Brand Book 2015 - Part-2 by My Brand Book

BRAND BOOK 2015 | www.mybrandbook.co.in

Leveraging in Innovative Technologies Kazutada Kobayashi President & CEO, Canon India Pvt Ltd India going Digital

Canon has always been at the forefront of technological innovation. Globally, it puts in a lot of effort and resources to ensure that it continues to develop the most intuitive solutions to meet the demands of today’s tech savvy consumers. Canon is committed to creating technology that embodies simplicity and finesse. It has consistently transformed itself ahead of dramatic changes in the times and business environment, creating products that were the first of their kind in the world and that were leaders in their industries. Canon has a history of embracing challenges, and it believes that change is progress and transformation is advancement. The enterprising spirit of the company will help it to take the initiative to transform Canon in sync with the times. As a technology oriented company, Canon India welcomes the steps being taken towards digital empowerment across the country. The idea is to ensure that government services are available to citizens electronically and to help them benefit from the latest information and communication technology. Canon is committed to leveraging its innovative imaging technologies in the service of the society and to offer products and services that set the standard in the industry.

A customer centric approach

Canon stands for quality, integrity and simplicity. Its products, across divisions are a testament to these values. For long, Canon has had the image of a technologically accomplished company. However in recent times, it has translated that prowess into a more wholesome relationship with its loyal customer base. Canon has worked hard towards establishing itself as an affable, accessible brand that strives to ensure the best possible experience for its customers.

Boosting business via social media

Social media is an integral part of Canon’s

Product In-sight From Canon’s camera business, the highest selling DSLR camera of 2014, the EOS 1200D became hot favorite of new users such as amateur photographers, hobbyists, and even digital compact cameras and smartphone upgraders. Also the Dreamlabo 5000 that was launched in India in 2013 has revolutionized photo printing industry for its enormous scope of creating value in the printing space. Canon Dreamlabo 5000 specifically targets the needs of professional wedding and travel photographers. The third dream machine was installed in Bangalore this March. 62

marketing campaigns and overall digital presence. Facebook for instance, has billions of users each day, making it a viable channel for promoting the brand. Similarly, Twitter too offers a platform through which Canon can promote a strong brand presence in the social media community. It helps the brand to interact with a wide range of technology consumers by commenting and promoting trending topics. It also has twitter handles for its top leadership executives, making them relatable and engaging personalities. Canon Edge, a customer engagement platform also plays a crucial role in boosting its digital engagement.

Enhancing the value chain

Canon India strives to keep up with the times, to ensure that it offers its customers the best possible value addition through its products and services. Canon takes pride in not only bringing quality products to the market, but also contributes to minimizing the environmental burden through effective application of green technologies. By utilizing technology developed to save energy and resources, Canon works to lessen environmental impact throughout the entire product lifecycle, from initial design and production to eventual recycling. In fact, in India, Canon also takes the responsibility to properly dispose-off end of life Canon products and other e-waste and thereby contribute to conserving the environment.

Milestone While Canon has been going strong in business, sincere efforts have been made at the CSR front by expanding the ‘Adopt a Village’ initiative. The project involves engagement with children to enhance their education as well as providing eye care facilities and supporting the environment in the village. The first village was adopted near Delhi, second in Bangalore and recently adopted a village in Thane, near Mumbai, Maharashtra. As a part of a holistic development plan for the village, Canon India is working in the area of improving enrolment of children in the school and facilitating inclusive and quality education to optimize age-appropriate learning of each child.

BRAND BOOK 2015 | www.mybrandbook.co.in

Empowering a Nation to go Digital Vipin Tyagi Executive Director, C-DOT (Centre for Development of Telematics) Government of India India going Digital

Being a knowledge firm in the telecommunication sector, C-DOT’s role is to ensure that the most advanced technologies are available in the country and, above all, get manufactured in the country. It wants to bring some basic capabilities to the country and participate in the knowledge creation for India, in an Indian way. In a great intellectual and a multidimensional society, the need of the hour is to bring the deep intellect to the forefront by increasing participation of people from every quarters of this society. This simply means that the Indian content can be created, and consumed, distributed, respected, made available and used. It is just that the network for the people needs to be increased, more specifically for them who are totally away from the digital highway. The rural population is not able to benefit from the available technology because of various limiting factors, including illiteracy. C-DOT is working to provide access to these people to all such content without any language barrier. It has the product called Gyansetu that tries to bridge this gap by providing advanced yet simplified applications that can interact with the rural population, in a way comfortable to them. The possible services are e-governance, e-market, e-Services, Railway Status Inquiry, e-education, etc and is available in all the Indian local languages involving less or no intermediary support. This is, indeed, total empowerment.

A Manufacturing “Hub” in the making

The country is linked with the global trend. The one single trend which is picking up globally is that the amount of data consumption is increasing. And this increase is extraordinary; videos are shared all across; social media is coming along; people are able to utilize services in real time; and the entire nation is becoming a better connected society. The telecommunications network is now becoming data oriented. Secondly, the access layer, aggregation layer and the core layer of the telecom network are all becoming bigger and bigger. Consequently, the trend that is seen is that the voice is becoming almost a commodity and the value-added services in all applications are becoming the major trend. The other trend which is coming along is that the data is consumed more by the youth. And the youth is impulsive, impatient, interacting, and also wanting things in “now and

my way”. Looking at these trends in technology, C-DOT wishes to look forward in order to create the network. India has 7 manufacturers – about 5 are from the private sector. They are ready to manufacture all the technology and are interfacing the ecology for further distribution. This is the next level challenge for C-DOT; of how to leverage to get the best out of the Indian technology industry, of reaching out to the service providers in the private sector. This cannot happen if the nation is waiting for foreigners to come and manufacture technology and then get them deployed. The mindset has to be changed. Technology must be agnostic to the fact whether it is built in India or built abroad.

Enhancing value system

C-DOT has a lot of intellectual and technical capabilities. All hardware and software is designed in India. World-class standards are being followed. C-DOT has, thus, covered the large part of the ecology, starting from the design of hardware, software to integration and testing. C-DOT also has some success in domain networking, where about 2,50,000 Panchayats will have the C-DOT technology. It has developed technologies in optical communications, Next-Generation Networks, Wireless Broadband, Software Applications, and Network Management, thus providing a complete bouquet of technologies to the telecom ecosystem.

The strategy going forward…

C-DOT sees a good amount of interaction at this point of time in the government sector. Also, the Wi-Fi system that C-DOT has designed to make smart and Wi-Fi-enabled cities is also finding good acceptability. As far as technology is concerned, it is the lesser issue. The bigger issue will be the cost, which is a very important factor in any developing economy. It is now even more important for the country to engage beyond the manufacturers, including small companies and system integrators.

BRAND BOOK 2015 | www.mybrandbook.co.in

Steering THE Indian Telecom Industry forward Ryan Perera India Country Head Ciena The X-Factor

Ciena has been at the forefront on all the key networking industry trends today. Ciena’s WaveLogic coherent optics, currently in its third-generation, has allowed networks to scale from multiple 10Gbps wavelengths per optical-fibre-pair in the past, to multiple 100Gbps wavelengths per opticalfibre pair, and now to as much as multiple 400Gbps wavelengths per optical-fibre pair using advanced coherent and modulation schemes. On the virtualization front, Ciena has been once again at the forefront of network virtualization through full programmability of all network elements coupled with the Agility software suite that consists of the Multi-Layer-WANController (SDN Controller) platform, and a number of advanced software applications to flexibility control and managing the network through open application programming interfaces. Ciena has also been driving the industry towards adoption of Ethernet packet-based network access and aggregation solutions. With the “digitization wave” enveloping India, involving applications and networking technology, Ciena’s innovation leadership in wide-area networking technology can play a significant part in the Digital Revolution that India is undergoing. Providing basic connectivity and capacity is no longer enough. Network operators need to virtualize and define network resources with intelligent software so that they can transform their network into an open platform for continual network service and application innovation. Ciena’s new portfolio of solutions delivers on this goal.

A customer-centric approach

Its pioneering innovation is what separates Ciena from the competition. Through smart investments over a long period of time, Ciena has reached a stage where it is and is continuing to do that by remaining completely committed to driving technology innovation.

Enhancing value system

Ciena is driving a lot of the changes witnessed in the Indian telecom industry today. In the past, Ciena has been responsible for the underlying technologies that facilitated the whole of the commercialization of the Internet. IT pioneered the ability to create virtual fibre with dense-wavedivison-multiplexing (DWDM). Ciena’s focus has been on introducing new technology into a market that allows its customers to (a) scale their operations at sub-linear costs, and (b) introduce new services. This has even more significance in markets like India where lives can be impacted positively when costs are kept at affordable levels, and new services can be rolled out in a rapid succession.

Product In-sight Ciena has recently unveiled two new solutions – 8700 Packetwave Platform and the Agility Software Portfolio. Ciena’s 8700 Packetwave Platform is purpose-built to address mounting business challenges resulting from rapidly-changing traffic patterns, dynamics, and scale within metropolitan networks. The Agility Software Portfolio enables the network to dynamically predict and respond to changing demands from diverse, highbandwidth services and applications.

Milestone Ciena has established a firm market leadership position in fibre-based Ethernet access solutions for both business services and Mobile backhaul infrastructure, including deployment at some of the world’s largest mobile operators, including in India

BRAND BOOK 2015 | www.mybrandbook.co.in

Solutions for securing the Future Bhaskar Bakthavatsalu Regional Director – India & SAARC, Check Point Software Technologies The X-Factor

Check Point is passionate about security and has recently rebranded its company’s vision to “WE SECURE THE FUTURE”. Check Point creates a blue ocean strategy to make the competition irrelevant with an acceptance of the reality that competition will coexist and customers will buy them. However, what Check Point has in its solutions are – completeness, commitment & agility and Research. Check Point is well known for keeping pace with the evolving business needs and hence has solutions like Check Point Private Cloud with its VSX & SGVE products; Public Cloud solutions with AWS & Azure; Mobile Security solutions with Check Point Capsule and Securing the IoT framework by Check Point SDP (Software-Defined Protection) Framework. Besides these, Check Point is in active engagement with higher-ups in the Government of India for driving a joint India-Israel Cybersecurity Technology handshake by virtue of the Check Point Products and Research.

Boosting business via social media

Check Point embraces the social media platforms and incorporates them into its marketing strategies. Pushing news to these platforms is the basic fundamentals to ensure that its customers are updated to the latest Check Point happenings and makes sure that it pushes out updates that not only promotes Check Point but evokes security thought leadership that its customers can share and spread the word. At the same time, Check Point is constantly looking for ways to leverage the social media platforms to increase interactivity with its customers.

A customer-centric approach

In the beginning of the year 2015, Check Point launched the enhanced version of Cloud and Mobility solutions under the product framework of Check Point Capsule. Check Point capsule offers the mobile content and applications management, encryption of the critical/sensitive documents exchanging over the mobile infrastructure, besides offering the same level of security to the mobile even when the mobile is connected from 3G/4G. Further to strengthening the protection of mobility against the advance persistent threats (APT), Check Point had acquired another Israeli company, LACOON. Check Point is rolling out version R80 by the end of this quarter, which will be a full-fledged rollout of Check Point Software-Defined Protection (SDP) Strategy where the Orchestration, MRTI, etc are the vehicles of open framework of integration to facilitate faster security management, higher efficiency and effectiveness in security controls.

Enhancing value chain

Product In-sight Check Point’s Threat Extraction and Hypervise have been the most innovative product launches so far, this year. These offer a new dimension of solution capability to its existing Threat Emulation (Anti-APT Sandboxing) Solution. The Check Point Threat Extraction augments the Threat Emulation by cleaning all the dynamic components from the documents that are sent as attachments in the mails or in the p2p communications. However, Check Point Hypervise has extended the Sandboxing capability beyond the OS, to the CPU Instruction Set level. 66

Check Point runs a variety of programmes to engage with the customers in every possible stage to enhance its own product capabilities, etc. There are a variety of programmes. The first and foremost is RFE, i.e. Request for Enhancement, where any and every customer can suggest/request a new feature in the existing products. The other initiative is referred to as the Customer Advocacy Forum, where Check Point product management team hosts regional workshops throughout the year and by virtue of bilateral dialogues and some demos by the CP team, customer inputs and feedbacks are collected. Check Point includes customers for Product Early Availability (EA) testing a few months before the launch of the actual product to include the feedbacks, observations in the general release of the product.

BRAND BOOK 2015 | www.mybrandbook.co.in

Setting the Stage ready for “IoT” Nand Kishore Badami Chief Marketing Officer, Cisco, India & SAARC The X-Factor

Cisco is at the centre of change – touching all aspects of the connected world and creating unprecedented opportunities for businesses, countries and individuals. For the past year, the company has been talking about the Internet of Everything (IoE). For that matter, Cisco has partnered with various organizations to support the IoE ecosystem in India. Together with its partners, Cisco powers the applications that meet customer’s business needs. Also, Cisco’s brand communications build a framework that extends its brand messaging down into all parts of the business, linking the IoE to its solutions, products, services to its partners and to industry trends.

$19 trillion in value at stake over the next 10 years for the private and public sectors combined. Organizations that can effectively use these connections, and the data they generate, to achieve insights into their business and adapt their business processes accordingly will be able to achieve significant competitive differentiation.

Boosting business via social media

Social media is central to Cisco’s digital communication strategy. Most of the social tools in India enjoy a strong role as people tend to gravitate towards them for information. Cisco’s unique visitors and the rate of engagement provide good metrics on the success of its campaigns. Customers looking for technology solutions are driven to a strong repository of information that helps connect with the right people or material. Additionally, blogs from experts and the opportunity to interact with them further reinforce the value that customers can derive.

Enhancing value system

From a value creation perspective, Cisco helps customers evolve their greatest technology asset – the network to address the technology transitions happening to solve business challenges. Its value proposition defines how technology can be used to improve operations, anticipate market transitions, and bring innovative products and services to market that take advantage of these transitions. It helps customers become hyper-aware, predictive and agile which are the key attributes of an IoE-ready organization. Its products, services and solutions do not affect customer innovations or intellectual property.

A customer-centric approach

Cisco’s history of three decades of network expertise and its proven ability to build manage and secure end-to-end IP-based platforms for people, process, data and things has uniquely positioned it to connect the unconnected with an open standard, integrated architecture from cloud to end devices. The Internet of Everything is one of the major emerging realities both globally and India. Cisco calls IoE “the networked connection of people, process, data and things” and is the resultant business opportunity. Cisco estimates that the Internet of Everything is poised to generate

Product In-sight The Cisco UCS was developed to answer the challenges faced by customers in their journey towards virtualization and cloud and to solve the problems of complexity that plagued data centers in a world of disconnected technology silos. UCS is considered the first step in Cisco’s strategy of Application-Centric Infrastructure and the market has validated the effectiveness of this approach. 68

BRAND BOOK 2015 | www.mybrandbook.co.in

Craving to be the Best

The X-Factor

CP Plus has always worked on upcoming markets where new infrastructure is coming up and security is the prime area of concern for respective governments and stakeholders at large. CP PLUS has always strived to work closely with customers in the respective regions/territories, and has introduced products and solutions. It has a complete range of solutions in its portfolio, which are based on local needs and convenience. CP PLUS understands the security needs of India and brings out the best contemporary features. Its security experts closely monitor the market trends and changing needs.

