Illustration Friday
Punch
Wet
Unicorn
Moon
Soar
Fever Tree – Brief, Research, Inspiration BRIEF ANALYSIS What is the problem?
•Fever Tree need a range of designs for a set of limited edition bottles to help raise money for Malaria No More UK.
How do I aim to solve the problem?
•Find a theme to follow which will make the bottles work as a set. •Keep the designs subtle and simple but with a clear meaning. •High quality imagery - craft and care. What will I be aiming to communicate?
•A beautiful and sophisticated style, visually engaging, carefully crafted. •A clear sense of the continent or country (affected by malaria) that the design is based on.
Who is my audience?
•35 to 65 years old. •People who are prepared to pay for a quality product.
SUMMARY OF RESEARCH Malaria No More UK
•Half the population of the entire world is at risk from malaria, the most vulnerable people being children under five and pregnant women. •Since 2000, the number of deaths from malaria has halved which has meant 4.3million lives have been saved. •Malaria No More UK believes that beating malaria entirely is within reach.
Facts About Malaria
•Malaria is caused by the Plasmodium parasite and is spread by female anopheles mosquitos which usually bite during the night time. •Malaria cannot directly be spread from person to person. Only through blood transfusions, sharing of needles or infected mosquitos.
Facts About Quinine
•Quinine is a white crystalline alkaloid with a bitter taste and healing properties. •It reduces fevers, relaxes muscles, is a painkiller, anti-inflammatory and antimalarial. •Quinine is fluorescent under UV light. •It is a flavour component in tonic water and bitter lemon. •Peruvians would take the bark of cinchona trees, grind it and mix it with sweetened water to balance the bitter taste of the quinine - the first tonic water.
Fever Tree - Initial Drawings and Ideas
Fever Tree – Idea Development