Concept This concept that I came up with was to design the products in keeping with the style of Ella’s Kitchen, as I thought the brand had a well established style to it. With working within the brand style everything will look consistent, but I wanted to focus on the health aspect - the fact that Ellas Kitchen only use 100% natural ingredients and oraganic products. In order to achieve this i prosposed to develop a set of characters which are taken from the ingredients of the products these will run throughout the publication and web application to both make it more fun and enjoyable to read, but also promote the key aspects of the brand - 100% natural ingredients and organic products. The colour scheme would also be taken from the colour of the ingredients, to highlight the ingredients and bring them to the forefront of the the design.
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Creatuve Partners
Nathan Bolton