E-Magazine 2014 Part -3 by My Brand Book

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Key to Success Cynthia Gokhale Marketing Head Zicom

Zicom’s world-class performance over the years has helped build a strong brand name and carve out a relationship of trust with customers.

Milestones

• Be listed on the Indian Bourses in 1995. • Pioneered the category of Electronic Security In India. • Introduce 24 x 7 Zicom Command Centre (ZCC) in 1995. • Introduce wireless security equipments in the home and retail segments. • Introduce Security Services called e-SaaS (Electronic Security as a Service).

Brand Vision Committed to provide safety to customers by continuously developing and offering new technologies, innovative products, solutions and delightful services by abiding all its commitments to customers, Zicom has carved out a niche for itself as India’s one of the major electronic security services providers, since its incorporation in 1994. With time, Zicom has advanced in the most customer-focussed manner, evolving and transforming with every passing day to cater to the changing customer needs. Besides the fact that it stands out as one of the few companies with the strongest top-of-the-mind recall, Zicom is credited with changing the face of the Electronic Security Industry with the launch of its first of its kind “Electronic Security as a Service (e-SaaS)” business. Currently, Zicom has expanded its Service Network to 12000 customers from 800 cities across the country since it believes that something as essential as Security should not be compromised.

Brand Loyalty Zicom is synonymous with security and surveillance. For Zicom, the perception of its “BRAND” is built by its customer’s experience of the brand. And hence, it take utmost care to ensure that it trains all its staff as well as new recruits on the service standards maintained by Zicom. This enables Zicom to maintain consistency in the brand experience with the customer. The 3N’s that are the strong pillars of Zicom’s growth are, “need from the customers”, “necessity for the customers”, “nerve of the customers” in regard to the products that would make them feel safe. The sense of “Feeling Safe” is what Zicom provides the customer through the selling cycle of Zicom’s products.

Evolution with Revolution Over the years, Zicom has evolved significantly - from a security project-based company to a security products company. And today, it is one of the largest security services provider in India. Zicom’s unique, customer-centric business model helped it deliver world-class security to customers at an affordable rate. With the introduction of Cloud-based solutions, it has expanded its network by establishing a strong Command Centre. Zicom’s products and services deliver safety, security and peace of mind to over a million customers across 400 cities in 22 states.

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Key to Success Focus on Quality, Provide good aftersales service, Continue to innovate – this is the Success mantra for ZOTAC.

Deepak Gupta Country Manager – India, Bangladesh, Pakistan, Sri Lanka and Nepal, ZOTAC India

Brand Vision ZOTAC has always been marketed as a premium brand for VGAs and mini PCs. All its marketing efforts emphasize on two aspects – quality and service. With innumerable awards and accolades, it goes on to prove that it is by far the number one NVIDIA graphics cards in the market. ZOTAC has different strategies for different stakeholders. While profit-oriented marketing and sales collaterals are targeted at the channel, for gamers there are marketing activities which communicate the performance of the products. For industry verticals, ZOTAC promotes its aftersales service, etc. In short, it talks to various stakeholders in their language.

Brand Loyalty From ZOTAC as a brand, customers expect the highest quality of products. ZOTAC has been consciously portrayed as a premium brand. Customers know of every product of ZOTAC to be of the highest quality. Right from its packaging to bundling, ZOTAC pays minute attention to detail. ZOTAC products have always performed better and customers can always expect quality and performance from ZOTAC as a brand. ZOTAC symbolizes quality and performance in the Indian market. By bringing in the latest technology from around the world, ZOTAC is the first brand to launch mini PCs in India. It has a global tie-up with Ubisoft by which it bundles Assasins Creed with all its GPUs.

Evolution with Revolution

Milestones • ZOTAC was launched in 2007 in India. Within five years of its launch, it was the number one NVIDIA graphics card brand in India. • ZOTAC has grown to 25 service centres, 2 distributors, innumerable retailers and dealers and 3 departments – sales, marketing and service. • ZOTAC was the first company to introduce mini PCs in India. • The market share of ZOTAC graphics cards is 53% of the total NVIDIA graphics card market. ZOTAC grows at the rate of average 40% per year.

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ZOTAC has built a brand image in the past years that does not require a customer to be convinced to buy a ZOTAC product. Since ZOTAC is known for the quality of its products, it is natural for customers to go for ZOTAC. It strives to maintain the quality standards it has set and constantly try to improve the performance of the products through R&D. The end-result is superior products.

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Amit Saxena Director – Marketing ZTE India

Key to Success ZTE products have always been the hero for the company. Its belief in innovating and investing in its products, solutions and services which are directed towards the precise customer needs has resulted in ZTE today enjoying a strong brand recall with its customers. It also invested a lot on research and development which helped it bring innovative products and solutions in the ICT domain.

Brand Vision ZTE envisages a situation where its customers recall only ZTE when they think about the technology in ICT or in telecom. Such an accomplishment ZTE wishes when it comes to building its brand name. It also wants to be perceived not as a mere product company or box seller, but a complete solution provider. ZTE’s tagline “Bringing you closer”, clearly implies that it is innovating and offering the technology which works best for customers’ needs through ground-breaking products, services and end-to-end solutions. ZTE wants its offerings to reach directly to customer’s heart. For instance, when ZTE does global product launches, it always keeps into consideration as to how it can customize these products for the Indian customer’s needs. Its branding and marketing communications also have a regional flavour, in which decent investments have also been made, especially on the online platforms.

Brand Loyalty ZTE takes pride in the fact that whenever customers think about the data cards, they always recall ZTE because of the product quality and reliability of usage it offers. This is also partly credited to the market leadership ZTE enjoyed in the Indian datacard segment, with strong tie-ups through operators. Essentially, ZTE always had a strong focus on the need-centric innovations which have helped it in introducing reliable products. ZTE also does not clutter the consumer’s mindset with a lot of feature additions just for the sake of it. It focusses simply on the niche products with value additions which are really useful for the end-customers. In spite of being an international brand with the leading international certifications and IPR, its products are priced very affordably.

Evolution with Revolution Founded in 1985, ZTE has built up a brand that has emerged as a leader in technology innovation, delivering superior products and business solutions to clients all over the world. It constantly tries to bring in the technology which will offer customers what they desire from the brand ZTE. Constant fulfilment of this is what helps it break the clutter and build the emotional connect with its customers.

Milestones • ZTE started its business in India closeto 10 years before with a small office and strength of 4 people. It is through constant focus on delighting the Indian customers that today the company has grown to a strength of 1,500 people with 214 service centres across the country. • ZTE enjoys a huge base of 36 million Indian customers from terminals standpoint. • ZTE entered the open smartphone and data cards market and is establishing ZTE’s open smartphone brand with Indian customers. It will continue to innovate while introducing newer and better devices for the Indian customers.

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Industry Bodies in India Shouldering their responsibilities that is expected of them, the industry bodies in India have been showing its active participation in the economic growth in the form of bringing out studies, surveys and research papers on current topical issues. They play a vital role in enhancing efficiency and global competitiveness of Indian industry and to expand business opportunities both in domestic and foreign markets. Needless to say, the role of industry bodies is vital to the growth in the economic and industrial development of the country. Apart, from the above-mentioned role, trade associations come to the support of their members by furthering the cause of their genuine, legitimate needs and interests. With the increase in the competitiveness in the international business world presenting new challenges, the importance of the industry associations gets increasing as they are the harbinger in safeguarding knowledge of technology and innovations through an array of experts in their panel.

Associated Chambers of Commerce and Industry of India President - Rana kapoor ASSOCHAM Corporate. Office 5, Sardar Patel Marg Chanakyapuri, New Delhi – 110021New Delhi - 110 048 Tel: 46550555 (Hunting Line) Fax: 01123017008/9 E-mail: assocham@nic.in Association of Competitive Telecom Operators President - Naveen Tandon 601, Nirmal Tower 26 Barakhamba Road Connaught Place New Delhi - 110 001 Tel: 011 - 43565353 Fax: 011 - 43515353 www.acto.in Association of Unified Telecom Service Providers of India President - C S Rao B - 601, Gauri Sadan.5 Hailey Road New Delhi - 110 001 Tel: 011 - 23358585 Fax: 011 - 23327397 www.auspi.in CDMA Development Group B V Raman (Country Head) Suite 802, Millinium Plaza Tower –B, Sec-27,Gurgaon-122001 Tel: 0124-4200150 Fax: 0124-4200151 www.cdg.org Cellular Operators’ Association of India Chairman - Himanshu Kapania 14 Bhai Veer Singh Marg New Delhi - 110 001 Tel: 011 - 23349275 Fax: 011 - 23349276 www.coai.com

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Communications, Multimedia and Infrastructure Association of India President - N K Goel C – 73, DDA Golf View Apartments Saket, New Delhi - 110 017 Tel: 91 - 9811129879 www.cmai.asia Confederation of Indian Industry (CII) President - Mr. Ajay S. Shriram The Mantosh Sondhi Centre 23 Institutional Area Lodi Road, New Delhi - 110 003 Tel: 011 - 24629994 Fax: 011 - 24626149 www.cii.in Federation of Indian Chambers of Commerce and Industry President - Ms. Sidharth Birla Federation House Tansen Marg New Delhi - 110 001 Tel: 011 - 23738760 Fax: 011 - 23320714 www.ficci.com India Electronics and Semiconductor Association President - Shri. M N Vidyashankar Unit G-02, Ground Floor Prestige Terminus-II 901 Civil Aviation Road Konena Agrahara Bangalore 560 017 Phone: +91 80 4147 3250 www.iesaonline.org Internet and Mobile Association of India President - Dr. Subho Ray 406,Ready Money Terrace 167, Dr Annie Basant Road Mumbai - 400018, Maharashtra Tel: 022 - 24954574 Fax: 022 - 24935945 www.iamai.in

Internet Service Providers Association of India President - Rajesh Chharia 612 – A, Chiranjiv Tower 43 Nehru Place New Delhi - 110 019 Tel: 011 - 26424001 Fax: 011 - 41608472 www.ispai.in Manufacturers’ Association for IT Executive Director - Mr Anwar Shirpurwala 4th Floor, PHD House Opp. Asian Games Village New Delhi - 110 016 Tel: 011 - 26855487 Fax: 011 - 26851321 www.mait.com NASSCOM President - Mr. R Chandrasekhar International Youth Centre Teen Murti Marg, Chanakyapuri New Delhi - 110 021 Tel: 011- 23010199 Fax: 011- 23015452 www.nasscom.org WiMAX Forum Chairman - Mohammad Shakouri No. 500, 13 Main 21st Cross, BSK II Stage Bengaluru - 560070 Karnataka Tel: 080 - 26711647 www.wimaxforum.org BICSI President - Mr Ketan Kothari, District Chair, India District Contact: +91 9821033881 Website : www.bicsi.org Fire and Security Association of India President: Mr. Rajan Luthra Contact : 022-22785640 Website : www.fsai.in www.mybrandbook.co.in

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Technology Evangelists of India

We are of the firm belief that people are the most important part of any transformation process. Needless to say, they are the pivot around which the growth and success of an organization revolves. To sum up, it is about connecting people who have their different takes on the products, technology and knowledge. Here comes into play the decisive role of a Technology Evangelist who is universally accepted as being responsible for driving early adoption of emerging technologies and, more importantly, who thinks in a value-accretive way, meaning the evangelists look at how they drive the next value level. In short, a Technology Evangelist is a person who attempts to build a critical mass of support for an emergent technology in order to establish it as a technical standard in a market. Evangelists are expected to play a major role in formulating the domestic needs and conditions at affordable price points. Today, India is being seen as one of the worldâ&#x20AC;&#x2122;s most promising economies, thanks to the prevalence of important parameters that attract investment into a country. A question that is pertinent in this regard is that India has the potential of becoming the manufacturing hub of the world. Whether this goal can be achieved is a matter of conjecture. But it is for certain that India can ill-afford to neglect this aspect which is of great import if the country is to become a powerful economic player in the comity of nations. Efforts are being made to create an electronics manufacturing ecosystem to prevent the loss of billions of dollars of foreign exchange in such imports every year. Technology evangelists can come to the rescue by realizing the dream of India becoming a manufacturing hub. Another area where technology evangelist plays an important role is the security which is becoming complex with each passing day. Due to the increasing proliferation of mobile devices, apps and transactions, one can expect mobile threats such as man-in-the-middle (MitM) attacks to increase in the coming months. The cyber-villains are looking for greener pastures for making money as hacking is now a big business. However, to offset these nefarious activities, Technology evangelist can offer security tips which are foolproof. Technology evangelists have a major role to play in developing custom standards to meet specific Indian conditions by suitably reviewing existing standards and create an ecosystem for manufacturing in the country moving towards digitization. Our editorial board has worked hard to pinpoint the evangelists who have contributed a lot in different categories ranging from Printers to Cloud-based security and converged infrastructure. We believe that they are the real heroes in the industry. This Coffee Book, as usual, has recognized their role at regular intervals. www.mybrandbook.co.in

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BIG DATA Big Data is for creating new levels in the business dynamics and has attracted phenomenal attention from all quarters. It is like filtering data (Useful Information) from a mountain of data which is the biggest challenge. Big Data organizations transform lives and businesses. When we talk of implementing Big Data, there are various challenges, but it is also true that there are definitely bigger opportunities if we define properly. According to a recent study done by Gartner, Big Data currently has the most significant impact on social network analysis and content analytics with 45% of new spending each year. Currently, the factors driving the Big Data market are financial trading, analysis of online customer behaviour, media research and social media. Success with big data depends on having a proactive approach rather than constantly trying to catch up. Each organization must develop a strategy and roadmap. Big data is becoming increasingly mainstream as businesses realize its benefits, including improved operation efficiency, better customer experience and more accurate predictions. Adoption of Big Data is to plan, manage and maximize operations and the solution will enable high performance and scale as the business demands. Rajesh Janey, President, EMC India & SAARC Accelerating EMC’s growth in India stands top in Rajesh Janey’s scheme of things. He perfects his role as a technology evangelist with great finesse. Entrusted with the task of enhancing relationships with partners and alliances in India, he creates thought leadership for EMC in focussed areas such as Cloud, Big Data and Trusted IT. As a technology evangelist, he is equipped with qualities expected of him. Rajesh bets big on cloud, big data and trust which will help the company outperform market growth. Capable of motivating and inspiring others to achieve desired results, he has a good understanding of the industry, technology, business and market realities. He is well aware of the fact that adoption of innovative solutions is the key to getting the early mover advantage. Having a passion for technology, Rajesh applies creative thinking and application to cut through the clutter and makes the best use of the EMC forum and in transformation Coach initiative – a mobile lounge which showcases solutions and demos focussed on cloud, big data, and trust and travels to key customers in the top seven cities over a six months period in India, bringing them closer to EMC’s world-class technology leadership to discuss the challenges and opportunities that the industry faces and deliberates on the future course. Lux Rao, CTO – Technology Services, HP India Today, unstructured data accounts for 85% of the information in the digital universe. Enterprises everywhere are trying to access and manage this torrent of information. Much of it is created in real time in forms that can’t be used—video, audio, email, blog posts, tweets, texts, images, and more. As per survey by HP only 2 percent of business and technology executives said their organizations can deliver the right information at the right time to support the right business outcomes all of the time. It is all about the power of information Insight. Welcome to the World of the Internet Minute !! Big Data signals anything but “business as usual.” In fact, preparing your organization for the volume, velocity, and variety of this information tsunami actually calls for a planned transformation of IT and a new way of thinking about how to use it. Just think about it, every 60 seconds, the world generates massive amounts of unstructured data: • 98,000+ tweets • 11,000,000,000 instant messages • 1,820,000,000,000+ bytes of data created • 695,000 Facebook status updates • 168,000,000,000+ emails sent

MOBILITY Mobile devices continue to outgrow PCs as preferred primary computing devices. According to Gartner, by 2016, at least 50% of the enterprise email users will rely primarily on a browser, tablet or mobile client, instead of a desktop client. This new mobile environment means higher security risks, as inherently unsecured mobile devices carry increasingly more business-critical information. Applications are playing a key role, offering more capabilities. While the opportunities mobile presents are significant and mobile has become an enterprise requirement, there are a number of challenges clients face like compliance with corporate policy, development and deployment of mobile applications with secure connectivity to corporate infrastructure. Mobile technology is a huge area that is still highly underutilized in India. Mobile phones have reached nearly every household in India, which opens a huge new market for mobile applications. Advait Vaidya, Head – Product Management, BlackBerry India As a technology evangelist, Advait Vaidya performs his job of evaluating new technologies to determine if it is something the organization would benefit from. In his capacity, he has to observe and decide whether the new technologies are relevant for his business and viable from a cost standpoint. Understanding the technology behind the product and how it would impact the ultimate business goal stands high in Advait’s scheme of things. According to him, it is most useful to think of technology as the best process to solve complex problems and take advantage of complex opportunities within the organization. Having been with BlackBerry for the last five years, Advait has had the opportunity to work on some of the most path-breaking products and technologies developed under the BlackBerry brand, that have redefined the product philosophy. He has been an integral part of providing the desired technological support to the new BlackBerry smartphones which come with advanced software features. Asoke K. Laha, President & Managing Director, Interra Information Technologies Asoke is a coach to mentor others onto a growth route toward technology and business success. He also serves as a leader who offers himself as an all-time resource and helpline to anyone and any open issue in the organization. He never closes his door and discussion to any issue and is a strong believer in the growth by way of brainstorming and experimenting. As a first-generation entrepreneur, Asoke’s key success is: Customers need them exactly for that. He helps them to become, in Horlicks ad language, “taller sharper stronger”. Through IT empowerment, he helps them and gives them concrete aid to grow in their respective environment and stay ahead of the rival companies. Last but not the least, their company has been constantly aligning the available infrastructure to support their customers. They have not just world-class development centres in Noida and Kolkata, but they are consciously working on developing an ecology of their own – again to help their customers. The company’s contribution

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and services to their clients like Mazda, Verio, Vitria, Conagra, Dell speaks volumes of their role as a technology evangelist. K. Bhaskhar, Senior Director, Office Imaging Solutions, Canon India Increasing customer base should not be the only motivation for a technology company. The push should be about making difference in your customer’s processes and their infrastructure. This will expand the horizon of meeting and exceeding customer’s expectations and building confidence in the new buyers. With a profound understanding of the trends and needs of the market, Bhaskhar comes out with flying colours by ensuring that technology is translated into enhancing user’s satisfaction and productivity. Never losing sight of the feedback from the market, Bhaskhar adopts a customer-focussed approach while developing sustainable technology. As a successful leader, he is able to prioritize business and plot strategies to continually stay ahead in the market and yet is able to motivate his staff and make them strive for bigger challenges always. Needless to say, this value creation approach has helped Canon maintain No. 1 position for the last 7 years in the A3 MFD segment.

Ketan Patel, Director – Consumer Category, PPS, HP India Ketan’s focus at HP is to create new possibilities for consumers and enable people to engage and share content on their terms while helping enterprises to make their business efficient and give strategic advantage to them through the line of HP’s innovative notebooks, tablets, desktops, hybrids and VoiceTabs. Mobility is by far one of the industry’s biggest trends. With the changing times, the industry has witnessed a change in the customer’s behaviour. Today, as the lines between work space and personal life get blurred, people want access to technology anytime from anywhere. Ketan’s thrust lies in designing innovative, highquality products that adjust to his customer’s work and life. It is not just about convenience, it is also about connected experiences. At HP, he is creating compelling connected experiences together with great hardware.

Sriram Gopalaswamy, Head – Commercial Marketing, Lenovo India Sriram manages marketing for the commercial business in Lenovo. As an integral part of his role, he continuously explores, evaluates and applies new technologies to increase return on investments (RoI), and create a larger impact with his target audience. In the last couple of years, Sriram has seen that the engagement rates with his customers significantly increase if he runs his message across to them across different platforms that connect with them during different times in a day. Sriram continuously studies how competition reaches out to customers and partners. He also looks at global communication trends and sees if he could cost-effectively integrate some of the more innovative means to keep in touch and reach out to the target audience. For example, he is currently working on a content marketing idea that integrates the concept of viral videos and social media to reach out to businesses more effectively.

Apratim Sharma, Country Product manager – SBG, Asus (India) As a Country Product Manager at ASUS India, Apratim’s primary role is into managing Product Life Cycle, specifying the current and future product requirements as per the local market demand and competition, design product SKUs, managing overall product availability and supply chain, etc. In today’s digital era, technological advancement is what sets you apart from your competitors in the market. One of the reasons where we have an edge over our competition is our inspiring knowledge about all the latest technologies and our expertise to deliver what we aspire. Apratim strongly believes in technological innovation that includes from ultrabooks to hybrids. By pioneering many new innovations, trends and technologies like ultrabooks, they have garnered a substantial mindshare as well as market share. Apratim has witnessed the technological transformation and has been a brand that puts technology and design aesthetic first.

Data Center There was so much activity in the data center arena in 2013 -- from innovative approaches to reducing data centers’ environmental impact to the software-defined-everything trend -- that it would be foolhardy to try to sum up all the data center trends to watch for in 2014 in a single post. However, one of the most persistent trends of 2013 was the steady stream of alternative methods for powering and cooling data centers. And this is going to lead the way ahead in this space. Shrirang Deshpande, Director, Data Center Business, Emerson Network Power in India Shrirang heads the role as a data center head at Emerson Network Power in India. A significant part of his job is to evangelise technology concepts and best practices related to energy efficiency and how companies can create more efficiency within their data center operations. Creating awareness amongst customers and other stakeholders is a prerequisite to ensure they understand about the products for their IT infrastructure, as much as communicating with technology influencers and buyers alike about the data center landscape and emerging technologies, therein educating the buyers on various tools. www.mybrandbook.co.in

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Emerson operates in a space where change is the norm. Shrirang has been talking about energy efficiency in data centers and the critical need to employ Infrastructure Management and Monitoring Solutions. Demands driven by economic and market conditions have necessitated that Emerson builds awareness around the adoption of IT management tools and services in order to make data centers more energy-efficient or “green”. Over the years, Emerson has also worked closely with a host of bodies such as the Uptime Institute and Bureau of Energy Efficiency (BEE), and has developed industry best practices, as well as a host of research to assist in building energyefficient and reliable data centers. Some of these are the most energyefficient data centers operational in the country with up to Tier-III accreditation.

BYOD As businesses are in the process of allowing employees to bring their personally owned computers, smartphones and tablets into the workplace and access corporate applications, the popularity of BYOD is increasing fast. This will allow application availability at anytime, from anywhere, and will help business slash procurement costs. However, the increasing popularity of these devices will create several problems for IT departments as they attempt to mitigate risk, and this signals a tough future for the PC and laptop manufacturers. When it comes to BYOD, one of the most overriding threats is the loss and theft of these devices. Edgar Dias, Regional Director, India, Brocade According to Edgar, BYOD and the explosion of data (especially video content) are causing many new challenges as the amount of data becomes too big to handle in terms of getting value from it and in defining a strategy. Enterprises will go back to the basics in 2014 and ask fundamental questions of their data center infrastructures as they look to deal with unprecedented data volumes: What are the objectives? Are we collecting the correct data? How can we use this to enable change in our business? Edgar states that companies which cannot answer these questions adequately will struggle in the next 12 months. Furthermore, he expects to see one or two significant cases of network shutdowns caused by data overload.

Manish Sharma, Managing Director, Panasonic India In his capacity as the Managing Director of the company, Manish Sharma plays a critical role in setting technology and commercial strategy for Panasonic. Manish works with his R&D team to set the technology roadmap and also with the sales andmarketing team to set yearly tactical plans. His career has spanned from hands-on R&D operations to strategic planning and policy making. According to him, an evangelist is someone who is brutally honest about the product and is out there to tell the truth, even if sometimes it means not making a sale. As an evangelist, Manish gives his team the freedom to experiment, and ultimately brings to life those groundbreaking innovations that will inspire more innovations. For Manish, his role as an evangelist starts with having a strategy that fuels growth through technological innovations which are extremely vital to survive. Through his journey, he has tried to understand the Indian consumer durable market and catapult the brand to make it high on the local flavour across India.

VIRTUALIZATION With the passage of time, virtualization is all set to play a bigger role as IT organizations morph into more and more of a services management framework. Many companies are quickly realizing the value in moving to virtualization. Virtualization has been commoditized. Fast becoming a natural way of doing business, today it is less about the process and more about the business enablement of what virtualization allows the clients to do that they couldn’t do before. Virtualization, mobility, internet applications and security and storage are like the backbone of information technology and are here to stay.

Sridharan Mani, CEO & Director, AMI Sridhar’s strong focus is on creating and delivering product and service solutions on emerging technologies and trends in healthcare and cloud. The objective of orchestration would be to have a completely automated self-service also while trying to integrate multiple tasks. The role of Sridharan in AMI is to identify the needs of the market and determine and architect products that align the organization’s business with the market needs. Storage forms the fundamental building block of the information-centric world today. From the organization’s server infrastructure to business data to the data of individual users, Storage servers bring everything under one big umbrella. Technologies such as Server virtualization, Cloud services, VDI and BYOD are changing how businesses operate. As we share our knowledge and expertise on Storage, we gain insights into the needs of the market. By using dynamic infrastructure frameworks to manage loads, provisioning, and visualization and on-demand clustering using Hadoop, help to cut down costs while still providing enough flexibility for future expansions.

CLOUD COMPUTING It can be said without a shadow of doubt that transition of cloud computing from being the latest industry buzz word to an accepted operational expenditure is nearing completion. Cloud has emerged as an IT service that businesses, both enterprises and SMBs, have already adopted or are in the process of evaluating its adoption. The adoption of cloud computing by SMEs is also increasing at a greater pace. According to a survey, it has been found that the number of companies with 10 or fewer employees adopting paid cloud services will triple in the next three years. Concerns around understanding security requirements for cloud services are top of the mind for nearly half of business and technology executives

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in India. More than half of those surveyed also indicated that they are concerned about how to secure and consume big data. However, for all the benefits cloud computing provides, it cannot be said to have foolproof security. The very nature of cloud makes it more accessible to more people. And therein lies the danger as well. A private cloud environment can be protected from impending threats by using intrusion detection software and firewalls. However, it becomes all the more trickier when it comes to securing SaaS and IaaS solutions hosted in the public cloud. Nitin Hiranandani, Director, Printing Systems, PPS, HP India Nitin’s role as the Director of Printing Systems at HP PPS India gives him the opportunity to build a strong interface between the customer’s needs and the company’s product offerings, which he constantly innovates to meet the changing behaviour and requirements. The biggest goal for Nitin personally is to listen to his customers, identify their needs, and then match those needs with the right product or solution from HP’s extensive portfolio. Realizing the key IT trends of mobility and cloud, HP printers are today empowering the customers with anytime, anywhere and seamless printing experience with features such as ePrint, wireless direct, NFC touch to print, etc. This way, Nitin is challenging the marketplace to broaden the definition of a “printer”. HP is also enabling transformation of printers to productivity devices with market-leading innovations like HP Hotspot MFP – the world’s first All-in-One with an inbuilt wireless hotspot, the HP Officejet Pro X 500 series – the world’s fastest desktop printer, Flow MFPs and cloud-enabled printers. Nitin has a thorough and in-depth understanding of not only technologies and products, but also, and, more importantly, end-user’s needs and requirements. His role as a technology evangelist to correctly match customer’s requirements with the right product or solution has been well appreciated.

Lakshman Narayanaswamy, Co-Founder & VP – Products, Sanovi Technologies Narayanaswamy’s current role requires to articulate the vision of the company – how it is relevant to the current industry trends and how it ties in with the customer’s needs. The role is both inside and outside – inside the organization it is to make sure that Sanovi is building products and solutions in line with its vision and outside it is to present to customers and partners on how the company adds value and fits into the larger ecosystem. Since every customer’s need is slightly different and unique, Narayanaswamy understands the importance of the customer’s viewpoint, process and pain point. He is of the view that the products and solutions Sanovi builds are the starting points that need to fit in to meet the customer’s needs. As an evangelist, Narayanaswamy tries to seamlessly blend the vision of the company to customer’s needs and outcome and demonstrate value.

SOCIAL COMPUTING Social computing is also playing a very important role as it is much easier to connect to an increased targeted audience through social media than any other traditional methods. With the advent of Facebook, Twitter and other social media sites, larger enterprises will try to use those for their benefits. The IT industry needs to shape up to accommodate the IT demands for social media effectively and quickly. Adaptation of social media platforms continuously introduces an additional set of vulnerabilities towards the consumer segment. Also, when many technology trends and technologies combine, they have a much greater impact. Hence, implementing the right security needs in such situations becomes a complicated task. Rajesh Patil, Manager, Solutions Consulting, Adobe India Playing a vital role in Adobe India’s GTM strategy, Rajesh Patil leads a team of evangelists who connect with the customers, provide them with demos and trainings on new features, understands their pain points and suggests solutions to solve any issues they may be facing. As a technology evangelist, Rajesh is equipped with the qualities expected of him. Passionate about the work and proficient with the company’s solutions and products, he has the best forecasting capabilities and is able to integrate it with the company’s business goals. He is well aware of the fact that being an effective technology evangelist means communicating the company’s ideas to the world outside. Since his early days at Adobe, Rajesh has been striving to meet customers to highlight the value of Adobe Indesign. He works with some of the top publishers and advertising agencies in the country who have moved Indesign. Jagannath Patnaik, CEO, NNR IT Solutions Looking at the statistics, India has over 170+ million people online at present and this number is set grow to about 330 million by 2015. The increasing adoption of the internet is largely driven by citizens in the age group of 15 to 34 constituting about 75% of the Internet users in India. Cybersecurity awareness level is good in the tier-I cities. But still a lot of work is to be done in the tier-II, III and IV segment markets, especially taking into consideration the target audiences between the age group 15 and 30. Enable Secure Browsing – this will encrypt your social media browsing and prevent snooping if you are logged in on an unsecured Wi-Fi network and enable Login notification – when you enable login notification, social media sites will inform you if your account is being accessed from a device previously not used. Use a trusted e-mail address to receive notifications from social networks and enable Login approval and always use unique and complicated passwords for every web service you use and remember to change passwords frequently and use complex, hard-to-guess passwords and users should be very careful while accessing their social media or personal accounts from public or shared computers and last but not the least, always be wary of suspicious links and suspicious people trying to become your friends. www.mybrandbook.co.in

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STORAGE Cloud-based storage solutions will be gaining momentum. Of late, there has been a renewed interest in tape. This is due to the reason that tapebased products have become faster. It has also become easier to integrate them with other storage systems. And lastly, as a cost-effective storage option, tape will continue to attract attention.

Amit Luthra, National Manager, Storage & Networking Solutions Marketing, Dell India Amit’s role as a technology evangelist involves bringing together his knowledge of products and solutions, the dynamics of Dell’s target market and how the company’s focus ties these two together. Doing this effectively involves being ahead of the industry and customer’s needs so that one can anticipate the problems that the customers face and fit it in perfectly with the products and solutions in question. As a company, Dell’s focus lies in finding products and solutions that cater to the end-to-end needs of the customers. Keeping this in view, Amit’s role comprises of understanding customers’ needs and devising solutions to meet their needs. His aim is to provide customers solutions that are open, scalable and affordable, one that can help customers move out of their legacy systems. His focus is to innovate and invest in expanding our enterprise capabilities and industry-leading solutions. The key to achieving success is to simplify technology and make it relevant to the customer. And, Amit is fully aware of this.

Khalid Wani, Sales Director (Branded Products) for India, Middle East and Africa, WD Passionate about technology, Khalid Wani ensures that early adopters, as well as potential adopters, are reached out to in an appropriate manner. Never failing to underscore the potential of technology in shaping the human life, he dedicates a chunk of his time to ensure that the market understands exactly what WD’s products can do for their digital lifestyles. Khalid reaches out to both technology-aware individuals, as well as potential adopters before the products get on the shelves, and after, to educate and drive interest. He educates consumers on WD’s concepts such as “Personal Cloud” and “Connected Life” involves liaising with the marketing and PR departments, so that external communications are unified and easy-to-understand. Khalid fully understands that it stands him in good stead by having a strong brand name behind him. But, ultimately, success in this industry comes from constantly educating the market on every platform that is available. Here Khalid fits the bill well.

SURVEILLANCE Surveillance & Security today is a fundamental requirement for every establishment. Security systems must not only help detect and facilitate swift action, but also help design and plan a proactive strategy against future threats. The recent technological developments reveal that the IP network and mobile applications are gaining momentum. Easy accessibility, an all-in-one-box concept and integrated solutions mark the current trends in this category. Pramoud Rao, Managing Director, Zicom Electronic Security Pramoud promotes technology and is entrusted with the task of spreading the news and information of the latest Zicom’s products and managed services. While doing this, he disseminates knowledge and information on the core technology and its applications rather than aiming just at increasing the sales. A technology evangelist brings out the facts honestly about the product and technology. Zicom is in an expansion mode moving the Indian security market from “Cave Age” to “Cloud Age” by offering service support in 400 cities in India and having global presence in five countries. Pramoud works on applying technology in a very innovative way in the best interest and benefit of the customer – in terms of meeting the requirements and the budget. He is a passionate person who discusses and shares what he finds interesting and is always eager to share.

Sanjeev Sehgal, Managing Director, Sparsh (Samridhi Automations) Being a CEO and CTO of the company, Sanjeev Sehgal plays a critical role in setting technology and commercial strategy for the company. Sanjeev works with his R&D team to set the technology roadmap and also with the sales and marketing team to set yearly tactical plans. He plays the crucial role of bringing new innovations into the products like CCTV, biometric applications and proximity systems. Sanjeev was the first one to introduce indigenously manufactured Caller ID in India in late 1998. His core interest is into bringing solutions and these should be economical for both a home and a commercial user without any compromise on quality and support. Sparsh was the first to indigenously design and manufacture CCTV cameras in India and is continuously introducing upgraded technology in the CCTV domain on a regular basis.

SECURITY While technology innovation is a continuous process, new threats and security breaches emerge day in and day out and keep us always on the edge in innovating solutions. Organizations must address a new security landscape in which threat penetration points proliferate, traffic gets undistinguishable, bandwidth demand increases and management issues multiply. In parallel, organizations must also keep up with the ever-evolving threats. Increased targeted attacks such as advanced persistent threats (APTs), the rise of insider threats, leveraging social engineering and social networking, the emergence of mobile botnets, and an easier access to crimeware tools and providers, all pose new security challenges.

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Govind Rammurthy, Managing Director & CEO, eScan Being a technology evangelist, there are various roles that need to be fulfilled while introducing a new methodology to the IT landscape. Continuous interaction with his customers, partners and OEM vendors is the role Govind plays with finesse. This trait of his stands him in good stead in acquiring inputs on emerging technologies and also the technologies which are being embraced wholeheartedly by enterprises. Being a technology evangelist, Govind provides information about new technologies to potential adopters and users. He also encourages clients for the adoption of new products. This even includes his involvement in developing new marketing ideas and sales strategies. In addition, he believes in being continuously connected with his customers, partners and OEM vendors which helps him to gain a lot of inputs on emerging technologies and also the technologies which are being embraced wholeheartedly by his clients across various segments and verticals. A passionate listener, Govind also thinks it prudent to voice his opinions forcefully. Abhilash Sonwane, SVP – Product Development, Cyberoam According to Abhilash, leading as a technology evangelist is essentially about identifying business and user’s needs – current and future, so that it helps devise ways to improve life. This can be achieved by delving into various user cases that can be imagined around customer’s needs. Always in pursuit of developing a better understanding of customers’ needs and challenges by resorting to various means that include empirical evidence, observations and even a sense of intuition, Abhilash strives to strengthen and verticalize his firm’s current network security portfolio by integrating additional technology components or features, thereby catering to a wider range of customers and businesses. For Abhilash, the focus is not about staying ahead of competition. Instead, it is wisely invested in understanding and enabling the changing role of security for his customers. With this approach, Abhilash focusses on partnering customers of all size, from SMBs to large enterprise organizations, and for a diverse range of verticals including education, retail, ISPs, healthcare, hospitality & leisure, banking, government and more.

