E The Magazine for Today's Female Executive Summer 1 2020

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The Magazine for Today’s Female Executive EtheMagazine.com

Mercedes Benz Fashion Week Spring/Summer Juan Vidal Juanjo Oliva Roberta Torrette

COVID 19 Resources

The NEW Heroes Operating

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& Recovery

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5 Things You Need To Know To Receive SBA Loan Funding Page 7

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Althea Ledford

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Message From the Editor Welcome to this edition of E The Magazine. This issue has been completely reworked from top to bottom due to COVID 19. In light of the current pandemic and a litany of social issues, protest and long awaited change, we took a break, rewrote every article and came back refocused on supporting each other through this current crisis. In this issue, we are featuring to super stars in business, topics on education, technology, coaching, health, wellness, lifestyles and much more. We are focused on getting through the current crisis and building new strategies for winning in our next version of normal. On that same note, we are redefining the concept of WIN. Recognizing that to win on the “simple-sacred” things are big wins. For example, spending more time with our children whatever their ages and creating new family moment. There is a scripture that reads what does it profit a man to gain the whole world and loose his soul. What does it profit a man or woman to gain financial success and miss the relationships that endure past your lifetime? Before you get started reading this issue, I want to recommend every woman within the sound of my voice (reading this page) to consider watching FOOTBALL. This all started while the TV series "BALLERS". The back story to this show is centered around the business of football. I found the back story so

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interesting that I thought "let me start watching the Game itself". So one Sunday, while sitting there watching a game, I literally had an epiphany and thought "WOW Is this what you guys do on Sunday? Your being exposed to top business strategies, pressurized decision making and complex cognitive exercises under real time scenarios? Is this one of the secret sauces of team building and focus? Let me state it plainly, you can read about business strategy, building winning teams, managing top talent and building team consciousness, however, unless you've actualize it (done it) in some form or another, it remains a theory. Watching and understanding the game of football, puts you that much closer to understanding the concepts(mentioned earlier) in real time. When you watch Football, you're understanding the thought process, focus and commitment of "Sold Out Winning". You're not just having a discussion, your watching the a process of suit up, go out and DO IT. I urge you to watch entire games, read about the plays, read about the coaches, the team of specialized coaches and the owners. By understanding the dynamics of winning on the front line, you will have a heightened appreciation for anyone performing at the top of their game. This concept of BIG WINS brings us back to the COVID 19 health care workers and the multicultural, mostly millennial, Black Lives Matter protesters risking themselves for the BIG WIN of a single life. The resolve to press in and pull out a win from a probable lose. Resolve to win!! I hope you enjoy this issue.

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The Entire World is having the

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same experience.

atch


Mercedes Benz Fashion Week SpringSummer 2020 Junajo Oliva Roberto Toretta Juan Vidal

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Juanjo Oliva Spring 2020

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Roberto Toretta Spring 2020

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Juan Videl Spring 2020

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The 5 Things You Definitely Need To Know To Receive SBA Loan Funding More Swiftly

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By: Gerald E. Jackson, Ph.D Page 29 E The Magazine for Today’s Female Executive

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I woke you on January 26th, my birthday, convinced that the balance of 2020 would be one of the most layered landscapes in recent history. It would be all about politics. How could it be otherwise? The incumbent in the White House, having been impeached by the House of Representatives, was certain to be acquitted in the Senate. There would be, no doubt, a steady flow of rancorous debate, as to whether the upcoming Presidential election in November 2020 would resolve the country’s leadership focal-point, decisions, quality of perspective, or the lack thereof, depending on your particular political point of view. The entire world celebrated on New Year’s Eve, we made various New Year’s resolutions for our lives, finances, family, career and country. If only we had celebrated a little less on New Year’s Eve and had paid just a little more attention to a report from Wuhan, China where officials were investigating a suspicious cluster of respiratory cases apparently tied to a seafood market.

coronavirus, I recognize that we must also continue to count of the small businesses, and find a way to keep them operating while we all work through this coronavirus challenge together. With so many businesses across the United States of America dealing with this crisis, most of our attention at G.E. Jackson & Associates, has gone into finding helpful ways to assist small business owners around the country, obtain much needed funding to keep their doors open, their payroll met, their operating capital needs addressed, and their employees encouraged, included and working. We’re here to help you now: (310) 784-5573; drgejackson@gmail.com

It wasn’t until January 30, when the World Health Organization declared a global health emergency that the news story began to gain traction, and our cities, towns, hamlets, and villages would begin to go through a change of lifestyle that would ultimately cause our entire public lifestyle, as we’ve known it around the world for centuries, to grind to a sudden “all-stop” halt, changing our collective lives forever. As we receive daily and often contradictory updates from federal, state and local officials, we have had to deal with the confusion and uncertainty that such ever changing narratives can cause. Schools shut down, workers laid off, health care facilities and hospitals finding themselves at capacity, medical supplies, grocery store shelves lacking, and no real conclusion date insight. So, what do we do now? While we prioritize our collective focus as a nation and world on ways to beat the Page 30 E The Magazine for Today’s Female Executive

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So, here’s what we’ve done to help bring small business owners, and the recently passed $350 billion dollar SBA Economic Injury Disaster Business Loan Funding together. I call it the: “The 5 Things You Definitely Need To Know To Receive SBA Loan Funding More Swiftly, When Applying For Your SBA Economic Injury Disaster Business Loan!” 1) Obtain all required SBA Economic Injury Disaster Business Loan Forms needed to submit a complete loan application. 2) Fill out all required forms completely, honestly, thoroughly, efficiently, and in a very timely manner. 3) Have all required supporting business documents and personal information at the ready so that when the SBA reaches back out to you to follow up, or to request additional pertinent information, you can respond swiftly!

5) Be decisive, when it comes to stating your requested funding loan amount, your desired monthly repayment amount, and your requested SBA disaster loan term length! These loans may be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. (All applications are considered on a caseby-case basis, based upon each borrower’s ability to repay). By: Gerald E. Jackson, Ph.D/Chairman & Senior Consultant G.E. Jackson & Associates, Inc. – Since 1986 We’re here to help you now: (310) 784-5573; drgejackson@gmail.com Email or Call us for assistance! Be proactive, Be calm, Be decisive, Be alert, Be faithful, and Be the best version of yourself today! Together, we’ll come through this crisis!

