The Magazine for Today’s Female Executive The Theme This Month Is
Fearless
Nadine La Joie Cover-Featured Executive Her Story From Despair To Champion
I Finally Did It! Bruce Wiseman
NAFE Speakers Bringing Your Vision to Life Nancy Mueller
June 2014
$4.99 USA (CAN $5.99) Female-Exec.com iPad edition included with current E The Magazine for Today’s Female Executive Page 1 subscription
Are You Willing to Do Whatever It Takes? Ursula Mentjes Photo: Vanhap.com
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JUNE 2014 CONTENT
Message from the Editor’s Desk
11
If You Advertise Through Social Media, Beware! Althea Ledford
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24
A Documentary
I Finally Did It!
46
Featured Executive Nadine La Joie Is FEARLESS
54
Bruce Wiseman
McKenzie Childs Palm Beach Store and Online Store Designer Furniture and Accessories
27
34
Growing Up Together
40
Bringing Your Vision to Life
Nancy Mueller
Zarela On Lifestyle and Cooking
62 Featured Chef and Author Gina Neely
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JUNE 2014 CONTENT
The King and Three Aspiring Entrepreneurs A Modern Day Parable Eva Chen
90 Ampelos Cellars
66
95
Featured Author Niki Giovanni
Featured California Winery and Wine Coach Laurie Forster
Are You Willing to Do Whatever It Takes? Ursula Mentjes
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76
Russell & Hazel
Designer Office Supplies
CHASING UTOPIA
High-End Sales Through Social Media
84
Sweta Petal
79
Staying in Touch with Friends & Loved Ones Can Make a Difference & Touch a Life
98
THE POWER of HABIT Featured Author Charles Diggs
100 Speakers & Meeting Calendar
Robbie Motter E The Magazine for Today’s Female Executive Page 7
Support Every Women’s
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Right to an Education
www.globalfundforwomen.org www.liveyourdream.org
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What is a Female Executive? I am the one that makes the bread, weaves the fabric, creates the peace, negotiates the smiles, shuts it down and wakes it all back up. I am the Swiss Army Knife of mankind. I am the one that gives birth and keeps life goingwhether I have to nudge it with my heart, my mind, my blood or my foot! I keep the bass rhythm of life moving. I am that female that executes the needed, the necessary and the fantastic. I am THAT female executive. (Applaud yourself and take a bow)
-Althea Ledford
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From the Editor and Chief Creative Officer
Welcome to E The Magazine for Today’s Female Executive. The theme of this month’s issue is FEARLESS. One of my biggest influences, as a young woman was the character Maxine from the television show Living Single. Maxine was played by Erica Alexander and depicted how I felt as a professional woman, beautiful, fearless, imperfect, but damn comfortable in my own skin. Nadine La Joie, our featured executive on this month’s cover, demonstrates fearlessness as she rides her motorcycle at over 120 MPH. Her motto through life is “More Gas, Less Brake.” As women, we often second-guess ourselves either because we lack self-confidence, replay past failures or listen to the “dark cloud” conversations of other people. The most common reason we hesitate or stall when it’s time to move forward is FEAR. Fear must always be dialed down and never manifest into anything beyond being acutely aware in certain situations. The instinct for fear should never be allowed to rev up into a panic. Fear should never be given permission to sink into the soil of our souls and create low selfesteem, depression or destroy our vision and hope. We must learn to think and behave rationally in situations that warrant an urgent response. But in situations where we must make progress, use self-confidence or take actions - even with a probability of failure. The answer is “More Gas, Less Brake!” I hope you enjoy this issue! -Althea Ledford
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About UN Women In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. In doing so, UN Member States took an historic step in accelerating the Organization’s goals on gender equality and the empowerment of women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system, which focused exclusively on gender equality and women’s empowerment:
Division for the Advancement of Women (DAW) International Research and Training Institute for the Advancement of Women (INSTRAW) Office of the Special Adviser on Gender Issues and Advancement of Women (OSAGI) United Nations Development Fund for Women (UNIFEM) The main roles of UN Women are:
To support inter-governmental bodies, such as the Commission on the Status of Women, in their formulation of policies, global standards and norms. To help Member States to implement these standards, standing ready to provide suitable technical and financial support to those countries that request it, and to forge effective partnerships with civil society.
To hold the UN system accountable for its own commitments on gender equality, including regular monitoring of system-wide progress. To find out more visit: www.unwomen.org
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TED
TALKS
Ideas worth spreading*
1700+ talks to stir your curiosity
www.TED.com
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Contributors
Althea Ledford Editor and Chief Creative Officer
Robbie Motter
Laurie Forster The Wine Coach
Nancy Mueller Lifestyle Writer
Writer Western & Mid Atlantic Regional Coordinator for NAFE
Nadine La Joie Business Writer
Bruce Wiseman Business Writer
Ursela Mentjes Business Writer
Aldeme Mitchell Creative Director
Eva Chen Business Writer
Gina Neely Chef and Author
Jing Dipiero Global Writer
Sweta Petel Social Media Expert E The Magazine for Today’s Female Executive Page 15
THE
TEXAS CONFERENCE FOR
WOMEN 15TH ANNUAL www.txconferenceforwomen.org/
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November 13, 2014
Austin Convention Center Hosted by First Lady Anita Perry
If You Advertise on Social Media or with Search Engine Companies,
BEWARE!
There are issues with their optimization algorithms.
ALTHEA LEDFORD I’m writing this article after being made aware of some potentially harmful practices with social media and search engine companies and their new advertising cost models. The issues and concerns of this model can be replicated into other existing systems and present the same possible risk to each system it’s introduced into. There are optimization algorithms being used in advertising pricing models of major tech companies. This document lays out key concerns surrounding the practice and the longterm risk of allowing this practice to continue. By their very nature, algorithms sit behind the obvious operations of the software and can go undetected until the exact combination of events occurs to trigger specific algorithms. Most algorithms are benign and do not interfere, harm or impact the user. However, there are other algorithms and optimization coding that behave in a parasitical manner and will have a long-term damaging effect on the system they are optimizing.
Unless the user has a technology background and a vested interest in pursuing the matter, these parasitical programs go unnoticed and/or unchallenged. The following topics are included in this discussion. I. Evolutionary Arch in Technology II. Recent History of the Impact of Parasitical Optimizations within Established Systems, Complex Systems and Structures. III. Statement of Issues and Concerns Surrounding Parasitical Optimizations and Algorithms. IV. Consumer Issues in Technological Designs Containing Optimization Algorithms V. Recommendations I. Evolutionary Arch in Technology A Summary In the very near future, we will work with seamless, lifestyle-friendly, integrated hardware and a broad range of intuitive software. E The Magazine for Today’s Female Executive Page 17
With information being a form of matter, as the speed of projection changes, the nature, power and impact of the matter changes as well. Speed of information creates an increasingly purposeful outcome with little or no opportunity to adjust or change it once introduced into a fast system or complex process. Because of the sophistication and minimal ability to interact with information after it’s introduced, it’s imperative that all information be purely presented from the source and the impact of it be purely recognized by the outcome or recipients. Furthermore, once data is introduced into a fast stream of data, both the primary and secondary reaction of that data is irreversible and all of which can happen within fractions of a second. Based on the fact that complex algorithms are unavoidable, their range of impact must be fully disclosed prior to launch, verifiable at any point in the process and non -parasitical. Outside of food and shelter, maintaining reliability and confidence in our technological processes is key. No more than we would stand for substandard or foreign objects in our food supply, should we tolerate unknown, hidden or parasitical algorithms within any of our technological systems. E The Magazine for Today’s Female Executive Page 18
II. Recent History of the Impact of Parasitical Optimizations within Systems, Complex Systems and Structures. A recent example of parasitical algorithms is the wave of plaguelike derivatives currently trading on the stock market. Derivatives have created a benefit for a narrow group of people while damaging the organic reactions of the system they have attached themselves to. For example: 1. The broader range of potential investors lose confidence in the performance of the market. 2. Any product or commodity heavily traded in derivatives is artificially exaggerated and its true value is never realized. 3. Derivatives can negatively impact the cost of doing business for the users of the product. 4. On the far end, automated or parasitical algorithms can implode the systems they are attached to.
III. Statement of Issues and Concerns Surrounding Parasitical Optimizations and Algorithms. 1. Social media and search engine companies should act in the capacity of a vehicle of presentation and information exchange (VPIE). Even with extensive integrated hardware and a broad base of products, when being paid to advertise they should function as a VPIE. The VPIE’s have a right to recognize revenues from the vehicles of presentation they’ve created. They have a right to create levels of value within that product model and additional specialized services as agreed upon between the company, customer, business or client. 2. Social media and search engine companies do not have the right to optimize a value they didn’t create, enhance or ultimately receive. That entire benefit of a successful ad should be transferred back “whole” to the entity (company) that created it. In this case, the cost of advertising should reflect the cost to present the advertisement not an additional surplus cost because the advertisement performed well in the marketplace. 3. Just because a social media and search engine company can see the differentiation in value demonstrated by the customers’ heightened engagements, likes, tweets, repeated views or some other measurable indicator, does not mean it has a right to attach any direct benefit or interest in that value.
May 17 – June 19, 2014. Reserve Your Seat Now http://bit.ly/Sacred_Event E The Magazine for Today’s Female Executive Page 19
Continued.. 4. The creator or owner of the ads is entitled to uncontaminated feedback from its potential consumer base. Optimizing algorithms prevent the true feedback of that information because as the ads perform well, the cost of advertising goes up. The cumulative benefit is skimmed and transferred over to the social media and search engine company. In a normal ad campaign that is well received, the owner or creator of that ad recognizes a performance optimization for a job well done. In the case of optimizing algorithms, the owners of the successful ads are left with a counterproductive outcome– as clients like the ads, they get increasingly more expensive. IV. Customer Issues in Technological Designs Containing Optimization Algorithms A social media and search engine company cannot build a reliable system of algorithms where all the numbers are internally generated or appear to be interdependent. A social media and search engine company cannot prove objectivity and fair pricing using only internally generated numbers. There should always be an unbiased, fully disclosed base cost matrix. Whatever the variables used to value the cost of advertising, they should be consistent among all companies and clients within a category. The fixed starting point for pricing is necessary in order to verify and display fair consistent pricing, even within the optimization model. Without consistent reference points in the equation, there is no way to verify, prove or defend the fluctuations. The social media and search engine company cannot prove objectivity or consistency without a base number.
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V. Recommendations 1. Equal and non-discriminating charges for the same comparative services for all users. 2. All charges must be fully disclosed prior to the initiation of those services. 3. All charges must be verifiable to an external number at any point during the duration of the service and in accordance with the matrix cost structure. 4. Standards in full non-small print disclosure should be used when optimization algorithms are being considered. 5. There should be no interfacing with the natural benefit recognized by the creator of the content. 6. Based on the potential long-term impact of any optimization or parasitical algorithm, all optimizations which are algorithms that in anyway distort, interface or attempt to benefit from the variance of information passing through them must be fully disclosed and plainly stated in regular print. 7. Entities which fail to disclose optimization algorithms should be required to reimburse those funds to the entities they were charged to. Summary It’s important that value be recognized by the entity(s) that created it and received “whole” by the entities paying for it. The insertion of algorithms whose only purpose is to glean a percentage of those profits hurt the business and the economy in the long run. The nature of technology in the very near future will not allow for simple observations and corrections. Intuitive software and complex algorithms will not be easily adjusted, post launch and within existing structures. There must be a broad discussion of expectations, perimeters and standards established as soon as possible. End
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By Bruce Wiseman I finally did it. I watched all 87 Super Bowl commercials. $4 million dollars for 30 seconds, $8 million for 60. And that’s just the airtime. The production costs, particularly those commercials with big stars, could double those figures. So here’s the question: How does corporate America spread a quarter of billion dollars on one night of advertising and have it be so...so...feckless? (I love this word. It just got a breakout roll in a new romantic comedy with Andy Garcia and Vera Farmiga called At Middleton. Sweet film, great word. From the Apple thesaurus: Feckless primarily means “deficient in efficacy, lacking vigor or determination, feeble”; but it can also mean “careless, profligate, irresponsible.”… The great thing about using feckless is that it lets you be extremely dismissive and mean without sounding mean; you just sound witty and classy.) Many of these feckless commercials were driven by a “branding” agenda. 'Branding is a marketing term that emerged about two decades ago. Today, MBA programs at the nation’s top B-schools devote courses to the E The Magazine for Today’s Female Executive Page 24
subject and there are more definitions of branding than there are professors who have written books on the subject. The simplicity is that a brand is a name and branding is the action of getting that name well known on all available marketing channels. This has become the Holy Grail of a generation Ivy League B-school graduates that are now running the marketing departments of the nation’s Fortune 500. The purpose of marketing is to sell something. Ideally, an ad should result in a reach: a call, a click of the mouse, a visit to the store, be it digital or brick and mortar. Still, increasing brand awareness has its place. Here are a few Super Bowl 2014 branding commercials, from the feckless to the fabulous. First, an example of the feckless. Watch the commercial at the link below. https://www.youtube.com/watch?v=4Utxmfv-Fs The brand is Alex and Ani. They have tried to take a page out of the great Eminem / Chrysler Super Bowl commercial of 2011. You know, America’s coming back and we’re part of it.
