Space Noodle - a nerd TV channel

Index

General Contents........................................................................................3 Target..........................................................................................................5 Distribution Platforms..............................................................................11 Show schedule..........................................................................................13 Format.......................................................................................................15 Advertising................................................................................................21 Communication Campaign.......................................................................25 Social Media..............................................................................................29 Space-Forum............................................................................................31 Design Team.............................................................................................32

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General Contents

Just like the term “spaghetti western” refers precisely to the Western movies shot in Italy, the name, born from the union of the English word “Space” and “Noodle”, typical pasta from Japan, is a reference to two topics of particular concern to our target: the science fiction and the Eastern universe. This name has the ambition to give a voice the Nerd world.

Space-Noodle is an entertainment and research channels, specifically addressed the Nerd audience, one of the youth subcultures today’s most important and whose popularity is steadily increasing. The careful selection of programs broadcast allows to answer in a complete and unprecedented way to the television user needs, first gathering point for content that usually the audience is forced to find on a set of different channels. The offer includes different types of programs purchased and independently produced, relative to different themes, always in line with the specific interests of the user: animated cartoons and tv series, Eastern and Western;

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cult film, research and entertainment programs dedicated to the world of movies, TV series, comics, technology and videogames. The goal of Space-Noodle is to become a reference for Nerd culture so to allow the user to feel part of a digital community hosted on a web platform and on social media, where find the chance to take advantage of multimedia content through the Media Library On-Demand and, at the same time, discuss about them. The channel is aimed at a target of young men and women, between 14 and 30 years, with interest on comic books, anime, TV series, movies, technology, science fiction, fantasy and video games.

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Target

The project Space-Noodle is entirely designed to meet needs of the target to which we have decided to turn, the one of the Nerd, and it’s from the analysis of this possible users that starts its development. The term “Nerd” has controversial origins: born in the early eighties, it was mainly used with a derogatory meaning.

But in the twenty-first century, the meaning of this term changes and begins to take on a positive conception and now it represents one of the most important young subcultures. Young people, generally very curious but sedentary, the Nerd use internet and new technologies as their main source of information and entertainment. They usually have a technical-scientific education, they shun physical or outdoor activity and they are strongly interested in everything related to the fantastic: fiction, animation, fantasy, modern oriental culture.

Segmentation of the target According Eurisko Synoptic, we find that our target is identified with the “evolutionary boys” and with a part of “pre-elite design”: Evolutionary Boys 4% - Aged between 14-24 years old, are characterized by a medium-low instruction, but with a higher level of income primarily because they are students who live with their parents. They are distributed across the country and their main interests are the pleasure and enjoyment, which combines with their life projects.

Usually they look a little tv but read many weekly and monthly magazines.

They are active culturally and read many books, including science fiction novels. Their criteria of consumption are based on emotions and they are mainly attracted by new and innovative products. They aren’t attentive to healthy diet and neither to nutrition in general, but if a product catches their attention they won’t lose the occasion to try it.

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Design Pre-elitè 2.8% - The average profile is predominantly male, rather young, or youthful of good profile. Aged between 18 and 54 years, their allocation of socioeconomic resources is medium-high. Designing, both professionally and culturally, this is one of the targets in which innovation and risk component is greater. Occasionally television viewers, they often go to movie theathers, they read magazines and many books, especially fiction, thriller, art and scientific-technical subject. They love music, especially if foreign. Their attention to advertising is high and their general attitude is positive, they like it and enjoy it. The criteria for consumption are emotional: They are attentive to form and attracted by the new.

These two profiles may correspond to two different generations within the Nerd sub-culture: New generation - They are individuals who have between 14 and 22 years. They are obviously younger people and they are in tight contact with the current reality: They care about new products on the market, such as the latest video games and related console or the new animated series coming from the East.

They want to enjoy of these products immediately, especially because they know they probably will not be available on the Italian territory.

