TH E BU SI N E S S C H R IST M A S
THE FACTOR JESSICA CRANE
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is an international award-winning salon business coach with more than 20 years’ industry experience.
How can salon and barbershop owners pull out all the stops to give their clients that extra bit of magic this festive season? WORDS EMMA BENNETT
IAN EGERTON is the owner of The Stress Exchange hair and beauty salon in London, NHBF president and creator of Loop HR software. Ian’s philosophy on salon business is ‘Keep it simple: automate what you can and empower others to succeed’.
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Plan, plan and plan again
‘The more you prepare, the more success you will have with your campaigns,’ says Valerie Delforge. Jessica Crane agrees, stressing the importance of having the right policies and procedures in place. If people are suddenly off sick, then everybody will know what to do.
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VALERIE DELFORGE is an international business strategy consultant. Her online training hub The Delforge Group helps salon owners take their businesses to the next level.
Keep your clients in mind
Ian Egerton thinks carefully about what clients want before ordering stock. ‘Find out what your product houses are doing for Christmas and pick what you think will sell in your salon. We buy in products especially for our guests.’ Matt Maxwell says salons should take advantage of the return of
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