Caribbean Travel Marketplace Magazine Issue 1| 2019 by Pelican Publishers

MAGAZINE

BEYOND

BEACHES

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Publisher Pelican Publishers Editorial & Creative Director Pelican Publishers

GRAPHIC DESIGN & Layout Pelican Publishers Editor Elena Lynch Marketing / Sales MAPCO Printers PHOTOGRAPHY Jamaica Tourist Board CONTRIBUTORS Lorraine E. Lattie Leisha Wong Nazma Muller Meleisa Witter Diane Ellis Alicea James

The Caribbean Travel Marketplace magazine is published at the behest of the Jamaica Tourist Board.

MAGAZINE

ÂŠ 2019 Pelican Publishers Limited. No part of this publication may be reproduced or utilized in any form or by any means, electronically or mechanically, including photocopying, recording or by any information storage retrieval system without written permission from the publishers.

message from the

Minister of tourism

I am delighted to invite all buyers, sellers

for tourism partners and is a critical tool

and other important stakeholders in the

in fostering partnerships and growth

tourism industry to the 37th edition of

within the sector for the host country

Caribbean Travel Marketplace (CTM),

and as a region.

taking place from January 28-31, at the Montego Bay Convention Centre.

Over the years, the successful partnerships created via CTM have proven to be

As you know, CTM Caribbean Travel

very lucrative to all parties involved. This

Marketplace brings together hotel and

is perhaps because CTM offers a unique

destination representatives; wholesalers

environment for major local producers

and tour operators; online travel agencies;

to meet with travel wholesalers and tour

Meetings, Incentives, Conventions and

operators, for brief pre-arranged meetings.

Exhibitions (MICE) planners; and members of the media for critical business meetings.

I am sure that this year will also be a great success. You will all experience the beautiful warmth of our island Jamaica

Jamaica which will play host to such a

and I therefore encourage you to take

prestigious event and I am honoured we

some time out to explore what we have

have been selected again to do so.

to offer.

Throughout the years, CTM has proven to be a highly beneficial marketing event

HON. EDMUND BARTLETT CD, MP minister of Tourism

caribbean travel marketplace magazine

This is a very monumental occasion of

message from the

Director of tourism

On behalf of the Jamaica Tourist Board I

From the “Grand Market” opening

am pleased to welcome all the delegates

ceremony to one-on-one interactions on

to Destination Jamaica for the 2019

the trade floor; to spontaneous exchanges

staging of the CHTA Caribbean Travel

over lunch; to unwinding at the “Sandals’

Marketplace, the region’s largest and

80 Degrees and Palm Trees” closing

most important tourism marketing event.

party, we will reflect the region’s source

I am so happy that you were able to be

markets and create memories together.

here in Jamaica, home of the One Love phenomenon.

But what would our gathering be without

caribbean travel marketplace magazine

some time to explore and discover the For three exhilarating days, the leaders

magic of Jamaica. Nowhere else in the

and principals of the region’s tourist

world can you find her magnetic vibe,

industry will converge at the Montego

nowhere else could have given birth to

Bay Convention Centre and participate

her soul stirring and irresistible rhythms

in pre-scheduled appointments between

and nowhere else could have produced

suppliers and buyers. These sessions and

her eclectic cuisine.

negotiations are pregnant with possibilities and potential that will positively shape

Again, welcome to Jamaica!

the trajectory of the region’s vital travel

One Love!

and hospitality sectors.

Donovan White Director of Tourism

message from the

President JAMAICA HOTEL AND TOURIST ASSOCIATION (JHTA)

The Council and members of the Jamaica

services to thousands of persons at once

Hotel & Tourist Association (JHTA) join me

is a big boon for hotels, attractions, air

in welcoming all delegates to Caribbean

and ground transportation companies,

Travel Marketplace 2019.

restaurants and more.

As proud co-hosts on the island, we are

For the JHTA, Caribbean Travel Market-

honoured to share our beautiful “Home”

place is much more than a trade show.

with our partners in the hospitality and

We see it as an important occasion to

tourism sector across the Caribbean and

welcome old friends, make new ones,

internationally. Our JHTA members repre-

update ourselves on trends in hospi-

sent six resort areas covering the main

tality and tourism within the Caribbean

tourism centres – Negril, Montego Bay,

community and beyond and share our

Ocho Rios/Runaway Bay, Port Antonio,

news of the expansions and innovations

Kingston and the South Coast. We urge

here in Jamaica.

you to explore our island while you are here.

Our wish for everyone is a truly satisfying experience and we extend an invitation

The annual Caribbean Travel Marketplace

to visit with us again, soon.

development generator for our individual islands and the region as a whole. The opportunity to market our products and

Omar Robinson President, JHTA

caribbean travel marketplace magazine

is a very important tourism and economic

See the Difference...

graphics@pelicanpublishers.com 1.876.978.8377 | 1.876.978.0048

contents issue 1 | 2019

in this issue 12 18 22 26 32 40 44 48 52

Jamaica Beyond Beaches... The Airbnb Revolution Sandals Montego Bay Expanding the Eco-Tourism Experience Your Jamaican Spa Experience... Overhauling the Jamaican Road Network South Coast Tourism UNESCO Recognizes Reggae Music...

56 58 64 68 72 76 80

Melia Braco Village... The Emerging Cannabis Industry Exotic Boutique Property... Eclectic Dining... Kingston Culture Capital Reggae Marathon... Your Ultimate Guide to the North Coast

Exploring Medical/Health & Wellness...

caribbean travel marketplace magazine

Jamaica, caribbean travel marketplace magazine

Beyond

Beaches one destination for all

Whilst the World may be most familiar With Jamaica through a sun-drenched lens of lazy, beach days—the gentle Wind rustling through the leaves of a coconut tree above you, and the sound of the Waves lapping at your feet—in truth, Jamaica, is so much more. it is an island of contrast; experiences set in

direct Juxtaposition With each other. it is surprising and unexpected and keeps its visitors guessing…and coming back for more.

jamaica beyond beaches

The “Land of Wood and Water” is just over 4,000 square miles of diverse topography—from the low lying plains of St. Elizabeth, to the highest heights of the Blue Mountains; deep rivers of ice blue fresh water, to the disruptive Cockpit Country with its sinkholes and caverns. And yes, the coastline, a rugged example of contrasts; the black sand kind, the powder white sand kind, and the dramatic cliff-jumping kind. And just as the geography is diverse, so too are the adventures that await each visitor. So what is there beyond the beaches?

From the top to the Bottom For those visitors looking to venture off the well-trodden beaches, a wealth of attractions and adventures that will allow them an intimate experience with the island will confront them. Let’s start at the top. The Blue Mountains were recently designated a World Heritage Site by the UN, and offer visitors a unique view of the island from an elevated vantage point. With the Blue Mountain Peak Blue mountains

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rising high above the mist, you may be moved to

more so. And the Blue Mountain range delivers the finest.

take on the full hike to the peak (7,402 feet high),

Wallenford, Old Tavern Coffee Estate, Mavis Bank, Bawk

a challenging 7-mile trek. However, for those not

and Twymans are just some of the coffee producers

quite ready to take on the full peak, connect with

that offer tours of their operations.

a local guide and explore the hiking trails from Holywell. No matter your level of adventure, the

It is not just coffee that is cultivated in the Blue Mountains.

five family-friendly trails will allow you to explore

Hillsides are lined with vegetable patches of callaloo,

safely. Camping, and picnicking are also available

pumpkin, ginger, and a wealth of local bounty. Some

at Holywell. Prefer two wheels? The Blue Mountain

of these farms now offer farm to table dining experi-

Bicycle Tour is for you…and it’s just the best part…

ences. EITS Café, and Blue Ridge, offer perhaps the

all downhill!

most innovative and gourmet experiences…. Food that is fresh, clean and bursting with delicious flavour.

The Blue and John Crow Mountains National Park is one of the largest migratory bird sites in the Carib-

Another way to enjoy breathtaking views of the island,

bean. What this means is that more than 120 species

is by way of the Rainforest Sky Explorer in Ocho Rios,

of birds escape to Jamaica’s tropical rainforest to

at the family-friendly attraction, Mystic Mountain. This

escape the harsh winter. Look closely and you may state-of-the-art chair lift carries visitors 700 feet above be able to see one of Jamaica’s 28 endemic birds the treetops for unforgettable vistas. Zip back down in the National Park, along with 100 native species. to Earth on one of the custom-designed bob sleds, or through the trees on the zip line. If you need a little help, bird watching experts are on hand offering tours.

From the mountain tops to the depths of the earth….

Jamaican coffee is as indigenous to the island as

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Red Stripe Beer and Appleton Rum. Perhaps even

Blue mountain Bicycle tours

Jamaica’s underground caves and sinkholes, offer an adventure of a different kind. Located in the heart of

jamaica beyond beaches

the island, Cockpit Country holds the historical and

helped to define the direction of global popular

cultural heart of the island. As the location where

music for over 50 years. And the man who helped

many of Jamaica’s Maroons community ran away

put reggae music on the map—Bob Marley.

and settled, the Jamaicans who still live in the wider community, cherish and protect the cultural heritage

Marley’s presence can be felt throughout his

of the country’s early people — crafts, food, music, art,

former home located on Old Hope Road. From

and oral stories are kept alive here. For the adventur-

the small kitchen where he blended his morning

ous, venture down into the maze of cave systems, to

juices, to the front drive where he played football

get a more intimate experience of life under ground.

and verandah where he gathered with friends. Part studio, part commune, this haven now pays

Culture town — KInGSton

homage to the star as a museum, with musical

Descending the Blue Mountain range, visitors find

and lively tours led by passionate musicians. To

themselves in the hustle and bustle of Kingston. Far

experience the evolution of the music, head back

from the powder white beaches of Jamaican postcards,

up the hill on a Sunday evening to Dub Club,

Kingston offers the real Jamaican experience. The

where the next generation of reggae sensations

cacophony of city sounds, intertwined with the

gather for live music sessions.

smoky essences of street food delivers a barrage on the senses, and it is here that the soul of the country finds its beat. And that beat is reggae music. Mento, ska, rocksteady, dub, dancehall, reggae. Music that has

A visit Downtown Kingston, to Jamaica’s National Gallery, takes visitors on a journey through the island’s cultural and visual heritage. Established

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continuing to redefine Jamaican art in dynamic ways. But art exists beyond the walls of the Gallery. Paint Jamaica is a testament to how art can uplift the quality of lives. Located close to the Gallery, also in Downtown Kingston, is Fleet Street. Whilst the sometimes volatile surrounding communities have placed a negative undertone on Downtown, an invigorated corporate and community-based commitment is helping to change that. Paint Jamaica is part of that community impetus. Vibrantly painted murals throughout the

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Fleet Street area work to uplift in 1974, it is the oldest and largest public art museum in the

the community and transform

English-speaking Caribbean. Its permanent collection speaks to the

the negative stigmas surround-

storied, sometimes painful, yet always emotive journey of Jamaicaâ&#x20AC;&#x2122;s

ing them. From Paint Jamaica,

history. A comprehensive collection of early, modern and contem-

grew Plant Jamaica, and Life Yard

porary art, alongside retrospectives of Jamaican masters, showcases

(a sustainable farm that works

a holistic vision of Jamaicaâ&#x20AC;&#x2122;s art history. Guest curated temporary

to support the area), is located

exhibitions celebrate the vibrant host of emerging artists, who are

across from 41 Fleet Street.

land of water When all is said and done, Jamaica is the land of wood and water. From cliff-diving beaches to hidden waterfalls, winding and roaring rivers, bottomless lagoons and magical mineral-infused pools. Here are some of the best. Reggae Falls in St. Thomas is an impressive vertical curtain of water. This “hidden” treasure can be

rIo Grande raftInG

found off the beaten path, and you will most likely need a guide to help you cross the ford to access

the harbour in Port Antonio, the pastime was

it. Benta Falls, is located at the other end of the

glamourized by Port Antonio’s most infamous

island, just nine miles outside Negril. Whilst this

resident, Hollywood star, Errol Flynn. Whilst in

too takes a little effort to access, the refreshing

Port Antonio, immerse yourself in the refreshing,

collection of seven waterfalls and blue lagoon are

cooling bottomless (well 100-200ft deep) waters

well worth the trek.

of Blue Lagoon, made famous by the 1980 movie Blue Lagoon with Brooke Shields.

