NADIA CONTI PORTFOLIO
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ABOUT
I am Nadia Conti, I am italian and I was born in 1992. Since I was a young girl, I have always been fascinated by visual creativity of any kind, and this aptitude strongly guided my life choices. I have got my A-level certificate in Graphic Design at Art School of Brera in Milan. Here, a first approach with creativity applied to traditional and new media brought me to decide to study Communication Design at Politecnico di Milano, prestigious univiersity in which I could deepen my knowledge from both theoretical and practical points of view and I could grow my interest in advertising, thanks to
the opportunity of working on different aspects of promotional communication. This is why after my Bachelor Degree, got with highest honour, I decided to study Advertising at London College Of Communication. Here I finally understand that my ideal place in the creative industry should be in Visual departments: I developed good skills in art direction and branding, but also in UI/UX design, editorial design and photography (in which I have a 4 years freelance experience). This makes me a flexible professional, able to understand and face complex projects, from the first steps to the final execution.
CONTENTS
B O B N O O R DA La metropolitana milanese
THE JABBERWOCKY Charisma Label brand magazine
AV E N I R Ty p e f a c e s p e c i m e n
S PAC E N O O D L E A nerd TV channel
P R E M I A M O L A PA R I TÀ Social campaign for gender equality
N O N È U N G I O C O DA R AGA Z Z E W h e n g e n d e r, n u t r i t i o n a n d t o y s m e e t
C OOK ING - ALONE NO MORE The app for cooking lovers
DON’T BE BLIND TO T TIP Social campaign by Global Justice
THE YELLOW THREAD D & A D N e w B l o o d e n t r y f o r D r. M a r t e n s
TESSA & FLO Lookbook summer ‘15
SMOKE BOMB PROJECT Fairytale photography
PHOTOGRAPHY WORKS From 2011 to 2015
B O B N O O R DA La metropolitana milanese
This booklet is about the design of Milanese underground signage system by Bob Noorda. It has been realized in team with Daniela Arienti, during Type Design course, held by Prof. Marta Bernstein, at Politecnico di Milano in December 2013. The project task was to find and to analyse an element of the urban lanscape of
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Milan related to typography. We chose to talk about Bob Noorda’s project because it is strongly connected to the city identity and it is a great example of how a good design can improve everyday life. The booklet aim is to make people conscious about the accurate work behind something that is taken for granted.
The first part of the booklet introduces the Milanese underground signage system history. The beginning presents Bob Noorda as designer, explaining why he came to Milan and how he worked on this project.
In particular we deeply analised the importance of the collaboration between Noorda, a graphic designer, and the Studio Albini, important architectural firm. It was one of the first time in history that the graphics were designed at the same time as architecture, in order to create an organic environment.
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In the second part of the booklet we focused on the execution of Noorda’s Design. In particular, we analised typography, colours, icons and spaces used. In order to better represent his style, we decided to use Milanese underground colours and Noorda typical typeface combination (Helvetica and Garamond).
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In the last part of the work, we decribed what it is remained today of Noorda 1962’s design. During the years, city institutions have not given enough attention to this important project, altering the harmony with careless restoration. Luckily in some station we can still find the original signage system, that allows to appreciate this important work.
To produce this booklet we did some bibliographic research and we personally visited stations. You can watch the complete project on my Behance online portfolio at https:// www.behance.net/nadia_ conti
BOB NOORDA
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THE JABBERWOCKY Charisma Label brand magazine
The Jabberwocky has been realized as part of wider project around the Metadesign of a “dead” brand, The Famous Charisma Label, in order to bring it back to a new life. It has been designed during Metadesign course, held by Prof. Paolo Ciuccarelli, at Politecnico di Milano in December 2013. This version is the result of a Personal
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Restyling. Concept and original design by: Daniela Arienti, Valeria Aufiero, Angela Cannavò, Sofia Chiarini, Nadia Conti. The project task was to identify the distinctive values of the brand as most important aspect to consider in designing its new identity and to tell stories consistent with them, in order to give back the brand “voice”.
After the analysis of old materials, three adjectives to describe the brand have been identified: sophisticated, indipendent, provocative. Another important element to consider was its strong british mood, revealed by the link with a victorian visual style (inspired by Lewis Carrol artwork).