Rachna Pradhan, Founder & CTO, Max Secure Software (Made in India, Sold in America – Now in India) As a CTO of Max Secure Software, an innovative technology company, her profile is to give some insight into the data protection and information security issues for Mobile devices: In the age of Mobile computing, many organizations are encouraging BYOD (Bring Your Own Device ) as a policy. In 2013, security issues around mobiles have reached new heights .The mobile devices such as smartphones and laptops have made online transactions easy. Everyday life and online shopping are inseparable. Mobile malware applications capable of attacking banking services have become more widespread. Their schemes are numerous: credit card credentials theft, unauthorized money transfers from credit cards tied to mobile devices, and many others. Real-time protection against mobile malware, including automatic scanning of downloaded programs to prevent the installation of rogue applications masquerading as legitimate ones. Safe web browsing to ensure users don’t click on malicious websites or phishing links designed to steal personal information, anti-theft features, which allow users to locate missing devices using GPS and cellular signals. Users can also remotely lock devices and wipe data and call and text-message filtering to block spams and unwanted phone calls.

NETWORKING Networks are not just collections of hardware – they are the pathway that defines application performance, information integrity, all aspects of how you run your business now and years from now. There is a need for a holistic approach to building the next generation of networks where information, applications and users can be anywhere in the cloud. This approach enables a unified, simple management platform, enables choice for customers and allows businesses to deploy and manage the applications they have today, and be ready for those they don’t even know are coming in the future. Tushar Sighat, CEO, D-Link (India) Ltd Tushar’s role is to understand the trends towards this rapidly-changing technology trends and keep abreast with the same in terms of both the products and the go-to-market of the organization. It is also his responsibility to analyze its implication in real-world – be it an individual or organization, followed by effective ways to communicate its significance, and also define a tangible path for delivering these technologies to the customers. This includes adapting and fine-tuning of newer technologies for the Indian subcontinent. In today’s world of mobility, apps and social networking, digital marketing is definitely an inevitable tool to reach out to your customers. Apart from this, the fastest way to reach out to customers is through technology and automation. Online portals, apps, social network platforms, or mobile communication are some of the new-age mediums to reach out to the target audiences. Tushar envisages the adaptation of apps as a tool by most companies to reach out to the customers.

Nishant Batra, Head of Engagement Practices, Ericsson India In his role as a Technology Evangelist, Nishant engages with Ericsson and external stakeholders and highlights the value proposition of his product portfolio to the customers and the industry at large. According to him, a technology evangelist encourages and supports new technology innovation and then subsequently establishes the invention as a technical standard in the marketplace. Nishant’s vision of the Networked Society is one where he sees a world where everything that benefits from being connected will be connected. According to him, ICT can play a big role in helping industries converge and work together. Emerging markets like India will simultaneously benefit from the Networked Society.

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Subhodeep Bhattacharya, Regional Director, India & SAARC, Netgear Technologies In his role as a Technology Evangelist, Subhodeep ensures that NETGEAR technologies and products are becoming the first choice in this fast-booming market. He listens to the people and decides to develop products and features based on their needs, the market growth potential and the future trends. Integration is purely need-based and he just needs to respond nimbly and effectively. Subhodeep’s efforts have always been to stay relevant and in tune with the changing times. He is of the belief that the technology revolution is sweeping the broadband, storage, wireless, 3G/4G and home networking and his focus is on developing these markets for his company. With a populous country like India, these segments are going to be huge segments to play in. He focusses on technology solutions which are global but with a local relevance.

Abhijeet Ghosh, Program Director (IMEA) – Channel & Partner, AirTight Networks Abhijeet’s role as a Technology Evangelist in AirTight Networks is rooted in providing a bridge between engineering and product management teams at the one end and market requirement at the other. It involves explaining to his channels and customers his solutions and roadmaps and helps his engineers prioritize their work. His emphasis is always to make sure products solve customer problems, which may be as simple as seamless wireless connectivity for an end-user to organization wide issues of wireless security policy and compliance and business continuity. Abhijeet firmly believes that the technology has to be easy to use and must solve customer’s problem. He has always led the industry with his firm’s disruptive innovation around Wi-Fi and Wi-Fi security.

CLOUD SECURITY There’s no denying the fact that the cloud is a hot topic in the technology world. Cloud is a compelling proposition for the enterprises, thanks to its accompanying cost reductions. Cloud computing remains a leading technology trend driving business growth and hence plays an important role in the rapidly-changing face of enterprise computing. However, technology brings many security challenges leading to higher level of uncertainty and data insecurity. When an array of technology trends and technologies converge, they have a much greater impact. Hence, implementing the right security needs in such situations becomes a complicated task. Taking this into consideration, the security vendors should focus on security solutions that are well integrated and provide a comprehensive layer of security from evolving cybersecurity threats to the IT users.

Bhaskar Bakthavatsalu, Regional Director – India & SAARC, Check Point Software Technologies As the Regional Director for India & SAARC at Check Point, Bhaskar’s primary role is to understand the business needs and challenges of his customers and partners and to ensure that those are translated and delivered by Check Point as solutions that benefit them. With an eye for detail, the other aspect of his function is to identify customers who understand the value it offers and get them to become early adopters of its solutions. With deep understanding of technology, he runs business profitably and not the other way around. Apart from having technology-appreciation abilities, he has an open mind, willing to listen, absorb information and build relationships that can be leveraged to create a meaningful business impact. The key quality is to be able to communicate thoughts and ideas clearly, both internally and externally. He is of the belief that an effective Technology Evangelist needs to continuously push the boundaries of what is perceived as “possible” and be an “enabler” of unconventional possibilities.

Anand Prahlad, Managing Director &and Head of Operations, McAfee India Centre, McAfee part of Intel Security As the head of McAfee’s India centre (MIC), Anand’s role is spearheading R&D efforts from India and establishing MIC as the centre of gravity for development of new security products. Today, he leads a team of 1,500 employees at MIC which is the largest R&D site for McAfee globally, with professionals delivering high-quality software security products to customers across the globe. Anand’s entire career has been dedicated to technology excellence and evangelizing new technologies. Over the last four years, he has been at McAfee and also in his previous stints, he has been focussed on technology excellence to enable product development with a strong focus on customer centricity. During the 23 years Anand has spent in the industry, he has authored over 40 patents and shipped enterprise-class products focussed on storage and security. Even to this day, he mentors high-tech start-ups to guide them on technology and product strategy.

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Telecom companies in India The Indian mobile industry is growing at a fast pace in the world and it is mirrored by the healthy growth of mobile connections, to almost 900 million connections. This has led to a scenario where India is witnessing growth greater than any other country in the world. As a corollary, the mobile industry in India has witnessed addition of many firsts to its list of achievements such as the world’s lowest call rates (1 Paisa/sec), fastest growth in the number of subscribers (15–20 million per month), fastest sale of a million mobile phones (in one week), the world’s cheapest mobile handsets and the world’s most affordable 3G phone and many more. Today, mobile gadgets have become the dominant device for voice, value-added services, and are the favoured means of accessing Internet. The Indian smartphones market during 2H 2013 saw an increase in shipments by 60.3 per cent over 1H 2013, taking the overall contribution of smartphones to 16.6 per cent for the full year. In addition to this, 65.8 per cent of the total smartphones shipped in the country were 3G smartphones during CY 2013. In the backdrop of the trends, vendors are going all out to launch a wide range of mobile devices at regular intervals. Here is a list of the companies doing business in India across categories that include feature phones, enterprise phones, multimedia phones and smartphones. BSNL HP An Indian state-owned telecommunications company, BSNL ranks among India’s fastest- growing cellular service providers. A service provider making focussed efforts and planned initiatives to bridge the rural-urban digital divide in the ICT sector, BSNL serves with a single objective – to provide better communication to millions across India. Customers have reposed their utmost faith in the BSNL phones because of their unprecedented mark in the Indian mobile market. BlackBerry Known as Research In Motion in the past, BlackBerry offers a wide portfolio of products that include the BlackBerry handheld product line and software development tools. Chief among them are the BlackBerry PlayBook tablets, BlackBerry smartphones, software for businesses and accessories. The specialized features make the BlackBerry loyal users stick to their phones without giving a thought to other brands.

Laptop and PC giant HP has recently unveiled a new 7-inch, 3Genabled calling tablet – the Slate7 VoiceTab along with the 6-inch Android phablet Slate6. The Slate7 runs on Android Jelly Bean 4.2.2, comes with dual-SIM functionality with support for Edge, GPRS and 3G, and uses a Marvell PXA1088 1.2Ghz quad-core processor.

HTC Founded in 1997, HTC is an ambitious company which built its reputation for excellent engineering and the manufacturer of many of the popular OEM-branded mobile devices in the market. Since 2006, HTC has, at regular intervals, unveiled many critically-acclaimed mobile devices under its own brand, and its portfolio includes smartphones and tablets powered by the Android and Windows phone operating systems.

Fly Intex Introduced in India in 2005, Fly’s differentiated range of phones have been well received by users including the enterprise customers. Constantly endeavouring to expand its sales and service touch points, Fly has a strong presence of 15,000 retail touch points and 415+ service centres, the mobile vendor strives to offer novel and stylish products with best-inclass service from time to time. Gionee The top smartphone maker Gionee is being hailed as one of the world’s superpowers in quality Mobile Phone manufacturing. The smartphone vendor is of the firm belief that products should be as unique as the people who use them and defines itself as the global provider of mobile and Internet technology that is user-friendly, stylish, and walletfriendly. Adherence to the strategy of independent R&D and innovation for a long time has made Gionee a preferred choice among the users. The Chinese mobile company owns two manufacturing plants – Jinzhong Electronics Co., Ltd. and Jinming Electronics Co., Ltd. At present, Gionee has both smart and featured phones which are available in India.

Incorporated in the year 1996, Intex Technologies is a mobile phone, IT hardware and electronics company. It has a pan-India presence through its own network of 30 branches and more than 800 service touch points. Brand “Intex” covers 7 business segments – Mobile Phones, IT accessories, Consumer Durables, Security Surveillance, Retail, Power Electronics and Enterprise Solutions Group. Headquartered at New Delhi, Intex has a high credibility amongst its vast network of channel partners and several million satisfied end-users by superior quality products at reasonable prices supported by effective service and a consistent policy of transparent, fair and ethical dealings.

ITI Headquartered in Bangalore, ITI has six manufacturing units and manufactures an entire range of telecom switching, transmission and terminal equipment. In 2005-06, the company began mobile handset manufacturing at its Mankapur and Rae Bareli plants. These two facilities supply more than nine million lines per annum to both domestic and export markets.

Google Google stepped into the hardware field in early 2010 with its Nexus mobile phones. An Android phone built with precision, Nexus 5 delivers an intelligently simple design and showcases a stunning full HD display. Nexus’s next-generation phones are perfectly made for all the segments for the masses with full sales and service support in the country. www.mybrandbook.co.in

Karbonn Incorporated in March 2009, Karbonn Mobiles is a joint venture between Delhi-based Jaina Group and Bangalore-based UTL Group. Karbonn has over 550 service centres established across the country, Brand Book 2014

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ensuring great after-sales support. Currently, Karbonn is available through 85,000 outlets across India. Karbonn Mobiles is supported by its extensive service network of 870+ service centres across the length and breadth of the country, out of which 150 are dedicated Karbonn Mobiles service centres and the rest are supported by the service partners of the company. Lava Since its inception in 2009, Lava international Limited has expanded its operations pan India and has a wide product portfolio that encompasses tablets, feature phones and smartphones having various models in different form-factors at multiple price points to suit all categories of consumers. With unique and reliable sales and service distribution (SSD) network comprising 900 distributors, 63,000 retailers and 900 service centres spread throughout the country, Lava has been consistent in rolling out well-designed devices for the budget-conscious consumers, under the “Lava” as well as its premium “Xolo” brand name.

Lenovo The top PC maker Lenovo entered the cellphone market in India in 2012 by releasing five new 3G Android phones that span various price brackets, from budget to high-end. Since then, Lenovo smartphones have started gaining the spotlight and continue to do so.

LG LG Electronics India, a wholly-owned subsidiary of LG Electronics, South Korea, was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. The company entered the Mobile Handset market in 2001 to supply CDMA devices. It then entered the GSM handset space in 2003. LGEIL’s mobile phone portfolio consists of UMTS, CDMA and GSM handsets.

Maxx Mobile Incorporated in 2004, MAXX Mobile Communications offers products that range from feature rich dual-SIM budget feature phones, big battery feature phones, touch feature phones, mid- range Android smartphones, high-end 3G Android smartphones and tablets catering to all the consumer segments. The company offers an array of wireless products, accessories and aftersales service to customers. With its manufacturing facility at Haridwar, the company has a network of over 250 distributors and 23 branch offices. Maxx also exports its mobile phones and accessories to Hong Kong, Africa, SAARC, CIS and Middle East countries, where there is a huge demand for Maxx products.

Micromax Since its entry into the Indian handset space in 2008, Micromax has its presence in more than 560 districts through 125,000 retail outlets in India. Globally, it has its presence in Russia and SAARC countries. Micromax portfolio embraces more than 60 models, including dualSIM phones to QWERTY, touch-enabled smart feature phones and 3G Android smartphones. Most of its products come with bundled accessories.

Microsoft Phone (Formerly Nokia India) Since its presence in India in 1995, Nokia has made rapid strides and scaled new heights. The company manufactures mobile electronic devices, mostly mobile telephones and other devices related to communications, and in converging Internet and communications industries. Nokia produces mobile devices, including GSM, CDMA and W-CDMA (UMTS). Its Indian operations comprise the handset business, R&D facilities in Bangalore and Mumbai, a manufacturing plant in Chennai and a design studio in Bangalore. Nokia has completed the 5.44 billion-euro ($7.5 billion) sale of its cellphone and services division to Microsoft Corp., whereby Microsoft has purchased substantially all of Nokia’s devices and services business.

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Olive Headquartered at Gurgaon, Olive Telecom is a privately-held leading convergence solutions and device developer with strength in 3G technology across the mobile telephony, mobile computing and the wireless broadband space. Olive Telecom has a product portfolio that spans across WCDMA, CDMA, GSM and EV-DO handsets, mobile computing devices, advanced data modems and devices for wireless broadband. The company currently works closely with 28 network operators across the globe. The company also has two design and R&D facilities in Nanjing and Shanghai in China for the mobile computing and telephony products. Samsung Samsung has over 40 sales offices across the country. The company was the first handset vendor to introduce an open market CDMA handset in the country (the Mpower series) and a solar-powered handset – the Samsung Solar Guru. Samsung gets about two-thirds of the revenue from mobile phones globally, and the performance in India, the fastestgrowing smartphone market, is the key to its handset business. Samsung is readying itself to introduce affordable LTE devices, and the Galaxy range of products are the most successful brand and with the recently launched its high-end Galaxy S5 smartphone to bolster its lineup in a segment.

Sony Sony Xperia, a family of Sony smartphones and tablets, whose display is crisp, sharp and super clear. The Opticontrast panel contributes in giving clearer images. The recent Z models screen is as impressive as HDTV. The quality of picture is razor sharp with a density with perfect display screen with widest colour spectrum to give life to everything you will see over it. It is equipped with second generation of Mobile BRAVIA engine that delivers a much better viewing experience.

Spice Spice Mobility is a division of the Spice Group. The company established its presence in India in 2005 with the launch of new-age mobile phones in the Indian market. S Mobility has launched the DualSIM phones – across GSM, CDMA, Triband and Touch Screen PDA and smart devices on the Android platform. It has its business operations across India, Nepal, Bangladesh, Uganda, Tanzania, Zimbabwe and Sri Lanka.

Videocon Previously known as Videocon Mobile Services, Videocon Telecom, the GSM mobile service network was launched by Rs.25,000-crore Videocon Group. Powered by the advanced GSM-EDGE network, Videocon Mobile Services aims to redefine the Indian mobile telecommunications industry by leveraging a combination of the parent company’s strong brand recall and retail reach with a spirit of innovation and customer centricity. The company forayed into the handset business in late 2009.

Wynncom Wynncom Digital Devices Private Limited is an extended arm of the SAR group in the mobile handset space with brand Wynncom. Wynncom offers mobile handset phones for pan-India with over 600 Authorized Care Centres across 500 cities, to ensure that the consumers get the best value for money and assured after-sales support. The company offers wireless handheld devices across various categories, touchscreen mobile phones, Touch and Type phones, Dual-SIM mobile phones and long-lasting battery phones.

ZTE ZTE Telecom India, a wholly-owned subsidiary of ZTE Corporation, established its handheld manufacturing plant at Manesar in 2005. The company marketed its handsets on select operators’ platforms. In September 2009, the company officially entered the Indian retail market as a standalone player, with the launch of five handheld devices. ZTE delivers cutting-edge technology to telecommunications clients in wireless, access & bearer, value-added services, terminals, managed network. www.mybrandbook.co.in

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Srihari Palangala, Marketing Manager, Adobe India “Branding is the core identity that you build. It is the element that helps define and differentiate you and your company in the minds of all your stakeholders. It extends beyond just positioning a product and includes all aspects of the identity that you want to project – be it credibility, experiences, emotion or even perceptions within your own employees. Digital media has become an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc are saying. The good news for chief marketing officers (CMOs) is that digital marketing can offer detailed data on the consumer’s behaviour, as well as precise results about a marketing programme’s effectiveness.”

Raka Khashu, Country Manager – Marketing, AMD India “Branding is a very important element of our sales and marketing strategy. Branding has, therefore, become all about addressing the ‘what’s in it for me’ question for different stakeholder groups by using simple, consistent and clutter- free communication techniques. For instance, majority of all prospective buyers, when they walk into a store for purchase, are usually sure about the requirements and budgets they are looking for, but are not particularly brand conscious. A good user-experience at the point-of-purchase goes a long way in helping them finalize their purchase. We strive to offer our consumers the best opportunity to engage with AMD and experience the difference first-hand.”

Sridharan Mani, CEO & Director, AMI “Our brand is our identity. It is not only to position our product in the consumers’ minds but making them resonate, identify and recognize. It is not about making them choose us over our competition but get our consumers to understand that we are different and we are the only one providing such unique products and services. We see a huge change that will happen in 2014 attributing to changing lifestyle of the customer, especially in the space of virtual living. Customers are spending more time in the virtual living, thanks to social media, etc. It will be towards understanding the higher demands and expectations of the consumer with the wide choice of options thrown open not limiting to travel and time made available through the technology revolution, especially through digital marketing.”

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With rising competition and evolution of consumer segments in the ma challenging for CMOs and Brand Managers to understand as how to hold completed, the toughest role for building the brand starts, which is the prim of the marketing function. The most aspiring brand managers have had so importance that innovation has to be of critical quality of brand mangers t with innovative ideas. Branding is very much important in a competitive market. However, rai consumers involves tremendous effort. The Brand Manager monitors mark the right message is delivered for their products and services. The Brand Manager designs his business plans and submits them to the demand. One is social media which is rapidly turning into a vital part of th efficient way to build a company’s reputation and showcase your business Manager typically ensures the quality and successful promotion of a certai and direction to employees who tend to be more loyal to the company. He VARINDIA has interacted and delved deep to bring forth their views, vision

Arindam Saha, Head – Marketing Communication, System Business Group ASUS India “Branding is an integral part of any business as it helps in making the brand known to the public. Business invests most of their time in generating out-of-the-box ideas which in the end help a brand to be known worldwide. Consumers too are brand-centric and the sales depend on how the brand is placed in front of the public. A brand promises its consumers the quality, the utility. So it is just not dependent on the positioning of the product but an assurance. In view of the extensive competition, branding has become an important part for every brand. We would experiment with more ideas and try to reach a different level and utilize social media to the utmost level as it connects with the consumers directly.”

Amit Mehta, Director, Marketing, EMC India & SAARC “Brand is about creating and building an unique personality which lets your users identify you. It also differentiates you from others including competitors. There are many aspects to branding including eye-catching designs and a distinctive name; however, a brand incorporates more than just a logo. A fully-developed brand identity will pull your business to the forefront of consumers’ minds, making them more likely to distinguish you, enlist your services, and remain loyal long after the conclusion of your professional relationship. It takes a lot of time to build these valuable customer relationships.The most important aspect of branding is for businesses is to utilize marketing strategies to enhance their product or service image so that it has top-of-mind recall in customer’s mind.” www.mybrandbook.co.in

MANAGERS

arket as well as various media in demand, it has become increasingly d an audience’s attention. After the branding exercise has been me responsibility of brand managers. And, it is considered to be a part ome experience in advertising, promotions, or sales. It is of utmost to achieve the business objective and achieve long-term financial goals

ising a product to a level where it enjoys the ultimate goodwill of ket trends and oversees advertising and marketing activities to ensure that

e senior management. There are various methods of branding in he modern marketing technique. The strong social media presence is an s to the community which can turn out to be a great success. The Brand in line of products and services. Strong brands provide a sense of purpose ere are some of the acclaimed harbingers of Brand Building with whom ns and versions.

Amar Thomas, Country Marketing Manager, BlackBerry India “I believe the best medium for businesses to affect the perceptions of the public is through marketing. If you are going to build a product or service, you surely want your customers to be coming back to you time and again. The crucial point is to ensure that you are not following the beaten path and are offering a differentiated proposition to your customers. The product will have to create a space for itself in the consumer’s hearts and minds. Branding is, therefore, needed to be undertaken to evoke a sense of belongingness in the minds of the consumers. It is a promise to your customers that reflects the value you add to and essence of your existence. Brands will start realigning their branding strategies to their target audiences.”

Anoop Jarial, VP – Product Marketing, D-Link (India) Ltd “Branding is a process that can be achieved with sustained strategic approach. In today’s fast-paced world which is modelled around globalization, in-depth understanding of the target market holds high precedence. Retaining customers is equally important, along with addressing new ones. We strive to deliver product/ solutions that address customer’s needs in unique and compelling ways. It is our emphasis on innovation and quality that has today positioned D-Link as a premium brand in the networking space. At D-Link we continue to formulate strategies that ensure a state-of-the-art product experience, consistent service support and, above all, develop a strong connect with our customers.”

Ravi Bharadwaj, Executive Director – Marketing, Dell India “The power of branding and maintaining a healthy brand index has always been important to us as it is essential in building credibility among the customer base and a key indicator of customer’s consideration. Over the years, we have been able to project the Dell brand as being an advocate of how technology can help customers and companies achieve more. In the recent past, social media has emerged as a powerful technology tool, to leverage the Dell brand, improve product development, engage customers and develop active online communities. Our comprehensive efforts in both brand and business have resulted in the Dell brand being recognized as a trusted company by both consumers and enterprises and as a technology advisor for growing SMBs.”

Ankesh Kumar, Director of Channel Products & Marketing, Emerson Network Power in India “Branding, as a concept, goes beyond just positioning products in the consumer’s mind. It is not just about the products or the logo, but it is the personality of the brand and the largerthan-life impact we make on the consumers. Branding is about the reputation of your company in the eyes of its stakeholders. In our case, the brand is synonymous to 24x7 reliability and business continuity. Over the years, Emerson Network Power has been at the forefront of data center infrastructure management (DCIM) and power management solutions. Customers trust Emerson Network Power with 365x24x7 running of their business and as such we have to come up with solutions making sure businesses are up and running all the time.”

L. K. Pathak, Global Head & AVP, Corporate Communications, Elitecore Technologies “Branding to me is the overall value proposition of the product or service it carries with itself, which is identified as its core strength and differentiates well with the competition. In order to make a brand sustainable, it has to be positioned well in the minds of the customers, so that it has a better recall value and is prominently visible and available at the marketplace. Further, it has to match its services and delivery it has promised, which would ensure that the brand has more mindshare and more equity to make the brand establish well and sustainable. Brands are now facing the challenge to remain as the preferred choice in the minds of the consumers. Mindless marketing is not going to work – be scientific and RoI driven!

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Tushad Talati, Senior General Manager, Brand & Communication, Epson “Branding is imperative for companies to set them apart from their competition in the marketplace. A brand is the persona of a company.It cannot be built by a single factor such as a product, a company logo, fancy features or even just good advertising. It is the delivery of a promise or commitment made and it includes everything from how the phone is answered when someone calls the company to the level of after sales support when a person needs help. Every company is looking out to differentiate itself from the cluttered market place. The world has also shifting to the online space and marketers are using this tool effectively to entrench their presence. Today companies are branding their offerings based on a strong idea.”

Sunil Kripalani, Senior VicePresident – Global Sales & Marketing, eScan “For any business, branding plays the most fundamental and essential role in creating the value of the brand as well as the company. We at eScan, believe in developing a strategic plan to maintain brand image and gain brand value. Our branding will look like a comprehensive and cost-effective security solution. Moreover, our aim will always be a high-technology brand. We have strategic plans to focus on all the segments – SOHO, SMB and Corporate and have maximum market penetration. Having said this, we have special plans for empowering our channel network across the globe as we are a channel-driven brand.”

Srinivas Sadasivan, Marketing Head, SAARC, Fortinet “Over a period of time, a brand is built and sustained on customer’s satisfaction and trust in the product. Fortinet as a brand has grown over 14 years by continuing to innovate on its FortiGate platform and enriching its solution portfolio with products that provide protection at and around the gateway. Today, Fortinet provides wired and wireless access solutions, application delivery controllers, authentication, analysis and management solutions, as well as advanced and specialized threat protection solutions, such as DDoS, DNS, WAF and database security. Brand Fortinet in 2014 will continue to support channel partners, stay invested in research and development, and devise better strategies to add value to our customers and provide competitive security solutions to increase our market share.”

Rajkumar Rishi, Senior Director, Consumer GTM, PPS, HP India “We don’t just believe in the power of technology, but we believe in the power of people when technology works for them. At HP, we work to make what our customers do matter even more. We are the market leader across the PC and printer markets in India with the most comprehensive portfolio of PCs, printers and imaging devices. We attribute this growth to our customers, channel partners and employees who have over the years reinforced their trust on ‘Brand HP’. We will continue to further reinforce and nurture our brand and the values HP lives for and delight our customers with more innovations.”

Asoke K. Laha, President & MD, Interra IT “Our branding is the image of a company whose potential employees and associates would put their blind faith in for a stable, long-term haul. To us, brand is a serious strategic theme but not something one should feel obsessed with. Branding is a fast-evolving phenomenon in these times with internet and technology revolution in progress. I would still bet that at the end of the day, it would be the perception by the target audience that is built on hard and continuous work rather than cutting corners and empty posturing. Better and quick address of human resource issues, development of human assets, sharpening one’s research and development, development of expertise for future technology trends such as predictive analytics and artificial intelligence are our core ideologies.”

Amit Chopra, Head – Marketing, India & SAARC Region, Juniper Networks “Branding is more than just positioning a product or a company in a consumer’s mind. It entails creating a strong differentiator for your company with which customers can easily relate to.The need for innovation arises from the fact that the world is changing so rapidly. Solutions and technologies tend to become obsolete and organizations have to keep pace with the changing needs of customers. In an industry as the one we operate in, brands strive to differentiate through ideas and achieve a thought leadership positioning. However, to get visibility in the eyes of our key targets and decision makers in a competitive business environment as ours amidst heavyweights of the tech world, the test of a brand’s power is the recognition and business leads our sales team generates basis peer recommendation and positive user experience.”

Brand Book 2014

www.mybrandbook.co.in

Vishal Parekh, Marketing Director, Kingston Technology - India “Branding has evolved in the past two decades where it is not just about positioning the product or a brand.A brand used by a person defines his status and personality. The branding and marketing strategy is also a reflection of the company’s culture and vision. However there is one belief that I stay true to in every situation and that is to create your own path. I have learned to believe in myself and trust my instincts. Sure there will be times when following your instincts might not give you a 100% success rate, but these moments will only help you learn and mature in a fast changing industry. In my marketing strategies, I make an effort not to follow trends blindly. I’d much rather set the trends myself.However, if I had to pick a specific philosophy or ideology, it would be to honour relationships and trust.”

Ashok Jangra, Cluster Marketing Manager – India & SW Asia, Logitech “Branding is consistently delivering the promise on which the brand stands for and is the process/way to convey brand attributes to the consumer. Managing Expectations on Delivering the Promise with consistent Message across all consumer connect points is Branding. It has to yield into creating and cultivating the perception about the brand image which has to deliver in the form of intangible and tangible benefits. Brand direction is the clear-cut roadmap which a brand has to take in the foreseeable future where brand management is fulfilling the brand promise and maintaining the brand hygiene on various parameters. Branding will be more on aspirations and benefit lead communication in 2014 and that is what is our philosophy.”

Rupa Roy, Head – Marketing, McAfee India and SAARC, McAfee part of Intel Security “McAfee is uniquely positioned as the strongest pure-play security technology brand with broadest solutions spectrum across multiple threat vectors. To deliver this vision, we are collaborated with the power of the Intel brand, which makes our customers even more confident when they purchase a McAfee product. For us, successful branding is all about establishing a long-term vision and crafting the company’s operations to meet that objective. Customer’s satisfaction sits at the heart of the McAfee mission. Our optimized portfolio, industry-leading research and development, strong recognizable brand and continuing thought and market leadership have made us one of the largest dedicated security companies in the world.”

Shubhodip Pal, CMO, Micromax “Companies adopt either of the two strategies (product branding or corporate branding) depending upon their marketing orientation and many other factors. However both the strategies have their own strengths and weaknesses. Corporate branding helps to convey the vision of the organization while with product branding, an organization can have gamut of product portfolio which might be or might not be in resonance with the brand image of the company.Brand positioning is critical to reaching your goals and building a successful brand.The most important thing is to understand your target audience and then develop the brand positioning strategy. Consumers will choose your brand over the competition only if they relate strongly with your positioning.”

Manish Sharma, Managing Director, Panasonic India “For us at Panasonic, branding is not about getting your target market to choose you over the competition. Rather, it is about getting your prospects to see you as the only one that provides a solution to their problem. For Panasonic, branding is to generate superior value not only for the customers but also for the employees and other stakeholders. Marketing research shows that brands live in the memories of consumers, linked by emotional association. Consumers see brands as a way to define for themselves and convey to others their status, values and personality. Thus, with our innate understanding of the company and the Indian market, we have catapulted the Panasonic brand to make it high on local flavour with a major youth connect, and a presence across India.”

Sunder Madakshira, VP – Marketing and Communications, SAP India “Branding is the most critical function for a corporate. Building a strong brand, preserving and evolving it to sustain over a period of time are the most critical corporate functions. The industry as a whole recognizes the criticality of sound brand management practices. Branding of products will be challenging in 2014 with increased competition and costs and fragmented budget spends. However, digital marketing, as a branding method, will be more dominant than ever before. The increased use of digital marketing, higher investments with understanding customers, using 360-degree integrated marketing efforts, cocreation with partners and customers and increasing the customer bases are some strategies which we can see employed by companies.”

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Arati Naik, Chief Marketing Officer, Smartlink Network Systems Ltd “The brand Smartlink is already established very well in the channel today and is identified with trust, ethics and reliability. We would like to keep building our brand on these attributes that have helped us position it well in the industry. I feel brand direction should follow in the path of its vision and mission and is, in actuality, a part of the fundamental brand management itself. Creating a coveted space in the digital world is the need of the hour. However, traditional branding will always be an ongoing process for all to keep that connect with the consumer but with the growing space for online shopping and customers relying on social media and feedbacks or reviews which highly influence their buying patterns today, online branding and visibility will be bigger than ever before.”

Arati Bam, Marketing Head – The Attachmate Group, India “As per the books a brand is defined as the “name, term, design, symbol, or any other feature that identifies a product. Brands define who you are and what is your essence as an organization. Today with the proliferation of Digital and social media it is critical that you have consistent and repeatable brand values as your entire community needs to have consistent tangible and intangible association and that is your Brand value. Today the industry is working in building strong communities using all available platforms. Customers today are looking at Best of breed solutions and this can be achieved only if you have the right ecosystem. I would summarize by saying that a good product is the default but building strong communities will give your brand the competitive advantage.”

Suchita Vishnoi, Head – Marketing (India & SAARC), TrendMicro “Branding is essentially the means by which you drive your business into the public consciousness. While the world of business has changed by leaps and bounds, exploring brand marketing concepts is a great way to calibrate your business model and practices. Consumers and their preferences are evolving rapidly and so has the superiority aspect for numerous brands. A brand direction is necessarily the vision and mission of the brand – where it aspires to be. I personally feel that it is the age of customer experience and brands would be driven by today’s economy driven by experience. All the branding initiatives will be driven around delivering the ultimate and unique experiences to the customers.”

Khwaja Saifuddin, Sr. Director of Sales for Middle East, Africa & South Asia, WD “The concept of branding perforates beyond the realm of positioning in a consumer’s mind. It is not only related to the recall value of a brand but also the perception a consumer has about it and how easily he identifies a brand in a market that is extremely cluttered. It is extremely important for every player in the market to have differentiators that set them apart from each other in the eyes of consumers. How a brand is positioned goes a long way in determining its fate in the industry. At WD, for instance, we strive for excellence in innovation and service and ensure that our consumers’ experience is consistent through our range of products, partners and customer care. This has helped us create a space where our consumers identify WD with these attributes.”

Vivek Chandel, Executive Director, Marketing, Xerox India “Branding is about developing a promise, communicating that promise and then living up to deliver that promise. It could be about a product, a service, a company, a person, an event or just about anything. When you develop a strong brand, you are essentially developing a strong set of beliefs about the brand among its consumers or customers. When I say customers, I am saying so because the branding goes much more beyond the consumers today. It touches the employees, the investors, the channel partners, the regulatory bodies & government and the society at large – essentially the brand touches the complete eco-system in which it exists even though the relative importance may vary depending on the brand.”

Amit Saxena, Director – Marketing, ZTE India “According to me, the essence of branding is to make a promise to the customers and then deliver on it. We are innovating and offering the technology which works best for customers’ needs through ground-breaking products, services and end-to-end solutions. We want our offerings to reach directly to the customer’s heart. I give complete freedom to my team to come out with innovative ideas and also the liberty to execute them creatively to bring these ideas to reality. At ZTE, we have a healthy practice to inspire and motivate the employees across spectrum, including research, product category and marketing to live up to the brand ZTE. Hence, when our offerings in the form of smartphones, data cards and other devices reach the market, we ensure that we offer what is close to the end-consumer’s heart.”

Brand Book 2014

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Government Bodies / Authorities The growth of Information Communication Technology (ICT) industry has been undoubtedly stellar in the history. Historically no other industry in India has come close to IT industry when it comes to rapid growth. Apart, from the significant events in the IT and Telecom sector that took place in 2013 notwithstanding the not-so-good state of economy, the country is heading for another exciting year (2014). Behind this spectacular growth and development of the Indian ICT lies the thrust given by the Government bodies over the period of time with go green concept . IT has the potential to bring about Simple, Moral, Accountable, Responsive and Transport (SMART) governance that works better, costs less and is capable of fulfilling the citizen’s need as never before. The various sectors of industry are represented by the Government bodies that are responsible for the development of standards( International and Indian Standards) of the industry. One of the contributory factors for the growth of IT in India, which boasts second largest technically qualified manpower in the world, is the role of the Government which has also suitably chipped in with reducing import duties on software and hardware products to encourage growth of the IT industry. This is the reason that India’s internet bandwidth and costs are comparable with the best in the world. Several state governments have gone extra mile and set up dedicated IT parks for the smooth functioning of participating companies in these IT parks. With a view to give a boost to the Internet penetration in the country, Indian government has rolled out an internet connections and one Wi-Fi hotspot in each of the 2.5 lakh gram panchayats spread across the country. The project to complete by March 2016, will ride on the National Optical Fiber Networks (NOFN). This will create a potential to transform many aspects of our lives including video, data, internet, telephone services in areas such as education, business, entertainment, environment, health households and e-governance services. These services will be offered by TSPs/ISPs. Consequently, there will be transparency in functioning and reduction in the procedural and postal delays involved in present system. This will help create a situation where the common man will be provided with good governance with minimum red tape and zero corruption.

