brief outlines 2

Fedrigoni Feel Good Drinks Co. Its Nice That UK Greetings Ellas Kitchen Secret 7�

Hellfire Milkup Spins & Snips Wedding Invitation Threadless

Nathan Bolton BAGD_05

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Module Report

Fedrigoni

Brief The challenge is to create a campaign which will ensure that printers across the UK are aware of the broad range of Fedrigoni papers available, suitable for a range of budgets.

We need to communicate that we offer varied ranges for publishing and packaging, right through to business stationary, envelopes and selfadhesive papers.

Concept & Idea The Fedrigoni stock finder presents the paper ranges in a way that makes the printers interact with the stock.

The main focus is being able to touch, see and feel the stock. Through using the stock finder, printers can identify which stock is best to use and read the specification of one.

In order to bring the paper ranges to life within the stock finder, paper craft has been heavily used throughout. This presents the interaction of the papers with one another and is a good way to identify which stock to use together.

Deliverables Stock Finder Publication Packaging Poster

Module Report

Feel Good Drinks Co.

Brief Brief #1 please focus on the label designs rather than the bottle shapes.

We’d like the ideas to focus on our still and sparkling juice ranges but ideally you’d also demonstrate how your idea could be translated to our other ranges.

We’ve supplied the current brand typeface and logo, but please feel free to change, challenge and be creative.

Concept &Idea The idea behind this is to change the style of Feel Good bottle labels, I wanted to create a more modern approach, but something that was in keeping with the brand ethics.

They pride themselves on using 100% natural ingredients, so I wanted the focus of the bottle to be the ingredients, hence why the label is printed on the bottle, this enabled me to use the colour of the juice as the colour within the labels.

Deliverables Bottle Label

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Module Report

Its Nice That

Brief It’s Nice That’s audience has developed dramatically over the past few years – reaching everyone from freshers to creative directors. However, students have always been an integral part of the organisation’s DNA, and It’s Nice That now want new and exciting ways to stay engaged with their original audience.

It could be a poster campaign, a publication, an event, an app, or something so brilliant that no one has thought of it yet. How can they spread their commitment to showcasing great work in an information overloaded university world?

Concept & Idea With a rise of mobile technology and most of todays students having a smart phone the idea behind this brief was to create an app, which had the content of Its Nice That’s website to make a accessible app for all student to be able to search and browse to find inspiration for their own creative practice.

Deliverables Iphone App

Module Report

UK Greetings

Brief he greetings card industry is a very competitive market. We are constantly looking for ways to stand out from the crowd, whether this be through an exciting card format, interesting use of finishes (emboss, foil, glitter, varnish, gems, googly eyes, printed card attachments, bespoke attachments, buttons etc), or simply stunning designs that stand out from the competition.

Concept & Idea For the love of writing is a range of greetings card which focuses on the user writing a message to a loved one.

There are two packs of cards - male and female, each are based around general hobbies / activites that the gender would enjoy, this was a way to create the illustrations for the cards. I have extended the project further by creating a range of stationery using the illustrations.

Deliverables Range logo Greeting cards Stationery

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Module Report

Ellas Kitchen Story of the brand publication Character design

Brief Design a tool kit to communicate the Ella’s Kitchen brand and its values to all of our current and future stakeholders.

By stakeholders we mean anyone who comes into contact with Ella’s Kitchen in a professional capacity.

This includes: Production suppliers: raw materials, packaging, logistics.

Agencies: research, design, consumer communications.

Customers: retailers, distributors.

Corporate: IT, legal, insurance.

Potential employees: applicants who submit CVs.

Concept & Idea The creatives partner brief that I worked on with Greg. I worked on the publication for the projection which I have shown here. The purpose of the publication was to tell the story of the brand. I split this down into three areas and used a different publication bind to show this and make it more interesting. Within this project I also created the characters.

Deliverables Story of the brand publication Character design

Module Report

Secret 7”

Brief Secret 7’’ are inviting creatives from around the globe to take inspiration from Nick Drake’s track, Rider On The Wheel and design an original 7 inch vinyl sleeve.

Concept & Idea Taking inspiration from the style of music Nick Drake produced, I have created the design to reflect the idea freedom and travelling the country roads. Using selected imagery I have built up the artwork.

This design was chosen by the judges as one of the winning designs, which will now be displayed in the exhibition they do.

Deliverables Vinyl Sleeve

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Module Report

Secret 7”

Brief Secret 7’’ are inviting creatives from around the globe to take inspiration from Laura Marling’s track, The Beast and design an original 7 inch vinyl sleeve.

Concept & Idea Taking the song to its simplest representation, I wanted to create something that was simple and clear to identify the meaning of the song.

Imagery came from the lyrics “And here comes the beast”.

Deliverables Vinyl Sleeve

Module Report

Hellfire Bottle label Bottle top Beer mat

Brief To create a bottle label for the rebrand of Hellfire to be used in conjunction with Creative Network’s events.

Concept and idea The concept of this design for the beer label came from looking into the meaning of an eagle. The natives honor eagles for their opportunistic ways.

They dipicted this as work smarter not harder, this as a message and symbol would fit in well for a creative network, targeting young creatives.

An eagle also represents masculinary, dominance, power and ruler which all have a relevance to the beer itself its a masculine beer as it is as bitter, dominance shows through in the strength of the beer and power and ruler are reperented by it being the best on the market.

Deliverables Bottle label Bottle top Beer mat

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Module Report

Milkup Bottle label Typographic logo

Brief To design a bottle label for a dog shampoo. Based around type and not focus on an image of a dog as the main part of the label.

Moisture Rich

Concept & Idea To use the idea of bubbles and water to convey the idea of the shampoo. This wil be done throughou the visual aids of water and the colours.

Deliverables Bottle label Typographic logo

Smooth & Silky 1000ml

Super Conditioning Nutrient Shampoo

Module Report

Snips & Snaps

Brief The competition was to design a logo for a salsa dancewear brand. The aim of the brand is to create limited hand made dancewear pieces that doesn’t just look unique and trendy but are movement friendly too.

Concept & Idea To create a brand that represents the idea of up market, unique and on trend fashion wear for a dancewear brand. This will be conveyed by the use of typography and colour.

Deliverables Logo Monogram

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Module Report

Wedding Invitation

Brief To design a collection of weddnig invitation and menu design that is in keeping with the style of the wedding.

Concept & Idea A traditional and elegant design to the products which conveys the style and feeling of the wedding and setting it is held in. Consistency throughout the products is key to how successful the products will be as a set.

Deliverables Invitation Menu

Module Report

Threadless T-shir t

Brief To design a t-shirt. The design can be based around anything you like, as long as it can be spread across a range of products.

Concept Use illustration and the visual of an animal to create a design that will fit full bleed on the t-shirt. This will take advantage of the space within the t-shirt and be as large as possible within the design.

Deliverables T-shirt Design

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OUGD503_Responsive Module Report_Brief Outlines Nathan Bolton BAGD_05