UPDATE

COVER STORY: ODERY, THE NAME OF SUCCESS Odery made history. It is one of the Brazilian brands that managed to exceed the country’s borders and be recognized throughout the world. It’s the result of the work of a family business that started when Mr. Odery decided to create drum sets in his backyard: “I can do this!”, he said and he was right! The brand and its products are distributed today all over the world, with manufacturing in Brazil and China. The company is headed by Mauricio “Odery” Cunha, CEO, who gets involved in every department of the company, with focus on sales and marketing, while his father, Mr. Odery, still takes charge of manufacturing. Learn more details in this interview with Mauricio. Page 40

HANDMADE: STRING INSTRUMENTS BY GUITARRERIA ALBERTO MARTÍN RAMOS Alberto Martín Ramos is an artisan luthier of Spanish, classical, flamenco, acoustic guitars and others. From his workshop in Malaga, Spain, he creates interesting high quality handmade instruments and he opens its doors we can see his work. PAGE 34

LIGHTING: HIGH END SYSTEMS HAS EXPANSION PLANS IN LATIN AMERICA HES, a company part of ETC, is working in the region to expand its distribution network and the reach of its lighting and control products to Latin users. Noel Garcia, sales manager for Latin America, explains more in PAGE 48

CORPORATIVE: MUSIC TRIBE PRESENTS A NEW BET FOR THE FUTURE Industry 4.0 and “Smart” manufacturing building are two concepts that will be part of the new venue Music Tribe will build in Malaysia. PAGE 26

MANUFACTURING: MEET ONAS GUITARS AND ITS ARGENTINE ELECTRIC GUITARS Onas is one of the brands that compose distributor and manufacturer Tevelam, a company that has been betting on manufacturing high quality instruments in Argentina. Meet its guitars and their handcraft production here. PAGE 54

ANNIVERSARY: 35 YEARS FOR PRS Much more than just electric guitars, little by little PRS expanded its reach to acoustic guitars, amplifiers and more recently strings. A rich anniversary story! PAGE 58

INTERNATIONAL: SCHERTLER IS LOOKING FOR DISTRIBUTORS IN LATIN AMERICA The world of instruments and professional audio mixes in Schertler’s history, going through pickups to loudspeakers and amplifiers. The company is now looking for distributors in Latin America. PAGE 36

TRADE SHOW: NAMM SHOW 2020 DIVIDES ITS OFFERING The NAMM Show is round the corner and continues its evolution to provide the best service for visitors and exhibitors with the new music, sound and live divisions. See you in Anaheim! PAGE 74.

TRADE SHOW: HOME OF DRUMS DEBUTS IN MUSIKMESSE April 3rd and 4th will be the days marked for the launching of Home of Drums, a new event that will add even more attraction to Musikmesse. In this space we will be able to find all kind of products, share knowledge and see live performances with the participation of well-known international drum brands. PAGE 70

La línea de amplificadores acústicos más vendida

¡Amplificación para instrumentos acústicos, voces y más! Los sistemas de preamplificación y pickups Fishman son reconocidos en todo el mundo por su sonido cálido y preciso. A lo largo de los últimos 30 años, más de siete millones de ellos han sido instalados en instrumentos acústicos de cada estilo y tipo concebibles. Los amplificadores Fishman Loudbox son creados con ese mismo sentido de musicalidad y precisión, y es por eso que cada vez más músicos los eligen.

Para más información, visita fishman.com

*MI Sales Track