Anything is Possible
ANNUAL MEETING DINNER & AWARDS
Hosted by North Conway Grand Hotel Wednesday, October 30, 2013
THANK YOU TO OUR SPONSORS Platinum Sponsors
Memorial Hospital • The Valley Originals WMWV, Magic 104, Visitor Information Radio Event Sponsors Boston Globe Media • Kleossum • TD Bank • UBS White Mountains Treasure Sponsor Northeast Credit Union In Kind Sponsors Coca Cola • Ragged Mountain • Ruthie’s Flower Shop Cover Photo: Dan Houde/Wiseguy Creative
MWVCC Annual Meeting 2013
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Caring for the community Memorial Hospital is part of the community here in the Mount Washington Valley. That means we’re committed to the health of everyone who lives here, or who visits the area. So whether you’re seeking medical attention right away or looking for a lifetime health care partner, remember that Memorial Hospital is ready, willing, and able to provide what you need.
24/7 Emergency Care • Urgent Care • Primary Care • Specialty Care
North Conway, NH | MemorialHospitalNH.org | 603-356-4949
MWVCC Annual Meeting 2013
Welcome to the 101st Annual Mt. Washington Valley Chamber of Commerce
Meeting, Dinner & Awards North Conway Grand Hotel • Wednesday, October 30, 2013
REGISTRATION: 3:00 - 5:30 GRAND LOBBY ANNUAL MEETING – Canterbury Room 4:30
MWVCC BUSINESS MEETING • Pages 12 - 26 Welcome - Greg Frizzell, President, MWVCC Approval of Annual Meeting Minutes of 10/30/2012 Financial Report - Kim Tibbetts, Treasurer Strategic Plan Committee Report - Jeff Smith, Northway Bank Marketing Report - Marti Mayne, Maynely Marketing Jaimie Crawford, Mt Washington Valley Chamber Janice Crawford, Executive Director
5:00 SOCIAL HOUR & SILENT AUCTION • Pages 34 - 35 Presidential Ballroom Foyer “Open Bar Courtesy of North Conway Grand Hotel” 6:00 DINNER Presidential Ballroom Welcome - Greg Frizzell, President, MWVCC Keynote Speaker - Commissioner Christopher Clement, NHDOT 7:00
WHITE MOUNTAINS TREASURE AWARDS • Pages 41 - 44 Presented by Janet Kelley and Kathy Moore, Northeast Credit Union & Greg Frizzell, President, MWVCC Richard (Dick) Ficke, George Cleveland, Mountain Garden Club
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Volunteering is an act of heroism on a grand scale. And it matters profoundly. It does more than help people beat the odds; it changes the odds. ~ President Bill Clinton
Congratulations to our hero, Dick Ficke, a White Mountains Treasure
and a stunning example of the mission of the Kiwanis Club of Mt. Washington Valley... to make our community a better place in which to live by engaging adult and youth volunteers to support community service projects with an emphasis on the needs of our children. We are so proud of you!
MWVCC Annual Meeting 2013
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MWVCC Annual Meeting 2013
PROFESSIONAL PAINTING | DRYWALL | MAINTENANCE
We Offer Free Estimates and Affordable Rates!
Owned & Operated by Rickie L. Tibbetts, a native of the Mount Washington Valley.
Rickie has been a part of the painting business for over 38 years and brings great knowledge and experience to his clients. RLT Painting offers both interior/exterior painting and boasts a great reputation with residential property owners, home owners associations and large commercial businesses.
Commercial and Residential Interior & Exterior Painting Drywall • Sprayed Textured Ceilings • Wallpaper Commercial and Association Maintenance Contracts
REFERENCES AVAILABLE UPON REQUEST 28 Beechnut Drive, North Conway, NH 03860 rltpainting@roadrunner.com 603-356-3998 Fax 603-356-2691
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patrick.murphy@e-hps.com • www.heartlandpaymentsystems.com
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NORTH CONWAY INCINERATOR SERVICE, INC. COMMERCIAL • RESIDENTIAL • MUNICIPAL DEMOLITION REMOVAL • CONSTRUCTION SITE ROLLOFFS General Trash Pick Up • Recycling Service Bear Proof Containers Container Service 2 to 50 Yards Radio Dispatched Trucks • Centrally Located Locally Owned & Operated With Personal Service To The Mt. Washington Valley For 31 Years Owners Kathy and Robert Garland North Conway, NH • 603-356-2342
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LETTER FROM THE PRESIDENT October 30, 2013 Dear Members, It has been an encouraging year for many businesses in Mt. Washington Valley with many reporting growth throughout our fiscal year and a strong end to the summer. We have received many positive designations in the media too such as Snoweast Magazine readers voting North Conway the “#1 Destination Village for Skiers,” Trip Advisor naming North Conway the #1 most affordable ski town in the Northeast, and USA Today featuring Mt Washington Valley in a story about Top 10 Quintessential Fall Trips. Additional good news for our Chamber is that after many hours of work and input from our members, the Board completed our strategic planning process and adopted a plan (see Strategic Planning Committee Report in this publication). We have made much progress already on many of these initiatives: • Expanding our system for the collection of data so we can better measure the results of our marketing and programs; • Beginning a series of focus groups with members to identify emerging trends; • Writing and receiving additional grants from the State of NH’s Joint Promotional Program; • Developing the Mt Washington Valley Tourism Fund to expand financial resources; • Working with both the Mt Washington Economic Council and the Mt Washington Housing Coalition to become part of the Mt Washington Valley Regional Collaborative. I want to personally thank each of you, our members and supporters, for your ongoing membership, sponsorship and Tourism Fund support of the Mt. Washington Valley Chamber of Commerce. With your help, and the hard work of the Chamber Board, partners, Janice Crawford, staff and volunteers, Mt. Washington Valley is on target to becoming and remaining the number one choice for visitors looking for a New England destination; and for our Chamber being a first choice for the business community seeking innovative marketing solutions and leadership in the promotion of the Mt. Washington Valley as a premier vacation destination. As always, the Chamber’s doors are always open to welcome member input and assistance and we look forward to an exciting year ahead filled with opportunity and growth for us all.
With every best wish, Greg Frizzell President of the Board of Directors
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ANNUAL MEETING MINUTES 2012 October 30, 2012 at Red Jacket Mountain View Resort Bob Carper, President of Mt. Washington Valley Chamber of Commerce, called to order at 4:30 p.m. and provided a message of welcome. He thanked our Presenting Sponsor Memorial Hospital; Supporting Sponsors Boston Globe Media, Settlers’ Crossing, TD Bank, and UBS; and White Mountains Treasure Sponsor Woodland’s Credit Union; and our In-Kind Sponsors Glass Graphics, Ruthie’s Flower Shop, Varsity Beverage, Outside Television-White Mountains TV 16. APPROVAL OF MINUTES – Dick Pollock motioned to accept Annual Meeting Minutes of 11/1/11; Ben Wilcox seconded. The motion carried. FINANCIAL REPORT – This report was presented by Kim Tibbetts, Treasurer. There was a 10K increase in operations expenses – some due to education and travel. We’re 30K up over all in membership at this time compared to last year, possibly due to putting our membership renewals in a windowed envelope so that it looks more like a bill – and commands more attention. Jack Dunbar motioned to accept the financial report. Gordon Cormack seconded and the motion carried. STRATEGIC PLAN COMMITTEE REPORT – Dr. Michelle Capozzoli presented a power point on the strategic planning process the board has been undergoing. Phase I included data collection which was facilitated by a consultant Joe Lathrop who reviewed documents, interviewed staff and 30 members and elected officials and stake holders. We learned that our Chamber is a hybrid of a Chamber of Commerce and a Destination Marketing Organization and a report was presented from the information gathered that is now being used in Phase II of the strategic planning process being led by the Strategic Planning Committee members including Jeff Smith, Gordon Cormack, Greg Frizzell, Michelle Capozzoli, Jack Dunbar, Dick Schwalbenberg and Janice Crawford. This committee is charged with collecting data, creating a mission and vision, a SWOT analysis, and strategic goals and initiatives that will be used to guide a 5 year plan. Their work will be ready to present to the full board for approval on Jan. 17, then stay tuned as there will be communication to the members through Chamber Connections, After Hours, Business Expo and more. If you have questions or wish to get involved with initiatives, you can contact one of the committee members. MARKETING REPORT – Marti Mayne presented a year-end PR wrap up, and Jason Robie discussed efforts in social media. Referenced pages 16, 18 & 19 of 2012 Annual Meeting program. EXECUTIVE DIRECTOR REPORT –Janice Crawford encouraged members to become involved with the Chamber and to use their benefit. To learn more, members can call the Chamber to schedule an appointment or sign up for a member orientation. Also, members should keep us informed about what’s happening with their businesses so the Chamber can share with others. Janice also spoke about the efforts of the MWV Preservation Association and the Community Celebrations Committee. The group has gotten involved with helping the skating rink at Schouler Park stay open this year because it is considered a community tradition to have a skating rink in North Conway Village. There is a $2,000 shortfall for this project and community businesses are invited to get involve. Sponsors can have their business listed on the sign. Bob Carper introduced the incoming president, Greg Frizzell. Greg moved to adjourn the meeting and Jackie Goodhart seconded. The meeting was adjourned.
