Reggae Sumfest Souvenir Magazine | July 2018

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Whats'side In 4 Messages 10 About Reggae Sumfest 14 Downsound Entertainment Directors 16 Robert Russell & The Journey from Summerfest to Downsound Sumfest 2018 18 - Week's Events 20 - Artists for Festival Nights 1 & 2 24 Site Map 26 Sponsors

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28 What’s New At Reggae Sumfest - The Reggae Symposium - Sumfest Mall - Sumfest Inspire Awards - Sumfest Street Dance - Morning Medz 34 Good Food, Good Music, Good Vibes - Grace Kitchens...

38 Jamaica Tourist Board feature

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s t i d e r C Publisher

Pelican Publishers Limited

Creative Director Meleisa Witter

WRITER Maxine McDonnough

Editorial Team Maxine McDonnough Meleisa Witter Kimberley Blair

Marketing / Sales Mapco Printers

Graphics Art, Layout Nicole Williams c/o Pelican Graphics

PHOTOGRAPHY Adrian Creary & Esirom

printed by Mapco Printers Reggae Sumfest Magazine is published at the behest of the event organizers No part of this publication may be reproduced or utilized in any form or by any means, electronically or mechanically, including photocopying, recording or by any information storage retrieval system without written permission from the organizers. © 2018 Pelican Publishers Limited

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uly is here, and with it the iconic Reggae Sumfest Music Festival. In keeping with the tradition, we produce a commemorative magazine which encapsulates the experience for the thousands who make the annual trek to Montego Bay whether they travel three miles or 3,000 miles.

We are proud to present, for 2018, a festival that has grown to provide a full week of exciting entertainment options as the celebrations begin on Sunday July 15 and run to Sunday July 22 with several days having multiple events. Among these are several new activities which you will read about inside. The growth of the festival has also been spatial with events being staged at several locations across the city including: Pier One, the Hip Strip, Dump Up Beach, Tropical Bliss Beach, Hard Rock Café, Old Hospital Park, Iberostar Hotel and the Convention Centre. This demonstrates the appropriateness of the St James Municipal Authority naming it “Sumfest City” for the period.

The 2018 festival continues to champion the new format which sees the focus on the best of our local artistes, while also providing a platform for upcoming performers. We look forward to the outpouring of talent at Catherine Hall as well as the events leading up to the two big nights.

The presentation of an event such as Reggae Sumfest over more than a quarter of a century is a demonstration of passion for one’s culture, commitment to the celebration of talent and excellence and the desire to promote and sustain our nation’s musical creativity. This level of perseverance and determination is to be honoured and celebrated and the commemorative magazine represents a tribute every individual who contributes in any way to this mammoth achievement. Premier among these are the major stakeholders such as our sponsors, the production team, the vendors, the gate crew, ticket outlets – everyone who supports the festival in any way. Of course, pride of place goes to those of you who come to support the festival year after year - the audience.

We look forward to your fulsome support for 2018.

Maxine McDonnough

july 15 - 22, 2018 | montego bay | jamaica 5

MESSAGES

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MP , D C , ON. EDMUND BARTLETT

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shores – the other two are food and love.

Therefore, it is safe to say that our music makes a great contribution to tourism. Not only is music a powerful unifying tool that brings people together, but it is also an element that adds value to the tourist experience, as it is undoubtedly the heartbeat of As Minister of Tourism, it gives Jamaica. me great pleasure to congratulate the organizers and produc- Reggae Sumfest is one of tion team of the iconic Reggae the island’s signature events Sumfest music festival, for once because of the authenagain staging what I am sure tic showing of our talents will be an excellent showing from a diverse and talented of the best of our country’s line-up of entertainers. This is clearly appealing to the entertainment offerings. approximately 6,000 visitors, It is a known fact that we are who flock the island from a people with a rich cultural across the globe each year heritage that millions travel to to attend. This proves that experience annually. Jamai- our reggae music can be ca’s culture, especially our a major driver of tourist reggae music, is inextricably arrivals, jobs and ultimately linked to Tourism. In fact, we economic growth. did our research to identify what factors accounted for I have therefore charged our 42% repeat visitor rate, my Tourism Linkages music was identified as one Network to place greater of the three main reasons emphasis on leveraging our visitors come to our entertainment through:

the promotion of festivals; promotion of Jamaica as an entertainment destination; greater collaboration with event promoters and venue managers to package and promote local music events, festivals and live shows to help eliminate seasonality; as well as the coordination of established activities/events for the Tourism Calendar.

I will also continue to work with my colleague Minister of Culture, Gender, Entertainment and Sports and her Ministry, to enhance the reggae product. What I am envisioning is a strong reggae product that enables 24/7 entertainment that can pull thousands more visitors to our shores. The spiral effect will be more visitors, jobs and economic growth.

I have no doubt that this year’s staging of Sumfest will turn out to be a very successful event and will go a far way in providing a memorable experience for all those who attend. I would also like to again wholeheartedly thank the organizers for the contribution you have made to the development of the entertainment and tourism sectors.

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, r e d n e G e r u t l u C from e g a s s e m

t n e m n i a t r Ente inister and S po rt M nge, CD, MP a

Hon. Olivia Gr

It seems like only yesterday we were engrossed with uncertainty of the music festival scene in Jamaica when the long-running Reggae Sunsplash was coming to a close.

