NComputing is one of the fastest growing desktop virtualization company in the world with over 20 million daily users in 140 countries. The company’s award-winning, patented technology lowers desktop computing costs, improves manageability, and reduces both energy consumption and e-waste. It is the perfect solution for leveraging the power and potential of PCs and cloud computing.
Power of Brand NComputing cuts computing cost. Server virtualization technologies have been used for years to simplify server infrastructure and reduce capital and operating expenses. Now, the same concept is being applied to end-user computing by virtualising desktop PCs. Ncomputing enables
Brand Ethos Manish Sharma VP - Asia Pacific, NComputing Inc · From Low cost computing access in schools and villages, to expansion of existing enterprise deployments, to extreme working conditions like factories, NComputing improves cost efficiencies at any scale of operations. · More than 50,000 organisations in 140 countries have used NComputing to slash their carbon footprint and electricity consumption.
NComputing was set up with a simple mission- to make computing affordable to everyone. NComputing maximize efficiency by minimizing the wastage of computing power.
Digital Edge NComputing access devices use as little as 1to 5 watts of electricity (compared to 110 watts for a regular PC), saving up to 90% on electricity bills. This also makes it ideal for situations where power availability is unpredictable, leading to dependency on captive power. Both in terms of costs and convenience, NComputing makes a huge difference.
Products vSpace Server, vSpace Client, M-series (Ethernet), L-series (Ethernet), U-series (USB), X- series (PCI), Numo SoC
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each end user to have their own computing session without having to dedicate a desktop PC at each user’s desk. It does so by virtualizing the session and hosting it on a centrally located server. Depending upon the configuration, single server-class machine can host upto 100 users.
Solutions Class in a Box, Office in a Box, Green Computing
Brand Book of the Year 2012
NEC India Pvt. Ltd, established in New Delhi, India, in August 2006, leverages on NEC’s unique capabilities in integrating IT and networking technologies for a diverse customer base across governments, businesses, individuals and society in India. In India their history goes back to the 1956 when they entered India to supply Microwave Radio equipment, marking the first export of NEC’s Microwave Radio equipment.
Brand Ethos As a Japanese firm NEC is renowned for its superior quality products and cutting edge technology. True to its tagline, NEC has always been ‘Empowered by Innovation’ and has innovated through customization. Being a global company, they have localized their products to meet the local needs of their customers.
Digital Edge
Koji Oda Managing Director NEC India Pvt. Ltd. · NEC Products are known for their reliability, scalability & durability. · NEC has always strived to be at the forefront of innovation. · NEC’s telephony solutions have been an integral part of the Indian Hospitality sector with big names such as The Taj Group of Hotels, Marriot, Accor. · NEC is betting big on government and enterprises for its Public Safety & Security solutions. · After Great East Japan Earthquake in March 2011, NEC provided assistance to local governments, telecommunications carriers, hospitals, corporate clients and other customers with the restoration of infrastructure systems to re-establish communications.
Marketing today is not about delivering clever messages, but having good conversations. Good conversations allow companies to educate their marketplace, provide values, demonstrate their credibility and expertise, and therefore, over time elicit trust. Marketing communication has moved from the realm of being one sided communication to more interactive means of creating brand value. Today marketers have graduated from thinking only about the RoI marketing would have on the business to the Return of Engagement (RoE) from a campaign. Hence NEC is investing heavily on newer technology and social media to increase their efficiency and amplify their audience in order to gain further mindshare. Tools like Search engine optimization and monetization are proving to be some great means of driving marketing for the brand. The company claims that an aggressive lead generation campaign coupled with partner Multimedia Solutions Multimedia Projectors, Professional Displays, Video Wall Solutions, Digital Signage Solutions Carrier Solutions Optical, Radio Transmission
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engagement and CRM is essential for them to drive better penetration in the market.
Power of Brand NEC Corporation has spoken at length about integration of Computers & Communication and has a group vision 2017 of being a leading global company leveraging the power of innovation to realize an information society friendly to humans and the earth. The core values of NEC is based on the passion for innovation that drives them to create best in- class solutions and come up with cutting edge technology to empower their customers across the globe. Being heard amid the roar of your competitor’s voices is a daunting task in today’s crowded marketplace. Thus, to successfully position your brand well in the marketplace, its important to have a brand proposition that when conveyed in marketing and advertising campaigns, will provide an attractive, unique, and relevant message to current and potential customers.
Philanthropic Gesture NEC is collaborating with pioneering non-profit organizations (NPOs) and other partners in working to solve societal issues by unfurling a diverse array of social contribution projects around the world. The “NEC Make-a-Difference Drive (MDD)” is one such example. Established in 1999 to mark our 100th anniversary, this project has harnessed the energy of, at present, a total of 1,070,000 employees in contributing as volunteers to supporting developing countries, educational activities, tree planting and a variety of other problem-solving projects.
Retail Solutions Engineering Services Public Safety and Security Govt, Commercial
IT Platform Server, Storage, Express Cluster, Thin Client System Private Network Solutions SMB, Enterprise and Wireless Platforms, Terminals, Unified Communications Brand Book of the Year 2012
At Neoteric, bringing technology next products to the customers, being the forerunner in the market and value addition has always been the mantra and core behind the growth so far. With the increasing mobile and broadband penetration, and diversity in the geographic spread of business, collaboration technology is where the focus lies. Managed Services, Video Conferencing, Unified Communication are the thrust areas, also there is big expected growth in Surveillance.
Facebook, twitter, Linkedin have emerged as very good tools for social media networking and Neoteric, has also utilized these to the fullest by incorporating the same in the website. In keeping with the need of the hour, neoteric have utilized ‘Search Engine Optimization’ as a tool for the digital media marketing and it has helped its vendor partners by creating micro-sites for them.
Power of Brand Brand Ethos Neoteric strongly believes that the culture of the company if ingrained well in every employee, the foundation of ethics if strong, it can withhold and sail through all the storms. This in turn will pave the path for success, for the brand and the company. Neoteric’s pillars of beliefs are their fundamentals that they practice not just in professional but also extend into their personal lives. Every new neoterician, is inducted and absorbed into the culture and ethical beliefs of neoteric. The company’s beliefs are - People and their Experience are the biggest Assets, Ethics guide Purpose, Actions and Course of the Business, Passion to Win, Drive to Success, A Trusted partner, Encouraging Environment of Innovation and Empowerment, Promoting Respect for individual, Integrity and Truthfulness and honesty is an Attitude.
Paras Shah CEO Neoteric Informatique · Neoteric’s ‘go to market’ approach includes ensuring uniform service levels across the country irrespective of geographics, for which it has ensured a reach covering almost 50+ cities.
Neoteric technology solutions (NTS) the solutions arm of neoteric, is focused on enabling the channel partners to be able to pitch complete solution offerings and act as a one-stop-shop for all the technology requirements. Right from consulting and solution architecting, the partners would be trained and developed to manage the entire gamut of services ranging from sizing, designing, implementation, maintenance, training and certifications.
Digital Edge Neoteric has initiated few steps for its partners in the digital space as well to help them connect with the target audience digitally. The PC, Broadband and Mobile penetration has shown a positive double digit growth in recent times and the gadget world has gone digital too. This has given rise to the availability of digital media for information- access and download. Brands have started capitalizing on this, which in turn, has become the future for effective brand building. The company has effectively built partner portals and created digital presence for its partners.
Philanthropic Gesture Neoteric always ensure that they remain socially responsible to the environment in its own way possible. They associate themselves only with non-leather products to espouse the cause of preventing cruelty to animals. Neoteric strive to reduce carbon-print, they are very particular about being ethical in all their business dealings and thereby, advocating the importance of ethics in society. Also, they have always promoted the cause for vegetarian food and condemned alcohol-consumption during all their activities, be it within the office premises or during the channel partner meets.
Products Desktops and AIOs, Laptops and Netbooks, Mac Machines, Servers, Networking products, Network cables, Projectors, Surveillance products, NAS and Back-up Devices, External Storage Devices, Memory Products, Memory Modules, Motherboards, HDD, UPS, DVD-R (Optical Drives), Input Devices, Webcams & Headsets, Audio, Printers and Consumables, Scanners, Pen Tablets, Security Products, Softwares, Batteries & Adoptors, Accessories, Monitors, Casing and SMPS, Gaming Accessories, TV Tuner, Graphic Cards.
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Brand Book of the Year 2012
Founded in the year 1992 in Sunnyvale, NetApp with 10,000+ employees worldwide, creates innovative storage and data management solutions that help the customers accelerate business breakthroughs and achieve outstanding cost efficiency. Customers around the world choose NetApp for its “go beyond” approach and broad portfolio of solutions for business applications, storage for virtual servers, disk-to-disk backup and others.
Globally, with the development in technology and the growing popularity of the Social Networking Sites such as, Twitter, LinkedIn, Facebook, and others, businesses are effectively using this great combo to enhance the customer and employees experience. At the same time, social media has fast emerged as the most disruptive technology especially in the area of brand building and marketing for the various corporate. Considering these and leveraging analytics emanating out of them, NetApp has build a sound platform for social experience and marketing engagement.