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Evolutionary Boys

Design Pre-elitè

14-30 years old Medium to low education level, middle to upper income Distributed throughout the country Emotional consumption

18-54 years old Middle to upper socio-economic class Culturally active Emotional consumer

New generation

Older generation

14-22 years old Deep into current reality Interested in the latest entertainment products on the market

23-30 years old Ability in Discerning Interested in all what is news Nostalgic component

Older generation - From 23 to 30, are the most “elderly” of our market. Their consumer consciousness about entertainment products of this type is more consolidated, therefore they have a greater critical spirit than the new generation.

They are interested in new products too but relying on nostalgia for the “good old days” it’s still possible capture their attention by showing the product the know under a new light.

In greater detail, we identified four subcategories of Nerd types by more specific features, so we can better know our target and better focus on our intent.

GEEK (18-25) Great technology enthusiasts, and only secondarily video games fan, they always keep themself updated about technology market news: from smartphones to google glasses, from new operating systems to new hardware for PC, and so on.

They are very involved, but at the same time critical, against everything that is science fiction, because they love to hypothesize and verify its plausibility.

GAMER (14-35) Big video games fan, they play many games simultaneously in the same period, they can hardly live without it. They spend their money in console games, extensions and often also in gadget of their favorite titles to show around. Often they stay awake at night to make competitive or cooperative online matches with others Gamer.

OTAKU (14-20) Big Japanese culture fan, they follow manga, anime and oriental video games.

This term originated in Japan with a negative connotation, but in Italy has a quite different meaning. “The Otaku” very closely follows his favorite anime series, without missing an episode, and generally appreciating any extra content concerning to them. Like Gamer, they appreciate gadgets as, action figures of their favorite characters. At last one must not forget their passion for Cosplay.

CLASSICS (27-35) Old science fiction and fantasy movies and TV series fan, that today we could say are partially part of cult culture. Very faithful to the great classics of culture Nerd, they are hardly appealed about new productions, unless they are remake or sequel of their favorite stories.

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Personas To fully understand the characteristics of people who are going to use our service, we defined better some “personas”.

Riccardo (RobotWizard) GEEK 23 years old Turin

Regular visitor of technology forum, He won’t ever forgo any of his indispensable device, and he cannot imagine leaving home without his latest customized Android smartphone. It’s he, who everyone calls when the computer “does not work”, because he is the “geek” and always knows where to put his hands and solve the problem. Passionate about PC video games, he strictly despises anyone who games on consoles, because it is obvious that the best is a powerful custom machine with a succulent Steam sales. He usually meets with a small group of friends to play League of Legends to large LAN Party organized by himself.

Carlo ($$ _ slayer _ $$) GAMER 20 years old Monza

His hideout is a dark room lit only by a monitor always on and the reflection of Redbull cans around the room. It has all the Nintendo, Sony and Microsoft Console.

He started to play games at the tender age of 5 years old with “Pokémon Red”. He has a soft spot for games that marked his childhood, but he’s up to date on the latest releases too. He isn’t particularly sociable, but has a small group of friends to play both online and locally. At night he sleeps little and spend its night life playing the last purchased role game. He spends most of his money on video games and expansions. He participates in comics exhibitions looking for his favourite video games merchandising. It’s at the forefront of fairs like the “Games Week” and does not bother to spend the night awake following the E3 conference.

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Sara-chan (BlackButlerGirl) OTAKU 16 years years Montemurro

Passionate about anime and manga, even her facebook profile picture is in manga style. She closely follows the latest japanese series, but she doesn’t mind some old one like the classic and the beautiful Sailor Moon. She participates in Comic Exhibitions and usually dress cosplay style or at least with a pink wig with bangs.

She express herself with Japanese terms, including onomatopoeia as “nyaa”, “chuu”.

She meets online with her communities and snubs her peers who do not share her passions. Her dream is to have a cat and name it Doraemon.

