Sidai oleng proposal

BUSINESS PROPOSAL Kenslay Investments Project No. 56 Business Development at Club Sidai Oleng

Prepared for:

Managing Director Club Sidai Oleng Off Kiambu Rd, Kenya P: E: Proposal Issued: 18th July 2014

Proposal Valid to: 18th August 2014

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Proposal \ Kenslay Investments

About Us

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enslay Investments has been making investments in the marketing sector for three years.

We are an innovative and a seasonal group of marketing professionals with experience in handling the needs of a variety of clients. Our work in the hospitality industry has demonstrated significant achievement and governed lasting results, and hope to provide you with outstanding service for your business.

Design

Develop

Deploy

We are brand communications specialists. We build partnerships with our clients to create strong brands that have meaningful relationships with their customers.

Using effective strategies and innovative creative thinking we engage audiences, encourage relevant conversation, influence behaviour, and achieve brand objectives We are a professional creative team of event management specialists; Kenslay Investments has a combined three years of experience producing high quality events of every type and scale.

Our passion is managing the behind-the-scenes details to deliver a superior event experience for your audience. We thrive on delighting you,our valued customer, by helping you host AN EVENT.

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Proposal \ Kenslay Investments

Our Team Eric Onsarigo CEO & Project Manager Eric has over 3 years experience of the business and sales environment within both the private and notfor-profit sectors. His background is the Hospitality industry but his expertise also includes the Events industry and Marketing sector. Holding roles such as Senior Account Manager, Communications Manager and Sales and Marketing Manager, Eric has the aptitude to balance and marry private sector needs to facilitate and grow public sector engagement.

Eddy Kariuki Creative Partner

Michael Kiruthi Designer

Understanding that great brands are cohesive, consistent, and creative, Eddy is an absolute pro at getting things done, and done well – handling every detail of implementing process, collaborating ideas, and ensuring your brand stays on track with its big dreams and strategic goals.

Michael understands that compelling design is at the heart of every great brand.

With a skilled creative eye and a deep understanding of design integration, he meticulously crafts how brands are identified, recognized, and things look really, really, really good. Yes, really.

Proposal \ Kenslay Investments

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Our Services

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ranslating a strategic design into a successful final product requires more than a healthy relationship between form and function. Our goal is to build something that is highly-targeted to your intended audiences, intuitive, useful, maybe even fun – but also inspires conversation and drives action while remaining a clear reflection of your brand’s distinct identity. You can rely on us to manage end to end logistics for your event. Our responsibilities include; •

Event planning management – maintain a task plan that thoroughly details all event

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Event budget management- provide advice about processes and procedures that you

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Speaker management- managing speaker contracts, ensuring timely delivery if speaker

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Vendor management- interfacing with all event vendors such as audio-visual

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On-site event execution- ensuring venue set up meets exceptions greeting attendees

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Post event Analysis-A thorough post-event evaluation ensures you will capture the

milestones.

should have in place to effectively manage your budgets. It also provides information about the budget virement process, and when this should/should not be used. topics, presentations and coordinating any travel or lodging for out of town presenters. companies, premium vendors, caterers, transportation providers, staging companies, photographers and up others as needed. and overseeing all vendor activities to achieve seamless event.

important details your organization needs to improve its customer service. Delivering a post event report detailing event performance against goals to help prepare for your next event.

Proposal \ Kenslay Investments

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Situational Analysis Recent research proposes that people, especially in the high end market, visit establishments such as bars and restaurants with the motive of networking and winding down after a hectic day.

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ur market research has shown that people tend to flock to new pubs, restaurants and chic places for a period of one year. We feel these trends are significant in that they demonstrate how much effort has been put especially to uplift the standards of a place. We would like Club Oleng Sidai to be the talk along Kiambu road and the entire Nairobi region.

Industry Competitors In the bar and restaurant business, the main competitors are the likes of K1 Klubhouse. They have a comprehensive entertainment package from Tuesday(Jazz Nite Tuesdays) through to Friday (Barman’s Special) with each day having its signature event. They also have multiple bars to ensure patrons are well catered for, organize pool competitions with cash giveaways and have a resident DJ. The Natives Sports bar is also a competing bar. More so, as it is located along Thika Rd. They offer Karaoke on Thursdays and also have multiple counters/bars.

However, s is evident, none of this clubs have any events occurring on Wednesday, which happens to be the proposed day of “ The #Network Cocktail” event.

Reasons Why Clubs Fail In the vicinity, it has come to our attention that a couple of clubs have shut down after just a few months in the industry. Upon research, we found out why; Poor Planning: Are you opening a night club in a town that is saturated with night clubs? Are there enough people in the age group and type of clientele you want to attract?

