www.mybrandbook.co.in
Brand Book 2014
| 1
2
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 3
4
|
Brand Book 2014
www.mybrandbook.co.in
InDIa’s Most aDMIreD branDs Chosen by the CustoMers
voluMe III
Copyright © Kalinga Digital Media
www.mybrandbook.co.in
Brand Book 2014
| 5
6
|
Brand Book 2014
www.mybrandbook.co.in
Content PREFACE 9 FOREWORD 13 CATEGORIES 14 MOST ADMIRED BRANDS IN INDIAN ICT INDUSTRY 17 ACER INDIA PVT. LTD. 26 ADOBE INDIA PVT. LTD. 27 ADATA TECHNOLOGY INDIA 28 AIRTIGHT NETWORKS 30 ALCATEL LUCENT INDIA LIMITED 31 AMD INDIA PVT. LTD. 32 AMDOCS INDIA PVT. LTD. 34 ASIA POWERCOM PVT. LTD. 35 AMERICAN MEGATRENDS PVT. LTD. 36 ARRAY NETWORKS 38 ASUS TECHNOLOGY PVT. LTD. 40 AXIS VIDEO SYSTEMS INDIA PVT. LTD. 41 ALLIED TELESIS INDIA PVT. LTD. 42 ATTACHMATE GROUP INDIA 44 AVAYA INDIA PVT. LTD. 46 BEETEL TELETECH LTD. 48 BLACKBERRY INDIA PVT. LTD. 50 BROCADE COMMUNICATIONS SYSTEMS INDIA 52 COMGUARD NETWORKS PVT. LTD. 53 CANON INDIA PVT. LTD. 54 CHECKPOINT SOFTWARE TECHNOLOGIES LTD. 56 CISCO SYSTEMS INDIA PVT. LTD. 58 C P PLUS GMBH & CO. KG 59 CYBERPOWER SYSTEMS INDIA PVT. LTD. 60 CYBEROAM TECHNOLOGIES – A SOPHOS COMPANY 62 DATAWIND INDIA 64 DELL INDIA PVT. LTD. 65,66 D-LINK INDIA LTD. 68 EMC DATA STORAGE SYSTEMS (I) PVT. LTD. 70 EMERSON NETWORK POWER (I) PVT. LTD. 71 ENGENIUS NETWORKS SINGAPORE PTE. LTD. 72 ENVENT WORLDWIDE PVT. LTD. 74 ERICSSON INDIA PVT. LTD. 75 EPSON INDIA PVT. LTD. 76 EUROTECH TECHNOLOGIES PVT. LTD. 78 F5 NETWORKS INDIA 79 FORTINET TECHNOLOGIES INDIA PVT. LTD. 80 GAJSHIELD INFOTECH (I) PVT. LTD. 82 GIGABYTE TECHNOLOGY INDIA PVT. LTD. 84 GLOBAL INFONET DISTRIBUTION PVT LTD 86 GLOBUS INFOCOM LTD. 88 HCL INFOSYSTEMS LTD. 90 HITACHI DATA SYSTEMS 91 HP INDIA SALES PVT. LTD. 94,95 IBM INDIA PVT. LTD. 96 INFIBEAM.COM 97 INFOR GLOBAL SOLUTIONS INDIA PVT LTD. 98 INSPIRA ENTERPRISE INDIA PVT. LTD 99 INTEL SECURITY( MCAFEE) 100 INTERRA INFORMATION TECHNOLOGIES 102 I VALUE INFO SOLUTION PVT. LTD. 103 JUNIPER NETWORKS INDIA PVT. LTD. 104 KASPERSKY LAB INDIA 106 KINGSTON TECHNOLOGY INDIA 108 KNOWLARITY COMMUNICATIONS PVT. LTD. 109 KONICA MINOLTA INDIA 110 LENOVO INDIA PVT. LTD. 112 LG ELECTRONICS INDIA PVT. LTD. 114 www.mybrandbook.co.in
LUXOR INDIA 115 LOGITECH ELECTRONIC INDIA 116 MATRIX COMSEC PVT. LTD. 118 MICROSOFT CORPORATION (I) PVT. LTD. 119 MAX SECURE SOFTWARE 120 MICROWORLD SOFTWARE SERVICES PVT.LTD. 122 M.TECH INDIA PVT. LTD. 124 NATIONAL INTERNET EXCHANGE OF INDIA (NIXI) 127 NETGEAR TECHNOLOGIES INDIA PVT. LTD. 128 NEWGEN SOFTWARE TECHNOLOGIES LTD. 129 NVIDIA INDIA PVT. LTD. 130 ORACLE INDIA PVT. LTD. 132 PANASONIC INDIA PVT. LTD. 134 PEOPLE LINK CORPORATE SOLUTIONS PVT. LTD. 136 QUANTUM CORPORATION INDIA 137 QUICKHEAL TECHNOLOGIES PVT. LTD. 138 RAH INFOTECH PVT. LTD. 140 RICOH INDIA LIMITED 142 RASHI PERIPHERALS PVT. LTD. 144 RIVERBED TECHNOLOGY INDIA 145 R&M INDIA 146 SANDISK COPORATION INDIA 147 SANOVI TECHNOLOGIES INDIA PVT. LTD. 148 SAP INDIA PVT. LTD. 149,150 SCHNEIDER ELECTRIC 152 SHOPCLUES.COM 153 SMARTLINK NETWORK SYSTEMS LIMITED 154 SOCOMEC UPS INDIA 156 SPICE RETAIL LTD. 157 SAMRIDHI AUTOMATIONS PVT. LTD. 158 STARCJ ALIVE 159 STRONTIUM TECHNOLOGY INDIA PVT. LTD. 160 SYMANTEC SOFTWARE SOLUTIONS PVT. LTD. 161 SYNTECH TECHNOLOGY PVT. LTD. 162 TALLY SOLUTIONS INDIA PVT. LTD. 163 TOSHIBA INDIA PVT. LTD. 164 TP-LINK INDIA PVT. LTD. 166 TPV TECHNOLOGY INDIA PVT LTD. 168 TREND MICRO INDIA PVT. LTD. 170 TVS ELECTRONICS LIMITED 172 VMWARE SOFTWARE INDIA PVT. LTD. 174 WACOM INDIA PVT. LTD. 176 WESTEN DIGITAL (UK) LTD. 178 XEROX INDIA LIMITED 180 ZICOM ELECTRONICS SECURITY SYSTEMS LTD. 182 ZOTAC INTERNATIONAL (MCO) LIMITED 184 ZTE TELECOM INDIA PVT. LTD. 186 INDUSTRY BODY/AUTHORITIES 188 TECHNOLOGY EVANGELIST 191 TELECOM COMPANIES IN INDIA 199 BEST BRAND MANAGERS IN INDIA 201 GOVERNMENT BODIES/AUTHORITIES 209 ICONS OF INDIA 212 IT ASSOCIATIONS IN INDIA 220 TELECOM SERVICE PROVIDERS 222 DISTRIBUTORS & VADS IN INDIA 224 MADE IN INDIA BRANDS 228 MOVERS & SHAKERS- IT INDUSTRY 235 MOVERS & SHAKERS- SOFTWARE INTEGRATION 239 VARS IN INDIA 242 CSR INITIATIVES 245 ADVERTISEMENT INDEX 67 Brand Book 2014
| 7
The Domain Name of India An Internet Country Code Top Level Domain .in India’s gateway to the Internet World Be a part of India’s global IT presence, subscribe to the unique Indian identity, own a .in Domain log on to www.registry.in Over 17 Lacs registrations, and growing!
n a i d
In ok e B Bo
8
|
Brand Book 2014
www.mybrandbook.co.in
Preface I am pleased to launch the third edition of the Brand Book, a researchdriven Coffee Table Book of the Indian ICT industry. In consonance with the priorities laid out in its earlier avatars, this issue lists the most-admired technology brands which have fortiied their presence in the hearts and minds of the Indian consumers, thereby qualifying themselves as the most favourite brands. The Brand Book, now being hailed as the Bible of the Indian IT industry, This publication will serve as a ready-reference tool on the leading players in the ICT sector, encapsulates the heart and mind of the customer by choosing the brand which is commensurate with their needs. It also takes into account the massive impact technology has on the consumer’s behaviour. It is universally acknowledged fact that by creating brand awareness, companies accomplish several objectives which helps them to stand in good stead in increasing sales in the marketplace. Many corporates invest in brand awareness campaigns with a strong belief that brand awareness will deinitely beneit the marketing manager and by building the brand, the brand equity will be maintained, which is a value addition to the brand assets. After the second edition of the Brand Book, we have taken recourse to aggressive market surveys to understand the buyer’s behaviour. This was done with a view to eliciting the customer’s feedback about each brand in order to build the customer reference connect with each of the brand that inds mention in the Brand Book. I would like to extend my heart-felt thanks to all those who voted and especially to those who participated online via Twitter and their feedback on the survey. It can be said with certainty that there exists a strong emotional connect between the brand and the customer which results in the increase of sales volumes. It is noted that all buying cannot be done by the rational approaches and a great percentage of buying is through the emotional approaches. In addition to this, emotional connection can have a big impact on the business. It is true that people make mistakes when they try something new. But this should not deter us from treading the path which is ignored by many. We have listed the top 100 brands of India. The listing, however, is based on a perception-based survey conducted by VARINDIA along with the online survey methodology. The parameters are based on high recall value, brand awareness, brand image and perception, brand performance and brand association. However, I must attribute the success to the industry without whose help it could never have been possible. I thank all our corporates,valued readers, advertisers, distributors and all well-wishers, who have extended us their tremendous support to make the launch of the third edition of the Brand Book a smooth affair. I would be lacking in my duty if I do not thank all the readers who picked up our second edition and attended the event that witnessed its grand launch last year in New Delhi. In this edition, we have added a new section including Most-Admired Brands in India and successful casestudies with customer quotes. I would like to extend my gratitude to all those who made the contents for these sections readily available.
Deepak Kumar Sahu Publisher & editor-in-chief
www.mybrandbook.co.in
Brand Book 2014
| 9
Get virtualized up to 2X 1 faster than with VCE. And get up to 2X the performance.2 HP ConvergedSystem 300 for Virtualization with VMware vSphere™ helps businesses of every size improve access, scale, and agility while reducing complexity and cost. It deploys in as few as 15-20 days, not 30 days like VCE Vblock™ System 100,1 achieves ROI fast, and is easy to manage. Now IT can stop sweating virtualization complexities and start focusing on real business results. Find out how HP ConvergedSystem can help your business. Read more from the experts at the Taneja Group who provide best practices to consider when evaluating virtualization for smaller businesses. Access the white paper at www.hp.com/systems/taneja-smb-virtualization The power of HP Converged Infrastructure is here.
HP ConvergedSystem 300 for Virtualization powered by Intel® Xeon® processors 1
Based on internal estimates made by HP for the standard production and delivery of HP ConvergedSystem 300 for Virtualization. Shipment times may vary by country. Comparison to Vblock 100: 30 days. http://www. vce.com/asset/documents/vblock-100-overview.pdf. November 2013.
2
Based on HP internal testing of raw IOPs. HP ConvergedSystem 300 Standard delivers 6480 IOPs based vs. 2520 IOPs for the Vblock 100DX-3P. Reference: http://www.vce.com/asset/documents/vblock-100architectureoverview.pdf. Cost estimated based on estimated list prices for the entry point for each. November 2013. © 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries. VMware is a registered trademark or trademark of VMware, Inc. in the United States and/or other countries.
10
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 11
12
|
Brand Book 2014
www.mybrandbook.co.in
Foreword As I proceed to introduce the third edition of the Brand Book, I must underline the fact that this book will, in all likelihood, add value and give momentum to your existing business by tried and proven brand management strategies. These strategies emanate from the employment of research-based initiatives in the Brand Book which have been suggested by the customers and partners who took part in the nationwide survey. It gives me immense pleasure in stating that the number of customers has reached up to 50,000 across the length and breadth of the country, who have expressed their opinions and feedback which has helped us understand the psyche of the customers in the choice of their vendors for their organization. I must appreciate the efforts of my core team who have endeavoured to present the Brands in contemporary designs in this Coffee Book on the Indian IT industry. With the passage of time, interest in the technology world has continued to increase on a greater scale. The technology industry, being a dynamic one, witnesses waves after waves at regular intervals. Each of the new phenomena that present itself in the form of a new jargon, offers us the opportunity to learn and create a new scenario where new skills have to be acquired, and new business models need to be orchestrated. These days, social media, analytics and cloud computing (SMAC) is a new buzz term, and this is a new framework altogether. It is a fact that most of the times huge business opportunities come knocking at the door from the simple observations and not through deep discussions and analysis with the customers. Against the backdrop of the convulsions of these technological revolutions, there is a need for innovative ways for branding and building brands by the businesses who have to target their customers in various sectors like healthcare, inancial services, education and public services. Reaching these segments through right messages is of utmost importance and there is no denying the fact that unique and customized branding is going to play a major role. The Brand Book will help you to master the entire spectrum of technology buying option by exploring and understanding various sections we have covered. We have also showcased most- admired brands which are successfully taking on their global counterparts. On behalf of the entire editorial team, I congratulate all the brands that are a part of the Coffee Book. We are conident that like the previous editions, the current issue also has new-found ideas, including publishing of important case-studies with customers’ quotes that will help the industry and corporates to explore other ways to reach the customers. This Brand Book will be of great help in choosing the right vendors / solution partners for most of your organizations and sections such as Technology Evangelists, products with options, Solution Partners, Icons in Technology, Brand leaders and drivers, and much more, for creating a healthy Brand Equity. We hope our valued readers will reap long-term rewards. My hearty thanks goes to the corporate houses, marketing heads and the teams who have helped us in getting the right content and encouraged us in bringing out this Brand Book.