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STATEMENT OF ACTIVITIES ACTIVITES REVENUE Operations Member Dues Annual Meeting Leadership Income Non Profit Management Revenue Interest Income Commissions Other Operating Revenue TOTAL OPERATIONS Marketing Business Expo Income JPP Matching Funds Map and Directory Chilly Chili Cook-off Chamber Connections Sponsors Fund Raising Revenue Web Enhancement Package/Website Inc Golf Tournament Ski & Golf Programs Billboard Other Marketing Revenue Total Marketing Total Revenue
Aug ‘12 - July ‘13 Aug ‘11 - July ‘12
303,309 20,760 9,850 9,452 1,188 3,976 5,180
308,493 19,929 10,830 9,351 1,227 2,736 7,740
353,715
360,306
60,830 76,645 34,610 8,497 10,503 15,536 22,524 12,285 18,950 12,885 30,492
58,915 74,835 32,980 8,795 15,281 13,677 16,314 10,405 7,299 11,870 24,767
303,757
275,138
657,473
635,443
429,604 220,821
395,480 248,001
650,426
643,480
7,047
-8,037
18,586 8,425
15,387 21,467
27,011 34,058 241,180 275,238
36,854 28,817 212,363 241,180
EXPENSES TOTAL OPERATIONS EXPENSES TOTAL MARKETING EXPENSES Total Expenses Decrease/Increase in Unrestricted net assets Temporarily Restricted Net Asssets Donations - temporarily restricted Net assets released from restrictions Increase/Decrease in temporarily restricted net assets Increase/Decrease in net assets Net assets at beginning of year Net assets at the end of year
MWVCC Annual Meeting 2013
STATEMENT OF FINANCIAL POSITION ASSETS Current Assets Cash & cash equivalents - undesignated Cash & cash equivalents - board designated Accounts Receivable Prepaid Expenses Total Current Assets Property
Furniture, fixtures & equipment Accumulated Depreciation
Property - Net
July 31, 2013
July 31, 2012
64,598 64,598 171,419 171,419 21,361 21,361 15,883 15,883
47,879 47,879 160,062 160,062 18,592 18,592 11,188 11,188
273,262 273,262
237,721 237,721
94,356 93,771 94,356 93,771 -92,380 -90,312-90,312 -92,380 1,976 1,976
TOTAL ASSETS
275,238 275,238
3,4593,459 241,180241,180
LIABILITIES & EQUITY Current Liabilities Accounts Payable Accrued payroll & related taxes Deferred Revenue Refundable advance
37,109 37,109 13,454 13,454 64,488 64,488 33,404 33,404
19,563 19,563 13,163 13,163 61,592 61,592 30,324 30,324
Total Current Liabilities
148,455 148,455
124,643 124,643
Net Assets Unrestricted Temporarily restricted (MWVPA, NCVA, WMNA)
108,197 108,197 18,586 18,586
101,150 101,150 15,387 15,387
Total Net Assets
126,783 126,783
116,537 116,537
TOTAL LIABILITIES & NET ASSETS
275,238 275,238
241,180241,180
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FROM THE STRATEGIC PLANNING COMMITTEE Chamber members, Early in 2012, after agreeing that the Chamber needed to gain more strategic focus and therefore required a long-term visionary plan in order to ensure its continued success, we embarked on a mission to create a strategic plan. Based on this directive, the Executive Committee created a Strategic Planning Committee. At our last Annual Meeting on October 30, 2012, Michelle Capozzoli presented the work of the Strategic Planning Committee and set forth an overview of the committee’s research and efforts to date. At that time we conveyed the current work underway as well as the continued planning required to identify the strengths, weaknesses, opportunities and threats that we faced as an organization. We also discussed our thoughts on the mission and vision. The Strategic Planning Committee completed our work and presented a comprehensive 5-year plan to the Chamber Board of Directors in early 2013. The plan which includes a solid mission, compelling vision and aggressive yet achievable and focused objectives was approved by the board. The following is a summary of the PLAN’s mission, vision and 5 key strategic objectives: The Mt. Washington Valley Chamber and Visitors Bureau’s Mission: Strategically market the Mt. Washington Valley as the premier New England vacation destination by enticing tourists with our year round attractions and natural resources. This fosters a business climate that promotes growth and collaboration in member communities, while protecting the area’s natural beauty. The Mt. Washington Valley Chamber and Visitors Bureau’s Vision: The Mt. Washington Valley Chamber of Commerce and Visitors Bureau will be the innovative leader in the New England tourism industry thus being the:
• FIRST CHOICE for the business community seeking innovative marketing and leadership in the promotion of the Mt. Washington Valley as a premier vacation destination.
• FIRST CHOICE for visitors looking for a destination for a vacation tradition.
Key Objectives:
o Research and Measures – We need to develop meaningful data to measure our success, tell our story to maintain and attract new funding.
o Resources – Obtain additional funding required to achieve our mission and vision.
o Marketing – We are a destination marketing organization and a key to our success as it has been for many years is to attract visitors to the Valley.
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FROM THE STRATEGIC PLANNING COMMITTEE
o Collaboration and Leveraging – We have many partners and need to define these relationships and better leverage their resources.
o Maintain Organizational Effectiveness – We need to ensure that our organization is engaged and sustainable. The Executive Committee assumed the role of providing the oversight and implementation of the PLAN during 2013. Through the work of the Chamber Staff, Board Members and several committees we have been diligently working toward achieving these objectives. Required action items, measurements and target dates have been established and are reviewed at the regular meetings of the Executive Committee. We are pleased to report at this annual meeting, that a significant amount of progress has been made to achieve the objectives of our PLAN. While that is the case, as many of you know who are involved in strategic planning, it is a journey and requires refinement and discussion along the way. We continue to work to achieve the mission, vision and strategic objectives of our PLAN and request your continued support as well as your feedback as we strive to be the First Choice.
Respectfully, Your Board of Directors and the Strategic Planning Committee Jeff Smith, Chair Greg Frizzell, President Michelle Capozzoli, Vice President Dick Schwalbenberg, Director Gordon Cormack, Director Jack Dunbar, Director Janice Crawford, Executive Director Melody Nester, Membership/Assistant Director
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YEAR IN REVIEW 2012-2013 Marti Mayne • Maynely Marketing Public Relations The chamber’s PR program celebrated another successful year with coast-to-coast coverage of consumer tourism stories. How do we measure success for PR? • More than 275 million impressions created via newspaper, TV, magazine, and online stories. That’s more than a quarter of a billion times that Mt Washington Valley appeared before sets of eyes in the past year. • The value? Close to 200 million dollars would have had to have been spent in advertising dollars to generate this kind of coverage. Stories ranged from national publications like National Geographic, USA Today, New York Times, Wall Street Journal, Boston Globe, Yankee Magazine, NH Magazine, WBZ in Boston, WCSH in Portland, Outside Magazine, Travel & Leisure, Yahoo.com, Examiner.com, and AP stories syndicated to more than 10,000 news sources nationwide. • We focused on regional coverage throughout New Hampshire, Maine and Massachusetts to capture the interest of the majority of our travelers, along with and local stories too. What did these stories cover? You name it from scenic charm, outdoor adventure, waterfalls, mountain facts and weather to shopping, dining lodging, attractions, ski resorts and XC Centers, regions and areas, sports feats, Best of ’ s Top Ten lists and personalities - appeared before many millions of readers and viewers. None of this coverage could be achieved without active media outreach through the chamber’s PR Program. Highlights of the PR Program include: • For the second year in a row, TripAdvisor named North Conway the #1 most affordable ski town in the Northeast and the #5 most affordable ski town in the country – a kudo that really helped to encourage visitors in our present economy. • USA Today featured Mt Washington Valley in a story about Top 10 Quintessential Fall Trips • TripAdvisor also named North Conway among the top Northeast Leaf Peeping Destinations, and that story appeared in the Wall Street Journal and Boston Globe. • Yankee Magazine featured Mt Washington Valley in a spectacular ten-page feature story depicting the heart and soul of the Valley in emotional photos. This was only the second time Yankee had ever featured a region in such depth. • Boston Globe featured both Bartlett and Fryeburg in “One Tank Away” stories which reportedly made phones ring. • We’ve focused a special effort on Canadian PR which resulted in stories in the Ottawa Citizen, Montreal Gazette, Journal de Montreal, Journal de Quebec, Toronto Star and a number of popular websites in Quebec. Additionally, we hosted a number of Canadian journalists who are preparing stories in magazines for this winter. • Locally, a number of stories about Mt Washington Valley businesses, events or personalities appeared in the Union Leader, Yankee.com, Concord Monitor, About.com New England. NH Magazine, Seacoast Online, Foster’s Daily Democrat, Nashua Telegram and many more. • High profile websites including HuffingtonPost.com and AOL News, NPR.com, Examiner.com, Uptake. com. WickedLocal.com, Examiner.com, BucketTripper.com, BellaOnline, About.com and many other travel or general consumer sites resulted in millions of impressions about Mt Washington Valley from stories on the web. • Additionally, Mt Washington Valley hosted nearly 50 journalists and guests including both American, Canadian and European journalists. In November, 2013 we’re participating in a press mission with the Dept. of Travel and Tourism Development (DTTD) to Montreal for deskside meetings with key journalists from Quebec. We work closely with DTTD and Discover New England to host both European journalists and travel agents/tour operators in Mt Washington Valley.
