My Brandbook Part 3

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BRAND BOOK 2015 | www.mybrandbook.co.in

National Internet Exchange of India

Promoting Internet in the country Dr Govind Chief Executive Officer NIXI

The X-Factor

National Internet Exchange of India (NIXI) is positioned as a brand that focusses on promoting Internet and enhancing Internet presence, speed and affordability and creating an environment for Internet ecosystem. .IN Domain is positioned as a domain that Indians and Indian businesses can be proud of, and that even Indian offices of overseas entities can leverage positively. .IN is the unique identity of India Internet space, an address backed by world-class technology that is fast, affordable, available, reliable, secure and truly Indian. NIXI ensures that it also maintains competitive edge in terms of quality of service through high standards of registrar interface and through addressing queries and grievances of registrants in a timely and expedient manner.

A customer-centric approach

demand of the Digital India programme. For digital empowerment, NIXI’s action plan for this year includes two major objectives – first, expansion of IDN .Bharat in more Indian languages and, second, direct peering of Content Delivery Networks (CDNs) so that affordable content delivery could be enabled, and generation of local content could be encouraged.

Boosting business via social media

NIXI finds social media platforms highly useful for brand awareness and constant customer interface and engagement. From improving awareness of NIXI functions and services including peering of ISPs, and maintenance of .IN and .Bharat Registry, NIXI leverages both conventional and social media. On the one hand, NIXI has its TV commercial highlighting brand .IN, and, on other hand, it is active on social media through its verified Facebook Page and Twitter Handle, which help it to engage with various stakeholders, including clients, customers and citizens at large.

NIXI helps peering of Internet Service Enhancing the value chain Providers (ISPs) through its Internet Exchange NIXI, through its .IN Registry, is in a function and it is totally geared up to continue privileged position of helping numerous providing efficient peering services through customers/registrants to avail strong its various nodes and routing policies. It is domain name with ccTLD .IN and .Bharat. in the process to peer the Content Delivery NIXI, thus, helps registrants build their own Networks (CDNs), content providers, data brand position. The .IN domain name Registry and academic networks to create a robust creates and builds a distinct Indian identity Internet ecosystem. Further, through its for brands, companies and individuals in division called Indian Registry for Internet Names and Numbers (IRINN), the cyberspace. A credible domain like .IN adds value to the web presence it provides Internet Protocol (IP) and Autonomous System (AS) numbers of registrants, and it helps organizations and individuals to showcase their to the affiliates and is geared up to fulfil as well as to escalate the local respective innovations and products under a well-recognized domain. requirements at the regional and international level.

Further, NIXI, through its streamlined whois, anti-abuse and dispute In addition, .IN Registry that maintains country code top level domain resolution policies, strongly denounces unwarranted parking and squatting, (ccTLD) .IN and the Internationalized Domain Name (IDN) .Bharat is also and this helps customers to protect their intellectual property embedded in all set to cater to the surge in demand of domain names to meet the their trademark or trade name.

Product In-sight

Milestone

The most innovative and promising function in the NIXI’s portfolio is that of managing IDN .Bharat. NIXI believes that .Bharat can be a remarkable force to materialize the vision of inclusive digital access and empowerment. NIXI is proud to be managing this special, multi languages focussed, internationalized domain name that is most likely to become one of the crucial cornerstones of rural India’s holistic Internet connectivity.

• During September 2014, NIXI also collaborated with Mygov Platform of citizen engagement, to conduct a logo design contest for .IN Domain.

• IN Registry launched the .Bharat in the Devanagari script – Hindi, Boro, Dogri, Konkani, Maithili, Marathi, Nepali and Sindhi, followed by Gujarati, Bengali and Manipuri languages.

This will help in increasing the access to Internet in the regional languages.

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BRAND BOOK 2015 | www.mybrandbook.co.in

Re-developing Delhi Dr. Anoop Kumar Mittal CMD NBCC The X-Factor

NBCC is putting maximum thrust on its real estate and redevelopment segment at present. As far as the residential and commercial projects are concerned, it has about 30 projects across India. That apart, it has huge ongoing redevelopment projects at East Kidwai Nagar in Delhi. The other redevelopment projects are eight government printing presses; and three Govt. property redevelopment works at Thyagraj Nagar, Kasturba Nagar and Netaji Nagar in Delhi, which will take off very soon. It is also redeveloping two 150-acres each projects in Bhubaneshwar. In addition, there are huge prospects for the Company in the redevelopment of AIR INDIA and NAWADCO properties, MoUs for which have already been signed.

A customer centric approach

Redevelopment of real estate properties is an exciting sector for NBCC. The Union Ministry of Urban Development assigned NBCC the New Motibagh GPRA Complex, which it completed under the PPP model in 2013. This was NBCC’s first redevelopment project with all green features. The Ministry of Minority Affairs has asked NBCC to redevelop the Waqf Board properties across the country.

As NBCC is the only CPSU operating in core real estate with a unique model of operations, the future opportunities for the company is endless.

NBCC is also working in countries such as Maldives, Turkey and Botswana. Recently, it has opened an office in Oman and also signed a MoU with Al Naba Services LLC there to jointly explore and secure infrastructure projects in the Sultanate of Oman and its neighbouring countries.

NBCC is also planning to tie up with ailing public sector undertakings to accelerate its real estate development across the country.

Recently NBCC has signed a MoU with DDA for development of the East Delhi Hub at Karkardooma, New Delhi, under TOD Norms and Walk-to-Work Concept. This will be the first Smart City in Delhi based on the concept of smart mobility, smart living and smart infrastructure.

Redevelopment of old government housing colonies has been identified as one of the answers to housing shortage. It was on the basis of this that the East Kidwai Nagar project was identified by the government as one of the colonies for redevelopment. It is planned as a General Pool Residential Accommodation (GPRA) under approved Zone-D in the master plan of Delhi.

Boosting business via social media

NBCC, of late, has started extensive use of social media platform for further and faster improvement of brand awareness of the company. The company now has its own Facebook account on which each and every information about the Company ’s operation and other activities are posted immediately on happening.

The Facebook is also extensively used by the company to make important announcements about its new pro-operation policies, decisions, hiring of personnel, bagging of performance awards, etc. NBCC also has its Twitter account which is again used for feeding of all company related information as is used in Face Book account. NBCC makes good use of You tube as well by immediate uploading of A/V news coverage/interviews covered by electronic media talking about NBCC’s growth, performance, market cap, future outlook, new initiatives etc.

Milestone •

Currently, NBCC is working on about 30 Real Estate projects pan India. Some of the major ones are: NBCC Heights & NBCC

Green View Residential Projects in Gurgaon; NBCC Regency Tower, Bahadurpur, Patna; NBCC Valley View, Kochi; NBCC Town, Khekra (UP); and Aravali Heights, Alwar. Its upcoming projects include a residential complex in Meerut, a high-rise commercial complex in Kolkata, a residential complex at Faridabad, and NBCC Galaxy View Commercial-Residential complex in Ghaziabad. Projects such as the NBCC Centre in Okhla, New Delhi, a commercial complex at Mangoe Lane in Kolkata, a commercial complex in Cuttak, Odisha, and a residential-commercial complex at Rajarhat, Kolkata, have been completed.

•

Apart from Real Estate and Redevelopment works, NBCC also has huge stake in PMC Works all across the country, implementing

numerous projects for various Ministries, Govt. deptts., PSUs etc. another segment i.e.

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BRAND BOOK 2015 | www.mybrandbook.co.in

Taking India ahead on the Energy Map

The X-Factor NTPC has consistently been rated the # 1 company in the world in terms of capacity utilization. At present with about 18% of the installed capacity in the country, Group-NTPC generated about 27% of the total power generated in the country in FY13. Strong systems with focus on compliance, target orientation, commitment of people, talent and expertise available in the company, global best practices in association with the leading power sector experts abroad are among the factors behind NTPC’s sustained success.

NTPC’s efforts are always directed towards its vision to be the world’s largest and best power producer powering India’s growth.

NTPC has also forayed into other segments of power sector. It is now a big player in Clean and Green Energy. NTPC not only meets all its environmental obligations to the nation but also gives good return on the capital employed.

Enhancing the value chain Most of the NTPC projects are in remote underdeveloped locations, where basic amenities and social infrastructure are absent. The motto of NTPC CSR activities, therefore, has always been to raise the standard of living of the locals around project areas. NTPC hence focusses on how fast to improve the quality of life of the neighborhood population by providing supports in infrastructure, education and health.

NTPC is specially sensitized to the call of the Prime Minister and is laying special emphasis on cleanliness providing toilets for women and the development of model villages. Under “Swachh Bharat and Swachh Vidhyalaya Abhiyan”, NTPC is committed to construct 24,000 toilets.

Ongoing Projects

• NTPC has committed to add 10,000 MW through Solar Projects. It has already floated Notices Inviting Tenders for four Solar Projects of 250 MW each in Andhra Pradesh, Madhya Pradesh, Telangana and Rajasthan and one Solar Project of 500 MW in Andhra Pradesh to meet the target. The first 250 MW Solar project in Anantapur in Andhra Pradesh is expected to be awarded this year. Availability of land and PPA arrangement are being explored in other states like Chhattisgarh, Uttar Pradesh, Puducherry, Gujarat, etc.

• NTP has already commissioned 8 solar projects in different parts of India, totalling 110 MW, out of which Rajgarh Solar Project of 50 MW in Madhya Pradesh is the largest. NTPC generated more than 100 million units during 2014-15.

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Dr Arup Roy Choudhury Chairman & Managing Director NTPC

• NTPC has also entered into a Memorandum of Understanding (MoU) as a lead partner for development of the country ’s first Offshore Wind Power Project with the Ministry of New & Renewable Energy (MNRE). NTPC is also focussing on installing Rooftop Solar PV systems at available roof areas in power stations to meet the energy requirements of its various offices.

• The Cabinet has also approved 15,000 MW grid-linked solar projects through NTPC’s subsidiary NTPC Vidyut Vyapaar Nigam (NVVN) under the National Solar Mission.

• For the 12th Plan, over 7,000 MW capacity has already been added and NTPC is well on course to achieve the Plan target of 11,920 MW. Further, capacity of ~24,000 MW (23,839 MW) is under construction. The Feasibility Report (FR) has been approved for around 20,000 MW capacity. FR preparation is under way for another 20,000 MW capacity covering diverse fuels, i.e. Coal, Hydro, Renewable and Nuclear Energy. NTPC is well poised to achieve its corporate Plan-2032 target of reaching 128,000 MW by 2032.

Milestone • A pioneering tripartite arrangement has been developed with the Inland Waterways Authority of India and a private developer for transporting 3 MTPA imported coal. The operation of the system has already commenced with the arrival of barges of coal to Farakka Station on 13-11-2013.

• NTPC has also been ranked number one for Independent Power Producers in the World by Platts in the Top 250 Global Energy Companies’ list for the year 2014. It is, therefore, one of the best and most efficient power generators in the world.

BRAND BOOK 2015 | www.mybrandbook.co.in

Engineering the Cloud and Data Center space Namit Sinha Head – Alliances & Channels, Oracle India The X-Factor

Oracle is the world’s largest provider of enterprise software and a leading provider of computer hardware products and services that are engineered to work together in the cloud and in the data center.

Oracle develops and maintains its products and services to be enterprise-grade, reliable, secure and interoperable while offering customers a choice in deployment models that best meet their information technology (IT) needs. Its customers can subscribe to use many Oracle software and hardware products through Oracle Cloud offerings, or purchase its software and hardware products and related services to build their own internal clouds or on-premise IT environments.

Oracle is well positioned to capitalize on the transformations taking place in India with the Digital India initiative.

• Increase its footprint in tier-II and tier-III cities through geoexpansion business plan • Expand and enable the channel ecosystem to capitalize on Digital India initiative

A customer-centric approach

As a leading, innovative technology company, Oracle wants to help modernize and automate government IT infrastructures and also enable key transformations in the private sector to help India realize its digital India vision. Technology, if utilized, can have a domino effect in the economic and social transformation of India. In this context, Oracle’s business strategy is to focus on six areas – • Grow the cloud business • Increase adoption of engineered systems • Grow public sector business and private sector adoption • Focus on SMBs

Product In-sight Oracle believes that its investments and continued innovation with respect to its software and cloud, hardware, and services businesses are the foundation of its long-term strategic plans.

Oracle has expanded its enterprise-grade cloud computing offerings through its continued investments in research and development and through targeted acquisitions in order to broaden the Oracle Cloud offerings. The Oracle Cloud Softwareas-a-Service offerings, including its sales, marketing, customer service, financials, project management, human capital and talent management cloud solutions, among others, enable Oracle to provide IT functionality that customers can use to manage critical business functions in a rapidly deployable delivery model with lower upfront customer investment. Some of Oracle’s enterprise-grade cloud computing offerings include infrastructure based upon Oracle Engineered Systems, Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud and Oracle SuperCluster products, among others

Oracle’s competitive differentiator appears in its ability to deliver complete hardware and software solutions. Oracle has a lot of experience whether it is in the public sector, education sector or in the military sector; they have products that fit in all of these. So if they have a particular end-goal which requires a set of software and hardware and certain performance and cost, Oracle is able to propose a solution either based entirely on Oracle technology or based on Oracle technology plus partners that allow them to achieve their end-goal.

Enhancing value chain

Oracle creates value chain for its customers by delivering reliable, secure and scalable products and services that are built upon industry standards and are engineered to work both together and independently, regardless of the deployment model selected.

Oracle is a leader in the core technologies of cloud computing, including database and middleware software as well as webbased applications, virtualization, clustering, large-scale systems management and related infrastructure. Oracle products and services are not only for its customers, but they are the building blocks of its own cloud services and business.

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BRAND BOOK 2015 | www.mybrandbook.co.in

in the quest of becoming a preferred Partner Anil Bhasin Managing Director of India and SAARC Region Palo Alto Networks The X-Factor

India being a strategic market, Palo Alto Networks is working towards becoming the preferred cybersecurity partner of choice for its customers.

The company has been investing aggressively in its NextWave partner program and is looking forward to working closely with channel partners to align their goals with Palo Alto Networks.

The rapid expansion of sales and marketing operations in India, hiring sales and presales professionals from distinguished organizations with reputed backgrounds over the last 18 months clearly demonstrates its commitment to its customers and partners, which it will, undoubtedly, continue to drive growth in India and SAARC region. It also has more than 150 channel partners across the region and is continuing to rapidly acquire new customers every quarter.

With the adoption of new trends such as social, cloud, analytics and mobility by enterprises, coupled with the advent of the Internet of Things (IoT), the company expects to see more attackers working hard to cash in on new vulnerabilities. Instead, they are turning to security solutions which offer “detect and prevent” architecture rather than the existing “detect and remediate” posture, which is exactly what Palo Alto Networks can offer to customers.

Palo Alto Networks constant delivery of a true enterprise-class, integrated and automated platform capable of not only detecting threats but also preventing them has evoked consistent feedback from customers that they feel more secure when using Palo Alto Networks platform than they were with their previous legacy architecture.

As a side benefit, customers are spending less on Palo Alto Networks integrated platform than they used to by cobbling together disparate and point product solutions.

Enhancing value system

Following its partnership with VMware and the release of its Virtual Firewall Series (VM-Series), Palo Alto Networks is extending its leadership in security services for private, hybrid and public cloud. VM-series gives customers the ability to realize the full agility and flexibility promises of cloud without compromising on security. A key issue threatening enterprises across the globe is the inability of legacy security products and technologies to prevent a breach, and this reality is amplified with each passing day.

Palo Alto Networks differentiation to its customers is its “detect and prevent” capabilities that are driven through its enterprise security platform, wherein technologies such as the next-generation firewall, Intrusion Prevention System (IPS), URL filtering, Advanced Persistent Threats (APT) and endpoint security are tightly integrated. Using critical intelligence developed by its leadership team, the company determines and extracts data which is relevant to detected threats, and uses this information to enhance its technology offering to provide full prevention for customers.

Product In-sight

Milestone

Palo Alto Networks is offering WildFire, the Advanced Persistent Threat (APT) detection and prevention offering. Traps, Traps, an Advanced Endpoint Protection offering that will be integrated into its next-generation security platform is expected to be made available in India later this year.

• Palo Alto Networks is now one of the largest APT solution providers by customer count in the market • Its total number of paid customers has reached over 5,000, up from approximately 4,000 in Q1 2015

A customer-centric approach

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BRAND BOOK 2015 | www.mybrandbook.co.in

Revolutionizing Next-Gen Technology Vijender Singh Managing Director – Pantel Technologies The X-Factor

Pantel Technologies Pvt Ltd is an established ICT Products Company working on developing technologies that are at the meeting point of information Technology and communications, PTPL today has an extensive range of product – Tablet PC(s), Hybrids, Desktop Pc(s) and AIO(s). PTPL has a reverse data bundling alliance with Bharat Sanchar Nigam Limited (BSNL) India’s largest telecom operator by infrastructure. The brand BSNL Penta has achieved a substantial market-share in the Tablet PC market in India. All Penta Devices today come with the option of BSNL services bundled with them, delivering unmatched customer value and experience.

A customer centric approach Penta has a strong technology solution focus in the area of E-governance and priority in social sectors of education, health and financial inclusion. With the onset of big data mobility and cloud the needs of IT are changing, meeting the challenges required innovative ways to respond to business needs, delivering flexibility with the latest technology innovations at the best business value.

