My Brand Book 2012 PART -3

TE offers the industry’s most innovative cable, connectivity and cable management solutions for the world’s most sophisticated networks.

TE Enterprise Networks connects people and technology across office networks and data centers all over the world. Supporting data transmission at speeds of up to 100Gbps, many of the world’s most complex networks run applications over TE products selected from our AMP NETCONNECT and KRONE portfolios.

Brand Ethos TE understands that to become a great company one needs a strong foundation of ethical behavior in addition to strong financial performance. TE’s ethical foundation is built on its core values: Integrity, Accountability, Teamwork and Innovation. For any brand to sustain in the market for a long run the main ingredient of success is being perceived as unique and being positively differentiated from the competition by its customers and having a top of mind recall in the consumer psyche.

Digital Edge

KK Shetty Director – India & SAARC, TE Connectivity · TE Connectivity was recently declared as one of the “Top 100 innovative companies · With connector technology as the prime focus of its business and a track record in the structured cabling industry through its AMP NETCONNECT and KRONE brands, a TE25 warranty provides the added assurance of a warranty backed by a company with long-term industry stability. · Compared to their baseline year of 2010, TE Connectivity achieved reductions (per unit of production) in 2011 in five key areas. Green House Gases, Energy, Water, Waste Water and Water

In this digital world where the information access is a click away, businesses can be benefitted immensely if the new mediums of communication are used effectivel y .

Large business houses like TE uses the social media to grow business by increasing the awareness of the products on a mass scale and to have constant engagement with potential and existing customer through multiple channels, and a wider reach to a talented pool of individuals in terms of online selection and recruitment. Brand building in this digital media has taken a new meaning. The lifecycle of brands in this digital age have shortened because of the plethora of brands in the same space vying for customer attention. The customer is the king and is spoiled with choices.

Power of Brand The company is focusing on providing end-to-end connectivity solutions to its customers; from data centers to telecom networks, to wireless coverage and capacity, for an infrastructure that anticipates change, provides complete protection, and delivers the bandwidth and reliability that is essential for high value data and supports infrastructure requirements of new technologies and applications. Due to many strategic acquisitions over the past decades TE Connectivity (formerly Tyco Electronics) owns a remarkable set of world-renowned product brands, such as AMP, AMP NETCONNECT, Raychem, Schrack, Simel, EloTouch, ADC, Krone and many more.

While all of these sub-brands represent strong brand equity in their respective markets, TE consistently promotes and markets its products according to a co-branding strategy, i.e. the sub-brand (product brand) always in conjunction with the master brand (TE Connectivity).

With this strategy they are able to over time keep the sub-brand equity and transfer its strength over to the master brand.

Philanthropic Gesture TE Connectivity is committed to conducting its business in responsible ways that provide an advantage to its employees, customers and shareholders by making a sustainable, positive impact in its communities. The TE Responsibility Advantage strategy map encompasses the three main focus areas for the program - Environmental Protection, Social Responsibility, Economic Success. Most of its products which are manufactured are environment friendly and have compliance to stringent environment norms.

Products Wireless, Filters, Circuit Protection Identification Products, Touch Solutions, Connectors & Connector Components Passive Components, Tubing & Harnessing Products Fiber Optics and Fiber Management Solutions Wire, Cable, Cable Assemblies, Relays, Switches and Sensors

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Brand Book of the Year 2012

As the global leader in virtualization and cloud infrastructure, VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. more than 350,000 customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2011 revenues of $3.77 billion, VMware is headquartered in Silicon Valley with offices throughout the world.

Brand Ethos At VMware, the passion to innovate permeates every aspect of the business. The company was founded on the belief that every person on the team matters and that what the company does would be “impossible without you.” VMware’s focus is to provide the customers with a path to weave together all the computing resources that serve their business into a secure, compliant and controlled whole. Customers can have the freedom to take advantage of whatever combination of cloud environments; private, public or hybrid—is right to accelerate IT and their business, without compromising control. VMware’s vision primarily is to help organizations reduce IT complexity by virtualizing workloads and enable their journey to the cloud – and it’s this vision that has helped the company become a successful company.

T Srinivasan Managing Director VMware India & SAARC · Offering the most trusted solutions for transforming current IT environment to deliver optimal agility and flexibility. · Reducing IT complexity by virtualizing workloads and enabling their journey to the cloud · Does not believe in a “one-cloud-fits-all” approach · “Hybrid cloud/ Your cloud” as the way forward

Power of Brand The focus areas for VMware India are aligned to the global vision as always. India is a key market for VMware and therefore our virtualization and cloud offerings that are offered globally are simultaneously offered in India. A lot of research and development on cloud happens out of its India development centers. There is always a palpable sense of energy at VMware. This energy comes from our common sense of purpose to develop, market, sell and support game-changing products and services. Its innovative, market-leading virtualization and cloud computing solutions

Products Security and Compliance Business Continuity Disaster Recovery Server Consolidation Virtualizing Enterprise Apps Virtualization and Cloud Management Application Platform Solutions 112

are changing the way people, businesses, and the world consumes IT. VMware helps businesses become more agile, lower costs, and conserve energy and human resources, and the company does it all while making sure IT environments are compliant, secure and under control.

Philanthropic Gesture With the expansion of the global economy, corporates should acknowledge that sustainable development is crucial for a company’s future access in the global market. CSR is both a value and a strategy to ensuring the sustainability of business. At VMware, the VMware Foundation is focused on providing a platform for its employees to be active corporate citizens and make a difference in the communities in which they work and live. The company accomplishes this goal primarily through global programs designed to amplify the personal commitments and contributions made to the organizations and causes closest to people’s hearts. When disaster strikes, the VMware Foundation initiates special campaigns where the company matches its employees’ donations to relief efforts.

vSphere Data center platform End-User Computing Solutions VMware View, VMware ThinApp, VMware Zimbra, VMware Workstation, and VMware Fusion

Brand Book of the Year 2012

WatchGuard builds affordable, all-in-one network and content security solutions to provide defense in depth for corporate content, networks and the businesses they power. Since their founding in 1996, more than 800,000 WatchGuard signature red security appliances have been deployed worldwide. Today more than 15,000 dedicated partners back their products in 120 countries.

WatchGuard is headquartered in Seattle, Washington, with offices in North America, Latin America, Europe, and Asia Pacific.

wide. Its broad portfolio delivers flexibility and deployment options that lets user decide who, what, when, why and how to defend your network using Application Control, WebBlocker, Reputation Enabled Defense, spamBlocker, Gateway AntiVirus, Intrusion Prevention Service, and LiveSecurity. WatchGuard XTM family of network security appliances is a new class of performance-driven solutions with blazing fast throughput combined with advanced networking features to handle high-volume traffic securely, and at an affordable price.

WatchGuard is moving security forward with its best-of-breed, award-winning hardware and software unified threat management appliances, and messaging and content security solutions that provide extensible network, application and data protection. The new Extensible Content Security (XCS) appliances offer content security across e-mail and web combined with data loss prevention for complete content protection. Providing unparalleled network visibility, management and control, WatchGuard solutions are easy to set-up, use and manage, which eliminates the challenges of protecting IT assets, giving businesses

Brand Ethos

Mohit Puri Country Manager WatchGuard India & SAARC · Affordable, easy-to-manage network security is their game. · Design for Environment (DfE) has become an increasingly important dimension of environmental management for WatchGuard. · Their Social media campaigns are tailored to meet different business goals, from generating new sales leads to expanding their customer base to sourcing ideas for new product development.

From the enterprise to the small branch office, they have got solutions that deliver security, performance, and rock-solid reliability. The company is aware that Next-Generation Firewalls (NGFWs) are essential for today’s big business networks. Their exceptionally strong Extensible Threat Management (XTM) products, and WatchGuard SSL makes secure remote access easy. For best-in-class email and web security with data loss prevention, their Extensible Content Security (XCS) appliances are the answer to the problem. It delivers powerful security and performance without the powerful price tag.

more control.

Digital Edge

Philanthropic Gesture

Web 2.0 has proved to be a game-changer for business network security. It is part of the new “culture of participation” where users access online tools to communicate, share information, download and upload files, collaborate on projects, play games, and more. Organizations are actively leveraging the power of social networks to find new business opportunities, new groups of likeminded individuals and companies, and new sources of industry specific wisdom, advice and expertise.

WatchGuard Technologies strives, within their functional requirements, to minimize the environmental impact of their products by carefully designing and selecting appliance and packaging material that are recyclable. They also ensure that while designing appliances they use as little energy as possible. Enacted and proposed collection and treatment policies (WEEE), Restriction of Hazardous Substances (RoHS) policies in Europe and Asia, recycle-oriented eco-label requirements, and increasing environmental awareness have all prompted the electronics industry to continuously improve the recyclability of its product designs. WatchGuard continues to dedicate resources and implement policies to ensure that the products they sell minimize overall environmental impacts.

Power of Brand WatchGuard provides business security solutions with exceptional mission-critical protection to hundreds of thousands of businesses world-

Accessories 3G Extend

Products Next-Generation Firewalls, XTM Multi-function Firewalls, XCS Content Security Appliances Remote access solutions WatchGuard SSL, VPN Solutions

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Brand Book of the Year 2012

Western Digital (WD) is one of the storage industry’s pioneers and long-time leaders. Its products and services help people and organizations collect, manage and use digital information through our range of reliable, high-performance HDDs and SSDs. Unmatched quality, reliability and performance of its products and services are crucial to brand WD. “

Brand Ethos WD is committed to sound corporate citizenship in all aspects of its business. It firmly believes that a leader needs to learn & innovate to stay ahead in the race. They are committed to invest their resources wisely and focus on operational excellence. Their business model allows them to enter new markets and meet the needs of ever-increasing customer base with cost-effective products. This in turn, allows creating jobs and generating wealth in all of the communities in which they operate.

Digital Edge Khwaja Saifuddin Ahmad Sr. Director-Sales, Middle East, Africa & S.Asia WD · WDs advanced technologies are used in client and enterprise computing applications, embedded systems and CEs, as well as thei r own consumer storage and home entertainment products. · They strive to sustain our technology leadership, cost leadership and leadership in customer intimacy. · WD ensures efficient after-sales service through WD Express, a door to door warranty service anywhere in India for end user, system integrator and resellers · Transparency, novelty and responsiveness are the ideal characteristics of a brand’s social media presence.

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Social media plays a key role in creating brand awareness, brand loyalty and educating end customers about its products and services. It is a two-way communication which is the key factor in active engagement of participants on Social media platforms. They have been using Facebook and Twitter in India for more than a year now to interact directly with its customers. The social media practice is an extension of their customer outreach. Customers and even partners like the idea of directly sharing their feedback and asking questions on a public platform. It also addresses individual customer queries related to purchasing the right products for their storage needs.

Power of Brand WD believes that attracting a talented and diverse workforce is one of the keys to its success. The team WD creates an environment for its employees to offer professional and intellectual challenges, which encourages innovation and creativity, which in return rewards success and effective teamwork.

The purpose behind creating sub-brands was very well defined. Each of their products has certain unique features designed to address particular storage needs. For instance, a Caviar Black desktop HDD is ideal for performance enthusiasts, while the Caviar Green is suitable for users who want to cut down on power consumption. If user is not aware of the exact specifications for them is the Caviar Blue. Different colors make it easy for consumers to choose the right HDD.

Philanthropic Gesture WD achieves its business and financial goals while adhering to the highest ethical standards. Their CSR encompasses the natural resources that surround them. They strive to preserve and protect the environment by reducing their carbon footprint and by recycling or reclaiming spent resources in their everyday operations. Businesses and families who use their GreenPower hard drives reduce their carbon emissions and electricity costs while still enjoying the benefits of exceptional, reliable hard drives.

Products External Storage Network Storage Home Entertainment Internal Storage Solid State Storage Brand Book of the Year 2012

Wipro as an organization has great brand salience. It is seen as a progressive global IT player of Indian origin. Consumers relate stability, quality and trust with brand Wipro. The company takes pride in its position and its origin.

Brand Ethos Wipro Systems & Technology is a business unit which creates and develops IT infrastructure solutions to power the connected universe and enable productivity. Everyday organization of all types, benefit from their commitment and leadership in Open Computing. Wipro’s expansive portfolio of Datacenter & Client Systems, Software and Services enable choice, collaboration and conservation, thereby driving productivity.

Digital Edge

Ashok Tripathy VP & Business Head, Wipro Systems & Technology, Wipro Infotech · Wipro’s mobility solution empowers management of natural resources inventory, for a forward looking department to ensure green cover for the country · Wipro’s servers empower the No. 1 Super Computer deployed in the country, which enable its space research · About 300mn calls landing at a leading telecom service provider’s contact center, run on Wipro netPower Servers. · About 120000 users of a leading financial services organization rely on netStor storage for their messaging.

The Indian consumer is fairly evolved, well informed and is in the center of the ‘digital world’. Wipro’s brand promotion is hinged on two elements: Technology Innovation and Consumer Psychographics. e.go, is Wipro’s premium notebook brand is a manifestation of advanced mobile computing technology.

One is mobility range which includes e.go as well as enterprise mobility products. The company has taken aggressive position here from a product and brand perspective and seeing great market traction. The other thrust area is Datacenter Products which includes Wipro’s extensive range of netPower server and netStor Storage. Around this offering they have five practices for enterprises which are RISC migration, Cloud Computing, Data Management, Infrastructure SW and High Performance Computing. Wipro has made great progress in this space and large enterprises have adopted its portfolio for their application deployment.

Power of Brand All the Wipro’s sub-brands navigate around its core position, absorb that energy and reflect their position. It is this planetary architecture that helps Wipro manage the diverse portfolio of brands, each radiating its own personality which is not divergent from the core, yet unique.

Philanthropic Gesture Wipro believes it must try to, and can make (some) lasting impact, towards creating a just, equitable, humane & sustainable society. This is reason enough to act. Wipro’s purpose is to; Provide leadership in thought and action on key societal issues; need to respond to immediate issues of current generation and; need to work towards building a good society for future generations.

This initiative engages with communities in their proximate locations. The primary objectives of Wipro Cares is to support the developmental needs of marginalized communities in cities and towns where Wipro has a large presence; rehabilitate communities affected by natural calamities and offer Wipro employees the opportunity to engage meaningfully with local communities. Wipro has four core areas of work -- education, health care, environment and disaster rehabilitation.

Wipro Cares is currently engaged in 15 projects across India. Employee engagement is an integral part of Wipro Cares; all its projects are implemented with the help of volunteers across various locations in India.

Mobility e.go, Enterprise Mobility Products.

Datacenter Extensive range of netPower server and netStor Storage

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Brand Book of the Year 2012

Xerox is a $23 billion company today, with nearly 50 percent of Xerox global revenue coming from its services businesses. Xerox India has always been at the forefront of product and technology innovation. Xerox today has the most comprehensive product portfolio ranging from desktop printers and multifunctional devices to high end digital presses for SME’s to Enterprise on a national and global footprint.

Brand Ethos Xerox, over the years has established itself as the world’s leading enterprise for business process and document management. Their innovation and renowned services differentiate them. Their technology expertise, solutions and services enable clients – from small businesses to large global enterprises – to operate more efficiently and effectively. They work with their network of partners to deliver this seamlessly across India, freeing their customers to focus on what matter most: ‘their Real business.’

Power of Brand Xerox today manufactures and sells a wide variety of office and production equipment alongside a strong and wide services portfolio. To make it easy for the end-user and the channel partners to identify the specific product ranges they have given a unique identity and intuitive names to the different product/ service range. Xerox Phaser range or the volume segment is a single function, colour and monochrome printers while Xerox WorkCenter series or the value segment is a range of MFD’s manufactured by Xerox that are targeted for the SMEs and Enterprise businesses across the country. At the same time for the digital printing industry, they have DocuColor, iGen and 1000 press range. However all of these are used under the Xerox brand as they all relate to what the Xerox brand stands for – innovation, customer satisfaction and delivering quality and excellence in whatever they do.

Digital Edge

Vivek Chandel Executive Director-Marketing Xerox India · Last year, Xerox India expanded channel base with focus on top 200 cities and also introduced the ‘Authorized Service Partner Certification Program’ in the A3 space focused at developing the channel and equipping them. · Xerox was one of the first leaders to be in the market space of digital printing in India and presently has up to 60-70% of market share in the digital printing space in India. · Xerox Office Services offerings in India include Office Document Assessment, Device Management, Asset Management, Asset Optimization, Supply Management, Break-Fix Management and Help Desk. · Xerox Corporation has already exceeded that 2012 greenhouse gas (GHG) emission reduction target, six years early, achieving an 18 percent reduction in greenhouse gas emissions since 2002.

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Emergence of social media and digital technologies has made a great difference to marketers worldwide. What is striking is that whether brands use these platforms or not, there are conversations that are happening all the time. There are communities where people are continuously sharing their experiences and opinions with their network and the larger community and these can be very influential in creating and changing perceptions. Xerox uses social networks for building the brand and engaging with customers and investors alike. They have dedicated Twitter handles, Facebook pages and product team regularly uploads user videos on Youtube.

They use Yammer extensively worldwide and Xerox has over 20,000 employees worldwide who are members of their Yammer network. The networking helps to increase the speed and efficiency for getting quick answers and connecting with the right people.

Products Office MFP, Printers, Copiers

Philanthropic Gesture Over the past 40 years, Xerox has demonstrated leadership in sustainability and citizenship by designing “waste-free” products built in “wastefree” plants, investing in innovation that delivers measurable benefits to the environment, supporting educational and community projects around the world, and many other integrated initiatives. Reflecting a company-wide commitment to environmental stewardship, Xerox’s sustainable growth plan included a 10 percent reduction in greenhouse gas emissions worldwide from 2002 to 2012.

Production Digital Printing Equipment Workflow Optimization Digital Printing Applications

Services Document Management IT Outsourcing Production Printing Business Processes

Brand Book of the Year 2012

Zicom Electronic Security Systems Ltd. is the first organized electronic security solutions provider in India. It is one of the largest system integrators of embedded electronic security in the country. Since its inception in 1995, Zicom has been a pioneer in the market, driving it with innovations through its wide array of products and services.

Brand Ethos “Feel Safe” drives the company’s ethos across all customer segments.

As a company, they are forward- thinking and innovative. They just don’t provide products, but provide their expertise and knowledge. As forward thinkers, they have many FIRSTs to their credit, like they were the first company in the security space to build a Command Centre, first to be listed in the stock markets, first to provide Security as a Service and many more.”