S. Mohini Ratna Editor
www.mybrandbook.co.in
Brand Book 2014
| 13
CATEGORIES ANTIVIRUS AVG BIT DEFENDER ESET ESCAN F-SECURE KASPERSKY LAB K7 COMPUTING MCAFEE NORTON MAXSECURE QUICKHEAL SYMANTEC SOPHOS TREND MICRO
CLOUD SERVICES AMAZON CTRLS GO DADDY HP IBM DELL EMC GOOGLE HOSTGATTOR HCL INFOSYS MICROSOFT RACKSPACE SALESFORCE SIFY TCS
DESKTOP / ALL-IN-ONE ACER DELL HP LENOVO TOSHIBA
DIGITAL CAMERA BENQ CANON FUJIFILM KODAK NIKON SONY SAMSUNG
EDUCATION COMPANY CLASSMATE CORE EDUCOMP EDURITE EDUTECH EDUVISORS EVERONN HCL HP EDUCATION NIIT NEXT EDUCATION PEARSON SMART
FLASH DRIVES ADATA AMKETTE GEMALTO HP
14
|
Brand Book 2014
HUNTKEY KINGMAX KINGSTON MOSER BAER SANDISK SONY STRONTIUM TRANSCEND VERBATIM
GRAPHIC CARDS (GPU) AMD ASUS GIGABYTE NVIDIA
HARD DISK A DATA IOMEGA SEAGATE TRANSCEND TOSHIBA WESTERN DIGITAL
LAPTOP ACER DELL LENOVO FUJITSHU LG PANASONIC SAMSUNG SONY TOSHIBA
MANAGED PRINT SERVICES BROTHER CANON HP KONICA MINOLTA KYOCERA PANASONIC RICOH WEP PERIPHERALS XEROX
MOBILE PHONES APPLE BPL FLY G-FIVE GIONEE I BALL INTEX LAVA PHILIPS HTC KARBONN LENOVO LG MICROMAX MICROSOFT (NOKIA) RIM SAMSUNG SPICE SONY VIDEOCON WYNNCOM XOLO ZEN
MONITOR AOC ACER DELL HP LG SAMSUNG VIEWSONIC
MOTHER BOARD ASROCK ASUS DIGILITE ECS GIGABYTE INTEL MSI
NETWORKING & WIRELESS ATI AIRTIGHT ARUBA BROCADE BUFFALO CISCO DELL-FORCE 10 DAX D-LINK ENGENIUS HP HUAWEI JUNIPER MATRIX MOLEX MOTOROLA NETGEAR RAD DATA RUCKUS SCHNEIDER - DIGILINK SMARTLINK TP-LINK TRENDNET RIVERBED UBIQUITI ZYXEL ZTE
OPERATING SYSTEM APPLE (LEOPARD) FEDORA (LINUX) GOOGLE( CHROME) MICROSOFT (WINDOWS) NOVELL (NETWARE)
PASSIVE NETWORKING ADVA OPTICAL CIENA FIBCOM HUAWEI JUNIPER SCHNEIDER SMARTLINK TEJAS TYCO UTL VMC ZTE
PERIPHERALS BELKIN www.mybrandbook.co.in
IBALL ENVENT FRONTECH INTEX LG LOGITECH MICROSOFT MOSERBAER RAPO RIVOLABS ZEBRONICS
POWER SUPPLY (UPS) APC BPE DELTA EMERSON INTEX LUMINOUS MICROTEK NUMERIC SOCOMEC SU-KAM UNILINE
PRINTER BROTHER CANON HP EPSON KONICA MINOLTA KYOCERA LEXMARK LIPI PANASONIC RICOH SAMSUNG TVS-E XEROX
PROCESSOR AMD INTEL TEGRA QUALCOMM VIA
PROJECTORS ACER BENQ CANON CASIO DELL DELTA EPSON HITACHI LG NEC PANASONIC SAMSUNG SONY TOSHIBA VIEWSONIC
STORAGE AMI CISCO DELL EMC FUJITSU HITACHI HP HUAWEI IBM IOMEGA LENOVO NETAPP NETGEAR www.mybrandbook.co.in
ORACLE TP-LINK ZTE
SECURITY ALLOT ARRAY NETWORKS BLUECOAT CHECKPOINT CISCO ELITECORE FIRE EYE FORTINET F-SECURE GFI JUNIPER F5 NIKSUN PALO ALTO PING IDENTITY RSA SAFENET SOPHOS TIPPING POINT DELL - SONICWALL WATCHGUARD WEBSENSE WINMAGIC
SERVICE SUPPORT ACCEL FRONTLINE DIGI-CARE HCL INTARVO REDINGTON SALORA TVS-E WIPRO
SERVER DELL HCL HP IBM LENOVO ORACLE
SOFTWARE ADOBE BMC CA DELL-QUEST HP IBM INFOR MICROSOFT NEWGEN ORACLE RAMCO SALESFORCE SAP TALLY
SURVEILLANCE AXIS BOSCH CANON CP PLUS GE GUNNEBO HCL HONEYWELL LG MOBOTIX NEC SAMSUNG SCHNEIDER SPARSH
TYCO UTC ZICOM
TABLETS ACER AMTRAK ASUS APPLE BLACKBERRY DATAWIND DELL GOOGLE HCL ME HP IBALL KARBONN LAVA LENOVO MICROMAX RELIANCE SIMMTRONICS SWIPE SAMSUNG VIDEOCON
TELCO AIRTEL AIRCEL IDEA BSNL DOCOMO MTNL MTS RELIANCE TATAINDICOM UNINOR VIDEOCON VODAFONE
TELECOM ADVA OPTICAL ALCATEL LUCENT C-DOT CIENA FIBCOM HUAWEI MOTOROLA RAD DATA RADWIN STERLITE TEJAS UTL VIOM NETWORKS ZTE
THIN CLIENT CITRIX SYSTEM HCL WINBEE HP IBM NCOMPUTING VMWARE DELL-WYSE
VIDEO CONFERENCE AVAYA BUSINESS OCTANE CISCO INDIA CLEARONE HUAWEI LIFESIZE PANASONIC POLYCOM PEOPLELINK VIDYO Brand Book 2014
| 15
16
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 17
POWER OF BRANDS
Top Ten Brands in
Think of Apple and the names come gushing by – iPad, iPhone, iPod, iTunes, Mac, OS X – an unrivalled legacy of products that have caught the imagination of many a gizmo freak. Following closely its success (but taking cautious steps) is the Indian market that has, of late, come to be fancied by Apple Inc. Geared up for the new iPhone 6 at present, Apple India is looking at the option of entering smaller Indian towns with iPhones and iPads. And with the latest buzz of Apple planning to relaunch its iPhone 4 at a subsidized price of ₨15,000 might make things clear of what the Cupertino major is eyeing. Products and Solutions: Mac, iPhone, iPad, iPad Mini, Apple TV, OS X, iLife, iWork, iOS, iTunes
Google is a household name. Moving beyond search, the technology giant has managed to capture a premium brand positioning in the market through its innovation, integrity and dynamism, making it synonymous with trust and quality. Anyone who has heard of Internet knows Google. Anyone who has access to Internet or accessed Internet at some point is in all likelihood a user of at least one of its wide array of offerings. In a nutshell, the brand is omnipresent. Innovation finds its fullest expression in Google’s various offerings. As India is expected to overtake the US as the second-largest internet base in the world by June 2014, the brand Google is well on its way to impact the life of more Indians in the coming years. Products and Solutions: Google. com, Android, Gmail, Google Chrome, Google AdWords, Analytics, Chrome OS, Google Docs, Google Drive, Nexus
IBM’s association with India is deep-rooted and long-term. India stands high in IBM’s scheme of things and has been a critical asset to Big Blue’s globally integrated enterprise model. For the last two decades, IBM India has been scaling new heights and it has backed that up with huge investments in the country at regular intervals. India is IBM’s one of the largest talent bases in the world. As a matter of fact, this technology giant is deeply ingrained in the psyche of Indian technology world. With the passage of time, as the New York headquartered Big Blue associates more with India, it is truly on its way to be an integral part of the local landscape. Without running the risk of going overboard, it can be safely said that sometime in future IBM may be known as Indian Business Machines, apart from International Business Machines. Products and Solutions: Software, Storage, Systems and Servers, Cloud Computing, Big Data, Application Lifecycle Management, Smarter Analytics
Microsoft offers to its customers the best-ofbreed products which serve as a future-proof foundation for all IT investments. Microsoft which has influenced the life of each and every computer literate is synonymous with OS and for a layman, Windows is the only name that comes to their mind while installing an OS in their computer. Since its inception in India, Microsoft has worked closely with the Indian IT industry, Government, academia and local developer community for ushering in some of the early successes in the realm of IT. Its long-term focus remains the same: empowering over one billion Indian population, especially those who are currently on the wrong side of the digital divide to access technology and leverage it to realize their full potential. Products and Solutions: Windows OS, MS Office, Dynamics, Azure, Xbox, Surface, Bing, Skype, Microsoft Studios, Programming Languages, Microsoft Visual Studio, Microsoft Movie Maker, MS Sharepoint
18
|
Brand Book 2014
Since its presence in India, Samsung’s investment on branding has spanned the company’s brand building and corporate initiatives, product investments and investments in the channel. Intending to fulfil its promise to foster innovation among its consumers, Samsung is continuously moving ahead in the Indian market with the launch of new devices at regular intervals. Samsung’s success can be attributed to its being ahead of the competition. The company’s propensity to reduce the lead-time has stood the electronic giant in good stead. Products and Solutions: Mobile Phones (Smartphones and Feature Phones), Tablets, Cameras/Camcorders, Mobile Accessories, Home Appliances, Audio Video Equipments
www.mybrandbook.co.in
Indian ICT Industry
VARINDIA’s channel survey methodology enables you to articulate the contribution of your brand to business results being voted by the partners and customers. It brings together marketing, brand, competitive analysis, product availability and company performance into a single framework within which a brand’s performance can be assessed. Additionally, it addresses the strength of the brands inside the organization as well as externally, we provide a more holistic assessment of your brand performance and manage brand value. Information communications and telecommunications industry are the key input to productivity and growth performance in the business sector. It has made good progress in modernizing the country’s economy and has started to successfully address structural problems including low levels of human capital and poverty. We believe that a strong brand, regardless of the market in which it operates, drives improved business performance. As global competition becomes tougher and many competitive advantages such as technology become more short-lived, Most Admired Brands are one of the few business assets that can provide long-term competitive advantage. The brand is not only recognized by customers, but there is also an in-depth knowledge and understanding of its distinctive qualities and characteristics like brand dependability. For Intel, the world’s largest and highest valued semiconductor chip-maker, India is the key market as the country’s role in research and development for the company is high. Driven by a deep belief that a better future is made possible by technology, Intel symbolizes a brand that helps people accomplish, connect, enjoy and unleash unrealized potential. Performance, innovation and trust are at the core of Intel brand’s value.
Products and Solutions: Bluetooth chipsets, Flash Memory, Microprocessors, Motherboard Chipsets, Network Interface Cards
Cisco is reaping the benefit of the value add by cruising ahead at industry-leading growth rates. Since its establishment in India, the company has come a long way. It has built the brand in such a way that today it has become synonymous with networking solutions. Cisco’s end-to-end solutions, robust partner network, service and support facilities and flexible finance/leasing programmes are matchless in the market. Cisco has successfully leveraged the increased scrutiny on security by acquiring Sourcefire in 2013. Products and Solutions: Networking Devices, Network Management, Cisco IOS and NXOS Software, Interface and Module Optical Networking, Storage Area Networks, Wireless, Telepresence, VOIP, Security, Datacenter, Carrier Routing System, Cisco LocalDirector, Cisco NAC Appliances
Among the MNC technology companies, Palo Alto, California-headquartered HP provides the whole gamut of IT solutions that the resurgent India needs. One of the world's largest information technology companies HP operates in almost every country in the planet. HP has created, established and supported various types of businesses in India, and within the channel community, the company enjoys an unrivalled reputation and a high degree of trust. The company has resellers throughout the length and breadth of the country. HP’s commitment to global citizenship which forms the core of its business strategy is based on a foundation of strong corporate accountability and governance, a commitment to environmental responsibility, and active investment in local communities. Products and Solutions: Printers, HP Software Products, HP Converged Cloud Products & Solutions, Scanners, Tablet Computers, Pocket Computers, Desktop Computers, Notebooks, Workstations, Servers, Enterprise Storage, ProCurve, Telepresence and Videoconferencing, Education Solutions Dell has its most comprehensive presence outside the United States in India. Constantly listening to customer feedback, Dell’s newfound love for channel ensures that the consumers get access to its products while making sure that the company’s channel partners and resellers remain profitable. One of the most important things for Dell, the practical voice of innovation and collaboration, is customer centricity - listening to what customers are saying. Dell has deep, unique customer insight. Dell’s transition from being an industry leader in the hardware business to an end-to-end IT solutions player is really worth mentioning. Products and Solutions: Desktops, Workstations, All-inOnes, Laptops, Servers, Peripherals, Tablets, Ultrabook, Storage, Networking, Converged Infrastructure Solutions, Smartphones, IT Services, Datacenter Virtualization, Education Solutions www.mybrandbook.co.in
SAP India has come a long way since it began its India operations. All these years have seen SAP India emerge as the undisputed leader of the Indian enterprise software market, establishing itself as the leading player in the segments of ERM, CRM, SCM and Business Intelligence, among others. SAP India is rightly named the “Jewel in the Crown” of SAP Globally. Fostering an ideal environment for innovation and value creation, the company has not only established a sound footprint in the Indian market, but has also become successful in building a robust partner network and a large customer base. Products and Solutions: Business Applications, Analytics, Cloud, Database & Technology, Mobile Apps and Mobile Commerce Solutions
Brand Book 2014
| 19
POWER OF BRANDS
Most Admired Brands VARINDIA’s channel readership survey conducted across the country to ind out the most admired brands in the Indian ICT industry enables to articulate the contribution of the brands to business results being voted by the partners and customers. It brings together marketing, brand, competitive analysis, product availability and company performance into a single framework within which a brand’s performance can be assessed. Additionally, it addresses the strength of the brands inside the organization as well as externally. It provides a more holistic assessment of the brand performance and positioning the brand value. The survey found that information communications and telecommunications industry is the key input to productivity and growth performance in the business sector. It has made good progress in modernizing the country’s economy and has started to successfully address structural problems including low levels of human capital and poverty. We believe that a strong brand, regardless of the market in which it operates, drives improved business performance. As global competition becomes tougher and many competitive advantages, such as technology, become more short-lived, Most Admired Brands are the extracts from the valued customers of the corporate world considered as few business assets that can provide long-term competitive advantage. The brand is not only recognized by customers, but there is also an in-depth knowledge and understanding of its distinctive qualities and characteristics like brand dependability.
With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is changing the world through digital experiences. The company harnesses its creative DNA to not only enable the creation of beautiful and powerful images, videos, and apps, but also to reinvent how companies interact with their customers across every digital channel and screen. Adobe’s Digital Media and Digital Marketing solutions empower businesses to make, manage, measure, and monetize content. In 2013, the company aggressively transitioned its business model to be more Cloud-based, and established leadership positions in the explosive Digital Media and Digital Marketing categories. The company’s products and solutions include Adobe Creative Cloud, Adobe Digital Publishing Suite, Adobe Photoshop, Adobe Acrobat, Adobe Edge Tools & Services, DIGITAL MARKETING, Adobe Marketing Cloud, Adobe Analytics, Adobe Social, Adobe Media Optimizer, Adobe Target, Adobe Experience Manager and Adobe Campaign. AMD designs and integrates technology that powers millions of intelligent devices, including personal computers, tablets, game consoles and cloud servers that define the new era of surround computing. AMD is the second-largest global supplier of microprocessors based on the x86 architecture and also one of the largest suppliers of graphics processing units. It also owns 8.6% of Spansion, a supplier of non-volatile flash memory. It is the leading designer and integrator of innovative, tailored technology solutions that empower people to push the boundaries of what is possible. APC provides protection against some of the leading causes of downtime, data loss and hardware damage. As a global leader in network-critical physical infrastructure (NCPI) solutions, APC sets the standard in the industry for quality, innovation and support. Its comprehensive solutions, which are designed for both home and corporate environments, improve the manageability, availability and performance of sensitive electronic, network, communications and industrial equipment of all sizes. Together, APC’s global teams work to fulfil their mission of creating delighted customers. To do this, the company focusses its efforts on four primary application areas - Home/ Small Office, Business Networks, Data Centers and Facilities and Access Provider Networks. Avaya is known for spearheading several path-breaking technologies in the collaboration space. Innovation is Avaya’s biggest strength and is constantly working towards meeting the collaboration and communication needs of its customers as they grow with the solutions like video conferencing and managed services portfolio. Avaya is an innovation-led brand. Its vision is clear – it has to deliver intelligent, mission-critical collaboration and communication solutions to its customers. Its focus on R&D can be gauged from the fact that it has two Centers of Excellence in India alone – in Pune and Bangalore. The company’s products and solutions include Unified Communication, Contact Centre Solutions, Networking, Industry Solutions. Trusted for the high level of professional utilities, BlackBerry devices have a high quotient of intricacy, security and fidelity of sensitive user data. This is the USP of BlackBerry devices (Mobile Phones and Enterprise solutions) and due to this it still has a user base which the company hopes, will continue to expand at a healthy growth rate. Its legacy and unique brand positioning sends a message to the world that all its products irrespective of the series to which they belong, are at the forefront of the conscious attention of the customers. The brand BlackBerry underlines the philosophy that the show must go on and along with it the company must move on. A world leader in imaging technologies, Canon India has taken the Indian market by storm and is trying its best to enhance the market share in each key vertical. The company, with its heritage in digital technology, is at the forefront of simplifying user experience with its newly-launched products at regular intervals. Canon takes pride in not only bringing quality products to the market, but also contributes to minimizing environmental burden through effective application of environmental technologies. The company’s products and solutions include DSLRs, compact cameras, photo printers, personal camcorders, printers. multifunction printers, scanners, fax machines, projectors, digital presses, managed Document services. Check Point is the pioneer of the I.T. security industry. Adapting to customers' changing needs, the company has developed numerous technologies to eliminate complexity from security and solving the security maze for its customers by bringing more, better and simpler security solutions. Check Point’s success can be attributed to its customer-driven philosophy, its continuous technological innovation,
20
|
Brand Book 2014
www.mybrandbook.co.in
as well as its relentless and pure focus on providing comprehensive, innovative security. The company’s products and solutions include Security Gateways, Security Management, Endpoint Security, Appliances, Software Blades Architecture, Services, Next Generation Firewalls, URL filtering, End-point Security, Security Gateways. A security products manufacturing company CP Plus brings together the passion for quality and security. The company produces CCTV cameras, digital video recorders, and special digital video recorders to network video recorders like mobile digital video recorders, compression cards and IP cameras. CP Plus has a portfolio of products and solutions that include CCTV cameras, Digital video recorders, IP cameras and Network video recorders. Cyberoam GSMC is committed to ensure desired consistency, traceability and readiness to augment customer experience with excellent technical support services, which has been recognized with ISO 20000:2011 Certification. Cyberoam provides unrivalled technical & product support and customer care with its Global Support Management Centre (GSMC). Cyberoam has been the pioneer of layer 8 technology (user-identity based technology) and has also received the NASSCOM Innovation Award for it. The company’s products and solutions include UTM, NGFW & WAF, Cyberoam iView (logging and reporting solutions), Cyberoam Central Console (for MSSPs) and Cyberoam NetGenie. There are several core values that form the foundation for D-Link’s success. Its integrity is at the heart of a truly successful enterprise. D-Link does all it can to earn and keep customer's trust. Reliability is another aspect that helps build a strong customer base for any brand. Hence D-Link’s goal is to nurture a customer-focussed culture by providing service with a personal touch. D-Link strives to serve customers with respect, knowledge, and personal attention regardless of whether the customer is an individual or a large corporation. This approach has allowed D-Link to successfully provide consistent quality of service and care. In everything it does, D-Link strives to help its customers connect to more experiences, more excitement, more productivity, and more opportunities. Throughout the history of D-Link, the company’s focus on innovation has been widely appreciated. Innovation has been the catalyst in driving changes. Innovation is one of our prime strategies, and that is clearly evident from our product history. D-Link started with building products to connect Desktops using Hubs/Switches, Wireless products, Structured cabling solutions, Networking and Network cameras. Traditionally, Emerson Network Power has been known globally for its chip-to-grid power solutions, but now it has expanded its leadership to data center infrastructure management (DCIM). Many would have associated Emerson to a UPS company but over time it has expanded its leadership to other solutions. The company believes that a traditional approach towards brand awareness has to be complemented by a more holistic engagement around technology and its usage. Through its combined efforts of engagement along with the road shows and events, Emerson makes sure that it’s a symbiotic communication. Its flagship products are its Data Center Infrastructure Management (DCIM), uninterruptible power supplie (UPS), on line UPS, and power distribution units (PDU),individual data center solutions. Epson has been a pioneer in introducing technological innovations that make a difference to everyday life. It offers a wide range of printing and imaging solutions for everyone, including home & office users, commercial establishments, photo-professionals and digital labs. From personal desktop products to those that can be networked across large organizations, Epson offers solutions suited for different types of users in various home, commercial and work environments. We have witnessed success in India and gone from strength to strength by understanding the market requirements and addressing consumer needs with the introduction of Ink Tank solutions, scanners, projectors, Impact printers, POS solutions. In a bid to reach out to its consumers across the country, Epson has various ongoing ATL and BTL activities by way of advertising, events, exhibitions, campaigns, road shows, social media, PR, etc. EMC has come a long way and scaled incredible heights ever since its inception in 2000. It has evolved as a company through multiple acquisitions and R&D from a pure play storage company to a technology major. Customer satisfaction is the key and EMC invested in increasing its engagement in it. It sharpened its focus on the BFSI segment and won some marquee deals last year, besides helping businesses manage their digital information deluge effectively through its back-up and recovery and Isilon offerings. EMC offers an extensive portfolio of products and services in the domains of Storage, Back-up & Archive, Cloud, Big Data, Security, Content and Infrastructure Management. eScan is a comprehensive Anti-Virus Solution that provides Zero-Day protection to computers from objectionable content and cyber security threats, such as Viruses, Spyware, Adware, Keyloggers, Rootkits, Botnets, Hackers, Spam, and Phishing attacks. eScan detects information security threats at the Windows socket layer itself, before it reaches the Application Layer, thus preventing the applications from getting infected. With the Non-Intrusive Learning Pattern (NILP), it employs an adaptive mechanism in Spam and Phishing Control using Artificial Intelligence techniques. Fortinet, the provider of network security appliances and the market leader in unified threat management (UTM), is increasing its marketing spend this year. Customer satisfaction is Fortinet's number one priority and the company has a dedicated TAC support centre at Bangalore providing post sales support to customers. Fortinet offers several options for FortiCare support so that customers can choose the right level of support their organization's needs. Additionally, Fortinet has a broad portfolio of Fortinet Professional Services that range from packaged installation services, to dedicated Resident Engineers. The company’s products and solutions include complete UTM, Network Protection platform and security gateways, DLP and end-point protection, Firewall and IPS, WLAN solutions, Performance Rating by NSS Labs and Global Threat Research and Support. Since launching the first Ultra Durable technology in 2006, GIGABYTE has made much significant advancement to the critical power delivery area of the motherboard by using low temperature, highly efficient, long lifespan components, graphics card. This has also helped push the rest of the industry to adopt many of the same high-quality standards the company has pioneered. www.mybrandbook.co.in
Brand Book 2014
| 21
POWER OF BRANDS GIGABYTE achieved a double-digit Year-on-Year growth last year. The company has a market share of approximately 36% of the Indian Do-ItYourself (DIY) PC motherboard. The company’s products and solutions include Ultra Durable 5 Motherboard. One of India’s original IT garage start-ups, HCL pioneered modern computing and is a global transformational company today. The company does a whole lot of research to understand customer needs, educating them on the Next-Gen solutions and design the solutions accordingly. With a portfolio designed to address the CIO’s challenge to deliver tangible business results, HCL’s Enterprise IT services have end-to-end Solutions capabilities and are developed across the entire life-cycle of IT infrastructure. Products and solutions include tablets, Technology solutions and large-scale System Integration capability, largest sales & distribution network, learning solutions, End-to-End Solutions capabilities across the entire life-cycle of IT Infrastructure. The Hitachi Group articulates the Mission, Values and Vision that are shared by the Hitachi Group worldwide. Bonded by this Identity, the Hitachi Group is able to demonstrate outstanding teamwork that transcends the boundaries of geographical regions and business fields. Hitachi India markets and sells a wide range of products ranging from Power and Industrial Systems, Industrial Components & Equipment, Air Conditioning & Refrigeration Equipment to International Procurement of software, materials and components. Some of HIL's product range includes Semiconductors and Display Components. It also supports the sale of Plasma TVs, LCD TVs, LCD Projectors, and Interactive White Boards (Star Board). HTC built its reputation as the behind-the-scene designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. Since 2006, it has regularly introduced many critically-acclaimed mobile devices under its own brand, and its portfolio includes smartphones and tablets powered by the Android and Windows Phone operating systems. HTC is dedicated to creating a customized user experience and believes that each mobile device needs to fit its owner, and not the other way around. What it makes is not merely the product of focus group tests, but of observing and honouring how individuals choose to interact with technology. Huawei keeps an unwavering focus on its customers, partnering with them and committing to meet their goals and needs. It relies on deep customer insights and continuous feedback to guide its priorities and influence the way it works. Huawei is passionate about the success of its customers, making every effort to meet its commitments. It proactively anticipates future trends and customer's needs. Continuous innovations put Huawei directly on the cutting edge of technology. It generates new value through smart design and the integration of its products, services and experiences. The comprehensive portfolio includes Enterprise Networking, Routers, Switches, Transport Network, WLAN, Security Gateways, Enterprise Office Security Software, Fiber Infrastructure, Video Conferencing, BYOD solutions, UC solutions, Mobile/tablets.
