M REAL Magazine Summer II 2020

M Virtual Learning The Hottest Business Trend

Update Over 4,300 Businesses Closing in 2020

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REAL Magazine: Success Talk for Men MREALMagazine.com

Realign Your Focus

New Business Strategies for the New Normal

MLB Plans For the New 2020 Season Protect Yourself from Cyber Hacking

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Table of Contents 22 Virtual Museum Tours

12 Becoming a Writer for ETM Media The Pandemic Summit

Message From the Editor

48 Take Me Out to the Ball Game!

16 30 40

The Law of Value

Page 5

M The Magazine for Today’s Male Executive

From Breaching Doors to Breaching Limits

54

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REAL Success Talk

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Table of Contents 78

60

What Makes Cyber Hackers Tick?

The Peach & the Coconut

79

70

Which Stores are Closing in 2020

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M The Magazine for Today’s Male Executive

Resilience

80

Unsacked

81

White Fragility

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Columnist & Contributors

Hammond Bouldin Editor-in-Chief M REAL Magazine

Althea Ledford Editor-in-Chief E The Magazine

Natalie Suzie Pandemic Summit Presenter

Sharon Lechter Pandemic Summit Presenter

Hattie Hill Pandemic Summit Presenter

Dan Clark Pandemic Summit Presenter

Dr Ronalt Watt Pandemic Summit Presenter

Stacey Ellen Pandemic Summit Presenter

Michelle Dunlap Pandemic Summit Presenter

Bob Berg Pandemic Summit Presenter

Dr Barbara Young Pandemic Summit Host

Erik Swanson Pandemic Summit Presenter

Loral Langemeier Pandemic Summit Presenter

Tadia Rice Author, Speaker and Activist

Howard Lim Advertising and Branding Expert

Dr. Cherlyn Lee Pandemic Summit Presenter

Caitlin Chin Author, Finance Expert

Alec Stern Pandemic Summit Presenter

M The Magazine with REAL Succe Talk for Men Editorial Staff Hammond Bouldin

Editor-in-Chief M The Magazine with REAL Success Talk for Men

Copy Editors Karla Maree Senior Editor Editorial Department Andrew Cameron Graphics and Layout

ETM Media Netw Channel Editors

Patty Barnes Activation Sharon Mitchell-SocialPoli Dr. Anissa McNeil –Educatio G. T. Wilson-Art & Entertainm Paul &Teresa Lowe-Lifestyle Caitlin Chen-Finance

ETM Publications A. Ledford Editor-in-Chief.

E The Magazine for Today’s Female Executive

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work s

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Message From the Editor he higher you climb, the more people you will have trying to drag you down. The better you get, the more critics you will attract… that’s life. Critics are drawn to Success, not because they are interested to learn from it, not because they want to know how to create some of their own…but because deep down they know they don’t have it. Don’t let their shade block your light. Don’t let their words, which are based around their own fears and limitations, stop YOU from going after what YOU want.

Don’t ever let the opinions of others stop you from living the life you know you are capable of.”

Desk from the Editor Hammond M REAL Magazine

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business with one another but rather they do so willingly) that’s the only reason why they should buy from you…or from me…or from anybody.

The good news is that the entrepreneur or salesperson who can genuinely move their focus off of themselves and onto their prospect – that’s the person who is most likely going to create the sale.

Value is The Foundation In Law #1 of John David Mann’s and my book, The Go-Giver, we introduce The Law of Value, which says, “Your true worth is determined by how much more you give in value than you take in payment.”

But, does that mean you don’t make a profit, or even that you lose money? Obviously that wouldn’t be a productive way to run a business. It would actually be a recipe for bankruptcy. And that wouldn’t benefit anyone. No, it doesn’t mean that.

Shifting your focus from getting to giving (“giving” in this context meaning constantly and consistently providing immense value to others) is not only a more pleasant way of conducting business; it’s the most financially profitable way, as well.

But isn’t that naïve? Not when you consider that your prospective customer or client is not going to buy from you because you have a quota to meet, because you need the money, or even because you’re a really nice person. No, they’re going to buy from you only because they believe they’ll be better off by doing so than by not doing so.

And, in a free-market based economy (freemarket meaning that no one is forced to do Page 18 M The Magazine for Today’s Male Executive

So, let’s dig a bit deeper and define the word, value.

Actually, let’s first explore the difference between the words, “price” and “value.”

Price is a dollar amount, it's a dollar figure.

It’s finite.

Value, on the other hand, is the relative worth or desirability of a thing, to the end user or beholder. In other words, what is it about this thing; this product, service, concept, idea that brings so much worth, or value to someone that’s they’ll exchange their money (or time, energy, etc.) for it and be very glad they did? This while you make a very healthy profit.

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A Real-World Look Let’s say you eat at Ernesto’s Italian Café, a fairly high-priced and upscale restaurant.

From the moment you walk in you’re made to feel like a VIP. You’re greeted with kindness and respect; you feel right at home.

Your wait-team is professional, friendly, handles themselves with class and has that way of knowing when you need their attention and when to leave you free to enjoy your meal and your company in peace.

The food is amazing and the presentation spectacular. The ambiance is wonderful, and the entire experience is absolutely superb.

As you leave, the door is held open for you and you are thanked and bid farewell by everyone on the staff whom you pass.

Your bill was certainly higher than at most restaurants. But you didn’t mind because the overall experience was worth much more to you in value than what you paid. Yes, while the price was $150 the value you received was ten times that.

And, the key is that shift in focus. It means that rather than being focused on the money you’re focused on providing massive value to your customer.

Know that “money is an echo of value.” As such the value must come first. The money you receive is simply a natural result of the value you provide.

------------------------Bob Burg is a Hall of Fame Speaker and recognized authority in referral-based selling. He is coauthor of the international bestselling business parable, The Go-Giver (more than 955,000 copies sold in 28 languages) and the sales classic, Endless Referrals. All-told his books have sold close to 2 million copies. Bob’s website is www.burg.com where you can get a free chapter of all of his books. For information on his online video course, “Endless Referrals: The Go-Giver Way” visit https:// endlessreferrals.com/online-video-course

The restaurant owner, Ernesto, gave you significantly more in value than he took in payment. However, his costs for providing the meal, including staff, equipment, space, and food, were much less than what he paid so he made a very healthy profit.

