MARKETING. MARKETING. MARKETING… ALL WE HEAR ABOUT THESE DAYS AS AN ENTREPRENEUR IS MARKETING!

5Most Common Marketing Mistakes Small Business Owners Make

By Sian Yewdall

Yes, of course you understand the importance of marketing your business to make money, but when you sit down to write a powerful social media post, all you hear is the sound of the TV in the next room or see the laundry that needs folding. In other words, you avoid marketing like the plague. Blame being too tired. Too busy or more honestly, ‘I don’t know how’ so you give up and figure you’ll try again another day when you have more brain space. Should it really be that hard?! If you’re ready to declare, enough is enough, and tackle your marketing once and for all, here are the 5 most common marketing mistakes small business owners make at some stage (yes, I’m guilty of them too!)

Marketing is the conduit between a need or desire and a service or product that can fulfill it. That’s it.

Your mindset matters. Your ability to help others matters. Your business matters. Your message matters. Your story matters. Above all else, YOU matter. Just the way you are and we need you. I’m not saying you have to be on the front cover of every magazine to make a difference, but you do need to get out of your own way and show up for your audience so they can find you first and foremost, connect with you and communicate with you. That’s visibility. As I like to say, your business isn’t about you! It’s about the incredible life changing magic you bring to your clients. You’re simply the conduit between where they are and where they want to be.

Sian Yewdall

Sian Yewdall is a Marketing & PR Coach for heart-driven ambitious women ready to harness their voice, carve their space in the market and make an impact in the world.

As an award-winning Communications & Marketing specialist with 20 years experience in the sector, Sian has established vital awareness campaigns that set the national agenda; cultivated profitable sponsorship deals; managed public relations strategies for international companies and created awardwinning events that raised funds for not-forprofit organisations. In 2017 Sian established and grew a successful print and digital magazine, to inspire and support regional women in business across Australia before closing it down as a result of her family home being flooded by the monster monsoon that devastated North Queensland in February 2019. Today, she combines this personal experience with her professional accolades to support ambitious female entrepreneurs achieve their higher purpose.