Renowned for developing some of the industry’s most groundbreaking, disruptive innovations across every aspect of networking technology, Juniper Networks always had great technology and a very well-rounded product portfolio. Juniper believes that the test of a brand’s power is the recognition and business leads that its sales team generates from peer recommendation and positive user experience. The company’s products and solutions include Data-Center Architecture, Routing, Switching and Network Management. Its strength lies in its Channel partners. Kaspersky always works towards a win-win situation for all three - Kaspersky Lab, Channel partners and end- users. Kaspersky has been present in India for the last 5 years, and established its local office in 2010. Since then, it has steadily increased its market share in India and is growing at a healthy pace and its solutions include antivirus, Internet security, end-point security. The company has its own territory offices in 30 countries and its products and technologies provide protection for over 300 million users and over 250,000 corporate clients worldwide.
Offering thousands of memory products that support nearly every device that uses memory, from computers, servers and printers to MP3 players, digital cameras and mobile phones, Kingston has definitely come a long way. The company is of the firm belief that investing in its people is essential, and each employee is a vital part of Kingston’s success. Its products and solutions include Memory, SSD, USB and Flash cards.
Lenovo entered the global PC market when Legend Holdings of China took over the personal computing division of IBM in 2005. Lenovo’s growth was phenomenal globally as well as in India, with the company’s global strategy “protect and attack” helping it to consolidate its Enterprise business and venture strongly into Consumer and SMB segments, where Lenovo traditionally had lower presence. The core objective of its strategy is to protect areas, regions and markets where it is strong while attacking newer markets and opportunities. This strategy has percolated into everything it does. The present products of Lenovo include AIOs/ Desktops, Laptops, Tablets, Smartphones, Servers, storage solutions. LG’s brand identity focusses on self-expression and a promise of satisfaction to its customers. Since its founding in 1958, LG Electronics has led the way to an ever more advanced digital era. It designs products that are intuitive, responsive and energy efficient enabling the customer to spend wisely, be more productive and lessen the impact on the world around. LG is committed to providing products that work best for the way one lives and keeping one updated with the latest technological advances. Its products include Mobile phones, Home Appliances, Display and Security solutions, Monitors and so on. With a broad portfolio of interface devices, Logitech has continued to expand its range of products. It has cultivated a strong and loyal consumer base with whom it constantly engages on a pan-India level in the form of organization of multi-city road shows, retail programmes and promotional offers, etc.
22
|
Brand Book 2014
www.mybrandbook.co.in
Being consistent in their vision and excellent innovation in products, it is no surprise that Logitech today is synonymous with quality. An innovative line of products from Logitech has all the potential of catching the fancy of new as well as existing consumers. The company’s products and solutions include Keyboards, Mouse, Laptop Accessories, Tablet Accessories, Webcams, Headsets and Gaming solutions. Positioned as the strongest pure-play security technology brand, McAfee believes security to be an inalienable right that every individual should have. With its visionary Security Connected strategy, innovative approach to hardware-enhanced security, and unique global threat intelligence network, McAfee is relentlessly focussed on keeping enterprises, SMBs and consumers safe, data center security, cloud security, Identity and access management, network security, embedded security. The channel community is its extended arm and forms the cornerstone of McAfee India. Its optimized portfolio, industry-leading research and development, strong recognizable brand, and continuing thought and market leadership have made it one of the largest dedicated security companies. One of the leading handset manufacturers in the world, Micromax Informatics Limited offers mobile phone solutions and wireless technologies for mobile users. The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo. The company also has operations in different countries in the world. Micromax products and solutions include Mobile Phones, Datacards, Tablets and Phablets. Its strength comes from constant product launches and updates which help it to keep its range of products updated and relevant. NETGEAR is a very nimble company with its ears to the ground. It is constantly evaluating what works best for the customers and is quick to act on new product ideas and modifications. Netgear is also very focussed on SMBs/SMEs which help it marshal its resources better. Like others, it does not want to focus on enterprise and SMBs/SMEs together, as it is very clear about the value proposition it brings to the table and would like to be the no 1 infrastructure brand (Switches, Wireless, Storage and Security) for SMEs/SMBs. Founded with the vision to make computing affordable and accessible to everyone, NComputing is currently the fastest growing desktop virtualization company with over 20 million daily users and over 4 million NComputing virtual desktops deployed in over 140 countries. NComputing’s game-changing desktop virtualization platform and access devices have changed the economics of desktop virtualization. It simply frees users/organizations from IT infrastructure management hassles while enabling them to save significantly on hardware acquisition cost, electricity, space and manpower. It is rapidly becoming the de-facto choice for governments, small and medium businesses, education and training institutions and many others for expanding their IT infrastructure and computing power in the most cost-effective, secure and energy-efficient manner. NetApp, which has upheld a long set of basic values to guide its actions, broke ground on a worldclass research and development (R&D) facility at Mahadevapura, in Bengaluru, India. The nearly one million square foot facility offers world-class working, collaboration, and recreational spaces to foster continued innovation and cross-functional collaboration. Consistent with NetApp facilities around the world, the new research and development center will exceed rigorous global environmental and safety standards. The company’s products and solutions include Storage Systems, Cloud Computing, universal data platform and dynamic data portability. The very name of mobile phone still brings Nokia to the mind. As with the rest of the world, Nokia is one of the most recognized brands in India. While the company considers India as one of the most important markets in the world, the company has the onus of catching that mind-boggling edge it once enjoyed in the country. One of the world’s most remarkable success stories, Nokia has been recognized at regular intervals as the “Brand of the Year” by different entities, thanks to its high brand recall and well-established distribution channels and its products being the prized possession of the consumers. Enshrined in the annals of Indian cellular phone history, India’s first mobile call was made via Nokia GSM network and on Nokia handset in 1995.
Novell focusses on clearly communicating to the market as to how each brand with their USP’s can facilitate flexibility, robustness and agility in a cost-effective manner to the customer, as well as how building, securing, managing and measuring their IT infrastructure with their offerings under the four brands can facilitate lower TCA and/or TCO, all the while delivering business value. Novell’s unmatched support and technical assistance are also factors that boost its brand equity as there is nothing better for the brand than testimonials from happy customers with the available solutions like Collaboration, Endpoint Management, Data Center, Identity & Security, File & Networking. Innovation continues to be a key pillar of growth for the organization. Organizations and ideas have to keep reinventing themselves to have a sustained edge in the market. Solutions and technologies tend to become obsolete and organizations have to keep pace with the changing needs of customers. The drive to innovate and reinvent itself is there at the core of each of NVIDIA’s products from the complete range of Tesla, Quadro, GeForce Graphics Cards, Tegra mobile processors. Each of these products or platforms testifies to the fact that it is a company that relentlessly innovates. It pushes the limits of technology to ensure that its end-users’ experience is simple, powerful and completely engaging. One of the first multinational software companies to set up operations in India, Oracle, since, its inception in India, has played a significant role in shaping the information technology industry in the country and has established a footprint unmatched by most of its multinational competitors. The company continues to strengthen its footprints in the Indian market. The company’s products and solutions include Database Management, OS, java, Middleware, Servers, Storage ,Tape, Servers, enterprise management, services. Over the last several years, Panasonic India has faced all kinds of competition in the consumer electronic space, yet the brand has been able to craft a market share in many product categories. Localization or www.mybrandbook.co.in
Brand Book 2014
| 23
POWER OF BRANDS Indovation which means India-specific innovation has been the key driver for the company’s business growth in India. It philosophy’s is that products should just not be imported from other countries, but should be specially conceptualized keeping in mind their local needs and customize accordingly. Panasonic products and solutions include LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners, Mobile Phones, High Definition Video conferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers,laptops,Whiteboards and Security Solutions. For over 20 years, Polycom has led the industry in setting the standard for enterprise class communications. From its immersive telepresence systems to its video desktops to its conference phones and accessories, Polycom technology is an integral part of the way businesses around the world do business. At Polycom, the new reality drives the next chapter for the company—to unite the devices, operating systems and service providers that power the mobile world under a single, powerful, secure, easy to use technology that delivers the highest quality audio and video to everyone, everywhere. Its major product line consists of Polycom RealPresence Video Solutions, Polycom RealPresence Video Solutions, Voice Solutions and Polycom Global Services. As a brand, Quick Heal is continuously aware of its brand promise of delivering IT security solutions that are simple yet very effective. This is reflected all throughout, be it in the UI design or the overall working of the solutions. The same is applicable to its associated and post sales services. Besides customer centricity is the focal point of its business. This has made it rethink on how it delivers products, how it sells them; provide support and advice, the channels that it should use, etc. Today Quick Heal is hailed as a company which is one of the forerunners in establishing antivirus research and development in India and setting the benchmark for computer security industry standards. From Printing & Document Solutions to IT Services to Communication Systems, Ricoh has created offerings that address the ever-evolving and diverse needs of customers under a holistic umbrella. In India, Ricoh is a market leader in its key categories and enjoys immense customer confidence in the wide variety of its products and solutions, which includes Office Printers, Digital Duplicators, Production Printers, Projection systems and Video conferencing solutions and related software technologies. It is also a leader in Managed Document Services, and can provide a unique combination of Document and IT-related services, addressing business practices surrounding the management of both print and electronic information and communication. SanDisk is a vertically integrated global flash memory manufacturer. This allows it to design and develop cutting-edge storage solutions, manufacture them in a cost-effective and high-volume fashion and quickly deliver them to thousands of retail and OEM customers across the globe. SanDisk also works with key OEM supply chain stakeholders such as chipset vendors and hardware manufacturers to help them optimally integrate its products into their new designs. SanDisk’s product portfolio addresses from camera memory to high-speed computer memory, SanDisk has all your data storage needs covered, from notebooks to tablets , SSDs offer consumers the extra muscle needed to keep pace with next-generation games and applications are helpful from entry level to professional. Seagate has an unparalleled record of innovation, throughout its more than three decades of existence, with several industry firsts, defining storage technology and market. Seagate will continue to look at new and emerging market segments that are poised to grow exponentially in India, which include the applicationspecific hard drives for vertical market segments that are taking off, consumer branded solutions such as the Backup Plus family and products for new generation of home networks and mobile consumers. Seagate views the retail-consumer segment as very important and emerging as the fastest growing vertical. Its product portfolio comprises of Portable External hard Drives, Desktop External Hard Drive, NAS, Solid State Drives, Home Storage NAS. Smartlink Network Systems Ltd. is one of India's leading networking companies. It was established to propel the Indian market in the field of Network Infrastructure. Pioneer in the field of Active networking, it offers an integrated value proposition from design and development to sales and marketing, and service and support. The Company has a robust product portfolio and a nationwide reach through its network of national and regional distributors, resellers and system integrators. Its major strength of pillars is its flagship brands Digilite, Digisol, Digicare that caters equally to the Networking space, motherboards and Support services. Sparsh has revolutionized the security market as made in India brand by being India’s first firm to focus on indigenous design and manufacture of technologically advanced electronic security devices. It is a result of its focus on innovation and quality control that Sony Singapore picked Sparsh to design and manufacture CCD Board Cameras for first time in Indian market. Sparsh’s vision is to put India on the global map for designing and manufacturing high quality and technologically advanced electronic security equipments like Analog camera, digital video recorder, IP camera, Switcher, analog speed dome. Symantec protects the world’s information, and is a global leader in security, backup and availability solutions. Its innovative products and services protect people and information in any environment – from the smallest mobile device to the enterprise data center, to cloud-based products, end point protection. It’s world-renowned expertise in protecting data, identities and interactions gives customers the confidence in a connected world. Symantec provides security, storage and systems management solutions to help its customers – from consumers and small businesses to the largest global organizations – secure and manage their information-driven world against more risks at more points, more completely and efficiently than any other company. Tally has a Brand Equity like power of simplicity is very much true in true sense amongst business houses in India that commands exceptional respect and loyalty. This has been possible only because of its relentless efforts to bring the best in product and services to the customers. Tally has a channel partner base of more than 25,000 spread across the
24
|
Brand Book 2014
www.mybrandbook.co.in
length and the breadth of the continent and beyond. Its products ERP range of products , popular accounts softwares are designed to make life ‘Simpler’ for Business Owners and its partner policies are lucrative. Tally has the best interests of its customers and partners in mind when it creates products, service models or policies. TE Connectivity is a $13 billion world leader in connectivity. The company designs and manufactures products at the heart of electronic connections for the world’s leading industries including automotive, energy and industrial, broadband communications, consumer devices, healthcare, and aerospace and defense. TE Connectivity’s long-standing commitment to innovation and engineering excellence helps its customers solve the need for more energy efficiency, always-on communications and ever-increasing productivity. The company makes connections the world relies on to work flawlessly every day. Toshiba's excellence in technology, products, systems and services and the quality and reliability - all derive from the passion and determination that the people of Toshiba bring to the pursuit of innovation and progress. The company plans to make necessary investments to accompany its future business expansion, coupled with an aggressive 360 degree marketing campaign involving TVC campaigns, print ad campaign, outdoor, radio, road shows and in-store promotion in all major cities in India.
VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. Rather than mask the inherent rigidity of specialized hardware under a tangle of scripts, the Software-Defined Datacenter leapfrogs these constraints to change the way all datacenter services are delivered. The software-defined datacenter delivers on the promise of cloud computing for agile, elastic, efficient, and reliable IT services by extending the benefits of virtualization to every domain in the datacenter – compute, storage, networking, and the associated availability and security services. A storage industry leader, WD produces reliable, high-performance hard disk drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. After the acquisition of Hitachi Global Storage Technologies (HGST), the company has further expanded its R&D resources and consolidated a broader product portfolio, greater manufacturing scale and a larger geographic footprint. WD’s products include Hard Drives that cater to both enterprises and small businesses, Portable Drives, External HDD, External storage, WD TV Media players, network storage solutions. Xerox's familiar logo is called a wordmark, which means its logo is its name expressed in a consistent font-style. wordmarks of XEROX is among the world's most powerful trademark, XEROX Brand is more Approachable. Xerox, over the years has established itself as the world’s leading enterprise for business process and document management. Xerox’s technology expertise, solutions and services enable clients – from small businesses to large global enterprises – to operate more efficiently and effectively. Xerox effectively works with its network of partners to deliver this seamlessly across India, freeing their customers to focus on what matter most: ‘their real business.’ Today, Xerox is well positioned to leverage the rapid growth in the Indian print industry and the graphic arts segment. It gained a lot of momentum in this business in the recent years and aims to carry this forward in the future with a range of newly launched products and further strengthen its leadership position in this segment. One of the largest system integrators of embedded electronic security in India, Zicom Electronic Security is on its way to become synonymous with electronic security and thanks to its focus on brand building and marketing through the years of its existence. The company has currently expanded its Service Network to 600 towns and cities since it is of firm belief that something as essential as Security should not be compromised.. “Feel Safe” drives Zicom’s ethos across all customer segments and that is exactly what the company provides the customer through the selling cycle. The company’s products and solutions include IP and Analogue CCTV Surveillance System, Home Alarm System, Fire Alarm System, Time & Attendance Solution, Access Control System, Video Door Phones, Finger Print Locks, Multi-Apartment Video Door Phones.
www.mybrandbook.co.in
Brand Book 2014
| 25
S. Rajendran Chief Marketing Officer Acer India
Brand Value Key to Success Acer’s success mantra rests on the company’s four pillars of strength - a clear strategy, competent workforce, technological superiority and supportive channel partners.
Milestones • Forayed into the Indian market in 1999 through a joint venture with Wipro.During the joint venture, the focus was more on commercial line of business catering to government, banking, insurance sector etc • Started its consumer side of the business in 2003 -2004. Won large scale e-governance projects in the states of Gujarat, Madhya Pradesh, Maharashtra, Goa, Assam, Andhra Pradesh, and Uttar Pradesh, besides a number of election manifesto-led IT procurement orders by different state governments • Made available its robust product line to its consumers through its unique retail model - Acer Malls and Acer points • Signed Hrithik Roshan as a brand ambassador to strengthen its brand recall. During the last Olympics, it rolled out a digital campaign called ‘Stand for India’ and roped in Hrithik Roshan to encourage people and engage with brand Acer while wishing the Indian contingent going to the Olympics • In line with the pervasiveness of touch interface in customers’ lives, Acer took the emotion of touch to another level with its ‘Power of Touch’ TVC that beautifully communicated the message of ‘Touch’ being an everyday phenomenon in a very emphatic manner.
26
|
Brand Book 2014
The emergence of new age consumers Internet era has inspired Acer’s tagline ‘Explore beyond limits’. Its innovative products in flexible form factors are empowering consumer to discover newer computing possibilities and constantly push their boundaries. To explore the unique consumer needs and their imaginations with varied influences of one’s culture and regional boundaries, Acer has put in concerted efforts to provide them with offerings that realize their true inner potential. It is this consumer focus that helps Acer develop revolutionary products that are tailor made to suit these distinctive consumer needs and desires.