Brand Ethos
Surajit Sen Director Channels Marketing & Alliances, NetApp India With NetApp technology, its customers are able to: · Reduce their data center footprint by 50% · Boost storage utilization by 200% and storage system performance by up to 400% · Achieve up to 166% ROI as a result of data center transformation
NetApp has upheld a long set of basic values to guide its actions. Among those values is the responsibility to conduct themselves with the highest standards of ethical behavior when relating to customers, partners,
Power of Brand
employees, investors, and the communities where we work. The company believes that the corporate governance policies and practices meet or exceed the standards defined in proposed and recently enacted legislation. The company values revolves around Trust and Integrity; Leadership; Simplicity; Adaptability; Teamwork and Synergy; and Go Beyond and Get Things Done.
Philanthropic Gesture
Digital Edge NetApp creates innovative products—storage systems and software that help customers around the world store, manage, protect, and retain one of their most crucial corporate assets which is data. NetApp has its Twitter account where they share the relevant information with their customers, partners and other stakeholders and converse with them regularly to build a stronger and deeper relationship. The technology-social media combo has definitely reduced the gap between the brand and the customer and has given way to direct interaction and feedback mechanism.
NetApp is in the business of helping customers build infrastructure for business critical applications.
NetApp supports strategic partnerships that help make the global communities better, stronger, and more vibrant places in which to live, work, and do business. At the corporate level, NetApp takes a proactive thought leadership role in both the IT industry and sustainability. The company’s Carbon Disclosure Project (CDP) score increased 40% from last year. Our Global Corporate Citizenship program encourages and empowers corporate philanthropy, volunteerism, charitable contributions, education, and outreach as we strive to solve pressing social and economic issues. From an environmental perspective, NetApp creates data storage solutions widely recognized for enabling its customers to reduce power consumption and meet their green IT objectives. They bring that same environmental awareness home by practicing sustainable operations inhouse through energy conservation, waste reduction, recycling, and other programs that allow them to meet or exceed international certification and compliance standards.
Products Storage Systems, Platform OS, Protocols, Software, Technology, Storage Security Systems, Training
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Brand Book of the Year 2012
Strange are the events that take place in business. A company which was founded when telephone was not yet invented went on to become the world’s largest mobile phone maker. Nokia, Finland’s most remarkable success story, having evolved from a timber and rubber company on the banks of the Nokia river way back in 1865, has today become one of the leading player in the booming market for mobile phones in the space of two decades. Now, it is one of world’s most outstanding business success stories. A shapeless conglomerate that made everything from tyres to televisions in the 1980s, the Helsinki company took the plunge in right earnest into mobile telephony, which was revolutionized with the advent of GSM. Once Nokia concentrated on mobiles, there was no looking back.
Brand Ethos Since the 1990s “connecting people” is the tagline used by Nokia. The tagline is a reflection of the fact that apart from being a telecommunications company dealing in connectivity, Nokia is also about human relationships. Engagement, collaboration, partnership, Innovation and humanity are the values on which the company is based. Nokia currently employs over 120,000 staff and operates manufacturing facilities in different countries in the world. Its products are available in over 160 countries.
Power of Brand The past one decade has witnessed the emergence of Nokia as one of the most recognized brands in India, with a high percentage of market share. The Nokia brand is synonymous with mobile phones in the country. While Nokia considers India as one of the most important markets for its future growth, the company has the onus of maintaining that mind-boggling lead and is on course of scaling new heights. As banner advertisements with the name of Nokia is a common sight in every part of the world, it is only to be expected of the mobile giant to have a presence in India, one of the fastest growing mobile markets on earth. In the developed world, the mobile market is becoming saturated. As most adults already carry a mobile phone, existing subscribers are switching in droves to today’s more advanced models. The landscape in India is somewhat different . Here, both new and existing users are driving the market. No wonder, so many firms are jockeying to have a piece of the action in India. When India witnessed the introduction of mobile phones in the mid-1990s, Motorola, Ericsson and Nokia were the major players in its handset market. However, as things stand today, Nokia is way ahead of its rivals. The company was also invited by Harvard University to talk about its amazing success in the Indian market.
Philanthropic Gesture With over 1.3 billion customers using Nokia devices, the company is in a unique position to effect positive environmental and social change around the world. For Nokia, sustainability isn’t merely an exercise in damage limitation – it’s an opportunity to make a real difference, both to people and to the planet.
Apps Sports Tracker Angry Birds Magic Save the Orbs and save the world with Sparkle Smartphones Nokia Asha 202, Nokia 808, Nokia Lumia 710
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Brand Book of the Year 2012
Novell focuses on clearly communicating to the market as to how each brand with their USP’s can facilitate flexibility, robustness and agility in a cost effective manner to the customer, as well as how building, securing, managing and measuring their IT infrastructure with their offerings under the four brands can facilitate lower TCA and/or TCO, all the while delivering business value. Novell’s unmatched support & technical assistance are also factors that boost its brand equity as there is nothing better for the brand than testimonials from happy customers.
Brand Ethos
Novell strongly believe in harnessing the multi-faceted talents that the employees bring to the table to fuel innovation through collaborative initiatives. The company drives a lot of online collaborative ideation initiatives where people from various functions can contribute ideas for the betterment of the company’s offerings or just the approach to the way Novell do business.
Power of Brand Novell is organized around four brands – Attachmate, NETIQ, Novell & SUSE under the Attachmate group umbrella. Each brand or business
Novell believes that building a successful brand and company is a journey and not a destination in itself. The company’s vision, ability to innovate, and highly skilled and passionate team of experts along with commitment to provide their customers and partners with high quality products and exceptional service, all this combined with the ease to do business forms the corner stone of Novell’s journey in building a successful brand and company.
Narayana Menon Head - Strategy & Marketing Novell India/South Asia · Novell’s global tie-ups with the likes of SAP & Microsoft provide single window support for SAP on SUSE Linux & interoperability support respectively. · Novell’s open source based SUSE Linux variants are the underlying platform for over 13000 enterprises worldwide. · NASA’s Jet Propulsion Laboratory uses a Real Time version of SUSE Linux Enterprise Server to see Novell’s universe more clearly.
Digital Edge Novell believes that in today’s age, where the e-revolution in India is gaining momentum, it is only imperative that brands leverage this flexible, non-intrusive medium which would facilitate lower costs, at the same time expand coverage. There is absolutely no doubt that in today’s digital age businesses would lose out unless they leverage the use of technology & social media. It is interesting that we have our collaboration suite portfolio which has the ability to integrate mail, various social media sites etc into a single window dashboard enabling users to conveniently integrate & navigate.
unit contains direct line-of-sight between sales, marketing, product management & engineering. This operating structure affords each business unit the ability to dedicate resources and focus on the needs of the customers.
Philanthropic Gesture For Novell, it is more about giving back to the society where we live in. As an organization, Novell is engaged in a lot of initiatives concerned with the upliftment & education of women & children, environmental causes etc apart from doing their small bit individually.
Products Collaboration, Endpoint Management, Data Center, Identity & Security, File & Networking
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Brand Book of the Year 2012
TAP INTO FASTER, SMOOTHER, RICHER GAMING. Discover the game-changing GeForce GTX 680. ®
Experience groundbreaking gaming performance with the powerful new GeForce® GTX 680. Accelerate your games with NVIDIA GPU Boost, FXAA, and power of three-way NVIDIA SLI®. Immerse yourself in ultra-smooth gaming with NVIDIA Adaptive Vertical Sync. And get NVIDIA 3D Vision® Surround multi-monitor gaming on a single GPU, plus supercharged NVIDIA PhysX® and 3D Vision for a rich experience-every time. It’s more than just innovative. It’s game-changing.
Find out more about game-changing innovation at www.nvidia.in/geforce Available from: ASUS / Zotac Distributors: > Aditya Infotech - Phone : 08860074211, Email: sales�adityagroup.com > Rashi Peripherals - Phone : 022-67090828, E-mail : response�rptechindia.com © 2012 NVIDIA Corporation. NVIDIA, the NVIDIA logo, GeForce, SLI, 3D Vision, and PhysX are trademarks and/or registered trademarks of NVIDIA Corporation. All rights reserved. All other trademarks and copyrights are the property of their respective owners.
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Brand Book of the Year 2012
NVIDIA is an incredibly dynamic and fast moving company, which is driven by the needs of its users. For instance, the demand from gamers for powerful graphics in the latest titles led them to create the graphics processing unit (GPU), an incredibly powerful parallel processor which is extremely efficient in handling massively complex problems. Scientists have now discovered, this power can be applied to solve some of the world’s most difficult computing challenges, such as financial modeling, oil and gas discovery and cancer research. NVIDIA is driven by engineering excellence and technological innovation.
Brand Ethos Predicting technology trends far in the future is very challenging but, based on NVIDIA’s success it is not just leading but creating markets, it’s something NVIDIA is quite good at. Sometimes this means being open to admitting a strategy is not right and having the courage to change it. NVIDIA call this intellectual honesty and it is a very important part of NVIDIA’s success in matching its strategies to market trends.
Digital Edge
Vishal Dhupar Managing Director – South Asia NVIDIA · NVIDIA produces a range of GPU-based products for diverse sectors and industries like game developing, automotive, aerospace, designing, and many more. · Since Avatar became a global phenomenon, there has been an exponential increase in the demand for VFX and stereoscopic 3D films from studios. · The Asus Transformer Prime tablet, powered by Tegra 3, is the world’s first quad-core tablet.
NVIDIA is first and foremost a technology leader and the whole company is geared towards this priority. From hiring the best engineers through to channeling resources into research and development, the company’s focus is on leading the market with new and delightful computing experiences. The company believes that social media provides great opportunities but also great challenges if it is to be utilised effectively. Although some of NVIDIA’s technology is found in consumer electronics products, such as mobile phone and tablets, the nature of NVIDIA’s business means they don’t place any products directly in the hands of end users.