The voiceover is good – maybe the same guy Chrysler used – the production values are good.
“We are building a brand. It doesn’t matter And they what the product is. It’s all brand awareness.” have a very ….Really? patriotic and uplifting message selling their …? What is it again that they sell? I go back and watch the commercial a second time. Perhaps I missed it. No, I still can’t tell. I go to their website to see what they do. Ah, it’s a jewelry brand. Perhaps women know the brand. I call some classy gals I know (my wife being the classiest). “Do you know the brand, Alex & Ani?” “No.” “No.” “No.” And so on. Okay, it’s not a world-class survey. I’m just sayin’… how do you spend that much money on a commercial that doesn’t say what you do? The CEO was interviewed about the commercial and its lack of product identification. His response? “We are building a brand. It doesn’t matter what the product is. It’s all brand awareness.” Really? Four and a half million dollars and “it doesn’t matter what the product is?” Maybe if you’re Cartier or Tiffany’s or Rolex or Gucci. Alex & Ani? Not yet. Still, there were some powerful branding commercials in this year’s Super Bowl. Budweiser knows how to do this. Watch one of their commercials.http:// www.youtube.com/watch?v=K7L5QByvXOQ
Chrysler also knows how to brand. Here’s one of my all time favorites from the 2013 Super Bowl for Dodge (Ram) Trucks. http://www.youtube.com/watch? v=dPREJDgTpSM Paul Harvey doesn’t quite beat Chrysler’s 2011 Super Bowl commercial with Eminem, but it’s close. http://www.youtube.com/ watch?v=SKL254Y_jtc So branding has a place if it’s done well. But the brand has to mean something. And if you’re not Nike or Apple or Starbucks, you need a positioning image to forward your brand. Your positioning should forward your brand and your brand should forward your position.
Your positioning should forward your brand and your brand should forward your position.
What is your position? Does your public know? If you don’t know the answer to either of those questions, call us. We’re On Target Research. We conduct surveys that drive sales. “On Target’s research, broadly gathered, accurately tested, deeply and widely analyzed, and clearly communicated to your client reflects a paradigm of excellence to which other research firms should aspire.”
Bruce Wiseman President & CEO On Target Research www.ontargetresearch.com Bruce@brucewiseman.net
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Support the American Heart Association www.heart.org
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MacKenzie-Childs Palm Beach Store:
238 Worth Avenue, Palm Beach, FL 33480 Phone: 561-832-9877
For assistance, please call 1-888-665-1999 or email: customerservice@mackenzie-childs.com
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www.mackenzie-childs.com
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www.mackenzie-childs.com
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www.mackenzie-childs.com
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This film captures my parenting journey in a multi-generational and multicultural (Chinese, French, Italian, American) I am a CPA and MBA turned filmmaker. My first documentary, Growing Up Together will be released on March 30th, 2014 in Portland, Oregon and in DVD dipieroproduction.com). This film captures my parenting journey in a multi-generational and multicultural (Chinese, French, Italian, American) family with our two young children, now 5 and 2 1/2. It invites the audience E The Magazine for Today’s Female Executive Page 34
By Film Maker Jing Dipiero to live through my challenge, exploration and discovery. I have always been creative and free-spirited from a young age. I am fascinated with people, their lives and the impact of their choices. Before my undertaking in film production, I spent close to 2 decades working for publicly traded, global technology companies, taking on
many roles in accounting, finance, treasury and operations, and earning professional designations of CPA, CMA and CTP. This period of my professional life has offered me fresh perspective on issues that are still impacting me and my colleagues living in all continents of the world as professional women, moms and wives. Being a full-time working mom who did not have the luxury of telecommuting, I constantly felt the guilt and disap- “Mommy, I am just pointment in that stupid.” myself for not being to dedi- This shocking revelacate more tion of her true feeltime to my ing crushed me, young children. I often leaving me speechcaught myself less in tears. saying “my kids are growing up way too fast”. I am sure all moms and dads can relate to that. Right before Genevieve turned 4, I wanted to make a home movie to capture this time of our life together. Googling and clicking through documentaries on Netflix and Amazon yielded no films for me to reference. With the encouragement of friends, I embarked my new undertaking as a filmmaker, which gives me a great opportunity to take a pause and reflect as a mom. When Genevieve was 2, I started teaching her to write Chinese characters, letters and numbers. My house back then felt like battlefield when it was time to study. I remember very well about one evening. After I held Genevieve’s hand to write number 8 for over 40 times, she still could not do it. I was beyond frustrated, almost furious and desperate. She cried as usual, then said “Mommy, I am just that stupid.” This shocking revelation of her true feeling crushed me, leaving me speechless in tears.
At that moment, I knew I had to stop pushing her. It was out of my character to accept my lost battle with Genevieve who was only 2. But I am glad I did. She didn’t quite have the fine motor skills as a 2-yr old. But I was determined at its worst to get her ahead in learning. It is a fact that kids in China, Korea, Singapore and other countries study hard from a very young age to survive the severe competition in school. Growing up in an academically driven country myself, I could not stand the thought of letting Genevieve play all day long. This all sounds logical, doesn’t it? In our adult mind, it sure does. But this is the huge mistake I made because Genevieve was not ready to take on writing. Lesson number 1 for me as a parent is that we can only teach our children what is age appropriate for them. Even twins can have different growth curve and learning capabilities. This film follows my epiphany through reflection and interviews. It includes interviews with other parents lo- It is my firm belief cally and from that every child other parts of the world, deserves a loving and profesenvironment to sionals in child development grow and thrive. and psychiatry. Spending a year working on this film offers me answers to many parenting questions. I will not call myself a parenting expert. But I feel more confident and relaxed as a mom. As I said in the end of my film, “I now enjoy being a mom”. Albert, my husband agrees that I have changed and improved. It is my firm belief that every child deserves a loving environment to grow and thrive. Every parent can benefit from having a support system in place and every family E The Magazine for Today’s Female Executive Page 35
can use some help to add more happy moments in their daily life. I took the courage to make this film. I have been told I am brave to share my parenting journey with the world. Yes, I am because I am not the only mom that has struggled raising our children. And the early years have the most profound impact on the development of a child. If someone can relate to what I had gone through, feel relieved that she or he is not the only desperate parent in this universe, and can learn bits and pieces from my film, my mission is accomplished! No kids are born with a user manual. We as parents don’t have a degree or special training in parenting, with the exception of pediatricians and child psychiatrists, who themselves even find parenting challenging. My best advice is to take a pause and reflect when things don’t go well. Spending time with your children is the best way to build a satisfying relationship and get to know them well individually. Of course, my film says it much better than my plain words. You need to check it out. Besides parenting, my favorite topics for future projects include the crucial early years in a child’s development, work-life balance for busy parents and the impact of pollution on children. I can’t wait to begin my days in front of the drawing board, planning for my next films and start rolling the cameras to tell more stories.
We can collaboratively raise a generation of promising children.
My 2nd film, My First Months (working title) is tentatively due for release in 2015. The Heckman curve, developed by American economist and Nobel Laureate James Heckman, shows that investment in early childhood development (prenatal – 5 yrs old) has E The Magazine for Today’s Female Executive Page 36
the highest return on investment. My film follows pregnant moms in the Netherlands, China, the US and other countries, trying to understand how their lives change with the birth of a new baby and how parents, family and community prepare themselves for it. My goal is to bring the awareness of the Heckman curve to our parents, grandparents, community members, employers and policy-makers in US. We owe our children a healthy start of their life, physically, emotionally and mentally. We can collaboratively raise a generation of promising children that will lead our country and world to conquer its challenges. The 3rd film, Where is My City? (working title) is tentatively due for release in 2016. I grew up in Beijing, China. In my memory, it was the most charming city with blue sky, crisp air and clean water. 30 years late, I had trouble finding a good time to visit my home city with my young children. Its air pollution, smog from late September to March, followed by sand storms, the high risk of eating contaminated food and concerns about the quality of drinking water have labeled the city as no longer livable for human beings. I am sure Beijing is not the only city that faces such challenge. But it is devastating to see my city disappear on me. What do such living conditions mean for tens of millions of young children living in Beijing and other cities of the like? What is the impact of pollution on the long-term health of these children? How can we help?
Being an artist with international business experience, I bring new practices and expectations to film making that aim to produce high-quality
films in a timely and efficient manner. I am fortunate enough to work with other video and editing professionals who share my concerns. My accounting and finance skills come in handy when I need to work on budgeting, forecasting, ABC (Activity-Based costing) analysis and hopefully other areas in the near future. I feel lucky to be able to apply past business knowledge when running my production company and a nonprofit organization. All purchases and donations on my website are tax deductible. The birth of my two children has added a new dimension in my life, being a film maker. It is my dream job to tell stories that touch the hearts of millions of us. My dear husband Albert, two mischievous children, Genevieve and Theodore and my parents, Ziqing and Min inspire and encourage me every day to follow my dream. I can’t thank them enough. 谢谢。 I will always remember what Albert told me one day “You can do one crazy thing a year.” Thank you! Please connect me via email, jing.dipiero@gmail.com or linkedin, www.linkedin.com/pub/jing-dipiero-cpa-cmactp/2/962/14/. Feel free to check out my website at dipieroproduction.com. E The Magazine for Today’s Female Executive Page 37
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We speak in words, and think in pictures; is it any wonder that a Vision Board is such a powerful tool for manifesting your heart’s desire? If you have a hard time believing this; please allow me to share my first Vision Board experience with you! In June of 2005, I was asked to create a Vision Board as part of the new hire process the company I had just joined expected of every new employee. There were no rules to creating the Vision Board, we could choose any theme we wanted, it simply needed to reflect me in some way so that the other employees could learn more about me. I chose a theme for my board centered on where I was at that time and where I wanted to go. Part of where I wanted to go included a visit to Japan, so I decided to add pictures of Japan to my board. Cutting out pictures to places you have never been can be a little tricky because the pictures for Japan that I kept being drawn to where not of a specific place but more like pictures of things that I felt drawn to. I actually had no idea which pictures I should choose; I simply typed “Japan” in a Google search and printed out pictures when something caught my eye.
is it any wonder that a Vision Board is such a powerful tool for manifesting your heart’s desire?
Bringing Your Visions To Life! Nancy Mueller Speaker, Author, Life Coach for Women & Radio Show Host E The Magazine for Today’s Female Executive Page 40
During my internet search for images that looked like “MY” idea of what Japan would look like, I found statues, buildings, people, things, but nothing that looked like a “place”. The Japan section of my Vision Board did not have pictures of places; or so I thought! In September of 2007, a co-worker told me that the company was sending her to our Japan office for work. She suggested that since the company would be paying for her hotel room, that I request vacation time and go with her to Japan. She had been to Japan several times and she knew the hotel would be my biggest expense. Her thinking was that I could save the cost of a hotel room and sight-see while she was at work and in the evenings we could hang out and enjoy Japan together. As I stood there, completely at a loss for words, she pointed to my vision board and said, “after all, the company is sending me to some of the places you have on your Vision Board and once I am done working, we can visit the rest of the places you have pictured on your Vision Board. I was stunned; I had no idea that the pictures I had chosen for my Vision Board were of places, the pictures were merely visions in my head of some far off place that I had hoped to visit one day!