Giving more in value than you take in payment doesn’t mean you don’t make a profit. It means you and the buyer both make a large profit…because you both come away better off afterwards than you were before.

This is actually the essence of a free-market based exchange.

It’s up to you and your team to communicate that value through everything you say, do, and are.

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Becoming a Writ for ETM Media, Publications or C

ter

Channels

What is ETM Media ETM Media represents the next phase in Media platforms. With an interactive media platform and a new system for sharing the news, no other media company is prepared to engage it's audience at the very time the news and information is being shared.

Most Media houses are built to only inform and entertain. At ETM Media, we inform, entertain, engage and interact. ETM Media is building Communities of Purpose.

With our platform, content creators have the option of engaging their audiences IMMEDIETLY. Engagements can take many forms, for example signing a petition, joining an organization, scheduling or attending a meeting, buying a book or design customized response.

ETM Media has built into it's platforminteractivity and engagement. It's a place for thought leaders to discuss issues ranging

form business, technology, education, science, health, global issues, social-political issues and much much more.

At ETM Media , you can't make a difference unless , you MAKE a difference. Our writers are professionals, practitioners, experts, activist, advocates, thought leaders, humanitarians and change agents. Their expertise is from all walks of life and professional backgrounds. The two key element they MUST have is passion and expertise in their field.

Our Interactive Media Format ETM writers and columnist submit their articles through an interactive media format.

This format structures the article with 4 key segments.

The Power of the ETM Media interactive platform.

The most effective time to engage an audience is when you first give them the news or information. Our author can engage, their audience at the time they are share then article or information. The author can include actionable items and offer several choices of engagement to the readers, listeners or viewers. Furthermore, they can engage and respond right from their cell phone, laptop or tablet.

What does interactive media mean?

ETM Media, Publications and Channels have Multimedia platforms • Written • Video (YouTube, Vimeo) • Audio (MP3, MP4, .wav) • Blog • Podcast • Facebook Live • LinkedIn Videos The media format will play directly on the magazine page or within any form of publication on our media platform.

Part 1) Article Read Stats This part of the format displays the name of the article. the name of the author with a columnist profile link, the estimated time to read the article, Part 2) Indicate what type of article Informative or interactive.

Part 3) Content submission: which can include written, audio, video or podcasts files.

Part 4) Choices in interactive engagement.

Also, the information needs to be easy to understand, accurate, readily available and easy to implement. For the interactive articles, the choices of actionable items should be: a) easily implementable and b) available to do immediately.

What we are looking for in Our Writers and Columnists?

Every profession and discipline in life needs a hero. Someone that looks at things and says this can be "Better". Experts and professionals that says, we can make this better, do this better, teach this better, here's a better method, software, service or process.

"Better" is needed all over the world, early and often. In our schools, stores, homes, hearts, on the job and anywhere people or systems that serve people are in operation.

The Benefits of Becoming a Columnist with ETM Media Product or Service Monetization • Columnists can sell their products and services directly within their platform (column), • Columnist Can promote and share their services, books and products on all ETM Media social media channels.

ETM Media works with all types of professionals, thought leaders, practitioners, educators and everyday people. People committed to a topic or idea that can change the lives of those around them.. We are looking for professionals practitioners that are OR could become industry leaders. We are also looking to feature and support Heroes. People with compelling messages, experiences and life lessons.

What is an ETM Media Writer/Columnist?

A Writer A writer is anyone with a single event or experience to share. A single event can include an extradinary message, experience or report of an event. For example "climbing Mount Kilamenjarro" That was a real event we featured with one of our Chefs.

• Columnist can promote their purpose and build support groups from around the world.

Marketing and Promotion • With each article submission, columnist get customized hashtags for the author, the topic, etm media groups, networks, special interest and social media communities.

• ETM Media Channels and Publications posts daily to social media communities.

• ETM Media has it’s own network, allowing columnist and writers to create groups and hosts focus group discussions.

• ETM Media promotes, markets and advertises with each article written.

• Writers and columnists with experience increase SEO with every article they write.

Writer's Development

A Columnist A columnist is a practioner or professional that has a body of work, a cirriculum, concept or learning curve that cannot be shared in a single article. But rather, this information needs to be broken down into bite size pieces ahd shared over a period of months.

At ETM Media, we share a common goal with each business owner, practitioner and professional. That goal is to become an industry icon or simply stated to become ICONIC. To facilitate that process, new columnist in their first 2 years go through a comprehensive success training program called “Overwhelming Success” • Career Path Development • Professional Profile Development

• • • •

Business Strategy Book publication Speakers circuits Coaching package creation*Industry expert interviews • Amazon Sales Marketing and Building Expert Networks • Peer Support • PR Experts • Social media Marketing • Hashtag customization and promotion • ETM media network • ETM News LIVE • APR News Technical Publishing Staff Support • Graphic layout MAGAZINES • Graphic layout Network Channels • Network trending • Technical trends in media

Editorial Support • Grammatic Editing • Monthly Editorial meetings • Trends on content creation within your industry • You become part of a group of thought leaders • Your information is share to an audience of interested or like-minded people • ETM Media is a network of Networks • Columnist can build and house their body of work Interested in becoming a writer or columnist with ETM Media, E The Magazine or M REAL Magazine?

Click the link below. Let us know something about you, your area of expertise and focus.

This link goes directly to one of our editors and your information is not available or shared with anyone ourside of our editorial team.

Subscribe to E Magazine Subscribe to M REAL Magazine

The Pandem Summit Page 30 M The Magazine for Today’s Male Executive

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“It has been stated that some of the greatest advances have been birthed by disaster. But for whom does it end and who gets to decide is the question!”

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DURING THE PANDEMIC WHAT’S NEXT SUMMIT! Ten prominent national speakers, success experts & thought leaders will be interviewed by Radio Talk Show Host, Dr. Barbara Young on her show, Transformation for Success on the Voice America global platform. Speakers will share their thoughts, perspectives, and action steps that will lead to transformative change for individuals in five different areas that include Professional, Personal, Health/ Fitness, Financial and Spiritual. The shows will air each Tuesday at 12 noon PST and 3:00 pm EST from August 4 through September 8, 2020.