A customer-centric approach

CP PLUS is committed to provide best of products, solution and services to its customers. The company has launched innovative, technically advanced and state-of-the-art solutions throughout the year 2014. This year, CP PLUS plans to roll out feature-rich, innovative and cost-effective solutions for everybody’s need. To strengthen CP PLUS’ resolve, the company is celebrating year 2015 as the year dedicated to customers, where they will engage and interact actively with their valued customers. Indian customers are most discerning buyers and appreciate products with good value for their money and are price conscious. The customers focus is undergoing a change as they prefer value rather than cost. CP PLUS understands consumer needs and trends and brings out products accordingly.

Yogesh Dutta COO, CP PLUS India

Boosting business via social media

Social media helps increase customer engagement and provides a platform for active interaction about products and new offerings. CP PLUS gets the vital details about customer’s requirements, expectations, issues, and their feedbacks. The active customer engagement helps the company to prioritize customer’s needs, and design and bring products accordingly.

Enhancing value chain

CP PLUS’ value chain innovation management framework covers internal and external influences that support the business and its products. Designing and implementing an effective value chain for innovation management involves several processes. Some of these processes fall under three stages – 1. Upstream innovation – where the ideas and problems of the industry are measured and analyzed using a diverse team, with differing expertise, to find a solution under an open innovation management framework. 2. Idea development – where the creation of ideas is stimulated, promoted, evaluated and selected. 3. Downstream innovation – in this final stage, the idea is taken on as an innovation project, where it is researched, developed and implemented.

Product In-sight The prominent technologies introduced were CP PLUS HDCVI, InstaOn, InstaCloud, Quadra, iDVR, KVMS, vOptimus, etc. These technologies set new benchmark in quality. The recent innovations and product/solution additions, which will lead in 2015, are InstaLive – a Plug-n-Play Wi-Fi kit, 3i Home Solution – an intelligent, integrated and interactive solution that offers everything – home surveillance, wired/wireless internet connectivity, energy management, D2H services for a residential society and home, ultra HD(4k) cameras, and so on.

BRAND BOOK 2015 | www.mybrandbook.co.in

New initiatives to meet Customer Delight Sridhar Pinnapureddy Founder and CEO CtrlS Datacenters Ltd The X-Factor

CtrlS focus is on Customer Delight. The services of CtrlS are aimed at enabling large and medium enterprises which have a need to their mission-critical business applications to be available round the clock with near zero downtime, through CtrlS’ Tier-4 data center, managed services and cloud computing technologies supported by a guaranteed uptime of 99.995% and stringent service-level agreements (SLAs). CtrlS delivers “Peace of Mind” to its 3,000 customers through near zero downtime, robust, timely and ITIL process-driven service delivery and 24X7 support through its Network Operating Centres (NOCs). This helps its customers focus on their core business and fosters good will and loyalty – this is the key to thwarting the external competitive forces. Cloud computing, Mobility, SoftwareD e f i n e d Technologies, Business Analytics, Social Media Computing, Virtual Desktops, Internet of Things (IoT), etc are the emerging trends in India. CtrlS has addressed the market needs by launching its cloud services, including Virtual Desktop services and are being leveraged by over 3,000 customers. Innovation is a second nature for CtrlS. It has had 200 innovations in the last seven years and some of them have been awardwinners. These innovations such as Power Efficiency Innovation have helped reduce its customer spends by over 20 per cent.

A customer-centric approach

CtrlS is embarking on new initiatives such as automation to deliver high-quality of service and mobile apps to manage the infrastructure on the go – from anywhere, anytime. Besides this, CtrlS is embarking on a new initiative, the Software-Defined

Infrastructure (SDI) and Software- Defined Data Center (SDDC) as part of the same which will help us deliver business benefits to customers such as faster infrastructure provisioning and management agility, optimizing process and rightsizing the hardware (by avoiding overprovisioning). CtrlS’ cloud and mobile applications integrated alongside automation help its customers manage deploy the infrastructure from multiple devices – be it a desktop, laptop or a smartphone. This can be achieved from either their workplace, home, while travelling or on a holiday – anywhere, anytime round the clock. With the push of a button, they can deploy, scale/de-scale infrastructure, customize the services to suit their business needs and control the resources securely from anywhere, thereby empowering them completely.

Boosting business via social media

CtrlS leverages social media to engage customers, educate them about new technologies, new processes that can help them achieve IT operational efficiency, and enable them to align their IT departments with their growing business needs. This helps the company establish their Top of Mind Awareness. Online platforms such as LinkedIn, Twitter, Facebook, YouTube, etc are used to disseminate knowledge through white papers, case-studies and best practices to our customers, so that they could adopt them in their day-to-day operations.

Enhancing value system

CtrlS today offers a true portfolio of services addressing the needs of Fortune 500 to a start-up. The portfolio of services comprises of collocation, IaaS, Private Cloud, Public Cloud, Managed Services, CDN, DR-as-a-Service, RIM and SOC. CtrlS has established partnerships with IBM, Redington, Oracle, and others aimed at delivering a complete suite of services, including data center management, collocation, managed services, IaaS, Private and Public Cloud, DR, CDN, RIM, SOC, etc to SMBs and enterprises. These partnerships help tap the untapped potential of the Indian market and capture a bigger market share, while addressing CIO challenges.

Product In-sight

Milestone

Two products developed indigenously, namely Ctrl4C (Public Cloud) and Content Delivery Network, are among its innovative products. Ctrl4C is the world’s first Tier-4 Cloud with built-in DR, while CDN is India’s first content delivery network with over 170 PoPs located across the globe including 20 PoPs within India.

CtrlS has achieved two significant business milestones – its customer base crossed 3,000 and its annual turnover crossed Rs.200 crore.

BRAND BOOK 2015 | www.mybrandbook.co.in

DDA – A brand more citizen-centric and a facilitator Balvinder Kumar Vice-Chairman DDA The X-Factor

Delhi Development Authority (DDA) is a “trusted brand”, and this has been established through a survey conducted by Reader’s Digest in the year 2007. It is being trusted because of its accountability to not only its citizens but to the state as a whole and is responsible even after 25 to 30 years of the formation of its structure. It is a trusted brand because of its work in the fields of sports, environment protection, and pricing of flats, etc. These have been the strengths of DDA that have been proved over a period of time and thus despite inadvertent delays or certain shortcomings at times, people prefer to opt for DDA as one of the most-trusted brands amongst the real-estate developers.

A customer-centric approach

India is moving rapidly from a developed society to a modern society and is trying to leverage the technology to its fullest extent so as to compete and be at par with the leading nations of the world. The new Master Plan – 2021 is a paradigm shift in the role of this organization from that of a developer to a facilitator, from being procedure and policy centric to be more citizen-centric. By being more citizen-centric, the planning is more need-based involving modern innovations and technologies and ensuring the pace and the status of development which can make Delhi a world metropolis. Delhi Development Authority is also in the process of complete computerization of its offices and various transactions with the customers, i.e. the allottees of various DDA properties and users

of DDA facilities. The computerization, apart from providing the “ease of business”, will also provide speed, transparency and convenience. Thus, digital empowerment will not only empower the organizations but also the customers and this will soon be a reality.

Boosting business via social media

DDA has not so far exploited the reach and pace of social media for brand awareness or brand development. Its public interface is so high that so far the need for such platforms has not been felt. However, with the changing times, it is trying to make its presence felt on Facebook and other social media sites.

Enhancing value system

This year, DDA has taken a number of measures which are public interface oriented and have resulted in “ease of transaction” for the customers, especially in the policy of leasehold conversion of freehold. Land protection and protecting the river Yamuna too has been on its priority list and a number of steps like “Quick Response Team” for land protection, constitution of United Centre for Rejuvenating of River Yamuna (UCRYR) having representation of almost all local bodies of Delhi have been taken up. DDA is optimistic that the “smart cities” which has been planned in Delhi within the next decade, will add another facet to the personality of Delhi and will shape the life style of Delhiites.

BRAND BOOK 2015 | www.mybrandbook.co.in

Securing Lives with Technology

The X-Factor

Cyberoam is a trustworthy brand that provides network security solutions which are able to meet security, connectivity and productivity requirements of its customers ensuring maximum RoI on their security investments. As far as the competitive landscape is concerned, Cyberoam has a customerfocussed selling approach that allows flexible pricing for customers to help them choose for their security needs, giving them better RoI and choice for their network security requirements. In addition, customers can also avail security subscriptions, choosing either individual or bundled offerings, as per their needs. Cyberoam’s formidable channel strength with 1,000+ partners enables it to reach every pocket of the country where a security solution is needed and plays a key role in influencing customers. To address the ever-evolving challenges, Cyberoam is enabling its customers with application-aware, user-aware and futureready security without any performance penalty for their increasingly faster networks. As organizations continue to increase their data consumption, Cyberoam has developed tools to monitor and effectively manage bandwidth.

A customer-centric approach

Sunil Sharma Vice-President – Sales & Operation, India & SAARC, Cyberoam of Cyberoam appliances for multiple customers from a single interface, anywhere, anytime. An increasing number of Cyberoam customers are now moving towards Cyberoam virtual appliances.

Boosting business via social media

Cyberoam has been using social media as an extension of its marketing initiatives and has presence on Facebook, LinkedIn, Twitter and Google+. Apart from disseminating the news about its features and product updates, social media also gives a platform to create awareness about latest trends and threats in the security industry on a real-time basis. At the same time, a constant engagement with customers on these platforms allows Cyberoam to get instant feedback from its partners and customers.

Enhancing value system

Cyberoam works in the digital arena and it entails it to constantly empower CIOs/CSOs with its innovative value offerings. Cyberoam’s Layer 8 User Identity and policy-based network security and management were one of its very first offerings in this direction. The technology plays a critical role in BYOD visibility. With User Threat Quotient (UTQ), Cyberoam recently extended this innovation allowing IT security managers to identify users posing security risks at a single glance. For ensuring better management, Cyberoam’s OnCloud Management Service (CCMS) offers a simple, cost-effective way for Cyberoam partners and resellers to manage hundreds

Cyberoam continues to take a departure from routine methods and innovates in technology offering which is aimed at paving further flexibility, higher MBPS yield per dollar spent and greater security RoI. Cyberoam was among the first companies to come up with the concept of identity-based security, which is now a patented technology of Cyberoam. It was also the first security appliance vendor to support onappliance reporting capabilities, thereby saving its customers significant investments in dedicated reporting solutions. Moreover, its continued improvements in CyberoamOS allow its customers to enhance security performance with higher throughputs.

Product In-sight

Milestone

Cyberoam introduced a unique capability – User Threat Quotient (UTQ) – to help IT security managers identify users posing security risks with ease. With UTQ, Cyberoam extends its own innovation of Layer-8 technology and turns over a new leaf in user-identity focussed security.

Cyberoam sees its integration with Sophos as a major milestone and is seen as a combination of two leading organizations joining forces to provide an extensive portfolio of security capabilities.

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curving its Identity as the “Brand of Choice” P. Krishnakumar Vice-President, Consumer & Small Business, Dell India The X-Factor

The understanding of the usage patterns of numerous technologies has led to a transformation in the way brands address their audiences today. Technology brands are keen to gain insight into conversations where consumers discuss current trends and demands, and respond to these insights, thereby influencing purchase trends. It is this process at Dell that has been fed directly into the innovation it is delivering to its customers. This is how Dell intends to reach out to customers and showcase the extent to which the potential of computing can transform their lives. It strives to constantly innovate and bring to the table exactly what the consumer needs, in response to their technology choices. The other aspect of this constant engagement is for Dell to be present and reachable for consumers on any platform they choose. At the same time, Dell strives to create an environment where a robust technology ecosystem can be offered in order to enable empowerment of its customers. It wishes to deliver a reliable platform to every technology user. The youth holds the key to the future growth of the nation, and equipping them with technology is also a significant part of Dell’s vision in India.

Dell has consistently reiterated its commitment to enhancing the potential of a growing economy with its technology solutions.

Boosting business via social media

Dell believes that its customers are its best brand ambassadors. It offers a versatile product portfolio backed with services, offers, accessories and warranties. Engaging in two-way conversations with customers through extensive social media presence on Facebook and Twitter, Dell has witnessed satisfied customers evangelizing the brand on the digital platform. Amidst various social media activities and conversations, Dell has launched a Facebook Engagement program, “My Dell Rewards”. Similarly, on Twitter, Dell engages with users in a one-on-one conversation to ensure user’s satisfaction and to answer their queries quickly and comprehensively.

Enhancing value system

A customer-centric approach

Dell is an innovator of technology, and it believes in enabling users with the “Power to Do More” with technology. Dell focusses on being consistent in new offerings, to adapt technology in line with the consumer’s needs and to deliver versatile form-factors for a productive technology experience. With a clear vision to increase PC penetration through its vast presence and with campaigns like Back to School, Back to College, Halla Bol, etc,

Product In-sight The new Dell Venue 8 7000, its slimmest tablet and with an Intel RealSense Snapshot Depth camera, the new Dell XPS 13 featuring a 13-inch display in an 11-inch form-factor were two of the innovative products from Dell in 2014. 74

Since innovation and value addition go hand in hand, Dell makes sure that it always listens to what customers want and simultaneously innovating. If customers get exactly what they need from their technology device of choice, the value of that solution multiplies ten fold. Dell also engages with customers through various campaigns and offerings which ensure that it is in constant communication with our user.

Milestone • Dell has seen rapid retail expansion in the past year, growing to 400 Dell Exclusive Stores, in addition to a few thousand multi-brand outlets, large format retail stores as well as dedicated online retail presence. • Dell has seen quarter-on-quarter growth for eight consecutive quarters, resulting from a revamped GTM, unprecedented retail expansion and multiple innovative offerings across price bands. • Dell is moving forward with the aim of becoming a “Brand of Choice” in the tier-1 through tier -5 markets.

BRAND BOOK 2015 | www.mybrandbook.co.in

New Priorities for “New Dell” Sudharsan R, Commercial Marketing Head Dell India The X-Factor

A customer-inspired, end-to-end solutions provider that it has become now, Dell has evolved from a PC manufacturer to a true IT solutions partner, thus offering a differentiated view of the enterprise. In the coming times, technology will be a critical enabler of global competitiveness and digitization of Government and large enterprises. To address the technology requirements of today and the future, Dell has redefined five new priorities for the “New Dell”. Dell is enhancing its end-to-end capabilities by investing in R&D, improving its market coverage, expanding its presence in emerging tier-II to tier-V markets, client-focussed “cloud computing” tablets and PCs and finally simplifying its overall backend systems to enhance customer engagements. Dell’s products are thus geared up to support the emerging needs of customers.

A customer-centric approach

Dell believes in open environments and open-source technologies. For over three decades, Dell has played a very critical role in transforming computing, enabling more affordable, pervasive access to technology around the world. Today, Dell is seen as a company associated with words like “speed”, “very responsive”, “flexible”, etc and definitely one of the biggest disruptors in the IT industry.

Product In-sight Over the last couple of quarters, Dell has launched various products in the enterprise segment such as the Dell Networking X-Series and N-Series and 13G Server portfolio. It has also enhanced its Dell XC Series of Web-scale Converged Appliances, expanded its PowerEdge FX portfolio with three new modules to offer enterprises even more options for changing application demands.

Boosting business via social media

Social media, to Dell, is a part of an overall engagement strategy with customers. It believes in omni-channel connect and ultimately customers choose the most efficient and convenient medium to communicate. Dell’s engagement on social media is designed in a manner that reaches out to customers and seeks active response and feedback from them. It also shares compelling content that is useful, informative and appealing to the audience. While some part of content is to update customers on what Dell brings to the market in terms of new products and solutions, the company also shares with them “Nice to know”, “Industry news/insights” and “Technology best practices”.