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YEAR IN REVIEW 2012-2013 We monitor online requests from journalists through a number of subscription sources. Not a week goes by where we don’t respond to at least three and sometimes ten different requests for information from media. We maintain an online press kit on the Mt Washington Valley Chamber’s website. Simply go to www.mtwashingtonvalley.org and click on the Media link at the bottom of the page to see hundreds of press releases covering every season and general topics too, plus an archive of older releases. Additionally, we send the monthly E-Traveler newsletter to a list of nearly 19,000 people interested in visiting Mt Washington Valley. This monthly newsletter is focused on insider tips about things to do for tourists and travelers to Mt Washington Valley. There is a loyal following of E-Traveler newsletter readers, and this marketing outreach tool has proved fruitful in keeping Mt Washington Valley top-of-mind for potential visitors. None of our active PR programs would be possible without the help of very generous Mt Washington Valley businesses. Thank you to all the lodging, dining, attractions, retail and service members in hosting media who in turn provide stories to increase awareness about the hosting business and the Mt Washington Valley destination. ABOUT THE SNOW- Winter Marketing We all know what happens when the meteorologists in Boston, Manchester, Providence and Portland say it’s going to rain on a January or February weekend. An audible groan can be heard among ski resorts, XC centers and lodging properties in the Valley as plans change and cancellations occur. Five years ago, the Mt. Washington Valley Chamber of Commerce launched a concerted campaign to address meteorologists in New England with efforts designed exclusively to provide information about winter ski and travel conditions in the Valley. The program was tremendously well accepted by New England meteorologists. The enthusiastic feedback from weather men and women was exceeded only by the great coverage for skiing in Mt Washington Valley over the past four years. Today, not only meteorologists but local and regional ski writers too have come to rely on the Mt Washington Valley Chamber of Commerce for up-to-date information about skiing and outdoor weather and conditions in the Valley. Meteorologists tell us that the MWVCC program has served as a regional and national example at meteorology conferences. Once again his winter, with the help of a JPP grant matched with funds from the ski resorts, the chamber and ski resorts will work with meteorologists and ski writers to provide up-to-date information, forecasts, photos and video footage and ongoing communication offering an upbeat and accurate view of the weather in Mt. Washington Valley on a consistent basis for the 2013-14 ski season. What was formerly dubbed “the meteorologists project” has been renamed to ABOUT THE SNOW, and for the second year in a row will expand to include a skier outreach, an expanded social media component and video newscasts. From the time the snow falls in early November to the last week in March, we’ll send the ABOUT THE SNOW newsletter to those who’ve signed up to receive information about skiing, winter events and snowmobiling in Mt Washington Valley. This newsletter will offer insight into snow conditions and forecasts, ski reports, include offers from ski resorts and winter-related business, and highlight one lodging package and a “tip of the week” each week. In addition, each newsletter profiles the opportunities for off-the-slopes fun offering information about snowmobiling, sleigh rides, skating, winter horseback riding, ice climbing, winter hiking and more. We’ll also include contests to drive respondents to the Facebook page to post answers. This newsletter will be loaded with recent photos of ski conditions; the same photos that were mailed to meteorologists for mentions on-air. We have nearly 4000 names of people who’ve indicated an interest in receiving ski and winter information. At the end of last ski season we surveyed ABOUT THE SNOW readers, and more than 95% of those readers reported the newsletter was helpful, and better yet, more than 60% of readers reported it prompted them to visit Mt Washington Valley after reading one or more issues.
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YEAR IN REVIEW 2012-2013 The About the Snow Campaign will once again be accompanied by a focused Facebook and Twitter program this year, offering up-to-date information and photos about the snow to skiers throughout the country. Between twice daily (and sometimes more) provocative postings and an aggressive advertising campaign on Facebook to help build the chamber’s fan base and drive traffic to the chamber’s website and the AboutTheSnow.com webpage the chamber’s fan base grew last year by 60%. When we started the About the Snow Campaign on November 1, 2012 the MWVCC fanbase included 6092 fans. When we completed the campaign, the Fanbase was at 10,295 on April 1, 2013. Most significantly, the virality and reach of the chamber’s social media reach expanded nearly five times, giving the whole region a nice boost in branding. We featured 17 different Facebook ads over the course of the campaign, coupled with nearly 20 promoted posts. Throughout the campaign we posted daily messages and photos (most days two, three or four times) which featured news and photos from all of the ski resorts and XC Centers in the region. As often as possible, posts from the ski resorts and XC Centers were shared and tagged to increase the reach of each resort or center. This aggressive Facebook program will continue in the 2013-14 season. For the first time this year, the About the Snow program will work with Amy Mahoney to produce ten video newscasts focused on winter in the Mt Washington Valley. We’ll make these available via online sharing to all chamber members and hope that each member will also employ them to tell the story of skiing in Mt Washington Valley. Amy is also working with the networks to offer access to our footage for ski reports. Photography The Mt Washington Valley Chamber of Commerce has worked closely with a number of photographers in the Valley. This year, Dan Houde of Wiseguy Creative has been on retainer to capture the action and beauty of Mt Washington Valley. Throughout the About the Snow campaign of 2012 and again this year, Dan will be our “Man on the Snow” photographing skiing and winter adventure throughout the Valley. His photos are always uploaded to the Chamber’s Flickr account for usage by members too and will also be posted to the Chamber’s Pinterest Boards too. Since July, 2013 Dan has been retained to take photos of not only winter but spring, summer and fall attractions, scenics, shopping and more. Many of you have been kind enough to host Dan and his models. We ask that all businesses honor Dan’s request to take photos which will then become part of Mt Washington Valley’s photo library. We appreciate your offers for Dan’s complimentary admission and access to your business for photo taking. Please send your photos to me, at pr@mtwashingtonvalley.org or info@maynelymarketing.com and we will use them for social media campaigns, media outreach and newsletters. Our needs for photos are greater than ever, so please send photos – especially those that are about the snow – throughout the year. It can be a photo of the snow in your backyard or fun in the snow at your business. We will credit the photographer and/or the business too. Shopping Campaign For the first year, Mt Washington Valley Chamber of Commerce has obtained a JPP grant, matched by funds from Settlers’ Green Outlet Village and North Conway Village Association to promote holiday shopping in North Conway. Thus from October 15 – December 2, 2013, the shopping campaign will include: • 8 SHOP TALK newsletters covering all aspects of shopping in North Conway. • A dedicated shopping Facebook advertising and posting campaign • New Pinterest boards dedicated to sharing shopping shots • A photography campaign to build stock footage of shopping • PR outreach to US and Canada for shopping stories. • Shopping Contests
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YEAR IN REVIEW 2012-2013 This campaign began in mid-October and will continue through early December. In less than ten days more nearly 160 new fans have been added and the total reach for our Facebook campaign is 12,035 impressions. We’re actively recruiting new newsletter readers which will add to our email database of shoppers for the future through this campaign too. SOCIAL MEDIA Facebook: MWVCC has created scheduled Facebook posts throughout the year for Facebook advertising. While posting takes place four times per day on the Chamber’s Facebook page, we accompany those photos with advertising and promotion. Each week we choose key messages for promoted posts, while maintaining ongoing ads within the timeline and on the right side. Facebook campaigns are supported with JPP grants and support of chamber membership sectors. The following campaigns are scheduled: Shopping Campaign: October 15-December 15, 2013 About the Snow Campaign: November 15, 2013 – April 15, 2014 General Advertising/Spring and Summer fun: May 1, 2014- September 15, 2014 Here’s an example of what happens when the chamber advertises on Facebook: • As of July 26, 2013: 10,274 likes. • As of August 12, 2013: 10,344 likes (when advertising began) • As of October 25, 2013: 11,655 likes Look what happens when we start the advertising campaigns: Due to the Facebook algorithm, it takes a paid advertising campaign to really grow the fan base and reach. The MWVCC advertising campaign combines promoted posts with both “timeline” and “right side” advertising. We employ a strategy that combines targeted ads with wider reach image ads to build the fan base, which in turn builds the reach for our message and branding for Mt Washington Valley. Other Social Media: Pinterest A Pinterest Campaign was launched in 2012. Today, the Chamber supports 12 boards with 215 pins. We’re seeing sharing of our pins increasing during fall foliage period. Pinterest boards include: Skiing and Spring Skiing boards, Outdoor recreation, Autumn, Weddings, Around Mt Washington Valley, Maple Sugaring, Road to the Links, Family Fun, Scenic Drives, Summer Recreation , Shopping Flickr Mt Washington Valley Chamber of Commerce has compiled photos in their Flickr account for a number of years. Today, the chamber supports 57 sets (or albums) of photos, including everything from golf tournaments, annual meeting and Business to Business Expo to every kind of recreation you can imagine. There are thousands of photos available to media and MWVCC members for use to promote Mt Washington Valley. As of the end of August there were nearly 80,000 overall views of photos on the Mt Washington Valley Flickr account. Instagram The Chamber launched an Instagram account in July, 2013. Today, there are more than 130 followers. Twitter The Chamber auto-feeds all Facebook comments to Twitter and additionally creates dedicated tweets for important announcements. As of the end of August, there were 2150 Tweets and 1958 followers on Twitter.
