2021 ANNUAL REPORT
WELCOME
President & CEO Letter About The Beach 2021 Board Members
RESEARCH & INSIGHTS
Fast Facts COVID Recovery Sales & Tax Revenues MYR Airport Statistics Visitor & Market Insights
KEY ACCOMPLISHMENTS
The Beach Brand Launch Marketing Campaign Highlights Website Statistics Brand Partnerships Sports Partnerships Group Sales Highlights Sports Tourism Highlights Golf Tourism Solutions Update
MEET THE TEAM
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6-10
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11-30
12-14 15-20 21 22-23 24-25 26-27 28-29 30
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WE LCOM E
Thank you for a great year! To say that the Grand Strand made a remarkable comeback in 2021 is an understatement. Unlike many destinations that are still working to recover, the Myrtle Beach area had a record-setting tourism year that demonstrated the resiliency and popularity of The Beach. We successfully introduced the new Visit Myrtle Beach brand – We Belong at The Beach – to both visitors, residents and community partners which received astounding support. We consistently broke lodging records for the market, including ranking #1 market in the country for hotel revenue recovery. We welcomed more people to The Beach than ever before through the expanded air service at the Myrtle Beach International Airport and we set tourism sales and revenue records with accommodation tax revenue up 88% from 2020. These are just a few of the highlights we are proud to cover in this annual report. I want to express my thanks to our loyal businesses, board members and community partners for their valuable efforts towards welcoming visitors and residents as we met the unprecedented demand this past year. It has not been easy as we worked through the ever-changing landscape, and we have all faced the challenge with resilience. We won’t stop here. We will continue to drive demand for the destination through innovative marketing, utilizing the most robust data and insights to share our future strategies. I am more certain than ever that we're all in this together – and we’re moving the needle for our community on the national, state, and local levels. With our unwavering belief in The Beach, we will continue to promote sunny days ahead. Thank you for all you do to support the Myrtle Beach destination. Sincerely,
Karen Riordan President and CEO, Myrtle Beach Area Chamber of Commerce & CVB
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WELCOME TO
The Beach t’s easy to understand why more than 20 million people per year visit Myrtle Beach. From the first moment you arrive here, you’ll feel like this is where you belong. Because this isn’t just any beach. It’s The Beach. Known lovingly as The Grand Strand, we are one destination made up of 14 unique communities, connected by a shared passion. We’re the place where you can let loose, be you and go with your own flow. We’re the sun on your face, the thrill of a roller coaster or the perfect bite of seafood. We are 60 miles of bringing people together. A trip to The Beach has a way of showing you that we’re all more alike than we are different — something we could all use a bit more of these days. No matter who you are or where you come from, The Beach is here for you. We’re open, accepting and ready to welcome you with a heaping helping of southern hospitality. From couples to families to anyone just looking to dig their toes into some sand, we invite you to find your place in the most wonderful place there is: The Beach.
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Thank You!
TO OUR 2021 BOARD MEMBERS Rachel Beckerman
Seth McCoy
Clay Brittain
Bill McGonigal
Woody Brownson
Ryan Moore
Stuart Butler
John Rutenberg
Pablo Chavez
Alberto Semidei
Tracy Conner
Samantha Slapnik
Kenny Generette
Amy Stevens
Radha Herring
Atiya Stokes-Brown
Alex Husner
Ryan Swaim
Theresa Koren
Alicia Thompson
Steve Mays
Tom Tse
O'Neil McCoy
Heidi Vukov
SkyWheel Myrtle Beach
Brittain Resorts & Hotels Vacation Myrtle Beach Fuel Travel
Ripley's Aquarium & Attractions MB Golf Course Owners Association Horry County Schools
Watermark Real Estate Group Condo World
Oceana Resorts by Vacasa Founders Group International McGriff Insurance Services
Burroughs & Chapin Best Western Ocean Sands Resort Myrtle Beach Pelicans TD Bank
Sheraton
Liberty Tax Service Tidelands Health
Coastal Carolina University Dunes Realty
Burr & Forman
Myrtle Beach Seaside Resorts Croissants Bakery / Hook & Barrel
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Data & Insights 2021 KEY DATA
Fast facts about tourism at The Beach
20.6
MILLION Visitors Annually
Room Units
Restaurants
Two-thirds are repeat visitors to the area
More available accommodations than Las Vegas!
More eateries per capita than Paris!