Stefano (Stefano84) CLASSIC 30 years old Perugia

Stefano grew up with the Star Wars myth. He knows by heart all his characters, and not only those that appeared in the movies, but also those described in the books about the Star Wars universe. He is an expert about Marvel universe and he’s a regular RPGs player. He collect objects, replicas, action figures of his favourite fiction and fantasy sagas (all really well preserved and cataloged). He shows an obsessive attention to the statuettes of Warhammer 40,000, which he assembled and painted and jealously keeps in a glass case. He has many friends with whom he meets to play D&D or Warhammer, and to organize Star Trek or Lord of the Rings theme nights.

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Distribution platforms

Space-Noodle distributes its contents to the audience using two different platforms: television and internet site.

TV Television programming has spread from the freeview channel to anyone in possession of the DTT equipment to see it.

The choice of transmitting unencrypted is due to the desire to provide an open, free and quality service, in order to fight the common tendency to use illegal streaming on the network.

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Web A Media Library will be available on the website, delivered through on-demand subscription. The web platform gives users the chance to be part of a integrated multimedia and technological reality, where you can actively participate in the debate and exchange opinions with all those who share the same interests and simultaneously take advantage of content and insights using the media library on-demand.

Estimated audience Analyzing the data collected from competitors and similar channels of the past, we have predicted to reach an audience share of 0.04%, considering different category of nerds. This allow Space Noodle to reach about 4000 people and 238.518 daily contacts.

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Show Schedule

Space Noodle offers a selection of different selection of TV programme that can be gather together in the following categories:

Anime This is how Japanese call cartoons. Space Noodle broadcasts the latest series together with older classics from Far East of different genres: fantasy, adventure, action, drama, horror and splatter.

Tv Series On our channel users can watch new TV series and some cults of the past.

Genres that we offer are: Science-ficton, Thriller, Drama, Comedy and Trash too (because Nerds love trash).

Film

Open to see the complete show schedule

Space Noodle broadcast films, also animated, based on nerds favourite novels, comics and videogames of science-ficton, action or fantasy genre.

Proprietary Format As indipendent channel, we have our own production of Tv programmes, studied to comply target interests. They are extensively described in the next chapter.

Purchased Format In order to extent our offer, Space Noodle has purchased some formats from other producers: Ninja Warrior, an action game in which competitors have to face ability trials; some Gameplay, strategical tutorials about videogames; some Japanese pop and rock music videoclips.

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Monday

Tuesday

Nerd Afternoon rerun

Nerd Afternoon rerun

Nerd Afternoon rerun

Nerd Afterno

Anime rerun

Anime rerun

Anime rerun

Anime rerun

Childish Anime

Childish Anime

Childish Anime

Childish Ani

Istantutorial rerun

Istantutorial rerun

Istantutorial rerun

Istantutorial

Trash science-fiction TV series

Trash science-fiction TV series

Trash science-fiction TV series

Trash scienc

Ninja Warrior

Ninja Warrior

Ninja Warrior

Ninja Warrio

Anime

Anime

Anime

Anime

15:00

Comedy TV series

Comedy TV series

Comedy TV series

Comedy TV S

16:00

Nerd Afternoon

Nerd Afternoon

Nerd Afternoon

Nerd Afterno

Sitcom

Sitcom

Sitcom

Sitcom

Thriller TV series

Thriller TV series

Thriller TV series

Thriller TV se

Istantutorial

Istantutorial

Istantutorial

Istantutorial

Videogame film

Noodle Night (Anime)