Last but not least, Charisma produced mainly Prog Rock in ‘70, so psychedelia and fluo colours have been considered. The first part of the magazine, identified with purple, is about sophisticated personality, talented people that, with their culture and ideas, have revolutionised the world. Among them, we talk about Tony Stratton-Smith, founder of Charisma Label.
THE JABBERWOCKY
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The second part, in pink, is about story of indipendence. Here we talk about people that decided to break the rules and do what they love in their own way and about organisation who help them to reach their goals, promoting their ideas.
In order to promote this philosophy, the Magazine has its own space to promote talents.
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The third part tells about arts and provocation. Here irriverent and original artists, in different fields (from music to videoart, from fashion to game design), are presented with their works. You can watch the complete project on my Behance online portfolio at https:// www.behance.net/nadia_ conti
THE JABBERWOCKY
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AV E N I R Ty p e f a c e S p e c i m e n
This is the specimen of Avenir typeface by Adrian Frutiger. It has been realized during Type Design course, held by Prof. Marta Bernstein, at Politecnico di Milano in February 2014. The project task was to choose a font from an important graphic designer and to deal with the specimen design typology. I had to follow
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some rules: to use only B/W, to show all the alphabet in every weights, to present all glyphis, to find the smallest and and biggest size possible. I worked on Avenir because this font, inspired by the best geometric sans serif font of the past as Futura, is really versatile, suitable both for texts and headlines.
In the first part , after the introduction of all Avenir weights, there is an interview to Adrian Frutinger. I have choosen to include it because the author’s words are the best way to decribe typeface features. After, alphabet and numbers are shown, in order to give an overview of the typeface.
Here I have worked on positive-negative effects, with the aim of testing the typeface on different kind of background. In all the booklet I have decided not to use panagrams as sampletext, but all materials come from author‘s quotes.
AV E N I R
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One of the most interesting part of my design is the comparison between Avenir and Futura. To do that, I took advantage from the transparency of tracing paper, printing Futura letters directly on it.
In the specimen, all glyphis are presented. I decided to use Avenir‘s dash as graphic element.
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Avenir’s potential on long texts is tested, using the same paragraph in five different size and in four weights. Typeface dimensions are also tested.
You can watch the complete project on my Behance online portfolio at https:// www.behance.net/nadia_ conti
AV E N I R
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S PAC E N O O D L E The nerd TV channel
This is the brand identity of Space Noodle TV channel. It has been developed during Sociology course, held by Prof. Francesco Siliato, at Politecnico di Milano in June 2014. This version is
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the result of a personal restyling. Concept, and original design: Daniela Arienti, Andrea Benedetti, Alessia Bissolotti, Valentina Borin, Nadia Conti.
entertainment TV channel, specifically addressed to the Nerd audience. The goal of Space-Noodle is to become a reference for Nerd subculture.
Frames from channel teaser, realised with 3D modeling technique
The project task was to design a TV channel not only from visual point of view, but to imagine a complete scenario, ready to be released. Space-Noodle is an
S PAC E N O O D L E
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The main platform is TV. Television programming is spreaded from the freeto-view channel to anyone in possession of the DTT technology. The choice of transmitting unencrypted is due to the desire to provide an open quality service, in order to fight the common tendency to use illegal streaming on internet.
The second one is Web. A Media Library will be available on the website, through on-demand subscription. The web platform gives users the chance to be part of a integrated multimedia community, where you can exchange opinions with all those who share the same interests and at the same time take advantage of content and insights using the on-demand.
Space-Noodle is also on smartphones and tablets thanks to an application developed for the community. With this tool it is possible to directly enjoy contents and debates shown in the website. Thanks to a simple and functional interface, you can comment in real time on the forum, with no need of connecting to the website.
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At the end of the creative process, the team realized a book in which the TV channel has been analysed from a marketing point of view, in order to explain to a potential investor strenghts and opportunities of this project. You can watch the complete project on my Behance online portfolio at https:// www.behance.net/nadia_ conti
S PAC E N O O D L E
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P R E M I A M O L A P A R I TÀ Social campaign for gender equality
This is Premiamo la Parità social ADV commercial, winner of “On The Move 2014” contest, promoted by Pubblicità Progresso. It has been developed in team with Marta Abruzzese, Daniela Arienti, Carla Cariello and Valentina Borin during Design of Visual Communication course, held by Prof. Marisa Galbiati at Politecnico di Milano in July
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2014. The video purpose is the abatement of gender gap in working environment through a campaign addressed to employers and managers. Thanks to an interesting metaphor, the commercial spotlights that women conditions at work are not the same of men and wants to call to action the ones that can make the difference.