4) Consider, seeking assistance to complete your SBA Economic Injury Disaster Business Loan Application, from an experienced, qualified, seasoned-professional, such as a Business Management Consultant, an Attorney, or CPA. (Understand, that there may be a modest fee involved to gain the help of an experienced professional to assist you). Page 31 E The Magazine for Today’s Female Executive

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What is ETM Media ETM Media represents the next phase in Media platforms. With an interactive media platform and a new system for sharing the news, no other media company is prepared to engage it's audience at the very time the news and information is being shared. Most Media houses are built to only inform and entertain. At ETM Media, we inform, entertain, engage and interact. ETM Media is building Communities of Purpose.

form business, technology, education, science, health, global issues, social-political issues and much much more. At ETM Media , you can't make a difference unless , you MAKE a difference. Our writers are professionals, practitioners, experts, activist, advocates, thought leaders, humanitarians and change agents. Their expertise is from all walks of life and professional backgrounds. The two key element they MUST have is passion and expertise in their field.

With our platform, content creators have the option of engaging their audiences IMMEDIETLY. Engagements can take many forms, for example signing a petition, joining an organization, scheduling or attending a meeting, buying a book or design customized response. ETM Media has built into it's platforminteractivity and engagement. It's a place for thought leaders to discuss issues ranging Page 36 E The Magazine for Today’s Female Executive

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Our Interactive Media Format ETM writers and columnist submit their articles through an interactive media format. This format structures the article with 4 key segments.

The Power of the ETM Media interactive platform. The most effective time to engage an audience is when you first give them the news or information. Our author can engage, their audience at the time they are share then article or information. The author can include actionable items and offer several choices of engagement to the readers, listeners or viewers. Furthermore, they can engage and respond right from their cell phone, laptop or tablet. What does interactive media mean? ETM Media, Publications and Channels have Multimedia platforms • Written • Video (YouTube, Vimeo) • Audio (MP3, MP4, .wav) • Blog • Podcast • Facebook Live • LinkedIn Videos The media format will play directly on the magazine page or within any form of publication on our media platform. Page 37 E The Magazine for Today’s Female Executive

Part 1) Article Read Stats This part of the format displays the name of the article. the name of the author with a columnist profile link, the estimated time to read the article, Part 2) Indicate what type of article Informative or interactive. Part 3) Content submission: which can include written, audio, video or podcasts files. Part 4) Choices in interactive engagement. Also, the information needs to be easy to understand, accurate, readily available and easy to implement. For the interactive articles, the choices of actionable items should be: a) easily implementable and b) available to do immediately. What we are looking for in Our Writers and Columnists? Every profession and discipline in life needs a hero. Someone that looks at things and says this can be "Better". Experts and professionals that says, we can make this better, do this better, teach this better, here's a better method, software, service or process. "Better" is needed all over the world, early and often. In our schools, stores, homes, hearts, on the job and anywhere people or systems that serve people are in operation. Subscription Link ETMMedia.net


The Benefits of Becoming a Columnist with ETM Media Product or Service Monetization • Columnists can sell their products and services directly within their platform (column), • Columnist Can promote and share their services, books and products on all ETM Media social media channels. ETM Media works with all types of professionals, thought leaders, practitioners, educators and everyday people. People committed to a topic or idea that can change the lives of those around them.. We are looking for professionals practitioners that are OR could become industry leaders. We are also looking to feature and support Heroes. People with compelling messages, experiences and life lessons. What is an ETM Media Writer/Columnist? A Writer A writer is anyone with a single event or experience to share. A single event can include an extradinary message, experience or report of an event. For example "climbing Mount Kilamenjarro" That was a real event we featured with one of our Chefs.

• Columnist can promote their purpose and build support groups from around the world. Marketing and Promotion • With each article submission, columnist get customized hashtags for the author, the topic, etm media groups, networks, special interest and social media communities. • ETM Media Channels and Publications posts daily to social media communities. • ETM Media has it’s own network, allowing columnist and writers to create groups and hosts focus group discussions. • ETM Media promotes, markets and advertises with each article written. • Writers and columnists with experience increase SEO with every article they write. Writer's Development

A Columnist A columnist is a practioner or professional that has a body of work, a cirriculum, concept or learning curve that cannot be shared in a single article. But rather, this information needs to be broken down into bite size pieces ahd shared over a period of months.

At ETM Media, we share a common goal with each business owner, practitioner and professional. That goal is to become an industry icon or simply stated to become ICONIC. To facilitate that process, new columnist in their first 2 years go through a comprehensive success training program called “Overwhelming Success” • Career Path Development • Professional Profile Development

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Editorial Support • Grammatic Editing • Monthly Editorial meetings • Trends on content creation within your industry • You become part of a group of thought leaders • Your information is share to an audience of interested or like-minded people • ETM Media is a network of Networks • Columnist can build and house their body of work Interested in becoming a writer or columnist with ETM Media, E The Magazine or M REAL Magazine? Click the link below. Let us know something about you, your area of expertise and focus. This link goes directly to one of our editors and your information is not available or shared with anyone ourside of our editorial team. Subscribe to E Magazine Subscribe to M REAL Magazine

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Kat Taylor Speaks Out About COVID 19, Communities At risk AND WHAT WE CAN DO About it

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• Activist • Visionary • Thought Leader

Kat Taylor works in service of restoring social justice and environmental wellbeing to build a more equitable and inclusive world. Kat is active in a variety of social enterprises and philanthropic ventures focused on deep systems change. Currently, she serves as CoFounder and Board Chair of Beneficial State Bank, a Community Development Financial Institution (CDFI) and certified B Corporation whose mission is to bring beneficial banking to low-income communities in an economically and environmentally sustainable manner – and to change the banking system for good.

Kat is also a Founding Director of TomKat Ranch Educational Foundation (TKREF), dedicated to inspiring a sustainable food system through ranching best practices, training, educational tours, scientific research, and school food and garden programs. TKREF owns the social enterprise LeftCoast GrassFed, humanely raising cattle and other livestock for the benefit of healthy soils. Kat serves and has served, on many nonprofit boards including, Ecotrust, Good Samaritan Family Resource Center, ProPublica, the Community Development Bankers Association (CDBA), Forager, Center for Rural Enterprise and Environmental Justice (CREEJ), EVRNU, and CuriOdyssey. She graduated from Harvard College and earned a JD/MBA from Stanford University. She and Tom Steyer, Kat's climate-energy-justice activist husband, have four grown children, each pursuing their one wild and precious life too.

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Reactions & Comment to COVID 19 What were your initial impressions about COVID-19 Click

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The TEAM

While Tom Steyer has made huge contributions with his launch of Next Gen Climate, which later became Next Gen America, Kat has focus on Monday as the formed Beneficial State Bank together and Food (Tom Kat Ranch) systems and how these can work together to solve our greatest problems. Farming, Eco-systems, Food and Money policies are all inter-related and the work Kat has led and is currently doing in these arenas demonstrates:

2020 work They have been a fundamental force in California social, economic and political policy making.

