Press Releases Press releases are articles that are written solely for news purposes, and are intended to get attention from editors, website owners, agents, and all sorts of other news sources. Whereas writing a press release that gets picked up by a national magazine is somewhat difficult, writing a press release that passes online syndication’s standards is fairly easy. Press releases have to be:
• In professional article format, not conversional text or sales copy; • Newsworthy, as in a mainstream news story; and • State an item and then provide increasing detail with a link and contact information. Press release distributors will not pick up poorly written press releases, and this is an especially rotten feeling to experience—especially if you’ve spent big money on press release distribution. (Some sources like PRWeb charge upwards $200 for each submission.) The good news is that a press release can easily make the “news” tab and receive maximum exposure in a small period of time, if it is deemed truly newsworthy. Topics for news angles could include subjects like inventive new products, customer incentives, celebrity endorsements, big name client signings, news trends, charity partnerships, and the like. Stuff that would actually make the news and not just a conversation between search bot and WordPress! In fact, sources like Yahoo and Google only pick up popular stories that are published and syndicated. Most of the top press release distribution sites don’t archive old press releases, and so are limited to 30 days of maximum exposure. Some press release sites do archive old stories permanently and these are usually free sites, not major publicity companies. Still, free press release submission can certainly help you build