It is perhaps one of the most iconic water experiences in Jamaica — rafting on the Rio Grande,

There is just something magical about the water

the birthplace of river rafting. Originally intended

in Jamaica, but none as revitalizing as Milk River

to carry bananas from the plantations inland, to

Bath in Clarendon. Said to have some of the most radioactive waters in the world, visitors are advised not to spend more than 20 minutes in a bath, and not indulge more than three times per day. However, it is said to also cure such ailments as rheumatism, sciatica, liver disorders and nerve conditions. Stepping beyond the beaches enables visitors to explore that which truly defines Jamaica’s diversity beaches are among the world’s most beautiful, but Jamaica is so much more. From the top of the mountains to the bottom of valleys, and everything in between, Jamaica is a destination that invites you to come, and stay for a while. Because as they say, “Once yOu gO, yOu knOw.”

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as a travel destination. There is no doubt that the

reGGae fallS

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The

Revolution

airbnb

If you have a desIre to share, a room wIth a bed to spare and other basIc amenItIes to accommodate another human beIng you could be startIng your own tourIsm busIness. sInce a tourIst Is defIned as a

Economists and scholars refer to this new economic structure as the “Global sharing economy,” characterized by consumer-to-consumer transactions via an online platform. Companies like Airbnb facilitate

person who is travelling or visiting a place

seamless consumer-to-consumer transactions on an

for pleasure, just about anyone who has

international scale, allowing hosts worldwide to rent

left hIs usual place - and I’ll be lIberal and

their properties to tourists from any part of the globe

say country - of abode wIll suffIce. so

with the click of a button.

go ahead, set up that room and fInd your ‘tourIst’.

Airbnb is not a fad that will slowly fade away in a decade’s time. Rather, Airbnb is illustrative of the

The conceptualizers of the fast growing movement

marked shift from a producer-to-consumer-based

- now known to most travellers as Airbnb, have recog-

economy to a global sharing economy based on

nized something and are capitalizing on it.

consumer-to-consumer transactions via the Internet.

Bringing technology in the mix by way of an online service platform, the youngsters have found the ideal way to bring homeowners with room(s) to spare in contact with persons seeking a short term rental. This pivotal moment started when twenty-somethings, Airbnb co-founders Joe Gebbia and Brian Chesky, found themselves short on money when their rent in San Francisco, California, was more than they could afford. Already employed full-time, Gebbia and Chesky needed a way to quickly supplement their incomes in order to make their rent payment. At the time, San Francisco was hosting a major design conference, and all local hotels were sold out. Realizing they could fit a few air mattresses in their apartment, Gebbia and Chesky embraced their entrepreneurial spirits for a place to stay during the conference and lo, the international “home-sharing empire” Airbnb was born. The entrepreneurs built their own site and named it “Air Bed and Breakfast,” because in addition to providing air mattresses to sleep on, Gebbia and Chesky would prepare breakfast for their guests every morning.

caribbean travel marketplace magazine

and rented these air mattresses to tourists looking

With sixty million users worldwide, Airbnb is just one

having ever owned their vacation property, and still

success story that has emerged as a result of the new

feel at home (Santolli, 2017).

sharing economy. Not to be completely outdone, Jamaica has a local success story. ProHomesJA is

From the perspective of a tourist, one of the most

Jamaica’s very own premiere alternative vacation

important components of any successful trip is the

rental service, specializing in affordable short-term

planning stage. The fact is that, decisions made

luxurious, comfortable, safe, and secure housing

during the travel planning stage could ultimately

accommodations in Kingston and the surrounding

make or break the overall travel experience. Some of

areas.

the top essential factors of travel planning include:

caribbean travel marketplace magazine

booking the right flight, securing dependable local The success of the Airbnb movement can be attributed

transportation for the duration of the stay, and finding

to the zeitgeist in which it operates. To be fair to the

comfortable enough accommodations. In the past, the

movement, whether accidental or not, it manages

grand and sometimes luxurious yet overly expensive,

to demonstrate the “true innovative spirit of collabo-

crowded, and heavily marketed brand named hotels

rative consumption” that defines twenty-first century

around the world, would be a tourist’s first choice,

start-up companies. It provides consumers with

in relation to booking a temporary home-away-

a twenty-first century alternative to the traditional

from-home. Today, it is safe to say that, Airbnb—the

hotel reservation system with its online platform

online global community connecting budget savvy

that merges each of the above characteristics of the

tourists with private residential renters, remains the

sharing economy: service provision; participation in

foremost leading marketplace for short-term housing

an online community; and collaborative filtering. The

accommodations, worldwide.

result is that people can travel internationally without

Montego Bay

SWIM-UP SUITES

SandalS Montego Bay, waS refurBiShed laSt SuMMer. now the all-incluSive flagShip reSort haS a new edge in the forM of extravagant love neSt Butler SuiteS. theSe luxuriouS hideoutS – eSpecially the Beachfront roMeo & Juliet

caribbean travel marketplace magazine

one-BedrooM Butler villa Suite – are located on one of JaMaica'S BeSt private BeacheS.

sandals

OVER WATER WEddIng chAPEl

OVER WATER VIllAS AT SAndAlS ROyAl cARIbbEAn

lObby AREA

smart TV, while the living room boasts beautiful, elegant

Italian, Caribbean, seafood, Japanese teppanyaki,

furnishings, a fully stocked bar and another smart TV. The

sushi, Pan Asian, Thai, British pub fare, classic French,

lavish spa-style bathroom features a walk-in overhead rain

French brasserie, French patisserie, creperie, Napolitan

shower and a soaking tub for two. The patio is the perfect

pizza, seaside grills, Southwestern, grilled specialties,

spot to relax – either in the Tranquility Soaking Tub or for

Mediterranean, Southern American and tapas, as well

dinner, at the bistro set. A personal butler is on hand to

as a steakhouse. Each of its gourmet restaurants is

deliver 24-hour room service, including dishes from the

run by world-class chefs and meals are served with six

top-class restaurants, such as Bombay Club and guests

varietals of Robert Mondavi Twin Oaks® wine at no

have access to a new overwater bar, with overwater

extra cost. Special dietary requirements are catered

hammocks, swings and fire-pits – which they can’t seem

to – just say the word.

to wait to hit at sunset.

Sandals Montego Bay is a foodie’s heaven, offering

caribbean travel marketplace magazine

The master bedroom features a king-size bed and HD

Of course, Sandals wouldn’t be Sandals, if it didn’t offer unlimited premium spirits, including Appleton Estate rums. Its latest addition, the Latitudes Over-water bar is now a favourite watering hole on the property. A shuttle bus makes frequent runs to two nearby Sandals resorts, so they operate like one giant megaresort. Should you wish to diversify your gastronomic experience beyond the cuisine on offer here, it’s a quick ride to Sandals Royal

SandalS MonTEgo bay MaIn bar

Caribbean for a dragon boat ride to Royal Thai restaurant, which has its own private island. The fitness freak and fun bunny will love the extensive range of watersports, including waterskiing and tubing (with purpose-built, professional Mastercraft boats), wakeboarding, bodyboarding, aquatrikes (peddle across the sea), snorkeling, glass-bottomed boats, Hobie Cats, windsurfing, paddle boarding (upper body workout extraordinaire), and kayaks. PADI-certified divers will head

ovEr WaTEr vIllaS aT SandalS royal carIbbEan

straight to the dive center on site (use of equip-

inclusions and activities, with functions and meetings

ment and diving trips are included). Guests who

tailored to the specific needs and requirements of

are interested in a certification course can take

each organisation. This includes complimentary use of

introductory courses and do their first dives for a

equipment and facilities and designing team-building

nominal fee. Tours along the coast can be booked

activities that are fun and effective.

with Island Routes, which is located in the lobby.

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Royal treatment in Barbados, too… Pay a nominal fee to access The Red Lane Spa,

The all-new, all-suite resort at Sandals Royal Barbados,

which has its own private pool and tranquil treat-

well-positioned in the lively St. Lawrence Gap area,

ment rooms. The salon is a popular preparation

features a number of Sandals firsts: the first rooftop

area for bridal parties and Weddings can be

pool and bar, the first four-lane bowling alley, and

scheduled for the garden chapel, on the beach, in

the first men-only barbershop. The Sandals culinary

the overwater pavilions, or in a freshly completed

adventure has expanded to feature two new restaurants

overwater wedding chapel.

– the American Tavern and Chi Asian. This 222 all-suite

As usual, the offers and specials abound, with free rooms for groups, personalized event expertise and support for meetings, galas, seminars, conferences and reunions. Meetings & Incentives group programmes and services feature exclusive

resort also feature Skypool Suites, Swim-up Suites, and Millionaire Suites, as well as international cuisine at five restaurants, and a 15,000-sq.-ft. spa. Along with Its Butler Elite service guests can also enjoy exclusive exchange privileges with nearby Sandals Barbados.

Expanding Eco-Tourism Experience the

One gOOd thing tO cOme Out Of climate change is the grOwing cOnsciOusness amOng travellers Of the impact that they can and dO have On 28

destinatiOns

ecotourism

With the introduction of a ban on single-use plastic bags as of January 1, 2019, Jamaica has signalled its awareness of the problems that pollution pose, and the “nuh dutty up Jamaica” campaign, led by the Jamaica Environment Trust, is raising awareness of the pressing need for every tourism experience to be as “green” as possible. Many visitors are showing their concern about the environment by opting for eco-friendly accommodation and attractions that bring them up close and personal with the real Jamaica and real Jamaicans. Ecotourism is often used loosely to refer to natural attractions and anything with ‘green’ elements. However, ecotourism is really meant to natural and cultural importance. This is why fees are charged so that the funds can be used to protect and preserve the sites.

in natural areas. It contains educational and interpretation features. It is generally, but not exclusively, organised for small groups by specialised and small locally owned businesses. Foreign operators of varying sizes may also organise, operate, and/ or market ecotourism tours, generally for small groups. The intent is to minimise negative impacts on the natural and socio-cultural environment, support the protection of natural areas by generating economic benefits for host communities, organisations and authorities that are responsible for conserving natural areas; creating jobs and

ecotourism as all nature-based forms of

income opportunities for local communities; and

tourism in which the main motivation of the

increasing awareness among locals and tourists of

tourist is the observation and appreciation of

the need to conserve natural and cultural assets.

The World Tourism Organisation defines

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benefit areas protected because of their

nature as well as the traditional cultures prevailing

he Blue and John Crow Mountains

One of the important things that JCDT does is to

National Park, which is now a UNESCo

help local communities with community tourism

World Heritage Site, remains one of

planning, development and training. Its focus tends

Jamaica’s most enduring and beguiling

to be in the Rio Grande Valley, Maroon communities

eco-attractions. And the Jamaica Conservation

and the communities around Holywell and the Peak

and Development Trust, which manages it, works

Trail. JCDT has almost finished a two-year project

hard to ensure that the Park’s fragile ecosystem is

working with communities in the Rio Grande Valley

protected, even as it encourages all Jamaicans to

which should see new opportunities and places to

explore and appreciate its majestic beauty.

see, led by members of the local communities, by

who hike the Blue Mountain Peak Trail to pay the fees.

Many may consider the perennially popular North

The two-tiered legislated fee (Ja$200 for residents

Coast tours, such as Dunn’s River, Blue Hole and

and US$20) aims to encourage every Jamaican to

Mystic Mountain to be ecotourism attractions. There

make the ascent, subsidised by visitors’ contribu-

is even the intriguingly named Chuck Norris Secret

tions. The enduring popularity of the Peak climb

Falls, where you can swing into waterfall-fed pools via

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mid-2019.

encouraged JCDT to improve facilities at Portland

a rope Tarzan-style, jump off cliffs or hike through the

Gap, the halfway point on the trek. They have also

rainforest on secluded trails. Hopefully these experi-

increased the number of guided tours at Holywell

ences can be further “greened” by the introduction

Recreation Park, just 45 minutes’ drive from Kingston.

of biodegradable packaging and recycling initiatives.