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Here is the question that I have for anyone thinking about creating a Vision Board… “What are you willing to do to make your vision a reality?” Once I decide that I truly want something in my life, I do everything in my power to go after it. Notice that her offer did NOT include the following: Paid time off from my job Someone to pay for my air fare Someone to pay for the expenses I would incur once I arrived Here is what my trip DID include:
An opportunity to visit Japan The opportunity to visit Japan with someone who had been there before The opportunity to be enmeshed in the culture The opportunity to try food that I had never eaten before The opportunity to speak Japanese A vacation that far exceeded any dreams I had about Japan
When you have a vision, a dream, a want, or a desire, what are you willing to do to make it a reality? You can’t win the lottery if you don’t buy a ticket and you can’t bring your Vision Board to life if you paste pictures on a board and store it under your bed. A Vision Board is a powerful tool when used to “visualize” something you desire. When I returned home, I took a closer look at my Vision Board and every picture of Japan, EVERY picture that was on that board was a place that I visited during my trip. After that first vision board there have been many more vision boards in my life, the difference between those boards and that first board was “intention” – once I understood the power of my vision, my boards were created with a much deeper belief in the tool that I was using to bring my visions to life. E The Magazine for Today’s Female Executive Page 42
About MeNancy Mueller I started my business teaching selfdefense classes to women. My workshops were extremely popular but, most of the women did not want to practice the necessary techniques in between classes. I found myself wondering what it was about my workshops that was attracting so many women. I soon realized that, as they were learning the Martial Arts philosophies, they were incorporating these same philosophies into their personal lives and businesses; leaving each class feeling empowered and looking forward to the next class. It is these same philosophies that I incorporate into my books, speaking engagements, workshops and sessions with coaching clients. Are you happy? Happiness starts inside YOU! Understanding the importance of self love and why self love is important is the key to unlocking your mind to let go of limiting beliefs. Limiting beliefs can hold you back from your dreams, goals, visions and aspirations! Are you ready to let go of your limiting beliefs? "Chocolate
or Vanilla, Life is All About Choices is a very inspiring book!" - Jack Canfield http://www.youtube.com/channel/ UCdWdiDygO_WnMX2tY1oQvww
c
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2014 NCWIT Summit on Women and IT http://www.ncwit.org/summit May 19, 2014 to May 21, 2014 This year’s NCWIT Summit, our 10th anniversary, will be a special celebration — a time to recognize the significant accomplishments of our heroes and evangelists. Be there as we equip hundreds of change leaders from our community of educators, entrepreneurs, corporate executives, and social scientists with research, ideas, and action items for increasing girls’ and women’s participation in computing. "The strong camaraderie of folks with common interest and goals, and who are very open to sharing their experiences and expertise make this a very rewarding conference."
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An amazing true confession of a media personality – overcoming hardship to stardom via popular modern media
Would you like to increase your conversion rate? Traditional media exposure can surely help you tremendously, but not everyone has access to this opportunity. Becoming an expert in your industry is not always easy, but nowadays there are so many tools which we can use via the internet for your personal purpose. At the same time, you need to be over the top if you want to get the attention of traditional and social media. I would like to share with you three tools which could help you increase your exposure, leads and your conversion rate:
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By Nadine La Joie
1. Start your own internet radio show: Did you know that 77 million Americans will listen to internet radio streams by January 1, 2015? (1) You cannot discount this fact completely, mainly because you could be discovered by either the internet or even traditional radio media for your outstanding professionalism. Creating your own internet radio show is really easy and quick. You can do it within one hour and broadcast whenever you want to attract the listeners and new customers. You can do it for FREE on http: www.programyourlife.org
or www.WomensRadio.com (free trial; $19.95 a month for the software thereafter). Other internet radio stations may charge between $39 to a few hundred dollars a month. Podcasts and i-Tunes are another free solution. Now, once you have a platform, you need to decide on your template and the target customer group you want to attract. To record your radio show, all you need is the correct software, a telephone (land line preferably) and a 3-way conference option directly from your phone, which will bring a better quality instead of a 3-way conference line service. The first software that you need to download is Audio Acrobat (2) so that you can record a new audio and create and/or upload your mp3s easily.
If you are any kind of leader, this is probably the easiest and fastest way to be recognized, because other experts in the industry can also help you build relationship with people you want to be associated with. Those experts will cooperate with you, which in return gives them a medium to spread the message. Giving them prime opportunity to get exposure will get you on their program next time for sure. That is what happened to me and I truly encourage you to do the same.
As a radio producer, you need software to edit the radio interviews, add sponsors, theme songs, introduction music announcements, commercial breaks and much more. This enables you to fulfill your dreams of spreading your creative message around the world. Audacity (3) is a freeware, easy to use and it enables you these options: fade-in, fade-out, generate silence, noise reduction, etc. I have personally managed to edit a radio program completely in a few hours. I have done it from scratch and so can you, with my step-by-step process Radio Guide 101 (4). Three things that I suggest you request from your guests are: a press-kit (including bio and picture), a list of questions and topic sheet or bullet points. I recommend suggesting your guests sign a release contract, so that you can also reuse the interview to build your CD series of experts for less than $2 per CD (5), free shipment included! What a great way to create products with other people’s knowledge and credibility.
2. Start your own Web TV Show: The web TV show could elevate you one step further into the media realm, because now people can see you on camera. People watch movies and TV shows on their computers, and one click later, you could be on
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their screens via Web TV or YouTube Channel. Google Hang Out is doing a fantastic job and I prefer to do mine with them too, because it is free, easy and after you finish your show, it downloads directly to your YouTube Channel. You need solid content, credible guests, riveting topics, a great template (6) to organize your thoughts and promotion through the social media. Everything is the matter of perception. Please, don't hide your head in the sand. If someone wants to hire you, they will look at your website, Google your name and look at your Facebook account. I came to the U.S.A. in December 2007 and knew no one here, barely speaking English and with a strong French Canadian accent, so everybody told me I would never make it! I did it, so can you! I spoke on big stages with the Top Speakers in the country, was listened to by over 10 million listeners on National radios and TV Shows, and now m y "RACING to Success Minutes" are broadcast every day to over 3 million people. Think outside the box and create your own feel, signature and branding. This is why it is so important to have the right coaches and mentors around, who really made it for themselves.
3.
Build your own live events:
In my opinion, live events with so many speakers, lectures, boring presentations or "pitch festivals" have been over for a couple of years, so you need to be really creative and experimental. If you want to transform people's lives from inside out, touch their heart and heal their souls. Make the planet a better place. We all know that motivation is really cool when you go to a seminar, but the day after, people revert back to their old routine. This is why it is so important to add the transformational portion to our events. Offer something different that goes with your branding and your message, bring sponsors and experts to add credibility too. As an example, I'm the founder of the "World Premiere Leadership Trainings at the Racetrack" for businesses and entrepreneurs. One of the transformational breakthroughs is an exercise where people participate on a tandem ride with a professional racer, up to 150 mph! With Tony Robbins, people walk on the fire, but with Nadine, they go on a bike for 8-10 minutes! I know you think it’s pretty cool and unique, but for 3 years, I fought with my coaches, mentors, friends and colleagues because everybody told me this was too crazy and dangerous. Here is a tool that I've developed, after all the coaching I received, for my speaking to become really efficient.
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It includes 9 critical components to quickly build each section of your events and media interviews: "The Expert Grid Blueprint" (6): 1. Story 2. Lesson 3. Songs/Music 4. Hook 5. Credibility 6. Problem 7. Solution 8. Tool 9. Exercises
guests’ questions or interviews. Use this Blueprint with just a few words, so you have an overview, or even when you interview your guest.
Once you build your own “Expert Grid BlueprintTM“, it is really easy to plug, play and react quickly when something happens during an event or interview. Instead of being unbalanced and thrown off track, you’ll remain calm and in control. This is also really helpful when you prepare your
Please let me know if I can be your mentor. Book your appointment by calling 949-4217562 and I hope to help you soon on your R.A.C.I.N.G. Journey to SUCCESS at 180 mph!
There are many ways to do business and increase your exposure. I don’t want you to be left out, so catch the wave while it’s still at the beginning, position yourself as an expert, build your different products and gain credibility. Work on your message, template, download “Expert Grid BlueprintTM“, and get your video training on www.NadineCoaching.com.
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Keep in mind my R.A.C.I.N.G. System to Your Dreams: R - Recognize your dreams; A - Act one corner (step) at a time; C - Care about yourself, your family, business, health - balanced life; I - "IN-Power" word that I invented that means Inspire, Empower and go inside yourself and discover your own power; N - Never Give Up - whichever challenge you've got, you need to find solution to solve it; G - Get it done - do the extra step, put extra horse power in your life and racing fuel so you can go faster. (1) http://www.noxsolutions.com/f/InternetRadio#sthash.6hOCmCez.dpuf (2) http://nlajoie.audioacrobat.com/ (3) http://audacity.sourceforge.net/ (4) http://www.keepdreamingkeepliving.org/ pages/radio-guide (5) http://www.Kunaki.com (6) http://www.keepdreamingkeepliving.org/ pages/bronze (7) http://www.NadineRacing.com/workshop
#SupportBreastCancer
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About Nadine International Award-Winning Entrepreneur, Speaker and America’s High Speed Success Coach, Nadine La Joie (pronounced lagewah) was a retired millionaire at age 41 who also became a “Champion Motorcycle Racer who Sings like an Angel”, Radio Host, Co-Founder of “Teen CEO Reality TV Show” and the Founder of “R.A.C.I.N.G. to SUCCESSTM”, the “World Premiere Leadership Training at the Racetrack”. She is training and “IN-Powering” entrepreneurs worldwide to build systems and increase productivity. Nadine La Joie has been in the News like USA Today, ABC, FOX and CBS Money Watch, Magazines, TV, Radio and Stages around the world, along with personalities and speakers including: Oprah Winfrey, Donald Trump, Les Brown, Marianne Williamson,. She is the #1 Best-Selling Author of “Win The Race of Life” (4 times Book Award finalist – USA/ London), and co-author with Les Brown.
December 4, 2014 BOSTON CONVENTION & EXHIBITION CENTER
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June 10-11, 201
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14 // The Palace Hotel , San Francisco, CA
venture2014.com
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"Alone One Cannot Share Life" Words of Wisdom from the Master chef and Extraordinary Women!