Drama Tv series

Mastergame

Hack your life

Hack your life

Hack your life

Hack your lif

Film rerun

Horror/Spla

03:00

Wednesday

Th

04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00

17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00

Horror/Splatter anime

J-pop

Istantutorial rerun Anime rerun

Istantutorial Anime rerun

Anime rerun

Anime rerun

hursday

oon rerun

Friday Nerd Afternoon rerun

Saturday J-pop

Sunday Mastergamer rerun

Istantutorial rerun

n

Anime rerun

Anime rerun

Anime rerun

ime

Childish Anime

Childish Anime rerun

Childish Anime rerun

l rerun

Istantutorial rerun

Rerun Comedy TV series

Rerun Comedy TV series

ce-fiction TV series

Trash science-fiction TV series

Film rerun

Film rerun

or

Ninja Warrior

Ninja Warrior

Ninja Warrior

Anime

Anime rerun

Anime rerun

Series

Comedy TV series

Gameplay

Videogame film rerun

oon

Nerd Afternoon Mastergamer rerun Science-fiction TV series rerun

Sitcom Thriller TV series rerun

Film rerun

Science-fiction TV series

Film

Animated Film

fe

Hack your life

Hack your life

atter anime

Animated Film rerun

Horror/Splatter anime

eries

Thriller TV series

l

Istantutorial

er

l rerun

n

Anime rerun

Gameplay

Istantutorial rerun

Istantutorial rerun

Anime rerun

Anime rerun

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Formats

Nerd Afternoon Concept It is a talk show, broadcast live during the afternoon of work days, which aims to address and develop a specific set of topics of great interest to our target, through discussion and the participation of guests, opinion leaders, experts but most of all audience from home. The topics under discussion will cover five main topics of strong interest in the Nerd world: Movies, TV Series, Oriental World, Video Games and Technology. Each of these macro areas will take a name of a famous quote or phrase belonging to the Nerd culture relatively to the topic: • Solo shot first (cinema) • The cake is a lie (video games) • I am the one who knocks (TV series) • It’s over nine thousand (Far East) • Hello world (technology) These macro areas alternate cyclically during the week depending on the news, so they will not be all five in each episode, except on special occasions.

Target The program is thought to cover all types of people identified by our target’s analysis, thanks to its variety of topics. In the current state there is no program that serves so directly the group of viewers we want to address. On the other hand, it’s true that this program is not likely to attract viewers belonging to groups other than those indicated by our analysis, given the specific content and the need to have a minimum basic knowledge of the treated issues. It is a program “of Nerd for Nerd”.

Since our audience is for the most part students, the program has been sheduled in

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the afternoon, during the hours dedicated to the study and/or relaxation, in which hardly anybody has the attention level required to follow a complex plot like the one offered by Series TV and Anime.

Show Hosting The hosting of the show is entrusted to a young kid, very bright and quick, well placed in the world nerd, able to participate in the debate and entertain. The main host is never alone in the studio: for each macro topic treated during the episode there is a trusted opinionist, which become familiar to the audience as much as the conductor. The permanent cast will then join guests and experts, in order to recreate a bright and casual atmosphere of heated debate.

VIP The presence of Vip is occasional and it occurs during new editorials releases. For economic issues it will be possible to host important guests only when they are in their promotion period. Of course importance and reputation of the guest are relative to the target.

Social Thanks to social media it’s possible to know in advance the daily topic. In this way the viewer participate in the debate in real time, Twitter in particular, it’s the most suitable for an immediate interaction. Reading interventions coming from the network will provide further material for debate in the studio and online.

Location The format requires the presence of a Studio for the show hoster, opinion leaders and guests. To make audience participation possible there are monitors for viewing contents parts of the debate in the studio (interviews, and short documentaries, clips and previews), and connected mobile devices. The atmosphere is cozy and informal, the opinion leaders and guests’ seats are comfortable and typical American style. In the Studio you can see, such as scenic elements, gadgets and objects belonging to particular films and cult TV series.

Appeal The success factor of the format lies in its ability to give airtime to issues of interest to the Nerd culture that until then it was possible to deal only through the web.

The search through the network news requires an active effort of the user, which costs time and fatigue. Thanks to TV, you can learn new information and investigate

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issues in simple and direct way. The survival of the Format will be strongly linked to its ability to become competent and credible interlocutors for the audience, so as to meet the need of news and insights of the target. The feeling of “New� for the target will be strong, as there are no other format designed to propose itself as interpreters and pioneers of the Nerd world.