Digital Edge

Anand Swaminathan CEO Zicom Electronics Security · Zicom is domain expert (Security) as they don’t do any other business, unlike their competitors. · Every innovation is focused on one thing – “Making our Associates Feel Safe”- our Shareholders, our Customers and our Employees. · Zicom’s newest initiative is “Security as a Service” under its fully owned subsidiary Zicom SaaS Pvt. Ltd. · Zicom sees a big shift of our marketing spends over the next few years towards digital media.

The vast portfolio of Zicom includes product categories ranging from CCTV Surveillance Systems, Fire Alarm Systems, Access Control Systems, Burglar Alarm Systems, Video Door phones, Multi Apartment Video Door Phone and Fingerprint Locks. At Zicom, the strategy is to reach out and interact with the end user through various means, especially the interactive media. The inherent strengths of digital media is in it’s ability to allow passive and active interactions. Digital world allows them the opportunity to go beyond building Zicom Brand into the realms of need analysis like perceptions, hardware preferences, monitoring services, how much emphasis is given for service and support etc.

Power of Brand Zicom has always been a pioneer and is keen to continue to be a pioneer in this industry. Their newest initiative is “Security as a Service” which falls under their fully owned subsidiary Zicom SaaS Pvt Ltd. Zicom believes that there are many customers who wish to deploy their crucial capital expenditure and manage their core business instead of diverting their crucial management and admin resources towards security management. Zicom’s SaaS provides the entire security products and monitoring

Safehomes Home Alarm System, Video Door Phones, Fingerprint Locks, Multi Apartment Video Door Phones

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services on a monthly opex model. And the beauty of this is that Zicom’s post sales service is par excellence for customer to feel confident enough to pay them month on month.

Feel Safe is the soul of Zicom, which is reflected in their range of products, monitoring services, customer experience, excellent after sales service and support and their diversified Route to Market strategies.

Philanthropic Gesture In early 2011, the Ministry of Corporate Affairs (“MCA”) announced “Green Initiative in the Corporate Governance”, thereby allowing companies to serve various communications / documents (including Notice of General Meetings, Audited Financial Statements, Directors’ Report, Auditors’ Report and all other documents including Postal Ballot documents) through electronic mode to its those Members who have registered their e-mail address for the purpose. Zicom appreciated and welcomed the “Green Initiative” taken by MCA as this will reduce paper consumption to a great extent and allow public at large to contribute towards Greener Environment. Thus they issued ‘Go Green Form’ to all its partners and associates and to register their e-mail address with the Company.

Safebusiness Office Alarm System, CCTV Surveillance System, Fire Alarm System, Access Control System

Telecom Tower Security

Brand Book of the Year 2012

HP Sees Great Opportunity for SME in Cloud Benefits of cloud computing are now well known. Not only it is here to stay, it is likely to be mainstream among SMEs in future.

Som Satsangi, Director, ESSN, HP India, shares his insights for the same.

Small to medium sized enterprises (SMEs) are the primary market for several channel partners. Even for an industry prone to hype, the buzz surrounding cloud computing is sky-high. There is no doubt that few sectors have generated more interest than cloud computing. The vendors are reinventing their technology strategies with cloud offerings. HP is one of those vendors that provide Cloud computing to the SMEs. And cloud computing promises to be providing cost-cutting offerings that are strongly appealing to SMEs. After all the more popular cloud computing gets, the less hardware SMEs will need to buy.

HP has recently launched a number of initiatives to win sales in the small-to-medium-sized business (SMB) IT market in India.

The company has adopted a micro-market strategy for SME business, whereby it plans to roll out cloud computing-based solutions around key verticals like healthcare, retail and education.

According to Som Satsangi, Vice-President, Enterprise Servers, Storage & Networking, HP India, “Cloud Computing Services helps to address these issues very well and will help to address the compute requirements of SMB very significantly.” According to him, the compute requirements for SMB’s are no different from Enterprise but SMB’s are constrained by • Lack of quality Manpower and skilled resources • Ensuring meeting business SLA’s • Capex and acquisition cost of Infrastructure • Keeping pace with obsolescence • Operation cost including that of Datacenter • Ability scale and deploy services fast HP has the most compelling Converged Cloud solution consisting of CloudSystem , Cloud Automation, Security and Cloud Assurance Software stack backed up by its Cloud Design and Cloud Start services. HP has an installation base of its Flagship Private Cloud Solution “CloudSystem Matrix” running 72+ systems across 45 odd organizations with good 30% of these being in the SME segment. HP has sig119

nificant offering for Cloud Service Providers that helps them to launch service fast and manage their end customers (many being SMB’s) service requirements.

Cloud Adoption Drivers for SMEs With availability of Fibre and connectivity across the country the ability to connect to a service provider is no more a challenge and because of this Connectivity the Cloud Computing adoption amongst SMB’s is growing faster than expected. It is expected about 35% of SMB compute requirement will shift to Cloud by 2013. The ability to get SLA Based service and shift from Capex to Opex are the catalyst for triggering adoption of Cloud in the SMB segment.

Cloud Public, Private and Public Engineered for enterprise, HP Converged Cloud is based on an architecture that addresses all deployment models (private, public, hybrid) and cloud service models (IaaS, PaaS, SaaS).HP is uniquely positioned to gain advantage in Cloud with three unique offerings, HP CloudSystem Matrix, CloudSystem Enterprise and CloudSystem Service provider.

HP’s cloud solutions allow organizations to leverage cloud computing in a way that successfully meets business demands by removing complexity, reducing time to deploy and striking the balance between capex and opex models. HP is the only vendor—today—to deliver a comprehensive, integrated cloud solution on a single platform, the solution is “HP Converged Cloud”.

Cloud is Secure Keeping the current scenario in mind, HP Converged Cloud offers the most complete, integrated and open platform that enables service providers to build, Secure and manage services across private, public and hybrid cloud environments. HP Cloudsystem addresses SLA delivery and capacity management extremely well, this gives confidence to SMB’s adopting Private Cloud or the service Provider who provide service to the SMB’s. HP helps to address customer /user specific SLA and application deployment configuration through its Cloudmaps As a result, clients have a simplified yet integrated architecture that is scal-

Som Satsangi

Director, ESSN, HP India

able and easier to manage.

Finally…

HP will continue to improve the issues related to Complexity Security on demand scaling and integration between private cloud and Service providers.

Som says, “We will have more and more ISV’s being qualified on our Cloudsystem platforms using the HP Cloudmaps that will be available for each IV application enabling the service providers to invoke service very fast or the Private cloud to deploy these application in their Cloud.” He adds, “HP has launched Next-generation Gen8 Systems that are significantly more efficient in terms of Power and cooling efficiency. Along with a richer Software stack, deployment of apps and managing them would be lot easier.”

Brand Book of the Year 2012

HP ProLiant Generation 8 (Gen8) For over two decades, HP ProLiant servers have been at the heart of technical and business innovation as organizations have moved to a networked world. The HP ProLiant portfolio continues to meet organizations’ requirements. HP, the world’s largest technology company, has recently announced the industry’s most self-sufficient line of servers – the HP ProLiant Generation 8 (Gen8). HP ProLiant Gen8 servers are the result of a $300 million, two-year program called Project Voyager, the company’s initiative to redefine data center economics by automating every aspect of the server life cycle. To date, Project Voyager has resulted in more than 900 patents filed and a new systems architecture called HP ProActive Insight architecture, which will span the entire HP Converged Infrastructure.

Brand Ethos With intelligent technologies that automate tasks and significantly improve uptime, HP ProLiant Gen 8 with HP ProActive Insight architecture addresses the top concerns of enterprises. The skyrocketing cost of operations in the data center is unsustainable, and enterprises are looking to HP to help solve this problem. HP is delivering innovative intelligence technologies that enable servers to virtually take care of themselves, allowing data center staff to devote more time to business innovation. · HP ProLiant Gen8 servers the result of Project Voyager · Project Voyager is the third phase of HP’s multiyear transformation plan. · HP ProLiant Gen8 servers tested in more than 100 realworld data centers. · Pricing ranging from US$1,723 to $2,878

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est internet consumption in the country, thereby making the online space the most important touch point with the youth. This represents a huge opportunity for a brand like HP. Thus, Social media plays an important role to garner greater mindshare and consumer preference.

Power of the Brand Tested in more than 100 real-world data centers, HP ProLiant Gen8 servers are built with more than 150 client-inspired design innovations.

These innovations dramatically accelerate application performance and also allow administrators to maximize server availability by eliminating common problems that cause failures, downtime and data loss. These include Integrated Lifecycle Automation, Dynamic Workload Acceleration, Automated Energy Optimization and Proactive Service and Support

Philanthropic Gesture Social innovation is an integral part of HP’s business strategy. HP aims to use the energy, passion and culture of innovation that makes HP successful commercially, to make profound, positive social impact. The company aims to create long-term value for customers, partners, shareholders, consumers and employees. To help aid the relief efforts in Japan, HP, its employees and the Hewlett-Packard Company Foundation have committed more than $2.3 million in technology product and cash donations to organizations that are supporting short-and long-term relief work.

Digital Edge As per a recent research, over 54% of the country’s population is under the age of 24 and as per the recent ComScore research, 75% of the web audience in India is under the age of 35, compared to 52% of the global average and 57% of the regional average. The heaviest internet users in India are between the age group of 15-24 years, driving the high-

Brand Book of the Year 2012

1

India’s

st CCTV Camera Manufacturing Company

Sparsh, an ISO 9001-2008 company, has revolutionized the security market in India by being India’s first firm to focus on indigenous design and manufacture of technologically advanced electronic security devices. Sparsh has been serving customers for over 10 years now, and it is a result of its focus on innovation and quality control that leading multi-nationals prefer working with us. Customers appreciate the advanced security features and customisation Sparsh’s products offer and local service that maximizes equipment uptime.

Sparsh’s vision is to put India on the global map for designing and manufacturing high quality and technologically advanced electronic security equipment.

Sparsh is all about helping its customers secure and manage their facilities – to enable an environment of confidence. Sparsh is always striving to add new innovative cost effective technologies to improve security for one and all.

much Acclaimed Awards: - EFY “Best Security System” Award (2009, 2010, 2011) - Et Now-Indiamart “Leaders of Tomorrow” Award (2010) - Elcina - Dun & Bradstreet Award (2009) - Frost & Sullivan Award (2007)

SAMRIDDHI AUTOMATIONS PVT. LTD.

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ICONS OF INDIA Harsh Manglik Harsh Manglik is chairman and geography managing director for Accenture in India, responsible for all Accenture activities in that country and for the strategic direction, growth and development of the company’s business there. Manglik has more than 30 years of global business and consulting experience across a variety of industries, including aerospace, automotive, electronics, telecommunications and IT services.

Before rejoining Accenture in 2006, Manglik was a worldwide vicepresident at Symantec Corp. and served in leadership roles at IBM. He served as the chairman of the Executive Council of NASSCOM for 2010-2011, and vice-chairman of NASSCOM’s Executive Council for 2009-2010.

Umang Bedi Umang Bedi is the Managing Director, Sales & Marketing for the South Asia region for Adobe Systems. In this role, Umang leads Adobe’s sales 7 marketing operations for India and the SAARC region. Working with a high-performance and rapidly –growing team of exceptional business professionals, he is responsible for driving strong growth for Adobe in key verticals including education, government , enterprise and the booming Indian creative industry. Umang is also a part of Adobe’s Asia Pacific leadership team. Prior to joining Adobe, Umang served Intuit India as its managing Director where he was responsible for leading the business and execution of the Global Business Division’s strategic plans.

Ravi Swaminathan As the MD and Regional VP of Sales and Marketing for AMD India, he is responsible for growing AMD India’s sales and marketing functions in the country. Ravi has extensive experience building relationships with large enterprises, government, SMB as well as consumers and his experience will be a strong asset to AMD India’s leadership team as well as to the broader Asia Pacific and worldwide sales and marketing teams. Prior to this, at HP, Ravi Swaminathan was President of the Personal Systems Group (PSG) in India, responsible for all function of that business group in the country. He has also previously held positions at Compaq India and ICI.

Sri Subramonian Shankar American Megatrends Incorporated (AMI) is an American hardware and software company that specializes in PC hardware and firmware. It was founded in 1985 by S. Shankar. It is headquartered in Norcross, Georgia, US. In 1994 Sri Shankar founded AMI Germany and AMI India which is located in Chennai. The company started as a manufacturer of complete motherboards, positioning itself in the high-end segment. Its first customer happened to be PCs Ltd, (later Dell). The company focused on the BIOS software portion of the motherboard business, at the same time diversifying towards technologically richer products such as server motherboards (1992), storage controllers (1995) and remote management cards (1998). AMI’s greatest success story came in 1996 with MegaRAID, a storage controller card.

Rajeev Mittal Rajeev Mittal has been recently appointed as Managing Director of Avaya across India and SAARC. He joins Avaya at a time when companies throughout the region are looking to accelerate their businesses with the latest communications and collaborations offerings. Mittal was until recently General Manager – Small & Mid Market Solutions & Partners (SMS&P) for Microsoft India and was responsible for expanding that company’s business in the mid-market segment, along with managing the Partner Eco System. Prior to that, he worked in senior positions for companies including Oracle, IBM and Wipro Technologies – both in India and APAC leadership roles.

Sunil Bharti Mittal Sunil Bharti Mittal is an Indian telecom mogul, philanthropist and the founder, chairman and Group CEO of Bharti Enterprises. In 2007, he was awarded the Padma Bhushan, India’s third highest civilian honor. He was one of the first Indian entrepreneurs to identify the mobile telecom business as a major growth area. His plans were finally approved by the Government in 1994 and he launched services in Delhi in 1995, when Bharti Cellular Limited (BCL) was formed to offer cellular services under the brand name AirTel. Under his stewardship, not only has Touchtel become India’s first private sector telephone service provider to cross the 300,000-mark, Bharti is also the first telecom firm to cross the 2-million mobile subscriber mark.

R.K. Upadhyay Rakesh Kumar Upadhyay joined BSNL as Chairman & MD on 30th April 2011. His career began in DoT in 1975 after his selection by UPSC for Indian Telecom Service. In DoT, he gained experience in areas of Planning, Installation and Commissioning, Commercial Administration and Operations. In October 1996, he proceeded on Deputation to TCIL, where he remained till August 1999. During his deputation, he successfully worked as Project Director in the Foreign Projects at Sana and as GM in Yemen. He took over the charge of Director (Projects), TCIL in November 2005 and was subsequently selected as Chairman & MD of TCIL. He remained at the helms of TCIL from Mar 2007 to April 2011.

He has to his credit the turning around of TCIL as its CMD.

Dr. Alok Bharadwaj As Sr. Vice-President at Canon India he is into Business Strategy, Brand building & Marketing, Sales force management, Distribution Channel operations, B2B sales operations, P&L management, PR, Corporate affairs, Leadership communications. Alok joined Canon in 2001 and during the last 10 years has assumed responsibilities of 9 Business Divisions. Under his leadership, Canon India recorded its best growth phase, particularly record-breaking growth of over 50% in 2010 and has emerged No. 1 in four product categories. He received the “Pride of the Industry” award and also received the prestigious award of the Best CMO by the CMO Council.

Naresh Wadhwa An industry veteran of 22 years, Naresh joined Cisco India in January 1998 as a Sales Manager, and was responsible for driving Cisco’s Enterprise, Commercial and IT services business. Naresh successfully managed and grew the business four-fold and laid strong foundation for Cisco’s success in the Indian market. Subsequently, Naresh was chartered to grow the telecom business in India where he architected some of the largest wins for Cisco globally and grew the business substantially. At present, he is the President and Country Manager for Cisco - India & SAARC.

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ICONS OF INDIA Francisco D’Souza Francisco D’Souza is President & Chief Executive Officer at Cognizant Technology Solutions Corp. He is also a member of the Company’s Board of Directors. As CEO, Francisco is responsible for managing Cognizant’s growth as a leading provider of global consulting, information technology, and outsourcing services. He is a Trustee at Carnegie Mellon University, a Trustee at The New York Hall of Science, and a Member at The Business Roundtable also. D’Souza was previously employed as a Product Manager by Pilot Software, Inc. and Management Associate

by Dun & Bradstreet Corp.

Sameer Garde Sameer Garde is President & Managing Director, for Dell India’s Commercial Business.

In this role, he will lead the India sales and marketing teams that deliver innovative and practical technology solutions to consumers, small and medium businesses, public institutions and large enterprises. Prior to this he was General Manager and VP of Dell OEM Solutions based out of Dell’s headquarters in Austin, US. Sameer joined Dell in April 2004 and has held several executive roles at Dell International Services as well as in Dell APJ region. He has played a key role in shaping Dell’s relationship business and was the driving force behind our leadership in the large enterprise customer base in India.

Roopen Roy Roopen Roy is the Managing Director of Deloitte & Touche Consulting India, which provides consulting services in the areas of strategy and operations, human capital, and technology. Globally, Deloitte has the largest and most prestigious consulting practice amongst the “Big 4” professional services firms, and all Deloitte entities together employ more than 8,000 people in India. He is also a member of Deloitte’s Global Consulting Executive Leadership Team. He has more than 30 years of experience in management consulting and has worked in India, Australia, Korea, Japan and all the South Asian countries. Prior to joining Deloitte, he had worked with PricewaterhouseCoopers as Managing Director.

Shantanu Prakash He is the Chairman and Managing Director of Educomp Solutions Limited, which he founded in 1994.

Shantanu’s vision has been to transform the teaching-learning process through the use of technology and best practices. Shantanu is also the Founder and Managing Trustee of the Learning Leadership Foundation (LLF), an organisation dedicated to bringing best practices in education to under-resourced schools. He is also the Co-founder and Chairman of Lakshya Digital Pvt. Ltd.- a pioneering game development studio, based out of New Delhi, India.

Shantanu is a charter member of TiE (The Indus Entrepreneurs), an organisation that connects entrepreneurs. He is a frequent speaker in education and business conferences worldwide.

Hemal Patel Hemal Patel is the CEO of Elitecore, which successfully designs, engineers, develops, sold and market Cyberoam and Crestel. Hemal’s strategic direction of maintaining low cost base operation in India and capturing global market share gave 100% growth to Elitecore with a revenue of USD 25 million and 25% net profit. He is a successful and ambitious entrepreneur and a technology executive with diverse skills and management experience, including general, sales, marketing, design, development and financial management and is also a well known speaker at various national and international IT events.