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Airing Aug 4

Airing Aug 4

Bob Berg

Alec Stern

Host, Intl Personality

Founder, Investor

Bob Burg, International Speaker, Author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. His business parable, The Go Giver (coauthored with John David Mann) has captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and Business Week Bestseller, has sold over 950,000 copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800CEO-READ) Business Book Bestsellers List. The book has been translated into 28 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

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Alec Stern - Founder, Mentor, Investor and Hyper-growth Agent for companies across various industries. - Considered to be “America’s Start-up Expert,” As a primary member of Constant Contact's founding team Alec was one of the original 3 who started the company in an attic. Alec was with the company for 18 years from start-up, to IPO, to a $1.1 BillionDollar acquisition.

Alec has also been a Co-Founder or founding team of several other successful startups including, VMark (IPO & acquisition), Reacher Grasper Cane, and MOST Cardio amongst others. He is an innovator with extensive expertise in growing and scaling companies, start-up and operational growth, go-tomarket strategy, strategic partnerships and more. Alec was selected to the Influence 100 Authority List by Influence Magazine that recognized his contribution to helping and advancing start-ups and entrepreneurs worldwide.

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Airing Aug 11

Airing Aug 11

Erik Swanson

Dan Clark

#1 Best Selling Author

Founder, CEO

As a leading Professional Speaker & Habits Success Coach, Erik Swanson assists people throughout the U.S., Canada & Europe overachieve their goals in business as well as their personal lives. In great demand, speaking on average to more than 50,000 people per year, Erik has developed the highly sought after stage with a 2 year waiting list called the Habitude Warrior Conference as well as his super rewarding Junior Habitude Warrior Program called “Be Awesome Kids” where he teaches kids ages 7 to 17 in Confidence, Leadership, and Personal Development. He is also the founder the true mastermind called Habitude Warrior Mastermind which is truly a Rolodex of Success!

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Founder and CEO of an International Leadership Development Company; a High Performance Business Coach; New York Times Best Selling Author of 35 books; University Professor; Primary Contributing Author to the Chicken Soup For The Soul series; National Talk Radio Host; a Gold Record Songwriter; and an Award Winning Athlete who fought his way back from a paralyzing injury that cut short his football career. In 2005 was inducted into the National Speakers Hall of Fame – being named one of the Top Ten Motivational Speakers in The World. Dan has spoken to over 6 million people, in all 50 states, in 68 countries, on 6 continents, to more than 5800 audiences including 200 of the Fortune 500 companies, Super Bowl Champions, NASA, and to our Combat Troops in Iraq, Afghanistan, Asia and Africa. Dan has appeared on over 500 television and radio shows including Oprah and Glenn Beck.

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Airing Sept 1

Airing Aug 18

Hattie Hill

Michelle D. Dunlap,

President, CEO

Founder, Strategist

Hattie Hill, Speaker, President & CEO of the T.D. Jakes Foundation that provides skills, education and training to lift communities, increase diversity and inclusion, gender equity, and power the modern global economy through science, technology, engineering, arts and mathematics (STEAM) jobs. Ms. Hill is leading those efforts through a $100 million fundraising campaign while utilizing her experience as a connector of people and opportunity to focus the foundation’s strategy on bridging the gap between human potential and companies seeking talent. Hattie is a former a senior executive and transformational leader with more than 30 years of experience in diversity and inclusion strategy, board governance, profit and loss management and risk mitigation for multinational industries. Ms. Hill served as a strategy growth and development consultant for many of the world’s largest multinational companies such as IBM, McDonald’s and Southwest Airlines, among others. Her influential work spanned across more than 70 countries worldwide.

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Minister Michelle D. Dunlap, M.P.A. Founding Steward, Dimensional Strategist and Philanthropist of Joint-Heir Ministries. She has 30+ years of experience as a dimensional strategist serving in leadership positions in healthcare, telecommunications, financial services, retail, youth and family services, government, primary and higher education. She currently is an ordained Minister under the Faith Ministry Alliance. Dunlap is a visionary whose mission is to innovate and create social change that will increase the quality of life for underserved populations around the world. She

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Airing Aug 25

Airing Aug 25

Dr. Cherilyn Lee

Ronald Watt

PhD, DD, RN, CHNP

Patient Safety Expert

Dr. Cherilyn Lee, PhD, DD, RN, NP, CHNP is a Trailblazer, Philanthropist, International Speaker, Author, Ambassador for World Peace and Founder of NuWellness Healthcare Center that customizes a comprehensive wellness program utilizing functional nutrition, early detection and prevention. As a Global Media Personality, she hosts a Weekly T.V./Radio Show. Dr. Lee' is a multiple Lifetime Achievement Award recipient for her volunteer services from Presidents of the United States and received awards and recognition from government branches at every level for the humanitarian work she provides under her NuWellness Developmental Foundation, Inc. a 501(c)(3) nonprofit. Dr. Lee authored, "Written Before I Was Born." She was the recipient of the 2019 Her Story Award. She released a meditation "Detox the Mind and the Body will Heal" and created "Just Breathe EZ," a facemask infused with a proprietary blend of non-GMO pure silver complex, eight years ago.

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Dr. Ronald Watt, Internationally Known Patient Safety and Health Equity Subject Matter Expert, He Co-chairs the Institute for Healthcare Improvement (IHI) Equity Advisory Group and is faculty for the IHI Pursuing Equity Initiative; joined MCIC Vermont in January 2020 as the Vice-President and Patient Safety Officer. Dr. Wyatt was formerly Chief Quality and Patient Safety Officer at Cook County Health, one of the largest public health systems in the United States. He also served as Chief of Patient Safety and Quality for the Hamad Medical Corporation in Doha Qatar. Dr. Wyatt was the first Patient Safety Officer at the Joint Commission and in that role contributed to National Patient Safety Goals. Dr. Wyatt is a member of the ACGME Clinical Learning Environment Review committee (CLER) as well as faculty on the ACGME Disparity Collaborative.

