When it comes to opting in, some campaign managers are happy with one opt-in form (usually an email signup box) while others elect for double opt-in signups, which may require clicking a link inside of an email message after signing up, or checking a box before submitting an email address. Once you have permission to send emails, and actually have their FULL attention (meaning no instantly deleting emails or a software program automatically sending it to a spam folder) then you can focus attention on creating an intricate email campaign that communicates on a personal level with your customers. Many Internet users actually prefer email communication when it comes to sealing a deal or making a sale. They want that one on one attention if they are to spend their money…they prefer the assurance of a human being rather than a robot auto responding to their purchase. So in lieu of this, though you are going to be using auto responding tools, do not make your email content seem like a form. Instead, take advantage of this secure and private connection and make an attempt to personalize letters and personalize responses to questions if you have the time. After all, many purchases still go through email (using PayPal, or freelancer sites like Elance.com or auction sites like Ebay) rather than social networks or even home websites.
Mailing Lists The next step is to create a mailing list so you can email all of your customers (or perhaps just a segment of your total leads) by simply clicking a few buttons. This is sure more convenient than drafting 1,000 individual email posts! You have two options: you can assemble a mailing list on your own, or you can use software that automatically stores all of your new leads’ email addresses for you. You can manually enter the email addresses in a database, or install a CMS site plug-in that stores info for you, or you can use a freeware auto responder program which stores lead information and also helps you organize multiple email campaigns.
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