August newsletter 2015

INSPIRED B Y NA P C P

AUGUST 2015

Featuring Heidi Guerard of Heidi Hope Photography

The

LATEST Industry News & Announcements, Workshops, Updates and much more!

INSIDE

New Fall Marketing Templates available in the NAPCP Store N AT I O N A L A S S O C I AT I O N O F P R O F E S S I O N A L C H I L D P H O T O G R A P H E R S

Hello friends!

It’s time to put pool days behind us and welcome new beginnings with the arrival

of fall! As we approach our busiest season, we’re overjoyed to share fun happenings in the NAPCP world with all of you. Between the back-to-school rush, holiday planning and all that is life in between, we’re gearing up for a great end to 2015!

However, if your sights are already set on the New Year, make plans to unwind

and connect with our community at our annual NAPCP Retreat, January 12-15! Taking place at The Ritz Carlton Lodge, Reynolds Plantation, we’ll embark on four days of fellowship and fun amidst lakeside luxury; registration is now open online at www. napcpretreat.com!

Already signed up and ready for our cozy winter escape, Heidi Hope Guerard

of Heidi Hope Photography is this month’s featured photographer! She’s also an active member of the community and will be teaching (her live shoot is already sold out!) at the retreat. When the proclaimed “baby whisperer” isn’t busy creating colorful and whimsical portraits of newborns, children and families, she’s maintaining her passion for learning by hosting international workshops and various public speaking engagements. Is it a surprise she’s one of New England’s most sought-after photographers?

For those of you who participated in the July International Image Competition,

thank you for sharing your beautiful images with us! Our judges are hard at work scoring images; results will be announced in October!

We hope you enjoy this month’s issue, filled with exciting events, tips and great

reads on what our members are up to!

Sincerely

The NAPCP Team

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Newsletter August 2015

TAB L E O F CON TE N TS Pg. 3 ...............NAPCP Store: Fall Marketing Items Pg. 4 .................................News & Announcements

Pg. 5...............Featured Photographer: Heidi Hope

Pg. 19 .................................Camera Bag Essentials Pg. 23....NAPCP 2016 Retreat: Reynolds Plantation Pg. 26................................. Apply For Membership NAPCP

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NEW

C L I C K H E R E T O VI SI T TH E NA PCP STO RE

N E WS & A N N OU N CE ME NT S Facebook Community We hope that everyone will continue to partake in our NAPCP Facebook Community page! Join now and get involved with the latest discussions, trending topics, news and updates, and much more! Click here to request to join today!

Napcp Store If you are in the market for fresh, new photography templates and creative client gifts, be sure to hop on over to the NAPCP store! We are constantly adding new products to help make the design side of your business a little less stressful! Don't see something you've been hunting for?

Drop us an email with new products you would like to see!

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FEATURED PHOTOGRAPHER HEIDI HOPE GUERARD

Images by Heidi Hope Guerard of Heidi Hope Photography

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W

ith a passion for capturing the colorful, whimsical

moments of life, Heidi Guerard of Heidi Hope Photography is this month’s featured photographer! Heidi and her team of artists travel all across the country to give families one-of-a-kind artwork to cherish for years to come. From newborn sessions to engagements, Heidi’s focus on natural light photography makes her one of New England’s most sought after photographers.

Read on to get a glimpse of her gorgeous work!

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AT A GLANC BEHIND 1. Started photographing when? I learned photography for my first year teaching a High School Photography course in 2003. That's when I picked up the hobby.

2. Officially opened business? Jan 2009 3. Favorite camera? Nikon D4 4. Lens of choice? I use the 50mm 1.4 Nikkor most in studio. This summer I've been liking the 85 prime and 70-200 outdoors.

Heidi Hope

5. Favorite lab? WHCC 6. Favorite age to photograph? I like variety!

Babies and young children are my faves

E WITH SCENES

HEIDI HOPE

7. Favorite musician? I love all music :) 8. Favorite movie? I'm either a bad decision maker or just love everything, because I don't have a favorite movie either.

9. Recent favorite read? For business books I liked Thrive by Arianna Huffington and for non-biz, The Girl on The Train was good!

10. Favorite client product? Our custom cards printed through WHCC. We design them in house to match their session!

11. 3 things you can't live without? mascara, my family, meditation!

F L I P T H E PA G E F O R O U R

Exclusive interview with Heidi Hope!