Pantel Technologies under the brand name of Penta, has a history of making next – generation technology accessible to millions, bringing feature-rich computing solutions to the world at the right price. Our products are designed with a higher level of visual computing capabilities than previously imaginable – With features like 3D graphics and UltraHD visual resolution, delivering superior customer experience.

Milestone • Oct 2010 Company formation, Establishment of R&D and product development team • Feb-2012 Tie-up with Bharat Sanchar Nigam Limited (BSNL). Launch of the first Tablet PC: BSNL Penta T-Pad IS701R at U$ 60 retail. Low cost device designed specifically for providing internet access to the rural and semi-urban Indians.

Received bookings of 200K+ units within 4 months of launch.

• July, 2012 Expanded the range to include performance devices. Price range from U$ 80 to U$ 250; sizes of 7” to 10.1” introduced. Initiated local assembly in India; in collaboration with M/s Smile Electronics @ Bengaluru, India.

SMILE is a reputed hi-end EMS facility.

• Sep, 2012 Tie-up with Mauritius Telecom (ORANGE) for supply of Tablet PC. Formation of Penta NZ for business in Australia-NZ markets.

• Oct, 2012 Launch of the world’s first 2G - 7” Pad-Phone device. Providing affordable data connectivity on a ‘anytime-anywhere’ computing platform.

• Nov-2012 Launch of new generation of 3G voice calling Tablet PC(s) • Feb-2013 Initiation of discussions with BUY-IN (FT & DT purchase subsidiary). Launch of education solutions on Tablet PC(s) • July, 2013 Signing of an MOU with CDAC (Centre for Development of Advance Computing), a premier research institution of Govt. of India working in the areas e-governance and Technology IP Development • Sep, 2013 Export of Penta tablet PC(s) to multiple export markets • Oct, 2013 Award of the largest Education Tender order on Tablet PC(s) by any Govt. in Asia-Africa region, to PTPL. Launch of SMART PHONES by Penta in the Indian market. Kick-start the local manufacturing initiative in India and Mauritius 127

BRAND BOOK 2015 | www.mybrandbook.co.in

driving THE Local Manufacturing Industry Toru Hasegawa Divisional Managing Director Solutions Division, Panasonic India The X-Factor

The new government’s “Make in India” policy to encourage multinational companies to manufacture in India is aligned with Panasonic’s objective on making India a strategic hub for the ISAMEA region and initiatives to maximize localization. Panasonic is hopeful that it will contribute to the growth of the manufacturing sector by raising local procurement ratio of materials and components at each production site and supplying products not only to the Indian market but also to the SAARC, Middle East and African markets.

Panasonic India’s mission is to conduct all business activities under the broad umbrella of providing “Smart Solutions” to create value for its customers, thereby becoming the Most Trusted brand with responsibility towards the society. It intends to initiate prototypes of Fujisawa Smart Cities in India which would install energy-efficient lifestyle and an optimally smart infrastructure. The company provides services that enhance people’s lives with photovoltaic power, security, mobility, community, and healthcare. Its aim is to bring energy to life in a sustainable smart town that will open its doors to a new age of hope

A customer-centric approach

Panasonic has always believed in providing value and cutting-edge technology solutions to its customers. The research and development team is constantly analyzing the market trends and the needs of the consumer through monitoring consumer buying behaviour. The strategy has always been focussed on providing satisfaction to its customers. Its latest

introduction of technologies has been armoured with the ongoing societal needs. The aim is to bring technological revolution through innovation and profound research of the consumer market.

Boosting business via social media

Panasonic rests on the idea of being recognized as a loyal brand. The social media platform is another way to engage with its customers and instill the faith and trust they have on the brand. It gives the means to communicate more precisely and excessively with the audience that boosts brand recognition. Further, this platform also enables Panasonic to analyze people’s wants and desires which help it to perform better. Customers get a direct access to information which is unbiased and unadulterated.

Enhancing value system

Being a reliable, loyal brand with topnotch service solutions, Panasonic will cater to the industry countering the hitches in the road of development and innovation. Panasonic works in a consumer-centric process and the strategies have always been oriented towards yielding optimal satisfaction from customers. With the introduction of the latest products and services in the B2B segment, the company continues to expand the capabilities of corporate solutions to develop business execution and install a safe work environment in India.

Milestone Product In-sight In terms of the latest innovative product offerings introduced for the Indian market, Panasonic India has launched the GH4 Mirrorless Digital camera, Varicam 35 4K camera, New Range of Video Conferencing series and NS 1000 PBX solutions in 2014.

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• In 2012, Panasonic established the “Panasonic Technopark” at Haryana’s Jhajjar district that is producing air conditioners, washing machines and welding & cutting machines.

• Currently, Panasonic has ten group companies in India producing and marketing products.

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Establishing a New Dimension for Video Collaboration Minhaj Zia Managing Director Polycom India & SAARC The X-Factor

The Indian environment is evolving in many ways – transitioning from small towns to new cities, many new start-ups, and large growth of SMBs. There are two million SMB companies that are driving job creation and spurring on technology innovation. Polycom’s key achievements in India have been to grow the videocollaboration market by creating competitive solutions that continue to cater to the emerging trends in the market and will continue on the same route in terms of developing future-ready solutions.

However, the new opportunities for Polycom India & SAARC lie in the neighbouring countries like Pakistan, Sri Lanka and Bangladesh. These economies are also emerging, but video adoption is about 10 years behind India and growth can really be accelerated. The company has already partnered with the leading service providers in Pakistan to offer Video-as-aService to enterprise customers. It is an exciting time for such markets.

Talking about India, the Government of India’s initiatives such as the Digital India project also present great opportunities. The Government has announced considerable investment for technology initiatives such as virtual classrooms for skills training. This will be the solution for faster development of skills across the country, and bridge the gaps in the availability of specialized

Product In-sight Polycom and Microsoft Corp. have announced an expanded relationship through which Polycom plans to deliver a new series of video collaboration solutions purpose-built for Skype for Business called Polycom RoundTable. The first device in this new offering is the Polycom RoundTable 100, an affordable and easy-to-use video solution for huddle rooms.

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trainers. Through video classrooms, these trainers can reach people all over the country, no matter where they are located, and help develop required skills such as in manufacturing, another big focus for the Government driving programmes like the Make in India campaign.

A customer-centric approach

Polycom looks forward to helping customers deploy visual collaboration successfully and expand the scope of visual collaboration by integrating business functions and making them realize Polycom’s proposition. Polycom is also facilitating ways to help prospects adopt visual collaboration technologies with the most optimum roadmap and architecture. Having a strong heritage and focus in audio and visual collaboration, Polycom is well placed to partner with its India-based customers to help them meet their business objectives.

Enhancing value system

Polycom’s USP is to offer easy-to-use, interoperable video solutions that are backward and forward compatible and deliver the best Total Cost of Ownership (TCO). It takes a partner- centric approach to deliver the most complete video solutions with the most flexible delivery options. Polycom is not only propagating an open and interoperable platform allowing all vendors to work together but also lowering the total cost of ownership for them by using up to 50% less bandwidth for their benefit.

To expand the reach and RoI (Return on Investment) of video investment, Polycom provides the broadest support for industry standards and protocols, and integration into popular UC platforms, including Microsoft, IBM, HP, Cisco, Avaya and Siemens.

BRAND BOOK 2015 | www.mybrandbook.co.in

Maximizing Data with End-to-End Storage Portfolio Sanjay Hasija Country Manager, Quantum The X-Factor

Quantum is a leading expert in scale-out storage, archive and data protection, providing solutions for capturing, sharing and preserving digital assets over the entire data lifecycle. With Quantum, customers can “Be Certain” that they have the end-to-end storage foundation to maximize the value of their data by making it accessible whenever and wherever needed, retaining it indefinitely and reducing total cost and complexity. As is the trend in other leading countries, advances in technology are causing unstructured data growth to explode, ranging from everything from personal video to municipal surveillance video to a preference for archiving data for longer periods of time, sometimes indefinitely.

By ensuring that IT organizations have access to their data at the right place, right time, right performance and right cost, it helps IT organizations maximize accessibility while minimizing cost. Its StorNext solutions are relied upon to help organizations share large amounts of data simultaneously while storing the data for the long-term in the most cost-effective manner.

A customer-centric approach

With Quantum being Data Workflow Experts, it understands and empowers customers across the globe with their data workflows.

The common vertical markets include media/entertainment, oil/ gas, surveillance, corporate video, cybersecurity, and data center operations.

It has earned the reputation of being a technology partner that shares its values in openness and ease of integration, which are critical factors for success. From small businesses to major enterprises, more

Product In-sight StorNext 5 Scale-out Storage was arguably Quantum’s most innovative product/solution of the year. StorNext is a highperformance shared storage designed to accelerate complex information workflows. It includes primary storage, extended online storage, and tape archives – all powered by StorNext 5 data management, a streaming file system and policy-driven tiering software.

than 100,000 customers have trusted Quantum to address their most demanding data workflow challenges.

Boosting business via social media

Quantum is quite active on LinkedIn, Twitter, YouTube, Facebook and Slideshare. Its goal is to share valuable information such as offers of new white papers, events, etc.

Enhancing value system

Having started more than 30 years ago, Quantum has a distinguished history of pioneering technologies for which it has been granted patents. The company continues to bring to market industryleading reliability, performance and price-performance value.

It has recently announced an enhanced program to enable technology partners to deliver proven, differentiated workflow solutions for their customers. The Quantum Advantage Program is a platform for partners to test and qualify their technology with Quantum offerings, ensuring that they provide integrated, best-in-class solutions for the most demanding customer environments.

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BRAND BOOK 2015 | www.mybrandbook.co.in

innovating to live up to Customers’ Needs Kailash Katkar CEO & Founder Quick Heal The X-Factor

Quick Heal as a brand ensures to stand out from the rest by essentially delivering on the central promise that each customer’s experience will meet or exceed the last. It has learnt to live up to that promise as a brand by evolving and innovating over time.

As always, Quick Heal’s core focus has always been on securing data and the multiple platforms that it resides in. It achieves all this by gaining an extensive understanding of the major IT trends, risks associated with it and how to mitigate them based on best security practices. It applies this forward-looking understanding to influence business strategy decisionmaking in order to realize the overall security value.

A customer-centric approach

Quick Heal does not just strive to safeguard its users’ digital assets but empowers them to become cyber smart and be their own heroes in the battle of cybersecurity. Quick Heal caters to financial services (FS) and Technology Information, Communication and Entertainment (TICE), as they have been laying continuous focus on Information Security. It has been building a strong foothold in the three high-level categories of IT infrastructure with which organizations are concerned – Network, Host, and Cloud. Repositioning its products to cater to large enterprises, Quick Heal has recently launched a new brand for its Enterprise Solutions – Seqrite.

The brand focusses on the product and solutions portfolio specifically designed to cater to security needs of enterprise network environments.

Boosting business via social media

Social media offers Quick Heal an opportunity for making a significant impact on the way it does business. It leverages the reach and popularity of these platforms to educate users about cybersecurity with the help of security tips and information about various malware, keeps users updated about the latest IT security trends and threat outbreaks, addresses customer’s queries and grievances and promotes offers that benefit customers.

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Enhancing value system

The current market scenario demands a high level of responsiveness and the need to transform customer information and feedback into actionable results. Quick Heal, on its part, tries to leverage technology to handle and respond to customer’s queries and/or requests. It takes its customers seriously and works on any new insights provided and tries and automates tasks for excellent customer service.

Having realized that the loyalty is broken once a promise is missed, technology also allows it to shift resources quickly to match demand and address customer’s needs immediately.

Customer’s loyalty becomes a habit with a positive response.

Product In-sight The recently-launched version 16.00 with security feature called Safe Banking is a new and improved retail product series from Quick Heal.

Its Enterprise segment has brought in a new brand – Seqrite that would be associated with all security solutions, having introduced Seqrite Mobile Device Management (MDM) in 2014.

BRAND BOOK 2015 | www.mybrandbook.co.in

Paving the way ahead for “Open-Source” The X-Factor

Red Hat as a brand is synonymous with providing enterprise opensource software in three areas – from the platform layers through the development layers to the management and orchestration layers. For 2015, Red Hat would like to continue building on all these three areas that will eventually open up the infrastructure allowing customers to build connected services on it. Over the last few years, the company has witnessed enterprise customers embrace and become increasingly knowledgeable about open source. This helped to establish a strong base of users who are interested in open source. More recently, it has seen bigger traditional organizations – for example, the Digital India Initiative and the Government – adopting open source.

Red Hat, however, aspires to be a channel-friendly organization by constantly monitoring the health of its partner ecosystem. Being a partner-centric company helps the brand augment its agenda of helping its customers in product delivery and its excellence.

In addition to industries like telecom, BFSI sector, and IT/ ITeS, the government is a sector where Red Hat sees emerging opportunities for opensource solutions. Specific to India, Red Hat has a few focus areas, including collaborating with its global partners in the region and acquiring timely feedback from partners on the ways in which they can further connect with the company.

A customer-centric approach

India is a large and rapidly-growing IT market that is technically sophisticated. Red Hat leverages this effectively, thereby meeting customer’s demands and at the same time keeping a close check on the competitive landscape. Its brand positioning is centred around its mission of being the catalyst in communities of customers, contributors and partners creating better technology the open source way.

Boosting business via social media

Red Hat has long embraced social media globally as a way to not only increase brand awareness, but also to engage customers, partners, associates and others. Social media shares many of the values of open source, putting a premium on collaboration and transparency, making its social media activities a natural extension of Red Hat’s brand. Customers benefit because they can get information they are looking for in real time, and can have increased interaction with a brand.

Jagjit Singh Arora Director – Regional Sales Red Hat India Milestone Red Hat has welcomed Google as a Red Hat-certified Cloud Access-enabled partner

Product In-sight Red Hat made several key announcements such as updates to Red Hat Enterprise Linux OpenStack platform, the launch of Red Hat Enterprise Linux for SAP HANA, rolling out of the first xPaaS Services. Another particular highlight was the launch of Red Hat Enterprise Linux 7

Enhancing value system

Given that the market in India is different and Indian customers prefer one-on-one interaction instead of going online, Red Hat not only aims to provide support to the customers but also aims to engage them in a constant dialogue so as to understand them and even help them interact with other customers. In doing so, the company becomes the point of contact, not just with the product but also with the ISVs and other partners.

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Expanding Business through Partnerships Nikhil Taneja Regional Director & Country Manager, India and SAARC, Radware The X-Factor

Radware is a global leader of application delivery and application security solutions for virtual, cloud and softwaredefined data centers. Its award-winning solutions portfolio delivers service- level assurance for business-critical applications, while maximizing IT efficiency. Radware’s solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down.

A customer-centric approach

Radware grows its business through partnerships and channels, both on a local level in each of the geographies we are active. In terms of technology, Radware is a global visionary in the technology spaces that it is active in. Throughout the years, Radware has managed to allocate and grow R&D and field technical resources to innovate and demonstrate proven technology leadership as well as provide world-class technical support to its customers.

Most of its solutions are geared to ensure optimal application service level for critical business applications – which, in turn, enable digital empowerment. Its solutions, both application delivery and security, are designed to ensure these apps are best performing in normal conditions, under high demand or under attack. By doing so, Radware ensures optimal service level and enables to rely on business applications.

Boosting business via social media

The Radware social media program is used to communicate

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with the public, its employees, valued customers and prospects in the popular mediums where social users frequent – Facebook, LinkedIn, Twitter, Google+, YouTube and SlideShare. Its goal is to generate timely, shareable content as well as to participate and add to industry conversations. Through the sharing of industry news and trends as well as its own thought leadership, Radware aims to improve the awareness of the Radware brand and solutions.

In addition to content sharing, Radware actively monitors industry conversations and engages with its account followers to add the most value possible. Customers benefit from the social media program in a variety of ways. The social channels are used to keep them updated on new releases, to share blogs and press releases, and also to offer immediate customer service, when necessary. Customer stories and case studies are also valuable types of content that is distributed on the various platforms.

Enhancing value system

Radware’s solutions have always helped customers with increased productivity by ensuring 24/7 service availability to customers’ applications and sites. Its technology innovation and IP is protected by many patents. Its technology creates added value for customers by ensuring optimal service level of their missioncritical applications. It brings these solutions to market via its partners.

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Powering Rajasthan A. K. Jain Managing Director, REIL (Rajasthan Electronics & Instruments Limited) The X-Factor

REIL is a three decade-old Mini Ratna Public Sector Enterprise, headquartered at Jaipur, Rajasthan. It is a joint venture between the Government of India and the Government of Rajasthan, through their respective institutions. REIL as a synergy player in its own sector, positions its brand as an organization which quickly responds to the customers need and adopt technologies, methods and processes, which are contemporary and necessary to maintain and increase the presence in the market, enhance customers’ satisfaction and deliver value-for-money to them.

As part of its technology initiatives, the company has equipped its manufacturing infrastructure with contemporary technologies where it has recently installed 12MW Fully Automatic Line for Solar Module Manufacturing and state-of-the-art Assembly Line of electronics instruments.

A customer-centric approach

REIL plans to offer products and solutions which empower and impact the sectors of rural development, women empowerment, energy, and rural welfare.