1,000+
425
90+
Attractions
Virtually endless activities for all ages
60
Miles of Beaches
14 unique communities known at "The Grand Strand"
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180K 2,000+
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Hotels & Resorts
Accommodations at every price point
Golf Courses
Known as the "Golf Capital of the World"
#1
Airport in U.S.
Voted "Top Small Airport" by USA Today 10Best (2021)
DATA & I NSIG HTS
#1 U.S. market for recovery
The Beach leads nation with hotel revenue rally In 2021, as vaccines rolled out and loosened COVID regulations began to spark the return of leisure travel around the nation, Visit Myrtle Beach marketing programs positioned the Myrtle Beach area to lead the state and country in destination recovery in a multitude of areas. This bounce back included being ranked #1 in recovery in the U.S. for Revenue Per Available Room Unit, a leading indicator of performance for hotels. The chart below shows how Myrtle Beach stacked up vs. other top destinations in RevPAR increase versus 2019:
Avg. Occupancy
Avg. Occupancy
38% YOY
66% YOY
Avg. Daily Rate
Avg. Daily Rate
30% YOY
21% YOY
57% 49%
$132 $155 Avg. RevPAR
Avg. RevPAR
$94 $83 $884 5.8 169% YOY
Source: CoStar STR Hotel RevPAR vs. 2019, as of November 2021
160% YOY
Total Revenue
Total Demand
MILLION
MILLION
81% YOY
81% YOY
Note: Both Total Revenue and Total Demand numbers based on STR data
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DATA & I NSIG HTS
Tourism pushes sales, tax revenues to all-time highs Thanks to a record year for tourism along the Grand Strand, tax revenues and sales reached to all-time highs in 2021. According to the S.C. Department of Revenue, Horry County's gross sales reached $14.7 billion this year (up 29% year over year). Spending also pushed higher this year with Domestic Visa Spending reaching nearly $2 billion (up 58% year over year). Here's a look at how tax revenues and gross sales broke down in 2021:
Tax Revenue for Horry County
$31.7
$40
MILLION
MILLION
Accommodations Tax 88% YOY
Tourism Development Fee 42% YOY
$35.7 MILLION
Hospitality Tax 267% YOY
Gross Sales for Horry County Retail Trade
$9 billion
Restaurants
$2 Billion
Lodging*
$1.5 Billion
Supermarkets
$1.3 Billion
Gas Stations Amusements Golf & Country Clubs
$754 Million $288 Million $48 Million
*Note: Based on 2% ATAX Source: S.C. Department of Revenue
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$15.9 BILLION
Total Gross Sales 26 % YOY
DATA & I NSIG HTS
MYR has record-setting year Throughout the year, Visit Myrtle Beach's air service campaigns and marketing efforts helped drive interest and traffic to the Myrtle Beach International Airport, which experienced a record-setting year. Here are some of the many highlights to celebrate in 2021:
Honored as #1 Airport in U.S.
Named "#1 Best Small Airport" by USA Today 10Best and "TSA Airport of the Year" for Small/Mid-Size Airport
Set S.C. record for passengers in a month More than 500,000 passengers flew from MYR in July, the most ever for a S.C. airport in a single month.
New service from Southwest Airlines
Year-round service from leading low-cost carrier added in March
Added more than 10 new routes
MYR now serves more than 50 nonstop destinations which is more than any other airport in S.C.