Tell us your story. How you started and how your photography, brand, and business transformed over the last couple of years? I began Heidi Hope Photography in 2009 thinking maybe I could make a little extra money on the side while on maternity leave from teaching with my first daughter. I never planned or dreamed the business would become what it has! Today my husband Shaun and I run the business together, manage a 3000 square foot natural light studio and a team of 6 including ourselves. In the past two years I have had the opportunity to combine my love of photography with my passion for teaching through hosting workshops and traveling to speak. Heidi Hope Photography has become my dream job...a dream I never even knew I had!

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We love your FAQ Friday - how has this benefited your business? Honestly, FAQ Friday is more for my own personal fulfillment. I really enjoy connecting with other photographers. When I first began HHP I had no idea what I was doing in running our business. I didn't know of any photography workshops and I was so over scheduled and underpaid that I never set aside the time to find help. I felt very isolated as a business owner. Over the years, we have learned how to turn our once haphazard business into a efficient and profitable model and that has freed up more time for me to do more of what I truly love. One of those things is teaching! I feel like FAQ Friday is a way for me to take what I naturally love to do and give to others. I think any time

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you give from that place of passion, doors begin to open for you. I can't say there is any measurable benefit to doing it, but I know there's a whole lotta good karma going around from it!

What is your favorite, and most challenging, thing about running a full time studio with your husband? My favorite part is that it has brought us closer together. Running a business is certainly a challenge, and it's one we face together everyday. We are proud of what we have built so far. We are excited about the possibilities in the future. I don't think anyone could possibly care about HHP's success as much as we do, because it is the livelihood of our family. It inspires us to work that much harder and set goals together. The greatest challenges we faced were in the

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beginning. We had to learn to each take ownership of our own areas of the business and relinquish control over other areas. We had to make a concerted effort to leave work at work!

We can't wait to have you as a speaker at our January retreat! Can you share a little tidbit about what you will be teaching? I'm so thrilled to be a part of the retreat in January! I'll be sharing how we built our studio into everything it is today. In my first year of business I did about $30,000 in sales. 5 years later we hit just under $1 million. And that was with working fewer hours and doing more of what I love. I will be sharing some of the mistakes we made in the early years (trust me, there were plenty!) and how we turned things around to build a business that

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is efficient and profitable. Not everyone wants or needs a studio like ours, but the core elements of our success can be applied to anyone. From marketing, to workflow, to restoring balance in your personal life, everything is important to the overall success of your business, no matter how you define that success for yourself!

What does the next five years look like for Heidi Hope Photography? Oh gosh, well, I think about how much has changed in the last 5 years and know anything is possible. We're about to have our 3rd baby (who will be crashing the retreat ;)), so my focus in the next year is family rather than growing the busi-

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ness at all. Our studio is at a comfortable place and I'm limiting my teaching and travel for 2016. I'm going to sit back and enjoy everything we've built. After that, who knows! I can't sit back for long! It will be a blessing if I can continue to teach and express myself creatively through my photography business. I hope I can look back and say I made a difference.

To see more of Heidi's work, please visit her site here!

Thank you so much Heidi!

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Cam er a B ody: ni kon d4, ni kon d 3 s ( back up ) | l e n ses: 85mm 1 .4 n i k kor , 50

CAMERA BAG ESSENTIALS WITH heidi hope

m m 1 .4 ni k ko, 3 5 m m 1 .4 ni kkor, 70-20 0mm 2.8 nik kor, 105mm Macro 2.8 n i k kor.

BEHIND

We asked Heidi to give us a peek into her busy day to day life with a few of her favorite

SCENES

WITH HEIDI HOPE

Instagram captures. Enjoy a behind the scenes look at some of her favorite moments!

JANUARY 12-15 | RITZ CARLTON | REYNOLDS PLANTATION, GA

LINEUP

CLICK HERE TO REGISTER NOW AND RESERVE YOUR SPOT

Since 2010, the NAPCP Retreat has built a reputation as the most intimate gathering of creative and successful child photographers. You will not want to miss the NAPCP Retreat 2016 when it comes to the acclaimed Ritz-Carlton Lodge, Reynolds Plantation near Atlanta, Georgia. This year, the four-day Retreat agenda features a NAPCP Member-Focused Track and a High School Senior-Focused Track, with valuable sessions focused on those key areas.

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NA PC P Issue 34