Enhancing value system

Dell likes to be seen as the leading provider of end-to-end scalable solutions. Its new market strategy which started almost five quarters ago aims to maximize customer coverage across the country and deepen engagement. Under the “New Dell”, customers have benefited from Dell’s products and solutions, including small and midsize companies, large conglomerates and organizations in the government sector. Dell has also made investments in India over the last 15 months to reach the current stage.

Milestone • Dell was awarded the CIO Choice Awards in 2015 under seven categories which are – Data Center Consultant, Data Center Transformation Services, Laptop, Network Security, Networking – Active, Server Virtualization and Storage – Hardware. • From a revenue perspective, Dell achieved leadership position in the x86 Server category in India, according to Q3 server report of IDC. Dell had a 38-per cent revenue share of the India x86 server market in Q3 2014. 75

BRAND BOOK 2015 | www.mybrandbook.co.in

Introducing a New Era of Connectivity Tushar Sighat Executive Director & CEO D-Link (India) Ltd The X-Factor

D-Link started with building products to connect Desktops using Hubs/Switches. As time progressed in the Laptop era, it connected the world with Wireless Access Points, and now with the new age technology of Smart Phones D-Link has innovated its series of Wireless Mobile companions which are extremely portable just like the smart phones. Today D-Link’s cloud based applications are dominating most products, as all its latest products are driven by apps. Keeping up with the current flavor of the season i.e., Internet of Things (IoT), D-Link will soon roll out a series of smart product. Hence Innovation has always been at the core of product development at D-Link. All its products are based on global standards and are user friendly so that everyone can realize the benefit of technology. D-Link continues to introduce innovative products to provide high-performance and cost-effective solutions that deliver better connectivity, security, efficiency, and cost savings for both home and office. D-Link’s products/ solutions are designed effectively to meet end-users’ needs, enrich their lifestyle and offer value for money. This gives D-Link an edge and has led to a distinctive brand positioning.

A customer-centric approach

As an organization specializing in network connectivity devices, it has been D-Link’s constant endeavor to promote broadband penetration across the length & breadth of the country. Now with governments support the company is looking forward to reaching out to the masses with its wide product portfolio that are reliable, affordable, and easy to use. D-Link is also commitment to developing products based on “green” technology that will prepare its customers to an alluring new era of ultimate connectivity. Over the years D-Link has made huge investments in developing a state-of-the art service support infrastructure for its customers in India. Today D-Link reaches out to its customers in 150+ cities through its own D-Link Service Centres (DSC), which is support by its wide network of D-Link Service Partners (DSP) and Partner Courier Pickup (PCP).

Boosting media

Milestone • Time and again, D-Link has introduced products that are high on innovation, and add value to life. Keeping up with the current flavour of the season, i.e., Internet of Things (IoT), D-Link will soon roll out a series of smart products. • For enterprise customers, it continues to offer a complete integrated business solution that will help monitor business from anywhere, anytime. D-Link shall expand its business offerings and wants to present a one-stop solution. 76

business

via

social

The digital media platform has created new avenues for brands to connect and engage with customers. Social media offers great visibility and exposure amongst the right set of audiences, giving an opportunity to reach out to the customers at the click of a button. D-Link has already integrated its social media plans into its digital marketing campaign.

Enhancing value system

With a legacy of close to 3 decades D-Link has grown & evolved as a major player in networking segment. D-Link networking technology now surrounds homes & businesses, enriching and connecting them to the most important people in its lives. Today, D-Link stands ready to meet the demands of consumers and businesses with a broad range of products that are reliable, affordable, and easy to use. D-Link is proud to offer advanced technology and practical innovations for the future. It is indeed the craving for innovation that has positioned D-Link as the world leader in networking domain.

BRAND BOOK 2015 | www.mybrandbook.co.in

Helping organizations REDEFINE IT Rajesh Janey President, India & SAARC, EMC The X-Factor

EMC Corporation has been continuously enabling businesses and service providers to transform their operations and deliver IT-as-a-Service. Through continuous innovations in its products and services, EMC aims to accelerate the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. EMC looks at the redefinition of IT and a redefinition of business and it thinks the combination of these two things together, utilizing EMC’s capabilities is a very exciting opportunity for companies in India and globally. in under 15 minutes, offering impressive time to value when compared to other hyper-converged infrastructure offerings. EMC’s latest offering, the Data Lake Foundation consolidates data and applications while delivering analytics wherever needed to address these challenges.

Boosting business via social media

A customer-centric approach

Keeping in mind the technology trends that are affecting the IT landscape, EMC offers various solutions that are helping organization in their journey to digital empowerment. EMC recently announced the availability of the EMC Enterprise Hybrid Cloud Solution, delivering hardware, software and services from EMC and VMware to unite the strengths of private and public cloud. Hyper converged infrastructure enables simplified delivery and consumption in the form of a Hybrid Cloud, Data Lake or datacenter services platform. EMC VSPEX BLUE hyper- converged infrastructure appliance enables customers to go from power on to provisioning virtual machines

Product In-sight EMC’s VMAX is the industry’s first series all-flash arrays available in the market with open-enterprise data service platforms. The new Isilon HD400 platform from EMC allows customers to scale their Data Lake Foundation to an unprecedented 50PB within a single cluster. This platform is ideal for customers who require a powerful, scalable, high-capacity platform to store between 2PB and 50PB. Further, the extremely dense (3.2PB/ rack) HD400 will help reduce operational expenses including power, cooling and datacenter floor space expense by 50%. 78

EMC believes that social media marketing is not just an activity. Rather, it is a significant part of the overall marketing strategy. The end-result of social media initiatives may or may not directly reflect in the bottom line, but it definitely will point out the reasons why the bottom line looks the way it does. A brand must take time to identify and analyze which platforms should they be present on and what strategy they should take to integrate the engagement with their overall brand story. Corporates should open up more to this ecosystem, especially the C-connects who are otherwise used to communicating in a very formal and structured way.

Enhancing value system

The impact of the mega trends (social, mobile, analytics and cloud) has fundamentally changed the expectations of consumers and end-users who increasingly want to interact online, anytime and from anywhere, making IT more strategically important than ever before. Organizations are increasingly moving to the cloud, with 76% now agreeing that combining public and private cloud can improve security and agility. Under the given scenario, EMC focus is to tap the burgeoning market especially sector such as BFSI, Telecom and Manufacturing. EMC’s key priority will be to help customers accelerate their journey to what IDC calls as the third platform.

BRAND BOOK 2015 | www.mybrandbook.co.in

READY TO MEET NEW TECHNOLOGY DEMANDS Ankesh Kumar Director, Product Management (Channel, IT Solution) & Marketing, Emerson Network Power The X-Factor

Emerson Network Power is geared up to adapt to the changing scenarios of the industry and its focus will be to target SMEs and SMBs, considering the growing demand for cost-efficient IT solutions. From a growth perspective, Emerson is looking at good business opportunities to arise from its portfolio of Smart Solutions which include smart rows and aisles and UPS Power Backup systems. It has also identified providing cost-effective Green technology solutions to companies dealing in volatile power supply and demand scenarios as a prospective growth area. This has led to a larger market opportunity for Emerson and its channel partners. The UPS market in India is another segment that provides vast opportunities to Emerson. In offering the superior power range of UPS systems under one umbrella, Emerson differentiates itself from the rest of the brands. Various IT services such as data centers, servers, and electronic and medical equipment need a high level of uninterrupted power supply. This generates a significant demand for Emersonâ&#x20AC;&#x2122;s UPS products. Its aim is to maximize and grow its customer base along with providing innovative solutions and products to its current customers.

Management Solutions business. It is its customized solutions and products for various verticals that drive the company to give its best.

Boosting business via social media

Emerson is present on all social media forums and it uses this to interact with customers to have direct communication. It keeps updating its social media followers and fans about the latest technology developments and trends through its Facebook Page, Twitter and Blogs. Emerson has also been using an official YouTube channel to demonstrate its capabilities and to create awareness.

Enhancing value system

To reach end-customers and build a good as well as a healthy value chain, Emerson Network Power has always endeavoured to maintain an effective and regular connect with channels and its partners. As they are crucial to its growth and have helped in getting good business in 2014, Emerson looks forward to the same during 2015. Emerson sees a big opportunity for the Data Center Infrastructure Management (DCIM) market in India and it is working with its channel partners on various certification programs to help them prepare for this opportunity. Emerson is also constantly innovating with newer products and solutions for different industry sectors, modified to suit customersâ&#x20AC;&#x2122; needs. With the emergence of new start-ups, SMBs and SMEs, Emerson is confident of meeting the demand for good technologically-driven products.

A customer-centric approach

With fierce competition and new companies constantly in the race for innovating and coming out with customized solutions, a company will have to invent and venture into new territory with their products to stay technologically relevant. The Emerson brand is known for offering unique business-critical continuity solutions. It is one of the leading players in Data Center Infrastructure Management and Power

Product In-sight Emerson Network Power has introduced Smart Solutions that are considered as significant milestones. These are Smart Solutions for data centers that have helped small cooperative banks to achieve core banking, and enabled SMB businesses to have enterprise level of physical infrastructure. 79

BRAND BOOK 2015 | www.mybrandbook.co.in

Leading a Printing “Revolution” Tushad Talati Senior General Manager, Brand & Communication, Epson India The X-Factor

As a global leader in the digital imaging space for many years, Epson has consistently delivered high-quality products with innovative features. Epson has revolutionized several product categories with technologies that have given it a distinct edge over its competitors. Keeping in line with the company’s tagline, “Exceed Your Vision”, Epson has always introduced products with superior technology that have set new industry standards and enabled it to carve out niche products for consumers. With increased demand for printing from verticals such as SOHO, SMB, BFSI and educational institutions, there has been a growing need for printers providing superior quality at a reduced cost. To address this demand, Epson printers featuring an integrated InkTank system guarantee a radical improvement in cost efficiency per page prints which no printer could offer otherwise. Designed especially for emerging markets initially, these printers have been a runaway success and Epson has sold over 7 lakh InkTank printers in India since their introduction. Epson’s new generation of InkTank printers also comes with a host of innovations. Keeping the cost of printing low for consumers has enabled to discover the joy of printing without the worry of cost. When it comes to projectors, the expectation from the customer was for the best possible image and Epson’s 3LCD technology now ensures that customers get up to three times brighter images.

A customer-centric approach

Epson is now a Rs.1,000-croreplus (to be exact, Rs.1,078-crore) turnover company. It has been

growing at over 20% for many years and this has been made possible due to a keen understanding of consumer’s requirements and an ability to provide products that meet these needs. The company recently launched upgraded versions of its popular InkTank printers that deliver the best printing experience at affordable prices. Epson’s projectors will see the introduction of even better short throw, interactive and portable models for the workplace. It will be launching the first 4K ready Home theatre projector with a laser light source for home theatre enthusiasts. Epson will be driving the shift to cloud-based and convenient billing printing for retail and hospitality. It is going to be an extremely exciting year for Epson.

Enhancing value chain

At Epson, all activities and initiatives are undertaken to make Epson indispensable for its customers and society. Over the years now, Epson has introduced several breakthrough innovations that have benefited consumers tremendously and created a niche space for itself in the marketplace. In today’s day and age, consumers are spoilt for choices and are extremely discerning in their purchase. Epson believes that every product category has its set of advantages and caters to specific target audiences. Epson’s USP lies in its diverse range of innovative product solutions supported by its robust after-sales support division that offers unmatched value to its consumers. Epson’s three core technologies Micro Piezo technology, 3 LCD Projection, and QMEMS in quartz and sensing, share Epson’s DNA of energy-saving, compact, high-precision technologies, which deliver unsurpassed customer value.

Product In-sight

Milestone

Be it Epson’s most innovative L and M series range of InkTank Inkjet printers that made printing more efficient and economical or be it the fantastic ultra-short throw and interactive finger touch projectors launched this year or its cloud-based POS printing solutions for retail and hospitality or the LS 10000 4K ready home theatre projector or even the Moverio BT 200 head mount display, each of these innovative products are random examples that have enabled Epson to achieve the heights they have so far.

• Epson achieved a turnover of Rs.1,078 crore in the process crossing the thousand crore mark this year. • Epson is now the No. 1 brand in terms of value market share in all the segments they operate in India – Inkjet printers, Dot-Matrix printers, Point of Sale Printers and Projectors. • Epson has completed 25 years of its existence in India. All these achievements were possible due to the fantastic innovative products constantly introduced.

BRAND BOOK 2015 | www.mybrandbook.co.in

Fast, Smart and Simple Solutions – The Thumb Rule Mohamed Asiq Country Manager – India & SAARC Extreme Networks The X-Factor

A global networking company, Extreme Networks has a proven track record of providing high- performance switching, routing and WiFi, analytics, network security and software-defined networking (SDN) solutions. The company is working on solutions that cover each aspect of the new reality – from making Wi-Fi both high density and secure for BYOD to building highly scalable products in the data center that are also open standards and take advantage of emerging software and virtualization. Successful adoption of mobility, social networking, cloud computing and data analytics will require IT organizations to be agile, responsive and forward looking, while sustaining operational excellence. Led by the CIOs, IT organizations must also actively cultivate a culture of entrepreneurship and customer centricity. To achieve business relevance, IT organizations must be trained to be able to deliver long-term, complex and difficult projects and deliver quick wins, on time and within budget. As an organization providing solutions to these CIOs, Extreme Networks commits to delivering solutions that help them to achieve both their shortterm and long-term goals.

A customer-centric approach

Extreme Networks believes in providing solutions around network intelligence, to which CIOs can add further value that would impact

Milestone • At the recent Superbowl XLIX of the US National Football League (NFL), Extreme Networks was the official Wi-Fi provider and the official Wi-Fi analytics provider. The combined solution enabled connectivity to 70,288 fans at its peak, supporting over 6.23TB of data over the network • Extreme Networks distinguishes itself as a Network company that provides 100-per cent in-sourced and awardwinning customer service and support

Product In-sight Extreme Networks’ Wireless Solution offering and Network Analytics Solution – Purview is the most innovative solution of the year for its ability to provide high-density Wi-Fi connectivity to users and garners intelligence on the usage pattern 82

operational IT in their organizations. In a competitive landscape that means staying ahead of the crucial trends, Extreme believes in simple, fast and smart solutions that will create successful business outcomes. As a responsive and accountable organization, Extreme generates value by creating meaningful connections and experiences for its community. It is witnessing incredible innovation velocity in all of the markets it serves – the impact of mobility and consumerization of IT, social networking, cloud computing, big data, mobile apps and Internet of Things (IoT). Extreme Networks transforms the network into a strategic asset with its commitment to open networking and Software-Defined Architecture to ensure an open and diverse vendor ecosystem. This provides customers with expanded choice that enables them to make the best business decisions while avoiding vendor lock-in.

Boosting business via social media

Social media being at the centre of its direct line to its customers and channel partners, Extreme Networks is highly dedicated to improving their experience through the network and by engaging in innovative discussions about network technology, the pace of business and societal change that social media brings. The company is using a number of tools to be present in communities and to share the ideas of the brightest minds, which often include the CIOs, channel partners and even sometimes its competitors.

