especially if you’re giving away something truly amazing. (The best way to do it is to start the fire on your social networking page and then direct them to your homepage for contest details and entry forms) Big traffic all around with this approach. However, don’t fall into the trap of paying for traffic—as in spending more money on gifts than you actually make. What many web entrepreneurs and store owners are trying right now is the gift of knowledge—the gift of viral content. It only costs you time and that could be cheaper than giving away a lot of expensive prizes. Then again, if writing 10 free articles costs you more in time than buying a few customized company hats, then maybe it’s time to reevaluate the situation.
Local and Mobile (Free) Advertising Lastly, we come to the next big thing in traffic: local and mobile advertising. Who would have thought that computers and the almighty Windows OS would play second banana to cell phones, Smartphones, and Linux and Apple-based operating systems? Indeed, many people are using Internet ready cell phones, e-readers and multimedia players…and are ditching their computers entirely. (Or at least keeping them locked away in a distant armoire somewhere). Take advantage of this. Chase your audience wherever they go—even if they go mobile. Mobile marketing exclusively focuses on mobile device users, and involves creating content, links, apps and text messages for traveling users. Much of this effort will be in creating text messages for marketing (which will be similar to social networking status messages), since users on the go don’t really have time to read articles. (Although some websites do find it advantageous to create a mobile app or a mobile version of the site for better loading time) However, it combines the theory behind email marketing as well, as you are focusing attention on subscribers to your texts. (And you also want to use the double opt in system for this, since people will NOT appreciate SPAM text messages)