Department of Telecommunications (DoT) Shri M.F.Farooqui (Secretary) Sanchar Bhavan 20 Ashoka Road New Delhi - 110 001 Tel: 011 - 23719898 Fax: 011 - 23711514 www.dot.gov.in Ministry of Communications and IT Shri R. S. Sharma (Secretary- IT) Electronical Niketan CGO Complex Lodhi Road, New Delhi - 110 002 Tel: 011 - +91-11-24364041(Office), Fax: 011 - +91-11-24363134 www.mit.gov.in Ministry of Information and Broadcasting Manish Tewari (Minister) ‘A’ Wing Shastri Bhavan Dr. Rajendra Prasad Road Tel: 011 - 23384782 Fax: 011 - 23384286 www.inb.nic.in Telecom Commission Shri M.F.Farooqui (Chairman) Sanchar Bhavan 20 Ashoka Road New Delhi - 110 001 Tel: 011 - 23719898 Fax: 011 - 23711514 www.dot.gov.in www.mybrandbook.co.in

Telecom Engineering Centre A.K. Mittal (Sr. DDG) Gate No. 5 Khurshid Lal Bhavan Janpath, New Delhi - 110 001 Tel: 011 - 23320252 Fax: 011 - 23326029 www.tec.gov.in Universal Service Obligation Fund Sh. N. Ravi Shanker (Head of USOF Administration) Sanchar Bhavan 20 Ashoka Road,New Delhi - 110 001 Tel: 011 – 23372144 Fax: 011 - 23372150 www.usof.gov.in Wireless Planning and Coordination Wing Shri R.J.S. Kushvaha (Wireless Adviser) WPC Wing Sanchar Bhavan 20 Ashoka Road New Delhi - 110 001 Tel: 011- 23755420 Fax: 011 - 23372310 www.wpc.dot.gov.in Telecom Regulatory Authority of India Dr. Rahul Khullar (Chairman) (TRAI) Mahanagar Doorsanchar Bhawan (Next to ZHC) Jawaharlal Nehru Marg Old Minto Road New Delhi - 110 002

Tel: 011 - 23236308 Fax: 011 - 23213294 www.trai.gov.in Telecom Disputes Settlement and Appellate Tribunal Kuldip Singh (Member) Room No. 482 & Room No. 478 (4th Floor) Hotel Samrat Chanakyapuri Kautilya Marg New Delhi - 110 021 Tel: 011 - 24102563 Fax: 011 - 24105171 www.tdsat.nic.in Associated Chambers of Commerce and Industry of India Raj kumar Dhoot (President) ASSOCHAM Corporate. Office 1 Community Centre Zamrudpur Kailash Colony New Delhi - 110 048 Tel: 011 - 46550555 Fax: 011 - 46536481 www.assocham.org Confederation of Indian Industry (CII) S. Gopalakrishnan (President) The Mantosh Sondhi Centre 23 Institutional Area Lodi Road New Delhi - 110 003 Tel: 011 - 24629994 Fax: 011 - 24626149 www.cii.in Brand Book 2014

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Federation of Indian Chambers of Commerce and Industry Ms. Naina Lal Kidwai President (FICCI) Federation House Tansen Marg, New Delhi - 110 001 Tel: 011 - 23738760 Fax: 011 - 23320714 www.ficci.com Manufacturers’ Association for IT Mr Anwar Shipurwala Executive Director (MAIT) 4th Floor,PHD House Opp. Asian Games Village New Delhi - 110 016 Tel: 011 - 26855487 Fax: 011 - 26851321 www.mait.com NASSCOM Mr. Krishnakumar Natarajan (Chairman) International Youth Centre Teen Murti Marg, Chanakyapuri New Delhi - 110 001 Tel: 011- 23010199 Fax: 011- 23015452 www.nasscom.org Association of Competitive Telecom Operators Naveen Tandon (President) 601, Nirmal Tower 26 Barakhamba Road Connaught Place, New Delhi - 110 001 Tel: 011 - 43565353 Fax: 011 - 43515353 www.acto.in Association of Unified Telecom Service Providers of India C S Rao (President) B - 601, Gauri Sadan.5 Hailey Road New Delhi - 110 001 Tel: 011 - 23358585 Fax: 011 - 23327397 www.auspi.in CDMA Development Group B V Raman (Country Head) B- 49, Defence Colony New Delhi - 110 024 Tel: 011 - 46590166 Fax: 011 - 24339899 www.cdg.org Cellular Operators’ Association of India Himanshu Kapania (Chairperson) 14 Bhai Veer Singh Marg New Delhi - 110 001 Tel: 011 - 23349275 Fax: 011 - 23349276 www.coai.in Communications, Multimedia and Infrastructure Association of India N K Goel (President) C - 73

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DDA Golf View Apartments, Saket New Delhi - 110 017 Tel: 91 - 9811129879 www.cmai.asia Internet and Mobile Association of India Dr. Subho Ray (President) 406, Ready Money Terrace 167, Dr Annie Basant Road Mumbai - 400018, Maharashtra Tel: 022 - 24954574 Fax: 022 - 24935945 www.iamai.in Internet Service Providers Association of India Rajesh Chharia (President) 612 - A, Chiranjiv Tower, 43 Nehru Place New Delhi - 110 019 Tel: 011 - 26424001 Fax: 011 - 41608472 www.ispai.in WiMAX Forum Mohammad Shakouri (Chairman) No. 500, 13 Main 21st Cross, BSK II Stage Bengaluru - 560070, Karnataka Tel: 080 - 26711647 www.wimaxforum.org Centre for Development of Telematics (C-DOT) Mr. Vipin Tyagi, Director C-DOT Campus Mehrauli, New Delhi - 110 030 Tel: 011 - 2659 8724 Fax: 011 – 26598490 www.cdot.co.in National Informatics Centre (NIC) Mr. M Moni Director General Department of Electronics and IT Ministry of Communications and IT A-Block, CGO Complex, Lodhi Road New Delhi - 110003 Tel: 011 - 24361504 Fax: 011 -24364873 www.nic.in Power Grid Corporation of India Limited (PGCIL) Shri R.N. Nayak (Chairman & MD) Saudamini, Plot No.2, Sector 29, Near IFFCO Chowk, Gurgaon (Haryana) - 122001 Tel: 0124 - 2571700 Fax: 0124 - 2571760 www.powergridindia.com RailTel Corporation of India Limited (RailTel) Shri R.K .Bahuguna (Chairman & MD) Plot No. 143, Industrial Area, Opp Gold Suke Mall, Sctor-44, Gurgaon - 122003 Phone: +91-124-2714000

Fax: +91-124-4236084 www.railtelindia.com National Institute of Smart Government (NISG) Mr. Sanjiv Mital (CEO) Mahanagar Door Sanchar Sadan, 9, CGO Complex, Residential Complex, 1st floor New Delhi-110003 Tel: 011-24321445 Fax: 011-24321444 www.nisg.org Indian Industries Association (An apex body of Micro, Small & Medium Enterprises) Shri. Jugal Kishore (President) IIA Bhawan, Vibhuti Khand Phase II, Gomti Nagar, Lucknow - 226010 Tel: 0522-2720090/3248178 Fax: 0522- 2720097 www.iiaonline.in Software Technology Parks of India (STPI) Dr. Omkar Rai (Director General) 6, C.G.O.Complex, Lodhi Road. New Delhi - 110 003 Tel: 011 - 24306600 Fax: 011 - 24364515 www.stpi.in Directorate General of Supplies and Disposal Shri J. K. Dadoo, IAS Director General Jeevan Tara Building, 5 - Parliament Street, New Delhi- 110 001 Tel No: 011- 23361008 FAX No: 011- 2334 0497 www.dgsnd.gov.in Bureau Of Energy Efficiency Dr. Ajay Mathur Director General 4th Floor, SEWA Bhawan R. K.Puram, New Delhi - 110 066 (INDIA) Tel : 011- 26179699 Fax: 011- 26178352 www.beeindia.in Bureau of Indian Standards Shri.Sunil Soni, (IAS) Director General Manak Bhavan, 9 Bahadur Shah Zafar Marg, New Delhi 110 002, India Tel : 011- 23230131 Fax : +91 11 23234062 www.bis.org.in

Bharat Broadband Network Limited Shri N. Ravi Shanker (CMD) Room No-312, 3rd Floor, C-DOT Campus, Mandigoan Road, www.mybrandbook.co.in

Chhattarpur, New Delhi -1100 30 Tel: 011-2680777 Fax : 011-26809777 www.bbnl.nic.in National Internet Exchange of India Dr. Govind Designation- CEO Flat no. 6B, Uppals M6 Plaza, 6 Jasola District Centre, New Delhi-110025 Phone: +91-11-30614624/25 Fax: +91-11-30614629 http://nixi.in/ C-DAC Prof. Rajat Moona (Director General) Anusandhan Bhawan, C-56/1, Sector-62, Noida - 201307 Uttar Pradesh (India) Phones: +91-120-3063311-13 Fax: +91-120-3063317 http://cdac.in

ICERT Dr. Gulshan Rai Director General Department of Electronics and Information Technology(DeitY) Ministry of Communications & Information Technology Government of India Electronics Niketan 6, CGO Complex, Lodhi Road, New Delhi - 110 003 India Tel : 011-24368572 Website : http://www.cert-in.org.in/ National Informatics Center Services Inc. (NICSI) Mr. Shri Rajesh Bahadur Managing Director 6th Floor, Hall No. 2&3, NBCC Tower, 15 Bhikaji Cama Place, New Delhi – 110066 Tel.: +91-11-26105054 Fax: +91-11-26105212 Website: http://www.nicsi.com Telecommunications Consultants India Limited (TCIL) Shri.Vimal Wakhlu Chairman & Managing Director TCIL Bhawan, Greater Kailash - I New Delhi - 110 048. India. Ph : +91-11-26202020 Fax : +91-11-26242266 E-mail: tcil@tcil-india.com Standardisation Testing and Quality Certification Directorate(STQC) Shri N. E. Prasad Director General Electronics Niketan, 6 CGO Complex, New Delhi - 110 003, INDIA, Tel. : +91-11-24363089 Website:http://www.stqc.gov.in Media Lab Asia Dr. G.V. Ramaraju www.mybrandbook.co.in

Managing Director & CEO, Media Lab Asia 708-723, 7th Floor, Devika Tower, 6 Nehru Place, New Delhi – 110019, India Tel. : 011-26443266 www.medialabasia.in Education and Research Network(ERNET) Dr. Neena Pahuja Director General ERNET India, 10th Floor Jeevan Prakesh Building, 25, K.G. Marg, New Delhi 110001 Phone : 011-23753984 Fax:011-23753985 www.eis.ernet.in

Other Responsible Nodal agencies at the State level Andhra Pradesh Andhra Pradesh Technology Services Limited (APTSL) Phone:+9140-23220305 Arunachal Pradesh Arunachal Pradesh State Council for Science and Technology Phone:0360-2213112 Assam Assam Electronics Development Corporation Ltd (AMTRON), Assam Phone:0361-2724204/222 Bihar Bihar State Electronics Development Corporations Ltd (BSEDC) Phone:0612 - 2281856 Chandigarh Society for Promotion of IT in Chandigarh (SPIC) Phone:0172-2744235 Chattisgarh Chattisgarh Infotech Promotion Society (ChiPS) Phone:0771-4066277 Goa Goa Electronics Ltd. (GEL) Phone:0832-2437248 Gujarat Gujarat Informatics Limited Phone: 079-23256022 Haryana Haryana State Electronics Development Corporation Ltd (HARTRON) Phone:0172-2740009 Himachal Pradesh Himachal Pradesh Society for Promotion of IT & E-Governance (SITEG) Phone:+91-177-2628914

Jammu and Kashmir Jammu and Kashmir e-Governance Agency (JaKeGA) Phone:0191-2544636 Jharkhand Jharkhand Agency for Promotion of Information Technology (JAP-IT) Phone:0651-2400240 Karnataka Centre for e-Governance (CEG) Phone:080 - 22373840 Kerala Kerala State Electronics Development Corporation Limited (KELTRON) Phone:0471 - 2724444 Madhya Pradesh Madhya Pradesh State Electronics Development Corporations (MPSEDC) Phone:755 2518586 Maharashtra SETU Maharashtra (State Level Apex SETU Society of Government of Maharashtra) Phone:022 - 22026534 Orissa Orissa Computer Application Centre (OCAC) Phone:0674-2567280 Puducherry Puducherry e-governance society (PeGS) Phone:0413-2334144 Punjab Punjab Information and Communication Technology Corporation Limited (Punjab Infotech) Phone:0172-5256400 Rajasthan Rajasthan State Agency for Computer Services (RajCOMP) Phone:141-5103902 Tamil Nadu Electronics Corporation of Tamil Nadu Ltd (ELCOT) Phone:+91-44-25670783, Uttar Pradesh Uttar Pradesh Development Systems Corporation Ltd. (UPDESCO) Phone:0522-2304703 Uttarakhand Information Technology Development Agency (ITDA) PHONE: 0135- 2708122 West Bengal West Bengal Industry Development Corporation Ltd. (WEBEL) Phone : 033- 2357 1704

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ICONS OF INDIA Dr Naresh Gupta

Ravi Swaminathan

Dr Naresh Gupta oversees product marketing and development for Adobe’s standalone print and additionally, Gupta is the Managing Director of Adobe’s India research and development centre, and also oversees the R&D operations in China, Romania and Japan. In 1997, he established the India R&D centre, which today extends across Noida and Bangalore. Under Gupta’s leadership, the India operation has grown to be the largest R&D centre outside the United States for Adobe. Prior to joining Adobe, Gupta served as a Principal Scientist and Director of the applied artificial intelligence (AI) group at LNK Corp. He received a B.Tech degree in Computer Science from the IIT, Kanpur, with Master’s and Doctorate degrees in Computer Science from the University of Maryland, College Park.

Ravi Swaminathan is the Managing Director of AMD India and Vice-President (Sales & Marketing) for AMD South Asia. In his earlier assignments, Ravi was President (Personal Systems Group) at HewlettPackard, and Director (Consumer Products Group) at Compaq Computers. He has over 30 years of experience in general management, sales and marketing, planning & distribution, and new business development at the leading multinationals across IT, paints and chemical industry domains. His contribution in creating, nurturing and strengthening Indian IT Channels is outstanding. Ravi is a Chemical Technologist from the University of Bombay and an MBA from the IIM, Ahmedabad and he holds an Advanced Management diploma from INSEAD, France.

Subramonian Shankar

Anil Ambani

American Megatrends Incorporated (AMI) is an American hardware and software company that specializes in PC hardware and firmware. It was founded in 1985 by Subramonian. It is headquartered in AMI Germany Norcross, Georgia, US. In 1994, Subramonian founded and AMI India which are located in Chennai. The company started as a of complete motherboards, positioning itself in the high-end manufacturer segment. Its first customer happened to be PCs Ltd., (later Dell). AMI’s greatest success story came in 1996 with megaRAID, a storage controller card. In 2011, AMI continued to focus on OEM business and technology. Its product line includes AMIBIOS (a BIOS), Aptio (a successor to AMIBIOS8 based on the UEFI standard), diagnostic software, remote access firmware, motherboards, SGPIO backplane controllers, driver/firmware development, service processors, and NAS and IP-SAN storage systems for SMBs.

N. Ravi Shanker

Anil Dhirubhai Ambani serves as the Chairman of the Board and CEO of Reliance – Anil Dhirubhai Ambani Group. He is the Chairman of all listed Group companies, which include: Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources Ltd. Anil serves as the President of the Dhirubhai Ambani Institute of Information and Communication Technology and Anil has won several awards and honours and was awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum in recognition of his contribution to the establishment of its business areas. Anil holds an of Reliance as a global leader in many MBA from the Wharton School of the University of Pennsylvania and a B.Sc. degree from the University of Mumbai.

Sunil Bharti Mittal

Ravi Shanker is the Chairman-cum-Managing Director (CMD) of Bharat Broadband Network Ltd., New Delhi. He is a 1980 batch IAS officer of Uttarakhand cadre. The administrator of Universal Service Obligation Fund (USOF), Ravi is also at the helm of one of India’s most ambitious projects by the Department of Telecommunications, Bharat Broadband Nigam Ltd. (BBNL). The Special Purpose Vehicle (SPV) created by envisages connecting 250,000 gram panchayats the Government Ͳ across the country. NOFN is implemented by BBNL, a Special Purpose Vehicle created for this purpose. Since BBNL is a newly-incorporated organization, it has decided Bharat Ͳ Sanchar to get the work done by three public-sector undertakings: Nigam Ltd. (BSNL), RailTel Corporation of India Ltd., and Powertel.

Sunil Bharti Mittal is an Indian telecom mogul, philanthropist and the founder, Chairman and Group CEO of Bharti Enterprises. In 2007, he was awarded the Padma Bhushan, India’s third-highest civilian honour. He was one of the first Indian entrepreneurs to identify the mobile telecom business as a major growth area. Sunil serves on the Prime Minister of India’s Council on Trade & Industry, World Economic Forum’s International Business Council. An alumnus of Harvard Business School, Sunil is on Harvard University’s Global Advisory Council. Airtel crosses 50-million customer mark in Africa. Bharti Airtel becomes the fourth-largest mobile operator in the world. Bharti Airtel crosses 200-million customer (mobile, fixed line & DTH) milestone in India. Bharti Airtel and Loop Mobile have announced an agreement to create Mumbai’s largest mobile network.

Dr Alok Bharadwaj

Aruna Jayanthi

Dr Alok Bharadwaj is the Senior Vice-President of Canon India. Under his leadership, Canon registered a record-breaking expansion of 20 times in 12 years to emerge as a strong imaging industry leader in India. He has been listed in top 100 global influencers by ventureoutsource. com in 2012. He has led the Indian IT hardware industry body “MAIT” as President and is a Chairman of CII-OA and Imaging Division. He has been recognized as “The Best CMO of the Year” by the CMO Council USA. Dr Bharadwaj is an MBA from the FMS, Delhi and an alumni of the Executive Programme of IMD Lausanne. He has also worked with Motorola India, Usha International and Voltas.

Aruna Jayanthi is the Chief Executive Officer of Capgemini India. Capgemini India is one of the biggest business units of Capgemini group. Aruna oversees the operations across all the business units – Consulting, Technology Services and Outsourcing Services in India. Aruna has over two decades’ experience in the IT services industry and has worked in both multinationals and pure-play companies.

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Vipin Tyagi

Suneet Singh Tuli

Vipin is Innovation and Business Leader from ICT Industry for over 3 decades. He has developed global business through companies in India, Japan, Australia, USA and Europe. He has actively worked towards Research and Development of large systems, Organizational Development and creation of high performance teams. In October, 2009, Vipin decided to promote National level R&D and joined C-DOT as Director. He has worked on World’s first VoD System, India’s first indigenous G-PON Development, C-DOT Exchanges and Indigenous Message Switching System. He has been involved in Development of over 35 Products in area of Enterprise and Telecommunications Industry. Presently he is involved in projects like NOFN, Network Security which are of strategic importance to the Country. He is backed by Master of Technology (Computer Science and Engineering) from IIT, Delhi.

Suneet Singh Tuli is the founder and CEO of DataWind Ltd., responsibile for the overall vision, strategy and execution for the company’s future. Suneet has many patented technologies created to develop scanning, printing and imaging products that set world records in both price and performance. The innovative products and technologies created through these ventures have received numerous awards and accolades, including recognition by the Guinness Book of Records. Most recently, DataWind’s Aakash/UbiSlate tablets have received worldwide attention, as the Company executes a vision to empower the next 3 billion people with computing and internet access. DataWind has been awarded UK’s Most Innovative Mobile Company for 2012.

Alok Ohrie

Latif Nathani

With over 25 years of experience in the IT industry across various leadership positions, Alok has been credited as a visionary with a keen understanding of technology and market dynamics. Prior to joining Dell, Alok led IBM’s Systems and Technology Group in India from January 2010.Under Alok’s leadership, his team strategically grew the business and developed a strong reputation for developing robust Server, Storage, Networking and Systems Software solutions for their enterprise, SMB, Government and Public Sector clients. Alok Ohrie holds a Bachelor’s degree in Electronics and Communication Engineering from REC, Surathkal (renamed as NIT).

Latif Nathani, Managing Director of eBay India and is responsible for leading the ebay business in the country. Latiff is an active evangelist of ecommerce’s transformational potential for both Indian online shoppers & enterprenures. Latiff has 22 years of experience in building and leading high performing global business,engineering and marketing team. He has had a 15 year career at Microsoft US in various roles.Latif holds a bachelor of Science in Computer Science from University of Arizona and graduated from the city University with a MBA.

Shantanu Prakash

Rajesh Janey

Shantanu Prakash is the Chairman and Managing Director of Educomp Solutions Limited, which he founded in 1994, a few years after acquiring an MBA degree from the Indian Institute of Management, Ahmedabad. Shantanu’s vision has been to transform the teaching-learning process through the use of technology and best practices. Shantanu is also the founder and managing trustee of the Learning Leadership Foundation (LLF), an organization dedicated to bringing best practices in education to under-resourced schools. He is also the Co-Founder and Chairman of Lakshya Digital Private Ltd. – a pioneering game development studio, based out of New Delhi, India. Shantanu is a charter member of TiE (Indus Entrepreneurs), an organization that connects entrepreneurs. He is a frequent speaker on education and business conferences worldwide.

Rajesh Janey is the President for EMC India and SAARC operations. He is responsible for accelerating growth of EMC in India and enhancing relationships with partners and alliances in India. An ICT industry veteran with over 29 years of experience, Rajesh has managed and led companies to leadership positions across diverse business segments, including IT sales and marketing, services, channels and enterprise. He joined EMC in this role in October, 2011 from NetApp where he was President, India & SAARC. Prior to NetApp, Rajesh held several leadership roles in EMC India, including Vice-President, Enterprise Business, India and SAARC; Head of Channels; and Vice-President for North, East and Bangladesh business, among others. Rajesh started his career with HCL and has also held a number of senior management positions in HP, Compaq and Wipro.

Pramod Bhasin

Rajan Anandan

Pramod is currently the Founder and Vice Chairman, Genpact and Chairman, The Skills Academy. Pramod founded Genpact - formerly GE Capital International Services, in 1997 and was the President & CEO of Genpact till June 2011 and is currently the Vice Chairman. He is considered the founder and pioneer of the Business Process Management industry in India. Prior to Genpact, Pramod was an officer of General Electric (GE). His career with GE spanned 25 years across the US, Europe and Asia. He subsequently became the head of GE Capital in India and Asia.

Rajan Anandan is the VicePresident and Managing Director of Google India, responsible for all Sales and Operations in India. He joined Google in February 2011. With the number of internet users growing at 50% year-on-year, a strong leadership team will ensure that Google captures this tremendous opportunity. Anandan is also an active angel investor with a focus on very early stage companies in the internet, mobile, software and ITeS space. He has a total of 17 early stage investments in start-ups such as luxury brands, e-commerce site Exclusively. in, Hungryzone.com, Gurgaon-based Digilogue communications and Pune-based Innovize Tech and is on the board of several of them. He is a member of the Indian Angel Network (IAN) and co-founder of blue ocean ventures.

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Dr R. Chidambaram

J. Satyanarayana

Dr R. Chidambaram is the Principal Scientific Adviser to the Government of India. He played a key role in the 1974 nuclear explosion experiment at Pokharan and led the Department of Atomic Energy (DAE) team in the Pokhran-II tests in May 1998. Dr Chidambaram is the recipient of Padma Shri and Padma Vibushan awarded by the Government of India. Dr Chidambaram completed his B.Sc. (Hons.) in Physics at and M.Sc. in Physics with specialization in analogue computers at the University of Madras. He completed his Ph.D. in Nuclear Physics at the Indian Institute of Science, Bangalore. He was also awarded D.Sc. in Metallurgy and in Material Science degree by eight universities.

J. Satyanarayana, IAS, is Secretary to the Government of India, Department of Electronics and Information Technology. A member of the Indian Administrative Service from 1977 batch and AP Cadre, Satyanarayana has been Special Chief Secretary in the state of Andhra Pradesh. Satyanarayana implemented Computerization of the Registration Department of Andhra Pradesh, better known as the CARD Project. Founder of e-Seva, a one-stop shop for citizen services, he was responsible for mentoring NISG as a Centre of Excellence in e-Government consultancy and capacity building leading to the formulation of e-Governance and Capacity Building Roadmaps for the State Governments and Union Territories in India.

Ashok Soota

Shiv Nadar

Ashok Soota, Executive Chairman, Happiest Minds, a nextgeneration IT services company. Ashok was the President of the Confederation of Indian Industry (CII). Prior to founding Happiest Minds in August 2011, Ashok led the growth of Wipro’s IT business from $2 million to $500 million run-rate. He then co-founded MindTree and led it through a very successful IPO. Happiest Minds has already established several benchmarks in the IT services industry in India. Ashok holds a Bachelor of Engineering degree from IIT, Roorkee and an MBA from the Asian Institute of Management, Philippines.

Shiv Nadar established HCL as a start-up in 1976 and has been acknowledged as a visionary by the IT industry and his peers. HCL is already among the top Indian IT software majors and a force to reckon with for global technology giants. Nadar was conferred the Padma Bhushan Award – the third-highest civilian honour conferred by the President of India in January 2008, the University of Madras and IIT-Kharagpur awarded him an Honorary Doctorate degree in Science for his outstanding contribution to IT in India.

Neelam Dhawan

Vanitha Narayanan

Neelam Dhawan is the Managing Director of Hewlett-Packard India. She has countrywide responsibility for revenues and profitability and ensures the greatest leverage from HP’s Services, Personal Systems and Imaging & Printing businesses. Her portfolio extends to offshore activities, BPO, Software Engineering, Research and IT Services. Previously, Neelam was the Managing Director of Microsoft India, a position she held from 2005 to 2008. She was featured in the Fortune’s annual global list of “50 most powerful women in business” for 2009. She has also worked with IBM and HCL.

Vanitha Narayanan is the Managing Director of IBM India Private Limited, and the Regional General Manager for India/ South Asia (ISA). She is responsible for all of IBM’s sales, marketing, services and global delivery operations in the India/South Asia region, including operations in Bangladesh, Nepal and Sri Lanka. Having joined IBM in the US in 1987, Vanitha has over 25 years of experience working with multiple client sets and in several countries. Vanitha is a member of the National Council of the Confederation of Indian Industry (CII) for 2013-14. She has an MBA degree in Marketing from the University of Madras and an MBA in Information Systems from University of Houston – Magna Cum Laude.

R. K. Amar Babu

Narayana Murthy

R.K. Amar Babu is the Managing Director of Lenovo India, responsible for driving the overall business and growth of the brand in India.His additional designation is Vice-President, MAIT, the apex body representing the interest of the IT hardware industry in India. Prior to Lenovo, Amar was at Idea and in Intel and HCL . Amar has over 2 decades of multi-functional experience, of which about 15 years have been in leadership roles. A Management Post Graduate from XLRI, Jamshedpur, Amar holds an Engineering degree in Electrical & Electronics from PSG Tech, Coimbatore.

N. R. Narayana Murthy is the Executive Chairman of Infosys Limited, headquartered in Bangalore, India. He founded Infosys in 1981, served as the CEO during 1981 – 2002, Chairman and Chief Mentor during 1981 – 2011, and Chairman-Emeritus during August 2011 – May 2013. Under his leadership, Infosys was listed on NASDAQ in 1999. He has also served as the Chairman of the Indian Institute of Management, Ahmedabad. He has been awarded the Legion d’honneur by the Government of France, the CBE by the British Government and the Padma Vibhushan by the Government of India.

V M Chandrasekar

K. Jaishankar

Sekar ventured Global Distribution FZE in the year 2001 which is the flagship of the Global Distribution Group. After three years of sustained growth, in 2006 opened its distribution set up at Germany Action IT GMBH. Then In 2007, Global Infonet Distribution Ltd(GIL),India started. Growth never stops for Chandrasekhar In 2008, Global acquired Innoco Technology , Miami , USA to focus on the Latin American & Caribbean markets. In 2010 , Global acquired VSM Technologies . Today Global group had a consolidated turnover of USD 1 Billion in revenue .He is backed by in B.E. ( Electronics & Telecommunication).

K. Jaishankar is the Managing Director of Ingram Micro India, the largest Technology Distribution company in India. Jaishankar is responsible for the overall operating performance of the company with particular emphasis on driving corporate policies, strategies and profitable growth initiatives. Tech Pacific India continued to grow business at faster than industry growth rates under his leadership. During his career with Tech Pacific, spanning over 12 years, he was based at the corporate office in Mumbai, India.

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Debjani Ghosh

Asoke K. Laha

Debjani Ghosh is the Managing Director – Sales and Marketing Group, Intel South Asia. She is in charge of growing Intel’s market and business across the South Asian countries consisting of India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and Afghanistan. Prior to this, Debjani was the Director for Southeast Asia and was responsible for growing Intel’s business in the region. Debjani currently chairs the IT Committee at the Federation of Indian Chambers of Commerce & Industry (FICCI). Debjani is a Trustee of the NASSCOM Foundation.

Asoke K. Laha founded Interra Information Technologies, Inc. and serves as its Chief Executive Officer, Managing Director and President. He serves as President and Managing Director of InterraIT India of Interra Information Technologies Inc. He has significant experience in starting and growing offshore development centres. His career in high technology spans more than two decades. He served also as Managing Director at Cadence India. Laha has an MSEE from the University of Saskatchewan and an MS in Computer Science from Northwestern University and BE (Honours) from Jadavpur University, India.

Bhaskar Pramanik

Satya Nadella

Bhaskar Pramanik is the Chairman of Microsoft Corporation (India) Private Limited. He is responsible for all marketing, operations and business development efforts of Microsoft in the country. Pramanik is focussed on defining Microsoft’s devices and services strategy for India to help businesses and individuals to realize their true potential. With over 35 years of experience in the Indian IT industry, Pramanik comes to Microsoft from Oracle where he had been the Managing Director for its Indian operations. Pramanik is an engineering graduate from the IIT, Kanpur. He is a member of the Executive Council of NASSCOM and is the Co-Chairman of the National Committee for IT, ITeS and e-Commerce at CII.

Satya Nadella has been the Chief Executive Officer of Microsoft Corporation since February 4, 2014. Nadella joined Microsoft in 1992 and held leadership roles in both enterprise and consumer businesses across Microsoft for over 22 years. He led the transformation to the cloud infrastructure and services business, which outperformed the market and took share from competition. Prior to Microsoft, Nadella served as a member of the technology staff at Sun Microsystems Inc. He also served as a Director of BravoSolution US, Inc., Nirvaha, Inc. and Director of Riverbed Technology, Inc. Nadella earned a Bachelor’s degree in Electrical Engineering from Mangalore University, a Master’s degree in Computer Science from the University of Wisconsin, Milwaukee and a Master’s degree in Business Administration from the University of Chicago.

R. Chandrashekhar

Sam Pitroda

Chandrashekhar was the Chairman of the Telecom Commission and Secretary, Department of Telecommunication, till March 2013. During his career in the Government, he held a wide variety of key assignments many of them relating to the ICT sector, both in the Government of India and the State Government of Andhra Pradesh. He has extensive experience of formulating and implementing policies, strategies and action plans to foster the growth of the IT industry. As Secretary of the Department of Information Technology, he steered the formulation of national policies for the IT sector, promoting Electronic System Design and Manufacturing and R&D in the Electronics and IT sector and designing the National e-Governance Plan.

Dr Sam Pitroda is better known as the “Father of India’s Communication Revolution”. Presently, he is the Chairman of India’s National Knowledge Commission, besides being the Chairman and CEO of World-Tel Limited and the Founder and CEO of C-SAM Inc. Sam Pitroda was born in Titlagarh, Orissa. Sam Pitroda did his Master’s degree in Physics and Electronic from Baroda, Gujarat, and went to the US and did his Master’s in Electrical Engineering in Chicago. Sam has many technology patents to his credit. Sam was appointed as an Advisor to the Prime minister of India on Public Information Infrastructure and Innovations with the rank of Cabinet Minister. He has been awarded the Padma Bhushan award by the Government of India for his contribution to Science and Engineering.

Rajendra S. Pawar

Vishal Dhupar

Rajendra S. Pawar is Chairman and Co-Founder of the NIIT Group – the software and services arm, catering to clients across North America, Europe, Asia and Australia. Pawar is a member of the Prime Minister’s National Council on Skill Development and has served on the PM’s National Task Force (1998). Pawar has led several ICT industry bodies, including NASSCOM as Chairman in 2011-12. He is on the Board of Governors of India’s premier institutions – IIT, Delhi, Indian School of Business (ISB), Hyderabad and IIM, Bangalore. He is currently chairing the Committee on Policy Framework for Technology-based Education, Government of India. In recognition of his contribution towards changing the IT landscape in India, in 2011, Pawar was awarded Padma Bhushan by the President of India.

Vishal Dhupar is responsible as NVIDIA’s Managing Director for South Asia Operations. With more than 25 years in the Information Technology industry, Vishal brings extensive leadership and industry experience. As an expert in the area of change management, he played an active role in understanding and applying change in accordance with the business requirements during the SymantecVeritas merger in 2006, specific to India, following a similar position at Autodesk. Over the past two decades, Vishal has been the recipient of several performance awards all through his working career in various organizations. He has also held a variety of sales leadership positions at Sun Microsystems, Silicon Graphics and Digital Equipment Corp.

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Sandeep Mathur

Raman Roy

Sandeep Mathur is the Managing Director of Oracle India. Sandeep is responsible for the overall business performance of Oracle in India. Additionally, he is driving Oracle’s business segments, including government, BFSI and telecom. Mathur joined Oracle in March 2003 as Vice-President of the Technology Team based in Bangalore. Prior to Oracle, he worked as a Chief Marketing Officer for Phoenix Global Solutions. Sandeep has held senior positions in Oracle Asia-Pacific where he was responsible for strategy, business development and specialist sales for the technology business across the region. Prior to Oracle, Sandeep has been part of senior management teams at Phoenix Global solutions and Lotus Development, an IBM company. Sandeep holds a BE in Electronics degree from the BMS College of Engineering, Bangalore.

Raman is fondly referred to as the “Father of the Indian BPO Industry” and has played a pivotal role over the last 22 years in promoting BPM in general and in establishing India as a preferred destination for Remote Business Processing in the Flat World. Raman Roy is the Chairman and Managing Director of Quatrro Global Services, a leading Business Process Management (BPM) and Knowledge Process Outsourcing (KPO) company focussed on pioneering innovative service offerings in the non-voice services space. These have been conferred by the leading organizations such as NASSCOM. Raman is a founding board member of the “Indian Angel Network”.