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ELECTRONIC MARKETING AND SEO Jason Robie • Ridgeview Technology and Jaimie Crawford • MWVCC It has been a great year for the Mt. Washington Valley and here it’s not always about statistics, we are taking on even bigger issues. Through our electronic marketing, the Chamber is breaking down gender stereotypes. Through our Facebook efforts, compared to last year’s, we have seen our male audience increase to almost meet that of our female audience. This tells us many things. Much of our “tried and true” marketing campaigns are geared towards holiday shopping and dining, which is controlled mostly by our female audience. Perhaps we can now attribute our gender audience equality to our steadfast marketing efforts towards our ski industries through our About the Snow newsletter and targeted social media campaigns. As of right now we have 11,655 fans and 48% of those are men, which is a close second to the 49% holding women have. Our partnerships with the local ski areas and Southern New Hampshire and Metropolitan area meteorologists have allowed us to speak clearly and more effectively to outdoor enthusiasts throughout the New England area. This allows us to cultivate and reach a broader and more diverse following. These facts allow us to appreciate the natural resources of the White Mountains that much more because instead of having to create and market reasons for people to visit the Mt. Washington Valley, our standards are being set by our industry – outdoor recreation. Events such as the Mud Bowl, White Mountain Milers Half-Marathon, Mount Washington Observatory’s Seek the Peak and many more are outdoor driven events that the Chamber can market to put “heads in beds” and positively impact the valley’s economic structure! Our followers are also engaging with us on Facebook in a very real way. 24,000 people per week see our Facebook posts and 1,635 of them LIKE, SHARE or COMMENT on our posts every WEEK. But of course it doesn’t hurt to create reasons for people to visit us just the same! Through our Search Engine Optimization efforts, we have seen the search terms “North Conway NH”, “Mount Washington Valley”, “North Conway restaurants” and “North Conway events” come up time and time again as top search phrases. Thanks to the rich pool of active community participants and businesses in the valley, our web visitors are finding a gold mine when it comes to “North Conway events.” Events put on by committees such as Community Celebrations and non-profits allow the valley to become a one-stop shop for vacation destinations throughout each holiday season. Businesses who consistently post to the Chamber’s visitor calendar, submit press releases to be released on our blog and through our visitor email blasts and on Facebook help keep our SEO foundation strong by allowing us to release relevant and accurate information. Additionally because this foundation is so stable and dynamic due to the consistency of our dedicated members sharing their events and collaborating with the Chamber, businesses can market through these outlets and be guaranteed that the right eyes are reading them and figuring the essence of the message into their vacation. A huge aspect of marketing is visibility and repeated visibility at that. The more our Facebook, blog, Twitter, Flickr, Pinterest and Instagram friends and followers read about all of the wonderful vacation opportunities in the valley, the more likely they are to book a family holiday here and return year after year.
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ELECTRONIC MARKETING AND SEO Similarly, “Jackson NH” and “Conway NH” both made significant improvements over last year as well. The Chamber’s efforts to include these relevant search terms in their advertising efforts ensure that visitors are being directed towards vacation destinations that span across the Mt. Washington Valley region. The Chamber’s blog is a key tool used in accompaniment of all our marketing efforts. We have 16,871 visitors reading our blog - that is almost 10,000 MORE than last year! - and 1,349 people reading our blog every MONTH – that is 108 readers every day! Again, we hope these numbers encourage businesses and community members to send press releases and photos to our PR department on a regular basis to be published on our blog. It’s nice to know that, while everyone in our community is working way more than forty hours per week to build and sustain business and keep the Mt. Washington Valley in the forefront of every vacationer’s mind, when we do find the few hours to get some rest at night, our search engines and website keep working for us! Bing referrals jumped up 2,100 over last year. We’ll continue to keep an eye on that search engine and ensure our SEO practices are catering that way as well as for Google (still our #1 referral source). Sometimes it’s good to downsize and allow more simplicity into our lives, but when it comes to our website, the word MORE is the only one to describe it! Our dynamic and visually stunning website over the last twelve months saw 730,000 visitors which is 82,000 MORE than last year! To keep the good news rolling, that translates into 5,025,246 page-views, which is 700,125 MORE than last year with 2,000 visitors per day, viewing 7 page-views per visit! Data like this helps us direct our efforts in Search Engine Optimization. The more narrow and personalized we can get with our electronic marketing efforts, the more we can accurately provide wanted information by our consumer looking to book a vacation or do business in the Mt. Washington Valley. The Chamber is here to promote YOU and we are happy to do everything in our power to make sure your messages are read and heard across all markets. The more information you have and share, the more we can do to strengthen our tourism based economy by providing incentive across multiple platforms to dedicated readers and followers looking for a well-rounded family holiday. Thank you to all our members who make our job in marketing the valley so easy! The numbers speak for themselves and here is looking to another fantastic year!
