that he’s happy and living the big life—something that others will definitely pick up and want to know more about. You can use the same concept when you create viral video. Tell a story and address— however subtly as possible—the needs of your customers. Better yet, you could use a site like Pinterest to link all of your images together and tell a continuing “story” of your values, your company directive—the things, the images that matter to you. Even though you’re blatantly advertising, you are saying quite a lot.
Unique Content If you don’t have any ideas for video, or don’t see any use for video, then don’t bother making any video clips. There are way too many boring, amateur and pointless videos out there. If you would rather write, then write—but focus on creating outstanding creative text pages that can go viral and earn you lots of traffic. Oh, your work is cut out for you, all right. Basic texts and even fairly good articles don’t go viral…they simply get occasional traffic. If you want to get loads of free traffic then you have to focus on making your content thoroughly unique and dynamic in concept. You want your audience to think that they cannot and will not see anything like this ever again—and this will move them to share it with their friends. That emotional reaction is pivotal. Not we’re not saying you have to write something that’s going to get everybody misty-eyed. (Might not work very well if your goal is selling beer) But the emotional reaction you are looking for can result from anything that the audience sees as useful, including content that:
• Is useful in achieving their own ambitions; • Is very entertaining; makes them laugh, or produces another positive emotion; • Conveys important news or trends developing; • Makes them think about nostalgia; • Makes them think they are learning something top secret;