Mukesh Ambani

Sanjay Mehrotra

Mukesh D. Ambani led the creation of the world’s largest grassroots petroleum refinery at Jamnagar, India, with a current capacity of 660,000 barrels per day (33 million tonnes per year) integrated with petrochemicals, power generation, port and related infrastructure. Mukesh is also setting up one of the most complex 4G broadband wireless services in India . Mukesh ranked the fifth best performing CEO in the world by the Harvard Business Review in its ranking of the top 50 global CEOs. Mukesh is a member of the Prime Minister’s Council on Trade and Industry, Government of India. He has been appointed as a Director by the Board of Directors of the Bank of America Corporation on its Board. He is the first non-American to occupy such a position. Mukesh is a Chemical Engineer from the Institute of Chemical Technology, Mumbai and pursued MBA from the Stanford University, USA.

Sanjay Mehrotra is the CoFounder, President & Chief Executive Officer of SanDisk Corporation, a global leader in flash memory storage solutions, and a Fortune 500 and S&P 500 company. Under his guidance, the company has expanded its focus to include solid-state drive (SSD) solutions for the enterprise. Mehrotra holds more than 70 patents and has published articles in the area of nonvolatile memory design and flash memory systems. Mehrotra earned his Bachelor’s and Master’s degrees in Electrical Engineering and Computer Science from the University of California, Berkeley, and is a graduate of the Stanford Graduate School of Business Executive Programme (SEP).

Kiran Karnik

Kamalaksha R. Naik

Kiran Sharadchandra Karnik has been an Additional Director of Sasken Communication Technologies Ltd. since October 12, 2009. Karnik served as the President of the National Association of Software and Service Companies (NASSCOM). He leveraged 20 years of experience with the Indian Space Research Organization. Prior to joining NASSCOM in 2001, Karnik was the Managing Director and CEO of Discovery Networks. He is a member of the Scientific Advisory Council to the Prime Minister. He was awarded the Padma Shri in 2007. Karnik was selected as Forbes magazine’s Face of the Year 2003. Karnik has a postgraduate degree in Business Management from IIM, Ahmedabad and holds an Honours degree in Physics from the Bombay University.

Kamalaksha R. Naik is a promoter of Smartlink Network Systems, Ltd. and served as its Managing Director. Naik has 30 years of experience in the networking industry. He started his career in IBM India, at its manufacturing plant and worked in Product and Parts Design & Development. He served as the President of MAIT. Naik holds a Postgraduate degree in Industrial Engineering from Jhunjunwala College, Bombay and Diploma in Business Management from the Jamnalal Bajaj Institute of Management, Mumbai.

Dr Bhupendra Kumar Modi

R. Chellappan

Dr Bhupendra Kumar Modi, as a “Futurepreneur”, has always lived and worked on the principal philosophy of challenging conventional wisdom. With nearly four decades of business leadership behind him, Dr Modi has consistently spearheaded the conglomerate’s successful alliances with multinational corporations and category leaders like Xerox, Alcatel, Telstra, Olivetti, Lithographic Systems and International Paper, Telekom Malaysia and Mediatek. He is the key technology and business architect in conceptualizing, creating, developing and globalizing the Spice brand and expanded its presence in New York, London, ASEAN region, parts of Africa and China – apart from India. Dr Modi is a Chemical Engineer and holds a Master’s degree in Business Administration from the University of South California. He has also been conferred doctorates in financial management and industrial management.

R. Chellappan serves as the Managing Director and Chief Executive Officer of Swelect Energy Systems Ltd. (known as Numeric Power Systems Ltd). He also serves as Managing Director of HHV Solar Technologies Private Ltd. He has 35 years of experience. He is the Founder-promoter of the Numeric group. He has been at the core of the R&D and Marketing operations of the Group since its inception, and the product conception, development. He worked as a Plant Engineer for over 7 years in Sri Ramakrishna Steels Ltd., Coimbatore. He served as a Senior Executive in Electrical Maintenance at Ashok Leyland Ltd., Chennai for over 5 years. He serves as an Executive Director of Swelect Energy Systems Ltd. (Numeric Power Systems Ltd.) He also serves as a Director of HHV Solar Technologies Private Ltd. He studied at the Madras University. He is a qualified Engineer in Electrical and Electronics.

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Bharat Goenka

Natarajan Chandrasekaran

Bharat Goenka is well known as the “Father of the Indian Software Product Industry”. He was recently awarded the prestigious Lifetime Achievement Award by NASSCOM. India’s number one business solution is the brainchild of Bharat Goenka. A true technocrat and visionary, he established his business named Peutronics in 1986 to take this phenomenon to market. Bharat leveraged the power of technology to create an intuitive and friendly financial accounting solution that mimics the human train of thought. Bharat’s focus remained on keeping the product “simple” enough for a non-technical person to deploy and use, thus starting the concept of “Power of Simplicity”. Under his dynamic leadership, Tally has emerged as the technology leader and has rapidly expanded to span 94 countries.

Natarajan Chandrasekaran (“Chandra”), B.Sc., MCA, is the Chief Executive Officer and Managing Director of Tata Consultancy Services Ltd. (TCS), a leading global IT solutions and consulting firm with consolidated revenues of US$11.6 billion for the year ended March 31, 2013. Chandra is responsible for formulating the company’s global strategy across its footprint of 44 countries. Chandra has led TCS to great success with the market capitalization of the company touching US$50 billion during 2012. He was the Chairman of the National Association of Software & Service Companies (NASSCOM) during 2012-2013. He obtained a Master’s degree in Computer Applications from the Regional Engineering College – Trichy, Tamil Nadu, India in 1986 after obtaining a Bachelor of Science in Applied Science from the Coimbatore Institute of Technology.

S. Ramadorai

C. P. Gurnani

Subramanian Ramadorai has been in public service since February 2011. Currently, he is the Chairman of the National Skill Development Agency (NSDA) in the rank of a Cabinet Minister. He is also the Chairman of the National Skill Development Corporation (NSDC). Ramadorai continues as the Vice-Chairman of Tata Consultancy Services Ltd., a company he has been associated with for the past 41 years. He was awarded Padma Bhushan in January 2006. His academic credentials include a Bachelors degree in Physics from the Delhi University with a Bachelor of Engineering degree in Electronics and Telecommunications from the IIS, Bangalore and a Masters degree in Computer Science from the University of California – UCLA (USA).

C. P. Gurnani (popularly known as CP) is the Managing Director and Chief Executive Officer of Tech Mahindra. An accomplished business leader with extensive experience in international business development, start-ups and turnarounds, joint ventures, mergers and acquisitions, his sharp focus on customer experience has helped Tech Mahindra to emerge as one of the leading providers of IT Services and Telecom Solutions to the global telecom ecosystem. In a career spanning over 31 years, he has held several leading positions with HCL Hewlett-Packard Limited, Perot Systems (India) Limited and HCL Corporation Ltd. CP received a chemical engineering degree from the National Institute of Technology, Rourkela.

Capt. Raghu Raman

C. Venkateswara Rao

A security expert and formerly a Captain in the Indian Army, Raghu Raman has over two decades of experience in the government and corporate sector, and is currently CEO of the National Intelligence Grid. After left the Indian Army, Raghu joined the Mahindra Group ,during his ten years of experience by heading various key positions in various companies, including First Choice, Mahindra SSG and finally DLSI, a Mahindra joint venture with British Aerospace. Raghu has been a speaker and trainer in RSA (Singapore), ISB, IIM, MDI and is considered an authority on Information Risk Management and Counter-Intelligence. In terms of Industry representation Raghu represents as the Chairman - Internal Security Committee, Bombay Chamber of Commerce & Industry (BCCI) .

C. V. Rao is the Managing Director of the UTL Group and has played a strategic role in its growth. His vision and focus on innovation has been the cornerstone for the glory of the Group in telecommunications. He continues to play a key leadership role in driving the R&D efforts which have resulted in breakthrough telecommunication products. Under his leadership, the UTL Group developed several innovative products like DWDM (2.5G and 10G), Feature Phone, MARR and Digital Radio. He is an Engineer by qualifications and has more than 28 years of experience in the telecommunications & electronics industry.

Rajkumar N

Azim Hasham Premji

Rajkumar N. Dhoot is a Member of Parliament (Rajya Sabha), and the promoter and owner of the diversified Videocon Group of Companies. Dhoot did his Graduation with Honours in Commerce from S. B. College, Aurangabad, Maharashtra. Apart from trade and politics, he runs a leading multi-Super Specialty Charitable Hospital – “Nandlal Dhoot Charitable Hospital” at Aurangabad, providing only second Cobalt-60 facilities for Cancer treatment, a fully developed Cardiac Centre and allied treatment. He has also undertaken construction of roads in Gangapur, Aurangabad and adjoining areas.

Azim Premji, a graduate in Electrical Engineering from Stanford University, USA, has been at the helm of Wipro Limited ever since his return in the late 60s from Stanford, turning what was then a $2-million hydrogenated cooking fat company into around $7-billion Revenue IT, BPO and R&D Services organization with a presence in 60 countries. With his leadership, Wipro group’s revenues have risen to $8 billion. Over the years, Azim Premji has received numerous honours and accolades. Premji became the first Indian recipient of the Faraday Medal and was conferred honorary doctorates by Wesleyan University, USA, He is a member of the Prime Minister’s Council for National Integration and for Trade & Industry in India, and also a member of the Indo-UK and the Indo-France CEOs’ forums. He is a member of the International Advisory Committee of New York Stock Exchange, Inc. (now NYSE Euronext, Inc.).

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IT Associations in India It is very much to the point to underline the fact that IT Associations have come a long way in playing a significant role in the uplift of the channel community in India. The contribution made by various Associations formed across the length and breadth of the country can be ascertained from the role they have played right from the evolution of the channel ecosystem to that of keeping a tab on the conduct of the channel partners for the betterment of the Indian IT industry. More than 25,000 resellers in the emerging Metros, Tier-I, Tier-II and Tier-III cities in India are today an established supply chain business across the country and deal with the hardware and software products. Many of these resellers qualify as Value-added resellers (VARs) wherein they add features or services to the existing products, then resell them as integrated products or complete turnkey solutions. According to one estimate, Indian Information technology market would grow to $44.8 billion in 2014. Given the gigantic landscape, IT Associations have a major role and in fact gone to the extent of taking a call against partners who have engaged in frivolous practices. Examples are galore that several IT associations have done a commendable job in exceeding the expectations and taking up activities which place them on a pedestal high in public eye. In an attempt to recognize their role, VARINDIA lists some of the leading Associations from across different states, who have been in the market for quite some time and delivering instant results.

NORTH Security Promotion Group of India (SP) Chairman – Sanjeev Sehgal Contact – 11-45108361 Website – www.spgi.org.in Progressive Channel Association of IT (PCAIT), Delhi President – Alok Gupta Contact - ( pcait.delhi@gmail.com) Website – www.pcait.in East Delhi Computer Traders Association (EDCTA),Delhi President- Pawan Walecha Contact- 9810075760

President – Sugreev Singh Ranawat Contact - 9414072413 (rajshreesystems. udaipur@gmail.com) Website - www.rctaonline.com Ghaziabad Computer Association President - Gopal Sharma Contact - 0120-4313521 Website – www. ghaziabadcomputerassociation.com Jodhpur Computer Dealers Association (JCDA), Jodhpur President - Basant Mehta Contact – 9829021253 ( jcdajodhpur@ gmail.com) Website - www.jcdajodhpur.com

Computer Media Dealers Association (CMDA), Delhi President – Puneet Singhal Contact – 9810315006 (puneet@ pioneer-interprises.com Website - www.cmda.in

Association of Computer Entrepreneurs (ACE), Ludhiana President - Jaspreet Singh Hobby Contact - 0161 - 2401128 Website – www.acepunjab.com

Panipat Computer Dealers Association (PCDA) President – Ajay Singla Contact -

Lucknow Computer Vypar (LCVM),LUCKNOW President - Yogendra Dixit Contact- 9335446250

Punjab Association of Computer Traders (PACT) President – Gurpreet Singh Sunny Contact – 9876485667 (sunnydcads@ yahoo.com) Website – www.pactpunjab.com

Kanpur Computer Dealers Association (KCDA) President- Arun Bhargav Contact-

Jalandhar Computer Dealers Association (JCDA), Jalandhar President – Amarjit Singh Contact - 0181 - 2239399 / 9317927979 (info@jcdaonline.com) Website - www.jcdaonline.com Rajasthan Computer Associations (RCTA), Jaipur

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Traders

Uttaranchal IT Trade (UITTA), Dehradun President - Naresh Batra Contact - 9837008295 Website – www.uitta.in

Mandal

9831014294 Website - www.compassindia.com Jamshedpur Information Technology Association (JITA), Jamshedpur President - Amitabh S. Vidyarthy Contact – 9334963349 , 0657-2230284 (president@jita.co.in) Website - www.jita.co.in North East Traders’ Association (NECTA), Guwahati President – Pawan Kr. Agarwala Contact - (0361)2606615, 9435047633, (0361)2606614 Website - www.nectaindia.com IT Association of Orissa (ITAO),Bhubaneswar President – Arun Kumar Dey Contact – 0671-2334365,9437033436 Website - www.itaoindia.com Bihar IT Association (BITA) President - SN Prasad Contact – 9334485430 Website - www.biharitassociation.com Confederation of Indian IT Associations (CIITA) President – B. Hari Contact – 91-33-2281 3609 / 10, 9830031055 Website - www.ciita.in

Association

EAST Computer Association of Eastern India (COMPASS), Kolkata President – Pawan Jajodia Contact - 033 - 22813609/10,

IT Dealers Association (ITDAS), Siliguri President – Rajesh Rathi Contact - 9832023324 Website – www.itdas.in

Siliguri

WEST Computer Association of Ujjain President – Swetal Patel Contact – 0734-2517406 www.mybrandbook.co.in

Vidharbha Computer Manufacturers & Dealers Welfare Association (VCMDWA), Vidharba President – Prashant Ugemuge Contact – 9822200145 ,( president@ vcmdwa.org) Website – www.vcmdwa.org Computer & Media Dealers Association, Pune (CMDA), Pune President – Ratnesh Rathi Contact - 20- 24212730 ,9822356062 (president@cmdapune.org) Website - www.cmdapune.org Association of System Integrators and Retailers in Technology (ASIRT) Chairman – Kshitij Kotak Contact - 22-66122000 Website - www.asirt.in

Infotech Software Dealers Association (ISODA), Mumbai President - Devesh Aggarwal Contact - 9821041170 / 22-2848 2461 Website - www.isoda.in

Association for IT (AIT), Bangalore President – Nalin Patel Contact - 9845019326, 9343170050 (nalin@ait-bengaluru.in) Website - www.ait-bengaluru.in All Kerala IT Dealers Association (AKITDA) President – James Joseph Contact – 9847060799 (president. akitdastate@gmail.com) Website - www.akitda.com

Computers Dealers Association Trivandrum (CDAT),TRIVANDRUM President - Gokul Govind Contact-gokulg@techpark.net Website -

Confederation of IT Associations (CONFED - ITA) President – Natarajan.M Contact - 9894055625 (president@ confedita.org) Website - www.confedita.com BICSI President : Mr Ketan Kothari, District Chair, India District Contact: +91 9821033881 Website : www.bicsi.org

Computer and Media Society (CAMS), Madurai President - R. Rajkumar Contact – 98431 53693 Website - www.camsmadurai.org Coimbatore Information Technology Association,( CITA ),COIMBATORE President - N ANAND Contact - 9443325954 Website Delta Information Technology Traders Association (DITTA) President - S.P.Akilan Contact - 9842420661 Website - www.deltaita.org G-10 Computer Dealers Association, Chennai President – Vijay Baid Contact – Information Technology Association (ITTA),Chennai President- Nirmal S Bohra Contact - info@bohratech.com

Traders

Ankleshwar Bharuch IT Association (ABiTA), Ankhleshwar President – Dharmendra Joshi Contact – 9825304213 Website - www.abita.in

Information Technology Traders Association (ITTA-P), Puducherry President – PMJF.LN. S.Ravikumar Contact - (0413) 2227207, 2228068 Website - www.ittapondicherry.org

Madhya Pradesh Telecom & Computer Traders Association (MPTCTA), Indore President – Raghavendra Tripathi

KanyaKumari District Computer Dealers Association,( KKDCDA ),NAGARCOIL President – MANIKANDAN T.K.

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Tirupur Information Technology Association (TITA), Tirupur President - Joseph Melkis Raja Contact - 9843020381 (joemraja@ hotmail.com) Website - www.tita.in

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Ahmedabad Computer Merchants Association (ACMA), Ahmedabad President – Chetal Dalal Contact - 9924207800 Website - www.acmaindia.com

Association for Computer Traders Trichy (ACT-T), Trichy President – Sureshkumar.K Contact – 9842476101 (terabytetrichy@ gmail.com) Website - www.acttrichy.com

Association

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Baroda IT Association (BITA), Vadodara President – Rajesh Mehta Contact [265]-235 4583, 9409280137 Website - www.bitaindia.com

Twin City Computer Dealers Association (TCCDA),Hyderabad President – M.Veera Swamy Contact – 040 - 66382204, 9849023932 ( presidenttccda@yahoo.com)

Malabar IT Dealers (MITDA),CALICUT President -Vinodkumar M Contact – 9349104020 Website - www.mitda.in

Coff

Federation of Information Technology Association of Gujarat President – Gaurang Vyas Contact – 9824066777 (cggaurang@ gamil.com) Website – www.fitag.in

SOUTH

Karur IT Association (KITA),KARUR President- A Sadasivam Contact- 9842417517 Website - www.karurita.com

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Trade Association of IT (TAIT), Mumbai Chairman - Champakraj Gurjar Contact - 32950854 / 9821288825 Website - www.tait-mumbai.com

South Gujarat Information Technologist Association President – Unnat Mehta Contact – 261-2479757, 98241 47003 / 98247 51500 (president@sitasurat.com ) Website - www.sitasurat.org

ok 2

Gwalior Computer Traders Association President – Manoj Jain Contact – dtgltograph@rediifmail.com Website – www.gcta.co.in

Contact – 9626252101 e-mail - sarasysmail@gmail.com

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Goa IT Business Association (GIBA) President – B.M.Prabhudesai Contact – 7350012510 (info@giba. co.in) Website – www.giba.co.in

Contact – info@mpcta.com Website - www.mpcta.com

Bran

Website – www.caujjain.in

Secrets of success of the Most Trusted Brands in the Country Brand Book 2014

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Telecom Service Providers

Telecommunication has emerged as a major engine of economic and social developments in India. The opening of the telecom industry coupled with the ubiquitous low-cost devices, affordable services and sharp reduction in tariff and unprecedented increase in teledensity are the contributory factors in scripting a telecom revolution in India. A fast adoption of telecom technology has all the potential of overcoming developmental challenges in various sectors of social and economic life, including health, education, employment generation, financial inclusion and so on. Besides contributing about 3% to India’s GDP, Telecommunications, along with Information Technology, has greatly contributed to the acceleration of the economic and social sectors in the country. Today, again smartphones are no longer a luxury good. India is world’s fastest-growing smartphone market and this growth has been mainly driven by the cellular segment (mobile phones). 968 million smartphone device units were sold in 2013 out of a total of 1.8 billion mobiles sold. The Indian the PC industry never really took off. “The graph is flat since 2011. Tablet is slightly better but not much. Compared to that smartphones adoption rate is exponential, that is 53.6% of overall mobile phone sales for the year. What is most exciting for Indian start-up ecosystem is that with a 166.8 percent increase in the fourth quarter of 2013, India exhibited the highest smartphone sales growth. The Indian mobile subscriber base now contributes to over 13% of the world mobile subscriptions of 6.5 billion. Smartphone is fast becoming the primary means to connect to the internet and conduct transactions of various kinds and also running a business. This means it is no longer considered a discretionary spend but an absolute necessity. As businesses are in the process of allowing employees to bring their personally owned computers, smartphones and tablets into the workplace and access corporate applications, the popularity of BYOD is increasing fast. In the coming years, the Indian telecom market is projected to move from the SMS-based services to Internet and Application-based services. The Indian Mobile Value Added Services (MVAS) is currently valued at over US$5 billion and expected to cross over US$6 billion by the end of 2013. As consumers continue to drive the adoption of tablets, the market for mobile computing solutions has never been better. Indian mobile subscriber base now contributes to over 13% of the world mobile subscriptions of 6.5 billion. Besides, the government has set ambitious targets of 100% rural teledensity and 600 million broadband connections by 2020. Hence brighter times lie ahead for the sector whose growth will be fuelled by increased access to services which will be gaining greater momentum, thanks to the launch of newer telecom technologies like BWA and LTE, changing consumer behaviour and better devices. As improved broadband capacity helps to overcome network bottlenecks, cloud-based offerings from telecom operators and ICT providers will continue to grow. To spur this phase of growth of the sector, Government has already rolled out a national optical fibre network project called NOFN whereby an internet connection and one Wi-Fi hotspot in each of the 2.5 lakh gram panchayats spread across the country will be provided.

Bharti Airtel Bharti Airtel Limited, popularly known as Airtel, is the largest telecom service provider in India. Founded in the year 1995, it is world’s fourthlargest mobile phone operator and operates in 20 countries across Asia and Africa. Structured into four strategic business units - mobile, telemedia, digital TV and enterprise, Bharti Airtel is headquartered in New Delhi. Today, it ranks amongst the top 4 mobile service providers globally in terms of subscribers. Bharti Airtel had over 269 million customers across its operations at the end of March 2012. Bharti Airtel has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Tusa in Singapore. The company has recently entered into an agreement with Reliance Jio Infocomm, the broadband subsidiary of Mukesh Ambani-led Reliance Industries Ltd. (RIL). Under the agreement, Reliance will use Bharti’s i2i submarine cable for its 4G service. In April 2013, Bharti Airtel bought Warid Telecom Uganda the No.3 mobile phone company in Uganda. This acquisition will add 2.8 million customers to take its total user base in the East African country to 7.4 million. Sunil Bharti Mittal is the Chairman of the company. BSNL With an employee base of 254,499 (as on 27 February, 2013), BSNL

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is an Indian state-owned telecommunications company. It is the largest provider of fixed telephony and fourth-largest mobile telephony provider in India. The company also provides broadband services to the customers. BSNL is the only service provider, making focussed efforts and planned initiatives to bridge the rural-urban digital divide in the ICT sector. In fact, there is no telecom operator in the country to beat its reach with its wide network giving services in every nook and corner of the country and operates across India, except New Delhi and Mumbai. Whether it is inaccessible areas of Siachen glacier or North-Eastern regions of the country, BSNL serves its customers with a wide bouquet of telecom services, namely Wireline, CDMA mobile, GSM mobile, Internet, Broadband, Carrier service, MPLSVPN, VSAT, VoIP, IN Services, FTTH, etc. BSNL has about 43.74 million line basic telephone capacity, 8.83 million WLL capacity, 72.60 million GSM capacity, 37,885 fixed exchanges, 68,162 GSM BTSs, 12,071 CDMA Towers, 197 Satellite Stations, 6,86,644 RKm. of OFC, 50,430 RKm. of microwave network connecting 623 districts, 7330 cities/towns and 5.8 lakh villages. R.K. Upadhyay is the Chairman and Managing Director of BSNL. Vodafone India Vodafone India, Indian subsidiary of the Vodafone Group, is the third -largest mobile network operator in India. As of December 2012, it has approximately 147.48 million customers as of December 2012 across the www.mybrandbook.co.in

country. Vodafone India started its operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Group Plc is a British multinational telecommunications company headquartered in London, United Kingdom. It is one of the world’s largest mobile communications companies by revenue with approximately 439 million customers in its controlled and jointly controlled markets as at 31 December, 2011. Marten Pieters is the Managing Director and CEO of Vodafone India. 4. Reliance Communications Reliance Communications Ltd. commonly called RCOM is an Indian broadband and telecommunications company headquartered in Navi Mumbai, India. Established in 2004, it is a subsidiary of the Reliance Group. After Bharti Airtel, Reliance Communications is India’s second -largest telecom operator. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain. Reliance Communications owns and operates the next-generation IPenabled connectivity infrastructure, comprising over 190,000 kilometres of fiber-optic cable systems in India, USA, Europe, Middle East and the AsiaPacific region. In July 2007, the company announced it was buying US-based managed ethernet and application delivery services company Yipes Enterprise Services for a cash amount of Rs.1200 crore (the equivalent of US$300 million). The deal was announced of the overseas acquisition, the Reliance group has amalgamated the United States-based Flag Telecom for $210 million. RTL operates in Madhya Pradesh, West Bengal, Himachal Pradesh, Orissa, Bihar, Assam, Kolkata and Northeast, offering GSM services. Anil D. Ambani is the Chairman of the company. Idea Cellular IDEA Cellular, also refrred to as Idea in commpan parlance, is part of the Aditya Birla Group. A publicly listed company, Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP licence. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services and 3G services spread in over 3,000 towns and 10,000 villages. Kumar Mangalam Birla is the Chairman of the group. Tata Teleservices Tata Teleservices Limited is India’s youngest and fastest-growing pan-India dual-technology telecom service provider. It spearheads the Tata Group’s presence in the telecom sector. Established in 1996, Tata Teleservices is considered to be the pioneer of the CDMA 1x technology platform in India, embarking on a growth path after the acquisition of Hughes Tele.com (India) Ltd. renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. Over the last few years, the company has launched various services CDMA mobile operations in January 2005 under the brand name Tata Indicom, market-defining wireless mobile broadband services under the brand name Tata Photon in 2008 and 2G GSM services under the brand name Tata DOCOMO in 2009. Tata Teleservices Limited also has a significant presence in the 2G GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services. Tata DOCOMO was born after Tata Group’s strategic alliance with the Japanese telecom major NTT DOCOMO in November 2008. Tata DOCOMO received a pan-India licence to operate GSM telecom services and rolled out GSM services in all the 18 telecom circles where it received spectrum from the Government of India in the quick span of just over a year. Tata Teleservices Limited has also become the first Indian private telecom operator to launch 3G services in India under the brand name of Tata DOCOMO, with its recent launch in all the nine telecom circles where it bagged the 3G licence. Tata Teleservices Limited also has a significant presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the Tata www.mybrandbook.co.in

DOCOMO brand name. Srinath Narasimhan is the current Managing Director & Chief Executive Officer of Tata Teleservices. Aircel In 2006, Aircel was acquired by Malaysia’s biggest integrated communications service provider Maxis (Maxis Communication Berhard) and is a joint venture with Sindya Securities & Investments Pvt. Ltd. - Maxis holds 74% equity in the company. Today, the company has a foothold in 23 circles in India. Aircel is India’s fifth-largest and fastest-growing GSM mobile service provider with a subscriber base of 65.1 million. The company offers voice & data services ranging from postpaid and prepaid plans, 2G and 3G services, Broadband Wireless Access (BWA), Long Term Evolution (LTE) to Value-Added Services (VAS). In addition to providing premium internet access solutions to facilitate data intensive live streaming applications, the company has also paved the way to be amongst the first to offer 3G and 4G LTE services to customers. Kaizad Heerjee is the Chief Operating Officer of Aircel. MTNL Mahanagar Telephone Nigam Limited (MTNL) is a state-owned telecom service provider in the metro cities of Mumbai and New Delhi in India. The company was a monopoly until 1992, when the telecom sector was opened to other service providers. Recently the government has formed a panel to look into the revival of MTNL. “Transparency makes us different” is the motto of the company. MTNL also provides TriBand Internet services through dialup and DSL. It provides games on demand, video on demand, and IPTV services in India through TriBand. MTNL also provides other services such as VPN, VOIP, and leased lines through BSNL and VSNL. Gone are the days when a customer has to wait for years to get a phone connection. As things stand today, one can receive a connection within hours of the request being submitted with MTNL. A.K.Garg is the Chairman & Managing Director of MTNL. Videocon Telecommunications Limited Videocon Telecommunications Limited (VTL) is a GSM-based cellular operator in India based in Gurgaon (NCR Delhi). Videocon Telecommunications Limited, a Videocon group company offers GSM mobile services under the brand name Videocon. Videocon Telecommunications has charted out its strategy for the 4G rollout in the country, which will take place by the 2013 end. The company hopes to rollout the networks in some selective circles initially. Uninor Uninor is an Indian mobile network operator based in Gurgaon, India. The company is a joint venture between Telenor Group, a telecommunications company headquartered in Oslo, Norway, and Unitech Group, an Indian real-estate company. Uninor offers mobile voice and data services based on the GSM technology, currently on a 5.4 MHz spectrum. As of December 2012, Uninor has 31.8 million customers and a total workforce of 16,500 people. Uninor products and services are available from more than 332,000 retail outlets serviced by 1,576 distributors all over the country. Sigve Brekke is the Managing Director of Uninor. Sistema Shyam TeleServices Ltd. Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the company which operates its telecom services under the MTS brand. MTS has recently been ranked by Millward Brown as 85th most valuable brand in the world. MTS is well recognized in India and worldwide for its commitment to high-quality and innovative telecom solutions. In a short span of time, MTS in India has secured over 16 million wireless subscribers and under the MBlaze brand provides mobile broadband services to more than 1.8 million customers in over 450 towns across the country. Vsevolod Rozanov is the current President and CEO of SSTL. Brand Book 2014

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Distributors & VADS With an ever-increasing significance of distributors, the country is up with tremendous potential from them. Undoubtedly, they are the real heroes (through mostly unsung) of the industry and distributors provide customers the latest and most relevant technology solutions and act as the growth drivers to meet customer demands for the best-of-breed technology products and solutions without any waiting period. Adding more value to products and services, various national and regional distributors have left no stone unturned to complete and accomplish themselves as unbeaten. With a right combination of resources, distributors bring technology solutions to the market and, in the process, create a true value proposition for its partners. There is no denying that the distributors are the cheerleaders of the industry as they provide customers the latest and most relevant technology solutions and act as the growth drivers to meet their demands for the best-of-breed technology products and solutions without any waiting period. Armed with the best -of- breed technology solutions, various national and regional distributors have made their mark in the value-added landscape. Today, the ubiquitous use of IT products and processes can be attributed, to a great degree, to the presence of a large distribution channel in the country, which has carved a niche for themselves through their reach, presence and financial commitment. With the passage of time, Value Added Distributors (VADs) are making their presence felt by creating an enhanced and superior level of service for partners and customers in the technology space. The distributors are well on their way to align their business models more closely with their tech vendors. VADs will provide the distributors/channel partners with highly-skilled technical support to offer deep expertise for world-class customer satisfaction. VADs will also offer training, educate and help reseller understanding the customer requirements to deliver appropriate solutions, understanding the requirements that they should go all out to create a more compelling demand generation. VADs need to help VARs to generate demand around multi-vendor offerings. Instead of just focussing their attention on ‘boxes in/boxes out’ effort, VADs need to offer value-added services as an extension of the manufacturers’ sales channel. It helps in the alignment of their products with the goals of the manufacturer. This year, distributors have realized the massive opportunity that Big Data, Cloud Computing, e-commerce and IoT (Internet of Things) provide as newer pastures. Thus, majors like HCL, Ingram Micro and Redington have gone very aggressive while promoting various offerings to the channel. Further, technology disruption makes all the distributors and VADs to work consistently by maintaining effective strategy to be more successful. While there are players who are established, some emergent players have jumped the bandwagon. VARINDIA looks at the current dynamics in the distribution space where the emergence of VADs is an obvious corollary.

1. Abacus Peripherals Private Limited Head of the Organization: Umesh Modi Address: 29, Apurve Industrial Estate, Makwana Road, Marol Naka, Andheri East, Mumbai - 400059 Telephone/ Fax: 022-40914603/ 02240914646 Website: www.abacusperipherals.com Profile: Abacus Peripherals Pvt. Ltd., an ISO 9001: 2000 company, was established in the year 1997. IT is a Module House Partner of Hynix Semi-conductor Pte. Ltd. South Korea. The company manufactures memory modules (RAM) under the brand name of ZION using major Samsung, Micron and Hynix ICs, on Stateof-the-Art SMT line at Daman (U.T.) India. The company is in a position to cater to every need of the customer in all parts of the country in the shortest possible time because of its wide spread network. It ensures prompt service and aftersales support to the customers. 2. Aditya Infotech Ltd. Head of the Organization – Aditya Khemka Address - A-12, Sector 4, Noida, Delhi NCR, India - 201301 Contact Number – 120-4555666 Website – www.adityagroup.com Profile – The Aditya Group with headquarters in Noida, Delhi NCR, is a multi-unit, multi-

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products, geographically diversified group with a multitude of interests. From newsprint to real estate, textiles to software media and entertainment products to electronic security technology, the group has constantly raised the bar, pushing the boundaries of excellence in every area at the same time. Aditya Infotech Ltd. (AIL) – the technology arm of Aditya Group, is a leading global player, delivering technology-driven security solutions with special expertise in Electronic Video Surveillance Products and Solutions. Established in 1994, AIL has forged ahead to become the undisputed industry leader, creating new records in excellence and growth. 3. Amtrak Technologies (P) Ltd. Head of the Organization: S. Chakraborty Address: 6, Community Centre, East of Kailash, New Delhi - 110065 Telephone/ Fax: 011- 26448000, 26411751 Website: www.amtrak.co.in Profile: Amtrak, formed in 1991, has grown into four group companies with interests in Information Technology, Telecom, Defence Equipments and Software Development. They are an authorized distributor and service provider to several leading companies worldwide. The group caters to varied requirements of Indian

Defence, Paramilitary and other Government organizations. Amtrak works closely with the leading technology innovators, defence suppliers and system designers to offer its customers a broad range of customized solutions and implement a wide range of individual platforms and subsystems into a single effective network. 4. Avnet Technology Solutions (India) Pvt. Ltd. Head of the Organization – Jaideep Malhotra Address – A 301, 3rd Floor, Supreme Business Park, Behind Lake Castle, Hiranandani Business Park, Powai, Mumbai - 400076 Website - www.ats.avnet.co.in Contact - 022-44200200 Profile – Avnet Technology Solutions is an operating group of Avnet, Inc., a Fortune 500 company. The distribution network covers major markets and it sells enterprise and embedded technology products from the world’s premier computer manufacturers and software suppliers, as well as the services and solutions required to implement them efficiently and effectively. Its relationships with diverse technology suppliers, including well-established leaders and emerging market innovators, coupled with its rich services portfolio, help its partners reach new markets www.mybrandbook.co.in

and new customers. 5. Beetel Teletech Limited Head of the Organization – Suresh Gupta Address – 1st Floor, Plot No.16, Udyog Vihar, Phase IV, Gurgaon -122002, Haryana, India Contact – +91 24 4823500 Website - www.beetel.in/ Profile – Carved out of Bharti Enterprises Group that was founded in 1976 by Sunil Bharti Mittal, Beetel Teletech offers innovative and relevant products in Mobile phone, IT Peripherals and Wire-line telephone segments under the Beetel brand. It has a leading share in retail and telecom service provider segments in the landline category. Leveraging its consistent performance, distribution and marketing capabilities, Beetel as a brand has achieved a leading market share in the telecom and allied product segments. With powerful distribution and marketing capabilities, Beetel distributes a host of iconic brands. Beetel has also stepped into the area of convergence devices, specifically Mobile broadband devices being Airtel’s exclusive panIndia distributor for Mobile Broadband Devices such as 3G Data cards. 6. ComGuard Head of the Organization – Harish Rai Address - MBC Centre, G.F., 143/A Ghodbunder Road, Opp. Cine Wonder Mall, Kapur Bawdi, Thane, Mumbai – 400607 Website: www.comguard.net Contact - +91 22 61934800 Profile : ComGuard is a valued- added Distributor in the IT security space and has a reach across the Middle East and North Africa regions. The company was established in 2002 and is headquartered in Dubai, UAE. It is a part of the Spectrum Group which deals in IT networking and security training and consultancy. ComGuard believes that great partnerships are driven by true commitment. This has resulted in long-standing partnership with the leading network and security technology partners. Backed by a strong vision and sustained growth rate, the company’s distribution reach has spread to 14 countries across Middle East and India with above 1,000 partners. 7. Compuage Infocom Limited Head of the Organization – Atul Mehta Address – 601, D Wing, Lotus Corporate Park, Ram Mandir Lane, Jai Coach Junction, Western Express Highway, Goregaon (East) Mumbai 400063 Contact – 67114444 Website - www.compuageindia.com Profile – Headquartered at Mumbai, Compuage has been growing at a rapid pace and has an ambitious blueprint for further expansion. Over the years, it has trail lazed its way into being one of the most sought-after value-added distributors of global IT brands. Having a nationwide presence, Compuage is a system-oriented and process -driven company. Added to this, it has a strong IT-enabled distribution backbone, a solid financial and inventory management system, a young and dynamic sales team and a committed channel spread across the country. 8. Creative Peripherals & Distribution Pvt. Ltd. Head of the Organi zation: Ketan Patel Address: 375/377, Babu Bldg., Office No. 20, 2nd Floor, Lamington Road, Grant Road (E), www.mybrandbook.co.in

Mumbai - 400 007 Telephone/ Fax: 22 40811234 Website: www.ecreativeindia.com Profile: Within a small span of 18 years, Creative Peripherals & Distribution Pvt. Ltd. has successfully transformed itself from a Trading Organization to a value-added distribution firm, besides being a leading integrated Supply Chain Solution Provider for IT, Telecom and CE products as well. Incorporated in 1992 with just 3 people, Creative Peripherals & Distribution Pvt. Ltd. has successfully achieved the status of being a focussed player in the distribution of IT as well as non-IT products like telecom and CE products with a significant reach across India. It currently has employed more than 100 employees and has partnered with more than 2,000 channel partners. 9. Cyberstar Infocom Pvt. Ltd. Head of the Organisation – Raj Rathi Address - Surya Chambers, # 124, 1st Floor, South Block, Airport Road, Murugeshpalya, Bangalore – 560 017 Contact - 91-80-41266808 Website - www.cyberstarindia.com Profile – Founded in 1999, Cyberstar is emerging as the most promising distributor of IT Peripherals, Networking Products and Components. The company prides itself in providing its customers with the best quality products. For their vendors, Cyberstar acts as a value- added sales force, leveraging its well-qualified team, technical capabilities, logistic services and customer relationships to distribute their products in the most cost-effective manner. 10. Fortune Marketing Private Limited Head of the Organization – Manoj Gupta Address – 201-202, Gedore House, 51-52, Nehru Place, New Delhi - 110 019 Contact – 08447562135 Website - www.fortunemarketing.in Profile – The company founded in the year 1994 with the sole objective of providing IT range of quality products in and around Delhi. Over a period of last 16 years , distribution activity has extended to other parts of the country also. Today, Fortune is a name synonymous with the provider of quality IT products with complete technical and post -sale support. 11. Global Infonet Distribution Pvt. Ltd. Head of the Organisation: Prashant Prakash Address - D-98,Okhla Industrial Area, Phase – 1,New Delhi – 110020 Contact – 011-48317000 Website – www.globalinfonet.in Profile - Global Distribution Group (The Group) started its operations in 2001 and has successfully positioned itself as a focussed distribution player with a significant reach across Europe, Middle East and Africa. The company has demonstrated its capability in these price-sensitive / difficult to penetrate geographies by leveraging the risk management capability, effective Supply Chain Infrastructure Management and efficient utilization of the Management Information Systems. Within a short span of 13 years, the Group has successfully transformed itself from a regional IT products distribution firm with traditional cash-andcarry model to a leading cross-continental IT distribution powerhouse.