Increase Your Exposure
Contact Melody to learn about our WEB ENHANCEMENT PACKAGES Video, 5 Photos 3 Categories and more! melody@mtwashingtonvalley.org
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MWVCC Annual Meeting 2013
STAFF DIRECTORY
Janice Crawford Executive Director 603.356.5701 ext 303 janice@mtwashingtonvalley.org
Melody Nester Assistant Director and Membership 603.356.5701 ext 302 melody@mtwashingtonvalley.org
Mary Seavey Business Development 603.356.5701 ext 305 mary@mtwashingtonvalley.org
Sarah Verney Lodging Liason and Bookkeeping 603-356-5701 ext.301 sarah@mtwashingtonvalley.org
Jaimie Crawford Project Management and Communications 603-356-5701 ext.300 webface@mtwashingtonvalley.org
Matt Parker Visitor Services 603-356-5701 ext. 0 visitor@mtwashingtonvalley.org
MWVCC Annual Meeting 2013
BOARD OF DIRECTORS 2012-2013 OFFICERS:
DIRECTORS:
Greg Frizzell, President Mt Washington Radio 603.356.8870
Jackie Goodhart OMNI -Mt. Washington Resort 603.278.8854
Dr. Michelle Capozzoli, Vice President Colonial Motel & Granite State College 603.447.3970 x227
Jeff Cox North Conway Hannaford 603.356.6341
Kim Tibbetts, Treasurer Debit One 603.447.1000
Tad Furtado Conway Family Dental Care 603.447.3888
EXECUTIVE BOARD:
Rob Peterson Valley Orignals 603.356.6862
Kim Tibbetts Debit One 603.447.1000 Janice Crawford MWVCC 603.356.5701 Greg Frizzell Mt Washington Radio 603.356.8870 Dick Schwalbenberg Attitash Mountain Village 603.374.6500 x1140
Doug Holmes Cranmore Mountain Resort 603.356.5543 Jack Dunbar Varsity Beverage 603.447.5445 Gordon Cormack Cormack Construction Management, Inc. 603.367.8272 Randy Perkins Public Service of New Hampshire 603.286.8374 x5450
Dr. Michelle Capozzoli Colonial Motel & Granite State College 603.447.3970 x227
Suzanne Brown NH Institute of Agriculture & Forestry 603.969.9896
Jeff Smith Northway Bank 603.356.7091
Chris Meier Cooper, Cargill, Chant 603.356.5439 Scot Henley Mount Washington Observatory 603.356.2137
STANDING COMMITTEE CHAIRS: Jackie Goodhart Membership Michael Kline Events Ed Bergeron Eastern Slope Airport Authority 603.356.6936 Dr. Michelle Capozzoli Lodging 603.356.5178 Jeff Smith 2012 Strategic Plan 603.356-8010 ADVISORY BOARD: Jac Cuddy MWVEC 603.447.6622 Peter Edwards NCVA 603.356.9294 Janice Crawford MWVCC 603.356.5701 Charyl Reardon White Mountains Attractions 603.745.8270 Christopher McKay Leone, McDonnell & Roberts, PA 603.356.6358
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MWVCC Annual Meeting 2013
TOURISM FUND Home to 40,000 community members and visited by 22 million year-round visitors, Mt. Washington Valley provides the backdrop for our thriving tourism industry. While our natural resources set the stage for this, it is essential that we continue to market Mt. Washington Valley as New England’s premier destination to encourage all potential visitors to choose to vacation in our Valley instead of a competitor’s destination. The Tourism Fund was established as a means of increasing our marketing budget and to help us meet the match required for increased revenues available to us through the State of NH’s Joint Promotional Program.
Please help us with a donation to our Tourism Fund! We’re raising $87,000 for additional Tourism Marketing. Funds raised this year will help pay for a winter Boston TV campaign, promotion of outdoor recreation, competitive events to build the Spring season and create a summer marketing campaign. Our $150,000 investment in marketing last year netted $151 MILLION in sales. Please send your donation for this effort to: Tourism Promotion PO Box 2300, No. Conway, NH 03860
THANK YOU DONORS WHO HAVE CONTRIBUTED SO FAR: Attitash Attitash Mountain Village Beggar’s Pouch Black Mountain Bretton Woods Resort Cabernet Inn Coldwell Banker Wright Realty Cormack Construction Cranmore Resort Fast Taxi Grand Summit King Pine Ski Area Maureen Rupprecht Designer/Illustrator Maynely Marketing
MWV Housing Authority MWV Road to the Links Golf Courses North Conway Village Association RAVEN Interpretive Programs Settlers’ Green Scenic Inn of Conway Shawnee Peak The White Mountain Homebuilders Association Town and Country White Mountain Hotel White Mountain Nordic Association Wildcat
MWVCC Annual Meeting 2013
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What’s your plan? Deni DuFault, CLU, ChFC Financial Consultant Deni DuFault, CLU, ChFC For assistance with your Retirement Planning please call: PO Box 8, Glen NH 03838 Financial Consultant Financial Consultant Deni DuFault, CLU, ChFC (603)Glen 383-9400 PO Box NH POFinancial Box 8, 8, Glen NH 03838 03838 Consultant (603) 383-9400 (603) 383-9400 PO Box 8, Glen NH 03838 Securities offered through Investors Capital Corporation, Member FINRA, SIPC Securities offered through Investors Capital Corporation, Member FINRA, SIPC Advisory Services offered through Investors Capital Advisory Advisory Services offered through Investors Capital Advisory (603) 383-9400 230 Broadway, Lynnfield MA 01940 – 800-949-1422 230 Broadway, Lynnfield MA 01940 – 800-949-1422 Securities offered through Investors Capital Corporation, Member FINRA, SIPC Advisory Services offered through Investors Capital Advisory 230 Broadway, Lynnfield MA 01940 – 800-949-1422
Securities offered through Investors Capital Corporation, Member FINRA, SIPC Advisory Services offered through Investors Capital Advisory 230 Broadway, Lynnfield MA 01940 – 800-949-1422
SAVE THE DATES!
13th Annual MWVCC Golf Tournament Sunday, May 18, 2014
and the 16th Annual Business Expo Monday, May 19, 2014
Make a weekend of it with special rates at the Omni Mount Washington Resort.
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MWVCC Annual Meeting 2013
Advertise with The Boston Globe and Boston Globe Media.
The 2014 Boston Globe Travel Section To view our 2014 Special Sections Calendar visit bostonglobe.com/travel and click on Calendar or Contact Dan Waxman at 617-314-0016 or daniel.waxman@globe.com for details. Target active, affluent travelers with New England Travel, the region’s best print & online trip-planning resource. Appearing online at explorenewengland.com and every Sunday in The Boston Globe and the Worcester Sunday Telegram. • 50% of adults who stayed in a luxury/high end hotel in the past year • 55% of adults who stayed at a bed & breakfast in the past year • 55% of adults who spent $5,000 or more on their last vacation • 50% of adults who spent $2,500 or more on their last vacation Source: 2013 Scarborough Rel 1, Boston DMA
Annual Boston Globe Travel Show Feb 7-9, 2014 Exhibitor & Sponsorship info at www.bostonglobetravelshow.com
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MWVCC Annual Meeting 2013
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EMPLOYERS - Are you wondering how to staff your business for the up-coming busy season? Global Employment Services (GES) provides businesses with the most cost effective and efficient staffing solutions. We will assess your company’s needs and determine with you which of our programs is the best fit. Programs include: H2B Visa (temporary/seasonal visas for up to 10 months); J-1 Visas (intern/trainee programs for 6, 8, 10, 12 and 18 months and Summer Work and Travel) as well as a local labor program. The GES team provides knowledgeable, personable and professional one-on-one support with over 70 years combined experience in all aspects of the hospitality field. Please call 207-571-8500 for Yusuf Gunes or Dianna Wheeler or Email: yusuf@ges-america or dianna@ges-america. com Website located at www.ges-america.com
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MWVCC Annual Meeting 2013
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MWVCC Annual Meeting 2013
Where music, theater and entertainment is alive and well!
Bravo... and a round of applause for our friend, Dick Ficke, a 2013 White Mountains Treasure!
Connections that mean business for New Hampshire Connect with your customers with FairPoint Communications.