Power of Brand NVIDIA believes in leading the market and the discoveries made by its talented workforce has enabled them to do this in a range of markets via their GeForce, Quadro, Tesla and Tegra brands. Although NVIDIA
has a range of sub-brands, they all leverage NVIDIA’s core competency as the inventor of the GPU. The strength of the corporate brand in consumer and professional graphics has enabled them to successfully penetrate new markets, such as mobile phones and tablets. That is because, for consumers, a great visual computing experience is now a fundamental requirement of any device, whether it’s a phone, a notebook or a desktop PC.
Philanthropic Gesture NVIDIA helps its worldwide offices in taking the initiative to raise funds for local charities which may be close to their hearts. This past year, in 18 offices around the world, including China, India, and Germany, NVIDIA’s employees and their families organized projects to help their local communities. With funds that would have been spent on holiday parties, NVIDIANs have improved schools, rebuilt parks, adopted orphanages, brought cheer to elderly and child cancer patients, and contributed scholarships to schools for the blind calling it global effort Project Inspire.
Products GeForce, Quadro, Tesla, Tegra, IO, 3D Vision, NVS, Desktop, Workstation, Notebook, Servers, Mobile, Automotive, Netbooks, High Performance Computing, NVIDIA Software, Legacy Products
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Brand Book of the Year 2012
For over three decades, Oracle has been the center of innovation for business software. It is the birthplace of the first commercially available relational database, the first suite of internet-based applications, and the next-generation enterprise-computing platform, Oracle Fusion. Today, with more than 380,000 customers, including 100 of the Fortune 100, and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems.
retention, and improve operational efficiency which is fundamental for the success of any brand. Oracle believes that their success is in the success of their customers. It is a matter of pride for oracle for having been able to play a significant role in making our customers’ businesses more productive and helped them to effectively meet their business objectives.
Power of Brand
Brand Ethos Since coming to India, Oracle has played a significant role in shaping the information technology industry inside the country and has established a footprint unmatched by most of its multinational competitors. The global customer successes achieved by Oracle till date is testimony to the organization’s capability of building innovative future oriented technologies. 108,000 global employees, including 32,000 developers working full-time on Oracle products, have played a significant role in this success. To effectively compete as a global brand, Oracle feels that it takes the strength of a unified workforce fully engaged in meaningful work aimed at achieving the organizational goal. Oracle promotes an inclusive and diverse environment that helps bringing in creative and holistic perspectives to examine business issues. Incorporating these different viewpoints gives us greater agility and creativity.
Niraj Kaushik Senior Director, Alliances & Channels, Oracle India · Oracle is focused on simplifying IT. · With more than 380,000 customers and deployments across a wide variety of industries in more than 145 countries, Oracle offers an optimized and fully integrated stack of business hardware and software systems that help organizations meet their business needs and solve their business problems. · Hindustan Copper Limited (HCL), Indian Overseas Bank (IOB) and Reliance Commercial Finance are some names which signifies Oracles reach across the industry.
Digital Edge Organizations are investing in social media and networking tools to cultivate a modern user experience. Social media helps in leveraging the real potential of employees and groups in turn improving both the quantity and the quality of work. Benefits of this tool like innovation, productivity and collaboration help in creating stronger brand equity for any organization. Oracle is moving aggressively to deliver exceptional customer experiences across service channels. Thus, delightful customer experiences support the acquisition of new customers, maximize customer loyalty and
Technology Exalogic and Exadata, Big Data Appliance Database Appliance, Database 11g R2
Applications Oracle Fusion Applications Peoplesoft Enterprise Solutions JD Edwards EnterpriseOne Fulfillment Management CRM On-Demand Oracle Health Sciences Cloud Applications
Oracle delivers comprehensive, enterprise-grade support across 145 countries to help customers get the most of their Oracle technology investments. With continuous product updates and enhancements, offered by Oracle Premier Support and Oracle Advanced Customer Services, its customers receive consistent service quality, best proactive support and highest investment protection. Complete customer satisfaction with Oracle’s products and services helps them to differentiate from competitors.
Philanthropic Gesture Oracle reduces its environmental impact through a multi-faceted approach that includes decreasing energy and water consumption, minimizing waste and travel, adopting green procurement practices, delivering sustainable marketing events, and – most importantly – developing products that help customers achieve their sustainability goals.
Oracle Fusion Middleware Oracle Data Integrator Enterprise Edition Oracle Business Process Management Suite Oracle WebCenter Suite Oracle Business Intelligence 11g Oracle Exalytics In-Memory Machine
Servers & Storage Systems SPARC SuperCluster T4-4, Sun ZFS Storage Appliance, Oracle Solaris 11, Oracle Linux 88
Brand Book of the Year 2012
They claim that they innovate like a small company, yet they have the financial strength of a large, established vendor. Yes it is Quest Software, a Bangalore based IT Management and Solutions company.
Brand Ethos Critical IT systems can be complex and difficult to manage, which creates high cost and high risk. That’s why Quest is committed to solving big problems for IT by delivering management products that are simple to try, buy and use. Customers have a lot of choices when deciding which IT management vendor to partner with. But Quest’s unique positioning in the market makes them stand the competition.
Digital Edge Technology and social media are excellent tools to reach the customers as they increasingly spend their time there. Social media has also shifted the balance of power in the market. But now that customers and prospects are available through social networking sites and share their experiences, it is absolutely essential for them to be present there. They not only see what’s being said about them, but are able to respond quickly. Also, it helps them to build relationships with customers and create true champions out in the market.
Shailender Kumar Managing Director Quest Software India · Quest Software always gives importance to what their customers say about them than what they say about themsleves and their products. · Their Support team consistently earns satisfaction ratings of 93% & higher. · Quest acquires two to three companies per year and grow their products while gaining market leadership. · The company supports causes that are important to their employees, which is a way of distinguishing Quest as a compassionate company.
Power of Brand Innovation is essential to meeting its customers’ ever-changing needs. Because of this commitment, the company invests more than 18 percent of revenue into research and development. In fact, more than one-third of Quest employees work in this area. In addition, they promote advances in technology through the Quest Innovation Accelerator, a corporate venture capital program that invests in start-ups solving critical IT problems. Quest also has a track record of acquiring leading technologies and accelerating their innovation & market adoption. Quest has some very well known brands, such as Toad in the database development and administration space and Foglight for performance monitoring.
Philanthropic Gesture Social responsibility and community work are very important to Quest as a company. It has created the Quest Charity Fund in order to make a positive difference in the communities where they live and work, and to support organizations that are important to its employees. The company sets aside funds each year for charitable contributions and that money is distributed throughout the year to charities that its employees nominate. Once a charity gets nominated, the Quest Charity Fund Committee reviews how best to divide the funds.
Products ChangeAuditor, ChangeBASE, Foglight, NetVault, Toad Quest One Identity Management Quest One Quick Connect
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Brand Book of the Year 2012
By partnering with Quest Software like Hexaware did, you streamline IT management and bring value to your organization. Quest’s easy-to-use, innovative products save time and money across physical, virtual and cloud environments. And with a large global presence—including 16 offices in the Asia-Pacific region and India as well as a worldwide network of partners—service and support is available whenever you need it. • Database Management
• User Workspace Management
• Performance Monitoring
• Windows Server Management
• Data Protection
• Identity and Access Management
To learn more about Quest, visit www.quest.com.
© 2012 Quest Software, Inc. ALL RIGHTS RESERVED. Quest, Quest Software and the Quest Software logo are registered trademarks of Quest Software, Inc. in the U.S.A. and/or other countries. All other trademarks and registered trademarks are property of their respective owners.
Just another example of Simplicity at Work.
R&M is an independent Swiss company with more than 47 years of experience in the information and communications technology market. R&M develops and manufactures passive cabling solutions for high quality communication networks for voice, data and video transmission with its copper and fiber optic systems. R&M develop and manufacture passive cabling solutions for high-quality communication networks (Layer 1) and, with its copper and fiber optic systems, make a major contribution worldwide to operational reliability in voice, data and image transmission. The cabling solutions are used in office buildings, by network operators, in residential buildings and in industrial networks. In addition, the product portfolio of cabling solutions caters to emerging needs in data centers as well as Fiber to the Home (FTTH) networks.
Brand Ethos
Gaurav Ahluwalia Managing Director R&M India · R&M annually spends 5% of its revenue on research & development (R&D) in order to innovate continuously and meet emerging requirements on the horizon. · The R&M Qualified Partner Program (QPP) covers training, certification and long-term support for all R&M partners who sell R&M cabling systems. · For over 4 decades, customers around the world know R&M as a brand that offers innovative cabling solutions that deliver high performance and superior quality.
R&M believes that it is the relentless pursuit of excellence and their focus on doing what they do best, has really contributed to their growth as a brand in over 36 countries that they currently operate in. Their commitment to deliver high-quality cabling solutions around the world keeps them pushing to innovate & improve the portfolio of products and solutions.
brand that offers innovative cabling solutions that deliver high performance and superior quality. The brand - R&M helps in aligning and maintaining consistency in delivering customer experiences in over 36 countries and helps their customers identify the products & solutions in a global marketplace. R&M takes a no-compromise approach to quality.