Tom Steyer & Kat Taylor When Kat’s husband Tom Steyer decided to leave Farallon Capital the couple explored how they could use the build of wealth and associated power to help move the dial on the most critical elements at a systems level. They formed Tom Kat Foundation, focusing on these 3 prongs: Good Money, Good Food and Good Energy. https://tomkatfoundation.org/

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For example - with the recent release of California Governor Gavin Newsom’s proposed 2020-21 budget is an optimistic sign that positive change is happening. The budget proposes more than $70 million, a 40 percent increase in funding over previous years, to improve students’ access to freshly prepared California-grown food, give school food service staff tools and training to succeed, and boost local California agricultural economies and farmer incomes. This success has been the result of a collaborative effort with the Center for Ecoliteracy, the Office of Kat Taylor, TomKat Ranch, and a coalition of allied organizations in agriculture, education, and public health. Overall, the proposed funds will support schools to purchase and prepare healthy school food that research shows will lead to better academic and behavioral outcomes for students, as well as contribute to healthier, more resilient California agricultural economy.

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“We know these funds will help children across the state gain access to more locallysourced, healthy, freshly prepared school meals, give school food service staff the tools to succeed, and bolster local California economies through purchasing from local growers and farmers,” says Kat Taylor, Founder of TomKat Foundation and a key partner in the movement to overhaul California Food for California Kids. “We look forward to continuing work with the Governor’s Office, First Partner Siebel Newsom, California Department of Food and Agriculture (CDFA) Secretary Ross, State Superintendent Thurmond, legislative leadership, and the dozens of allies to advance this shared vision.

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” Subsequently with the emergency of COVID19, Kat is now partnering with the Governors Office on the innovative initiative Farms to Food Banks (to Tables) to raise the additional $15M in needed funds by bringing in partnerships across sectors. https:// www.gov.ca.gov/2020/04/29/governornewsom-announces-expansion-of-farm -tofamily-program-and-new-initiatives-tocombat-food-insecurity/ In addition to the creating a leading model in Banking at Beneficial State Bank - and Foundation - whose tag line is - changing the Banking System for GOOD,Kat Co-Founded Radicle Impact VC - which self describes as an impact venture fund focused on social justice, environmental resilience and Subscription Link ETMMedia.net


economic sustainability. We invest in Good Food, Good Money and Good Climate. Other roles Kat currently plays to move us to our best ~ Board Member, Ecotrust ~ Board Member, ProPublica ~ Board Member, Good Samaritan Family Resource Center ~ Board Member, Forager Project, Evrnu \ ~ Board Member, Agriculture Sustainability Institute (ASI) at UC Davis ~ Advisory Board, GRID Alternatives National Advisory Committee ~ Harvard BA, Stanford JD/MBA

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Visit Only the BRAVE Foun

Watch th


ndation Website

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IAW

Internati

About Dr. Carol Soloway Column Host I have managed to change careers after each decade of my life. With writing, I synthesized of all of the knowledge and skills I’ve accumulated along the way. My first career was as an English teacher during which time, I completed a Master’s degree in English. Ten years later, I went back to school and became a chiropractor and established a rewarding practice which my son - also a chiropractor now runs. Another decade passed and another career beckoned. I became a Qualified Medical Examiner and have been enjoying the challenges of that career for (of course) ten years.

Dr. Carol Soloway

Since writing has always been my passion, I returned to school and took numerous creative writing courses, including the Squaw Valley Community of Writers summer program. My first novel, SEX HAPPENS, became an Amazon bestseller. Now, I’ve written GRACIE’S GONE which is a novel about dark family secrets revealed when sixyear-old Gracie is abducted. Percentage of proceeds go to Child Rescue, an organization that rescues and rehabilitates trafficked children. I live with my wonderful husband who is nothing like any of the characters in the novel. Together, we have five grown sons with families of their own, all of whom have promised not to read the sex scenes. Page 50 E The Magazine for Today’s Female Executive

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ional Association of WOMEN During her Consulate years Ruth met Jerry Azarkman, co-owner of Curacao. After her tenure in office, Jerry asked her to become the Advertising and Marketing Manager. For more than 17 years, during Curacao’s major growth period, as an expert in targeting markets she created many successful promotional campaigns. Ruth is the coauthor of What it Takes, from $20 to $200 Million, Jerry Azarkman’s Memoir, available at Amazon and Barnes & Noble.

Ruth Kline Ruth Garcia-Corrales Ruth was attending Tenth Street Elementary School in LA, when the six-year-old’s grandmother fell into a diabetic coma and changed the whole family’s destiny. After 10 long, tense days, the grandmother awoke and her first words were: “I want to die in Costa Rica.” The family started a 30 day odyssey by car from L.A. to Costa Rica. Ruth went to the University of Costa Rica, graduating as an engineer; grandma lived more than 20 years. Ruth was appointed Consul General of Costa Rica for the U.S. West Coast. Ruth co-founded the Central American Federation of Nations.

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Ruth is currently the Director for the VEDC Women’s Business Center and is a member of IAWomen, the International Association of Women with over 850,000 members across the country, and President of its Los Angeles Chapter; and is a board member for Women’s National Book Association. Ruth is the former President for SoCal AFCI Association for Creative Industries.

• What makes you different from other branding coaches out there? • What are some of the successes your clients have experienced? • Tell us about the book you’re writing. • What inspired you to write this book? • Contact information

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IAW

Internati

because they do not know where to begin or fear leaving what is comfortable or they are in the throws of managing personal and / or business crisis and want to understand what next steps they should take. The game of life begins with your mindset and I help women who feel inadequate, burnt out, and straining under the yoke of too much to do in either their professional or personal life become unstuck from the mindset that plagues their success.

Paula Bridgewater The life of a woman has never been more celebrated as it is now. But rarely a blueprint is provided on how to manage the daily interior life that most women battle as they explore the frontier’s of career, entrepreneurship and the intense stress of balancing family and spouse. In the age of social media culture where successes are flaunted, few women have a safe space to talk about the things that are not going well. But for women, by nature our strength comes from being able to connect openly not only about our successes, but in particular about our failures large and small. For the past 10 years, I have coached women to handle the real stresses that they will face while climbing the corporate ladder, seeking clarity on their career transition Page 52 E The Magazine for Today’s Female Executive

You can email me at pmbridgewater@gmail.com with the Subject Tag Line: Accountability Coach: Free Session. Please include the best number and time to connect with you. • Tell me about the problem that you program, or service solves? • What about a specific person that used your service? • What’s the biggest challenge you’ve faced? • What would you say to someone who’s considering embarking on Entrepreneurship? • Contact Paula Bridgewater • Subscription Link ETMMedia.net


ional Association of WOMEN Barbara’s available for consulting and helping you maximize your profits. You can reach Barbara at Barbara@LoyaltyProcessing.com or 213.248.6787. What pain points do you solve? How help customers Why are you passionate about this How are you different than your competitors What makes loyalty processing unique?