A man and a woman, are going toward escalators. In these first scenes it is understandable the analogy between the stairs and the career. Nevertheless, a signpost bring the story to a surreal level: the indications suggest to women to use the escalator that moves counter.
In the following scenes the two characters proceed at the same speed, but, while he is standing still, carried by the escalator, she has to climb using the wrong stairs. Here we can really understand the metaphor: a script says “in business world women are forced to greater effort.�
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The tension climax is broken up when someone, outside the scene, stops the escalators pushing the emergency button. This is the call to action, a gesture that wants to invite to stop the gender discrimination at work. Once the escalators are blocked, both man and woman climb hand in hand the last part of the stairs.
At the end, the claim appears superimposed: “Premiamo la parità” (recognize the equality). In Italian language the verb “premiamo” mean both “push” and “recognize”. Changing the color of the last part of the phrase we can read “amo la parità” (I love equality).
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This booklet explains all the creative process behind the commercial, from the first research to the practical production of the video. This is the result of a personal restyling. You can watch the complete project on my Behance online portfolio at https:// www.behance.net/nadia_ conti
P R E M I A M O L A PA R I TĂ€
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N O N È U N G I O C O DA R AG A Z Z E W h e n g e n d e r, n u t r i t i o n a n d t o y s m e e t
This is the final major project of my communication design studies at Politecnico di Milano. It has been realized in team with Valeria Aufiero and Angela Cannavò under Prof. Valeria Bucchetti tutoring from October 2014 to January 2015. The project task was to identify how and why toys related to nutrition communicate gender stereotypes. The first part of
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work consisted in analysing a sample number of toys, with the aim of collecting data about how they look like and what they allow to do. After a research on 241 samples, gathered in a dossier, we have found that toys related to food change their target in relation to age: they pass to be unisex and suitable for all children, to be unevoquically for girls.
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It is from this theory that we realized different artworks, in order to explain to the audience the problem and to propose solutions. So, as second part of the work, we designed posters in which data and materials collected during the research have been organized in different infographics.
In the first infographic data are shown by a quantitative standpoint. The aim is to give a general overview on the topic and to become familiar with parameters used and their distribution.
This structure represents all toys analysed, divided by typology, and for each ones it is represented age, colours, visual indices and the most common values. There is also a map for packagings.
NON Ăˆ UN GIOCO DA RAGAZZE
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In the second infographic the data shown in the first structure (in particular visual indexes, values and colours) are connected to age (it is important to underline that we established three age groups: 0, 3, 6 years) and to gender parameters, in order to support our theory about target-changing. The last part is an iconic summary of what we have just seen, in which the problem is easily explained.
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The third infographic uses photographic material collected during the research and organises it on a Cartesian coordinate system: on x axis there are age parameters, on y axis there are toys typologies. Thanks to the pictures we can see how the toys change their appereance in relation to children growth.
The fourth picture gathers all symbols that we have identified as responsible of feminine toys perception. In particular we collected from the toys flowers, hearts, cupcakes and bows, we vectorized it to make them uniform and we organised them in order of colour. The last artwork displays how testimonials change, on packaging and ADV, in relation to toys and age.
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The third part of the work consisted in designing a motion graphic able to explain our theory trought animation. It is used a metaphor: the changing of toys in time is compared to the factory production. An introduction shows how toys adressed to children of different ages (age groups are the same of infographics) change. Then, the process starts: toys of 0 year age group pass through machineries that make them more girlish. During transformations, two icons indicate how much toys are suitable both for boys and girls. At the end of the process the icon indicating “girl” level is completely full, while boys icon has disappeared. The video ends asking the audience: “Is it cooking for girls?” inviting people to think about this issue.
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With motion graphic we have suggested a reflection around gender issue, toys and nutrition. The fourth artwork of the project, a poster, stands up against stereotypes, exposing the consequence of it on society. The poster says: “game before, duty after. Don’t let the stereotype grow” and want to aware the audience about the fact that if children grow up with this kind of models, when they will be adult they will hardly be able to change the rules of society.
To support a mind-changing in the audience, it has been designed a flyer that can be assembled to form a little stove.
