Elmwood - Tree Surgeon: Brief Overview Brief
Background Information
Concept
Audience
To brand the boring. Each person is given a job title which is classed as a ‘boring’ job. The challenge of the brief is to brand the given ‘boring’ job, but the branding must make it engaging and flip the idea of the job being a boring one.
When working as a professional designer, all the jobs and projects that are sent to you aren’t always exciting and engage with you straight away. As a designer it is your job to create the design elements that make it look aesthetically pleasing, engaging and communicate whatever it is in a precise and clear manor.
The Job title I was given was a Tree Surgeon. The concept for my branding for the company is to mix the aesthetics of surgeons and surgery along with tree surgery. The two occupations are completely different as surgeon is a very intense, precise job compared to the manual labour, dirty hands on job of a tree surgeon, but tree surgeon does involve some precision and knowledge which is where the surgery side of it comes in.
The audience is based at middle aged adults, 30-40 as these would be the people looking at using a tree surgeon from being a home owner.
With the tag line ‘We care for your trees’. The aesthetics of the branding will play on the idea of surgeons, nurses and the hospital as these care for the patients, just as tree surgeons care for the trees and keep them healthy. The branding will be simple but strong and bold, communicating the idea of a tree surgeon but with a twist.
Nathan Bolton
Tone of Voice Conversational style, but with an informative and knowledgeable touch.
Deliverables 1. Company logo 2. Company Name 3. Branding applied to relevant applications.
Elmwood - Tree Surgeon | 01