We know that your business depends on staying connected to customers, clients, and suppliers. At FairPoint, our business is helping your business succeed. That’s why we offer a value packed suite of business products and services designed to keep you connected and ahead of the competition. To learn more, call 1.877.525.5204 or email BusinessSales@FairPoint.com
Year Round LIVE Theater and Performance Comedy, Drama and Music Children’s Theater and Education High Quality, Entertaining and Affordable The Playhouse is Available to Rent for Corporate and Non-Profit Functions For more information www.ArtsinMotionTheater.com 603-356-0110 • Main Street, North Conway Village
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Not all services available in all areas. Service subject to availability. ©2012 FairPoint Communications, Inc. All rights reserved. EVT-12022
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MWVCC Annual Meeting 2013
Congratulations 2013 Congratulations 2011 White Mountains Treasures White Mountains Treasures George Cleveland David Emerson, Joan Lanoie, Dick Ficke Howie WemyssGarden and NH DOT Mountain Club Congratulations Bob Bob Morrell Congratulations MorrellRecipient Recipient The Hoyt Family
MWVCC Annual Meeting 2013
18A French Cross Road, Madbury, NH 03823 • 603-686-5367
SUSTAINABILITY IS SMART BUSINESS We offer a variety of services designed to help your business assess, develop, and implement a sound, effective sustainability strategy. • WASTE CONSULTING • ($1,000 minimum monthly spend) • Performance Based = No Savings, No Fee • Waste Reduction & Increased Recycling • Improved Waste Logistics AVERAGE SAVINGS = 40%
• ENERGY SERVICES • • Electricity & Natural Gas Procurement AVERAGE SAVINGS = 10 to 25% • Bill Auditing ($8,000 minimum monthly spend) Electric, Natural Gas, Water & Sewer, Telecom, Cable • Energy Audits
• LED LIGHTING RETROFITS • • No upfront out of pocket money is necessary through our “Green Lease” Program We help secure utility rebates when available Oftentimes you will be cash-flow positive from day one • We are not just selling you light bulbs A customized design retrofit of your complete lighting system will be performed • Once your lighting analysis is complete and we make our lighting design recommendations an on-site Beta Test can be done to prove the design at no charge • Nationwide network of certified electrical contractors for installation and service • 3-5 year warranties, with 25,000-100,000+ hour rated lights and fixtures
A Responsible Decision www.focusedsustainability.com
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SILENT AUCTION ITEMS BID # COMPANY 1 The Conway Daily Sun 2 The Root Cellar 3 Mark Okrant & NH Historical Society 4 Concord Coach Lines 5 Dan Houde / Wiseguy Creative 6 Ragged Mountain Equipment 7 Conway Family Dental 8 White Mountain Puzzles 9 NH Country Store 10 Hannaford Supermarket & Pharmacy 11 Cabin Fever Restaurant 12 Ragged Mountain Equipment 13 Santa’s Village 14 Breathe New Hampshire 15 Breathe New Hampshire 16 Mount Washington Observatory 17 Kokopelli 18 White Mountain Puzzles 19 Debony 20 Residence Inn by Marriott 21 Northeast Delta Dental 22 Zeb’s General Store 23 Varsity Beverage 24 Omni Mount Washington Resort 25 The Funky Bubble 26 Anonymous 27 Hannaford Supermarket & Pharmacy 28 Lindt Chocolate 29 Settlers’ Green 30 Waterford, Wedgwood, Royal Doulton 31 Muddy Moose Restaurant 32 Mountain Top Music Center 33 NH Country Store 34 Hannaford Supermarket & Pharmacy 35 MWV Chamber of Commerce 36 Cranmore Mountain 37 Black Mountain 38 Attitash 39 Wildcat Mountain 40 Shawnee Peak Ski Area 41 Bretton Woods Ski Area 42 King Pine Ski Area 43 Jackson XC
DONATION 1 Hr Consult with Sun Digital Marketing & 1/4 Page Ad G.C. for Extreme Lash Extensions w/MakeUp Remover/Facial Cleanser NH Tourism Themed Books by Dr. Okrant & Historical NH Book Round Trip from North Conway to Boston/Logan 1 Hour of Photography by Dan Houde 2 Polartec Fleece Blankets (Twin & Queen) Sonic Toothbrush & New Patient Package - Exam, X-Rays & Cleaning Mt. Washington Valley & Santa & His Elves Puzzle Gift Certificate for Shopping Gift Certificate for 2 Large Deli Party Platters (Veggie and Meat & Cheese) Gift Certificate for Dining 1 Polartec Fleece Blanket (King) Family 4 Pack of Tickets The Fun Pass (coupons w/ over $1,500.00) The Fun Pass (coupons w/ over $1,500.00) 1 Year Family Membership & Seek the Peak Subaru Hydration Pack A Cowboy Boot Gift Certificate Santa & His Elves Puzzle G.C. for Novalash Eye Extensions 2-Night Mid-Week Stay in Portland, includes Breakfast 2 Oral B Electric Toothbrush & Crest Oral Health Kit Boston Strong! Set of 4 Boston team glasses (Bruins, Patriots, Celtics, Red Sox) Pepsi Rotating Portable Chair with Speakers 1 Night Mid Week Stay for 2 with Breakfast at Omni Bretton Arms Inn Basket of Bath Products Ladies Pulsar Watch Gift Certificate for 2 Large Deli Party Platters (Veggie and Meat & Cheese) 75 Count Bag of Milk Chocolate Truffles 4 Wine Glasses & 4 Tapas Dishes from Waterford, Wedgwood, Royal Doulton Holiday Plates, Cake Serving Tray and Oval Plate Gift Certificate Gift Certificate Gift Certificate for Shopping Gift Certificate for 2 Large Deli Party Platters (Veggie and Meat & Cheese) Valley Ski Pass (flex pass 5 ski experiences at 7 alpine & 6 xc areas) 2 Day Passes 2 Day Passes 2 Day Passes 2 Day Passes 2 Day Passes 2 Day Passes 2 Day Passes 2 Day Passes
VALUE $275.00 $114.00 $80.00 $128.00 $200.00 $148.00 $366.00 $30.00 $50.00 $100.00 $50.00 $99.00 $112.00 $32.00 $32.00 $110.00 $300.00 $15.00 $200.00 $425.00 $175.00 $50.00 $75.00 $275.00 $52.00 $175.00 $100.00 $25.00 $150.00 $350.00 $50.00 $50.00 $50.00 $100.00 $299.00 $120.00 $100.00 $140.00 $140.00 $124.00 $160.00 $100.00 $42.00
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SILENT AUCTION ITEMS 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80
Great Glen Trails White Mountain Nordic Assn. Purity Spring XC & Snowshoe Reserve Bear Notch Ski Touring Center Bretton Woods XC Attitash and Wildcat Mountains Home Depot Anonymous The Valley Originals Brooks Brothers The Valley Originals The Toy Chest & Other Anonymous Donor New Balance Good Vibes Coffee Roasters Sap House Meadery Muddy Paw Sled Dog Kennell Moat Mountain Photography Kearsarge Inn Wildcat Inn & Tavern PSNH PSNH Boston Globe Media Eastern Slope Inn and Attitash Mountain Village Anonymous Anonymous Frontside Grind EMS Climbing School EMS Climbing School North Conway Grand Hotel WMWV 93.5, Magic 104.5 & Visitor Radio WMWV 93.5, Magic 104.5 & Visitor Radio Cormack Construction Mountain View Grand Resort & Spa Silver Paw Pet Tags Cold River Radio Show Alexis Brochu Assets Jeans
2 Day Passes 2 Day Passes 2 Day Passes 2 Day Passes 2 Day Passes One Adult Granite Season’s Pass Home Improvement Kits Harvest Time Basket Gift Certificate for dining at The Valley Originals Gift Card Gift Certificate for dining at The Valley Originals Clue Game Package: Movie & Game
$40.00 $30.00 $18.00 $34.00 $38.00 $799.00 $500.00 $50.00 $50.00 $25.00 $50.00 $35.00
Gift Certificate for a New Pair of Shoes 4 Bags of Coffee Gift Certificate for Mead and Two Glasses A Rolling Dog Sled Ride for One Mt Washington Valley Photo Book Gift Certificate Gift Certificate Case of 20W 120V 60Hz Electronic Spiral CFL Bulbs (30 Ct.) MaxLite Nickel Desk Lamp w/ 75W Compact Fluroscent Bulb Umbrella 2-Night Stay for Two at Eastern Slope Inn or Attitash Mountain Village
$100.00 $40.00 $40.00 $50.00 $20.00 $150.00 $150.00 $150.00 $30.00 $40.00 $300.00
Ski Attitash & Ski Cranmore Posters “Stuck in the Snow” Skiier Sculpture & Candle Coffee and More Pack Group Climbing School Lesson for 1 Group Climbing School Lesson for 1 and Backpack 2 Night Stay at Hyannis Harbor Hotel on Cape Cod Gift Certificate to the Oxford House
$40.00 priceless $40.00 $150.00 $220.00 $300.00 $50.00
$25 Gift Certificates to Shovel Handle Pub & Café Noche
$50.00
Handcrafted Maple Cutting Board Gift Certificate for Goods & Services Gift Certificate for 2 Pet Tags Two Admissions to Nov. 3 Show Introduction to TRX Class for 6 at Cranmore Fitness Gift Certificate
$40.00 $100.00 $57.90 $50.00 $66.00 $25.00
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MWVCC Annual Meeting 2013
MWVCC Annual Meeting 2013 BOSTON DUCK
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INFORMATION CENTER: 1-800-639-3317 www.concordcoachlines.com
Main Street North Conway Village 356-0490 Next to Badger Realty
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MWVCC Annual Meeting 2013
ENERGY EFFICIENCY IS GOOD BUSINESS New Hampshire Electric Co-op offers expertise and incentives up to $30,000 for member businesses that invest in energy efficiency and renewable energy systems
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MWVCC Annual Meeting 2013
Proud to Support the Angels and Elves Program! Congratulations to the Mount Washington Valley Chamber of Commerce for 101 Years of Valley Service!