Digital Edge
Philanthropic Gesture
R&M believes that the evolution of digital media has enabled brands to reach out to customers in a more relevant and efficient manner. Digital media has multiplied the touch points available to brands in order to reach out and communicate customers through social networks, blogs, online forums, video content etc. Communication can be tailored to suit the interests of the customer, enable greater customer engagement and therefore the opportunity to create more meaningful relationships. Integrated with traditional channels, the digital media make it easier to engage with the customer at any time or place.
Power of Brand For over 4 decades, customers around the world know R&M as a
The fundamental idea of corporate responsibility is deeply rooted in the personal value structure of R&M’s company founders and is therefore also at the very core of its corporate philosophy, shaping every single strategic decision. In keeping with these values, R&M’s management approach encompasses economic, ecological and social aspects to an equal degree. Forty-six years after the company was founded the objective remains the same: to set up a business that benefits every stakeholder – the customers, the employees, the partners and the region as a whole. The R&M Cube is one of the greatest lowenergy office buildings that conserve energy resources as it does not use any fossil fuels such as oil or gas. CO2 emissions are reduced significantly as a result.
Products Copper Systems, FO Systems, 19" Cabinet Systems, VS Compact, VS Standard, VS Modular
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Brand Book of the Year 2012
Founded in 2005, RAH Infotech is a technology giant that, along with its world-class business associates, has been providing cutting-edge technologies to organizations. Following a friendly and pragmatic culture with their employees with an emphasis on team work which percolates down all the way to their partners benefiting customers has been churning success for RAH Infotech for all these years.
Brand Ethos RAH Infotech claims that they are not just the distributors but value added distributors that set them apart. Into the business for quite a long time, they know the business and the markets in & out. The expertise lies in providing comprehensive information management solutions to their customers and that happens to be their thrust area as well. To serve customers better, they are focused on bringing more relevant technologies into India and enable partners to scale up to these new technologies thereby doing justice to the entire value chain consisting of our vendors, partners and customers. The bottom line being, providing better value added services to the customers and at better price points.
Digital Edge
Ashok Kumar MD & CEO RAH Infotech Pvt. Ltd · RAH utilizes effective & efficient proprietary consulting services’ methodologies to analyze and assess their clients’ IT infrastructure, thereby being able to provide state-ofthe-art solutions to them. · The ability to instantly reach out to customers at the time of need help them stand the competition.
In this digital era, technology not just gives people a new way of doing things; it gives people a new way of thinking. The biggest impact of technology is the change it creates in people’s perceptions. The digital revolution is changing how people conceptualize the possibilities available to them in their lives with expanded access, speed and productivity. Today’s social media is a powerful tool for building brand and successful clientele with more awareness. Additionally, social media helps to improve brand visibility and engagement with existing and potential customers. Integration of these two powerful tools gives business an edge in building brand loyalty which is essential to a brand’s long term success and developing a holistic digital platform.
Distribution Managed Services Wired Solutions & Services Wireless Solution & Services Security & Surveillance Network Security Solutions
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Power of Brand In today’s dynamic world, innovation is the success mantra for any and every business. Company’s constant effort is towards bringing better products, services and process thus they are always welcoming new and creative ideas/ feedback both internally and externally. They practice a culture of flexibility to think and act in order to enhance the product and services for mutual benefit. Emphasis on developing concepts that combine multiple elements of innovation leads to increased impact and distinctiveness in the customer’s mind. RAH Infotech believes in proactively bringing set of specific solutions to its customers which in turn become the customers’ need rather than reacting to the customer needs when approached. RAH Infotech believes in providing comprehensive information management solutions to its customers and the synergy between the solution offerings has helped them balance their diverse and ever growing portfolio of products and solutions.
Philanthropic Gesture As business is part of society and not divorced from the society, managing social responsibility plays an integral role. A company should be responsible member of the society in which it operates by integrating economical, social and environmental concerns in their business operations. With the proven corporate responsibility, business enjoys the brand image and retention in the market by creating more social awareness and sustainable business which needs synergy of healthy economies and markets.
Value Added Services Technology Consulting Partner Trainings Remote Management and Support Pre Sales and Post Sales Support
Brand Book of the Year 2012
SanDisk Corporation is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for OEM and retail channels. The company was founded in 1988. It was formerly known as SunDisk Corporation and changed its name to SanDisk Corporation in 1995.
Brand Ethos SanDisk’s core strength is flash memory. The company is enhancing the power of memory in all the devices. Whether it is the removable memory card in the camera, the smartphone in the pocket, or datacenters that power the cloud, SanDisk is enriching people’s lives through digital storage anytime, anywhere. This is a commitment SanDisk has upheld for more than 20 years.
Digital Edge
Manisha Sood Country Manager and Director, India & SAARC region, SanDisk · SanDisk has invented and co- invented most of the memory formats in the world and has about 2800 patents. · The company makes huge investments on R&D as well.
SanDisk is a digital company, its products are applied in digital devices. Whether it is a mobile phone or digital camera or a laptop or netbook, SanDisk in some way or the other is powering all these devices. Today the world is a globally connected village, no matter wherever a person is, information sharing has become extremely easy as everything is digitally connected and it is important for a company like SanDisk to be present in the digital medium and the company is already executing it. SanDisk is present in almost all the sites, be it yahoo or others. It is also into Television campaigns.
Power of Brand Since inception, SanDisk’s innovations in flash memory and storage system technologies have provided customers with new and transformational digital experiences. SanDisk’s diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market. SanDisk’s products are used by consumers and enterprise customers around the world. One of the functional benefits of the brand is its sheer performance in sharing and
preserving digital assets, and ofcourse the emotional benefit is that the consumer has the peace of mind and confidence of making the memories unforgettable.
Philanthropic Gesture SanDisk believes that corporate social responsibility is an essential factor for overall corporate success. This implies adopting ethical and sustainable business practices to direct how the company does business while keeping the stakeholders and environment interests in focus. This also means supporting worthy organizations and causes that improve lives and make lasting changes in the communities. SanDisk sets up processes and procedures intended to: comply with applicable laws and regulations as well as SanDisk internal guidelines; and uphold ethical standards. SanDisk establishes policies and procedures intended to promote the idea that the quality of SanDisk’s products and services, consistency of production, and employees well being are predicated on a safe and healthy work environment. The company establishes policies and procedures intended to promote environmental responsibility as an integral part of SanDisk’s culture to deliver world-class products and services.
Products Memory Cards, Camera Cards, Advanced Camera Cards, Camcorder Cards, Mobile Memory Cards, Memory Vault, USB Flash Drives, Solid State Drives, Gaming Cards, Readers & Accessories
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Brand Book of the Year 2012
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. For more than 70 years, Samsung has been at the forefront of innovation. The Korean giant has created a strong brand based around innovation and quality. Having successfully taken on Japanese technology behemoths in the TV market the company is now looking to break Apple’s dominance on smart phone and tablet PC front.
Brand Ethos It is very difficult to erase the name of Samsung from the history of India. Because the manner in which the company has handled the customers and the manner in which the company has revolutionized the usage of digital technology at homes, it is very difficult to take its place. This brand has literally changed the landscape of colour television sets in India. The colour television success story was not a story in isolation; it had changed the way people were looking at Samsung. Samsung India scripted success in all the space that it was present in – be it consumer durables, CE, IT, Telephony, etc. · World’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. · No.1 global market share for 13 of our products · second largest mobile handset brand in India · Taken the lead in product categories like LED TVs, LCD TVs, Slim TVs, Side by Side Refrigerators and Smart phones
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Power of Brand Samsung’s innovative and top quality products coupled with its in-
novative marketing initiatives have contributed to the success of the brand globally as well as in India. In order to be responsive by bringing out innovative products for the customers, Samsung India had also expanded its R&D operations in India. Samsung is a company which encourages participation of employees in an open way to be creative and to take decisions. The channel partners have always been the key to the development of Samsung business in India. In India Samsung has achieved the title of the most Trusted as well as the Most Aspirational brand in consumer durable and mobile categories related to its ‘Flaunt Factor’ attributes like quality, brand reputation and imagery.
Philanthropic Gesture Samsung’s citizenship efforts encompass a broad range of areas that touch people’s lives, including social welfare, culture and arts, volunteer services, academics and education, environmental protection, and international exchanges. The company believes that its their responsibility to do business in a way that enriches the planet.
Consumer products Mobile Tablet TV/audio/video Camera/Camcorder Home Appliance PC/Peripherals/Print Memory Card Brand Book of the Year 2012
V R Ferose Managing Director SAP Labs India · Acquisition of Sybase in 2010 · Become the leader in enterprise mobility. · Markets and distributes its products and services primarily through a worldwide network of local subsidiaries · World’s leading provider of enterprise application software company
SAP India has come a long way since 1996 when it began its India operations. SAP India began its operations in 1996 with headquarters in Bangalore and offices in Mumbai, New Delhi, Kolkata, and a direct presence in nine cities across India, besides having marketing associates in Sri Lanka and Bangladesh. The last 15 years have seen SAP India emerge as the undisputed leader of the Indian enterprise software market, establishing itself as the leading player in the segments of ERM, CRM, SCM and Business Intelligence, among others. Today, SAP India is the third-largest and fastest-growing subsidiary of SAP worldwide, with over 3,200 customers and more than 45,00 employees. Declared as the “Hub of the Year in Asia-Pacific and Japan” in 2007, SAP India has also been named the “Jewel in the Crown” of SAP Globally. Its list of customers today includes some of the best and the biggest names across diverse industries including utilities, automotive, retail, e-governance and construction.