But as they say, ‘when one door is closed another opens’ and as Reggae Sunsplash faded into the sunset at the turn of the 1990s, a group of Western Jamaica entrepreneurs saw opportunity from the adversity and in 1993 decided to start a new Reggae festival, called Reggae Sumfest.

Twenty-six years later, Reggae Sumfest stands proudly as the Greatest Reggae Festival on earth.

Its phenomenal growth over the years has triggered the rise of many similar events in all corners of the world but Reggae Sumfest

continues to stand as the most authentic Jamaican Reggae festival, showcasing our music and culture to the world.

Over the past few years we have seen a change in directorship with Downsound Records taking over the mantle, but the direction has remained the same. So every summer, Jamaicans and visitors alike can look forward to a great week of Jamaican music and associated activities.

Reggae Sumfest contributes tremendously to the economy of Montego Bay and the wider Western Jamaica. It affords opportunities to traders, who benefit from the influx of music lovers and those looking for a unique destination experience.

Reggae Sumfest does not only showcase our established superstars but it also gives a major platform to sound

systems, emerging bands and rising artistes.

I want to commend Reggae Sumfest on its longevity and its commitment to high standards.

When it comes to technical production and logistics, it is safe to say that Reggae Sumfest ranks right up there with the major festivals around the world.

This year, the Festival has a stellar line up. Montego Bay is truly going to “come alive” from July 15 to 22.

It gives me tremendous pleasure as Minister of Culture, Gender, Entertainment and Sport to once again endorse Reggae Sumfest and to encourage all to soak up the music, soak up the sun, soak up the culture and make Reggae Sumfest 2018, an unforgettable experience.

july 15 - 22, 2018 | montego bay | jamaica 7

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It is that time of year again when music aficionados journey to Jamaica, the reggae music mecca to experience Reggae Sumfest. For the past 25 years, like a pilgrimage, people from all over the globe converge on Catherine Hall, Montego Bay to experience the Greatest Reggae Show on earth.

We have always been proud to say that our music ambassadors are home grown and world class both in their lyrical content and global appeal. Through their talents and gifts, they have heralded the beautiful and indomitable Jamaican spirit which has been a pull-factor for thousands of visitors who come to the island.

With an inviting list of chart topping reggae and dance hall artistes, Reggae Sumfest has solidified itself in music history as an unforgettable experience; that transports attendees to euphoric musical heights. This summer festival is among the extraordinary events on our calendar that the Jamaica Tourist Board uses in the promotion of Destination Jamaica, as the ideal place to experience our musical culture at its very best.

As we celebrate the 26th anniversary of this signature event in Jamaica’s musical heritage, I salute and congratulate the Reggae Sumfest team for executing a festival of which we are all proud. I invite you to join me in Montego Bay and together let’s soak in the infectious reggae rhythms at Reggae Sumfest 2018.

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f o r o y a M m fro Bay e g a s s me

o g e t n o M COUNCILLOR

P J , IS V A D HOMER

Reggae Sumfest...

The Greatest Reggae Show on Earth !

The City of Montego Bay warmly welcomes Reggae Sumfest for its 26th staging. The event which takes place this year from July 15 to 21 continues to unearth and showcase Jamaica’s best reggae talents. It has certainly come of age, and under the Management of Downsound Entertainment, is on the cusp of perfection.

From its inception, Reggae Sumfest has always endorsed quality music that has propelled Jamaica and its artistes to global heights. With Beresford Hammond and Maxi Priest being the headliners for this year’s staging, patrons are in for a treat.

Over the years, this event has not only pleased patrons; it has played an important role in enhancing Montego Bay’s reputation of being a major player in Tourism Entertainment. This show has also been playing a key role in the provision of jobs for our citizens: those who are directly employed to the show, our Craft Traders, Food Vendors, ground transport Operators and even those who sell “reggae beds”, all have reaped great benefits.

On behalf the St. James Municipal Corporation and the citizenry of the City of Montego Bay, we welcome the 26th staging of Reggae Sumfest! As the great Reggae Icon, Bob Marley said “One good thing about music, when it hits, you feel no pain”, I am sure that this event will not only be entertaining but successful.

july 15 - 22, 2018 | montego bay | jamaica 9

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This year Reggae Sumfest will provide another amazing opportunity to celebrate an indigenous musical genre that has consistently captured hearts and minds the world over. In the 26th year of the festival, Red Stripe will mark a full century of impact on the fabric of Jamaican life and industry. At the ripe old age of 100, we are proud to be part of history, and to once again throw our support behind Sumfest, a Reggae festival we have backed from day one.

For us Reggae Sumfest is largely about the international impact and reach of our Jamaican culture.

The success of such a grand event is just one shining example of our music’s international acclaim. Over the years, the music festival has evolved to become an incubator and haven for Jamaican talent, promoting Reggae and Dancehall music on a world stage.

It is for this platform that Red Stripe conceptualized and executed ‘Big Buss’ in 2017, a talent competition designed for artistes on the rise, of which we are extremely proud.

Through ‘Big Buss’, talent was honed, showcased and celebrated in first world fashion. We eagerly anticipate what the 2018 edition will deliver.

In addition to its cultural pedigree, Reggae Sumfest has added value to Jamaica’s GDP with an annual boost in tourism numbers with visitors soaking up the best of our Dancehall and Reggae music. In 2017, Red Stripe’s contribution included more than 50 visitors from the United States, who were sweepstakes winners from that market. This year we will extend that ‘invitation’ to Red Stripe lovers in other markets.

The value of the partnership with the Reggae Sumfest brand is inestimable.

