three-dimensional

projectors.

are more boldly entering exhibition stands and are very

Projections on buildings which are made by powerful

popular with audiences. It is no surprise as, so far, both the

projectors are the most popular means. Usually, they are

technologies have been developing rapidly and are slowly

very impressive and transform the façade of buildings

entering everyday life. They have usually been considered

into a multimedia show known as “light and sound”.

a unique attraction. Let’s try to define both the concepts via

For technical reasons, they are held at night. Similarly

simple definitions. AR is a system which combines elements

fascinating shows, yet on a smaller scale, can be set up

of the real world and computer-generated images. The

in exhibition halls, even without turning them completely

projections take place in real time. They are interactive and

dark. It is enough to have a separated space, enclosed

the user has a chance to move in three dimensions. Pokémon

on five sides which are equipped with an object to be

Go is the best-known example of AR. Here, the application

mapped with light. This is a solution Black Red White, which

lays virtual reality (represented by Pokémons) upon real

came back to Meble Polska after a few years, used at their

street images. VR is about using multimedia to create

stand. The objects mapped involved parts of the POSSI

computer-generated items, spaces and events. It can involve

system, the flagship collection of the company. The number

elements of both the real world (computer simulations)

of companies which enter the market offering mapping

and a totally fictional one (video games). Examples of this

animations is increasing. Unless we decide to create a very

are Playstation VR and Samsung Gear VR. Using the likes

complicated show, we can receive a desired effect at

of those devices, you can generate an alternative world at

a reasonable price.

your stand, involving your product in all sorts of applications

objects

with

light

and in various surroundings. Unfortunately, using both the technologies generates high costs of preparing apps, which is what only the largest companies can afford for the time being. However, it is possible to imagine the potential of these devices.

Illuminating three-dimensional objects with projectors guarantees spectacular results

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affiliate program

The best services in Poznań are waiting for You! Attendance in fair events does not have to be associated only with business. It is worth expanding it with experiences that diversify the free time spent in Poznań. Even if “after hours” still means business and business meetings – they can be as enjoyable as possible. We invite you to use the offer prepared under the Affiliate Program – Targi Po Godzinach (Fair after Hours).

T

– it is enough to have a ticket for a fair event with printed

of the Program can receive attractive discounts in great

logo of the program. The second one is service of a concierge

hotels, restaurants, shops and service outlets. They also

– created in order to make the use of the Program even

always obtain the best, tested quality of services adjusted to

easier. By calling on a given telephone number you can

taste and needs of Fair Guests. The selection of products and

receive the most updated information regarding all Partners

he above mentioned Program – Targi Po Godzinach,

the Targi Po Godzinach card with you to make use of them

is based on a network of positive relations. Participants

services is not random. Restaurants, pubs, night and music

and rules of the Program. A concierge will also take care of

clubs, SPA centers, theatres and other cultural institutions

everything which takes precious time during a very busy day

offer their best products and services, what favours relax

– they will book a table at a restaurant or a conference room,

after a long fair day or allows to continue business meetings

recommend some form of entertainment and order a taxi

in a less formal atmosphere. You can choose from the offer

– with just one call!

of twenty six partners.

In 2017, for Participants of the Program – exhibitors and visitors of Poznań International Fair - were prepared two new changes in the Program. First one is a change in the access to bonuses and discounts – today you do not have to have Reklama

30_ pmt

To find out more visit

www.targipogodzinach.pl

or call a concierge at +48 781 312 269

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marketing

Directly to your clients Direct marketing campaigns Are you new in an unfamiliar sector or are you introducing a new product on the market? Do you want to expand your target group of clients looking to use your services or see what the preferences of your potential clients are?

Then the services offered by the Contact Center of the Poznan International Fair (MTP) are just for you!

F The

ollowing many years of experience, the specialists

Unlike a classical advert, direct communication needs

at the MTP Contact Center offer a set of successful

creating databases of clients, which happens to be time-

tools for contacting potential clients directly.

consuming. Trying to meet the market needs, we carry out

team

and

campaigns on the basis of direct communication addressed

promotional campaign fit to your individual needs. It will

to clients grouped in databases according to a variety of

carry out a remarketing campaign and see to it that your

criteria. This way the offer can be tailored to a pre-selected

invitations, folders and other promotional materials are

group of potential clients. Last year remarketing campaigns

delivered to groups of recipients based on your individual

were added to the portfolio of communication services.

criteria. Telemarketing, mailing and texting services are

Taking advantage of the potential of our websites, we

also provided. In this way it can successfully reach new

provide our clients with a modern marketing tool through

clients with your message or boost the value of your brand

which they can reach their clients in the massive Google ad

with which they are already familiar.

server, says Wioleta Grabarska, Director for MTP Visitors.

