Perils
The
of Perceived Popularity By Ashley Klimecki
OCCASIONALLY WE CAN FIND OURSELVES OVERWHELMED WITH A DESIRE TO BE PERCEIVED IN A CERTAIN WAY, PERHAPS A LESS AUTHENTIC VERSION OF WHO WE ARE.
W
hether it’s during those awkward teenage years when we’re struggling to find our place in the world and not yet aware of how important our individuality is. Or when we choose to appear more popular than we are, by entertaining 600 Facebook friends we never actually see. We can find ourselves desperate to project a certain image, however as it filters into the business world, it can be incredibly destructive and requires a certain level of commitment to reign it back in and repair the damage. There’s no denying the overwhelming appeal of having a mass following on your Facebook page. But unless they’re engaged by your content they may as well not be there, as they are then just an inactive number that won’t bring you any closer to that next sale or extending your brand awareness in any way, shape or form. There are a few specific traps we can fall into that see us picking up these ‘fake followers’ whether it be
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| MUMPRENEUR MOVEMENT