BRAND BOOK 2015 | www.mybrandbook.co.in

Defending against an Emerging Threat Landscape Ramsunder Papineni Regional Director (India and SAARC) FireEye The X-Factor

For a company that invented the next generation of virtual machinebased security, the awareness that persistent threats will be a serious concern made for a great year in India. With more and more organizations in India having started to recognize the reality of the new threat landscape, FireEye from next year is going to build on the inroads it has made to offer solutions to a wider breadth of customers. Organizations need to modernize their cyber defense so they can quickly identify threats and remediate vulnerabilities rather than just focussing on a perimeter defense. FireEye is well positioned with its products and services to deliver this new model of defense. Its key priority is to continue conversations with CIOs and CISOs to help them understand this paradigm shift in the threat landscape and help them protect their organizations from cyber threats. CISOs now understand that traditional defenses are inadequate and are looking for new solutions to help protect their most valuable assets. Given the breadth of attacks across multiple industry sectors, the total addressable market has expanded significantly for FireEye. Further, organizations are no longer looking at advanced threat protection as a standalone product to plug gaps, but as a fundamentally new way to think about security. This opens up opportunities for FireEye across the platform to protect multiple vectors and provide services across endpoint, email, Web, file and mobile security. As with any paradigm shift, there is a need to build new capabilities and skill sets to modernize defenses, especially in the areas of breach detection and incident response. FireEye is working closely with its partners to make these services available to customers. Lastly, there is still more education need to be done to help organizations around

India understand what they are up against – many still think they are not at risk of attacks from ATP groups but that is not the reality of the threat landscape. FireEye is looking at it rather seriously now.

A customer-centric approach

FireEye is delivering the right combination of technology, intelligence and expertise to provide continuous protection against advanced threats. For customers, this combination shrinks the time from detecting an attack to remediating vulnerability and keeps their data secure. No other vendor can provide this combination of advanced technology, intelligence, and the expertise to protect against modern threats.

Enhancing value system

FireEye applies a unique blend of technology, intelligence and expertise to protect organizations from being compromised. It combines proprietary virtual machine technology that can detect unknown threats, along with the intelligence and expertise needed to detect, prevent, analyze and respond to the threats of today and tomorrow.

Milestone Product In-sight FireEye Adaptive Defense is a new approach to cybersecurity that delivers technology, expertise, and intelligence in a unified, nimble framework. The customer gets the level of protection it wants and delivers the way he wants it.

• FireEye has successfully expanded threat protection functions across the enterprise and created an enterprise-wide threat visibility and control, above and beyond what any existing mechanisms and products do today. • The acquisition of Mandiant incident response services is another milestone in FireEye’s journey. 83

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BRAND BOOK 2015 | www.mybrandbook.co.in

Continued R&D Efforts bring out Best Security Products Rajesh Maurya Country Manager, India & SAARC Fortinet The X-Factor

Fortinet protects the most valuable assets of some of the largest enterprise, service provider and government organizations across the globe. The company’s fast, secure and global cybersecurity solutions provide broad, high-performance protection against dynamic security threats while simplifying the IT infrastructure. Unlike pure-play network security providers, Fortinet can solve organizations’ most important security challenges, whether in networked, application or mobile environments – be it virtualized/cloud or physical. Fortinet’s continued R&D investment addresses the constantly-evolving security requirements of the Enterprise. With a focus on Prevention, Detection and Mitigation, Fortinet offers a range of technologies that have the ability to provide real-time Network Traffic, Traffic Payload and End Point Behaviour analysis for recognition of malware attempting to breach the network.

A customer-centric approach

Fortinet is all set to lead the cybersecurity market with the industry’s fastest and most secured solutions that go beyond traditional security to protect customers everywhere they need to be protected – inside the border and out. As cybercrime evolves, Fortinet is equipped to provide the greatest levels of security and peace of mind for customers in an unpredictable, dynamically changing world. Fortinet’s broad product line of complementary solutions go beyond traditional Network Security to address all of the security needs of the extended enterprise – whether network, branch, cloud, mobile, data center or other complex environments.

Boosting business via social media

The online buyer’s behaviour is one of immediacy with limited time to access information. The decision-maker has to be reached with short relevant messages which contain what he wants using innovative methods to make a buzz and go viral. To accelerate its social media marketing programme, Fortinet will soon launch a Mobile App for customers and partners in India. Once the new app is launched, the reach to customers will be faster that will help the company to find prospects, connect with buyers and develop its relationship. With the new app, customers can get instant alerts on threats, patches and updates released, thought leadership, solutions guides and will be personalized and delivered on customers’ mobile phones.

Enhancing value system

Fortinet is uniquely able to detect and stop threats effectively both inside of the perimeter and out, without compromising existing applications. The ability to understand, react and respond to changes in the larger threat landscape means customers are protected regardless of what the future brings. Fortinet’s network security platform is tested and validated by the world’s leading experts and customers globally. Fortinet solutions are engineered to meet the stringent requirements of the Service Provider/ Carrier market, which means any kind of need of large global enterprises, mid-market and small businesses can be met.

Milestone

Product In-sight Integrated FortiGate, FortiWifi and FortiPresence analytics solutions are some of its innovative products that help retailers streamline network management and understand customer’s behaviour. 86

• Fortinet becomes No. 2 Network Security Appliances Vendor in Asia-Pacific. • Fortinet’s market share gain comes in the wake of several key initiatives the vendor implemented in Asia-Pacific recently. These include the establishment of direct touch teams for key accounts, aggressive expansion of its partner base to cover new technologies and geographies, and the enablement and enforcement of stricter partner service standards. • Various solutions launched running Fortinet’s latest NP6 processor also broke performance records.

Authorized Distributor

87 Fortinet: No. 9, Esquire Centre, Ground Floor, B Wing, M.G. Road, Bangalore 560 001

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With the aim to protect Data Sonit Jain CEO GajShield The X-Factor

GajShield is a leading Security company having the distinction of being one of the few companies worldwide and the first Indian Firewall Product companies to have earned ICSA Labs Firewall Certification. Its extensive portfolio of Next-Generation Firewall Appliances provides complete visibility into various threats and performance inhibitors, allowing organizations to take more informed and proactive security measures. GajShield also provides powerful and integrated protection, enhances user’s productivity, granular policy definition, zero-day protection providing proactive security to networks and delivering real-time protection against fast-moving threats like spyware, phishing, masked applications like Malware, Adware, P2P, Instant Messaging. Many new emerging threats have recently emerged – Shellshock, Heartbleed, and POODLE, etc. To overpower such threats, GajShield provides a variety of security solutions for enterprises like Data Leak Prevention Firewall, Application Filtering, BYOD visibility and management, Gateway AntiVirus, Intrusion Prevention System (IPS) and URL Filtering.

A customer-centric approach

The increasing levels of digitization and connectivity seen today call for much higher levels of protection for enterprises. With trends like BYOD and Internet of Things coming up, the need for better IT security solutions has only increased. Every year, GajShield comes up with new security products and solutions

Product In-sight With the emerging trends like BYOD and mobile, threats come both from external as well internal sources. Investing in good security infrastructure is not enough until you get the returns in terms of greater security and RoI. Keeping this thing in mind, GajShield delivers reliable and best-in-class solutions with excellent quality. All products are innovative and unmatched. The range of tools provided are Next-Generation Firewall Appliance Range, Context Sensitive Data Leak Prevention Firewall, Application Filtering, Cloud Security, Unique Gateway Architecture and Unique Performance Management.

to satisfy the evolving needs of its customers. It offers a wide range of solutions to ensure comprehensive network security for its customers. GajShield’s Integrated Security Firewall is designed to meet the needs of today’s Internet-generation businesses. It focusses on reducing complexity, minimizing implementation costs and managing business processes by creating a secure environment with Firewall, encryption, VPN, URL filtering, virus scanning and more. GajShield solutions are continuously evolving with the changing needs of its customers. The company continues to empower its customers with the latest tools to combat the emerging cyber threats and security vulnerabilities.

Boosting business via social media

Today’s generation is highly dependent on technology and social networking sites. Therefore, it isn’t just enough to have a website for your business. However, at the same time, we have to safeguard against the security threats and risks that come alongside. The last few months have seen how hackers can get into your systems through even the most-trusted and popular sites. Security solutions have to adopt a more proactive and context-based approach to guard against such threats. Information collected through multiple social platforms is not just useful for marketing and branding decisions, but can enable organizations to create more “intelligent” security systems that can respond quickly to unexpected situations.

Enhancing the value chain

The world is changing fast, and it can be hard to keep up with all the various technologies being developed at any one time. GajShield understands the challenges faced by enterprises these days due to emerging threats and vulnerabilities. Organizations that are serious about protecting data, intellectual property and reputation are looking for multi-layered security solutions with advanced capabilities to deal with advanced persistent threats (APTs) that are unfolding on the security landscape. To overwhelm these threats, GajShield’s services provide solutions which are capable of identifying and analyzing potential threats. GajShield’s security appliances are complemented with Cloud Security which protects the devices even when they are out of network in insecure networks.

BRAND BOOK 2015 | www.mybrandbook.co.in

Capitalizing on DiY PC Market in India Sunil Grewal Director – Sales & MarCom, GIGABYTE Technology (India) Private Ltd The X-Factor

With a range of motherboards divided into three distinctive segments – G1 Gaming, Overclocking Series, and Ultra-Durable, Gigabyte offers a wide variety of motherboards that cater to different categories of endusers. However, it keeps on introducing products with innovative features that delight the DiY PC user. Towards this end, Gigabyte is also working on sales and marketing strategies that will benefit both the PC DiY customers as well as its channel partners in such regions. With PC-based gaming getting popular in India, Gigabyte foresees a rising demand for gaming PCs. In its latest 9 Series motherboards, with support for the latest Intel fourth- and fifthgeneration Core processors, Gigabyte has launched over 10 Gaming motherboard models. As far as post-sales service is concerned, Gigabyte already has or is in the process of setting up state-of-the-art post-sales centres in the vicinity of the IT market hubs in major cities, such as New Delhi, Kolkata, Chennai, Kochi and Ahmedabad. These centres act as service hubs for their respective regions.

A customer-centric approach

Gigabyte motherboards, with their power-saving technologies and innovative features, have a lot to offer to consumers who are increasingly demanding PC systems with improved performance and high durability. Gigabyte motherboards, with their unique Ultra-Durable technology, address and tackle the prime concerns of the average Indian PC user – humidity, high temperature, power failures and static electricity. Gigabyte motherboards come with technologies which protect PCs from daily threats faced by the Indian user.

Product In-sight Gigabyte has launched BRIX – an ultra-compact and versatile DiY PC kit available with Intel’s Broadwell processors, covering a range of performance points. The BRIX is sold as a DiY PC kit, shipping with a Wi-Fi Mini PCIe module pre-installed, plus a power adapter and cable conforming to local standards. Gigabyte has also offered a wide variety of Gigabyte 9 Series motherboards, based on the Intel Z97/H97 chipsets. 90

Boosting business via social media

Gigabyte has increased its activities on the social media, especially Facebook and online tech forums. On Facebook, Gigabyte fields queries about its products, technologies, motherboard availability, and post-sales services, on an ongoing basis. It also runs campaigns including contests on its Facebook page, giving its fans an opportunity to win Gigabyte motherboards, among other prizes. On tech forums, Gigabyte works towards featuring reviews of its latest motherboards, by tech specialists.

Enhancing value system

Product innovation has always been synonymous with the Gigabyte brand. Since 2006, Gigabyte has been setting and patenting numerous quality standards every year, such as 24 Phase Power VRM, 2oz Copper PCB, Dynamic Phase Power Switching Energy Saving Technology, All Solid Capacitor and TouchBIOS, Power Stage IC, to name a few. Since launching the first UltraDurable technology in 2006, Gigabyte has made much significant advancement in the critical power delivery area of the motherboard by using low-temperature, highlyefficient, long lifespan components. Gigabyte also has a number of differentiating factors like the Gigabyte DualBIOS, an exclusive technology from Gigabyte that protects the BIOS.

GA-Z97M-D3H

GA-B85M-D3H

GIGABYTE Technology (India) Pvt. Ltd. Website: www.gigabyte.in; Toll-Free: 1800-22-0966; www.facebook.com/GIGABYTEindia

BRAND BOOK 2015 | www.mybrandbook.co.in

Helping small businesses build an online presence Rajiv Sodhi Vice-President & Managing Director GoDaddy India The X-Factor

India has close-to 48 million small businesses and presents the secondlargest base of SMBs in the world. However, a very small percentage of them are online. GoDaddy believes that by establishing an online presence, small businesses can expand their reach to a global audience, increase brand awareness, operate around the clock and ultimately increase sales. With a firm belief that SMBs will lead the charge for the Internet in India, GoDaddy is focussed on providing a comprehensive range of affordable best-in-class solutions and tools to help them establish their online presence, and run their businesses more effectively and efficiently. It is constantly working towards making its products and solutions relevant to customers in India by creating a very robust partner ecosystem that can help the company in making the Internet relevant to them.

A customer-centric approach

GoDaddy is a vibrant brand that is focussed on helping to make its customers succeed. It aims to reach out to anyone who is a go-getter, someone who goes after what they really love, and someone who does what they promised themselves they would. GoDaddy’s unmatched

Product In-sight GoDaddy recently launched “Get Online Today” (GOT) solution in India in collaboration with Microsoft. It is a complete set of services to get started online which includes a domain name, hosting for the business’ website on their customer’s domain name, website creation with Website Builder and Microsoft Office 365 from GoDaddy, connecting professional email, contacts and calendar. 92

service offerings coupled with the power of the Internet and customers’ ambitions provide the right mix to create a one-of-a-kind digital identity. India has over 48 million small businesses with only 600,000 that are present online. With just over 10-per cent Internet penetration, India presents a sizeable market, and GoDaddy thinks there is plenty of room for competition in this evolving market.

Boosting business via social media

GoDaddy has an active social media presence which helps it to connect with customers through Facebook. Customers can now connect with brands through their social media presence, stay updated to know the latest developments. Not just that, networking through social media platform is seen as a win-win situation for both, where GoDaddy as a brand can expand outreach through social networks

and consumers can connect with their brands at a more personal level, helping in building deeper relationships.

Enhancing value system

GoDaddy’s mission is to empower small businesses, by helping people to easily start, confidently grow and successfully run their own ventures. It offers customers a “one-stop shop” for all relevant products and solutions needed to establish and grow their business online. GoDaddy differentiates by offering complete website solutions and tools including domain hosting, email, website security and support services to help customers along the way. In India, a customer expects someone to build a website for them. Keeping this customer’s attribute in mind, the company has created a robust partner ecosystem that can help in reaching out to the customer and making the Internet relevant to them.

BRAND BOOK 2015 | www.mybrandbook.co.in

Expanding Solutions for Specific Market Verticals Ranjit Nambiar Director, IAM for India & SAARC HID Global The X-Factor

HID Global is a worldwide leader for providing solutions that help customers create, use and manage secure identities. One of the biggest competitive advantages for HID Global lies in its ability to provide customers with a complete product ecosystem for vertical customer market segments, spanning all necessary solutions across the value chain. By focussing on market segmentation, HID also fuels deeper customer dialogue and a stronger customer offering across all product lines. Working with open standards also continue to create opportunities for HID, by facilitating the development of new solutions for system upgrades and adapting to new technology and application requirements.