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can

easily

deliver

an

informative

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marketing

Our databases which the MTP Contact Center uses to

What can we do for you?

carry out its campaigns consist of more than 2 million grouped

All entrepreneurs can use the services offered by the MTP

according to particular industries, types of actions and

Contact Center. Such campaigns may support a company’s

company parameters – these are Poland’s best databases

participation in a given fair, but they will also be an effective

for business contacts!

tool for communication and promotion. The MTP Contact

contacts

to

actively-operating

companies

Center focuses on the creation of effective campaigns which The MTP Contact Center does not sell its databases, but

utilize five tools: remarketing, telemarketing, e-mailing,

it offers assistance in reaching potential clients. Whilst

texting and traditional postal services including printing,

carrying out marketing actions we follow the binding legal

packaging and delivery. All these activities are fully

regulations regarding personal data protection and the

measurable and their effectiveness is based on experience

provision of services via electronic means. Our databases

gained while having carried out a great deal of campaigns

contain data of more than 2 million verified contacts,

for nearly 80 events held by the Poznań International

including companies operating in the market which

Fair. Each and every aspect of the marketing campaign

we communicate with via phone and post. Nearly 25%

is accompanied by professional support at every stage.

of those companies have given consent to have business information fed through electronic means. This way we can communicate with them by e-mails and text messages, says Iwona Napierała, Manager of the MTP Database Section.

The MTP Contact Center’s clients can select contacts from more than 700 sectors, including those widely-recognizable on the market such as construction, agriculture, heavy machine industry, tourism and hotel, motoring, food,

Remarketing

clothing as well as those smaller niched ones such as the

Taking advantage of the number of visits to the websites

funeral, devotional or water and sewage treatment sectors.

administered by the Poznań International Fair, remarketing

Apart from basic data (i.e. the type of activity, the company’s

campaigns are carried out on the basis of cookie files. The

address, phone number and email) the databases offer

way it works is as follows: every person that visits the

contacts to managerial staff (i.e. presidents and owners) as

website of an event organized by the MTP is presented

well as contacts to the marketing, production and logistics

with an advertising banner in the Google ad server. Once

departments. There is also a possibility to filter clients on

it is clicked on, the users are redirected to the website

the basis of country, state, region and city and according to

of the company ordering the campaign. It is a very effective

the job title and the number of staff within the company.

means of reaching pre-selected target clients.

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marketing

SMS

Telemarketing

The phone is a multi-purpose gadget at the moment and

A direct phone call is one of the most effective methods

it is more and more often a personal operational center

of communication in connection with the recognition of the

(calendar, alarm clock, notes, banking and business apps)

target group and its needs. Such a phone call may be inform-

that we always have at hand. According to marketing spe-

ative (communicating the promotional information) or sale-

cialists’ estimates, despite all the new messaging apps that

oriented. It may be aimed at carrying out marketing research

keep coming on the market, the number of text messag-

or obtaining consent for the delivery of an e-mail. It may

es will keep on growing in the years to come. Nearly 40%

also be an invitation to use the offer and it may encourage

of the companies using texting service consider it to be very

the recipients to have the information e-mailed.

effective.

The Contact Center employees are professional consultants

Similar to e-mailing campaigns, text messages sent by the

who are able to direct such phone calls in Polish, English and

MTP Contact Center are addressed to professionals who have

other foreign languages. The MTP Contact Center specializes

given consent to be delivered business information via elec-

in direct telemarketing, telesales and sale support.

tronic means. The average campaign conversion is 30%.

Traditional post

E-mailing E-mailing campaigns are addressed to professionals who have

Annually, the MTP Contact Center sends around 1 million

given consent to receive business information via electronic

pieces of mail of various formats and sizes. This way, it

means. Targeting a campaign within a specific sector is as accurate

can offer attractive postal service prices and a thorough

as a razor cut. Detailed statistics offer a chance to thoroughly

knowledge of high-quality packaging services. It also

determine how successful the material delivered was.

deals with the packaging of non-standard materials such as advertising gadgets, calendars, etc. If needed, it can also design and print letterhead paper, folders, leaflets, envelopes, envelope stickers and prepare packaging according to proper guidelines and graphic materials.

Want to harness the potential of the MTP Contact Center?

Feel invited to contact us: Bogumiła Niemiec tel. +48 61 869 24 97, e-mail: bogumila.niemiec@mtp.pl

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services

Discover all the flavors of GARDEN City!

Are you wondering where to have your lunch during an exhibition or where to invite your client so you can talk business and discuss the details of your contract? Are you looking for a place to host a company or family event? Or, perhaps, you would just like to enjoy your night out after a concert at the Earth Hall? If so, then you’re invited to GARDEN City!