The Discovery Centre is almost complete so visitors

The private sector community in the town of Ocho

will be able to learn how people like the Maroons

Rios, for instance, could undertake a campaign to

have lived in harmony with Nature for centuries. In

recycle plastic bottles or to use them in creative

addition to the fully furnished log cabins, stargazers

ways – perhaps train Jamaicans to make craft or

JCDT encourages both residents and non-residents

can also rent tents.

useful objects that could then be sold to visitors.

ecotourism

In the parish of St Ann, the rootsical culinary experience Stush in the Bush takes visitors right back to the land to see where their food comes from. A tour of the farm is short, extremely informative, and fascinating for those who want to learn about the organic veggies, provisions and herbs grown and served up super fresh. You can pick your own greens for your salad. Bring your own wine if you like. Stush in the Bush has tapped into the rise of a global consciousness about the link between food and

hummingbirds, as they flitter from flower to flower.

health, as well as the millennials’ need to detach

Mockingbird Hill’s “garden” is 6 1/2 acres of lush,

and unplug from hectic city life. A total reset of

organic trees. A short drive away from waterfalls, deep

mind and body, the experience begins on the

forests, and botanical gardens along the north coast,

drive up into the hills of St. Ann. The view over the

the hotel is Green Globe-certified, with meals made

valley and coastline alone is calming. Fresh fruits

from locally grown produce. The resort sponsors

and condiments such as pepper sauce and salad

an art class for its employees, in which they learn to

dressing top off the perfect eco-experience.

transform recycled paper into craft, which they can

In the Port Antonio area the famous Hotel Mockingbird Hill is set in excellent birding and hiking country.

sell. The owners also make an annual contribution to offset the hotel's carbon emissions.

Here you can experience nature in comfort and

Also in Portland, Zion Country Eco Beach Cabins are

style. No roughing it here. Have breakfast with the

set on an acre of land with its own private beach. Nature lovers, backpackers, and low-budget travellers love the distant view of the John Crow Mountains and hammocks. Rainwater is collected for the bathrooms and showers, while glass, paper and plastic waste are recycled. An oldie that has stood the test of time, Strawberry Fields Together, in St. Mary, is named after the popular Beatles song, Strawberry Fields Forever. This ’70s baby surrounded by thousands of acres of undeveloped coastline, one of the last unspoiled stretches along Jamaica's north coast. Its miles of coastal trails, hidden waterfalls, empty beaches, and colonial ruins remain a favourite for eco-lovers, who explore the surrounding area on horseback or foot. Boats can be hired to go

caribbean travel marketplace magazine

is set on 18 acres of nature reserve and sanctuary,

snorkeling and fishing. 31

n Montego Bay, the Ahhh...Ras Natango Gallery and Garden stands high above all the other attractions as a leader in ecotourism. Perched 2,000 feet above

the town, the property is home to more than 100 different species of plants and flowers. So of course there are birds everywhere, feasting on the free food. For the Nature lover, this is Paradise. You can even feed a hummingbird, if you desire. Ras, Tamika and family have made this one of the most enchanting and recommended attractions on TripAdvisor, by being excellent examples of how ecotourism can and should work. Tapping into the

caribbean travel marketplace magazine

natural beauty of the Jamaican landscape, they have created a truly awesome experience for the

artistically, and one can buy paintings and craft items

visitor, teaching them about Jamaica’s botanical

made by their own hands. The discerning traveller

bounty, while offering sterling Jamaican hospitality.

does not want a plastic, mass-produced ashtray made

Many reviews said “they made us feel like we were

in China. They want something made in Jamaica, by

a part of their family”. And this is really one of the

a Jamaican, from Jamaican ingredients or materials.

many incalculable benefits of ecotourism: how it

As we seek to genuinely embrace ecotourism, we

connects the community to the outside world – on

must find ways to give them a likkle piece of Jamaica

their terms. Ras gives tours of the garden, which

to take home that comes from the heart, and does

boast many unusual plants. The family is also gifted

not hurt the land we love.

Your Jamaican

SpA ExpEriEncE Re-imagined

Wild GinGer ViP TreaTmenT room

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Jewel Grande

Montego Bay ResoRt & spa Housing tHe Caribbean’s first and only Himalayan salt tHerapy lounge and JamaiCa’s first Quartz tHerapy ritual room, Jewel grande’s two-floor italian villa inspired

grande spa is tHe ultimate wellness oasis. SPa BaTH

best spas

As guests enter through the grand wooden doors into the two-floor spa, they are welcomed by the fresh scent of lemongrass and an overhead skylight that pours sunshine

Himalayan SalT lounGe

onto the internal herb garden – which guests are encouraged to pick from to infuse into world-class treatments such as the Jamaican Bush Bath. Boasting 30,000 square feet, the spa is comprised of 14 treatment rooms, including two private couple’s suites and two VIP suites, a relaxation lounge with ocean views, a steam and sauna with outdoor mineral water soaking pools, and an Ayurvedic Treatment Ritual room with a Shirodhara and detox soaking tub. Glowing with pink and white Himalayan salt bricks, guests can revel, stretch or nap in the positively charged ions of the spa’s signature Himalayan salt room in a temperate climate.

QuarTz TreaTmenT TaBle

Keeping a stronghold on wellness innovation, the comfort of warm sand, the Quartz bed takes on the shape of the body with zero gravity comfort resulting in deep relaxation for the mind and body. Rounding out its offerings with facials, haircuts, make up, waxing, and more, the award-winning Grande Spa caters to guests of all ages with a

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spa provides the MLX Quartz bed. Emulating the

kid-friendly menu of natural facials, massages, 35

manicures, and pedicures and hair braiding services.

Jamaica Inn

CoTTaGe oCean VieW Bedroom

Opened in 1950, Jamaica Inn is a small, elegantly timeless resort located in beautiful Ocho Rios, Jamaica. There are sweeping views of the Caribbean sea from every room and this eight-acre

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property boasts a 700-foot premier private beachâ&#x20AC;&#x201D; often considered among the best in the Caribbean. The Innâ&#x20AC;&#x2122;s ocean spa is set on an idyllic bluff overlooking the sea. The treatment facilities are in thatch-roofed huts with hand-carved wooden pillars, surrounded by tropical gardens. The Ocean Spa emphasizes spirituality from the earth through the body & mind. CoTTaGe deCK VieW

oCean SPa moonliGHT maSSaGe

Each treatment, from a variety of massages, to reflexology, to a unique water treatment is designed to soothe and nurture the body, mind and spirit. Guests can enjoy a range of relaxoCean SPa Sauna

ing spa treatments to include manicures and pedicures, body wraps, customized facials, and full body and prenatal massages and even scalp treatments. It’s no wonder that the 2018 World Spa Awards has recognized Jamaica Inn’s Ocean Spa as the Caribbean’s and Jamaica’s Best Hotel Spa, ranking #6 in the world.

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a variety of massages such as foot massages,

oCean SPa miXTureS

the spa at

THe SPa aT niGHT

Round Hill Noted as one of the best resort spas in the Caribbean by CondĂŠ Nast Traveller UK, The Spa at Round Hill is a beachfront paradise of sublime relaxation and true indulgence. It is located in a beautifully restored 18th century plantation house on 10 lush acres of beachfront lawn.

The Spa invites you to centre yourself with a transformative yoga class in the open-air caribbean travel marketplace magazine

pavilion with sweeping views of the sea; experience an outdoor Vichy shower under a canopy of tropical foliage or indulge in a seaside massage as you listen to the Caribbean waters lapping the shore. Round Hillâ&#x20AC;&#x2122;s award-winning spa features an extensive treatment menu focused on natural

and indigenous influences. Other features SPa yoGa PaVillion

At Roundhill’s spa you will find: • Seven spacious treatment rooms including one couple's suite. • Outdoor spa gazebo next to the ocean. • Luxurious, secluded outdoor treatment area set amidst abundant tropical gardens. • Spacious lounge areas on the oceanfront lawn for personal reflection. • A spectacular pool terrace - complete with incredible views, lunch and beverage service. • An ocean view fitness centre and open-air yoga pavilion. • Waterfront lawn and stone pier for outdoor massage for fitness classes. ouTdoor ViCHy SHoWer

include a full-service fully-renovated salon, a stateof-the-art fitness center and open-air yoga pavilion, and a relaxing pool to prolong your treatment bliss. As the only spa in the Caribbean to utilize the renowned Elemis product line, the spa’s exclusive treatments hone in on each individual’s physiology and work to restore, balance and transform the skin. For a uniquely natural spa experience, guests can also book an authentic Jamaican treatment that utilizes local ingredients. They can also enjoy a therapeutic Vichy shower or massage in the secluded Hydrotherapy loft surrounded by tropical gardens.

Hill’s main beach, your Montego Bay spa experience allows you to fully connect to your mind, body and soul with the

inherent spirit of Jamaica guaranteed.

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Tucked away on a short walk from Round

Rockhouse Spa Rockhouse Spa, the two-time winner of the World Travel Award for Best Spa in Jamaica, offers spa experiences in an idyllic setting that reflect the natural style of Jamaica. Treatments take place in the cliff-edge spa cabanas, at the Rockhouse Spa Pavilionâ&#x20AC;&#x201D;a temple nestled among tropical gardensâ&#x20AC;&#x201D; or at their newest location, the bathing pavilion overlooking the sea.

Linda Hall, the international spa consultant, is a holistic spa caribbean travel marketplace magazine

of experience. She works with

therapy guru with over 30 years

treatment rituals.

certified therapists to stay current on the latest techniques, treatments, equipment and products. The Rockhouse Spa is the first to feature the Caribbean Essentials Spa Collection, offering all-natural, Caribbean-made products and

Rockhouse Spa also offers a variety of massages that revitalize, relax, stimulate or sedate. The signature Tropical Massage is a fusion of three powerful massage techniques; combining healing herbs, aromatherapy oils, hot poultice, BaTHinG PaVillion

bamboo and warm stones. Additionally, Rockhouse offers a full range of individual massage treatments including aromatherapy, swedish, deep tissue, hot stone, prenatal and sports. Therapeutic scrubs and wraps contain only the finest indigenous ingredients, like tropical fruits, Blue Mountain coffee, sea minerals, revitalizing butters and more. Their signature scrub, the Island Mint Tea, is a powerful immune system booster. Additionally, Rockhouse offers a full range of holistic mind, Herbal Poultice Massage (Luk Pra Kope), the Deep Healing Back Ritual, Shirodhara and the Steamy Wonder sauna

fooT Ceremony

experience. For the feet, they offer reflexology, aqua detox pedicures, hot stone pedicures and their signature Foot Ceremony. A wide range of beauty therapies are available, including the Rockhouse Rejuvenating Facial and Facial Lift, the Rockhouse Deluxe Manicure, make-up, hair and scalp

therapy and hair treatments like blowouts and braiding.

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body and beauty therapies including Table Thai (Nuat Thai),

One Of lifeâ&#x20AC;&#x2122;s little frustratiOns is traffic! But traffic in and Of itself is nOt really the issue. the prOBlem lies in the crawl which happens when there is traffic. similarly then, a rOadway which is cOmpletely devOid Of traffic, But sO misaligned and filled with pOthOles that the cOmmute is reduced tO a slOw crawl, evOkes the same emOtiOn.

