MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Typocircle
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context The Typographic Circle has existed since the 1970s when it was a started as the Type Directors Club of London. Its aim is to promote all aspects of typographic excellence & experimentation without prejudice. The Circle is also a social organisation, which is a very important aspect to its success. There are no criteria for being able to become a member, only an interest in typography. The Circle has achieved much of this success by hosting regular talks featuring a huge cross-section of practitioners from the world of typography, design & advertising. In addition a magazine has been published once a year to help promote see events, called 'Circular'.
Brief or Tasks Choose 3 designers, writers or typographers and produce a cover & at least 4 spreads on each individual. As a supplement to it's magazine, 'Circular', The Circle wish to produce a series of special books/publications on specific people who have given talks for The Circle. These publications can be of any size & format but should work as a series. They do not have to be like a magazine but should be thought of as books or 'special editions'. In addition to the publications the brief should be expanded to create an event that will be a live talk from the designers chosen for the publications. In creating the event, promotional material and literature should be designed and created to support the launch and running of it. Both elements of the brief should work as a full body of work and there should be a consistent design aesthetic across all work.
Preparation/Research suggestions - Research should taken out on editorial design and publishing. Specifically looking at current design magazines and independent publications. - A wide range of visual research around the style of magazines. - Research to be carried out on the three designers and develop this into content for each publication. - Research into the material needed for the event and how this works as a set. - Formats and stock are vital within the making of both parts to the brief.
Evidence – for this project students should submit 3 publications on a designer, writer or typographer. Each publication should have at least a cover and 4 spreads. Event promotional material and literature that would be needed for launch.
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014