• Make the content informative or entertaining, not merely video covering familiar or “done to death” subjects;
• Look for “niches” that have not been done yet; use a search engine to search for existing videos of your idea. Create the most search-requested videos that don’t exist yet; and
• Remember also to tag your content with text, or else your content may not be searchable at all. However, it may surprise you to know that Google is already promoting new audio search technology that may vastly improve in the near future.
Where to Host Your Content This is an easy step, right? Not necessarily. Many people actually do want to host heavy video and audio content on their main site…they will definitely benefit from all the traffic if the content goes viral. However, this will take up huge amounts of web space and “bandwidth” (trust me…you don’t really have “unlimited bandwidth”) and you may end up having to opt for a dedicated server (big bucks) sooner than later. No wonder many business owners prefer to work through a free storage site, or perhaps a social networking site that allows the storing of very large files. Some of the most obvious sites for storage include YouTube (you can even create your own channel and links and store all of your videos in one location), Facebook (you can store videos on your own page) and a handful of other sites like DailyMotion, MetaCafe and so on. (For some reason though, MegaUpload doesn’t seem to work anymore…) Besides these two options, you have a third one: host your large content on a storage site and then simply link to it with your social networking page or your official website. The good news is that a few cloud storage services (the biggest thing in online business today) are free. Cloud servers are a great idea, as they allow you to remotely back up your content so that data damage is never an issue anymore.
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