Overhauling the

Jamaican

road network

road

Just a decade ago, one would be forgiven for

network

thinking most of the roadways in the Jamaican road network were doomed to perpetual

This funding is undoubtedly billions of dollars, but a

misalignment and congestion. Fast forward ten

cost-benefit analysis will conclude that in the long

years and much of the nearly 19,000 kilometers

run the spend and grave inconvenience suffered

physical infrastructure in Jamaica is undergoing

by affected businesses and the motoring public will

or has undergone a metamorphosis. The once

be recovered overtime. Dust nuisance, closure of

too-narrow traffic lanes are being widened and

businesses, nerve wracking traffic congestion or long

super highways are gracing every parish.

detours are the hallmarks of a major road rebuilding project on an existing roadway. None of the projects

In the last five years alone, the Minister of Finance and Public Service, Hon. Audley Shaw, from the Ministry of Economic Growth and Job Creation obtained major funding to undertake particular projects. The broad picture was to widen or re-align roads in tourism districts, bringing them up to modern safety standards, and build several new bridges to increase the efficiency of freight transport.

being undertaken have managed to escape.

Enhancing the Visitor Experience The government of Jamaica, the National Works Agency - the executive agency mandated to build out the nation's infrastructure, and their Chinese counterparts have been making progress in their bid to enhance the road usersâ&#x20AC;&#x2122; experience. From their efforts we now have several beautiful highways bringing reduced travel time across the island as well as much needed convenience and access to freight and goods delivery. Kingston's tourism product will get a boost from the improvements to the main highway leading in from the North coast tourism belt and throughout the capital city's road network. Once completed, tour guides will think nothing of taking their guests for a visit to the buzzing metropolis. It will be almost as if they went to a neighbouring parish. The North Coast Highway development between Montego Bay and Negril jump-started the last ten

years of infrastructural development. The once long, arduous, accident-fraught journey from these locations to other parts of the island has given way to a delightful jaunt. Tourists no longer need to make it a day and a half event to try and get from the tourism capitals on the North or South or West Coast to the metropolis of Kingston. A trip out East to beautiful Portland is also much easier.

road network

The National Works Agency is directly responsible

Without a doubt the physical landscape of the country

for Jamaica's main road network, consisting of

is changing. Over time the parochial, community and

approximately 5000 km of class A, B and C roads.

farm roads will be added to the network of infrastruc-

This network forms 19% of the total road surface

ture which must be developed as tourism becomes

available to a nation which relies almost exclusively

an even more expansive concept. With the influx of

on roads, as the means of moving around the island.

Airbnbs, more and more rural and community areas

More than 90% of the main road network is paved. The

will be treated like ‘tourism centres’. And as people

NWA also has 736 bridges on its main road network.

who are particularly inclined to be hospitable to our guests, where ever they converge, development

The road network include parochial roads (14,895 km),

will follow.

farm roads (1,500 km) and community roads (4,200 km). In the case of the parochial and farm roads,

Despite being inconvenienced almost daily now in

these are the responsibility of the local authorities

my commute across Kingston, it is exciting to see

(Parish Councils), while the farm roads are the purview

how Jamaica’s road network is being transformed.

of the Ministry of Agriculture, through its agency,

It is inconvenient, but beautiful.

the Rural Agriculture Development Agency (RADA). Parochial, community and farm roads represent 81% of Jamaica's road network.

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South Coast Tourism

The souTh coasT offers so many Things for visiTors To The island To explore. WheTher iTs soaking up The sand on The WhiTe sandy beaches, riding horses along The shores or channeling The healing poWers of our naTural mineral baThs. you can tour historical great houses, play a round of golf on our beautiful golf courses or go white river rafting for an unforgettable adventure. after a long day of adventure the south coast also offers charming hotels, guest houses and air bnbâ&#x20AC;&#x2122;s, along with several eateries to please the palate. whatever your

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heart desires, you can truly experience the best of the best on the south coast.

Lovers Leap Lovers Leap in st. eLizabeth is known as the most romantic spot in Jamaica â&#x20AC;&#x201D; with sweeping views 1,700 feet above the sea! this historic property beLoved by LocaLs and visitors to the isLand has now been reborn, Jamaica-styLe. Jason henzeLL of Jakes hoteL took over the Lease for the buiLding that stands on the property which has become a LocaL hot spot.

south coast

Many stories have been told about the star-crossed lovers who, rather than be taken from each other by a jealous planta-

hour and on into an evening of live music — each

tion owner, chose instead to

week, a different act and dancing. The music is

run away together. Legend has

the best of true Jamaican retro, the food is juicy,

it, the lovers raced to the edge

the scene is spicy and there’s no more memorable

of this cliff — with a drop of

place to spend a Sunday night.

approximately 1,700 feet—the moon caught them in a golden net. Hand in hand they stood in this net as the moon set slowly below the sea.

the stunning location’s myth and mystery gives way to the practicalities of modern engineering at the property’s Lighthouse. from the top of the cliff, it seems like you can see forever, so it’s no surprise that Jamaica’s port authority chose this site to build a lighthouse — making it the highest lighthouse in the western hemisphere.

Sure, visitors still come by at that is, by all counts, the most stunning on the island. But it’s Sunday nights at Lovers Leap that have become the real draw. The party starts in the late afternoon, when it’s still light, and continues

that gathers. Dinner is a la carte, and you can expect a menu filled with Jamaican faves like fish tea and codfish fritters, conch, chicken, oxtail, bammy and festival. Not to mention, cold Red Stripe and rum drinks served at the bar. There’s more, of course, but why not stop by and see for yourself?

through the magical sunset

The food at Lovers Leap is as local as the crowd caribbean travel marketplace magazine

all times to gaze at the view

Jakes Hotel The bohemian chic beach hotel everyone raves about in tweets, blogs and reviews. Chances are Jakes Hotel in Treasure Beach is unlike any you’ve visited before. To start, the colourful cottages, oceanfront bungalows and stand-alone rooms were designed by Sally Henzell —matriarch of the family who has been running Jakes since it opened, pelican villa

25-years-ago. deluxe ocean view

calabash villa

Sally’s chic, one-of-a-kind shacks with their private entrances and unique details (like outdoor showers), dot the dramatic coastline, and for larger groups there are villa options nearby. Seen them on Instagram and featured in top magazines? It’s possible, but Jakes caribbean travel marketplace magazine

promises a low-key vibe nonetheless. Treasure Beach on the South Coast is far from the heavily-visited tourist towns of MoBay and Negril, but Jakes is convenient to Lovers Leap, YS Falls and Appleton Rum Tours. If you’re the kind of traveler who’s willing to trade some bumpy road for the pleasure of discovery, this piece of Jamaica’s countryside—with its fields,

friendly farmers and fisherfolk—is for you!

south coast

In addition to great style and warm hospitality, the hotel prides itself on being integral to their community. ‘Grown Locally’ is our mantra. It means they work with local fishermen, local farmers and local chefs at both Jakes Restaurant and Jack Sprat, their neighborhood hotspot right next door. The menu changes daily to reflect what’s fresh, which means local food served by local people.

octopus bungalow

In addition to getting behind sustainable farming practices and serving organic, locally-grown and seasonal foods, Jakes is one yoga. Of course, as a low- density destination with two yoga decks right on the ocean, what might you expect? Guests can also enjoy off-road activities such as cycling past cows in the mountains, snorkeling in the Galleon fish sanctuary, toasting at

driftwood spa

Floyd’s Pelican Bar and so much more!

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of Jamaica’s most beloved spots to practice

UNESCO RECOgNizES

ReggaeMusic of Jamaica

international reggae day Salute to Ja Sound SyStemS

On nOvember 29, 2018 – reggae

When UNESCO announced

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music, the uniquely Jamaican creatiOn, was inscribed On the

that “the Reggae music of

unescO representative list Of

Jamaica” had been added

intangible cultural heritage

to its list of cultural products

Of humanit y. unescO, the

considered worthy of recog-

un's educatiOnal, scientific

nition, it was a reflection on

and cultural OrganizatiOn

the fact that Reggae, which

described the Jamaican

grew from its roots in the

music genre as “at Once

backstreets and dance halls of

cerebral, sOciO-pOlitical,

Jamaica empowered by Rasta-

sensual and spiritual” and

fari, is more than just popular

recOgnized its “cOntributiOn

music, but an important social

tO internatiOnal discOurse On

and political phenomenon.

issues Of inJustice, resistance, lOve and humanity.”

Reggae music is an expresinternational reggae day digital art exhibition

reggae music

attendance at the meeting. In expressing appreciation for the inscription, Minister Grange said “Jamaicans have long recognized that Reggae music means so much to so many across the world. This inscription will invariably bring even more visibility to UNESCO’S Representative List of the Intangible Cultural Heritage of Humanity and intangible cultural heritage as a No-Maddz

whole, and it demonstrates Reggae’s global impact”.

sion of Jamaica’s people, the soundtrack of the country’s brand and the global beat for the one love movement. Reggae music provides a multi-layered introduction to the history, religion and culture of the Black experience connecting Africa to the Diaspora. Reggae is inspired by Rastafari, a spiritual movement which began in Jamaica in the 1930s by Leonard Howell and his followers as a direct response to oppression within Jamaican colonial society. Rasta culture including the signature dreadlocks, healthy way of life, use of sacramental cannabis and it’s One

Chronixx

Love philosophy have defined the Reggae brand. Often articulating the ideas of Jamaican political activist,

According to UNESCO, once a country signs the World

Marcus Garvey, who is understood by Rastafarians to

Heritage Convention, and has sites inscribed on the

be a prophet, Rasta musicians such as Bob Marley,

World Heritage List, the resulting prestige often helps

Peter Tosh and Burning Spear developed roots Reggae

raise awareness among citizens and governments for

as a vehicle for their spiritual socio-political messages.

heritage preservation.Greater awareness leads to a general rise in the level of the protection and conser-

UNESCO Intergovernmental Committee for the

receive financial assistance and expert advice from the

Safeguarding of the Intangible Cultural Heritage in

World Heritage Committee to support activities for

the Republic of Mauritius following a strong lobby

the preservation of its sites. Italy has the most World

and advocacy by the Government of Jamaica, led

Heritage sites (50), followed by China (47), Spain (44)

by the Minister of Culture, Gender, Entertainment

and France and Germany (both 39). The UK currently

and Sport, the Honourable Olivia ‘Babsy’ Grange.“It

has 28 sites; the USA has 22. Analysts say listed places

shows the popularity of Reggae music across the

receive extra media attention and tourists which can

world and the captivating influence of the Jamaican

be a good and a bad thing depending on the element.

art form,” said Minister Grange. Jamaica’s nomina-

The inscription brings extra money in addition to cash

tion received from more than 190 State Parties in

from UNESCO’s preservation fund.

vation given to heritage properties. A country may also caribbean travel marketplace magazine

The decision was made at the 13th session of the

Reggae becomes the second Jamaican ‘element’ to be inscribed on the Representative List of the Intangible Cultural Heritage of Humanity. The first was the Maroon Heritage of Moore Town in 2008, which was a precursor to the Mixed Cultural Heritage and Natural Environment site designation received for Jamaica’s Blue and John Crow Mountains. It is clear from the Maroon experience that an action plan is needed to leverage the value of the inscription. Over the past decade, the Jamaican government has developed support programmes for the Maroon community with support from UNESCO, including economic opportunity programmes for SMEs and farmers, training programme for cultural heritage and community preservation as well as sponsorship of festivals and events in the four Maroon communities island-wide. Now that the Reggae Music of Jamaica has secured its UNESCO inscription, what if anything, will it mean for the music industry, the economy and Jamaica’s brand? According to government sources, policies and programmesare being developed and executed

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to leverage the inscriptions received for Reggae music of Jamaica and Kingston’s 2015 designation as a Creative City.

Mindful that maintenance of these designations require tangible actions and results, the GOJ initiativespositively impacted by the UNESCO designations include : 1. rastafari – support health and welfare programmes for aging Rastafarians 2.

venues - increase the number and quality of music venues

3. media - increase appreciation of Jamaican music with media content quotas 4. public education - public education campaign to raise awareness of Kingston as a Creative City 5. data collection - Improve data collection by Statin for the Creative Industries 6. preservation - allocate resources to acquire, preserve and present artifacts 7. attractions - development plan for a Hall of Fame scheduled to begin

reggae music

UNESCO’s acknowledgement that Reggae music of Jamaica is a global phenomenon with local roots reinforces Jamaica’s position as the culturally authentic home of Reggae music. So, what does being a UNESCO site

economy.