Barbara Cunningham Barbara Cunningham is the owner of Loyalty Processing and is an Independent Agent in the credit card processing industry. Barbara helps companies reduce the fees, fears and frustrations of accepting credit card payments. Barbara is a Certified Payment Professional and has over 15 years’ experience in the payment industry delivering the best possible solutions for her clients. Prior to the credit card processing business Barbara spent over 15 years in the garment industry working for Gimbels, A&S, Foxmoor, and JC Penney. As a buyer and merchandiser Barbara traveled extensively through Europe and Asia.

Besides your profession how do you give back to your community?

• What pain points do you solve? • Why are you so passionate about this? • What makes you different from your competition? • Why is the loyally processing so unique? • What do you do to give back to the community? • Contact Information.

Barbara enjoys travelling, reading and networking. She’s always excited to go new places and meet new people. Page 53 E The Magazine for Today’s Female Executive

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7 Online Support Grou During the COVID 19


ups for Parents Click to Connect


Technology t s i Tw

How To Stay At The Top Of Your Game


With a

e Whilst In Self Isolation By Bron Watson


With what I prefer to call ‘physical isolation’, social connection is at an all-time high, let’s be honest, people are connecting more online than ever before…if only I had bought shares in Zoom early on…this is not financial advice :)

Tech with a twist is for those who are looking for ways to stay on top of their game with tools, apps and techniques to make this strange time less bumpy amongst the extreme level of uncertainty.

With that said, it means leaders are rethinking the way to stay at the top of the game, where technology plays an integral role on many levels…from accountability, connection, collaboration and a way to reduce the anxiety of self-isolation.

Tech Twist One Say Yes

Here are my five Tech with a Twist' action steps you can take to stay ahead of the game whilst self-isolating at home. Women entrepreneurs and executives often coin the phrase…’to get ahead of the game, you have to stay ahead of the game’. In only a few months the world has changed forever, gone are the days (for now) of strategically meeting colleagues, CEO’s and the like to position yourself…to get ahead of the game. With what I prefer to call ‘physical isolation’, social connection is at an all-time high, let’s be honest, people are connecting more online than ever before…if only I had bought shares in Zoom early on…this is not financial advice With that said, it means leaders are rethinking the way to stay at the top of the game, where technology plays an integral role on many levels…from accountability, connection, collaboration and a way to reduce the anxiety of self-isolation. We know success comes down to determination, starting and staying strong, to consistency and being organised to name a few. It truly is the balance between career and life, and what better lesson to get this working for you, than being at home for career and life. Easy, I think not. Page 58 E The Magazine for Today’s Female Executive

Each day brings opportunity, if you are brave enough to look for it. It may be sharing more of your opinion on LinkedIn, calling out your industry and being ‘the voice’ you have always wished someone would be. NOW is the time to stand out by saying ‘yes’ and creating conversation like never before. Take leadership for example. With the massive swing in the way we now do business, what can you see to be an innovative way to be a better leader? Use social apps to create connection with people who would not normally form part of your network. It is the age of participation, we all have the opportunity to be the media, to share our wisdom, knowledge and start conversations you have not had before. It’s not about whipping up a post and throwing it out into the ethernet just because Subscription Link ETMMedia.net


you can…it’s about strategically voicing your unique self into a marketplace who is desperate to hear what you have to say.

Take a moment to source a local network, a provider who is keeping our cash in our local area.

Use those apps on your phone for the better of your industry and more importantly to help you stand out in a crowded marketplace, by simply being intentional.

Call ahead, find out how these businesses are protecting you and their workers, use their apps for ordering, share a review or recommendation.

Tech Twist Two Get Involved

Tech Twist Three Get Creative

It is super easy to get caught up in the hype of the COVID-19 virus, it has literally side swiped the world and is indeed very serious. With that said, how are you supporting your suppliers, your team, your local coffee shop? They too are in their homes…get involved by taking a moment or two to…well, get involved. Send a digital card, find a local supplier who is still delivering goodies and take a moment to let these people know you care, because you do. Send Handwritten an Australian owned company have done just that!

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If you take a look at major world disasters and significant downturns, there are many success stories of innovation and reinvention. What can the lessons of those who not only survived but thrived through the Great Depression of 1928-1933 teach us? To look for innovation and growth, to review your customers’ needs by crunching the numbers using the tech tools you already have. During this time, was a fabulous time for management invention, where professional management grew and functions like PR, advertising and marketing came into their own.

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Use what you have, rethink, review and examine how you deliver what you do. What does your ideal customer need? What do they want?

Tech Twist Four Run – Change – Reinvent

The numbers never lie, and that age old saying ‘sell them what they want, give them what they need’ is never more valuable. What tech tools can you use to get the data you need, I bet you already have all you need sitting on your computer. Prepare to fail…innovation does not solve problems without a level of failure. When entrepreneurs do what they do best, create something from nothing, things like AI behind Google and cars that drive themselves emerge. Tech Twist Four Put the Problem Before the Technology

Thanks to COVID-19, this twist has seen a lot of attention.

Technology changes at lightning speed, if I write about a piece of technology here, it will be superseded before the magazine has hit your inbox.

What it means is this. You run your business, you change and adapt your business as you stay at the top of your game, something happens and BOOM…it’s time to reinvent your business.

The tech twist here is the innovation of a business model that can leverage the technology.

At this time, it’s COVID-19.

Is more technology the solution we need to thrive during and after COVID-19, I think not.

Take your local coffee shop, here in Australia, it went from business as usual to being take-away literally overnight.

It’s about finding a problem and creating an approach that changes the way the problem is solved.

How does the Run – Change – Reinvent work in this scenario?

And once a business has worked out how to take the concept to reality, look around at what technology is available and best to solve the problem.

To stay at the top of the game, this coffee shop needs radical innovation, where they don’t start with a product that needs solving, but rather improving a problem that needs solving. If the coffee shop simply opens a window for take-away and that’s it, what are the chances of survival over the coming months? How does this business become innovative in its approach to standing out when every other restaurant, café and take-

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away are doing the same? They could.: Set up a team who has the sole purpose of reinvention…the goal is to find a new way of doing business. Provide space and resources, start small and explore…now is not the time to cut business development budgets, but rather spend wisely.

Tech Twist Five Be responsive & proactive

to the immediate crisis. When, however, we know how to manage our emotions and can step outside of fear and confusion, we have access to the brain’s higher cognitive functions that go offline when we are driven by survival emotions. This means we are able to think creatively and proactively and explore possibilities. In a nutshell: Leadership starts with selfleadership using the oldest and wisest tech we have available…our brains. What better time to stop, reflect and take a look at who we are, what we do and how we go about doing it.

