My Brand Book 2014 Part-2

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Key to Success Understanding and delivering value from data creates new and meaningful opportunity. This integrated strategy is HDS’s path to develop data into information for customers’ innovation. This strategy helps to discover, analyze and use data for new competitive advantage.

Yogesh Sawant Channel Head Hitachi Data Systems

Brand Vision Building a brand is a critical aspect for any business. Hitachi Data Systems’ brand promise is centred on innovation as it is an essential engine of positive change with information being its fuel. Hitachi Data Systems builds superior information technology and services to help organizations store, manage, access, search and correlate information across different sources. It is the trusted partner who helps customers innovate with information to make a difference in their world. Innovating intelligently has helped Hitachi lead its market, grow the company and change the world.

Brand Loyalty Having partnered with the leading global corporations, HDS develops data into information they can use for innovations large and small. It helps medical organizations connect disparate data to make faster diagnoses, retailers to turn customer data into new revenue opportunities and government agencies to connect information globally to make the world safer. HDS’ vision is to create a better world through social innovation technologies. The strategy to achieve it centres on integrating infrastructure, content and information layers with vertical industry applications to help organizations turn data into valuable business insights.

Evolution with a Revolution Today, in an increasingly complex data-driven world, usable information forms as it rises through complex systems – human and machine. Data and content become information. Hitachi’s strategy integrates layers of technologies and solutions with the industry-focussed applications to help organizations find, evolve, use and cultivate value from its information. Hitachi Data Systems is currently focussed on large-scale transformative projects that bring about social and economic change by helping state and corporate entities store, protect, search and transform their disparate data points into actionable information for everyone.

Milestones • Taking Storage Virtualization to the next dimension, Hitachi Data Systems announces the next step in storage virtualization, taking it to the next dimension to provide a continuous cloud infrastructure.

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Brand Book 2014

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