The range includes equipment, software and service requirements for

Product In-sight • Under the National Dairy Plan, the Jawaharlal Nehru National Solar Mission and other agencies, its product portfolio comprises 50 variants of Electronics products and 33 variants of Solar products. The systems has benefited 40 million milk producers and 1.5 lakh villages and more than 2 lakh SPV solutions deployed in the remotest parts of the country.

• Largest off-grid (10MW) solution provider in the country, for deploying the SPV power plants at more than 9,400 locations across the state of Rajasthan.

• GPRS-based DPU-MCU, for wireless data transfer, to meet the requirements of instant secured and accurate data transfer during milk collection from various milk societies to central locations.

• State Level Agency (SLA) for Election Department, Rajasthan for online Electoral Rolls Management System (ERMS), facilitating independent data management of voters by the respective officers at the district level, and helping improved monitoring by the Election Department.

the business sectors such as Dairy IT business (for complete hierarchy – Cattle to Consumer (C2C), banking and financial solutions, e-governance applications (to track and monitor large-sized projects), application on handheld computers, education and training, for the complete system development life cycle of its products.

It also plans to offer Cloud-based solutions for its applications in Dairy and other Cooperative institutions, establishment of Data Center for icloud application, Digitization of photographs, documents, etc, Android-based Tablet and PDA applications, technology upgradation to handle and expedite its IT-based applications.

There are also plans to offer Renewable Energy solutions for the above as well as applications such as off-grid solutions for low-cost housing segments, strategic alliance with PSUs for large- sized projects and business through consortium partners, expanding business with Railways and Telecom Segments, Solar Park & Ultra Megawatt Power Plants, SPV System under CSR of PSUs and Private Sector, Village Electrifications, and Export of PV Systems, etc.

The company has maintained the product price at the same level for more than three decades. REIL is still the only major manufacturer of the product not only nationally but also globally.

Enhancing value chain

Being dedicated to take Electronics, Energy and Information Technology to rural areas, REIL’s focus is to address needs through rugged, efficient, reliable and economic products, in line with the world’s best, while maintaining continuous interaction with them to assess their emerging requirements so as to be ready when the needs arise. REIL believes that technology holds the key to energy security, access to information and economic freedom, which are necessary for empowering REIL rural brethren.

Milestone • Innovative solution to check for Food Adulteration – the first-ever solution in India.

• Sustainable energy solution for Northern Railways – the first-ever Solar Power Generating systems on platforms.

• Successfully commissioned 1 MW Solar Power plant at Shri Mata Vaishno Devi Katra Railway Station for Northern Railway.

• Deployment of CCTV systems at about 143 locations covering examination centres of board of secondary education across all 33 districts in Rajasthan.

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buildING a Business Model of Every Customer’s Choice Ashok Kumar MD & CEO RAH Infotech A customer-centric approach

The X-Factor

RAH Infotech’s motto is simple – to “add value� to have RAH Infotech is a trusted brand which adds value to partners and happy and satisfied customers. Business is all about establishing end-customers by providing them technological advantage. There relationships and that is what RAH Infotech has been doing. One is a tough competition in the market as there are a host of products of India’s leading value-added distributors and solutions providers and every product is good in its own way. Ever since its inception, in the network and security domain, RAH Infotech was founded in the company has tried to introduce top-of-the-line products to the the year 2005 and headquartered in Gurgaon. It has market that optimize the business processes, protecting been providing world-class IT solutions to a large them against risks. The company is concentrating

number of channel partners and enterprises in on technological trends such as BYOD (Bring India and SAARC countries. RAH Infotech Your Own Device), PIAM (Privileged delivers best-of-breed solutions through Identity & Access Management), DRM its channel partners, with a portfolio (Disaster Recovery Management), that covers information security 2FA (Two Factor Authentication),

! solutions, telephony and video and Application Delivery Control collaboration, server and storage (ADC). management, backup and Boosting business via disaster recovery management, BCP services, data center social media solutions and data protection.

RAH Infotech is using RAH Infotech is committed to its social media platforms helping its partners choose, to educate the customers configure and deliver the with the latest challenges industry ’s premium products and emerging threats and across almost every vertical innovative solutions for market in India. mitigation. Hence, the social To keep pace with rapidlymedia platform has not only changing environment, RAH helped to create qualitative Infotech is enhancing its business brand awareness but also

model by acting as consultants for enabled the company to update

its customers, conducting partner customers on the ever-evolving risks training sessions, participating in and technological advancements seminars and technology road shows. to counter them and to keep their

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Enhancing Value-system

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SERVING CUSTOMERS WITH A 360-Degree Approach A. T. Rajan Chief Marketing Officer & Head of Corporate Strategy Office at Ricoh India The X-Factor

From Printing & Document management Solutions to IT Services and Communication Systems Ricoh has developed offerings that address the ever-evolving and diverse needs of customers. Founded in 1936 and headquartered in Tokyo, Ricoh is a Fortune 500 global technology company, operates in about 200 countries and regions, with worldwide sales of approx. 18.5 billion USD (March 2015). The majority of the company’s revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces awardwinning digital cameras and specialized industrial products.

Ricoh India Limited is a public limited company with 26.4% owned

by Indian public and 73.6% by Ricoh Company, Limited, Japan, with a widespread geographical reach, with 16 branch offices and 3000 + channel partners. In India, the company is a market leader in its key categories and enjoys immense customer confidence in the wide variety of our products and solutions, which includes wide variety of Printers, Digital Duplicators, Wide format products, Projectors, Interactive white board and Video conferencing solutions and related software’s and services. In addition, Ricoh India also has an extensive range of IT Services portfolio, covering Data Center Solutions, Network & Security,Virtualization, Infrastructure management Services, Cloud and Software Services, with premium partnership alliances with leading brands in the respective business areas.

Boosting Business via social Media

Ricoh organises a lot of costumer interactive events in order to understand the specific needs of each customer and providea unique solution. We have extended our communication channel, and started engaging with customers on social platforms. It’s a direct channel to communicate with

Product In-sight Ricoh Theta is a spherical camera that captures the Entire 360 degree space around you with just one touch.

RICOH Interactive Whiteboard allows users to communicate & collaborate remotely through IWB, you can have interactive meeting from multiple locations where you can present drawings, review designs make connotation and share notes in real time.

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the companies where they canraise any issue pertaining to any product or services,further can keep a tap on the innovation across the globe and stay informed.

A Customer – Centric approach

Ricoh 360 degree approach is aimed at meeting all needs of its customers by seamlessly integrating office efficiencies workflow and employees’ productivity. Ricoh has been named global market leader in Managed Print Services by agencies such as IDC and Gartner consistently. But what sets them apart from other vendors is their width and depth of their solutions portfolio, from a basic Managed Print Service, to more complex Managed Document Service that includes device optimization, change management, and workflow management.

For enterprise customer needs, Ricoh also has Document Process Outsourcing (DPO) as well as complete Business Process Outsourcing (BPO) Services. Using their wide product portfolio, Ricoh can provide unique managed service solutions that extending beyond Printing and Document Management to Managed IT Services and Managed Communication Services.

Enhancing value System

Ricoh’s commitment towards environment and society is amply illustrated in their founding principles. ie.

Love your neighbour, Love your country, and Love your work. Ricoh believes that business development is compatible and integrated with social sustainability. In addition to the continuous environmental protection activities, Ricoh considers it vital for such efforts to deliver lasting results and focus over the long term. To this end Ricoh has committed itself to a challenging goal of reducing the environmental impact by as much as 87.5% by 2050.

Milestone • Ricoh India has been chosen by the Department of Posts, along with Telecommunications Consultants India Ltd (TCIL), as the System Integrator for “Rural Information & Communication Technology (ICT) – Hardware (RH)” Solution to modernize approximately 129,000 Post Offices through automation.

• Ricoh India has been involved in various government projects such as Aadhaar Card, DoP (Department of Posts), etc.

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Building Trust with AFFORDABLE Memory Products

The X-Factor

Being the leader in the flash memory category, it has been very important for SanDisk to keep looking at the new trends, emerging consumer behaviour, requirements and hence shape its products and technologies appropriately. In keeping with the current trends in Mobility, generation of information using all kinds of devices like computers, laptops, smartphones and tablets, cross-functional products in terms of use and migration to Solid-State Drives (SSDs) are some of the aspects that have influenced SanDisk immensely.

Digitalization and digital empowerment is an exciting development for a large and vibrant country like India. From a SanDisk perspective, it is a critical player in this entire digital empowerment journey and SanDisk’s contribution to empower this campaign is by having the right kind of highquality, high-reliability and affordable products so that they can be used with all kinds of devices, including feature phones, smartphones, tablets, high-end desktops as well as servers.

A customer-centric approach

SanDisk offers peace of mind to consumers by delivering high-quality and high-reliability memory storage solutions. One of its most recent ad campaigns, “Telling Life’s Stories from Memory and trusting them to SanDisk” perfectly exemplifies the SanDisk brand.

Boosting business via social media

A very large part of SanDisk’s target audience comprises of young people who are extremely active on social media. So social media is extremely important to be addressed from SanDisk’s perspective. SanDisk

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Rajesh Gupta Country Manager, India & SAARC SanDisk has been very active on all popular social platforms. It has cultivated almost one billion fans on Facebook in India over a period of time. It helps SanDisk to connect with many users and allows it to educate the customers about products, features, information and technologies. The connectivity also allows SanDisk to get all kinds of feedbacks from customers often instantly. Every time SanDisk has a new launch, SanDisk uses social media to propagate those products.

Enhancing value system

SanDisk believes that providing value addition to consumers along with products is very important for dealers. From a SanDisk perspective, since all its products are hardware products, it brings value addition to customers by innovating and creating very useful, effective and easy- touse applications. Ultimately, hardware is of no use if it is not easy to use for a normal consumer. To address this issue, SanDisk has introduced such apps and features in its products that make it easy for a customer to use and function. SanDisk has this very popular app called “SanDisk Memory Zone” that is an information organizer and helps to organize data, back up the data and access it easily anywhere.

BRAND BOOK 2015 | www.mybrandbook.co.in

Spearheading Software Exports Dr. Omkar Rai Director General Software Technology Parks of India (STPI) STPI was established and registered as an Autonomous Society under the Societies Registration Act 1860, under the then Department of Electronics, Government of India on 5th June 1991 with an objective to implement the STP / EHTP Scheme, set-up and manage infrastructure facilities and provide other services like technology assessment and professional training.

STPI has grown all over the country with 53 centers. STPI centers have had a nucleating effect on the growth of software exports from these locations. Presence of STPI centers has generated employment and entrepreneurial opportunities. STPI facilitates IT/ESDM sector by providing single window clearance services, world-class internet connectivity, state-of-the-art incubation & other infrastructure services, which aim to encourage, promote and boost Software exports.

STPI’s Services:

• Statutory Services - STP/EHTP Scheme STP and EHTP schemes are 100% export oriented Schemes. The STP scheme has been widely successful and the exports made by STP units have grown manifold over the years. These schemes offer the following benefits:

Highlights: • STP unit cane be set up anywhere in India.

• Approvals are given under single window clearance scheme.

• 100% foreign equity is permitted.

• All the imports of software & hardware in the scheme are completely duty free.

• The capital goods purchased from Domestic Tariff Area (DTA) are entitled for benefits like exemption of excise duty & reimbursement of Central Sales Tax (CST).

• Sales in the Domestic Tariff Area (DTA) are permissible upto 50% of the export in value terms.

• Simplified Minimum Export Performance norms i.e., “Positive Net Foreign Exchange Earnings”.

The total exports by the STP units in 2013-14 were Rs. 2, 73,313 Crore and total exports by the EHTP units in 2013-14 were Rs. 27091.54 Crore. As on 31st March 2013, around 3755 units were exporting and availing statutory services from STPI. • High Speed Data Communication Services - One of the STPI’s remarkable contributions to the software-exporting sector is provision of High-Speed Data Communication (HSDC) services. STPI has designed and developed state-of-the-art HSDC network called SoftNET, which is available to software exporters.

• Project Management & Consultancy Services - STPI’s strong domain knowledge, technology capability and process knowledge have laid foundation for offering these services.

• Incubation Services - Business and Technology incubation catalyzes the process of growth for start-up companies. STPI is offering ultra-modern office facilities to small units and entrepreneurs. Plugn-Play facilities for start up units enable short gestation period. This has encouraged many entrepreneurs to start their own operations and grow in a competitive environment.

Since, the IT industry in the country has matured enough to venture into R&D and IPR development. A need is also being felt to disperse the IT industry to smaller towns for balance regional growth and also to create huge employment opportunity in the country. In the changing scenario, STPI is set to play a vital role for promotion of product creation in the country under the “Digital India” initiative and to meet the requirement of IT Industries in the years to come and is working closely with State Govts., Industry, and Academia for promotion of entrepreneurship and dispersal of IT Industries beyond Metros. Keeping in view of the Digital India initiatives, Government of India is planning certain schemes which will be implemented by STPI for the promotion of indigenous production of IT hardware and software for exports and also to support software product start-ups.

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For a Cause to Empower SMEs Rajesh Kumar Head of MarketingSAP India How is SAP geared up to address the SMEs? Ambition is the strong desire to do or achieve something. And it does matter! However it’s not about simple luck or a better chance; nor is it only about getting a head start in life or connections with the right people. It’s about the determination coupled with the willingness to work hard and smart. Great companies don’t just achieve success; they reach out with both the hands and grab it!

For such organizations, there is always a need and burning desire to achieve success. Not only Big, but Small and medium businesses can dream big too and realize their ambitions.

According to a survey by Circle Research, more ambition leads to more achievements. Over 800 survey interviews were conducted with the senior level management of SMEs across the industries. It was observed that 90% of the surveyed companies said they were ambitious and 46% of those companies considered themselves very ambitious. More than 1/6th of very ambitious companies saw 50% revenue growth over the last two years. That’s not all! 27% of the very ambitious companies expect another 50% growth over the next two years.

With the findings of the survey, it’s safe to assume that ambition is the driving force for SMEs. Supporting such enterprises is the SAP Ambition Express. This one of its kind travelling showcase of SAP’s Advanced Portfolio of Cloud, Mobility, Analytics and Big Data was exclusively designed to help SMEs realize their ambitions.

The rising ambitions of Indian SMEs are forcing them to rethink traditional business models and embrace cutting edge technology to support business growth and achieve operational excellence. SAP Ambition Express is our effort to bring such innovative technology to the doorsteps of SMEs to help them become Faster, Smarter and Sustainable businesses.

How is SAP Ambition Express designed to benefit SMEs? Aimed to support Indian enterprises across 6 states and 15 cities in south India, the multi-city tour of SAP Ambition Express provided hands on experience of SAP Solutions designed specifically to meet the needs of SMEs. It was SAP’s effort to prepare Indian SMEs to be future ready and help them understand how they can streamline processes, increase productivity and take customer experience to the next level through technology adoption.

Kick starting its journey in Belgaum, Karnataka, SAP Ambition Express covered a distance of 5500 kms through Belguam, Hubli, Mysore, Bangalore, Cochin, Madurai, Coimbatore, Tiruppur, Chennai, Hyderabad, Kolhapur and Satara in a span of two months.

During this journey, SAP team engaged with SMEs across cities

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through specific break-out sessions containing live demonstrations of simple, industry-relevant and affordable SAP solutions. Those who boarded the SAP Ambition Express were able to witness real time demos and consult SAP and its partner’s teams to learn more about it on the spot.

What were the key highlights of SAP Ambition Express?

SAP Ambition Express partnered with 11 industry associations to cover 14 cities across South and West India. It had travelled 5500+ kilometres travelled. There were approximately 1500

delegates who had boarded the bus to engage with 465 unique SME organisations. The journey was graced by Shri Chandra Babu Naidu, Chief Minister of Andhra Pradesh, delegates of and CII FBN (Family Based Network).

How has been the overall response to this initiative?

This wonderful 60 days experience that commenced on February 25th in Mumbai came to an end on 24th April 2015 in Pune. The Ambition Express created a WOW customer experience, with a focus on generating awareness about SAP amongst new prospects as well as accelerating pipe in install base account for the SME audience in tier II and III cities.

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innovating THE Storage Space

The X-Factor

The Seagate brand reflects a powerful representation of the total commitment it is making to help businesses and consumers realize the full potential of living data. Its new “living logo” describes data as a living and vibrant thing that represents how information flows and merges together to create a whole world. Seagate has been and is still investing in developing cloud storage systems and solutions that deliver an Intelligent Information Infrastructure for organizations to manage the massive growth in digital data and deliver on evolving workloads. Seagate is also focussed on developing cloud-based backup services that cover a broad range of platforms and can be deployed in multiple form-factors to ensure that mission-critical data remains safe and secure so that customers can keep their businesses running without worrying about their data.

In addition, with improved video surveillance becoming an important priority for both the public and private sectors and more companies and consumers having ever-increasing security concerns for everyday activities in India, Seagate sees increasing usage of high-definition digital video solutions and more active cameras. All these changes will put pressure on storage capacity,

Rajesh Khurana Country Manager for India and SAARC, Seagate which also means more opportunities for Seagate.

A customer-centric approach

Seagate’s vision is simple – to create space for human experience by innovating how data is stored, shared and used.

It helps users create, share and preserve their most valuable memories and business data. Seagate also aims to create solutions that fit the increasing needs and demands of a datadriven society. It has built on its storage leadership to evolve the way storage technology works and has created new remarkable products that not only secure the data, but also ensures data is easily accessible and interpreted quickly and accurately.