Congratulations Dick Ficke White Mountains Treasure www.mtwashington.score.org
www.birchwoodcreditservices.com • 800-910-0015
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PROFESSIONAL ASSOCIATION Certified Accountants Certified Public Accountants 10 North Conway, Conway, NH NH03860 03860 10Duprey Duprey Road, Road, North (603) www.lmrpa.com (603) 356-6358 • www.lmrpa.com
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2013 White Mountains Treasure Award The Mt. Washington Valley Chamber of Commerce is very pleased to honor these individuals for the tremendous contributions they have made to the Mt. Washington Valley. These individuals have demonstrated outstanding and consistent caring for the improvement of the Valley and the quality of life for the residents of our many communities without the expectation of reward or commendation. Their bios in the program read like a national Who’s Who. Without them we would not have the very important social services, business support, and entrepreneurism that have gone into making our valley a quality place to live, raise a family and work. We appreciate Northeast Credit Union’s enthusiastic sponsorship of this award. It is with great pleasure that I offer a hearty congratulations from the Mt Washington Valley Chamber of Commerce Board of Directors, staff and volunteers to this year’s recipients of the White Mountains Treasure Award. With great respect, Greg Frizzell, President, MWVCC
The Board of Directors and Staff of Northeast Credit Union are honored to support this award and extend our congratulations to all of the White Mountains Treasures.
Dick Ficke • Mountain Garden Club • George Cleveland
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MWVCC Annual Meeting 2013
2013 White Mountains Treasure Award Richard (Dick) Ficke Dick is a retired USAF Colonel with over 20 years of world-wide service and has been a part of the Mt Washington Valley since the1980’s. He is the past president of Kiwanis Club of Mount Washington Valley and currently the District Lt. Governor. Since 2005 Dick has been the Chair of Angels & Elves, a project of the Kiwanis Club of the Mount Washington Valley that provides gifts to more than 500 needy children in Carroll County who might not otherwise have received presents. Kiwanis members coordinate a valley-wide network of generous individuals, organizations and businesses who contribute their time, money and resources. Dick serves as SCORE counselor and chapter chair for Mt. Washington Valley SCORE, providing free and confidential business counseling to entrepreneurs and small business owners that will lead to goal achievement. Dick also serves on the Board of Directors for Arts in Motion Theater Company, a non-profit, theater education and production company which recently became the theater company in residence in the historic Eastern Slope Inn Playhouse. Dick is passionate about the plans to revitalize the Playhouse as a year round performing arts venue for the community.
MWVCC Annual Meeting 2013
2013 White Mountains Treasure Award Mountain Garden Club The White Mountains Treasure Award is given to the Mountain Garden Club (MGC) from a community that is grateful for the club’s dedication to promoting horticultural, education, civic beautification, and conservation through volunteerism and friendship in the Mt. Washington Valley. The Club’s Civic Improvement Projects in roadside beautification and conservation add pleasing environments that are highly valuable for daily commuters and well as visitors to the Mt. Washington Valley. For a motorist who may have had a stressful day at work or traveling, nature goes a long way towards easing tension. The MGC is now in its sixth year of assisting Mt. Washington Valley Habitat for Humanity homeowners in the planting of trees along Robert Morrill Drive. The Mountain Garden Club also sponsors events such as: Flower sales for Cancer awareness ( Jen’s Friends), Scholarship Funds (for an eligible Mt. Washington Valley resident), Boutique / Plant / Flower shows - at various times of the year (to support MGC community projects). The MGC works with local nursing homes in their Garden Therapy. Their current project involvement is with Merriman House at Memorial Hospital. The club is pleased to work with local schools on their horticulture programs. The club selects one school each year to plant a “Memory Tree” with the local students. The tree is dedicated to “all children for the perfect world.” In addition, the club holds a Smokey Bear & Woodsy Owl poster contest for elementary school children, with the goal of teaching them about conservation and preventing wildfires. The MGC’s Children Unlimited Rain Garden Project was a multi-year project which was started in September of 2009, designed in September of 2010, planted in June of 2011 and completed in August of 2012. It was designed to act as an infiltration device for dissipates [runoff ] materials that ordinarily flow into our lakes and streams and as an educational tool for children. The MGC was awarded the National Garden Club President’s Project Award in May 2013 for the Children Unlimited Rain Garden Project.
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MWVCC Annual Meeting 2013
2013 White Mountains Treasure Award George Cleveland George Cleveland, the grandson of President Grover Cleveland, has been a valued and lively presence in the Mt Washington Valley for many years, and one of its most visible and influential leaders. Serving originally as Program Director at WMWV, Mt. Washington Radio and Gramophone, he quickly became known as “The Voice of the Valley” and in that capacity conducted more than 3,500 interviews with newsmakers from all parts of the world. In this capacity he was the recipient of three Golden Mike Awards from the NH Association of Broadcasters. He remains a popular voice actor, auctioneer, and speaker, who frequently dons the apparel of his grandfather to present an entertaining living history program. Currently, and for the last 12 years, as the executive director of The Gibson Center for Senior Services, he runs one of the most complex organizations in the Valley. The Gibson Senior Center is also one of its most successful and important institutions in the Valley, providing meals, transportation, and social and educational programs to seniors in the greater Mt. Washington Valley area. George is also a former board chair of the Evergreen Center for Wellness, VP for the NH Coalition of Aging Services, and a board member of the Tamworth Foundation, the Kekumano Foundation, and the Friends of Recovery. Formerly, the board chair of The Barnstormers Theatre in Tamworth, one of the longest running professional summer theaters in the country, he is often its community “face”, as well as a masterful fundraiser known for his creative and irresistible solicitations. One of his more unusual fundraising endeavors was posing wearing only a hat in the 2003 “Tamworth Men in Hats” calendar, which raised more than $75,000 for local charities. With a keen sense of history and place, he has also been guiding tours throughout the White Mountains for more than 20 years and currently is an interpreter with Raven Interpreter Programs. An avid collector of tales and legends and the self-appointed “Interpreter of the Bizarre in History and Local Surroundings,” he writes frequently for local publications on people and places of interest. Generous with his time, colorful and charismatic, naturally supportive and collaborative in spirit, he is indeed a true Valley Treasure.
MWVCC Annual Meeting 2013
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MWVCC Annual Meeting 2013
Make Your Christmas Party Reservations Now ... the holidays will be here before you are ready!
CONGRATULATIONS! The compilation of all of our “treasures” is what makes this Mount Washington Valley so vital and attractive to everyone.
$27 pp
Kudos to you folks who make the effort to develop an environment which is enticing to new businesses and pleasurable for all existing ones.
for parties of 6 or more including Tax & Gratuity
Menu Includes Hors d’oeuvres, Caesar Salad, Baked Bread, Choice of Entree, Dessert, Coffee or Tea
We thank you, sincerely, for all of your efforts.
HORS D’OEUVRES PLATTER
Served passed or family style with Shrimp Cocktail, Chicken Peanut Satay, Scallops and Bacon, and Spanikopita
Jeannine & Pete
ENTREES Smoked Aged Prime Rib of Beef
The Ultimate! Smoked and slow roasted with Oak Wood.
New England Baked Stuffed Haddock Lobster stuffed Haddock topped with a sundried tomato and garlic cream sauce.
10 Eastern Ave Center Conway, NH 03813
Cranberry Ginger Duckling
Crispy Roasted Half Duckling, cooked confit style and glazed in sweet Cranberry-Ginger Glaze.
Seafood Scampi
Shrimp, Mussels and Lobster tossed in a zesty Lemon Butter Sauce served over Linguini.
IntroducIng
Chicken Marsala
Tender Chicken Breast pan-fried with Wild Mushrooms and Garlic, Marsala and finished with Butter.
Wild Mushroom & Tomato Salad over Risotto Creamy vegetarian Saffron Risotto topped with oven-roasted Tomatoes and warm Mushroom Salad.
Lamb with Fresh Rosemary
An InterActIve educAtIonAl experIence At the top of new englAnd
Tom Guilmette
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mount washington observatory is proud to announce its new mountaintop museum opening in spring 2014: extreme mount washington The interactive, high-tech experience will deliver the wonder, excitement and science of a Mount Washington winter to summer visitors from all over the world. It’s the most meaningful and impactful project that the Observatory has taken on in decades, and it will result in a dramatic improvement to the Mount Washington visitor experience.
Domestic Lamb Shank slow-braised with vegetables and Madiera, served off the bone and topped with Crispy Fried Leeks.
DESSERT Gingerbread Roulade with Ice Cream
Spiced Sponge Cake enveloping an Egg Nog Buttercream, over Cinnamon Creme Anglaise and topped with a Scoop of Vanilla Ice Cream and toasted Coconut Flake.
www.StonehurstManor.com 3351 White Mountain Hwy., North Conway
For party reservations & information call Heidi or Peter at 356-3113 Learn more and preview the exhibits:
extreme.mountwAshIngton.org (603) 356-2137, ext. 225
MWVCC Annual Meeting 2013
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PRINTING?