Two iconic brands, steeped in a rich history, building on a tradition of creativity and innovation, showing the best of Jamaica to the world.

Nas ha-Monique Douglas

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feature

About

F

or a quarter of a century, fans of reggae music have been making the journey to Catherine Hall, Montego Bay for the annual Reggae Sumfest show. Created in 1993 by a group of Montego Bay businessmen to take advantage of the gap left by the removal of the legendary Sunsplash, the show has become an integral element of the entertainment scene with thousands of fans locally and overseas. To perform on the Sumfest Stage is to be seen as among the best and those musicians selected consider it a privilege. The show has also been an important platform for the exposure of young and upcoming artistes and many in this group have gone on to become stars in their own right.

Reggae Sumfest is important to the economy of Montego Bay as it is guaranteed not only to fill hotel rooms in the tourist capital but to engender all the spinoff benefits that come with the increased flow of visitors into the area.

The year 2016 witnessed a major development in the history of the event. Owned and managed by Summerfest Productions, led by Johnny Gourzong and Robert Russell,

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since inception, the Brand was sold to Downsound Entertainment owned by businessman and music mogul, Josef Bogdanovich.

Despite the magnitude of the occasion the transition was seamless.

The Summerfest team felt that the show needed to be reenergized and that Joe Bogdanovich was the man for the job. At the time Joe said “The theme of unity through music is a key factor for success in the festival business. Artistes must understand and work together — as well as the sponsors and government agencies — to accept the fact that reggae/dancehall is a natural resource of the country and that it’s the responsibility of the country for it to be developed and protected”.

And he has been able to

maintain and build unity around the Sumfest Brand.

The 2016 Reggae Sumfest show was executed jointly by the Summerfest and Downsound teams and achieved a groundbreaking first by streaming in interactive 360 Virtual Reality.

By 2017, The DSE team was ready to undertake the task on its own and took the bold decision to cut the major show nights from three to two (Friday and Saturday), and book only reggae and dancehall acts, going against the previously held belief that at least two major international acts were required to ensure the success of Friday and Saturday nights. There were many who thought the decision, even if not ill-advised, was certainly ill-timed. But this was not done in isolation there were several initiatives aimed at improving the

offerings at Catherine Hall for the comfort and enjoyment of patrons.

“People come to Reggae Sumfest not only for the music, but to hang out with friends, have some good food, good liquor to have fun. The complete package is important. We started the work on that in 2017 by redesigning the venue to create more space and to improve the facilities and ambience. We offered an improved VIP experience, established an attractive food court, improved washroom facilities, all for the increased comfort and enjoyment of the Reggae Sumfest patron” said Barrington Daley, board member.

The response was spectacular, with 2017 dancehall night reputed to be one of the largest ever.

july 15 - 22, 2018 | montego bay | jamaica 13

Production Team - Front: Robert Livingston, Josef Bogdanovich, Robert Russell. Back (LtoR): Aldria Grant, Barrington Daley, Cordell “Skatta” Burrell, Karla Jankee, Marcia McDonnough, Dwight “Bub” James, Kimberley Blair, Roger Maxwell

A

nd now to 2018! The planning committee has been working assiduously and already the website shows an impressive lineup of dancehall and reggae acts booked for both show nights including all-time favourites – Beres Hammond, Damian “Jr Gong” Marley, Maxi Priest, Jesse Royal, Capleton, Fanton Mojah, Popcaan, Aidonia, Bounty Killa, Sizzla, Tosh Alexander, Spice and many other top-class acts.

“The marketing has been aggressive”, shared Joe Bogdanovich. “The Jamaica Tourist Board has put their public relations and marketing machinery behind the Sumfest publicity and is spreading the word in North America”. In addition, the event is being featured on every major reggae and dancehall website and social media pages. The New York launch on April 17 will be streamed so that everyone will have the opportunity to view it. The thrust locally is equally robust. The Sumfest truck has been very visible as it goes across the island keeping the brand in the public eye and the promotional team has been present at all the major parties throughout the Carnival

season. There is also an official partnership with the Bacchanal Jamaica group for 2018 including having the truck in the carnival road parade.

Digital electronic boards have been rotating the confirmed artistes and events since March and will continue incrementally until the festival. “A major initiative”, noted Joe Bogdonavich, “will be the dressing of Montego Bay as the ‘Sumfest City’. We will be partnering with our sponsors in executing this and expect it to be nothing short of spectacular. These are only some of the marketing strategies. The idea is that every single Jamaican should be aware of the when, where and who of Reggae Sumfest. We want this year to be truly the biggest show in the history of the festival.”

The festival which runs from Sunday July 15 to Sunday July 22 includes several of the traditional events such as the Beach party and All White Party in addition to the main festival nights, but, the team has introduced several new events into the Reggae Sumfest programme such as Sumfest Blitz,

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and the Irish and Chin’s well-known World Clash. A brand-new event is a reggae/dancehall symposium (“Sumfest University”) aimed at exposing visitors, students and the general public to the world of Jamaican music and dance. They will meet the performers, the people behind the scenes, the fashionistas, the dancers all with the objective of creating a more in-depth understanding of this dynamic aspect of the Jamaican culture.

Another new addition is a red-carpet affair designed to honour selected individuals and groups who have made significant contributions to the growth of Reggae Sumfest over the years, as well as to the development of reggae and dancehall music as a whole. It will be called the Inspire Awards.