Brand Ethos SAP believes in fostering an ideal environment for innovation and value creation. This is where the SAP Ecosystem comes into the picture. Bringing together customers, partners and individuals, it takes collaboration to an altogether new level. Mid-sized enterprises in India are experiencing dramatic growth and
Business Process Applications Collaboration Customer Relationship Management Enterprise Resource Planning Financial Management Human Capital Management Product Lifecycle Management Supplier Relationship Management Supply Chain Management Sustainability 95
are adopting scalable and flexible IT platforms that support their business agenda. SAP has responded by bringing in enterprise-class solutions Clearly, India features prominently in SAP AG’s global plans. The company has not only established a sound footing in the Indian market, but has also built a robust partner network and a large customer base. With India becoming the “new” land of possibilities, SAP has a number of plans to leverage the full potential in the coming times. In this sense, SAP India is truly partnering India’s success story.
Philanthropic Gesture SAP viewed the mosaic of diversity presented by India as a unique opportunity since the inception of its operations in India. In a milieu where multiple cultures coexist in a single nation, the road is mired with challenges that do not always meet the eye. SAP believes that only an all round development of the society can sustain business development of customers. SAP Labs Corporate Social Responsibility program in India supports a wide range of projects and activities – from corporate philanthropy to an attempt to bridge the digital divide. The program demonstrates that incorporating community stakeholders into our business network not only supports corporate goals and responsibility, but also encourages nonprofit organizations to promote social change in a positive and sustainable way.
Business Analytics Analytic Applications Business Intelligence Data Warehousing Enterprise Information Management Enterprise Performance Management Governance, Risk and Compliance
Brand Book of the Year 2012
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centers/networks, as well as a broad presence in residential applications. Focused on making energy safe, reliable, and efficient, the company’s 110,000 plus employees achieved sales of 20 billion euros in 2010, through an active commitment to help individuals and organizations “Make the most of their energy”.
Brand Ethos
Sonali Kaushik Sr. VP, Schneider Electric India Pvt. Ltd. · Believes in “outside the box” action & thinking · Works towards achieving Partner excellence through positive relationships · Gives prime importance to “values” to build a strong culture within
Schneider Electric gives prime importance to “values” to build a strong culture within. The company is passionate and positive about its business, customers and people. It strives to create a true sense of partnership with customers for easy business and also focuses on developing talent pools, coaching people to reach their potential. Schneider Electric fosters a strong culture to drive innovation. As the global specialist in energy management, the company takes on the challenge of transforming the way people and organisations use energy. Innovation is crucial in every step of our work - electrical distribution & critical power and cooling solutions to make it reliable and safe to use and innovation in energy efficiency solutions to help our customers achieve greater productivity while consuming fewer resources.
Power of Brand Schneider Electric believes in “outside the box” action & thinking and encourages others to do the same. It leverages its rich diversity and promotes sharing of expertise and learning. The company believes in values like directness and simplicity in people. It treats people with respect and fairness and gives clear, motivating and constructive feedback. The company believes in performing and getting things done and not just talks. It is pragmatic in managing and reaching ambitious operational
Services Turnkey Projects, Training
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goals, taking appropriate risks and responds with flexibility to shifting priorities and rapid change. Schneider Electric believes in connecting to customers, people, for efficiency and everywhere to build a strong brand. It works towards achieving Partner excellence through positive relationships and provide Solution excellence to its customers responsibly. At the same time, it believes in creating a rich workplace of leaders and individuals.
Digital Edge Schneider Electric has recently forayed into social media as it considers it a great way to create ‘stickiness’ and conversations around Energy Management work that it does. The social media platform is the ideal image building platform for the Schneider Electric Brand to connect to a larger audience. Through it, the company talks about its business, participation in exhibitions, events, its CSR responsibilities, job opportunities, etc. The company also treats it as a ‘listening’ platform to take quick action against any customer complaints or queries emerge related to the company.
Products Automation and Control, MV Distribution & Energy Automation, Electrical Distribution, LifeSpace-Switches & Controls, Building Management, Critical Power & Cooling Services, Renewable Energies, Protection against electrocution, Green Premium (RoHS, REACh, PEP, Eoli)
Brand Book of the Year 2012
Headquartered in Dublin in Ireland, Seagate designs, manufactures, markets, and sells hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions.
Brand Ethos Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed in providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage.
Digital Edge
Rajesh Khurana Country Manager – India and SAARC, Seagate Technology · Seagate currently holds about 32 per cent overall market share, the highest in the industry, and employs about 55,000 people worldwide. · Seagate service capabilities are further backed by a SMS customer care offering, which guides users to the nearest service centers or provides status of warranty. · Seagate will continue to look at new and emerging market segments that are poised to grow exponentially in India – these include the application-specific hard drives for vertical market segments that are taking off – in applications such as consumer electronics, security and surveillance, white-box solutions segment. · Seagate views the retail-consumer segment as very important.
Not leaving any stone unturned, Seagate is very aggressive in the social media. Facebook Twitter, Flickr, YouTube, Seagate is reaching its customers through every means. It also runs an online contest “Seagate Precious Memories Contest” for the media professionals across the geographies it is present. Seagate is supplying disk drives to Samsung for PCs, notebooks and consumer electronics devices. Samsung is supplying its marketleading semiconductor products for use in Seagate’s enterprise solid state drives (SSDs), solid-state hybrid drives and other products.
Power of Brand The Company had shipped its 1.5 billionth drive in September
2010, an unparalleled landmark, since then, shipments have grown apace, with 199 million drives shipped out in fiscal 2011. Seagate is known for technology innovation, product reliability, strong customer partnerships and efficiency of manufacturing. In December 2011, Seagate completed the acquisition of the HDD business of Samsung Electronics including Samsung’s leading M8 product line of high-capacity, 2.5-inch HDDs.
Philanthropic Gesture Seagate leads the storage industry in strategic environmental compliance and transparency, with full materials disclosure and automated, standardized reporting. Seagate has participated in the Carbon Disclosure Project for four years and, in FY2011, they made the first public disclosure of data. They expanded the scope of their environmental reporting to align with Global Reporting. Seagate and its employees contributed to disaster relief efforts in Thailand and Japan, and launched a product donation program in collaboration with TechSoup. Along with other industry leaders, Seagate participates in the United Nations Global Compact (UNGC) and collaborates with the EICC and other social responsibility stakeholder organizations such as Sustainable Silicon Valley. An EICC member since 2004, Seagate has adopted the EICC’s code of conduct, which establishes guidelines for ensuring worker safety and ethical treatment, environmental responsibility and business efficiency throughout the supply chain.
External Hard Drives Portable External hard drives, Desktop External hard drives, Network Attached Storage, Accessories Internal Hard Drives Laptop hard drives, Desktop hard drives, Solid state and Hybrid drives, Enterprise drives, Video storage Home entertainment Digital media players, Media sharing
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Brand Book of the Year 2012
Created in 1922, SOCOMEC is an industrial group with a workforce of 2,900 people. With a strong international presence, including bases in more than 70 countries, 23 of which are subsidiaries, the SOCOMEC group is a major player in the global low voltage power distribution market.
Brand Ethos SOCOMEC is a company open to all cultures and fosters a respectful approach to all individuals. It encourages initiative and commitment from personnel working relationships. As they are an independent group, they are allowed to make their own decisions. Their team of specialist works closely with their customers. Their technical knowledge and ability to adapt gives the SOCOMEC Group a distinctive approach and the power behind their efficiency.
Digital Edge
Jerome Rodriguez Managing Director SOCOMEC UPS INDIA · Marketed under the SOCOMEC UPS trademark, the group’s range of power supplies are amongst the most extensive in the world. · The division is developing in all sectors of the economy such as banking, insurance, telecommunications, industry and hospitals, etc. Their products have the approval of some of the most stringently demanding users. · Design and production in each UPS factory is certified to ISO 9001 v.2008 & ISO 14001. · Together with quality service and maintenance, a SOCOMEC UPS guarantees a fail-safe electrical power supply.
Social networking sites are used by businesses to communicate with customers. They take advantage of companies using social networking sites to increase sales, communicate better with customers and manage efficiently the feedbacks or complaints. It also enable companies to invite audiences to get to know their brand in a way that traditional forms of marketing or advertising cannot provide. Advertising on Social Networking Sites can be low cost or zero cost. In the current global economic climate, businesses and organizations are focusing on the cost optimization. So this type of advertising is a highly feasible strategy in this economic situation. To compare with the traditional advertising, the Social Network Adverting seems to require time to establish the effective profile and posts, and more time to actually implement these techniques on a regular basis, but on the long run, it as an attractive return on investment.
Power of Brand
• electronic CONTROL and PROTECTION, • mounting-cabling and safety enclosure SYSTEMS. Socomec is recognized for having the most advanced and complete range of UPS systems in the market. It has a unique blend of innovative spirit and experience, helping them to deliver effective solutions to various challenges.
Philanthropic Gesture As a part of Corporate Social and Environmental responsibility, Socomec is committed to promoting a rigorous ethical conduct throughout the Company. The prevention of environmental risks is a major commitment of the Socomec Group which influences its development of solutions. Firstly, it focuses on the energy efficiency of customer installations and the control and command of renewable energies. Subsequently, it emphasizes reducing the environmental impact of its manufacturing and service activities and optimizing its carbon footprint. SOCOMEC India continues to participate in Nashik Run year on year organized by the Nashik Run Charitable Trust (NRCT). The aim of the Nashik run was to support the noble social service and utilize the fund for Medical relief to weaker section of the Society, Education field in tribal area and Orphan schools and other charitable purpose.