Enhancing value system

Given that extensive and close partnerships with channels are essential for it to gain success in the market, Seagate deeply values its channel partners and is committed to helping them meet their customers’ demands while achieving sustainable growth.

Seagate has been collaborating closely with its partners to deliver an unparalleled record of innovation to the market. The Seagate Partner Program, which was introduced in India in 2005, fully supports the unique business requirements of local resellers. It provides high-powered services to increase profitability of its channel partners and meet their specific business needs.

In addition, Seagate has enhanced its customer support network in areas where there may be no SeaCare Centers, its official customer service centres, by collaborating with Seagate Partner Program members. Its Regional Customer Councils (RCCs) are another important and pioneering initiative in the channel space which allows Seagate to get direct partner analysis and input on the effectiveness of Seagate’s programs in India.

Product In-sight Seagate has redefined its cloud storage infrastructure with the unveiling of its internally developed Seagate Kinetic Open Storage platform. Based on this platform, Seagate has announced its revolutionary, new object-based storage drive – the Seagate Kinetic HDD.

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transformING India into a Digital Nation

Jayesh Kotak Vice-President, Product Management and Marketing, Smartlink Network Systems Ltd

The X-Factor

The core strength of Smartlink is “Networking” and networking is an integral part of making digitally connected India a reality. With India on its way to becoming a digitally connected nation, Smartlink produces the right type of products and services that will enable companies to adapt to such fast pace of this development. It wants to be one of the key drivers of the Digital India with the range of its products like routers, dongles, CCTV cameras and IP surveillance solutions.

Smartlink has also started to manufacture a number of products indigenously and this gives it a better scope to understand the needs and requirements of the people and manufacture products which will suit them. As a result of manufacturing products locally in India, the company has a great deal of competitive advantage over other players in the industry. Local manufacturing gives it an opportunity to understand what technologies go into the making of its products, which further enables it to service these products better.

A customer-centric approach

A networking giant, Smartlink’s expertise lies across sectors.

The team is led by industry veterans who are respected in the manufacturing and IT industry. Smartlink has one of the most extensive channel and distributor networks which makes its business model a very unique one. Its products and solutions offerings are backed by a highly skilled and efficient service support team – DIGICARE, which is available across the country to address the queries and concerns of its customers.

Product In-sight Smartlink will be focussing on two products when it comes to targeting home and SOHO segments – Wireless Broadband Home Router – DG-HR3400 and Wireless ADSL2/2+ Broadband Router – DG-BG4300Nu

Boosting business via social media

Social media has brought about a revolution to Smartlink where it can connect with its customers across all levels directly, thus giving a chance to be more creative in its messaging and communication to the people. Social media as a platform has unravelled a lot of opportunities for its customers so as to stay updated on its latest products, offers and also to take advantage of customer-friendly policies.

Enhancing value system

DIGISOL (Smartlink) wishes to give its customers what they really want and therefore it feels that understanding their preferences becomes an important aspect to bring innovations in products and solutions. Not just its products that are customer friendly but its aftersales services like product replacement guarantee and customer service support function are also such that its valued customers aren’t left disappointed.

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PROMOTING Manufacturing IN INDIA Sanjeev Sehgal Managing Director Sparsh CCTV The X-Factor

The business environment has become much more dynamic with a strong influence of social-economic conditions. With a favourable business environment, enterprises and industries are flourishing at a significant rate. Technology has come at the forefront and it is changing at a very fast pace. With respect to Security industry, there has been a merger of electronic and physical spaces, with companies going away from straight physical security to working with the social and electronic sides. But with evolution comes a fresh set of risks and vulnerabilities, only some of which companies have learned to upgrade.

In order to make physical security work for us, one needs to fully understand the new technologies that are being incorporated into it.

Sparsh being at the forefront of Digital Surveillance Space is constantly innovating and offering technically advanced product in the market. Sparsh as a company and brand would like to lead the Digital Surveillance Space by continuous innovation and offering technically advanced products in the market. Because of its focus on technology, various global leaders in electronic security have partnered with Sparsh to further advance the technology and bring these products to market.

Sparsh’s vision is to put India on the global map for designing and manufacturing high-quality and technologically advanced electronic security equipment.

A customer-centric approach

The current CCTV industry is flooded with a big number of unorganized and Chinese players. In this highly competitive and cluttered market, Sparsh has positioned itself as a “Made-in-India” brand. Being an Indian manufacturer brand, Sparsh has the advantage of Preferential Market Access in Government Tenders for Electronic

Product In-sight Sparsh has recently come up with its innovative product, “Smart Series” DVR range. Smart DVR is a truly enterprise-grade product with security features like custom HTTPS/SSL certificate.

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Products. With government promoting “Made-in-India” products for consumption in the government enterprise and department, Sparsh has greater advantage of being chosen as a first priority brand.

Boosting business via social media

Building a relationship and staying connected with customers is the basic objective for Sparsh to adopt the social platform and also to make products easily available in the market. Besides maintaining a social media profile, it also becomes necessary for Sparsh to sustain a good relationship with the dealer, distributor and the stakeholder community. Being an Indian manufacturing brand in India and

having its own R&D department, Sparsh keeps on experimenting and improving its products and features.

Passing on this information on social media becomes very important for the company.

Enhancing value system

Sparsh has been at the forefront of digital security revolution in India and it believes in complete satisfaction of its customers and partners. Taking this vision forward, the team at Sparsh is fully equipped to provide technologically advanced products and solutions with unparalleled technical support and service.

BRAND BOOK 2015 | www.mybrandbook.co.in

Conceiving, Creating and Sustaining Smart City Projects

The X-Factor

Schneider Electric provides technology and integrated solutions to optimize energy usage in market with its rich basket of products and solutions, an ambitious strategy of innovation, quality and efficiency and its digital solutions enable customers to achieve higher productivity.

With a number of global giants vying for a share in the pie of smart cities in India the competition is quite intense. Schneider Electric projects its expertise in smart cities through innovative solutions for energy, water, buildings, mobility, IT, public services which help to save up to 30% energy, 15% reduction of water losses and up to 20% reduction of travel time. Schneider’s smart solutions combine energy and IT infrastructure to integrate and inter-connect all users (producers, operators, marketers, consumers, etc.) with an end goal to efficiently balance demand and supply over an increasingly complex network.

Schneider Electric has significant expertise in conceiving, creating and sustaining smart city projects.

It has done it in Madrid, Sao Paolo and has just crossed a 250-city mark. In India Schneider is already assisting the Government in creating blueprints for an ideal smart city and the fact that the locations have been identified means that immense opportunity lies ahead for the sectoral players.

Schneider is also an active player in upcoming live smart city projects in India.

A customer centric approach

The digital transformation that is planned and has started taking place in India is undoubtedly the most exciting development in a long time. It is an imperative need to address multiple challenges facing the nation today - the rapid tsunami of urbanisation, huge strain on the old existing infrastructure and compelling need to shift to a manufacturing economy. In order to accomplish the ambitious goal of 100 smart cities and digital transformation for India,

Product In-sight Schneider has recently launched a technology known as Smart Panel to ensure sustainable energy savings in buildings, such as public and commercial offices, modern retail premises, hospitals and hotels apart from industrial setups. Based upon Schneider Electric’s energy management principle of ‘measure, connect, and save’, Smart Panel is a simple-to-deploy plug and play solution contributing towards addressing the urgent need to curb energy costs and meet norms for green buildings

Gaurav Burman Director, Marketing Communications, India & South Asia, Schneider Electric India Schneider Electric is keen to combine its world class technology with the government’s pronounced digital vision in order to create a sustainable digital ecosystem.

Boosting business via social media

Social Media is an important tool for all organizations as it helps in providing an interesting interactive platform to connect with people. Schneider Electric has its presence on all key social media channels and use it to share regular information, interact with fans and understand their needs and requirements. It runs regular campaigns to educate its customers about the products and their benefits. This is done in a very interactive way, which enables its fans to get the messages without being too technical.

Customers benefit from this as it provides them with a credible platform to interact with the company, keeps them informed about the latest happening in the company and makes them a part of the company.

Enhancing value chain

Schneider’s smart solutions improve service continuity while absorbing increasing demand and peak loads and save energy by up to 30%. These solutions guarantee stable energy expenses, while enhancing power reliability and keeping up productivity and also profit. The multiple solutions incorporate the capability to store surplus energy produced, which helps increase self-consumption of renewable energy sources during the most cost-effective period.

Milestone 2014 saw a number of awards being won by the company for the outstanding work that Schneider has been doing round the clock. Some of the notable highlights were • Schneider Electric India was bestowed with the prestigious World Brand Congress - Global Excellence Award for ‘Effective Use of Marketing Communication’ for the year 2014 • Schneider Electric winning MT -ITP Award for Excellence in Customer Service • Schneider Electric Honored with a hat-trick of awards at the 2014 Frost & Sullivan’s Best Practices Awards Ceremony • Launch of PRM – Partner relationship management program for Schneider’s partners 147

BRAND BOOK 2015 | www.mybrandbook.co.in

In pursuit of Excellence Abhishek Somany JMD Somany Ceramics Ltd A passion to capture the memories of millions and forge close connections with its customers on both a functional and emotional tangent, and an uncanny penchant to stay finely in tune with consumer trends and aspirational values of contemporary times has led to the Somany Ceramics brand of ceramic tiles, glazed tiles, vitrified tiles, sanitaryware and bath fitting solutions tenaciously achieving landmarks and blazing refreshing trends in home interior design.

Since 1969, the brand has been endeavouring to adorn homes and weaved stories that chronicle delight, exuberance and vivaciousness resounding with quality, strength and life of its products.

Blaze to brilliance

Somany Ceramics Ltd started out with an eye on the future and has been adapting and changing as per the changing trends ever since. Somany Ceramics, with plants in Kadi (Gujarat) and Kassar (Haryana), generating a production capacity of 55 million square metres per annum through owned plants and JVs, is the producer of highest quality tiles and allied products. From implementing the newest in technological brilliance to a steadfast practice of lateral thought and trend-setting tenets, to pioneering several firsts in design and style for consumers, Somany started off with a clear distinctive position, that of being strong, durable and effectively close to the heart.

and market realities. The all-encompassing arena of promotional activities to reposition and re-launch Somany Ceramics as a fresh brand with a new voice has included conventional and non-traditional routes of communication, prominent among them being a return to television commercials and an impetus on the digital and out-of-home routes. Somany follows a comprehensive plan for its communication and reaches out through the medium of TV commercials, print, trade shows, exhibitions, retail showrooms complemented with an upgraded visual merchandising.

With a view to bolster customer orientation, the predominance of the colour red in its brand logo stems from the core of Somany’s energy-packed and enterprising DNA, and aims to appeal to a wider audience via fresher and engaging products, making their foray into consumer consciousness.

Innovedge

Somany’s dedication and insistence on innovation and world-class quality has been the secret of its monumental success. Somany is the first in the industry to have a VC Shield patent which is a radical technology that makes it possible for a tile to remain resistant to abrasion, scratches and stains.

The company has also introduced digital high-definition (HD) technology to transfer realistic images onto tiles.

YEARS

Faith factor

LEADERSHIP IN DESIGN AND INNOVATION

With H. L. Somany at the helm as the founder, Shreekant Somany as the CMD and Abhishek Somany as the JMD, the company is heading towards an exciting phase of expansion and growth.

The history of the company, which has captured the memories of millions of its customers as a strong witness to every moment of their joy and emotions, bears testimony to the durability of its products. This growth has been sustained not only through the superior style and quality of Somany products, but has also sustained through the wisdom of the next generations of leaders.

It has the distinction of becoming the first ceramic tile manufacturer to receive an ISO 9001 accreditation and an ISO 14001 certification for environment-friendly manufacturing facility. It is also certified by the Indian Green Building Council for manufacturing eco-friendly products. It is the first company in Asia which has implemented ISO 14051.

Engagement that enthralls

Somany Ceramics’ determined pursuit of delivering excellence has placed its brand in an illustrious bracket. The recent makeover in the Somany brand identity was driven by a keenness to keep pace with the consumer trends

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Somany launched a special range of tiles – Glosstra, India’s glossiest tiles, with a special glossy coating that accentuates the colours and the design of the tiles. Another innovation is Slip Shield anti-skid floor tiles in which a coating is applied on the tiles which keep the co-efficient of friction high even when the surface is wet and soapy!

Brand promise Somany has evolved from a tiles company to a multi-product interiors organization, along with the changing needs of the clients and the trends. Somany Ceramics’ new identity of vibrant, young and energetic strives for even better consumer connect, with this compelling persona carving itself an even more special place in the hearts and minds of its customers. The company has received the prestigious Power Brand Award for two consecutive years and was included in “Asia’s Most Promising Brand of the Year” in the ceramics tile category by the World Consulting & Research Corporation.

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eyING Affordable Handset Segment with keen interest Rajiv Sethi CMO Spice Mobility Ltd The X-Factor

With rapid technology advancements and multiple players entering the sector on a regular basis, the smartphone industry has become a very dynamic sector. What was considered impossible five years back is now in the hands of users today – for instance, video calling.

Having established as a competitive brand amongst global leaders, Spice Mobiles has persistently aimed to achieve ambitious milestones by introducing cutting-edge technology. Today, Spice has established itself as a key technology provider in the mobile internet space, distinguishing itself from other companies. It believes in democratizing the benefits of Mobility to create social inclusion and make Internet devices available to a larger audience. With this strategy to introduce affordable smartphones, Spice plans to digitally empower a large section of the population through Internet access and its related benefits. In the coming year as well, Spice looks forward to introducing cutting-edge technology products for consumers through its association with several partners from the technology space.

A customer-centric approach

Spice has positioned itself as a brand that offers the latest technologies to its customers at the most affordable prices. It is consistently working on introducing the latest technology and industry’s firsts to its customers, such as the first Dual-SIM phones across GSM, CDMA, Triband & Touch Screen PDA and smart devices on the Android platform. Its key target audiences being the consumers in the tier-II and -III cities in the country, Spice strongly focusses on introducing budget phones for these consumers in both the feature and smartphone space.

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Boosting business via social media

Presence in social media for effective communication completes the value thread and caters to a wide requirement of Spice’s communication goals through innovative and creative storytelling platforms. Owing to this, social media remains an integral part of communication for Spice and holds immense calibre in terms of reaching out to a larger audience.

Also, keeping in mind the target young audiences, social media platforms are seen as important mediums for communication with a high degree of consumer engagement.

Enhancing value system

Spice believes in coming up with the latest technology at an affordable price. Keeping this in mind, the company invests significantly in research and development in order to come up with unique offerings and pathbreaking technologies. Innovation is the key for the success of its products.

The process, however, does not conclude here. Further to the innovation aspect, Spice supports the value chain with a robust and effective after-sales service. As it believes that satisfied customers attract potential customers, customer’s satisfaction is of immense importance for Spice.

Product In-sight Two of the notable launches from Spice’s product portfolio in 2014 include the Spice Smart Pulse M-9010 and Spice Dream Uno Android One phone. The former is the country’s first smartwatch coupled with calling facility (Dual-SIM functionality) and the latter is one of the country’s first smartphone under Google’s Android One initiative.

BRAND BOOK 2015 | www.mybrandbook.co.in

Protecting Information in a Digital World Sanjay Rohatgi Vice-President India, Symantec The X-Factor

Founded in April 1982, Symantec has been in India for over 20 years and is committed to the market with their vast R&D presence.

Claimed to be the 4th largest software company in the world, Symantec protects the information wherever it’s stored or accessed.

More than 20,000 people in 50 countries work on products and services that protect what matters most to the users– be it enterprise data or a consumer’s information residing on digital platforms.

Symantec serves as the information protection authority that provides the confidence to do anything in the digital world.

In India, Symantec has sales operations in New Delhi, Mumbai, Bangalore, Chennai, Pune and Hyderabad. Its largest Centre of Innovation is in Pune with other engineering centers located in Chennai and Bangalore.

Enterprises today operate in a hyper-connected environment.

Cloud, Mobility and Internet of Things to name a few, are disruptive forces that are radically changing the technology landscape across enterprises. This is leading to a scenario where information is being dispersed across devices, apps and locations - physical, virtual and cloud. This is providing a more lucrative proposition for cybercriminals to plan wellorchestrated and targeted attacks.

Currently many businesses don’t have holistic IT security practices and technologies to deal with these new set of challenges. From Symantec’s point-of-view, these trends present huge opportunities in the India market and it has a strong value proposition and relevance in these areas.

A customer-centric approach

Symantec has key security intelligence installations like Security Response Center and Security Operations Center in India which are the key components of Symantec’s Global Intelligence Network.

Indian organizations are going through a digital evolution that will further augment large volumes of data generation - calling for efficient protection, organizing and analysis of this data. Symantec’s emphasis would be on resolving the information protection issues faced by Indian organizations and also to make their security armor self-sufficient and intelligent. Symantec operates a worldwide cyber intelligence threat network that positions it to proactively address where enterprises and consumers are most vulnerable. The company is developing new offerings in key growing markets such as mobile, cloud, appliances, backup, data-loss prevention, managed security

services and authentication.