If so.... Then Call Us... P.O. Box 1606, N. Conway, NH 03860
We are the FULL COLOR Specialist!!! We offer a wide variety of printed products! We can print on anything you need! We print on high quality stocks! We offer complete design service!
. . . .
Most of all, we give the best in SAVINGS and CUSTOMER SERVICE!
“You will never sacrifice quality while cutting your Printing cost with us!”
Call us at 603-356-9563 email: mwgraphfx@yahoo.com
www.mwgraphfx.com
We also offer AD Specialties of all types, call us with your needs!
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MWVCC Annual Meeting 2013
MountainEar MAGAZINE
Monthly Magazine with a focus on shopping, leisure, and lifestyle in the Mount Washington Valley!
Enjoying Our 44th Year!
Custom and Estate Jewelry Jewelers and Goldsmiths In-House
• Full-Color • Extensive Calendar of Events • Informative Features • Monthly Shopping Information • Much, Much More... For more information on the MountainEar Magazine
Contact Daphne or Jeff 603-447-6336
2448 South Main Street North Conway, NH 603-356-5819
www.salmonpress.com earsales@salmonpress.com 24 Reporter Court • P.O. Box 1890 North Conway, N.H. 03860 A Salmon Press Publication
“To fully deliver on the dream, charter schools must do more to take innovation to scale and continue to tackle the very toughest educational challenges.” ~ Education Secretary Arne Duncan
Congratulations 2013 White Mountains Treasures Goerge Cleveland, Dick Ficke Mountain Garden Club
www.NorthCountryFairJewelers.com
The Robert Frost Charter School opened in the fall of 2012 as the first public charter school north of Concord, NH serving grades K-8. We are tuition free to every student that is a resident of the great state of NH and have a diverse student body from a variety of towns within and beyond the Mount Washington Valley. • The curriculum at the Robert Frost Public Charter School offers an approach to instruction that places each child at the center of the educational experience, where caring educators meet each child where they are academically, emotionally and socially, supporting them in moving forward at their own unique pace. • The Robert Frost Public Charter School understands that success in today’s global environment requires more than skill mastery. Students need to develop the ability to integrate those skills and apply them to real world situations. Students also need to be able to think creatively, communicate their ideas, work collaboratively and take responsibility and ownership of themselves and their work. These 21st Century Skills will be fostered through project experiences. • The instructional strategy of the Robert Frost Public Charter School blends Project-Based Learning with the Montessori educational philosophy and curriculum to create a unique educational model that creates a 21st century classroom. In our mixed-age classrooms teachers act as learning guides that motivate students to actively engage in their own learning as they master new skills through individualized, hands-on activities and large-group collaborative experiences based on real projects.
1675 White Mtn Highway, North Conway, NH 03860 • 603-356-6332 • www.RobertFrostCharterSchool.org • info@RobertFrostCharterSchool.org
MWVCC Annual Meeting 2013
Recipe For Success If your company or organization is searching for the perfect setting to brainstorm, strategize, and team build, look no further than the Red Jacket Mountain View Resort. With over 12,000 square feet of flexible meeting space, we offer a number of conference and event rooms for groups of up to 300 people. Complete Meeting Package available for groups of six or more people at $37.50 per person including one refreshment break, luncheon, meeting space, standard audio-visual equipment, and high speed internet access. Tax and admin fee excluded.
Call the Red Jacket Sales Office today at 603-356-5411 x580 to book your next “recipe for success.”
www.redjacketmountainview.com • 603-356-5411
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MWVCC Annual Meeting 2013
Ride The Blue Loon
Carroll County’s Blue Loon Transit, provided by Tri-County Cap, runs Monday thru Friday throughout the valley taking riders to their destinations from 8 am to 5 pm. We are equipped to handle all riders and are fully wheelchair accessible. Our Dial-a-Rise, Door-to-Door service area includes Albany, Conway, N. Conway, Madison, Tamworth, Moultonborough, Sandwich, Ossipee, Effingham, Tuftonboro, and Wolfeboro
The Flex-Route System operates between N. Conway and Wolfeboro on Thursday Door-to-Door rides must be scheduled by noon the day beforers in advance as well as Flex-Route pickups that are off route up to a quarter mile.
Rides can be scheduled by calling toll free
1-877-752-6890
“Seriously. Trust our insurance coverage to a talking lizard?”
For more than 150 years, local families and businesses have trusted Chalmers to protect what they value most. What makes every Chalmers professional a local hero? We’re experts in the latest products and technologies. We understand the local needs, strengths and concerns of the people we serve. Now just try getting that peace of mind from an online insurance company.
Call the local heroes at 800-360-3000 or visit ChalmersInsuranceGroup.com
MWVCC Annual Meeting 2013
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Androscoggin Valley Country Club Bridgton Highlands Country Club Eagle Mountain House and Golf Club Hale’s Location Golf Course Indian Mound Golf Club Mount Washington Resort Golf Club Mountain View Grand Resort and Spa Golf Course North Conway Country Club Province Lake Golf Course Waumbek Country Club Wentworth Golf Club
The Road to the Links heads straight to the White Mountains of New Hampshire! From scenic and challenging 9-hole family courses to 18-hole championship venues, you’ll find much more than great golf! 11 distinct golfing experiences with over 200 holes of golf. These spectacularly scenic courses make the region a must-play for golfers. For more on golf and midweek golf packages
Call 1-800-367-3364 or visit golfmwv.com
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MWVCC Annual Meeting 2013
Zeb’s General Store Congratulates all the White Mountains Treasures for 2013 George Cleveland Dick Ficke White Mountain Garden Club
and a Special Salute to the winner of the Bob Morrell Award for 2013!
Last year we saved our members
over $735,000 ...see what we can save you!
Call
877.546.6308
Click
necu.org
Visit
your local branch
BERLIN | CONCORD | CONWAY | DOVER | EXETER | GORHAM | LEBANON | LEE | MANCHESTER | MERRIMACK | NORTHWOOD | PLYMOUTH | PORTSMOUTH | PORTSMOUTH NAVAL SHIPYARD | ROCHESTER Federally insured by NCUA.
(limited access)
AC4933.09.13
MWVCC Annual Meeting 2013
THANK YOU SPONSORS & GIFT BAG DONORS PLATINUM SPONSOR
HOST SPONSOR
SUPPORTING SPONSORS
WHITE MOUNTAINS TREASURE SPONSOR
IN-KIND SPONSORS
GIFT BAG DONORS Arts in Motion Theater Company Barn Door Screen Printers Cooper Cargill Chant, PA Fields of Ambrosia BATH-BODY-AROMA Fiesta Jalisco Mexican Restaurant Funky Bubble Good Vibes Coffee Roasters Lakes Region Coca-Cola Lindt Chocolate Shop
M&D Productions MWV Children’s Museum North Conway Hannaford Omni Mount Washington Resort Ragged Mountain Equipment Soyfire Candle TDBank Zeb’s General Store
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MWVCC Annual Meeting 2013
MWVCC Annual Meeting 2013
Visit us at The Conway Marketplace Between Best Regards and Bea’s Cafe
Come see how our Flower Business has grown • Outstanding Customer Service • Unique Arrangement Design • Specializing in Weddings, Funerals & All Events Monday - Friday 9 - 5 • Saturday 9 - 2 Please call Elaine or Michelle today at 603-447-8878
ruthiesflowershop.com
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Three Great Stations One Great Valley
Radio that gets
ReSulTS
The Station That Defines Variety
Weather You Need, News You Can Depend On, Music Without Boundaries THE MOUNT WASHINGTON RADIO GROUP • PO BOX 2008, CONWAY, NH 03818
603-356-8870
MWVCC Annual Meeting 2013
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usiness Ads 2013_Matter of Time v3 9/20/13 12:16 PM Page 1
Your employees’ retirement is just a matter of time. And we have it. 401(k) planning for businesses of all sizes
KLEOSSUM KLEO SSUM
Investing for the Rest st of Us
KLEOSSUM advisors | 53 Technology Lane | Conway, NH 03818 www.KLEOSSUM.com | 877-KLEOSSUM | 603-733-4920
A Hannaford Supermarket is a part of the community, and Hannaford associates are your
friends &
neighbors
North Conway Hannaford 32 Mtn Valley Blvd, North Conway, NH 603-356-6341 Groceries, Produce, Gluten Free, Butcher, Seafood, Deli, Rx, Red Box, Naturals & Organic