Annual & seasonal markets record growth
Despite the "COVID" dip, all routes saw significant growth with annual markets up by 605,000 passengers (51% YOY) and seasonal markets grew by 854,910 passengers (249% YOY) Source: Airline Data Inc., Volaire Aviation Consulting
3.2
MILLION
Total Passengers 88% YOY
1.6
MILLION
Enplanements 183% YOY
1.6
MILLION
Deplanements 188% YOY
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DATA & I NSIG HTS
Visitor demand remains high Demand for leisure travel to The Beach continues to grow. Annual visitation to the area grew more than 50% from 2009 to 2019 (20.6 million), and this trend returned in 2021 after a down year attributed to the COVID-19 pandemic. The 2021 Visitor Volume Study will be complete in June 2022. Thanks to our marketing efforts, both interest in visiting Myrtle Beach and likelihood to visit all increased from March 2021. More than 1 in 3 (36%) recall seeing an ad for Myrtle Beach in the past 6 months, more than competitor destinations. Among those who recall advertising, 62% indicate it caused them to be more interested in visiting after seeing the ad. 65+ <18
Here's a closer look at who visits Myrtle Beach and where they come from: 65+ 55-64 55-64 55-64 45-54
<18
65+
<18
AGE AGE AGE 35-44
45-54 45-54
$100K149K $100K149K $100K-
149K $75K -99K $75K -99K $75K -99K
35-44 $150K35-44
18-24 18-24 18-24 25-34 25-34 25-34 $0-29K
$150K $150K
$0-29K
INCOME
$0-29K
INCOME INCOME
$30K-74K
White White
RACE RACE RACE
African American African American African Asian American Hispanic Asian Other Asian Hispanic Hispanic Other Other
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1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Charlotte, NC Florence-Myrtle Beach, SC Raleigh-Durham-Fayetteville, NC Greenville-Spartanburg, SC Greensboro-High Point-Winston Salem, NC Columbia, SC Charleston, SC Wilmington, NC New York, NY Atlanta, GA
35%
According to STR data, daily lodging demand for the area was up 35% from the prior year
Top Spending Markets
$30K-74K $30K-74K
White
Top Origin Markets
V I S I T M Y RT L E B E AC H
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Charlotte-Concord-Gastonia, NC-SC New York-Newark-Jersey City, NY-NJ-PA Washington-Arlington-Alexandria, DC-VA-MD Raleigh, NC Columbia, SC Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Florence, SC Atlanta-Sandy Springs-Roswell, GA Greensboro-High Point, NC Winston-Salem, NC
Highlights 2021 KEY ACCOMPLISHMENTS
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KEY ACCOM PLISH M E NTS
New brand welcomes everyone to The Beach
Introducing 60 miles where you belong
Launched in 2021, Visit Myrtle Beach rebranded the area as simply “The Beach”. The Beach brand promotes belonging and welcomes everyone to find their place along our 60 miles of shores and 14 unique communities. The Beach brand further strengthens the destination’s highly successful marketing programs. Extensive visitor, resident, and stakeholder research was conducted to inform the brand development, and thoughtful and inclusive creative executions ensured the positioning reflected visitor experiences and resident sentiment. It has been well received by visitors and stakeholders alike thanks to its laid-back, authentic, entertaining, colorful, down-to-earth, witty and fun elements. The new brand was designed to position Myrtle Beach as a year-round destination of 60 miles of “beach plus” among a high value traveler influencing measurable overnight visitation from our core audience segments.
Core Audience Segments • • • • • •
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Families Couples Multi-Generational Empty Nesters Younger Generation Budget Travelers
Sports Groups Meeting Planners • Tour Groups • SMERF Groups • Reunion Groups
Destination Weddings Girlfriend Getaways • Foodies • Cultural Connoisseurs • Watersports Enthusiasts
•
•
•
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Target Personas
VMB worked with the team at MMGY Global to create the following personas for targeting of creative, social and paid media opportunities.
Beach Sophisticates
Family Tides
OF HOUSEHOLDS
OF HOUSEHOLDS
This is a more affluent group with an average household income of $148k and an average age of 48.
This is a family-focused group with an average household income of $112k and an average age of 47.
Beach on a Budget
Beachin' Boomers
OF HOUSEHOLDS
OF HOUSEHOLDS
This is a younger group with an average household income from $0-150k (avg. $85k) and an average age of 43.
This is an older group with an average household income of $89k and an average age of 52.
32%
24%
13%
31%
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DO IT YOUR WAY AT
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KEY ACCOM PLISH M E NTS
Award-winning marketing helps drive recovery efforts Successful integrated campaigns lead the way As the official destination marketing organization for the Grand Strand, Visit Myrtle Beach’s goal in 2021 was to lead destination recovery and growth through comprehensive and integrated marketing programs that inspired visitation and growth in occupancy, ADR, and tourism expenditures, as well as launch a new “The Beach” brand visitor campaign and community programs. As Covid-19 restrictions eased across the U.S., we launched a new brand marketing campaign focused on driving economic recovery. The refreshed brand and corresponding “You Belong At The Beach” campaign were designed to drive safe, responsible travel to the destination and inspire renewed pride among the community. These innovative and award-winning — awarded US Travel’s ESTO Award for Best Integrated Marketing Campaign —programs resulted in significant increases and new records set for visitation, lodging occupancy and revenue, gross sales and tax revenue for the region.