Symantec has also established the most comprehensive source of Internet threat data in the world through the Symantec Global Intelligence Network, which is made up of 57.6 million attack sensors and records thousands of events per second, monitors threat activity in over 157 countries and territories and over 8.4 billion email messages are processed each month and more than 1.8 billion Web requests filtered each day.

Enhancing value system

Symantec touches the entire lifecycle of data to keep it protected – from where it’s kept, to who has access to it and finally how it’s guarded. Symantec’s crown jewel is that it operates the world’s largest civilian cyber intelligence threat network. It makes Symantec’s products smarter and gives it insight into how to thwart attackers. Talking about value add, instead of just providing products to customers to fight adversaries, Symantec is joining its customers in battle to resolve their biggest security challenges with a combination of preparation, detection and response services.

Milestone Symantec’s market-leading solutions help customers ensure that their information is secure and well-managed• Consumer Security Software (#1 market position1) • Enterprise Endpoint Protection Platform (#1 Market position2, A Leader in Gartner Magic Quadrant3) • Messaging Security (#1 Market position4) • Enterprise Content Aware Data Loss Prevention (#1 market position5, A Leader in Gartner Magic Quadrant6) • Security Management (A Leader in Gartner Magic Quadrant7) • SSL Certificates (#1 market position8) • Client Management Tools (A Leader in Gartner Magic Quadrant9) 151

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drivING Productivity with Cloudbased Solutions

Vijaya Shanker Sr. VP & CTO Symphony SUMMIT

Satyen Vyas President and CEO Symphony SUMMIT

The X-Factor

SUMMIT intends to build itself as a new age, lightweight, cloud based alternative to BMC Remedy and HP Service Manager in the global market. It is envisioned to have a global presence and become a product of choice for upper mid-market and enterprise customers and also a partner of choice for all the leading and regional MSPs across the world.

SUMMIT is an advanced, ITIL 2011certified, Integrated and Comprehensive suite of IT Service Management, IT Asset Management, IT Availability Management and IT Project Management solutions available on the Public and Private cloud. The platform is built with unique features such as Operational Intelligence, Intelligent Runbook Automation, Gamification and Skill Mapping that help deliver higher productivity of IT Operations and reduced TCO for enterprise CIOs and Service Providers.

SUMMIT is Mobility enabled with full featured native apps on iOS and Android, including profile-based dashboards. For feature phones, SUMMIT offers a unique SMS-based IT Ops management flexibility.

SUMMIT is also designed to drive higher Asset compliance and control through its Asset LifeCycle Management and Application Control solutions.

SUMMIT is designed for cloud deployment but still remains an Enterprise-class ITSM platform – with PinkVerifyITIL 2011 certification for 12 processes. This is unlike other solutions where the Cloud versions are compromised on either features or on performance as compared to the on-premises versions.

A customer-centric approach

SUMMIT is an easy-to-implement, easy-

Product In-sight In early 2015, SUMMIT launched their latest product release “SUMMIT v5.0” which is ITIL 2011 certified for 12 processes and is being featured by leading industry analysts like Gartner, ITSM Review etc.

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to-use, cloud-based, enterprise-class IT Ops Management and Enterprise Services Management suite that ensures higher service availability, customer’s satisfaction and lower TCO. The SUMMIT platform provides tight integration across key ITOM solutions delivering higher efficiency in the form of increased productivity, reduced downtime and optimum asset utilization.

Its unique features such as Operational Intelligence, Run-book Automation, Gamification, Service Assist, Checklist, Skill Pack, Service-based SLAs and other smart features not only directly improve service availability and analyst productivity, but are also extremely simple to configure and use.

Enhancing value system

The IT industry is predominantly using tools which were built 15–20 years back that would not meet the requirements of enterprises in today’s SMAC era. In addition, these tools are also very complicated to configure and maintain, resulting in expensive operational IT costs. SUMMIT wanted to build a tool which

stood out in its versatility, flexibility, ease-ofuse and deployment. The company has now successfully built a comprehensive product which is designed for the cloud, which is easy to implement, configure and maintain and also helps organizations to increase productivity of the delivery organization.

Milestone • SUMMIT is used by 75+ enterprise customers in India spanning across verticals like BFSI, Healthcare, IT & Consulting, Automobile, Manufacturing, Aviation and Education • SUMMIT is expanding its reach into India-based MSP ecosystems and is also foraying actively into international markets like Australia, Middle East and South-East Asia • ‘Gartner has named SUMMIT to the “Cool Vendors in IT Operations Management, 2015’ report.

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Empowering Customers with Connectivity Jayanthi Sethuraman Global Head – Marketing Tally Solutions Private Ltd The X-Factor

Tally Solutions has been simplifying businesses for over 28 years with innovative technologies. When Tally mapped manual bookkeeping onto computers, the company made the lives of businesspeople a whole lot simpler. With the many developments that took place ever since then, technology today is not a luxury anymore. It is increasingly becoming a utility. Connectivity is now taken for granted. It is this connected, post-pc, post windows world that Tally has already visualized for the future and much of its efforts are directed towards helping businesses grow, keeping this reality in mind. Tally’s goal, “To be the technology fabric that drives economic growth of the world” highlights its vision.

Tally believes that there are two kinds of businesses in the world – Ones who are using Tally and one who will potentially use Tally. The purpose of the brand is to make everyone who touches Tally happier. This acts as the guiding light for everything that Tally does – its technology, policies and behavior. Tally’s philosophy of simplicity, as means to help businesses accelerate growth permeates into each and every element of its offerings.

The company acknowledges and appreciates the ever increasing role of digital media in brand propagation. On the social front, Tally’s presence o n Facebook, Twitter, Google+ and LinkedIn is opening up new opportunities for the business and the brand. Tally constantly engages with its partners, customers and other members of its ecosystem across social mediums and makes them aware of Tally’s products and services, while also assisting them with their requirements. Tally frequently comes up with Tally tips (product help notes) for its customers. This increases the recall value of product features which businesses may not be aware of. Along with this, Tally also engages its customers with business tips which are intended to make their day to day work more efficient.

A customer-centric approach

Enhancing value system

Tally as a company has always strived to deliver innovation backed by its philosophy of simplicity of use to its users. From pioneering accounting on computers almost 3 decades back to growing into a complete business solution, Tally has constantly endeavored to deliver best-in-class products that are simple to use, yet powerful. A few among its successes include the ability to deliver unmatched speed, ease & accuracy to manage business operations, simplified compliance for businesses and the most intuitive, user-friendly experience for its customers.

Product In-sight Tally.ERP 9 and Tally.Server 9 are two of the products that Tally terms it as innovative. While Tally.ERP 9 is a simple yet sophisticated business management software which stands for the power of simplicity, Tally.Server 9 is an enterprise class offering that redefines performance for businesses looking to scale-up dramatically 154

Boosting business via social media

Tally Solutions’ DNA stands for digital empowerment in every sense of the term. Tally.Net services, for example, is an umbrella of value added services provided by Tally to its customers who want to experience the power of connectivity. With features including remote access and data synchronization, among others as part of this service, growing businesses across the globe are able to experience seamlessness in their operations.

Milestone

Tally takes immense pride in serving over 9 lakh delighted customers spread across more than 100 countries, supported by a network of over 27000 talented partners, and 600+ talented employees driving continuous

BRAND BOOK 2015 | www.mybrandbook.co.in

Creating a World of Simplicity and Transparency Pushkar Jain Head – Brand Marketing, Tata Teleservices Ltd

The X-Factor

Tata Docomo, the unified telecom brand of Tata Teleservices Limited aspires to be “Refreshingly Different” by being an aspirational brand for the youth. While it tries to build a connect with the youth in the context of their lives emotionally, the brand’s refreshingly different communication approach is, thus, to dramatize universal life-insights and effortlessly slipping in simple product messages. This has helped build a brand with strong claims on the youth’s hearts, on the data segment and established the brand as the best choice to the incumbent operators, thus creating a world of simplicity and transparency.

Tata Docomo, from the very beginning, has recognized digital as one of the most effective mediums to drive engagement and consumer connect, especially with the millennial generation. With its offerings, Tata Docomo has been cognizant of the millennial generation’s increasing demand for mobile data and it has been quick to respond to this need with affordable and customizable data plans.

is based on the five core objectives of Building engagement, Establishing one-on-one conversation, Advocacy through positive word of mouth, Constant accessibility to consumers and Giving them a credible platform to connect with the brand.

Enhancing value system

When it comes to its overall brand image and offerings, Tata Docomo has incorporated simplicity, accessibility and personalized service. The increasing demand for mobile data has been largely driven by the younger consumer set and the company has been quick to respond to this need with affordable and customizable data plans.

A customer-centric approach

Over the years, brand campaigns at Tata Docomo have focussed on touching upon the lives of customers and aiming at striking a direct connect with them. Breaking through the clutter of the Indian telecom landscape, Tata Docomo always campaigns to portray simplicity, be it in the tariff plans or services offered. With the increased usage of mobile internet, the company is now focussing on its data plans and emphasizing on the unlimited flow of data to the mobile, thus assuring seamless connectivity.

Boosting business via social media Tata Docomo is one of the very few brands to have realized early that social media is the medium of the future. It understands that India with a younger generation of consumers, the traditional mediums of engagement will take a backseat and social media will be the medium of engagement and consumer connect with the audience. The company’s strategy

Product In-sight The latest in the brand’s Photon series is the Photon Max WiFi Duo which ensures that internet users enjoy non-stop, highspeed Wi-Fi connectivity on multiple devices. Most recently, Tata Docomo has launched a service that allows prepaid users to carry forward their unused data balance, for 2G by recharging with a 2G data pack and for 3G by recharging with a 3G data pack.

Milestone • Within the telecom industry, Tata Docomo today boasts of being one of the largest online businesses.

• Tata’s mobile data business has seen considerable growth, largely driven by the millennial generation’s need to stay connected and share their lives on the go. Tata also derives a significant portion of its revenues from data and data services.

In the year 2015, the company will continue building on this advantage with simple and personalized services coupled with affordability.

• With the millennial generation’s growing affinity for online shopping, Tata Docomo has also developed Tata DoCoMo’s eShop, modelled on the familiar e-commerce platform.

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Empowering India on the Technology front Vimal Wakhlu Chairman & Managing Director, Telecommunications Consultants India Limited The X-Factor

Telecommunications Consultants India Ltd (TCIL) is a leading certified Government of India Undertaking, incorporated under the administrative control of the Department of Telecommunications, Ministry of Communications & Information Technology. Its success story lies in its Quality Management and excellence in project execution. The company’s organic and inorganic growth has led to multiply its standalone as well as group turnover manifold.

TCIL has been undertaking various projects in all the fields of telecommunications and information technology and also continuously deploying new technologies in the fields of Telecom Software, Switching and Transmission Systems, Cellular Services, Rural Telecommunications, Optical-Fiber-based Backbone Transmission Systems, etc. TCIL has diversified its operations and has been executing turnkey projects of Power Transmission, Rural Roads and Civil Construction. TCIL has been executing projects in the latest technologies like FTTH, VOIP, IPTV, 3G, etc. Present in the domains of education, health services, e-governance, capacity building, etc.

TCIL is in the process of expanding further into taking up projects like Wi-Fi for university campuses.

Enhancing value chain

TCIL has been trying to fund projects in the health domain to ensure that new products in the rural India can come handy for diagnosing diseases. One such effort in collaboration with IIT Delhi has been the Portable Fundus Camera, which can be used for diagnosing diabetes in a non-invasive manner. For ensuring that so-called “Make in India” fake drugs are not proliferated to developing nations, TCIL has tied up with a technology partner to implement non-clonable ID. The same concept has also been extended for preventing fake certificates.

TCIL is also in talks with another company for a special technology for cost-effective housing for rural India, using exclusively the materials locally available.

A customer-centric approach

On the infrastructure front, TCIL can contribute in terms of creating Broadband Highways to villages over which the other services can be delivered in the rural areas. Also, for the virgin territories, helping telecom service providers in leapfrogging the existing technologies and going in for 4G networks would make economic sense, as a lot of capex costs in terms of big towers; huge power plants, etc can be saved. On the IoT/ M2M front, TCIL can contribute towards the Clean Ganga Project.

On the energy front, Green Energy is the buzz word. TCIL has already done telecom installations abroad with solar power. With the advancement in Digital India programme, there are also going to be environmental challenges like e-waste. TCIL is working on the ways and means to meet this challenge as well.

TCIL is planning to offer some managed services to the enterprises, including e-tendering platform, managed ERP system on “pay-as-you use” model. For rural areas, TCIL has tied up with a couple of companies to offer telemedicine services at an affordable cost, keeping in view an acute shortage of doctors in the country.

On the homeland security front, TCIL contributes towards making its security forces less vulnerable to suicide attacks.

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Milestone • TCIL has bagged the prestigious NFS–OFC project for defence worth Rs.2,000 crore for the three states of Uttarakhand, UP and Rajasthan.

• It has been successful in getting the Department of Posts’ ICT Rural Project worth about Rs.1,300 crore for providing handheld devices to the postmen in 1,50,000 villages in the entire country.

• TCIL has been able to win tenders for External Plant development in Kuwait worth Rs.200 crore, besides increasing its business in FTTH domains in Saudi Arabia, Kuwait, Oman and Mauritius, for various telecom service providers.

BRAND BOOK 2015 | www.mybrandbook.co.in

Standing firm on “Trust, Value and Service” Hema Rao Vice President Servicetec Business group The X-Factor

Trust, Value and Service – This is what we stand for and has been the key indicator of the brand for both the product business group and the Services business group – Servicetec.

The trust by the brand owners, values that TVS-E believes in and the services it delivers are the biggest assets to the company. Be it the products or the services provided, the customers have always trusted the quality and life cycle of products/services offered. TVS-E is transforming itself as a solutions provider and is associating with the customer during the product/service life cycle to cater to the various needs of the customer. The service delivery performance and its mission to delight customers differentiate it from its competitors.

A customer-centric approach

As a customer-centric approach, TVS-E is in the process of implementing services like PUDO, app-based call registration, care packs, etc which will provide convenience and complete peace of mind to customer. Initiatives will be seeded in the areas of business process automation and analytics which will provide in-depth insights for better planning and decisionmaking. The organization will also continue to build competency and reengineer processes to achieve service delivery excellence.

Boosting business via social media

Social media gives one of the biggest benefits of reaching directly to target customers. It gives TVS-E the opportunity to offer customized services according to their area of interest. It also understands better about the customer about their likes and areas of interest so that it can bundle services to suit their requirements. It also gets to know the voice of the customer’s experience and helps in brand recall. Customer gets to know about various players and their services, lets them take suggestions, read

reviews and recommend it to friends all at the click of a button. They can also choose their areas of interest and define the attributes associated with service like time, place, etc. Social media has brought the customers closer to the brands and vice versa.

Enhancing value system

Servicetec provides a bouquet of services to the customer, according to their service needs. Its services cover the life cycle of the product from manufacturing, distribution, sales, service, refurbishment and EOL management. The soon to-be launched care packs and post-warranty period provide the best of care for the electronic devices irrespective of the brands. Through constant focus on process re-engineering, TVS-E innovates practices to reduce turnaround time (TAT) and maximize efficiency. Thus, the customers can be best assured of reliable and professional service in the quickest turnaround time possible ensuring customers’ sustained satisfaction and delight.

Milestone • One of TVS-E’s milestones for the year would be its Project “SRee” – Servicetec Re-engineering Initiative. Servicetec `embarked upon this journey with an objective to achieve process efficiency, eliminate redundancy, manage risk, save cost, maximize revenue in order to achieve service delivery excellence Servicetec identified business processes within the organization; Brainstormed for new ideas/ technologies, collected data from various functions & analyzed the opportunity available.

Over 200+ processes were identified over 50 processes were implemented during the last year in various fields like Program management, Finance, Partner governance, Service delivery, Competency building & training etc. This project showed visible results in terms of improving the Delivery metrics (customer satisfaction score, Turnaround time, First time fix etc.), savings, process improvement, automation etc.

• TVS-E identified business processes within the organization, brainstormed for new ideas/ technologies, collected data from various functions and analyzed the opportunity available. Over 200+ processes were identified and over 50 processes were implemented during the last year in various fields like customer acquisition and business development, program management, Finance, Partner governance, Service delivery, Competency building and training, brand-specific operations and MIS Generation and review 157

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A Brand “For” the People Bill Ye Country Manager & Director, TP-LINK India The X-Factor

TP-LINK has always been a brand that customers can look forward to for their networking solution. It believes in providing its customers with quality products and reliable service with new technology at an effective cost. It wants its customers to experience smooth and fast wireless connection.

TP-LINK has seen a steady growth in the networking market in India as well as on global scale. The networking market has a huge potential in future, and with new technologies and new innovations coming in, it is poised to keep growing more and more. The high-end applications and faster access of online gaming, online movies, security and mobility are the key trends and driving force for faster access on the network. TP-LINK with its faster gadgets and wireless gateways will give the world to get connected faster with the launch of AC series routers.

Boosting business via social media

TP-LINK always looks forward to connecting to its customers. In today’s digital world, social media proves to be the quickest and the easiest way

for a company to reach out to its customer and for a customer to get in touch with the company. Hence, TP-LINK India always tries to be active and responsive on its Facebook page. It makes sure that its customers are always up-to-date with TP-LINK newest news and achievements. TP-LINK India Facebook page is also filled with contest for its customers every now and then.