An ideal venue for meetings We are enthusiastic about arranging various types of

The GARDEN City restaurants have already hosted representa-

events, ranging from business meetings, integration parties,

tives of ministries, local governments, members of parliament,

and all sorts of banquets from private to family occasions.

presidents of various chambers and associations, profes-

What we offer our guests is not only modern interiors

sors, ambassadors of Polish congresses as well as many other

which are customizable and able to be rearranged at will,

eminent figures from the world of politics and culture. They

but we will also handle decorations and provide artistic

have also housed multiple events such as a Christmas din-

and technical services. We pride ourselves on our attention

ner for the employees of companies, for example the Cermag

to elegance, modernity and top-notch service.

Group, a business event for 180 people for Polskie Wydawnictwo

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services

Rolnicze [Polish Agricultural Publishing], solemn galas

Poznań welcome its guests offering them a real feast for

including the Jubilee Gala marking the 95th anniversary of

their senses. Its five rooms will pamper your sight with

the Poznań International Fair as well as the 2017 Gold Medal

a harmonious interior arrangement where good design

– Consumers’ Choice Gala. The GARDEN City interiors were

is noticeable everywhere. The Air Room is where you sit

also the home of a romantic Valentine’s Day celebration

in elegant PASSION chairs designed by Philip Starck, whereas

– the first ever party of its kind for Poznanians.

the Crystal Room offers chairs from a classical Polish

Every detail matters The premium designer restaurants located in central

designer, Roman Modzelewski. Visiting GARDEN City is also a good opportunity to experience the furniture of Oskar Zięta and Konstantin Grcic.

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services

Culinary journeys

Taste virtuoso

After every large event, performance or concert in the Earth

The Poles value good and healthy food. They keep

Hall, the GARDEN City restaurants invite you to embark on

searching for new unique flavors and dishes and they value

a culinary journey through the Fire Room, DrinkBAR and

regional dishes. Garden City’s chef, Tomasz Zdrenka, is

the Crystal Room. As part of these cyclical journeys through

trying to follow customers’ preferences. He is specialized in

a great splendor of world flavors, the Chef prepares

modern Polish cuisine featuring French and Mediterranean

a special, five-course degustation menu. This way, one can

influences. He has excelled amidst the world’s top chefs

try the unique combinations of surprising ingredients which

and has taken part in various programs promoting Polish

offer a symphony of smells and flavors, colors and textures.

cuisine abroad in places such as Dubai, Kiev, and Istanbul.

During an event, we invite both the visitors and exhibitors

He has also hosted culinary shows during the Expo Milano

to the light and spacious interior of the Water Room, where

2015. He is a laureate of many recognizable culinary

we serve delicious two-course lunch sets.

competitions including the Polish Culinary Cup, L’art de

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services

la cuisine Martell, the Culinary Champions Rally as well as

prepared with the greatest possible care from the best regional

several other international contests.

ingredients and according to traditional regional recipes.

Cooking is art

The Chef favors products from local suppliers – fresh fruits, vegetables, meat and dairy products. The menu offers many

At GARDEN City we follow the idea of Slow Food which means

dishes made from regional products which often possess the

that we cook everything from scratch using only natural

Protected Geographical Indication label. He pays a great deal

ingredients with no additives. The dishes prepared by our

of attention to gluten-free and lactose-free meals by trying to

chef are always fresh, ecological and smell great for they are

avoid using the most common allergens.

Would you like your event to take place in GARDEN City or would you like to take advantage of the gastronomy service for your stand during a fair? Send us an inquiry: Anna Bąblińska, mobile: +48 691 022 662, e-mail: anna.bablinska@mtp.pl

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tastes of Poland

Delicacies from the Lublin region

Lublin cuisine is a combination of various flavors which originated in both the East and the West. The region’s food is rich in groats, vegetable oils, game meat, honeys and fruits.

Among its classical dishes are those made with flour and groats seasoned with a variety of spices.

Author Adam Niedbał

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tastes of Poland

Cebularz lubelski1

Olej świąteczny roztoczański3

This is by far the most famous dish of the Lublin region dating

Traditional oil production companies from Zamość and

back to the Middle Ages. The onion and poppy seed wheat pies

its environs date back to the 17th century. The oil was

are of Jewish origin. Legend has it that they were baked for king

mostly produced from rapeseed which grew in small fields

Kazimierz the Great by his love, Esterka, who was the daughter

in Roztocze. The best oil is believed to be olej świąteczny

of a tailor from the town of Kazimierz Dolny. They became

roztoczański, which is a key ingredient in Christmas dishes.

popular in Lublin in the 19th century and thanks to a number

The oil, being the first of the region to be included on

of Jewish bakeries their popularity spread throughout the

the List of Traditional Products, is pressed in old wooden

region. The cebularz lubelski was labeled as a Regional Product

or cast iron oil mills in accordance with traditional

by the Ministry of Agriculture and Rural Development and falls

recipes.