He also serves on several boards including the IHI Certified Professional in-Patient Safety (CPPS), the Society to Prevent Diagnostic Error (SIDM) and the Consumers Advocating for Patient Safety (CAPS).

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Airing Sept 1

Airing Sept 1

Sharon Lechter

Loral Langemeier

CPA, Chartered Acct

Money Expert

Sharon Lechter, CPA, and Chartered Global Management Accountant is recognized as an international champion for financial literacy education. As an entrepreneur, 7 times best-selling author, philanthropist, Presidential advisor to two presidents and a national spokesperson for the AICPA Financial Literacy Commission, Sharon has dedicated her life to improving financial well-being. As founder and CEO of Pay Your Family First, an organization dedicated to teaching the practical skills that will give a new generation the selfassurance to become masters, instead of slaves, to their money.

Sharon is also the author of bestselling books, Think and Grow Rich for Women, Outwitting the Devil, Three Feet from Gold, Save Wisely, Spend Happily, and Rich Dad Poor Dad. Sharon has received the designation of AICPA Financial Literacy Champion, the 2013 Woman of the Year award from National Bank of Arizona and honored by AZ Business Magazine as one of the 50 most Influential Women in Arizona Business.

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Loral Langemeier, Money Expert, Speaker, Entrepreneurial Thought Leader, Best Selling Author of five books & CEO and Founder of Live Out Loud, Inc, a multinational organization, shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to home in on the skills and talents of everyday people to inspire them to generate wealth.

She has created, nurtured, and perfected a three-five-year strategy to make millions for the “Average Jill and Joe.” To date, the company has served thousands of individuals worldwide and created hundreds of millionaires through wealth building education keynotes, workshops, products, events, programs, and coaching services.

Luminaries including Bob Proctor, John Gray, Jay Conrad Levinson, and Michael Gerber are powerful champions of her work. T. Harv Ecker says, “Loral Langemeier’s investment strategies make millionaires – and the best thing is that anyone can use them.”

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Airing Sept 8

Airing Sept 8

Natalie Susi

Shanda Sumpter

Teacher, Writer

Speaker, Trainer, Coach

Natalie Susi. Teacher, Writer, Entrepreneur, combines her educational background as a teacher and her experiences as an entrepreneur to provide personal development coaching and consulting to individuals, creative entrepreneurs and businesses. She specializes in helping people through her program, Creating a Conscious Culture to guide people through a step-by-step process that helps them to overcome their limiting beliefs, and to step into who they are meant to be and achieve the life and career they’ve always wanted in the most efficient and effective way. Natalie’s ultimate goal is to help create a world where everyone has access to the principles and tools that will guide them in engaging in conscious reflection, conscious communication, and conscious creation, so they can learn, grow, and transform and create a ripple effect of positive impact for themselves, for their loved ones, and for the world.

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Shanda Sumpter, Speaker, Trainer, Business Coach, best-selling Author is the Queen Visionary of Heart Core Business - Shanda is a dynamic speaker, trainer, and business coach, as well as a bestselling author and owner of a multi-million-dollar business, HeartCore, that gives entrepreneurs the powerful systems they can use to share and use their gifts to create profitable, sustainable businesses. It’s Shanda’s mission to give entrepreneurs the step-bystep systems to launch and grow their businesses and transform their financial lives and the world.

She’s experienced her own journey from struggle to triumph when she had only $500 to her name and was facing the prospect of moving back home to her parents’ house in Canada. She knew then it was time to make a change. She hired a mentor, and that became the catalyst for a domino effect of miracles that set the stage for her business and its evolution into a multi-million-dollar company

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Dr. Barbara Young Hosts The Total Womans Show Awesome Guests Compelling Topics Click to Watch! www.drbarbarayoung.com Page 38 M The Magazine for Today’s Male Executive

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How to select a Therapist Dr. Carol Provo

Relationship Trauma Sarah Griffin Page 39 M The Magazine for Today’s Male Executive

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From Breaching Doors to Breaching Limits

Get ready to man up. Today is the first column from Confidence Unchained and today you and I will be getting to know each other. The mission for you for today is this; you will come away understanding the type of men I work with, who I am and what exactly I do for you.

Before we get into all that I’m going to address some questions I get quite often about confidence. How can I be more confident? How can I learn the skills of being confident?

What can I do to show more confidence?

I have bad news for you guys. Confidence is not skill, it's not something you can learn and it's not something that you can obtain.

Here’s the secret... confidence is in the actions that you take, the things that you say , the actions you don't take and in the things that you don't say.

Confidence is not something you can gain or grab ahold of. It's a way of being or how other people perceive you. Whether in the way you speak, the way you move or the way you hold yourself in a conversation.

You can't gain confidence, you can't obtain it, you can't learn it. Through practicing different skill sets and different techniques and owning who you are authentically , you will exude confidence that most people never get a chance to show. Right here in this ongoing conversation that is what we are focusing on. These different skills and techniques that will take you, a successful man, to operating at your Peak Performance. That is the overall goal of this conversation. To share these tools and techniques with you.

The type of men that gravitate towards working with me are business owners, executives and entrepreneurs. Men that are doing something with their life. I work with people that are already hauling ass down the Highway of Life. I don't work with someone that's broken down on the side of Page 42 M The Magazine for Today’s Male Executive

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the road with a flat tire and no idea how to change it. I don't take men from 0 to 60, I take men from 60 to 100. Those are the type of men that I work with. Men that are ready to learn, ready to fine-tune your skills.

Some of you have put in work on yourself. If you own your own business, you're an executive or you're an entrepreneur you have reached a certain level of success.

There are also areas in your life you need to fine tune. In your personal life, your emotional well-being or maybe your health is falling behind. You are going to understand all these different aspects as we move through the next several conversation pieces. When you can admit that you need help you are ahead of the curve.

Whether in your personal life, business life or a combination of the two. Realizing when you have something that needs to be adjusted is key.

We all have blind spots. If you are a successful man looking to fine-tune yourself.

Stay tuned because this is for you.

