Life with energy boards

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Life with Energy: Brief Overview Brief

Background Information

Concept

Audience

Produce an information pack for first time buyers about how to save energy and money within the household.

Energy provides us with a means of using fun and convenient appliances. But what exactly is energy and where does it come from? Scientists define energy as “the ability to do work.” For example, we harness energy to run factories, provide heat and light in our homes and schools, power our cars and school busses, and many other things.

The concept of the information pack is firstly to inform the audience about various ways of saving energy within the home. This will be done through informative information and the use of simple but bold infographic illustrations. These illustrations will run throughout all the products of the information pack and make it more engaging to read and to understand.

The audience is first time home owners, that need to learn the knowledge about saving energy and energy suppliers in general. The age bracket is open as anyone can be a new home owner.

Energy is very useful to us, but energy costs us money to use in our cars, homes, work, and schools. In addition, most of the energy people use comes from fossil fuels – and this causes a lot of pollution as well as other problems.

The information pack aims to get the audience hands on within the home and do simple things around the house to save energy and save themselves money in the long run.

Design a range of products to for the information pack. This should be aimed at life within the home and should identify ways in which homeowners can be more environmentally friendly and cut back on home bills. The products can take any format and include as much content as you like, but it must inform the reader about energy, energy within the home and ways in which they can reduce their energy and essentially cost of running their home. The products should be designed to engage the audience and use the correct tone of voice in order to capture their attention and to get them to interact with the products and the information given.

Nathan Bolton

In today’s climate everyone is trying to cut back on costs and save money, one thing everything knows that costs a lot of money is running your house. Heating, electricity, gas and water are all costs, which are generally increasing, so how can we save on this and decrease the amount we pay?

Tone of Voice The overall tone of voice is informative but in a conversational style to appeal more.

Deliverables 1. Information Pack 2. Supporting products to the information pack.

Life with Energy | 01


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