It is completely white, in order to make both boys and girls free to paint and to decorate it as they want.
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The last artwork is a book that aims to explain in the best way possible what we have observed about toys changing. It is divided in 3 parts corresponding to our age groups. For each one are shown shapes, colours, materials, decorations, visual indexes and roles typical of toys in that age group. Each part is similar in contents, but different in colours and kind of paper used.
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The book has been produced with extreme attention to details: we have used a coptic stitch binding and laser cuts to produce original effects. You can watch the complete project on my Behance online portfolio at https:// www.behance.net/nadia_ conti
NON Ăˆ UN GIOCO DA RAGAZZE
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COOKING - ALONE NO MORE The app for cooking lovers
This is the prototype of the app CooKing. It has been produced for the OgilvyOne Community workshop, held by Asif Khan, at London College Of Communication in December 2015. The concept has been developed in team with Flavio Castronovi, Irina Gorelik, Vi Le, and Or Asawawilaswong. I personally realised the
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interaction and graphic design. The concept of CooKing is born after a deep research phase, in which we expored the problem of the community of cooking enthusiasts. After a series of online and offline observation, we found out that the favourite way to learn or improve cooking skills are tutorials and in
NADIA CONTI’S PORTFOLIO
person learning. While to serve the first there are hundreds of services, the second path is often neglected, and this is why CooKing concept is born. CooKing is a mobile app that allow users to offer and to attend cooking home lessons. Its goal is to ease skills sharing.
After the registration, the user is welcomed into the homepage of the app, that feature the most popoular lesson in the user’s area and a search-bar to seek for a lesson offered by another member, that can be found using dishes, cuisines or geographic locations as keywords. To semplify the search, is available an Advanced Search option.
Once the wanted lesson has been found, the user can get some information about it: a brief description, location and time, number of people allowed and the list of ingredients. Moreover, the user can read the reviews left by other member of the community. To join a lesson, the trainee should provide a brief description and indicate which ingredient he or she will bring. The Chef, who set the lesson, is free to choose who admit to the lesson.
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Each user is provided of a profile page, in which is displayed a personal description, the average skill level, the favourite kind of cuisine and the ranking both as Trainee and Chef. But above all, this page allow to upload pictures from the lesson attended, that can be then shared on social media.
The app has a ranking page, in which the user can stay up to date with his or her position in the community and find out the best Chef and Cooking Trainee. Moreover, the most popular pictures uploaded on the platforms are displayed. Finally, a calendar helps the user to manage the lessons planned and to be informed about the upcoming events relevant to him or to her.
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As second part of the project, we realised a video to promote the app online. The central message of the commercial is rooted in the App promise: with CooKing you will have the support of real people, you will be “Alone No More�. Two characters are shown while they try to bake some cookies, while another subject is setting her kitchen for cooking.
In the end, the two inexperienced cooks ring the door of the third character: they will attend to a cooking lesson together thanks to CooKing. You can try the app prototype on https:// marvelapp.com/bfccad and watch the video on https://vimeo.com/160753879
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DON’ T BE BLIND TO T TIP Social campaign by Global Justice
This campaign has been commissioned in October 2015 by Global Justice, a non-profit organisation, to LCC advertising agency Area SE01, lead by Jo Hodges. The concept and the execution have been realized by Irene Calvo Romero, Angela Cannavò, Martina Cavalot, Nadia Conti, Hans Heyer, Denis Maznev, Alejandro Reinel. The aim of the campaign is
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to raise awareness around the consequence that TTIP, (the Transatlantic Trade and Investmen Partnership between Europe and U.S.A.) will bring on different aspect of life, from food and cosmetics to health systems. The campaign want to transmit the idea that TTIP will affect the possibility to be fully informed and aware of what happens around us.
We realized the photographs, we wrote the copies and we realized the graphic design. You can watch the complete project on Behance at https://www.behance.net/nadia_conti
DON’ T BE BLIND TO TTIP
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T H E Y E L LOW T H R E A D D & A D N e w B l o o d e n t r y f o r D r. M a r t e n s
The Yellow Thread campaign has been realized during the Creative Laboratory course, held by Cui Su, at London College of Communication, answering to D&AD New Blood Dr. Martens brief. It has been developed in team with Irene Calvo Romero, Angela Cannavò, Hans Heyer, Denis Maznev and Alejandro Reinel. The
Campaign’s Activation
aim of the campaign is to create a link between forgotten subcultures and music and celebrate Dr. Martens’ unique and rebellious heritage. The insight was generated through primary research (interviews) and secondary research (articles, social network data collection and market analysis).