Taking full advantage of 90 years experience, their low voltage electrical switching components division is today hinged on three distinct fields: • low voltage industrial SWITCHING, UPS Single-Phase UPS, Three-Phase UPS, Static Transfer Systems, Rectifiers, Harmonic Equalizers, Dc/Ac Converters, Dynamic Energy Storage Systems
Switching & Protection Load Break Switching, Fuse Protection, Changeover Between Two Supplies, Measurement, Energy Management & Analyze, Power Factor Correction, Electronic Protection, Enclosures & Accessories, Enclosed Products 98
Brand Book of the Year 2012
A Japanese corporate group Sony is mainly focused on electronics, entertainment products, games & components. Sony aims to establish “Fundamental strength of operations” and “Quality-driven culture in its DNA”.
Brand Ethos The company is committed to ensure that both the products and the marketing activities employed, truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment. Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the one of country’s foremost consumer electronics brand. Sony constantly endeavors to maintain a sustainable competitive advantage for itself.
Digital Edge Tadato Kimura General Manager- Marketing Sony India · Tele-resolution has been a successful method with 50% success rate for LCD TVs and 80% for notebook PC. · For VAIO, Sony offers Remote Diagnosis wherein a Sony engineer can log into customer PC and do trouble shooting.
Sony believes that Social media is a ‘two-way’ communication with company interacting with customers and customers having a direct interaction with the company, as opposed to the conventional marketing where only the company gets to speak to the customer. This ‘interactivity’ and ‘ease of contact with customers’ is the winning point for social media marketing. Social media marketing is live, instant, less time consuming and comparatively less money consuming. It’s a very handy tool to address grievances, get opinion on products, seeking help, directives, voice likes/ dislikes etc and makes it more lucrative and definitely worth trying.
Sony India has a very active presence on social networking sites such as Facebook, Twitter, Youtube and Flickr where we have a strong legion of Sony followers and prospective customers. Sony already has more than 2 lakh as fan base on Facebook and 4.5 lakh views on Youtube. On a regular basis, Sony posts about new products, campaigns, services, offers, contests, user tips, user experiences etc. and have a very active group of customer who keep asking about forthcoming products/ technologies, product-related questions, sharing feedback etc. Sony also keeps doing contest and engagement activities like during the topical cricket season.
Power of Brand Through Sony’s marketing campaigns, it re-energize and create a youthful Sony brand experience and at the same time enhance sub-brand awareness for its product categories, such as BRAVIA, VAIO, Cybershot, Handycam, Walkman and others. Sony maintains aspirational value and imagery for its sub-brands and demonstrate clear product concept and philosophy through its campaigns. Sony connects with its target audience throughout the year and creates a 360 degree brand campaigns which mostly include ATL & BTL activities such as print and television commercial, shop-front, cinema, OOH, online and PR.
Products Television, Projector, Compact Digital Camera, Tablet, In-Car Entertainment, Home Video, Interchangeable Lens Camera, Portable Audio, Storage Media and Batteries, Home Audio, Video Camera, Game, Accessories, Home Theatre System, Computer & Peripherals (VAIO Laptop & Computer, VAIO Accessories, Memory Card, Flash / Data Media, Storage Media, Multimedia Speakers, PC Headset Headphones, Computer Peripherals), Mobile Phone.
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Brand Book of the Year 2012
More than 100 million users in 150 countries rely on Sophos as the best protection against complex threats and data loss. Sophos is committed to providing security and data protection solutions that are simple to manage, deploy and use, and that deliver the industry’s lowest TCO.
Brand Ethos Sophos offers award-winning encryption, endpoint security, web, email, and network access control solutions backed by SophosLabs—a global network of threat intelligence centers. With more than two decades of experience, Sophos is regarded as a leader in security and data protection by top analyst firms and has received many industry awards. The company strongly feels that they have a great and passionate team developing great technology that is the primary ingredient to success.
Digital Edge More and more customers and prospects are utilizing social media to obtain information and express their sentiment, as are “influencers” and other vendors. Recognizing the growing importance of social media they are actively engaged with both customers and prospects, across social applications. For some customers and prospects, social is a preferred form of communication, thus they use this channel for support or sales inquiries.
Kelvin Lim Director, ASEAN & India Sophos · Innovation and collaboration is encouraged throughout Sophos global offices to provide an open atmosphere. · Sophos provide organizations with “complete security” solutions to ensure protection everywhere. · Sophos is consistently recognized for providing great customer service and support and view service and support as a key to its success; its customers and partners play an active role. · They keep the customers’ network up and data safe.
Power of Brand Today’s users work everywhere, and Sophos aim to help them be productive and secure. By keeping resource impact low, they ensure security doesn’t get in the way. Their deployment and policy settings are easy and adds up to technology that helps you address urgent issues fast, reduce security gaps and save money. Customers choose the level of protection that’s right for their business. With Sophos, customers get everything in one license or, they can mix and match to find the best products as per their business requirements.
of the society and the planet. Sophos has been one of the early adaptors in offering online payments and online downloads for their security software’s and hence reducing the carbon foot print. They have been following this very effectively/strictly reducing the paper usage on cartons, flyers, stickers etc. and hence going green, an effective step towards saving planet earth.
Philanthropic Gesture Every company has its own way of contributing towards the welfare
Products Unified, Endpoint, Encryption, Web, Email, Mobile, Network
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Brand Book of the Year 2012
Sparsh has revolutionized the security market in India by being the India’s first firm to focus on indigenous design and manufacture of technologically advanced electronic security devices.
Collaborative innovation has become a necessity. There are three significantly different ways to drive innovation, innovating through Operational Excellence, Innovating the Customer Experience and Product Innovation.
Brand Ethos
Sanjeev Sehgal Managing Director Sparsh · Being Indian manufacturer Sparsh is the only major player that owns the entire value chain – from R&D to manufacturing to marketing to sales to distribution to service. · Sparsh is all about helping its customers secure and manage their facilities – to enable an environment of confidence. · It is a member of Fire and Safety Association of India. · To be a globally respected corporation providing state-ofthe-art Security solutions for safer and greener World.
“Discover your vision, set your mission, and then live by it.” Years of dedicated work has gone into making Samriddhi Automations, popularly known as Sparsh, a popular name in the security & Surveillance industry. Today, it is one of the fastest growing security solutions brand in India. With commitment towards maintaining the global standards, Sparsh has been able to elevate the brand into top category by focusing on innovation, customer needs and differentiating themselves by
Power of Brand
localizing products and providing local service.
promise of “Sparsh” brand to its target customer segments i.e. customer focus, innovation and high quality – all backed by industry leading service & support and in turn delivering what is required for the market segment under the sub-brands thus adding equity to the master or flagship brand Sparsh.
Digital Edge Social Media, if used correctly, can significantly enhance a brand. Social media can provide quick access to vast customer base. It can provide a quick and easy way to deliver product messages, customer benefits and success stories. Social media marketing works and it can work very effectively if done strategically. Virtually every major corporation is devoting significant resources in creating and monitoring social media campaigns for opportunities and what individuals say about their brand.
“Sparsh” is the flagship brand and represents first “Made in India” brand for CCTV cameras in India. “Sparsh” brand signifies customer focus, innovation, and high quality – all backed by industry leading service & support. Under Sparsh brand there are three sub-brands in CCTV Camera based on the market segments - “Bravura”, “Elegant” and “eYe” and two sub-brands in DVR. All these brands provide the
Philanthropic Gesture Social responsibility is an important part of Corporate Governance. Companies that take social responsibility seriously can improve their reputation and operational efficiency, while reducing their risk exposure, and encouraging loyalty and innovation.
Products CCTV Camera Digital Video Recorder – PC Based & Standalone IP Camera Speed Dome Camera 101
Switcher Power Supply CCTV Accessories
Brand Book of the Year 2012
SugarCRM is headquartered in Cupertino, California with European headquarters in Munich, Germany and Asia Pacific headquarters in Sydney, Australia. SugarCRM believes that due to its open source model, they are ultimately able to deliver a better product to market that addresses real-world needs.
as business and social networks evolve, Sugar can easily be modified, extended and integrated to meet changing needs quickly and effectively. This makes Sugar a long-term solution that will continue to add value after other CRM applications have become obsolete.
Power of Brand Brand Ethos Open source is at the heart of SugarCRM business. The inherent nature of open source creates transparency and trust – two key values that are pervasive in how it develop, distribute and provide support for its products. SugarCRM is committed to building a true partnership with its customers that is based on these values.
Digital Edge
Doug Erickson Vice President APAC SugarCRM · Businesses in all vertical markets ranging in size from the SMB through the enterprise leverage the power of SugarCRM every day. · SugarCRM take pride in delivering a flexible product to customers that addresses real-world needs.
SugarCRM believes that today’s buyer does much of their research on a product or service online – long before they actually interact with a vendor directly. They also tend to place a higher weight on reviews and recommendations from peers in their social networks. As reliance on peer recommendations increase, it completely changes the job of marketing, sales and support teams. Marketers need to be where the conversation is happening and as it’s happening. Sales needs to know their prospects inside and out because understanding interests, likes, and dislikes helps establish deeper relationships. Support needs to pay close attention to social media activity because customers use those publicly facing channels to complain about issues with a product or service, and responses are needed in realtime to protect the company reputation. . As client businesses grow, and
SugarCRM works with hundreds of partners, and Sugar views its channel and technology partners as its extension of them. They are all working together toward a common goal – making the customers wildly successful with their CRM strategies. SugarCRM believes that when its partners are successful, they are also successful and vice versa. By collaborating well with the partners, they create mutually beneficial relationships that naturally build further equity in their brand. Business is not just about gaining new customers – it’s also about cultivating relationships with existing customers to create long-term brand loyalty. SugarCRM takes pride in delivering a flexible product to customers that addresses real-world needs, but they also find it incredibly important to provide the right support to back up the product.