Zarela About Aida, My Mother March 7th would have been my mother’s 96th birthday . She was an exceptional woman and I would like to share a little bit from a book I’ve been working on about the lessons I learned from different people that got me to this point in my life. A few weeks before she passed away my mother began telephoning long time friends, distant relatives, favorite nieces and nephews, and her immediate family to announce that she would be dying soon. No one believed her. Hadn’t she just taken a long car trip to Phoenix, with my son, Rodrigo, chatting all the way, to attend a family wedding where she looked radiantly beautiful and was her usual grande-dame-self? E The Magazine for Today’s Female Executive Page 54
But I knew she meant it. She didn’t like what was happening to her mind and body. At 88 years old, she’d had it and was ready to depart with her dignity, elegance and pride intact. It reminded me of what Henry Miller wrote in The Tropic of Capricorn: The frantic desire to live, to live at any cost, is not the result of the life rhythm in us, but of the death rhythm. There is not only no need to keep alive at any price. But, if life is undesirable, it is absolutely wrong. Though she thought of herself as the ugly duckling of her family,
even in old age mother was a strikingly beautiful woman with sparkling, penetrating green eyes, silky alabaster skin, manicured. She took great care and pride in a lush head
of shining silver hair and hands that spoke of hard work but were always perfectly her grooming and was disdainful of anyone who didn’t. She had what we call porte, (a regal carriage), a brilliant, sharp and curious mind, and a captivating personality. She was irresistible. People fell under her spell. To me, she was invincible and immortal, so it was heartbreaking to see her gradually deteriorate. The feet were the first to go. Mother had a distinctive way of walking: head held high, shoulders thrown back, spine perfectly straight, fast, clipped purposeful steps, almost as if she was marching. But in her 70s, she’d taken a bad fall and sprained her foot. It never healed correctly and now arthritis had set in, causing her immense pain. Worst of all, mother could never wear pretty shoes again. She hated her orthopedic lace-up shoes, those zapatones from SAS, but that didn’t stop her. Every afternoon she’d take off in her car to call on friends, roam the malls to window shop, buy groceries, and her almost daily trips to Barnes and Noble where she’d sit by herself for hours looking through large-print romance novels until she found the steamiest one to take home. Oh, how she loved her light blue Subaru station wagon! She had a long-lived and passionate anthropomorphic relationship with this machine. Fiercely independent, she seldom called for help for anything for herself but if the axle broke or the ignition went out in her beloved automobile she’d call in all chits. But when she had a minor fender bender, followed by a traffic violation for driving too slowly on the freeway she grew afraid and reluctantly gave up driving, which to her meant freedom. She felt as if her wings had been clipped. The odometer read 145,000 hard-driven miles. She had always emphatically said that she would rather die if she
conditions of old age: incontinence and dementia. She was terrified of smelling like an old lady and lived on TicTacs and other breath mints. She needn’t have worried on this count; she had a most compelling natural smell and every perfume took on a seductive aroma on her skin. I still remember the scent of Prince Machiavelli that she favored when I was a child and the Red Door of her last years still lingers in my mind. When the “accidents” became daily occurrences, she bathed constantly, doused herself with talcum powder, and changed pajamas, becoming more despondent with each incident. We were all alarmed when we realized she was forgetting things and asking the same questions over and over. Both of her sisters have Alzheimer’s and she was deeply frightened of plunging into that abyss. She would
make lists, do memory exercises, and write down conversations so as to not repeat herself. It was heart wrenching to watch her valiant efforts. She was somewhat relieved but not totally convinced when my doctor reassured her that her memory loss was normal for a woman 88 years old and that if she had dementia she would not be able to sing or play the piano which was her greatest pleasure. Mother loved to entertain. It was a way of life for her. We always had company at our family ranch—cousins, aunts, uncles, family friends—who’d stay for a weekend or a month. E The Magazine for Today’s Female Executive Page 55
Make-A-WishÂŽ grants the wish of a child diagnosed with a lifethreatening medical condition in the United States and its territories, on average, every 38 minutes. We believe that a wish experience can be a game-changer. This one belief guides us. It inspires us to grant wishes that change the lives of the kids we serve.
Submit a Wish http://wish.org/wishes Donate to Make a Wish wish.org/ways-to-help/giving/donate E The Magazine for Today’s Female Executive Page 56
And people would often drop by for breakfast, lunch and dinner in our city home and sit for hours after the meal haciendo sobremesa (the interlude after a meal when people sit and chat for hours). Mother had stayed in close contact with her high school friends and in her latter years they’d get together and reminisce at her monthly ladies’ luncheons that she’d plan for in great detail, setting her tables seasonally. But socializing became a chore instead of a favorite past time when her hearing began to fade. Gatherings often turned into screaming matches because none of her contemporaries would wear their hearing aids. Mother at least wore one some of the time and could carry on her entertaining, provocative conversations in small groups, and still charm any person one on one. She was a master at this art.
fun and informative. Zarela Martinez is one of America’s top culinary professionals and a 2013 inductee into the James Beard Foundation Who’s Who of Food and Beverage in America. Her achievements as a chef, restaurateur, cookbook author, food television host, and product developer and merchandiser place her as a pioneering woman in the world of the multiplatform food personality. In today’s celebrity saturated culinary world, it’s not uncommon to find the roles of chef, cookbook author, television host, product line developer, and brand representative combined in one food personality. But Martinez wove these fields into a single career when it was uncommon in the profession, and a truly remarkable feat for an Hispanic woman. Martinez was born in the Mexican town of Agua Prieta in Sonora State. Her family had
About Zarela, me Born in the Sonoran border town of Agua Prieta, Zarela Martinez is a renowned cultural interpreter between Mexico and the United States through the medium of food. Since 1987 her eponymous “Zarela” set standards of authenticity among New York Mexican restaurants. A sought-fter speaker andconsultant for major corporations, she also wrote the pioneering cookbooks Food from My Heart, The Food and Life of Oaxaca, and Zarela’s Veracruz, the last published in conjunction with her public television series ¡Zarela! La Cocina Veracruzana. This website and blog are an invaluable resource for lovers of Mexican food and culture and her how-to videos on basic Mexican cooking techniques and flavor principles are
been significant landholders in Chihuahua, and she was raised in a privileged and educated atmosphere. She learned to cook from her mother, Aida Gabilondo, who was herself a cookbook author. Out of necessity, she started a small catering business in Texas, and was later discovered by Chef Paul Prudhomme while attending cooking school in New Orleans.
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She sought to bring a more authentic, culturally aware Mexican cuisine to the U.S., beyond the “slop and glop” that characterized most Americans’ understanding of Mexican food. She insisted that to master a dish one had to situate it in a cultural context and understand the regions, their specific ingredients, techniques, and cultures. This led her to numerous research trips throughout Mexico, where she conducted interviews, took notes and photographs, and generally documented the wide context of the recipes that she presented in her books and at her restaurants. Arriving in New York City in 1983, she established Zarela Catering and participated in some of the founding events of the modern American food resurgence, working alongside figures including Paul Prudhomme, Alice Waters, Leo Steiner, Wolfgang Puck, Craig Claiborne, and others. Soon she was Consulting Chef and limited partner, and later Executive Chef, in the new Café Marimba, the first restaurant in New York to feature dishes “from a fin Mexican home with local ingredients.” In 1987, she opened the eponymous Zarela, serving a changing menu of various Mexican regional cuisines. The restaurant remained a New York favorite for twenty-three years. In 2001, she opened Danzon, where the menu was based on the foods of Veracruz. Martinez’ three cookbooks, Food from my Heart (1992), The Food and Life of Oaxaca (1997), and Zarela’s Veracruz (2001), have been praised as significant contributions to the literature of Mexican cuisine. Her third cookbook, Zarela’s Veracruz, was also the companion to a 13-part PBS series, Zarela! La Cucina Veracruzana. She has consulted with clients such as Unilever Best Foods, Nestlé, Marriott and Taco Bell. She has made many guest appearances on television, including shows such as Julia Child: Cooking with Master Chefs and Martha Stewart. But Martinez had a goal beyond success in these fields.
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For her efforts to introduce a vision of Mexico’s food and culture, she has been recognized by the Mexican Cultural Institute . She has made numerous presentations to the International Association of Culinary Professionals, the James Beard House, The Smithsonian, The American Museum of the American Indian in New York, the American Institute of Wine & Food, and been invited to cook for presidents and royalty. Zarela has also been honored for her entrepreneurship and business accomplishments by Hispanic Magazine, the New York State Restaurant Association, the Women’s Venture Fund, the Women’s Leadership Exchange, and the Orgullo Award from the Coalition for Hispanic Family Services. She is a member of the Board of Directors of The Mexican Cultural Institute, and is active in other organizations including Mano a Mano, MexEd Foundation, Women’s Venture Fund, City Meals on Wheels, and the Hispanic Children’s Fund.
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Featured
Chefs
Chiles Rellenos Nortenos By Zarela www.zerela.com
Pat dry with paper towels and insert an 1/6-inch thick by 3-inch slice of white cheddar, Chihuahua or Monterrey Jack cheese. Combine 1 cup of flour with salt and roll the chiles to coat lightly. Heat the vegetable oil over mediumlow heat in a 2-inch deep pan. (watch the video link on website www.zarela.com) Separate the whites from the yolks (reserving the yolks) and beat the whites until stiff but not dry. Dip each chile in the egg mixture and fry two at a time. Transfer to a pan lined with pap eels and serve with salsa
6 fresh Anaheim chiles 2 cups vegetable oil for frying 1/2-pound white cheddar, Chi-
huahua or Monterrey Jack cheese 1 cup flour Salt and Pepper to taste
Pour vegetable oil into large heavy skillet to a depth of about l/2 inch and heat until very hot but not quite smoking. Make a small (about l- to l l/1inch) lengthwise slit in each chile. Fry on both sides, 3 at a time, until beigecolored and puffed; remove as they are done and drain on paper towels. Peel chiles and gently remove the seeds through the incision, being careful not to tear the flesh Set aside.
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Top Wins f UN Recognizes Human Rights of LGBTI People
Last June, the lesbian, gay, bisexual and transgender community won a major milestone in a long struggle for equality and justice. In a 23 to 19 vote, the UN Human Rights Council adopted the first ever resolution to explicitly recognize and protect the human rights of LGBTI people, affirming LGBTI rights are indeed human rights
In Pakistan, where rape cases are largely unreported and sensationalized by the media, a courageous survivor of rape, Mukhtaran Mai, and a women’s rights organization are sparking a national debate on how media and society talk about rape. While the media’s reporting is important, photos of the survivor are sometimes published, and stories often leave out critical information about the rapist and the crime. E The Magazine for Today’s Female Executive Page 60
c
European Women Win Domestic Violence Treaty
Reporting Rape in Pakist
for Women's Movements www.globalfundforwomen.org/impact
tan
Sri Lankan Women Workers Fight Back
In May 2011, over 40,000 garment workers, mostly women, walked out of their factories in the Katunayake Free Trade Zone (FTZ) to protest a wage-cutting pension bill introduced by the Sri Lankan Parliament in order to obtain a $2.6 billion IMF loan
Women’s Human Rights Central to Peace In 2011, the Nobel Committee awarded their Peace Prize to two Liberian women— peace activist Leymah Gbowee and President Ellen Johnson Sirleaf—and Yemeni prodemocracy activist, Tawakkul Karman, all of whom are connected with Global Fund grantee partners
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Featured
Chefs
Grilled Succotash Chef Gina Neely
2 cups fresh or frozen shelled Lima beans 3 ears corn, shucked 1 zucchini, cut on the bias into 1⁄3-inch
slices 1/2 red onion, sliced into 1⁄3-inch thick rings 2 tablespoons olive oil Kosher salt and freshly ground black pepper 1 cup cherry tomatoes, sliced in half 1/4 cup fresh basil, roughly chopped Lemon vinaigrette 1 teaspoon Dijon mustard Juice of 1 lemon cup olive oil
Heat grill to medium-high heat. Pour the lima beans into a pot of boiling salted water, and cook for 12 minutes, or until soft. Drain in a colander, and rinse with cold water to stop the cooking. Place the corn, zucchini, and red onion on a sheet tray, and drizzle with the olive oil.
This old Southern dish has been around for a long time . A great succotash must include lima beans, corn, onions, tomatoes, and fresh basil. I haven’t seen succotash grilled before but it’s a great way to introduce a smoky charred flavor to the dish. Toss with a light coasting of Dijon Vinaigrette and you have the perfect summer salad. E The Magazine for Today’s Female Executive Page 62
Season with salt and pepper, and toss well together, making sure all the veggies are coated in oil and seasoned well with salt and pepper. Grill the corn until lightly charred on all sides, about 6 minutes. Grill zucchini and onions on both sides until lightly charred and soft, about 4 to 5 minutes total. Remove from grill, and cool slightly. Chop the zucchini and
onion into bite-sized pieces. With a chef’s knife, cut the corn kernels from the cob. Use the back of your blade to scrape against the cob to press out the milky liquid. Put the chopped veggies, the corn, and its milk in a large bowl, and toss in the tomatoes and basil. Whisk together the mustard, lemon juice, and salt and pepper in a small bowl. Drizzle in the olive oil, and whisk well until emulsified. Pour dressing over salad, and toss. Taste and adjust seasonings if necessary.