Photo: UMWL’s archives

under the EU Protected Geographical Indication category.

Pieróg biłgorajski

2

Żurawinówka momocka4 Bog cranberry, or small bog cranberry, is a shrub typical of

This is the most recognizable dish from the Lublin region

damp areas found throughout the region. Its fruits, which

originating in the countryside around Biłgoraj. It is also

are picked in the autumn preferably after a time of frost, are

popular in other regions such as in and around Janów and

a traditional ingredient of many dishes ranging from cakes

Kraśnik, regions where buckwheat has been cultivated

and desserts to meat dishes, especially those containing

for centuries. The pieróg is either a bread-like or sweet

game meat. The cranberry is also used for making liqueurs

pastry filled with steamed groats and a variety of extras

characterized by a beautiful red color, a slightly tart smell

(e.g. white cheese, potatoes or sour cream) and baked in

and a forest fruit taste.

a bread oven. The List of Traditional Products includes a few local versions of the dish: pieróg biłgorajski, pieróg

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Photo: UMWL’s archives

Photo: UMWL’s archives

gryczany, gryczak janowski, gryczok godziszowski.

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Pierogi nowodworskie5 The Lublin region is famous for its flour and groat dishes.

Pierogi nowodworskie is another typical dish of this area.

As in its other popular version pierogi lubelskie, the dish known as pierogi nowodworskie is filled with boiled buckwheat groats, white cheese and mint. The dish’s slightly salty

Photo: UMWL’s archives

tastes of Poland

Krzysztof Grabczuk Deputy Marshal of the Lublin Region

flavor is boosted and sweetened with raisins, cinnamon and ginger. The List of Traditional Products contains 10 types of pierogi, including those stuffed with buckwheat groats, millet groats, cheese, lentils, broad beans or red beans.

We have a beautiful, vast and ecologically clean region

which offers a great alternative for the inhabitants of large, highly-urbanized metropolitan areas and industrial regions.

Here, you can relax, recharge your batteries and power up. There is also a chance to take advantage of the great splendor of traditional cuisine which has for ages been characterized by various flavor.

The tastes of Lublin are best represented by: cebularz1, gryczak2 which is baked around Biłgoraj, Janów and Kraśnik as well as pierogi whose Lublin version is stuffed with white cheese and groats. Having been inhabited by various nationalities with their own customs, culture and, obviously, cuisine, the region’s local food is often a bit oriental.

Taking advantage of its many assets including its clean environment and rural traditions, the Lublin region is one

Nektar św. Eugeniusza6

of the leaders of the healthy domestic food sector. Ecological

Produced by monks from Kodeń, on the river Bug, the nectar

management is not the only factor characterizing the region’s

is not an alcoholic drink but a herbal honey extracted mostly

agriculture which is steeped in rich traditions, yet also makes use

from dandelions. It possesses medicinal properties and

of the latest solutions guaranteeing high-quality products.

is considered to be an excellent additive to cakes and desserts.

The best food producers are superb ambassadors of the

Honey is one of the most popular products on Lublin menus.

region. Also, they often win awards in various competitions

There are several types of honey, mead and honey-based

(e.g. Nasze Kulinarne Dziedzictwo [Our Culinary Heritage]) and

alcoholic drinks on the List of Traditional Products including

the most prestigious exhibitions (including the German Biofach,

a wide-variety based on buckwheat, raspberries or rapeseed.

Grüne Woche and Polagra held in Poznań). Running parallel to the specialty sectors of the region, food and agricultural companies dominate among those awarded with the sign “Marki Lubelskie [Lublin Brands]”. The economic promotion program, carried out for decades by the region’s local government, supports producers who offer products of the highest quality, implement new technologies and care about the natural environment.

Our activities also concentrate on promoting and supporting events devoted to regional cuisine, such as the Tastes of Lublin Contest, the European Taste Festival in Lublin, the Local Product Festival “Tastes of Zamość and Roztocze”, the Groats Festival

1 2

Lublin Onion Pie Biłgoraj Pierogi

Roztocze Christmas oil 4 Cranberry liqueur 3

5 6

Nowy Dwór Pierogi St. Eugene Nectar

“Gryczaki” in Janów Lubelski. These and many more events, participated in by thousands of people, are rooted in the region’s multiculturalism with its cuisine which keeps on surprising

A complete List of Traditional Products of the Lublin

people with abundant and unique flavors.

region is available at: www.lubelskie.pl/rolnictwo-i-srodowisko/rozwojobszarow-wiejskich/produkty-tradycyjne/

1 2

An onion pie A bread roll with buckwheat filling

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congresses / events / concerts

The center of many opportunities We asked Sabrina Żymierska, the manager of Poznań Congress Center about the recipe for a successful event The interviewer Maria Marcinkowska

Poznań Congress Center more and more often assumes the role of a comprehensive organizer of conferences, trainings, business meetings or banquets. What services are included in PCC portfolio?