What would it mean for you to reduce your worry and stress and lead from a place where you are not reactive to the current global challenges, but rather be responsive, proactive, and resilient…in other words, be more mindful as we navigate our way through this pandemic crisis. Angela Heise CEO of angelaheise.com recently ran a webinar called ‘Inspirational Leadership in Times of Crisis’, where she spoke about being responsive and proactive in the context of brain function. Angela says, ‘when we are in fight/flight mode, we can only react instinctively from our survival brain.’ In that case, we will only be able to respond Page 61 E The Magazine for Today’s Female Executive

Hastags Include a list of hastags for your article. List as many as you would like. Add them to the text box below in linear format. Your hashtags should include your business, your name, article title, and column title. ETM hashtags will be added as well. HASHTAGS #smallbusinessau #australiansmallbusiness #aussiebusiness #aussiesmallbusiness #supportingsmallbusiness #smallbizau #entrepreneurher #staybossyladies #createlounge #growyourbiz #womenwithvision #motivatedwomen #lifeonyourterms #smallbizsquad #smallbusinessaustralia #ladystartup #supportingsmallbusiness #lovemybusiness #designalifeyoulove #girlbossau #lmbdw #australianbusiness #womenwholead #bossladymindset #createcultivate #dreambigger #womeninspiringwomen #communityovercompetition #womenempoweringwomen #womensupportingwomen We thank you for completing this form. All information will be used to update your columnist profile. If you have any questions or concerns, please feel free to email us at cmg@etmmedia.net Subscription Link ETMMedia.net


Dr. Barbara Young Hosts The Total Womans Show Awesome Guests Compelling Topics Click to Watch! www.drbarbarayoung.com Page 62 E The Magazine for Today’s Female Executive

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How to select a Therapist Dr. Carol Provo

Relationship Trauma Sarah Griffin Page 63 E The Magazine for Today’s Female Executive

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Mathew Knowles, Destinys Child, "The Untold Story"

An interview with Joshua Berglan, aka The Worl ds Mayor!

An Interview with Tucker Bearden

Learning Everything You Ever Wanted is on the Other Side of Fear featuring Devika Parikh

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Available Now!

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RE-FOCUS: Covid-19

By Gay Thomas Wilson


May God's comfort and provision be with all that have lost loved ones, friends and neighbors during this time. RE-FOCUS: Life w/ Covid-19 Episode #3: Now that you’re learning to honor yourself and identify your core desires and values, it’s time to practically apply theses new mindsets each day, week and month during your real-life challenges and within the new landscape of your new normal. QUESTION: What do you do to get it right so that when you lay down at night you smile at the memory of your choice to not just get it all done but to get it done with grace by making choices that support your decision to live your best life NOW, TODAY within the reality of your life's new normal? Suddenly, we are hyper aware that how we live out our day can make the difference

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between health & sickness... life and death. Our days are filled with circumstances that demand our undivided attention as we are forced to make the right choices along the way. Not to mention the strange and inconvenient reality that necessities like toilet paper and food have become more difficult to come by. Everything from suddenly having the kids home 24/7, quenching the fears of relatives and friends and the 10 conversations you’ve had with your car insurance agent regarding what you thought was a simple fender bender, are all moments of juggling the big shift that has landed with COVID-19. All this, while being determined to create some reasonable assemblance of order in our lives. Oh yes, and what about that meeting on Tuesday that’s scheduled just before you'll figure out how to set up a virtual meeting. Meanwhile, looks like you’ll have to find time to run to the grocery store so that you’ll have food in the fridge when you pick up your mother-in-law, while entertaining thoughts about whether of not she's been exposed to the virus. Oh, and don't forget to stop by

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Costco to check for paper towels....mask please! Meanwhile, you've had a persistent thought in your head for the last week: I've got to create some "me time" as you remember the commitment you've made to yourself to take that 7am online yoga class 3 days a week. Oh, and please don't forget to listen to the audible book before you speak to your accountant on Thursday. It will help you make wise decisions around how to handle your savings now that the market is in free fall. This is a day, week or month in the life of most of us who are intent on creating the life we envision. Family, work, business, health, money, and the dog are all of great importance within the scheme of applying a level of excellence and integrity to all things that concern us, right? Yes, even in the mist of COVI-19's threats of grave illness lingering somewhere near you, your decision to stay home tomorrow as suggested by your, governor, mayor and best friend, feels a bit uncomfortable. It's easy to move into a hyper-state of activity while trying to accomplish each pressing task as if we have more than two hands and two feet. We often create a state of anxiety that pushes us through with urgency that more often than not, ends with less than our intended results at the end of the day. You might get it done but without the grace and intuitive flow that could have walked you through each circumstance without losing your temper, dropping the carton eggs as you struggle to unpack the groceries, or forgetting to stop at the cleaners to get that outfit you were planning to wear tomorrow when you meet with that new prospect....oh that's right the meeting will be online, never mind.

everything that is demanding your…well, everything! Yes, on some level this seems like a selfish choice, after all you feel that you hold the keys to everyone's comfort, happiness and even their wellbeing.

KEY: Having decided to actualize the life you want this is where you get to choose where to place your focus and what has priority. You get to choose what’s most important to YOU versis everyone and

SLOW DOWN: Breath and RE-FOCUS on your internal GPS. Connect to your intuitive flow. Rather than acquiescing to the fervor, and urgency of the moment, you can choose

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REMEMBER: Make choices that are congruent with your ability to breathe, center and apply your heart to each matter…whatever it is! You'll be surprised at how time becomes your friend as perfect timing takes over your day.

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to slow down and take steps that will flow within your intuitive sensibility which holds a space that includes YOU, who you are, what you want and ultimately how you want to live your day. Do this, and like a breath of fresh air, you’ll know what to accomplish first, second and on and on, while also realizing what to release, at least for now. Surprisingly at the end of your day, a warm feeling of peace will be the essence of your thoughts and feelings. You will sleep well and awaken refreshed even without the new mattress, although that would certainly help! REMEMBER: Everyday of your life, each circumstance holds a divine opportunity to function at your highest and most empowering level. To do this is a-kind to an exercise that defies gravity. With each choice you make, you are either building the life you want from the inside out or becoming a beast of burden in servitude to the vicissitudes of life. Driven by the fear of disappointing others and the fear of honoring yourself during the urgency of this new life that is thrust upon all of us on a daily basis, is seriously hazardous to your mental and physical health. However, the truth is, you can stand in your decision to choose to honor yourself, and put your desires & values first, so that every circumstance, and all of those you love and care about, will reap the benefit of that choice, as you LIVE your best life & GIVE the best version of YOU! KEY: NOW is the time to practice activating your Super Power: Focus, even when life wants to overwhelm you. Honor you, honor your choice to create the life you desire and deserve. Honor your life experience, whether good, bad, ugly or indifferent, it is NOT random but rather possess an invaluable lesson and Super Power (s) that you are required to retrieve, understand, accept and apply to your reality so that you're not just surviving it all, but you are learning to