Serves 4 to 6
Introducing the Neely’s new book! Back Home with THE NEELY’S Chefs Pat and Gina Neely
Gina Neely burst onto the scene in 2008 by starring with her husband Pat in the hit show “Down Home with the Neelys,”which became the highest-rated series debut in the history of Food Network’s “In the Kitchen” block. The show immediately connected with viewers nation-wide by showcasing Gina’s love for family, food and the enjoyment of life. Following the tremendous success of the television show, Gina and Pat released their first cookbook ,
"Down Home with the Neelys" (Knopf), which quickly earned a place on the New York Times bestseller list. A hit show and a bestseller soon lead to a prime time television debut on Food Network’s “Road Tasted.” Enjoying continuing success in television, 2011 proved tremendously successful with the release of a second book, The Neely's Celebration Cookbook (Knopf). Gina and Pat recently completed work on a third cookbook, Back Home with the Neelys (Knopf), which hits shelves in April 2014. As a top rated television personality and best-selling author, Gina has performed live for thousands of fans all over the country, not only showcasing her skills and fun loving approach to cooking, but also sharing her perspectives on life, love, and the issues facing women in their personal and professional lives. Taking great pride in her success as an entrepreneur, Gina loves to share her positive outlook with audiences in and out of the kitchen. In a highlight of her speaking career, Gina was invited by the President and First Lady to take part in the 2012 White House Easter Egg Roll. Gina has enjoyed successful endorsement relationships with Kraft Foods, Sam’s Club and Spectrum Brands, who engaged her in 2013 as the national spokeswoman for the George Foreman Grills Weight Loss Challenge where she promoted healthy cooking and lifestyle changes.
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Gina has appeared on national TV and radio shows such as The Talk (as a guest and a cohost), The Steve Harvey Show, The Rachael Ray Show, The Wendy Williams Show, Anderson Cooper Live! The Monique Show, Good Morning America, The Today Show, The View, The Chew, Katie, Tyler Perry's "Meet the Browns" and The Tom Joyner Morning Show. In print, Gina has been featured in People Magazine, O Magazine, Ebony, Essence, The Wall Street Journal, Black Enterprise, USA Today, Food Network Magazine and many others.
Other books by the Neely’s Down Home
with THE NEELY’S
Chefs Pat and Gina Neely
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Available on Amazon
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Featured Winery
Ampelos Cellars
1633 West Central Avenue, Lompoc, California 93436 PHONE 805-736-9957 info@ampeloscellars.com www.ampeloscellars.com
Name of Wine
The Owner’s Story about this Special Winery
A cancelled meeting at the World Trade Center on the morning of September 11, 2001, brought Peter and Rebecca to the realization it was time to pursue their dreams, as if tomorrow might never arrive. They turned in their corporate suits, bought a tractor and moved to the Sta. Rita Hills. It wasn’t quite that easy, but their son Don (current winemaker at Seasmoke) had foraged the way and was happy to teach Mom and Dad a few lessons. The word “Ampelos” means vine in Greek, perfectly reflecting their beliefs that great wines begin in a great vineyard. The Ampelos vineyard receives gentle sunrays, cool sea breezes and blankets of morning and evening fog, making it the ideal location to E The Magazine for Today’s Female Executive Page 66
grow Pinot Noir and challenge Rhone varietals like Syrah and Grenache. In addition, they are proud to be the first vineyard in the United States to be certified organic, biodynamic, and sustainability in practice. Peter and Rebecca are dedicated to working alongside Mother Nature - not in spite of her. Their methods combine a respect for tradition and openness to innovation, keeping the winemaking methods free of harsh chemicals. All the extra grape skins, stems, seeds, and lees are composted and almost all of the processes are done by hand to minimize electricity. The combination of carefully nurtured vines, hand sorted fruit, eco-friendly winemaking, and the passion of living a life with this purpose results in continual award winning wines from vintage to vintage. They relish the privilege of sharing the literal fruits of their journey and the joy of wine with friends old and new.
2009 sta. rita hills “rho” pinot noir (barrel select) certified sustainable in practice, organic, and biodynamic Harvest
• picking began relatively late on october 2nd and
wrapped up on the 14th– a relatively short time span for picking all the pinot noir blocks • yields were very low - about 1.58 tons to the acre. • grapes were handpicked and hand sorted in the vineyard using our portable sorting table • the sugar level at harvest ranged between 25.2 and 28.1
Wine Making Style
Character
after we harvested the fruit, it stayed 24 hours in our cold room to avoid the use of dry ice the fruit following cold soaked for 3 days and was then inoculated with yeast to initiate primary fermentation we hand punch down twice a day to assist the extraction of colors, tannins and flavors when it completed primary fermentation we kept the free run separate and hand pressed the rest using our manual press and barreled down after a day of settling one of the barrels was from a clone 115 fermenter that went through a month of extended maceration after one year in barrel we tasted through all barrels and selected our favorite 11 barrels the composition is 64% clone 115 27% clone 667 and 9% clone 2A this wine was made entirely from free run wine – no press wine barrels were selected five of the barrels were only racked once – the other six twice the wine is un-fined and unfiltered – as all our red wines are
deep dark garnet red lots of dominating red fruit – raspberry, black cherry, sweet strawberry – there is a little more spice to it which balances well with the soft oak tannins ong lingering smooth finish with the fruit supported by the characteristic Sta. Rita Hills cherry cola
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2013 santa ynez valley viognier Harvest
our goal with the viognier is to pick grapes when the flavors are bright and focused with notes of stone fruit, pear and pineapple
due to the cold summer the picking began late: on September 29 we started with an
early morning pick from evergreen in los olivos. cuatro vientos came in on october 9 and we picked our 237 estate vines on October 15. in general the crop load was pretty good from all three vineyards and flavors were very promising
Wine Making Style
the wine making goal for the viognier is to retain the flavors of the freshly picked fruit and not to mask it with oak or other distracting components we cold fermented it at about 50 degrees for about a month to ensure that the fruit flavors do not burn off the wine does not go through the second (malolactic) fermentation – that way we keep the minerality as well as the crispness of the fruit in the wine to reduce our energy use we have replaced the electricity hungry, traditional cold stabilization with a new product based on manoproteins – the results are amazing and we feel even more “green” by doing so. the wine was finally sterile filtered before bottling. E The Magazine for Today’s Female Executive Page 68
character
• wine is juicy, vibrant, lively, even rich.
• pops of peach pie, apricot and lime sorbet • filling the palate with slate gravel • finish is big and long with bright acidity and lingering flavors • nose is perfumey and powerful but not overly floral
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Laurie Forster The Wine Coach
Laurie Forster
is an award-winning sommelier, author, TV personality and comedian. Her edgy approach to demystifying wine caught the eye of major networks and led her to guest appearances on FOX Morning News, Martha Stewart Living Today and ABC News at Noon. She’s performed her comedic wine tasting at the Carolines on Broadway, DC IMPROV, Caesars Atlantic City, Broadway Comedy Club, Harrah’s Philadelphia, Tampa IMPROV, Avalon Theatre and RamsHead On Stage. Forster is also the host of her radio show The Sipping Point on WBAL 1090AM and her mobile application E The Magazine for Today’s Female Executive Page 70
“The Wine Coach” was listed as one of the Top 8 Wine Apps in Wine Enthusiast, Top 5 Wine Apps in the World by Departures International Magazine and 2012 App of the Year from Go Mobile Solutions. A former software sales executive, Laurie’s wine career began in Manhattan where she studied with the American Sommelier Association to obtain her certificate in Viticulture and Vinification. Laurie has since earned an Advanced Certificate with Merit from the Wine & Spirits Education Trust (WSET). She has also trained with the Court of Master Sommeliers and the Culinary Institute of America in Napa Valley. See more at: http://thewinecoach.com/
While many of the meals I create and serve are paired with wine I have never really been much of a wine lover. on-stage audience participation.
The Sipping Point is
written in her down to earth, practical style. Whether you are a wine novice or a seasoned enthusiast, you’ll love this book. With over 125 pages of wine essentials along with stunning photos.
Something to Wine About
hosted by Laurie Forster aka The StandUp Sommelier Radio personality, award-winning sommelier and comedian, Laurie Forster, delivers an edgy, off-beat hilarious show where wine meets punch line. In her Jersey balls to the wall approach to “wine education,” Forster peels back the labels of a few of her favorite wines while she exposes some of the deep secrets of the wine industry and why she thinks it’s so damn funny! Relax with a glass (or three!) of wine, because with Forster there are no formalities when it comes to drinking. This is a “tasting” you will never forget. Something to Wine About is an original comedy show & wine tasting that includes Comedy, wine tasting and good entertainment.
During the show, Forster leaves no stone unturned when it comes to talking about wine and why we like it. Maybe you love the full body of a Malbec or the crisp acidity of a Pinot Grigio. Who knows? Who cares? But by the end of this show three things are certain. You are confident about what you like, exhausted from laughing and completely toasted. After learning Laurie’s Wine Sandwich(tm) method and the wine pairing strategies she shared in our joint seminar, things have totally changed for me! Now I see that I had just never noticed how the right food paired with the right wine made it taste better and how the wine enhanced my dish as well. I highly recommend Laurie’s events and seminars especially her wine sandwich(tm)!
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Are You REALLY Ready to Do Whatever it Takes? The Top 10 Actions You Must Make!
-Ursula Mentjes Over the past few months, I have been in front of hundreds of sales professionals and business owners, teaching them the principles of Selling with Intention and the seven synchronistic shifts of Selling with Synchronicity. As I stand in front of the room and look out at the audience, my first question is, “How many of you would like to double or triple your sales this year?”
The number one thing I have done to be successful is to be willing to do whatever it takes.
Of course, most of the hands in the room go up. And then I ask the next question. “How many of you are willing to do whatever it takes to double your sales this year?” There is always a slight pause as people look around the room and wonder who will raise their hand. E The Magazine for Today’s Female Executive Page 72
A few still raise their hand right away, knowing that they are willing to do whatever it takes. And in that moment, I know that those are my Top 20%–those clients I really want to work with. In my three books, Selling with Intention, One Great Goal and Selling with Synchronicity, I have shared the mindset and actions that I have taken on to be successful in my business. But the number one thing I have done to be successful is to be willing to do whatever it takes. As I thought more about this, I decided to create a top 10 list of those things I do on a daily and monthly basis that keep me tracking for success. I hope this top 10 list helps you get committed to seriously increasing your sales and having a wildly successful year as well.
The Top 10 Actions You Must Make to Seriously Grow Your Sales: 1. Be willing to do whatever it takes—even when it scares you. I started with this one because I think it is the most difficult. Your ego wants to keep you safe and at home in your comfort zone. But it is important to step out of your comfort zone because all of the great opportunities that you desire aren’t in it; they are just outside of it. Pay attention to the opportunities and next steps that show up that scare you a little bit, because that is probably the perfect next step for you! (And if you really think about it, scared is just “sacred” spelled wrong!)
Don’t let past issues, debt or fear keep you down.
2. Get committed to a sales stretch goal that is worthy of you. Sadly, following the recession, I think that we’ve gotten committed to mediocrity in our country. Don’t get me wrong; the recession beat me up too. But it also motivated me to do new things and survive so that I could ultimately thrive again—which I am. Don’t let past issues, debt or fear keep you down. Be willing to create a new sales stretch goal that doesn’t have anything to do with your current situation, but everything to do with a thriving future. Remember, your stretch goal should be a “stretch, but believable.”
3. Pick yourself up quickly if you “fail.” I put “fail” in quotations because it’s really a perspective. Whether or not you “fail” is a decision you make. So, did you fail or are you just changing directions? Did you fail, or did you figure out a new way to create something? They say Edison “failed” over
1,000 times before he created the light bulb! In fact, he is quoted as saying, “I have not failed 1,000 times. I have successfully discovered 1,000 ways to NOT make a light bulb.” The only real way to fail is to give up, to stop trying. Thank goodness Edison didn’t give up! And the same is true for you.-Don’t give up. Ever.
4. Model others, but don’t copy them. There is greatness in you and ideas that you—and only you—have. Modeling other businesses or people is a nice way to get started because you can see what others are doing. But as your business or sales machine starts to grow, it’s so important to refine your brand. Whether you are a sales professional or a business owner, we have an individual brand and then the company has its own brand. Model others to get ideas flowing, but then dig deep to create powerful ideas of your own.
Dig deep to create powerful ideas of your own.