Brand loyalty Relationship
&
Customer
The power of Acer’s brand has been unswerving with the company’s promise of breaking barriers between people and technology. The company has been consistent in introducing cutting edge technology first to market and these initiatives have catapulted Acer to the prime position in the industry whereby our products always arouse curiosity and stir up excitement in the minds of its consumers. This has also been a competitive strategy for Acer to carve its niche in a competitive market like today. Innovation is an integral part of Acer’s corporate ethos and reflects in its vast portfolio of product offerings. The company believes that its brand promise and technological innovations need to reach various sections that will inspire them to further accomplish newer goals in their lives. Going forward, it plans to further extend its rich and deep rooted repertoire of products that will resonate well with its consumers.
Evolution with Revolution… Acer belongs to that brigade of companies that started off its operations as a specialized design company for many key technology components before moving up the value chain to produce key components, sub-assemblies and customized parts for reputed technology brands. Ever since then, Acer has gained the first-mover advantage in the market by launching best-in technology products time and again. www.mybrandbook.co.in
Umang Bedi Managing Director South Asia, Adobe India
Key to Success Adobe is of the firm opinion that in order to succeed in branding, one must understand the needs and wants of customers and prospects. This is done by integrating Brand strategies through one’s company at every point of public contact. The Brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions. It’s important to spend time investing in researching, defining, and building one’s Brand.
Brand Vision A creative company at its heart, Adobe strives to develop the most creative work with the most impact. In 2013, the company shifted its business model to Cloud-based and established leadership positions in Digital Media and Digital Marketing categories. With more than 1.4 million paid Creative Cloud subscriptions in 2013, Adobe is all set to drive strong adoption of Creative Cloud in the enterprise.
Brand loyalty & Customer relationship Adobe listens to its customer needs and delivers the solutions as per the demands. There is not an iota of doubt that the company is synonymous with innovation and touches the lives of millions of people across the globe. Understanding the needs and wants of its customers and prospects is central to its scheme of things. Engaging experiences to its users and helping them achieve creativity of the top order, the brand strength of Adobe lies in the cutting-edge products and solutions that the company makes.
Evolution with Revolution One of the world’s largest and most diversified software companies, Adobe will be a brand to look for several years to come and continue to revolutionize how people engage with ideas and information. Adobe is changing the world through digital experiences. The company not only makes creation of beautiful and powerful images, videos, and apps possible but helps other companies interact with their customers across every channel. Its Digital Media and Digital Marketing solutions empower businesses to make, manage, measure, and monetize content.
Milestones • One of the world’s largest and most diversified software companies. • One of the world’s most recognized technology brands • More than 1.8 million as of Q1 FY14 paid Creative Cloud subscriptions.
www.mybrandbook.co.in
Brand Book 2014
| 27
Richard Tan Managing Director ADATA Technology India
Brand Vision Built to create a niche in the humdrum of personal storage segment with its innovative designs and product line, ADATA has a product range that caters not only to the personal storage segment but the upcoming personal cloud computing arena as well. Its stylish and cutting-edge storage products not only attract the commoners but the SSDs (Solid-State Drives) are equally preferred by the enterprise community.
Key to Success ADATA’s operations, from product design to after-sales service, innovative and aesthetic designs and employees’ passionate pursuit are helping ADATA to sustain its leading status in the industry.
The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. The striking design and the vivid colours of ADATA’s logo reflect the characteristics of the corporate culture and the brand. Like the energy and speed of a hummingbird, ADATA responds to new consumer needs with speed and agility.
Brand Loyalty Milestones • Only flash-based memory vendor having their own infrastructure in India. • Recently ventured in LED Light business in India.
Technology and innovation are, undoubtedly, the power of the ADATA brand that not only helps customers in enriching and cherishing their most loved memories of the past, their present digital life and their dreams of the future, but also points to be competitive in business. ADATA maintains its integral relationships with the industry’s most important players in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative and quality products, enhanced customer’s satisfaction and superior quality of products as well as customer service. Another major step towards building customer’s confidence is investing in its own infrastructure in India and showcasing ADATA’s commitment towards the Indian market on a longterm basis.
Evolution with Revolution It is ADATA’s policy and philosophy to maintain a vanguard position in the industry. Its industrial design team specializes in user-friendly, ergonomic and aesthetically pleasing designs that bring added comfort and ease of use to all of its products. Also, the rapid adoption of new technologies coupled with the implementation of rigorous standards for quality and testing, allows ADATA products to stay at the forefront of all major world markets. ADATA India over the last couple of years has come up with numerous innovative and well-accepted schemes and brand promotion activities.
28
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 29
Key to Success With a superior Wi-Fi, best security and an innovative cloud managed architecture, AirTight is changing the future of Wi-Fi as we know it. Radio (not just Wi-Fi but others as well) in enterprise is a relatively new phenomenon and as it proliferates the enterprise landscape, it is safe to speculate that AirTight Networks will throw a few big surprises to the giants in its space.
Milestones • First true wireless intrusion prevention technology based on AirTight patents, • Controller-less massively scalable cloudbased Secure Wi-Fi, • Single device delivering both Wi-Fi and WIPS with standard PoE, and • Desktop-based Secure Wi-Fi planning saving millions by eliminating site surveys.
Kiran Deshpande Co-Founder & President Airtight Networks
Brand Vision
Customers see AirTight as the genuine option for Secure Wi-Fi, though there are better-known brands in the Wi-Fi networking and security industry. AirTight is an emerging but considered a brand that offers true value. AirTight has been inventing techniques and building disruptive products that solve problems that industry will face. AirTight recognized early that an enterprise-grade Wi-Fi must be scalable, centrally manageable and at the same time be location aware. Lastly, it must not be complex to implement. Controller-based architectures that are in use today do not help much. The company-built Controller-less architecture ensures central manageability, scalability as well as location aware policies. This truly solves the Wi-Fi puzzle for large geographically distributed enterprise. A large enterprise can deploy the same AirTight device at three different locations like corporate office, data center and a branch and be auto-configured to suit local policy without human intervention.
Brand Loyalty and Customer Relationship
With over 29 patents, AirTight has defined and built next-generation Secure Wi-Fi technology. The company’s focus is on creating breakthrough technology that creates value for the market. Its WIPS technology coupled with controller-less yet centrally manageable and massively scalable Wi-Fi and putting these into a single Secure WiFi device is a major USP for AirTight. AirTight was created to create this technology and solve the problem of scalable Secure Wi-Fi solutions to the market. The leading IT analysts recognize the power of AirTight offering vis-à-vis the other offerings.
Evolution with Revolution
As a company that defined and built WIPS technology, AirTight recognized early that a holistic Secure Wi-Fi solution begins with RF planning for Wi-Fi as well as Wi-Fi Security. Secondly, it must factor in the end-user devices with their own nuances of transmit power. These ideas were too advanced when AirTight began in 2003. AirTight Wi-Fi Planner was built to address these and has helped plan billions of square feet of customer premises. Many of its partners use this technology in-house. It has started the best practice of desktop planning for Wi-Fi saving serious money.
30
|
Brand Book 2014
www.mybrandbook.co.in
Key to Success Delivering innovative technological solutions, which are primarily making communication
more
sustainable,
affordable and accessible, has been Alcatel-Lucent’s strength over the years. Vikas Vashisht (Head – Marketing & Communications) Alcatel-Lucent India
Milestones • Won
Numerous
transformational
managed
multiyear services
contracts • Alcatel-Lucent is deploying a brand new 100 Gigabit-per-second (100G) submarine cable system to connect key countries
Brand Vision Synonymous with modern day communication, ‘Alcatel-Lucent’ brand stands for a company which is an IP Networking & Ultra-Broadband specialist. Evolving technologies and end consumer’s appetite for differentiated services in an environment of intense competition make it imperative for Alcatel-Lucent to understand the unique requirements of each of its customers. Equipped with an unparalleled heritage of innovations to meet the challenges of the connected world, Alcatel-Lucent continues to maintain its leadership across telecommunication domains including IP, Optics & GPON. The company believes in partnering with its customers to align with their business growth strategies which provide both of them with a platform to introduce solutions which are future proof and evolutionary in nature. By leveraging its rich portfolio and best global practices, Alcatel-Lucent continues to challenge the market with multicounty wins for India MNC operators.
Brand loyalty & Customer relationship Out of the box thinking is helping the company for becoming a successful brand in the market. Alcatel-Lucent offers its customers universal inventory and utilizes the company’s tradition of brilliant ideas and seamless execution to unleash the potential of the connected world. Alcatel-Lucent is responsible for countless breakthroughs that have shaped the networking and communications industry. The depth and breadth of their portfolio and practices allows them to engage with customers from the conception “need stage” to the actual implementation. It has also incubated new technologies by co-creating solutions for and with the customers.
Evolution with Revolution The engineering strength and innovations that the R&D team brings on the table ensures that the solutions are highly scalable, future proof and always on the leading edge of technology. Alcatel Lucent is today at the forefront and leading the revolution in the times of Virtualization of Networks- the next frontier of telecommunications. Alcatel-Lucent strongly believes that its focus as an IP Networking and Ultra Broadband specialist defines and differentiates them.
www.mybrandbook.co.in
Brand Book 2014
| 31
Ravi Swaminathan Managing Director AMD India
Brand Vision Milestones • 2013 – AMD launched the AMD Opteron X-Series processors, the industry’s highest performance small core x86 server processors. • 2012 – Became the first company to announce that it will design 64-bit ARM technology-based processors in addition to its x86-processors for multiple markets, starting with cloud and data center servers. • Launched the first-ever AMD FirePro APU to provide integrated visual computing platform for CAD and Media and Entertainment workflows. • Introduced the AMD Z-60 APU tablet processor for Windows 8 tablets. • Launched a full line of next-generation AMD Radeon HD 7000M series products for superior mobile gaming experiences. • 2011 – AMD launches the AMD Fusion Family of APUs – which consist of both a CPU and powerful GPU on a single platform.
32
|
Brand Book 2014
As a semiconductor design innovator, AMD is leading the next era of vivid digital experiences with its groundbreaking Accelerated Processing Units (APUs), server computing products and superior graphics technologies. AMD powers a wide range of computing devices, embedded solutions, gaming consoles, industry-leading cloud computing and virtualization environments as well as a variety of solutions ranging from game consoles and PCs to supercomputers.
Brand Loyalty Brand relationship begins with a choice, where customers have more products, services and channels than ever before. Branding is a very important element of AMD’s sales and marketing strategy. It has, therefore, become all about addressing the “what’s in it for me” question for different stakeholder groups by using simple, consistent and clutter-free communication techniques. AMD strives to offer its consumers the best opportunity to engage with AMD and experience the difference first-hand. AMD has, thus, developed a proposition-based approach, where its portfolio of products and technology are showcased to help AMD deliver the brand promise – to enable customers empower themselves using technology for a better tomorrow.
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 33
Milestones • In the past 30 years, Amdocs has moved from directory to telephony systems, expanded its offerings from billing to additional areas, such as managed services, CRM and OSS. Right now, Amdocs is undergoing yet another transformation, positioning the company to succeed in the Network software domain. • In February 2013, Amdocs launched its CES 9 product suite, incorporating big data elements and redefining service provider operating environments • Additional innovative offerings introduced throughout 2013, include virtualized real-time charging and policy control solutions, product lifecycle management (PLM) solution as well as solutions for small cell roll-out and intelligent WiFi offload. Amdocs also introduced new, innovative service offerings, such as O2A managed service and cloudbased BSS • In January 2014, Amdocs unveiled its newest product suite, CES 9.1 • Following its acquisitions of Bridgewater Systems, Actix and Celcite, Amdocs continues to expand its portfolio further into the Network software domain. Most recently, the company unveiled the Amdocs SON solution for automating network optimization
Sanjay Sharma Regional Vice President and Head for South West Asia Region - Amdocs
Brand Value Understanding that great software and services is just one building block of a strong brand, Amdocs’ branding goes beyond focusing on what the company does, to focusing on who the company is and the value it offers its customers. This is crystalized in the following four words which form Amdocs’ slogan: Embrace Challenge, Experience Success.This is crystalized in the following four words which form Amdocs’ slogan: Embrace Challenge, Experience Success. In its 30 years of working with some of the largest and complex service providers, Amdocs has come to realize that the key to building stronger, more profitable customer relationships is the customer experience. This is true in a world where competition is increasing, services are commoditized and customers can be lost in a click. What is critical for success and survival is delivering a unique customer experience – one that is uniquely personal, immediately valuable and consistently simple at all points of service. In today’s world, the stronger brands are the ones associated with experience.
Brand loyalty & Customer relationship Amdocs’ unique business model, which covers products, services and IT operation capabilities, all specifically designed to address the needs of communications service providers, differentiates it from its competitors. It allows Amdocs to offer its customers full accountability in supporting their highly complex systems and operational environments. By applying more than 30 years of industry experience to the development and delivery of its products and professional services, Amdocs enables its customers to overcome their challenges and achieve service differentiation by simplifying the end customer experience, harnessing data, driving efficiencies and staying ahead of the competition.
Evolution with revolution Amdocs redefines the service provider operating environment by delivering a product suite that provides real-time integration across network control, business and operational support systems, removing traditional barriers to service and system convergence and enabling enriched customer experiences. Adding to it is the design of its offerings that reflects its unique understanding that solutions need to be shaped around the needs of people and not just the capabilities of technology.
34
|
Brand Book 2014
Key to Success Amdocs’ success is based on its focus on the communications, media and entertainment industry, and its ability to re-invent itself every four to five years.
www.mybrandbook.co.in
Key to Success Devotion to the channel, very distinctive scheme slabs for its channel partners twice
Tejas Seth Director Asia Powercom
a month are leading Asia Powercom in its way.
Brand Vision With a goal to provide quality power solutions to the Indian masses, Asia Powercom commenced its operations in India just a decade back. With the belief that high customer satisfaction optimizes profitability, Asia Powercom is doing enough survey on the Indian market to meet every need of Indian customers. This, in turn, allows them to offer suitable products that are design-focussed as well as consistent with today’s market trends.
Brand Loyalty Asia Powercom is a sincere brand for its customers. All the products it brings to the market are a genuine attempt to bring the latest and easily reachable products to the common man for his daily use with an affordable price tag. It is a brand with authenticity in packaging and overall appeal. That is where consumers get the confidence with the brand and they ensure that they will bring latest product with the commitment of service. Asia Powercom’s promise to deliver quality products, commitment towards the service to the customer and innovation in the product range are the key factors which are influencing the customers for them.
Evolution with Revolution The Company is poised to grow and is all set to penetrate the Indian market with a great thrust with its complete wide range of product, with its policy “Quality First, Customer First”, AsiaPower range of products is highly recognized by customers across the country.
Milestones • The launching of unique products last year, apart from UPS in the first quarter of the last calendar. • Launching of Slimmest Powerbank AP 4000A in India. • Asia Powercom is foraying into other segments of PC peripherals like keyboards, mice, Bluetooth speakers and earphones. • Unique schemes for the current financial year to benefit channel partners. • Laptop adaptors and Powerbank sales doubled in the last financial year. • Reaching customers with LFR segments tie-ups.
www.mybrandbook.co.in
Brand Book 2014
| 35
Sridharan Mani Director & CEO American Megatrends
Brand Vision Key to Success Delivering innovative technological solutions that meet the customer’s requirements worldwide has been AMI’s strength over the years and continues to be so even today.
The brand AMI is an identity. It not only positions the products in the consumers’ minds but makes them resonate, identify and recognize. It is not about making them choose AMI over its competition but gets its consumers to understand that it is different and is the only one providing such unique products and services. The industry is filled with competition. But an increased knowledge about its products and the resonance of its products make it have an extra edge over the other. Brand direction and brand management are the tangible and intangible value of a brand. AMI believes in the intangible values that signify trust, loyalty, support, quality and performance. The brand is a commitment that connects its target prospects emotionally and motivates them to be consumer.
Brand Loyalty
AMI’s core competencies are in the areas of IPSAN storage solutions, embedded services and solutions for operational excellence and management. Even today, after so many years since its inception, AMI makes its impact fall on the computing industry and continues to deliver solutions that are seen in various products and solutions across the industry.
Evolution with Revolution
Milestones
The focus for AMI has been towards understanding the higher demands and expectations of the consumer with the wide choice of options thrown open through technology revolution. The winning formula for AMI has been to understand the emotional value of the customer in the brand decision process. It felt the need to establish the personalized service towards the demands and expectations of the customer. In today’s world, professional life and personal life are synonymous. What applies on the changing lifestyle and environment are good to be understood in the personal life as well and practice to adapt to the changes and expectations.
• AMI, with over 27 years of experience in developing technology solutions, has provided the industry with StorTrends, a true enterprise-class storage solution. • AMI, a globally equipped company, encourages innovation and has more than 300+ patents with cutting-edge technological expertise, extensive experience offering hi-tech engineering solutions and services to customers worldwide. • AMI’s AMIBIOS powers more than half a billion systems worldwide.
36
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 37
Key to Success A stable and successful team with a never give up attitude and a localized customer support & RMA service are where its success lie.
Milestones • Array is standing tall today as the #2 ADC vendor in India ( IDC, Frost & Sullivan 2012 reports), #2 ADN vendor (IDC) and top 3 WAN optimization vendors in India • Helped the Aadhar project, the central bank, efiling of tax, treasury projects and crime & criminal tracking system projects • Growing more than 150% YoY on all product segments
Shibu Paul Regional Sales Director – India, ME and SEA, Array Networks
Brand Vision
A market leader in Application Delivery and Networking, Array Networks stands for reliable product, superior performance, and exemplary support. In an increasingly virtual and a connected world, Array believes in the spirit of localization. Examples can be drawn from the fact of how its support team can speak Marathi or Hindi as fluently as English, thus giving customers a lot of comfort factor.
Brand loyalty & Customer relationship
For Array India, the buck stops in India. And this attitude is there in everything that Array does in the market place and has eventually contributed to Array being a successful brand in India in a very short span. Customers however find this attitude to be delightful, with products that help their business run better, value that is tangible and support that is exceptional and unconditional. As a unit, Array believes that customer experience is the most critical and it goes all out to demonstrate the tangible benefits to the customers.
Evolution with Revolution
Array that started as an application acceleration company today stands for high-end Application Delivery Controllers and its USP is its patented SpeedCore platform with localized support. Its core competencies arise from its patented technology platform – its knowledge, focus and relationships in emerging markets and local support in its focus regions.
38
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 39
Peter Chang, Regional Head - South Asia, Country Manager System Business Group, ASUS India
Brand Vision
Key to Success ASUS constantly strives to be an integrated 3C solution provider (Computer, Communications, Consumer Electronics) that delivers innovations that simplify its customers’ lives and enable them to realize their full potential. ASUS products represent the best that technology has to offer, providing outstanding performance and aesthetics that seamlessly accommodate all lifestyles, anytime, anywhere.