Manoj Chugh As President, India & SAARC for EMC Corp., he is responsible for driving EMC’s business in the region, helping customers from small companies to large enterprises better leverage information assets realizing the full benefits of automated networked storage solutions. An industry veteran with over 23 years experience in the ICT industry, he has managed and led companies across diverse businesses, viz. servers, satellite networking, telecom and networking and data storage. Prior to joining EMC, Manoj spent three years as President of Cisco Systems for the India & SAARC region. He began his career with HCL Group where he was responsible for sales in Eastern India. Next, as the GM – RISC Server Business, he led Wipro to a leadership position in this segment for the first time.

Rajan Anandan After leading Microsoft India as its MD for two years, he joined Google India as Vice-President - Sales and Operations. With Internet users growing at 50% year-on-year, a strong leadership team will ensure that Google captures this tremendous opportunity. Anandan is also an active angel investor with a focus on very early stage companies in the Internet, mobile, software and ITeS space.

He has a total of 17 early stage investments in start-ups such as luxury brands, e-commerce site Exclusively.in, Hungryzone.com, Gurgaonbased Digilogue Communications and Pune-based Innovize Tech and is on the board of several of them. He is a member of the Indian Angel Network (IAN) and co-founder of Blue Ocean Ventures.

R. Chandrashekhar R. Chandrashekhar joined the Government of India in 1975 as a member of the Indian Administrative Service, the country’s premier civil service. Ever since, he has held a wide variety of key assignments, both in the Government of India and the State Government of Andhra Pradesh. He established the first Department of IT in the country and was Secretary of the Department from June 1997 to December 1999.

From July 1996 as CMD of AP Industrial Infrastructure Corporation and from June 1997 as CMD, APIIC and concurrently Secretary, Department of IT and Communications, he masterminded the conceptualization, planning and implementation of various key initiatives in the State in the field of Information Technology.

Ashok Soota Ashok Soota is widely recognized as one of the pioneering leaders of the Indian IT industry. Prior to founding Happiest Minds, Ashok co-founded MindTree Ltd. (formerly MindTree Consulting Ltd.) in August 1999. He served as its Managing Director until April 2009.

Soota served as President of Wipro Infotech from 1984 to 1999.

He has over 20 years of experience in the IT industry. He served as President of the CII from 2002 - 03. Under Ashok’s leadership, in a span of 11 years, MindTree became a global entity with revenue run rate of US$350 million, over 9000 people and offices in multiple cities in the U.S., Europe and Asia. He served as Member of the Advisory Council for World Intellectual Property Organization in Geneva.

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ICONS OF INDIA Ajai Chowdhry Ajai Chowdhry is one of the six founder members of HCL. HCL, India’s original IT garage start-up founded in 1976, is today a US$ 6.2 billion Global Enterprise. He took over the reins of HCL Infosystems, the flagship company of the group, as President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in November 1999.

Under Ajai’s stewardship, the company’s turnover has grown to US$ 2.7 billion for the last 12 months from US$ 89 Million in 1994. Ajai has been a key force in driving the growth of HCL Infosystems. The credit of setting up HCL’s overseas operations, starting with Singapore in 1980 goes to him.

Shiv Nadar Shiv Nadar founded HCL Infosystems Ltd. He served as CEO of HCL Technologies Ltd. until Oct 16, 2007. He serves as the CEO of HCL Enterprise Solutions Inc. Shiv Nadar Chief Strategy Officer of Standard has been Logo Only reproduce from Master Art. Corporate Do not attempt to draw or Logo HCL Technologies Ltd. since October 2007. He serves astypeset. an Industry Logo prints in Pantone 285 U and byline prints in Black Adviser of Diamondhead Ventures. He also serves as a Member of the Executive Board of the Indian School of Business. He founded HCL Corporation (P) Ltd. and serves as its Chairman. In 1976, Nadar initiated HCL as a start-up firm. He serves as the Chairman of HCL Enterprise Solutions Inc. and HCL Technologies Ltd. He serves as the Chairman of the Board of Governors at the IIT, Kharagpur. He has been a Director of HCL Technologies Ltd. since January 1993.

Neelam Dhawan Neelam Dhawan joined Microsoft in March 2005, after a stint at HP India as Vice-President - Customer Solutions Group for almost six years.

She has also worked with IBM and HCL, with over 20 years of experience in this sector. She has now returned to Hewlett-Packard (HP) - this time as Managing Director. According to her, being a part of the leadership team at Microsoft India has been one of the most rewarding roles of her professional life and the decision to leave was a difficult one to make. She has been featured in the Fortune’s annual global list of “50 Most Powerful Women in Business” for 2009.

Shanker Annaswamy Appointed to this leadership position in July 2004, Shankar Annaswamy is responsible for all of IBM’s sales, marketing, services and global delivery operations in the India/South Asia region, including operations in Bangladesh, Nepal and Sri Lanka. India remains one of the fastest- growing countries for IBM, recording consistent double-digit revenue growth over the past five years. In his 30 years of experience, Annaswamy has held various senior management positions in world-renowned corporations. Prior to joining IBM, he was the President & CEO for GE Medical Systems, South Asia, and MD, Wipro-GE Medical Systems. He also held the position of Adviser with the Ministry of Health, Sultanate of Oman, for a period of three years in the mid-1990s.

NR Narayana Murthy Nagavara Ramarao Narayana Murthy, better known as N. R. Narayana Murthy, is an Indian industrialist and software engineer. He and six other engineers co-founded Infosys in 1981. Murthy served as CEO from 1981 to 2002. From 2002 to 2011, he served as the Chairman. In 2011, he stepped down from the board and became Chairman Emeritus, Infosys. Few remember him now as the first designer of the ‘Basic Interpreter’ implemented in India. Or as the man who was part of a team that built the country’s first multi-user OS. which is as it should be. He is listed here for creating a globally-respected Indian company, Infosys.

Asoke K. Laha Asoke K. Laha, Founder, President & CEO, InterraIT Inc. and President & Managing Director of InterraIT India, has significant experience in starting and growing offshore development centres. Asoke’s career in high technology spans more than two decades. Previously, a senior software manager in companies like Digital and GTE Communication Systems, he was also Managing Director at Cadence India, where he built a large team of skilled engineers. Asoke is actively involved in various prestigious industry bodies like IACC, AMCHAM and ASSOCHAM, to name a few.

He is a working committee member of the Software Export Promotion Council (“ESC”) and also represents the Noida Special Economic Zone (“NSEZ”) as the President of NSEZ Entrepreneurs Association.

K. Jaishankar He serves as Managing Director at one of the largest Technology Distribution companies in India. As Managing Director, he is responsible for the overall operating performance of the company with particular emphasis on driving corporate policies, strategies and profitable growth initiatives. Jaishankar was appointed to this position in January 2005, subsequent to the merger of Tech Pacific India and Ingram Micro India. During his career spanning over 16 years with Tech Pacific/ Ingram Micro, Jaishankar has held various executive positions such as National Sales Head, Vice President Operations & Credit and Head Volume Division.

Ms. Debjani Ghosh Ms. Debjani Ghosh has been Managing Director of Sales and Marketing Operations for South Asia at Intel Technology India Pvt. Ltd. since January 1, 2012. Ms. Ghosh served as Chief Executive Officer of Intel Vietnam and Director of Intel Groups Southeast Asia at Intel Corporation. Ms. Ghosh served as Director of Sales and Marketing for Southeast Asia at Intel Technology India Pvt. Ltd. until December 2011. She has been with Intel for 17 years.

Arvind Rajan Arvind Rajan is the Managing Director & Vice President, Asia Pacific and Japan, LinkedIn. In his present role, Arvind manages the operations for Asia Pacific and is fronting the set-up of LinkedIn in the region, which includes Singapore. Since joining LinkedIn in 2008, Arvind has played a strong leadership role in leading the company’s initiatives and efforts in markets outside the United States and Europe. He considers himself to be a management generalist. Arvind began his career with the Boston Consulting Group and has also held roles in companies such as Solectria Corporation, CellNet Data Systems and BCN Data Systems.

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ICONS OF INDIA R. K. Amar Babu Amar is responsible for the overall business and growth of Lenovo happening in India. His ability and track record lead to company’s success.

Amar Babu has in-depth experience of more than 17 years, of which over 10 years have been in leadership roles. He was most recently the Chief Service Delivery Officer of Idea Cellular Ltd., and a member of the Idea Cellular’s Executive Committee. Prior to this, Amar served as Managing Director (South Asia), Sales & Marketing Group, Intel Technology (I) Pvt. Ltd., and was in charge of Intel’s business in South Asia (India, Pakistan, Sri Lanka and Bangladesh), as well as all sales and marketing operations. He has also worked at HCL Infosystems, Citibank NA.

Subroto Bagchi Subroto Bagchi, cofounded MindTree Limited (formerly known as Mindtree Consulting Ltd.) in August 1999 and served as its Chief Operating Officer until April 2008. He was responsible for leading the Global People Function, Global Marketing and Facilities and Administration, and oversees Special Projects, Culture and Competence and Knowledge Management initiatives. Prior to MindTree, he served as VP of Product Realization at Lucent Technologies. He has written extensively in the leading newspapers and magazines, and spoken at industry platforms and educational institutions the world over. His Businessworld column - Arbor Mentis and ToI column - Times of Mind - were widely read. He wrote, The High Performance Entrepreneur (2006) and Go Kiss the World (2008).

Ganesh Ayyar Ganesh Ayyar joins MphasiS, a global IT and BPO service provider and an EDS company, from HP. At HP, he was the Vice-President, Managed Services, APAC & Japan, leading selective sourcing and small and medium outsourcing deals. He joined HP, Singapore in 1989, where he focussed on the manufacturing industry. His efforts led him to hold a managing role in the Manufacturing and Telecom team in 1992. In 1999, he became the President of HP India. His outstanding efforts saw him move to the position of Asia-Pacific Director of Marketing for the Business Customer Organization in 2001.

Sanjeev Bikhchandani Sanjeev Bikhchandani is an Indian businessman, who is the Founder and Executive Vice - Chairman of Naukri. com, a job portal. After his postgraduation, he left a fairly comfortable job marketing Horlicks at HMM (now known as GlaxoSmithKline) in 1990 to set up two companies Indmark and Info Edge. In 1997, Bikhchandani set up Naukri.com, jobs portal on a server in the United States, and later Quadrangle, an offline executive search business. He was selected as a finalist for Ernst & Young - Entrepreneur of the Year award in 2005.

Adil Zainulbhai Since joining McKinsey in 1979, Adil Zainulbhai has worked with a wide range of companies in a variety of industries, including telecommunications, banking and manufacturing. His recent work in India has focused on helping Indian companies grow and attain global success; helping public sector units in India become more efficient and effective; and assisting multinational corporations with entering India and creating a profitable enterprise.

S. Ramadorai Shri S. Ramadorai has been appointed as Advisor to the Prime Minister in the Prime Minister’s National Skill Development Council in the rank of Cabinet Minister. Shri Ramadorai, currently Vice Chairman, TCS has been its former CEO and Managing Director for the last 15 years. During the period he was instrumental in building TCS into a 6 billion dollar global software and services company with 144,000 highly trained and qualified professionals. He continues to be on the Board of several Tata and non Tata companies. The Prime Minister’s National Skill Development Council has been operating as a three-tier structure with the apex council being chaired by the Prime Minister, a coordination unit chaired by the Dy. Chairman, Planning Commission and a National Skill Development Corporation located in Ministry of Finance specifically focusing on supporting the private sector.

Vishal Dhupar As Managing Director, he is responsible for the overall management and strategic direction of its business in India, Sri Lanka, Bangladesh, Maldives, Nepal and Bhutan. Dhupar previously served for five years as managing director for India and South Asia at Symantec, following a similar position at Autodesk. He has also held a variety of sales leadership positions at Sun Microsystems, Silicon Graphics and Digital Equipment Corp. He started his career by joining DCM Data Products and then he moved to Digital Technologies and Silicon Graphics before joining Sun Microsystems.

Rajendra S Pawar RS Pawar is the chairman of NIIT Limited and NIIT Technologies Limited. He is the current Chairman of India’s IT industry body- NASSCOM. Mr. Pawar has played a leadership role in nurturing NIIT and building it into a leading Global Talent Development Corporation. He has personally conceptualized and driven several initiatives that have enabled NIIT Technologies to rank among the frontrunners of the IT-BPO industry - an organization with significant stakes in IT services, Managed Services and BPO. Acknowledging his contribution to the IT industry in India, Mr. Pawar has been awarded the country’s prestigious civilian honour, Padma Bhushan by the President of India.

Phaneesh Murthy He has been Chief Executive Officer and Managing Director of Patni Computer Systems Limited since May 2011. He has been the CEO and President of iGATE Corp. since April 1, 2008. He served as MD of Mascot Systems GmbH. He also served as Head - Sales & Marketing of Infosys Technologies Ltd. since 1999, Senior VP & Head - Worldwide Sales from 1996 to May 2000 and Marketing Manager for United States from 1992 to 1996. He serves as a Member of Advisory Board of Vignani Technologies Pvt. Ltd.

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ICONS OF INDIA Sam Pitroda They called it the ‘great technology Honeymoon’-his and Rajiv Gandhi’s-that led to the setting up of the Center for the Development of Telematics in India and his appointment as Gandhi’s technology adviser. He launched the Rural Automatic Exchanges (RAX) project that brought the PCO revolution to India. Satyanarayan Gangaram Pitroda known as Sam Pitroda is an Indian innovator, entrepreneur and policymaker. Currently Advisor to the Prime Minister of India on Public Information Infrastructure & Innovations, he is also widely considered to have been responsible for India’s communications revolution. Besides, the chairman of National Innovation Council, he is the founder & CEO of C-SAM, Inc.

Arun Jain Arun started the company with just $250 and a dream. Today, Polaris has annual revenue of over US$300 million, having 30 Relationship Offices in 16 countries and 7 Business Solution Centres in India. Polaris has talent strength of over 9,000 solutions architects, technology and domain experts, providing solutions to the banking, financial services and insurance industries. Arun founded the Ullas Trust to integrate Polaris employees with larger community and encourage the “Can-Do It” spirit in students from Corporation and Government schools. He is passionately involved in researching and creating the Learning Architecture for the organization and his vision of Polaris 3.0 is to position Polaris among the top three financial technology companies in the world.

Raman Roy Regarded as the pioneer and “guru” of the IT-enabled services business out of India, having played a pivotal role in proving India as a locale for remote processing he has successfully delivered servicing solutions. Raman has been the CEO of GE Capital International Services (GECIS). He remained as Chairman and Managing Director of Wipro Spectramind until June 2005, growing the company to become the largest provider of third party BPO shared services from India, with nearly 16,000 employees.

Ranjit Singh Yadav After spending quality years at HP as the Director, Asia-Pacific Japan, he moved to Samsung. He joined as the Director for Samsung’s IT Product portfolio in India, which comprised of LCD Monitors, HDDs, OMS and Printers. Ranjit’s rich experience in India and overseas had spearheaded the company’s growth strategy. With Sunil Dutt’s exit from Samsung, Yadav took charge of the mobile and IT business division in Samsung. He has 22 years of experience, having worked with HP, Philips Electronics, Hindustan Unilever and Computer Point India earlier on in his career.

Kamalaksha R. Naik K R Naik has 30 years of experience in the networking industry. He started his career in IBM India, at the manufacturing plant and worked in Product and Parts Design & Development. He is also a former President of MAIT. He served as the Executive Chairman of the Board at D-Link (India) Limited until January 28, 2010. He has been an Executive Director of Smartlink Network Systems Ltd. since June 25, 2007.

Bharat Goenka India’s number one business solution is the brainchild of Mr. Bharat Goenka. A true technocrat and visionary, he established his business named Peutronics in 1986 to take this phenomenon to market. Bharat leveraged the power of technology to create an intuitive and friendly financial accounting solution that mimics the human train of thought. Bharat’s business background led him to the realisation that making time available for the owners of SMBs to concentrate on growth was crucial. At the same time, the focus remained on keeping the product ‘simple’ enough for a nontechnical person to deploy and use—thus starting the concept of ‘Power of Simplicity’. Under his dynamic leadership, Tally has emerged as the technology leader and has rapidly expanded to span 94 countries.

Prakash Bajpai He has a rich 32 years of experience in IT and Telecom Industry. He has been instrumental in building and leading organizations and business with revenue of more than $ 2 billion. An engineering graduate from DU, Prakash started his career with IBM as an electronics engineer. He then moved to Phillips, where he was involved in the launch of color TV transmission in India. He had been part of Tata Telecom and AT&T Network Systems in the US. Post returning to India, he spearheaded the Marketing, Sales & Network Planning activities at Tata Lucent Technologies. He then joined Hughes Telecom as President & CEO where he pioneered India’s first Integrated Broadband Network in Maharashtra & Goa. Prior to launching Tikona, Prakash was the President and CEO at Reliance Communications.

Col. H. S. Bedi Col. Hardeep Singh Bedi served in the Indian Army for 22 years before he set out to start his own company. Tulip started as a software company in 1992, with four employees and a seed capital of Rs.4 lakh. It rose to become one of the biggest network connectivity players in the industry. Under his leadership, Tulip Telecom has established itself as one of the strongest data connectivity players in the industry. Tulip has won the Frost & Sullivan Growth Leadership Award for Enterprise Data Services (MPLS VPN) in 2009 and Market Leadership Award for MPLS VPN in 2007 and 2008.The company has achieved enviable success within a short time span, with revenues of over Rs.1,600 crores and employee strength of over 2,500.

Gopal Srinivasan Gopal is the founder and a Chairman of TVS-Electronics, Director of Sundaram-Clayton Ltd, and several other TVS Group businesses. Gopal has incubated over eight businesses, and has over twenty five years of operational experience in India, along with a wide network of relationships across the world. He is the Chairman & MD of TVS Capital Funds Limited, that has launched an India focused growth private equity fund. He is now actively involved in CII at the National level and also Chairing several committees / task forces at CII National Council. He has also served as the President of MAIT for the fiscal year ‘95-96.