The name “Inspire” has been chosen because of the dedication and excellence demonstrated by the awardees would be deemed an inspiration to others. The event is intended to be a classy, upscale affair patterned off ceremonies such as the Grammys and Oscars and thus will be an exclusive event. (invitation only )

This is not, however, the sum of the new initiatives being introduced for 2018. The venue will see further improvements in the food court. Patrons and vendors, alike, will particularly enjoy the Sumfest Mall. Strategically positioned just beyond the entrance to the venue, patrons will have to walk through the mall to get to the grounds. It is doubtful they will be able to resist the items on offer. But, how is this different from the usual art and craft booths found at every music festival?

According to Marcia McDonnough, marketing consultant, “This will not be the usual stalls seen at the festival. Containers will be retrofitted to create the stores. They will be well lit and vendors will have the space and facilities to display goods attractively. In addition, vendors will be handpicked to ensure an exquisite array of products, while offering variety and quality. Patrons will be able to enter each shop to browse the merchandise being offered.”

Reggae Sumfest 2018 promises a spectacular festival and if not the biggest reggae festival globally, it will certainly be the best.

The Downsound Entertainment Family

july 15 - 22, 2018 | montego bay | jamaica 15

directors

d n u o s Dowrtnainment Ente s r o t c Dire f reggae sumfest producers o

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Josef James Bogdanovich, founder and CEO of DownSound Records, a music industry veteran and executive through the years has accrued great success as a music producer, record label owner, film writer/producer, and businessman. He has guided the careers of several of Jamaica’s top acts and upcoming artistes including Ninja Man, Jah Cure, Lukie D, Ishawna and Fantan Mojah. In March 2016, Bogdanovich’s company DownSound Entertainment Ltd, acquired the major Jamaican summer music festival brand, Reggae Sumfest and successfully staged the event in July.

Robert Russell is the owner of the popular nightlife spot on the Montego Bay waterfront, Pier 1. Russell, along with a small group of Montego Bay business interests, founded the popular, internationally renowned festival, Reggae Sumfest in 1993. He was Chairman for 18 years and is still integral to the show’s production as Deputy Chairman, following its sale in 2016.

Robert Livingston is considered one of the most successful producers in dancehall and was instrumental in the careers of Super Cat, Shaggy, Jah Cure, Busy Signal to name a few. He owns the popular recording studio -Big Yard and has contributed significantly to the promotion of Jamaica’s music and culture.

Marcus Richards, is founder and managing director of Greystone Capital. He brings more than a decade of investment banking and financial advisory experience to the firm having specialized in mergers & acquisitions, corporate finance and restructuring with a variety of global financial institutions. Immediately prior to the build-out of Greystone, he served as a director in the advisory practice of PricewaterhouseCoopers where he led a team that specialized in corporate finance, project finance, mergers & acquisitions and transaction services.

Barrington Daley is the Head of Business Affairs at DownSound Entertainment Ltd (DSE).

He has been with DownSound Records/DSE for the past ten (10) years and also serves as Company Secretary for DSR. He has held various Finance/Accounting positions starting with Procter & Gamble Inter-Americas, Colgate Palmolive (Ja) Ltd., Fair Trading Commission and Social Development Commission.

july 15 - 22, 2018 | montego bay | jamaica 17

T R E B RO ELl S S U R e Journey from &Th

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wenty-six years ago, a group of businessmen in Montego Bay took the bold and imaginative step to create what is today considered the foremost Reggae festival in the world – Reggae Sumfest. One of that number was Robert Russell, a founder and owner of the original Sumfest, who continues, even after a change of ownership, to be a driving force behind the world-class brand.

Robert shared a glimpse of his fascinating journey with Sumfest.

“When Sunsplash (the first Gourzong, Godfrey Dyer and reggae festival) moved from Montego Bay in 1992, we realized that there would be a vacuum in Montego Bay for 1993. I thought of staging a two-day show at Pier 1 when it came to my attention that business colleagues Johnny

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Micky Morris and others were thinking of putting on a three-day festival at the same time. We then decided to join forces to establish Reggae Sumfest.”

purchase the brand outright. Joe For those of us on the outside, immediately indicated that that was the show took off and continued an option he would be willing to to be an outstanding success for entertain with the condition that the next 25 years. While that is the Summerfest team would assist true, Robert explains that what in the smooth transition in the first seemed like a seamless developyear of the changeover. Joe also ment took great perseverance insisted that Robert continue as as "in the first two years we part of the new arrangement and incurred huge losses. Some suggested he serve as deputy years later I was appointed chairchairman of Downsound Enterman of Sumerfest Productions tainment. In the first year Robert and Johnny Gourzong was and Johnny worked along the appointed executive director.

Downsound Team to produce We, along with other direca very successful event. tors and shareholders, with deep commitment, dedication Robert noted that the changeand hard work cleared our over was, indeed, smooth and debts and became a profitable the new format which now operation." The festival grew focuses on local acts has from strength to strength until proven to be very successthe advances in technology ful. “The support for 2018 is impacted record sales and already obvious as the early performances became the hotel bookings including primary income earner for the smaller properties, villas and B major acts.“Artist fees became & Bs have been overwhelmprohibitive and were now ing. We expect the numbers between half a million and to be even greater than 2017” US$1 million. Consequently, he said. it became more and more Robert is excited by the difficult to stage the event rejuvenation of the Festival. using foreign acts. Calls on “This year we are redesignshareholders for increased ing the layout of the festiinvestments met with little val in order maximize the success." efficiency of the space and It was at this point that enhance the comfort of Robert decided to approach patrons for the two major Joe Bogdanovich with a nights at Catherine Hall. proposal to come in as an We have also increased investor. At some point in the number of activities the conversation, Robert to cover a full eight days offered Joe the option to

as we are now going from July 15 to July 22. The City of Montego Bay will be full of activity and will be dubbed Sumfest City by the Montego Bay Municipal Corporation.

