ADVOCACY & LEADERSHIP Highlights
8
64%
Research report delivered
Open rate on research report correspondence
Regional Crisis Committee maintained
18
$285,000
COVID-19 Updates
Directly secured additional investment for COVID-19 recovery
Goal To provide clear direction for growth and development in the Murray region through strong leadership, advocacy and industry engagement.
Strategic Priorities • Continue to be the leading cross border entity for tourism industry advocacy, research and support •C ontinuously evolve and provide guidance and support in implementing the region’s crisis management plan in response to COVID-19 •C oordinate access to timely and relevant research with shared benefits that can be adopted widely by the community •A dvocate for government funding assistance for the region.
Key Outcomes Strategic Research Our research program enabled us to advocate to government in relation to impacts associated with COVID-19 health directions, border closures along with measures such as additional support for the industry and region. Additionally, the research program provided a range of data and insights from which the regions future recovery plan has been developed to guide the collective efforts to build back the visitor economy in a living with COVID-19 environment.
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