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SU M M E R CAM PAIG N
BEACH YOUR BEST SELF The summer campaign served as an introduction to our new “The Beach” brand and launched with bold, new “The Beach is for Your Best Self” creative designed for television and out-of-home billboard advertising that showed people exactly how many miles they were from where they belonged, and fresh digital campaigns highlighted real people enjoying The Beach.
1.7
BILLION
Total Impressions
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11.5
MILLION
Clicks Driven
1.8
MILLION Referrals
FALL CAM PAIG N
SUMMORE SEASON
Visit Myrtle Beach’s fall campaign invited visitors to “Summore Season” or “some more” of everything they love about the summer season at The Beach and ditching traditional “fall” fare with an attention-grabbing video series. These eye-catching videos were a success both in paid media & on our social channels.
480 MILLION
Total Impressions
1.2
MILLION
Clicks Driven
209K Referrals
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HOLI DAY CAM PAIG N
Season's BEACHINGS
This year, the City of Myrtle Beach and the Myrtle Beach Area Chamber of Commerce partnered together to organize a new signature holiday event in downtown called Winter Wonderland at The Beach. In preparation for this event our holiday campaign included a printed holiday guide featuring activities and events from all over the Grand Strand, a fun "12 Days of Beachmas" TV spot and paid efforts in linear TV, digital social and search.
294 MILLION
Total Impressions
1.6
MILLION
Clicks Driven
126K Referrals
30K Attendees to inaugural Winter Wonderland at The Beach event
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PAI D M E DIA
The Beach makes a big splash Throughout 2021, Visit Myrtle Beach spent more than $16 million in paid media campaigns designed to drive interest in areas such as leisure travel, air service, groups, meetings and sports, and international travel. These campaigns drove more than 1.8 million partner referrals across display, search and social platforms. In one of our most successful efforts of the year, VMB partnered with the Ellen show to send fan favorite, Kalen Allen, to The Beach for an in-show segment during the “12 Days of Giveaways” special. The episode was a hit and pulled a rating of 1.06, holding 1.7M live viewers’ attention for our 4+ minute segment. The spot generated 5.2M impressions and 1.7M video views on digital and social, as well as a successful sweepstakes with more than 25k entries.
1.7
BILLION
Total Impressions
11.5
MILLION
Clicks Driven
1.8
MILLION Referrals
60 MILES OF BRINGING PEOPLE TOGETHER Give your meeting attendees 60 miles of sun, sand and endless fun outside the meeting room. Plan your next meeting in Myrtle Beach, South Carolina.
MyrtleBeachMEETINGS.com
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PU BLIC RE LATIONS
NAtional media takes notice The public relations team executed a comprehensive earned media plan to stay top-ofmind and gain interest from national media in 2021. The pandemic created challenges when it came to hosting media, so the team pivoted to create hugely effective virtual media missions and FAM tours. Through these efforts, targeted pitching, and our hosting of 18 media and influencers, we garnered strong interest in our 60 miles of beaches and "You Belong at the Beach" messaging. This helped bolster recovery efforts with strong earned media opportunities throughout the year, including a influx of attention coming from media outlets looking to highlight places that were safe, fun, fully open and easily accessible to many travelers.
• #1 Fastest Growing City In US – US News & World Report • 3rd Top City Job Seekers Are Flocking To – Realtor • 6th Most Desirable Places to Live in US – Yahoo! • 10 Best Romantic Food Destinations – Eat This, Not That! • 2021 Travelers' Choice Award – TripAdvisor • 10 Go-To Destinations for Fall Camping – Travel Pulse • America's Best Beach Towns for 2021 – Travel Pulse • Top 10 Summer Destinations – FlightData • 15 Best Affordable Beach Vacations in America – Reader's Digest • Best Value Vacation Home Locations in US – TrueMedian • Top 25 Festive Christmas Town for the Holidays – Travel + Leisure • Best Dog Friendly Beaches in the US – Travel Awaits • Top 25 Beaches in US – TripAdvisor • 10 Best Summer Vacations in US for Families – USA Today 10BEST • Best Small Airport – USA Today • Best Places to Retire in S.C. – US News and World Report • 10 Autism-Friendly Family Vacation Spots – USA Today
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4.2
BILLION
Total Impressions 87% YOY
22K 17
Media Clippings 22% YOY
Media Hostings 55% YOY
KEY ACCOM PLISH M E NTS
Refreshed website shines
High search demand drives interest, traffic online Visit Myrtle Beach's digital properties continued to be key tools for promoting The Beach this year. Rolling out with the new brand launch, VisitMyrtleBeach.com got a refreshed look in 2021, and a renewed focus on quality, high-utility content design to promote the area's restaurants, attractions and 14 unique communities. Throughout the year, The Beach also saw plenty of success in online search, ranking #1 among our competitive set in search demand and seeing strong performances in search popularity on top OTAs such as TripAdvisor, Expedia and Trivago.