Reggae Sumfest will inject well-needed funds into the economy to benefit a wide cross-section of Montegonians,” he said.

He shared some impressive figures which saw a spend of some US$7.5 million in the town over the Sumfest season. “Jamaica Tourist Board estimates that some 5,000 visitors come into Montego Bay for the festival yearly, with each spending approximately US$1,500. So, Sumfest is important not only for its entertainment value but the boost it provides for the local economy and Jamaica at large.”

Montego Bay with its many attractions, hotels and breathtaking white sand beaches is certainly the ideal location for the greatest party in July. Robert is the owner of one the premier entertainment spots in Montego Bay - Pier 1 - the home of two Sumfest events the “All White Party” and the “World Clash”, both now staples on the Sumfest Calendar. According to Robert, “Reggae Sumfest is a must attend event for a large number of repeat visitors.

2018 promises to be the greatest Sumfest ever and Montego Bay is ready to welcome all our visitors, both local and overseas, to Montego Bay for July.

july 15 - 22, 2018 | montego bay | jamaica 19

s t n e v E week’s

SUNDAY JULY 15 SUMFEST “COLOUR-FEST” BEACH PARTY Tropical Bliss Beach Hosted by Yanique, the Curvy Diva & Noah Power DJs: Team Shella, Jigga, Crazy Neil GATES OPEN 3PM

New

Event

MONDAY JULY 16 SUMFESTSTREET DANCE #ilovemobay Free Street dance on the Hip Strip DJs: Noah Power and Team Shella GATES OPEN 7PM TUESDAY JULY 17 ALL WHITE PARTY Pier 1 Restaurant and Bar DJs: Smoke and Illusion GATES OPEN 7PM

WEDNESDAY JULY 18 BLITZ: THE ALL BLACK EDITION Pier 1 Entertainment Centre Music by: Rolexx, Creep (Chromatic), Team Shella Host & Performance by: Safaree, Performance by: Stefflon Don GATES OPEN 8PM

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New

Event

THURSDAY JULY 19 SUMFEST INSPIRE AWARDS Iberostar Suites

THURSDAY JULY 19 SUMFEST PRESENTS IRISH AND CHIN’S WORLD CLASH – “Celebrating 20 Years” Pier 1 Entertainment Centre Featuring: Tony Matterhorn, Mighty Crown, Pink Panther and Ricky Trooper GATES OPEN 9PM FRIDAY JULY 20 REGGAE INDUSTRY SYMPOSIUM Montego Bay Convention Centre 9AM - 5PM FRIDAY JULY 20 FESTIVAL NIGHT 1 Catherine Hall GATES OPEN 8PM SATURDAY JULY 21 FESTIVAL NIGHT 2 Catherine Hall GATES OPEN 8PM

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SUNDAY JULY 22 SUMFEST MORNING MEDZ “Tailgate Party” Dump Up Beach Music by DJ Courtney, Rolex & Di Unit GATES OPEN 5AM - 2PM

New

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Dance Xpressionz

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Popcaan

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Ding Dong

Tommy Lee sparta Shaneo Tosh Alexander

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Festival Night 1 SELECTION OF artistes

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Beres Hammond maxi priest Capleton

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Fantan Mojah

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@ReggaeSumfest www.reggaesumfest.com

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and an exhibition. Presenters include Roger Steffens who is known for his extensive collection of Bob Marley records and The Reggae symposium, schedartifacts gathered over five uled for Friday July 20, will decades since the 1970s when be held at the Montego Bay the music of Marley first came to Convention Centre from 9:00 his attention. Copeland Forbes a.m. to 5:00 p.m. The sympoand Herbie Miller will look at sium will share information on the influence of the legendreggae and dancehall music ary Peter Tosh. L’Antoinette and culture with students, interStines, founder and artistic ested Jamaicans and visitors director of one of Jamaica’s to the island who are eager to foremost dance companies learn more about this fascinating L’CADCO will connect the world-famous phenomenon. dots when she explores the The one-day event will comprise links between Mento, Ska, presentations, workshop/demonRock Steady and Reggae. strations Symposium participants will be treated to a history of the development of Jamaican music with

The Reggae Symposium

2018 could well be dubbed the year of innovation for Reggae Sumfest as the organizers expand the boundaries of the event to embrace several new elements – the Reggae Symposium, the Inspire Awards, the Sumfest Mall, Morning Medz and the Street Dance. Each different and each a fresh new seed which will enrich the offerings of the festival and grow into an important new tradition in years to come.

presentations from longstanding Reggae Sumfest journalist Pat Mechino who looks at "Twenty-five Years of Sumfest" and well-known Jamaican music enthusiast and researcher/writer Dr Sonjah Stanley Niaah with her take on “Fifty Years of Jamaican Music and Reggae Festivals."

A panel discussion will focus on preparing young artists for careers in various aspects of the music industry.

An integral accompaniment to the presentations and demonstrations of dance and drumming will be an exciting exhibition that will bring the history alive through vivid visuals and artefacts.

