MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: 21st Century Whisky
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Luke Beevers is a student photographer – soon to be a graduate. He works on photo shoots, both in set and on location, within mainly the music and lifestyle & culture industry.
Brief or Tasks Create a brand / identity for professional photographer Luke Beevers. The identity must be adaptable, so that it can work over print and web, also so it can be applied to various formats. Within the identity there must be a signature mark, which can be used on the photographers photographs. The branding should work as a complete set of stationery and represent the photographer for who he is and the style of photography he works within.
Preparation/Research suggestions In order to get a better understanding of the subject area, I will research into similar photographers identities and create a style that fits these but one that will also differ him from the competition. Looking through the given examples / styles of existing work from the photographer, I will use these as a starting point for the identity. A thorough investigation into branding styles and layouts for all products within the stationery range.
Evidence – for this project students should submit Brand & Identity Brand Guidelines Branding Stationery – business card, letterhead, invoice, compliment slip
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014