A customer-centric approach

The prevailing attitudes about access control may be the biggest overall industry challenge today. Reliance on legacy infrastructure, technology and mindsets will make it hard for organizations to keep up with today’s technology advances that address a world of increasingly sophisticated threats. For instance, if the market continues to delay shoring up its best practices now against today’s threats to traditional cards and readers, it will be difficult for enterprise infrastructures to seamlessly move to digital credentials carried on smartphones in a BYOD deployment environment with new and different security threats. Industry education is often required in order to encourage adherence to best practices. For HID Global, the strategy to respond to this trend is its iCLASS SE platform powered by Seos, a technology that enables any smart device with wireless technology (such as NFC or Bluetooth) to become a trusted credential. Seos enables smartphones to receive digital cards and keys and “present” them to iCLASS SE readers. The same handsets also can generate One Time Password (OTP) soft tokens for securely logging on to another mobile device or desktop computers for accessing the network or cloud- and web-based applications.

Product In-sight HID’s most recent Mobile Access solution delivers a more secure and convenient way to open doors and gates while introducing a simple secure identity management process. The solution includes everything necessary for organizations to immediately begin using Bluetooth Smart and NFC-enabled smartphones and other mobile devices as an alternative to keys and smart cards in today’s increasingly popular BYOD mobility environment.

Boosting business via social media

HID sees social media as a complementary communication platform to engage its customers and increase direct dialogue with them. The biggest advantage of online interaction is quickness. HID is able to receive instant feedback that allows the company to not only better partner with customers and provide them with products and solutions that meet their specific industry requirements, but also enhance the customer and technical support they need to do business and perform at the highest levels.

Enhancing value system

HID Global addresses opportunities by focussing on enhancing the customer experience through superior product quality, delivery and service, while continuing to expand its ecosystem of solutions, focussed on specific vertical market requirements.

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Building Sustainable Data Centers with efficient IT Yogesh Sawant Director, Partner Sales and Field Alliances Organization, Hitachi Data Systems The X-Factor

Hitachi Data Systems continues to see strong traction for its enterprise solutions across global markets. At the same time, India also continues to be a key growth market for the company. Its operations in India started in 2001 and the company has since then witnessed tremendous business growth during this period. Over the last few years, HDS has been working with Indian SIs closely to grow the company ’s business. Together, it has been able to leverage current technology and business trends to offer exceptional value to customers and partners. HDS partners with the best technology companies in the country to create innovative storage virtualization, management and data protection solutions, tailored to meet demanding business needs. Hitachi Data Systems has the expertise to help organizations implement environmentally efficient IT solutions for more sustainable data centers through technologies and services. Its current focus at HDS is on Business-Defined IT wherein technology spending is driven by business priorities.

A customer-centric approach

At present, 80% of Fortune Global 100 companies use Hitachi Data System’s integrated solutions to transform data into useful insights. Its growth is underscored by market demand for all elements of its portfolio including hardware, software and services with the G1000, UCP and HCP, all showing high interest and differentiation in the market. With the emergence of newer technologies, there is a need for organizations to invest in solutions that can keep up with the evolving technology landscape. HDS plans on providing solutions that can help customers respond to changing market dynamics.

Enhancing value system

HDS’ Social Innovation product portfolio is the result of its deep domain expertise in IoT, advanced data analytics and IT infrastructure. Its solutions are purpose-built to drive successful outcomes for its customers, helping organizations to create safer, smarter, healthier societies and enabling businesses to better serve their customers and compete more effectively. Its Virtual Storage Platform has new additions that make storage applications more accessible for customers to choose their price, capacity and performance with simpler migrations, management and resiliency without the complication of appliances. HDS’ Unified Compute Platform (UCP) covers user needs from the core to the edge. It enables operational efficiencies through automation and quick deployment of new applications to support the most taxing, mission-critical applications workloads and distributed computing environments. Its Software-Defined Infrastructure solutions simplify operations through automation, drive insight through better access to information and create agility through abstraction by making fixed resources flexible. It provides cost-effective performance and capacity for large environments, capable of ingesting massive amounts of data across different data types.

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Creating the Best Experience with Technology Lloyd Mathias Head – Marketing, PPS HP India The X-Factor

HP, today, has the industry’s widest and most diverse portfolio of printing and PC products. Its focus remains fixated on delivering the best experience to more people at home, at work and on the go, and this explains why HP has retained the top spot as a market leader across the PC and printer market in India over the years. Its portfolio of consumer and commercial products spans Desktops, All-in-Ones, Notebooks, Hybrids, VoiceTabs, Inkjet & Laser printers, MFPs, scanners and Workstations, consumables and services. Its comprehensive portfolio has a device for every customer need – whether the customer is a home consumer, student, SOHO, SMB, a large enterprise or a government department. HP will continue to further reinforce and nurture its brand and the values it lives for and delights its customers with more innovations.

ease-of-use or allowing them to create in ways that they hadn’t previously been able to. In 2015, HP will deliver a host of innovative designs across multiple platforms. These devices will be stylish, reliable, secure and more mobile, allowing people to carry them with pride wherever they go. HP will also work towards bringing new levels of user experience and satisfaction to the workplace by combining ease-of-use, reliability and compatibility. It wants to help business redefine how they get things done and how they interact with their customers.

Boosting business via social media

HP also sees huge demand for innovative technology that will not only meet the needs of their customers, but fit their lives, seamlessly and effortlessly, whether they are in the boardroom, out with friends, or at home with their family.

A customer-centric approach

As technology progresses, consumers are becoming better informed, empowered and discerning. They are savvier than ever. They demand instant access to personalized content on their terms. They use multiple digital channels every day to interact, connect, and share. Additionally, they also use multiple digital devices and services to simplify day-to-day activities. HP is focussed on empowering its customers to create, interact and inspire like never before. It achieves this with technology that delivers the best experience at home, at work and on the go. All of its products, solutions and services are underpinned by a strong commitment to innovation that benefits the end-user, through greater productivity,

For HP, its customers are spread across segments and geographies. With the increase in smartphone and internet penetration across India, social media has become integral to engaging with customers in a meaningful manner. Social media and digital platforms have provided brands with opportunities to enter into an interactive dialogue with their audience, and there has been an increasing amount of importance placed on sustained and meaningful engagement. Increasingly, brands are building entertaining, inspiring and relevant content to reach their target audience directly. HP is actively drawing on various platforms like Facebook and Twitter to have real time conversations and engage with customers and influencers at the click of a button. HP’s active participation in Social Media helps foster this two way dialogue – which is increasingly becoming an integral part of its marketing approach.

Enhancing value system

As a leader in the PC and printer marker, HP has a strong online presence which it leverages to strengthen its business. The HP online Store is an extension of its existing retail strategy. It is a tool to increase the awareness of HP’s products and to communicate in a consistent manner with its customers from across the country. Through the online store, customers can access its entire product portfolio on one platform. It also allows HP to introduce new products and schemes, and share additional information to keep them updated on the latest offers. The online store also complements its channel partner’s business and helps increase sales for them, by growing awareness of HP’s entire range of products.

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Initiating a shift to A New Style of Business Som Satsangi Vice-President – Sales, Enterprise Group, HP India The X-Factor

Innovation is in HP’s DNA and has always been its strength. HP not only focusses on technology innovation, but also on innovating its business model to ensure solutions are optimized for a particular market, enabling partners to add more value to their customers. HP brings together the most advanced end-to-end portfolio of outcome-based infrastructure solutions spanning servers, storage, networking, converged systems and technology services along with cloud solutions. For customers, this creates new possibilities for growth, offers the agility to evolve with disruptors and position them as leaders for the future.

A customer-centric approach

HP offers customers what no other infrastructure vendor can: choice and flexibility across the broadest range of enterprise technologies to help bridge data center needs of today and tomorrow. In addition, HP’s open-standards, open-source approach sets it apart from competitors. Innovative products like HP Apollo servers, HP 3PAR StoreServ Flash Storage, and HP Integrity Superdome and Non-Stop X are just a few examples of its ongoing customer-centric innovation.

Product In-sight The HP Apollo family of space and energy-efficient, high-performance servers. HP Apollo solutions bring the power of high-performance computing to organizations of all sizes. These new servers combine a modular design with innovative power distribution and air- and liquid-cooling techniques for extreme performance at rack scale, providing up to four times more performance per square foot than standard rack servers. The HP 3PAR StoreServ 7440c – The industry’s first Converged Flash Array which provides all-flash performance, unified storage agility and hybrid storage affordability. It transcends traditional storage categorization and helps customers maximize investments via all-flash performance and configuration flexibility to support spinning media. HP Integrity Superdome X and the HP Integrity NonStop X – Compute Platforms optimized for MissionCritical Environments. Designed to achieve the highest levels of reliability, availability and serviceability, the HP Integrity Superdome X and HP Integrity NonStop X are tailored for the most demanding mission-critical workloads. By extending these platforms to highly scalable x86 environments, HP is bringing mission-critical solutions to a broader market. 96

HP is enabling a shift to the New Style of Business by being a trusted advisor that helps organizations bridge their current technology infrastructure to future possibilities through comprehensive, converged IT solutions for Cloud, Big Data, Security and Mobility. Indian enterprises are also focussing on Converged Infrastructure as a way to efficiently manage IT infrastructures while reducing labour costs. Network Function Virtualization (NFV) is also an emerging trend that helps Communication Service Providers reduce both the costs and the risks of introducing new services by eliminating the need for specialized hardware and building on the standard building blocks used in enterprise IT. There is also the trend of software-defined data centers, which eliminates silos and shifts dependency from hardware to software in servers, storages and networking, thereby giving customers more choice. HP is also witnessing the industry moving towards flash storage arrays from traditional storage architectures of spinning arrays, in order to improve data center energy efficiency. Hybrid cloud storage is also disrupting the way most software is deployed and consumed. Benefits such as elasticity, agility and operational cost savings make the cloud model way more attractive than traditional models.

Enhancing value chain

HP is committed to providing innovative IT infrastructure solutions that serve as the foundation for the New Style of Business. HP solutions help business adapt, compete and create value in its ultra-connected, digital world.

BRAND BOOK 2015 | www.mybrandbook.co.in

For a Simpler IT and Agile Business Sameer Rawal Vice President Huawei Enterprise Business Group The X-Factor

Huawei has caught the real pulse of its customers and hence has followed a simplistic slogan to position the Brand – ‘To MAKE IT SIMPLE And MAKE BUSINESS AGILE.’ In the last 15 years of its presence in India, Huawei has established its credibility and trust with leading operators in the country with our strong R&D capabilities and strong execution prowess. Going forward in upcoming years, the company wishes to leverage on its relationships to enter into large companies for their IT or IP requirements. It fully endorses and supports government initiative on Digital India and Smart Cities and shall co-operate more with government in both these initiatives.

A Customer-centric approach

Huawei Enterprise Business Group was established in 2010 and is the youngest of Huawei’s other business groups. Still in short of 5 years, it has shown tremendous vigor and genuine promise to play an ultra long Innings. The company has started to engage more with partners and create a suitable eco-system. Huawei has categorized its enterprise customers broadly into two segments - one who is highly innovative and wants to leverage technology to its benefit and second the one who is currently looking for cost competitive solutions. Coming from a carrier background, Huawei Enterprise initially saw a good success with leading ISPs like ACT, You Broadband, Hathway, DEN and Spectranet. This year, Huawei is focusing on education vertical and has started having footprints with IIT-Guwahati, Manipal University and

Calicut University. This year, its extended focus is on HPC (high Performance Computing) where in it would like to leverage its global experience to India. Another vertical is BFSI Segment, where Huawei has footprints in Bombay Stock Exchange (BSE), ICICI Bank and UBI and it would like to expand it in a big way. India’s leading retail chain Future Group is also another of its esteemed customer.

Boosting business via social media

With this changing societal behavior, Social media is at the heart of any person/business. Timely and effective use of correct social media platform can improve product positioning and play a significant role in improving awareness in the minds of existing and prospective users. While in the past, traditional methods were put in place, but having observed the high requirement and changing social behavior of end users currently, social media platform is increasingly used as it brings direct and quick benefits for brand positioning.

Product In-sight

Milestone

Huawei has a very strong portfolio in its enterprise business group which is created to provide SME’s and large enterprise customers an innovative experience at competitive commercials. Huawei’s newly launched OCEANSTOR V3 for India market is the most innovative product till date. It is launched to reduce pain points of Indian enterprise customers and the kind of technological innovation that has been put behind this is simply exemplary

• Globally in 2013, Huawei Enterprise Business Group has achieved $2.5 billion revenues and has shown a growth of 27 percent. It plans to increase its revenue by 30 percent this year. It has been serving over 4000 key customers in 150+ countries • In 2014, Huawei posted revenue of $20 million revenue which it plans to take it to $100 million by 2017

BRAND BOOK 2015 | www.mybrandbook.co.in

tailor-made solutions FOR businessES Atul Sareen Managing Director Infor India The X-Factor

Infor understands that “one-size-fits-all” approach will not address key business challenges. With its deep domain expertise, Infor is committed to help enterprises adopt purpose-built, micro-vertical focussed solutions. This enables customers to harness the digital evolution with modern technologies like mobility, social collaboration and analytics and help customers strategize and react faster, with smarter technology. Infor’s investment in building technologies for the digital environment is a true testimony of its commitment in redefining how business software should be consumed. Dynamic business environments are forcing organizations to constantly innovate and adapt rapidly. Organizations need to respond more quickly to customer’s demand and volatile market dynamics to remain competitive. To focus on their core competencies, organizations need to leverage on smarter and agile technology solutions to automate their backend operations. This will not only drive efficiency, profitability and sharpen competitive edge, but also confront escalating costs and market complexity. Infor understands these challenges and is well poised to deliver specialized and purposebuilt business software for specific industries to address business solutions. Additionally, Infor is at the forefront of delivering solutions to quickly adapt to technology trends like cloud computing, analytics and mobility for delivering maximum business advantage to customers.

A customer-centric approach

In today’s business landscape, enterprises need to ensure they are one step ahead of their competition. To achieve this, they need to adopt more disruptive technologies rather than continue with the already existing solutions. Infor is redefining the way business software is developed, designed

and deployed. Built on open standards, Infor offers industry-specific software that is engineered for speed and with innovative user interface which is simple, beautiful and easily deployable.

Boosting business via social media

Providing great customer experience is the key for Infor, while delivering innovative solutions. The social media platform provides a great medium to Infor to take the customer experience to the next level for a more consistent and personalized connect. As data continues to explode, integration of social media insights will play a pivotal role for the company in deriving analytics- driven business decisions across omni-channels.

Enhancing value system

Innovation is at the heart of Infor’s strategy to transform businesses with the help of a mature approach of understanding the specific needs of vertical industries and offering solutions to meet their specific needs. Some of Infor’s focussed vertical industries include Industrial Manufacturing, Food & Beverages, Fashion, Automotive industries, as well as the services industries of healthcare and public sector. Additionally, the Infor Centre of Excellence in Hyderabad is a key contributor in harnessing its global innovation engine and helps in developing latest technology to enhance business capability for clients.

Milestone

Product In-sight Some of Infor’s innovative offerings include Infor SyteLine 9, Infor EAM, Infor CloudSuite, Infor ERP LN, Infor M3, and Infor ION.

• Infor started in 2002 and evolved as a brand to establish its niche positioning allowing it to explore wider opportunities across key industry sectors and geographies around the world. • With operations running across APAC, Middle East and Africa, America and Europe markets, the brand has touched the lives of 73,000 customers. • Infor offers a complete array of products to manage every segment of an enterprise, including front office applications, backoffice, and supply chain operations.