Campaign’s elements
Radio Episodes Spotify ads +
Posters
+
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the app sponsored events
x6
weeks
In order to respond to the insight and to our commucation objective, the campaign content and its strategy are focused on the creation of branded content/entertaiment and its distribution throught transmedia storytelling techniques. We have created a storyworld where a fictional storyline meets the story of the brand and create an immersive environment for the audience. The protagonist is sent a strange package, containing a 6 songs tape and an old pair of Dr Martens. He plays the tape and, one by one, the songs on the tape remind him of his youth when he was a in a skinhead group, his past love story and the history of the UK and London during the ‘70s. The strategy includes 3 main steps that will be executed in different media and will contain different “bites” of the storyworld: 1. Activation (offline and online); 2. The campaign (radio storytellling + app); 3. The immersive step (events + contest). 1. Activation With the campaign being London-specific, we designed two posters whose objective is to increase the campaign awareness among Londoners and to lead them to the app. Second, e decided to take advantage of the way ads run on Spotify. On it there is no a clear cut between music streaming and ads. Because of this, the ads, which will
report the first part of the radio story. However, the limited amount of time in the ad will suddenly cut the words, leading the audience to download the app out of curiosity to uncover the whole message. As third step, Dr. Martens, with their massive presence on Social Media, can count on a really strong online audience. Disseminating contents on this channels will ensure an high visibility to the campaign and will drive traffic to both radio and the app. 2. Campaign This is the stage where the branded story is delivered to people. By merging the fictional world with the real history of the brand, we can make the audience experience the brand values and create an emotional bond with them. The core of the campaign is the radio storytelling. It consists of six episodes that will be broadcasted as radio ads. Every episode/ ad will run from Monday to Saturday and will be broadcasted 4 times per day on UK rock based radio stations. Each episode lasts 90 seconds and the structure is divided in song (narrative device that generates the memories), story and app advertisiment. The yellow thread (i.e. red thread) that runs through the plot is a love story, generating curiosity about the couple portrayed and its eventual destiny (scripts can be read from the next page).
The second elements of the campaign is the app “The Yellow Thread”. The App plays the role of aggregator of contents related to the story. Furthermore, it allow to exploit another aspect of the storyworld: physical space. The App hosts three main kind of contents: the track of the episode played on radio; an historical pills related to the story of Dr Martens and its relation with music; a system that brings to branded music events. 3. The immersive step The events main goal is to bring together communities and subcultures built on music genres and tie it up through Dr Martens as socio-cultural icons. Secondly, the audience thanks to the app will be able to partecipate to “The Yellow Thread Contest”. Users will have the chance to win a pair of Dr. Martens limited editions if they collect all the hidden “pieces” of a Dr Marten boot on their phone by taking part in at least three of the events plus the last one. During this, the last piece to collect, the yellow thread, will be physical and only a limited number of people will be able to get it. All this actions have the aim to strengthen the association between Dr. Martens and the subculture panorama, creating a longlasting benefits.