Enhancing value system

TP-LINK looks forward to providing its customers with faster and durable network through which customers can work and enjoy their Internet with ease and swift. There are new technologies advancing in the Networking market like the all-new AC wireless standard which has proven to be more powerful than the previous N wireless standard. Also, there have been advancements in the security sector of the wireless world with addition of IP6V support to the products. TP-LINK believes to be up-to-date with these technologies and has implemented the same in its offerings.

Product In-sight

Milestone

TP-LINK recently announced Touch P5. It is a high-end powerful router with touchscreen implementation. The touchscreen provides an advanced level of user interaction for wireless routers, allowing users to see what is happening on their network directly.

• In India, TP-LINK was ranked No. 1 with reference to the Commercial Router category.

• TP-LINK has expanded its reach in India by investing in two offices and new service centres in India. The opening of the main Corporate office in Andheri Mumbai, followed by a branch office in Delhi is a step towards their glowing future.

• In addition to this, TP-LINK has also officially launched its powerful Archer Series first time ever in India.

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Innovative Products combating New-Age Vulnerabilities Suchita Vishnoi Director – Marketing (India & SAARC), Trend Micro The X-Factor

As a security partner, Trend Micro ensures virtual safety irrespective of device or environment. Bearing in mind the evolving threat landscape, Trend Micro is constantly innovating new products to combat new-age vulnerabilities.

The growing experiences of the IT departments of various organizations, with cloud-based Software-as-a-Service (SaaS) options which are slowly gaining popularity will be driving cloud security in India. The growth of SaaS also means that enterprises are expected to look for more options and better ways to protect corporate networks. It is also predicted that more and more organizations will be interested in encryption products that can be easily deployed from cloud and onpremises security. Taking into consideration the trends, Trend Micro plans to provide services in mail security, web security services and IAM (Identity and Access Management). Along with focussing on smaller companies with limited IT resources, Trend Micro will be servicing large companies with complex requirements.

A customer-centric approach

Trend Micro is working hard to help clients reduce cost and complexity and to provide industry-leading security protection. Securing the user and the multiple devices they use to access the network and move on to the cloud is the cornerstone of Trend Micro’s approach. Trend Micro will be

Product In-sight The innovative solution of the year by Trend Micro is Deep Discovery, the third generation of Trend Micro’s threat management solution. Deep Discovery delivers breakthrough features and performance designed to help large Enterprise and Government organizations combat advanced persistent threats (APTs) and targeted attacks.

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working with strategic partners and system integrators to help deliver endto-end security strategy and protection.

Boosting business via social media

Social media is not only utilized to reach out to the potential target audience, but it is also vital as a platform to engage with the users on a real-time basis and educate them on the evolving threat landscape. The social media platforms give first-hand information on the requirements and expectations of Trend Micro’s existing users and also collect their feedback, thereby helping to ensure customer’s satisfaction.

Enhancing value system

Trend Micro is witnessing constant advancement and sophistication of cybercrime which directly threatens the differentiating factors for an organization. The protection of intellectual data today is of utmost priority. Trend Micro as a security partner understands the constantly evolving threat landscape and invests in analyzing and developing solutions to combat such occurrences. Therefore, by innovating and constantly upgrading the offerings, Trend Micro ensures all-round protection and safety for millions of its users.

Milestone • Trend Micro has announced new initiatives to help organizations fulfil their shared security responsibilities for protecting data and applications within their deployments on AWS. • Trend Micro has announced its collaboration with HP that combines Trend Micro Deep Discovery, to protect and analyze attacks in real time, to help enterprises achieve a new level of defense against advanced threats.

• Trend Micro has announced the latest enhancements to the Trend Micro Smart Protection Platform.

• Trend Micro has revealed a set of solutions to fight against the unprecedented array of cyber attacks that continually victimize individuals and enterprises via mobile platforms.

• Trend Micro’s Complete User Protection solution integrates security across all layers to reduce risk, protect business reputation and ensure compliance.

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Helping build the Nation Digitally Rahul Pandey Director Sales & Marketing, SAARC, UTStarcom India The X-Factor

UTStarcom is a global telecom infrastructure provider with a focus on delivering innovative carrier-class broadband transport and access (both Wi-Fi and fixed line) products and solutions that are optimized for mobile backhaul, metro aggregation, broadband access, and Wi-Fi data offloading. It seeks to differentiate by developing costeffective and reliable products that enable telecommunications operators to enhance the technological capacity and flexibility of their networks, lower their operating expenses and provide new offerings to their customer base. Its products are designed to integrate reach, functionality and deliver multiple revenue-generating and valueadded services, reduce network complexity, and enable migration to

Boosting business via social media

One of its strategic goals is to position UTStarcom as a wellrecognized brand and an important infrastructure player in Wi-Fi, Packet Optical and SDN in the key markets worldwide. Its current strategy includes online and offline marketing tools that allow it to reach target groups. The company website plays an important role in delivering the most updated information to customers, investors and partners. The website was renewed in 2014 in order to reflect the updated product lines structure and provide convenient access to all information. It further plans to extend its presence in social media in order to reach out to more industry professionals, potential customers and experts.

Enhancing value system

The value that UTStarcom brings to the table is based on its extensive expertise in packet optical transport, broadband access, Wi-Fi and nextgeneration video platforms which enable it to develop state-of-the-art products for different market segments and applications. The innovations that it embeds in its products are the results of insights from its close engagement with tier-1 telecom carriers worldwide, which strive to improve network performance, maintain tight budget discipline and offer their customers a compelling package of services. UTStarcomâ&#x20AC;&#x2122;s dedication to innovations along with its strong focus on the needs of Indian telecom operators enables it to create breakthrough products and encourages to become Indiaâ&#x20AC;&#x2122;s preferred infrastructure player in Wi-Fi, packet optical and SDN in the coming years.

a new generation of network technologies.

A customer-centric approach

UTStarcom is focussing on a number of key areas in the Indian market where its technologies can facilitate swift development. One such area that it looks forward to participating along the way is the NOFN program. Besides, UTStarcom sees a huge interest from operators in India in developing the Carrier Wi-Fi market, along with an interest to SDN/NFV technologies, which it seeks to address with its cutting-edge products. It believes that the only way in which it can become a larger infrastructure player is by working closely with the government and developing products and solutions optimized for the needs of government initiatives. UTStarcom has discussed recently with the government the expansion of broadband services in India, Smart City model and Wi-Fi implementation, and it sees them as great breakthroughs for the country.

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Product In-sight In 2014, the company launched a major SDN initiative to offer customers a faster and more economical approach to construct networks and cloud-based solutions that significantly upgrade the end-user experience. This dedicated development effort resulted in a suite of products based on Software-Defined Network (SDN) technology combined in a family of SOOM products. The products answer the needs of telecom operators for the nextgeneration intelligent network, helping them to reduce capital expenditures and operating expenses, while enhancing overall network performance, availability and bandwidth efficiency and improving the customer experience.

Delivering a New Model of IT A L Jagannath Director Marketing VMware India The X-Factor

VMware is a leader in cloud infrastructure and business mobility. Built on VMware’s industry-leading virtualization technology, VMware’s solutions deliver a brave new model of IT that is fluid, instant and more secure. As it continues to invest in the ecosystem, VMware expects its partners to play a much larger role this year. Having introduced additional incentives to help them drive in more business from the SMB segment, VMware has also made some important changes in how it engages with its partners to help bring in more transparency.

The Software-Defined Data Center, Hybrid Cloud and End-User Computing are the three key priorities that VMware’s CEO, Pat Gelsinger had announced for VMware to focus on globally – and these continue to be VMware’s priorities in India. In addition to its global priorities, there are a few key areas where VMware is prioritizing its efforts locally. These include growing its business in the government and defense segment, enduser computing, business from SMBs outside the metros and to deepen its engagements with existing customers.

VMware also sees a big opportunity in India for its virtualization business as the industry transitions from the ageing RISC/UNIX-based servers to newer and more advanced x86-based architecture. Just as server virtualization changed the paradigm for server operations and management, VMware expects network virtualization to change the paradigm for network operations and management here in India as well.

Boosting business via social media

Social media is one of the many platforms VMware leverages as a part of its overall marketing strategy and many of its customers and partner engagements are driven over social media platforms that it creates.

Enhancing value system

VMware helps its customers grow their business by accelerating their IT. The work of each individual contributes to the successful realization of its vision. The people at VMware are driven to create amazing innovations in a workplace that encourages and supports growth, learning and collaboration. Its core values that include Execution, Passion, Integrity, Customers and Community, guide VMware on what to do and how to do it.

A customer-centric approach

VMware is uniquely positioned to partner with and enable customers on their transformational journey to deliver a new model of IT. Having more than 16 years of experience of delivering disruptive innovation, VMware regards itself as a brave and fearless innovator. It believes that in order to meet the increasing expectations and demands coming from the business while harnessing all the opportunities that the mobile-cloud era offer, one requires a complete new model for IT service delivery.

VMware’s Brave New IT – an IT model that is optimized for the development and delivery of ALL applications – both tradition, client-server applications as well as modern, cloud-native apps, to be consumed on any device safely.

Product In-sight VMware announced VMware EVO:RAIL for the Indian market through its Qualified EVO:RAIL Partners earlier this year. VMware EVO:RAIL is a hyper-converged infrastructure appliance that helps IT organizations streamline the deployment and scale-out of software-defined IT infrastructure at the speed of business

Milestone With 2014 revenues of $6 billion, VMware has more than 500,000 customers and 75,000 partners

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Connecting the lives of people to Technology Upender Jit Singh, Managing Director, WBEIDC & Chairman, Webel Group of Companies at WBEIDC The X-Factor

West Bengal Electronics Industry Development Corporation Limited (Webel) has seen a sea change in IT implementation in the state over the years.

As part of its mandate to assist the State Government in all its e-governance projects, Webel has set up West Bengal State Wide Area Network (WBSWAN), the State Government’s basic optical-fibre network which covers all the district headquarters. The telemedicine model which Webel has established is one of its kind in the country in terms of technology and is transformatory.

Another first of its kind in the country is where all 411 Police Stations of West Bengal have been networked with a series of applications running on the network such as criminal tracking system, application which permits messaging and access to data at the grassroots levels to track crime.

Webel has been successful in bringing quality Internet bandwidth to the common people – for the corporate, educational institutions, hospitals and all across the state at an affordable price.

However, the actual transformation is the increased social and economic stability and opportunity that technology has brought in with the advanced look and feel.

A customer-centric approach

Webel believes in perspective planning. In order to realize digital empowerment, Webel has planned for the year not only to see the business side of technology, but also to close the digital divide, provide world-class infrastructure, facilitate a conducive, incentivized environment and move one step ahead of the products and solutions zone and bring in more service-oriented structures.

With such objective, India’s first-ever Semiconductor Design Hub will soon become a reality in Kolkata with the first-of-its-kind India Design Centre.

West Bengal Policy on Information & Communication Technology and ICT Incentive Scheme, 2012 further supports this mission and facilitates incentives in its key focus areas, including IT Software, Hardware, different industry segments, citizen-centric e-Governance, rural infrastructure and capacity building and encouraging local entrepreneurship and MSME in the IT sector.

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Boosting business via social media

The rise of technology usage has redefined the platforms, especially the use of social media platforms. Mobile and social media or IoT have opened up a whole lot of opportunities for businesses to innovate, reach out to customers faster and scale up through innovative means. Technology has already changed the way products are sold, marketed, communicated, collaborated and social media is already becoming the key factor behind this big transformation.

Besides being deployed to boost Webel’s marketing efforts, it is also being leveraged to enhance the overall performance of its business.

Webel is still exploring how businesses could leverage the phenomenon of social media to not only transform and innovate but also to lead towards further convergence.

Enhancing value system

This is done by capturing the innovative spirit of West Bengal and establishing the state as one of the top global business destinations.

The value chain is created through certain unique platforms to enhance business marketing capabilities and competitiveness, through building competencies, showcasing and promoting brands, products and services and providing profitable platform for global-scale business.

Webel offers plug-and-play space to Start-up IT and ITeS companies/ entrepreneurs, so that they can further develop their products and marketing and managerial skills.

Product In-sight Webel Mediatronics Limited has successfully developed a 40Char Braille Reader for visually challenged persons. By using this device, a visually impaired person will be able to read endless Braille documents prepared in various Indian languages. The device is interfaced with PC through a USB port and a reader can navigate through the entire document with the help of a set of control keys available in the device.

BRAND BOOK 2015 | www.mybrandbook.co.in

complementing Digital India Khwaja Saifuddin Senior Director – South Asia, Middle East and Africa, WD The X-Factor

WD ensures customers live their digital lives to the fullest with the wide portfolio of products that it offers. To meet the ever-changing demands of digital consumers, WD offers a wide variety of storage products that range from internal drives and enterprise solutions to surveillance drives, NAS drives, portable storage products and personal cloud. Additionally, the company makes consistent efforts to keep upgrading the existing products and introduce new solutions to better

suit the needs of consumers.

It will continue to offer more such products in the future that address the evolving digital needs of customers and complement the digital transformation being witnessed in the country and undertake activities that aid in the same.

A customer-centric approach

Beyond offering the largest range of really innovative and top quality products, WD stands by its products and consumers with top-notch aftersales service and warranty support across India. WD provides “WD Express” – a door-to-door replacement service that ensures that in case a customer’s product has to be replaced, it is easy to do so. With “WD Express”, the product is collected from the user’s address and once it passes our warranty

Product In-sight WD Purple drives to excel in new and existing home and small business security environments with up to eight hard drives and up to 32 high-definition (HD) video cameras. Last year also saw several new additions to WD’s NAS line of hard drives , including WD Red Pro and WD Red 5TB, 6TB drives. In the external segment, it introduced My Cloud personal cloud solutions in India. Launched in October last year, the My Passport Wireless drive broadcasts its own wireless network that allows up to eight devices to connect at the same time.

criteria, a replacement drive is then delivered to the user at the same address. A customer can also drop his product at one of our 74 drop points spread across India and then, once his product has been processed, a new product is delivered directly to his doorstep.

Boosting business via social media

WD strongly believes in connecting with and building relationships with customers. The social media platform helps WD to strengthen its relationship by providing two-way communication channels where customers get a chance to share their suggestions, appreciations and concerns and the company, on its part, is able to address them. Furthermore, it also helps to reach out to customers even in smaller towns and keep them informed about

on-ground activations where customers can experience WD’s products live. It also ensures that WD engages with its customer on a regular basis through contests and promotions. It has recently introduced an application on Facebook on which customers can avail of warranty service straight from the platform.

Enhancing value system

Given the trust that customers place in its products and solutions, WD constantly competes to improve in all of the above parameters. Its wide range of products introduce convenience to its customers’ lives. For instance, the Red drives, available in capacities of 1TB – 6TB cater to the unique environment of NAS and the growing demand for affordable, reliable and compatible storage that reduces customer total cost of ownership.

On the portable storage front, the My Passport Wireless drives provide the much-needed extra capacity for smartphones, tablets and cameras.

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Showcasing PRINTING prowess Vivek Chandel Executive Director – Marketing, Xerox India The X-Factor

Xerox, over the years, has established itself as the world’s leading enterprise for business process and document management. The printing major is differentiated through its innovation and renowned service, relevant through a wide range of technology and services that directly address its customers’ current and evolving needs. Its technology expertise, solutions and services enable clients – from small businesses to large global enterprises – to operate more effectively and efficiently.

The core of Xerox philosophy is to succeed through satisfied customers.

Whether it is its Direct Customers, or the customers served by channel partners, Xerox ensures that it delivers quality and excellence in everything.

Channel partners are key to its business in taking its offerings and services to its customers and the company is expanding this channel base with focus on top 200 cities. Xerox has also introduced a “Partner Certification Program” for its Sales & Service partners to ensure that they are fully qualified to deliver quality services to its customers.

A customer-centric approach

Print and document output is really the last unmanaged frontier when it comes to optimizing IT infrastructure. This, combined with trends that are affecting the overall print market (mobility, digitization, enhanced integration of documents with workflows, analytics, cloud services, etc) are changing customer’s buying behaviour.

Keeping this in mind, the company has recently launched Xerox Print Security Audit Service, a tool to secure and integrate everyday work processes. Advanced MIS capabilities provide insights that help the clients

Product In-sight Xerox Color C70 was launched in Feb 2015 with some exquisite features. It offers the widest range of applications and media handling in its class running synthetics, vinyls, window clings, carbonless paper, never-tear paper. C70 delivers all this with almost 70% lower than competition, to deliver a compelling overall TCO for the customers 166

gain visibility and control over their print infrastructure, thereby effectively managing the most vital asset for the enterprises – information. Xerox believes, over a period of time, they will continue to see accelerated movement towards more integrated worklow solutions that blur the lines between MPS and basic BPOs in the future.

Boosting business via social media

Emergence of social media and digital technologies has made a great difference to marketers worldwide. Xerox uses social networks for building the brand and engaging with customers and investors alike. It has a dedicated Facebook page, a PartnerNet portal that works as a platform for its partners and the Xerox YouTube channel on which its product team regularly uploads user videos.

Enhancing value system

Xerox is well poised to meet evolving customer needs and leveraging the emerging technology trends. Its new platform ConnectKey delivers the key capabilities that customers will be looking for tomorrow. ConnectKey can be thought of as a software ecosystem that provides the building blocks necessary to allow a multifunction printer to simplify an enterprise’s document workflow. While it started with hi-end A3 devices, Xerox is extending to cover a wider portfolio, including A4 to ensure that its customers are never left wanting for these advanced features.