Who am I? My name is Justin and I'm going to be your guide on this mission to attain your Peak Performance and to sharpen your EDGE. I am the Peak Performance Consultant for Confidence Unchained; a personal consulting company that takes you from mediocrity to operating at your peak performance. I've spent 14 years in law enforcement and have achieved a wide variety of experience. Early on in my career working in gang intelligence, moving on into policing and becoming a training officer for new recruits. I quickly moved into investigations as a Detective and I spent several years as a member of the SWAT team. I held leadership positions such as Patrol Sergeant. Today I continue to teach classes to law enforcement on interview interrogation techniques and leadership skills. In every aspect throughout my career I've been a mentor.

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From that experience I created a specialized one-on-one training program for men that involves you learning these tools and techniques Law Enforcement Officers use, Detectives use, the SWAT teams use. You will learn to apply them to your life to take you to the next level of Peak Performance.

I’ve taken my skills from breaching doors to breaching limits and those limits are what's holding you back.

I'm upfront and blunt. I'm used to breaking in doors to let the rest of the SWAT team in.

Being the first guy up there and saying “Knock-Knock.” I'm going to tell you how it is.

I don't care if I hurt your feelings. It’s my job to hurt your feelings and point out some shit that you didn't know was there. That's what I do. That's what I bring to the table. You have these other coaches out there that are full of hot air and tell you nothing but fluff. Working on these tools and techniques is going to be uncomfortable at first. You're not used to this stuff. Some of this is brand new information that you’ve never heard before or new ways of looking at these techniques. I'm going to be that blunt instrument hitting you in the forehead. Saying, “Hey man do you want to fix this or do you want to continue down that dark road you’ve been traveling on?”

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That's what I bring to the table with Peak Performance Consulting. Wherever you want your life to go you can get there. You have to be willing to put in the work. You will build that resilience and emotional fortitude. The ability to recover quickly from setbacks, disappointments and failures. Buckle up for it or if this of fends you, walk away . Go read a different article. For those of you that need that blunt instrument to get you in gear this is where it's at. It's my job to point out the issues that no one dares calls you out on.

You can learn to destroy those limiting beliefs and break those things down. You create your own reality with the things that you say, the words that you use, the actions that you take. Some of these limiting beliefs you can carry around for years and decades.

The men I work with operate under these 3 codes Integrity: Do what the hell you say you will do just because you said it. Read that again. Integrity is paramount and a lack of integrity is contagious. If you can't hold yourself accountable to the things that you say are you going to do, how can you hold anyone else accountable? You need to get to that point because if you can't hold yourself accountable, nobody can help you.

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Take Action: Sounds simple right. You must do difficult things often. Be ready to be uncomfortable. That's where you learn things and sharpen your EDGE. Stay in that uncomfortable Zone learning new things, experiencing new things and doing difficult things often. Practice these techniques and skills when they don't matter . When it comes time to operating at Peak Performance, when it does matter , it will be second nature. Action kills fear.

Be Authentic: Sounds like one of those fluffy terms. Do and say what you want because you choose it, not because it's what looks good or sounds good. I don't allow that shit.

Get down to the bottom of it. Why are you doing that, why did you choose this profession? Because that's what your parents wanted you to do. Why did you get that car? Because you thought it would get you hot chicks. Say what you want because you choose it. No one’s opinions should factor into why you do something. Do it because you think it’s going to better your business, it's going to better your life or it makes you happy I've helped men better themselves and that's fulfilling to me. That I get to make an immediate impact in men's lives amps me up fellas. It freaking amps me up. The fact that I can have one or two phone calls with you and completely change your outlook on life. Changes in your business or personal life that will stick with you for a lifetime. That level of impact is why I do this. I'm committed to inspiring men and helping you discover your limitless possibilities. That's my commitment to you.

Over the next few articles, we're going to cover the Trichotomy of Peak Performance.

This is the foundational stuff guys in three different pieces: Mental Toughness, Emotional Fortitude and Health Consciousness.

the three elements developed that is when you achieve Peak Performance. Within the next few articles were going to go over each one starting off with Mental Toughness. We’re going to dive in to the three different areas and break them down. You will start learning some of these tools and techniques that you can implement immediately in your life.

I'm looking forward to the continued conversation with all the men out there in Confidence Nation who are looking to man up and achieve that Peak Performance and sharpen your EDGE. See you next time on Confidence Unchained, keep breaking those chains.

ETM Interactive (Click as many as you want) Interactive Choice 1 Listen to Podcast https://www.confidenceunchained.com/ podcast Interactive Choice 2 Connect on LInkedin https://www.linkedin.com/in/ confidenceunchained/ Interactive Choice 3 Connect on Facebook https://www.facebook.com/JustinWatherton Interactive Choice 4 Visit Confidence Unchained Website https://www.confidenceunchained.com

Each one of these key elements is weak by itself and there's not one that's more important than the other . They each provide support for the remaining two pieces. With all Page45 M The Magazine for Today’s Male Executive

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By RJ Anderson

Major League Baseball is set to return. The MLB Players Association (MLBPA) informed the league Tuesday that players will comply with commissioner Rob Manfred's imposed outline for a 60-game 2020 season. Players are set report for another version of "spring" training on July 1, and the regular season will start either July 23 or 24, the league announced.

The two sides also finalized coronavirus health and safety protocols on Tuesday night. Here's part of the league's statement announcing MLB's return: The health and safety of players and employees will remain MLB's foremost priorities in its return to play. MLB is working with a variety of public health experts, infectious disease specialists and technology providers on a comprehensive approach that aims to facilitate a safe return.

MLB has submitted a 60-game regular season schedule for review by the Players Association. The proposed schedule will largely feature divisional play, with the remaining portion of each Club's games against their opposite league's corresponding geographical division (i.e., East vs. East, Central vs. Central and West vs. West), in order to mitigate travel. The vast majority of Major League Clubs are expected to conduct training at the ballparks in their primary home cities.

Commissioner Manfred said: "Major League Baseball is thrilled to announce that the 2020 season is on the horizon. We have provided the Players Association with a schedule to play 60 games and are excited to provide our great fans with Baseball again soon."