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ICONS OF INDIA Nandan Nilekani An Indian entrepreneur, he currently serves as the Chairman of the new UIDAI, after a successful career at Infosys Technologies Ltd. He is also now heading Government of India’s technology committee, TAGUP. Nandan Nilekani, after graduating from IIT, Bombay in 1978, joined Mumbai-based Patni Computer Systems where he was interviewed by N. R. Narayana Murthy. Three years later, in 1981, Murthy walked out of Patni, along with his entire division to start their own company, Infosys. Nilekani became the CEO of Infosys in March 2002, taking over from Murthy. He left Infosys on 9th July, 2009 to serve as the chairperson of the UIDAI, in the rank of a cabinet minister at the invitation from the Prime Minister of India, Dr. Manmohan Singh. He co-founded India’s NASSCOM.

T. Srinivasan Srinivasan is responsible for VMware’s business operations – overseeing sales, marketing, services and channels in India and the SAARC economies (including Bangladesh, Nepal and Sri Lanka). Srinivasan joined VMware in July 2009 and has since been responsible for the growth of VMware’s business in the region. With over 30 years of sales and management experience in the Indian IT industry, Srinivasan has extensive working knowledge of the market. He has previously held senior positions with Oracle, Informatica, HP Software India, Mercury, EMC, Wipro and HCL in India

Ram Agarwal Ram N. Agarwal serves as the CEO and MD of WeP Peripherals Ltd. In his role, he has pioneered to create India’s first employee owned company. In 1977, he began his career in Wipro as Area Sales Manager for Maharashtra. Remarkably, within one year; he was promoted to handle the All India Sales for Wipro’s Consumer Product Divisions. He was in charge of sales and exports at Wipro from 1978 to 1983. In 1993, he returned to Peripherals Systems Division to head its operations and continued until 1999. He was also transferred to Wipro’s corporate office and was responsible for their Mission Quality, Innovation and Brand Building. He has been a member of MAIT’s Executive Council for the last 6 years and also headed MAIT for a brief period.

Azim Hasham Premji Azim Premji started Wipro with one basic idea - to build an organization which was deeply committed to values, with the firm belief that success in business would be its inevitable, eventual outcome. Unflinching commitment to values continues to remain at the core of Wipro. Then (in late 1960’s) a $2 million hydrogenated cooking fat company, Wipro Limited is today a $6 billion revenue IT, BPO and R&D Services organization with presence in over 50 countries. He has been Chairman of the Board, Chief Executive Officer and Managing Director of Wipro Ltd. since September 1968.

In the year 2001, Premji established the Azim Premji Foundation, a not-for-profit organization with a vision of significantly contributing to quality primary education for every child, in order to build a just, equitable, humane & sustainable society. Azim Premji serves as Chairman of the Board of Wipro Infrastructure Engineering Ltd. He has been a Director of the Central Board of Reserve Bank of India since June 28, 2006.

He serves as a Director of Media Lab Asia, Wipro Ltd. and Wipro Infrastructure Engineering Ltd. He is a Member of the International Advisory Committee of New York Stock Exchange, Inc. (now NYSE Euronext, Inc.).

Raj K Saraf Established in 1980 by Mr. Raj Saraf; Zenith has strived to bring the latest technology products to the Indian market. Thereby, creating a market in India for computing in offices, banks, households, education and every sector that has benefited from technological advancement. He has been Managing Director of Zenith Computers Ltd. since October 31, 2007 and serves as its Chairman too. He also serves as Non-Executive Chairman of Zenith Infotech Ltd. He has been a Director of Zenith Infotech Ltd. since September 20, 1996.

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Best Brand Manager of India

In not so distant-past, Brand Managers has the luxury of sitting in ivory towers and commanding ad agencies to conquer the market. But such is not the case today. With the advent of social media, which in turn has democratised the market place, the scene has gone sea change.

As a matter of fact, business performance is based on the behaviour of customers. Needless to say that behaviour is based to a great extent on the perception customers have of the brand. As a corollary, customers have their perceptions of a brand from the interactions they have with it. Lastly, customer experience is informed by a brand idea—what the brand stands for: the promise it is willing to make and keep in the marketplace. A lack of proper branding technique has the potential of affecting the business’ bottom line. However, notwithstanding the proliferation of brands and their inseparable link to business performance, it is not always an easy proposition to define what a brand is, along with how to create, manage, and value it.

Let’s interact with few popular Brand Managers in the country on their perspective of Branding in promoting the brand for their organisations.

In a nut shell, Branding a brand takes Millions of Dollars and building brand takes a couple of thousands. There are popular actors and actress in the Bollywood and Hollywood Industry who help in promoting the products for the corporates but they are managed by the Brand managers in the respective companies. Let’s see who works for whom.

Dr. Alok Bharadwaj Senior Vice President, Canon India All humans have needs & demands. Our demands have two needs. One is functional and the other emotional. Whatever we consume whether Darjeeling tea, French wines, car ride, airline travel, hotel stay, management schooling, TV viewing, VAR India magazine content or just about anything satisfies both these needs.

It is this process of contextual definition of what we consume is called a ‘brand’. Because the role of perception is high, it becomes a ‘mindgame’. Branding is therefore a place that you own in consumer mind. Those brands that create deep impact carve out a concretized space for themselves. At that stage they become powerful and are called ‘Power Brands’.

A brand represents an aura, a lifestyle alongside quality. Canon has been long established as one of the best known brands in the world in terms of reliability, innovation and quality.

A brand is not merely a product or logo or technology or even product’s identity. There is a saying that 3M’s are necessary for a successful brand building Money, Message & Media. I call it a 3C clarity viz: Create, Convey and Continue. When you do this, you build a Big ‘C’ brand. It means Charismatic. Long live brand managers of India.

Jayanthi Sethuraman Head - Marketing & Alliance, Fujitsu India Private Limited In my view, true branding is inside-out. It reflects the personality of the company or a product consistently and over an extended period of time. However, for a brand to make a true impact, it is also internalized by the various stakeholders of the brand and experienced and expressed similarly. Complete 360 degree branding can happen only when the qualities of the brand reflect the values of the company. These values are not static but grow and evolve over a period of time while the core of the brand itself remains intact.

A brand is built on a foundation of values. Every brick that goes into building a brand needs to reflect consistency. The most successful brands have been built with consistency and consonance. I tend to believe that there are no quick fixes here.

A successful brand, built on a foundation of strong values, reflects the personality of the company and enjoys a strong customer connect.The connect is usually emotional and this explains the success of the brand. However, to stay successful in the long term, the brand needs to be experienced consistently by the customer/ stakeholders. To succeed, a brand has to be both honest and heart-felt.

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Khwaja Saifuddin WD’s Sr. Director (Sales) for South Asia, Middle East & Africa A brand is a promise. Prudent buyers make purchases based on familiarity or recommendation. They come to expect a certain quality or experience that the brand represents and has been delivering without fail. Branding is a depiction of the brand’s consistent delivery on its promise. More than positioning the product in the consumers’ mind, it is giving them a feel of what owning the product would actually be like, even before they make the purchase.

Let’s take the example of branded products from the WD stable. Each of our products has certain unique features designed to address particular storage needs.

For instance, a Caviar Black desktop HDD is ideal for performance enthusiasts, while the Caviar Green is suitable for users who want to cut down on power consumption. We don’t expect users to know the exact specifications of the ideal HDD for their purpose, so we created the Caviar Blue, Green and Black branding to make it easy for customers to choose the right HDD. So a branded product should essentially, be able to build back equity to the brand if it is true to the purpose it was created for i.e. helping consumers make better buying decisions.

We at WD firmly believe that a leader needs to learn & innovate to stay ahead in the race. Our commitment starts with maintaining a strong company, which invests its resources wisely and focuses on operational excellence.

L.K Gupta Vice President, Marketing, LG India Branding is about getting your prospects to see you as the only one that provides a solution to the problem. Global, Tomorrow, Energy, Humanity and Technology are the pillars of LG with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our commitment to establish a lasting relationship and to achieve the highest satisfaction for our customers. To succeed in branding one must understand the needs and wants of the customers and one does this by integrating the brand strategies through the company at every point of public contact.

From the perspective of brand owners, branded products or services also command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic, store-branded product), people may often select the more expensive branded product on the basis of the quality of the brand or the reputation of the brand owner.

Branding begins in the minds of the consumers, in how they see, perceive and react to your brand. Branding isn’t just about mindless marketing or about the company’s logo. It’s an entity in itself in how just the logo of the company or the jingle of the advertisement triggers recognition in the minds of the consumers.

L K Pathak Global Head, Corporate Communications, Elitecore Technologies Branding is value creation about your product or services you offer. You reach out to the customers and prospects through various innovative means to highlight your promises. However, it remains to be seen that your product delivers the promises you have made which will ensure the satisfied customer base and strong brand value. Higher the Satisfied customer base ensures strong brand value and loyalty. In order to cash on the satisfied customer base we need to create high and consistent visibility to create recall value in the most innovative way.

Brand remains just a name if it is not associated with a set of values which differentiates you with your competition. For me, if you are consistent and successfully keeping your brand promises you will be able to establish well in the market with good brand value. However, it is very critical that you remain visible to create top of mind recall with success stories and customer testimonials and feedbacks. Also, we need to follow the aspirations and be conscious of what the customers want in order to be responsive to the market demands.

The key lies in how effective we are in positioning the product, the positioning pitch should relate to the market demands or it should go well in creating the need in the market.

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Rachana Singh Manager-Marketing - Mindlance India Pvt. Ltd. Branding is lot more than just a process of establishing an identity or a face of a product or service which assures of certain perceived values like utility, satisfaction or trustworthiness. It is a way to make your customers ‘Live’ your product or service. On the other hand positioning is more to do with real-time, personto-person communication. It helps in getting customers buy your product or service. There lies a slight difference in the dynamics of branding and positioning for consumer products vis-a-vis technology vendor. An effective branding can make all the difference in consumer product or retail since the market there is solely volume driven. However, the technology sales is driven principally by a select group of decision makers with high buying power. A right positioning in the minds of this select group can help in providing greater benefits in terms of measurability and ROIs. For me brand is more of an idea to gather around for a purpose than an entity of substance. Thus to establish a Brand, the activities around it would be to get a deeper understanding of the purpose and ensure ‘relevant’ top recall for the brand. Building a brand is a relatively easier task than keeping a brand from getting eroded . In most of the cases ambiguous positioning proves to be the major reason for brand erosion. A classic example of brand failure due to unclear positioning was The Edsel car by Ford.

Rajesh Agrawal MD, Micromax Informatics Ltd. A brand is the idea or image of a specific product or service that consumers connect with. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product, when there are many other companies offering the same service or product.

Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. Branding is also a way to build an important company asset, which is ‘a good reputation’.

Today, branding has moved from a commodity-driven model to a value-driven model. Branding is not about getting people to choose your offering over the competitions. It is the act of managing consumers’ expectations so as to condition your target audience to see your offering as the only answer to a specific need. By defining a realistic and manageable promise of what the brand owner will deliver and what consumers can expect of the brand. Micromax understands the Indian consumers and thus involve in designing products to provide solutions depending on their demographical needs. We have positioned ourselves in such a way that today our customers trust us for our offerings.

Ramya Shankaranarayan Marketing Communication Executive, TVS Electronics Branding is all about establishing an identity, and becoming recognized for it. Branding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for business growth, as consumers will be motivated to buy your product.

Enhancing a brand’s equity directly through advertising campaigns and indirectly through promotions such as cause championing or event sponsorship is brand building.

The art and science of branding is much more difficult than it first appears to be. While many people are labeled brand managers, only a small fraction of them have what it takes to really build strong brands: the research tool set, the deep understanding of human motivation, the intuition, the analytical rigor and the driving passion and savvy to influence the entire organization. Organizations should be much more careful in selecting their brand managers.

Constant market pressures to increase revenues and profits cause a myriad of problems. One of the biggest problems is putting pressure on the brand to extend into more and more market segments to broaden its appeal and to provide for more revenue growth. This eventually comes at the expense of the meaning of the brand itself.

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Ranjivjit Singh Chief Marketing Officer, Personal Systems Group, HP India Branding is all about differentiation. In today’s markets where technology parity and to a certain extent commoditization is happening faster, innovations not just in products and services but experiences and delivery are key elements of brand and branding. At HP, brand strategy is an integral part of driving business growth. The portfolio of products and services is driven with a perspective of delivering the brand promise. The communication strategy is also aimed at creating awareness and engagement for the Consumer to experience HP brand at every touch point.

A Brand is a significance of a product to the consumer. And this significance is linked to unfulfilled needs, desires and expressions. A brand is a promise and a branded product is the delivery of that promise to the consumer. Most often, it is an accumulation of tangible and intangible benefits that differentiates brands.

Brands are not just about resources and the quantum of investments. All successful brands produce star business results, giving incremental return on investments year-on-year. It is the consistency in delivering the brand promise, every time the consumer or the customer experiences and interacts with the brand that differentiates successful brands.

Rothin Bhattacharya EVP – Marketing & CEO - HCL Security Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives the company a major edge in an increasingly competitive market, where the brand is considered a company’s promise to the customer. It helps in providing information about the company’s products and services, and thus, differentiates one’s offering from its competitors.

Branding adds value to a company’s offering. Branding backed by robust products and services that deliver the brand promise projects an image of an established business that can meet customer expectations. When a company is in the process of creating a brand, it usually tries to establish consistent familiarity in terms of its offerings. Brand is the bridge that the company builds to communicate the nature of products and services that it can offer to its customers. And post that communication if the brand has been able to deliver on its promise time and again then it can create a successful brand.

A brand is a definition in the consumer’s or a stakeholder’s mind that has been developed with all his or her experience while interacting with the brand. It’s not limited to one product or an instance of interaction for the customer. A Brand’s perception is created from its entire lifecycle of engagement with customers and other stakeholders.

Shailendra Katyal Director, Marketing, Lenovo India Brands have become a means of defining what the consumer feels and how they want to be seen by others. This is not just limited to lifestyle brands but across categories. A person increasingly defines his/her own identity by the choices he/she makes on brands.

Branded product is just like a trademark which is an indicator of trust and quality of the product. Branding goes beyond a logo and is incorporated in all aspects of the product/organization from design to advertising to how the organization behaves in larger social sense. Great brands clearly define their philosophy and what they stand for and then make it consistent with their delivery across all engagement points with all stake-holders.

We at Lenovo are on a similar journey of creating an iconic brand which goes beyond the product and helps people identify with a certain philosophy and mindset. We pitch ourselves as the Doers Behind The Doers and we are for people who use technology as tool and not as a badge.

Fundamentally, brands that get built around a deep, universal consumer insight and are consistent with their delivery across touch-points on that philosophy, stand a much better chance than inconsistent brands with deep pockets.

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Souvik Chowdhury Marketing Manager, Kaspersky Lab Branding is positioning a company’s products or services, through a Name, Symbol, Advertisement, Jingle or combination of some or all of these, to imprint a perceived association about the brand in the consumer’s mind.

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. In today’s competitive world, branding plays a vital role in differentiating one company or its products over others. A brand is a promise of a perceived value associated with any product.

Two most essential ingredients to build strong brands are trust and credibility. To build a brand, the branding must deliver the message clearly, confirm the credibility, connect with target prospects emotionally, motivate the buyer, and cement user loyalty.

Plenty of things could determine why one brand is more loved by consumers over other brands. But as human beings are driven by emotions, a brand that is able to establish a strong emotional connect with consumers is likely to be more successful than the other.

The promise of the product, goods or services must live to the expectations of customer perceptions and beliefs -- if one can masters this correctly and truly, brand success is guaranteed. The choice of brand ambassador also plays a very important role.

Srinivas Sadasivan Field Marketing Manager – Indian Subcontinent, Check Point Software Technologies The accomplishment of Market leaders is that they create a unique place in their customer’s mind. The success of a product, service, individual, business, organization is mostly based on how unique they are perceived by their audience.

Factors that affect a brand of an organisation can be both tangible and intangible. It is not about the logo it’s what response your logo brings out in your target audience.

One should know their brand and what benefits it provide in order to consistently present that message to the marketplace. Consistency and focus are the keys to long-term success as brand building is not something which you can do in a day or week; it’s a time intensive process by itself.

Innovation is the key to success of a brand but this need not limited to the functional benefits of the brand. A brand that sets the trends or is proactive to the customer needs rather than reacting to them is likely to be seen as different and more popular.

Brand if managed properly, creates value and influence. Today customers seek out brands that display their values by the actions they take. This can be clearly seen in industries which have a strong customer-service component.

Suchita Vishnoi Head – Marketing (India & SAARC), Trend Micro Branding is the journey an organization has in the market place with its customers, it is timeless and gets built over the years. In a dynamic and ever-changing environment of today, it is much more than just positioning of “a product” or “a company” in the mind of its consumers. It is the value an organization creates and the connect it builds with its consumers. It is the brands and how they go to market that creates value for an organization. In today’s scenario, marketers are not only custodians to build Brands but also to see how the brand equity gets converted to profitable growth.

A Branded product is a subset of a Brand, unless a Brand is established in the market place the products that it creates cannot qualify to be called as “branded products”. Creating a Brand is the pivot of all marketing activities, it takes the centre stage of all objectives that we as marketers drive. Unless we build brands we cannot boost of branded products, its the customer who decides whether a product is a branded product or not. All marketers must thus aspire to build brands, that is what we are here to do and that is what will create the differentiation for us against our competition.

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Tushad Talati GM– Brand & Communication, Epson India.

The words “brand” and “branding” are often bandied around without a clear understanding of what they mean or entail. If you ask the common man what exactly a “brand” is, 9 out of 10 are unable to answer clearly or with any level of confidence. Simply put and to paraphrase the words of one of the marketing greats.

A product is something that is made in a factory; a brand is something that is bought by a customer. While a product can be copied by a competitor; a brand is unique. And while a product can be quickly outdated; a successful brand is timeless.

A brand therefore, is not just a product on a supermarket shelf but anything which is distinguished positively from similar products or services.

The Brand = Product + Packaging + Added values The Brand = Functional + Psychological+ Economic Benefits The Brand = Quality + Image + Price At Epson we believe in and pursue five fundamentals in an effort to be not just a good or successful brand , but a great one: Consistency in delivering on our promise, Superior products and processes, Distinctive positioning and customer experience, Alignment of internal and external commitment to the brand and An ability to stay relevant.

Vinny Sharma Marketing Manager- Brocade Communications (I) Pvt. Ltd. Branding is all about building intangible, but very real company assets. It is a way to build a relationship with its most critical public – its consumer. Brand is much more than mere positioning of the product – it involves enhancing the customer experience – from pre to post sale and beyond. The brand (strictly) is not owned by anyone – it is represented by the company and experienced by the consumer – so it is beyond mere products.