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Sumfest Mall Craft items are certainly not new to Reggae Sumfest. But, the Sumfest Mall is a major investment to up the ante in terms of presentation and quality products. The mall will feature some 22 curio shops which comprises a delightful array of fascinating objects of art, craft, jewellery, clothing, leisure products and souvenirs that will serve as mementoes of our patrons’ visit to Reggae Sumfest.

The merchants have been carefully selected to ensure top-class items which for the most part are original works and also Jamaican made.

They include Sharon Fox, Bresheh, Purple Jade, McAnuff Art, and Accessories, David Dunn Studio Potter, Chrissy’s Coils, Opulent Aroma Candles, Bartley’s Woods, Kamar Thompson, Ultimate Arts, Momo Penelli, High Rollers Trading and more.

Sharon Fox

The Sumfest Mall, on the Catherine hall venue for both festival nights, accepts credit, debit and prepaid cards as well as cash. Check out the mall for innovative gift ideas.

HIGH ROLLERS

shades of africa Chrissy’s Coils DAVID DUNN

july 15 - 22, 2018 | montego bay | jamaica 31

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who shows dedication, professionalism, motivation and upward mobility in his/her career who has performed at Reggae Sumfest at least once; Reggae Sumfest Music Hall of Fame; Reggae The inaugural Reggae Sumfest Sumfest helping Hand, The Golden Inspire Awards, will honour Pen for an outstanding journalist; specially selected individuals Reggae Sumfest Big Up and Special and groups who have made Honorees.

Sumfest Inspire Awards

significant contributions to This red carpet affair is by invitation the growth of Reggae Sumfest only and will be held at Iberostar over the years, as well as to the Hotel in Rose Hall on Thursday development of Reggae and July 19.

Dancehall music genres, generally. Reggae Sumfest organizers And, the award goes to…. expect it to become an iconic Sumfest Legend event that the local music indusMoses “Beenie Man” Davis try can look forward to and Grammy Award winner and respect as truly recognizing and undisputed King of Dancehall rewarding the best of Jamaican musical culture.

Reggae Sumfest Rising Star Jamar “Chronixx” McNaughton The award categories include: Culture Artist of the Year, Best Sumfest Legend, awarded to New Artist, and Entertainer of an artiste who has performed the Year, National Youth Award at Reggae Sumfest for 15 times for Excellence and more. or more; Reggae Sumfest Rising Star a young performing artist/ band 30 years old and under,

Reggae Sumfest Music Hall of Fame The Creators Bob Andy; Living Legend of Reggae Music The Performers Sly Dunbar & Robbie Shakespeare The internationally acclaimed “Rhythm Twins “ Recording and Distribution Chris Blackwell; The Godfather of Reggae Music Promoters, Managers, Booking agents Copeland Forbes; A man ahead of his times in the Jamaican music industry Golden Pen Award Pat Mechino; Ace journalist and international Reggae Champion REGGAE SUMFEST “Big Up Award” Hermine – Putting the food into the festival for 25 years Special Honorees Marlon Tingling, outstanding journalist and loyal Sumfest supporter Winford Williams; a consummate professional with a passion for music and Reggae Sumfest Alan Lewin, outstanding photojournalist, supporting Sumfest for 25 years.

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Morning Medz Morning Medz is the final stop in the 2018 experience. A tailgate party on Sunday morning 22 July starting at 5:00 a.m at the Dump Up Beach, provides the idea way for Reggae Sumfest patrons to cool down and unwind. It is the pefect opportunity to relax and simply hang with friends while enjoying great food – courtesy of Reggae Sumfest – sun and sand and sea. Music will be provided by DJ Courtney, Rolex and DI Unit.

See you there!

Sumfest Street Dance The action will be on the Hip Strip on Monday July 16 when Reggae Sumfest teams up with the Montego Bay Chamber of Commerce to fete Montegonians and visitors to the city in true “I Love MoBay” spirit. The street dance is a revitalization of Montego Bay Night Out, a popular event of a few years ago. The Sumfest Team wanted to give back to the people of Montego Bay for their support and outpouring of love over the past quarter of a century and proposed the restaging of the event as a part of the Sumfest week of activities. The Sumfest leg of the festivities will be in the Old Hospital Park where DJs Noah Power and Team Shella will be n the turntables.

The party starts at 7:00 pm. Entry is free so there is no reason for anyone to miss a minute of this Sumfest family event!

Choose from our range of healthier options and enjoy meals that are great tasting and good for you too.

gracefoods.com

grace kitchens

Good

, s e b i V , c i s u M Food

l a v i t s e F r o f mfest in Sync

u S d n a s n e h c Grace Kit

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s the 2018 staging of the greatest reggae show on earth approaches, Sumfest is well prepared to guarantee satisfaction not only through the offerings from the stage but also from the Reggae Sumfest Food Court.

This year, GraceKennedy, the good food people, will be bringing the food to the Sumfest table through their sponsorship of the Reggae Sumfest Food Court. The redesigned food court, introduced in 2017 was a hit with patrons of the festival, and this year promises to be even better as organizers have improved on the feedback from

the 2017 rendition. The Food court will have 16 (10 X 10) booths and 3 trucks with the Grace Kitchens Café taking centre stage.

Ricardo Smith Channel Programmes & Promotions Manager Grace Foods considers it a “win-win” for both parties, “We have been taking the Grace Foods product globally with special emphasis on

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our Diaspora communities in North America and the UK. Many members of our Jamaican Diaspora attend the festival and so it’s an ideal opportunity to capture this market segment right here in Jamaica while providing great food and service to our loyal Jamaican consumers who attend in their thousands.

