INDUSTRY EDUCATION & TRAINING Visitor Engagement Strategy Implementation Information to Inspiration Program (i2i Program) In the pursuit of implementing the Murray region Visitor Engagement Strategy, we developed a range of initiatives. This previously successful program was again delivered in 2022 with a focus on new Visitor staff and volunteers, the program is designed to build customer capability of the Murray region visitor information centre staff and volunteers. It was delivered to better equip the team through increasing knowledge, skills and expertise to assist with the activation of the Murray region Visitor Engagement Strategy. As identified in the strategy, the delivery of face to face information is changing through a combination of evolving customer needs, delivery approaches and technology and the training was delivered to ensure the Murray region remains at the forefront of visitor servicing. The intensive program consists of:
7 Module Course Content
Guidance from customer experts
14
Combination of delivery through webinars, workshops & live weekly sessions
26 Number of participants
Program valid for 12 months Ongoing participation
23