Innovation is the key to the success of ASUS and it continues to deliver on its brand promise of “In Search of Incredible”. With the focus on understanding the needs of the people, ASUS designs ideal experiences that inspire and compel. Its latest products have already created a flutter in the market. Having pioneered the Ultrabook segment, it has also engineered the convertible markets with star products like the ASUS Transformer Book Trio, Transformer Book T100, Taichi, PadFone and VivoTab, to name a few.
Brand Loyalty
ASUS’ brand promise is the commitment of making life better through innovation, and the belief that life-changing shifts can only be achieved by keeping ahead of the curve and not resting on past successes has transformed Asus totally. ASUS focusses significantly on the mastery of technological innovation and design perfection. With sophisticated craftsmanship and technology, the brand has launched products that have created their own niche in the market. Today, customers recognize ASUS as the leader of innovation and expect them to deliver the incredible. The industry is evolving, and so are the user buying patterns and trends. The competition and the extra edge that a brand wants over the other players is on the basis of the quality experience that they deliver. The markets are constantly evolving and ASUS believes in transforming technology.
Evolution with Revolution
A brand cannot just win a customer by enticing him or her to buy a product. This can only be done if the product is quality adept. There are plentiful players in the market, yet ASUS is able to identify and woo customers who understand its commitment towards them. By leveraging the intimate understanding of the requirements of today’s digital home, digital office and digital person, ASUS has the honour of claiming many world’s firsts – such as the introduction of the ground-breaking Eee PC, the ingenious use of renewable materials like leather and bamboo in notebooks and the incorporation of its proprietary power-saving Super Hybrid Engine technology into its notebooks and motherboards.
Milestones • ASUS has constantly raised the bar with the announcement of its products like TAICHI, Transformer Book T100, Transformer Book Trio, Fonepad 7, Vivo Tab and other dualpurpose mobile devices. • With innovations like VivoTab RT TF600, ASUS has an array of products that will surpass its users’ imaginations as the world enters a new era of cloud computing.
40
|
Brand Book 2014
www.mybrandbook.co.in
Sudhindra Holla Country Manager, Axis Communications India
Brand Vision
Key to Success Axis has delivered on its brand promise of “Driving Intelligent Technology and the coming together of human intelligence and innovative technology to create unique value”. The word “driving” reflects Axis’ energetic and motivated culture which encourages everyone in the ecosystem to think big and continually push boundaries. “Intelligent technology” is about being an open-minded sharing knowledge, working collectively and creating something that is bigger and better than the sum of its parts.
A key element of its communication is Axis’ personality which is chosen consciously. It defines the manner how it expresses itself and is, thus, central in bringing the Axis brand to life in a creative and emotional way. There are two thoughts to it when one wants to buy a product – one is the common language being the rationale – the usefulness and requirement/specifications of the product that the person needs and the other is the language that goes to his heart – the person’s preference such as the design, shape and colour of the product. Through its vision “Innovating for a smarter and safer world”, Axis pioneers intelligent network technology, creating unique possibilities for its partners, end-users and employees.
Brand Loyalty
Axis has stayed at the forefront of the industry in every aspect by constantly challenging the status quo and has consistently been recognized by its customers as the leading expert in its field. Thinking big as always, Axis believes in anticipating market needs and then responding as quickly and diligently as it can. Its business is based on a strong focus on R&D and innovation and it works hard to deliver the best possible quality of service and reliability.
Evolution with Revolution
Axis is passionate about the business it is in and believes in always sharing its knowledge freely with its partners and customers, whether this is through being open, approachable and close to customers or through structured and highly respected learning programmes. It wants its customers to be as successful in their field as they can be and are dedicated to working with them, as collaboratively as possible. Over the years, Axis has found that this approach has brought a unique level of mutual trust and customer’s loyalty.
Milestones • Axis was the first company in the world to launch a network camera in 1996, initiating the shift from analog to digital technology. • It has also launched the first video encoder, thermal network camera and HDTV network technology all designed on an open platform.
www.mybrandbook.co.in
Brand Book 2014
| 41
42
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 43
Key to Success The way the organization has been operated has catapulted TAG to a position where it is today. The strategy to operate as four separate business units has driven the Group to intelligently invest across the BU’s, giving it the flexibility to integrate its solutions to meet specific market demands, as an when required.
Brand Vision
Milestones
Venkatesh Swaminathan Country Head The Attachmate Group India
Serving IT through innovation, quality and exceptional service is at the core of The Attachmate Group (TAG). It has consciously built its brand on the core values of offering quality products and combining them with exceptional service offers. TAG firmly believes that understanding customers’ needs and requirements is paramount to achieving success in the long term. “Customization” is the way forward to overcome the various challenges and issues that fester organizations today. Customization and being flexible in terms of product offerings to meet their needs is how TAG achieves goodwill and confidence in the long term among its customers.
• Acquired Novell by TAG in 2011.
Brand Loyalty
• The Group has been influential in bringing
It is important to establish a strong connect and build ethos around the brand for customers and partners to believe in the brand. To stay ahead of competition, the company churns out “best-in-class” product offerings and solutions, which are ahead of the curve and constantly evolving based on their changing needs and requirements. Customers can experience improved performance, higher output and higher efficiencies by deploying TAG suite of products and solutions. TAG India has played a significant role in shaping the IT industry by delivering superior customer experiences. From innovation to complete customer support, TAG delivers everything that is important for customer’s success.
TAG’s two largest global technical conferences – “BrainShare” and “SUSE Open Forum 2013” to India for the very first time. • Launch of several product lines which include Novell ZENworks; Novell Filr and Novell iPrint, NetIQ CloudAccess 2.0 for Single-Sign-On experience to SaaS applications. and more recently the launch of Novell GroupWise 2014.
44
|
Brand Book 2014
Evolution with Revolution
TAG’s biggest influencer has been a good competitive positioning strategy that addresses all the inherent market requirements under the single umbrella brand of TAG, whether it is Cloud, Mobility, Big Data or Open Source, helps in differentiating its offerings and creating value for customers. Offering quality products and combining them with exceptional service delivery are some of the aspects which help TAG to stay ahead of its competition. Having four business units focussing on individual areas gives customers/ potential customers a clean line-of-sight and helps them accelerate decision making.
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 45
Key to Success Avaya Labs has a history of delivering for today and innovating for the future and by working closely with customers, Avaya Labs is shaping the future of intelligent communication and collaboration, building on the twin foundations of reliable secure ubiquitous communication and superior customer service solutions. Through collaboration solutions, Avaya is focussed on helping to improve customer service, worker productivity, and business efficiency, across the distributed enterprise. Avaya being chosen for Sochi Olympics has also been a matter of prestige and has set itself on a positive success path in the industry.
Atul Sharma Marketing Lead, Mid Markets and Channel Marketing, India & SAARC, Avaya India
Brand Vision A brand should adapt itself with the changing times while maintaining its product quality and core essence. To deliver as per the consumer needs and understanding them, AVAYA has a research team who is consistently involved in giving inputs to AVAYA’s R&D labs for providing products that bridge the gaps. AVAYA is a recognized innovator and leading global provider of open, mobile, real-time business collaboration and communications to companies that depend on state-of-the-art solutions to improve efficiency, collaboration, customer service and competitiveness.
Brand Loyalty
AVAYA’s vision is about connecting the right people at the right time with the right information in a collaborative environment that is independent of location, device or network, which in plain words is called “The Power of We”. It is about delivering universal collaboration within an organization and managing a personalized experience for that organization’s customers – bringing together people, content and context, supported by an agile, scalable communications core, to let users choose how, when, where and through which medium they want to interact with companies, colleagues, customers, systems and processes. It recognizes the need to leverage innovation to change the game and to transform the way people communicate and collaborate.
Evolution with Revolution
AVAYA best believes that collaboration works best when people define the experience. Committed to helping customers communicate and collaborate in the ways they prefer, AVAYA has created deeper customer loyalty, driving higher productivity and profitability and generating greater business value. AVAYA is the first to separate applications from infrastructure and let applications be used anywhere, creating a single communications platform to provision and manage communications applications in a multi-vendor environment. AVAYA is committed towards customer service support to help businesses.
Milestones • Over the past few years, AVAYA has transformed from a telecommunications provider to software- and servicesled company focussed on delivering collaboration and communications solutions. • With over 12 million users already installed worldwide, AVAYA IP Office now provides midmarket companies with a cost-effective, powerful platform for growth that delivers nearly 30% lower total cost of ownership compared to other solutions. • As the Official Supplier of Network Equipment to the Sochi 2014 Winter Olympic Games, AVAYA is providing network, collaboration and communications equipment.
46
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 47
Key to Success Persistence with purpose, being focussed both in the short run and long run and consistency has what provided Beetel the success.
Sanjeev Patil National Business Head – Network Division Beetel Teletech Ltd
Brand Vision
Milestones • Beetel wants to be solution provider for the entire data solutions. As of now, it is providing a lot of Wide Area Networking solutions, based on OEM relationships that Beetel has. It could be on any kind of media – wired or wireless. • Beetel has Value-Added Distribution relationship with RAD, RADWIN and Actelis. • It has got into a relationship with Huawei and signed an alliance for its entire range of Data Switching and Routing offerings
Beetel wants to be positioned as a one-stop shop for all ICT products, basically for its data, voice and video products. By one-stop shop, it means value-added distribution for the products in terms of sales, pre-sales and post-sales. Beetel takes up these activities for all the tie-ups that it has with its OEMs and Channel Partners and this goes a long way in positioning the brand.
Brand Loyalty To build brand acceptance and loyalty, Beetel does a lot of customer-specific events. It could be in terms of roadshows or a common event covering all customers or it could be specific customer events where it targets its customers for some specific solutions and requirements. Even with its channel partners, there are specific events held regionally where Beetel gives them a perspective and the solutions that it has for them. It could be specific to certain product lines. Given that Beetel has multiple OEM relationships, it does multiple events which are targeted at a specific OEM or are common event where all the OEMS are invited. Customers are invited to such events and are given presentations on solutions and products. Today, it is not just providing what OEM offers but customers expect more services from Beetel. Before buying the products, he expects probably a demonstration of the product. Beetel has its pre-sales team to provide that. There are various value-added services that are given. Supplying a product does not mean the end of relationship but goes even beyond the completion of the sales process.
Evolution with Revolution Since this is a huge market, Beetel wants to become a dominant player in it. It has a direct relationship with most of the telecom providers like Airtel, Idea Cellular whom it provides its products and solutions. It does a lot of business through its partners as well with customers like Government, Indian Army and Indian Railways. The telecom industry is looking up and so is its relationship with it. It depends mainly on its OEM relationship and the products that it deals in.
48
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 49
Key to Success BlackBerry’s strong presence in the Indian market can be attributed to the runaway success of BBM which was the first real instant messaging service in the market. It helped the smartphone vendor capture the urban youth market and continues to remain one of the most popular IM services in the country. BlackBerry has now taken BBM to Android and iOS so as to make every smartphone customer, a BlackBerry customer. BlackBerry’s legacy has always been its enterprise services where it has been the Gold Standard in security and email on the go. This global success was quite prominent in India as corporates were quick to adopt its offerings.
Milestones • Blackberry entered the phablet market in India with the BlackBerry Z30 smartphone. • The fantastic consumer response to BlackBerry’s 10th year Anniversary special promotion led to a sellout of BlackBerry Z10 stocks within a week.
Hitesh Shah Director, Channel Sales BlackBerry India
Brand Vision
Millions of customers that include corporate road warriors and text-happy youths around the world today use BlackBerry products and services to stay connected to the people and content that matter most throughout their day. Credited with ushering in the era of “mobile computing’, the company has gone through several evolutionary transitions and continues to be an iconic brand.
Brand loyalty & Customer relationship Over the years, BlackBerry has shown significant movement and has evolved from being just a smartphone to positioning itself as a versatile and ubiquitous brand. The company practises an approach of positioning its products in the market by doing some distinct marketing activities. This helps BlackBerry to drive awareness and highlight the aspirational value of its products and services. The company has always created deeper engagements with its customers and a call to action through innovative means. What this means is that customers can expect to see more from BlackBerry in the future. The concept of customer value is critical to drive growth for BlackBerry, which recently introduced some exciting offers for its customers on its BB10 devices which include the Q5, Q10 and the Z10. At the compelling price points, BlackBerry loyalists have been able to take advantage of the powerful and innovation driven BlackBerry 10 platform. BlackBerry continues with its commitment of providing an excellent communication experience and providing its customers with value for their money whenever they make an investment in the company’s product offerings. That said, smartphone purchases are also about apps and BlackBerry offers over 130,000 applications through the BlackBerry World. Through the year, Blackberry also ensures to create special consumer offers on paid apps to make them more affordable.
Evolution with revolution Recently, BlackBerry entered the phablet market in India with the BlackBerry Z30 smartphone, an innovative product offering designed to keep people hyper connected, productive and always in control. It offers a unique and engaging user experience with features like the powerful BlackBerry Hub, its exceptional touchscreen keyboard and industry leading browser. BlackBerry Z30 is the ultimate smartphone for the urban youth and consumers who are looking for a bigger screen size, long-lasting battery performance and a best in class productivity experience. The biggest USP of the product happens to be the price point at which it is available, making it a perfect buy for the customers.
50
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 51
Milestones • 90 percent of the Global 1000 rely on Brocade solutions • 90 percent of Internet Exchange Points (IXPs) use Brocade solutions • More than one-third of all Internet traffic traverses Brocade technology.
Edgar Dias Regional Director Brocade Communications Systems India
Key to Success What separates Brocade from its competitors is that it doesn’t propagate itself as a “me too” company or a product. It constantly attempts to build new technologies that benefit customers and the industry as a whole, which has been a key driver for its success. Brocade is synonymous with performance, resiliency, laser focus on automation and simplicity in configuration. While innovation in technology is the key, relationships too matter incredibly in this world with heterogeneous systems that need tight integration. Brocade’s ability to partner with some of the largest server and storage vendors in the world has been a key pillar of success as these vendors have re-badged and resold Brocade technology as important elements of their overall reference architectures. The company’s channel partner policies are amongst the most channel friendly policies as well as have an emphasis on maximization of profitability for the partner ecosystem.
Brand Vision Aggressively working with the new media, without ignoring the traditional media, Brocade Communications is focused on building direct contact with its existing and potential customers. Since its entry into the Indian market, Brocade has delivered the best solutions to its customers. The company has adapted its approach as per customers’ need which has stood it in good stead in developing a respectable relationship with them. Hence it can be said that Brocade as a brand will always be synonymous with delivering the best to its customers.
Brand loyalty & Customer relationship Brocade is a pure networking player - this is well recognized by its partners and customers. The company offers world-class professional services and technical support plans to help organizations reduce cost and complexity of their IT environments, increase operational efficiency, reduce business risk, and grow in a cost-effective manner. A recognized leader in end-to-end networking solutions with a focus on LAN switching, wireless, security, application delivery, and metro and Internet core routing, Brocade is not into offering computing devices like other players who have diversified their focus and got into competitive situations with OEMs. The most innovative product of Brocade would be the VDX switches, which delivers Brocade VCS Fabric technology, an innovative approach to networking that enables organizations to build high-performance, cloud-optimized data centers while preserving existing network designs and cabling, and gaining active-active server connections. For scale-out fabric architectures, Brocade VCS Fabric technology allows organizations to flatten network designs, provide Virtual Machine (VM) mobility without network reconfiguration, and manage the entire fabric more efficiently.
Evolution with revolution Brocade has great technology OEM relationships with Microsoft, VMware, Parallels, Hitachi, and Fujitsu among others. About 70 percent of the company’s business is from OEMs like IBM, EMC, HDS, HP, etc. This gives the company that unique strategic positioning over competitors due to its OEM positioning, technology alliances and non-competing arena. One of the differentiators that Brocade brings to the table is that it introduced Fabric-as-aService. The company brought in Ethernet fabric, which is obviously a technology differentiator. Another differentiator is that Brocade relies on open technologies – its systems work well with all other infrastructure – even competition.
52
|
Brand Book 2014
www.mybrandbook.co.in
Harish Rai Country Manager ComGuard Infosol
Brand Value Since it began its operations in India, ComGuard has managed to build a name for itself in the niche network and security solutions market. Headquartered in Dubai, the value-added distributor has already made its mark in the regional value-added distribution landscape.
Brand loyalty & Customer relationship ComGuard works on the premise that if it’s a brand, it must be uniquely understood. Known for value addition in its services, ComGuard provides complete training and support- pre sales, implementation, post-sales support to its customers who expect 100 % support from the distributor.
Evolution with Revolution ComGuard began its operation in the country with the aim of leveraging services to upcoming vendors and knitting market for new technologies in India. Through the course of time it widened its reach and networks across the cities. The company evolved throughout the years and is in the process of acquiring new relationships. The company provides product and industry expertise to enhance product experience of end users. Investing in enriching people skills and training customers on making best use of technology and supporting them on effective usage of products has been the major strengths. ComGuard adopts channel practice that helps the security vendors to extend their market reach and meet their business objectives.
Key to Success For ComGuard, its network only is its springboard to success. Since without a robust network one cannot do justice to channel marketing, the distributor takes all the pains in strategizing and strengthening the same. ComGuard adopts certain channel practices that assist its vendors to expand their market scope and meet their business aims.
Milestones
• Today, ComGuard’s product portfolio is studded with world class IT vendors like Kaspersky WinMagic, Gateprotect, Acunetix, Array Networks, GFI, Sangoma, Engenius, Content Keeper etc in the areas of Security, Networking and Voice & data. • Top class vendors are ComGuard’s biggest accomplishment. www.mybrandbook.co.in
Brand Book 2014
| 53
Key to Success A combination of strategy, execution and people orientation are jointly taking Canon to the success path and helping it for becoming better day by day.
Dr. Alok Bharadwaj Executive Vice President Canon India
Milestones • Canon launched cloud enabled nextgen inkjet printers for digitally connected Indian homes in November 2013. • In October 2013, Canon launched Ultralight Portable scanner P-215 and a mobile app marking Canon’s entry in the home segment. • To promote photography culture in India, the company launched EOS Academy in September 2013. • In April 2013, Canon launched new WiFi-enabled cameras in India. • Canon has become the pioneer of 100% cashback offer on laser printers under CLAP, Canon Loyalty Achievement Programme. • Canon India’s presence in the retail space for its exclusive brand retail store called “Canon Image Square” and has inaugurated total of 110 stores. Canon Image Square revenues in 2013 registered a growth of 25% over 2012. • With its commitment to the society, Canon India adopted Ferozpur Namak Village in Mewat, Haryana in 2012.