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Re-inventing the PC Era Sandeep Aurora Director, Marketing & Market Development Intel South Asia

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Building an ecosystem of proven Technologies Manoj Kanodia Chief Executive Officer Inspira Enterprise India Pvt. Ltd. The X-Factor

Inspira is a leading IT solution provider that helps clients maximize their performance by leveraging best talents having technical expertise & domain wide experience, innovative management philosophy and comprehensive portfolio of services.Inspira strongly believes in evangelizing technology by providing innovative, scalable and price performing solutions to customers in the Government Institutes (Central Ministries & State Departments), Defense, Public Sector Undertakings, Banking Financial Services Insurance, IT/ ITeS, Telecom & Enterprise verticals. Inspira is building a solution ecosystem of proven technologies like Cloud, Machine – to Machine (M2M), Analytics, Unified Communication, Mobile (Web based interface) and Security to enable Digital Transformation into a reality. Since a programme of this scale is being conceived for the first time and Digital India being a complex initiative, challenges of managing scale, complexity and breadth, etc would occur and Inspira is ready to face such road blocks.

Boosting business via social media

Inspira has recognized the importance of creating sustaining brand awareness. This year Inspira plans to focus on platforms like Twitter and Linkedin. One important goal of its marketing and communications activities is to increase consumers’ knowledge of its products, corporate performance, insights on latest trends. Inspira uses wide range of communication methods to share information about the company with potential customers and to get feedback from drivers.

Enhancing value system

A customer-centric approach

The competitive landscape for Inspira is a unique one. It works on architecting solutions and working closely with ICT partners. It focusses on using two pronged approach • The first will be to transform with a technology centric plan and thoughtfully articulated strategy for systems as the enabler for Digital Empowerment. • The second will need idea crowdsourcing, pragmatic and continuously changing approaches and the willingness to adjust on the fly.

Product In-sight Inspira has launched “iprotect” – a cloud security platform for SMBs and SMEs. It enables Inspira to build and provide comprehensive security for any organization, helping IT teams to leverage its expertise and sparing them with more time to manage overall infrastructure 100

Inspira’s comprehensive range of It, Networking, System Integration, ERP Software services and Security solutions enable its customers to cross thresholds of business performance. It has PAN India presence to address today’s technology related challenges. Strategic alliance with 20 + world renowned OEMs. Inspira is backed strong track record of completing projects in time. It has a competent sales and pre sales team with strong domain expertise to leverage technology in providing innovative and measurable solutions.

Milestone • Inspira received India Partner of the Year (2014) “Enterprise Sector” Award from Juniper Networks. • Other key partners are Intel Security (Mcafee), Array, Polycom, Sanovi, Avaya, Aruba Networks, HP. • Inspira received Emerging Partner of the Year Award from Blue Coat. • Inspira & Polycom signed the rate contract for Government of India Directorate General of Supplies & Disposals.

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Providing a Safe and Secured Digital Environment Jagdish Mahapatra Managing Director, India and SAARC McAfee. Part of Intel Security The X-Factor

Intel Security is the only vendor that plays across all threat vectors and all points of vulnerability in the enterprise network while also providing consumers with what they need to help keep their endpoints and devices secure. While it offers a number of products and solutions that are relevant to consumers and organizations in India, there are two key elements that define its security agenda - Security Connected and Threat Intelligence. Intel Security looks at the business landscape from two perspectives - 1) current and traditional users 2) mega trends that will drive the industry over the next five years. In terms of the first constituency, Intel Security believes that there remains tremendous scope to grow in this market. That is where it believes Intel Security can add the most value to its customers – in being able to provide both end-to-end connected security suites as well as ones that are predictive based on our Global Threat Intelligence and Threat Intelligence Exchange architectures. In terms of the mega trends, technologies like IoT, cloud, mobility etc. are going to drive security, because security has to go along. If things changes, security has to change with it. Mobile is a great example. IoT too will become a significant challenge since it is redefining what sensitive data is. The good news is, newer technology is a lot better in that regard; cloud-based software allows for rapid development cycles. This is an area that it believes will be the most impactful in the next couple of years as it begins to move towards a ‘security by design’ paradigm.

A customer-centric approach With the resurging economy and the government’s focus on e-governance and the Digital India initiative, Intel Security sees that

Product In-sight Intel Security delivers hardware-enhanced security solutions that provide deeper levels of protection for PCs and enterprises. One such innovation is McAfee Global Threat Intelligence, which is a cloud based, real-time threat intelligence service and works with all other McAfee products to provide the most comprehensive protection against cyber threats like botnets, worms, DNS attacks, and even Advanced Persistent Threats 102

digitization will pick up steadily going forward. With digitization comes the need to secure one’s digital footprint and assets and Intel Security is committed to providing a safe and secure digital environment. It is for this very purpose that it created the McAfee LiveSafea cross device security solution to secure consumers. One subscription of McAfee LiveSafe covers an unlimited number of devices, so one can protect all the PCs, Macs, smartphones, and tablets.

Boosting media

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via

social

McAfee understands that customers have increasingly become more techsavvy and are open to communicating on social and digital platforms. Accordingly, it has been reinforcing its brand presence on digital mediums to connect with them effectively. On the consumer front, McAfee has the Cybermum initiative that educates parents and academicians on ways to keep teens safe in the virtual world. Cybermum is its online safety evangelist who spread awareness about the importance of creating a positive online environment for children. The Cybermum initiative has witnessed tremendous success in India and thousands of teens and parents have been educated on cultivating and maintaining a positive, secure digital footprint.

Enhancing Value-system Creating value chain for customer majorly depends on changing environment dynamics. With this change comes the change in demand. Intel Security analyses these shifting requirements of companies/ individuals and ensure to be in sync with their needs at all times. With changing times, Intel Security assesses network vulnerabilities, evaluate gaps in information security programs, offer strategies that meet compliance goals, and even help develop programs to prepare for security emergencies. Intel security builds security solutions according to the need of the hour. In this way, its customers are ensured with products that are equipped to work in the most current threat environment.

BRAND BOOK 2015 | www.mybrandbook.co.in

Helping Businesses effectively manage “Digital Assets” Sunil Pillai Co-Founder & Managing Director iValue InfoSolutions The X-Factor

Boosting business via social media

iValue’s focus, since its inception, has been to understand and address customers’ business and IT challenges in a consultative way in the DNA protection and management space. This approach has helped it maximize impact of IT investments for its customers, helping them grow profitably. Keeping customer’s interest ahead of its own has helped iValue grow consistently at 5+ times market growth rates over the last 6+ years.

iValue leverages on social media to engage with its various stakeholders. Its belief is to focus on giving tangible benefits to each of the customer’s IT initiatives which will take care of branding needs of iValue. Social media helps iValue to check out on experiences of others for a particular brand/offering and take informed decision. It is definitely a tool at one’s disposal to check experiences of others in real time before concluding.

Indian businesses are increasingly leveraging technology to grow sales, drive productivity, expedite response and optimize cost. With growth slowing down, competition becoming hotter and costs escalating, technology investments have helped business to maintain/grow profits. iValue foresees another phase of enhanced investments in technology, across size and vertical, over the next three to five years.

Enhancing value system

A customer-centric approach

iValue adds value to customers by offering a customized and optimized solution to effectively address their challenges in the DNA management area. The team at iValue has been focussed in this area for the last 15+ years and helped 10,000+ customers across size and vertical. iValue leverages this expertise, knowledge and skill acquired to extend customized and optimized solution, to each of its business and IT challenges.

iValue was incorporated with a mission to help businesses effectively manage their “Digital Assets” to ensure profitable and predictable growth. Over the years, iValue has evolved to address customer challenges around Data, Network and Application, which are the DNA of any business in the Digital era. iValue’s intent is to work with Application providers to wrap their offerings with its DNA management offerings, in line with customer’s business needs.

Product In-sight Being a solution provider in the Digital Asset Protection and DNA management area, iValue has learnt that people and process play an equally important role as much as technology innovation. Being at the bleeding edge of DNA management, it would be unfair to name a particular offering. iValue sees priority investments around key business applications to ensure availability, security, performance, scalability along with mobility.

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Connecting Individuals through Innovations Anshul Tripathi, Director & Head – Marketing, India & SAAR, Juniper Networks The X-Factor

Juniper exerts a rather radical outlook when it comes to its understanding of what it means to be connected and the empowering outcome of this connectivity. This understanding stands in line with Juniper’s mission to “Connect Everything. Empower Everyone”. This rightly translates into the kind of work it does on a daily basis and acts as a key stimulus in pushing the limits to innovate. And this drive to innovate is informed by its desire to provide customers with better networks and provide the most effective solutions, not just momentarily but in accordance with a larger agenda of growth and advancement.

A customer-centric approach

Beyond delivering networking products that ultimately aim to connect everything in the digital world, Juniper is embarking on initiatives that empower partners to reach out in the digital space. One of these initiatives centres around its newly-created Juniper Marketing Academy. Through this, it brings together experts not just from the marketing division within Juniper but also external digital marketing experts in order to further its understanding of the latest trends and capitalize on them to create trends as a direct result of its focus on innovation. Earlier this year, Juniper has also launched a new “Juniper Marketing Concierge” on the Elastic Grid platform which, along with many other benefits, also enables partners to comfortably launch, nurture, flow campaigns integrated with social media.

Boosting business via social media

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Social media for Juniper Networks is a vital part of its overall communication strategy. The audience consists of technical experts, engineers, analysts, business professionals who spend a substantial amount of time on the Internet and social media. Considering this, Juniper Networks has a strong social media framework globally and locally. In India, Juniper leverages LinkedIn and Twitter to share and drive professional conversations

around the brand. India contributes to almost onethird followers of its global Juniper Networks LinkedIn audience. This being the case, it takes particular interest in maintaining regular communication with audience by posting relevant content on technology and Juniper Networks. Last year, Juniper was recognized by LinkedIn as one of the Top 25 socially engaged companies globally.

Enhancing value system

The greatest differentiating factor for Juniper Networks is primarily the kind of innovation and creativity it has induced into the networking industry. This has also projected Juniper Networks as a productive yet disruptive force that has constantly challenged status quo, reiterated the need to innovate, and deliver solutions that are practical but at the same time avant garde. This adds to the idea of value from the perspective of a potential client in the process of selection. These contributions also sustain J u n i p e r Networks’ presence in the domain and also s u s t a i n ability to be creators of trends. Juniper is not just a player in the networking industry. It is also a facilitator and catalyst that has enabled individuals and organizations alike to rethink notions of education, deliver cleaner water and provide solutions in terms of energy, improve healthcare and revolutionize commerce. And ultimately redefine the way we live.

Product In-sight Juniper has over the course of the year come up with a few products that have been identified as game-changers in the networking domain. Its PTX line of routers is based on an enhanced Supercore architecture and enables service providers to better manage their networks. Earlier this year, it introduced the PTX5000 that delivers 24 terabits per second in a single chassis and is five times more power efficient than competitors.

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securing customers with Emerging Technologies Jayaraman Kesavardhanan Founder & CEO K7 Computing Pvt. Ltd The X-Factor

A technology-driven IT security solutions provider for more than two decades, K7 has developed a holistic approach to build solutions and introduce products to adapt to emerging technologies. The IT security market has major

around the globe against emerging threat landscape. Its two decades of advanced R&D have helped the company to raise the bar in terms of security innovations. As to its customer base, K7 has strived to achieve the highest level of customer satisfaction and lowest total cost of ownership (TCO). For instance, its expert engineering team commits to resolve any major malware outbreak in less than 24 hours. K7 is also providing the best price benefits with version-free software on a frequent basis to its existing customers. Through enhanced product features and enriching customer experience initiatives in the pipeline, K7 Computing looks forward to attaining the top rank in the Indian market.

Boosting business via social media

Social media provides the brand K7 a direct approach to connect, converse and engage with its customers, besides allowing it to receive instant feedbacks. These activities help K7 to understand its customers better and go back to them with better offerings. K7 customers are ardent followers of its online initiatives and social media campaigns. This presents the company with abundant opportunities to raise awareness about the need for securing computing devices and digital property. investment opportunities, and firms are allocating budgets to embrace newer technologies with security resources that are both innovative and robust. K7 Computing, with its indigenous, award-winning security solution expertise, looks forward to providing better solutions to these challenges this year. K7 Computing operates closely with channel partners and assists them to grow to achieve mutually beneficial partnership. Currently, it reaches out to over 22,000 retail partners across the country through its dedicated team of 300 sub-distributors.

Enhancing value system

K7 Computing is keen to understand and implement new and emerging technologies to present safer, efficient security solutions to its customers. Its in-house development team builds products from scratch and performs rigorous testing before its products get certified by independent international testing bodies. It also understands that building a good product alone is not sufficient and enriching customer experience is also vital to its growth. Its Threat Control Lab detects new malware attacks on a daily basis around the globe, ensuring that the company stays abreast with the international threat landscape.

A customer-centric approach

K7 Computing’s products protect more than 15 million users

Product In-sight K7 began the year with successful launch of K7 Internet Security and will be launching “K7 Ultimate Security” soon

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Milestone • K7 Computing has recently signed Sakri IT Solutions as its new national distributor to penetrate into multiple tiers of cities and maximize its retail presence. • K7 has come up with the ‘Cerebro Scanning’ technology to enhance the security furthermore in its products

BRAND BOOK 2015 | www.mybrandbook.co.in

securing THE world from bad guys of Internet Altaf Halde Managing Director – South Asia Kaspersky Lab The X-Factor

Firmly positioned as one of the top leading vendors of security solutions for endpoint users, Kaspersky Lab continues to improve its market position both in B2B and B2C. It is a channel-centric company and conducts its business through channel partners. Kaspersky Lab’s corporate client base exceeds 250,000 companies located around the globe, ranging from small- and medium-sized businesses to large governmental and commercial organizations. Kaspersky has classified three categories of businesses – Very Small Business (VSB), Small and Medium Business (SMB) and Enterprise, and each of these has a different GTM strategy.

A customer-centric approach

As an R&D-focussed organization, Kaspersky will continue to invest heavily in technologies and expertise to sharpen its collective threat intelligence. The Government of India’s focus on Digital India and Smart Cities is likely to create more integrated digital footprint. The Digital India initiative is based on digital processing of data in the state services segment that involves collection, storing and processing of private information. Kaspersky Lab as a security vendor offers not only solutions for infrastructure protection, but also security intelligence, an expertise used for the implementation of most sophisticated projects all over the world. It is going to use this expertise in the Digital projects of the country as well.

Boosting business via social media

Cyber-bullying is rising exponentially throughout the world. In India, it is definitely rising in all the schools as students now have their own smartphones that hook them up to their preferred social media website instantly. As part of “Kaspersky Kids” campaign, Kaspersky is creating and spreading newsletters that reach to students and parents on cyber threats and how to be safe online. Thus, it is critical for Kaspersky to widen its presence across social media platforms in order to educate users of the possible threats that they can face. At the same time, Kaspersky’s securelist.com contains very informative articles and statistics on cyber threats and tips for protection.

Enhancing valuesystem

The most important fact that Kaspersky believes is to save the world from bad guys on the Internet. Kaspersky’s focus is on spreading awareness and providing world-class security so that the customer’s data and device are protected. The people in India do not care enough about securing their handheld devices. With the amount of threats targeting the Android platform alarmingly rising, and India declared at No. 2 among the most vulnerable countries worldwide when it comes to smartphone security risks, Kaspersky urges the people of India to wake up to the new reality – that is cybercrime.