MLB owners voted unanimously Monday night to have Manfred mandate a season. In a statement, Manfred had requested that the players respond by 5 p.m. ET so that the league could proceed with scheduling that imposed season. The league and players failed to reach a modified agreement for a Page 56 M The Magazine for Today’s Male Executive

2020 season after weeks of negotiations and Manfred had the right to impose a schedule thanks to a deal the two sides struck in March.

The negotiations about a return-to-play plan stalled when it came to the length of the season and the financial compensation players would receive. The union's ability to file a grievance against the league, which could result in a substantial cash windfall, also became a matter of importance later in the talks.

Originally, the league had submitted a 67page proposal outlining all the safety and testing protocols that would be installed this season.

Little else had been leaked about negotiations concerning those regulations, though the two sides were suggested to be closer than not, with the league bending to players' requests for greater access to medical and training equipment.

It's worth noting that 40 MLB players and staff members reportedly tested positive for the novel coronavirus in recent days. MLB has also reportedly ordered all spring training sites to be closed and sanitized, and personnel must test negative for COVID-19 before being allowed to return.

Here are seven other things to know about the 2020 MLB season.

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1. Format of regional schedule finalized The exact schedule still needs to be made, but we know the structure of it. Every team will play 40 games against divisional foes (or 10 apiece) and 20 interleague games against the geographical equivalent. The Nationals, for example, will play all their games against NL and AL East teams.

2. Teams to submit 60-player rosters; will open with 30-player rosters Predictably, things are going to move at a rapid pace. That includes teams submitting 60-player rosters for big-league spring training, with that list due to the league office by Sunday at 3 p.m.

ET, according to The Athletic's Jayson Stark.

Stark added in a subsequent tweet that teams don't have to invite all 40 of their players on the 40-player roster to camp, but that those players must be paid regardless of their invite status.

Once the season begins, teams will be allowed to carry 30 players on their active roster. That number will drop to 28 after two weeks, then 26 after four weeks, according to MLB.com's Mark Feinsand.

every half-inning in extras. You can read more about that here.

4. Transaction freeze to end this week On a related note, teams will be able to make transactions again beginning Friday at noon, per Stark. Between that and the subsequent 60-player submission deadline, it's possible that baseball sees its first trades in months before the end of the week.

5. Trade deadline will fall in August Speaking of trades, MLB will have a trade deadline this year after all. Instead of falling on July 31, it'll come a month later, on August 31. Unlike in most years, that will represent the midway point of the season.

6. COVID-specific inactive list According to ESPN's Jeff Passan, MLB will have a COVID-19-specific inactive list that players will be placed on if and when they test positive or show symptoms. There will be no set amount of time for the player to sit out, unlike the injured list, which requires hitters to miss at least 10 days.

7. Unsigned players head to Nashville?

Here's perhaps the most surprising element of the details revealed so far. Per Stark, MLB has talked with the city of Nashville about hosting two teams of unsigned players who would be paid to remain in shape as potential replacement players, should the need arise during the season. Teams would then have to pay to add these players. It's unclear exactly who would be involved and how it would work, but it's worth knowing that it's a possibility being discussed.

3. Universal DH among rule changes MLB will have at least two rule changes this season: a universal DH (yes, that means pitchers will no longer hit in the NL) and a baserunner placed on second at the start of Page57 M The Magazine for Today’s Male Executive

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What Makes Cyber Hackers Tick?

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crackers to steal classmate’s information.

He quickly figured out how to use an electronic ham radio device to make free, long-distance calls, becoming an early phone “phreaker” before getting caught and earning a one-year probation for this early misdeed.

It’s important to know who Kevin Mitnick is to understand the who, what, and why that took him down – and he needed to come down.

His illegal cyber activities had potential to do more harm than anyone could imagine. He belongs in the annals of computer security history, but not for good reasons one would hope to aspire.

His story is fascinating. He wasn’t the best, or the worst, but he’s become the most well known. And he’s made a lucrative career of it.

It is a story that has, and will, continue to be repeated by innovative cyber cowboys, and girls, in unexpected places in the world. It’s a lesson for all - in ways no one could have imagined even fifty years ago. No one could have portended the implications of his actions, nor was the computer world ready for his digital destruction. There’s a villain to the story, and a hero. First, we’ll look at the villain.

Kevin Mitnick was a 12-year old shy and overweight teenager living in California’s San Fernando Valley. He was a brilliant, but shocking bored adolescent. He figured out how to reverse-engineer the Los Angeles public transportation transfer system so he could ride the buses for free. The next year, in 1981, the 13-year old juvenile prodigy Mitnick used early forms of password Page 62 E The Magazine for Today’s Female Executive

Mitnick shared his perspective on the early days of hacking to Kill Screen publication dated August 25, 2011: “The funny thing is, when I started hacking, it was a different era. In 1980 I was a senior in high school, and I tried to get into computer-science class. One of the first assignments was to write a program to find the first 100 Fibonacci numbers. I thought it would be cooler to get people’s passwords, so I wrote a program that simulated the computer system at school — when students would sign into the computer, they would actually be talking to my program, pretending to be the computer.” [1] In short course, his escalating cyber deeds would lead Mitnick to hack into the North American Defense Command (NORAD), a feat that inspired the 1983 American Cold War science fiction film, “War Games.” The three-time nominated Academy Awards film chronicled the nuclear emergency created by character of David Lightman, a young hacker, like Mitnick, who unwittingly accesses a United States military supercomputer programmed to predict possible outcomes of nuclear war. [2] Art does imitate life.

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Once is Never Enough Once wasn’t enough for Mitnick, not even a few. Mitnick hacked in to MCI, Digital Equipment Corp, Motorola, Sun Microsystems, Netcom, Jet Propulsion Laboratory, Security Pacific, Pierce College, Great American Merchandising, and likely many yet unnamed others. Mitnick became a fugitive on the run as the hacking and communications-related criminal evidence against continued piling up against him. His rap sheet grew.

During the two years preceding his arrest, Mitnick spent one year in a low-security prison, and three years of supervised release, but served one year, most of it at a halfway house for people with compulsive disorders.