54
|
Brand Book 2014
Brand Vision The success mantra of Canon has been the technology advancements and a wide range of solutions for customer requirements. As Canon’s business is around customer service and it extracts value through the customer lifelong relationships, it creates an emotional connect with the customer, particularly in the B2C domain, Canon is making constant efforts in bringing contemporary as well as the stage value in its brand purchase. Anybody buying a Canon DSLR should be seen as occupying a higher pedestal in the social circle or among friends. This way, Canon is cutting through the clutter. Through repeated experiences with Canon, its customers have built an important credible impression about Canon, which is “Quality”. Quality appropriately covers the best benchmark in technology and therefore is the strongest part of Canon’s brand association.
Brand Loyalty The ability of assessing customer needs ahead of others by offering a wide range for every category of users is an important element for Canon. Hence, customers over the time do evaluate Canon as end-to-end solution provider. Customers can be influenced by any brand at three different levels – customer’s desirability, pre-buying experience and logical reasoning and post-buying experience. The combination of desirability, differentiation and delight is Canon’s 3D conviction for its customers.
Evolution with Revolution In all product categories and domains, there are innovative product introductions that Canon offers right from digital cameras to DSLRs, lenses, inkjet printers, laser printers, projectors, scanners, multifunctional devices, etc. We have been offering innovations almost in every such product category. Overall, Canon’s 360-degree experience enablement is the key to lifting the orbit for creating value for customers.
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 55
Key to Success It is not just one but a combination of elements that have resulted in the success of Check Point. Among these are in-depth knowledge and awareness, understanding business
needs
and
challenges
of Bhaskar Bakthavatsalu Regional Director, India and SAARC, Check Point Technologies
customers and partners and a spirit of excellence and innovation at all times.
Brand Vision
Milestones • Check Point has been leading the Security space globally from the last 20 years • In the process, it crossed the 1 billion
Check Point is driven by 3 things - Customer-driven philosophy, continuous technological innovation and relentless focus on providing comprehensive and innovative security in a constantly changing security landscape. The company believes in providing solutions which solve customers’ business problems by understanding the need of talking in the language of the customer. Sure enough, Check Point has always innovated technologies which solve customer problems. Check Point is a worldwide leader when it comes to securing the Internet and provides path breaking security solutions to protect organizations of all sizes and complexities. While partnering with customers, it ensures that the latter feel protected, assured and content with the offered solutions. It remains dedicated to ensuring customers and partners enjoy the benefits of a simple, practical, scalable, and effective security infrastructure from Checkpoint.
dollar mark • It has always set standards and bench marks for others, right from inception.
Brand Loyalty For a business to be viable, it is most natural for all stakeholders look at what they are getting out of it. From a customer’s point of view, Check Point offers security solutions that provide reliability, comprehensiveness and extensibility with protection being a constant and overriding element. Technological excellence, centred on customers and collaboration and focus on providing all-inclusive solutions lie at the core of its business values.
Evolution with Revolution In a fast changing technology landscape and increasingly varying customer environment, Check Point has tried to strike a difference from its competitors by helping its customers invest in products and services after having understood their threat environment well. Moreover, Checkpoint redefines security as a 3-dimensional business process that combines policy, people and enforcement for greater protection and helps organizations implement a blueprint for security that aligns with business needs. Thanks to its 3D Assessment initiative, Check Point has understood customer engagement in a completely new way. It has also been able to tangibly showcase a customer’s return of investment on security.
56
|
Brand Book 2014
www.mybrandbook.co.in
We Secure the
Internet
#33/1, 4th Floor, Vittal Malya Road, Bangalore-560001 Tel: +91 80 30791400
©2013 Check Point Software Technologies Ltd. All rights reserved. www.checkpoint.com
www.mybrandbook.co.in
Brand Book 2014
| 57
Nupur Sharma Head, Brand Strategy & Advertising, India & SAARC Cisco Systems India
Brand Vision
Key to Success The Cisco success story dates back to its inception. It has shaped the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners and has become the worldwide leader in networking – transforming how people connect, communicate and collaborate.
Cisco is known to build the intelligent network. The intelligent network listens, learns and responds with open interfaces for greater security, simplicity, reliability and innovation at a scale like never before. As a global brand, Cisco can relate to people across the world and builds an emotional connect with its audience. It tries to communicate in a language that relates to its consumer.
Brand Loyalty Cisco’s ability to imagine and invent the future has established it as one of the most valuable brands in the world. It is on the brink of major market transitions, entering the next wave of Internet Revolution and the Internet of Everything (IoE) – an intelligent connection of people, process, data and things. Internet of Everything is a global industry phenomenon that is driving prime business opportunities for Cisco and its customers. Today, 99% of the things in the physical world are unconnected. Amazing experiences will be created as information turns to action on the Internet of Everything. An integral part of Cisco’s DNA is creating long-lasting customer partnerships and working with them to identify their needs and provide solutions that support their success in the marketplace. Customers not only look for a technology provider but they seek a strategic trusted partner who understands their needs and can help transform their business, a partner who can guide them through change, help them solve business problems and shape their organizations for the future.
Evolution with Revolution Customers are an integral part of the Cisco business model. It has solved its customer’s most important business challenges by delivering intelligent networks and technology architecture. Cisco’s focus on integration and technology portfolio provides customers with a competitive advantage that is difficult for others to match. Its ability to build, manage and secure end-to-end IP-based platforms for people, process, data and things will fuel the growth since only Milestones Cisco can connect the unconnected with an • Cisco originated with the LAN (localopen standard, integrated architecture from area-network) market, offering high-end the cloud to end devices. routers, before becoming the leader in the data networking equipment market. By 1997, approximately 80% of the largescale routers that powered the Internet were made by Cisco. • Over the years, Cisco has expanded its solutions to include a broad range of other networking solutions such as Collaboration, Cloud, Data Center, Mobility and Security. • Cisco India story dates back to the mid-nineties. Its foray into the Indian subcontinent in 1995 was part of the AsiaPacific-Japan-China theatre. • In Bangalore, its Global Development Centre is the largest outside the US. More than 830 patents have been filed from India and 500 issued for innovations across all technologies.
58
|
Brand Book 2014
www.mybrandbook.co.in
Key to Success CP PLUS believes that quality and performance help any brand to scale new heights and set new benchmarks in the industry. The surveillance company has been able to achieve that with its constant focus on the quality control and comprehensive solutions and technology. The CP PLUS TeknoLogix Lab, the R&D centre of the company, is the powerhouse to design and develop all futuristic security solutions for the world market. At CP PLUS TeknoLogix Labs, the processes that it follows are constantly evolving to keep ahead of technology.
W. E. Wroldson Managing Director CP PLUS GmbH & Co. KG
Brand Vision
Milestones • Today, in over 60 countries around the world, security experts rely on CP PLUS to complement the service they provide to their clients. • It caters to various fields like banking, public security, and energy resources, intelligentbuilding and intelligent transportation.
CP PLUS’ every innovation is directed towards “Enhancing Vision”, a vision of providing cost and performance video surveillance solutions with value-added solutions to the world market. CP PLUS believes that true commitment to quality and passion for innovation is always rewarded. And that is why it has dedicated itself to bringing to its customers the best and the most innovative security equipment and to continuously bring in high-performance value-for-money security products, thereby consistently improving customer satisfaction index.
Brand Loyalty Since security equipments are often the last line of defence against security threats, CP PLUS comes up with technology that customers can rely upon even when the chips are down. It constantly challenges accepted standards of quality and performance, ever raising the bar, always reaching higher and doing better. Its security solutions are designed to blend into their customers environment seamlessly. They incorporate the best international design and style sensibilities.
Evolution with Revolution
CP PLUS brings out a comprehensive range of surveillance products and solutions such as surveillance Cameras, Digital Video Recorders (DVRs), Intelligent IP Solutions, Network Video Recorders (NVRs), Mobile Surveillance Solutions, Video Door Phones, Time & Attendance Devices, Door Locks, Intelligent Home Automation and allied accessories in India. CP PLUS has introduced the HDCVI technology in its CORAL series of analog CCTV cameras and Digital Video Recorders. HDCVI crosses the highest available resolution of 960H in analog and offers High Definition video quality in existing analog infrastructure. CP PLUS latest QUADRA technology commits to advance the performance of analog cameras, hence breaking the barriers of analog solutions to deliver robust and quality performance in any environment and lighting conditions.
www.mybrandbook.co.in
Brand Book 2014
| 59
Key to Success CyberPower has gained significant success in more than 55 countries like the US, European countries, etc and has been further expanded to India. The company has 102 Patents across the USA, Taiwan, China and Germany. The certifications CyberPower carries: ISO9001/ISO14001, TL9000, IEC QC080000, UL and GreenPower UPS. CyberPower has their own five manufacturing plants. Taking into consideration the above factors, CyberPower is witnessing demand for its UPS in India.
Arun Ghosh MD CyberPower India
Brand Vision
With its recent entry into the Indian UPS market, CyberPower is all set to make its footprints stronger in the country with the passage of time. In recognition of the commitment in innovation, excellence and efficiency, the company has adopted international safety certificates, including UL, UL CTDP, TUV and C-Tick throughout the organization to ensure the best degree of perfection.
Milestones • One of the industry’s leading UPS manufacturers globally. • CyberPower has incorporated green practices throughout the operation. • After doing a lot of study and research on the Indian market, CyberPower has launched an extensive range of products that suit a wide range of customer requirements from large enterprises and data centers to SOHO offices to consumers.
Brand loyalty & Customer relationship
CyberPower is one of the leading brands globally and No. 3 in the world as a power systems provider. Recently, the company has been declared No. 2 brand among the power solutions providers in the USA. CyberPower specializes in high-quality power protection products. Its Power Products enjoying the state-of-the-art technology, CyberPower has gained significant success in more than 55 countries like the US and European countries and has been further expanded to India. There are different aspects that customer expects from the CyberPower products they buy, i.e. quality, price and service. Customer satisfaction is dependent on the way their expectations are met and how well the company delivers its services. CyberPower is a highly approved brand worldwide. Besides being of proven high quality and reliability, its products are 15–20% less expensive compared to the competing brands, which delight its customers and also help in maintaining long-term relationship.
Evolution with Revolution
CyberPower has set up its offices in the tier-I cities, i.e. Mumbai (Head Office), Kolkata, Delhi, Bangalore, Hyderabad and Chennai. It is on its way to start offices very soon in the tier-II cities. The company has already signed with major big players as a national distributor. CyberPower expects a minimum of Rs.100-crore revenue in the first year of its operations.
60
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 61
Hemal Patel CEO – Cyberoam Technologies – A Sophos Company SVP & MD Sophos India
Brand Vision A leading global provider of network security solutions with globally acclaimed and certified products/features, Cyberoam’s corporate tagline – “Securing You” reassuringly speaks in the language of its consumer of securing his every move – in office/while travelling/ or at home. Cyberoam binds security with the user’s identity, working as the private security guard for the user and brings security down to the user level and secure the user. Cyberoam is committed to securing the growth aspirations of not only its customers but also remains steadfast to help its partners earn absolute business differentiation and new growth opportunities.
Brand Loyalty
Key to Success Cyberoam’s collective strength from various key areas in product engineering, security innovation, channel expertise and global customer reach has given it an unprecedented opportunity to break in emerging prospects of network security with greater force and unmatched elements of technology leadership, product portfolio and industry reach.
As a Security brand, Cyberoam has incessantly put its efforts in building innovations in products that can earn their place as techno-economic intervention and not just products. It believes that capturing market share begins with seizing mindshare. But it is also important to relate with how customers behold one. Cyberoam’s customers always see it as their partners in achieving business transformation. Its vision for network security assumes a bigger onus and chases goals beyond securing networks. It is committed to providing its customers with desired choice, control and actionable intelligence to seize what they need against the continually evolving forces of business and IT.
Evolution with Revolution Cyberoam’s innovations are based on in-depth customer surveys and feedback and hence its new features and products are actually the answers to its customers’ pain areas. Having a committed infrastructure in place allows Cyberoam to have granular understanding of what customers want the key challenges they face right from making a decision to doing deployments in security technologies. This had brought many laurels indeed. Cyberoam now being a part of Sophos is all set to culminate into clear gains for its customers. This development creates an impeccable “one-stop-shop” portfolio, providing its customers with every flavour of security technology, from end-point protection to enterprise security solutions, all under one roof.
Milestones • In less than a decade’s time, Cyberoam has succeeded in becoming a market leader in network security. • Demonstrated its commitment for rigorous evaluations like common criteria eal4+ certification and launched NGFWs with a very different approach. • Integration with Sophos has given Cyberoam a new paradigm to explore. The development is moving in the right direction with a lot of clarity of purpose and has a strong strategic roadmap up its sleeve.
62
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 63
Key to Success
Suneet S Tuli CEO Datawind
Milestones • DataWind is the inventor of Aakash/ UbiSlate and is widely acknowledged for developing UbiSlate the world‘s lowest cost tablet computers • DataWind named to MIT Tech Review’s 2014 list of 50 Smartest Companies • Businessweek magazine’s forecast for 2014 referred to DataWind’s super cheap tablets as disrupters • In 2012, Forbes magazine named the CEO of Datawind, Suneet Tuli among the Impact 15 list of “classroom revolutionaries” who are using innovative technologies to reinvent education for students and teachers globally • In November 2012, the United Nations Secretary General, Ban Ki Moon, launched Aakash2 at the United Nations. The United Nations Secretary General referred to DataWind’s products as the “great enabler with potential to transform people’s lives”. • Quartz magazine referred DataWind’s technology as one of the five most disruptive technologies introduced in 2012.
64
|
Brand Book 2014
The entire UbiSlate range of low-cost Android tablets today heralded as the world’s lowest-cost 7-inch Android computing devices mark the disruptive pricing and frugal innovation in this category. PocketSurfers, a lineup of 5-inch smartphones too embody these traits. UbiSlate is the commercial version of Aakash tablet and is regarded as the largest selling brand of 7-inch low-cost android tablet in India.
Brand Vision
As brand custodians, Datawind endeavours to find a fine balance of message, word, tone, experience and visual depiction that appeals and speaks a language of both the heart and the mind with intended recipient target audience. The creation of the brand UbiSlate found its spark with the resounding success and interest in “Aakash”, has since been a memorable experience and continues to be an exciting journey for Datawind. The brand represents the core benefit and offering of DataWind - i.e. “Ubiquitous Connectivity offered through a low-cost web access and computing device”. It is special, for it brings the company closer to its vision of bridging the digital divide.
Brand Loyalty
Not only is Datawind famed for delivering feature-rich, quality web access and computing devices at the most affordable price, the company is also credited for delivering the world’s lowest-cost tablet to India as well as to the world. Customers enter into a relationship with Datawind not only for the value and affordable solutions it delivers to them but also for products high on technology. The brand is geared to forge and sustain a long and beneficial relationship.
Evolution with Revolution
Driven by the vision to bridge the digital divide by creating access and reach through its devices, Datawind offers a brand promise of offer a Ubiquitous mobile solution that stands on two firm pillars of technology and affordability. The strengths of these two benefits combined, help Datawind deliver great value for money to its customers. Additionally, customers can harbour the expectation of DataWind/UbiSlate setting new benchmarks of affordability.
www.mybrandbook.co.in
Key to Success From the beginning, Dell has been focussed on listening to its customers and understanding their unique technology needs. Customer engagement has been its mantra, whether it is its ATL and BTL activities or social media or providing customer purchase experience. It has an active listening programme, which tracks what customers are saying about Dell online, aside from leveraging the power of social media to engage directly with customers. This coupled with expanding its retail store presence and deeper engagement with its consumer channel partner network has helped reach more Indian consumers and expand its presence in the Tier-II and Tier-III markets.
P. Krishnakumar, Executive Director & GM, Consumer & Small Business, Dell Computers India
Brand Vision
One of the key things central to the Dell brand is its focus on its customers. The brand not only uses its customer interactions to enhance the quality and user experience of its products, but also makes the purchase experience easier for its customers. Dell has been focussed on three strategic areas of change, in an effort to ensure that the brand remains relevant to customers, employees and stakeholders long into the future – Ensuring that the world sees one, consistent Dell brand, Putting customers and their “outcomes” from technology at the core of the Dell promise and Leveraging Dell’s unique differences.
Brand Loyalty
The differentiating factor for Dell is the fact that the ambition to deliver is not restricted to products alone. Whether it is through online, phone, or in person, Dell has made efforts to ensure that its products are available to customers as per their preferred way of purchase. Dell is in the process of building a robust network, in terms of product availability, assistance in adopting technology, after-sales service and product exchange that the customer may be able to reach out from any corner of the country. This results in customers becoming loyalists and therefore displaying keenness in coming back to Dell, every time they make an investment in personal technology.
Evolution with Revolution
Milestones • Dell is one of the few brands that have maintained its focus and commitment to the PC market in India with share gains in Q4 CY13 to capture 18.2% of the overall PC market. • In the consumer segment, it has grown to capture the No. 2 position with 17.1% in overall PC Client and 24.1% in the Notebook market. • Aside from a strong retail presence in several thousand Tier-II and Tier-I multibrand outlets and large format retail stores, Dell energetically ramped up its retail presence, growing from just 47 stores in April 2013 to 175+ Dell Exclusive Stores today. • Introduced an online payment platform called Dell Express Shipping Affiliate (DESA). • 2013 also saw the launch of one of its biggest Consumer brand campaigns with the launch of a 360-degree Personal Achievement campaign and “I Can Do Kuch Bhi” ad campaign.
www.mybrandbook.co.in
With a motive to enable, Dell has invested efforts in projecting a consistent brand image for itself, which incorporates the idea that technology can help individuals and organizations in achieving their goals, more efficiently. Dell prides in the efficiency and accessibility that comes with each new device that is purchased. As the service framework is expanding, Dell is also expanding availability of the products. These services put together with the technology that drives the Dell brand is what makes customers trust Dell in the manner that they do today.
Brand Book 2014
| 65
Ravi Bharadwaj Executive Director - Marketing Dell Computers India
Brand Vision
Key to Success Everything Dell does has the customer at its heart. This has primarily paved the way for Dell to win several marquee customers in India like Flipkart, Wipro, Indian Bank, Capgemini and Tech Mahindra. Apart from winning customers, Dell has also been recognized with awards from the industry. Dell’s focus has always remained on creating products with customers and their great experiences in mind, since what is important is not the technology alone. At the end of the day, Dell belives that customers are its brand ambassadors and their success stories are its achievement stories.
Dell has been focussed on three strategic areas of change in an effort to ensure that the brand remains relevant to customers, employees and stakeholders long into the future in order to ensure that the world sees one, consistent Dell brand, putting customers and their “outcomes” from technology at the core of the Dell promise and leveraging Dell’s unique differences.