MasterGamer

Concept Halfway between a game show and a talent show, MasterGamer is a recorded format broadcast on Thursday night in prime time. It’s a very special tournament: the contestants must prove their skills with Videogames of different types, different devices and different eras. Video games will be revealed to competitors only on the moment: the real MasterGamer is one who can cope with any challenge.

Dynamic: The selection of the competitors who will be taking part in the prime time show will take place during tournaments organized at Comics & games trade fairs, in which Space-Noodle expected to participate. Each episode sees the participation of three teams of four players. In the first part of the episode the three teams will compete in cooperative videogames: the last classified immediately leaves the competition. The two remaining teams are dissolved and at this point, in the second

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phase of the episode, the contestants will compete with the random draw in games 1 vs 1. The four winners of these duels go to the third phase of the episode, in which they compete in a video game to score. The two competitors who achieve the highest scores go to the fourth and final phase of the episode, in which a direct challenge will decide the winner of the evening. The winner of each episode will be part of the set of competitors that will participate in the final duel, which will decide the election of “MasterGamer�. Beyond the Glory, he will receive a cash prize, the beta version of a sponsored game and unlimited access to our on-demand service.

Social Media As far as competitors are concerned, they will be presented to audience through Social Media. During the competition there will be no space for pleasantries, so the passage from simple competitor to protagonist will happen online. Social Media has another function: they will host the debate. Polemics, comments and technical opinions will cause an important activity on Space Noodle social media, drawing the attention of other internet users.

Target MasterGamer is one of the leading programs of Space-Noodle, therefore, has the ambitious goal of bringing closer not only the target that, according to our analysis are the standard of our channel, but in general all those individuals, particularly young people who have a basic familiarity with the world of videogames. The

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potential reach of this program is therefore extremely wide, whereas in 2008 the people who owned at least one console were 8 million and the number cannot but be increased. The mechanism of the challenge is also able to thrill even those who have never tried particular interest for this world (some talent shows have made the audience suddenly interested in cooking, dancing and singing).

Show Hosting The tones of the show are ironically exaggerated, as it’s often the narrative world of the typical Nerd culture. The host with his intervention underline with emphasis the tension of the challenge, the joy of victory and the disappointment of defeat. It is responsibility of the host to make accessible the format to an expanded audience, avoiding to take for granted the dynamics and challenges of individual videogames.

It’s not expected the participation of Vip, since competitors are stars of the evening.

Location The format requires a television studio. Aesthetically, it will look inspired by a fictional futuristic theme typical of the 80s, made minimal and current. Lights will be an important component of the show, which during the challenge will give a better visibility to encourage the competitors, and in moments of victory or the transition to the next stage or defeat, they will accentuate the drama and pathos of the event. A large screen will enable cameras and studio audience to see what competitors can see on their personal monitor. As for the console and of video games choice, MasterGamer production aims to cooperate with device and games designers through Brand Placement strategies.

Appeal The Format has a good chance of success because it combines a already tested formula today of particularly successful with the use of videogames, which now covers almost the whole population under 35 years. It also brings on TV something that typically occurs in place of the experience of watching TV, combining two activities hitherto incompatible. The audience is attracted by the mechanism of the challenge on one hand and the familiarity of the object of the competition from the other: the combination of these two elements makes the viewer not only mere observer, but also a judge and critic.

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Other Format Instantutorial An anchorwoman will welcome, assist and interact with the real stars of this Format: Some cosplayers, selected by the viewers of Space-Noodle, are invited to share with the audience at home the secrets for a successful Cosplay. During the broadcast it will be shown step by step how to make objects and costumes for cosplay, weapons replicas, accessories and make-up of the most beloved characters.

Hack Your Life A computer expert, sometimes joined by specialists, reveals to viewers all you need to know to make the most of the features and potential of your computer. Each episode will focus on a problem, suggested by the network.

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Advertising

Advertising Sales Space Noodle does not intend to rely on a licensee external advertising company, but it prefers to seek directly its advertisers. This choice is motivated by the broadcaster’s need to show highly integrated content for the target, even in terms of advertising. The channel is not included on pay per view platforms or within existing channels groups, although it is proposed as an independent channel.