12. HCL Infosystems Limited Head of the Organization – Harsh Chitale Address - E-4, 5 & 6, Sector 11, NOIDA 201301, UP Contact - +91 120 2526518/19, 2520977 Website - www.hclinfosystems.in Profile – A listed subsidiary of HCL, HCL Info Systems has a long-standing history of being involved ever since the inception of the IT industry in the country. With already a presence in 170 cities, 505 more points of presence are reaching 4,000 towns throughout India and operations in emerging markets including South Asia, Middle East and Africa. It has a strong distribution network of 93,000 outlets in over 9,000 towns in India. HCL Infosystems’ has one of the largest sales and distribution network in the country and provides value-added distribution for partners. The company operates under three primary segments, namely Computer Systems and related products and services, Telecommunication and Office Automation and Internet and related services. Its manufacturing facilities are based in Chennai, Puducherry and Uttarakhand. Today, HCL Infosystems has become one of the leading System Integration companies in the country, implementing several turnkey Systems and Networking Integration projects nationwide and across most of the vertical business segments. It has developed customized and efficient system integration solutions designed to fuel the Indian growth engine. 13. Inflow Technologies Pvt. Ltd. Head of the Organization – ANAL Jain Address - “Inflow House”, # 33 & 34, Indiranagar 1st Stage, Off 100 Feet Road, Bangalore - 560038, India Contact – 9379190083 Website – www.inflowtechnologies.com Profile - Commenced in the year 2005, Inflow is a niche player in IT Infrastructure Distribution and Services providing Value Added Distribution in Information Security, Networking, AIDC & POS, Infrastructure and Application Software, Storage Management, Electronic Security and products and services in South Asia with Rs.470 crore in revenue. It is headquartered in Bangalore with presence in 16 locations. Inflow operates through 5 Business Units with a total team strength of more than 165 employees. Inflow does business through over 650 channel partners. 14. Ingram Micro India Ltd. Head of the Organization – Jaishankar Krishnan Address – Godrej IT Park, B-Block, 5th Floor, Pirojshanagar, Vikhroli (West), Mumbai- 400 079 Contact – 91-22-39894645 Website - www.imonline.co.in Profile – Ingram Micro’s global regions provide the distribution of technology products and services, market development services and supply chain management services. The company is focussed on maximizing shareowner value and achieving customer satisfaction through innovation in the information technology (IT) supply chain. The company has developed services and solutions designed to address the needs of each technology category and market segment, with expert services to support customers serving vertical and speciality markets. The company’s management team is focussed on leading the industry through change and has Brand Book 2014

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a clear understanding of customer expectations by creating new market opportunities with new and emerging technologies and value-added services. 15. Inspan Infotech Pvt. Ltd. Head of the Organization: Sudhir S Address: No: 6, Bishop Wallers Avenue South (Off: TTK Road), Alwarpet, Chennai – 600004 Telephone/Fax – 44 42088250/51 Website: www.inspaninfotech.com Profile: Inspan has carved a niche for itself as one of the fastest-growing and leading distribution companies with its innovative outof-the-box distribution. In the second year of operation, they were listed as the Top 20 IT distribution company in India. In a short span, they were highly successful in capturing a major market share with its penetration in A, B, C and D class cities. Inspan has over 11 branch offices covering over 200 cities and towns directly. Over hundred System Integrators and 2,000 channel partners across the country have grown and prospered with them along this journey. 16. Inspira Enterprise India Pvt. Ltd. Head of the Organization – Prakash Jain Address – 23, Level 2, Kalpataru Square, Kondivita Lane, Off Andheri-Kurla Road ,Andheri (E), Mumbai -400 059 Contact – 022-4056 9999 Website - www.inspira.co.in Profile – Inspira is a leading Value Added Distributor in IT, Networking, Biometric and Homeland Security solution provider in partnership with the world’s renowned technology companies like Hewlett-Packard, Dell, Juniper Networks, 3M Cogent, Array Networks, BMC and SafeNet. These solutions have positioned Inspira as an end-to-end integrator in verticals such as Government, Defence, Banking and Financial Services, Telecom and Large Enterprises. 16. Iris Computers Head of the Organization – Sanjiv Krishen Address - A - 155, Road No. 4, Mahipalpur, New Delhi 110 037 Contact - + 91 11 26782505 Website - www.iriscomputers.net Profile – Established in 1996, Iris Computers Limited is one of the largest IT distribution companies in the country. It has remained as the largest IBM distributor in North India for 21 quarters. With its headquarters in New Delhi, Iris has more than 35 billing locations across countries. The company’s channel base consists of 2,500 channel partners, aggregators, regional distributors and large SI partners. 17. iValue Infosolutions Head of the Organization – Sunil Pillai Address – “iValue House”, No.1, 3rd Cross 29th Main Road, BTM Layout 2nd Stage, Bangalore - 560 076 Contact - +91 80 65329944 / 66 / 40969906 Website - www.ivalue.co.in Profile - iValue was incorporated with a misson to empower profitable growth of business, through effective management of Customer’s “Digital Assets.” It offers solutions and services that are aligned and optimized for protecting and growing business, across vertical and sizes, through its vendors and channel partnerships. iValue’s team with its focus and specialization over the last 13+ years in the

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Digital Asset Protection and Data, Network and Application (DNA) management areas, has built tremendous expertise in understanding and addressing customer’s challenges across size and verticals. The company has partnered with 5,000+ customers, across size and vertical, in their “Digital Asset” management front. The company’s ecosystem comprises of 25+ direct OEM partners, 500+ Partners covering national, regional and local System Integrators and 20+ consulting firms. 18. Mediaman Infotech Private Limited Head of the Organization: Dushyant Mehta Address: 14th Floor, Goldfilled Tower B, Sion Bandra Link Road, Sant Rohildas Marg, Sion, Mumbai - 400 017 Telephone : 022-24061200 Website : www.mediaman.co.in Profile: Mediaman Infotech (P) Limited was incorporated in 1996. With its headquarters in Mumbai, and 40 sales offices and stock locations (and growing) spread across the country, Mediaman is a powerful potent force in ICT distribution. With over two decades of expertise and experience in distribution and close relationship with channels, Mediaman offers its vendors access to more than 5,000 Channel Partners, Retailers, Corporate Resellers, VARs and System Integrators. Mediaman’s competencies lies in distribution, better logistics, efficiently monitored inventory management, flexible credit financing for dealers, a national channel reach and an excellent reseller account management system. Mediaman is a valuable resource for the vital connection for vendors and brands from out of India and the Indian ICT companies for the world. 19. M.Tech Solutions (India) Pvt. Ltd. Head of the Organization – Bhavin Bhatt Address – SRI Narayani NPSR Plaza, No: 25, Third Floor, 7th Cross Road, Vasanthanagara Extn, Bangalore – 560 052 Contact – +91-804097 7238 Website - www.mtechpro.com Profile – M.Tech Solutions (India) Pvt. Ltd. is into distribution of IT security, application delivery network and video communications solutions. The company also offers maintenance services for such products. M.Tech was incorporated in 2010 and is based in India. The company operates as a subsidiary of SecureOne India Holding Pte. Ltd. 20. Neoteric Informatique Limited Head of the Organization – Paras H. Shah Address – Matulya Centre,Unit No 201, 2nd Floor, Senapati Bapat Marg, Lower Parel (West) Mumbai - 400 013 Contact - 022 - 40859600 Website - www.neoteric.co.in Profile – Founded in 1991, Neoteric has been bringing the latest products and technology solutions to the market and finding new ways to add value to its customers ever since its inception. It offers a broad array of future-bound, well-structured core technology solutions across diverse verticals. Neoteric has been a trendsetter and has always strived to bring tomorrow’s technology today. The Vision, Reach, Go-to-Market strategy, performance-driven innovative initiatives ensure a unique experience, a feeling that is truly neoteric. 21. Presto Info Solutions Pvt. Ltd.

Head of the Organization – Krishan Girdhar Address – Presto Infosolutions Pvt. Ltd., 6, Community Centre, East of Kailash, New Delhi -110065 Website – www.presto.co.in Contact – 91-11-42336600 Profile - Presto Infosolutions Pvt. Ltd., one of the fastest-growing Value Added Distributors, specializes in offering solutionbased on various emerging technologies to the government and enterprise customers in India and SAARC countries. Presto distributes a variety of Networking and Security products, including Video Conferencing solutions, WiMAX, Telemedicine and Secure Data Center. The company also offers IT consulting and training services focussed on helping their customers to identify improvement areas, analyzing business problems and optimizing their IT infrastructure. Their competency is in architecting and deploying secure enterprise networks, Data Center, Video Integration Solutions and Boardroom Solutions that consolidate, integrates and enables management of information for mission-critical applications. Presto is having a presence across more than 20 cities in India to support their customers and has two overseas branches in Singapore and UAE to address business opportunities in SAARC, Middle East and Africa. 22. RAH Infotech Pvt. Ltd. Head of the Organization – Ashok Kumar Address – 6 A/B/C, Tower B-4, Spaze iTech Park, Sohna Road, Sector - 49, Gurgaon – 122 001 Contact - +91 124 4085162 Website - www.rahinfotech.com Profile - RAH Infotech was established in 2005 with a focus on providing state-of-theart technology solutions in association with the global IT leaders. Over eight years of its operations, RAH Infotech has been providing world-class IT solutions to a large number of channel partners and corporates in India and SAARC countries and has been growing more than 30% every year. This is a testimony to the trust Indian IT reseller community has shown in RAH’s value-added distribution capabilities. RAH’s broad portfolio provides a wide range of Networking, Network Security, Storage, Wired and Wireless Solutions in association with innovative and credible brands such as A10 Networks, Alvarion, Celestix, Exinda, Juniper Networks, Micro Tik, Palo Alto Networks, Quest Software, Trustwave and WatchGuard. The company has a strong channel base of more than 450+ VARs and System Integrators. 23. Rashi Peripherals Head of the Organization – Suresh Pansari Address – Ariisto House, 5th Floor, Junction of N.S. Phadke Road, Telli Gali, Andheri (E), Mumbai- 400 069 Contact - +91-22-61771771/ 72 Website - www.rptechindia.com Profile – Established in the year 1989, Rashi has come a long way in distribution and is today rated amongst one of the best distribution companies in India. With more than 25 years of presence in the IT distribution business, Rashi has 58 branch offices and 60 centres spread across A, B, C and D class cities of India and more than 9,000 Partners/Customers in 750 cities/towns. Rashi is known for its various innovative marketing programmes with conceptualizing www.mybrandbook.co.in

and implementing schemes/rebates being its key strengths. One of its very popular flagship events is the Channel Business Forum (CBF) which is an equal opportunity forum that brings together participating vendors and channel partners on a common platform. 24. Redington India Limited Head of the Organization – PS Neogi (President – IT Division) E H Kasturi Rangan (President – Consumer Products Division) Address – Guindy House, 95 Anna Salai, Guindy, Chennai - 600 032 Contact - +9144-30287901 Website - www.redingtonindia.com Profile – Having commenced its operations in 1993, Redington, along with its subsidiaries, has been providing end-to-end supply chain solutions for all categories of Information Technology products (PCs, PC building blocks, networking, software and enterprise solution products) and Consumer and Lifestyle products (Telecom, Digital Lifestyle products, Entertainment products and Digital Printing Machines) to over 100 international brands and building relationships with major brands for years. With its corporate office in Chennai, it has 56 sales locations, 70 owned service centres and 292 partner service centres across India. Redington has built its business on very strong ethical and commercial fundamentals which has not only helped it to consistently exceed the industry growth rate, but has also enabled to firmly establish it as the “partner of choice” with most of its vendors and business partners. 25. Roop Technology Private Limited Head of the Organization: Umang Mehta Address: 15/20, Anand Nagar Society, Vakola Police Station Street, Santacruz (East), Mumbai, Maharashtra - 400 055 (India) Telephone/ Fax: 022-26681921/ 02226683919 Website: www.rooponline.com Profile: Roop Technology was incorporated in the year 1997 and has come a long way and cloaked a turnover of Rs.40 crore during the financial year 2004-2005, with headquarters at Mumbai. It has various branches / C&F agents spread across India with branch offices in the southern and western part of the country. The company has a partner base of more than 1,250+ partners in the whole of India. It has a very strong network of more than 850 partners in the West and South India. It is distributing products in Class ‘B’ and Class ‘C’ city and has a fairly good market share in these cities. It has very focussed partners who are doing business with them for more than 4 to 5 years. 26. Sakri IT Solutions Head of the Organization – K. Ravi Laxman Address - 301, Block – A, World Trade Center, Kharadi, Pune – 411 014, India Contact - 020-65111017 Website - www.sakri.in Profile – SAKRI IT Solutions is an emerging IT Security and Networking products company engaged in both hardware and software security domain. Its Management, Sales, Marketing and Technical leadership has in-depth knowledge, expertise and hands-on experience in IT Security products. SAKRI is the Master Distributor of Kaspersky LAB for Retail/ SME products across India. SAKRI is also Airtel Distributor for www.mybrandbook.co.in

MAHARASHTRA for ILP, MPLS and NLD. SAKRI is CISCO-certified SELECT Partner focussing on the SMB market. 27. Savex Computers Head of the Organization – Jayant Goradia Address - 124, Maker Chambers III, 12th Floor, Nariman Point, Mumbai - 400021 Contact - 022 - 22799999 Website - www.savex.org Profile – With a pan-India presence and over two decades of expertise in distribution, Savex offers its Vendors access to Channel Partners, Retailers, Corporate Resellers, VARs and System Integrators from across the country. Efficient systems and processes, a strong receivable management along with a good product portfolio are its key differentiators in an industry characterized by low-entry barriers. Its core competencies in distribution are better logistics, efficiently monitored Inventory management, flexible and innovative credit financing for customers and partners, a national channel reach and an excellent reseller account management system. Savex has always strived to continually discover new ways to take costs out of the supply chain. Improved business processes have helped the company operate efficiently. 28. Sonata Software Head of the Organization – P Srikar Reddy Address – APS Trust Building, Bull Temple Road, N. R. Colony, Bangalore - 560 019 Contact –080-6778 1999 Website – www.sonata-software.com Profile - Sonata is a global software services company focussed on one thing - helping you make an impact on business and drive value through your IT investments. Our expertise and commitment in delivering complex strategic IT projects is the reason why we are a trusted service provider to Fortune 100 companies across the globe in the software pro Focussed on helping customers make an impact on business and drive value through IT investments, Sonata is a global software service company. Its expertise and commitment in delivering complex strategic IT projects is the reason why they are a trusted service provider to Fortune 100 companies across the globe in the software product development and enterprise business segments. 29. Supertron Electronics Private Limited Head of the Organization – V.K. Bhandari Address - Supertron House, No 2, Cooper Lane, Off R N Mukherjee Road, Kolkata - 700 001 Contact - +91 33 2213 1221 Website - www.supertronindia.com Profile – Supertron Electronics is one of the leading Information Technology and Telecom companies of India. Established in 1993 in Kolkata by V.K. Bhandari, the Chairman and Managing Director, Supertron Electronics is driven by an overarching mission to bring worldclass technology to an under-penetrated India and empowering users. The company’s flagship business is the distribution of a wide variety of IT products including Servers, Desktops, Laptops, Netbooks, PC components, Peripherals, Memory modules, Storage products, Networking products and Consumer Electronic Products. Its enhanced supply chain efficiencies, the ability to reach products across the country and scale a brand’s

growth in the shortest possible time and at the lowest cost has made it a leading alliance partner for its suppliers. Alongside these core businesses, Supertron Electronics has successfully diversified into other businesses like Enterprise Computing Solutions, IT-enabled Services, Retail, e-Commerce and Real Estate. 30. Texonic Instruments Head of the Organization: Nitesh Bhandari Address: No.9, Athipattan Street, Mount Road, Chennai-600 002 Telephone/ Fax: 044-2841 0638/ 0442841 5187 Website: www.texonic.com Profile: Texonic Instruments is a distributor of technology-based products having over three decades of experience in the field of technology with a commitment to serve customers across India. The company provides products and services to clients ranging from SOHO to Enterprises. Texonic reduces the complexity of security and communication technologies and also ensures that businesses are future-proofed from the technology changes. And their comprehensive experience in the high-tech marketplace uniquely qualifies them for this task. 31. Transition Systems Pvt. Ltd. Head of the Organization: Unnikrishnan R Address: No. 19, 3rd Floor, “Kmj Ascend”,(Old No: K-309/3), 17th C Main,1st Cross, 5th Block, Koramangala, Ward No. 67, Bangalore - 560 095 Telephone : 080 - 40365400 Website: www.transition-asia.com Profile: Founded in 1999, Transition Systems is a regional distributor of technology products. Transition partners with selected world-class manufacturers to provide resellers with the best-of-breed quality products. Transition’s expertise in and focus on IT solutions, customer service and technical support, makes it uniquely positioned to deliver highly value-added services and support to its resellers. Headquartered in Singapore, Transition has offices across Asia. 32. Virtual Netcomm Pvt. Ltd. Head of the Organization – Swaminathan Sethuraman Address – 102-103, Panlee Complex, Near Sardar Patel Seva Samaj, Navrangpura, Ahmedabad - 380 009 Contact – +91 79 2646 5303 Website - www.vnpl.com Profile – VNPL is a group company of Virtual Group, a premier Value-Added Distribution House (VAD) offering best-in–class Information Management Solutions headquartered at Ahmedabad, India with a network of sales and support offices at Bangalore, Chennai, Delhi, Hyderabad, Mumbai and with overseas operations at Sri Lanka, Bangladesh, Singapore, Malaysia, Indonesia, Dubai and UK. VNPL offers comprehensive information management solutions including information security, networking and network management, storage and backup solutions, wireless/Wi-Fi solutions and video conferencing solutions to partners and customers in India and SAARC through its alliance with world-class technology partners like Barracuda Networks, Blue Coat, Extreme Networks, ForeScout, Palo Alto Networks, Radvision, Ruckus Wireless and Splunk. Brand Book 2014

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Made in India Brands Despite all the hiccups, Indian business has been engaging the world’s attention since the opening of the country’s economy in the 1990s and will, without doubt, continue to hog the limelight in the future, too. That the Indian economy presents huge opportunities is acknowledged by one and all, who also rightly predict that India is well on its way to gatecrash the dominance of some of the largest economies of the world and find itself in their place in the future. According to estimates, India would be the fifth-largest economy by 2020. With the rapid growth in its economy and its emergence as a global economic power, India’s role in the world’s economy development is immense. Notwithstanding the not-so-good time for the Indian economy, the IT sector continues to be a silver lining and continues to generate direct employment to 2.5 million people. This is so because the fundamentals of Indian economy are still strong and at the same time its domestic consumption continues to grow. Opportunities are huge in India and these will continue to grow in the coming decades as well. For instance, 50 per cent of the Indians do not have access to primary healthcare. Technology can provide healthcare at half the cost. So one can imagine the role technology can play in the country when it comes to healthcare. 80 per cent of the Indian households do not have bank accounts. Given the backdrop technology can ensure transparency and growth in India, the scope can be gauged. Today, India is one of the IT capitals of the modern world and all the major players in the world IT sector are present in the country, thanks to the growth and opportunities the country provides to them. These companies have brought forth with them innovative ideas to the country. On the domestic front, the Department of Information Technology (DlT), from time to time , initiates steps which are contributing to the growth of the domestic IT industry. As the stake of the technology companies is getting bigger and bigger, the Indian technology firms are making rapid strides and scaling new heights by venturing into uncharted territories. No one can underestimate their potential which is being acknowledged throughout the world. Today, the Indian IT industry teems with several firms and companies which have built enviable reputation for themselves. By mastering cutting-edge technologies and processes, they bring innovative and revolutionary products and solutions, manufacture state-of-the-art products and provide a wealth of upmarket services for their clients and customers spread all over the world. In this section, “Made in India Brands”, we present some of the most innovative Indian tech companies which have made formidable reputation not only in India but the world over.

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Made in India Brands 1. Airtight Networks

4. Amtrak Info System Pvt. Ltd.

Name Kiran Deshpande Designation - Co-Founder & President Address S.No.7,Pinnac House II, Kothrud, Pune 411038 Website w w w. a i r t i g h t n e t w o r k s . com Products - AirTight Network products includes Wi-Fi provides all the enterprise WLAN features including content filtering, firewall, QoS, admission control, traffic shaping, and BYOD device on boarding. Produces world’s best wireless intrusion prevention systems.

Name Sandeep Arya Designation- Managing Director Address Impiria Building, A-25, Mohan Co-operative Industrial Estate Near Sarita Vihar Metro Station, Mathura Road, New Delhi - 110044 Website www.amtrakinfo.com Products Tablets

2. Aksh Optifibre Limited Name Dr Kailash S. Choudhari Designation- Non-Executive Chairman Address J-1/1, B -1 Extension, Mohan Co-operative Industrial Estate, Mathura Road,New Delhi- 110 044 Website www.akshoptifibre.com Products - AKSH OPTIFIBRE LIMITED is into manufacturing of optical fibre and optical fibre cables (OFC) in 1994. In 1996-97, Aksh acquired Fibre Reinforced Plastic Rods (FRP) business which is a key raw material for Optical Fibre Cables. AKSH went Public in the year 2000 and is listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). AKSH Edge: The two key raw materials, optical fibre and FRP rod, constituting 70% of the cost of optical fibre cables are manufactured in-house. This makes Aksh as one of the most cost-effective optical fibre cable manufacturer & Also, Aksh is now the largest FRP rod producer, supplying to all optical fibre cable manufacturers in 56 countries across six continents.

3. Amara Raja Power Systems Limited Name Dr. Ramachandra N Galla Designation- Chairman Address Corporate Operations Office, Terminal- A,1-18/1/AMR/NR, Nanakramguda,Gachibowli, Hyderabad - 500032. India Website www.amararaja.co.in Products – Amara Raja’s plant is located in Karakambadi, a village 12 km from the temple town of Tirupati. The existing facility is ISO9001, QS9000 and TS 16949 certified by RWTUV Germany. The plant is part of the most completely integrated battery manufacturing facility in India with all critical components, including plastics sourced inhouse from existing facilities on-site. Pioneered the widely used VRLA batteries for industrial application in India. It is the largest and dominant market leader of standby batteries in the Railways, Telecom, Power Generating stations in India and has one of the largest (designed for producing 3.64 million batteries p.a.) and most modern automotive battery plants in Asia.

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5. Atrie Technology Pvt. Ltd. Name Ravichandran. B Designation - CEO & Managing Director Address 1st Cross Rd, Koramangala 3 Block, Koramangala, Bangalore, Karnataka 560034 Website www.atrieindia.com Products – Atrie Technology makes the internet and data communications available to customers with high-quality, and state–ofthe-art products affordable and reliable. We are focussed to Design, manufacture of Datacom and Telecom products, viz, Leased Line modems, Ethernet Switches, Enterprise Routers, and Wireless Lan. Atrie Technology specializes in both analog and digital technology. We have had successful sales of our Rack Mount and Industrial Series, as well as LCD and External Modems. Our WireSpan series implements DSL technology to provide for faster connections. With our experience and expertise, we have an impressive list of clients in the public and private sectors, both domestically and internationally.

6. Beetel Teletech Limited Name Rakesh Bharti Mittal Designation - Chairman Address 1st Floor, Plot No.16, Udyog Vihar, Phase IV, Gurgaon122002, Haryana Website www.beetel.in Products Fixed line telephone products, modems, memory devices, Enterprise solutions (Board room solutions, Voice & Data solutions and Network solutions), 3G Data cards and IT peripherals

7. BPL Telecom Pvt. Ltd. Name T. P. G. Nambiar Designation - Director Address BPL TELECOM PVT. LTD., System House, Palakkad, Kerala Pin - 678 007 Website www.bpltelecom.com Products Cables & Speakers, Power Line Communication, Line Traps, Coupling Devices, Digital EPABX, Dactran, Flexicom, IPX, Sigma INDX, DKX100, BCX50, SMX, Prodigy and Consumer Telecom (Basic Phones, Caller ID Phones, Boss Secretary System) www.mybrandbook.co.in

8. Busy Infotech Pvt. Ltd.

13. Dax Networks Limited

Name Dinesh Gupta Designation- Co-Founder & CEO Address – 206, M.G. House, 2, Community Centre, Wazirpur Industrial Area, Delhi - 110 052 Website www.busy.in Products – Accounting Software (Basic, standard & Enterprise editions)

Name Sudha Jagadish Designation - CEO Address – No.11, Second Cross Street, Karpagam Gardens, Adyar, Chennai – 600 020 Website www.daxnetworks.com Products – Switches, Structured Cabling, Routers, LAN Extender, Wireless, Media Converters, IP Surveillance, High-Speed Dome IP cameras, Modems and Management Tool

C-Dot (Centre for Development of Telematics) 14. Digilink India

Name Vipin Tyagi Designation - Director Address C-DOT Campus, Mehrauli, New Delhi -110 030 Website www.cdot.in Products - Circuit Switch, Intelligent Network Solutions, Broad Spectrum Telecom Services & Applications, Network Management Systems, Data Clearing House, Optical Transport, Broadband Wireless Terminal, Terrestrial & Satellite, Shared GSM Radio Access Network, Next Generation Networks, DRAX

Name G. B. Ravichandra Designation - Director, Sales & Marketing, network connectivity, Lifespace business Address – 9th Floor, DLF Building No. 10, Tower C, DLF Cyber City, Phase II, Gurgaon – 122002 Website www.digilink.in Products – Copper UTP, Copper STP, Fiber cables, Fiber LIUs, Voice Products, Data Center, IPLMS, Universal Products, Tools & Accessories 15. Exide Industries Ltd.

10. Coral Telecom Limited Name Rajesh Tuli Designation - Director Address E2, Sector 63, Noida - 201301, UP Website www.coraltele.com Products Access Products (i-Connect, Ridex Switch, Coral CMUX 128, Coral Zephyr GSM CDMA 30, Coral IP-2448+ IP DSLAM), Switching Equipment (IRIS-IVDX, IRIS IVDX Lite, DX 2000, Coral SBDX, Coral Key Telephone) and Wireless Products

11. Cyberoam Technologies Private Limited Name Hemal Patel Designation - CEO Address – 901, Silicon Tower, Behind Pariseema Building, Off C.G. Road, Near Lal Bungalow, Ahmedabad-380 006, INDIA Website www.cyberoam.com Products – Identity-based United Threat Management (UTM), Cyberoam iView –Intelligent Logging and Reporting, Cyberoam Central Console (CCC), Cyberoam NetGenie

Name R.G. Kapadia Designation- Chairman & Non-Executive Director Address Exide House, 59E Chowringhee Road, Kolkata - 700 020. Website www.exideindustries.com Products Exide has grown through a continuous and consistent focus and evolved as a brand with contemporary values. Exide offers a battery for every type of vehicle on the Indian roads. Exide is the chosen battery for all international automobile companies in India. In several African Countries all batteries, irrespective of brand, are known as ‘Exide’! With Seven factories spread across the country, Exide’s range and scale of manufacturing operations can be matched by very few companies in the world. Together, they produce an annual output of 8 million units in Automobile batteries (including batteries for motor-cycle applications), and over 600 million Ampere-Hours of Industrial Power.

16. Fibcom India Limited Name Shradha Suri Marwah Designation- Vice - Chairperson Address B-215, Gautam Budh Nagar, Phase II, Noida - 201304 Website www.fibcom.com Products - Switch Node, Edge Node, Metro Ethernet Node, Ethernet Media Converter, Core Transport, Metro Edge, Edge & CPE

12. Datawind Ltd. 17. GajShield Infotech (I) Pvt. Ltd Name – Suneet Singh Tuli Designation - CEO Address 563, Baba Deep Singh Complex, East Mohan Nagar, Amritsar -143 001 Website www.datawind.com Products Akash, UbiSlate, UbiSurfer, PocketSurfer 3

www.mybrandbook.co.in

Name Sonit Jain Designation - CEO Address 4, Peninsula Centre, S.S. Rao Road,Parel, Mumbai – 400 012 Website - www.gajshield.com Products GajShield as the leading emerging growth company offering modular, integrated security solutions for unified threat management. GajShield UPTM appliances provide zero day protection providing proactive security to networks and delivers real-time protection against fast moving threats like spyware, phishing, masked applications like Malware, Adware, P2P, Instant Messaging.

Brand Book 2014

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18. HCL INFOSYSTEMS LTD.

23. K7 Computing Private Limited

Name Harish Chitale Designation - CEO & Whole-Time Director Address – E-4, 5 & 6, Sector 11, NOIDA, Uttar Pradesh Website www.hcl.in Products – IT Services (System Integration, Enduser Computing, Network Services, Information Security Services), HCL Infiniti Desktops & Beanstalk All-In-One-PC, ME Tablets, WINBee Thin Clients, Kiosks, Computing Accessories and Learning Products.

Name J. Kesavardhanan Designation - CEO & Managing Director Address 6th Floor, Rayala Techno Park, 144/7 Old Mahabalipuram Road, Kottivakkam, Chennai 600 041 Website www.k7computing.com Products – K7 Ultimate Security, K7 Total Security, Anti-Virus Premium, Anti-Virus Plus, Secure Web (For Consumers), Enterprise Endpoint Protection Suite, E-mail Security (for Enterprises), Business Lite (for SOHO)

19. Intex Technologies (India) Limited

24. Karbonn Mobiles

Name Narendra Bansal Designation - Chairman & Managing Director Address – D - 18/2, Okhla Industrial Area, Phase – II, New Delhi 110 020 Website www.intextechnologies.com Products – IT Accessories (Cabinets, Headphones, Mouse), Mobile Phones, Consumer Electronics (DVD Players, Speaker Systems, Colour TVs), Security Software

Name Shashin Devsare Designation – Executive Director Address – #39/13, off 7th Main, HAL 2nd Stage, Appareddy Palya, Indiranagar, Bangalore - 560 038 Website www.karbonnmobiles.com Products – Mobile Phones, Tablets, Smartphones

25. Lava International Ltd. 20. Infosys Limited. Name S. D. Shibulal Designation - CEO & Managing Director Address – Electronics City, Hosur Road, Bangalore - 560 100 Website www.infosys.com Products – Finacle, Edge, Flypp – Application Marketplace, Customer Self-Service Energy Manager, iTransform-ICD-10 Migration Suite, Omni-Channel Personalization Engine, RealTime Expertise Manager, Trade Origination System 21. ITI Limited Name K.L. Dhingra Designation - Chairman & Managing Director Address ITI Bhavan, Dooravaninagar, Bangalore-560 016, India Website www.itiltd-india.com Products TRANSMISSION (Satellite, Optical, Microwave, VHF /UHF), BROADBAND EQUIPMENT (ADSL, WiMAX, G-PON, EDW AS), CUSTOMER PREMISES EQUIPMENT, (IFWT, ADSL Modem, CLI Phones), GSM-FCT (Fixed Cellular Telephones), WiMAX CPE, IT AND CONVERGENCE Educational ERP, Network Management System, SMPS Power Plant Indoor & Outdoor, Smart/SIM Cards, Power Plants, Banking Automation Equipment, Non-Conventional Energy Systems, TWT-HPA, AMF Panel for DG sets

22. Jupiter International Limited (Frontech) Name Alok Garodia Designation - Managing Director Address Unnayanam, 20A Ashutosh Choudhury Avenue, Kolkata700 019 Website www.frontechonline.com Products Monitors, Cabinets, Tablet PCs, Speakers, E-Cams, Headphones, Gaming devices, Optical mouse, Keyboards, Power devices, Spike buster, UPS, Networking Products, Toner Cartridges

232

Brand Book 2014

Name Hari Om Rai Designation – Co-Founder & Director Address – A-56, Sector 64, NOIDA, Uttar Pradesh Website www.lavamobiles.com Products – Handsets, Router, Datacard, Tablet

26. Luminous Power Technologies (P) Ltd. Name Manish Pant Designation – Managing Director Address – C 8 & C 9, Community Centre, Behind Janak Cinema Complex, Janakpuri, New Delhi - 110 058 Website www.luminousindia.com Products – Power Backup Solutions, Power Storage, Electrical Products, Renewable Energy Solutions and Enterprise Solutions

27. Matrix Comsec Pvt. Ltd. Name Ganesh Jivani Designation – Managing Director Address – 394-GIDC, Makarpura, Vadodara - 390 010 Website www.matrixcomsec.com Products – Telecom Solutions (IP-PBXs, VoIP Gateways, GSM/3G Gateways, Fixed Cellular Terminals, IP Phones, Voice Loggers), Security Solutions (Time Attendance, Access Control Solutions, Bio-Metric, RF Technologies, Fire Alarm Panels, Video Surveillance Solutions) and Hospitality PBX 28. Max Secure Software Name - Sanjay Pradhan Designation - Founder & CEO Address - Salunke Vihar Rd, Oxford Village, Kedari Nagar, Wanawari, Pune, Maharashtra 411040 Website - www.maxpcsecure.com Products - Max Total security,Max secure Anti Virus,max Spyware Detector , Max Total www.mybrandbook.co.in

security and max Mobile security 29. Micromax Informatics Ltd.