It’s all about good food, good music, good people and good vibes”, he said.

Grace Foods’ Consumer Services Manager, Angella Grandison Reid shared what Sumfest patrons can expect from Grace Kitchens Cafe – a menu which offers tasty and healthy choices. A trio of pasta dishes will comprise a choice of jerk chicken, jerk fish or jerk vegetable. There will also be whole jerked fish, sweet corn on the cob, festival, spicy buffalo wings and of course our all-time favourite hot dogs and fries. According to Angella “Expect no long lines at the Grace Kitchens Café as we aim to ensure speed and efficiency”.

Grace plans to bring the ‘flava with a beat’ to Sumfest, placing front and centre the fresh, energetic vibe and the joy that emanates from our Jamaican flavours that has been close to the hearts of those at home and around the world.

In addition, the food court will feature the Rainforest Fish Pot, Juici and Lee’s Pizza Trucks as well as : Alessandro’s, Hermine’s Homestyle, Roti King, Creative Food & Soup, Dash Hot & Spicy, Conquering Lion Ital, Sabbioso Restaurants and more.

grace kitchens

hotels in Montego Bay and the UK. “Having always wanted to operate my own catering business, I opened Alessandro’s in September 2015. Here is a sneak peak at how Alex will prepare her rack o’ribs which will be among her offerings at the Sumfest Food Court.

, Alessandro s

Alessandro’s Catering is one of Montego Bay’s finest caterers. Owner Kimberlee Howell is a 2012 graduate of the University College Birmingham (formerly the Birmingham College of Food, Tourism and Creative Studies, United Kingdom) where she achieved the Bachelor of Arts (with Honours) in Hospitality Business Management.

She has worked with leading

Alex’s Rack O’ Ribs ∞ 1/2 cup chilli powder ∞ 1/2 cup garlic powder ∞ 1/2 cup onion powder ∞ 1/4 cup white sugar ∞ 1/4 cup brown sugar ∞ 1/4 cup salt

Directions

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Preheat oven to 250 degrees F (120 degrees C).

Wash meat with white rum. Do not drain. Remove membrane on the bone side.

∞ 2 tablespoons freshly ground black pepper ∞ 1 tablespoon ground cumin ∞ 1 teaspoon dry mustard ∞ 1 teaspoon ground cayenne pepper ∞ 1 rack baby back pork ribs ∞ 1 cup barbeque sauce

Mix chilli powder, white sugar, brown sugar, salt, black pepper, cumin, dry mustard and cayenne pepper and any other spices in a small bowl until combined.

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Place ribs meat-side down on aluminium foil.

Generously apply a coating of dry rub to all sides of rib rack. Let rest overnight. With rib rack meat-side down, fold foil around it to create a tight seal. Transfer to a sheet pan and bake in preheated oven until tender and cooked through about 2 ½ hours.

6 7

Increase oven temperature to 350 degrees F (175 degrees C).

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Place rack meat-side up and return to oven, leaving foil open. Bake for 10 minutes, remove from the oven and brush another layer of barbeque sauce on meat-side only. Repeat baking and brushing with sauce 4 more times, for a total of 50 minutes baking time.

10

Cut rack into individual rib segments and serve with more barbeque sauce.

Accompaniments Mac and Cheese Corn on the Cob Cornbread

Open foil, drain and save any accumulated juices and fat. Add to barbeque sauce and simmer in a saucepan until it coats the back of a spoon.

Brush barbeque sauce on all sides of the rack.

tracks & records

JTB FEATURE

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Blu efie lds Bay Vill as

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Bel lef ield Gre at Hou se

Ranked one of the top destinations in the world for weddings and honeymoons, the island of Jamaica never falls short of the idyllic scenery couples dream of for their big day. Beyond the island’s traditional all-inclusive resorts, you’ll find stunning, one-of-a-kind venues to host your dream ceremony.

Story Book Tales… Start a new chapter of your fairytale romance at the historical Bellefield Great House. Tucked away in the hills of Montego Bay, this stately venue is one of Jamaica’s oldest sugar plantations featuring a wraparound veranda, 10 acres of secluded gardens and the true warmth of Jamaican hospitality.

Private Beach Affairs… If a beach is a must but you’d rather a private, personalized setting, look no further than Bluefields Bay Villas.

Located on the South Coast, this five-star property features six secluded seafront villas overlooking the Caribbean Sea replete with their own chef and staff and private pool.

Whimsical Nuptials… Make your “I Do’s” magical with the charm of the Rockhouse boutique hotel.

Perched upon the scenic cliffs of Negril’s Pristine Cove, overlooking the serene waters of the Caribbean Sea. The property has long been a cherished destination for in-theknow, stylish travelers, offering understated tropical luxury.

Ready to dive into your happily ever after? Jamaica’s very own love guru will help you every step of the way.

Meet and tweet Wendy the Wedding Concierge.

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@weddingsinja

Plan your trip at www.visitjamaica.com

40 | reggae sumfest magazine | www.reggaesumfest.com

e c n e i r Ex pe

s r o v Fla

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App let on Estate Rum Tou r

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Any culinary-inclined traveler knows that Jamaica is haven for food enthusiasts. More and more visitors are flocking to the island eager to experience its rich culinary heritage. From the capital city of Kingston, to the popular north coast or the laidback south coast, you’ll find a cornucopia of foodie experiences sure to satisfy every craving your heart desires.