Apart from performing the role of the administrator of the largest congress center in Poland, Poznań Congress Center is also a Professional Congress and Conference Organizer, which in practice means that we offer comprehensive servicing of events, from the moment of receiving an order for holding an event, until the event is finished. The scope of tasks mandated to PCC obviously depends on the customer, but we recommend to mandate the organization of an event to one

Our offer includes: servicing of registration, including accepting payments from participants, issuing invoices and correspondence with participants. We are also responsible for layout of the event, thus for the website of an event and its updating, preparation of badges, advertising gadgets, leaflets or other advertising materials, depending on the needs. Moreover, we also organize catering, accommodation, transport of participants, galas and accompanying events involving artists, as well as ensuring trips in Poznan and its vicinity.

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Photo: Poznań Congress Center press service

company, which significantly facilitates its coordination.

Are these services performed only at premises of Poznań International Fair?

We certainly also have been organizing events outside MTP. Among our largest projects should be listed e.g. the many years of organization of the Nationwide KRIO Congress in hotel Gołębiewski in Wisła, or servicing of the International Congress of Operational System Tests (Euro2016) at premises of Poznań University of Technology last year. In the past we also successfully organized events in Warsaw or Cracow.

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As we are talking about location, what should we take into account when choosing a place where our event will be held?

First of all, you should check the accessibility of the venue in terms of transport. This is extremely important particularly when you are organizing international events – participants should be able to get to event place in shortest possible time and with a minimum

congresses / events / concerts

At Poznań Congress Center we are working hard to make the entire event as innovative and tailored to the customer that its participants will remember the entire event organized by us, and not just its part.

number of changes (of transport means). We all want the comfort of participants, we want them to arrive at the place relaxed and

the customer very well and check who are the targeted

with good memories from their travel to the place.

participants. In the first place, it is good verifying what

Furthermore, you should verify if the venue can be arranged in

attractions are known to the participants of the event

any way, meaning that there is a possibility to adjust it to the

in order not to duplicate them. It is important to personalize

character of the event and logistic accessibility. It is important

the offer to make every participant of the meeting feel

that technical crew and exhibitors have a place for unloading their

unique. You should also remember about the details that

equipment – it is worth checking if there is a driveway leading

are a confirmation of the quality which the customers

to the main entrance and a possibility for unloading. In order

always appreciate. The WOW effect is not always achieved

to ensure appropriate arrangement, it is worth asking if you can

by one event or attraction. At Poznań Congress Center we

make suspensions, carry out additional electrical connections

are working hard to make the entire event as innovative and

and if there is a backroom for catering in the venue. If the building

tailored to the customer that its participants will remember

in which we are organizing an event is not a commercial building,

the entire event organized by us, and not just its part.

it is worth making sure that there is a possibility for the technical crew to work at night or extend the building’s operation hours.

What makes you successful?

Now when we chose the place, we have to make sure

First of all, a close team of people who have huge experience

that the event stays in the memory of participants for

and like cooperating with customers. Moreover, the trust of

a long time. What is the recipe for the WOW effect and

customers that we will organize each event in a comprehensive

making the event differ from all other events?

and professional way and that we are always willing to help and give advice. We engage in each project as if it was our own

First of all, we need to get to know the expectations of

event.

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1(339) 2017

congresses / events / concerts

What makes us successful is a team of people who have huge experience and like cooperating with customers.

One should not forget that in September 2017, for the first time in Poznań will be held the Congress of Women.

To our congress center will arrive almost 2 000 women and men from all over Poland to talk during many panels, discussions and workshops about issues connected with international politics, internal politics, ecology, childcare, economy and health. Furthermore, under our care are also the events organized cyclically at our premises such

What is the biggest challenge?

as Apartment and House Fair, International Dog Show, Poznań Beer Expo, Top Pulmonological Trends Congress

Very frequently we have to fight against time and in fact,

or many Christmas and New Year-related events organized

with no available dates. Our premises are used by very

by corporations.

many customers at the same time, fortunately we efficiently organize the work of all teams and until now we did not have problems with reconciling all organizers. Currently, all dates are practically booked until the end of the year, and in 2018

Poznań Congress Center is a modern congress,

our calendar is filled in 70 %

exhibition, entertainment and sports center, which offer includes all facilities at Poznań International Fair.

Can you tell us what are your plans for the second half

PCC offers over 70 conference rooms, 16 exhibition

of the year?

halls, open space and car park for 2 000 vehicles.