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mean practically? • Definitely more respect and recognition for Reggae and Jamaica brands. • Increasingly, more resources to improve living standards for elders in the Rastafari community. • Hopefully more investment into the music and creative industries. • Presumably more tourists and their dollars into the Jamaican

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Exploring MEdical/HEaltH

&WEllnEss tourisM in Jamaica

wellness

medical tourism will primarily serve as an additional market for the existing stock of private hospitals. Jamaica has some private hospitals located in urban districts with nearby international airports. These private hospitals are both well-regarded as reputable locally and have under-utilized capacity. This excess capacity may be well suited to meeting the demands of the international patient market due to the range and quality of services available. However, there are few international patients currently accessing these facilities outside of the Jamaican diaspora. Wellness tourism is travel centred a r o u n d p r o m o t i n g h e a lt h a n d Well-being through activities geared at improving or maintaining the overall

International hospital accreditation is quite likely a barrier to immediately accessing the international market. This is because accreditation processes and

quality of life. medical tourism, on

the costs of the renovations they typically demand

the other hand, generally involves

pose a large and immediate financial barrier. A second

travelling to receive treatment for a

prospect of medical tourism involves the construction

diagnosed disease or health condition.

of a private wing within Cornwall Regional Hospital, an existing public hospital in Montego Bay. This new

Both are being hailed as avenues to economic development by numerous government agencies and private hospitals in the Caribbean, including Jamaica.

wing would ideally be closely integrated into the infrastructure and operations of the existing public hospital, but privately financed and managed. While the primary reason for creating the wing is to both

Jamaicaâ&#x20AC;&#x2122;s training programs for both physicians and

improve the quality of care available to tourists who

nurses are internationally respected. The country has

injure themselves while visiting Montego Bay and

a solid foundation of primary care delivery that has

to bring in medical tourists, the services would be

secured low rates of infectious disease and infant

accessible to paying Jamaicans as well.

network of secondary and tertiary care facilities in urban centres. This strong provider network and Jamaicaâ&#x20AC;&#x2122;s size have resulted in geographically accessible health care throughout the country.

Additional funds generated by private services would directly cross-subsidize a new public childrenâ&#x20AC;&#x2122;s hospital affiliated with Cornwall Regional Hospital, without which the new facility could not sustainably operate (Johnston et al. 2015). Jamaica is a Caribbean island that relies heavily on tourism to generate a

development of the Jamaican medical tourism sector

sizable portion of its revenues. In the country's goal

being pursued, simultaneously. In the first instance,

of achieving developed national status, it is currently

There are two distinct strategic models for the initial

caribbean travel marketplace magazine

mortality. This can be attributed to the established

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considering several ways to diversify its tourism

workers to and from the Caribbean is ongoing and

product, increase employment and contribute to

sustaining. The policy issues concerning health workers

the success of its economy. To that end, Jamaica

migration far outweigh its benefits to the workers

intends to grow its wellness tourism sector, which

or family members. The broad category of wellness

is currently newly emerging yet rapidly evolving.

tourism dates back to the 18th century, when it was

The motivation for exploring this framework is that

not uncommon for the European elite to travel to

Jamaica's move from its traditional offering of "Sun,

distant locations in search of seaside treatments and

sea, and sand," vacations to also include offerings

spiritual enlightenment experiences to enhance their

that appeal to travelers seeking health and wellness

personal well-being. Modern day wellness tourism

experiences will require innovation in many areas

includes offerings, such as: yoga and meditation,

including, but not limited to: planning, collaboration,

holistic and spiritual experiences, massages, beauty

marketing, and implementation. The framework

treatments, and sports & fitness, etcetera. The global

explored in this study defines key components of

pervasiveness of spas, retreats and holistic wellness

innovation systems and key roles that can be utilized

centres is unprecedented, with the popularity of spa

by various stakeholders. These include the attractor,

and wellness tourism in Jamaica coming into being

the scene, the scene-maker, the scene-taker, and

in the 1990s. A number of factors have contributed

the collaborative network. The exchange of health

to the growth of the wellness tourism sectorâ&#x20AC;&#x201D;these

wellness tourism

include: aging of the large baby-boomer sector in the US, the increased desirability of alternative healing therapies, travelers' desire to enhance their physical and mental well-being, people's need to escape stressful lifestyles, and consumers' increased willingness to spend money on their health and well-being. Understanding these trends is important to nations, including Jamaica, which seeks to benefit from the projected growth of the wellness tourism sector. Specifically, it will be important for Jamaica to understand the implications of these trends in its shift from a tourism offering which has been primarily based upon "Sun, sea and sand," vacations to add a quite different form of tourism. Some of Jamaica's strengths include: excellent natural resources, and qualified health and wellness professions; and that the effective fission of the two provides the foundation for success in this sector. Given the fact that research indicates that the sector generates over US$40 billion, asserted

that Jamaica endeavors to capture at least a small portion of those revenues and was confident that this objective is realistic. It was further noted that success in the sector would require collaboration, strategic planning, and investments on the part of local health/wellness professionals, Governmental ministries, as well as the private sector. Development and advancement of smaller-scale wellness tourism entrepreneurship in Jamaica might include delivery of services and experiences, such as: meditation, yoga, occupational wellness workshops, culinary/ nutrition education, massage therapy, physical fitness and treatments rendered by herbalists and traditional healers in privately-owned cottages, villas, and boutique hotels catering to smaller groups (Pearcy, & Lester, 2012). With that said, the future of the medical/health and wellness tourism industry in Jamaica, looks bright!

References Connell, J. (2014). The two cultures of health worker migration: A Pacific perspective. Social Science & Medicine 116, 73 – 81. Johnston, R., Crooks, V. A., & Ormond, M. (2015). Policy implications of medical tourism development in destination countries: revisiting and revising an existing framework by examining the case of Jamaica. Globalization & Health, 11(1), 1–13.

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Pearcy, D. H., & Lester, J. (2012). Capitalizing on Emerging Tourism Trends: An Exploratory Examination of Jamaica’s Wellness Tourism Sector within an Innovation Systems Framework. International Journal of Business, Marketing, & Decision Science, 5(2), 121–136.

A Multi-generAtionAl resort Melia Braco Village is a unique and intiMate all-inclusiVe resort which features georgian-style architecture, set on a secluded white sand Beach on JaMaicaâ&#x20AC;&#x2122;s north coast. it is conVeniently located Between Montego Bay and ocho rios, with easy access to Main attractions in Both resort towns,

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and 45 Minutes froM sangster international airport.

beach yoga

melia braco village

This multigenerational resort offers an array of options to keep everyone in the family entertained; and the luxury services are delivered with warm Jamaican hospitality. Visitors have their choice of daily activities, from watersports and nightly live entertainment to sunset yoga on the beach and relaxing spa treatments.

Guests can indulge in a gastronomic trip around the world with 6 restaurants (Italian, Argentinian-style steak house, Jamaican and Asian fusion) including à la carte restaurants with gluten free and vegetarian options – and of course their very own kids à la carte menu. The Jamaican street party on a Friday night is not to be missed. Visitors are treated to a complete Jamaican experience including a cultural show, traditional Jamaican cuisine and colorful arts and crafts from local vendors. Party the night away at the Shaker’s Disco, open every night until 2 a.m.

kids & company program

The Kids & Co. program offers supervised activities for children ages 5 to 12 yrs. Families looking for more challenging and competitive activities can opt for the adventure park, featuring zip line, obstacle course, rock climbing wall, tennis courts, football field and daily guided bicycle tours. These are included as part of the all-inclusive package.

Discover a higher level of lifestyle staying at The Level. Enjoy superior accommodations with unparalleled views of the ocean, concierge service, unlimited areas. Additionally, your stay at The Level includes daily complimentary babysitting services. Whether you choose to lounge at the beach on a bali bed sipping your favorite cocktail, or a friendly match of dominoes in the village streets, everyone will be

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dining, exclusive amenities and private beach and pool

blown away by the enchanting ambience and luxury zip line

services at this award winning resort.

You could be forgiven for thinking â&#x20AC;&#x201C; from the smell of things â&#x20AC;&#x201C; that ganja is legal in jamaica. itâ&#x20AC;&#x2122;s not. it has been decriminalised.

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The emerging

Cannabis industry

cannabis industry

What this means is that possession of up to tWo ounces is not an arrestable offence â&#x20AC;&#x201C; and the penaltY is a fixed fine of ja$500. possession of more than

and international experts. Educational seminars were

tWo ounces is illegal â&#x20AC;&#x201C; unless it is for

conducted by faculty members from Oaksterdam

religious purposes, such as rastafari

University, a renowned, accredited marijuana institute

sacrament; for medical purposes, as

based in California, on various aspects of the canna-

recommended bY a registered doctor

bis industry â&#x20AC;&#x201C; from germinating seeds to harvesting

or health practitioner; for scientific

crops, to producing nutraceutical marijuana bi-prod-

or research purposes; or a licence to

ucts. Representatives from the Jamaican Business

possess the cannabis has been issued bY the cannabis licensing authoritY (cla).

Development Sector offered consulting services to patrons seeking advice.

Officially, no one can sell ganja unless they have a to grow and use cannabis as their needs require for their sacrament. They are not allowed to sell the herb. At the annual Rastafari Rootzfest in Negril, which was held from December 14 to 16, the best strains from across the country competed in the highly anticipated Ganjamaica Cup. Entries are open to exclusively Jamaican ganja strains only and are judged by local

caribbean travel marketplace magazine

licence to do so from the CLA. Rastafari are allowed

here are now three legal medical cannabis facilities on the island. The first to open was Kaya Herb House. Located at 1 Weed Street (yeah) in Drax Hall, St Ann, next door

to Scotchie’s, Kaya Inc is the brainchild of cannabis guru, Balram Vaswani and comprises the herb house, its own farm, a spa, a café and a tour service. The company also has a licence to conduct R&D. Visitors require a medical card from their home country, or

a Ling (a clear nod to the dancehall master Shabba Ranks and his hit “Ting a Ling”). Most contain between 16% and 20% THC, with GG4 (formerly known as Gorilla Glue #4) packing 25% and Chem Dog 27%. The Sting a Ling oil packs a walloping 52% THC, while the state-of-the-art WiFi OG Oil has 50.6%. have no fear, there are actually CBD dominant strains – Cherry CBD contains 19% CBD, while the oil has 70.9% CBD.

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a written recommendation from a registered local medical doctor to make a purchase. A doctor is

At Island Strains, located on the Hip Strip (Gloucester

available on site to see customers at select times.

Avenue) in Montego Bay, the setting is even more

Visitors may also apply to the Ministry of Health for

sublime and perfect for “holding a meds.” An in-house

a permit to purchase and possess up to two ounces

doctor is available to write prescriptions for ailments

of medical ganja or ganja products for medical or

including pain, nausea, headaches, anxiety, depression

therapeutic purposes.

and insomnia.

Most of the strains on sale at Kaya come from its own farm, and it’s clear they had fun naming them. In a distinct big-up to Jamaican culture, they boast names like UnRuly, Island Girl, White Fyah, Jah Cures, Tropical Frost (to be ‘frost’ is to be totally stoned), and Sting

An outdoor deck overlooking the sea is the ideal spot to sample their dazzling menu of “exotic” high grades, which reflect their international lineage. The Rock, a cross between Warlock and Rockstar, is a hybrid, indica-dominant strain that can be taken for

cannabis industry

pain relief for muscles and headaches. Amnesia Lemon Pie is a cross between UK Pineapple and

used by those who don’t want to smoke the herb.

Lemon Thai Ko Samui.

You can also use it with other beneficial herbs for fast

Blue Cheese is an indica cross between Blueberry and UK Cheese); Chronic Thunder is a 60/40 indica-dominant hybrid that induces sleep. Island

and lasting relief from aches or allergies. Made from coconuts, ‘tinkin toe shell’ and bamboo, the steam chalice is a cleaner way to consume cannabis.