Product In-sight

Milestones

The newly-launched Kaspersky’s Multi-Device Internet Security is regarded as one of its innovative products that is compatible on PCs as well as mobile devices. Kaspersky felt the importance to have a unified security software product and so it has come up with this product

• Kaspersky has remained in the Leaders Quadrant in Gartner’s Magic Quadrant for Endpoint Protection Platforms, rated for Best Protection by AV-Test for four years in a row and has consistently performed in the Top 3 position • In 2014, Kaspersky Lab products participated in 93 independent tests and reviews. Its products were awarded 51 firsts and received 66 top-three finishes

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Continuing to be an Innovative Brand Vishal Parekh Marketing Director Kingston Technology – India The X-Factor

Continuing to be the prime brand for innovation and quality offering, Kingston is a niche lifestyle technology brand and a global leader for memory products that understands the needs and trends that are shaping up the Indian scenario. The company always works hard towards bringing value to its customers. It is a channel-friendly company and believes in growing with the channel. India is an evolving market and has immense potential for growth. While the systems here continue to evolve with time, Kingston has already made the next-generation systems available for use. Kingston’s expertise in both, Flash and Memory solutions, is unparalleled, and has the best-quality solutions at the best-in-class prices. Not only that, the company also helps its customers make informed decisions with its Free Technical Support on standby.

A customer-centric approach

Kingston is #1 memory brand and has solutions that are unmatched and appreciated. Its Memory and Flash solutions have been successfully adopted globally and this gives the expertise to bring similar positive transition to the Indian context. It intends to go a step further and include skews that can add more value to its customers as well as channel partners. The company has showcased the DDR4 memory solutions to the world and is sure to contribute in digitally empowering Indian industries soon. With its wide Flash solutions, from budget to niche, its customers have the freedom to choose the right mix of form-factors, IOPs, transfer speeds, etc for their systems. Kingston is serious about the Indian market and has strategically

Product In-sight Kingston recently showcased the DataTraveler microDuo. The company also started this year by making its DDR4 memory available for servers, gamers and PC enthusiasts.

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created a roadmap to suit the government, enterprise, corporate and consumer segments.

Boosting business via social media

Customers are a major reason for Kingston to be active on social platforms. Now, with more than a 100,000 fans on Facebook and a number of interactions on blogs and forums, social media is not new to Kingston in India anymore. The company has been engaging with these platforms not only to create brand awareness but also to get a direct feedback about its existing products and give suggestions for system builds. Customers get firsthand information on new and existing products on social media that also offers information on a number of user-friendly contests. Kingston’s primary objective is to listen and understand the audience and the beneficiaries with better engagements and marketing campaigns.

Enhancing value system

For now, it is an irony that India’s prowess in information technology is its defining element on a global platform, but so far large parts of the country remain untouched by its power. Kingston not only works towards bettering its product quality and pricing, but also works towards developing a healthy channel throughout the country and growing with them. Kingston’s solutions are interesting and are being used by the industry leaders. With concrete plans of the government with improved digital reach in the country, Kingston’s durable memory and storage solutions can play an important role in raising productivity, efficiency, and innovation.

Milestone • The company has procured the World Overclocking Record for DDR4 memory. • Kingston has excelled in the SSD space with its HyperX Predator PCIe SSD that offers tremendous speeds of up to 1,400 MB/s

BRAND BOOK 2015 | www.mybrandbook.co.in

“Protect & Attack” Strategy working wonders for Lenovo Amar Babu Managing Director, Lenovo India and President MAIT The X-Factor

For Lenovo, its “Protect & Attack” strategy is proving to be the right growth propeller in the PC+ era. While focussing on its new growth engines – Mobile, Enterprise and Ecosystem/Cloud businesses, Lenovo continues to evolve by consolidating its PC market leadership. Its recent acquisitions of the IBM X86 and Motorola Mobility will further accelerate the company’s strategy to become a global leader across the full spectrum of smart connected devices, including smartphones, tablets and PCs. The recent years have witnessed a positive surge in adoption and provision of innovative technologies. With organizations realizing the importance of technology as a business enabler, Lenovo expects a substantial interest in the convergence of all these technologies, resulting in acceptance for “internet of things”.

A customer-centric approach

Reiterating the philosophy that gets reflected in most of its marketing campaigns and initiatives – “For those who Do”, Lenovo aims to create a stronger connection with its customers by offering products/solutions and tools that enable people to “do” and “take action”. Its products are targeted at people for whom technology is a tool that enables them to achieve more – be it PCs, tablets or smartphones. To help the government realize its vision of a Digital India, Lenovo is also working with industry partners and other stakeholders to provide consumers with greater accessibility to computers, laptops, smartphones and other digital products.

Product In-sight Lenovo YOGA 3 Pro, which is the hallmark of the user-inspired YOGA range and the lightest 14” Ultrabook, ThinkPad X1 Carbon introduced in 2014 are some of the examples of the company’s comprehensive product portfolio aimed at meeting all business needs combined with optimum performance. The YOGA Tablet AnyPen is also an example of greater things to come in this exciting era of Smart Connected Devices.

Boosting business via social media

Social media has transformed the way Lenovo communicates and engages with their audiences. Having identified the opportunities that social media offers, Lenovo as a brand uses this platform to identify potential consumers, engage with them and create relevant conversations through all relevant social media platforms, including LinkedIn, Twitter and Facebook. With a strong focus on content and engagement with digital audiences, social media platform has been very innovatively used by Lenovo to break the clutter.

Enhancing system

value

Lenovo leverages innovation as its key differentiator. Innovation has been in its DNA, whether it is PCs, laptops, tablets, smartphones or business strategy. A strong proof point of innovation has been its portfolio of intellectual property. Lenovo has 13,000 globally recognized patents, nearly 5,000 of which are patents for invention. It is this focus on creating unique and usercentric designs that have enabled Lenovo to perform consistently and gather consumer accolades at various international forums. Its extensive focus on research and development and innovation combined with a customized approach as against one-sizefits-all is what enhances the value chain for its customers.

Milestone 2014 has been a great year for the company, with many milestones achieved. Besides winning 82 awards at CES 2015, the year also marked the 100 millionth sale of its flagship enterprise product – the ThinkPad. 109

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Peripherals harnessing THE Digital World Ashok Jangra Cluster Category Manager India & South West Asia, Logitech The X-Factor

India is at the cusp of a technology revolution. One of the most interesting trends that Logitech has been witnessing of late is the transition from wired to wireless devices. In addition to the company’s core PC peripheral category which Logitech continues to innovate, its growth category includes PC Gaming, Tablets and Other Accessories and Mobile Speakers, most of which fall in the wireless category. Being a global leader of products that connect people to the digital experience, Logitech has always kept wireless PC peripherals as a focus and is ready to grow the categories of wireless music and tablet accessories with a strong product lineup for India. For instance, to capitalize on the trend of wireless music adoption in India, Logitech will serve the market with its range of wireless music products, including the Bluetooth Audio Adapter, x100 and x300. Logitech is putting the science of sound into products that can transform traditionally weak PC/Mobile/Tablet sound into a rich musical

experience – and one that nearly anyone can afford. Logitech designs personal peripherals to help people enjoy a better experience with the digital world.

A customer-centric approach

Logitech has a rich heritage of surprising its users with innovative products in each area where it operates. For each of its product categories, the company studies how its customers use their digital devices, and then its designers and engineers set their sights on how they can create a better experience with those devices. The idea is to create products that are richer, comfortable, fun, productive, convenient and delightful. Logitech is on the path of becoming a truly global design company in its domain.

Boosting business via social media

Social media, today, is not just a tool but it is a way of life. Logitech’s objective on social media is very clear – to establish Logitech India as a thought leader in the technology/lifestyle space and create a platform that engages the

audience with relevant and interesting content on a consistent basis. Logitech’s aim to communicate is to make customers understand of how its products play a role in simplifying its consumers’ life rather than just sharing feature-led content. To achieve these objectives, Logitech has defined its social content mission with a two-pronged approach – by initiating interesting campaigns around the range of products that it has for offer and secondly by showing the power of technology of how it plays a role in each one of our lives.

Product In-sight The Logitech X300 Mobile Wireless Stereo Speaker, the Logitech G502 Proteus Core Tunable Gaming Mouse, the Logitech G402 Hyperion Fury Ultra-Fast FPS Gaming Mouse, the Logitech Ultrathin Keyboard Folio for iPad Air and iPad mini, Logitech AnyAngle, Logitech Wireless Mouse M280, Ultimate Ears’ UE MEGABOOM and the Logitech Ultrathin for iPad Air are some of the award-winning products from Logitech. 110

Enhancing value system

Value addition is a core principle at Logitech where it focusses on the very genesis of the product. For each of its product categories, Logitech studies its customers on how they use their devices, which then gives an insight on what and how does Logitech need to do things differently. Based on the customer’s feedback, the company has designed products like the Logitech Type + and K-480 which personify productivity and value addition. In addition to that, Logitech’s post- sales service or customer redressal services have been a benchmark for the industry.

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Luminous – A Brand built on “Bharosa” Vipul Sabharwal Managing Director Luminous Power Technologies (P) Ltd The X-Factor

Luminous has established itself as a leader in the power backup sector over the past two decades. The company has envisioned the recent future as being full of new opportunities and challenges and is aiming high to establish the Brand as the leading integrated power backup and electrical solutions provider in India and across the globe. All new product offerings from Luminous are the outcome of its robust research and development focussed on customercentric innovation. It is this cutting-edge technology that Luminous is bringing in the market which will ensure its complete dominance in the times to come. Luminous has recently embarked upon a new journey with its foray into Home Electrical products like fans. Modular switches and wires are also included in the product portfolio, propelling Luminous to be the electrical specialist for the entire home. It has carved its name as a brand that provides a one-stop solution to the consumer for all his needs. Luminous also has a plethora of solar applications to offer for the remote and main deficit areas.

age groups, culturally diversified segments and from remote areas. With amazing performance, appealing designs, elegant looks and alluring designs of the products beautify every space of the room and enhance the home décor.

Boosting business via social media

As a brand, Luminous understands the importance of the social medium and is participating and engaging with the ecosystem proactively. It is doing so at a brand level and at a category/ product level. Allowing for natural and authentic formats of engagement allows end-consumers to connect and relate with the brand much better. It is powered by word of mouth. Luminous ran a campaign recently on social media aiming at promoting new products and a brand campaign during cricket world cup.

Enhancing value system

Luminous believes that the foundation of a home lies on trust. It is the trust that makes it believe, share and feel comfortable to each other. Hence, the relationship lasts longer. Since its inception, with this core value of “Bharosa” or “Trust”, they have won the trust of millions all across the nation. And that is why – Jis Pe Desh Kare Bharosa has been the manifesto for Luminous. The same gets reflected in its product offerings and services as well.

A customer-centric approach

With its wide network and pan-India presence, Luminous caters to all its discerning customers with superior products. It is dedicated to serve a billion lives. Invaluable for it, Luminous takes pride in being the leading choice of a large base of consumers from all across India. Luminous is fulfilling the aspirations of millions of people of different

Product In-sight Luminous has introduced Zelio – a pure sine wave, state-of-theart Home UPS, designed to work with the most sensitive home appliances seen across urban households in India today. Its most unique feature is that it shows Power Backup display in hours and minutes, a feature which will allow the user to plan his day without any hassle and manage his appliances accordingly. 111

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Making a mark in the Telecom and Security Industry Sagar Gosalia Sr Vice-President – Marketing & Sales, Matrix Comsec The X-Factor

Change is the only constant, and Matrix as an organization constantly looks at the future rather than the current success or failure. Matrix brand is the “Right Choice for Enterprise”. The company believes in global competition and endeavours to make its products globally competitive. Matrix keeps pace with the revolutions in the telecom and security industries. Having global footprints in Asia, Europe, North America, South America and Africa through an extensive network of more than 500 channel partners, Matrix ensures that the products serve the needs of its customers faster and longer. Matrix has gained trust and admiration of customers representing the entire spectrum of industries. Matrix has won many international awards for its innovative products. Matrix is coming up with exciting products in the Access Control and Video Surveillance. These are state-of-the-art products that offer unmatched solutions to the consumers. In addition, Matrix also puts tremendous efforts to ensure that channel partners are professionally trained so that requirements of customers are taken care of at the local level rather than depending on us for support. Most of the products that Matrix sells are the backbone of any organization and service becomes the most critical aspect.

A customer-centric approach

customer-focussed organization, Matrix is committed to keep pace with the revolutions in the telecom and security industries. With around 30% of its human resources dedicated to research and development of new technologies and products, Matrix has launched cutting-edge products. Some of the most-coveted international awards in design and technology are testimony of the brand Matrix’s commitment of delivering world-class telecom and security solutions to its customers. Based at Waghodia, Vadodara in India, the Matrix manufacturing unit is spread over an area of 73,000 sq. ft., the structure houses departments like Assembly, Testing, Quality Control, Stores and Despatch. Matrix has a production capacity of about 10,00,000 ports per annum. The factory also houses a full-fledged technical support centre. The centre provides immediate technical assistance to Matrix channel partners and customers during installation, operation and maintenance of the products.

Boosting business via social media

Matrix is committing large investments on Social Media platform. Linking up with technical blogs, channel blogs, consumer forums will help consumers make right choice for the solutions that would help their enterprise.

Matrix is a leader in Telecom and Security solutions for modern businesses and enterprises. An innovative, technology-driven and

Product In-sight Introduction of Access Control and Time Attendance solution in the recent past has been a runaway success. Matrix has won quite a few global awards for design for this product. Also in a short span of time (about 2 years), Matrix has been able to garner 20+ per cent market share in this fiercely competitive market. 112

Enhancing value system

There are three key stakeholders in Matrix’s’ value chain. They are: Customer, Channel and Company. Matrix’s endeavour is to focus on complementing strengths and avoid overlaps. This helps them to focus on innovation based on the inputs and expects value addition from Channel.

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One single product to secure All Devices Govind Rammurthy Managing Director & CEO eScan The X-Factor

eScanâ&#x20AC;&#x2122;s positioning in the highly competitive security landscape is very clear â&#x20AC;&#x201C; a single product to secure all your devices. The marketplace for security products has become highly competitive today and the only way to survive and grow is to ensure that a company creates products which can secure devices across all platforms. Also, with business needs growing and 80% of the competition being in the SOHO segment, a centrally-managed product suite with full cloud protection gives eScan an edge over many other competitors.

A customer-centric approach

Cybercrime continues to target businesses not just in India, but across the globe. Hence, ensuring protection to data and networks is, indeed, a big challenge. This has strongly increased the need for cybersecurity solutions and technologies. Be it any business segment or vertical, today all are strongly focussing on IT security. Businesses now have special IT budget allocated to enhance their business security while embracing digital business models. As per its strategic goals for 2015, eScan will be focussing on developing security solutions that will assist securing IoT

interfaces. For medium and large businesses, it is in the process of creating centralized mobile policybased console for a range of mobile Operating Systems that can help ensure confidentiality of data.

Boosting business via social media

eScan has its presence on all major social media platforms. It has strategically planned initiatives to connect with channel partners as well as end-users on a regular basis. By using this platform, it keeps its audience updated with the latest happenings in the cybersecurity landscape, IT security tips and tricks in order to help them enhance their computing experience as well as initiate discussions related to the same. Presently, customers and channel partners even connect with eScan via social media for technical support and sales inquiries. Moreover, it has been continuously working towards enhancing its engagement with customers with an intention to enhance its relationship.

