Salonfocus Autumn 2021

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TH E BU SI N E S S U P S KIL L IN G E M P LOY E E S

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pskilling is essential to ensure client retention, appeal to a range of customers, retain and engage employees, and adhere to insurance and regulatory requirements. ‘Clients expect staff to be competent and confident,’ says Melissa Timperley, owner of Melissa Timperley Salon, Manchester. ‘That means training them exactly how to perform a hair task, and that can only be gained by

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AHEAD OF THE CURVE Upskilling is crucial in the hair and beauty sector. How do salon and barbershop owners know when and how to train staff ?

practising in a safe environment and learning from experts.’ ‘If you and your team members do not keep up with new trends, techniques and products, your competitors will be paying attention, and you will start to lose clients,’ adds Cheryl Rougvie, director at Ambition Centre for Training. Training shouldn’t just focus on trends, though, point out Claire MacLeod and Diane Murray, founders of Shine, which supports hair and beauty sector businesses. ‘There is a whole regulatory side where ongoing training is essential,’ says Claire. Staff should be continually updated on regulations, data protection, and diversity and inclusion.

WORDS ANNA SCOTT

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