35. Numeric Power Systems Ltd.

Name Rajesh Agarwal Designation – Managing Director Address – Micromax House, 697, Udyog Vihar, Phase-V, Gurgaon122022 Website www.micromaxinfo.com Products – Phones, Datacards, Funbook (Tablet), Consumer Electronics

Name R.Chellappan Designation – Managing Director Address – “Numeric House”, No. 5, Sir P. S. Sivasamy Salai, Mylapore, Chennai – 600 004 Website www.numericups.com Products – UPS Systems, Home Power Products, Special Power Systems, Numeric Energy Storage, Power Distribution

30. Microtek International Private Ltd. Name Manoj jain Designation – Vice President Address – H-57, Udyog Nagar, Rohtak Road, New Delhi -110 041 Website www.microtekdirect.com Products – Interactive UPS, Online UPS, Digital and Sinewave Inverters, UPS EB, UPS E², UPS 24x7 , Hi-end Inverter Series

31. MicroWorld Software Services Pvt. Ltd. (eScan) Name Govind Rammurthy Designation – CEO & Managing Director Address – Plot No. 80, Road No. 15, MIDC, Marol, Andheri (E), Mumbai - 400 093 Website www.escanav.com Products – eScan Anti-Virus (for Mac and Linux desktops), Internet Security Suite with Cloud Security, eScan Mobile Security for Android, Tablet Security, eScan Web and Mail Filter, eScan for SMBs, MailScan for SMTP Servers and eScan Enterprise Edition, etc 32. Moser Baer India Limited Name Deepak Puri Designation – Chairman & Managing Director Address – 43B, Okhla Industrial Estate, New Delhi - 110 020 Website www.moserbaer.com Products – Optical Storage Media (Recordable Compact Discs, Rewritable Compact Discs, Recordable Digital Versatile Discs, Rewritable Digital Versatile Discs and blue laser discs), Blu-ray Discs, Global Product Range (Professional Products, Next Generation Formats), USB Flash Drives and Micro SD Cards. 33. MRO - TEK LIMITED Name S. Narayanan Designation – Chairman and Managing Director Address – Bellary Road, Hebbal, Bangalore - 560 024 Website www.mro-tek.com Products – TDM Products, Ethernet Products, Wireless Products, Conventional & Solar UPS 34. NetAxcess Communications Limited Name Tarun Lalwani Designation – Managing Director Address – F- 7C, Okhla Phase-I , New Delhi -110 020 Website www.netaxcess.in Products – NetAxcess Mobile ATM Gateway, 3G Mobile Gateway, USB Mobile Router, 3G Router, 3G SIM mobile gateway and NetAxcess Virtual Wireless Router www.mybrandbook.co.in

36. Quick Heal Technologies (P) Ltd. Name Kailash Katkar Designation – Chief Executive Officer Address – 603, Mayfair Towers-II, Wakdewadi, Shivajinagar, Pune - 411005 Website www.quickheal.com Products – Quick Heal Total security 2013, Quick Heal Internet security 2013, Admin Console 4.6, Quick Heal Antivirus Pro 2013, Quick Heal Terminator (UTM), Quick Heal Exchange Protection, Quick Heal Mail Protection (for Linux & Windows), Quick Heal for Linux and Anti-Virus for Server and Quickheal PCTuner 3.0 . 37. Ramco Systems Limited Name P R Venketrama Raju Designation – Vice-Chairman & MD Address – A 21, Main 3rd Floor, Green Park, New Delhi - 110 016 Website www.ramco.com Products – Ramco ERP Suite, Ramco HCM Suite, Ramco Analytics Suite, Ramco Aviation Suite, Ramco GRP Suite

38. Samriddhi Automations Pvt. Ltd. (Sparsh) Name Sanjeev Sehgal Designation – Founder & Managing Director Address – F-365, Sector 63, Noida201307, Uttar Pradesh Website www.sparshsecuritech.com Products – Surveillance Cameras, IP Cameras, Standalone DVRs, Speed Domes & Controllers, Switchers, Power Supply, Accessories 39. Simmtronics Semiconductors Ltd. Name Indrajit Sabharwal Designation– Managing Director Address – C-41, Okhla Phase-1, New Delhi - 110020 Website www.simmtronics.com Products – Memory Modules; Gaming RAM for Desktops, Servers, Laptops; Motherboards - Intel / AMD / VIA; Tablet PC - 7” and 10”; Graphics Cards - Nvidia / ATI; Simmbook; Desktop PC; LED Monitors 40. Smartlink Network Systems Ltd. Name K. R. Naik Designation - Executive Chairman Address – Smartlink House, Plot # 5, Kurla-Bandra Complex Road, Off CST Road, Santacruz (East), Mumbai - 400 098 Brand Book 2014

| 233

Website www.digisol.com Products – Digisol (Unmanaged Switching Solutions, Chassis Switches, IP Phones, Media Converters, Peripherals, KVM Switching Solutions, Web Managed Switching Solutions) and Digilite Motherboards. 41. S Mobility Ltd. (Spice) Name B K Modi Designation - Chairman Address S Global Knowledge park, 19A & 19B, Sector 125, Noida - 201 301, Uttar Pradesh Website www.spice-mobile.com Products - Phones (Feature phones + Smartphones), Tablets 42. Su-Kam Power Systems Ltd. Name Kunwer Sachdev Designation – Managing Director Address – Plot No. 54, Udyog Vihar, Phase VI, Sector 37, Gurgaon - 122 001, Haryana Website www.su-kam.com Products – Home Solutions (Digital UPS, Line Interactive UPS), Business Solutions, Solar Solutions (Solar Energy Solution, Solar Power Packages), Customized Solutions, Generators (Su-Kam I Kohler Generators) 43. Tata Consultancy Services Name N. Chandrasekaran Designation – CEO & Managing Director Address – 4th & 5th Floors, PTI Bldg Parliament St, Connaught Place, New Delhi -110 001 Website www.tcs.com Products – TCS BaNCS, TCS MasterCraft, TCS Technology Products 44. Tally Solutions (P) Ltd. Name Bharat Goenka Designation – Co-Founder & Managing Director Address – AMR Tech Park II, No. 23 & 24, Hongasandra, Hosur Main Road, Bangalore – 560 068 Website www.tallysolutions.com Products – Tally.ERP 9, Tally.Server 9, Tally Developer 9, Shoper 9 45. Tejas Networks Ltd. Name Sanjay Nayak Designation - CEO & MD Address Plot No. 25, JP Software Park, Electronics City, Phase-1, Hosur Road, Bangalore - 560 100 Website www.tejasnetworks.com Products - POTP (Packet Optical Transport Platform), MSPP, Carrier Ethernet, DWDM, Tejas energy Management

234

Brand Book 2014

46. TVS Electronics Limited Name Gopal Srinivasan Designation – Founder & Chairman Address – South Phase - 7A, Second Floor, Industrial Estate, Guindy, Chennai-600032 Website www.tvs-e.in Products – All ranges of Dot MATRIX Printers, Thermal Printers, Speciality Printers, Label Printers, POS Systems & Terminals, Receipt Printers, Invoice Printers, Barcode Scanners, Barcode Label Printers, Keyboards, Barcode Scanners, POS Accessories and Keyboards.

47. United Telecoms Limited Name Dr P. Raja Mohan Rao Designation - Chairman Address 18A/19, Doddanekundi Industrial Area, II Phase, Mahadevapura Post, Bangalore - 560048 Website www.utlindia.com Products Access, Components, CPE, Energy Meters, Power Plants Switching, Transmission 48. Videocon Industries Ltd. Name Venugopal Dhoot Designation - Chairman & Managing Director Address Plot. No.248 Udhyog Vihar PH-IV, Gurgaon - 120001 Haryana Website www.videocon.com Products Consumer Electronics, Home Appliances, Components, Office Automation, Mobile Phones, Satellite Television & Tablets 49. VMC Systems Limited Name Hima Bindu Designation - Managing Director Address #6-3-879/B, 2nd Floor, Green lands, Begumpet, Hyderabad-500 016 Website www.vmcsystems.in Products – Power Conversion products, Telecom (Core Network, Access/Metro, or Customer Premise Equipment [CPE])

50. Zicom Ltd. Name Designation Address –

Electronic Security Systems

Pramoud Rao – Managing Director 501, 5th Floor, Silver Metropolis, Goregoan (E), Mumbai - 400 063 Website www.zicom.com Products – Home Alarm Systems, Video Door Phones, Fingerprint Locks, Office Alarm System, Fire Alarm System, Access Control System, Multi-Apartment Video Door Phones

www.mybrandbook.co.in

MOVERS & SHAKERS- IT INDUSTRY The System Integrators (SIs) and Solution Partners (SPs) are the real movers and shakers of the Indian IT industry. They are fairly large organizations and offer their services in various verticals to horizontals in the industry. In an increasingly competitive global marketplace, leveraging technology to help sustain profitable business growth is a focus for many companies. System integrators should able to customize the computing systems for clients by combining hardware and software products from multiple vendors in solving the production challenges by advising on and delivering the best solution with the lowest amount of risk. Using their competencies, a company can align cheaper, preconfigured components and off-the-shelf software to meet the key business goals. Some system integrators work in the specialized areas. System integrators must make the commitment to deliver the highest technical solutions and customer service. A true Solution Integrator is to understand the goals of the project along with the customer’s vision and timeline to accomplish it. In a competitive business landscape, the role of Solution Partners is extremely important. Solution Partners are the value add of Business Partners to bring solutions to customer’s business problems. Solution Partners are expected to be the industry experts, advise on business optimization and development and ongoing 24/7 solution support to their customers. This they accomplish after receiving specialized training from their principal vendors, which they carefully select based on their expertise and hence develop close working relationships with customers as a priority. Solution Partners are the backbone of the IT industry and their contribution to it can be best described and gauged in the form of some of the most important deployments they have made to customers from across different industry verticals and sectors. VARINDIA has at regular intervals recognized their role and thereby presents a comprehensive list of some of the leading SIs and SPs who are creating ripples in the country’s IT solution scenario today.

AARKAY TECHNO CONSULTANTS PVT LTD

RAKESH ANDHARE

NAGPUR

www.atcgroup.co.in

ABACUS NET COMM PRIVATE LIMITED

JAYA PRAKASH

SECUNDRABAD

www.abacusnet.info

ABC SYSTEMS PVT LTD

SUJEET NARULA

NEW DELHI

www.abcit.in

ABLAZE TECHNOLOGY SOLUTIONS PVT. LTD.

VIVEK GUPTA

GURGAON

www.ablazets.com

ABSOLUTE INFOTECH

FRANCIS LAZAR

BANGLORE

www.aindia.com

ACCEL FRONTLINE LIMITED

N.R.PANICKER

CHENNAI

www.accelfrontline.in

ACCENTIA TECHNOLOGIES

PRADEEP VISWAMBHARAN

MUMBAI

www.accentiatech.com

ACE BRAIN TECHNOLOGIES PVT. LTD

SANDEEP BANDIGIRI

PUNE

www.acebrain.com

ACE DATA DEVICES PVT LTD

NEERAJ MEDIRATTA

GURGAON

www.ace-data.com

ACPL SYSTEMS PVT. LTD

VISHAL BINDRA

NEW DELHI

www.acpl.com

ACROPETAL TECHNOLOGIES PVT.LTD

RAVI KUMAR D

BANGALORE

www.acropetal.com

ADIT MICROSYS PVT. LTD.

BIREN SHAH

AHMEDABAD

www.aditmicrosys.com

ADVANCED MICRONICS DEVICES LTD

KANNAN

BANGALORE

www.amdlcorp.com

AGMATEL INDIA PVT.LTD.

V.K.MALHOTRA

NEW DELHI

www.agmatel.com

ALCO INFOTECH PVT LTD

DHIRAJ SHARMA

KOLKATA

www.alcoinfotech.com

ALLIANCE PROSYS INDIA PVT. LTD

RAVI PUTTA

HYDERABAD

www.allianceprosys.com

ALLIED DIGITAL

NITIN SHAH

NEW MUMBAI

www.allieddigital.net

APL SOLUTIONS PVT LTD

M. M. NERURKAR

MUMBAI

www.apl-mumbai.com

ARC INFOTECH PRIVATE LIMITED

ASHOK K JANI

KOLKATA

www.arc-infotech.com

ARTEK ENTERPRISES (P) LTD.

ANIL GUPTA

NEW DELHI

www.artek.co.in

ASHTECH INFOTECH PVT. LTD.

SAURIN SHAH

MUMBAI

www.ashinfo.com

ATHAIS TECHNOSOFT PVT. LTD.

PRASHANT KULKARNI

MUMBAI

www.athais.com

AVI ELECTRONICS & NETWORKS PVT LTD

AMIT SHIROLKAR

PUNE

www.avielectronic.com

AVION ELECTRONICS PVT. LTD

MANISH KAPASI

MUMBAI

www.avionindia.com

B B PROFESSIONALS

ASHIM BHASIN

JAIPUR

www.bbp.in

BAMA INFOTECH

NAVEEN VERMA

LUDHIANA

www.bamainfotech.com

BANGALORE DATACOM PVT.LTD.

R. SUKUMARAN

BANGLORE

www.bangaloredatacom.com

BARD ROY INFOTECH PVT LTD

PRADEEP JHAWAR

KOLKATA

www.bardroy.com

BINARY SYSTEMS PVT LTD

HARISH KUMAR SHETTY

BANGLORE

www.binaryindia.com

BLUECOM INFOTECH PVT LTD

BIRENDRAYADAV / MAZHARPATEL

MUMBAI

www.bluecom.co.in

BROADLINE COMPUTER SYSTEMS

AMARNATH

CHENNAI

www.broadline.co.in

BUSINESS LINKS

MOSES

CHENNAI

www.blinkindia.com

C TECH COMPUTERS

NIRMAL SINGH

JALANDHAR

www.ctechcomputers.net

CACHE PERIPHERALS PVT LTD

GUMIDELLI SRINIVAS

HYDRABAD

www.cacheperipherals.com

CACHE TECHNOLOGIES & COMMUNICATIONS PVT. LTD.

MOHAN

BANGALORE

www.cache.net.in

CADDONS COMPUTER SERVICES PVT LTD

GOVINDARAJ

BANGALORE

www.caddons.net

CAPGEMINI INDIA PVT. LTD.

PAUL HERMELIN

GURGAON

www.in.capgemini.com

CCS COMPUTERS PVT. LTD.

RAJESH BHATIA

NEW DELHI

www.ccscomputers.co.in

CCS INFOTECH

RATHNA KUMAR

CHENNAI

www.ccsinfotech.com

CCS TECHNOLOGIES (P) LTD.

C. P. MAMMEN

COCHIN

www.ccstechnologies.in

www.mybrandbook.co.in

Brand Book 2014

| 235

C-DOT SYSTEMS PVT. LTD.

RAJEEV PHADTARE

PUNE

www.cdotsystems.com

CDP (INDIA) PRIVATE LIMITED

NIKESH J. SAKARIA

MUMBAI

www.cdpindia.com

CENTRAL DATA SYSTEMS PVT. LTD

SUBRAHMANYA K

BANGLORE

www.cdspl.com

CHABRIA INFOTECH

HEMANT CHABRIA

KOLKATA

www.chabria.com

CHIRA INFORMATION TECHNOLOGIES

RAGHUGS

BANGALORE

www.chirait.com

CHOICE SOLUTIONS LTD

JAGANNATH KALLAKURCHI

HYDERABAD

www.choice-solutions.com

CITI COMPUTERS CLINIK P. LTD.

TAMIL SELVAN

CHENNAI

www.citicomputer.net

CITY CIRCUIT

ROHIT GUPTA

GURGAON

www.citycircuit.in

CLOVER INFOTECH

JAVED TAPIA

MUMBAI

www.cloverinfotech.com

CLUSTER INFOTECH PVT. LTD.

RAMESH

HYDERABAD

www.clusterinfotech.com

CMS COMPUTERS LIMITED

SASHI KUMAR

BANGALORE

www.cms.co.in

CMS INFO SYSTEMS PRIVATE LIMITED

DANNY JACOB

MUMBAI

www.cms.com

COMPAREX INDIA PVT. LTD.

NAVEEN KAPUR

NEW DELHI

www.comparex-group.com

COMPREHENSIVE CONSULTANCY PVT LTD.

AKHILRANJANJHA

KOLKATA

www.ccplasia.com

COMPTON BUSINESS SOLUTIONS LTD.

SANDEEP WAHI

NEW DELHI

www.compton.in

COMPUTER EXCHANGE PVT. LTD

A MALLIK

KOLKATA

omputerexchangeindia.com

COMPUTER FACTORY (I) PVT LTD

MOSES

CHENNAI

www.cindia.net

CRESCENT TECHNOLOGIES

PRAKASH VASWANI

MUMBAI

www.crescenttechnologies.net

CRYSTAL SOLUTIONS PVT. LTD

VASANT BHANUSHALI

MUMBAI

www.crystalonnet.com

CS INFOCOMM PVT. LTD

ANIL JOGLEKAR

MUMBAI

www.csinfocomm.co.in

CUBIC COMPUTING PVT LTD

MADHU MADHAVAN

BANGLORE

www.cubic.co.in

CYGNET COMPUTERS PVT. LTD.

S N PRASAD

PATNA

www.cygnetcomputers.com

DATA TECH

ALOK DUBEY

RANCHI

www.datatechjharkhand.com

DATACARE CORPORATION

ANIL MHASKE

PUNE

www.datacare.in

DATACON SYSTEMS PVT. LTD.

ABHIJIT DUTTA

KOLKATA

www.dataconsystems.com

DATACON SYSTEMS PVT.LTD.

AVIJIT DUTTA

KOLKATA

www.dataconsystems.com

DATASOFT NETWORK SOLUTIONS PVT. LTD.

IRVIN PINTO

MUMBAI

www.datasoft.co.in

DATTATRAY SYSTEMS

SUHAS TINKHEDE

NAGPUR

www.dattatraysys.net

DCODE INFOSOLUTIONS PVT. LTD.

YATISH

BANGALORE

www.dcode.co.in

DECCAN INFOSYSTEMS PVT LTD

ANANTH KRISHNA D

BANGALORE

www.deccaninfo.com

DHANUSH INFOSOL PVT. LTD.

ANIL KUMAR T V

BANGLORE

www.dhanush.com

DIAMOND INFOTECH PVT LTD

MANOJ RATHI

KOLKATA

www.dipl.co.in

DIGICOM SYSTEMS PVT LTD

AKHTARALI

BANGALORE

www.dgcomweb.com

DIGICOMP COMPLETE SOLUTIONS PVT. LTD

RANGANATH P

BANGALORE

www.digicompindia.com

DIGILOG TECHNOLOGIES PVT. LTD.

RAFIQ

BANGALORE

www.digilogsys.in

DIGITAL TRACK SOLUTIONS PVT LTD

ST MUNEER AHMED

CHENNAI

www.digitaltrack.in

DIGITECH SYSTEMS

JYOTIN SHARMA

J&K

www.digitechsys.net

DIMENSION DATA

BILL PADFIELD

MUMBAI

www.dimensiondata.com

DIXIT INFOTECH SERVICES PVT.LTD.

SHIVRAM IYER

MUMBAI

www.disindia.com

DM SYSTEMS PVT. LTD

D K BAJAJ

NEW DELHI

www.dmsystems.in

DOPO INFOSYSTEMS PVT LTD

S. DURAIRAJ

BANGALORE

www.dopoindia.com

DOTCAD PVT. LTD.

SHAISHAV SINGH

AHMEDABAD

www.dotcad.in

DOYEN INFOSOLUTIONS PRIVATE LIMITED.

CHETAN JAIN

MUMBAI

www.doyeninfosolutions.com

DUCKBACK INFORMATION SYSTEMS PVT. LTD.

ASIS CHAUDHURI

KOLKATA

www.duckback.co.in

DYNACONS SYSTEMS & SOLUTIONS LTD

PARAG J DALAL

MUMBAI

www.dynacons.com

E SQUARE SYSTEM & TECHNOLOGIES PVT. LTD.

DHIRENDRA KHANDELWAL

BHUBANESWAR

www.estpl.in

EASTERN COMNET PVT LTD.

J K BAID

KOLKATA

www.easternitgroup.com

E-CONNECT SOLUTIONS PVT. LTD

MAHENDRA KUMAR AGRAWAL

UDAIYPUR

www.e-connectsolutions.com

ELITE COMPUTERS AND COMMUNICATIONS PVT. LTD.

RANJAN DAS

GUWAHATI

www.eccpl.co.in

EMBEE SOFTWARE PVT. LTD

SUDHIR KOTHARI

KOLKATA

www.embee.co.in

ENZEN TECHNOLOGIES PVT. LTD.

ISAAC ROBERT

BANGALORE

www.enzenglobal.com

ESSEN VISION SOFTWARE (P) LTD.

NITYANAND SHETTY

MUMBAI

www.essenvision.com

EZEE TECHNOLOGIES PVT. LTD.

RAVI BHATIA

MUMBAI

www.ezee.in

FEDDERS LLOYD CORPORATION LIMITED

S S KUMAR

NEW DELHI

www.fedderslloyd.com

FOCUS COMPUTERS PRIVATE LIMITED

RAVI

CHENNAI

www.focuscomputers.com

FORBES & COMPANY LTD.

ASHOK GHALIGI

MUMBAI

www.forbes.co.in

FORE SOLUTIONS (P) LTD

RAJESH PURI

CHANDIGARH

www.foresolutions.net

FORTUNE GRECELLS PRIVATE LIMITED

KSHITIJ M KOTAK

MUMBAI

www.grecells.com

FOURTECH COMPUTERS SYSTEMS PVT.LTD.

VIKAS BHALERAO

PUNE

www.fourtechcomputers.com

FOURTH DIMENSION TECHNOLOGIESPVT. LTD.

N JAGANNATHAN

CHANNAI

www.fourdtech.com

FRONTIER BUSINESS SYSTEMS (P) LTD.

RAVI VERDES

BANGLORE

www.frontier.in

FUTURE BUSINESSTECH INDIA PVT.LTD

JAYESH MEHTA

BANGLORE

www.futurebiztech.com

FUTURE NETWINGS SOLUTIONS PVT. LTD

JAIDEEP CHAKRABARTY

KOLKATA

www.futurenetwings.com

FUTURENET TECHNOLOGIES

L. ASHOK

CHANNAI

www.futurenet.in

FUTURESOFT SOLUTIONS PVT LTD

ASHUTOSH SHARMA

NEW DELHI

www.fspl.co.in

GALAXY IT CONCEPTS

BHARAT MURGAI

MUMBAI

www.itconceptsindia.com

GALAXY OFFICE AUTOMATION

SANJAY PATODIA

MUMBAI

www.goapl.com

GBS SYSTEMS & SERVICES PVT LTD

NAGENDRAN

CHENNAI

www.gbssystems.com

GEETHA ELECTRONICS

ASHOK CHHABRIA

BANGALORE

www.geetaelectronics.in

GEMINI COMMUNICATION LTD

A KRISHNAKUMAR

CHENNAI

www.gcl.in

GENERAL TECHNOLOGIES

ANEESAHMED M.KAGZI

MUMBAI

www.generaltechnologies.co.in

GLODYNE TECHNOSERVE LIMITED

ANNAND SARNAAIK

MUMBAI

www.glodyne.com

GO IP GLOBAL SERVICES PVT. LTD.

ANIL MITTAL

NOIDA

www.goip.in

GOWRA BITS AND BYTES

SUBBARAM GOWRA

HYDERABAD

www.gbb.co.in

236

Brand Book 2014

www.mybrandbook.co.in

GREENVISION TECHNOLOGIES PVT LTD

BIJUBRUNO

BANGALORE

www.greenvisiontech.com

G-TECH SOLUTIONS

RAJNIKANT RAILOKYA

MUMBAI

www.gtechindia.com

HBS SYSTEMS PVT. LTD.

AJAY MITTAL

GURGAON

www.hbsindia.com

HIGHBAR TECHNOLOGIES LIMITED

SATISH PENDSE

MUMBAI

www.highbartechnologies.com

HILINK NETWORKS

HITESH MEHTA

MUMBAI

www.hilink.in

HOL INFOSOLUTIONS PVT LTD

ASHWIN PANDIT

PUNE

www.holinfo.in

HOUSTON TECHNOLOGIES PVT LTD

BIPIN AHUJA

DELHI

www.houstontechnologies.com

HTP GLOBAL TECHNOLOGIES

RAJIV JAIN

MUMBAI

www.htpglobaltech.com

I.T. SOLUTIONS INDIA PRIVATE LIMITED

RAVI TALWAR

NEW DELHI

www.itsipl.com

I-BRAINZ INFOTECH PVT. LTD.

SUSHANTA ROY

KOLKATA

www.i-brainz.com

ICON INTEGRATED SERVICES

RAJEEV MATHUR

JAIPUR

www.iconitservices.com

IDM SOLUTIONS PVT. LTD

RISHI SUDHAKAR

LUDHIANA

www.idmindia.com

IDS INFOTECH

PARTAP K. AGGARWAL

MOHALI

www.idsil.com

IMMACULATE IT SERVICES

KPRATHAPSINGH

BANGALORE

www.immaculateitservices.com

INDUS SYSTEMS & SERVICES PVT. LTD

ASHOK SUKHIJA

MUMBAI

www.indussystem.com

INFOBAHN TECHNICAL SOLUTIONS (I) PVT. LTD

RAJEEV KRISHNASWAMY

MUMBAI

www.infobahnindia.net

INFOCOM TECHNOLOGIES

TARUN GAUR

AGRA

www.infocom.co.in

INMAC COMPUTERS PVT. LTD.

V GIRISH BABU

MUMBAI

www.inmac.co.in

INSIGHT BUSINESS MACHINES PVT. LTD

NEELSHAH

MUMBAI

www.insightindia.com

INSPIRA TECHNOLOGIES PVT.LTD.

RAVI KUMAR

HYDERABAD

www.inspira.com

INTENSITY GLOBAL TECHNOLOGY

ADITYA NARAIN KAKKAR

DELHI

www.intensitysoft.com

INTERROOFS ELECTRONIC SYSTEMS (P) LTD

AVINASHCHABBRIA

BANGALORE

www.interroofs.com

ISHAN NETSOL PVT. LTD.

PINKESH KOTECHA

RAJKOT (GUJRAT)

www.ishanitech.biz

IT SOURCE INDIA TECHNOLOGIES P. LTD.

JUDE MATHAIS

MUMBAI

www.itsourcetechnologies.co.in

ITC INFOTECH

B.SUMANT

BANGLORE

www.itcinfotech.com

ITCG SOLUTIONSPVT. LTD

NILESH KUVADIA

BARODA

www.itcgindia.com

I-TEK LOGICS PVT LTD

GURPREET S. JOLLY

LUDHIANA

www.itek.in

JCBL LTD.

I S GUJRAL

CHANDIGARH

www.jcblindia.com

K G INFOSYSTEM PVT. LTD.

KAMAL RANA

NEW DELHI

www.kginfosystem.com

KAAR TECHNOLOGIES

MARAN NAGARAJAN

CHENNAI

www.kaartech.com

KALYX INFOTECH PVT. LTD.

VASANT VARTAK

MUMBAI

www.kalyxinfotech.com

KARMAN INFOTECH PRIVATE LIMITED

JASMIT S JUNEJA

CHANDIGARH

www.karmaninfotech.com

KIOSKTECH TECHNOLOGIES PVT.LTD

RAJESH GUPTA

KOLKATA

www.kiosktech.com

KIRTI TELNET PVT. LTD.

RIPPAL CHAG

AHMEDABAD

www.kirti.co.in

KM INFOTEC

LOKESH DEVENDRAN

CHENNAI

www.kminfotech.co.in

KPIT CUMMINS INFOSYSTEMS LIMITED

RAVI PANDIT

PUNE

www.kpitcummins.com

KRITIKAL SOLUTIONS PVT. LTD.

JATIN SHARMA

NOIDA

www.kritikalsolutions.com

L&T INFOTECH

VIJAY KUMAR MAGAPU

MUMBAI

www.lntinfotech.com

LALANI INFOTECH LTD.

UMANG LALANI

KOLKATA

www.lalaniinfotech.in

LASER TELESYSTEMS PVT. LTD.

NILESH SHAH

MUMBAI

www.laser.net.in

LAUREN INFORMATION TECHNOLOGY LTD

MUSHTAQ KHOT

MUMBAI

www.lauren.co.in

LDS INFOTECH PVT. LTD.

AMARNATH SHETTY

MUMBAI

www.ldsinfotech.com

LEADING EDGE TECHNOLOGY

SATISH CHOUDHARY

KOLKATA

www.leadingedgeindia.com

LEON COMPUTERS PVT. LTD.

RAHUL MEHER

PUNE

www.leonindia.com

LEXICAL SYSTEMS

SHARAT TOTUKA

JAIPUR

www.lexicals.net

LINKNET SOLUTIONS PT. LTD.

MR K R PRASAD

COCHIN

www.linknet.co.in

LOCUZ ENTERPRISE SOLUTIONS LTD.

VIJAY WADHI

BANGLORE

www.locuz.com

MAGIC SYSTEMS PVT. LTD.

GAUTAM VERMA

AHMEDABAD

www.magic-systems.com

MAGNAMIOUS SYSTEMS PVT. LTD.

JITEN MEHTA

MUMBAI

www.magnamious.net

MAHINDRA SATYAM

VINEET NAYYAR

BANGLORE

www.mahindrasatyam.com

MARS INFOSYSTEMS PVT LTD

NATRAJ

BANGALORE

www.marsinfosystems.com

MASCOM ELECTRONICS PVT LTD.

ALI KARWA

MUMBAI

www.mascomelectronics.com

MAYANK'S IT SOLUTION (P) LTD.

NEHA BATRA

DELHI

www.mayanks.in

MEGAHERTZ SYSTEMS PVT LTD

NIMESHSHAH

MUMBAI

www.megahertzindia.com

MEGASOFT INFORMATION SYSTEMS P. LTD

DINESH HEJMADY SHETTY

MUMBAI

www.megasoftinfo.com

MEGASTAR COMPUTER SERVICES

BHUVNESH K THAKAR

AHMEDABAD

www.megastar.in

MICRO SOLUS SYSTEMS & SOFTWARE P. LTD

MITHUN SAHA

KOLKATA

www.microsolus.com

MICROCARE COMPUTERS PVT.LTD

P.K.CHOWDARY

HYDERABAD

www.microcareindia.com

MICROCHIP INFOTECH SYSTEMS PVT.LTD.

ATULL BATRA

DELHI

www.microchipindia.com

MICROCLINIC INDIA

TARUN SETH

NEW DELHI

www.microclinic.com

MICROPOINT COMPUTERS LIMITED

CHETAN GOYANI

MUMBAI

www.mpcl.in

MICROSOLUS SYSTEMS & SOFTWARE P LTD

GAUTAM CHATTERJEE

KOLKATA

www.microsolus.com

MIEL E-SECURITY PRIVATE LIMITED

ANUJ GUPTA

MUMBAI

www.miel.in

MIKROZ A S SOLUTIONS

ASHOK SHIROOR

NEW DELHI

www.mikrozol.com

MINDCRAFT SOFTWARE PVT. LTD

HEMANT NERURKAR

MUMBAI

www.mindcraft.in

MINDLANCE INDIA PVT LTD.

KAMAL SHARMA

BANGLORE

www.mindlance.com

MINDTREE LTD.

KRISHNAKUMAR NATARAJAN

BANGALORE

www.mindtree.com

MINITEKSYSTEMS (I) P LTD

VINOD MANE

NASHIK

www.miniteksystems.com

MM9 INFORMATION TECHNOLOGIES PVT. LTD.

MANOJ K. SHARMA

GURGAON

www.mm9.in

MN WORLD ENTERPRISE PVT. LTD

PRAVEEN DWARKANATH

BANGLORE

www.mnworld.co.in

MODI PERIPHERALS

ANUJ MODI

DELHI

www.modiithub.com

MONARCH TECHNOLOGIES (PUNE) PVT. LTD.

ANIRUDDHA MENAVLIKAR

PUNE

www.monarchtechnologies.com

MPHASIS

GANESH AYYAR

BANGALORE

www.mphasis.com

MSM NETWORKS ENTERPRISES

SHANKAR JHA

NEW DELHI

www.msm-networks.com

www.mybrandbook.co.in

Brand Book 2014

| 237

MUKESH INFOSERVE PRIVATE LIMITED

MUKUNDH B

CHENNAI

www.mukeshinfoserve.in

NAIR BUSINESS MACHINES PVT. LTD.

PRASAD NAIR

MUMBAI

www.nairbusinessmachines.com

NAVIGATOR SYSTEMS

PRAKASH PALANI

SECUNDERABAD

www.navigatorsystem.in

NELITO SYSTEMS LIMITED

DIPAK KOTHARI

MUMBAI

www.nelito.com

NESTOR INFOTECH SOLUTIONS PRIVATE LIMITED

SANTOSH K S

BANGLORE

www.nestor.co.in

NETMAGIC SOLUTIONS PVT. LTD

SHARAD SANGHI

MUMBAI

www.netmagicsolutions.com

NETPLACE TECHNOLOGIES P LTD

DHAVAL DOSHI

MUMBAI

www.netplacetechnologies.com

NETWINGS INFOTECH PVT. LTD.

DEBASHIS MALLICK

KOLKATA

www.netwingsinfotech.com

NETWORK TECHLAB (I) PVT. LTD

HARESH GADA

MUMBAI

www.netlabindia.com

NEW WAVE COMPUTING PVT. LTD.

VASUDEVAN SUBRAMANIAN

BANGLORE

www.newwavecomputing.com

NIRMAL DATACOMM PVT.LTD

KEDAR SHAH

MUMBAI

www.nirmaldatacomm.com

NORTECH INFONET

DEEPAK PR

KERELA

www.nortech.co.in

OCEAN TECHNOSOLUTIONS PVT. LTD

VIVEK RANE

PUNE

www.oceantechnosolutions.com

OMNITECH INFOSOLUTIONS LTD.

ATUL HEMANI

MUMBAI

www.omnitechglobal.com

ONTRACK SYSTEMS LTD.

B HARI

KOLKATA

www.ontrackindia.com

OPTIMETRIX SYSTEM & INTEGRATION

SAIRAM SHETTY

BANGALORE

www.optimetrix.net

ORBIT PERIPHERALS PVT LTD

LOVELESH PARASHER

PUNE

www.orbitindia.net

ORIENT TECHNOLOGIES PVT LTD

AJAY SAWANT/UJJWAL MHATRE

MUMBAI

www.orientindia.com

ORIGIN ITFS PVT LTD

NEELAMBIGAI

CHENNAI

www.originitfs.com

PANORAMA ELECTRONICS PVT LTD

JOYDEEP CHOWDHURY

KOLKATA

www.panoramagroup.co.in

PEAK XV NETWORKS

DEEPAK

BANGALORE

www.peakxv.in

PENTAGON SYSTEM & SERVICES PVT LTD

SUMITA BOSE

MUMBAI

www.pentagon.co.in

PINNACLE INFOTECH SERVICES

SHRIDHAR

BANGALORE

www.pinnacleinfotech.in

PRECISION INFOMATIC PVT. LTD.