Enhancing value system

Value for customers is created by constantly partnering with services companies and giving them the requisite training to ensure that data integrity in any organization can always be protected. As a product company with wide-ranging solutions for businesses, both medium and large, eScan provides measures to prevent attacks and in many cases also detect the same. But at times when it becomes impossible for IT heads to understand the security implications, they will need services of security companies which can help IT managers to interpret these reports. By constantly working with partners, training and educating them, eScan provides sustainable value chain to customers.

Product In-sight eScan 360 corporate is one of the most innovative solutions of the year, considering that the product offers a single view of security offerings on multiple platforms. The addition of security on iOS will mark a major milestone in our journey to have a super-comprehensive solution. 114

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Impacting lives with Best Technology Monali Handa Director of Marketing – APAC NComputing The X-Factor

Right from the beginning, NComputing’s philosophy has been “to provide the best technology at the most competitive price”. Since its inception in India in 2008 till date, the key problem that NComputing as a company has set out to address has been – “How can the computing benefits percolate to millions of students and the underprivileged workforce in India and across the world, who do not have the privilege of having access to computers due to budget constraints faced by organizations and institutions that they are a part of”. To address these grassroots level challenges and contribute to various ongoing digital empowerment initiatives in the country, NComputing has been working closely with the Central and State Governments and many non-government agencies to make computing solutions available to knowledge workers at the most economical costs so that the benefits of computing reach far and wide in the country. While a beginning has been made, however, it is merely a beginning. So, in the year 2015 as well, NComputing’s focus would remain on offering simple, powerful and affordable computing solutions with a view to contributing to the digital empowerment of knowledge workers, not only in India but also globally.

A customer-centric approach

NComputing is a disruptive technology that breaks the price barrier, and has a unique way to enable computing access for people from different customer segments at a fraction of the cost of the traditional all-PC set-up. The unique combination of simplicity, performance and affordability has been the

key reason behind NComputing’s success the world over. In the future too, NComputing wishes to remain committed to offering customers innovative and cutting-edge solutions that deliver high performance, and yet are simple to deploy and manage and at the same time are affordable too. It is this vision that has led us so far.

Boosting business via social media

Social media platforms are great tools to facilitate a connection with customers and other stakeholders in the ecosystem, who will see the brand as the only solution provider to their problem and choose it over competition. NComputing’s strategy related to social media however has been evolving over time to adapt to the changing cyber landscape. It believes in effectively leveraging the relevant social media tools to distinctly define and effectively communicate the value that its solutions deliver to different customer segments and to establish twoway communication channels with customers and partners.

Enhancing value system

NComputing provides one of the most innovative and affordable Desktop Virtualization solutions that address the key challenges faced by organizations of all kinds. Built on NComputing’s revolutionary Desktop Virtualization (also called shared computing) technology, the solutions provide access to computing at one-third of the cost of the traditional PC set-up. The key USP of NComputing solutions is: they provide its potential users the same experience that a normal PC would, but at a much cheaper and affordable price point.

Product In-sight

Milestone

Two of the most innovative and futuristic products from the NComputing stable would be NComputing’s vSpace Virtualization Platform that offers end-to-end, integrated virtualization solutions, comprising vSpace desktop and application virtualization and management software, and the N-Series range of HDX verified SoC (System on Chip) thin clients, built specifically for Citrix environments.

• Currently, over 20 million users and over 60,000 customers in 140 countries trust and use NComputing’s desktop virtualization solutions. • In a short span of 5–6 years alone, NComputing has deployed over 1.5 million seats in India, which is impacting the lives of over two crore users in the country, daily.

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Operationalizing the hybrid cloud Krithiwas Neelakantan Director Channel & Alliances, India & SAARC, NetApp India The X-Factor

Adaptability is one of NetApp’s core values. NetApp’s 21 years of innovation vouches for its agility to adapt and respond to the changing business environment. NetApp technology enables customers to adapt and take advantage of the changes happening across the technological landscape. In the current scenario, emergence of Cloud, Flash and Software defined “everything” are going to be the enablers for business for the future and NetApp knows how best to do it. At NetApp, partners are at the core of its strategy and value proposition. It works closely with its partners in every phase of its go-to-market and involve partner advisory councils in planning ahead to grow the market. It is NetApp’s vision to operationalize the hybrid cloud. NetApp helps make the Data Fabric real for customers. It will underlie the design of every product within the NetApp portfolio. NetApp is also a preferred place to work for top talent in India. Several “Great Places of Work” recognitions lay testament to that. A culture that nurtures the spirit of innovation and respect for core values have enabled NetApp retain its top talent.

A Customer-centric approach

NetApp’s vision for cloud data management and its customer focused solutions help customers retain data ownership. NetApp is pleased with the direction of changes and is ready to take advantage of the trends and translate them into customer value. To elaborate, cloud is a clear trend; an unambiguous disruptor for many traditional technological providers. The growth of start-ups, new enterprises and business models would not be possible without it. It is a disruptor in a way that it challenges the old order. For NetApp however, this is an opportunity. As customers rush to adopt cloud, NetApp sees itself

as a partner in helping customers unlock the true value of the cloud. Data ownership in cloud (be it on a Public / Hyperscaler cloud or a Hybrid cloud) is often ambiguous. NetApp’s vision is to empower and enable customers to have clear ownership of their data as they move across various cloud deployments and maintain full control. NetApp has also built a deep partner ecosystem in India and its open, partner-driven strategy allows customers to complement its own portfolio with best-of-breed solutions from leading partners. This deeper approach to partnership benefits both its partners and its customers.

Boosting Business via Social Media

NetApp understands the power of Social Media and has a significant presence in this space. Besides driving engagement around the brand, it helps get its customers understand its point of view. One of the recent instances where NetApp leveraged the power of Social media was at a four day flagship event – INSIGHT 2014 that marked the launch of the Data Fabric story. NetApp hosted the annual TechExec Forum for partners and all-new customers with over 250 technical breakout sessions as well Executive Keynote presentations across all four days of General Session. NetApp’s Social Media team saw potential in this opportunity and mobilized 11 of its subject matter experts on Twitter.

Enhancing Value-system

Product In-sight Late last year NetApp announced the vision of Data Fabric. It will be a key milestone in a unique way to address the cloud data format and interoperability challenge. 116

Data is central to fundamental existence, so while storage is part of the larger infrastructure that every enterprise needs, it has a direct bearing on any enterprises core asset which is DATA. NetApp offers its customers not only the best storage software OS and hardware, but it also partners with them to realize their goals. Be it their technological vision to be able to service from the cloud, performance goals (High speed FLASH), data protection and recovery. NetApp provides a pervasive storage platform where customers can safely store data, maintain ownership, experience speed and take advantage of the latest trends in the industry.

Storage: yep, Its NetApp! Learn more at yepnetapp.in #yepnetapp

NetApp is saving IT $25B and counting. NetApp creates innovative storage and data management solutions that help our customers accelerate business breakthroughs and achieve outstanding cost efficiency. Our dedication to principles of simplicity, innovation, and customer success has made us one of the fastest-growing storage and data management providers today. Customers around the world choose us for our “go beyond” approach and broad portfolio of solutions for business applications, storage for virtual servers, disk-to-disk backup, and more. Our solutions provide nonstop availability of critical business data and simplify business processes, so companies can deploy new capabilities with confidence and get to revenue faster than ever before. Our innovations around FlexPod as a solution for Integrated infrastructure requirements have found widespread acceptance both globally & in India. FlexPod recently crossed $3B in Global sales and was rated as a “Leader” by a leading analyst firm. These are testimony to the adoption of FlexPod as the solution of choice for Integrated infrastructure. We recognized the need for Flash to be an integral part of enterprises to accelerate efficiencies and enhance experience of end users. Our Flash integrated solutions again have found widespread adoption with 125PB of Flash shipped till date.

NetApp storage solutions can help: • • • •

Make IT more responsive to the business Capitalize quickly on new opportunities Change the economics of the data center Free up resources and focus on innovation

To know more call us on 022 61014559 or log on to www.netapp.co.in and yepnetapp.in

Flash Integrated • Cloud accelerated

BRAND BOOK 2015 | www.mybrandbook.co.in

Bridging the “Digital” Gap Dr Ashwini Kumar Sharma Managing Director NIELIT The X-Factor

NIELIT is the HRD arm of DeitY that is making efforts to bridge the “digital divide” through skill development, leading to employability of youth, especially for the marginalized sections of the society. With the objective of using technology for process re-engineering, an institutionalized mechanism has been put in place for issuance of Digitally Signed Online Certificates which is being further reinforced with “Digital Locker” technology. Accreditation and Registration processes have been simplified by self certification of documents. E-content in the Indian languages has been made available for NIELIT Courses under “Digital India”. Also, citizens from remote locations/ rural India are facilitated through a system of Online Assessment. To familiarize the Hon’ble Members of Rajya Sabha with digital technologies, an e-Learning portal has been operationalized. Aadhaar has also been introduced to uniquely identify candidates/ beneficiaries being trained under Government schemes with the provision of crediting scholarship amount to the beneficiary accounts through Direct Benefit Transfer (DBT) scheme. Digital Marketing Courses are being launched for artisans, weavers and craftsmen of rural India, which would help them to sell their products using e-commerce platforms. In a nutshell, NIELIT has extensively used newer technologies, especially online/ web-based services to facilitate stakeholders, which has resulted in increased transparency and a considerable reduction in time insofar as delivery of services is concerned.

Digital Transformation with Disruptive Technologies

Disruptive innovation helps to create a new market, and eventually disrupts an existing market and value network, displacing an earlier technology. One of the challenges of IECT technologies is the fast pace of obsolescence, which calls for updating of legacy technologies in a timebound manner, thus ensuring that maximum benefits of newer technologies are derived for customer-centric businesses. NIELIT plays a pivotal role in ensuring that adequate skilled manpower is available to foster the

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ecosystem of disruptive technologies in the shortest possible time. In NIELIT, digital transformation has been extensively used to simplify the process of payments, which is now linked with direct transfer to the beneficiaries through RTGS/NEFT/Online mode. The transformation has resulted in increased transparency, besides speeding up the process of result declarations, issue of certificates to candidates, etc. In a nutshell, digital transformation has translated into benefits for the stakeholders in terms of greater speed, responsiveness, accountability, better adaptability and transparency in services.

Boosting business via social media

Social media is a great platform for customer engagement. However, understanding the wider impact that social media has on a company is challenging. It has impact on loyalty, customer service and customer advocacy and it is a tool which is used to get new customers. Social media can be used as customer service, but it is not easy to convince brands to use it this way, even though it has several advantages such as faster response time and increased brand transparency. Stakeholders often use the social media to handle their complaints, as it’s free, and because their complaint is there for the world to see which would help them to receive a much quicker response. The main challenges of the Social Media are associated with keeping pace with regular updations, content management and technology. It has also been observed that the social media may lead to misinterpretation and controversy, especially as views are conveyed in limited words, and thus a certain amount of diligence and prudence is required to be maintained in such platforms. Another challenge of Social Media is to find and create quality content as great content is essential for creating engagement and conversation with the audience. At the same time, keeping up with the trends and changes is equally challenging as social media always changes and it is a must to adapt to these changes as soon as possible in order to deliver the expected results.

BRAND BOOK 2015 | www.mybrandbook.co.in

taking Visualization to New Heights

The X-Factor

Ever since its inception in 1993, NVIDIA has pioneered the art and science of visual computing. The company’s technologies are transforming a world of displays into a world of interactive discovery – for everyone from gamers to scientists, and consumers to enterprise customers. Cloud and mobile are changing business and technology across most fields, and this includes the professional visualization market. Recognizing this, NVIDIA has launched the NVIDIA GRID vGPU technology, a virtualized solution that gives graphics users access to applications on multiple devices, with data residing on the server. This enhances data security, IT scalability and user flexibility. Organizations are also facing tremendous challenges in managing big data. Leveraging its historical strength in parallel computing, NVIDIA’s Tesla GPU provides a powerful high-performance compute

Vishal Dhupar Managing Director – South Asia NVIDIA

solution to speed processing time and increase productivity. On the consumer side of the house, NVIDIA has launched Shield, its own gaming tablet, along with its streaming gaming service – Game Works. NVIDIA is taking NVIDIA GRID to market with partners such as VMWare, CITRIX and ISV / Hardware OEM alliances. This technology will make endusers of professional graphics more flexible, productive and secure from a data standpoint.

A customer-centric approach

The NVIDIA brand stands for strong technology and engineering as demonstrated by the leadership position the company enjoys in the market. It also stands for energy and innovation, whether on the enterprise or consumer side.

Boosting business via social media

Product In-sight With GRID continuing to evolve, NVIDIA has launched the Tesla K80 GPU and is building up to the launch of the Quadro M6000 GPU for professional visualization.

NVIDIA has expanded its direct connect with gamers in India, using platforms such as Facebook. As of date, the NVIDIA gaming brand touches almost half a million Indians through social media.

Enhancing value system

NVIDIA enhances its value system by providing an integrated solution. GRID is a good example of an end-to-end strategic solution that is a game-changer for customers.

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BRAND BOOK 2015 | www.mybrandbook.co.in

New Defence Mechanisms in the Making Jagannath Patnaik CEO NNR IT Solutions The X-Factor

The emerging trends in IT Security are going to be more on mobile devices and handhelds. The increasing adoption of mobile, cloud, social and information (often interacting together) will drive the need to the use of new security technology and services through 2016. The change in the purchasing trend and market shifting away from PCs will have significant repercussions on the consumer security market. However, as mobile devices gain in mass popularity and security likely to be a higher priority from 2017 onward, new market opportunities are likely to emerge. There will be special focus on the IT infrastructure protection. IT infrastructure security market will grow at exponential pace in the coming year, with steady growth expected in the SMB segment. Taking a cue from these trends, in the coming year, NNR plans to develop products and deploy several new defence mechanisms for its users. From the SOHO and SME segments perspective, with the usage of mobile devices having increased considerably over a period of years, NNR is looking at growing its traditional PC and laptop security products in this segment. It is also toying with the idea of venturing into the telecom segment by launching its Mobile security software with added advantages for users in terms of security, usage and application.

A customer-centric approach

As a competitive strategy, NNR IT Solutions believes in providing simple, affordable and technologically superior security products for all digital devices. The competition is now more as many players are trying to enter the business by bringing in the white labelled products. However, NNR is sure to combat all this with its Made-in-India campaign, its strong technical support, Channel empowerment and loyalty programs.

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Boosting business via social media

For end-user influence, NNR is using social media, mass media and some channel-driven initiatives. Social media is an integral part of its marketing strategy and it has started exploring this platform to engage with its customers and channel partners. It is a vital tool for engaging existing and potential customers. The company has also perceived social media as a powerful tool for broadcasting the overall messages that its company wants to send to channel partners and customers. NNR’s 2015 social media plan includes: • Uniform and scalable way of managing social listening/response • Use blogger outreach to connect with a wider audience • Use Facebook, Twitter and LinkedIn to get more engagement with customers • Identify the social media channels network to target channel partners such as Facebook groups, Twitter and small localized WhatsApp groups • Increase productivity and profits

Enhancing value system

NNR is a security company that has a 24x7 Tech Email, Chat and Voice Support. It also has a smart scan Engine technology which enables it to provide fastest and lightest protection. It also comes at a very affordable price for everyone to be able to use its protection instead of using freewares or pirated downloads.

Product In-sight NNR’s most innovative product in terms of PC Security is its Max Secure TOTAL Security, a product with features such as strong parental control, strong online financial protection, etc.