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Story 1. The tape Song: Skinhead Moonstomp, Symarip, 1969 Hearing the song for the first time after such a long time was like waking up from a long, long sleep: the images floating in my mind are blurry but familiar, memories hidden somewhere in my brain. Oh sorry, i’ve been rude: i didn’t introduce myself. But honestly, i’m really confused myself by what has just happened to me: I woke up in my home, with the words “yellow thread” going round and round in my mind. Also there is something that i’ve never seen before: A pair of old shoes and a tape. Maybe it is a message, but I can’t really remember... Well, I’m starting to remeber something though...the guys in the factory... we were like brothers. We used to sing this song loud after a day of work, leaving the Dr Martens factory to go for a pint. Should I should play the second song on the tape...where does this yellow thread will take me? This was “The yellow thread”, the radio series about Dr Martens and its history. Don’t miss the second episode, on this station only in one week. To find out more, download the app “The yellow thread” and listen to the podcast 2. First sight Song: Pinball Wizard, The Who, 1975 To me it wasn’t just a game: playing pinball made me feel like a god, literally. Everyone was staring at me, completely amazed. That silver ball was in my power, the flippers an extension of my fingers. In the pub they adored me, you could see it in everyone’s eyes. Everyone’s but hers. “You think you’re the ‘pinball wizard’, mate?” a sassy voice said. I turned, ready to fight fire with fire- But well...i simply couldn’t. All of a sudden, all the noises went quiet, everyone else disappeared for me and it was only her, me and “Pinball Wizard”. “Come on, move” she said, with a pretentious smile. And i couldnt resist, i just moved like a pinball just moves after being hit by one of the flippers- . And she killed it: she wasn’t just playing, she owned that game.. All my former glory, all that power...gone, ereased- by her. But, at the end of the day, who cares? Because i realized: i was in love. This was “The yellow thread”, the radio series about Dr Martens and its history. Don’t miss the third episode, on this station only in one week. To find out more, download the app “The yellow thread” and listen to the podcast. 3. The search Song: Angie, Rolling Stones, 1973 Memories are such a strange thing...they are supposed to define who you are, but most of the time they are just blurred spots, words and smiles that you combine together in your mind, like an film director. But when I heard “Angie” on this tape...well, it was just like being there again. I asked of her to my skin group, nobody had seen her before that night. She wasn’t one of us, at least that much was clear. But I don’t know, for some reason I had the feeling that she was...right for me, you know what I mean? Well, I searched all the skin, mod, glam and hippie pub and, finally, I met her againg: the Stones were playing this sad song and she said “I feel so stupid saying that but... We only met once, I know..but somehow i feel like ill know you very well... where does this lead us from here?” This was “The yellow thread”, the radio series about Dr Martens and its history. Don’t miss the fourth episode, on this station only in one week. To find out more, download the app “The yellow thread” and listen to the podcast.
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4. The gift Song: Anarchy in the UK, Sex Pistols, 1977 That damned night...Everything is so clear now, like it just happened. We were at CSM, the first Sex Pistols’ concert...I really wanted to see that group, they seemed so...different, new, just something else. She on the other hand was strange, almost cold. Her parents didn’t like me at all: for them, I was just a poor working class skin, stuck in a Dr Martens factory - probably for the rest of his life. That’s is why I gave her the shoes: I wanted she to show that she was standing for us, for That we were togetherstand for it literally. But she coloured the yellow thread black, just like a bobby. “Do you really care? Do you really think this is the was we should be together? By hiding who we are and what we want”.This is what I was screaming, when the concert ended up like a mess and peole left, disappointed. This was “The yellow thread”, the radio series about Dr Martens and its history. Don’t miss the fifth episode, on this station only in one week. To find out more, download the app “The yellow thread” and listen to the podcast. 5. All good things (come to an end) Song: That’s entertainment, The Jam, 1981 This song...reminds me of the time when the country was burning. Riots, fights, demonstrations.... and police everywhere. Nobody seemed to know what exactly was going on; all we knew was that we felt oppressed and our claims were unheard. And we didn’t like that one bit. There were just two things you could do: be part of the fire or fight against it. And this is what i did, I chose to stand for my convictions, against violence and for my own freedom. I never understood how this could be so foreign to her, why she couldn’t realize the importance of taking a side and to protest for what you believe in when the moment came. “It’s too dangerous: I’m worried about you, my parents are worried about me and...life is already hard enough, why do you want to make it harder?”. We had to break up- it was just a matter of time. You know, sometimes compromises won’t save your relationship, they will only make it bitter. This was “The yellow thread”, the radio series about Dr Martens and its history. Don’t miss the sixth and last episode, on this station only in one week. To find out more, download the app “The yellow thread” and listen to the podcast. 6. Changes Song: Heroes, David Bowie, 1977 I had a look at the tape and the shoes again. Whoever did this, has to know me very well and knows my story in quite a bit of detail. Wait a second...I remember those shoes...these are the ones I gave her... the thread is yellow now, someone tried to clean it. I take the Dr Martens in my hands, stupefied by this strange gift. There is a piece of paper inside the left shoe...I’m looking at it, but it’s really hard to read... This travel to my past, 35 years ago...it’s overwhelming. “You’ll never change, you’ll always be the little posh girl who decided to be a rebel for a while”, this is the last thing I said to her. After that last fight, i never heard from her...where is she now? What has she done during these years? Is she still alive? Maybe, on that piece of paper…C’mon man you can figure out what it says...”I finally -understa...understood what stand for someon….something means. Th... Than... Thanks for everything”.I thought nothing would have surprised this old man, but she managed to make me smile again. Finally, she has changed. This was the last episode of “The yellow thread”, the radio series about Dr Martens and its history. If you want to listen again to the whole story download the app “The yellow thread” and listen to the podcast. Become part of Dr Martens unique heritage.