5. Work with only your top 20% of clients. Yes, I said it! Work with ONLY your top 20% of clients! Can you imagine what your business would be like if you only worked with your top clients? I think we’ve all had the experience of working with people and businesses that simply aren’t a good fit for our products or services. There is nothing worse than trying to help people and businesses who don’t want your help. Decide now that you don’t have to do that anymore. Then, make a list of the attributes of your top 20% of clients so you can be clear on who they are, and can identify them when they are right in front of you.
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6. Create a team that truly supports you.
8. Develop a powerful intentional schedule.
One of the most important things I have done to successfully grow my business is sought out team members who have great strengths in the areas where I am weak. This has made a tremendous difference not only in the results in my business, but also in my own peace of mind and sanity. Having a strong team, if you are a b u s i n e s s owner, allows your business to flourish. If you are a sales professional, you still need to create a strong team around you so that you can seriously expand your business as well.
An intentional schedule is tied to your sales stretch goal and holds the space for you to easily reach your goals. It is critical that you calculate how many sales you need every month to reach your stretch goal.
A coach should be more successful than you are in terms of what they have accomplished so they can “pull you forward.”
7. Find a mentor or coach who is where you want to go. I have hired many coaches over the years, which has been a very important part of my success. First and foremost, which I’m sure you’ve heard before, a coach should be more successful than you are in terms of what they have accomplished so they can “pull you forward.” One of the things that I don’t hear people talking about, though, is the importance of belief in the relationship with your coach. In other words, when your coach believes in your success (maybe more than you do in the beginning), they can hold the belief for you (regarding what you want to create in sales, business, and life) and you can suspend your belief. As you suspend your belief, allow yourself to believe what they see in you. It’s a powerful experience
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Once you know that number, then you can determine the number of appointments you need based on your estimated closing ratio to close enough sales to reach your stretch goal. Yes, you need to know your “numbers” intimately. It’s a major key to your success. Then track your numbers and your appointments in your intentional schedule so you can easily reach your goals. 9. Write your sales scripts and use them. In my years of teaching sales, I am constantly reminded that no one really likes the words “sales scripts” and yet we all know that we are more successful in the sales conversation when we are prepared. Selling with Intention is focused on creating “intentional” sales scripts designed to ask for the appointment and get it, and to also ask for the sale and get it. When you are intentional in your sales conversation, then you help your client with the next intentional step in the sales process. It becomes that easy and you will close more sales, provided they are an ideal client for you.
The rewards from staying outside—and living outside—of your comfort zone are immense
10. Follow up effectively—with everyone. In their book, “Conquer the Chaos” Clate Mask and Scott Martineau share that 81% of sales close after the fifth call, but only 10% of sales professionals and business owners make more than five calls. What? Yes, I found those statistics especially daunting. What does that tell us? It tells us that most of us aren’t willing to keep following up, and yet there are still sales
on the table. Challenge yourself to follow up as many times as you need to—or until you get a “no.” My guess? Your sales will go way up just from the impact of following up. Being willing to do whatever it takes isn’t easy and will probably involve some type of sacrifice. It will require you to get out of your comfort zone and let go of thinking that things have to be a certain way. However, the rewards from staying outside—and living outside— of your comfort zone are immense and will take you toward the goals and dreams you have created for yourself. Eleanor Roosevelt once said, “You must do the
thing you think you cannot do.” Be willing to do that “thing.” Ursula Mentjes is a two-time Bestselling Author, Award winning Entrepreneur and Sales Expert. She is also the Founder of Sales Coach Now and an inspirational speaker, author of Selling with Intention, Selling with Synchronicity and One Great Goal. Sales guru Brian Tracy endorsed Selling with Intention saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Selling with Synchronicity and One Great Goal were also the 2013 winners of the Beverly Hills Book Awards in the categories of sales and business motivation and Selling with Intention received the International Book Award sponsored by USA Book News. Ursula also serves as the Statewide Chairperson of the NAWBO-CA Education Fund, Immediate Past President of NAWBO-CA and serves on numerous other non-profit boards
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www.russellandhazel.com
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www.russellandhazel.com
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paconferenceforwomen.org
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Staying in Touch with Friends & Loved Ones, Can Make a Difference & Touch a Life By Robbie Motter
In today’s world of balancing so many things we seem to never have time to pick up the phone, call a friend or write a letter or even a card and yet these little things can really touch a life and make a difference. I want to share a story that recently made me realize that what sometimes we don’t think is important is so important to someone else. My name is Robbie Motter and I live in Menifee, CA. I also wear many hats; I am on the board of the Menifee Valley Chamber of Commerce Board of Directors, represent NAFE the largest global women’s organization headquartered in New York (www.nafe.com) as their Western & Mid Atlantic Regional Coordinator, I run two NAFE networks in Southern CA, www.wr.nafe.com, 2011/.2012 Past President of the GFWC Menifee/Sun City
and President Elect for the coming year and I am 78 years old.. I also chair two major events a year for the Chamber, one being a Woman’s Conference. I, like many want to do these things but find that I too never have lots of extra time especially when I get almost 1,000 emails daily and then all the other things I am committed to and love doing. I do send email cards, one of my favorites to use is http://llerrah.com and for birthdays I use http://www.birthdayalarm.com/ as both are very reasonable to sign up for, cheaper than buying cards and mailing them, but do not write letters much anymore or send written notes or cards, I use to do it a lot, and also use to have a friend create special poems for my friends and I would send those to them as well. When they received the letters or poems they always told me how much they loved getting communications from me, and always thanked me for doing it, but somehow that all E The Magazine for Today’s Female Executive Page 79
Staying in Touch with Friends & Loved Ones, Can Make a Difference & Touch a Life Cont...
stopped as computers came in and we could do e cards and emails. Well recently, I was reminded just how important what we use to do is for the special people in our lives. I received a brown envelope in the mail. I thought it was an in kind donation letter and certificate as I was Chairing a Menifee Valley Chamber of Commerce event, but much to my surprise when I opened it, I found a hand written letter from a daughter of a women I met in Virginia the first day of school for 7th grade of my son Ed who was attending Linton Hall Military Academy in Bristow, VA. Also in line was this woman Kathleen Flood, her son Jordan and her daughter Lisa who like my daughter Lisa was very young at the time. My son Ed is now 56 years old... E The Magazine for Today’s Female Executive Page 80
The handwritten letter was from Kathleen’s daughter Lisa who told me that her mother had died recently and told me that she had been ill for a couple of years and died peacefully at home with her family all around her. In the letter also she wrote: “My mother wanted me to send back to you what I have enclosed (which were letters and poems I had sent her that dated back to 1975) she treasured them and wanted you to know that.” I saw Kathleen three years ago when I stopped in VA and DC on my way to a NAFE event in New York, but had not seen or talked to her since She told me then how much she loved the things I sent to her over the years, but I thought perhaps she was just being kind and never really realized just
Staying in Touch with Friends & Loved Ones, Can Make a Difference & Touch a Life Cont... much they meant to her, and I am sure others in the world collect letters and cards and save them and treasure them as well. When I called the daughter to offer my sympathy she told me also that her mother even in her final week took the time to address the envelope to me, I thought about that and thought even in her pain she was thinking of me, wow that was something to really go within my soul and realize how some people treasures these things we do from our hearts for them.. In the envelope were letters and poems I had my friend Gail write specially for her. Also there was a Holiday poem my daughter Lisa wrote in 1985 who at the time was probably in junior high school, and signed both of our names to the poem in her handwriting so it was so profound to also see my daughters handwriting there. One of the letters I read I talked about my granddaughter Heather being born, Heather is now 27 years old, so that letter was 27 years old. Reading through those letters was like going back in time in my life as many of the things I had also forgotten. After reading through all those letters and the note her daughter Lisa wrote me I decided I would make time in my busy schedule to contact those that have been in my life for years that I have not taken the time to call. The first one I called that very day was my friend Gail who lives in Buena Park and who I had not seen or talked to since my 75th Birthday. Gail and I have been friends since 7th grade in. She was thrilled to hear my voice and she invited me to come as soon as I had time to spend the weekend with her and her husband. Gail said :“Robbie even though we both get caught up in never seeming to have time to
call or visit the love we have as friends is always in our hearts and when we do talk its like we were never apart” and that is so true for many of us and our friends. What this has taught me is that perhaps we need to take another step and take the time to pick up the phone or drop a card and let that person know they are important as you just never know what an impact that could make on a life. So if there someone in your life that you have not talked to for awhile, pick up the phone and make that call today. It just might make a difference. Robbie Motter is a Marketing/PR Consultant, Certified National Speaker/.Coach, Author, weekly Radio Show Host on Diva Strategies for Success on Blog Talk Radio http://www.blogtalkradio.com/diva-weekly-strategiesfor-success NAFE Western & Mid Atlantic Regional Coordinator www.nafe.com and www.wrnafe.com her website is www.robbiemotter.com , www.pickrobbiesbrain.com and her email is rmotter@aol.com 951-255-9200 cell
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Donate
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to Doctors Without Borders
If you would like assistance with your donation, please contact Donor Services at (212) 763-5779, MondayFriday from 9am - 5pm EST or email us at donations@newyork.msf.org. E The Magazine for Today’s Female Executive Page 83
High-End Sales Through Social Media By Sweta Patel It looks like every business has jumped on the social media bandwagon, but what does that mean exactly? Is your business using social media just for updates and website promotion? Sweta says: “In most cases I experienced my clientele using social media to just increase their ‘exposure’ through updates of various articles, quotes, facts and multi-media pieces.” Failure after failure has taught, Sweta Patel (27, self-made marketing consultant) what it really takes to make highend-sales through social media marketing. First, make sure the content is searchable and findable. The content strategy is the fuel for the business online marketing campaign. If the content is not easy to discover then the consumer may go elsewhere to find their fix. This is when a business starts to lose their customers online. Many of my clients spend thousands upon thousands of dollars building a manageable website only to find out they have another aspect to it called: online marketing. This word usually scares most businesses because they do
not know how to go about it. It's like I took someone and dropped them in a large discount store and expected them to know where everything was without any signs telling them where to go. Now with this in mind, we need to first acquire bloggers to post on your blog so the business is able to increase its reach. The items to look for when searching for blog posts are: Twitter engagement, LinkedIn engagement, Facebook engagement, Klout Score, email and website. Once you have made a note of these items, then use FollowerWonk.com or WeFollow.com and look up influencers who would be interested in blogging for you. It may be tough to get them to blog without paying them, but this is your chance to use your “storytelling” skills. This is the year for what marketers call “disruptive storytelling.” It means you have to really get fierce in order to get your message out there in the land of noise overkill. Consumers are literally sending 500 million tweets per day. So, exactly how does a start-up or small business get
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exposure from thousands of people with this kind of noise? The second step and answer to the above question is through “value-added” content. Businesses must put on their creative cap in order to reap results in the blogging world. For example, we created a persona for a national fashion brand which would represent someone their targe t au d ienc e could resonate with. We analyzed EVERYTHING from feelings, behavior, personality, goals, what they looked like, hobbies, interests and more. Think of this as an actual person who is promoting a product, service or even increasing the funding for a business. Back to the example, the fashion brand was trying to increase awareness for their fundraising event. They needed to raise $20,000 by the end of the month. We created a persona who we named “Toby Perez.” and He was a trendy fashion model who loved supporting other businesses. Toby wanted to raise money for the fashion company and he knew there was only one way to do it. He created a blog on Wordpress, and then he signed up his cause on GoFundMe.com. This created a link for his cause, which he would blog about non-industry related items because that is what their target audience was interested in. He would blog about the latest “skinny recipes” for women in their 30’s, fitness workouts for women in their 40’s, and lifestyles of the ‘Curvy & Gracious.’ He used Twitter as his main micro-blogging service as well as Pinterest. Toby got the audience to “Pin It-To Spread It”
We analyzed EVERYTHING from feelings, behavior, personality, goals, what they looked like, hobbies, interests and more.
by posting pictures of his latest recipes and fitness tips. In addition, he encouraged others to upload their favorite tips and pin them to the board. Toby started his mission by contacting influencers on Twitter through WeFollow.com. He created a strategic tweet and then followed-up with a direct message This campaign resulted in a ROI increase of 84%, total funds over $24,000 and a reach of 50,000 consumers on all their social networks. Toby had a Klout Score of 72 after leveraging from different influencers in the Internet space. Through his promotion and strategy he built a rapport with his target audience. Third, create trust and credibility in the space. There is no better network to utilize for this than LinkedIn. I have built a 6figure business alone through networking on LinkedIn in my pajamas because 65% percent of my leads come form LinkedIn. If my clients were satisfied with the marketing services I provided them, then I would encourage them to give me positive feedback on the LinkedIn Platform.