Search Highlights TripAdvisor •
#1 for June Domestic Searches
•
3rd Most Popular Summer Destination
•
3rd in U.S. for May Domestic Searches
•
4th Most Popular Fall Destination
•
4th Most Popular Destination for Labor Day Weekend
•
8th U.S. Destination by Traffic (Sept. YTD)
•
11th U.S. Destination Most Viewed by Travelers in 2021
TripTik •
3rd Most Popular Destination for Memorial Day Weekend
Trivago •
4th Top Destination for March
Expedia •
7th Most Popular Thanksgiving Week Destination
8.5 3.3 MILLION
MILLION
Total Users in 2021 (16.6 Million Pageviews)
Total Users from Organic Google Search in 2021
Decrease in Bounce Rate vs. 2020
Increase in Average Time on Site vs. 2020
15% 60%
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KEY ACCOM PLISH M E NTS
Aligning The Beach with national brands & events Partnerships pave way for increased exposure Throughout 2021, Visit Myrtle Beach partnered and collaborated with top brands on unique promotions that drive awareness and demand for the destination in non-traditional tourism channels. These partnerships are highlighted by placements, promotions, and events that offer exposure through brands like Entenmann’s, Bush’s Baked Beans, Utz, Advance Auto Parts, David’s Bridal, Buffalo Wild Wings, Spirit Airlines and more. Both The Beach and its partners were able to take advantage of these co-op opportunities for added reach and credibility that comes with being seen alongside brands consumers already know and trust.
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Top Promotions
Here's a look at some of the most successful brand partnership contests & sweepstakes of the year:
Bread & Butter Summer Promotion
Golden Flake Great Southern Road Trip
Rowdy Energy w/ Kyle Busch & Camping World Sweepstakes
JULY 1 - AUG. 31
JULY 1 - AUG. 31
JULY 1 - AUG. 31
Total Entries
Total Entries
Total Entries
175K
30K
10K
54th Annual World Championship Chili Cook-off
Taking place in September, the 54th Annual World Championship Chili Cook-off was a great opportunity for VMB to partner with a national brand in Bush's Baked Beans, to bring a nationally-recognized signature event to the area. In addition to drawing more than 200 teams and 18,500 attendees to the event in the heart of downtown, the competition drew significant media coverage for The Beach with a total of 27+ million in reach.
Actor Brian Baumgartner of "The Office" samples chili at the event.
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KEY ACCOM PLISH M E NTS
Sports program shows fans they belong at The Beach Partnership amplifies reach & generates revenue This year, Visit Myrtle Beach entered into a new 5-year media and promotional partnership with JMI & PlayFly Sports. This partnership includes 12 college and university sports programs, one NFL Team and three conference basketball tournaments, which offer various opportunities to promote The Beach to a wider, national audience. The sports partnership program offers the opportunity for our partners to participate in co-op programming with major brands like Ford, Pepsi, BMW, PNC and more.
5 YEARS
Length of agreement for partnership with JMI & PlayFly Sports
12
Number of Sports programs included in agreement including NCAA & NFL
Ultimate Fan Battle
In conjunction with Visit Myrtle Beach's sports partnership program, our team launched the Ultimate Fan Battle contest in November. This fan engagement effort using the Flip.to advocacy platform reached more than 320,000 fans.
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KEY ACCOM PLISH M E NTS
Group travel bounces back Team adds in-person trade shows, virtual site visits After a year full of cancellations and restrictions, group travel opportunities began to return in 2021. The VMB group sales team worked diligently to adapt to the new normal generating nearly 600 group leads, more than 345,000 room night leads, and more than 256,000 definite room night bookings for the destination. Their efforts generated three in-person trade shows in Myrtle Beach: Sports Express, Meetings Today Live and Accent East. The team also attended 40 trade shows in 2021 including industry-leading events like ABA, Connect Marketplace, TEAMS Conference, HelmsBriscoe ABC, Spotlight on the Southeast, IPW, Travel South International & Sports ETA. In addition, they added new virtual site inspection tours through Threshold 360 for TIP investors and municipality venues.