Strains’ own homegrown strain, the patriotically

Prospective investors are welcome, and the CLA will

named Dr. Bird (the national bird) is a hybrid that

point them in the right direction to get started, even

gives an immediate and intense body high.

help them locate State land to grow ganja. They can

At Epican in The Marketplace, on the always busy Constant Spring Road in Kingston, they sell buds, extracts and tinctures, as well as steam chalices. As with the other two, one requires a prescription or medical card. A doctor is available to assist those without a medical card. Epican also sells locally made steam chalices. The Rastafari use it in their Nyabinghi rituals and the tradition is now being

apply for a licence to do R&D at either the Ministry of Science, Energy and Technology, or the CLA, depending on what they intend to do. Orders for the cultivation of ganja for scientific purposes are issued by the Minister of Science, Energy and Technology. The Regulations also provide for the CLA to issue an R&D licence. You can export extracts and tinctures but not the ganja plant. The Regulations passed by the CLA still do not allow for the export of the buds. However, authority to export preparations of ganja such as extracts and tinctures may be granted by the Chief Medical Officer. In keeping with international treaties, such as the UN 1961 Single Convention on Narcotics and other agreements that affect US federal drug policy, Jamaica just can’t legalise cannabis. SO while there are huge financial gains to be made, until there are changes in those policies, decriminalization is the best bet.

or two of Sting a Ling or Island Girl, unfortunately this is still not allowed, and it will be confiscated at the airport. Please advise that all wisdom weed be consumed or given away before departure. For now, until the laws change, what happens (with weed) in Jamaica stays in Jamaica.

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While many visitors may want to take back an ounce

exotic

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Boutique property

The Golden Eye Resort Located on a stunning 52-acre site, goLdeneye is the former home of worLd-renowned author ian fLeming and the birthpLace of his character James bond. the property stands apart from the crowd and hoLds a rich history of diverse guests, infLuencers, artists, writers and visionaries.

golden eye resort

Today, Golden Eye is owned by Island Records founder, Chris Blackwell and continues to offer a unique escape from the noise, distractions and tourist traps of the world around – much like it once did for Mr. Fleming. It is a peaceful oasis that welcomes creativity and authenticity, with a minimum regard for convention. For tourist looking for a ‘home away from home’ which allows one to reconnect with themselves and the beautiful natural world around then this is the ideal space.

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playscape area

pool area

The property offers a variety of accommodations, from beach villas and huts to lagoon cottages, with a lagoon-side fieldspa, two on-site restaurants, a beach BBQ grill, and four bars. While the property offers a retreat ideal for rest and relaxation, thrill seekers also have activities to suit their fancy such as kayaking, snorkeling, and paddle boarding. Furthermore, glass-bottom boat tours, tennis and yoga are

lagoon cottage

amongst the many complimentary activities offered.

beach hut

GoldenEye makes it their mission to give back. They locally source food to support small farmers, and also help in preserving Jamaica’s marine ecosystems by fighting overfishing and coral reef destruction. Additionally they focus on minimizing waste on the properties through various sustainability programs, while also caribbean travel marketplace magazine

supporting local communities and foundations –such as the Oracabessa Foundation– through job creation and youth education. As travelers continue their never-ending search for the ultimate authentic experience, some brands aren’t afraid to show its guests the real side of the place they call home. GoldenEye

is one of them.

One love! bizot bar

ORITY

V IL A

•

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orld-class aintain a w rld. nected wo n intercon

•

s ou ts, drivi dustr ibute tom among air transp reesnt,anyd um loacyasl, in ou remain cveird we papyortrta o t oeflea saefen and thriving r n p Asanoduar lw g n o in ion lv n olders. d aim aenm t atotioenvo intenance our miss le services e p f all stakeh b a o to t d l ta fi a a e p th n it t a ig e ly v v is d b s s a ancy as in ica to ntinudoeurn air n nt and safety, for the featy hicohstrseam yeofiu ,w ist Jama ts coof a mo s tm s m e u s a s m n li a e , A p e a I th u b lo C M n to o g e e v y r in io of th e e A JA cd. ustry d entejosys e spsrovid y lu tra g needs gliin d ub A rk togeth uss n in in p s, pwrhoilfe A d o v a m lv ri in g C w d l o te n J , in a s v s o c ll y ts e e ti u s n e lo h a e t r d v r uT a s. Le desdaicn e eve tht eeletrm drure rtan icpeoto keholder ding to th sion ugfoprroycoeu ta oylvoin n s v o e ll p d asnedrvim k ptaabnle a to s t n e r p r a a fo d a to th our mis s, and inable nuousnlyity portunit,iewhich remain vital to Jamaica to nd susta ssyothuiscoonptiportu p a ae o , g u g o in y in r s s e s s te t sm e sauluthority u g public. fe, empow AA JC hileahtioanrnaInAd professionali work together to assis ing needs of llin ustry sa e Ato m,r w 2 Thic travrein te e s th s y d ic lv u s d o t v e t e e r e d L T serv making ou everIoOldNers nasnpkoyou for you A. U e a th h tr e to k ir g ta a s in f d s o s th able for all nd respon ortunity to wthoisrldo-pcpla a in nd sustain rtunities, a a o ta s p . g e in p n s o ld a ri u r e g o m ty w in ri o s w s e Autho eycte sadfe, emp hile harne str inodnun system, w urrc rt nginote o p s n 2 a makain tr air

The Jamaica Civil Aviation Authority (JCAA)

• Continuously regulating the aviation industry to maintain the highest safety standards • Ensuring the provision of safe, modern, reliable and efficient air navigation services

Thehe BAuthority remains proud of its services, which oard o aviation c f Directors, man agemadvancement munitfoster continueomto of an industry that ent and y in celeb the staff of th rating the Today an e Jamaica Internati d always Civil Avand al Day o trade , we pay in facilitatingontourism, effiis iation Asociof the Air cienunparalleled cy assist tr uth ib ute to ou Traffic C the main r invalua ontroller. ority join the inte tenance b economic development for all Jamaicans. rnational le cadre of of a safe As o hard an

d thriving ur local air transp working Air Traffi adaptable industry enjoys th ort indus e a try that su c Controllers, wh n b d enefits o importan 3 se xpeinternational f ports andAuthorityojoin t a e m le odernand he Board ofmDirectors, of the Jamaica CivilpAviation ents, driv management rt serves Ja ethe air nstaff avigaDay ing industhe International The JCA 4aica. ise and m ti o n aviation community in celebrating of the Air Traffic Controller. tr s y develop ervices e A salutes nvironme ment and you, as y and serv nt, you re ou contin safety, fo ice to the u main am r o th tr u a eAir s v ly benTraffic e ll a ing pubwe Today and always, pay tribute to our invaluable cadre of hardworking d ongexpertise e a fi p t of Controllers, t the mostand to lic. all stakeh whose evolving The Auth efficiency assist the maintenance oldeJamaica. p ro of a safe and thriving air transport industry that supports and serves c rs. edures a ority uses nd system this oppo of makin s, while p rtunity to g our ind rovyou idingremain th u s a try saindustry n maintain As our local enjoys the benefits of a modern air navigation services environment, among the most k the utm y o fe u , empow for your d ost a world-c e e ri d n la ic g s adaptable and important elements, driving industry development and safety, for the benefit of all stakeholders. safety an interc a s a ti n a o d ir n tr s a u a n stainable nsport sy d profess onnected stem, wh io for all sta world. ile harne keholders nalism, which rem ssingto . ainproviding L The JCAA salutes you, as you continuously adapt procedures utmost safety et and vital to othe opevolving us wsystems, portunitie ork togewhile ur missio s, and re ther to as and service to the travelling public. n s p o 1 sist Jama nding to the everica to evolving neto edour The Authority uses this opportunity to thank you for your dedication and professionalism, which remain vital s omission f

of making our industry safe, empowering and sustainable for all stakeholders. Let us work together to assist Jamaica to maintain a world-class air transport system, while harnessing opportunities, and responding to the ever-evolving needs of an interconnected world.

ter inis2 (JCAA). M n Authority EF) Chairman, io at vi A il iv Jamaica C ancement Fund (T omer Davis, & ort by the h H o ational Airp Dyer, Tourism En go Bay, Councillor rn te In tion Auth r te y. te gs e fr on an d S M o e Civil Avia ent Fun of G th a r. or at M ic ay er a y M b w m r) To a he l) T J m m ip TC nhance rt by the Control (A e is supported (fro , JCAA, His Worsh u nal Airpo Dyer, Tourism E go Bay, Counc t Air Traffic . an e-of the-ar n. Robert Montag Henriques, Chairm ontrol (ATC) Tower gster Internatio te at . n st y o e e M th fr of C o od an ayor thoef 2018 year. As : Opening ht), the H , JCAA, Mr. Phillip ort (SIA) Air Traffic r att. the S rom l-r) by Mr. G orship TheeM we of o Photo 1 & Mining (2nd rig irp d al T A ) er en t’l C en In or T th (f G W r (Arnational Auirp islly opened by vironment. Hia orted ontetrr oInl te of Sangste AAof, fic of Transpo r.Navigation Services enent system 3Wrtilliams-Singh,thDeireOctffior e atrne, wJillCbe raeffiScanCgs w e is s pp , Chairm T o al Opening u T ci ir g ) A i C ta ir em rt th ar T A n N ag -a en d at o s). The C Contr’som l (A Mr. Man n at uCeC f th -oon riq trole Towern. Robert M cmaica odernise AT a Network Air Traffic nrad Pitki sta cC penHtreen(K ffite Tra Ja ir nt offfi Ph Bishop Co ing Topsky ational airports, and g owf AthireTra olliC ) Ane tril r.Con IA , the Ho JCirATA neinne M -lead po e t) , (S ry m c p th h st rt ffi co g O of rn o ra du y . ri : e p te in rt 1 ke d by the e ir d in ag o a A n n an A p l ts ir nd’s mai troim ratol,n n of ationael A oio est’en r In her Ext lly opene vigation tepr la :P re ining (2 atirioena GeKninegs s entatioIn is ia ed C g r c M lis C n em th to ffi T a rn pl & c A o at S K te im s rt e f e e Photo 2 m o p Na tegr Syste ir s. h,erD ) envil ro nint,gtho clude th e St aLa gsin e will b een nm nnd -Sntinlygop of Transad rncisSeerdviAce he Centr ica’s moTdraeffi TOCfficia Op en by the JCAA, inow edilan truth men liadmresce T (A a r ). ol st gr W e tr e In C y Air Traffi up on th ri k C ry C ak t s a he T ta T rt c a p ir T a N : A trolen TraPffiitkin nem Jadm ir d ofan ntre (KA ponesa ding To ternationa efficient ’snAra been unde uiT t e Photo 3 Mr.Jamaicao a ,ccoCmopl n e ve C ge ffi l -l ha y o fe pa ra tr tr ch s n C hi of eq ir w s ishop om n of Co indu in in ewr A ent of radar sites. nda newera the nucleu Bni initiatives, ndang tshathkeeyprcovisio Air Traffic restpry tion of an land’s ma seronug em er sation s and reridu acieeso,gf th Kingston avKiaAtioTnCin or im Cdu reth plementa Systems at the is d and manag e Other mod or te im x at lis rin e ul E a ito th n : m e on o si 2 e ’s ti ithhoto e remote m t, th ding clud Jammeainca tly opera th complete w P iror n JCAA, in ment Lan 3 raded and recenco ) eorntvfo Cpp usTsu Centre for uo in l (A nt o en by the plementary Instru k tr a n es Operations g rt o id p e C and effic ov u d c pr n e h c Control’sleA rsir Traffi 3: Tra been u n of safe ge, com sites. ty (JCAA) io e a . v is oto ip a a ffi a v u ic h ic q T ro a Pham a h e p ir m r A ic m ofleus of Ja aruthori of radA : A te on in Ja tives, wh rough the new rada

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eclectic dining featuring

Mystic India and Miss T ’s Kitchen

Throughout all 14 parishes tourists can find cafes, coffee shops, fine dining restaurants and casual eateries to satisfy their palates. The options are many, and these days especially in the major towns and cities visitors to the island can still enjoy their favorite international hot spots such as, KFC, Burger King, Pizza Hut, Dominos, Subway, Wendy’s,Popeyes and the newest kid on the block, Starbucks. While we cater to our homesick visitors, it’s fair to say that nothing beats our very own jamaican restaurants. From the ambiance to the unique food offerings and distinct jamaican flavors nothing

jerk chicken

Jamaica is known for many things to include our beautiful white and black sand beaches, our unbeatable athletic prowess and our unique people. however, if one had to

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choose between what Jamaica is best known for it would arguably be the delicious cuisine. with a wide range of options to choose from Jamaica has certainly found its niche in providing foodies near and far with international dishes infused with the authentic Jamaican flavour.

compares.