Philanthropic Gesture Transparency and trust are the two values that SugarCRM takes seriously. Emphasising on transparency and trust, they are able to boost customer loyalty and help the customers become successful in their CRM strategies.
Products Email Integration, Mobile CRM, Multilingual Support, Multiple Deployment Options, Platform, Project Management, Reporting, Social CRM
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Brand Book of the Year 2012
Su-Kam Power Systems Limited is the leader in the power back-up industry in India having established international standards based on quality, reliability and safety. Headquartered in Gurgaon and with 6 stateof-the art manufacturing facilities certified under OHAS – 18001, this ISO 9001 and ISO 14001 certified company leads the market with its product innovation, design sensibility and sales distribution network.
Brand Ethos Su-Kam is built on the foundation of innovation and it continues to make that the driving force behind the organisation. There are both symbolic as well as overt actions that foster the culture of innovation in the organisation. The five pillars that Su-Kam relies on is a strong value system at the core of the organization, leader who has a clear vision and is passionate about achieving that vision. Su-Kam’s strong employee focus has paid well to the success of the company. “Walking the talk” means building trust based on delivering customers the committed promises. Su-Kam’s constant innovation with the view to making a difference to the society gives the company edge over other brands.
Digital Edge
Kunwer Sachdev Managing Director Su-Kam · The company’s focus is reflected through their tagline “SuKam - Ek Nayi Soch”. · Su-kam’s corporate customers include big names like Bharat Petroleum, Essar and Indian Oil, Airtel and Vodafone. Coca Cola, Pepsi, Indian Airforce, Sahara India. · The Su-Kam solar home lighting system helps light up the homes of people where there is no grid power available. Its future focus will be on hybrid and solar products. · Su-kam also plan to present an array of Gas Generators which can be operated with CNG & LPG. Since these systems are designed for optimising the consumption of diesel and gas they are more economical when it comes to operational costs.
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Social media including networks such as Facebook, Twitter and Linkedin that are being increasingly leveraged by companies to promote businesses. Since people spend a large amount of time on social networking sites these offer many benefits for building a personal connect with the customer. A very big advantage of using social media is that it gives the opportunity to the customers to provide feedback. Facebook helps it to build brand both internally and externally.
Power of Brand Su-Kam has a hugely diversified portfolio of products and they cater to the needs of completely different segments. Various sub brands such as Chic, Brainy, Trendy, Smiley, Falcon for which there are registered trademarks have been created. But it has one master brand and that is what drives its product and the organisation. Every product, every sub OEM Solutions Inverters, Batteries, Battery Chargers, Remote Monitoring Software Business solution Corporate Solutions, Small Business Enterprises, Large Enterprises, Retail & Hospitality, Telecom, Petrol Pumps, IT, Agriculture, Hospitals, Banks, Textiles, Others
brand carries the stamp of Su-Kam, in terms of quality, servicing as well as the name printed on it. The underlying messaging for all its product categories is the same – innovation and quality. This has helped them to build the sub brands and yet maintain the equity of the mother brand.
Philanthropic Gesture One of the major drivers of Su-kam’s vision is the ‘Concern for environment’. It associates with the brand the image of being responsible and sensitive to the needs of the society. CSR is no longer about making a cheque and donating it for some philanthropic activity. This implies that an organisation must be a law abiding citizen, conducting its business in a sustainable manner, ensuring that no human rights are being violated, that the environment is not harmed by its activities. There is therefore a whole gamut of activities that need to be undertaken to be considered as a socially responsible citizen. Thus, Corporate Socially Responsibility plays a very key role for Su-Kam in building a brand’s perception in the minds of the society at large.
Green Solutions Solar Energy Solution, Solar Project Home solutions Digital UPS, UPS - Pure Sine Wave, Batteries, Power Doc, Battery Chargers & Equalizers, Trolleys, Line Interactive UPS and Digital Inverter Brand Book of the Year 2012
Symantec is dedicated to building confidence in the connected world to leveraging its position as the market leader to lead the entire connected world to a safer, more secure future. Founded in 1982 and headquartered in Mountain View, California, Symantec’s unique focus is to eliminate risks to information, technology and processes independent of the device, platform, interaction or location.
Brand Ethos Symantec is a global leader in providing security, storage and systems management solutions to help its customers – from consumers and small businesses to the largest global organizations – secure and manage their information against more risks at more points, more completely and efficiently than any other company. Their vital work is governed and guided by a set of core values. These values are: Customer Driven, Trust, Innovation and Action. These are the values that they live by every day in their relationships across customers and partners. These are the values that foster a corporate culture of trust and integrity at Symantec.
Shantanu Ghosh VP & MD- India Product Operations Symantec · Symantec’s unique focus is to eliminate risks to information, technology and processes independent of the device, platform, interaction or location. · Symantec believes Innovation = Invention + Impact. · Symantec fosters a culture of innovation and has a mature R&D organization – investing 13 per cent of global revenue in R&D and with 1,200 patents till date. · Symantec’s Patent Incentive Program is aimed at increasing awareness and recognition of the importance of protecting as well as driving innovation and leadership for Symantec products and technologies. · Several programs raise awareness of Internet threats— such as online predators and cyber-bullying—among school administrators, teachers, librarians, and counselors so that they in turn can teach students how to handle such situations responsibly.
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Digital Edge Social computing and the consumerization of IT is one of the strategic IT trends that Symantec believes is triggering a paradigm shift in the way people work and play. It enables organizations to connect within, as well as externally to prospective employees, vendors, partners and potential customers. We live in a digital era and the digital form of networking is undeniably here to stay. However, enterprises need to take a strategic approach – one that balances the benefits of social media with the risks that
Infrastructure Operations Endpoint Management, Endpoint Virtualization, IT Service Management Information Risk & Compliance IT Compliance, Data Loss Prevention, Discovery & Retention Management
it can pose – and implement social media in a well-defined and policybased manner.
Power of Brand For well neigh 25 years, Symantec has been protecting everyone from the individual PC user to multinational corporations. In fact, the company protects more people from more online threats than anyone in the world. Symantec regularly conducts unique innovation programs like InnoQuest. This two week program provides innovators across teams mentorship and resources to convert ideas into successful innovations. In its core businesses – consumer, endpoint security, storage management and backup – the firm utilizes its market leadership positions to accelerate new growth opportunities.
Philanthropic Gesture Symantec has four main philanthropic focus areas. Its funding categories serve the objective of creating a sustainable and diverse future for the technology industry. Education receives approximately 50 percent of the company’s philanthropic dollars as it enables the company to address several important issues simultaneously. Symantec believes all students should have equal access to a quality education. They want to encourage more students to pursue careers in math and science, and in particular support women and minorities who are interested in science, technology, engineering, and mathematics. Symantec is committed to raising public awareness about cybercrime and providing education about staying safe online, for example, the Global Intelligence Network.
Storage Storage Management, Data Protection, Archiving Security Security Management, Endpoint Security, Web Security, Messaging Security Business Continuity Disaster Recovery, Virtualization Management, High Availability, Green IT Brand Book of the Year 2012
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. The company’s core practice areas include: Embedded design, Industrial design, Visual effects and animation, CAD/ CAM/CAE/PLM, High performance Computing, Storage solutions, Virtual Reality platforms.
Brand Ethos Tata Elxsi is a design company, and deliver technology, creativity and engineering to its customers worldwide. Its tagline “Engineering Creativity” best represents the company, the services and the people behind the brand. Tata is a highly respected corporate brand that denotes trust, stability and long-term relationships, both for employees and customers. Beyond this, world-class engineering and design talent is a critical element of success for what Tata Elxsi offers as services, coupled with proven design and delivery processes and systems.
Digital Edge
Nitin Pai Vice President – Marketing Tata Elxsi · Touching people’s lives in myriad ways, Tata Elxsi’s solutions can impact directly or subtly, leaving a mark of excellence in its wake. · Sassoon Film Design collaborates with Tata Elxsi for Stereoscopic 3D projects. · Tata Elxsi is proud to be a member of the Renesas global alliance program.
A company can use digital marketing tools for Strategic phase, Design phase, Market Testing phase, Final Evaluation phase. Also any company getting into the digital space should understand that social media is not a destination, but rather an indication of consumer behaviors aided by technology. Successful social media marketing isn’t about the tools, it’s about the people. They should also remember that social media is about the 7 C’s- Conversation, Connections, Community, Consumer, Control, Creative, Collaboration and Content.
Power of Brand Being in a creative business like product designing it has become imperative for them to promote a creative and vibrant work culture. Since their employees mostly work on new product development, a transparent work environment is what they try to encourage in their organisation.
Tata Elxsi has recently launched a new state-of-the-art design studio for its Industrial Design division. The workstations are designed in a seamless way to promote a friendly work atmosphere. The new studio designed to match the international standards has separate sketching tables interspersed among the work areas to encourage impromptu meetings and allow short collaborations amongst designers. Right from the furniture, the walls which bear inspirational graphics and visuals to the lighting of the studio have been customised to reflect the creative work culture.