The architectonically diverse interiors enable organization

We have a very busy half of the year ahead of us, as we were

of various events, from business meetings for a dozen

mandated to organize 5 international events in 2018, out

or so people to events for over 11 000 participants.

of which 3 will be held outside MTP. All websites of those

Great location, large selection of hotels, proximity of

events, together with information for participants, should

the airport and train station and extensive cultural

start working since September. At the appropriate time we

offer of the city make PCC a perfect venue for holding

will also open registration systems – and then we will be

professional conferences, congresses, fairs, sports and

receiving first registrations and inquiries from participants.

cultural events.

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congresses / events / concerts

Entertaining top league There is always something going on in Poznań Congress Center.

In the last months the Earth Hall hosted music, theatre and stand-up stars. All tickets sold and standing ovations are a confirmation of uniqueness of the events organized in the heart of Poznań.

Photo: MTP press service

The Georgian National Ballet “Sukhishvili” appeared in the Earth Hall and for the second time gave a very spectacular and dynamic show with its 500 dancers and own orchestra. The show arose a lot of emotions thanks to its beautiful costumes and spectacular choreography based on traditional Georgian dances, elements of martial arts and acrobatics

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1(339) 2017

Photo: MTP press service

congresses / events / concerts

Photo: MTP press service

Photo: MTP press service

Perfect, the legendary Polish rock band, present on the music market since 1980, gave a concert in the Earth Hall on 4 April

Photo: MTP press service

Photo: MTP press service

World class musicians from Scott Bradley’s Postmodern Jukebox took the audience back to 1920s.

Abelard Giza, Katarzyna Piasecka, Tomasz Joachimek, Rafał Rutkowski, Rafał Pacześ, Łukasz Lotek Lodkowski, Tomasz Boras Borkowski and Jacek Stramik – in other words – the most unconventional, playful, spicy and first of all, funny comedians made an appearance in the Earth Hall during the 4. Stand-up Comedy Gala

Zbigniew Wodecki, singer, instrumentalist and composer, whose biggest hits are known throughout Poland, celebrated the 40th anniversary of his music career in the Earth Hall. The special guest of the concert with the greatest hits of the artist was singer and composer Zdzisława Sośnicka, who appeared on the stage for the first time after 8 years of break

If you want to organize Your event in the Earth Hall or other facilities of Poznań Congress Center, contact: Sabrina Żymierska, phone +48 61 869 2131, e-mail: sabrina.zymierska@mtp.pl

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congresses / events / concerts

The Congress of Women in Poznań

Kayah Bregović in the Music Hall

For the first time ever the Congress of Women will be organized outside Warsaw.

Its organizers decided that the 9th edition will be held in Poznań at premises of Poznań International Fair. On 9 and 10 September, women from all over Poland will have an opportunity to hold discussions about politics, ecology, culture, motherhood, their rights and many other issues which are important for them. Two plenary sessions dedicated among others to global and national politics and 15 thematic centres will be held in the Earth Hall.

Kayah and Goran Bregović, after 17 years, again have reunited and are going on a concert tour. The artists will give 7 concerts in Poland. On 18 September they will give a concert in Poznań at premises of Poznań International Fair in the Music Hall MP2. They will also present their cult repertoire from the CD “Kayah & Bregović” in Warsaw, Cracow, Wrocław, Gdynia, Łódź and Szczecin.

At the concert one will hear such hits as “Prawy do lewego”,”Śpij kochanie, śpij”,

„Byłam różą”, „To nie ptak”, or “Sto lat młodej parze”, however the artists also promise music surprises.

Album ”Kayah & Bregović” is a cult CD in the history of Polish music. The CD was released on 1999 and sold more than 1 million copies and received the status of a Diamond CD and many music awards, among others 3 Fryderyks and 4 Superjedynkas. Despite the years, the songs from the album are still current and win the hearts of the next generations.

At premises of Poznań International Fair, doctors from all over Poland yet another time were able to learn about the latest trends in medicine and new solutions in diagnostics and therapy. Congress Top Medical Trends took place on 17 to 19 March. Previous edition of this unique meeting on a national level was participated by as many as 4 thousand doctors.

The aim of the Congress is to transfer the latest medical knowledge and therefore it focuses on discussions. – During the majority of congresses there is no time for a discussion. At the TMT we cultivate the habit that after a finished session, lecturers move to different rooms with all interested guests. And there is no time limit. The discussion lasts until all questions have been asked and answers provided – says Prof Jacek Wysocki in an interview for www.termedia.pl.

The Congress is organized by Termedia Publishing House, publisher of periodicals Lekarz POZ and Top Medical Trends – Guide for GPs.

Photo: MTP archive

Top Medical Trends

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congresses / events / concerts

STAR WARS in concert a big screen and remarkable light show which will take the audience into the world created by George Lucas.

