Marketing Bootcamp Presentation (5/1/2023)

MARKETING101 MARKETING101

ANDWELCOME! Hello...

MEETTHE

Marketing Marketing

TEAM

IshieSalgado

MarketingAssistant

Listing Coordinator

JenniferMcCammon

Marketing Coordinator

AmyThompson

Marketing Assistant

OlgaCastillo

MEETTHE

BriaCraig BriaCraig

MEDIA COORDINATOR

TomKerr TomKerr

OVERVIEWOFOUR Websites

NashvillesMLS.com( NashvillesMLS.com(don'tforgetthe's') don'tforgetthe's')

Our main site for buyers and sellers

Over 15 years old with amazing SEO

200,000-300,000 users registered each month

Forced Registration - After a certain amount of time spent on the page or a certain number of clicks, the user is asked to register with a username and password in order to keep seeing properties

We get about 60-100 forced registration leads per day and this is a major lead source for our team

OVERVIEWOFOUR Websites

GaryAshton.com GaryAshton.com

This is our most public-facing site

Mainly used for external advertising through radio programs, billboards, print ads, and more

It's easy to remember and has several resources for both buyers and sellers

This is the best place for an introduction to our team and the Ashton Advantage!

@TheAshtonRealEstateGroup ofREMAXAdvantage

TAGSTOUSE:

@GaryAshtonRemax

@TheAshtonRealEstateGroup

@NashvilleRealEstateCom

TAGSTOUSE:

@Gary.Ashton

@NashvilleRealEstateCom

ONSOCIALMEDIA TREC Rules

ItshouldnotbeasecretthatyouareaRealtor.

TheBrokeragenameandphonenumberor

@nashvillerealestatecommustbenomorethanone clickawayonyoursocialmediaprofile.

TRECADVERTISING Rules & Guidelines

ADVERTISING

Printads

Radioads

TVads

Signs(allkinds)

Flyers

Letterhead

e-mailsignatures

Websites

SocialMedia

Videooraudiorecordings

NOTADVERTISING

Promotionalmaterial

Hats

Pens

Businesscards

T-shirts

Notepads

NameTags

Sponsorshipofcharitableorcommunityevents

WHATMUSTBEINCLUDED ONALLADVERTISING?

(615) 301-1650

or use the correct logo and phone number

The full brokerage name and phone number

The Ashton Real Estate Group of RE/MAX Advantage

Smashville Smashville

HOMEOF THEWEEK

This gets our listings in front of thousands each week!

What We Do....

SO, YOU HAVE A...

Listing Agreement Signed!

Create your listing in RealTracs and upload your paperwork to SkySlope

Order your FREE home warranty

Schedule marketing materials for your listing through its life cycle:

Pre-list, Just Listed, New Price, Open House, Back on Market

All costs are covered for team listings

Personal listings and marketing services can be requested through a WuFoo form at a discounted price. Agents will pay for these services on their monthly brokerage statement from Accounting.

WUFOO REQUEST Forms

CAN ALWAYS BE FOUND AT CAN ALWAYS BE FOUND AT

If you’re looking to submit a request for listing or marketing services, head over to the agent portal! The forms can be found on the Listing page, Marketing page or the Forms page.

NARCLEARCOOPERATION

Policy

Realtracs requires ALL listings to be added to the MLS at least as an Incomplete listing within 48 hours of signing. The signed agreement date is a required field at input in RealTracs.

Fines from RealTracs range from $250 to $1,000 for non-compliance.

Since we are a single brokerage office team, any listing we have in the pre-list stage (incomplete in RT) can be marketed internally and shown to our agents and clients. NO Public Marketing.

If you save a listing as Coming Soon/Hold in Realtracs NO SHOWINGS ARE ALLOWED during this time by anyone, not even our team and clients. The listing MUST be made ACTIVE PRIOR to any showing or agents will be fined. You can market a Coming Soon/Hold publicly everywhere.

If you do any public marketing of a listing that is incomplete it MUST BE CHANGED TO ACTIVE in RealTracs within 1 business day.

Agents with a signed listing agreement can verbally talk about a listing to anyone at any time.

WHATISPRE-LISTING

Marketing

Pre-Listing Marketing provides our agents an opportunity to market their listing internally before it is considered “on the market” and gets the home in front of 170+ TAREG agents.

The goal is to sell your property before it hits the market!

Our website has a dedicated client-only hidden page for these pre-listings on NashvillesMLS.com.

Every Pre-List is posted to our private Facebook group called “TAREG PRE LISTING", sent out on the Pre-List Slack channel, added to the Pre-List page on NashvillesMLS.com, and added to Raven

When all necessary information is provided we can also send a reverse search email to buyers looking for a similar home.