Philanthropic Gesture In every company, CSR plays an integral part to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. This also helps in getting a favourable brand recall for the company and establishing them as a caring and people friendly organisation.
Products Embedded Product Design Industrial Design System Integration Visual Computing Labs
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Brand Book of the Year 2012
Toshiba commenced operations in India in 1985 through a liaison office, followed by setting up Toshiba India Private Limited (TIPL) in 2002. TIPL is the100% Indian subsidiary of Toshiba Corporation Japan. Right from introducing the World’s first industry standard Notebook PC in 1985, or launching World’s first Notebook PC with an internal HDD to launching World’s lightest notebook – Portege Z830, Toshiba has always set and upped the benchmarks for the industry and is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.
Quality is of prime importance for Toshiba. The quality of their products and the unmatchable quality of their after-sales service give customers reason to customer buy a Toshiba product.
Managing brand equity requires taking a broad and long-term perspective, especially when it comes to selling multiple products in multiple markets. They have created brand hierarchies that define common and distinct brand elements among various nested products. New product and brand extension strategies are also designed to determine optimal brand and product portfolios. The company has reinforced its brand equity over time through marketing campaigns that consistently convey the synchronised communication that Toshiba’s brand values reflect – Innovation, Quality and Reliability. The brand equity gets enhanced over time through communicating the innovation in product design, manufacturing and quality excellence. In 2010, Sachin Tendulkar, was announced as the new brand ambassador for Toshiba in India. His cricketing achievements and constant quest for high performance is in sync with Toshiba’s “Leading Innovation” tagline, where Toshiba aims to provide products with innovation and HIGH QUALITY.
Digital Edge
Philanthropic Gesture
Brand Ethos
Sivakumar N VP – Strategic Marketing, Product Management & Services, Digital Products, Home Appliances & Service Division, Toshiba India (P) Ltd. · Toshiba’s brand values reflect – Innovation, Quality and Reliability · Toshiba celebrated 25 years of Innovation in Laptop in 2010. · Recycling, Product design, Green procurement and Regulatory compliance form the backbone of the Toshiba’s global environmental initiative.
Toshiba India is directly involved in the sales and marketing activities in India for Toshiba make notebook computers, refrigerators, washing machines, photocopiers, LCD projectors, LCD TVs. The company is engaged in providing various support services to Toshiba business domains for power and industrial equipment, semiconductor components etc. Toshiba uses social media sites like Facebook, Twitter and YouTube to listen to consumers and make the things they want.
Data Center and Virtualization UC | Application Networking Services Storage Networking | Data Center Switches
Semiconductor Business Micro Computers, power supply IC’s, optical, Semiconductors, general purpose linear IC 107
Power of Brand
Apart from development of innovative technology, Toshiba places great importance on acting as a responsible corporate citizen in the communities where it operates. It embraces its global responsibility by taking careful steps to minimize the environmental impact of its products and services. Toshiba in India has been working with numerous NGOs, schools and other social bodies, bringing small joys to the underprivileged by gifting its world-class products. Toshiba Corporation in Japan started to participate in Earth Hour in 2010, and since then, continues to participate in the event every year.
PC Business Laptop, netbooks Home Appliances Business Refrigerators, washing machine AV Business LCD TVs
Brand Book of the Year 2012
Since its inception in 1988, Trend Micro has continually invested in and delivered innovative technologies and services to create simplified yet sophisticated tools to protect users against known and unknown threats. Trend Micro maintains its commitment to timely threat intelligence and ongoing technological innovation. In this way, it helps customers secure their data and reputation, ensure compliance, reduce costs, and safeguard continuity in the face of new and emerging security threats.
Brand Ethos Trend Micro’s Vision is a world where it is absolutely safe to exchange digital information. It wishes to develop, deliver and support the most flexible and customizable internet security solutions to address the ever-changing threats on the Web. The company believes in Continuous innovation, Continuous Growth, Continuous leadership and Continuous Commitment.
Digital Edge
Amit Nath Country Manager (India & SAARC) Trend Micro · Trend Micro’s internet content security and threat management solutions make the world safe for businesses and consumers to exchange digital information. · With over 20 years of experience, Trend Micro is recognized as the market leader in server security for delivering top-ranked client, server, and cloud-based data protection solutions that stop threats faster and protect data in physical, virtualized, and cloud environments. Along with the enterprise and SMB, we will closely work with channel, cloud security and consumer space.
Trend Micro believes that digital world is playing a remarkable role in brand building. With more media and more brands, consumers have more to filter out. In order to cut through the clutter, marketers have worked harder to build brands that inspire loyalty. The direct response is highly dependent on brand equity. More and more brands are vying for attention on them and digital world is the key player stimulating the brands presence in customers mind. Today, digital world can make or break a brand. Therefore, companies are investing a lot of time, effort, and money into branding and reputation management. Security solutions that stop more sophisticated threats faster and help the customers take advantage of everything the cloud has to offer is the basic requirement. A solution that uses a global network of threat intelligence sensors to continually update email, web, and file reputation daProducts Endpoint Security, Web Security, Messaging Security, Datacenter Security, Data Protection, Risk Management, Central Management, Solutions and Services
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tabases in the cloud, identifying and blocking threats in real time before they reach you. Trend Micro’s tagline – “Securing your journey to the Cloud” verifies its commitment to providing security to the customers when moving their data from physical to virtual to cloud environments.
Power of Brand With new programs and deepened engagements with valued channel and technology development partners Trend Micro continues to seek new avenues for extending the expertise into new markets and new ways of serving their customers and simultaneously establishing the brand equity. Furthermore, Trend Micro has established continuous leadership in core markets such as messaging and Web security, and expert knowledge to provide customers guidance on managing security issues in the current environment. All Trend Micro offerings are powered by the Smart Protection Network that forms the core of their message & fuels sub-brands across the spectrum of their security solutions.
Philanthropic Gesture In today’s world, the Internet has become a necessity, not only for adults, but also for children. Today’s youth increasingly rely on the Internet. Internet can also be a hotbed for several types of criminal activity, could be seen as a cause of concern for many parents. Moreover, unwanted contact, which comes in two forms—online grooming and cyber-bullying—is another threat that parents should be aware of. Trend Micro Incorporated shares tips on how to keep children safe online by considering, what reaches their children, and what their children share. Solutions Virtualization and Cloud Computing, Regulatory Compliance, Risk Management
Brand Book of the Year 2012
In 2002, TVS Electronics, a part of the century-year-old TVS Group, won the Deming Award for Quality. This particular accolade was a signature of authority, success and sustainable business saga. As a matter of fact, perhaps a very few companies in India can come close to the stature of TVS-E. Started in the year 1986, TVS Electronics as an IT peripherals manufacturer has transformed itself into a provider of Transaction Automation Products and Solutions and Contract Customer Support today.
B r a n d
Ganesh PB National Sales Head TVS-E · Inspiring TVS-E is a common Ethos of Quality, Customer Service and Social Responsibility. · Dominance in offering peripherals for Banking, Insurance and Financial companies continues to be its core strength. · TVS-E is well known for its channel friendly policies and support and support the channels for actual operation in the market by assisting them with live product demos to the customer. · TVS-E’s motto is – Outperform competition through ‘Operational Excellence’ · Offering Atomization Solution for Transaction Application with more than two decades, proven expertise in offering Peripheral devices surrounding the main Computers. Eg. Printers, Key boards, Scanners etc.
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Ethos
Over the past two decades, the company’s singular focus has been in providing innovative, made-in-India solutions to Indian customers - be it SMEs, Enterprise, Banks, Retail or Government customers. The core ideology of the company is ‘to take IT to the heart of India’. TVS-e understand India’s heart and has been pioneers at ‘Taking IT to the heart of India’ striving for variety and differentiation to match the needs of over a million Indians. In all their business activities, they place paramount importance on “customer focus,” seeking to maximize customer satisfaction by approaching things from their customers’ perspective and anticipating their needs. Understanding the term ‘flexibility’, it delivers exactly what the customer demands, time and again.
Digital Edge The company has been promoting successfully, common themes
n a m e l y Retail, Logistics
like “Heart of India Features”, “The Touch Point of India” which TVS-E promote in emailers and websites. They choose industry Vertical Magazines and target specific segments H o s p i t a l i t y, etc.
Power of Brand The effective channel network and service capability has helped TVS-E to establish its strong base across the country. With a vision to be a transactional product company by providing end to end solution in the point of sale and transaction domain focusing on customer centricity it is able to set itself different from the competition. Sub brands created by them are MSP (Campaigned as Most Selling Printer) and 250STAR - By offering performance Superiority, India’s first vertically mountable printer for space saving. INKBANK, which promises reduced consumable costs as it stores additional INK and there by extending the consumable life and IndiPOS that promises a Touch of ‘Indianess’ to POS Products such as local language support.
Philanthropic Gesture Responsibility towards society and the environment has always been a strong force at the TVS Group. This is manifested in the form of diverse community partnerships. From schools and hospitals to initiatives for drinking water and electrification, companies contribute actively to the development of the society in which their people live and work. Blood donation and Health care camps and Disaster support complements the list.
Products POS Systems & Terminals, Receipt Printers, Invoice Printers, Barcode Label Printers Barcode Scanners, POS Accessories, Keyboards, Report Printers, Institutional Products, Supplies
Brand Book of the Year 2012