It would be in 1995 that a 25-count indictment against Mitnick would include charges ranging from computer fraud, illegal possession of unauthorized access devices for hacking into personal, corporate, and government computers, possession of unauthorized access devices, and wire fraud. He was finally arrested after a national hacking spree that earned him the merciless spot on the FBI’s most wanted list. It would be until 1999, however, that Mitnick would be sent to prison where he spent 46 months.

and murderers out there who have suffered less than Kevin.” [3] CNN Interactive covered the trials of Kevin Mitnick in March 1999. Reporter John Christensen quoted Assistant U.S. Attorney Christopher Painter saying, “He's a danger to the community,” said Painter. “We're talking about someone who has consistently and without self-control hacked into systems everywhere. He also was a fugitive and used multiple identities. We think there's a firm basis for holding him, and the courts have agreed.”

The deeper and more compelling part of the story is the story behind it - about the innocent man who would unwittingly become the unexpected hunter hacker who finally had the intellectual power to bring down Mitnick.

Once thought to be impervious to capture, it would be on Christmas Day, 1994 at 2:09 p.m. (Pacific Standard Time) that Mitnick anonymously IP spoofed a computer security researcher working at the University of California at San Diego Supercomputer Center. His name: Tsutomu Shimomura. His email address: tsutomu@ariel.sdsc.edu.

Although Mitnick had become a cult hero to many, especially those wanna-be hackers and cyber trolls, Steve Gold, a news editor of Secure Computing Magazine and a former hacker himself, told The Independent of London on March 18, 1999, “For all that he's done, there are despots

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Shimomura, a 30-year-old computational physicist and renown security guru, explained the TCP dump packet logs at a presentation given at the Computer Misuse and Anomaly Detection on January 11, 1995 in Sonoma, California.

He was able to show the actual logs, and explained, “...that two different attack mechanisms were used. IP source address spoofing and TCP sequence number prediction were used to gain initial access to a diskless workstation being used mostly as an X terminal.

After root access had been obtained, an existing connection to another system was hijacked by means of a loadable kernel STREAMS module.” [4] Two different attack mechanisms were used to gain access to an xterminal workstation: IP source address spoofing and TCP sequence number prediction.

Mitnick got root access and hijacked an existing connection. That got him access to the rest of the system.

The detail was explained this way: The first IP spoofing probes came from toad.com to determine if the system could be exploited with an IP spoofing attack.

Shimomura explained that about six minutes later a flurry of TCP SYNs from 130.92.6.97 to port 513, also a privileged port, filled the connection queue with half-open connections. Then came 20 connection attempts from apollo.it.luc.edu to determine the behavior of x-terminal's TCP sequence number generator. Within 16 seconds the first spoofed packet shut down. What followed, however, was that, “...root access had been gained via IP address spoofing, a kernel STREAMS module named tap-2.01 was compiled and installed on x-terminal...

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and used to take control of an already authenticated login session...”

Shimomura mistakenly thought that firewalls were too restrictive so he did not use one.

Although he used encryption and a set of log files to track activity on his machines, the technology had become obsolete. Security was breached.

Shimomura emailed the logs to a research assistant to check for intrusions, and an automated process mathematically compared all log files with one another. An inconsistency was found and the assistant contacted Shimomura. However, Mitnick deleted the log file to cover his tracks.

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defeated. Your technique is no good.”

The next message, left on January 5, 1995 at 12:28 p.m., was simply eerie music.

A third message came on February 4, 1995, after which a Newsweek article mentioned the attack. “Ahh... Tsutomu, my learned disciple. I see you, you put my voice for Newsweek, you put it on Newsweek and you put it on the net. Don't you know that my kung fu is the best? My kung fu is great! Why you put my voice on the net? This is not good! Have I not taught you, grasshopper?

You must learn from the master. I know, I know all the techniques and styles. I know tiger claw style.

I know trane, I know crane technique. I know, crazy monkey technique. and I also know rdist and send mail. And you put my voice on the net? I'm very disappointed, my son.”

Three days later, on December 27th at 4:33 p.m., Mitnick escalated his behavior by leaving a threatening message on Shimomuraʻs voice mail, mysteriously speaking in a faux-British accent saying, “Damn you. My technique is the best. My boss is the best. Damn you. I know the best technique. I know send mail technique, and my style is much better. Damn you. Don't you know who I am? Me, and my friends, will kill you. (second voice) Hey boss, your kung fu’s really good! (first voice) That's right, my style is the best.”

On December 30th at 2:35 p.m., another call came in to Shimomuraʻs voice mail. Mitnick said, “Your security technique will be Page 65 E The Magazine for Today’s Female Executive

Disturbingly, of the six messages Mitnick left, this one on February 15, 1995 was delivered after he was arrested: “Hi, it is I again, Tsutomu, my son. I just want to tell you, very important, very important, all these phone calls you received with uh, making reference to kung fu movies? Nothing to do with any computer thing whatsoever. Just a little, uh, interesting call. I see now that this is getting too big, way too big. I want to tell you, my son, that these have nothing to do with any computer, activities whatsoever. Just, making fun of kung fu movies. That's it, that's it. And making reference to, uh, you know trying to make a reference to, putting kung fu movies into, the, into a computer, reference. That's it. Nothing to do with any, Mitnick, hacking, anything. Nothing. I tell you, it was just an interesting call. That's it. All coincidence.

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has been done by anybody who left any messages on your voice mail. Just to let you know. OK? It's getting way too big.”

The last message was on February 15, 1995: “Tsutomu, my friend. I just want to say, want to reiterate, it is big joke. It is big, make fun of kung fu movies. Have nothing to do computer hacking, Mitnick, nothing. You tell me, do not send them, to come and get me.

No do not fly out to come and get me. I'm not worth it. Just make fun of kung fu movies.

That is it. Thank you.” [5] Mitnick was already the center of attention by the FBI. Since 1992 he had been wanted for a probation violation on a computer theft charge, yet, he continued to copy Shimomuraʻs electronic files.

Communications Inc. to companies that housed thousands of credit card numbers.

The potential for theft was enormous as the security of credit card transactions was evaporating. Further, Shimomura knew that material on his system also included computer software controlling cellular phone operations.