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thrive one circumstance, one hour and one day at a time. . Your Super Power: Focus will equip, inform and accelerate the insight and clarity you need now, enabling you to making the best decisions for your life: health, family, finances, as well as the fore-thought for recognizing opportunities around your job/ career & finances. Super Power & Saboteur Q&A List Gay Thomas Wilson: Keynote Speaker, Personal Development & Business Strategist Coach/Consultant

Gay Thomas Wilson

Keynote Speaker - Career Coach & Business Strategist Published • 1d

73

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The Ultimate Lists of Resources for Health Care Workers


The ORIGINAL

Chicken Waldorf Astora Salad


Susannah Cnden Interviews Chef David Garcelon Executive Head Chef Waldorf Astora


Ingredients

How to Make It

1/2 cup chopped walnuts 3 cups chopped cooked chicken 1 cup seedless red grapes, halved 1 large Gala apple, diced 1 cup diced celery 1/2 cup mayonnaise 1/2 cup honey mustard Salt and pepper to taste

Step 1

Preheat oven to 350°. Bake walnuts in a single layer in a shallow pan 6 to 8 minutes or until toasted and fragrant, stirring halfway through.

Step 2 Stir together chicken, next 5 ingredients, and walnuts. Add salt and pepper


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Pietraventosa Winery By Grapevine Adventures

Pietraventosa winery that is situated in Gioia del Colle, in the Murgia area in Puglia, is owned by Marianna and her husband. They bought the winery and the land in 2000 and started their wine production. Since then they have built up a small and well-known winery where they produce mainly Primitivo wines. The 4.4 hectares of vineyard plots where they grow Primitivo and Aglianico are located at 380 meters altitude. Gioia del Colle is a small town located on the top of a hill about 400 m.a.s.l., not far from Bari in Puglia. Gioia del Colle is considered Page 82 E The Magazine for Today’s Female Executive

the home to the Primitivo grape in Puglia, this grape variety with Croatian origin, that then spread to Manduria and other parts of Puglia. Above in the title, I refer to the Primitivo of Gioia del Colle as the “Other“. This is because even if the Primitivo historically was ‘born’ in Gioia del Colle, the Primitivo of Manduria then became the norm. Marianna talks about the Primitivo di Gioia del Colle and Primitivo di Manduria as twins that were separated at birth. One twin Subscription Link ETMMedia.net


developed in the specific terroir of Gioia del Colle and the other in the Manduria area.

A QUESTION FROM MASSIMO DURING THE LIVE STREAM:

The name Pietraventosa means more or less ‘windy rock’ and Marianna chose this name because the estate is located on the top of a hill where the winds blow in from both the Adriatic and the Ionian seas. These winds sweep away many of the diseases, such as mildew, that can attack the vines.

Are you joining the philosophy of the new winemakers of Puglia, wanting wines with less strength and more simplicity and freshness, meaning wines with a better drinkability?

The large diurnal range is something else that benefits the viticulture and the grapes mature quite slowly. Therefore, the Primitivo of Gioia del Colle generally has a lower sugar concentration, better acidity, and minerality. Marianna and her husband do not come from a family with a long viticultural tradition, rather they decided that they wanted to buy land and start producing wine to leave a legacy to their son.

Marianna replied that, yes, she likes wines that are easy to drink. However, NOT easy in the sense of low quality but easy in the sense of freshness, high acidity, complex bouquet. For her drinkable means this. Pietraventosa winery produces the following wines: Est Rosa IGT Murgia rosé, Volere Volare IGT Puglia Primitivo, Allegoria DOC Gioia del Colle Primitivo, Ossimoro IGT Murgia, and Riserva Pietraventosa DOC Gioia del Colle Primitivo.

They bought Pietraventosa winery in 2000 and then started to replant a big part of their vineyard plots, apart from some plots with bush-trained Primitivo vines that are 40 years old. Pietraventosa is organically certified and they are very intent on combining tradition and innovation. Page 83 E The Magazine for Today’s Female Executive

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Here in this episode, we talk about: • The location of Pietraventosa winery and its terroir (1:20 min onwards) • The different characteristics of Primitivo of Gioia del Colle and of Manduria (3:50 min onwards) • The viticulture and winemaking at Pietraventosa winery (7:00 min onwards) • Talking about the Est Rosa IGT Murgia rosé wine, a blend of Primitivo and Aglianico (circa 21:00 min) • Talking about their wine Volere Volare IGT Puglia Primitivo – Rosso (circa 34:10 min)

• Talking about their wine Allegoria DOC Gioia del Colle Primitivo – Rosso (circa 42:40 min) • Talking about their wine Ossimoro IGT Murgia – Rosso (44:10 min) • Talking about their wine Riserva Pietraventosa DOC Gioia del Colle Primitivo – Rosso (46.30 min) • Food and wine pairings (51.00 min) • …and much more Leave a comment below! Do you want to be a guest at WinesOfItaly? Contact me for more details

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Blog: Grapevine Adventures www.grapevineadventures.com/ Twitter Link: www.twitter.com/ricasoli99 Instagram Link: www.instagram.com/thekatarinaandersson/ Facebook: www.facebook.com/KatarinaAnderssonTranslations/ LinkedIn: www.linkedin.com/in/grapevineadventures/

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How to Bring Your Groceries Home Safely During Covid 19 By Dr. Jeff Page 86 E The Magazine for Today’s Female Executive

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Click to Watch

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What Makes Cyber Hackers Tick? By Tadia Rice Page 88 E The Magazine for Today’s Female Executive

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crackers to steal classmate’s information. He quickly figured out how to use an electronic ham radio device to make free, long-distance calls, becoming an early phone “phreaker” before getting caught and earning a one-year probation for this early misdeed.