I have built a 6-figure business alone through networking on LinkedIn in my pajamas
Until this day I have gathered hundreds of recommendations from my connections. I also made my profile searchable by using a simple technique. I am a Marketing Consultant, so I searched for all the “Marketing Consultants” within the social search. I investigated the top 5 profiles, and found out that they used the word “Marketing Consultant” at least 6 times. I made sure my profile had 7 times that. Here you go, now I have made myself searchable and trustable. The last tactic I am going to go over is the offer. E The Magazine for Today’s Female Executive Page 85
The offer is the most important tactic because if the business does not have a high-end offer then it will fail miserably. I ask my clients three things: (1) what are their passions, (2) what are they good at, and (3) what do they want to learn. The best combination would be to have a passion for what you want to do and be good at it at the same time. Otherwise, we will have to get creative. When I get this list from my clients, we go through it and create a package that is workable for them. Then, we start working on a pricing strategy and a sales funnel strategy to market their offer using social media. The pricing strategy and the packaging help us determine what our “lead magnet” or initial giveaway would be. We all hate this next phase, but the "testing phase" is next and we have to make sure our offer is receptive. If we are not getting enough conversions through the given social media methods then we may have to repackage the offer to present it in a way that is more attractive to the consumer. The best way to test this is through the "net promoter score."
The best way to test this is through the "net promoter score."
The net promoter score is determined by the sentiment of your consumer base. The score is based on an average of all your consumers.
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The scale is from 1 to 10. What is the likelihood of your consumers spreading negative reviews about your business? How many indifferent consumers do you have? How many would just rave positive things about your business? The average of all three of these is your net promoter score. This will also help you determine if your offer is an effective one or not. If it is not effective, then change up the landing page or the web page to test different headlines and offers. For this, you can use a service called LeadPages.com or a WordPress plugin called OptimizePress.com to create fast and attractive landing pages. In my twelve-year experience in the marketing realm, I have learned two things: (1) Marketing will never cease to exist because we need it whether the economy is up or down. (2) Social Media marketing is getting tougher and more competitive with every Tweet, Facebook "like" and LinkedIn recommendation. If you are not with it now, then why not? Hop to it! New leads and sales are just waiting for you!
start using "growth hacking techniques."
My advice for the future of high-end sales through social media is to get more integrated. As innovation is changing rapidly, we see more wearable devices coming out. If the business website is not configured for these devices then they might end up losing a large portion of their consumer base. In order for marketers to be more “disruptive,” they have to be constantly thinking about new innovative ideas in the marketplace to reach customers!
High-end sales, through social media, doesn’t get much easier than using these strategies to market your brand and business. If you would like to take social media to a whole new level, then start using "growth hacking techniques." For example, on your website, have a place where you encourage your buyers to tweet the offer if they want to get it for FREE. This incentive will help your brand receive the exposure it needs to attract influencers and help you build a promoter base as well. Brands need marketing armies to help support why they do what they do. Enlist your customers, fans and prospects to help you! When you build a brand through social media, it should help you transform your business into a “media company.” This will help a business serve their audience through three vehicles: (1) podcasts, (2) Youtube (online video), and (3) blogging. We have discovered that these platforms already have a significantly large subscriber base. In addition, the noise levels are minimal compared to other platforms. What does this mean for your business? Less money spent on marketing and higher revenues and high-end sales for your business! It sounds like a win-win! For more tips like these, please check out my new book How To Generate 100 New Customers A Day Through Mass Marketing, and my latest marketing package deals for your business!
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Amiyrah is the sole writer at 4 Hats and Frugal, where she chats about family, food,fashion and finance. She's a mother, wife, Sergeant in the Air Force and has embraced the frugal lifestyle.A blogger since 2007, she's created a community of like-minded and fun readers in her small corner of the internet. That community continues to build on her blog, on twitter, and now on her Pinterest account. She's a bomb builder by day, and an avid "pinner" of awesome recipes by night.
Dan R. Morris teaches business owners (and that includes bloggers) how to build systems that generate revenue. Through mastermind groups, LettersFromDan.com and private coaching, Dan uses his experience as aninfomercial producer, niche website owner, blog coach, author and product developer to help owners understand the difference between revenue generation and empire building. Dan actively encourages marketers to take thatextra step so that "Hope" doesn't become themarketing plan.
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Alicia Navarro is CEO and cofounder of Skimlinks, a content monetization platform that helps websites get rewarded for the purchase intent created in their content. Skimlinks’ technology turns product links and product references into trackable affiliate links,
September 12 - 14, 2014 Cedar Point Hotel One Cedar Point Drive Sandusky, Ohio 44870
www.bloggyconference.com
and provides valuable analytics into the shopping preferences of a publisher's users for more than 18,000 merchants and more than 200,000 blogs, forums, mobile apps, socialshopping sites, content networks and publishing platforms globally. Alicia manages a growing team of seventy people in London and San Francisco and aims to create a platform that shortens the distance between content and commerce. Prior to this, Alicia has worked for over 10 years with a series of telcos, media companies and startups, designing and launching mobile and internet-based applications in Australia and the UK. She has a Bachelor of Information Technology and the University Medal for Computing Sciences from the University of Technology, Sydney. She can be reached on Twitter at @alicianavarro.
Sara Broers resides in North Central Iowa with her husband and two sons (18 & 23). Sara started blogging 5 1/2 years ago at All In An Iowa Mom's Day and started Travel With Saraapproximately one year ago. From the get-go, Sara embraced Twitter. She realized how important each Social Media platform was and learned how to connect herself and others through these platforms. Through the last 5 1/2 years, her blogs have evolved and out of her writing and experience, she started her own social media business at the end of December 2013, Social Connections, LLC. She is a social media instructor at the World Wide College of Auctioneering, educates others on how to use social media, and prides herself on her ability to connect others.
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The King and Three Aspiring Entrepreneurs A Modern Day Parable
Once upon a time, the richest king of all the lands decided to grant Three Aspiring Entrepreneurs their choice of three treasures. The first option was 5 million in coins. The second was the ability to acquire any talent. And the third was a strategic and positive mindset. The First Aspiring Entrepreneur (we’ll call him Joe), immediately stepped forward. “Everyone knows that it takes money to make money,” he said. So he chose 5 million in coins to fund his start-up. Feeling like he’d won the lottery, he could barely contain himself as he flew out the door, scheming ways to quadruple his fortune. The Second Aspiring Entrepreneur (“Sam”) had always wanted to be a Life Coach. But he’d never gone for it, because he didn't E The Magazine for Today’s Female Executive Page 90
By Eva Chen
have the guts to quit his day job. “I’ll choose the special talent,” he said. Excited that he could finally make a living from something he loved to do, Sam couldn’t wait to quit his day job that he was wasting his life at. The Third Aspiring Entrepreneur (“Carol) knew that having the right business strategy plus a “can do” mindset was the priceless key to her success. She accepted the third treasure and walked away feeling a sense of peace and liberation. The King sent them on their way and asked them to return in one year to report back on their progress Joe came back looking very perplexed and distraught. He’d squandered all of his money on get rich quick schemes and ended up in a J-O-B that makes him miserable. He felt like he was worse off than when he started.
Aspiring Entrepreneur #1
past year and had clocked over 10,000 hours in this new trade. “What an extraordinary feat!” said the King, “How much money have you made?“ In a faint whisper, Sam replied “After my expenses, nothing. In fact, I’m deep in debt. I overspent on marketing to everyone. The people that were attracted to my marketing were recently divorced women that needed therapy. Many of them couldn't afford to pay my rate so I had to lower it. After paying my business expenses, I’m broke.”
The King replied, “Your gullibility has made you the laughing stock of all the scam artists in town. And now you’re penniless. I’m sending you to solitary confinement so you can figure out what you really want for your life.“
“How could you have wasted such a talent on people that couldn’t pay you?” replied the King. “You could have consulted my brave and noble Knights. They all want to be in my Inner Circle and know they need coaching to get to that next level. They would have paid you handsomely for your services.” Your passion business is not a charity or expensive hobby.
Aspiring Entrepreneur #2
Well, we all know the morale to his story Don’t start a business just to make money. Create something with a clear vision and mission. And let your passions fuel your plans. Lesson #1: Money is energy, and love and joy are the highest vibrations of energy. What do you love? What are the reasons you got into business or want to go into business for yourself? All that glitters isn’t gold. If you haven’t discovered your dream – one that isn’t based on ego, you’ll want to check out my video here. The King then summoned Sam for a report. He returned very tired and could barely speak. He had worked tirelessly this E The Magazine for Today’s Female Executive Page 91
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Aspiring Entrepreneur #3 And that was the key. You see, Carol had been a professional golfer and had given up that passion to pursue a more meaningful career as a Life Coach. When she combined both of her passions, she became the Golf Life Coach with a specialty on mental game. Men flocked to her for help in breaking through the mental barriers of their golf game so they could boost their scores.
Lesson #2: Have you strategically chosen the right target audience that values what you have to offer and will gladly pay for it? Do you know what their deepest needs and desires are? If not, check out my videos and actions guides here to discover your niche and how getting curious can save your business. Finally, the King summoned Carol for her report. She’d been waiting a long time for her turn, and was overjoyed at the chance to share with the King. Like Sam, Carol had also wanted to be a Coach. But she chose to work only with men around improving relationships and more specifically around their “mom and dad” issues. When the King heard this, he thought Carol was crazy. She must be out of her mind, how will she ever get men to talk about their relationship issues? It’s hard enough to get them to open up about anything other than their last great golf game.”
All the negative things these men said to themselves on the golf course were also same sick beliefs that were ruining their relationships off the course. And very conveniently, those all stemmed from the relationships they had with their mommy and daddy! She helped them apply what they learned on the golf course to their life and in the process, they drastically improved both their life and golf games. She’d created a unique way to reach her audience and packaged what she did in a way that was fun, creative, and desirable to her target audience. She had a blast playing golf, coaching, and got paid nicely for doing what she loved. Carol knew that with the right strategy, she could discover her most purposeful and profitable talent. And then package her services in a way that would take her from being a commodity of thousands to a category of one. Lesson #3 How have you creatively packaged what you do? Have you capitalized on your sweet spot and what the world needs most from you? If you’d like to find your sweet spot and have more fun in your business, check out my free training series on how to bring more profit, passion, and play into your life. E The Magazine for Today’s Female Executive Page 93
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Chasing Utopia Nikki Giovanni , Author and Poet
Nikki Giovanni is a world-renowned poet, writer, commentator, activist, and educator. Over the past thirty years, her outspokenness, in her writing and in lectures, has brought the eyes of the world upon her. One of the most widely-read American poets, she prides herself on being "a Black American, a daughter, a mother, a professor of English." Giovanni remains as determined and committed as ever to the fight for civil rights and equality. Always insisting on presenting the truth as she sees it, she has maintained a prominent place as a strong voice of the Black community. Her focus is on the individual, specifically, on the power one has to make a difference in oneself, and thus, in the lives of others.
NIKKI GIOVANNI was born in Knoxville, Tennessee, and grew up in Lincoln Heights, an all -black suburb of Cincinnati, Ohio. She and her sister spent their summers with their grandparents in Knoxville, and she graduated with honors from Fisk University, her grandfather's alma mater, in 1968; after graduating from Fisk, she attended the University of Pennsylvania and Columbia University. She published her first book of poetry, Black Feeling Black Talk, in 1968, and within the next year published a second book, thus launching her career as a writer. Early in her career she was dubbed the "Princess of Black Poetry," and over the course of more than three decades of publishing and lecturing she has come to be called both a "National Treasure" and, most recently, one of Oprah , E The Magazine for Today’s Female Executive Page 95
Winfrey's twenty-five "Living Legends." Many of Giovanni's books have received honors and awards. Her autobiography Gemini, was a finalist for the National Book Award; Love Poems, Blues: For All the Changes, Quilting the Black-Eyed Pea, Acolytes, and Hip Hop Speaks to Children: A Celebration of Poetry with a Beat were all honored with NAACP Image Awards. Blues:
With Chasing Utopia, Nikki Giovanni, one of America’s most celebrated artists, demands that the prosaic—flowers, birdsong, winter—be seen as poetic.
