• Helps them to be sociable and find other people with their niche interest; • Identifies a problem and solution that has not been explained anywhere else; • Introduces new ideas; or • Shows something amazing, outrageous or hard to believe. Of course, you have to be sure that the unique content you’re developing is both relevant to your industry, and that it identifies a “need” that already exists. So be careful about introducing new ideas that are not proven to have a need or a market yet. These can oftentimes amount to time-waster pages. Great ideas…but no audience for them.
Social Bookmarking Next, consider the topic of social bookmarking, a new trend in web surfing that is the link equivalent to file sharing—an application that allows you to share website links and website content, and also organize it, store it, manage it and search for similar content. This form of social bookmarking, also called tagging, can help users search for niche content all over the web and promote themselves, as well as others. It is similar to a social network, as far as sharing goes, but is more focused on promoting good text pages than merely interacting with others. Descriptions are added along with bookmarks via metadata, so that context is immediately understood upon loading the link. Users can also comment on the content, vote on the subject, or vote on the quality of the article. Some sites even allow you to keep track of all changes and statistics, including how their bookmarks are shared and tagged by others. Bookmarks can also be emailed integrated with social networking. Some of the top social bookmarking sites include Delicious, Digg, Reddit and StumbleUpon. These are excellent traffic boosters as they can help you to go “viral”. They are also content-centric, meaning they are less concerned with images, and more concerned with articles of high caliber and of unique content. You can submit your own writings to such sites to consider, but ideally, (and just like with all the Web 2.0 applications we have been discussing) you want to help promote other