Shimomura said that material found also included computer software controlling the operations of cellular phones, “One of the reasons I think he broke into my machine is I work with companies that do work for cellular companies,” he said. Shimomura's files also included “some of the tools we have used to track these guys. I believe he was after those tools.” [6]

Shimomuraʻs system contained two Internet service providers, the Sausalito-based WELL and the San Jose- based Netcom Page 66 E The Magazine for Today’s Female Executive

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Click to Access

The Ultimate Lists of Resources for Health Care Workers

Which stores are Closing in 2020.

Due to COVID 19.

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Pier I

Game Stop

Pier 1 said in January that it plans to close 450 stores, representing about half of its total store count, as it struggles to stay afloat after years of falling sales.

GameStop said in March that it closed 333 stores in fiscal 2019 and opened 12 new stores.

The closings could affect thousands of workers. Pier 1 had about 950 stores and roughly 4,000 employees at the time of the announcement.

In 2020, the company said it expects store closures "to be equal to or more than the 320 net closures we saw in fiscal 2019 on a global basis.

The company also said it planned to cut its corporate head count and shut down some distribution centers.

Kays Jewelers

New York and Company New York & Co. parent company RTW Retailwinds filed for bankruptcy in July and said it planned to close most, "if not all," of its stores. The company operated 378 stores at the time of the bankruptcy.

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Signet Jewelers runs more than 3,000 stores under the following banners: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, and Piercing Pagoda.

The company said in June that it plans to immediately close 150 US stores and 80 UK stores, and that it will close at least another 150 stores before the end of the year.

Business Insider estimates about 300 US store closings based on this announcement, and will update this figure when the company provides further information.

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Papyrus

Victoria's Secret's

The stationary chain Papyrus filed for bankruptcy in January and said it plans to close its 254 stores in the US and Canada.

Victoria's Secret's parent company, L Brands, said in May that it plans to close 251 stores in the US and Canada in 2020. Most of the closures 238 total will be in the US.

Gap

GNC The vitamins and supplements retailer GNC filed for bankruptcy in June and said it expects to close between 800 and 1,200 stores while it looks for a buyer for its business.

GNC said it plans to close 248 stores imminently as part of the restructuring process.

Gap is closing hundreds of Gap-branded stores as it opens stores under other brands including Old Navy and Athleta. The company said in February 2019 that it planned to close about 230 Gap stores over the next two years.

More recently, Gap said about 130 locations will close in fiscal 2019 and a majority of those closings will happen in the fourth quarter, which extends into January 2020.

The remaining closings are expected to happen in the coming year.

The off-price retailer Tuesday Morning filed for bankruptcy in May and said it planned to close 230 of its roughly 700 stores.

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Walgreen’s

Chico

Walgreens announced in August that it planned to close 200 US locations under a multiyear cost-cutting program. The company has not revealed any further details about the timing or location of the closings.

The women's clothing retailer Chico's said last year that it planned to close about 250 stores, including 100 Chico's stores, 90 White House Black Market stores, and 60 Soma stores over three years. The company had closed 49 stores as of November 2, leaving about 200 more expected closures over the next two years.

The new round of closings is in addition to a previously announced cut of 750 US stores, which Walgreens has said it expects to complete by the end of this year.

The Children’s Place The Children's Place said in June that it plans to close 200 stores in 2020 and another 100 stores in fiscal 2021. As of May, the company had 920 stores in the US, Canada, and Puerto Rico.

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Wilson House of Swede G-III Apparel Group, which owns DKNY, Donna Karan, Calvin Klein, Tommy Hilfiger, and other brands, said in June that it planned to close all 110 of its Wilsons Leather stores and all 89 of its G.H. Bass stores immediately or as soon as stores reopen based on coronavirus restrictions.

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The Peach & The Coconut When we encounter conflict with another culture, we get confused, frustrated, offended, or even angry.

The Peach and the Coconut explores how culture is a key factor in managing global teams. Moreover, it presents a better way to address cultural challenges--not your way or my way, but a way we create together. Learn how to: create a workplace culture where everyone feels valued and respected; identify seven dimensions of culture that help to distinguish between "Peach" and "Coconut" cultures; and minimize frustrations associated with negotiating with people from different cultures.

Learn how to work with others who are different, lead others through the process of bridging cultural gaps, and prepare to see yourself and others differently with the insights in this business guide.

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Resilience - Gleb Tsipursky COVID-19 has demonstrated clearly that businesses, nonprofits, individuals, and governments are terrible at dealing effectively with large-scale disasters that take the form of slow-moving train-wrecks.

Using cutting-edge research in cognitive neuroscience and behavioral economics on dangerous judgement errors (cognitive biases), this book first explains why we respond so poorly to slow-moving, highimpact, and long-term crises. Next, the book shares research-based strategies for how organizations and individuals can adapt effectively to the new abnormal of the COVID-19 pandemic and similar disasters.

Finally, it shows how to develop an effective strategic plan and make the best major decisions in the context of the uncertainty and ambiguity brought about by COVID-19 and other slow-moving large-scale catastrophes. Gleb Tsipursky combines research-based strategies with real-life stories from his business and nonprofit clients as they adapt to the pandemic. The "Resilience Series" is the result of an intensive, collaborative effort of our authors in response to the 2020 coronavirus epidemic. Each volume offers expert advice for developing the practical, emotional and spiritual skills that you can master to become more resilient in a time of crisis.

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Unsacked - Shreya Kejriwal UNSACKED The Coronavirus pandemic has resulted in an economic crisis and questioned the viability of many organizations. Concerns over sustainability and cash-flow management have left millions of people across the globe without a job. Layoffs during the pandemic of 2020 are different from any other point in time; it carries additional anxiety and uncertainty in the never-seen-before times. UNSACKED refers to the inadvertent loss of one's job caused by the aftermath of COVID-19, unrelated to one's competence and performance on the job. This book serves as a survival guide for those who lost their jobs due to the economic downturn caused by COVID-19, or those who have a close someone in their lives who did. It offers its readers a perspective to their thinking, balance to their actions and an elevation to their chins. It aims to walk with them through each stage of the ordeal and positions them for success in the future.

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White Fragility - Robin Diangelo The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality.

In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people' (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.

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