Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Name Date
Level
06
Credits
60
STUDIO PRACTICE Project Proposal BA (Hons) Illustration - Level 06 OUIL603 Extended Practice – Major Brief Naomi Smith Blog Address ns254958@students.leeds-art.ac.uk 10/02/2017
Rationale For my final major project I am going to focus on analogue drawing processes and digital manipulation of these images. Avoiding drawing on screen will help me to develop my physical drawing skills and also allow me to be more experimental with media and process. I am hoping to improve my Photoshop skills to create professional quality outcomes and also learn about how to format images for different purposes. I also want to learn more about the process of making a repeating pattern digitally from my illustrations. I want to improve my presentation skills and learn what clients will look for in a portfolio. By the end of this brief I want some strong content for my portfolio that I am confident to talk about. I see the outcomes from this project working for editorial, publishing and product/packaging purposes so I need to be making mock ups of my work in context to respond to this. I want this project to expand people’s knowledge, have a positive impact and hopefully encourage them to make positive changes in their lives. Having good intentions behind my work makes me feel proud of it which is what is needed for me to talk about it positively and with confidence. Themes / Subjects Nature, food, cooking, travel, lifestyle, happiness, health, cultural customs, Scandinavia, community, people. Professional Context & Contextual References Editorial, publishing, prints, products, packaging.
Title: Scandinavian Living Brief Produce a body of work around the theme of living well by taking influence from Scandinavian culture and customs.
Products & Proposals Editorial illustrations for relevant features including lifestyle articles, recipes, style, etc.
Function & Context Inform, educate, inspire, reduce stress, make people happy.
Illustrations for a non-fiction book based on a particular lifestyle concept/theme.
Product, editorial, publishing.
Paper based products, potentially including a calendar, note cards, wrapping paper, postcards, prints, colouring book, stickers, etc.
Magazines (lifestyle, food, health, travel), cook books, non-fiction books, lifestyle books, online, in the home.
Homeware products and textile applications. Individual prints. Context & Distribution
Audience & Tone of Voice
Gift shops, stationery shops, department stores, independent stores, online.
Primarily female audience aged 20 – 35, but not exclusively.
Magazines, online magazines or blogs, magazine apps.
People who need to de-stress, take time for themselves and want to find enjoyment and appreciation for the little things in life.
Book shops, online book sellers.
Calming, positive, sophisticated.
Additional information/Considerations There are a lot of current trends and fads around this theme which are popular at the moment. I need to think about how can this move away from what has already been done so that the content is not too repetitive. Not all content needs to be directly illustrating Scandinavian lifestyle and culture. I hope to create images for broader purposes too that are still inspired by these themes. Deliverables Completed spreads, photographed products and proposals will be displayed on presentation boards.
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Week What do you need to do? Deadline Draw around these subjects in relation to Scandinavia – architecture, 1 furniture, food, products (beauty). Experiment with process. 4th May
Find 3 relevant practitioners, research and blog them. 5th May
2 Finish reading ‘The Almost Nearly Perfect People’.
6th May
3
4
Use information from articles I have selected from magazines to make new images.
7th May
Reflect - analyse whether my illustrations are working well or not. Blog. 8th May
5 What do I want my final outcomes to be? Blog my intentions.
8th May
6 Sketches, roughs, plans, towards the making of final work and layouts.
8th May
7 Making of final imagery by hand.
10th May
8 Digital editing of imagery.
11th May
9
Placing images into context through mock ups. 12th May
10
11
Presentation boards, presenting of final outcomes. 13th May
12
Blogging and evaluating. 13th May
RESEARCH ACTIVITY: Research Hygge and other ‘living well’ principles.
Deadline
13th February
Details Research into current lifestyle trends. Can these different trends be combined and interwoven into something new? DONE RESEARCH ACTIVITY: Research content
Deadline
3rd April
Details Find recipes, crafts, activities, facts, etc which can be included as written material. DONE RESEARCH ACTIVITY: Process
Deadline
5th May
Details Experimentation with media. Appropriateness of media both for the subject but also for production. ONGOING RESEARCH ACTIVITY: Production/Mockups
Deadline
12th May
Details How would these outcomes be displayed professionally? Research magazine layouts, how to present illustrations for publishing purposes, etc.
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced) The Little Book of Hygge - Meik Wiking Seven Habits of Highly Effective People – Stephen Covey The Year of Living Danishly – Helen Russell Hygge: A celebration of Simple Pleasures – Charlotte Abrahams Mindfulness: A Practical Guide to Finding Peace in a Frantic World – Williams and Penman Creative Confidence – Tom Kelley and David Kelley Clean Slate, A Cookbook and Guide The Almost Nearly Perfect People – Michael Booth MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) Store Magazines (Food) – Marks & Spencer, Tesco, Sainsbury’s, Waitrose, etc… Store Magazines (Home) – Marks & Spencer, John Lewis, Next, Zara Home, etc… Prima, LivingEtc, Lunch Lady, Oh Comely, Marie Claire, Elle Living, Country Living, Monocle, Flow Magazine, Vogue Living ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) W H Smith Lifestyle Magazines - https://www.whsmith.co.uk/dept/magazines-lifestyle09x00016 Hygge House – Alex Beauchamp - http://hyggehouse.com/hygge Wellness Today – www.wellnesstoday.com Stylist Magazine – www.stylist.co.uk/life Betty Magazine – www.bettymagazine.co.uk Instagram - @toast @theplantroom @cerealmag @91magazine OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) Minimalism: A Documentary About the Important Things (2016) Small is Beautiful – A Tiny House Documentary (2014) The Kindness Diaries (2015)