RAMESH SHETTY

BANGALORE

www.precisionit.co.in

PROTECH MICROSYSTEMS INDIA PVT LTD

SATISH

BANGALORE

www.protechindia.co.in

QUANTM NET TECHNOLOGIES LTD.

SANJAY BAKSHI

GURGAON

www.quantm.com

R.M.COMPUTERS PVT LTD

DEEPAK

CHENNAI

www.rmcomputers.net

RAHUL COMMERCE (P) LTD.

DEVEN SHAH

KOLKATA

www.rahulcommerce.com

RELIGARE TECHNOVA IT SERVICES LIMITED

SANJAY DATTA

MUMBAI

www.religaretechnova.com

ROX TRADING & SYSTEMS PVT LTD

CD.BALAJI

CHENNAI

www.roxsys.biz

SABS TRADING CO.

FEROZ KHAN

MUMBAI

www.sabstradingco.com

SAIMAA TECHNOLOGIES PVT. LTD.

SURAJ KATARA

MUMBAI

www.saimaatechnologies.com

SARASWAT INFOTECH LTD

SHRISH SINKAR

MUMBAI

www.sil.co.in

SBA INFO SOLUTIONS PRIVATE LIMITED

V.ANANTHA NARAYANAN

CHENNAI

www.sbainfo.in

SEC COMMUNICATIONS

JANAKI KRISHNAMOORTHY

BANGLORE

www.seccom.org

SEQUEL INFOCOM PVT. LTD.

MANISH CHAURASIA

JAIPUR

www.sequelinfo.com

SHREE COMP SYSTEMS

LAXMIKANT MAHAJAN

NAGPUR

www.shreecompsystems.com

SHRI LAKSHMI SYSTEMS & PRODUCTS

KRISHNAKUMAR

CHENNAI

www.slsp.net

SIFY TECHNOLOGIES LTD.

J VISHWANATHAN

CHENNAI

www.corporate.sify.com

SILICON BUSINESS SOLUTIONS PVT LTD

SUMANT KATIYAR

HYDERABAD

www.silicon.in

SM NETWORKS & SOLUTIONS PVT. LTD.

SUNIL SHARMA

MUMBAI

www.smnetworks.co.in

SOFTCELL TECHNOLOGIES LIMITED

PRAVEEN SAWANT

MUMBAI

www.softcell.com

SOGO COMPUTERS PVT. LTD.

RAO

BANGALORE

www.sogoindia.com

SPECTRA COMPUTECH (P) LTD

SANDEEPVIG

CHANDIGARH

www.spectra.alterwebs.com

STERLING INFOWAYS PVT LTD

KAPIL SHARMA

GURGAON

www.sterlinginfoways.com

SUJAY COMPUTERS

JANAK MEHTALIA

MUMBAI

www.sujay.in

SWAN SOLUTIONS & SERVICES (P) LTD

KAMAL SEJPAL

MUMBAI

www.swansol.com

SYLVESA INFOTECH PVT. LTD.

JYOTINARAYAN MOHAPATRA

BHUBANESWAR

www.sylvesa .com

SYMMETRIX COMPUTER SYSTEMS PVT. LTD

DINESH

BANGALORE

www.symmetrix.in

SYSTECH SERVICES PVT LTD

ANIL

BANGALORE

www.teamsystech.com

SYSTEM TECH INC.

SAI RAMESH

BANGALORE

www.systemtech.biz

TARGUS TECHNOLOGIES PVT LTD

COL.BALWINDER SINGH

GURGAON

www.targustech.com

TEAM COMPUTERS PVT LTD

K P TIWARI

BANGALORE

www.teamcomputers.com

TOWERS INFOTECH PVT LTD

SRIVAS R M

BANGALORE

www.towersinfotech.com

TRAINEDGE CONSULTING PVT LTD

VISHAL SRIVASTAVA

BANGALORE

www.trainedge.co.in

TRICAD COMPUTERS

NAVNEET SHARMA

CHANDIGARH

www.tricadcomputers.com

TRIFIN TECHNOLOGIES PVT. LTD.

NITIN AGGARWAL

DELHI

www.triin.in

TRIFLEX COMMUNICATIONS

SURESH

BANGALORE

www.trilexindia.com

TRUST SYSTEMS & SOFTWARE (I)PVT.LTD.

HEMANTCHAFALE

NAGPUR

www.softtrust.com

UNIFIED DATA-TECH SOLUTIONS PVT LTD

HIREN MEHTA

MUMBAI

www.udtechs.com

UNIQUEE ENTERPRISES

MANISH SOLANKI

MUMBAI

www.uniquee.com

UTKARSH INFOTECH PRIVATE LIMITED

UDAY AGARWAL

HYDERABAD

www.utkarsh.net

VDA INFOSOLUTIONS PRIVATE LIMITED.

ASHUTOSH DEUSKAR

PUNE

www.vdainfosolutions.com

VECTRA SYSTEMS & SOLUTIONS PRIVATE LIMITED

SRINI

CHENNAI

www.vectrasystems.com

VEERAS INFOTECH P. LTD.

TNSRINIVASAN

CHENNAI

www.veeras.in

VISION COMTECH

BIPLAB BIT

KOLKATA

www.visioncomtech.com

VITAGE SYSTEMS PVT LTD

E MANIKANDAN

BANGALORE

www.vitage.com

VITUAL GALAXY INFOTECH PVT LTD

SACHIN PANDEY

NAGPUR

www.vgipl.com

WEBCOM INFORMATION TECHNOLOGY PVT LTD

ANANTHARAMANV V

BANGALORE

www.webcomonline.com

WEBNETWORKS MADRAS PVT.LTD.

GOWRISHANKAR

CHENNAI

www.webnetindia.com

WILL COMPUTERS & COMMUNICATION P. LTD.

EZHILVELE

CHENNAI

www.willcomputers.com

WORDPRO COMPUTER CONSULTANCY SERVICES PVT.LTD.

AJAY S. VAIDYA

NAGPUR

www.wordprosoft.in

WYSETEK SYSTEMS TECHNOLOGISTS PVT LTD

RAHUL NALAWADE

MUMBAI

www.wysetek.com

XENOLITH TECHNOLOGIES PVT. LTD.

DEEPAK MUKERJEE

KOLKATA

www.xenolithtechnologies.com

238

Brand Book 2014

www.mybrandbook.co.in

MOVERS AND SHAKERS- SOFTWARE INTEGRATION When we think of the IT industry’s heavyweights, we immediately envision the top vendors. But there are major players on the other side of the coin who have an immense effect on the IT Business world. These players are Independent Software Vendors (ISV) and Application Service Provider (ASP). It is tempting for software vendors to enter into a partnership with ISVs or ASPs who provide them the business acumen in delivering superior solutions to their customers.

Independent Software Vendors (ISV) An ISV is expected to deliver the solutions to end users with simplified licensing option and to work closely with the software products that run on one or more operating system platforms and computer hardware. ISVs are the organizations that exclusively develop software or software solutions instead of being part of a computer system or being a hardware manufacturer. The ISVs get encouragement and support from the firms like Microsoft, IBM, sales force, Hewlett-Packard and Apple who provide the platforms. Here comes the role of ISVs. As the demand for open source solutions increases players like Red hat and Attachmate groups make ISVs to deliver superior solutions to their customers. To sum up, ISVs make and sell software that is added to platforms.

Application Service Provider (ASP) An application service provider (ASP) is an entity that offers services to the organizations and individuals in the form of access over the Internet to applications and related services. Otherwise these services, also referred to as “apps-on-tap,” would have to be located in their own personal or enterprise computers. ASP services which have all the potential of becoming a viable proposition can stand in good stead not only for smaller companies with tight budgets but also for big enterprises. ASPs are coming to the forefront of conscious attention due to the rising costs of specialized software SMBs are unable to sustain. The growing complexities of software have also resulted in to increasing costs in distributing the software to the customers. ASPs play an important role in minimizing the costs of such software. Taking into account the role played by the VARS (ASPs & ISVs) in the whole ecosystem, we think it imperative to give attention where it is due. Below is the rundown of the ASPs and ISVs in India. 3I INFOTECH LTD.

PADMANABHAN IYER

NAVI MUMBAI

www.3i-infotech.com

A BARRY-WEHMILLER COMPANY

KUMAR SENTHIL

CHENNAI

www.bwir.com

ACCENTURE SERVICES PVT. LTD.

AVINASH VASHISTHA

GURGAON

www.accenture.com

COCHIN

www.aesthetixsolutions.com

AESTHETIX

SUDAN

AFFORDABLE BUSINESS SOLUTIONS INDIA PVT. LTD.

SRIKANT RAO

BENGALURU

www.abs.in

AGS INFOTECH

M MANI VANNAN

BANGALORE

www.agsinfotech.biz

AKAMAI

DR.TOM LEIGHTON

BANGALORE

www.akamai.com

ALLE TECHNOLOGIES

DR. AJAY MIAN

NOIDA

www.alletec.com

APPNOMIC SYSTEMS PVT LTD.

D PADMANABHAN (PADDY)

BANGALORE

www.appnomic.com

ASM TECHNOLOGIES LIMITED

RABINDRA SRIKANTAN

BENGALURU

www.asmltd.com

ASPECT SOFTWARE

STEW BLOOM

GURGAON

www.aspect.com

ASSYST INTERNATIONAL PVT LTD

T.SHANKAR

ALUVA

www.assyst-international.com

ATHARVAN BUSINESS CONSULTING PRIVATE LIMITED.

PRASHANT GIRIDHAR

BANGALORE

www.atharvan.co.in

ATNA TECHNOLOGIES INDIA PVT. LTD.

C. VENGATESH

COIMBATORE.

www.atnatechnologies.com

AURIGO SOFTWARE TECHNOLOGIES PVT. LTD.

BALAJI SREENIVASAN

BANGALORE

www.aurigo.com

AUTOMATED WORKFLOW PVT LTD

ROMIL TURAKHIA

BANGALORE

www.awpl.co

B2B SOFTWARE TECHNOLOGIES LTD

V.V. NAGENDRA

HYDERABAD

www.b2bsoftech.com

BARTRONICS

SUDHIR RAO

HYDERABAD

www.bartronics.com

BLUE STAR INFOTECH LIMITED

SUNIL BHATIA

BENGALURU

www.bsil.com

C1 INDIA PRIVATE LIMITED

UMESH RANJAN

NOIDA

www.c1india.com

C3IT SOFTWARE SOLUTIONS PVT. LTD

ANIL MADHOK

PUNE

www.c3itsolutions.com

CA TECHNOLOGIES PRIVATE LTD

MICHAEL P GREGOIRE

HYDERABAD

www.ca.com

CALIFORNIA SOFTWARE COMPANY LTD.

SURESH K R

CHENNAI

www.calsoftes.com

CANARYS AUTOMATIONS LTD

RAMAN SUBBA RAO

BENGALURU

www.ecanarys.com

CIS IT SOLUTIONS PVT LTD

DIRECTOR

GURGAON

www.cisit.in

CLAVAX TECHNOLOGIES PVT.LTD.

DEEPAK TOMAR

GURGAON

www.clavax.com

COGNIZANT TECHNOLOGY SOLUTIONS

FRANCISCO D’SOUZA

GURGAON

www.cognizant.com

COGNOSYS TECHNOLOGIES PVT LTD.

CHITRA

PUNE

www.cogno-sys.com

COLLABERA

HITEN PATEL

BANGALORE

www.collabera.com

COMMVAULT

DEEPAN VELAYUTHAM

BANGALORE

www.commvault.in

COMPUSOFT

DEVESH AGGARWAL

MUMBAI

www.compusoftindia.co.in

www.mybrandbook.co.in

Brand Book 2014

| 239

COMPUTER GENERATED SOLUTIONS INDIA (P) LTD

PHIL FRIEDMAN

HYDERABAD

www.cgsincindia.com

CONGRUENT INFO-TECH PVT. LTD.

MANI KRISHNAMURTHY

CHENNAI

www.congruentindia.com

CONVERGENT TECHNOLOGIES

SUJIT PANIGRAHI

GURGAON

www.convergenttec.com

CORPORATESERVE CONSULTING & OUTSOURCING PVT. LTD.

DIRECTOR

GURGAON

www.corporateserve.com

CRANES SOFTWARE INTERNATIONAL LIMITED

ASIF KHADER

BANGALORE

www.cranessoftware.com

CYBERLINKS TECHNOLOGIES PVT. LTD.

VIKAS SAMOTA

GURGAON

www.cyberlinks.in

CYNAPTIX TECHNOLOGIES PVT LTD

N. SRINIVASAN

CHENNAI

www.cynaptix.com

DEFIANCE TECHNOLOGIES LIMITED

DR. V SUMANTRAN

CHENNAI

www.deiance-tech.com

DIRECTION SOFTWARE SOLUTIONS

ARUN NAYAR

MUMBAI

www.direction.biz

DYNAMIC VERTICALS INDIA PVT LTD

RAKHEE NAGPAL

GURGAON

www.dynamicverticals.com

EDUCOMP SOLUTIONS LTD.

SHANTANU PRAKASH

GURGAON

www.educomp.com

ELCOSOFT PVT.LTD.

AJAY K SETH

GURGAON

www.elcosoft.com

EMBEE SOFTWARE PVT. LTD

SANJAY KUCHROO

NEW DELHI

www.embee.co.in

ENTERPRISE BUSINESS TECHNOLOGIES PVT LTD

SREEDHAR VARASALA

MUMBAI

www.ebtech.biz

E-NXT FINANCIALS LIMITED

NAOZER DALAL

MUMBAI

www.e-nxt.com

ENZEN GLOBAL SOLUTIONS PVT LTD

SATHEESH KUMAR KR

BANGALORE

www.enzenglobal.com

ERP LOGIC (INDIA) PRIVATE LIMITED

CALDWELL VELNAMBI

SALEM

www.erplogic.com

ESENZIT

SHIBI SALIM

THIRUVANANTHAPURAM

www.esenzit.com

EXTRIEVE TECHNOLOGIES PVT. LTD

SIMON SUNNY

NEW DELHI

www.extrieve.com

FILIX CONSULTING PVT. LTD

GAURAV MATHUR

NEW DELHI

www.ilixconsulting.com

FORMAC SOFTWARE SERVICE PRIVATE LIMITED

GREESHMA NAGIREDDYGARI

BANGALORE

www.formac.in

FT INDIA

DEVENDRA AGRAWAL

MUMBAI

www.ftindia.com

GODREJ INFOTECH LTD

AJAY PIMPARKAR

CHENNAI

www.godrejinfotech.com

GOFRUGAL TECHNOLOGIES PVT. LTD

KUMAR VEMBU

CHENNAI

www.gofrugal.com

GOLDYNE TECHNOSERVE LIMITED.

ANNAND SARNAAIK

KOLKATA

www.glodynetechnoserve.in

GSR BUSINESS SERVICES (P) LTD

KRISHNAN SEVEL

CHENNAI

www.gsr-inc.com

HAPPIEST MINDS TECHNOLOGIES

ASHOK SOOTA

NOIDA

www.happiestminds.com

HCL TECHNOLOGIES LTD.

SHIV NADAR

CHENNAI

www.hcltech.com

HEURISTICS INFORMATICS PVT. LTD.

MURALI MOHAN MANTRAVADI

GURGAON

www.hipl.co.in

HEXAWARE TECHNOLOGIES LTD.

ATUL K. NISHAR

CHENNAI

www.hexaware.com

HOFINSOFT TECHNOLOGIES PVT LTD

RANGARAJAN

CHENNAI

www.hoinsoft.com

I.T. SOLUTION INDIA PVT. LTD.

RAVI TALWAR

NEW DELHI

www.itsipl.com

IBM INDIA PRIVATE LIMITED

VANITHA NARAYANAN

BANGALORE

www.ibm.com

IGATE PATNI

SUNIL WADHWANI

BENGALURU

www.igatepatni.com

IL&FS TECHNOLOGIES LIMITED

PREM SAIQAL

NEW DELHI

www.ilfsindia.com

INDGLOBAL CONSULTANCY SOLUTIONS

RAKESH K DADHICH

BANGALORE

www.indglobal-consulting.com

INFOSYS TECHNOLOGIES LTD.

N .R.NARAYANA MURTHY

HYDERABAD

www.infosys.com

INFOTREE MANAGEMENT CONSULTING PVT. LTD.

P. HANDRASEKHAR

CHENNAI

www.infotrees.com

INTECH SYSTEMS PVT. LTD.

ASHOK MEHTA

AHMEDABAD

www.intech-systems.com

INTERRA INFORMATION TECHNOLOGIES PVT. LTD.

ASOKE K.LAHA

NOIDA

www.interrait.com

INTIGROW

SID ROY

BANGALORE

www.intigrow.com

IRUS INFOTECH PVT LTD

SURENDRANATH REDDY GUDDETI

HYDERABAD

www.irusinfotech.com

ITSL LIMITED

DHANANJAI AGGARWAL

NEW DELHI

www.itsl.in

JDA SOFTWARE PVT.LTD.

BALJIT S. DAIL

BANGALORE

www.jda.com

KLG SYSTEL

KUMUD GOEL

GURGAON

www.klgsystel.com

KPIT CUMMINS INFOSYSTEMS LIMITED

RAVI PANDIT

PUNE

www.kpit.com

LAPSYS INFOTECH

PAUL TANGIRRALA

CHENNAI

www.lapsysit.com

LEE & NEE SOFTWARE (EXPORTS) LTD.

AJAY KR

KOLKATA

www.lnsel.com

LIMTEX INFOTECH LTD

GOPAL PODDAR

KOLKATA

www.limtex.com

MAHINDRA SATYAM

ANAND MAHINDRA

BANGALORE

www.mahindrasatyam.com

MASTEK

SUDHAKAR RAM

MUMBAI

www.mastek.com

MBA-INFOSOFT PRIVATE LIMITED

MADHUSHRREE BIRLA

N. DELHI

www.mba-infosoft.com

MCAFEE

JAGDISH MAHAPATRA

MUMBAI

www.mcafee.com

MCCOY GLOBAL LINKS SERVICES

JIM RAKIEVICH

BANGALORE

www.mccoygloballinks.com

MEDITECH

SANDEEP BANSAL

NEW DELHI

www.meditech-india.com

METALOGIC SYSTEMS PVT. LTD.

ARUP DASGUPTA

KOLKATA

www.metalogicsystems.com

MICROPRO

PRASHANT RAJURKAR

KOLKATA

www.microproinfo.com

MINDSHELL INFOTECH PVT LTD

KULBHUSHAN CHAUDHARY

NEW DELHI

www.mindshell.info

MINDTREE CONSULTING LTD

SUBROTO BAGCHI

BENGALURU

www.mindtree.com

MPHASIS LTD.

GANESH AYYAR

BANGALORE

www.mphasis.com

NAVIGATE IT SOLUTIONS (P) LTD

KRISHNAN PADMANABHAN

CHENNAI

www.navigateitsolutions.com

NAVIGON INFOSOLUTIONS PRIVATE LIMITED

SANDHYA VIJAYENDRA RAO

BANGALORE

www.navigonsolutions.com

NELITO SYSTEMS LIMITED

KERSI M GHERDA

AHMEDABAD

www.nelito.com

NET CONNECT PVT LTD

RAMAKRISHNA

BANGALORE

www.netconnectglobal.com

NETPRO TECHNOLOGIES PVT LTD

T N SUNDAR

PUNE

www.netprotechnologies.com

NEWGEN SOFTWARE TECHNOLOGY LIMITED

DIWAKAR NIGAM

NEW DELHI

www.newgensoft.com

NIIT TECHNOLOGIES

RAJENDRA S PAWAR

NOIDA

www.niit-tech.com

NIMBUS SYSTEMS

RAJIB GUHA

KOLKATA

nimbussystems.com

NOVELLSYS TECHNOLOGIES PVT LTD

SREEDHAR T.K

CHENNAI

www.novellsys.com

NTT DATA

TOSHIO IWAMOTO

GURGAON

www.nttdata.com

240

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www.mybrandbook.co.in

NUCLEUS SOFTWARE EXPORTS LTD

VISHNU R DUSAD

NOIDA

www.nucleussoftware.com

ONMOBILE GLOBAL LIMITED

MOULI RAMAN

BANGALORE

www.onmobile.com

ONTRACK SYSTEMS LIMITED

B.HARI

KOLKATA

www.ontrackindia.com

ORACLE INDIA (P) LTD.

RAJIV KUMAR

GURGAON

www.oracle.com

PACER AUTOMATION PVT LTD

MATHU SINGH

BANGALORE

www.pacerautomation.com

PARSOFT SYSTEMS PVT.LTD.

ARUN VENKATAPURA

BANGALORE

www.parsoftsystems.com

PATH INFOTECH LIMITED

PANKAJ RATRA

NOIDA

www.pathinfotech.com

PC SOLUTIONS PRIVATE LIMITED

DEVENDRA TANEJA

NEW DELHI

www.e-pspl.com

PERSISTENT

ANAND DESHPANDE

PUNE

www.persistent.com

POLARIS INDIA PRIVATE LIMITED.

PANKAJ DUBEY

NEW DELHI

www.polarisind.in

PRAXIS I-TECHNOLOGIES PRIVATE LIMITED

HARI KRISHANA

HYDERABAD

www.praxistechnologies.com

PRECISION TECHCONET PVT LTD

MATHEW CHACKO

CHENNAI

www.techconet.co.in

PRELUDE SOLUTIONS PROVIDERS (P) LTD. (PRELUDESYS)

CHANDRAMOHAN PARLAPALLI

CHENNAI

www.preludesys.com

PRICEWATERHOUSECOOPERS PVT. LTD.

RAMESH RAJAN

CHENNAI

www.pwc.com

QUADSEL SYSTEMS PVT. LTD.

GIRISH MADHAVAN

CHENNAI

www.quadsel.in

QUANTM NET TECHNOLOGIES LTD.

PAWAN KHURANA

GURGAON

www.quantm.com

RADIANT INFOSYSTEMS LTD

VENU MYNENI

BANGALORE

www.radiantinfo.com

RAMCO SYSTEM

P R VENKETRAMA RAJA

GURGOAN

www.ramco.com

RAPIDSOFT TECHNOLOGIES

SUPRIYA CHHIKARA

GURGAON

www.rapidsofttechnologies.com

RCS TECHNOLOGIES

RANJIT SINGH

BANGALORE

www.rcssoft.com

REDINGTON INDIA LTD.

R.SRINIVASAN

CHENNAI

www.redingtonindia.com

RSR INFOTECH

RAJASEKHAR REDDY MOOLI

HYDERABAD

www.rsrinfotech.in

SAGE SOFTWARE INDIA (P) LTD

VIVEK MEHRA

GURGAON

www.sagesoftware.co.in

SAKSOFT LTD.

ADITYA KRISHNA

CHENNAI

www.saksoft.com

SAMADHAN

MANOJ TIWARI

RANCHI

www.samadhanindia.com

SANOVI TECHNOLOGIES PVT. LTD.

CHANDRA SEKHAR PULAMARASETTI

BANGALORE

www.sanovi.com

SAP INDIA PVT. LTD.

ANIRBAN DEY

BANGALORE

www.sap.com

SASKEN COMMUNICATION

RAJIV MODY

BANGALORE

www.sasken.com

SATYAM COMPUTER SERVICES LTD.,

CP GURNANI

HYDERABAD

www.satyam.com

SEMANTIC SPACE TECHNOLOGIES LIMITED

SATYA BOLLI

HYDERABAD

www.semanticspace.com

SERVPRO TECHNOLOGIES PVT.LTD.

PUSHPINDER BHATIA

NAVI MUMBAI

www.servpro.in

SIEMENS LIMITED.

SUNIL MATHUR

MUMBAI

www.siemens.com

SILVER TOUCH TECHNOLOGIES LTD

VIPUL THAKKAR

AHMEDABAD

www.silvertouch.com

SONATA SOFTWARE LIMITED

P. SRIKAR REDDY

HYDERABAD

www.sonata-software.com

SOURCEEDGE SOFTWARE TECHNOLOGIES PVT LTD.

RAJESH REVANKAR

BANGALORE

www.sourceedge.com

SPECTRASOFT

NAGARAJ BHARGAVA

BANGALORE

www.techspectra.com

SUBEX LIMITED

SURJEET SINGH

BANGALORE

www.subex.com

SUMERU SOFTWARE SOLUTIONS PRIVATE LIMITED

KAPIL GUPTA

BANGALORE

www.sumeru.com

SUNBRIDGE SOFTWARE SERVICES

MANGESH DIVEKAR

PUNE

www.sunbridgeindia.com

SUNDARAM INFOTECH SOLUTIONS LTD

T T SRINIVASARAGHAVAN

CHENNAI

www.sundaraminfotech.com

SYMANTEC INDIA

ANAND NAIK

BANGALORE

www.symantec.com

SYSTEMS ADVISERS SOFTWARE SERVICES PVT. LTD.

VEENA THIMMAYA

BANGALORE

www.systemsadvisers.com

TAKE SOLUTIONS

SRINIVASAN HR

CHENNAI

www.takesolutions.com

TALLY SOLUTIONS PVT. LTD.

BHARAT GOENKA

BANGALORE

www.tallysolutions.com

TANLA SOLUTIONS LTD.

D UDAY KUMAR REDDY

HYDERABAD

www.tanla.com

TATA CONSULTANCY SERVICES

NATARAJAN CHANDRASEKARAN

NEW DELHI

www.tcs.com

TATA ELXSI

MADHUKAR DEV

BANGALORE

www.tataelxsi.com

TEAM COMPUTERS

RANJAN CHOPRA

NEWDELHI

www.teamcomputers.com

TEAM FRONTLINE LTD.

SR NAIR

KOCHI

www.teamfrontline.com

TECH MAHINDRA LIMITED

ANAND G. MAHINDRA

KOLKATA

www.techmahindra.com

TECTURA

SHOBHA MUNIRAJU

BENGALURU

www.in.tectura.com

TELEDATA TECHNOLOGIES

PRASAD P.BAOKAR

THANE

www.teledatatechnologies.com

TOTAL IT SOLUTIONS PVT LTD

RAJIV MISHRA

NEW DELHI

www.totalit.co.in

TRANSERA COMMUNICATIONS PRIVATE LTD.

PREM UPPALURU

BANGALORE

www.transerainc.com

TRIDENT INFORMATION SYSTEMS PVT. LTD.

ANITA JAIN

KOLKATTA

www.tridentinfo.com

TRISOFT SYSTEMS

HEMANT SHARMA

NOIDA

www.trisoft.net

UMBRELLA INFOCARE PVT.LTD.

GURPRIT SINGH (FOUNDER)

NOIDA

www.umbrellainfocare.com

UMG SOLUTIONS

PUNIT GOPIKA

AHMEDABAD

www.umgsolutions.com

UNEECOPS TECHNOLOGIES LTD.

PIYUSH JALIN

NEW DELHI

www.uneecops.com

VELOCIS SYSTEMS PVT. LTD.

ATUL BANSAL

NOIDA

www.velocis.in

VMWARE SOFTWARE INDIA PVT.LTD.

GANESAN ARUMUGAM

BANGALORE

www.vmware.com

V-SERVE CONSULTANTS PRIVATE LIMITED

SHIV CHOUDHRY

KOLKATTA

www.vserve.co.in

WHARFEDALE TECHNOLOGIES INC.

GANESH RADHAKRISHNAN

CHENNAI

www.wftcloud.com

WINSPIRE SOLUTIONS PVT. LTD.

JITENDRA KULKARNI

PUNE

www.winspiresolutions.com

WIPRO LIMITED

AZIM H PREMJI

BANGALORE

www.wipro.com

XENOLITH TECHNOLOGIES PVT. LTD.

ARUP GUPTA

KOLKATA

www.xenolithtechnologies.com

YAMAHA MOTOR SOLUTIONS (INDIA) PVT LTD.

SANJAY SINGH

NEW DELHI

www.ymsl.in

ZENITH INFOTECH

AKASH SARAF

MUMBAI

www.zenithinfotech.com

ZENSAR TECHNOLOGIES

DR. GANESH NATARAJAN

NEW DELHI

www.zensar.com

ZYLOG SYSTEM LTD.

SUDARSHAN VENKATRAMAN

CHENNAI

www.zylog.co.in

ZYMR INDIA

HARESH KUMBHANI

PUNE

www.zymrinc.com

www.mybrandbook.co.in

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| 241

Value Added Resellers (VARs) of India A value-added reseller (VAR) is an organization that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or a complete “turnkey” solution. As the technology market shifts from capex to opex spending, the future of the VAR is uncertain. Without doubt, the days are numbered for traditional box sales. But, if VARs embrace the cloud and the market shifts to on-demand/pay-as-you-go service models, not only will VARs survive, but they will thrive. It all comes down to relationships, and no segment of the industry has relationships like the consultative VAR. Value-added resellers play a prominent role in the computer industry and provide additional hardware, installation services, consulting, troubleshooting, or other related products or services. Value-added resellers form an important part in the distribution chain for many products. They are able to earn higher profit margins if they effectively manage their value-added services. End-customers no longer really want to know about the pieces and parts that make their systems work. They just want those systems to keep on working. SLAs, customer service, and excellent support have become the true market differentiators, and those are the areas in which many VARs excel. VARs are organizations which provide customers a stable environment and also allow them to offer add-ons to offer a bouquet of solutions. Since the time constraint is the major irritant, VARs enhance the value of the products it resells by including complementary products or services, usually as part of a package deal. Valueadded resellers also provide additional hardware, installation services, consulting, troubleshooting, or other related products or services.

Bengaluru Ample Technologies Rajesh Narang Head Office Address: 91/1, 6th A Main, 10th Cross, R T Nagar, Bengaluru560032. Ph : 80- 67710000 Email id: info@ample.co.in Digicom Systems Mohammad Akhtar Ali Head Office Address:# 52, 4th main, Suncity layout VII Phase, JP Nagar, Bengaluru- 560078. Ph : 80-26851005 Email id: info@dgcoweb.com Frontier Business Solutions Ravi Verdes Head Office Address: No 3 ,Wood Street,Ashok Nagar,, Bengaluru560025 Ph: 80-61609191 Email id: sales@frontier.in Megacompu World Mahendra Baid Head Office Address: 2/1,OTC Road, SP Road Cross, Bengaluru560002 Ph: 80-22998325 Email id: megabyte_sales@vsnl.net Sheeltron Digital Systems Sanjay Singhania Head Office Address: No.13,’AMAR DEEP’,1st,2nd & 3rd Floor, Behind VISL House, J.C.Road Bengaluru – 560002. Ph : 08041138423 Email id: info@sheeltron.com Sogo Computers G Jayamuni Rao Head Office Address: D-1/1 Hayes Road, 11/9 Hayes Court, Off Richmond Road, Richmond Town, Bengaluru -560025. Ph :80-41430300 Email id: info@sogoindia.com Sri Durga Computech Sanath Babu Head Office Address: Sridurga, 179/24, 27th Cross, Sixth Block,

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Jayanagar, Bengaluru-560082. Ph :80-26639957 Email id: sanath@sridurga.com System Tech Ajish George Head Office Address: #2 “S T House”, D N R Layout, Palace Guttahalli Bengaluru – 560020 Ph: 80-2344715 Email id: ajish@systemtech.biz Valuepoint Systems Sampath Kumar HR. Head Office Address: 66, St. Johns Wood Road, Opp Oracle Lexington, Koramangala, Bangalore - 560 029 Ph: 080 66266000 Email id: enquiry@valuepoint.in VNSA Technologies RM Srinivasan Head Office Address: #25 & 26, I floor, 22nd Cross, 3rd Block, Jayanagar, Bengaluru-560011. Ph: 80-41210123 Email id: srinirm@vsnl.com

Chennai Broadline Computer Systems M. Arumugam Head Office Address: #7, Khadar Nawaskhan Road,Nangambakkam, Rutland Gate, Chennai- 600006 Ph: 44-28333083 Email id: m.arumugam@broadline.co.in CCS Infotech Abdul Kader Head Office Address: CCS Tower, #14 Periyar Road, T Nagar, Chennai600017 Ph: 44-28341121 Email id: info@ccsinfotech.com Exelan Networking Technologies Pem Dass Samson Head Office Address: #21, Taylors Road,Kilpauk, Chennai- 600010 Ph: 44-32561777 Email id: samson@exelanindia.com

www.mybrandbook.co.in

Infonet Solutions Jalaluddin Kokan, Head Office Address: No.6, Kutty Street, Nungambakkam, Chennai-600 034. Ph: 44 – 2826 2500 Email id: infosol@infonetsolutions.biz Precision Group V Murali Head Office Address: No.22, First Floor, Habibullah Road, T Nagar, Chennai-600017 Ph: 044-33015000 Email id: murali@precisionit.co.in Quadsel Systems Girish Madhavan Head Office Address: Old #9, New #4, Shanthi Building, Avenue Road, Nungambakkam Chennai-600034 Ph: 44- 28205161 Email id: girish@quadsel.in Supreme Computers Rakesh Jain Head Office Address: #18/18,Narasingapuram Street, Majestic Plaza, Mount Road Chennai-600002. Ph: 044-24830188, Email id: rakesh@supremeindia.com Texonic Instruments Nitesh Bhandari Head Office Address: #9, Athipattan Street, Mount Road, Chennai600002 Ph: 044-2841 0638, Email id: nitesh@texonic.com Universal Microsystems R Kumar Head Office Address: T-10, Third Floor, KG Plaza 41-44 General Patters Road, Mount Road, Chennai-600002, Email id: ums@giasmd01.vsnl.net.in Veeras Infotek Sudharshan Ranganathan Head Office Address: #5B, Kences Towers, #1 Ramakrishna Street, Off North Usman Road, T Nagar, Chennai- 600017. Ph: 44- 42210000, Email id: info@veeras.com

Delhi Agmatel India VK Malhotra Head Office Address: E-366, Second Floor, Nirman Vihar, Vikas Marg, New Delhi – 110092 Ph: 011 -4306 4306, Email id: marketing@agmatel.com Amtrak Technologies Sandeep Arya Head Office Address: #6, Community Centre, East of Kailash, New Delhi110065 Ph: 011 26411751, Email id: info@amtrak.co.in Elcom Trading Company Sunil Narang Head Office Address: #302, Madhuban Building, #55 Nehru Place, New Delhi-110019 Ph: 011 2646 9059, Email id: sunil@elcomonline.com

110065 Ph: 011-46555999 Email id: devendra.teneja@e-pspl.com Team Computers Ranjan Chopra Head Office Address: #1, Mohammadpur, New Delhi- 110066 Ph: 011- 42004200 Email id: ranjan.chopra@teamcomputers.com Transline Technologies Arun Gupta Head Office Address: D-91/7, Okhla Industrial Area Phase-I, New Delhi110020 Ph: 011- 46524700, Email id: info@translineindia.com Unique Infoways Vipul Jain Head Office Address: #308, Sky Lark Building, #60 Nehru Place, New Delhi-110019 Ph: (011) 30930930 Email id: jvipul@uniqueinfoways.com Velocis Systems Atul Bansal Head Office Address: A-25, Sector – 67 Noida – 201301 Ph: 120 4737500, Email id: atul.bansal@velocis.in Visesh Infotecnics Karun Jain Head Office Address: 508, Arunachal Building ,19 Barakhamba, Connaught Place New Delhi- 110001 Ph:011- 47613300, Email id: delhi@viseshinfo.com

