Imprint: Brief Overview Brief
Background Information
Concept
Audience
Create a brand and identity for a new contemporary publishing company.
Publishing is the process of production and dissemination of literature, music, or information the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or imprint or to a person who owns a magazine.
The concept of the publishing company is to bring a new light on the publishing world. Creating a new modern and contemporary company will bring new products to publishing. The idea of the company is to value quality over quantity by producing bespoke publications and print. The focus is on the design, the materials used and the production of it all.
The audience for the publishing company will be high end companies that present themselves well within their audience. A creative audience will be built up around the company.
The branding must work across print and web and therefore needs to be adaptable to different environments, stock and colour. A name needs to be produced for the company along with brand guidelines to set out how the branding attributes should be used on products.
imprint is a contemporary publishing company based in Leeds. We produce high-quality, affordable books by combining impeccable design and production with insightful texts and information on a wide range of subjects.
Tone of Voice The tone of voice is light hearted, but informative at the same time.
Deliverables 1. Brand Identity 2. Brand Guidelines 3. Printed Stationary
Nathan Bolton
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