A branded product is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company. Branded product is an image that is marketed so that it is recognizable by more and more people, and identified with a certain service etc.

A lot of thought – innovative programs that encompass the company personality, the product promise, that ultimate customer experience expectation is needed for brand building Brand is less about investment and more about strategic connect with the target. It is the same difference that is there between visibility and credibility. The brand promise and experience has to be relevant and in tune with the psyche of the consumer – if that is off the mark, no amount of $ investment can help make the brand successful.

Vishal Dhupar Managing Director , Asia – South, NVIDIA A brand is the sum total of all the impressions about it that reside in the consumer’s mind. One therefore needs to understand the significance of the impressions that the brand has in a consumer’s mind. There are millions of products and services all over the world, each claiming to be the best product ever. Also, there is rarely a way to judge which one is actually the best. In such a scenario, the customer buying decision usually depends on brand awareness and recall.

‘NVIDIA’ is a combination of ‘n’ i.e. a mathematical variable meaning ‘to the highest degree’ and ‘Vidia’ which comes from a Latin word ‘videre’, meaning ‘to see.’ This inspired the “NVIDIA eye” as a logo to indicate “the best visual experience.”

Even an individual is no one without their name; your own name becomes your identity. This is exactly one’s brand, one’s individuality. While someone’s good writing skills or singing forte can be termed at their product branding. For a company, the brand value is determined basis its reputation and the uniqueness of its products.

To build a brand takes a deep understanding of consumer and customer needs, technological prowess to meet those needs in a superior and cost-effective manner, and consistency in communicating what the brand stands for in the market and in the consumer’s mind.

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Industry Body / Authorities

Industry Body / Authorities India has witnessed a year of significant events in the IT and Telecom sector during 2011. And the country is heading for another exciting year (2012). Industry bodies play a significant role in the overall leadership and development of any country’s industry. Their main objective is to contribute to the creation of an environment which encourages a dynamic growth of the industrial landscape. In India different sectors of industry are represented by the industry bodies that are responsible for the development of standards of the industry.They monitor and vigil policy issues, policy formulation, licensing, promotion of technology innovations and R&D etc.

Department of Telecommunications (DoT) R. Chandrasekhar (Secretary) Sanchar Bhavan 20 Ashoka Road New Delhi - 110 001 Tel: 011 - 23719898 Fax: 011 - 23711514 www.dot.gov.in / secy-dot@nic.in

Ms Ambika Soni (Minister) ‘A’ Wing Shastri Bhavan Dr. Rajendra Prasad Road Tel: 011 - 23384782 Fax: 011 - 23384286 www.inb.nic.in / mib.inb@nic.in

Universal Service Obligation Fund Telecom Commission

Ministry of Communications and IT Shri J. Satyanarayana, Secretary-IT Electronical Niketan CGO Complex Lodhi Road New Delhi - 110 002 Tel: 011 - +91-11-24364041(Office), Fax: 011 - +91-11-24363134 www.mit.gov.in

Ministry of Information and Broadcasting 140

Khurshid Lal Bhavan Janpath New Delhi - 110 001 Tel: 011 - 23766555 Fax: 011 - 23326029 www.tec.gov.in / srddg.tec@gov.in

R. Chandrasekhar (Chairman) Sanchar Bhavan 20 Ashoka Road New Delhi - 110 001 Tel: 011 - 23719898 Fax: 011 - 23711514 www.dot.gov.in / secy-dot@nic.in

Ajay Bhattacharya (Jt. Administrator) Sanchar Bhavan 20 Ashoka Road New Delhi - 110 001 Tel: 011 - 23372144 Fax: 011 - 23372150 www.usof.gov.in / usadmn.dot@nic.in

Wireless Planning and Coordination Wing Telecom Engineering Centre N. K. Srivastava (Sr. Deputy Director General) Gate No. 5

Dr Ashok Chandra (Wireless Adviser) WPC Wing Sanchar Bhavan Brand Book of the Year 2012

Industry Body / Authorities 20 Ashoka Road New Delhi - 110 001 Tel: 011 - 23752488 Fax: 011 - 23372310 www.wpc.dot.gov.in / mails.wpc@nic.in

Telecom Regulatory Authority of India Dr J S Sarma (Chairman) (TRAI) Mahanagar Doorsanchar Bhawan (Next to ZHC) Jawaharlal Nehru Marg Old Minto Road New Delhi - 110 002 Tel: 011 - 23236308 Fax: 011 - 23213294 www.trai.gov.in / ap@trai.gov.in

Telecom Disputes Settlement and Appellate Tribunal Justice S B Sinha (Chairperson) Room No. 482 & Room No. 478 (4th Floor) Hotel Samrat Chanakyapuri Kautilya Marg New Delhi - 110 021 Tel: 011 - 24102563 Fax: 011 - 24105171 www.tdsat.nic.in

Associated Chambers of Commerce and Industry of India Dilip Modi (President) ASSOCHAM Corporate. Office 1 Community Centre Zamrudpur Kailash Colony New Delhi - 110 048 Tel: 011 - 46550555 Fax: 011 - 46536481 141

www.assocham.org / assocham@nic.in

Tel: 011- 23010199 Fax: 011- 23015452 http://www.nasscom.org / info@nasscom.in

Confederation of Indian Industry (CII) Hari Bhartia (President) The Mantosh Sondhi Centre 23 Institutional Area Lodi Road New Delhi - 110 003 Tel: 011 - 24629994 Fax: 011 - 24626149 www.cii.in / ciico@cii.in

Federation of Indian Chambers of Commerce and Industry Harsh Mariwala (President) (FICCI) Federation House Tansen Marg New Delhi - 110 001 Tel: 011 - 23738760 Fax: 011 - 23320714 www.ficci.com / ficci@ficci.com

Manufacturers’ Association for IT Sandeep Nair (President) (MAIT) 4th Floor PHD House Opp. Asian Games Village New Delhi - 110 016 Tel: 011 - 26855487 Fax: 011 - 26851321 www.mait.com / contact@mait.com

NASSCOM Rajendra Singh Pawar (Chairman) International Youth Centre Teen Murti Marg, Chanakyapuri New Delhi - 110 001

Association Operators

of

Competitive

Telecom

Satya N Gupta (President) 601, Nirmal Tower 26 Barakhamba Road Connaught Place New Delhi - 110 001 Tel: 011 - 43565353 Fax: 011 - 43515353 www.acto.in / info@acto.in

Association of Unified Telecom Service Providers of India C S Rao (President) B - 601 Gauri Sadan.5 Hailey Road New Delhi - 110 001 Tel: 011 - 23358585 Fax: 011 - 23327397 www.auspi.in / auspi@auspi.in

CDMA Development Group B V Raman (Country Head) B- 49 Defence Colony New Delhi - 110 024 Tel: 011 - 46590166 Fax: 011 - 24339899 www.cdg.org / bvraman@cdg.org

Cellular Operators’ Association of India Sanjay Kapoor (Chairperson) 14 Bhai Veer Singh Marg New Delhi - 110 001 Tel: 011 - 23349275 Brand Book of the Year 2012

Industry Body / Authorities Fax: 011 - 23349276 www.coai.in / contact@coai.in

Communications, Multimedia Infrastructure Association of India

and

Venugopal Dhoot (Chairman) C - 73 DDA Golf View Apartments Saket New Delhi - 110 017 Tel: 91 - 9811129879 www.cmai.asia /

Internet and Mobile Association of India Shailesh Rao (Chairman) 406 Ready Money Terrace 167, Dr Annie Basant Road Mumbai - 400018, Maharashtra Tel: 022 - 24954574 Fax: 022 - 24935945 www.iamai.in / latika@iamai.in

Internet Service Providers Association of India Rajesh Chharia (President) 612 - A Chiranjiv Tower 43 Nehru Place New Delhi - 110 019 Tel: 011 - 26424001 Fax: 011 - 41608472 www.ispai.in / info@ispai.in

21st Cross, BSK II Stage Bengaluru - 560070 Karnataka Tel: 080 - 26711647 www.wimaxforum.org / shyam.kaushal@wimaxforum.org

Centre for (C-DOT)

Development

of

Sh Kulbhushan (Chairman) 10th Floor, Bank of Baroda Building, 16 Sansad Marg, New Delhi - 110001 Tel: 11-23311707 Fax: 011 - 23311711 http://www.railtelindia.com/ / info@railtelindia.com

Telematics National Institute of Smart Government (NISG)

C-DOT Campus Mehrauli New Delhi - 110 030 Tel: 011 - 2659 8724 Fax: 011 – 26598490 www.cdot.co.in/home.htm

Sanjiv Mital (CEO) YSR Bhavan, Financial District, Nanakramguda, Rajendra Nagar, Hyderabad -500 032 Tel: 040 - 66545352 Fax: 040 - 66545300 http://www.nisg.org/index.php / ceo@nisg.org

National Informatics Centre (NIC) Department of Electronics and IT Ministry of Communications and IT A-Block, CGO Complex, Lodhi Road New Delhi - 110003 Tel: 011 Fax: 011 – http://www.nic.in/home / nic-editorial@nic.in

Indian Industries Association

Power Grid Corporation of India Limited (PGCIL) Shri R.N. Nayak (Chairman & MD) Saudamini, Plot No.2, Sector 29, Near IFFCO Chowk, Gurgaon (Haryana) - 122001 Tel: 0124 - 2571700 Fax: 0124 - 2571760 http://www.powergridindia.com/PGCIL_NEW/home.aspx naresh@powergridindia.com

Software Technology Parks of India (STPI)

/

WiMAX Forum CS Rao (Honory Chairman) No. 500, 13 Main 142

RailTel Corporation (RailTel)

of

India

(An apex body of Micro, Small & Medium Enterprises) Shri. Jugal Kishore (President) IIA Bhawan Vibhuti Khand Phase II, Gomti Nagar, Lucknow - 226010 Tel: 0522-2720090/0522-3248178 Fax: 0522- 2720097 www.iiaonline.in / iia@iiaonline.in , mkb@iiaonline.in

Limited

Dr. Omkar Rai (Director General) Electronics Niketan, 6,C.G.O.Complex, Lodhi Road.

New Delhi - 110 003 Tel: 011 - 24306600 Fax: 011 - 24364515 http://www.stpi.in/index.html / rai@stpi.in

Brand Book of the Year 2012

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Our family of intelligent Ethernet access products provides devices for Carrier Ethernet service demarcation, extension and aggregation. It supports delivery of intelligent Ethernet services both in-region and out-of-region.Incorporating an MEF-certified UNI and the latest OAM and advanced Etherjack™ demarcation capabilities, the FSP 150 products enable delivery of SLA-based services with full end-to-end service assurance. Its comprehensive Syncjack™ technology for timing distribution, monitoring and timing service assurance opens new revenue opportunities from the delivery of synchronization services.

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Telecom Service Providers in India

Telecom Service Providers in India

The Indian telecom industry is one of the fastest growing industries in the world. The telecommunication network in the country is the third largest in the world and the second largest among the emerging economies of Asia. The telecommunication sector continues to gain significant success during the year and has undoubtedly emerged as one of the key sectors responsible for the country’s resurgent India’s economic growth.

The booming Indian telecom industry is attracting huge investment and offering business opportunities. This rapid growth has been made possible thanks to several proactive and positive decisions of the Government and contribution of both by the public and the private sector. The liberal policies of the Government are responsible for providing easy market access for telecom equipment and a fair regulatory framework for offering telecom services to the Indian consumers at affordable prices.

The Indian telecom industry has also undergone a seachange in terms of mobile versus fixed phones and public versus private participation.

The preference for use of wireless phones has also been predominant in the sector. Participation of the private entities in the telecom sector is rapidly increasing rate there by presenting the enormous growth opportunities.

India has the world’s second-largest mobile phone users with over 903 million as of January 2012. It has the world’s third-largest Internet users with over 121 million as of December 2011. The industry is expected to reach a size of 344,921 crore (US$68.81 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the same period. According to analysts, the sector would create direct employment for 2.8 million people and for 7 million indirectly. The total revenue of the Indian telecom sector grew by 7% to 283,207 crore (US$56.5 billion) for 2010–11 financial year, while revenues from telecom equipment segment stood at 117,039 crore (US$23.35 billion).

The importance of telecom sector for Indian economy is immense. Therefore, it is in essential fitness of things that the telecom companies in the country come up with new and innovative product range that will allow them to develop a close and long-term relationship with customers. Added to this, it is also necessary that other sectors of the economy make good use of telecommunication technology to derive advantages and benefits for themselves.

Airtel Bharti Airtel Limited popularly known as Airtel, is an Indian telecommunications company founded in the year 1995. It operates in 19 countries across Asia and Africa. Headquartered in New Delhi, India the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. Bharti Airtel had over 244 million customers across its operations at the end of January 2012. Headed by Sunil Bharti Mittal, Airtel is one of 144

the largest providers of mobile and fixed telephony in India.

It operates a GSM network in several countries, providing 2G or 3G services depending upon the country of operation.

Airtel also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

It is known for being the first mobile phone company in the

world to outsource all of its business operations except marketing, sales and finance. On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy.

The company unveiled a new logo with ‘airtel’ written in lower case. Designed by London-based brand agency, Brand Union, the new logo is the letter ‘a’ in lowercase, with ‘airtel’ written in lowercase under the logo.

Brand Book of the Year 2012

Telecom Service Providers in India

Aircel The Aircel group, headquartered in Chennai is an Indian mobile network operator which is a joint venture between Maxis Communications Berhad of Malaysia (74 percent equity) and Sindya Securities & Investments Private Limited (26 percent equity), whose shareholders are the Reddy family of Apollo Hospitals Group of India in Chennai.

Aircel commenced operations in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. In December 2003, it launched commercially in Chennai and quickly established itself as a market leader - a position it has held since.

Aircel began its outward expansion in 2005 and met with unprecedented success in the Eastern frontier circles. It emerged a market leader in Assam and in the North Eastern provinces within 18 months of operations. Now, the company has completed rollout in all 23 telecom circles including Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa , Mumbai, Haryana , Madhya Pradesh, Punjab, Gujarat and Rajasthan.

BSNL Bharat Sanchar Nigam Limited (BSNL) was incorporated on 15th sept 2000 . It took over the business of providing telecom services and network management. It is one of the largest and leading public sector units providing comprehensive range of telecom services in India. BSNL has installed Quality Telecom Network in the country and is now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and winning customer’s confidence. Today, it has about 43.74 million line basic telephone capacity, 8.83 million WLL capacity, 72.60 million GSM capacity, 37,885 fixed exchanges, 68,162 GSM BTSs, 12,071 CDMA Towers, 197 Satellite Stations, 6,86,644 RKm. of OFC, 50,430 RKm. of microwave network connecting 623 districts, 7330 cities/towns & 5.8 lakhs villages . BSNL has 90.09 million cellular and 5.06 million WLL customers as on 31.07.2011. 3G Facility has been given to all 2G connections of BSNL. In basic services, BSNL is miles ahead of its rivals, with 24.58 million wireline phone subscribers i.e. 71.93% share of the wireline subscriber base. At present there are 8.09 145

million broadband customers.

BSNL is the only service provider, making focused efforts and planned initiatives to bridge the rural-urban digital divide in ICT sector. In fact that there is no telecom operator in the country to beat its reach with its wide network giving services in every nook and corner of the country and operates across India except New Delhi and Mumbai. Whether it is inaccessible areas of Siachen glacier or North-Eastern regions of the country, BSNL serves its customers with a wide bouquet of telecom services namely Wireline, CDMA mobile, GSM mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP, IN Services, FTTH, etc.

Etisalat DB India Pvt. Ltd Etisalat DB India Private Limited is a joint venture between Etisalat and Dynamix Balwas Group. It is headquartered in Mumbai, India. Etisalat DB and its subsidiary has licenses to operate in 15 circles including Andhra Pradesh, Delhi, Gujarat, Haryana, Karnataka, Kerala, Maharashtra, Mumbai, Punjab, Rajasthan, Tamil Nadu (including Chennai), Uttar Pradesh (East), Uttar Pradesh (West), Madhya Pradesh and Bihar.

These licenses enable the Company to provide a full spectrum of telecom services covering a population of over 900 million across India. The services will include national and international long distance telephony solutions, full range of prepaid and postpaid products, national and international roaming and value added services, which includes voice mail, audiotex services, video conferencing, videotex, e-mail, closed user group.

Under the license the company can also provide Internet telephony, Internet services and broadband services.

Idea IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators.

Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion.

Idea’s service delivery platform is ISO 9001:2008 certified,

making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.

Idea’s strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, 2 out of every 3 new Idea subscribers come from rural/ semi-urban India.

IDEA Cellular is an Aditya Birla Group Company. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities.

Loop Mobiles Loop Telecom is a subsidiary of Loop Mobile. Formerly known as BPL Mobile Loop Telecom is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage in Assam, Kolkata, North East, Mumbai, Madhya Pradesh, Haryana, Orissa, Punjab, Rajasthan after receiving a license to operate across 21 telecom circles by DoT. Having consistently met and exceeded TRAI benchmarks, it is now ISO 9001:2008 certified. Loop Mobile today has over 3 million subscribers.

Mahanagar Telephone Nigam Limited (MTNL) is a stateowned telecommunications service provider in the metro cities of Mumbai and New Delhi in India. The company was a monopoly until 1992, when the telecom sector was opened to other service providers. “Transparency makes us different” is the motto of the company.

MTNL also provides TriBand Internet services through dialup and DSL. It provides games on demand, video on demand, and IPTV services in India through TriBand. MTNL also provides other services such as VPN, VOIP, and leased lines through BSNL and VSNL. MTNL has been actively providing connections in both Mumbai and New Delhi areas and the efficiency of the company has drastically improved from the days when one had to wait years to get a phone connection to now when one can get a connection in even hours. MTNL has been actively providing communications in both Mumbai and New Delhi, and the efficiency of the company has drastically improved compared to the past, when a customers had to wait much longer to be connected. In the present, a customer can receive a connection within hours of the request being submitted.

Brand Book of the Year 2012

Telecom Service Providers in India

Reliance Reliance Communications Ltd. commonly called RCOM is an Indian broadband and telecommunications company headquartered in Navi Mumbai, India. Established in 2004, a subsidiary of the Reliance Group.

It ranks among the top 5 telecommunications companies.

Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. The company has established a pan-India, next-generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages.