The NextGen MPS also recognizes the emerging trends and while traditional MPS often stops at reducing costs of print, Xerox NextGen MPS has a unique three-step strategy of Assess & Optimize, Secure & Integrate and finally Automate & Simplify, to make sure that it is printed for less, print less and do it securely while offering easy integration in the organizational workflow.

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NEW EMERGING OPPORTUNITIES IN Security Manoj Khadkikar Head – Channels & Solutions, Zicom Electronic Security Systems Limited The X-Factor

The future presents a complex scenario. From technology perspective, there has been a rapid shift from analog to IP in CCTV. Also, there is an increased demand for integrated security solutions as standalone technology alone will not suffice. Business will have to be geared up to provide services in addition to products to the customer. Also, with businesses looking at security not from a standpoint of cost but as a business enabler, there are different levels of security-cum-business enabling solutions that will be looked at to grow business. Zicom, as a security vendor, perceives these changes in technology as an opportunity to grow and hence proposes different levels and layers of security to the customer and maps them according to the business requirements. In line with its government objectives, it is also going to introduce some security solutions.

Zicom focusses on developing new channel partners who concentrate on integrated solutions. It is also getting its channel partners trained so that they understand the technology, products and the business opportunity and offer the right solutions to customers.

A customer-centric approach

Zicom always positions itself as a leading, reliable and trustworthy security solutions provider. As a brand, it not only looks at sales and bottom line but also social causes at large. By doing so, it has been deriving good results.

Boosting business via social media

Currently, Zicom is present on the Facebook, Twitter, and LinkedIn and has a YouTube Channel where it puts the entire “caught-oncamera” videos that come from many cooperative housing societies.

It talks about its social initiative, MYCS (Make Your City Safe), where it gives away safety tips to customers. It has also placed a lot of case studies on LinkedIN. Zicom has a Feel Safe Facebook Page, where it talks about Zicom’s products and about its business.

Enhancing value system

Zicom is able to deliver better technology, better products and better services giving higher value for money to its customers.

As for innovations, Zicom gets the latest products into the market and the latest services riding on top of these products. To offer value addition to different verticals, Zicom extends different solutions for manufacturing, retail, hospitality, healthcare et al. To do so, it aligns with new security partners and technology vendors to offer integrated and seamless solutions to its growing customers to give a better value.

Intellectual property also forms a part of its solutions.

Product In-sight

Milestone

Zicom has come out with a most innovative mobile-based application called “Ziman” exclusively designed to protect women. During 2014, Zicom had launched Hybrid Mini DVR, e-Surveillance of ATMs under Zicom SaaS, New-Age Security Surveillance Devices under its Solitaire Series and colour video door phones – both 4.3 inches and 7 inches – and HDTVI Technology.

• Zicom has successfully completed 20 glorious years in security business.

• It has re-entered into government and institutional segments.

• Zicom has over the years increased its retail outlets and presence in many cities and also expanded overseas.

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Addressing Interoperability Challenges Madhukar Swayambhu Sales Head - India & SAARC ZyXEL Technology India P Ltd The X-Factor

ZyXEL is a brand in India which can build up a network irrespective of the media chosen by the customer and makes multiple technologies interoperate as well. ZyXEL has been building networks on coaxial, power cables, telephone copper, xDSL, Ethernet, single mode fiber, multimode fiber, FTTx, Wireless, WiMAX, 3G, 4G / LTE, possibly all the media that network has ever been built upon.

A customer-centric approach

ZyXEL has been the first one to introduce many new technologies for the first time in India, including ISDN, ADSL, VDSL, GEPON, EoC, power line adaptors, Unified Threat Management box, VoIP, Wi-Max, LTE, Femto Cell, etc. Technological edge has been in ZyXEL’s offerings and the company is committed to maintaining the same.

Boosting business via social media

ZyXEL started working on social media officially since December 2014 and has got an overwhelming response. Initially, it created a community for its business partners on Facebook and LinkedIn, but, today, ZyXEL has more than 10K followers on Facebook and almost 4K on LinkedIn, in just three months.

ZyXEL has been using the social media for posting various updates about its events, media presence, social causes they contribute to, and care for, new products, new technologies, etc.

Enhancing value system

Product In-sight ZyXEL’s product line encompasses a huge array of products, starting from power line adaptors to in wall access points, from switches to ADSL to GEPON and Ethernet on coaxial, from UTMs to unified access gateways. Each has a specific purpose and a role to play. It depends on what is the pain area of the customer.

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In a market like India, if there has been a network created in the 1970s and is serving the purpose, it won’t be replaced. Rather, the old and the new networks would coexist. Therefore, the biggest challenge is to make the old and the new interoperate. ZyXEL can make this happen. The company offers a solution for all scenarios, be it greenfield or brownfiled or even ASI-protected monuments. Like for one of the recent projects, there was a network required in an ASI-protected monument, but neither cabling was possible nor wireless was permitted for security reasons. ZyXEL built that network on the 100-year old electrical cabling itself.

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Affordable Houses – A Reality now Dr. M Ravi Kanth CMD HUDCO The X-Factor

HUDCO is a unique institution, incorporated on 25th April, 1970, with a motto of “Profitability with Social Justice”. Since its inception, HUDCO has been promoting affordable housing, which is very important for the socio-economic development of the country, and it is the largest housing finance company in India addressing the housing and related infrastructural needs of the poor. With an allocation of significant quantum of its housing funds for the economically weaker sections and lower-income groups, a relatively lower interest rate (even below its average cost of borrowing), higher extent of unit cost extended as loan, and with a relatively longer repayment period, HUDCO makes houses affordable for the urban and rural poor segments.

Over the past four decades, HUDCO has gained experience and expertise in new and satellite towns, SEZs, IT parks, industrial infrastructure and providing design consultations for redeveloping towns. HUDCO also has extensive experience in financing the entire spectrum of infrastructure services ranging from roads, water supply, hospitals, schools, airports and waste to energy.

A customer-centric approach

HUDCO has successfully financed many innovative projects like the integrated railway projects at Navi Mumbai, construction of a road bridge across Thane Creek at Airoli, Navi Mumbai; construction of airports at Cochin and Calicut in Kerala; Borai water supply scheme on a BOOT basis; National Games Village at Bengaluru; Film City at Chennai; and rainwater harvesting for Santhigiri Ashram at Thiruvananthapuram.

Continuing with the same spirit of innovation, HUDCO has introduced a “Rent-to-Own Scheme”, which is designed to facilitate an agency to initially avail loan from HUDCO on behalf of its identified lower-level employees. The agency would allot the houses to its employees initially on a rental basis and the employee would become the “owner ” of the house, as and when the fullcost of the house is repaid to the agency. Another innovative

Product In-sight With major government programmes being conceived for “Housing for All by 2022” and also for the development of “Smart Cities” throughout the country, HUDCO’s role would continue in the fields of project funding, project monitoring, evaluation studies and also support to the urban local bodies in conceiving city-specific business plans for sustainable development.

HUDCO believes that it would emerge as the single-largest CPSE and one-stop shop for everything in the fields of housing and urban development for promoting cleaner, greener, healthy and smarter cities.

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scheme, “HuNNY” (HUDCO Nav Nagar Yojana), was launched for developing urban extensions and integrated townships.

HUDCO continues to place a significant emphasis on housing for the EWS and LIG categories. HUDCO has sanctioned over 16 million housing units since its inception in 1970. Of the same, over 95% have benefited EWS and LIG households. However, the housing deficit being so large, there is space for every institution, which is willing to contribute to this sector.

Enhancing the value chain

HUDCO has always promoted technology advocacy through the network of Building Centres/ Nirmithi Kendras, which encouraged the use of local building materials and adoption of cost- effective construction practices that are environment friendly, aesthetically pleasing and yet economically affordable.

The National Building Centres programme was created with a mandate to undertake training, production of building materials, guidance and counselling to home builders and demonstration projects for the transfer of alternative building materials and appropriate construction technologies. HUDCO is examining the possibility of rejuvenating and strengthening the national network of building centres to re-position the programme in the contemporary context.

Milestone • Some of the pertinent initiatives which contribute to the cause of sustainable urban development include the HUDCO Design Awards and HUDCO Best Practice Awards which have been instituted, to promote innovative initiatives undertaken by urban local bodies.

• HUDCO has been taking its own initiatives towards green retrofitting by undertaking energy audits of some of its office buildings, and following up these audits with a suitable action such as installation of solar panels, LED lights, and other measures. The upcoming campus in Noida has been recognized for its energy-efficient and environment-friendly features.

• HUDCO’s financial and technical assistance has helped in the rehabilitation of 41.44 lakh (4.1 million) families through its reconstruction, repair and retrofitting initiatives.

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Industry Bodies in India

Industry bodies in India have been showing its active participation in the economic growth in the form of bringing out studies, surveys and research papers on current topical issues and works to create an environment conducive to the growth of industry in the country. They play a vital role in enhancing efficiency and global competitiveness of Indian industry and to expand business opportunities both in domestic and foreign markets. Apart, from the above-mentioned role, trade bodies come to the support of their members by furthering the cause of their genuine, legitimate needs and interests.

Industry bodies work closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for the industry through a range of specialized services and strategic global linkages.

With aggressive engagement from government, industry bodies and corporates, there is immense confidence that the make in India will come true and manufacturing will gather pace very soon.

The involvement of various state government has provided the required momentum with special manufacturing zones for electronics manufacturing. With this the industry also expects that with the focus on domestic manufacturing and demand from key sectors will create new avenues for the sector and boost the market to become a whopping $400 billion by 2025.

Associated Chambers of Commerce and Industry of India President – Rana Kapoor Tel: 46550555 (Hunting Line) Fax: 01123017008/9 Website: www.assocham.org Association of Competitive Operators President - Naveen Tandon Tel: 011 - 43565353 Fax: 011 - 43515353 Website: www.acto.in

Telecom

Association of Unified Telecom Service Providers of India President - Sunil Batra Tel: 011 - 23358585 Fax: 011 - 23327397 Website:www.auspi.in Automotive Component Manufacturers Association Of India (ACMA) President: Ramesh Suri Tel: (91 11) 2616 0315 Fax: (91 11) 2616 0317 Website: www.acmainfo.com BICSI India District Chair - Ketan Kothari Contact: 9821033881 Website: www.bicsi.org CDMA Development Group Country Head - B V Raman Tel: 0124-4200150 Fax: 0124-4200151 Website: www.cdg.org Cellular Operators’ Association of India Chairman -Marten Pieters Tel: 011 - 23349275 Fax: 011 - 23349276 Website:www.coai.com

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Communications Multimedia Infrastructure Association of India President - N K Goel Tel: 91 - 9811129879 Website: www.cmai.asia

and

Confederation of Indian Industry (CII) President – Sumit Mazumder Tel: 011 - 24629994 Fax: 011 - 24626149 Website: www.cii.in Electronic Component Industries Association (ELCINA) President: Subhash Goyal Tel: (91 11) 26924597, 26928053 Fax: (91 11) 26923440 Website: www.elcina.com Electronic & Computer Software Export Promotion Council (ESC) Executive Director - D K Sareen Tel: (91 11) 2696 5103 Fax: (91 11) 2685 3412 Website: www.escindia.in Federation of Indian Commerce and Industry President - Dr. Jyotsna Suri Tel: 011 - 23738760 Fax: 011 - 23320714 Website: www.ficci.com

Chambers

of

Fire and Security Association of India President - Pankaj Dharkar Contact: 022-22785640 Website: www.fsai.in India Electronics and Semiconductor Association President - Shri. M N Vidyashankar Phone: +91 80 4147 3250 Website: www.iesaonline.org

Internet and Mobile Association of India President - Dr. Subho Ray Tel: 022 - 24954574 Fax: 022 - 24935945 Website: www.iamai.in Internet Service Providers Association of India President - Rajesh Chharia Tel: 011 - 26424001 Fax: 011 - 41608472 Website: www.ispai.in India Trade Promotion Organisation (ITPO) Chairman-Shri J.S. Deepak Tel: (91 11) 2337 1540 Fax: (91 11) 2337 8142 E-mail: itpo@nda.vsnl.net.in Website: www.indiatradepromotion.org Manufacturers’ Association for IT President - Amar Babu Tel: 011 - 26855487 Fax: 011 - 26851321 Website: www.mait.com NASSCOM President - R Chandrasekhar Tel: 011- 23010199 Fax: 011- 23015452 Website: www.nasscom.org Other Service Providers Association of India (OSPAI) President S.V. Ramana Phone: 9811801020 Website: www.ospai.in WiMAX Forum Chairman - Dr.Mohammad Shakouri Tel: 080 - 26711647 Website: www.wimaxforum.org

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CIOâ&#x20AC;&#x2122;s Role Redefined

Indiaâ&#x20AC;&#x2122;s ICT sector has certainly become the darling of investors worldwide as it has recorded the highest ever deal value of $11.5 billion from close to 400 deals in 2014. The deal includes both M&A (mergers and acquisitions) and PE (private equity) investments by both IT majors and e-commerce companies, both global as well as local and this investment trend in Indian ICT companies is even continuing in 2015 and will continue, thanks to digitization and e-commerce boom in India.

India, from being merely a technology adapter or importer, is now becoming a creator for disruptive technology solutions globally. This trend is gaining momentum as there is a clear desire by Indians to create cutting edge and innovative solutions, both for the Indian market as well as the global market.

Majority of the CIOs feel that by addressing the fast changing customer expectations, extracting meaningful insights from large volumes of fragmented data and measuring and predicting Return on Investments (RoI) will open up new services opportunity for them. The changing global dynamics is also putting lot of pressure on Indian CIOs and they have no other option to focus on digitization. The CIOs now need to actively look at I-SMAC (Internet of Things, Social Media, Mobility, Analytics and Cloud) if they plan to transform the companyâ&#x20AC;&#x2122;s IT department from a cost center to a profit center.

Even CIOs need to focus on Intelligent-SMAC or Innovative-SMAC so that they can differentiate their services vis-a-vis their competitors. Companies who can utilize SMAC and is innovative will win the race as it helps in increasing efficiency, productivity and finally profitability for the company.

There is also a paradigm shift for CIOs as they need to focus more on services than on hardware. CIOs need to recast themselves for services and see how they can effectively utilize I-SMAC for their company. SMAC will definitely help consumers but for this CIOs need to internally restructure their business and also train their team for BPR (business process re-engineering) helping them to keep costs under control and maximizing its investment.

This is a win-win for all - be it enterprise customers, consumers and corporates.

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Shipping Industry Leveraging Technology incredibly Anjan Deb GM-IT The Great Eastern Shipping Company “The Shipping industry is badly running behind the other industries, as the IT revolution that happened in last 2 decades was for industries operating on LAND, but not operating on SEA. The main reason was the remoteness of operation and issue of connectivity. Another major reason is that the people who manage ships remotely from shore have to spend their first 10-15 yrs of career on sea. So, after coming back to shore, it becomes a nightmare for them to adopt the new work style at the corporate environment using technology that has revolutionized in the last 10-15 years.

Therefore, a natural obstruction exists for them to adopt new technology.

However there has been a significant progress happening in the IT usage in day-today business operations in the last few years. A huge transformation is happening because of introduction of new technologies like mobility, IoT, cloud etc. People are using IoT by fetching live data from ship and monitoring the passage of ship every moment, sitting at their desk. This is a massive transformation taking place for those people who used to take print out of their emails always.

Though we are not in consumer business but we always have a customer.

They also start interaction for business with our people using net and collaborating with digitised documents etc.

The social media is definitely giving better customer engagement and also supplier engagement besides own organisation’s people. But there exists challenges like cyber security, privacy and maintenance of organisation’s confidentiality, information leakage etc. I think we will definitely find out the solutions of all challenges in near future, as one cannot stop technology to take over.”

Role of CIO changing with emergence of new Technology Trends Ashok Pamidi Regional Head-Karnataka NASSCOM

“The major Global trends taking shape today will significantly impact the business landscape in the near future. New age technologies like mobile internet, cloud technologies, cognitive computing, and IOT are bridging the gap between humans and machines. The ‘post-digital customer era’ is redefining end users mind-sets, patterns of purchase and decision making, which in turn is transforming their behaviour to a greater extent.

The emergence of social media increasingly has made information from all across the world accessible at the touch of a button.

As businesses are becoming more and more competitive and emerging technology trends continue to evolve, the role of the CIO (Chief Information Officer) is changing dramatically and has become more strategic. The IT has moved from a department to a strategic business unit and in many enterprises IT is business and business is IT e.g. e-commerce and aggregators. Over the years IT spending has shifted to the business stakeholders away from the CIO. IT began to be seen as a strategic, rather than a support function.

CIOs are now considered to be the technology expert; the responsibility of innovation would naturally rest with him/her.

Traditionally, Information Technology was perceived by customers more as a cost factor than a strategic investment. However, over the last couple of years, with the changing environment and customer maturity, there has been a perceptible change in that perception, as firms are moving towards fully leveraging IT to provide real strategic value to the enterprise. Technology providers are viewed as “strategic business partners” ensuring business outcomes than conforming to providing traditional technical solutions. Today, technology is creating value by enabling an organization to expand its future funnel of ideas and opportunities. The role of a CIO is just not perceived as a Chief Information officer but a Chief Innovation Officer (CIO), a Chief Analytics Officer (CAO) –all rolled in one.”

