UPDATE Cover Story: Spanish power all over the world Audio manufacturer D.A.S Audio has been in the industry for more than four decades, always designing and creating sound reinforcement systems for different sectors of the market. The Valencia-based company has built a strong name in the industry, having now offices in different parts of the world, Made in Spain products and a highly skilled staff. In this article, D.A.S Audio Group’s CEO, Manuel Peris, will tell more about the company and also Eduardo López, project manager, and Gonzalo Aguirre, sales manager for Latin America and the Caribbean, will explain some details on how D.A.S is doing in the region and worldwide. PAGE 44 Representation: Celestion has new distributor in Spain Professional audio and instruments loudspeakers manufacturer, Celestion, announced Iberloud will now be in charge of its products distribution in the Spanish territory. PAGE 24
Strategy: Elixir has more technology and new packaging Strings company is not only presenting the new Optiweb coating option but also is launching a revamped visual for all the strings line. See more on PAGE 28
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Market: Powersoft focuses on technology and knowledge Italian amplifiers brand has been gaining more presence in the region, thanks to a technology training strategy not only for end users but also for distributors. PAGE 38 Distribution: Ayrton is now in Mexico with Vari Well-known Mexican company Vari Internacional has now the exclusive distribution of lighting brand Ayrton, which will be officially available in the country for the first time. Important news for local users! PAGE 30 Corporative: Adam Hall presents changes in the company Adam Hall Group is widening its strategy with a new corporate image, new buildings and more online presence. The company also plans to focus more on client’s service and experience, plus the launch of more product options for all the group’s brands. PAGE 26
Anniversary: 25 years for DPA Microphones This year is an important one for DPA Microphones since they are celebrating their 25th anniversary with the launch of three commemorative microphone kits and the DPA Get Closer world tour. PAGE 40
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Interview: Meet Fane! Loudspeakers manufacturer continues promoting its image in the region and managing director, Mark Barnes, tells us some interesting details to know them more. PAGE 32
Trade show: Sound.check Expo celebrated 15 years Mexican trade show confirmed its position as one of the main shows in the region once again, highlighting its good organization, stands quality and an interesting educative program in parallel. PAGE 72
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11/07/17 12:23
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