Dirty Dancing Show

Photo: MTP press service

On the occasion of the 30th anniversary of the premiere of “Dirty Dancing” that falls this year, in the Earth Hall was held a music and dance Dirty Dancing Show.

It was an amazing performance during which the performers reminded the

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The premiere spectacle in Cracow gathered over 2 000 spectators and the organizers are expecting a similar attendance in Poznań.

Photo: MTP media outlet

Producers and authors of the project “Symphonic Queen” invite everyone to a special concert in Poznań – “Star Wars in concert” performed by the Hollywood Symphony Orchestra and Alla Vienna orchestra, under the conduction of Jan Niedźwiecki. This multimedia show will be enriched by spectacular visualizations and outstanding play of lights. The audience will be able to admire the models from Star Wars, and the appropriate atmosphere will be ensured by costume groups, among others by the Polish Garrison, Eagle Base or Empire of Power.

The concert will be held in the Earth Hall on 25 November 2017.

The concert will start with the most famous “Star Wars Main Title”. There will also be other well-known motifs such as “Imperial march”. The entire show will be composed of 16 most famous music themes written

by John Williams, which will be played in a chronological order, from the first episode “The Phantom of Menace” to the seventh episode “The force awakens”. The music will be accompanied by visualizations on

The legend of rock in the Earth Hall audience all hits from this cult film. The live music constituted a great background for spectacular choreography. The event turned out to be such huge a success that the artists will be back on the stage in the Earth Hall already on 21 June!

Lady Pank – the legendary rock band led

by Janusz Panasewicz, gave a concert in the Earth Hall under the tour “Lady Pank – 35 years – acoustically”. Apart from its greatest hits in the unplugged version, the band also presented many surprises, such as e.g. special set list, lighting and gadgets dedicated exclusively to this tour. Lady Pank for over three decades has been delighting its fans and for their concerts come three generations of Poles.

The acoustic tour certainly constitutes an interesting proposal for everyone who wanted to hear Jan Borysewicz, Janusz Panasewicz, Kuba Jabłoński and Krzysztof Kieliszkiewicz in unique arrangements and in untypical concert venues. Contrary to typical concerts, this time the musicians from Lady Pank performed sitting, putting aside the usual rock expression.

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Plan your visit at the fair in the next 12 months

Programme of the trade fair 2017

New event

06.06-09.06

06.06-09.06 06.06-09.06 06.06-09.06 06.06-09.06

19.08-20.08

05.09-07.09

09.09-12.09 12.09-15.09

14.09-16.09 22.09-23.09 23.09-26.09 25.09-28.09

06.10-08.10 07.10-08.10

11.10 -12.10

13.10-15.10 15.10 17.10-19.10

New event

New event

New date

New date

26.10-28.10 November 03.11-05.11 22.11-25.11

22.11-25.11 30.11-03.12

01.12-03.12

2018 INNOVATIONS – TECHNOLOGIES – MACHINES POLAND (ITM POLAND): HAPE – Exhibition of Hydraulics, Pneumatics and Drives MACH – TOOL – Machines and Tools Exhibition METALFORUM – Exhibition of Metallurgy and Metal Industry SURFEX – Exhibition of Surfach Treatment Technologies WELDING RESEARCH FOR INDUSTRY WORK SAFETY IN INDUSTRY 3D SOLUTIONS SUBCONTRACTING – Industrial Subcontracting Exhibition MODERNLOG – International Trade Fair of Logistics, Warehousing and Transport ROLTECHNIKA – Agricultural Exhibition – Wilkowice near Leszno concurrently: Festival of Old Tractors 1) TARGI MODY POZNAŃ: NEXT SEASON Exhibition of Clothes and Accessories – Spring-Summer 2018 FAST FASHION Exhibition of Clothes and Accessories – Autumn-Winter 2017/2018 BTS Exhibition of Shoes and Leather Goods BAKEPOL – Baking and Confectionery Industry Fair – Lublin DREMA – International Trade Fair of Machines and Tools for Wood and Furniture Industries FURNICA – International Trade Fair of Components for Furniture Production SOFAB – International Trade Fair of Upholstery Fabrics and Components for Upholstered Furniture CEDE – Central European Dental Exhibition 2) Poznań Optical Exhibition 3) TASTES OF THE REGIONS 4) POLAGRA – TECH – International Trade Fair of Food Processing Technologies POLAGRA – FOOD – International Trade Fair for Food POLAGRA GASTRO – International Trade Fair for Gastronomy INVEST – HOTEL – Hotel Equipment Trade Fair PAKFOOD – Food Industry Packaging Fair POZNAŃ GAME ARENA (PGA) – Entertainment and Multimedia Show HOBBY – Meeting people with passion AQUA & ZOO – Pet Exhibition HAPPY BABY – Fair of Toys and Goods for Children GOLDEN MARKETING CONFERENCE Golden Marketing Expo POZNAń SPORT EXPO 18th Poznań Maraton 5) POL-ECO SYSTEM – International Trade fair of Environmental Protection EKOPOLIS – Ecological Town SALON OF ECO-TRANSPORTARTION FURNISHOW – Furniture and Interior Design Fair – Warsaw RYBOMANIA – Angling Fair – Lublin RETRO MOTOR SHOW STONE Industry Fair GLASS Industry Fair POLIMER-TECH – Trade Fair of Polymers Processing Technologies