Reliance Communications owns and operates the next-generation IP-enabled connectivity infrastructure, comprising over 190,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

In July 2007, the company announced it was buying USbased managed ethernet and application delivery services company Yipes Enterprise Services for a cash amount of 1200 crore (the equivalent of US$300 million). The deal was announced of the overseas acquisition, the Reliance group has amalgamated the United States-based Flag Telecom for $210 million. RTL operates in Madhya Pradesh, West Bengal, Himachal Pradesh, Orissa, Bihar, Assam, Kolkata and Northeast, offering GSM services.

S Tel S Tel Private Limited, headquartered in NCR region of Delhi is a GSM based cellular operator in India. It has a unified services access license in Orissa, Bihar, Himachal Pradesh, North East, Assam and Jammu & Kashmir. It is owned jointly by Siva Group (51%) and Bahrain Telecommunications (49%).

S Tel operates in 6 Category C circles – Orissa, Bihar, Himachal Pradesh, North East, Assam and Jammu & Kashmir.

These licenses enable the company to provide Unified Mobile service, wireless broadband and innovative Value Added Services (VAS) covering a population of over 226 million across these circles.

Sistema Shyam TeleServices Ltd Sistema Shyam TeleServices Ltd. is a venture, involving equity participation by Sistema {LSE: SSA} of Russia, the 146

Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the company which operates its telecom services under the MTS brand.

MBlaze brand provides mobile broadband services to more than 1,200,000 customers in over 200 cities across the country.

Tata Teleservices Tata Teleservices Limited spearheads the Tata Group’s presence in the telecom sector. The Tata Group includes over 90 companies, over 395,000 employees worldwide and more than 3.5 million shareholders.

Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India presence through existing operations in all of India’s 22 telecom Circles.

Tata Teleservices Limited has also become the first Indian private telecom operator to launch 3G services in India under the brand name Tata DOCOMO, with its recent launch in all the nine telecom Circles where it bagged the 3G license.

Tata Teleservices Limited also has a significant presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the Tata DOCOMO brand name.

Uninor Uninor is an Indian mobile network operator based in Gurgaon, India. The company holds Unified Access Service (UAS) licences to offer mobile telephony services in each of India’s 22 telecom circles, and has received spectrum to roll out services in 21 of these (excluding Delhi). The company is a joint venture between Telenor Group, a telecommunications company headquartered in Oslo, Norway, and Unitech Group, an Indian real estate company. Telenor owns a controlling majority stake in the company (67.25%), which has been branded Uninor in the Indian market.

Uninor offers mobile voice and data services based on the GSM technology, currently on a 4.4 MHz spectrum. Uninor

services are commercially available in 13 circles across India.

With a ‘value for money’ proposition in the market, Uninor targets youth and other communities within the Indian mass market.

As of December 2011, Uninor has 36 million customers and a total workforce of 17,500 people. The company has more than 22,000 partners in India. Uninor products and services are available from a more than 375,000 retail outlets serviced by 1,900 distributors all over the country.

Videocon Telecommunications Limited Videocon Telecommunications is a GSM based cellular operator in India based in Gurgaon (NCR Delhi). Videocon Telecommunications Limited, a Videocon group company offers GSM mobile services GSM service under the brand name Videocon.

Having received spectrum in most circles, the company is present in 17 circles. Aditionally , the company has obtained NLD and ILD licences and plans to establish a pan-India network for NLD as well as ILD gateways.

Vodafone Vodafone is one of the world’s largest mobile communications companies by revenue with approximately 398 million customers in its controlled and jointly controlled markets as at 31 December 2011. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide.

Vodafone Group Plc is a British multinational telecommunications company headquartered in London, United Kingdom.

Vodafone owns and operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to “reflect the provision of voice and data services over mobile phones”.

Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £89.4 billion as of 23 December 2011, the second-largest of any company listed on the London Stock Exchange. It has a secondary listing on NASDAQ. Brand Book of the Year 2012

Wipro NO

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Brand Book of the Year 2012

Telecom companies in India

Telecom companies in India

It can be said without a shadow of doubt that the modern generation in India has been revolutionized to a great extent by mobile phones.

Today mobile phones are inseparable parts of people’s lives. Naturally enough, the demand for mobile handsets is increasing as never before as the populace of India is buying them in great numbers. To cater to the rising demand, mobile handset companies have been launching a wide range of products from time to time. Some of the mobile handset companies doing business in India across categories like feature phones, enterprise phones, multimedia phones and smartphones are listed below.

Beetel Teletech Limited Beetel is a subsidiary of Bharati Enterprises. The company is into manufacturing and distribution of white label technology products like landline phones and is into distribution & marketing of wide range of brands that include Apple, Asus, Avaya, Polycom, Samsung, Sanyo, Panasonic, Transcend, Iomega, Aastra Telecom, RAD Data Comm, SanDisk, Actelis, Strontium etc. Its products and solutions have been deployed in over 35 countries and across 5 continents.

Intex Technologies (India) Limited Intex Technologies is a mobile phone, IT hardware and electronics company which was incorporated in the year 1996. The company is headquartered at New Delhi.

The company has marked its presence in India though a network of 30 branches, 70 exclusive retail stores – Intex Square, over 3000 distributors, over 22,000 resellers and more than 500 service centres.

The Brand Intex covers business segments like- PC & Peripherals, Mobile Phones, Consumer Electronics, Security Software, Retail, Power Electronics, Enterprise Business and 148

International Business. The business segments cover a portfolio of 29 Product Groups spread across more than 350 SKUs ranging from Multimedia Speakers, Headphones, Web Cameras, TFT-LCD /LED monitors, Data Card, Dual SIM/Triple SIM and Single SIM mobile handsets, LCD & LED TVs, DVD players, Antivirus & Internet Security to name just a few.

Karbonn is available through 50000 outlets across the country.

Karbonn Mobiles is supported by its extensive service network of 500 service centres across the length and breadth of the country, out of which 150 are dedicated Karbonn Mobiles service centres and the rest are supported by the service partners of the company.

ITI Limited

Lava International Limited

ITI, headquartered in Bangalore, has six manufacturing units and manufactures an entire range of telecom switching, transmission and terminal equipment. In 2005-06 the company began mobile handset manufacturing at its Mankapur and Rae Bareli plants. In 2003, the company formed an alliance with ZTE Corporation to manufacture CDMA handhelds and now manufactures CDMA handsets at its Rae Bareli plant.

Lava international Limited has expanded its operation pan India. Today LAVA has a network of about 1,000 distributors and presence in 50,000 retail counters.

Karbonn Mobiles Incorporated in March 2009, Karbonn Mobiles is a joint venture between Delhi-based Jaina Group and Bangalore based UTL Group. Karbonn has over 550 service centers established across the country, ensuring great after sales support. Currently,

LG Electronics India Pvt. Limited LG Electronics India Private Limited is a wholly owned subsidiary of LG Electronics, South Korea. LG’s portfolio consists of consumer electronics, home appliances, IT hardware and mobile communications space. The company entered the Mobile Handset Market in 2001 to supply CDMA devices. It then entered the GSM handset space in 2003. LGEIL’s mobile phone portfolio consists of UMTS, CDMA and GSM handsets.

Brand Book of the Year 2012

Telecom companies in India

Maxx Mobile Communications Limited

Research in Motion

MAXX Mobile Communications Limited Group was incorporated in 2004. The company offers a range of wireless products, accessories & after sales services to customers. Its manufacturing facility is located at Haridwar. The company has a network of over 250 distributor and 21 branch offices.

In India, Research In Motion (RIM) launched its first range of blackberry devices in association with Bharati Airtel in the year- 2004. RIM portfolio of products includes the Blackberry wireless platform, the RIM wireless handheld product line, software development tools, radio modems and software/ hardware licensing agreements. The company has tied up with various operators including Aircel, BSNL, Idea Cellular, Loop Mobile, TATA DOCOMO, TATA Teleservices, MTNL, Vodafone-Essar and Reliance communications.

Micromax Informatics Limited Micromax entered the Indian handset space in 2008. It has its presence across 14 locations including Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil.

Micromax portfolio embraces more than 60 models including dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android Smartphones. Most of its products come with bundled accessories.

Motorola India Private Limited Headquartered in Gurgoan, Motorola India Private Limited established its presence in India in 1987. Its portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. The company currently operates out of four locations in India- Delhi, Mumbai, Bangalore and Hyderabad. In 2008 the company split into two entities, one focusing on the mobile phones business and the other on the mobile enterprise and the broadband business.

Nokia India Private Limited Nokia India Private Limited established its presence in India in 1995. Nokia manufactures mobile electronic devices, mostly mobile telephones and other devices related to communications, and in converging Internet and communications industries. Nokia produces mobile devices including GSM, CDMA, and W-CDMA (UMTS). The company offers Internet services such as applications, games, music, maps, media and messaging through its Ovi platform.

Its Indian operations comprise the handset business, R&D facilities in Banglore and Mumbai, a manufacturing plant in Chennai and a design studio in Bangalore.

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Samsung India Electronics Limited Headquartered in Delhi, the year 1995 marks the establishment of Samsung’s India operations. It has over 40 sales offices across the country. The company was the first handset vendor to introduce an open market CDMA handset in the country (the Mpower series) and a solar power hand-held- the Samsung Solar Guru. Samsung Electronics Corporation Limited operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD.

Uganda, Tanzania, Zimbabwe and Sri Lanka.

Videocon Industries Limited Established in 1986, Videocon manufactures and assembles and/or distributes a range of consumer electronic products and home appliances, including colour TVs, home entertainment systems, liquid crystal display TVs, refrigators, washing machines, etc. The company forayed into the handset business in late 2009.

Zen Mobile Zen Mobile is a sister concern of the Teleecare Group and was formed in November 2008. The company is spread across the country with over 200 distributors.

ZTE Telecom India Private Limited ZTE Telecom India, formerly ZTE Kangxun Telecom Company India, is a wholly owned subsidiary of ZTE Corporation. It was set up in 2003. ZTE Telecom established its hand-held manufacturing plant at Manesar in 2005. The company marketed its handsets on select operators’ platforms. In September 2009, the company officially entered the Indian Retail market as a standalone player, with the launch of five hand-helds.

Sony Ericsson Mobile Communications India Olive Telecom Headquartered at Private Limited Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. The company introduced its first range of handsets in India in the year 2002. Sony Ericsson’s four largest categories are the Walkman-branded W series music phones, the cyber-shot line of camera phones, the UIQ smartphone range of mobiles and the XPERIA range.

Gurgaon, Olive Telecom is a privately held leading convergence solutions and device developer with strength in 3G technology across the mobile telephony, mobile computing and the wireless broadband space.

Olive Telecom has a product portfolio that spans across WCDMA, CDMA, GSM and EV-DO handsets, mobile computing devices, advanced data modems and devices for wireless broadband. The company currently works closely with 24 network operators across the globe.

Spice Mobility Limited

Wynncom

S Mobility Limited is a division of Spice Group. The company established its presence in India in 2005 with the launch of the S 500, S550 and S 600 devices targeted at the entry level segment.

IT has an annual volume of over 6 million devices. S Mobility has launched the Dual SIM phones – across GSM, CDMA, Triband & Touch Screen PDA and smart devices on Android platform.

It has its business operations across India, Nepal, Bangladesh,

Wynncom Digital Devices Private Limited is an extended arm of SAR group in mobile handset space with brand Wynncom.

Wynncom offers mobile handset phones for Pan-India. The company offers wireless handheld devices across various categories, touch screen mobile phones, Touch and Type phones, Dual SIM mobile phones and long lasting battery phones.

Brand Book of the Year 2012

Manufacturing Hub - India

Manufacturing Hub - India

India is world’s largest democracy as well as a stable one with strong macroeconomic fundamentals and the manufacturing sector is expected to grow at 12% to 14 % over the next decade. According to estimates, the manufacturing sector is estimated to command a market capitalisation of US$ 520B by 2014-15. The quality of Indian work force is one of India’s key competitive advantages.

The Government has already set up Telecom Equipment and Services Export Promotion Forum and Telecom Testing and Security Certification Centre (TETC). A large number of companies like Alcatel, Cisco have also shown interest in setting up their R&D centres in India. With above initiatives India is expected to be a manufacturing hub for the telecom equipment.

Thanks to its being one of the fastest-growing economies in the world, India is the eye candy of several companies and business firms. Already a software powerhouse, the country is all set become a hardware manufacturing hub with the passage of time. Needless to say, companies, both domestic and foreign, have set-up manufacturing plants or units in different parts of the country to leverage the advantage India presents to them. Below is listed some of the companies that have established manufacturing units in India.

The Government has already set up Telecom Equipment and Services Export Promotion Forum and Telecom Testing and Security Certification Centre (TETC). With above initiatives India is expected to be a manufacturing hub for the telecom equipment.

Acme Tele Power

month.

Acme Tele Power is a leading manufacturer of Telecom Equipments and it also has a manufacturing unit of Telecom Equipments in Sector 3 region of Gurgaon.

Aishwarya Telecom

BEETEL

Acer entered the Indian market in September, 1999 and has a manufacturing plant in Pondicherry. Its product range includes desktop PCs, laptops, servers and peripherals.

Aishwarya Telecom is into manufacturing Fiber optic test equipment and Cable fault locators based in Hyderabad (A.P).

Its customers include leading public & private telecom operators such as BSNL, MTNL, Airtel, Vodafone, Tata Teleservices, Reliance Communications, etc. It has close to 100 employees across four cities in India.

Beetel Teletech Limited from Bharti Enterprises Group was founded in 1976. The company offers innovative and relevant products in Mobile phone, IT peripherals and Wire-line telephone segments under the Beetel brand and has leading share in retail and telecom service provider segments in the Landline category. Beetel’s manufacturing unit for its Landline business is in Ludhiana with high-speed SMT lines, Automatic Robotic Plastic Molding Injection line.

ACi (Asia)

Amada Systems

Coral Telecom

ACER

Company in Mumbai established to promote the notebook specialist brand “ACi”; products: notebooks, notebook accessories, parts and spares of all brands of laptops etc; has a manufacturing facility in Thane with a capacity of 500-700 units per 150

Amada Systems is a leading manufacturer of Telecom Equipments and it also has a manufacturing unit of Telecom Equipments in Sector 59 region of Noida.

Noida (U.P) based Coral Telecom has good presence in Enterprise Switch Market both in India and abroad. With an in-house R&D center, the company also manufactures data and video switching equipment. Their product range include IP NGN Brand Book of the Year 2012

Manufacturing Hub - India Systems, PBX systems, Private GSM networks, PD Mux, GSM Gateways, Wireless Point,IP Mux, Point Links, Wireless Access Points, SWAN solutions, etc. The company exports telecom equipments to 14 countries and has presence in UAE, West & East Africa.

the manufacturing base and added six more SMT lines to become one of the largest IT manufacturing companies in India by the year 2001. With its Manufacturing base in Goa and R&D in Bangalore, Smartlink developed and manufactured Gigabyte brand of motherboards and D-Link brand of active networking products over the last two decades.

Delta Group India Electronics Pvt. Ltd. Delta Group is the leading provider of power management and thermal management solutions, as well as a major source for components, visual displays, industrial automation, networking products, and renewable energy solutions. Delta Group has sales offices worldwide and manufacturing plants in Taiwan, China, Thailand, Japan, Mexico, India, Brazil and Europe.

Delta India Electronics Pvt. Ltd., has its manufacturing facility in Rudrapur. Delta India currently has three manufacturing units located in Rudrapur, Gurgaon, Pondicherry and two R&D centers in Gurgaon and Bangalore. Over the past few years, Delta has become a renowned name in telecom power solutions, uninterruptible power systems (UPSs), display solutions, industrial automation, and components, and has many top-tier clients for its various product lines in the Indian market.

& MARR), Wireline Access Systems (DLCs , DSLAM) and wide range of CPEs. The company offers wide range of telecom equipment including Carrier Ethernet Access & Metro transport solution, IP Microwave Backhaul, High Capacity Optical Transmission Systems and WiMax BTS & CPEs.

Hitachi Fibcom Part of the telecom wing of Suri group, Fibcom India is a leading manufacturer of Telecom Equipments and is involved in integrated network solutions, optical transmission products and telecom infrastructural projects. With a technical collaboration with Tellabs Denmark, the company provides a whole range of Telecom Products (SDH, Data Products) and is an integrated solution Provider covering optimized Turn- key network solutions, infrastructure development and Project management. Fibcom has state-of-the-art plant, machinery and equipment in its manufacturing facilities consisting of high precision SMT assembly line, Automatic Optical Inspection M/c (AOI), Automatic Testing Equipment (ATEs), computing and communication equipment. It also has a manufacturing unit of Telecom Equipments in Sector 18 region of Gurgaon.

Hitachi has opened the Hitachi India R&D Centre in Bangalore, India. This is the first research base for the Hitachi Group in India, as part of its efforts to promote efficient business development based on local needs in the rapidly growing Indian economy. Besides, it is also looking at setting up its fifth manufacturing facility in the country to meet the growing demands.

HTC India While there are no immediate plans to set up a manufacturing facility in India, HTC would definitely look forward to it once the volumes grow to feasible level.

Huawei

Gemini Communication is a leading manufacturer of Telecom Equipments and it also has a manufacturing unit of Telecom Equipments in East OfKailash region of Delhi.

Chinese telecom gear maker Huawei Technologies has already kicked off the production of optical network transmission equipment in a plant in Chennai of South India. The plant manufactures wireless network equipments while\refraining from elaborating the investment amount for the plant. Huawei also has started the building of self-developed research and development park in Bangalore.

HCL

Intex

Smartlink Network Systems entered the Indian motherboard market under the brand name DIGILITE. Digilite has in its product line seven motherboard models AMD INTEL and ATOM platform. Smartlink has its manufacturing facility for the motherboards at its Goa unit.

HCL Infosystems Ltd., a listed subsidiary of HCL, is an Indiabased hardware and systems integrator with a focus on emerging markets. It has a presence in 170 cities and 505 points reaching 4000 towns throughout India and operations in emerging markets including South Asia, Middle East & Africa. Its manufacturing facilities are based in Chennai, Pondicherry and Uttarakhand. It is headquartered at Noida.