Thanks to the choice of an internal management of companies interested in the spaces of the broadcaster, Space-Noodle is able to control more effectively the prices of advertising, the main source of revenue.

Investments for advertising Given the target type and the format on the channel, it’s expected that companies that might nurture interest in the channel are divided into four main categories:

Technology

Services

Entertainment

Junk-food

computers smartphones tablets media players game consoles

telephone operators Internet provider

TV series movies video games apps

snacks soft drinks fast food

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Price list It’s estimated that the prices of advertising will start from a base value in the first year of transmission, and then increase accordingly to the achievement of greater popularity of the channel. The advertising prices listed in the tables below have been set from a comparison with the price lists of competing channels. Rising prices, as early as the second year, is justified by the growing interest that it’s believe will be gained by the channel for this target and, consequently, for the advertiser companies. Prices were divided accordingly to the type of advertising and time area.

Year 1

Currency: €

Adv types

06.00-12.59

13.00-18.59

19.00-23.59

00.00-02.59

03.00-05.59

Display Adv

45.00

140.00

190.00

120.00

30.00

In-position display Adv

54.00

168.00

228.00

144.00

36.00

Billboard

40.50

126.00

171.00

108.00

27.00

Frame spot

58.50

182.00

247.00

156.00

39.00

Invite to see

36.00

112.00

152.00

96.00

24.00

Year 2

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Currency: €

Adv types

06.00-12.59

13.00-18.59

19.00-23.59

00.00-02.59

03.00-05.59

Display Adv

95.00

190.00

240.00

170.00

80.00

In-position display Adv

104.00

218.00

278.00

194.00

86.00

Billboard

90.50

176.00

221.00

158.00

77.00

Frame spot

108.50

232.00

297.00

206.00

89.00

Invite to see

86.00

162.00

202.00

146.00

74.00

Sales estimates It is expected that, thanks to advertising revenue, Space-Noodle will be able to achieve revenues of around 23 million EUR in the first year of broadcasting and 31 million EUR starting from the second year. These calculations are obtained from estimated sales of space for each hour of transmission: 3 commercial breaks of 3 minutes each, 3 frames spot, 2 suggested reading and 1 billboard.

Number of spaces

TV Adv Spaces

Year 1

Year 2

Display Adv

105 120

105 120

In-position display Adv

52 560

52 560

Billboard

8 760

8 760

Frame spot

26 280

26 280

Invite to see

17 520

17 520

Subscription

1 500

1 500

Series Episode

18 000

18 000

Film

9 000

9 000

and products sold each year

On-demand

On-demand Part of Space-Noodle revenues will also be attributed to the consumption of On-demand service, available through the web platform. In fact, while there is no charge for watching the television channel through the DTT, the user will pay when wanting to access the on-demand service of the Media library. There are two alternatives proposed for enjoying of this service: - Signing a monthly subscription to view the contents of the channel - Payment of the individual content to watch for a shorter period of time

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It's expected that subscriptions will be carried out by 1,500 people, who will monthly renew their subscription. The same amount of people would be interested in purchasing individual products (Anime episodes, movies, TV series).

On average, each person will buy one whole season of a TV series and a movie every two months a year. It's expected a growth rate of subscriptions and single purchases of 30% in between the first year and the second one. Thanks to marketing campaigns, it's expected a growing interest for the channel and what it offers.

Montly subscription

Single content purchase Anime/Tv Series episode

0.90

Film

2.50

5.00

These revenues contribute only minimally to the total value of about â‚Ź 108,000 during the first year and about â‚Ź160,000 in the second year.

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Communication campaign

To ensure that the channel can support itselves financially, it is necessary to act, from marketing point of view, in two dimensions: the B2C market, which has to be loyal to the television network because it constitutes the advertising target, and the B2B market, potentially interested in that audience.