ProcessTAREGPRE-LIST

All agents must email PreList@NashvilleRealEstate.com or text.

615-697-9866 as soon as you have a listing agreement signed (same day), regardless if it is a team or personal listing. The listing team will add the listing as Incomplete in RealTracs on your behalf

What to include in your text or email: listing address, effective date, whether your listing is team or personal and additional property info for our TAREG Pre-List.

If you have entered your listing into RealTracs as incomplete yourself, you must still send a text or email to the listing team letting them know you have completed this yourself.

ProcessTAREGPRE-LIST (CONTINUED)

We HIGHLY RECOMMEND getting both the Effective date and Marketing Commencement date filled out on the listing agreement. If only the effective date is filled out your listing must go Active in RealTracs within 48 hours, which is not enough time to get professional photos taken. All TAREG Listings (team and personal) must have professional photos.

We recommend two weeks between the effective date and marketing commencement date to allow time for scheduling photos/media and addressing any issues that could arise such as unexpected weather events. Your listing can still go active before the commencement date should you not need the extra time.

Market HOW TO YOURPRE-LIST

All you have to do is email Prelist@NashvilleRealEstate.com or text

615-697-9866 with the following info:

Any photos (can be shot with your cell phone)

Beds/baths/square footage

Address and subdivision

Listing Price (or estimated price)

Details or descriptions, any really great features of the home, acreage, etc.

Expected listing date (so we can remove from Pre-List marketing)

Make sure to send the best features of the home because the buyer will not have the benefit of looking at professional photos. Try asking your seller their 3 favorite things about the home

SO,ITEXTED OREMAILEDMYMARKETING

Upon receipt of the email our team will create a page on our NashvillesMLS pre-list page

nashvillesmls.com/pre-listings (password “stanley”)

Your listing will be posted on the "TAREG PRE LISTING" Facebook page.

Your listing will be sent out to the team on the Pre-List Slack channel

Your listing will be added to Raven

The marketing coordinator will automatically* send out a reverse search email to buyers in our database recently looking at similar properties

*If all the appropriate information has been included in your coming soon email.

ALL team and personal listings must have professional photos taken and uploaded to the MLS.

No cell phone photos or photos taken with a personal camera are allowed. This is part of the ICA agreement for our team.

Services A

WE OFFER

Our media team provides the following services at a ounted price that you can book through the agent portal!

tos (price varies by sqft)

o add-on

al details add-on

y amenities add-on

ghlight video (price varies by sqft)

drone footage

e virtual walkthrough tour

t for Luxury listings)

Measurements

PHOTO EDITING/ENHANCEMENTS

Property Virtual Lot Lines

Digital Twilight

Grass Repair

Sky Replacement

Virtual Staging

Virtual Renovations (if available)

Item Removal (price varies by item number)

GRASS & SKY Repair

VIRTUALStaging

VIRTUALStaging

VIRTUAL Renovations

VIRTUAL Renovations

HOW TO SCHEDUL

TI M

TIMETOSCHEDULE ia!

IT'S TIME FOR Marketi

We take your listing and c flyers, brochures, e-bla social media posts for T

Personal Listing

SOCIAL MEDIA P

1 PAGE Flyer

BrochureDOUBLE-SIDED

Flyers & Brochures

re

MarketingOPENHOUSE

Add your Open House to your listing in Realtracs by Thursday at 4 pm to guarantee marketing materials! (Both Team and Personal).

Once your Open House is added to RealTracs:

We will send you an Open House graphic for you to post on your personal social media.

We will post your Open House graphic on our team's social media accounts

We will add your Open House to our weekly brokerage e-blast to Middle TN Realtors.

PERSONAL Marketing

If you dream it, we can do it.

Social Media Graphics

Facebook/Youtube/Blog Covers

E-blasts (Just Listed, Buyer Needs, Broker Open House)

1-Page Flyer

Double-Sided Brochure

4-Page Brochure

Luxury Flip Books

Relocation Packet/Nashville Guide

Farming Postcards/Letters/Die-cuts

Just Sold Signs

Seasonal Marketing

...and More!

Step 1: You should have received an email from Bombomb.

Step 2: Please FORWARD the email to me at amy.thompson@nashvillerealestate.com.

Step 3: Once you have FORWARDED the email you are DONE!

**** DO NOT CLICK THE LINK WITHIN THE EMAIL

This allows the Marketing Department to send emails for your listing on your behalf. Don't Worry! We also get approval for e-blasts before sending.