You need to know your market. This is another example of reasons night clubs fail. You also need to get the demographics for your area, to see if you even have a customer base! Night clubs are like any other business. They have a targeted customer they want to attract.

Atmosphere: You need to create a comfortable space. Some nooks and crannys, stuff on the wall and hanging from the ceiling. Your customers have to feel all warm and fuzzy. And you need to create this. People not feeling comfortable is another in the list of reasons night clubs fail.

Management: If you are an owner and manage the night club yourself, then you have to deal with yourself. If you are going to hire a manager do your homework. There are very few GOOD night club managers out there these days. Get a professional. This person will make you money, not cost you money. They need to be able to attract good employees, train well, watch your money and inventory, create fun and excitement, and above all, treat your customers well.

No Marketing Plan: For a business to succeed, the product or service it provides must be known to potential buyers. Unless your business is known in the community and have communication with your customers readily available, you have to use marketing strategies to create product or service awareness. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by prospective customers.

Proposal \ Kenslay Investments

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Our Proposal Every event is different and special; each has its own distinct audience tone, personality and set of business objectives.

From day one, Kenslay Investments focuses on streamlining logistics so that your events are of a unique quality that shines through.

We have reviewed your initial requirements and understood the following key facts about your event; • Event name: The #Network Cocktail event every Wednesday • Proposed number of attendees: 300

In addition, we understand the following to be your primary event theme and messages: • Event theme: Meet new people under a conducive environment for networking among

business men and entrepreneurs.

• Event key message: Networking, meeting potential business partners

We will work with you to clarify your targeted business outcomes for your event, in our experience, typical strategic goals for similar cooperate events include: • Reinforcing brand identity and key messages • Interacting with new customers and sensitizing them on a new brand.

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Proposal \ Kenslay Investments

Event Mock-Up Proposed Waitress Attire

Desired Ambiance

Sample Cocktails

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Proposal \ Kenslay Investments

Timeline WEEK 1

WEEK 2

WEEK 3

WEEK 4

PREPARATION LAUNCH FOLLOW UP EVENT ANALYSIS

PREPARATION In this phase, Kenslay Investments would work intensively on the interior dĂŠcor to come up with the desired feel. All necessary measurements would be taken and a bill of quantities prepared, as well as purchasing of supplies. The necessary materials would be purchased. Setting up would also take place in this stage. Sponsors, if need be shall be contacted determining the use of space and or seating arrangement and capacity required for the event or activity. Decide who will be responsible to secure the facility and be the event coordinator. Sufficient marketing shall also b done in this phase.

LAUNCH Check that everyone is there and all electronic equipment is in working order. The event shall start at 8pm. There shall be a special guest and fresh cocktails shall be served by waitresses in the aforementioned uniform. Professional photography to cover the event shall also be included.

FOLLOW UP EVENT In week three, a follow up event shall be conducted to gauge how the patrons of Club Sidai Oleng responded to the introduction of the new event. Client feedback on how to improve the event shall aso be taken into consideration.

ANALYSIS The information collected from the 3rd week shall be analysed and guest comments shall be worked upon. More marketing shall be done depending on the turn out with improvements and adjustments being made from this point onwards.

Proposal \ Kenslay Investments

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OTHER IDEAS To maintain the high standards we will set through “the #Network Cocktail Party” we propose the following steps: • Installation of a Point Of Sale (POS) system. Point-Of-Sale (POS) system save you money.

A POS system is computer software and hardware networked together to track sales and inventory as they occur. POS systems will solve a multitude of problems in your business. The advantages of such a system are that quantities are tracked in real time hence easing stock management, improving efficiency since the effort needed to do inventory is reduced among others.

• Improving the parking lot via cabro-paving. This will raise the general standard of the establishment.

• Implementation of a revamped interior décor. This will give the place a posh ambiance that will attract higher end clientele.

• Another bar/counter. This will ensure that any guest who prefer sitting at the counter rather than at the tables are catered for. More so, a bar will increase the sales volume of alcohol within the establishment.

• General graphic design. Menus, posters and any form of print material shll e redesigned to give a more chic and modernist feel.

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Proposal \ Kenslay Investments

Contractual Agreement Acceptance Your signature below indicates acceptance of this proposal and entrance into a contractual agreement with Club Oleng Sidai The material contained in this document and any material or information disclosed during discussions of this proposal represent the proprietary. Confidential information pertaining to our services, methodologies and methods. Other products and brand names may be trademarks of their respective owners.

Kenslay investments P.O. Box 51565 0721676560

Club Sidai Oleng P.O. Box

Eric Onsarigo(CEO)

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Signature

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Date

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Proposal \ Kenslay Investments

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KENSLAY INVESTMENTS P.O.. BOX 51565 0721676560 +254 721 676 560