Mystic India

best food

Critics describe the food as “a lovely bit of the East Indies in the West Indies". This is indeed a perfect description of Mystic India which serves authentic Indian cuisine as you sit in the ambiance of India’s rich heritage. You’ll no doubt embark on a mystical journey that will satisfy the deepest desires of your palate.

The restaurant’s exotic delicacies are prepared from the finest ingredients and selected with the utmost care and passion. Rich and diverse, this cuisine demands perfect understanding of spices and their melange for each delicacy. Centuries ago all food preparations were ceremoniously undertaken and elaborately made, each recipe having its own distinctive flavour and method of cooking. Today they continue to keep these traditions sacred, to maintain the essential

in 2011 to the Montego Bay

spirit and methodology which goes into the

population with a mission to

preparation of their food. At Mystic India,

create an impeccable dining

they not only believe in fulfilling the desire

experience that wows every

of taste, but of the soul and mind as well.

single person who visits. The two main C’s in their business is consistency and customer service which has helped to keep them ahead of the game.

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Mystic India opened its doors

Anna-Kay Tomlinson, affectionately known as "Miss T”, opened her restaurant in Ocho Rios in 2009 —fulfilling her lifelong dream of creating a truly authentic Jamaican dining experience. Anna-Kay’s passion for cooking, knowledge of Caribbean herbs and spices and years of catering experience resulted in her blending the tastes, smells, sights and sounds of her island home into an unforgettable cultural celebration. She has created a restaurant that is exemplary of all things Jamaican: the rustic country cuisine, the

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colourful culture, and the great outdoors.

Miss T ’s Kitchen

best food

There are no walls at Miss T’s Kitchen. Just a roof held up by tree-like posts decorated with red fairy lights. ‘No walls’ describes the real Miss T with no limitations! A comment from Rayon Reid in Jamaica Travel Guide sums up the Miss T’s Kitchen experience perfectly. He says, “... The oxtail stew here is famous, but that curry goat looks good too. And there are so many ways to have your fish or meat prepared: steamed, escoveitch, brown stew, grilled, rundown, curried….The wine poured, I relax, sink into the rhythm of the music gently playing in the background, and admire the outdoors-meets-indoors décor… And after that amazing and very reasonably priced meal, we take our leave, our spirits lifted."

The menu has something for everyone, from salads, jerk chicken wraps and oxtail pasta to and shet pan (half oxtail, half curry goat combo). Of course ‘nyammings’ such as stamp and go, crab back and spicy wings are there morning, noon and night. Miss T’s Kitchen is a favorite among visitors and locals alike because Jamaica is Miss T’s first love,

and its food her heart and soul.

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‘yardie’ favorites such as curry goat, curry chicken

Oh KingstOn tOwn, the place i lOng tO be if i had the whOle wOrld i wOuld give it away Just tO see, the girls at play… – “Kingston town”, UB40

Kingston: culture capital

The enduring spell that Marley magic has cast on reggae lovers – transferred across generations through his children, Stephen, Ziggy and Damian especially

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– makes Kingston a mecca The undisputed cultural capital of the Caribbean, Kingston

for fans who want to visit the

is where every artiste in the region dreams of recording,

place that inspired his lyrics and

and every reggae fan dreams of visiting. Designated a

melodies. Thus, the address 56

Creative City of Music by UNESCO, the birthplace of ska,

Hope Road is one that almost

rocksteady, reggae and dancehall is a magnet for music

every visitor to the island knows,

lovers, including former US president Barack Obama,

and most try to get to.

who paid a visit to the Bob Marley museum to gaze in awe at The Gong’s many awards.

KINGSTON TOURISM

(And Hope Road is as happening as always – what with Bridget Sandals opening a shop higher up, and Devon House being its usual marvelous self, one could spend days just traipsing up and down this historic stretch, admiring the architecture and bumping into the movers and shakers at their watering holes, like the Terra Nova, the Jamaica Pegasus and Café Blue. Hope Road is also the portal to the heavenly heights of the Blue Mountains. For many, the beauty of Kingston is its proximity to the Blue Mountains. From Papine it takes less than an hour to be up in the clouds, inhaling the purest air, from the picturesque perch of a log cabin at Holywell Recreational Park, or stargazing from the garden of giant eucalyptus trees at Whitfield Hall, some 4,000 ft above sea level.)

him, Peter Tosh and Bunny Wailer. One of the many houses built on 200 acres of land between 1940 and 1949, Culture Yard was where Bob spent time “ober-observing the hypocrites” as they mingled with the good people he knew - such as community leader, Vincent ‘Tata’ Ford, who taught him how to play the guitar. He even helped Bob to pen the lyrics to “No Woman No Cry”. Other famous hits were born here too. The Wailers’ first album, 'Catch a Fire’, was recorded in Trench Town, the first inner-city community to be declared part of Jamaica’s national the history of Trench Town, while tour

For Marley fans, even the “government yard in Trench

guides from the community describe

Town” is a mystical site, and the Trench Town Culture

what it would have been like in the ’50s

Yard, located on Lower First Street, gives them a

and ’60s living in the six rooms, which

glimpse into his life in the early days when he first came

have been restored and furnished with

to Kingston from the parish of St Ann. The museum

original fittings, including “the single bed”

contains articles, instruments and furniture used by

on which Bob and Rita Marley slept.

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heritage. Maps and photographs show bob marley museum

You can also now attempt a “drive-by” film shooting of Buju Banton’s Gargamel Studio, off Red Hills Road, since the legend is back on Jamaica soil and laying down tracks as he prepares for his comeback tour. Of course with all these musicians and artistes living and working in Kingston, plus collaborating with artistes from around the world, the chance of bumping into a reggae celebrity is very high! Third World’s lead guitarist, Stephen ‘Cat’ Coore, has been spotted shopping at Manor Park Plaza, Yellowman at a supermarket in Barbican, and Chronixx at the Ujima Natural Farmers’ Market

kingston parish church

in Liguanea, beside Orchid Village Plaza. Every

or reggae aficionados, the next

second and last Saturday Kingston’s health-con-

stop would be a trip to Studio One

scious crowd converge at the farmers’ market

Boulevard, formerly Brentford Road.

for their organic produce and products. The

The birthplace of rocksteady, Studio

primary purpose of the market is to enable local

One has been dubbed ‘the Motown of Jamaica’, and

farmers to sell directly to the public what they

in 2012, it was revived and reopened by the son of its

produce on their own farms.

owner, the legendary producer Sir Coxsone Dodd, who gave The Wailers their first recording break. Sir Coxsone

On the other side of town, the infamous Corona-

also recorded and released music by the Skatalites, The

tion Market is still an experience for the hardcore

Ethiopians, Lee “Scratch” Perry, Burning Spear, Toots

Jamaicaphile. Parts of downtown can be grimy

and the Maytals, John Holt, Horace Andy, Ken Boothe,

and gritty, and the streets pulsate in the heat in

Freddie McGregor, Dennis Brown and Alton Ellis.

time to the beat of dancehall, or country and

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Western, or gospel – it depends on the selector’s Then there’s Tuff Gong Studio on Marcus Garvey Drive.

mood – as hustlers and higglers vie noisily for

It was originally based on Orange Street before moving

shoppers’ dollars. The vibrant street life, jostling

to 56 Hope Road. Tuff Gong boasts one of the largest

crowds and lively vibe contrast sharply with the

recording studio in the Caribbean, as well as a mastering

many 18th and 19th century buildings, such as

room, a stamper room, a pressing plant, a wholesale

the Ward Theatre, Kingston Parish Church, the

record shop, a booking agency, and the offices of Rita

police station and numerous law offices. For

Marley Music and Ghetto Youths International. Artistes,

the cognoscenti a trip to The National Gallery

musicians, producers and fans from all over the world

will affirm the reputation that Jamaican artists

converge in reverence to worship at the same mixing

such as Ebony Patterson have established in

board used by Bob on all his records. The mastering

the art world, while the Institute of Jamaica

room, meanwhile, was the birthing chamber for “No

houses many of the island’s artefacts and is a

Woman No Cry”, “Trenchtown Rock”, “Stir It Up”, “Concrete

treasure trove for the history buff.

Jungle”, “Redemption Song”, “Buffalo Soldier” and “Could You Be Loved”.

KINGSTON TOURISM

skipping a lavish dinner and simply ordering three gourmet patties from the bakery. How would you like your patty? With steaming curry goat or spicy jerk pork? The shrimp and callaloo patties are also divine. Whatever you do, leave space for the finale, the perfect farewell to the city of never-ending innovation and style: a scoop of the world-famous Devon House ‘I Scream’. There’s a reason this brand is now available in outlets across the island: the 27 flavours are all to die for. You just have one problem – choosing from soursop, mango, pineapple, cherry, coffee, guava, half Way tree transport centre

coconut, fruit basket, grapenut, rum and raisin,

Heading north, the oasis of Emancipation Park

strawberry, pistachio, vanilla, Blue Mountain Coffee

is the perfect place to watch the sun set on

and Devon Stout.

Kingston. The park comes to life in the evenings as joggers take to the running track, and kids play table tennis. Half Way Tree is the hub of transport, and people-watching is rewarding as thousands of commuters and schoolchildren flow in and out of the transport centre. As the air cools and Nelson Mandela Park glows gloriously pink and purple in the fading light, the coasters on Constant Spring Road turn into mobile discos, pumping out the latest dancehall hit as they bob and swerve through the traffic. “Bubble yuh body fi de uptop boss!” Night falls over the glittering blanket of lights, caribbean travel marketplace magazine

and the sounds of the streets take on a more musical note, as Kingston flexes out. It’s a toss-up between Devon House, Sovereign North Plaza and the Marketplace for dinner. The Grogg Shoppe at Devon House is perfect for dining alfresco, tucked in the bosom of the magnificent mansion once owned by George Stiebel, the first black millionaire in the Carib-

bean. Of course one could be forgiven for devon house ice-cream

caribbean travel marketplace magazine

Reggae

mara &Halfthon

20 18

Diane ellis

jamaica

the annual preMier event, the reggae Marathon, half Marathon and 10K, presented by the JaMdaMMers has becoMe a staple of local and international road race calendars since 2001. Despite these lofty achievements however, one thing remains constant – the club’s mandate and mission to promote a healthy lifestyle through distance running and to put Negril and Jamaica on the map as a world class marathon destination. In keeping with the Jamdammers’ overall mandate, the presentation of the Reggae Marathon, Half Marathon and 10K has blossomed into an international event. It has even been included in the world’s ten best marathon events.

What started as a loose collection of runners at Kingston’s affectionately called “the daM”, becaMe a club – the JaMdaMMers – in June 1995. over the past years, the club has groWn both in size (over 100 MeMbers) and stature by re-Writing the booK on road

racing in JaMaica.