Digisol

HFCL

The Smartlink success story that begins with a small PC manufacturing unit in Mumbai celebrates this year its journey completing two decades in IT industry. Smartlink is well known for manufacturing Networking products in India. Smartlink laid its strong manufacturing foundation by setting up its first SMT line in Goa and in the subsequent years it continued to strengthen

Himachal Futuristic Communications Ltd (HFCL) is a New Delhi based telecom equipment company. The company has two manufacturing plants in Solan (H.P) and Goa that manufacture Optical Transmission Systems (PDH - 8 Mb to 565 Mb, SDH from STM1 to STM16 & DWDM ), Radio Transmission Systems (2, 6, 11 & 18 GHz), Wireless Access Systems (CDMA , DECT

Headquartered at New Delhi, Intex Technologies is an IT Hardware, Mobile Phones and Electronics Company. The company has a pan-India presence though its own network of 35 offices and 500+ service points. Intex’s manufacturing domain comprises of three manufacturing units belonging to the Group located at Jammu and Manpura (Baddi, HP). The units have been producing desktops, multimedia speakers and PCBs and had also produced UPS, home UPS, notebooks and DVD players in the past. The vision of the company is to make itself a globally respected name and to improve the quality of life of the people.

Digi Link (Schneider) The BSE-listed company’s board of directors has granted approval to Schneider Electric India’s cash offer under a business transfer agreement (BTA). Under the agreement, Smartlink will sell its Digilink business to Schneider which includes two manufacturing units at Goa, distribution network and about 95 employees.

Digilite

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Gemini Communication

ITI Raebareli Manufacturing unit was setup in 1973 and boasts a world-class infrastructure. Presently, this unit manufactures GSM network equipments and CDMA handsets. ITI Raebareli Brand Book of the Year 2012

Manufacturing Hub - India has taken a leap to enter broadband equipment G-PON and WiMAX. This unit is India’s first telecom equipment manufacturer to conduct field trial of G-PON technology in India, and is all set to rollout India’s first lot of G-PON equipment.

Karbonn Karbonn Mobiles is a mobile handset manufacturer based in Bangalore and manufactures both GSM and CDMA mobile phones. Karbonn has collaborations with leading semiconductor companies for their handsets and its main differentiator is low pricing. The company also exports its handsets to Africa, South Asia and Middle East countries.

Kavveri Telecom Kavveri is a listed Telecom Equipment Manufacturing company which has its own R&D capabilities and manufacturing in Bangalore. Apart from Telecom it also serves defence and space industry with its solutions. Kavveri Telecom has been acquiring North American RF products and Antennas manufacturing companies. These acquisitions would enable it to launch products in 3G and LTE space soon. It also does contract manufacturing.

Headquartered in Bangalore, India, with three well-equipped production plants, Kavveri Telecom is geared to meet all telecom hardware needs of clients across the globe. Kavveri Telecom’s esteemed clientele include industry giants such as Ericsson, Motorola, Spice, Airtel, BSNL, ISRO, World Space and Airports Authority of India.

a decade now, LG is the market leader in consumer durables and recognised as a leading technology innovator in the information technology and mobile communications business . LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998. During the year 2001, LG established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. In 2004, LGEIL also put up its second Greenfield manufacturing unit in Pune, Maharashtra that commenced operations in October 2004. Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens and Color Monitors.

Pradesh, India. The company was among the first to set up a wholly owned subsidiary - Moser Baer Photo Voltaic Limited — in 2005, to focus on the high-growth solar energy segment in India.

Lucent Tech

MroTek

Lucent Tech is a leading manufacturer of Telecom Equipments and it also has a manufacturing unit of Telecom Equipments in M G Road region of Gurgaon.

MroTek is a leading manufacturer of Telecom Equipments and it also has a manufacturing unit of Telecom Equipments in Nehru Place region of Delhi.

MAXX

NEC Corp

The MAXX mobile brand is quite popular in the Indian market. The company is developing products across platforms including Android. Started in 2004, MAXX Group was started its first battery and charger manufacturing unit in Haridwar in 2005. MAXX Group is now all set to start handsets manufacturing in India in 2012. The handset manufacturing will start from its second unit located in the same campus in Haridwar in the state of Uttarakhand. Presently, the group is bringing handsets to India market from China under a contractual manufacturing from a local vendor.

NEC Corp is a leading manufacturer of Telecom Equipments and it also has a manufacturing unit of Telecom Equipments in Barakhamba Road region of Delhi.

Lava Lava is a Uttar Pradesh based mobile handset company. The company also has a manufacturing plant and intends to start endto-end manufacturing of mobile phones soon. Lava is also planning to set up a full-fledged R&D center in Bangalore soon.

Micromax Micromax is a mobile handset manufacturing company located in Gurgaon. It has over 23 national and international offices.

It is the 3rd largest mobile handset player in India.

Motorola US cellphone manufacturer Motorola has its handset manufacturing facility at Sriperumbudur, Chennai, marking 20 years of the company’s presence in India. This includes GSM and CDMA mobile devices and networking equipment such as base stations and system controllers.

Nokia One of the largest telecommunications equipment manufacturers, Nokia has its manufacturing unit in Sriperumbudur, Chennai, India. The manufacturing facility is Nokia’s 15th manufacturing unit worldwide. Nokia is the only company in India whose facility manufactures both mobile devices and network infrastructure equipment.

Nokia began commercial manufacture of mobile handsets at its India factory on January 2, 2006 and has carved a niche for itself by manufacturing more than one million handsets till date.

Nokia Siemens Networks Lemon

Moser Baer

Lemon also plans to establish a manufacturing facility in the near future. It is working with ODM and OEM partners, and is also in talks with a design house to set up an innovation centre in north India to design and develop handsets as per trends in the Indian market.

Moser Baer is the optical storage media manufacturer and supplies to the world’s top dozen brands. They make CD-R’s for Memorex, TDK, Verbatim, Sony, Agfa-Gevaert, Imation and Staples. The company was founded in New Delhi in 1983.Their product range includes floppy disks, CDs, and DVDs. Moser Baer has a presence in over 82 countries, serviced through six marketing offices in India, the US and Europe, and enjoys strong tie-ups with all major global technology brands.

Its four manufacturing facilities are located in Noida, Uttar

LG Electronics India Pvt. Ltd., Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG Electronics, South Korea. In India for 152

NOKIA SIEMENS NETWORKS is a leading manufacturer of Telecom Equipments and it also has a manufacturing unit of Telecom Equipments in Sector 25. Since its inception in 2008, Nokia Siemens Networks in the Oragadam, Chennai facility has rolled out more than 860,000 units to date. The facility has played an instrumental role in enabling Indian operators to roll out their 3G networks quickly3, and making Nokia Siemens Networks the leading international 3G mobile infrastructure and services vendor in India.

Brand Book of the Year 2012

Manufacturing Hub - India

OM Nanotech Om Nanotech Pvt.Ltd. is a manufacturer of computer memory and USB Drives. They are emerging OEM Manufacturer in this domain having Big Client Base across Globe. Om Nanotech is a part of Singapore based well-known group Om Associates Pte Ltd. And is having branch office in H.K, U.S.A and has its manufacturing unit in Noida, India. Being a manufacturer they are capable of providing quality products with competitive Prices.

As they have 2 SMT lines in their manufacturing unit with capacity to produce 100k Memory Modules & 40K USB drives every month.

Ordyn Technologies Ordyn is Bangalore based company which designs and manufactures Optical Transport, IP and WiMax equipment. Their products include STM-1, PDH, WiMax base stations and a slew of CPEs. Ordyn was one of the first Indian companies to indigenously develop STM-1 in 2002. They also have strong international presence in ASEAN & Middle East regions and in India, BSNL is one of their leading clients.

PHILIPS Philips started operations in India at Kolkata (Calcutta) in 1930 under the name Philips Electrical Co. (India) Pvt Ltd,. In 1996, the Philips Software Centre was established in Bangalore (It is now called the Philips Innovation Campus).

Precision Electronics Precision Electronics is a leading manufacturer of Telecom Equipments and it also has a manufacturing unit of Telecom Equipments in Sector 3 region of Noida.

Samsung Electronics Co., Ltd Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies. Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFTLCDs. It has its mobile manufacturing unit in Noida (U.P).The Samsung mobile manufacturing unit at Noida is Samsung’s sixth overseas manufacturing unit in the world. The Company is manufacturing multimedia, dual sim and touchcreen models at the Noida facility. The Noida Complex also houses high tech, advanced manufacturing facilities for Flat Panel TVs and Flat TVs, 153

Refrigerators, Airconditioners and Washing machines apart from mobiles. The Company’s second manufacturing Complex in the country is located at Sriperumbudur, near Chennai.

ering the entire gamut of Switching, Transmission, Access and Terminal equipment. UTL is engaged in Design, Manufacturing, and Software development in the areas of telecommunications.

UTL

Shyam Telecom Shyam Telecom is a leading manufacturer of Telecom Equipments and it also has a manufacturing unit of Telecom Equipments in Naraina region of Delhi.

Spice Spice is one of the first Indian mobile device players. It has also launched the first Dual SIM device in India. Spice Mobility is a part of Spice Group, which has multiple interests in the telecom, media and retail space. Spice Mobile, one of the fastest growing mobile handset brands in India, will start manufacture at its already existing plant at Baddi, Himachal Pradesh, by the year end.

Tejas Networks Tejas Networks is a Bangalore based company offering various core telecom solutions such as SDH/SONET, Carrier Ethernet, High Capacity Multiplexers (C/DWDMs) and Network Management Systems. Apart from the leading telecom operators such as Bharti, Aircel, Tata Communications, etc, Tejas also works with many PSUs such as Railtel, Gailtel and PGCIL. Tejas has two manufacturing facilities in Bangalore &Niani in India.

The company’s manufacturing facility is in Thavalakuppam in Pondicherry.

Teracom Teracom is Noida (U.P) based company operating in Power and Telecom infrastructure sectors. In telecom, the company offers wide range of products including With comprehensive strengths in Optical Fiber Cable, Wired & Wireless (based on CDMA 1X, EVDO, 3G, Wimax and TD LTE) broadband CPEs Microwave based Backhaul solutions, Optical Transmission Equipment. Teracom’s manufacturing plant based in Goa manufactures Broadband CPEs, Optical Transmission and Microwave equipment. Its manufacturing facility is in Goa and Pant Nagar (Uttaranchal).

UTL United Telecom Ltd. is a Bangalore based ICT solution company with experience in Setting up telecom networks and e- governance networks. In the field of Telecom, UTL has products cov-

VMC India VMC is a Hyderabad based company that offers end to end equipment solutions for Telecom Operators and ISP, such as ADSL2+ Modems, Interface Converters, WiMAX CPE, STM, and DWDMs, including specialized Power Conversion equipment. Set up in 1998, VMC has worked with various Indian and global companies such as BSNL, LG, Huawei, NSN, etc. VMC currently has five manufacturing plants in Hyderabad. VMC’s manufacturing capabilities include high-end PCB assembly, magnetic and power supplies, product engineering, final assembly and test.

VNL VNL is a telecom company whose main product is a solar power GSM system which can be used for remote regions with less than $2 ARPU. This is very effective for companies which want to increase their rural penetration as OPEX and CAPEX requirement for this system is very low.

XEROX Xerox has been consistently indigenizing the components of the photocopiers, thus investing its Indian operations with export potential. Rampur is one of the only three fully backward integrated plants worldwide for Xerox, with manufacturing facilities for Photoreceptor, Dry powder toner / developer, consumables and various other components.

ZEN MOBILE Established with the aim of provide quality products and services to customers in India, Zen Mobile started operations in 2009.

It has tied up with a China based ODM, but it designs phones locally. The main focus of the company is to establish its brand and expand its footprints. To cement its relationship with its customers and give a face to the brand, Zen Mobile has signed on actor Amitabh Bachchan as its brand ambassador.Local manufacturing is also one of its priorities and Zen is working towards starting manufacturing locally.

Zenith Computers Manufacturers of personal computers based in Mumbai Brand Book of the Year 2012

Distributors & VADs

Distributors & VADs

With an ever-increasing significance of distributors, the country is up with tremendous potential from them. Undoubtedly, they are the real heroes (through mostly unsung) of the industry as they from the arterial route between the manufacturer and the consumer. Adding more value to products and services, various national and regional distributors a have left no stone unturned to complete and accomplish themselves as unbeaten.

This year, distributors have realized the massive opportunity that Cloud Computing offers. Thus, majors like HCL and Ingram Micro were seen very aggressive while promoting cloud computing amongst the channel. Further, powerful success mantras and strategies have weaved new success stories for several distributors.

Value Added Distributors (VADs),who are today responsible for driving around 30% of the total IT security revenues in India and these entities are a mix of distributor, solution provider (SP) and system integrator (SI) rolled in one. Typically VADs offer pre-sales support to vendors, identify customers, generate leads for the VARs, and execute the roles of logistics management and solutions identification. VADs operate on a business strategy that ensures integrated solutions using best-of-breed technologies and services that are delivered to customers through leading system integrators and VARs. The unique needs of vendors of specialized products, Indian market sensibilities, and the channel business model necessitated value addition at the distributor level.

Abacus Peri pherals Private Limited Address: 29, Apurva Industrial Estate, Makwana Road, off. Andheri Kurla Road, Marol Naka, Andheri (E), Mumbai- 400059 Head of the Organisation: Umesh Modi Website: abacusperipherals.com Telephone/ Fax: 022-40914603/ 022-40914646 Company Profile: Abacus Peripherals Pvt. Ltd., an ISO 9001: 2000 Company was established in the year 1997. IT is a Module House Partner of Hynix Semi-conductor Pte. Ltd, South Korea. The company manufactures memory modules (RAM) under the brand name of ZION using major Samsung, Micron & Hynix ICs, on State of Art SMT line at Daman (U.T.) India.The company is in a position to cater to every need of the customer in all parts of the country in the shortest possible time because of its wide spread network. It ensure prompt service & after sales support to the customers. To support the branch service centres, Abacus has set up a National RMA centre at Vasai equipped with the latest machinery & a team of highly qualified technical professionals.

Avnet Technology Solutions (India) Pvt. Ltd. Address: D – 4131-39, Oberoi Garden Estate, Off Saki Vihar Road, Chandivili, Andheri (East) Mumbai – 400 072 India 154

Contact in the Organization: Naresh Desai Website: ats.avnet.co.in Telephone/Fax : 022-4420 0200/022-44200201 Company Profile : Avnet Incorporation is a distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of more than 100,000 customers by providing costeffective, value-added services and solutions. For the fiscal year ended July 2, 2011, Avnet generated revenue of $26.5 billion.

Avnet Technology Solutions is an operating group of Avnet, Inc. (NYSE: AVT), one of the world’s largest distributors of electronic components, enterprise computer and storage products and embedded subsystems. A Fortune 500 company (2009 Ranking 144) with sales of $16.23 billion in fiscal 2009, Avnet, Inc. connects more than 300 technology suppliers with more than 100,000 customers in 70-plus countries around the world. Avnet, headquartered in Phoenix, Arizona, has been in business since 1921 and was incorporated in 1955. Today Avnet has nearly 12,000 employees.

Avnet Technology Solutions markets and sells enterprise and embedded technology products from the world’s premier computer manufacturers and software suppliers, as well as the services and solutions

required to implement them efficiently and effectively. Its relationships with diverse technology suppliers, including well-established leaders and emerging market innovators, coupled with its rich services portfolio, help its partners reach new markets and new customers.

With the support of more than 3,200 Avnet Technology Solutions professionals around the globe, its partners become part of a worldwide network that enables them to profit from high-growth opportunities faster and with less investment, wherever they choose to do business. Its brand promise emphasizes its commitment to outperform the competition.

Beetel Teletech Limited Address: 1st Floor, Tower-C, Plot No.16, Udyog Vihar, Phase IV, Gurgaon-122002, Haryana, India.

Head of the Organisation: Vinod Sawhny Website: www.beetel.in Telephone/ Fax: 0124 482 3500/ 0124 414 6130 Company Profile: Beetel Teletech Limited comes from the Bharti Enterprises Group, founded in 1976. It offers innovative and relevant products in Mobile phone, IT peripherals and Wire-line telephone segments under the Beetel brand and has leading share in retail and telecom service provider segments in the Landline category.

Beetel is a fast growing and dynamic brand with a focus on new Brand Book of the Year 2012

Distributors & VADs and growing categories. The other strategic growth area for Beetel is that of IT products where Beetel is present in both Memory and Storage products and IT peripherals. Beetel is also a distributor of Memory and Storage devices (HDD) for Transcend.

Compuage Infocom Limited Address: 3, Dhuru Building, 329, V.P. Road, Mumbai- 400 004 Head of the Organisation: Atul H Mehta Website: compuageindia.com Telephone/ Fax: 022 2384 2200/ 022 2384 2210 Company Profile: Compuage having a nationwide presence is a system oriented and process driven company. Added to this, the company is a strong IT enabled distribution backbone, a solid financial and inventory management system, a young and dynamic sales team and a committed channel spread across the country. Headquartered at Mumbai, Compuage, has been growing at a rapid pace and has an ambitious blue print for further expansion.

Comguard Networks India Address: 522, Arcadia, Hiranandani Estate, Ghorbunder Road, Thane (W)-400607, Maharashtra, India Head of the Organisation: George Jason Website: comguard.net Telephone: +91 22 40243181 Company Profile: Comguard Networks in India has emerged as a niche network and security technology distributor. Leveraging on inhouse technical support resources and strong channel support, Comguard has been recognised for its dedicated and sustained efforts to add value to its distribution role. As a Value Added Distributor, Comguard has created a niche for itself in the product distribution space, through its strong channel support, in-house technical support, inherent strength in infrastructure and customer service skills.

Cyberstar Infocom Private Limited Address: “Surya Chambers” # 124, 1st Floor,South Block, Airport Road, Murugeshpalya, BANGALORE - 560 017 Head of the Organisation: Raj Rathi Website: cyberstarindia.com Telephone/ Fax: 0-80-41266808 / 0-80-41266801 Company Profile: Founded in 1999, Cyberstar is emerging as the most promising distributor of IT Peripherals, Networking products and Components across India, Singapore, Bangladesh, Pakistan, Sri Lanka & Nepal. For its vendors, Cyberstar acts as a value added sales force, leveraging its well-qualified team, technical capabilities, logistic services 155

and customer relationships to distribute their products in the most cost effective manner. Backed by a highly professional and motivated team, Cyberstar has now expanded its operation to include 20 branch offices with stocking warehouse in order to reach out to its valued channel partners across the country. The company firmly believe that its success lies in creating true partnerships with the customers, vendors and employees for mutually beneficial long term relationships.

Fortune Marketing Private Limited Address: 201-202, Gedore House, 51-52, Nehru Place, New Delhi - 110 019.