THE YELLOW THREAD
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The App plays the essential role of aggregator of contents. Every week the App will unlock three different types of content. First the audiotrack of the episode playing on radio, to create a point of reference for the story; second the historical pill related to the episode, to create a connection with the heritage of the brand and third, a navigation system that allow to discover hidden locations from the storyworld, that will serve as venues for branded music events.
This last functionality is the core of the App, as it represents the only bridge between the audience and the events. Few hours before the events, users will start to receive a signal that indicates the area in which the event will take place. Once they reach the zone, the app will provide directions based on the actual position, bringing them to the event venues.
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Through gamification, the location search has been transformed in a competition: who will gather all pieces of a boot, will win a limited edition Dr. Martens. For each events, users will be rewarded with a virtual element to achieve the result. The app is conceived to automatically recognize the position of the user, unlocking the elements. But the final piece, the yellow thread, is a physical object available only to the last event for a limited number of people; it will be given with a validation code.
If bringing the audience to the events is the main feature of “The Yellow Thread� app, the other contents - the audiotrack of the episodes and the historical pills - will offer an opportunity of interaction with the App before and after the experiences themselves. The structure of the app allow to listen the audio tracks of the episodes in succession, in order to help the user to not lose track of the story-line. You can try the app prototype on https: // marvelapp.com/1dc1e7a
THE YELLOW THREAD
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TE SSA & FLO Lookbook Summer ‘15
This is a commercial work done for Tessa & Flo fashion brand. To reflect brand feature (classy and elegant) I chose to set the shooting in a luxurious garden just out of Milan in a sunny summer day. I wanted to call to mind mood and landscapes of Northen Mediterranean Sea, typical of cities like
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NADIA CONTI’S PORTFOLIO
Montecarlo or Saint-Tropez. I personally followed the casting of models, in order to find women able to embody the mood choosen. On set I worked with: Greta Mancinelli, Tessa & Flo fashion designer; Martina Munaro, make up artist, Natalie and Jasmina, from 2morrow Models.
On the location I worked with different kind of lights. For example, Jasmina, in pink, is enlightened by sunlight, while on Natalie, in yellow and green, I used a flash light.
You can watch the complete project on my Behance online portfolio at https:// www.behance.net/ nadia_conti
TES SA & FLO
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SMOKE BOMB PROJECT Fairytale photography
This project has been begun for the Photography course, held by Corrado Crisciani, at Politecnico di Milano in June 2015, but it has been continued until November 2015. For me, it can be considered a real test of my skills in photography, as I personally curated every aspect. I selected clothes and I modified it to better
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NADIA CONTI’S PORTFOLIO
fit with the mood, I built or choose the props and accessorises necessary for the scene and I curated carefully the set and the lighting, as everything had to be ready to take the photo in only 30 seconds, the time in which smoke bombs could work. Editing it has been used only to correct lights and skin.
You can watch more on my Facebook pages at https://www.facebook.com/ nadiacontiphotographer
SMOKE BOMB PROJECT
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P H OTO G RA P H Y WO R K S From 2011 to 2015
This is a small selection of photos taken in four years of activity as photographer. From 2011 to 2015 I have realized about to 40.000 pictures, working with more than 100 people among models, families, children and companies. In these years I have practiced on
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different kind of tasks: introducing boys and girl in modeling world, promoting clothes, capturing important moments in family lifes as maternity or childbirth or simply realising pictures for common people who desire good photos.
PHOTOGRAPHY WORKS
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You can watch more on my Facebook pages at https:// www.facebook.com/ nadiacontiphotographer
PHOTOGRAPHY WORKS
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T H A N K YO U F O R YO U R AT T E N T I O N
This portfolio gathers academic and commercial realised by Nadia Conti in I T N O C AIDAN communication design, advertising and works
photography disciplines. In this booklet pictures
OILOFTROP
and captions explain the task, the aim and the solution of each project.
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