Site Visits & FAM Tours
Trade Shows
Definite Room Nights
Group Leads
GOAL
ACTUAL
38 40 240K 700
42 40 256K 599
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KEY ACCOM PLISH M E NTS
The Beach's sports tourism opportunities continue to grow in new & exciting ways Fencing, eSports some of the many new options Thanks to the efforts of the Myrtle Beach Regional Sports Alliance — combining Visit Myrtle Beach, the City of Myrtle Beach and our other local sport tourism partners — sports tourism generated $146 million in direct spending in the City of Myrtle Beach this year. In 2021, the team added a number of new indoor sporting events along the Grand Strand, including nationally-known Youth Basketball events such as Hall of Fame Coach Sylvia Hatchell’s Beyond Amazing Team Camp, Big Time Hoops Circuit of Champions, a USA Fencing Regional event and four new youth wrestling events. The area’s outdoor venues also hosted new events including U.S. Track & Field sanctioned NSAF Meet of Champions and new softball events from Global Sports League and USSSA. Our team also continued successful partnerships with major sporting events and other signature events that reach a national audience such as the ESPN Events-owned Myrtle Beach Bowl and Myrtle Beach Invitational, the Beach Ball Classic and the 25th annual running of Myrtle Beach Marathon. VMB completed an Esports feasibility study with national consulting firm AECOM, which helped the area determine target segments and venues for hosting future Esports events. VMB also began sponsorship of eSports events such as the NASCAR iRacing Collegiate Series powered by NACE Starleague.
$146 MILLION
28
Direct Spending attributed to sports tourism in 2021
*Includes $13M in tax revenue
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$1.28 BILLION
Size of global Esports Market, according to AECOM feasbility study
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KEY ACCOM PLISH M E NTS
Partnership drives rounds for 'Golf Capital of the World'
Golf Tourism Solutions key to efforts with golfers With more than 90 outstanding courses to choose from, golfers flocked to The Beach in record numbers this year, driving rounds and revenue to significant increases over pre-Pandemic levels. A big factor in this success was Visit Myrtle Beach's partnership with Golf Tourism Solutions, the primary golf tourism marketing organization for the "Golf Capital of the World". Together we created a year-long marketing program that augments the VMB leisure and air service campaigns through advertising, content development, social media and more. One of the many successful initiatives the program produced in 2021 was "The Charlie Rymer Golf Show" which aired on CBS Sports and iHeartMedia. This series features Golf Channel analyst Charlie Rymer playing golf at local courses with high-profile golfers, celebrities and other golf personalities.
$104.3 MILLION
Total Golf Revenue 17% vs. 2019 46% vs. 2020
2.37 MILLION
Total Rounds Played 12% vs. 2019 19% vs. 2020
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ABOUT US
Meet the VMB Team In addition to being a big year for tourism, and for Visit Myrtle Beach with the launch of a new brand, it was also a big year for our team with several new members joining our staff, including a new Chief Marketing Officer. Here's a look at the 2021 VMB team:
Stuart Butler
Chief Marketing Officer
Diane Charno
VP, Brand & Communications
Bob Harris
Executive VP of Sales
Jen Brunson
Katie Hunter
Chris Mowder
Johanna Hodge
Marketing Coordinator
Content Coordinator
Associate Creative Director
Partnership Program Manager
Sandy Haines
John Muse
Video Producer / Photographer
Taylor Sellers
Jonathan Paris
Sports Development Manager
Exec. Director of Sports Tourism
Cynthia Mohr
Mary Carman Isenberg
Senior Sales Manager
Sales Ops Mgr.
Julie Ellis Public Relations Manager
Lisa Parisi
Group Tour Sales Manager
Assistant Sales Manager
Melanie Doty
Lori Lampo Meetings Sales Manager
Kimberly Hartley
Specialty Market Sales Manager
International Sales Manager
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Learn more about Visit Myrtle Beach's marketing and sales programs, and get the latest data and insights at Myrtle Beach Area CVB Partner Connect!
MyrtleBeachAreaCVB.com