Head of the Organisation: Manoj Gupta Website: inflowtechnologies.com Telephone/ Fax: 011- 26414468/ 011 - 26462248 Company Profile: Fortune Marketing Private Limited was incorporated in the year 1994 with the sole objective of providing Electronic Security & IT range of quality products in and around Delhi. Over a period of 18 years, Fortune extended its presence in 18 cities of other part of the country. Today Fortune is a name synonymous with provider of quality Electronic Security & IT products with complete technical and post sale support. The company today caters to a large range of product portfolio in the country, with over 500 products in the portfolio.

Global Infonet Distribution Private Limited Address: “Batra House”, LGF, Plot-52, Sector-32, Gurgaon - 122 001 (Haryana) India Head of the Organisation: Vishal Sopory Website: globalinfonet.in Telephone/ Fax: 0124 4971600/0124 4971610 Company Profile: Global Infonet Distribution was established in 2008 with HQ in New Delhi. The commercial operations commenced in May 2008. The company has a nationwide network of 23 branch locations connected through real time online ERP platform which enables the company to distribute a portfolio of over 5000 SKUs to over 2000 customers. Global India also draws strength from the financial robustness and domain expertise of its parent organisation, Global Distribution FZE, a 350 Mn USD. group with IT Distribution operations in Middle East and Europe. Within the first year of operations Global could establish itself as the Tier 1 National Distributor in India.

HCL Infosystems Limited Address: E-4, 5&6, Sector 11, Noida-201 301 Head of the Organisation: Ajay Choudhry Website: hclinfosystems.in

Telephone/ Fax: Tel: 0120 252 6518/19 Fax: 0120 2550923 Company Profile: HCL Infosystems has a long standing history of being involved ever since the inception of the IT Industry in the country. Today HCL Infosystems has become one of the leading System Integration Company in the country, implementing several turnkey Systems and Networking Integration projects nationwide and across most of the vertical business segments. In a developing country like where we are working towards matching the pace of developed global economies, ICT is rapidly becoming the core of any intelligent infrastructure and HCL Infosystems has developed customised & efficient system integration solutions designed to fuel the Indian growth engine.

Ingram Micro Limited Address: Gate 1A, Godrej Industries Complex, Pirojshanagar, Eastern Express Highway, Vikhroli (East), Mumbai 400 079.

Head of the Organisation: Jaishankar Krishnan Website: ingrammicro.com Telephone/ Fax: 022 3989 4645/ 022 3989 1000 Company Profile: Ingram Micro’s global regions provide the distribution of technology products and services, market development services and supply chain management services to nearly 170,000 technology solution providers and 1,400 manufacturers. The company is focused on maximizing shareowner value and achieving customer satisfaction through innovation in the information technology (IT) supply chain. The company has developed services and solutions designed to address the needs of each technology category and market segment, with expert services to support customers serving vertical and specialty markets.

Iris Computers Limited Address: A 155, Road no. 4, Mahipalpur, New Delhi- 110 037 Head of the Organisation: Sanjiv Krishen Website: iriscomputers.net Telephone/ Fax: 011 2678 2505/ 011 2678 2510 Company Profile: Established in 1996. Iris Computers Limited is one of the largest domestic IT distribution companies in India. It is the largest IBM distributor in North India for 21 Quarters. It achieved quota every quarter and consistently met high growth objectives. It met with phenomenal growth, extensive domain knowledge & a formidable channel network.

Inflow Technologies Private Limited Address: “Inflow House”, # 33 & 34, Indiranagar 1st stage, Off 100 feet road, Bangalore - 560038, India.

Head of the Organisation: Anal Jain Brand Book of the Year 2012

Distributors & VADs Website: inflowtechnologies.com Telephone/ Fax: 9379190083/ 080-41265152 Company Profile: Inflow Technologies addresses the growing needs of the organizations to manage and secure information more effectively and intelligently.

Inflow is one of the fastest growing Information Management & Communications (IMCT) solutions provider in India and focus on Technology Enablement and Distribution of Information Management Products, Solutions and Services.Operating on an unique “Technology Enabler” model, designed to work closely with Technology Partners, Channel Partners and Customers, Inflow blends business development, channel development and channel management, technical support, marketing and supply chain management through focused personnel spread across 12 locations nationally & internationally with its headquarters in Bangalore.

iValue InfoSolutions Address: “ivalue House”, No.1, 3rd cross 29th Main Road, BTM Layout 2nd Stage Bangalore-560076 Head of the Organisation: Sunil Pillai Website: ivalue.co.in Telephone/ Fax: 080 65329944/ 080 26687583 Company Profile: iValue InfoSolutions drives adoption of enhanced technology solution & services through the entire life cycle stages for IT Security, Storage & Managed enterprise wireless space, in capex and opex model. iValue has direct presence across 9 cities in India, with channel & customer focused teams, addressing pre-sales, sales & post sales needs of customer, partner& vendor. With a mission to empower organisations effectively manage their “Digital Assets” which are critical business differentiators, for protecting & growing the business, iValue offers solutions & services that are aligned & optimized for protecting & growing Business, across vertical and sizes, through its vendor & channel partnerships.

Mediaman infotech Private Limited Address: Mediaman infotech Private Limited, 2 Floor Vidhyarthi Bhuvan, Tribhuvan Road, Near Dreamland Cinema, Mumbai - 400004.

Head of the Organisation: Dushyant Mehta Website: mediamangroup.com Telephone/ Fax: 022 4344 1111 / 022-43441199 Company Profile: Mediaman infotech (P) Limited was incorporated in 1996. With its headquarters in Mumbai, and 40 sales offices and stock locations (and growing) spread across the country, Mediaman is a powerful potent force in ICT Distribution.With over two decades of ex156

pertise and experience in Distribution and close relationship with channels, Mediaman offers its Vendors access to more than 5000 Channel Partners, Retailers, Corporate resellers, VARs and System Integrators.

Mediaman’s competencies lies in distribution, better Logistics, efficiently monitored Inventory management, flexible credit financing for dealers, a national channel reach and an excellent reseller account management system. Mediaman is a valuable resource for the vital connection for vendors and brands from out of India and the Indian ICT companies for the world.

M.Tech Solutions (India) Private Limited Address: SRI Narayani NPSR Plaza, No: 25,Third Floor, 7th Cross Road, Vasanthanagara Extn, Bangalore – 560 052 Head of the Organisation: Bhavin Bhatt Website: mtechpro.com Telephone/ Fax: 080- 40977238/ 080-40977238 Company Profile: M.Tech Solutions (India) Private Limited is into distribution of hardware and software relating to internet and network products. The company also offers maintenance services for such products. M.Tech Solutions (India) Private Limited was incorporated in 2010 and is based in India. The company operates as a subsidiary of SecureOne India Holding Pte. Ltd.

Neoteric Informatique Limited Address: 21/A Film Centre, 68, Tardeo Road, Mumbai- 400 034 Head of the Organisation: Paras Shah Website: neoteric.co.in Telephone/ Fax: 022 4085 9600/ 022 4085 9694 Company Profile: Since inception, Neoteric has been bringing the latest products and technology solutions to the market and finding new ways to add value to its customers. It offers a broad array of future bound, well-structured core technology solutions across diverse verticals. Neoteric has been a trendsetter and have always strived to bring tomorrow’s technology today. The vision, reach, Go-to-Market strategy, performance driven innovative initiatives ensure a unique experience, a feeling that is truly neoteric.

RAH Infotech Pvt. Ltd Address: Global Foyer (6th Floor), DLF Golf Course Road, Sector 43, Gurgaon 122 002 (Haryana) India Head of the Organisation: Ashok Kumar Website: rahinfotech.com Telephone/ Fax: 0124-4085162/ Company Profile: RAH Infotech Pvt. Ltd., one of the India’s fastest

growing IT value added distribution house, was formed in 2005 with focus on providing state-of-the-art technology solutions in association with Global InfoTech majors. Over the six years of its operations, RAH Infotech has been providing Networking, Network Security and Wireless solutions to large number of channel partners and corporates in India and SAARC countries.

Rashi Peri pherals Private Ltd. Address: 5th Floor, Aristo House, Junction Of L S Phadke Road & Telli Gali, Andheri East, Mumbai - 400069 Head of the Organisation: Suresh Pansari Website: rptechindia.com Telephone/ Fax: +(91)-(22)-61771771, 61771999 Company Profile: With over 21 years of presence in IT Distribution business & over 54 branches spread across A, B, C & D class cities of India, Rashi Peripherals today boasts of being one of the leading ‘Value added distributors’ in the country and is based out of Mumbai. The company has over 450 towns/cities and more than 9000 System Integrators, Channel partners and Retailers who are working together with the company for distribution of its brands. Besides distribution Rashi also provides service for most of the brands distributed under the umbrella of ‘RPTEch Care Center’. Rashi has also implemented ERP – My SAP and is currently online. The company has successfully completed the 6th Edition of 51 city CBF which is unparallel in IT industry.

Redington India Limited Address: SPL Guindy House, 95, Mount Road, Chennai 600 032 Head of the Organisation: PS Neogi (President- IT Division) E H Kasturi Rangan (President- non IT Division) Website: redingtonindia.com Company Profile: Redington (India) Ltd along with its subsidiaries is in the business of end-to-end supply chain management of IT and Non-IT products in various potential geographies of South Asia, Middle East and Africa. With a large distribution network and a market penetration of more than 18 countries, Redington is amongst the largest, supply chain solution providers to over 75 leading manufacturers of Information Technology, Telecom, Lifestyle and Consumer Electronics Products, worldwide. Redington also provides warranty and post warranty services.

Roop Technology Private Limited Address: 15/20, Anand Nagar Society, Vakola Police Station Street, Santacruz (East), Mumbai, Maharashtra - 400 055 (India) Head of the Organisation: Umang Mehta Brand Book of the Year 2012

Distributors & VADs Website: rooponline.com Telephone/ Fax: 022-26681921/ 022-26683919 Company Profile: Roop technology was incorporated in the year 1997 (formerly known as Roop Electronics) has come a long way and cloaked a turnover of 40 crores during the financial year 2004-2005, with headquarters at Mumbai. It has various branches / C&F agents spread across INDIA with branch office in southern & western part of the country. The company has a partner base of more than 1250+ partners in the whole of India. It has a very strong network of more than 850 partners in the West and South India. It is distributing products in Class ‘B’ and Class ‘C’ city and has fairly good market share in these cities. It has very focused partners who are doing business with them from more than 4 to 5 years.

Savex Computers Limited Address: 124, Maker Chambers III, Nariman Point, Mumbai 400 021 Head of the Organisation: Jayant Goradia Website: savexcomputers.com Telephone/ Fax: 022 2288 1616/ 022 2204 1656 Company Profile: With over two decades of expertise and experience in Distribution that yield better reseller leads, Savex offers its Vendors access to more than 5000 Channel Partners, Retailers, Corporate resellers,VARs & System Integrators. Unlike other large Multinational distributors who have their ‘own axe to grind’, Savex has always worked together with Vendors to help them implement their plans for the Indian market. Savex has always strived to continually discover new ways to take costs out of the supply chain. Improved business processes have helped the company operate efficiently, sometimes even on wafer thin margins.

Select Technologies Address: No. 40/1 A, Basappa Complex, Lavelle Road, Bangalore – 560001, Karnataka Head of the Organisation: Ram Agarwal Website: select-technologies.net Telephone/Fax:+91-80-66112000/ 22270378 Company Profile: Select, division of wep solutions India limited is a Value Added distributor of Security, Storage, Virtualization and WAN acceleration products and solutions. At Select, its mission is to bring to market leading technologies through alliances and channel partners.

With offices across all metros and large cities across India and a large and growing partner network, Select is ideally positioned to grow rapidly and build on its reputation as a leading provider of Security, Storage, 157

Virtualization and WAN acceleration solutions.

Supertron Electronics Limited Address: #2, Cooper Lane, Off R N Mukherjee Road, Kolkata 700 001 Head of the Organisation: V.K. Bhandari Website: supertronindia.com Telephone/ Fax: 033 2213 1221/ 033 2213 0366 Company Profile: The company’s flagship business is the distribution of a wide variety of IT products including Servers, Desktops, Laptops, Netbooks, PC components, Peripherals, Memory modules, Storage products, Networking products and Consumer Electronic.

Supertron’s enhanced supply chain efficiencies, the ability to reach products across the country and scale a brand’s growth in the shortest possible time and at the lowest cost has made it a leading alliance partner for its suppliers.

The company is now foraying into the buoyant telecom sector with the launch of its mobile handset brand ‘i-super’ under Supertron Telecommunications Pvt. Ltd. i-super mobile handsets are value-formoney mobile handsets with a combination of smart features, superaffordable prices and style.

Texonic Instruments Address: No.9, Athipattan Street, Mount Road, Chennai-600 002 Head of the Organisation: Nitesh Bhandari Website: texonic.com Telephone/ Fax: 044-2841 0638/ 044-2841 5187 Company Profile: Texonic Instruments is a distributor of technology based products having over three decades of experience in the field of technology with a commitment to serve customers across India. The company provide products and services to clients ranging from SOHO to Enterprises.

Texonic reduce the complexity of security and communication technologies and also ensure that businesses are future-proofed from the technology changes.

Transtek India Address:922,Tower-B,Spazei-TechPark,Sector-49, Sohna Road, Gurgaon - 122002 (Haryana) Head of the Organisation: Vishal Sapoory Website: transtekindia.com Telephone/ Fax: +91 9958921100 Company Profile: Founded in early 2004 and Starting from twin offices in Delhi and Bangalore in 2004, Transtek today covers the length

and breadth of the Indian subcontinent through its network of offices and dealers. Transtek believes in providing value added support to its principals and customers alike and in bringing the best in class products to its customers.Starting as a distributor for Maxtor for its range of hard Disk drives, Entire range of Genius products including Keyboards, Mouse, Web cameras, Audio devices etc ; Kingston range of DRAM and Flash products ; XFree range of Speakers and MP3 players. Transtek intends to continue to add the best in class products to its offerings and intends to cover the entire spectrum of IT components. Transtek has created a unique niche for itself as a focused distributor in the fastest growing IT market in the world.

Transition Systems Pvt. Ltd. Address: 279, Ponamalli High Road, Golden Enclave, 2nd Floor, Kilpauk, Chennai-600 010 Head of the Organisation: Jonathan Lee Website: etransition-asia.com Telephone/ Fax: 044-30580777/ 044-42139605 Company Profile: Founded in 1999, Transition systems is a regional distributor of technology products. Transition partners with selected world-class manufacturers to provide resellers with the best-of-breed quality products.Transition’s expertise & focus in IT solutions, customer service & technical support, makes it uniquely positioned to deliver highly value-added services & support to its resellers.Headquartered in Singapore, Transition has offices across Asia.

Virtual Netcomm Private Limited Address: 102-103, Panlee Complex, Nr. Sardar Patel Seva Samaj, Navrangpura, Ahmedabad - 380 009.

Head of the Organisation: Rajendra Shah Website: vnpl.com Telephone/ Fax: 079 2646 5303/ 079 2640 8613 Company Profile: Virtual Netcomm Pvt. Ltd. is a group company of Virtual Group, a premier Value-Added Distribution House (VAD) offering best-in–class Information Management Solutions headquartered at Ahmedabad with a network of sales and support offices at Bangalore, Chennai, Delhi, Hyderabad, Mumbai and with overseas operations at Sri Lanka, Bangladesh, Singapore, Malaysia, Indonesia, Dubai and UK. VNPL was established in India in the year 1998 to cater to the needs of this flourishing economy.

VNPL offers comprehensive information management solutions including Information security, networking & network management, storage & backup solutions, wireless/wi-fi solutions and video conferencing solutions to partners and customers in India & SAARC. Brand Book of the Year 2012

IT Associations In India

IT Associations In India Over the years, IT channel associations have emerged as a crucible of different stakeholders. Their importance can be ignored by the vendors, distributors and partners only at their own peril. These associations have come a long way by playing an important role in the evolution of the channel ecosystem. They have done commendable job for the betterment of the IT industry in India. Have a sneak peek at the various IT associations who have carved a niche for themselves in different parts of India. Some of them have a pan-India presence.

NORTH Progressive Channel Association of IT (PCAIT), Delhi 09810070064 / 9811211083 saket@greenvision.co.in / pcait.delhi@gmail.com Computer Media Dealers Association (CMDA) Delhi 9810315006 puneet@pioneer-interprises.com / sales@ccepl.com East Delhi Computer Traders Association (EDCTA) Delhi 09810265763 seritec@rediffmail.com Madhya Pradesh Telecom & Computer Traders Association (MPTCTA) Indore 0731-2431402 http://www.mpcta.com/ / tony_jhanwar@yahoo.com Jalandhar Computer Dealers Association (JCDA) Jalandhar 0181 - 2239399 / 09814054189 http://www.jcdaonline.com/ / info@jcdaonline.com Jammu Computer Dealers Association (JCDA) 160

Jammu 9419183670 / 9419191394 http://jcda.in/ / roopesh@microwaremail.com Association of Computer Entrepreneurs (ACE) Ludhiana 0161 - 2401128 http://acepunjab.com/acepunjabnew/index.php / info@acepunjab. com Uttaranchal IT Trade Association (UITTA) Dehradun 09412005605 / 09837004383 http://uitta.com/ / cnett@sancharnet.in Bareilly Computer Dealers Welfare Association (BCDWA) Bareilly 09873038117 www.bcdwa.com / faisnoori@yahoo.com

EAST Computer Association of Eastern India (COMPASS) Kolkata 033 - 22813609/10 http://www.compassindia.com/ / info@compassindia.com Jamshedpur Information Technology Association (JITA)

Jamshedpur 9334963349 www.jita.co.in / president@jita.co.in North East Traders’ Association (NECTA) Guwahati 09864064028 / 9435118986 www.nectaindia.com / info@nectaindia.com Malabar IT Dealers Association (MITDA) Calicut 09349104020 http://mitda.com/ / IT Association of Orissa (ITAO) Bhubaneswar 0674 – 2534013 / 09861006060 http://www.itaoindia.com/newitao/ / it@itaoindia.com Bihar IT Association (BITA) 09334485430, 0612-2540714 http://www.biharitassociation.com/ / Jharkhand Computer Welfare Association (JCWA) Jharkhand 09835121022 Moti_sushmita@yahoo.co.in / techno@technocratinfotech.com IT Deale Association of Siliguri (ITDAS) Siliguri Brand Book of the Year 2012