The product to promote is different depending on the targeted markets. As for the B2C, will be the same network, accessible through different channels (TV and Internet), and its contents to be promoted thanks to marketing activities. As for the B2B market, the marketing efforts will be oriented to the sale of advertising space to companies operating in technology and services sectors linked to them, entertainment and junk food.

B2C The communication campaign towards the B2C consists in promoting our content, services (free TV channel and on demand), and in the statement, more or less implicit, of our vision through the use of different channels of communication, and languages, suitable to reach and communicate with our primary target. Therefore, self-promotion will not take place only on the same television channel as spots and commercial, but also through Internet and trade shows.

As for Internet, as described earlier, it is the favourite source of information of the Nerd. Therefore we decided to invest in ads banner that will be placed on social and various Forum and News sites that are usually visited by users part of our target.

In particular, it was found out that a marketing campaign developed through social would allow us, with a lower cost, to hit a considerable number of potential users (individuals who fit our target profile). This is important because one must remember that attention given to the advertising banner, as targeted, is always

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extremely low. Last but definitely not least, we planned to promote the channel through participation in trade fairs, or all those fairs (Italian) with themes as comics, video games or anime, which annually attract more and more participants (most often paying guests) for the vast majority belonging to our primary target. The promotion consists in renting space and then put on some Space Noodle booths, where we organize video games contest. This serves two purposes: the first is to attract, but mostly engage in an active way, people who may be interested to our contents; the second is to select the competitors who will be invited to participate in our television program Master Gamer.

The positioning at trade fairs is therefore highly strategic, since it doesn't only allows you to reach many individuals within our target, but to have a direct contact that involves them actively.

Some frames from Space Noodle teaser spot. It is accompanied by the famous "2001: A Space Odyssey" theme song, "Also sprach Zarathustra"

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B2B As for the B2B there is no real communication campaign, our agents personally contact companies, potentially interested in buying advertising space on our channel.

Distribution of Budget 24% Conventional advertising

27% Direct marketing

15% Public relations

30% Trade show

4% Promo

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Social media

Space-Noodle is on all the most popular social network that our target normally use, especially for being updated regarding its main topics of interest. The focus on social media strategy is therefore high, as strategically important, and the frequency of updates and new posts depends from the type of social channel.

In the first place, the channel is on Facebook with a page dedicated to updating and news about Nerd world and our programming. In a second place, we are on Twitter, especially to allow real time participation through specific hashtag in the debates of some of our programs, such as Afternoon Nerd.

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Space-Noodle also has its own forum on the website and on the app, where you can discuss about topics of interest. On the same website you can enjoy content and debates thanks to the presence of a on-demand media library, which can be accessed after signing a monthly subscription or purchase of a single content.

The Media Library contains movies and television series, both animated and nonanimated, that have already been transmitted on the channel. This allows the fruition at any time and added convenience for the users who normally use similar resources on the web, as illegal streaming.

The language used in communication through social media is informal and direct, thanks to the use of programming and nerd slang, easily understood by users.

The goal is to retain the audience and make them feel part of a greater interactive community constantly connected. Social networks are also a valuable feedback's source, which will help us to better understand the resources on which we should plan marketing actions and the content of the channel to update in a consistent way.

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Space Forum

Space-Noodle is also present on smartphones and tablets thanks to an application developed for the forum. With this tool it's possible to enjoy of content and debates showing in the website in a more rapid and direct way. Thanks to a simple and functional interface, you can comment in real time on the forum, with no need of connecting to the website.

Functioning The functioning of the application is very simple. After signing in, you can access to the forum with ID and password to your own profile. On the home page there are displayed the latest interesting topics of debates and any topic in which you have responded. By enabling notifications, you can receive real-time updates of the discussions you follow or to which one has engaged a discussion, allowing the user to take action and cut in through a chat window of the forum.

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Design team

Andrea Benedetti

Daniela Arienti

Nadia Conti

Alessia Bissolotti

Valentina Borin

Politecnico di Milano Design School - Communication design Sociology course Academic Year 2013/2014

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