Naomi Farrar
Graze is a company based online, delivering packs of
refreshed identity– one that is modern and innovative, whilst
By altering the sharp, angular corners and creating curves in
OUGD301 – Brief 4– Competition
healthier alternatives to the traditional ‘snack’ straight
being subtle and friendly. Focussing on the type aspect of
their place, a professional yet modern and neat typeface is
Graze Typeface
to your desk or home. The concept behind graze is one
the brief, a new typeface has been created for use by Graze,
created for use throughout the Graze identity.
of keeping sugar cravings at bay, by grazing on healthy
incorporating simple but bold grass imagery with a softer
balanced foods throughout the day. The brief called for a
and more charming version of DIN 1451 Engschrift. 1/4
Graze graze.com
Naomi Farrar
Using the letter G from the typeface designed, a logo has
information about the online service. The logo has a
seal, as a more interactive element of the design. A proposal
OUGD301 – Brief 4– Competition
been created. Versatile and intriguing, the letter works across lighthearted tone to it, using minimal space and observing
for the website includes the revised logo, as well as grass
Logo & Application
a range of media, as demonstrated above. The dot com has
the requirement for the Graze brand to be eye-catching yet
imagery. The grass at the end of the page would be fixed to
been removed from the existing logo, with the presumption
subtle enough for an office environment. Application through the scrolling, and allow information to be revealed as though
that any media using the logo would also incorporate
the Graze box and mailshot media is suggested as a sticker
being grown naturally from the earth. 2/4
Naomi Farrar
The suggested concept for the new Graze box works as
of skyline colours behind the recurring grass imagery, the
customer when they open the box. Keeping a very neutral
OUGD301 – Brief 4– Competition
something the customer orders to eat at specific times of the box now has a more tailor made and personal vibe to it,
and muted design on the outside of the box ensures it will
Graze Box
day. A range of three is proposed– morning, afternoon and
creating a stronger relationship between Graze and the
be appropriate in a working environment. The kraft card has
evening, of which each would be tailored to the customer’s
customer. Space is left for variable data printing, which would been kept as part of the design to retain the homely, rustic
nutrition needs at that point in the day. Using simple imagery
incorporate messages, reminders, information etc for the
and personal tones of the Graze box. 3/4
Naomi Farrar
The brief called for a mailshot to promote the Graze brand
they automatically feel included as a part of the brand, and
folded format which would keep costs of the direct mail
OUGD301 – Brief 4– Competition
and prompt people to sign up to the deliveries. The designs
a connection between Graze and the client is developed.
campaign low, as well as ensuring continuity throughout the
Mailshot
proposed include the typeface working as an element
The mailshots use the same concept as the box– different
Graze products. Variable data printing would again be used
in the layout, whilst communicating a question to the
times throughout the day being visually implied through the
for the copy within the mailshot, meaning voucher codes for
potential client. By including the reader in this message,
colours and imagery. The kraft card is again used in a simple
free boxes would be easily generated. 4/4