7
FOR BUILDING YOUR BRAND FOR MEDIA TIPS AUTHORITY
By: Neferteri Plessy, Elevated Strategist BEING AN ENTREPRENEUR OR BUSINESS OWNER IS MORE THAN JUST CREATING A BRAND, OR QUALITY PRODUCT. ONCE YOU HAVE A BRAND OR PRODUCT, THE QUESTION BECOMES: "HOW DO I SELL IT?"
S is.
elling or marketing your product is half the job and if it’s not done correctly, you will fail, no matter how amazing or earth-shattering your product
Many entrepreneurs understand this, but many don’t quite grasp the vital importance of this concept. It’s understandable, but the hard truth is that marketing is essential. Consistently creating effective marketing that leads to long term and stable business opportunities requires a brand that’s built with media presence at its core. Having successfully worked with various brands over the years and overseen their marketing efforts, I want to share seven tips for building your brand through greater media presence that will help you do just that. Keep these tips in mind and apply them consistently in your business and you will build the kind of media awareness your brand needs to achieve success year after year in any niche:
1.
Create a Signature Talk or Training – The best brands are those that stand out as offering the solution in their particular niche
or area of expertise. A great way to express your unique expertise is by creating a signature talk or training program that clearly establishes your knowledge or that features the unique power of your products. A signature program is a great way to build media awareness for yourself and your brand. Find that unique product or service that you can offer and be the very best at it.
2.
Know Your Niche Like a Million Dollars Is On The Line… Because It Is – This is similar to the last tip but applies a little more broadly. You need to be the expert in your niche if you want to sell to it. Know what drives your customers like you know the back of your hand. If you don’t know their business, they’ll pick up on it quick and it will be game over.
3.
Create Relationships, Not Contacts – Everyone is more willing to buy from someone that they feel they know and trust. Take a genuine interest in your customers and their needs. Try to understand what drives them and their business and do what you can MUMPRENEUR MOVEMENT |
27