It’s important to know who Kevin Mitnick is to understand the who, what, and why that took him down – and he needed to come down. His illegal cyber activities had potential to do more harm than anyone could imagine. He belongs in the annals of computer security history, but not for good reasons one would hope to aspire. His story is fascinating. He wasn’t the best, or the worst, but he’s become the most well known. And he’s made a lucrative career of it. It is a story that has, and will, continue to be repeated by innovative cyber cowboys, and girls, in unexpected places in the world. It’s a lesson for all - in ways no one could have imagined even fifty years ago. No one could have portended the implications of his actions, nor was the computer world ready for his digital destruction. There’s a villain to the story, and a hero. First, we’ll look at the villain. Kevin Mitnick was a 12-year old shy and overweight teenager living in California’s San Fernando Valley. He was a brilliant, but shocking bored adolescent. He figured out how to reverse-engineer the Los Angeles public transportation transfer system so he could ride the buses for free. The next year, in 1981, the 13-year old juvenile prodigy Mitnick used early forms of password Page 90 E The Magazine for Today’s Female Executive

Mitnick shared his perspective on the early days of hacking to Kill Screen publication dated August 25, 2011: “The funny thing is, when I started hacking, it was a different era. In 1980 I was a senior in high school, and I tried to get into computer-science class. One of the first assignments was to write a program to find the first 100 Fibonacci numbers. I thought it would be cooler to get people’s passwords, so I wrote a program that simulated the computer system at school — when students would sign into the computer, they would actually be talking to my program, pretending to be the computer.” [1] In short course, his escalating cyber deeds would lead Mitnick to hack into the North American Defense Command (NORAD), a feat that inspired the 1983 American Cold War science fiction film, “War Games.” The three-time nominated Academy Awards film chronicled the nuclear emergency created by character of David Lightman, a young hacker, like Mitnick, who unwittingly accesses a United States military supercomputer programmed to predict possible outcomes of nuclear war. [2] Art does imitate life.

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Once is Never Enough Once wasn’t enough for Mitnick, not even a few. Mitnick hacked in to MCI, Digital Equipment Corp, Motorola, Sun Microsystems, Netcom, Jet Propulsion Laboratory, Security Pacific, Pierce College, Great American Merchandising, and likely many yet unnamed others. Mitnick became a fugitive on the run as the hacking and communications-related criminal evidence against continued piling up against him. His rap sheet grew. During the two years preceding his arrest, Mitnick spent one year in a low-security prison, and three years of supervised release, but served one year, most of it at a halfway house for people with compulsive disorders. It would be in 1995 that a 25-count indictment against Mitnick would include charges ranging from computer fraud, illegal possession of unauthorized access devices for hacking into personal, corporate, and government computers, possession of unauthorized access devices, and wire fraud. He was finally arrested after a national hacking spree that earned him the merciless spot on the FBI’s most wanted list. It would be until 1999, however, that Mitnick would be sent to prison where he spent 46 months.

and murderers out there who have suffered less than Kevin.” [3] CNN Interactive covered the trials of Kevin Mitnick in March 1999. Reporter John Christensen quoted Assistant U.S. Attorney Christopher Painter saying, “He's a danger to the community,” said Painter. “We're talking about someone who has consistently and without self-control hacked into systems everywhere. He also was a fugitive and used multiple identities. We think there's a firm basis for holding him, and the courts have agreed.” The deeper and more compelling part of the story is the story behind it - about the innocent man who would unwittingly become the unexpected hunter hacker who finally had the intellectual power to bring down Mitnick. Once thought to be impervious to capture, it would be on Christmas Day, 1994 at 2:09 p.m. (Pacific Standard Time) that Mitnick anonymously IP spoofed a computer security researcher working at the University of California at San Diego Supercomputer Center. His name: Tsutomu Shimomura. His email address: tsutomu@ariel.sdsc.edu.

Although Mitnick had become a cult hero to many, especially those wanna-be hackers and cyber trolls, Steve Gold, a news editor of Secure Computing Magazine and a former hacker himself, told The Independent of London on March 18, 1999, “For all that he's done, there are despots

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Shimomura, a 30-year-old computational physicist and renown security guru, explained the TCP dump packet logs at a presentation given at the Computer Misuse and Anomaly Detection on January 11, 1995 in Sonoma, California. He was able to show the actual logs, and explained, “...that two different attack mechanisms were used. IP source address spoofing and TCP sequence number prediction were used to gain initial access to a diskless workstation being used mostly as an X terminal. After root access had been obtained, an existing connection to another system was hijacked by means of a loadable kernel STREAMS module.” [4] Two different attack mechanisms were used to gain access to an xterminal workstation: IP source address spoofing and TCP sequence number prediction. Mitnick got root access and hijacked an existing connection. That got him access to the rest of the system. The detail was explained this way: The first IP spoofing probes came from toad.com to determine if the system could be exploited with an IP spoofing attack. Shimomura explained that about six minutes later a flurry of TCP SYNs from 130.92.6.97 to port 513, also a privileged port, filled the connection queue with half-open connections. Then came 20 connection attempts from apollo.it.luc.edu to determine the behavior of x-terminal's TCP sequence number generator. Within 16 seconds the first spoofed packet shut down. What followed, however, was that, “...root access had been gained via IP address spoofing, a kernel STREAMS module named tap-2.01 was compiled and installed on x-terminal...

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and used to take control of an already authenticated login session...” Shimomura mistakenly thought that firewalls were too restrictive so he did not use one. Although he used encryption and a set of log files to track activity on his machines, the technology had become obsolete. Security was breached. Shimomura emailed the logs to a research assistant to check for intrusions, and an automated process mathematically compared all log files with one another. An inconsistency was found and the assistant contacted Shimomura. However, Mitnick deleted the log file to cover his tracks. Subscription Link ETMMedia.net


defeated. Your technique is no good.” The next message, left on January 5, 1995 at 12:28 p.m., was simply eerie music. A third message came on February 4, 1995, after which a Newsweek article mentioned the attack. “Ahh... Tsutomu, my learned disciple. I see you, you put my voice for Newsweek, you put it on Newsweek and you put it on the net. Don't you know that my kung fu is the best? My kung fu is great! Why you put my voice on the net? This is not good! Have I not taught you, grasshopper? You must learn from the master. I know, I know all the techniques and styles. I know tiger claw style. I know trane, I know crane technique. I know, crazy monkey technique. and I also know rdist and send mail. And you put my voice on the net? I'm very disappointed, my son.”

Three days later, on December 27th at 4:33 p.m., Mitnick escalated his behavior by leaving a threatening message on Shimomuraʻs voice mail, mysteriously speaking in a faux-British accent saying, “Damn you. My technique is the best. My boss is the best. Damn you. I know the best technique. I know send mail technique, and my style is much better. Damn you. Don't you know who I am? Me, and my friends, will kill you. (second voice) Hey boss, your kung fu’s really good! (first voice) That's right, my style is the best.” On December 30th at 2:35 p.m., another call came in to Shimomuraʻs voice mail. Mitnick said, “Your security technique will be Page 93 E The Magazine for Today’s Female Executive

Disturbingly, of the six messages Mitnick left, this one on February 15, 1995 was delivered after he was arrested: “Hi, it is I again, Tsutomu, my son. I just want to tell you, very important, very important, all these phone calls you received with uh, making reference to kung fu movies? Nothing to do with any computer thing whatsoever. Just a little, uh, interesting call. I see now that this is getting too big, way too big. I want to tell you, my son, that these have nothing to do with any computer, activities whatsoever. Just, making fun of kung fu movies. That's it, that's it. And making reference to, uh, you know trying to make a reference to, putting kung fu movies into, the, into a computer, reference. That's it. Nothing to do with any, Mitnick, hacking, anything. Nothing. I tell you, it was just an interesting call. That's it. All coincidence. This is getting too big, and nothing wrong Subscription Link ETMMedia.net


has been done by anybody who left any messages on your voice mail. Just to let you know. OK? It's getting way too big.” The last message was on February 15, 1995: “Tsutomu, my friend. I just want to say, want to reiterate, it is big joke. It is big, make fun of kung fu movies. Have nothing to do computer hacking, Mitnick, nothing. You tell me, do not send them, to come and get me. No do not fly out to come and get me. I'm not worth it. Just make fun of kung fu movies. That is it. Thank you.” [5] Mitnick was already the center of attention by the FBI. Since 1992 he had been wanted for a probation violation on a computer theft charge, yet, he continued to copy Shimomuraʻs electronic files.