Brand loyalty & Customer Relationship
Dell has a strong listening program, which tracks what customers are saying about the company online. As the result of over two billion customer interactions each year, the technology giant has been able to develop deep, unique customer insights which have helped it enhance the quality and user experience of its products and services. Dell has been recognized globally for its expertise and leadership in the use of social media and that has also added to the credibility and therefore power of the Dell brand. Its comprehensive efforts in both brand and business have resulted in the Dell brand being recognized as a trusted company by both consumers and enterprises and as a technology advisor for growing SMBs.
Evolution With revolution
Milestones • For the third consecutive time, Dell EqualLogic has emerged as the 2013 Market Leader in iSCSI Storage in a survey conducted by research firm IT Brand Pulse. • Has been featured amongst the top 5 in the Software and IT sector by “The Best Companies to Work for – 2013” survey conducted by BT and PeopleStrong.
66
|
Brand Book 2014
Over the years, Dell has been able to project its brand as really being an advocate of how technology can help customers and companies achieve more. From reducing the time it takes doctors to develop personalized treatment plans for children with cancer, to helping entrepreneurs get their businesses off the ground faster or to help expand a child’s imagination and interest in technology, Dell works to empower people and equip them for success. It is not about technology for technology’s sake alone, but rather quality of the outcomes that can be achieved. Social media has emerged as a powerful technology tool, to leverage Dell’s brand, improve product development, engage customers and develop active online communities.
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 67
Key to Success Founded in 1986, D-Link has over the past 28 years evolved as a major player in the networking industry, which is why D-Link networking technology now surrounds everyone, enriching homes and businesses, connecting its customers to the most important people in their lives.
Milestones • 1989 – D-Link makes its own Ethernet Chips • 1996 – Launched 1st Managed Ethernet Switch • 2002 – Launched 1st Wireless IP Surveillance Camera • 2005 – Patent for D-Link “Zone Defence Security” • 2006 – Launched 1st end-to-end Solution Security, 1st 802.11n Products, 1st Green Ethernet Product • 2010 – Launched Smart TV pioneered Boxee Box • 2011 - 1st Cloud Camera, Cloud Router and Cloud Storage launched • 2012 - SharePort Technology, launched 1st Wireless AC Cloud Router • 2013 - 1st 11AC Portable Router with wearable camera 1st LTE Cat 4 Router Launch of Baby Camera
68
|
Brand Book 2014
Tushar Sighat CEO D-Link India Ltd.
Brand Vision
Having carried forward its legacy for three decades, D-Link has grown and evolved as a major player in the networking industry. It still continues to evolve in a fast-paced and fiercely competitive environment. With its aim to empower its customers and living to its goal of nurturing a truly customer-focussed culture, D-Link is focussed on meeting their customers’ needs by using innovative technology and providing high-performance and cost-effective solutions. D-Link strives to serve customers with respect, knowledge, and personal attention regardless of whether the customer is an individual or a large corporation. This approach has allowed D-Link to successfully provide consistent quality of service and care. D-Link is also pioneering green technologies that save energy and offer greater reliability.
Brand Loyalty
Carrying forward its legacy of innovation, D-Link continues to build a strong network of people who rely on D-Link for all their network needs. The current consumer product portfolio is organized around the concept of a digital home that helps users to connect, share, view, entertain, and work. Moving ahead, D-Link will continue with its endeavour of expanding consumer base by expanding its product lines and providing innovative solutions at competitive prices. D-Link has invested heavily in creating an infrastructure that offers solutions to effectively meet customers’ requirements. As a networking vendor with an industry experience spanning over 28 years, it completely understands the needs and demands of its customers.
Evolution with Revolution
Over the years, D-Link has grown to be positioned as the world leader in the networking domain. It stands today to meet the demands of consumers and businesses with a broad range of products that are reliable, affordable, and easy to use. It started with building products to connect Desktops using Hubs/Switches. Similarly, in the laptop era it connected the world with Wireless Access Points and now with the new-age technology of smartphones, D-Link has innovated with its series of Wireless Mobile companions which are extremely portable, just like the smartphones. All along the way, innovation has remained one of its prime strategies that have helped D-Link achieve such a stature.
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 69
Key to Success Its ability to spot technology shifts early and invest ahead of the curve
Amit Mehta Director – Marketing Emc Data Storage Systems
Milestones • In 2004, EMC acquired VMware to aid enterprises in their virtualization journey • In 2005, EMC acquired RSA to address the growing cyber security landscape that enterprises and Governments were being challenged with • In 2011, it was Isilon and Greenplum to deliver scale its NAS and analytics • In 2009, EMC joined forces with Cisco to create VCE and invent converged infrastructure (Vblock) for packaged cloud ready infrastructure • In 2013, EMC, VMware and GE created Pivotal to capitalize on Big Data. Pivotal is a new company that unites strategic technologies, people and programs from EMC and VMware. Pivotal’s mission is to enable customers to build a new class of applications, leveraging big and fast data, and do all of this with the power of cloudindependence
Evolution with Revolution…
As an agile leader, EMC has spotted trends early and has invested to address enterprise customer needs. Its market performance is well reflected in the acceptance of EMC as a proposition. Last year, when the overall industry was down, EMC grew its business and took away share from competition in India, thus changing market dynamics for itself totally. What differentiates EMC from the rest can be are the five strong areas that it boasts of. One, it offers the widest portfolio of storage solutions. Two, it understands the need for securing information and offer a leading portfolio of Trust based solutions from RSA. Three, it understands virtualization, for which credits go to VMware. Four, information being the new crude, it has Pivotal to help enterprises drive value through mining. Finally, it offers enterprises an open federation model where they can pick best of breed as against competition.
70
|
Brand Book 2014
Brand Value
The brand EMC and ‘Information’ are both synonymous in the real sense of the term. The evolution of EMC as a brand has been in line with changing consumer expectations and its product proposition. This is evident in the transformation EMC has undergone in the last couple of years, from that of a pure play storage and hardware player to a solution provider for technologies like Big Data, Cloud and Trust. Information being the most valuable asset, EMC has worked towards helping IT departments to store, manage, protect and analyze it through innovative products and services. In simple words, EMC enables businesses and service providers to redefine their operations and deliver information technology as a service.
Brand loyalty Relationship
&
Customer
The brand promise offered is simple. While designing the IT future, partner with the people who are leading it. From a pure storage perspective, EMC offers the industry’s widest portfolio – right from basic storage to hybrid, to flash ready to all flash. It is also hailed as a leading player in the software defined storage and enterprise grade web scale movements. EMC enables the software-defined enterprise so your enterprise can stay ahead in mobile, cloud, Big Data, and social media. Additionally, EMC is also at the forefront of addressing the skills gap issue in Cloud and Big Data through its EMC Academic Alliance Program.
www.mybrandbook.co.in
Key to Success Emerson Network Power is uniquely positioned – where the company consults its customers on end-to-end solutions based on their requirements and a firm focus on energy efficiency. The market is highly competitive with multinationals as well as several local players too operating in the space. The company is capitalizing on the industry mindset by strengthening its product portfolio through Up-selling and simultaneously enriching partner skill-sets. Speed of execution and training the breadth of Emerson’s directly managed partner base are also key factors owing to which Emerson is seen as troubleshooters by the industry at large.
Brand Vision With formidable track record of technological innovation, new-to-the-world solutions and established expertise and flawless customer support, Emerson Network Power has matured into a unified platform for technology infrastructure protection solutions ranging from “grid to chip” level. The company is now a global leader in enabling Business Critical Continuity Solutions.
Brand loyalty & Customer Relationship Emerson Network Power brand has a legacy of getting things done and helping their customers 24x7. Customers expect not just top-notch solutions from the company, but also consultancy that can advise them on end-to-end solutions best suited to their requirements. As business requirements and drivers of today’s enterprises are evolving, the demands and challenges incurred on IT infrastructure too are getting diversified. Emerson Network Power has always focused on ‘Customer First’ approach. The company has maintained a healthy and longstanding relationship with its customers and has delivered solutions based on their requirements.
Evolution with revolution
Ankesh Kumar Director - Channel Products & Marketing Emerson Network Power
Milestones • Frost and Sullivan’s ‘Voice of Customer’ 2013 for most preferred UPS brand in IT/ITeS; manufacturing and process industries; Power, Oil and Gas; and overall Customer Service Leadership (Above 20 kVA) Award. • Best Innovation Award at ACREX 2014 • Received recognition title in three prestigious categories at the CIO CHOICE 2014. Emerson Network Power was recognized for the Liebert® Pex Chilled Water in the Data Center Cooling category, for Emerson Smart Solution in the Integrated Data Center Solution category, and for the Trellis™ platform in the Datacenter Infrastructure Management category.
As technology and business objectives alter, IT departments have to approach their physical infrastructure strategies in a way which addresses these objectives and maximizes efficiencies in infrastructure design, management and planning. To align these infrastructure challenges with CIO strategies, Emerson Network has come up with Smart Solutions. Smart Solutions is a ready-made data centre in a box intelligent solution containing power, cooling and management systems which optimizes data centre efficiency in all IT environments regardless of their size. These smart solutions make sense to SMBs, which have fewer employees compared to a large company but still require managing computing systems and large applications. Traditional data centres take a long time to build and incur huge costs. By comparison, data centres in a box are cost-effective solutions and fall in the realm of ‘plug and play’ and can be used almost immediately. Emerson Network Power also launched Trellis mobile suite, an extension of the Trellis platform to meet the growing demands of data center infrastructure management (DCIM) or the management of IT and facilities. The app, available on Apple iPad, enables CIOs to gain real-time visibility in data center on the go. One can monitor data center capacity in real time even while away from the computer. Users can monitor capacities outside the facilities and even in the middle of an important meeting.
www.mybrandbook.co.in
Brand Book 2014
| 71
Lawrence Lim Regional General Manager EnGenius Networks Singapore Pte. Ltd.
Brand Vision EnGenius Networks Singapore Pte. Ltd, a branch of Senao Networks Taiwan, is the sales, service and marketing hub of the Asia-Pacific region since 1993. It is the gem in the networking industry that works on R&D, manufacturing and production, quality control, brand development, all by itself. This Taiwan-based networking vendor is one of the few major wireless networking companies to manufacture its products and establish in-house R&D centres. Thus, EnGenius has the control over components and supply chain which serves as a key competitive differentiator. EnGenius is well known for competency in wireless connectivity. EnGenius has grown to expand its product line from only wireless AP and AP controller, to also POE switch, IP camera and networking cloud platform. With years of leadership in the long range wireless, EnGenius provides total network connectivity solutions for home consumers, small and medium-sized business, enterprise and various environments such as campus, hotel, hospital and city hotspot coverage, 3G offload
72
|
Brand Book 2014
Pushker Tiwari Country Manager - India EnGenius Networks Singapore Pte. Ltd.
and wireless surveillance. Its wireless LAN products are designed to deliver high-performance, long range, feature-rich, ease-of-use and yet affordable to cater to various deployments. Today, EnGenius has extended the wireless technology into mobile applications. It has created various mobile applications on the iOS and Android platforms to cater to the consumer market. Cloud features have been implemented into SOHO and consumer networking products at affordable prices. In the enterprise market, it builds in advanced features in the access points such as band steering, client limitation, traffic shaping, management software, etc. EnGenius access point has been awarded No. 3 best-selling AP vendor in 2013 based on the NPD Group research after Cisco and Aruba Networks. Apart from that, EnGenius products have been awarded international awards such as Taiwan Excellence, Computex d&i and Red Dot Awards for its outstanding product design and performance.
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 73
Key to Success Envent has not been made overnight and with never ending communications through different tools today Envent has been running at its best towards success. Its efforts put in the new media have propelled and helped the company in increasing its brand position.
Milestones
• Envent has always been focused on increasing brand equity through its channel business, simply because through this customers can have hands-on experience of its products. It is this effort which has made it possible to occupy space on the counter shelves in more than 500 cities across India • Envent has explored other means to reach out to its customers. Envent products can be seen on more than 20 shopping portals including the giant ones like Indistimes, Flipkart, Snapdeal etc. • Brand Envent today interacts with more than 2 Lac followers each on Facebook and Google+ on daily basis • Within this short span of operations, around 1 Million customers have been added to its customer list. • Envent has proved itself both in terms of international quality standards and competitive pricing by entering in the panel of Authorized Partners of many global leaders in IT, Telecom, Software, Consumer Electronics, Apparel, LFR etc.
74
|
Brand Book 2014
Sukhesh Madaan Founder and CEO Envent World Wide
Brand Vision The name Envent originates from the word “Invent”. While the name highlights the creative part of it, the tag line “Accessorizing your Digital World” focuses on the product line Envent is dealing with. These two combine to deliver the complete brand image, a brand positioned as a premium and innovative lifestyle accessory name. At Envent, one-to-one communication is given more priority over mass communication so that more and more local flavor can be added to the communication, which can eventually touch the heart the consumer. For example, in its packaging,Envent highlights the consumer benefit of the features instead of technical jargons. As a proud India brand, the words “Designed in India” are boldly engraved on the package, since all its products are developed after extensive research on consumer needs. Putting “Thank You Card” inside all packagings is another initiative to connect with the consumers on one-to-one basis. Moreover, undersigned by CEO, this card is a bold emblem of its undoubted confidence and trust on product quality.
Brand Loyalty Customers do not buy products; they just buy benefits which can fulfill their need. But it’s the credibility of the brand which helps the customers reach to the purchase decision. Envent has established itself as a premium innovative brand. A big aspect of its competitiveness is the wide range of its product offerings and the complete replacement warranty that comes with these products. With more than 100 SKUs spread across all 3 categories – IT Peripherals, Telecom Accessories and Lifestyle Extras, Envent is always there to fulfill all consumer needs. Almost all our products are CE, FCC & RoHS certified. Although to implement this standard, the production cost increases upto 15%, but we are not compromising on our commitment to offer best in class eco-friendly products to our customers.
Evolution with Revolution Envent was born out of a need, actually a demand, a demand that has arise from new & confident India for technology, innovation and value for money. Envent as a consumer friendly brand is committed to offer cost-effective products with international quality/ design standards developed and designed as per consumer need.
www.mybrandbook.co.in
Key to Success Ericsson has been associated with the Indian telecom industry for 110 years. Since then, it has powered virtually every facet of telecommunications in India, right from handsets to entire networks. Ericsson India has over 18,000 resources and offices across 25 locations. Ericsson in India is leveraging on its combined strength by setting up the manufacturing unit in India, the Global Services organization and state-of-the-art Research & Development facilities.
Ruchika Batra VP- Communications, Ericsson India
Brand Vision Ericsson has structured its entire business on Master Brand Structure, wherein it operates under a single brand “Ericsson”, as One Ericsson. Hence, only one commercial brand name, “Ericsson”, persists with one common brand identity for the entire group. This helps Ericsson build brand equity since the single-point focus is on brand investments. It believes that the whole of Ericsson provides a stronger and more competitive offering than the sum of its parts. Ericsson’s brand strategy has been created to support its vision of “being the prime driver in an all-communicating world”, a world in which all people can use voice, images, data and video to share ideas and information whenever and wherever they want. Its brand strategy, articulated through its vision, and a set of tools that define its brand system and a globally embraced way of working, Ericsson works towards realizing its business strategy and objectives.
Brand Loyalty Ericsson’s portfolio addresses three overall growth areas – mobile broadband, managed services and operations and business support systems. Its services offering perfectly match these areas with state-of-the-art expertise in consulting, system integration and network deployment and integration and support services. The unique combination of global competence and local presence ensures bestin-class solutions to its customers. Its customers also get access to a broader expertise that comprises of its extensive product offerings and brings stronger value proposition to address their business priorities.
Milestones • 1903 – Received first order for manual switches from the Indian Government. • 1930 – First sales office in Calcutta was opened by Ericsson’s British company. • 1971 – Ericsson India starts full-fledged operations in India. • 1994 – Manufacturing facility in Jaipur established.. • 2005– Received global certification from DNV for ISO QMS 9001:2000 and ISO EMS14001. • 2008 – Formation of a Global Services Centre (GSC). • 2011 – 3G deals signed with Bharti, Aircel and Vodafone. Ericsson India holds about one-third of the existing 3G rollout. • 2012 – Exports from Ericsson’s manufacturing facility Jaipur started. • 2013 – RCOM Managed Services deal. www.mybrandbook.co.in
Evolution with Revolution Ericsson has made it a regular practice of evaluating its brand perception across all its stakeholders, which is also an extremely important exercise since it gives it the insights on how Ericsson is positioned in the market and the power to differentiate itself from the clutter. It also reiterates its stronghold on innovation, integrity and customer centricity and becomes core to its business as it translates to everything Ericsson does across the global ecosystem.
Brand Book 2014
| 75
Key to Success From introducing the world’s first seethrough wearable head mount display – BT Moverio 100 to introducing the L and M Series Ink tank Inkjet technology printers, from portable photo-printers like the hugely successful PictureMate to 3D home theatre projectors, Epson has always endeavored to bring more joy to the life of its consumers Milestones through its unique solutions. Tushad Talati Senior General Manager - Brand & Communication Epson India
Brand Vision Today brilliant, compact, energy-saving, high-precision technology breakthroughs have allowed Epson to create and then lead entirely new market segments, resulting success in different categories. At Epson, all activities and initiatives are undertaken to make Epson indispensable to its customers and society. All the company’s efforts are built around delivering on the promise that the company makes as a brand.
Brand loyalty & Customer relationship Trusted throughout the world because of their commitment to customer satisfaction, Epson is a progressive company. The company’s core expertise lies in innovating new product lines for fast-growing markets. It has focussed its strength on not just in offering groundbreaking technologies but offering products that meet the requirements of the consumers. Its endeavor is to provide digital imaging solutions to consumers for home, business and office use. The customer is at the heart of everything Epson does. Therefore a deep understanding of the customers’ needs and wants is imperative. Once Epson would be able to tap into and understand what the customer wants Epson will try to align everything it do to ensure that it deliver based on that. This is what differentiates Epson from others.
Milestones • In 1998, an Epson Stylus Color 800 inkjet printer became the first printer in space. • Epson developed the world’s first TV watch back in the 1980s. • 2000 – Epson Stylus Pro 9500, large format pigment-ink printer with outstanding lightfastness • 2002 – 5760 dpi Inkjet Printer • 2005 – Postcard sized mini-projector • 2007 – Epson Perfection V500 Photo, the world’s 1st LED scanner • 2010 - Epson PictureMate Pm310, the portable photo printer with a built-in 7” digital photoframe • 2011 – World’s first Original Ink Tank system Printer launched • 2012 - Personal Wearable Display
76
|
Brand Book 2014
Evolution with revolution Throughout the historical period, the company has changed people’s lives and ushers in new dimensions by creating ground-breaking products and services through the relentless pursuit of technological innovation. Over the past many years, Epson has been consistent in bringing to the market a number of path-breaking products that have gained immense popularity amongst consumers. The company has enjoyed the first mover advantage in many product categories and it is difficult to define one product segment that the brand is synonymous with.
