OUGD504_Design for Print & Web
Nathan Bolton
_Three Minute Wander Background
Target Audience
Concept
Tone of Voice
Aims
Deliverables
The Idea
Mandatory Requirements
Busy Professionals are always on the go and always thinking about work, leaving themselves no time for a break, be that in the office or at home, this often results in the person being stressed and becoming ill. Three minutes is the focus of this brief and is going to be the content. If you can take a 3 minute break, by doing something fun then this will encourage the user to have more breaks and therefore be less stressed.
To encourage FUN into the working life. This will be done through various products both print and web. The user will have fun within the workplace and in doing this take a break at the same time. - To encourage the audience to take breaks and have downtime. - To prove that taking time out is beneficial to them. - To appeal to the audience by thorough research into how they are engaged and the consumables that they aquire.
I am going to produce a range of print products and web applications that introduce FUN into the workers working life. This will encourage them to take a break because the products will give them something to do, to take their mind off their work. Three minutes is going to be the focus behind the brief and will be filled by doing puzzles and the user being instructed to interact with both the office and colleagues. This will bring the workplace together and make a more enjoyable environment.
- Working city professionals and commuters that have a busy schedule and are always on the go. - They tend to be ‘on the go’ eaters and drinkers and have no time to stop and think. - Often seen as a office worker with high level stress jobs.
Assertive and informative language to encourage the audience into the idea and taking on board what is presented to them.
- Print based outcome - Web based outcome - Packaging / mailing proposal
- There are no limits on colours, material/ stock, printing methods and binding/ finishing methods. - Cross reference with ‘Assessment Criteria’ - Submissions will only be accepted in one portfolio no larger than A2.