For All the Changes reached #4 on the Los Angeles Times Bestseller list, a rare achievement for a book of poems. Most recently, her children's picture book Rosa, about the civil rights legend Rosa Parks, became a Caldecott Honors Book, and Bryan Collier, the illustrator, was given the Coretta Scott King award for best illustration. Rosa also reached #3 on The New York Times Bestseller list. Shortly after its release, Bicycles: Love Poems reached #1 on Amazon.com for Poetry.
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And at every gathering there is food, food as sustenance, food as aphrodisiac, food as memory. A pot of beans are flavored with her mother’s sighs, this sigh part cardamom, that one the essence of clove; a lover requests a banquet as an affirmation of ongoing passion; an homage is paid to the most time-honored appetizer, soup. Chasing Utopia affirms once again why Nikki Giovanni is as energetic, remarkable” (Gwendolyn Brooks), wonderful” (Marian Wright Edleman), “outspoken, prolific, energetic” (New York Times), and as relevant as ever.
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The Power of Habit Charles Duhigg
New York Times Reporter and Author
My name is Charles Duhigg, and I’m a reporter for The New York Times. I’m also the author of the recently published book, The Power of Habit, about the science of habit formation in our lives, companies and societies. I’ve worked at the Times since 2006. My latest series focused on Apple and was named “The iEconomy.” It won a Pulitzer prize for explanatory reporting in 2013. Before that, I contributed to other series, incluing ”Golden Opportunities,“ ”The Reckoning,” and ”Toxic Waters.” But let’s be honest, you aren’t visiting this site so I can brag about series and awards. (Unless you’re my mom. Hi mom!) I’m also a native of New Mexico. I studied history at Yale and received an MBA from Harvard Business School. I have appeared on This American Life, N.P.R., The Newshour with Jim Lehrer, and Frontline. Before becoming a journalist, I E The Magazine for Today’s Female Executive Page 98
worked in private equity and – for one terrifying day – was a bike messenger in San Francisco. I first became interested in habits about a decade ago, as a reporter in Iraq, when I heard about an army major who had been analyzing videotapes of riots. The major had recently been assigned to oversee a base near Kufa, about an hour south of Baghdad. To prepare, he had studied footage of the nearby towns shot by drone planes, and had noticed a pattern that often emerged when a crowd turned violent. Frequently, before a riot erupted, a small crowd of Iraqis would gather in a plaza x or other open space and, over the course of several hours, start shouting angry slogans. Spectators would show up. Food vendors would arrive. The angry shouts would get louder. More time would pass. The major showed me one videotape of people milling around a plaza, and pointed out that most of them stuck to an area about the size of a five-foot box. They would talk to neighbors
and watch the action, but not move much – except for at dusk, when they would often saunter over to the food vendors, and then walk back to their original spot. “Now look here,” the major said. The tape was running at high speed, and the tiny people on th e screen looked like hyperactive ants. Most of them were relatively still. But not everyone “Watch how far this guy moves.” He pointed to one of the dots on the screen. “Fifteen feet to the left. Eighteen feet to the right. Then up to the edge of the crowd, and back to the middle. That guy’s a troublemaker. If we were watching this live, we’d arrest him as soon as we saw that much movement.” Indeed, as the tape rolled on, one of those energetic dots picked up a glass bottle and threw it against a wall. Another frantic dot threw a rock. Soon, the spectators were drawn in. Within 15 minutes a full-scale riot was underway. Eventually, everyone on the screen was moving all over the place. The major had watched this tape and dozens of others before he met with Kufa’s mayor for the first time. At that meeting, the men discussed various items of business. Before leaving, the major asked the mayor for an odd favor: Could the local police keep food vendors out of the plazas? Sure, the mayor said. No problem. A few weeks later, a small crowd gathered near the Masjid al-Kufa, or Great Mosque of Kufa. Throughout the afternoon, it grew in size.
People started chanting angry slogans. Iraqi police, sensing trouble, radioed the U.S. base and asked troops to stand by. At dusk, the crowd started getting restless. More and more people were shouting. Spectators began looking for the kebab sellers normally filling the plaza, but there were none to be found. It was dinnertime. The crowd was hungry. A handful went home to eat. Others left to find restaurants. By 8 P.M., almost everyone was gone. The riot never happened. In fact, there hadn’t been a riot since the major arrived. I asked him how he had figured out that removing the food vendors would change peoples’ behavior. The U.S. military, he explained to me, was one of the biggest habit-formation experiments in history. “Understanding habits is the most important thing I’ve learned in the army,” he said. “It’s changed everything about how I see the world. You want to fall asleep fast and wake up feeling good? Pay attention to your nighttime patterns and what you automatically do when you wake up. You want to make running easy? Create triggers to make it a routine.” The major was a small man from Georgia. He was perpetually spitting either sunflower seeds or tobacco into a cup. He told me that prior to entering the military, his best career option had been repairing telephone lines, or, possibly, becoming a methamphetamine entrepreneur, a path some of his high school peers had chosen to less success. “My wife and I write out habit plans for our marriage,” he said. “This is all we talk about in command meetings. I’m telling you, if a hick like me can learn this stuff, anyone can.” That’s what this book is about: how anyone can learn this stuff. Changing habits isn’t necessarily quick or easy. But it is possible. And now we know how.
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Meetings Location BJ’s Restaurant & Brewhouse At the Fox Hills Mall (310) 574-5170 6000 Sepulveda Blvd. Suite 111
Tuesday June 10, 2014 6:00 PM “Mind Money Mastery” "Speaker Suzy Prudden "Mind
Money Mastery" Learning the tools to create wealth in your life through the power of your mind. Author of twelve books including the best selling, Suzy Prudden’s Spot Reducing, Itty Bitty Weight Loss Book, MetaFitness: Your Thoughts Taking Shape, and Change Your Mind, Change Your Body. Guest expert on over 1,000 radio and television shows including Oprah, The Today Show and Good Morning America.
Tuesday July 8, 2014 6:00 PM Howard Lim-The Fortune 500 Branding Expert Speaker Howard Lim doesn’t talk about branding as an abstract concept. He shows people how to professionally brand. He will present actual before and after case studies that have influenced billions of dollars in revenue, value and brand equity for his clients. Howard Lim's branding model works for all businesses. He has branded for many major icons including Disney, Xerox, ABC Networks, Honda, Fujitsu, the 2012 London Olympics and was called to Washington at the inception of the Internet to brand the Internet. He also branded the Women Business Success Show, INPEX, Fashion Business Inc, and has done collaborative projects for Starbucks, Steve Jobs and Apple and Stephen Spielberg's Dreamworks. E The Magazine for Today’s Female Executive Page 100
Join NAFE at any of these Southern California Networks Nafe is the largest global network for women with thousands of members. They recently celebrated their 40th anniversary, headquartered in New York they have many affiliate networks across the country. Would a group of women sharing their dreams…supporting, encouraging and mentoring you, be beneficial at this time of your life. Nafe offers great benefits to members, and the annual membership is only $39.00 go to www.nafe.com and check out all the wonderful benefits and information on Southern CA networks at www.wrnafe.com Meeting fees are $10.00 for Nafe Members and $15.00 for guests./ As the Western & Mid Atlantic Regional Coordinator I invite YOU to join us at one of our monthly NAFE meetings, we also have several new networks soon to start, so get on the list so you can be invited to the kickoff meetings. It’s made up of entrepreneurs, small business owners, corporate executives and women working for companies or even women starting a business. Come and join us at one of these monthly Nafe affiliate meetings: Please contact the Director of the network below. Any Nafe questions you may contact me Robbie Motter Nafe Western & Mid Atlantic Regional Coordinator at 951-255-9200 or email rmotter@aol.com. Also another opportunity is to sign up on the network you are interested in joining meetup page, this gives you added exposure Nafe also has a Facebook, Linkedin and Twitter page and the Western Region Nafe also has a facebook page so those locations are also added benefits for our Global Nafe members. As a member you will join one of the networks but you may attend any of the network meetings each month as they all offer great networking opportunities. Carlsbad Nafe Affiliate Network will meet the 3rd Wednesday at 12:00 for a lunch meeting at Claim Jumper 5958 Avenida Encinitas, Carlsbad, San Diego, CA92008-4405 Contact Sweta Patel, Director, Phone 858-519-7649 email sp4387@gmail.com, or Maggie Gamillo 951-551-6512 email Maggie.gamill@homeinstead.com Carlsbad meetup page is http:// tinyurl.com/d6kyso3 Coastal Nafe Network Meets 4th Thursday at 11:30 am at Marie Callender's 12489 Seal Beach Blvd Seal Beach, Ca , Director Bobbi Tomsovic 714-492-9262 email btomsovic@yahoo.com Corona/Eastvale/.Norco/Chino Hills/Riverside Nafe Network Meets 1st Monday at 6:30 pm at Marie Callender’s 160 E Rincon Street, Corona, Ca, Director Grace Jeon 626-487-7181 email gracewithclass@gmail.com Also assisting her will be Sonja Prince Network will start June 2nd Corona Meetup page is http://tinyurl.com/l55gkbk E The Magazine for Today’s Female Executive Page 101
Irvine/Costa Mesa Nafe Affiliate Network Meets 4th Tuesday, 6:00 pm at Mimi’s Restaurant 4020 Barranca Parkway, Irvine, CA 92604 (culver Exit from 405 Freeway) , contact Rael Hall, Director at 949=284-6996, email rael@innerwisdomsolutions.com, Irvine/.Costa Mesa meetup page is http://tinyurl.com/nw7b658 Los Angeles Nafe Affiliate Network Meets 2nd Tuesday, 6:00 pm at BJ’s Restaurant at Westfield Culver City Ca Shopping Mall, 6000 Sepulvedo Blvd Ste 1111, Culver City, Ca 90230 Director, Althea Ledford, 310-990-9496, email allyledo@aol.com Menifee Nafe Network, meets the 2nd Wed 11:30 am at Boston Billie’s Restaurant 26850 Cherry Hills Blvd, Sun City, Ca. Contact Robbie Motter, NAFE Western Regional Coordinator & Director of this network 951-255-9200 or email rmotter@aol.com Menifee Meetup page http://tinyurl.com/cjbvurl Murrieta Nafe Network meets the 4th Thursday of each month at 12:00 noon at R J’s Sizzling Steak House 41401 Kalima Street, Murrieta, CA Contact Michelle Jones, Director at 951-440-9144 or email mjonzey@gmail.com North Orange County Nafe Network meets the 2nd Monday 11:30am at Marie Callender's 5711 East La Palma Ave Anaheim Hills. Ca 92807. Off the 91 Freeway at Imperial and LaPalma Contact Sheila A Caruso, Director 949-330-0927 email sheilaacaruso@ymail.com NOC meetup page is http:// tinyurl.com/d6rcdzu Rancho Cucamonga Nafe Affiliate Network meets the 3rd Thursday of each month at Don Marcos Restaurant 10276 Foothill Blvd, Rancho Cucamonga, CA , contact Joan Wakeland Director 909-7217648 or email joanewakeland@gmail.com South Orange County Nafe Affiliate network meets the 1st Thursday 6:30 pm at Sarducci’s 26701 Verdugo, San Juan Capistrano, CA Contact Sheila A Caruso, Director 949-330-0927 email sheilaacaruso@ymail.com South Orange County Meetup page http://tinyurl.com/cqksb4z Temecula Nafe Affiliate network coming soon, this will be a dinner meeting group. Contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator for more information 951-255-9200 rmotter@aol.com We are always looking for more individuals to step to the plate to start additional Nafe networks in the Southern CA area, contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator, rmotter@aol./com or 951-255-9200
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Helping women survivors of war rebuild their lives. give.womenforwomen.org
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