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local reservoir, Mona daM,

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The Reggae Marathon and Half

working volunteers offer uniquely

Marathon is Jamaica’s premier Inter-

packaged water and rehydration

national marathon event. Marathon-

fluids at every mile. There were over

ers, sports enthusiasts and beginners

2000 participants across the three

converge at Long Bay Beach Park in

race events with persons hailing from

Negril, Jamaica’s capital of casual,

South Africa, Belgium, Japan, Canada,

for a fun event. It is characterized

the Caribbean and the United States.

by good vibes and pulsating reggae

There was strong representation

music along the looped flat and fast

from local long distance runners and

course, keeping participants in an ‘irie’

walkers – the main feedback was the

spirit, as they burn the mileage. Enthu-

fine time had by all.

siastic supporters come out to cheer on the participants. Meanwhile, hard

Organized by the Jamdammers Running Club of Kingston – the main sponsors include the Jamdammers Running Club of Kingston, Jamaica Tourist Board, Puma, JHTA Negril, Couples Resorts, and the JAAA and our charity partner is the Heart Foundation of Jamaica. Reggae Marathon continues to bring world class technology to the event with the use of the Mylaps timing system featuring Smart bib tags and ‘Ears’ in addition to timing mats, supplying real time results of integrity. Additionally, interim results are posted during the race. Final results are posted within 24 hours, with ‘watch yourself’ videos

ally rated gourmet Pasta Party held at the Couples Swept

an AIMS (Association of International

Away Sports Complex, had participants and supporters

Marathons) certified course. This serves

alike, humming with activity. Additionally, the Finish Line

as a qualifier for any international event

Beach Bash post race afforded everyone an opportunity

requiring qualification for a world record,

to relax on the beach, with special offerings and enter-

or to enter similar events which need a

tainment geared towards having the best time. All in all,

qualifying time for participation. All this

the Reggae Marathon event is uniquely Jamaican with an

and detailed attention to runner care

international appeal.

will continue for 2019.

of the finish line available online with caribbean travel marketplace magazine

Other related marathon events, such as the internation-

Duty Free Shopping You’ll no doubt want to go home with trinkets and gifts for your family and friends. Our duty free shops allows visitors to purchase jewelry, clothing or Jamaica-branded Items and a range of other things, all tax free. the shoppes at rose hall Rose Hall, Jamaica www.theshoppesatrosehall.com Email: info@srhja.com Phone:(876) 953-3245 Jewels in paradise Shop #26 Shoppes at Rose Hall, Rosehall, Montego Bay Phone: (876) 953-9372

Your ultimate Guide to the

North Coast

Welcome to montego Bay,Jamaica the perfect spot to start your island vacation. once you land at the sangsters

caribbean travel marketplace magazine

international airport you’ll Be caressed By the Jamaican sunshine and emBraced By the Warmth of the Jamaican people. But that's not all, We have so much here for you to experience that you’ll Barely have time to catch your Breath. nature lovers, adventure Junkies, Beach Bums and foodies no matter What you desire montego Bay and its neighBouring parish

trelaWny has everything you need to ensure a safe and memoraBle vacation.

shade shack Shop #21, The Shoppes at Rose Hall Rosehall, Montego Bay Phone: (876) 953-8604 Jewels & time Shop #5, The Shoppes at Rose Hall

Rosehall, Montego Bay Phone: (876) 953-4600

casa de oro Shop # 24, The Shoppes at Rose Hall Rosehall, Montego Bay www.casadeoro.com Phone: (876) 953-9755 Sangsters international airport Montego Bay, St. James Phone: (876) 952-3124 casa manolo ltd Holiday Vill Rose Hall Montego Bay Phone:(876) 953-2771 diamonds international 205-208 Terminal Plaza, Falmouth Phone: (876) 633-5968

Daytime Attractions Whether you want heart-pumping adventures ,thrilling watersport excursions or to simply explore nature Trelawny and Montego Bay have diverse attractions to offer. ras natango gallery and garden Camrose District, Granville, Montego Bay Phone: (876) 875-4453 doctorâ&#x20AC;&#x2122;s cave Beach Gloucester Ave, Montego Bay Phone: (876) 952-4355

dolphin cove Carretera A1, Montego Bay Website: www.dolphincoveja.com Phone:1-877-344-3385 rastafari indigenous village Montego River Gardens Irwin Close, Montego Bay Phone: (876) 383-9068 rocklands Bird sanctuary Rocklands Road Wiltshire Phone: (876) 952-2009 Jamaica swamp safari village Falmouth, Trelawny Phone:(876) 617-2798

caribbean travel marketplace magazine

martha Brae river

Joe James gallery

Blue Beat ultra lounge

outdoor tour

Main Street, Rio Bueno

The Hip Strip

Chukka Caribbean

Phone: (876) 954-0048

Gloucester Avenue, Montego Bay

#2, Montego Freeport

hampden sugar estate

Phone: (876)-952-4777

Shopping Centre,

Trelawny

usain Bolt’s tracks and records

Montego Bay, Jamaica.

tours@hampdenrumcompany.com

St. James Place Plaza 7,

Email: info@chukka.com

Phone:(876) 926-2211

Gloucester Ave, Montego Bay

Phone: 1-877-424-8552 paintball Jamaica Falmouth Phone:(876) 436 9230

nightlife there is so much to do once the sun sets on the island, whether it’s chilling on the infamous

‘hip strip, belting out karaoke at a local bar or taking a stroll on the

Jimmy Buffett's margaritaville Gloucester Ave, Montego Bay Phone: (876) 952-4777 rose hall haunted great house night tour Island Routes Caribbean Adventures

beach.

Montego Bay is steeped in

pier 1

history and there are many

Howard Cooke Boulevard

memorable landmarks,

luminous lagoon & limbo party

Montego Bay,

beaches and parks worth

nexus tours

Phone: (876) 952-2452

Phone:( 876)-630-2099

croydon plantation Catadupa, Jamaica www.croydonplantation.com croydonplantationja@gmail. com Phone:876-979-8267 greenwood great house 435 Belgrade Ave St. James greenwoodgreathouse@ caribbean travel marketplace magazine

Known for its booming

Phone: (876) 971-0000

Places of Interest

exploring.

Nightlife

cwjamaica.com Phone: (876) 953-1077 reggae Walk of fame and museum Falmouth, Trelawny rasblack@gmail.com Phone: 876-435-8401

Phone: (800)-744- 1150

Places to Eat Who can resist the delectable foods that our island has to offer, from the

popular Juicy Beef and Tastee Patty outlets, to some good ole Jamaican jerk chicken. Whatever you desire Trelawny and Mobay have more than enough options to satisfy the palate.

glistening Waters hard rock cafe Sunset Drive, Freeport, Montego Bay

Highway A1, Falmouth, Jamaica

Phone: (876) 953-6016

glisteningwatersja@hotmail.com

sky Bar and grill

(876) 617-4625

19 Queens Dr, Montego Bay

Phone: (876) 954-3229

Phone: (876) 775-3152

pepper's Jerk center

876 legends

Phone: (876) 385-7512

Fairview Shopping Center

houseboat grill

Alice Eldemire Dr, Montego Bay

Phone: (876) 633-9578

Phone: (876) 979-8845 mystic india mystic thai

Whitter Village

Unit B11- Fairview Towne Centre

1091 morgan road, Montego Bay

Montego Bay

Phone: (876) 953-9460

Phone: (876) 889-2430

restaurant and marina

20 Duke Street, Falmouth

uchuma cafe and Jerk centre 1 Trelawney Street, Falmouth Phone: (876) 282-0989 the lobster Bowl Main Street, Rio Bueno Trelawny Phone:(876) 954-0048

victoria mutual Building society Bank (vmBs) Orange St, Montego Bay Phone: (876) 684-9517 JmmB Bank 25 Church St, Montego Bay Phone: (876) 998-5662

scothies

Falmouth Road, Montego Bay

receive money, or acquire foreign

Phone:(876)953-8041

exchange. Banks in Jamaica usually

the sugar mill half moon resort Spring Farm Drive, Rose Hall Montego Bay Phone: (876) 953-2211

Financial Transactions

10 Waterloo Road Kingston

banks, ATM machines

(876) 926-6728

and financial institutions where

visitors can safely send and

tokyo Joâ&#x20AC;&#x2122;s

a.m to 2:00 p.m on weekdays, and

Kent Avenue

embassy of spain

are closed on weekends.

St Lucia Ave, Kingston

Sandals Montego Bay Phone:(876)952-5510 the pork pit 27 Gloucester Ave, Miranda Hill, Montego Bay Phone:(876) 952- 1046 seagrape terrace half moon resort Spring Farm Drive, Rose Hall Montego Bay Phone:(876) 953-2211 caribbean travel marketplace magazine

embassy of germany

T h e re a re s e v e r a l

operate between the hours of 8:00

Embassies In Jamaica

robbie Joseph's seahorse grill Sunset Drive, Freeport, Montego Bay Phone:(876) 684-9133 lobster trap Sawyer's Beach Road, Hopewell Montego Bay Phone:(876)535-3367

(876) 926-7734 scotiabank montego Bay 6-7, Sam Sharpe Square, Market St,

embassy of venezuela

Phone: (876) 952-4440

Haughton Ave, Kingston (876) 926-5510

first global Bank Fairview Shopping Center

embassy of Brazil

Allice Eldemire Drive, Montego Bay

23 Millsborough Crescent, Kingston

Phone: (876) 971-5260

(876) 978-8608

national commercial Bank (ncB)

embassy of Japan

St James St, Montego Bay

Old Hope Rd, Kingston

Phone: (876) 929-4622

(876) 929-3338

Jamaica national (Jn)

embassy of the dominican

2 Market Street, Montego Bay

republic

Phone: (876) 906-5343

85 Hope Road Kingston 6 (876) 633-7765

sagicor Bank Fairview Shopping Center

embassy of the united states

Allice Eldemire Drive, Montego Bay

6 Old Hope Road

Phone: (876) 979-8810

(876) 702-6000

embassy of the people's

consulate general of denmark

Jtl Jamaica tours

republic of china

foreign consulate

Providen Drive, Ironshore

8 Seaview Ave,Kingston

11 Spanish Town Rd

Montego Bay

(876) 927-3871

(876) 923-5051

876-953-8100

embassy of france

high commission of india

real tours Jamaica

13, Hillcrest Ave, Kingston

embassy

Montego Bay

(876) 946-4000

5 Earls Court, Kingston 8

+1(876)-335-7922

(876) 927-3114

British high commission kingston Foreign Consulate 28 Trafalgar Rd (876) 936-0700 embassy of cuba 9 Trafalgar Rd, Kingston

Taxis and Tours island transfer & tours Montego Bay, Jamaica Phone: (876) 391-4914

Emergency & Medical Services Cornwall Regional Hospital:

Mt. Salem; Montego Bay Phone: (876) 952-5100

travel around Jamaica tours Phone:1(876) 287-2180 ( local)

montego Bay hospital:

Phone:1(860) 578-0866

Mount Salem Rd, Montego Bay

canadian consulate

(international)

Phone: (876) 952-4511

Gloucester Ave

travelaroundja@gmail.com

Open 24 hours

(876) 978 0930

(876) 538-3025

Sun Blessed and FECT

ďŹ nd us on: COLDFIELD MFG. LTD. 8 - 10 Deanery Rd. Kgn. 16, Tel: (876) 928-5542, 928-2291

@purecountryjuices

hospiten montego Bay

summit police station

trelawny:

Springfarm Drive

De Lisser Drive, Montego Bay

falmouth police station

(876) 618-4455

(876) 940-0496

29 Rodney St, Falmouth Phone: (876) 954-3222

Bayside medical center

Barnett street police station

Suite 6, Bisco Mall,

14, Barnett Street, Montego Bay

duncans police station

6-8 Union St, Montego Bay

(876) 952-2333

Duncans Main Road

Phone: (876) 971-5650

the independent commision

(876) 954-2433

of investigations (indecom), Western Regional Office

rio Bueno police station

18 Queen St. Montego Bay

Rio Bueno Main Road

876-960-4767

(876) 954-0058

mount salem police station

clarkeâ&#x20AC;&#x2122;s town police station

Police Stations

Pedlars Ln

35 Main Street, Trelawny

montego Bay:

(876) 952-3572

(876) 954-1080

freeport police station Alice Eldemire Dr (876) 684-9080