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nd

a of the Isl

F a r m - t o -Ta b l e E x p e r i ences… If you’re a food-conscious traveler and seek to connect with local culture through culinary enlightenment, Jamaica’s trending “farm-to-table” experiences are the perfect avenue. The island’s farm-to-table restaurants feature diverse menus curated with ingredients grown on-site or sourced directly from neighboring farms.

Insider Tip: Check out EITS Café in Kingston or Stush in the Bush in Ocho Rios.

Culinary Tours… The best way to see the island, and most importantly taste the island, is through a culinary exploration. Get moving (and eating) by

heading on a guided tour through the Blue Mountain Culinary Trail, Jamaican Jerk Trail or get hands-on at the Appleton Estate Rum Tour.

Insider Tip: Visit Yaaman Adventure Park in Ocho Rios for the Flavours of Jamaica Culinary Tour Five-Star Dining… If fine dining is your thing, Jamaica offers elevated dining experiences where modern technique, and superb service meet rustic island flavors. Dine on a private pristine beach, atop the cool hill-side overlooking the stunning countryside or even reserve an intimate dinner in an enchanting cave.

Insider Tip: Try the enchanting Sugar Mill restaurant in Montego Bay. Flavor-Filled Festivals… What better way to experience the many flavors of the island than tasting and sharing with like-minded folks in one place, at one time? True food enthusiasts can make the most of their visit by checking out Jamaica’s many food and drink festivals throughout the year.

Insider Tip: Head to Kingston for the Jamaica Food & Drink Festival in November or the Montego Bay Jerk Festival in late July

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If you’re looking to put down your phone and disconnect from the hustle and bustle of the everyday, Jamaica has a range of hotels that encourage guests to take a break from the outside world and turn up the R&R! Here, you’ll find no distractions – no televisions, radios, or clocks. Just the beauty of the island in its purest form.

The SPA Retreat Boutique Hotel, Negril… Plan a perfect romantic escape at this health-conscious, adults-only gateway into authentic Jamaican culture and wellness. Its eighteen handcrafted stone cottages are situated in tropical gardens with no clocks or in-room TVs inviting you to reconnect and rejuvenate mind and body.

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Jamaica Inn, Ocho Rios…

Find yourself on a private cove in beautiful Ocho Rios, at the Jamaica Inn. Ranked among the top luxury hotels in the Caribbean, the property boasts a 700-foot private white sand beach and 58 suites and cottages.

As part of its promise to create a relaxing ambience, there are no in-room electronics and the resort typically is shut down by midnight.

Get an early start with morning programming such as beach yoga.

Rockhouse Hotel, Negril... Book your private haven at Rockhouse Hotel in Negril featuring individual cliff-top, thatched-roof cottages situated directly over the water, with no TVs or clocks in-room. Pamper yourself at the newly constructed Spa, take yoga classes, enjoy worldclass dining, snorkeling and or go for a swim at the sixty-foot infinity pool.

Round Hill Hotel and Villas, Montego Bay… Bask in the beauty of Round Hill Hotel and Villas’ pristine natural beaches and the majestic Caribbean waters. Choose from luxurious villa rooms and suites, as well as a selection of private villas, most with private pools. The Elemis spa located in a beautifully-restored 18th century plantation house offers an attractive menu of services to bring you the ultimate relaxation and rejuvenation.

july 15 - 22, 2018 | montego bay | jamaica 43

See the s u o r u t n e v d A Side

JTB FEATURE

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of Jamaic

Rafting on the Rio Grande

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YS Fal ls

Adventure-loving travelers will find an endless number of attractions to take on throughout the island.

From hiking to the top of the misty Blue Mountains, to horseback riding on the beach and warm river swims, experience the spirit of Jamaica with an unforgettable adventure.

Rafting on the Rio Grande…

Experience one of the most coveted outings in Port Antonio as you go bamboo rafting down the gently winding Rio Grande. Originally used as a means of transporting banana crops, the rafting tours are now a popular attraction.

Experienced guides with vast knowledgeable of the river and its ecosystem will guide you through the tour.

Ziplining at YS Falls…

Rated by many as one of Jamaica’s most beautiful natural attractions, YS Falls is a series of eight cascades enveloped in limestone cliffs and surrounded by green

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fields. Get breathtaking views of the area from a zipline canopy tour or take in the majestic falls and verdant landscape while relaxing in one of the nearby spring pools.

Cliff Jump at Blue Hole Mineral Spring… You’ll find this mineral spring just 20 minutes from Negril, near the community of Little Bay. Take a hike up the cliff where you can jump 22 feet into the icy water or climb down a ladder to go for a swim. Legends claim the mud around the water’s edge to be good for your skin, and the water itself is reputed to have therapeutic properties.

Bike Through the Blue Mountains…

A remarkable way to see the island, this riding tour takes you down the mountainside and along rolling hills.

The trek is ideal for groups, couples or families who wish to experience and photograph the world-famous Jamaican Blue Mountains and lush, tropical countryside - all while taking in the fresh Jamaican air.

Plan your trip at www.visitjamaica.com

See the Difference...

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Sun Blessed and FECT

ďŹ nd us on: COLDFIELD MFG. LTD. 8 - 10 Deanery Rd. Kgn. 16, Tel: (876) 928-5542, 928-2291

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The moments will take your breath away.

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