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 77
Key to Success Growing along with the industry, it has identified the key areas of resource building to design and manufacture innovative solutions and serve future business initiatives that finally led to the launch of the brand “BestNet” four years back. The successful extension of its marketing portfolio has earned them customers across all the key verticals. Moving along, the growing economy has offered the brand with huge opportunities to position both the Eurotech and the BestNet brand among other players.
Anuj Jain Managing Director Eurotech Technologies
Brand Vision Milestones • Eurotech has introduced products that are more energy-efficient with sustainable practices across the product lifecycle, thereby reducing carbon footprint. • BestNet brand is superior in design and quality and meets the industry’s demand with affordable pricing and excellent support. • It offers the most comprehensive list of Active and Passive networking products both in Fibre and Copper.
As an innovative IT solution company, Eurotech believes in “BestNet” brand that clearly reflects its role and also makes its identity committed to delivering cost-effective resources to the customers. The “BestNet” brand continues to represent the core principles and commitment to support and values. It is known for trustworthiness and reliability – things that are essential to the business, creating a solid outside-in perspective. It also works to create culture and foster a sense of collaboration and transparency between the brand and customers.
Brand Loyalty BestNet works closely with customers and engages them to understand their requirement to bring world-class IT solutions. It is a trusted, well-known and established brand that connects with the users and offers them a compelling solution. It continues to raise the level of interaction with customers that will help them build lasting relationships.
Evolution with Revolution The challenging economic scenario and
a
price-sensitive
market
offer great opportunity to position the brand and its compelling
product
line.
Moreover, the huge base of small and medium businesses (SMBs) in India has presented tremendous opportunity for Eurotech to grow and survive. The wide range of BestNet product line is helping organizations simplify their infrastructure and reduce costs with high-performance secure and scalable solutions, thus making it a trusted name in the market.
78
|
Brand Book 2014
www.mybrandbook.co.in
Key to Success F5 works with its customers and partners in a transparent and trustworthy manner. This has been its foundation since the beginning and will continue to be its way forward.
Milestones One of its most recent and pivotal milestones
has
been
establishing
leadership in the Indian marketplace. As per the latest IDC report, F5 ranked No. 1 position in the Indian market by garnering 33% market share.
Parag Khurana Managing Director F5 Networks
Brand Vision F5 Networks solutions are designed for an application world – that ensures users to have fast and secure access to applications anywhere in the world and from any device. It provides strategic points of control throughout the IT infrastructure, enabling organizations to scale, adapt and align with the changing business demands and drives business forward on a solid foundation of IT agility. It provides an open architectural framework, offering IT organizations innovative ways to deliver services that generate true business value.
Brand Loyalty Regardless of their role in an Enterprise, F5 Network’s customers enjoy absolute confidence to “Leave No Applications Behind”. F5 prides itself on technology and operational excellence. This is evident in the launch of F5 Synthesis, which happens to be its vision for delivering device, network and application services without constraints, for enterprises to achieve a state of “Leave no applications behind”. Its customers benefit from tested deployments, services to solve specific business challenges and technological advances from a market leader who knows applications true and through.
Evolution with Revolution All businesses grow, some more rapidly than others. F5 designs solutions/products that support its customers’ business tomorrow; because when tomorrow comes they will have that edge over their competition. Its BIG-IP – industry standard of Application Delivery – family of products offers the application intelligence network enterprises that need to ensure applications are fast, secure and available. All BIG-IP products share a common underlying architecture – F5’s Traffic Management Operating System (TMOS), which provides unified intelligence, flexibility and programmability. Together, BIG-IP’s powerful platforms, advanced modules and centralized management system make up the most comprehensive set of application delivery tools in the industry.
www.mybrandbook.co.in
Brand Book 2014
| 79
Key to Success Fortinet pioneered the Unified Threat Management (UTM) approach that many organizations have adopted to improve visibility and control of their network security while lowering complexity of their networks. Very few security technologies leap out of nowhere to occupy a major segment of the market within a few years. Unified Threat Management, also known as UTM, is one of those few.
Milestones • 2000 – Ken and Michael Xie founded the company in October 2000 with the objective to develop technology that could address the next-generation of network security threats. • 2002–2004 – In May 2002, Fortinet introduced its first FortiGate multi-threat security appliance. Around 10,000 FortiGate systems were shipped by April 2003, less than one year after first production. • 2005–2007 – By mid-2005, Fortinet had already shipped more than 100,000 FortiGate appliances. • 2008–2013 – In the last two years, Fortinet has expanded its product portfolio to offer end-to-end Security to its customers. In November 2009, the company completes its IPO and begins trading on Nasdaq as FTNT. Today, more than 13 years after its creation, Fortinet surpasses 1,300,000 units shipped.
80
|
Brand Book 2014
Rajesh Maurya Country Manager – India & SAARC Fortinet Technologies India
Brand Vision
Formed in 2000 and now a global leader in high-performance network security, Fortinet is a 100% focussed company on security and technology innovation. The company designs, develops and markets its portfolio of products and services to deliver the most innovative high- performing network security platform that allows organizations to securely build and grow their IT infrastructure, while simplifying it and reducing costs. It proves itself to be a true global network security leader. Since the first flagship FortiGate network security platform was made available in 2003, Fortinet has shipped more than 1,300,000 units to over 170,000 SMBs, enterprises, service providers and governments, including the majority of the 2012 Fortune Global 100 – across the world.
Brand Loyalty
Customers rely on Fortinet to protect their constantly evolving networks in every industry and region in the world. Fortinet’s products are regularly setting the norms in terms of cost/ performance ratio and reliability. With its fully in-house developed technology, Fortinet has total control over the design of its products, making no compromises on quality, performance and reliability. In fact, technological innovation is at the heart of Fortinet’s strategy to address the stringent security requirements of its customers. Fortinet’s solutions are continuously enhanced with the latest technological innovations to remain at the forefront of the industry in terms of functionality and performance at the best price.
Evolution with Revolution…
Having won more than 149 patents and with 108 more patents pending, Fortinet is the only vendor to have earned certifications across all core security technologies. These independent certifications demonstrate the company’s ability to consolidate multiple security technologies into a single device while still meeting the highest standards of performance and accuracy. From wired/wireless networks and messaging systems to web applications, databases and much more, Fortinet’s solutions portfolio helps secure the broad enterprise information infrastructure, allowing customers to ensure security and control of their networks, users and data.
www.mybrandbook.co.in
Network Security Vendor of the Year
Authorized Distributor
Bangalore Chennai Delhi Mumbai
Rakesh Viswanathan Binu Ninan Sanjay Salman Navin Mehra
rakesh@fortinet.com bninan@fortinet.com sanjay@fortinet.com nmehra@fortinet.com
+91 96868 12345 +91 98400 36767 +91 99711 12865 +91 98925 60700
Telecom Wireless
Saurabh Chopra Jason Nadar
schopra@fortinet.com jasonc@fortinet.com
+91 98200 98248 -91 98846 20747
High Performance Network Security Fortinet: 18/10 Cunningham Road, 302 SALEH CENTER , Bangalore 560052. T www.mybrandbook.co.in
el: +91-80-4132-1699 Fax: +91-80-4132-1689 Brand Book 2014
| 81
Key to Success Understanding the real meaning of security, threats and problems faced and providing with the necessary tools to their customers to implement as a solution is the key to success. It is this value that it tries to bring to all the departments within an organization, across all segments, has helped GajShield to push implementation of security even in market verticals that treat it as an investment rather than as an expense.
Milestones • GajShield Infotech (I) Pvt. Ltd. since its inception in 2002 focuses on providing Complete Security Solution to Corporates • Since Data Leak and Cloud Security has now become the centre of all security policy implementation in an organization, GajShield has been highly benefitted to push the brand in large enterprises too and not limit it to being a player in mid and small segment only. • GajShield’s solutions have been implemented at more than 10000+ locations worldwide by customers from BFSI sector.
Sonit Jain CEO GajShield
Brand Vision It is not a common practice for a company like GajShield, to use a lot of technology jargons in their branding. But all communication with consumers is ensured to take place in their respective languages. This has helped the consumer to relate with its products and also helped it to put across even difficult technical messages in a much simpler way. Based on the communication medium and the segment of consumers it targets, the language of its products are based on what value it provides to that segment, be it the higher management, HR department, technology department or even the end users. Everybody plays a key role in securing their organization and to explain this in their language helps GajShield to connect with every individual in the organization.
Brand Loyalty A brand has to connect with a consumer. Its message has to be simple for them to understand even while trying to explain high-tech solutions. GajShield’s unique Data Leak Prevention solution helps customers to connect with its product more easily. The real threat of security lies within an organization and that is what the brand tries to convey in simple terms. It has successfully driven the focus of security brands from external threats to internal threats. With computing moving from office to anywhere, even when on field, the concern is always about confidential data reaching wrong hands. Under such circumstances, Cloud Security with Data Leak provides an edge to GajShield that helps to track the misuse of internet within an organization leading to improved productivity. The simplicity in implementing and managing the product helps the technical team to implement even complex security policies within their organization.
Evolution with Revolution Rather than competing, GajShield has worked towards differentiating its product from its competition. Since its focus has been more on internal security, its customers have been able to relate with the real problem of security threat while connecting to the internet. Its Cloud Security portfolio ensures that the same security follows when their employees are on the move, thus protecting their IP and data which differentiates them from their competition and keeps their data safe.
82
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 83
Sunil Grewal Director - Sales GIGABYTE Technology (India) Pvt. Ltd.
Brand Vision ‘Insist on Ultra Durable – Lasting Quality from GIGABYTE’, ‘A New Standard in Durability’, ‘Leader in Motherboard Innovation’, ‘Working Miracles – New 8 Series Ultra Durable Motherboards’ – these are some of the taglines that highlighted the durability and quality features of its products. The idea is simple - even products or services should speak the language of the consumer that is clearly highlighted in these punch lines. Consumers should feel that the product they have purchased or are planning to purchase should take care of all the requirements they were seeking, and more. If a vendor company understands the customer’s psyche comprehensively and what he is looking for in a product or service, it should go the whole hog to provide it. Enhanced product features and after-sales service infrastructure go a long way in fulfilling the same.
Brand loyalty relationship
&
Milestones • Since launching the first Ultra Durable technology in 2006, GIGABYTE has made significant advancement to the critical power delivery area of the motherboard by using low temperature, highly efficient, long lifespan components • In India, Gigabyte is primarily a channelfocused company with over 95% of its business coming from its channel partners • Recently debuted the GIGABYTE Ultra Durable 5 Plus quality standard on GIGABYTE 8 series motherboard models • Opened GIGABYTE Exclusive Service Centers at key market locations across the country.
Key to Success Introducing bringing
in
innovative new
features
technologies
in
and the
motherboard industry has what set Gigabyte apart.
Customer
GIGABYTE brand has been always familiar with Product innovation, ever since its inception. As a matter of fact it creates value for the endcustomer through product innovation and a toprate post-sales service set-up. GIGABYTE has always initiated the trend of bringing in new technologies in the motherboard industry. Since 2006 the company has been setting and patenting multiple quality standards every year, such as 24 Phase Power VRM, 2oz Copper PCB, Dynamic Phase Power Switching Energy Saving Technology, All Solid Capacitor, and TouchBIOS, Power Stage IC, to name a few.In India, GIGABYTE has been offering motherboards with technologies, designed to protect PC and components, against the four main problems that an average Indian PC user faces – Humidity, High Temperature, Power Failures and Static Electricity. Customers too expect a durable, highperforming product from GIGABYTE.
Evolution with Revolution Product Innovation has always ruled GIGABYTE products. In fact, it is one of the many companies which has been evolving in terms of innovation in product quality and features right since its inception. For instance, Its 8 Series gaming motherboards with the revolutionary OPAMP technology is the first DIY motherboard with this technology.
84
|
Brand Book 2014
www.mybrandbook.co.in
GIGABYTE 9 Series Ultra Durableâ„¢ Motherboards
*Product features may vary by model. *Motherbaord models may vary based on local distribution.
GIGABYTE Technology (India) Pvt. Ltd. Tel: 022-40633222; Website: www.gigabyte.in; Toll-Free: 1800-22-0966; www.facebook.com/GIGABYTEindia Mumbai, Chhattisgarh, Vidharbha, Goa 99677 18653; Rest of Maharashtra 99221 13396; Gujarat: 97250 59195; Delhi, Uttar Pradesh: 99583 72672; Punjab, Chandigarh, Jammu & Kashmir: 97818 33433; Himachal Pradesh, Haryana, Uttarakhand 99100 86976; Madhya Pradesh 96695 45600; Rajasthan 99100 86976; Bihar 90075 45577; Jharkhand 90405 06080; West Bengal 90075 45577, 9748502710; North East 98642 30150; Orissa 90405 06080; Andhra Pradesh 99675 15866, 90000 77671; Karnataka 99675 15866, 81236 86976; Tamil Nadu 99675 15866; Kerala 98950 99231 www.mybrandbook.co.in Brand Book 2014 | 85
Key to Success The team Global is in itself a big success.
Additionally,
principsls’
trust
and partners’ engagement and market coverage in more than 600 towns are the key to its success.
Prashant Prakash CEO Global Infonet
Brand Vision Milestones • Market coverage in more than 600+ towns. • More than 35% of its revenue comes because of the efforts put in by the team.
Global Infonet is all about partnerships. It builds its brand by action, speed of execution, winning trust of its principal vendors and partners. Global builds this through its fleet of people’s first approach who go to the marketplace to execute things fast. Having commenced its operations in 2001, Global Distribution Group has successfully positioned itself as a focussed distribution player with a significant reach across territories. The Group has successfully transformed itself from a regional IT products distribution firm to a leading crosscontinental IT distribution powerhouse offering all the facilities.
Brand Loyalty Global has taken an execution route to build its brand rather than spending money on advertisement. Its principals’ trust and confidence and its partners’ engagement and faith are the biggest brand promotions Global does for its brand. This also serves to be a big value addition to the brand. Partners and principals, on the other hand, have very high expectations of Global. They drive the company for extensive market coverage, direct to retail model and going out and selling for them at the marketplace.
Evolution with Revolution Focus, a huge basket of products, one-stop solution for every customers’ need is what Global’s vision is. Global aims at bringing lots of opportunities where partners would make money and get the best RoI possible. It brings brands and products that are well respected and partners can count on them for their growth. Creating markets for the brand it is dealing with has been its core strength. Every brand has products which are innovative and over a period Global has developed them to take it to the marketplace.
86
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 87
Key to Success The secret of success for Globus Infocom Ltd. has been accomplishment of customer delight by providing them exceptional services and an extremely high Repeat Order Ration.
Milestones • Setting up of first Manufacturing facility in Dehradun in 2007 • Setting up of an in house R&D department in 2007 • Setting up of Second Manufacturing facility in 2010 • Launching 3 Innovative products year by year for the past many years
Brand Value
Kiran Dham Vice President Marketing Globus Infocom Ltd.
With a right combination of resources, Globus Infocom Ltd is bringing technology solutions to the market and in the process, ramping up fast to cash in on the opportunities by providing multifaceted solutions to organizations in sectors like Defence, Paramilitary, Government, PSUs and Education.
Brand loyalty & Customer relationship The leading manufacturer and distributor of innovative and quality products, Globus Infocom has been serving its customers through DGS&D rate contract, ensuring their utmost satisfaction by servicing their requirements with precision and on schedule, and extending support through its strong Pan-India service network. One of the leading solution provider companies Globus Infocom understands the needs of the user and comes up with solutions which are state-of-the-art and at the same time user friendly. The company’s most Innovative product is Interactive Projector which is 3.5 kg in weight, excellent in reliability and performance and has in-built interactivity, which makes it a complete package of Reliability clubbed with great performance with most attractive feature of turning any wall into an Interactive surface. The applicability is to each and every segment with provision of transforming the complete learning experience into a dynamic and interactive session. Working with precision and great sense of responsibility, Globus has a customer base of more than 15,000 satisfied customers and boasts an extremely high Repeat Order Ratio.
Evolution with revolution Making a strong presence for the past 13 years, Globus is continuously serving the customers and has done various surveys and understood the hardships faced by customers when using any previous products and the actual requirements of the users. It’s an organisation with a vast experience and an in-house R&D team which is continuously making Need Based, reliable and rugged products, tropicalised to Indian environmental conditions with a Service mechanism catering to 24 Hour Resolution time. Most importantly, the innovative system integrator, Globus Infocom has positioned its brand as the first Indian Company in this industry to have a manufacturing facility in India.
88
|
Brand Book 2014
www.mybrandbook.co.in
www.mybrandbook.co.in
Brand Book 2014
| 89
Milestones • Over the last couple of years the company strengthened its services expertise and expanded into regions like Middle East and Singapore • Its Enterprise Services, a part of HCL Services Ltd, has strengthened its enterprise footprint by winning many large deals and services contracts from various leading corporate and government customers. Some of the major service contracts bagged by HCL comprises of - Unique Identification Authority of India (UIDAI) Managed Services, DCN (Defence Communications Network), e-Public Distribution System project from the Union Territory of Andaman and Nicobar, Security & Surveillance deal from Dubai Electricity & Water Authority (DEWA) to name a few.
Rothin Bhattacharyya Chief Strategy Officer HCL Infosystems
Brand Value A well known, respectable and mature brand that HCL is, it has shone as a leading flag bearer of the India IT industry, with one of the largest sales and distribution network in the country. It has also added another feather to its cap as a value added distributor for partners covering more than 15000 towns across 664 districts in India. Believing that the brand has to deliver on the promise it has made to its customers, HCL places adequate importance on customer satisfaction and support, which in turn has helped HCL in servicing its customers better. It also goes the extra mile to understand the needs of its customers and partners by partnering with some of the world’s leading technology companies to develop and offer customized solutions.
Brand Loyalty In order to best serve a customer one has to have the right mix of service offerings and understanding of the customer. With an in-depth understanding of customer requirements across domains, HCL is focusing on vertical specific solutions and services and offers comprehensive offerings in IT Infrastructure Managed Services, Enterprise Application Services, Cloud Computing, Life Cycle Services, Office Automation Services, Document Management Services, Managed Print Services and Break fix Support Services. Its key differentiator in services is its nation-wide footprint of its service engineers, which ensures commitment to customer satisfaction, quality and assurance.
Evolution with Revolution
With over 35 years of Industry experience, extensive domain knowledge across all industries and business functions, HCL is enabling its customers to grow and remain committed to transform the way customers do business. This is possible since it provides solutions that are best suited for them. As a brand, HCL has a very strong connect and presence with consumers and enterprises in India, which is built on its strong legacy in systems integration, services and personal computing. Key to Success HCL’s success lies in its people and its technology expertise. It has always gone the extra mile to understand customer needs, given utmost importance to customer satisfaction and partnered with the leading technology companies to develop and offer customised solutions backed by one of the largest service support network in the country.
90
|
Brand Book 2014
www.mybrandbook.co.in