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Use of Disruptive Technologies increase operational efficiency Binayak Pradhan General Manager, Head - IT Infrastructure Samsung Data Systems India

“The technology and society are evolving much faster than ever.

Technology innovation is changing the game for businesses, industries, and markets. Smartphones changed the way we communicate, play games and consume media and transformed the way businesses engage with customers.

This sets the stage for a new generation of business model, adapting digital transformation. Digital transformation is proven to impact the bottom line, lead to boosts in collaboration, productivity and overall growth of the company. It helps companies to assess and take appropriate action to enhance the real customer experience. Many organizations who invested in new technologies, people and process to compete in digital markets saw greater profits, margins and market share. Those who are investing in digital transformation, by leveraging disruptive technologies have better chance to outperform their peers. It is very relevant for any customer centric business as it helps to improve customer-facing processes and operational efficiencies. It provides a platform to reach the end customer much faster and get to know their exact need, enhance customer experience.

In my view, it is very important for the organization to have digital strategy in place and must be led from the top. This should be planned carefully, considering the type of industry, competition and customer, socio-economic and political factors. The selection of right combination of technologies, skill and capability development within an organization are very important factors to be successful.”

CIOs face a Challenging task to combat Digital Threats

Dr. Harold D’Costa CIO – Intelligent Quotient Security System, Pune Advisor (Law Enforcement Agencies)

“The world is transforming towards complete automation and digitization.

These transformations present massive opportunities and un-revocable challenges for the CIO and the organization as a whole. The digital

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opportunity is growing at an alarming rate and therefore the CIO has a challenging task to combat the digital threats, discipline of risk management and mitigation plans.

The top agenda according to me as a CIO in 2015 would be • Data Security - Critical Information related to customer, vendors, process, employees and other stake holders have to be protected, thereby ensuring that this information doesn’t reach into unwarranted hands.

Stringent data security policies in accordance to laws of the lands is an integral part of every IT setup.

• Analytics - Applying analytics to find the business in your data. This shall bring together big data and enterprise data streams so that it can all be accessed and analysed for greater analysis and insight into the organizations setup.

• Business Intelligence - One of the key areas wherein BI shall be in use is the health care industry. BI shall help in greater financial analysis, cost management, pharmacy benefit management, and clinical improvements so as to respond quickly with the right data tools for the right job.

• Customer Experience - Customer experience is an outsidein focus on customer behaviours and expectations across all points of customer interaction and engagement. Ideally there are 3 levels of customer experience: Meeting customer’s needs, Being easy to work with and Being enjoyable to work with.

• Data Governance - Data Governance is a process and structure for formally defining and managing information as a resource. It is a system of decision rights and accountabilities for information related processes, executed according to agreed- upon models which describe who can take what actions with what information, and when, under what circumstances and using what methods.

• Open Source - Open Source refers to software, tools and applications that allow free and open access to manipulate the source code used to write the program. Open source as a development model promotes a universal access via a free license to a products design or blue print and universal redistribution of that design or blue print, including subsequent improvements by it to anyone.

• Data Integration - Data Integration refers to organizations inventory of data and information assets as well as the tools, strategies and philosophies by which fragmented data assets are aligned to support business goals.

• Data Management - Data Management is an overarching term that refers to all aspects of creating, housing, delivering, maintaining and retiring data with the goal of valuing data as a corporate asset.”

Technology playing a Disruptive role with a Customer-centric focus Jaijit Bhattacharya, Partner, Infrastructure and Government Services KPMG India

“KPMG has always been in the forefront of adopting technology for enabling business and to provide more insightful advice to our clients.

Technology has not only helped streamline our client engagement process but has also helped enable our clients to use technology for a more efficient and effective management system.

If you observe the trading of goods over the years, it started with the barter system. With the invention of currency using metal technology, it led to a more efficient system of trading, reducing the cost of sales. As centralized markets evolved based on currencies, supply chains got streamlined. Then somewhere in time, eCommerce emerged, further streamlining the process of buying, selling and logistics. Now, we see the market moving towards simply selling designs that can be instantaneously transmitted over the internet at minimum cost, and the goods can get 3D printed at home, thus further reducing the cost of supply-chain. Clearly, technology is playing a highly disruptive role, leading to a sharply customer-centric focus.

Social media is a double edged sword that can enable customer engagement and at the same time amplify customer dissatisfaction, potentially leading to brand annihilation. One has to be extremely careful while leveraging the enormous powers of social media.”

Big Data Gaining Prominence with rise of e-Commerce Business K V Jagannath CEO & MD – Choice Solutions

“Information technology is just made an enabler with Social media driving better customer engagement in all aspects of business and it has become paramount importance in B to C business which has high brand value and commercial worthiness. This has added to existing challenges which were there during conventional or traditional style of conducting business of B to B. With e-commerce getting its due importance in the corporate and among consumers, as part a consumer strategy many organization patterns are being evolved on a minute by minute basis with millions of choices and big data getting paramount importance, as every customer is looking for his share of personal interest being addressed.

Only a handful of organizations with deep pockets and IT as a strategy are able to invest to ensure to meet customer needs. The next big challenge is the skill in the market place that can take the dynamic challenges and with enormous feedback available to convert their respective organization rich in conducting business with proper tools in place.

According to me in the new generational organizations the silos are no longer a choice in building organizational structure, everything happening around is everyone’s business, either to adapt or contribute.

The traditional IT folks are usually very conservative in nature, believe in their domain expertise and less focussed on directly addressing to the customer needs or issues; they need authorization for every aspect of connect they are attempting to make to support the customer. The CEO and the leadership teams need to create a new environment in any organization which has logical silos for accountability and no silos while one is dealing with the customers externally. This needs huge change in culture and determination in building boundary less organization.

To conclude I would say, first we need to work on the mind-set, attitude and skill issues to get to attend to the current technological needs to ensure we are more engaged with our customers and their sensitivities in super growing social media environments.”

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Use of Social Media Raising Customer expectations Kamal Matta GM (IT & Telecom) Sonic Group

“While Social Media gives you the chance to build brand awareness and customer loyalty, there are also dangers in participating in a public conversation forum. You need to have a clear idea of how to handle negative feedback about your business. You need to ensure that what you post and how you interact with people that will present a professional image to the world.

Major challenges which can be considered in this new style could be categorized in following ways – • Integration & HR - In order to transform from a business to a social business, companies are going to have to upgrade their HR protocols, as well as legal. And it’s likely to be a never-ending process as new technologies continually hit the scene. Organizations will not only need to update guidelines but actually train their people who may be leveraging social technologies for work.

• Governance & Culture - Many organizations now understand that anything that can and will be said about them on the internet will be either good or bad or ugly and this includes content produced not only from the general public, but also from internal constituents such as employees.

Organizations will need rules of engagement for how they deal with multiple scenarios from responding to a compliment or detractor or following up with an employee who just posted something sensitive.

• Measurement - Organizations will struggle with measuring results and reporting ROI as there are no straight forward tools. New social constructs will be needed to measure social initiatives such as the size or number of participants actively engaged or the amount of influence a participant has in the system. Because social business is enabled by technology, it is by definition measurable. However, tying it to realize revenue or savings becomes more of a challenge.

Although this new web culture provides a richer customer experience,

it also raises issues of how businesses use and manage these new technologies.

Business use of social media has also raised customer expectations. They now expect immediacy in their online interactions - where content is regularly updated and any comments they make are quickly replied to. This places new demands on how you manage your online content. These challenges if contained will surely boost up the productivity of any organization.”

Integrating Legacy systems with Newer Technologies

KRC Murty Vice President, Infrastructure and Shared Technology Services Global Technology, Deutsche Bank Ag “The ways of engagement with the end user or customers has changed drastically over the last few years. With the rise of Smart end user devices and a wider social presence, customers have developed more awareness and become dominant than ever. Customer’s presence online at all time and their ability to be able to obtain any information on the go in no time and comparing their needs and offers with various service providers has increased the competition to the peak. This shift has left the service providers to think ahead and innovate and provide the best possible experience with the minimal efforts to the customers.

Should the Businesses need to sustain in the current challenging environment and landscape, it is imperative to be a pioneer in providing real-time and personalized offers that would make sense to the customer and would attract him/her to the service provider and transact with them. To look at the positive side of this, the Service Providers have a huge opportunity to cash on the growing trend and what the end user is actually looking at. Analytics would play a big role in analyzing the needs and approach the customer with a personalized solution rather than being a general marketing spam and turning off the customer permanently.

The biggest challenge especially for the large Business and Service Providers today would be to integrate their legacy systems with the new technologies and front ends to be able to provide the service and also capture the data back and process it seamlessly. Running Analytics accurately and be able to focus at the right customers and offerings using technology is another key challenge. Today technology has advanced

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leaps and bounds and a customer no longer is sticking to one mode of transacting but is expecting the service to be available on the go on finger tips on any device he may have at any place he is.

Service Providers have to shift their social media strategy using Social Media to advance their growth. Be there or Be Nowhere is the mantra!”

A Strong Vision for Future Cities

Lux Rao, Country Leader - HP Future Cities & CTO Technology Services HP’s vision for Future Cities is one that is a self-sustaining ecosystem that allows efficient and effective utilization and management of resources like energy and water. HP’s vision focuses around a citizen and community centric approach that calls for open and collaborative systems allowing transparency and public access to data. Eventually, leading to citizen empowerment, effective e-governance and economic growth. HP will be focusing on: Health, Education, Citizen Services, e-governance, Security, Transportation and Utilities Infrastructure.

External research as well as our experience in working with cities indicates that cities must address six areas that are very closely interrelated. These six components of a Future City form a tightly integrated whole, and all six must be considered when designing the next generation of services. They are – • A livable city that enhances the quality of life • New-economy ready • A connected city • Superior government services • Agility and resilience • Collaborative innovation In this journey toward Future Cities, we find that they typically face two challenges. The first is in developing a holistic and integrated vision of the future. We believe that our six-segment model provides a valuable framework to develop and articulate the vision, understand the interlinkages so that adequate measures (such as policy, process, technology, and resource prioritization) may be taken to drive the most effective outcomes. The second is in executing the vision where the discussion inevitably centers around three fundamental areas: Where does one begin, what sequence should be followed, and how can technology be a “force multiplier” of scarce resources? It is here that the New Style of IT becomes the critical enabler in the execution of the vision. Most, if not all, cities face an environment where resources (budget, talent, and time) are tight.

The 4 pillars of the New Style of IT—Big Data, cloud, mobility, and security—are fundamental in the design of a Future City Framework.

Leveraging Enterprise Business with a New Strategy Prateek Pashine Head – Enterprise Business Tata Teleservices

“The enterprise business of Tata Teleservices contributes around 30 percent of the overall revenue of the company. There are currently 50,000 enterprise clients through direct or indirect relationships and over 100,000 enterprise customers using broadband services. Of this 10 - 15 percent of these customers utilize managed services (including

The Key outcomes of a Future City ICT plan are • Improving the citizen experience through portals, mobile applications and “one-stop” • Access to government services; • Transforming services and service delivery of individual departments to improve efficiency and effectiveness; • Addressing back office processes to increase efficiency and reduce costs; • Developing new business models, including usage-based consumption and public/private partnerships to shift from Capex to Opex, gain financial flexibility and drive innovation through a broad ecosystem.” cloud). It has been building its enterprise product portfolio with the aim of becoming a one-stop-shop for delivering ICT solutions to large as well as SMB customers across the country.

The enterprise business of Tata Teleservices offers a wide variety of services and products under its enterprise portfolio. These services can be categorized under voice, data or managed services. While 80-90 percent of the revenues for Tata Teleservices arise from voice and data services, it is the managed services segment that is slated to show the most growth in the coming years. Tata Teleservices wireline voice business grew at the rate of 14-16 percent and in the internet leased line business the company is inching towards a 40 percent market share.

Currently Tata Teleservices provides enterprise and SME services and offerings in approximately 60 cities across the country through an extensive network of around 750 channel partners. TTL has a significant share in the data and connectivity hungry IT/ITES vertical, which constitutes roughly 40 percent of its base.

While the managed services industry is displaying a growth of 30 percent, the managed services segment of Tata Teleservices is growing at the rate of 40-45 percent. TTL offers its customers a host of innovative solutions such as Hosted IVR, Call Register Services, Cloud Based SaaS Solutions and IOT/M2M services such as Fleet Management, Vehicle Tracking, School Bus Tracking and Automated Meter Reading services for Utilities.

Tata Teleservices is also at the forefront of creating IoT/M2M and Enterprise Mobility solutions like Mobile Device Management (MDM) to its enterprise customers. In addition to providing connectivity, which is a key enabler of these solutions, we now offer customers the complete solution which includes the Device and the Application as well. We are also seeing a clear need emerging amongst our customers for solutions related to social, enterprise mobility, Big Data and the Cloud.

As far as Digital India and Smart City initiatives are concerned, we are beginning to see some traction from government agencies and we are creating the right vehicles to leverage this opportunity.”

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Adaption to the Newer Technologies is the Biggest Challenge Prakash Pradhan Head IT & CIO Jagsonpal Pharmaceuticals Ltd

“I head the IT department for a traditional pharmaceuticals manufacturing to distribution of a 50 year old organization. Thinking process of non-IT users is quite different from IT users. Hence the massive gap. Selection and adoption of technology has never been difficult. But Implementation of new technology along with new adoption of processes are really challenging.

In other words, change management is more of people centric rather than technology centric. Adaptation of newer technology is greatest challenge as to train the about the new platform at the same time explain them about the benefits of adopting the new thing is more challenging as every one here has been serving since long. Fear of losing job/change among the business users is pivotal.

Ideating for technology adoption amongst the business heads is also very tiresome. IT department is thoroughly understands the business processes.

The first level of trust amongst the business users about the technology adoption for betterment is key to success. This first level of trust may be generated by interacting with them across hierarchies and under going a through human revolution.

Elaborating the adoption of some instances shall explain the issues.

Mobility: We have countrywide 700 field forces in different hierarchies.

Target customers are doctors. Our field forces reach out to each and every doctor with sufficient content from our product department. Earlier in the traditional practice, they are being invited to the central location i.e HO and the product trainings are being conducted. Having being distributed android Tablets, they are being shared the contents from product department, HO.PDF files are being shared very easily. Time and again, through web conferencing & video conferencing of Cisco webex, product orientation is being taken care of.

DCR/CRM: Daily doctor calls details by the field force have been maintained on the web since long. Their activities, expenses & deviations are also being maintained. Now they are being migrated to APP based mobility

solutions.

Warehouse wise/product wise stock positions are now available on mobile devices with the field forces.

BI / Analytics: Texual reports have been traditional in practice. After creating a data warehousing with last 10 years of data, a graphical dashboard is being generated. All business heads can see the trends of sales product wise / category wise and region wise.

All above cases, through ROI and business cases are very clearly shared amongst business heads and management, fear of adoption & failure was quite prevalent in the beginning. By complete interaction with business heads and management by one to one basis, the obstacles and bottlenecks are made smooth.

In other words, human transformation is key to achieve organizational transformation though technology adoption either its small digital adoption or massive disruptive technologies.”

Keeping pace with Newer Technologies is the Mantra Kaushal Kumar Chaudhary SVP and Group-IT Head Lanco Infratech

“The biggest challenge of the CIOs is to keep relevance of the Information technology department itself in view of the fast development and adoption of disruptive technologies, new products, services and business models that have emerged in recent years. The rise of a new Internet architecture characterized by the convergence of networking and compute at the edge of networks, the challenge of embracing developer communities to create open APIs that optimize the integration of networks and management systems and the requirement of new skill set to facilitate this change have forced CIOs to fight for their relevance.

The first priority of CIOs therefore is the necessity of keeping pace with such fast changing technology and disruptive business models. For example, the adoption of IoT in Government’s initiatives such as Smart City or Modern Healthcare wherein IoT are outnumbering humans by several times is going to change the day-to-day life of a citizen in one hand and the dimension of cybercrime and terrorism on the other.

The next priority for CIOs will be to bind the new technology with the best security practices, especially to address the issue of accessibility with greatest possible security. In order to meet this, the CIOs will have to have clear visibility on sensitive data and shift the focus of security from device to data.

Unless the disruptive technologies are tightly coupled with the efficiency and effectiveness of internal processes, CIOs will have frightening situations in saving business and credibility of the entire organization.

Another priority for CIOs in the era of data deluge is to facilitate the business demand for fast access to big data and immediate insight using

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real time analytics for fast and informed decision. It would not only improve financial performance but also increase operational efficiency of the organization as a whole. But real time analytics of this huge data will need high performance hardware, software and monitoring mechanism.

With shrinking IT budget, meeting such business expectations from IT will throw both challenges and opportunities for IT. CIOs will have to steer their department from maintenance operation to innovation experiments. To do so, CIOs will have to assign priority to skill acquisition and management.

CIOs are challenged to adapt and implement the new technologies at the fastest pace so that IT moves from being efficiency enabler to value creator for the organization. The business models have already started assessing the relevance of IT from ‘Cost of IT per dollar of revenue’ to ‘Increase in revenue per dollar of IT spend’. They have to set priorities to ensure that IT is aligned to fast changing needs of the business.”