Hyderabad/Secunderabad Alliance Prosys Jeevan Reddy K Head Office Address: # 1-10-198, ITPI Building, Beside Post Office, Begumpet, Hyderabad-500016 Ph: 40- 66161616, Email id: jeevan.k@allianceprosys.com Choice Solutions KV Jagannath Head Office Address: Door No. 1-90/4/H/13/1, HUDA’s Techno Enclave Sector-1, Madhapur Hyderabad- 500 081 Email id: jagan@choice-solutions.com Compage Computers G Mahendar Head Office Address: #101, Karan Trade Center, S.D.Road, Secunderabad - 500 003 Ph: 040-27811950, Email id: ccpl@compagegroup.com Locuz Vijay Wadhi Head Office Address: 401, Krishe Sapphire, Main Road Madhapur, Hyderabad - 500 081 Ph: 40 4500 4600 Email id: vijay.wadhi@locuz.com Microcare Computers PK Chowdary Head Office Address: 101,104-106, RATNA COMPLEX, BEHIND IMAGE HOSPITALS, AMEERPET, HYDERABAD - 500 073 Ph: 40-2374 3254 Email id: pkchowdary@microcareindia.com

MODI Infosol J.P.Modi, Shyam Modi Head Office Address: #101, Skipper Corner, #88 Nehru Place, New Delhi- 110019 Ph: 011-40746900 Email id: sales@modiithub.com, jp@modiithub.com

NECX Y Srinivas Rao Head Office Address: 5-A/4, Road No.1, IDA, Nacharam, Besides Times of India, Hyderabad – 500076 Ph: 040 67212121

PC Solutions Devendra Taneja Head Office Address: 12, Sant Nagar, East of Kailash, New Delhi –

Shwetha Computers and Peripherals Lalit Kothari Head Office Address: Shop No 1 To 4, Chenoy Trade Centre, Near Hotel Parklane, Main Road, Park Lane-Secunderabad, Hyderabad – 500003

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| 243

Ph: 40-66143437 Email id: shwecom@rediffmail.com S.V Electronics M Venkateshwara Rao Head Office Address: 135, I Floor, Archana Arcade, Opp.Rly.Reservation Complex, Behind Hotel Ramakrishna, Secunderabad – 500025 Ph: 040 – 27821970 Email id: sales@svelectronics.in Tera Software T. Gopi Chand Head Office Address: #8-2-293/82/A/1107, Plot No 1107, Road No55, Jubilee Hills, Hyderabad-500 033 Ph: 40-23540446 Email id: info@terasoftware.com Vishal Peripherals Vikas Hisariya Head Office Address: Shop No. 219, Block-A , Chenoy Trade Centre, Park Lane, Secunderabad Email id: vikas@vishalperipherals.com

Kolkata Alco Infotech Pankaj Kedia Head Office Address: 5, Princep Street, Kolkata-700072 Ph: 33 2234 5578 Email id: alco@alcoinfotech.com Balaji Solutions Ltd. Rajendra Seksaria Head Office Address: #19, RN Mukherjee Road, Kolkata – 700001 Ph: 33 6633 1600 Email id: info@balajisolutions.in Caltron Group PL Suhasaria Head Office Address: #65, Ganesh Chandra Avenue, Kolkata – 700013 Ph: 33-22157069 Email id: ho@caltrongroup.in Eastern Logica Infoway Ltd. Gaurav Goel Head Office Address: 2, Saklat Place, 1st Floor, Kolkata- 700072 Ph: 33 3094-0034 Email id: gaurav@easternitgroup.com Embee Software (P) Ltd. Sudhir Kothari Head Office Address: #8, AJC Bose Road, 2nd Floor, Circular Court, Second Floor, Kolkata – 700017 Ph:033-64991136 Email id: marketing.cal@embee.co.in Jupiter International Alok Garodia Head Office Address: #30, Ground Floor, Jadunath De Road, Bow Bazaar, Kolkata-700012 Ph: 33 4014 3500 Email id: info@jil-jupiter.com Lalani Infotech KL Lalani Head Office Address: Lalani Complex, 1A Khetra Das Lane, Beside #25 Ganesh Chandra Avenue, Kolkata - 700012. Mobile No.: 9830039501 Email id: lalani@lalaniinfotech.in Pascal Computers Malay Ghosh Head Office Address: 46f 3C, Sundaram Building, 46F, Rafi Ahmed Kidwai Road, Kolkata- 700017 Ph: 33- 22275876 Email id: pascomp@vsnl.com Supreme Technologies Vinay Kumar Duggar

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Head Office Address: #35, CR Avenue, Kolkata- 700069. Mobile: 9831032282 Email id: sales@supremetechno.com Technocrat Infotech (P) Ltd Debasish Biswas Head Office Address: 27 B, CR Avenue, Kolkata - 700072 Mobile No.: 9831060916, 9831155898 Email id: techno@technocratinfotech.com

Mumbai Ashtech Infotech Saurin Shah Head Office Address: G-7, Laxmi Woollen Mill Estate, Shakti Mill Lane, Mahalaxmi Mumbai-400011. Ph: 022 4345 4345 Email id: saurin_shah@ashinfo.com Bon Moyar Computers Bhimshi Dubaria, Narshi Chambaria Head Office Address: Deluxe House, 182, Modi Street, Fort Mumbai 400001, Ph: 22-22644556 Email id: admin@bonmoyar.com, bonmoyar@gmail.com Best IT World Sandeep Parasrampuria HO Address: 87, Mistry Industrial Complex, MIDC Cross Road ‘A’, Andheri East, Mumbai 400093. Ph: 022 - 67745100, Email: sales@iball.co.in CDP Nikesh J. Sakaria Head Office Address: B2-603, Marathon Nextgen Innova, Off G K Marg, Lower Parel Mumbai 400013. Mobile No.: 9820038737, Email id: nikesh@cdpindia.com Maxtone Electronics Champakraj J Gurjar Head Office Address:Unit 414,creative IndI Estate,NM Joshi Marg,Lower Parel(East) Mumbai-400011 Ph: 22- 40333000, Email id: craj@maxtone.com,naresh@maxtone.com Orient Technologies Ajay Sawant Head Office Address: 502, 5th floor, Ackruti Star, Central Road, Andheri (East) 400093. Ph: 22-42928888, Email id: ajaysawant@orientindia.net Pacific Infotech Kishore Jeswani Head Office Address: B-10,Abbas Building, First Floor, Jalbhai Street, Grant Road(E), Mumbai-400004. Ph: 022 - 61193200, Email id: sales@pacificinfotech.com Pentagon System & Services Sairaman J Mudaliar Head Office Address: 501, Pramukh Plaza, Cardinal Gracious Marg, Chakala, Andheri (E) Mumbai-400059. Mobile No.: 9820083215, Email id: sairaman@pentagon.co.in Syndrome Technologies Siddharth Mehta Head Office Address: A-101, Polaris, Marol-Maroshi Road, Andheri East, Mumbai- 400059 Ph: 22 4033 2255 Email id: siddharth@syndrometech.net Wysetek Systems Technologists Cherian Thomas, Rajesh Mathkar Head Office Address: 6/7,Uydyog Mandhir no1,Ground Floor, Bhagoji Keer Marg, Mahim Mumbai-400016. Ph: 22 6666 2727 Email id: cherian@wysetek.com www.mybrandbook.co.in

CSR iNitiAtivES

CSR – Not a Charity but a societal Responsibility…….. In business world today, Corporate Social Responsibility is gaining currency as never before. 0rganisations are working with missionary zeal to give back to the community, thereby having a great impact on the lives of millions of people around the world. Today, companies realize the value of being a contributing force behind positive development for the community and the country at large. They are extremely responsible and sensitive to the demands of a community. There is a passion to take a step beyond business. However, it is also to the point to underline the fact that CSR activity also makes good business sense when it comes to venturing new markets and creating new prospective customers. A look at the companies with good work in the CSR front indicates that CSR (Corporate Social Responsibility) activities can result in a better performance and generate more proits and growth. However how a company perceives its CSR responsibility depends on various factors such as the markets in www.mybrandbook.co.in

which it operates, its line of business and its size. In recent years CSR has become a fundamental business practice and has gained much attention from the management of large international companies. Whilst so far CSR was mainly promoted by a number

CORPORAtE SOCiAl RESPONSiBility of large or multinational companies, it is now also becoming important to small national companies. A company’s long-term success can only be achieved for the present and the future in

healthy social surroundings with a positive reputation in society. Companies must have the value of caring and sharing ingrained in their values framework. India has huge needs that require signiicant investment in terms of volunteer hours, funds and overall management. Sharing is our Indian culture and we must continue to do our part in these endeavours. Today CSR initiatives are not just limited to random acts of charity, rather it is moving towards giving back to society as a responsibility. It has been proved that a strong CSR program can not only give a company the much needed competitive advantage it seeks but a chance to go beyond their regular business objectives. Carefully designed CSR programs that effectively leverage the company’s core competencies can help organizations evolve into responsible and reliable contributors to societal wellbeing. Here we present how the companies are focusing their CSR efforts to be socially responsible and at the same time making business sense out of this. Brand Book 2014

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Ga esh Gurus a

, VP & Head of Desig Operaio s, I dia Desig Ce ter, Sa Disk Corporaio I , “a ja Meh ot a, P eside t & CEO of “NDK o ited to the isio of ele ai g its ea s a i e sa ith the lau h of a paig to gi e a k to ou o u iies o ld ide alled Cele aio Th ough “e i e CT“ . Ou goal as a lot o e – to ha e % olu tee pa i ipaio of “a Disk s e plo ees. The ould ot o l e gi i g the o ga izaio s a d auses the olu tee ed ith the git of thei i e e asked fo a i i u of hou s pe e plo ee i i u . The “a Disk Fou daio ould at h e e olu tee hou s pe fo ed at $ / ol. hou . Wo ld ide, the o e all esult as olu tee hou s pe fo ed a d o e tha U“D$ , do ated to o ga izaio s p o idi g ii al se i es to ou eigh ou s i eed. The “a Disk Fou daio is ai ed at a hie i g the follo i g goals: To st i e fo e elle e a d ei ie i o du i g ou o u it g a t aki g, olu tee a d o po ate so ial espo si ilit a i iies, to a hie e a i u i pa t espo di g to o -p oit age ies' g eatest eeds, to e e og ized as a phila th opi leade i lo aio s he e e ha e a sig ii a t p ese e. Ou issio is si ple - to ele t the alues, o ie taio a d o it e t of “a Disk to e e e pla o po ate iize s ith the glo al o u it . We also elie e i pa t e i g ith othe o po ate to a ds su h auses a d ake the C“‘ footp i t la ge .

So ali De Sarker, Dire tor Hu a Resour es, NetApp I dia NetApp as a o pa elie es i gi i g a k to the o u it a d e po e s its e plo ees to e espo si le iize s of the o u it . Th ough, its Co po ate “o ial ‘espo si ilit p og a , alled VTO o the Go! Volu tee Ti e Of NetApp e a les its e plo ees to take i e da s of paid lea e hou s pe ale da ea , to olu tee thei i e fo so ial auses the a e i di iduall passio ate a out. The e plo ees a olu tee thei i e ith a o p oit o ga izaio to assist i auses like disaste elief, elde l a e, e i o e t sustai a ilit , edu aio fo hild e i o pha ages, a ee guida e fo outh i go e e t s hools a d p o idi g edi al a e to the te i all ill. Glo all , NetApp s ha ita le o t i uio s i ash, i -ki d a d olu tee i e of p og a s e e alued at $ . M fo FY . NetApp s Volu tee Ti e Of is a u i ue e eit that e po e s its e plo ees to ake thei o hoi es o ho a d he to o t i ute a d gi e a k to the o u it . E plo ee tesi o ials su sta iate that pa i ipai g i this p og a has e eited the at a pe so al le el a d akes the feel p oud to e a pa t of NetApp.

S. Raje dra , Chief Markei g Oi er A er I dia Tou h is all pe asi e, ha i g pe et ated all fa ets of ou li es i ludi g o pui g. Bei g a leadi g te h olog i o ato , A e I dia has al a s ee pio ee i g e de i es le e agi g the i tuii e apa ilit of a tou h i te fa e. Taki g fo a d its asso iaio ith the po e of tou h, A e I dia, a ou ed Tou h of Jo - a i st-of-its ki d i iiai e i the ou t . This a i it is pa t of the o pa s o po ate so ial espo si ilit C“‘ . As a pa t of this i iiai e, the o pa ill e pa t e i g ith ‘ota Clu s a oss I dia a d o ga ize a a e ess a ps to edu ate people a out the eed fo ski do aio hile dispelli g o o ths a out the p o ess. While a a e ess a out o ga do aio is o the ise, a a e ess o ski do aio is sill ot high. Cada e ski do aio a p o e to e a f esh lease of life fo u i i s si e u esea h suggests that ski g ated o to a se e e u i i is a life-sa e fo the i i . Bu i ju ies, o the ise i I dia, a e the se o d la gest g oup of i ju ies ate oad a ide ts. The ost of ada e ski is e lo as o pa ed to o e iall a aila le s thei ski su situtes that a e e t e el e pe si e. The e is a eed to esta lish o e ski a ks a d e ou age ski do aio s, heali g u i i s all a oss the ou t .

Cha drasekar Krish a urth , Vi e Preside t, Glo al Ser i es, EMC I dia Ce ter of E elle e Fo EMC C“‘ is e o d i a ial fu di g. It is e edded i ou DNA. We ha e ai tai ed a o i ued fo us o hild e a d edu aio a d a e fo used o eai g a ha ge i ou i ediate o u it . Ou “ hool Adopio P og a is a hugel su essful p og a . U de this p og a , e ha e adopted Go e e t s hools i the Whiteield a ea of Ba galo e a d assist i i f ast u tu e a d a ade i suppo t to the s hools. Fo us C“‘ is all a out e po e i g the o u it i hi h e ope ate e a li g the hild e ith the po e of k o ledge. It also e tails eai g sustai a le p og a s fo the e eit of the hild e hi h ha e a lo g lasi g i pa t a d a e o ed the o u it at a late stage e su i g the lo ge it a d the su ess of the p og a . Most i po ta tl it i ol es aki g ou e plo ees the a assado of ou o pa 's C“‘ efo ts a d i iiai es hi h e su e a deepl o ited a d passio ate g oup of dedi ated olu tee s ho a e dedi ated to a ause fo life.

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Ma ju Dhas a a, Co

u it Afairs Ma ager, Mi rosot I dia Mi osot has a e du i g o it e t to fulill ou so ietal espo si iliies a d se e the eeds of people i o u iies o ld ide. Less tha % of outh i I dia ha e a se o da edu aio . Th ough the Mi osot Co u it Afai s p og a , Mi osot o ks to eate a digitall i lusi e so iet fo gi g pa t e ships ith go e e ts, o -p oit o ga izaio s a d usi esses a d p o idi g outh esse ial IT skills a d tools. Mi osot s o po ate iize ship efo ts, Youth“pa k – P oje t J oi has ee o the fo ef o t to a hie e Mi osot s isio of helpi g I dia ealize its pote ial si e . Mi osot s o u it i est e t efo ts a e fo used o i easi g digital i lusio a d i gi g the e eits of te h olog to u de se ed people o ld ide. “o e of the i iiai es a e - The NGO IT P og a ; Gi e fo Youth; Th ough the Te h olog fo Good i iiai e, e do ated $ illio i sot a e glo all to o e tha , o p oits; The Co u it MA‘ Mi osot Autho ized ‘efu ishe P og a e; E plo ee Volu tee P og a EVP a d Gi i g Ca paig GC Mi osot i pa t e ship ith O fa espo ded to the lash loods that hit A dh a P adesh a d Ka ataka i “epte e . The espo se p og a e as i ple e ted a oss lo ks a d o e ed di e tl the poo est of the poo a d the o st afe ted , households i the i te io , i a essi le a eas of the states. O e all, Mi osot a d its e plo ees ha e o t i uted app o i atel IN‘ illio i suppo t of a ious disaste espo se efo ts i I dia. Ja a thi Sethura a , Head, Markei g, Fujitsu I dia The Fujitsu Wa , the o po ate philosoph of the Fujitsu G oup, ad o ates that "Th ough ou o sta t pu suit of i o aio , the Fujitsu G oup ai s to o t i ute to the eaio of a et o ked so iet that is e a di g a d se u e, i gi g a out a p ospe ous futu e that fulills the d ea s of people th oughout the o ld." We st i e to fulill ou espo si iliies to so iet pui g this philosoph i to p a i e. Fo the Fujitsu G oup, Co po ate “o ial ‘espo si ilit C“‘ ea s pui g the Fujitsu Wa i to p a i e to add ess a a iet of so ial issues a d o t i ute to a sustai a le, et o ked so iet . This e ui es us to fo us ot o l o i a ial esults, ut also o ope aio al e elle e th ough sou d o po ate go e a e, a d the i teg it of the ethi al, so ial, a d e i o e tal aspe ts of usi ess. C“‘ at Fujitsu is p a i ed i ple e i g the Fujitsu Wa . I all its usi ess a i iies, i ple e i g the Fujitsu Wa i light of the e pe taio s a d eeds of uliple stakeholde s, the Fujitsu G oup o t i utes to the sustai a le de elop e t of so iet a d the pla et. This e su es a st o g s e g et ee usi ess eeds a d ou C“‘ i iiai es. Ou C“‘ i iiai es fo us o the i e p io iies elo . I add essi g these halle ges, e de o st ate a o it e t to espo si le usi ess ope aio s as a glo al ICT o pa .

Su il Kripala i, Se ior Vi e Preside t – Glo al Sales & Markei g, eS a e“ a , ei g a se u it soluio e do , has ee o sta tl edei i g the I fo aio “e u it la ds ape de elopi g ad a ed a d i o ai e te h ologies a d soluio s hi h ot o l p o ide se u it to digital de i es a d IT i f ast u tu e ut also e su e se u it to data. Not o l this, ut ith a ious a i iies su h as oad sho s a d e se u it a a e ess a paig s, e t to o e t ith IT use s a d help the update the sel es ith the u e t s e a io of e se u it la ds ape a d also i pa t the ith k o ledge that ill help the to e safe. We also e gage ith ou usto e s i dis ussio s th ough a ious fo u s, logs, et . I this e a of so ial edia, e“ a has its p ese e a oss all ajo so ial edia plafo s th ough hi h a e o sta tl i tou h ith IT use s. Th ough the ea s of this, e keep the posted a out latest e se u it e s, ips a d t i ks a d lot o e. Bei g a IT se u it soluio e do , the Te Co po ate “o ial ‘espo si ilit fo e“ a is idea he ei e st ategi all pla olu ta il a i iies i o de to o t i ute to a se u ed digital life to the IT use s a d help the ha e a ete a d a lea e o pui g e i o e t.

Su roto Das, Dire tor – South Asia & I dia, WD india WD alues the o t i uio s ade the o u it i aki g the a d hat it is toda . C“‘ at WD is a i t i si pa t of ou alue s ste a d is deepl ooted i ou o po ate ultu e. We a e so iall a d e i o e tall a a e a d take steps to e su e that e o t i ute fo the ete e t of the sa e. I WD joi ed ha ds ith fashio gu u P asad Bidappa a d The “MILE Fou daio , a aio al le el de elop e t o ga izaio , fo ‘a p fo Cha ps , to spo so the edu aio of u de p i ileged kids fo a ea . The i iiai e ought togethe so e k o fa es of the e te tai e t a d fashio i dust to p o ote the ause of edu aio fo kids of u de p i ileged fa ilies i I dia. I the past as ell, WD had i iiated t ee pla taio d i es a d joi ed fo es ith its pa t e s a d the “MILE Fou daio to ele ate Di ali ith u de p i ileged kids.

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Ra jita Me o APJ Gi i g Ma ager Dell india Dell Po e i g the Possi le, ou C“‘ p og a , is ou o it e t to put te h olog a d e pe ise to o k, he e it a do the ost good fo people a d the pla et – aki g possi le toda hat as i possi le este da . Youth Lea i g th ough a ess a d skills a uisiio , helpi g a ele ate t eat e ts fo pediat i a e , espo di g to disaste s a d suppo i g ou tea e e s o e gage e t ith othe o u it g oups the a e a out. E plo ees ha e the opio to eithe suppo t Dell s st ategi pa t e s i I dia o olu tee ith a ha it the p efe to suppo t. Tea e e s a e also i ited to o i ate thei p efe ed ha it fo a Dell st ategi g a t, a d of Dell s u e t pa t e s i I dia, fou ee e o e ded e plo ees. Dell also has so ial i t ape eu s ho i addiio to thei p ofessio al espo si iliies a age thei o ha iies i thei pe so al i e. Dell has ee e gaged ith the o u it th ough its a ious i iiai es, a d the ultu e of Gi i g is e st o g ithi Dell. We ha e a a ded g a ts to a ha iies i I dia, suppo ted disaste elief efo ts, at hed e plo ee do aio s, p o ided a k-e d suppo t to fa ilitate olu tee e gage e t su h as a o ust o li e plafo fo tea e e s to e o d thei olu tee hou s, a d aise fu ds fo thei ha iies. Ra jit Na iar, Dire tor, Sales, South Asia, HID Glo al HID has egu thei g ee i iiai e to edu e p i t aste ith the o ept of Goi g G ee ith HID . HID Glo al has ee o ki g ith st ategi allia e a d Ad a tage HID Pa t e s to o i e p odu t i o aio ith sustai a ilit p i iples to e ha e thei o peii e ad a tage. With HID's “e u e P i t Authe i aio soluio s, e plo ees a p i t do u e ts o l he the ha e authe i ated to the p i te ith thei HID ede ials. This helps o ga izaio s edu e the a ou t of pape , to e a d ele t i it used o a dail asis, sa i g o e a d helpi g edu e p i i g- elated aste We ha e o i uous i p o e e t fa ilitato s that ide if all of the a ious a eas fo p o ess i p o e e t t a ki g the use of ate ials a d e e g o su pio to ei e e li g p og a s fo ate ials su h as alu i u , glass, a d oa d, hip oa d a d pape , a d i situi g e poli ies fo e e g o se aio . Ou efo ts ha e assisted disad a taged hild e p o idi g o u it suppo t a d do aio s fo s hools supplies to u de se ed s hools, to s fo i po e ished hild e ; do aio s fo fu di g pediat i a e esea h; a d othe spo so ships, do aio s a d o u it suppo t fo hild e i eed. O e all, ou ai is to i p o e the li es of hild e a d adults ho a e less fo tu ate tha othe s, a d e elie e ou a ious o t i uio s a d pa i ipaio i the afo e e io ed p og a s a d a o e o i ue to ake a sig ii a t posii e i pa t o the o u it . Anshoo Gaur, President and head, Amdocs India Amdocs India has been named a winner in the 2014 Global CSR Excellence & Leadership Awards, which recognize best practices in corporate social responsibility, in the “Support and Improvement in Quality of Education” category. Amdocs runs several programs around the globe to help children at risk. Amdocs India’s Blossom CSR program supported more than 2,200 underprivileged Indian children in fiscal year 2013 in the spheres of education and healthcare. The program includes a wide array of activities supported by company funding and involves volunteer work by 700 Amdocs India employees and partnerships with a dozen orphanages, residential schools and day-care institutions. Social responsibility is an integral part of the Amdocs culture. We execute upon it with the aim of driving sustainable and measurable impact. Being there for the children and for the institutions that care for them, with both company funding and volunteer work, is how we believe we can drive the greatest change. Beyond school studies, we focus on the children’s holistic development, aiming to provide them with life skills and promote their self-esteem, confidence and sense of empowerment.

Radhika Kalia, Head Corporate Pu li Relaio s & CSR, Pa aso i I dia At Pa aso i I dia, Co po ate “o ial ‘espo si ilit is the o it e t of usi esses to o t i ute to sustai a le de elop e t o ki g ith e plo ees, thei fa ilies, the lo al o u it a d so iet at la ge to p o ide A Bete Life A, Bete Wo ld . The Cs of ou C“‘ Poli a e - Co ited to, Co t i ute to the I dia so iet , Co i uousl e gagi g, Co u it i o de to foste , Coe iste e a d i lusi e g o th. We st i e i o ki g to a ds i lusi e g o th as pa t of ou o it e t to a ds so iet . To e su e this, e a e o ited to o u it o t i uio s, phila th opi pa t e ships, a d i helpi g ta kle so ial issues. Co i i g this ith ou o ga isaio al i pe ai es, e ha e de ised a fou - ea st ateg to i g ali e ou o po ate so ial espo si ilit C“‘ isio . I te s of the i iiai es u de take fo the o u it a d the so iet , the ea sa us e gage i a u e of a i iies to fu the st e gthe the Pa aso i a d. “o e of the ke i iiai es a e - Co u it Health P oje t, Edu aio , Li elihood, Wo e s E po e e t, “ hola ship, You g Lea e s P og a e, Thousa d “ola La te s P oje t a d Pa aso i Foot all A ade fo You g Athletes.

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Ma tha Shar a, Cou tr Ma ager, Corporate Ciize ship & Corporate Afairs, iBM india O e of ou pilot p og a s, C“C just o pleted ea s i De e e . “i e its lau h i , the p og a i pa ted li es of o e tha , illio people a oss the glo e, th ough skills a d apa it uildi g. Apa t f o C“C, IBM o ks to a ds the o e all de elop e t of the so iet , e it Edu aio , Ag i ultu e, Wo e e po e e t, Disa ilit , LGBT a d uses i o ai e o epts like O -De a d Co u it a d “kill-Based Volu tee is he e e plo ees a e gi e the f eedo to hoose the a ea of thei i te est fo olu ta o k. Fo the Mille ial ge e aio , hi h o p ises ost of thei o kfo e, this o ks as a i e i e he e the a e e ou aged to pa i ipate i a i iies that ake o k life ea i gful. This ki d of o k ith NGOs, lo al o u iies, othe IBMe s is a golde oppo tu it fo oth the i te al a d e te al stakeholde s ho e eit f o it. The Ciize ship Cou t Ma age e su es that the IBMs isio of ei g a esse ial i situio to the o ld is ele ted i all the i iiai es that e u de take. The glo all de eloped p og a s a e i ple e ted pa t e i g ith the lo al NGOs to ake ou p og a s ele a t i the lo al o te t. E plo ee e gage e t is a ii al pa t of ou C“‘ o k a d e e su e the e a e high i pa t p og a s that p o ide oppo tu iies to the e plo ees i I dia to e gage a d o t i ute to the o u it .

Ku er Sa hde , Fou der & MD Su-Kam I the i st phase of ou C“‘ i iiai e, the o pa sta ted its C“‘ a i iies ith a self-sustai i g u al- ased sola e e g i iiai e. The p og a fa ilitated the u h- eeded asi a e it of ele t i it to the illage s of Ha a a. Cu e tl ou C“‘ fo us lies i Me tal Health a d Gited ess. Ou isio is to p o ide p ofessio al suppo t to the fa ilies of people sufe i g f o pe so alit diso de s, ith spe ial e phasis o Bo de li e Pe so alit Diso de . We ha e also eated a e site alled htp:// .help pdi dia. o // to edu ate people a out BPD, its s pto s a d ode of t eat e t to e adopted fo it. We shall e t i g up ith so e p esigious o ga izaio s to sp ead a a e ess a out the diso de to the fa ilies of the BPD paie ts a d e ou agi g esea he s to ite o e o the su je t. We ai to ha e the iggest e e su it o Bo de li e Pe so alit Diso de i I dia he e esea he s, p a iio e s, a d othe estee ed people f o the ield of ps holog ill eet to dis uss a out the o goi g esea h a out the su je t, a d ho to p o ide help to the fa ilies of BPD paie ts. I the a ea of gited ess, agai e ish to i ol e a lot s hools espe iall the u tapped go e e t s hools. We a e o ki g o de elopi g spe ii Gited Edu aio P og a s ate i g to i di idual eeds of the gited hild e .

Marte Pieters Ma agi g Dire tor a d CEO vodafone india Vodafo e is o ited to o t i ui g to so iet ith a st o g elief that hat is good fo “o iet is also good fo usi ess. Vodafo e I dia e e tl ose o e tha IN‘ illio to fa ilitate edu aio of o e , out-of-s hool gi ls th ough GIVING CHAMPION“HIP“ a paig u Vodafo e Fou daio . O e , Vodafo e I dia e plo ees alo g ith thei fa il a d f ie ds pa i ipated to aise fu ds fo eeks fo NGO pa t e Edu ate Gi ls to e a le ou g gi ls ea s i Aj e , Bu di a d ‘ajsa a d dist i ts i ‘ajastha to go a k to s hool fo o e a ade i ea . The Gi i g Cha pio ships is the Vodafo e a of suppo i g the o e da le o k ei g do e sele t olleagues pa i ipai g i the Wo ld of Dife e e p og a e. All Vodafo e e plo ees pa i ipated to aise fu ds this ea to suppo t the o o ause of edu ai g gi ls.

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Ra i der Zutshi Deput Ma agi g Dire tor, Sa su g I dia “a su g Ele t o i s Co. Ltd, has ee a a ded the p esigious Golde Pea o k A a d fo Co po ate “o ial ‘espo si ilit fo its “a su g “ a t “ hool i iiai e. The A a d e og ises “a su g s o k to i p o e the ualit of edu aio p o ided to u de p i ileged hild e i the ou t th ough its C“‘ i iiai es. Fo “a su g, Co po ate “o ial ‘espo si ilit i ol es e te di g ou lega of i o aio to eate alue fo so iet add essi g so ietal eeds a d halle ges. The “a su g “ a t “ hool i iiai e seeks to add ess the digital di ide i the ou t p o idi g stude ts a i te a i e lea i g e i o e t i the lass oo , fa ilitated “a su g p odu ts like the “ a t oa d, laptops a d ta lets. “e e al “ a t Classes ha e ee set up i Na oda a Vid ala a s hools a oss the ou t , a d ost e e tl i s hools i the Baidpu a illage i G eate Noida, Uta P adesh a d i “ ipe u udu i Ta il Nadu. “a su g is also pa t e i g ith I dust ial T ai i g I situtes ITIs i the ou t to e i h the ualit of ou se o te t ele a t to its usi ess. Brand Book 2014 | 249

Umang Bedi Ma agi g Dire tor, South Asia, Ado e S ste s We at Ado e elie e i the po e of olla o aio to eate ha ge. A fe e a ples of ou o it e t- Glo al Gi i g P og a s: The Ado e Fou daio di e ts its g a t aki g to t o ai fo us a eas: C eai it a d Co u it . Ado e Youth Voi es AYV : Ado e Youth Voi es is Ado e s glo al i iiai e to i ease eai it i edu aio a d is fu ded the Ado e Fou daio . P odu t Do aio s: We do ate a sele io of ou ost i -de a d p odu ts to ualiied o p oit o ga izaio s/NGOs o ld ide. “ustai a ilit P og a s: We e p i a il fo used o the follo i g th ee a eas: E e g Co se aio , G ee Buildi g a d Waste ‘edu io . To date, Ado e has o pleted app o i atel e e g ei ie a d aste edu io p oje ts; I stalled Bloo E e g Bo es at ou “a F a is o a d “a Jose sites hi h has epla ed % a d %, espe i el , of ou g id po e o su pio ith e e a le e e g ; a hie ed % aste di e sio at ou “a Jose head ua te s a d “a F a is o o kpla es, ith othe sites a hie i g o e %; LEED e iied a i p essi e % of all ou o kpla es s ua e footage the e d of ; ‘aised ou CDP a ki gs to f o i pla i g Ado e o the Leade ship I de .

Rita So i – CEO, NASSCOM Fou daio NA““COM Fou daio -the so ial a of NA““COM, is a o -p oit o ga izaio that is uildi g a e os ste to i g to f uiio – Te h olog Fo Good. NA““COM Fou daio has desig ed a se ies of p og a s hi h fa ilitate espo si le usi ess, p o ote ICT soluio s fo de elop e t, e po e NGOs ith te h olog a d to i lue e poli aki g th ough thought leade ship. Di ided i to th ee ai a eas eNGO, Me e Co pa ies a d “o ial E te p ises , the a ge of p og a s o e s ea l all the a e as fo te h olog to e used fo good. eNGO – BigTe h phila th op p og a , e ou agi g te h olog o pa ies to do ate thei p odu ts a d se i es , BigB idge ha d a e do aio p og a , that p o ides NGOs a ess to efu ished o pute s ith li e sed sot a e, do ated IT o pa ies, the e helpi g the espo si l a age e- aste a d Co e tIT t ai i g of NGO staf a d go e e t oi e s i IT skills a d te h p oje ts NA““COM Me e s p og a i ludes Busi ess ‘espo si ilit Fo u s o B‘ Fo u s, M Ka ta a, Disa ilit I iiai e a d I pa t “ou i g he eas the “o ial E te p ises p og a i ludes “kills I iiai e & Naio al Digital Lite a Missio , NA““COM K o ledge Net o k & Li a ies a d NA““COM “o ial I o aio Ho ou s o N“IH. Kazutada Ko a ashi, Preside t & CEO, Canon india To make a long term and sustainable impact in the three areas of Eye Care, Education and Environment, Canon India Pvt. Ltd. decided to adopt a village in 2012, make it sustainable and then replicate the model in other needy communities. In line with its continued commitment to the society, Canon, on the occasion of its first anniversary of the “Adopt A Village” programme, has added yet another milestone to its philanthropic efforts by donating twenty solar panels to the energy production centre at Ferozpur Namak village in Mewat District of Haryana. The company had recently donated an eye check-up machine to the vision centre in the village. Since its inception in November 2012, Canon’s ‘Adopt a Village’ project has seen several milestones with regards to the eye care facility including screening of 6,000 patients, 187 eye surgeries and 52 eye screening camps. By 2016, the company aims to benefit 50,000 people in Ferozpur Namak and neighboring villages for Eye Care, development of 1,500 children, improved sanitation and water situation to improve quality of life of 9,000 people in 1,100 households. Canon strongly believes that the enhancement of CSR activities and processes currently taking place are set to further entrench the vibrant culture of social responsibility that already exists in the company.

Jagdish Mahaptra, Ma agi g Dire tor for I dia a d SAARC M Afee At M Afee, e a e o sta tl sea hi g fo e a s to keep e e o e safe o li e. As pa t of ou glo al i iiai e to ight e i e, e p o ide p og a s, esou es, ips a d li ks fo e e o e to use. M Afee helps s hool hild e , as ell as pa e ts a d tea he s, lea a out e safet , e se u it a d espo si le o li e eha io . We also ofe so ial edia se u it ips, ad i e o ho to p ote t s a t pho es a d o ile t a sa io s a d esou es fo i i s of o li e i e. I Aust alia a d a oss Asia, e ha e de eloped a C e Edu aio C e Ed P og a , hi h is deli e ed to s hool-aged hild e a d adults M Afee staf olu tee s. It is fo used o tea hi g ou g people to e o e safe a d o e se u e o pute use s. I I dia, this p og a as olled out i Fe ua he e M Afee E plo ees e e t ai ed to deli e the C e Ed t ai i g to s hool stude ts. Th ough this olu tee p og a , M Afee e plo ees ha e al ead t ai ed s hool stude ts PAN I dia a d e a e e pa di g this steadil . At M Afee, ou issio to p o ide o ld- lass se u it p odu ts, se i es, a d suppo t ests o a fou daio of ethi al usi ess p a i es a d dedi aio to o po ate espo si ilit a ou d the o ld. We a t to e the ha ge age ts of the i dust . 250 | Brand Book 2014

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