Communications Inc. to companies that housed thousands of credit card numbers. The potential for theft was enormous as the security of credit card transactions was evaporating. Further, Shimomura knew that material on his system also included computer software controlling cellular phone operations. Shimomura said that material found also included computer software controlling the operations of cellular phones, “One of the reasons I think he broke into my machine is I work with companies that do work for cellular companies,” he said. Shimomura's files also included “some of the tools we have used to track these guys. I believe he was after those tools.” [6]

Shimomuraʻs system contained two Internet service providers, the Sausalito-based WELL and the San Jose- based Netcom Page 94 E The Magazine for Today’s Female Executive

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Economics in the Ag

96


ge of Covid-19 A guide to the pandemic economy

By Joshua Gans The COVID-19 pandemic has unleashed a firehose of information (much of it wrong) and an avalanche of opinions (many of them ill-founded). Most of us are so distracted by the everyday awfulness that we don't see the broader issues in play. In this book, economist Joshua Gans steps back from the short-term chaos to take a clear and systematic look at how economic choices are being made in response to COVID-19. He shows that containing the virus and pausing the economy—without letting businesses fail and people lose their jobs— are the necessary first steps.

during a pandemic and a recession. Gans lays out the economic choices accessibly but with urgency, leaving politics out of it. Economics in the Age of COVID19 is essential reading for anyone interested in the long-term implications of our current crisis. An open access version of Economics in the Age of COVID-19 for community commentary is available at https://economics-in-the-age-of-covid19.pubpub.org/

Gans outlines the phases of the pandemic economy, from containment to reset to recovery and enhancement. Warning against thinking in terms of a “tradeoff” between public health and economic health, Gans explains that containment gives us the opportunity to develop effective testing that will make it safe for people to interact. Once the virus is contained, we will need to pivot toward innovating, and, finally, we will come together to plan how to protect ourselves from future pandemics. He looks at policy tools that might aid an economic recovery, distinguishing between economic losses Page 97 E The Magazine for Today’s Female Executive

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Shoe Dog: A Memoir b

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by the Creator of Nike By Phil Night “An eye-opening look into the story of Knight before his multibillion dollar company.” — School Library Journal “A great story about how an ambition turned into a business…serves as a guide for accomplishing great things.” —VOYA In this young reader’s edition of the New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously mediashy man behind the swoosh” (Booklist, starred review), opening up about how he went from being a track star at an Oregon high school to the founder of a brand and company that changed everything.

Whatever comes up, don’t stop. Filled with wisdom, humanity, humor, and heart, the young readers edition of the bestselling Shoe Dog is a story of determination that inspires all who read it. The Young Readers Edition is an abridged version of the internationally bestselling adult book and it features original front matter and back matter, including a new introduction and “A Letter to the Young Reader” containing advice from Phil Knight for budding entrepreneurs.

You must forget your limits. It was only when Nike founder Phil Knight got cut from the baseball team as a high school freshman that his mother suggested he try out for track instead. Knight made the track team and found that not only could he run fast but also, more importantly, he liked it. Ten years later, young and searching, Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high quality running shoes from Japan. Selling the shoes from the trunk of his car to start, he and his gang of friends and runners built one of the most successful brands ever. Phil Knight encountered risks and setbacks along the way, but always followed his own advice. Just keep going. Don’t stop. Page 99 E The Magazine for Today’s Female Executive

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The Baker's Secret: A Novel By Stephen Kierman A tale beautifully, wisely, and masterfully told.” — Paula McLain, author of The Paris Wife and Circling the Sun From the multiple-award-winning, critically acclaimed author of The Hummingbird and The Curiosity comes a dazzling novel of World War II—a shimmering tale of courage, determination, optimism, and the resilience of the human spirit, set in a small Normandy village on the eve of D-Day. On June 5, 1944, as dawn rises over a small town on the Normandy coast of France, Emmanuelle is making the bread that has sustained her fellow villagers in the dark days since the Germans invaded her country. Only twenty-two, Emma learned to bake at the side of a master, Ezra Kuchen, the village baker since before she was born. Apprenticed to Ezra at thirteen, Emma watched with shame and anger as her kind mentor was forced to wear the six-pointed yellow star on his clothing. She was likewise powerless to help when they pulled Ezra from his shop at gunpoint, the first of many villagers stolen away and never seen again. In the years that her sleepy coastal village has suffered under the enemy, Emma has silently, stealthily fought back. Each day, she receives an extra ration of flour to bake a dozen baguettes for the occupying troops. And each day, she mixes that precious flour with ground straw to create enough dough for two extra loaves—contraband bread she shares with the hungry villagers. Under the cold, watchful eyes of armed soldiers, she Page 100E The Magazine for Today’s Female Executive

builds a clandestine network of barter and trade that she and the villagers use to thwart their occupiers. But her gift to the village is more than these few crusty loaves. Emma gives the people a taste of hope—the faith that one day the Allies will arrive to save them.

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Female Innovators at Work Women on Top of Tech

By Danielle Newnham Interviewees include CEOs, founders, and inventors from a wide spectrum of tech organizations across sectors as varied as mobile technology, e-commerce, online education, and video games. Interviewer Danielle Newnham, a mobile startup and e-commerce entrepreneur herself as well as an online community organizer, presents the insights, instructive anecdotes, and advice shared with her in the interviews, including stories about raising capital for one’s start-up, and about the obstacles these women encountered and how they overcame them. This timely book will be of great interest to anyone working in tech or looking to get into the industry, and more in general: to everyone wanting to learn how they can contribute to leveling the field of occupational opportunity and to strengthening teams and companies through merit and diversity.

This book describes the experiences and successes of female innovators and entrepreneurs in the still largely maledominated tech-world in twenty candid interviews. It highlights the varied life and career stories that lead these women to the top positions in the technology industry that they are in now.

Page 101 E The Magazine for Today’s Female Executive

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