New date

14.01 18.01-21.01 30.01-02.02

30.01-02.02

Wedding Fair 6) POLAGRA – PREMIERY – International Agricultural Fair BUDMA – International Construction and Architecture Fair KOMINKI – International Fireplaces Exhibition INTERMASZ – International Fair for Construction Machinery, Vehicles and Specialized Equipment February CAVALIADA LUBLIN – Horse-Riding Equipment Fair February CAVALIADA WARSZAWA – Horse-Riding Equipment Fair 7) 9.02-11.02 RYBOMANIA – Angling Fair – Poznań

KNIEJE – Hunting and Shooting Exhibition

BOATEX – Swimming Equipment and Water Sports Exhibition 9.02-11.02 TOUR SALON – Fair of Regions and Tourist Products 19.02-21.02 TARGI MODY POZNAŃ:

NEXT SEASON Exhibition of Clothes and Accessories

– Autumn-Winter 2018/2019

FAST FASHION Exhibition of Clothes and Accessories

– Spring-Summer 2018

BTS Exhibition of Shoes and Leather Goods 22.02-24.02 GARDENIA – Garden and Landscape Architecture Trade Fair

SPECIAL DAYS – Holiday and Special Occasion Products Fair

SPORT INVEST Sport and Recreation Trade Fair 03.03-04.03 AGRO – PARK – Agricultural Fair – Lublin 8) March RYBOMANIA – Angling Fair – Sosnowiec 06.03-09.03 MEBLE POLSKA – Furniture Fair

HOME DECOR – Interior Design Fair

ARENA DESIGN 15.03-17.03 SALMED – International Trade Fair of Medical Equipment

and Instruments 16.03-17.03 Poznań Optical Exhibition 3) 22.03-23.03 EDUTEC – Exhibition for Technology and Equipment

in Education 23.03-25.03 EDUCATION FAIR

Books for Children, Young Adults and Parents

– 16th Poznań Trade Fair Meetings

21. Science and Popular Science Book Fair in Poznań 9) 24.03-25.03 LOOK – Hairdressing Forum

BEAUTY VISION – Cosmetics Forum April DREMASILESIA – Fair of Woodworking Machines and Tools – Sosnowiec 05.04-08.04 TTM – Automotive Technology Fair 10)

POZNAŃ MOTOR SHOW 13.04-14.04 SAKRALIA – Trade Fair of Church Furnishings, Liturgical Objects and Devotional Items 13.04-15.04 POZNAN SPORT EXPO 15.04 11th PKO Poznań Halfmaraton 18.04-19.04 DNI PRZEDSIĘBIORCZOŚCI POZNAŃ 11) 23.04-26.04 INSTALACJE – International Trade Fair of Instalation

TCS – System Heating Trade Fair 12)

SECUREX – International Security Fair

POZNAŃ MEDIA EXPO 24.04-26.04 SAWO – International Fair of Work Protection Fire-Fighting

and Rescue Equipment 09.05-11.05 EXPOPOWER – International Power Industry Fair

GREENPOWER – International Renewable Energy Fair 25.05-26.05 VIVA SENIORZY! 25.05-27.05 FIT-EXPO – Fitness & Sport Park

CAVALIADA POZNAŃ: CAVALIADA SPORT, including: International Indoor Jumping Competition CSI3*-W CAVALIADA SHOW Horse-Riding Equipment Fair Art & Craft Festival

1. Organiser: Lipno Municipality / 2. Organiser: Exactus sp.j. / 3. Organiser: Inter-Province Gild of Optical Craft – Poznań / 4. Co-organiser: Union of the Provinces of the Republic of Poland / 5. Organiser: Poznań Sport and Recreation Centres / 6. Organiser: Magazyn Ślubny / 7. Co-organiser: Polish Horse-Riding Association / 8. Co-organiser: Targi Lublin SA / 9. Co-organiser: Adam Mickiewicz University Press – Poznań / 10. Co-organiser: Association of Automotive Technology / 11. Organiser: Poznań City Hall / 12. Co-organiser: Izba Gospodarcza Ciepłownictwo Polskie

Dated 08.05.2017 Before deciding to participate in the fair, please check the date of the event on the

www.mtp.pl